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Operator
Good morning, and welcome to PepsiCo's 2021 Second Quarter Earnings Question-and-Answer Session. (Operator Instructions) Today's call is being recorded and will be archived at www.pepsico.com.
It is now my pleasure to introduce Mr. Ravi Pamnani, Senior Vice President of Investor Relations. Mr. Pamnani, you may begin.
Ravi Pamnani - SVP of IR
Thank you, operator. Good morning, everyone. I hope everyone has had a chance this morning to review our press release and prepared remarks, both of which are available on our website.
Before we begin, please take note of our cautionary statement. We may make forward-looking statements on today's call, including about our business plans, updated 2021 guidance and the potential impact of the COVID-19 pandemic on our business. Forward-looking statements inherently involve risks and uncertainties and only reflect our view as of today, July 13, 2021, and we are under no obligation to update.
When discussing our results, we refer to non-GAAP measures, which exclude certain items from reported results. Please refer to our Q2 2021 earnings release and Form 10-Q available on pepsico.com for definitions and reconciliations of non-GAAP measures and additional information regarding our results, including a discussion of factors that could cause actual results to materially differ from forward-looking statements.
Joining me today are PepsiCo's Chairman and CEO, Ramon Laguarta; and PepsiCo's Vice Chairman and CFO, Hugh Johnston. (Operator Instructions)
And with that, I will turn it over to the operator for the first question.
Operator
(Operator Instructions) Our first question is coming from Bonnie Herzog of Goldman Sachs.
Bonnie Lee Herzog - Research Analyst
I guess I wanted to ask about PBNA, hoping you could provide a little bit more color on that business and the drivers of the robust top line growth that you saw in the quarter. I guess I'm wondering if the growth accelerated each month in the quarter and if you're seeing this double-digit growth continue so far in July.
Also, how big of a driver was the stepped-up marketing and advertising spend, which you mentioned was up double digits in the quarter? How much did that help drive the top line?
And then maybe finally on this business, you mentioned revenue in your on-premise business doubled in the quarter. Clearly, that's off of a very easy comp, but just curious when you expect revenues from that business to be back to normal levels.
Ramon Luis Laguarta - Chairman & CEO
Yes. Bonnie, let me try to answer a few of those elements. Yes, I think the results of the PBNA business are a consequence of the work we've been doing for the last, I would say, 3 years or so, trying to improve the equity of the brands, improve the execution, improve the organizational focus, et cetera.
We're very pleased with the performance of all our brands. We are -- if you think about Mountain Dew, Pepsi, Gatorade, all our large brands are growing very nicely. And then on top of that, our, let's say, small or medium-sized brands like Starbucks or Pure Leaf or bubly, others are also growing at a very nice pace. So I think the portfolio is working very well for us as a consequence of the great work the team has done on innovation and brand and the field teams are doing on execution. So that is the area we feel more proud about.
Obviously, as you mentioned, there is a channel shift as consumers are moving more in the U.S. There's more mobility. The foodservice, away from home channel, is growing faster in Q2 obviously as you compare to last year. And that's a tailwind to the business that I think will continue. -- over the next quarters. But the most important thing, I think, for us to assess is that the business has been investing, and it's delivering as a consequence of that. We're gaining share if you -- I'm sure you've looked at the share numbers for the business in the last few months, and the business keeps gaining share, keeps getting more competitive. So that's a good sign of the return on those investments.
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
The only thing I wanted to add to that, Bonnie, is A&M was up about 30% in the quarter to that specific question in PBNA -- oh, sorry, total. Yes.
Operator
Our next question comes from the line of Dara Mohsenian of Morgan Stanley.
Dara Warren Mohsenian - MD
So just to build on that question. Obviously, a strong organic sales result in the quarter, to your average trends also accelerated sequentially. And presumably, it was -- the top line was better than you expected with the raised full year sales guidance. So I was just hoping for a bit more granularity on how much of the upside or the acceleration sequentially was driven by stronger category growth. You mentioned the on-premise strength, obviously, in beverages versus accelerating corporate market share. And maybe just give us a little more detail and the numbers around market share performance?
And then on a go-forward basis, given the strong market share trends, given the gross margin pressure we saw in Q2, can you just talk a little bit, conceptually, about pricing plans going forward in Frito and beverages and how the near-term promotional environment also may impact that, but just sort of your thoughts around pricing going forward in light of the market share strength and some of the gross margin pressure?
Ramon Luis Laguarta - Chairman & CEO
Yes. Let me try to cover, and then Hugh will also add onto it. I think when you look at the overall PepsiCo business, obviously, I mean, the biggest highlight for me is that the resilience of our snack business, right? So if you think about last year, it grew high single digits. This year, it's growing high single digit. That is extraordinary if you think about the shift in consumer behavior, how our portfolio is able to adapt to more of an in-home consumption pattern or a more of an away-from-home consumption part. And so that part of the business is solid. It continues to grow at very high level in the U.S. and also internationally.
Obviously, the beverage category is benefiting from the change of patterns and behaviors of consumers and it was very negatively affected in the away-from-home consumption last year. Obviously, we're benefiting now from that and you see that in the acceleration of, obviously, our North America business. But globally, our beverage business is growing much faster in the away-from-home business, obviously, as stores are open and people are moving around. So that's from the category dynamics.
Across the board, we're seeing a share of market momentum in the business as a consequence of the investments we've been making for the last few years. And this is not only the U.S. This is across most of our large markets internationally, developing and emerging markets. And that, as I said, is we're having better innovation, better focus on our brand messaging, better execution in store, better demand to supply connectivity. And so all that is working very well to our advantage. So that's in terms of growth and the key levers as you were asking on what's driven the acceleration of the business.
When you come to our pricing and our -- how we're going to deal with pricing in the coming months, I would say, obviously, same as everybody else, we're seeing inflation in our business, across many of our raw ingredients and some of our inputs in labor and freight and everything else. So we operate in the same context. We feel very --quite comfortable or confident that through a combination of net revenue management initiatives and increased productivity, we can navigate this. And, I mean, we're looking at, obviously, staying within our long-term guidance for the coming year. So it is a combination of tools that we're having. We're working with our partners in the retail space and in the away-from-home space to make the right decisions in pricing to keep the consumers with us whilst we improve our margin, yes.
Operator
Our next question comes from the line of Lauren Lieberman of Barclays.
Lauren Rae Lieberman - MD & Senior Research Analyst
I'd love to hear a little bit about PBNA's margins this quarter, obviously, very strong top line, so there's going to be some operating leverage. But I was curious if you could talk a little bit about building blocks on the margin this quarter, what you're thinking of as a -- we've kind of reached a new sustainable level in that build to that aspiration to build PBNA margins back into the mid-teens type level. So if you can share any kind of building blocks, channel mix, absence of COVID costs, straight -- lower promotion, that would be really helpful context.
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
Yes. Lauren, it's Hugh. Actually, you just mentioned a couple of the important factors for sure. Channel mix, obviously, is a benefit as small foodservice as well as the convenience store channel continues to do well. Convenience grew double digits. The foodservice channel, as you saw doubled, and that's a good profitable channel for us. So that clearly was a tailwind. But keep in mind, that's really getting us back to normal in a lot of ways as well. so I don't view this as extraordinary. I'd just view it as we're getting back to sort of a more normal world, although clearly not all the way back.
In addition to that, the energy category, which we participate in, in a bigger way, obviously, has higher margins. Mtn Dew Rise is off to a terrific start. ROCKSTAR, we're slowly steadily making progress on that. As we said, we believe that would take some time, and we continue to believe that'll take some time, but we're seeing some of the right indications there.
And then as you noted, the combination of sort of operating leverage in the business plus a reduction in COVID costs, as we expected, also contributed. So some of the things that we've talked about in past quarters in terms of getting PBNA on the road to much stronger margins, we are certainly very acutely aware of it, and we are focused, as a team, on continuing to drive that improved performance.
Operator
Our next question comes from the line of Kevin Grundy of Jefferies.
Kevin Michael Grundy - Senior VP & Equity Analyst
Congratulations on the strong results. Question on the extension of the restructuring initiative and how this may translate to profitability. So you now expect $1 billion in incremental annual savings through 2026. I think this was generally expected by the market and translates to over 100 basis points per annum of margins pre- any sort of reinvestment.
So the question is, do you see a greater likelihood that shareholders could see a greater degree of earnings flow through in this phase of the restructuring program? And I ask that in the context of a clearly healthier top line coming out of the pandemic and multiyear investments that the company has made, some of which we've discussed on this call that have already been put into the P&L. So -- and if the answer is no, what do you see as the most attractive areas of investments within the portfolio, whether this is by product line or geography?
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
Yes. Kevin, it's Hugh. A couple of things on that. Number one, look, we've obviously been delivering $1 billion of productivity, over $1 billion a year for a number of years. and we continue to find opportunities to do that. Number two, part of what we're trying to do is shape the company for the future. And in doing so, we're obviously taking cost out in certain places, and then we're investing in certain places like digitalizing the supply chain and making our interactions with customers and consumers much more efficient than they were in the past.
So I think what you'll see is, to some degree, those things will balance out. We've always talked about something in the range of 30 bips of margin improvement, that 20 to 30 range that we've been in. And I think you should assume that, that's where we're going to be going forward as well on an ongoing basis. Now obviously, quarter-to-quarter, those things may shift around a little bit, but that's sort of the track that we remain on along with accelerated revenue growth. So the combination of accelerating revenue growth and 20 to 30 basis points of margin improvement translates into nice EPS. How much we deliver in every quarter, obviously, will be a product of the specifics of that quarter.
Operator
Our next question comes from the line of Bryan Spillane of Bank of America.
Bryan Douglass Spillane - MD of Equity Research
Hugh, just wanted to touch a little bit on the kind of the dynamics within gross margin, both in the quarter and I guess as we're looking forward. It's -- we know we've got raw material and commodity costs moving. Labor costs are higher. It sounds like there's also some just tightness in supply and some packaging items. So I guess to the extent that raw material inflation probably is going to be with us for a while, just trying to understand, as we're looking forward, how much of what you're seeing currently you expect to sort of stick around for a while? And how much of that you think begins to fade as we move -- as we begin to exit 2021?
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
Yes. Happy to answer that, Bryan. And maybe shape a couple of summary comments to sort of help frame the numbers a bit. Obviously, gross margin was down in the quarter. That was no surprise to anyone. The biggest driver of that, by far, were the big international acquisitions that we had that are just inherently lower gross margin businesses. Still good businesses to be sure, but lower gross margin. So the math of that, obviously dragged them down to some degree.
In addition to that, obviously, there's sort of ongoing inflationary pressure. We insulate ourselves to some degree based on our forward buying program, and that has actually helped us clearly this year. There'll be a bit more pressure in the back half. But at the same time, as you know, we tend to take pricing after Labor Day in both of our businesses, and I think you would expect to see that pattern continue. So is there somewhat more inflation out there? There is. Are we going to be pricing to deal with it? We certainly are. The investments in our brands and the investments that we've made in supplying our customers, I think, is what enables us to take that pricing as we have every year.
Operator
Our next question comes from the line of Andrea Teixeira of JPMorgan.
Andrea Faria Teixeira - MD
Congrats on the strong results. So I think my question is a bit like you just said, Hugh, on the sales recovery. It implies -- the guidance implies about 4% to 5% growth in the second half. And it's basically a deceleration on a 2-year stack. So what is driving this more conservative assumptions?
Is that something outside the U.S., the lack of visibility, given that you have to be opening. You have the single-serving coming back. You just had post Labor Day. You have the pricing coming in. And you also commented on energy becoming bigger for you. So all of those, can you help us bridge why the second half would be acceleration on a 2-year stack?
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
Yes. Andrea, a couple of things, I think, that went to our guidance. First, and I'll always start with this. When we deliver guidance to you all, it is a number that we intend to hit, and we have high, high assurance of hitting it. So as we sort of evaluate scenarios for the balance of the year, we obviously contemplate both the opportunity factors that you've mentioned, all of which are quite real as well as the risk factors of we're not fully out of the pandemic at this point yet.
There's sort of lots of volatility to some degree in the U.S. and developed countries, but to an even greater degree in developing and emerging countries. So as we sort of think about our guidance, we sort of package all of that up, and we adopt the posture that gives us the ability to deliver under pretty well almost all scenarios, and that's why we've been as consistent as we have been in delivering our guidance. So I think as you think about our posture, I'll just remind you that, that's the way we tend to approach this.
Ramon Luis Laguarta - Chairman & CEO
Yes. I think, Andrea, as to build on what Hugh is saying, I think we're seeing, obviously, positive trends in many markets, but we also see the reality of the pandemic. And I was just in Europe last week working with the European team. And when we thought it were going to be out of the COVID lockdowns, they're back into lockdowns in many markets.
So I think, as Hugh said, we're confident on the -- our marketplace performance. I think that will continue. We'll continue -- I think we're confident on the resilience of our categories. But also, we're aware of the ups and downs that may come in the coming months, especially as we move into the colder months in the northern hemisphere. So that is all included in the forecast for the balance of the year.
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
And the one thing I will remind you of is, we're delivering 6% on a full year basis. That's on top of a 4.2% last year and on top of a 4.5% the previous year. So it's pretty strong overall top line performance for the year.
Operator
Our next question comes from the line of Laurent Grandet of Guggenheim.
Laurent Daniel Grandet - MD & Senior Analyst
And I'd like to come back to some of the comments you made on the energy category. I mean you did say in your pre-remarks, it was pretty strong, and you mentioned that you still have some work to do on ROCKSTAR. So clearly, we are seeing that Starbucks and Rise, to some extent, and Bang are doing very well. But ROCKSTAR is a bit behind. So could you maybe give us a bit more granularity about the relaunch? And when you're seeking numbers should come in, in the U.S., but also internationally, specifically, in Europe for ROCKSTAR. And also some indication about Mtn Dew Rise, so that we understand what's going on in the energy category for you guys.
Ramon Luis Laguarta - Chairman & CEO
Yes, listen, I think you mentioned the 4 pillars of our strategy, right? So let me go back one by one. Starbucks, we're super happy with the performance of that portfolio and the partnership with Starbucks is stronger than ever. And we continue to innovate. And I think the new products are excellent. The execution is excellent. That business is growing. When take-home and now away-from-home, it's really firing in all cylinders.
The Mtn Dew Rise, we're very happy with the initial execution and the initial consumer reaction. So execution was very good from our teams. We tend to do that quite well. We have good DSD system that executes granularly at a good level. And we're seeing very good initial trial from consumers, very good repeats. If you follow on social networks, all the comments are extremely positive about the taste, about the efficacy of the product, so good. It's 1% of energy, 1% share is clearly -- we're aspiring for much more, but it's only been in the market for 3 months. So very a good start. I think it's a solid foundation for what is going to be, I think, a great business. As you say, we continue to distribute the bank business as per our commitment, and that's going well.
And then on ROCKSTAR, we were always very transparent. This is a multiyear effort, right? We're trying to put strong foundations, strong foundations in the areas of product. So we're changing some of the formulas. I think the nonsugar portfolio is excellent. And that's the area of the category that's growing the fastest.
Our execution is improving a lot. We gain distribution, and we gain better visibility of the brand. And I think our brand position is quite good. We found a niche that is -- wasn't there, clearly, is differentiated from Red Bull and from Monster, and it's a unique position in that we plan to insist on, and I think we're getting good feedback as well on that positioning. So we -- as I said, it's going to be a multiyear. We're very focused on the domestic business here in the U.S., but also the international teams are very focused on that priority. and we will execute on a multiquarter, multiyear basis. And we're very positive with what we're seeing. Again, we'll keep updating you every quarter on how things are evolving, but positive so far.
Operator
Our next question comes from the line of Vivien Azer of Cowen.
Vivien Nicole Azer - MD & Senior Research Analyst
I was hoping you could please comment on trends for SodaStream in the quarter and in particular, how that business has responded to the recovery in away-from-home consumption in the U.S.
Ramon Luis Laguarta - Chairman & CEO
Yes, good. Vivien, the SodaStream business is a global business, right? So it has a very solid penetration in Europe. That business continues to thrive, I would say, in Europe and also in the U.S.. We're gaining a lot of household penetration in the U.S.. What we're -- the latest thing we're doing, and it's working quite well is putting some of our large beverage brands into the SodaStream, let's say, consumption model. We started in Europe. In the U.S., we started with bubly. bubly drops are working very, very well as an enhancer of the SodaStream experience, and we continue to push that combination of the bubly flavors and the SodaStream sparkling water experience.
So I would say, still far from its potential. I mean, the household penetration is good in some sales. The European market is low. Everywhere else, we continue to build that. We continue to build the direct-to-consumer model, trying to get many more insights on consumption behaviors, and that is helping us, not only to develop the SodaStream business, but to develop the rest of our innovation and categories.
So a pretty good ecosystem we're building of consumption at home, but also insights and innovation for the broader business. So we feel good about the momentum of the business, and we'll continue to -- it's going to continue to be a priority for us going forward.
Operator
Our next question comes from the line of Steve Powers of Deutsche Bank.
Stephen Robert R. Powers - Research Analyst
Ramon, you commented on this just there a bit in the context of SodaStream. But if you step back, I was hoping you could expand on how you're viewing the performance of your recently acquired businesses in aggregate and where you're at in terms of integrating them into the broader portfolio relative to your plans coming into the year.
And then, Hugh, in that context, I guess just to validate whether it's fair to assume that with the financial performance expected this year, that you feel you'll be on track to remove some of financial the constraints that you posed upon yourself this year in terms of being able to resume elective buybacks and/or reenter the M&A market looking out beyond the end of this fiscal year. Just a health check there would be great.
Ramon Luis Laguarta - Chairman & CEO
Yes. That's great. Steve, let me years ago around the different M&A and give you an update. The -- obviously, we started with SodaStream. I think it's, as I say, it's in a future consumption model that we're betting on. It's great in terms of consumer personalization of the product and obviously better for the planet. It's going very well. It's going above our initial expectations for the business. We'll continue to invest.
When it comes to the U.S., several acquisitions, the CytoSport business, which that was a Muscle Milk brand, and EVOLVE brand and some others. That business is really thriving. Clearly, we see that consumers are moving into protein and sports, and that's a space that will continue to grow. Very positive momentum with the 2 brands. And there were some jewels in that business like EVOLVE and some others that we're trying to take the maximum out of those brands as you will see in the coming future.
ROCKSTAR, I mentioned. ROCKSTAR was an acquisition that gave us a great business, but also an enablement for a broader strategy. I think we're executing against those plans and we feel very good about it. The other acquisition we did in the U.S. in the snack business was the Better For You company, the PopCorners brands and some other brands that, that business had. That is an amazing performance. And we knew that there was a space for the pop-in technology and for the PopCorners brands playing in the healthier space for snacking and a bit premium.
The truth is that we keep adding capacity. And the Frito team are really doing a fantastic work in terms of expanding distribution and building the brand. So we feel very good about that one. Then when you go internationally, there were 2 focused acquisitions, 1 based in the Africa expansion, Pioneer business. And that is -- we're in the middle of the integration. Obviously, COVID has had an impact in the integration of that business. But we're proceeding -- this is a horizon-5 type of investment. Africa will be a source of growth for all our companies around the world in the coming decades. And that's an investment with that time of that type of perspective.
And then the other business was the Be & Cheery business in China, which is a direct-to-consumer snack business that complement our potato chips and corn business in China with a lot of local snacks and a new go-to-market in the form of direct-to-consumer. That is also working very well. We're starting to integrate. We're launching some of the Be & Cheery products into our, let's say, brick-and-mortar distribution system that we -- that's pretty good in China.
And the other way around, we're putting some of our brands into the Be & Cheery direct-to-consumer model. So I would say the execution is good. The strategic intent that we had with all these acquisitions is working. The business case continues to be as we thought. So good progress, I would say, in all these different acquisitions.
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
And then, Steve, to follow up on your questions on capital allocation, no change at all to what I've previously said regarding M&A and no change regarding buybacks.
Operator
Our next question comes from the line of Nik Modi of RBC Capital Markets.
Sunil Harshad Modi - MD of Tobacco, Household Products and Beverages & Lead Consumer Staples Analyst
So the question is really on international. You can provide -- obviously, you had some pretty strong performance. The COVID situation seems a bit asymmetric, obviously, between the U.S. and other parts of the world. I just wanted to get some context on away from home, at home, what you saw there. And then some of the channel work that we've done with [Jeff] has to go hot. At least, beverage has been quite active in the retail trade with promotions, so I just wanted to get some context around that. Was this just an opportunity that you saw of kind of pushing people into away-from-home consumption because of the -- sorry, at-home consumption because away-from-home was under pressure due to COVID?
Ramon Luis Laguarta - Chairman & CEO
Nik, let me tell you a bit how the -- how we see the situation in the different markets around the world. Obviously, starting with China. China is obviously out of COVID already for some time. And the trends are the away-from-home business grew last year. It continues to grow. Our snacks business continues to do very strong, the same with beverages. So good macros in China. The rest of Asia, a bit more challenged. So we're seeing -- when you think about Vietnam, Thailand, Japan, even in Australia, there have been challenges more there in the -- I think consumers are going back to normal behavior. So that might take a little bit of time.
Obviously, Africa, Middle East, India, you guys are reading the news now. So there's a lot of -- still a lot of challenges there with running normal operations in all those markets. So it will be a while before those markets go back to normality.
Eastern Europe, very strong, actually, in spite of some of the COVID challenges in Russia specifically. Consumers are moving around. And Eastern Europe is very strong, Turkey included where they had some latest lockdowns. So we see those markets performing very well.
Western Europe, obviously, away-from-home is improving compared to last year. But still, you don't see the normal traffic North, South in Europe this time of the day -- this time of the year, sorry. Consumers are staying in their countries. They are not -- there's not going to be the usual movement of people in Europe, North South. So that's -- we plan for that, and we plan to execute our summer programs around that.
Latin America, and I happen to be -- I was in Mexico a few weeks ago. Still, the pandemic is very visible. But consumers are increasing their mobility. And that obviously is having positive impact in our small shops performance and somehow the restaurant business. The same with Brazil. So that hopefully gives you a little bit of a picture of how the different parts of the world are behaving and the trends in our channels.
Hugh F. Johnston - Vice Chairman, Executive VP & CFO
Yes. The only thing I'd add is, broadly, the environment seems quite rational. I mean we're managing through this successfully. And it obviously shows up in the results. The growth numbers were quite strong pretty well around the world.
Operator
Our next question comes from the line of Rob Ottenstein of Evercore.
Robert Edward Ottenstein - Senior MD, Head of Global Beverages Research & Fundamental Research Analyst
Great. Still early days and may be premature, but love to get your thoughts on what the new normal is going to look like for the consumer channels, any long-lasting behaviors that you're starting to pick up on that we'll see post-COVID? And to the extent there are, how you're changing or adapting the company to meet them?
Ramon Luis Laguarta - Chairman & CEO
Yes. Good question. Listen, we're still obviously looking at consumer behaviors, and I think consumers are also trying to figure it out at this point. We see some trends that I think -- we -- are going to stay. The most important one probably is the shopping behavior is changing. I think e-commerce or, let's call it, e-commerce in a broader sense, it's going to continue to be a preferred way of shopping, something that a lot of families tried during the pandemic, and we're seeing those families stick into that behavior. So that is going to be a permanent trend.
And obviously, we've been investing in e-commerce for quite some time, capabilities, supply chain, advertising models, et cetera. And we're working very closely with all our customers to pivot to that. So that -- I think that's something that's going to stay.
The home as a hub is also a trend that we're seeing more. I think consumers are venturing out, but they're still doing a lot of their activities at home. And we foresee a flexible working model where consumers are going to spend more time at home, and they're not going to go back to the office kind of every day of the week. Obviously, certain type of people, not everybody. We see that as an opportunity for our snacks and our breakfast and our food business in general and also for our beverages business.
We see consumers in general being more concerned about what we call holistic health, so mental health, physical health. Consumers are exercising more. Consumers are more -- making more balances between their food choices, which, for us, generates a couple of important trends. Portion control, we're seeing that as a strategy consumers are following, and that's giving us a huge growth in our variety packs and multipacks, and that is a trend that we're capturing, I think, will continue.
The other one is consumers move into healthier spaces in our categories. Clearly, nonsugar is growing very fast. I think we're very well positioned from the R&D point of view and the innovation point of view on nonsugar. And the same with more permissible snacks where we -- in the last few years, we've been -- between acquisitions and on development, we have a very good portfolio that is gaining share in that particular space. So those are some of the trends that we're seeing. Obviously, consumers will continue to evolve. But obviously, we're following very close what's happening across different parts of the world and adapting very fast our brands and our innovation, our channel resources to that -- to those new trends.
Operator
And we have time for one more question. Our final question will come from the line of Chris Carey of Wells Fargo Securities.
Christopher Michael Carey - Senior Equity Analyst
So you just noted on the trend to consume healthier products. And in your prepared remarks also talked about continuing to invest behind zero sugar, both on the carbonated and noncarbonated side. I wonder if you could maybe just help lay the land here on how the portfolio is performing and how you see it positioned and where you think the investments will go, both on a product and geographic basis?
I mean obviously, in the U.S., Diet Mountain Dew has been losing some share; maybe Diet Pepsi, about flat; max, gaining, but still relatively small; bubly, doing quite well. And so just any perspective on how important or the go-forward trends that you see in this business and where you really expect to focus in the near, medium and longer term.
Ramon Luis Laguarta - Chairman & CEO
Yes. Happy to do so. Listen, I think the -- obviously, consumers are moving, I think -- and it's going to be a long-term trend into healthier choices in beverages and in snacks, right? And so we've been working on this for a long time in our R&D. And I think we're getting very good at providing the consumers with very good taste experiences and functional experiences with zero sugar. And that is a great capability we have in the system.
We have great examples of that. If you only think about for example, Gatorade Zero, right? I mean, this is a massive innovation. It's over $1 billion innovation with only for, I would say, 20 months, something like that in the marketplace. So we're able to provide functionality, good taste at a zero sugar even in spaces like Gatorade.
Clearly, for more refreshing experiences or more indulgent experiences, I think the Pepsi Zero solution or the Mountain Dew Zero solutions, those are extremely great tasting products that are getting a lot of consumer favor.
If you think about our European business, for example, the equivalent of Pepsi Zero, which is Pepsi Max in Europe is leader in many of the European markets. We have a much higher share in the nonsugar category than we have in the sugar category. And I think that's where we've been investing for a long time. We'll continue to invest. We see that trend not stopping for the foreseeable future. And it's where we are putting our R&D investments, our brand investments and our innovation investment.
Okay. I think we ran out of time. So thank you very much, everybody, for joining us today and for the confidence you've placed in PepsiCo and in us with your investments. So we hope that you all stay healthy and safe. Thank you very much, and talk to you again.
Operator
Thank you, ladies and gentlemen. This does conclude today's call. You may now disconnect.