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Operator
Ladies and gentlemen, thank you for standing by.
Welcome to the ASML 2010 third-quarter results conference call on October 13, 2010.
Throughout today's introduction, all participants will be in a listen-only mode.
After ASML's introduction, there will be an opportunity to ask questions.
(Operator Instructions).
I would like now to turn over the conference to Mr.
Craig DeYoung.
Go ahead, please.
Craig DeYoung - IR
Thank you, Peter.
Good afternoon and good morning, ladies and gentlemen.
This is Craig DeYoung, Vice President of Investor Relations at ASML, and I would like to welcome you to our investor call and webcast.
As the operator mentioned, the subject of today's call is ASML's 2010 third-quarter results.
Cohosting today's call from our headquarters here in Veldhoven, the Netherlands, are Mr.
Eric Meurice, ASML's CEO, and Mr.
Peter Wennink, ASML's CFO.
At this time I would like to draw your attention to the Safe Harbor statement contained in today's press release and in our first-quarter results presentation, both of which you can find on our website at ASML.com.
This Safe Harbor statement will apply to this call and all associated presentation materials.
Let me remind you that the length of this call will be 60 minutes, and now I would like to turn the call over to Eric Meurice for a brief introduction.
Eric Meurice - President, CEO & Chairman
Thank you, Craig.
Good afternoon, good morning and thank you for attending our third-quarter 2010 results conference call.
Peter and I would like to provide an overview and some commentary on the quarter as usual.
Peter will start with a review of our Q3 financial performance with added comments on the short-term outlook, and I will complete the introduction with some further details on our current position as we close the quarter and start to gain some view on 2011.
Following the introduction, we will open to call for questions.
So, Peter, please.
Peter Wennink - EVP & CFO
Thank you, Eric, and welcome to everyone.
As Eric mentioned, I will take a moment to share some observations on the events of the last quarter, as well as some details on our third-quarter results.
Our third-quarter sales came in close to EUR1.2 billion, which is just above our guidance.
We shipped a total of 51 systems, 40 of which were new.
Sales were balanced between memory and logic customers.
Our new system, ASB, remains steady at around EUR24 million, which reflects the continued strong demand for leading-edge lithography.
Next to this leading-edge demand, we shipped a sizable number of die tools, reflecting additional wafer start capacity at our memory and foundry customers.
Our service and field options sales came in at EUR149 million, driven again by an increased demand for system performance enhancements and service products.
The Company's third-quarter gross margin was 43.6%, which was just above our guidance.
The operating expense for the third quarter came in as guided, and we continued our immersion and EUV product developments with an R&D spend of EUR137 million and SG&A came in a bit lighter at EUR48 million.
With continued high sales and solid gross margins, net income came in at close to 23% of net sales in the third quarter.
Net cash from operations was just above EUR400 million, which was also fueled by customer prepayments, thereby growing our gross cash balance to between EUR1.5 billion and EUR1.6 billion.
As mentioned before and in line with our stated policy, the Company intends to distribute access cash through payment of dividends and share buybacks.
The size and timing of such distributions will be announced where it is appropriate, and as for our dividend, we will announce a dividend proposal as part of our fourth-quarter results.
The third-quarter net bookings came in at 60 systems valued at EUR1.3 billion.
Immersion booking of 29 systems demonstrated a continued focus on technology investments, which predominately came from our Logic and DRAM customers.
In addition, we saw KrF bookings of 20 systems and 11 i-Line systems, indicating a continuing need for more noncritical systems in support of the leading-edge production ramps.
Third-quarter bookings moved our backlog to a total of 110 systems valued at EUR2.7 billion.
Our significant leadership position in immersion products is again demonstrated by the fact that there are now 63 immersion systems in the backlog, 48 of which are TWINSCAN NXT.1950i.
As for our outlook demand for the TWINSCAN NXT, immersion tools remains extremely strong, and we are challenged to produce enough systems in time to satisfy our customers' needs.
We continue our focus on cycle time reductions and the introduction of more parallel workflows in order to meet the growing demand as indicated by our current backlog.
Our near-term demand outlook firmly indicates bookings in Q4 that we will accede the level that we saw in Q3.
We see no signs of restraint demand for our tools as we believe that our customers who clearly remain profitable are in need of these tools to support their business strategies and related necessary cost reductions.
With this level of bookings and the ramp-up of our production capability, it is also clear that we are beginning to see a potential for sales growth in 2011.
For the fourth quarter of 2010, we expect net sales to be about EUR1.3 billion where the gross margin for the fourth quarter is expected to be around 44% with R&D expenses at EUR140 million, which focuses on the second generation EUV system deliveries and the third generation EUV system development.
SG&A is guided at EUR50 million in continued support of the growing level of sales, which we anticipate throughout the balance of this year.
As a reminder, this OpEx buildup remains largely flexible as we continue to use outsourcing and subcontracting to enable us to manage growth.
With that, I would like to turn it back over to Eric for more on our views of the coming quarter.
Eric?
Eric Meurice - President, CEO & Chairman
Thank you, Peter.
So with the growing level of sales and bookings expected to continue, it is certainly appropriate to ask ourselves what this current positive lithography trend means as it relates to the current negative sentiments regarding the microeconomic environment.
We, indeed, continue to receive a strong and continuous order flow for our systems in spite of some negative macroeconomic signals like the PC unit sales demand, which have been softening in particular in the consumer area.
Some memory pricing is decreasing, some semiconductor inventory increasing a bit, and some indications of softer than expected short-term sales from some semiconductor vendors.
Well, the drivers for the strong demand for lithography equipment are the ones that we discussed before last quarter.
They have not changed, and they do justify the current order flow.
The first driver is a 2010 IC unit demand growth, which is expected to be about 15% 2010 versus 2009, 58% bid growth of DRAM, 78% bid growth for NAND.
This growth puts the industry back onto its historical cost curve, and there is nothing extraordinary with this level, and the analysts remain convinced that these numbers will happen in the short term.
The second driver is a need for next-generation tools to ensure standard technology transition.
That is not due to volume growth itself, but to the fact that mix is changing.
This driver has very high impact as it is sustained by a near doubling of the lithography critical layers, and, in fact, we are seeing in addition to this exceptional conversions of the ramp of three major industry segments -- the DRAM segment, which ramps [14] nanometer; the Flash segments ramping 30 nanometer; and the Logic segment, ramping 40 nanometer -- and all of this happening at the same time, which is fairly rare.
The third driver has to do with the structural capacity development in the foundry world.
First of all, 65 nanometer capacity is now catching up after several years of relative underinvestment and current retirement of obsolete capacity above 65 nanometer.
And second, nearly all foundry players are now building new fabrication facilities for strategic capacity, which will deliver wafers well beyond 2011.
So, in other terms, this capacity of these new factories are not planned to produce any wafers short-term and, therefore, will not be impacted by a macroeconomic situation.
The fourth driver is our growing market share as our [QRF] and immersion systems offer unique performance in the market necessary for sustaining new node specifications.
On this front, on the front of technology, we are seeing a growing need for tighter on product overlay for immersion systems but also for KrF and, therefore, a strong requirement for our products in the holistic lithography suite.
These products extend the process windows and enter a better process control.
Sales of the new NXT system are also accelerating.
We will sell more NXTs, our new architecture in Q4, than the former generation XT system.
These machines are capable of 175 wafer per our, while at the same time maintaining an overlay under 2.5 nanometer and offering a high level of capability for the customers for this transition for the next also.
Regarding the technology of the future beyond NXT, we are currently shipping the first of six -- sorry, NXE.3100, our second generation Extreme Ultraviolet EUV system to a memory semiconductor manufacturing side.
This is a big deal.
This machine has immersion capability close to 20 nanometer at a productivity which will reach 60 wafer power over time.
To date our EUV prototype for the types have only been operated at IMEC in Leuven, Belgium and in the nanotech laboratory in Albany, New York, where all major semiconductor producers have worked collaboratively in developing EUV lithography process recipes.
Five more NXE.3100 systems are planned to ship between now and mid-2011.
But, in parallel to that, ASML is developing a third-generation EUV tool and infrastructure, the NXE.3300 with imaging capability down to 17 nanometer and targeted at 125 wafer per hour for delivery already starting in 2012.
And we have an exceptional success here also as we have agreed with customers on orders for eight of these NXE.3300 systems and are in negotiation for additional orders, which we will close in the fourth quarter, that is in this quarter.
In summary and somewhat (inaudible) from our previous calls, we expect lithography system demand to be sustained thanks to structural drivers, not so much volume drivers.
This includes a richer mix for new technology product in all sectors at the same time and new foundry fabs providing 2012 wafer output and our marketshare growth.
However, while we are focusing on delivery on the strong system demand on the strong bookings, we will certainly remain cautious as to changing worldwide macro economics and its potential impact on overall semiconductor unit demand.
With this, Peter and I would be pleased to take your questions.
Craig DeYoung - IR
Thanks, Eric.
Ladies and gentlemen, the operator will instruct you momentarily on the protocol for the Q&A session, but before hand, I would like to ask you to kindly limit yourself to one question and one short follow-up if necessary, please.
This will allow us to get to as many callers as possible.
Operator, could we have your instructions and then the first question, please.
Operator
(Operator Instructions).
Gunnar Plagge.
Gunnar Plagge - Analyst
Nomura.
Thanks for taking my questions, and congratulations to the results.
Maybe if we look at your three main systems and we look back at what you said in July, could you maybe give us your view what has changed for DRAM, for NAND and for foundry over the last three months?
Eric Meurice - President, CEO & Chairman
Okay.
Well, thank you for your congratulations.
In fact, we have, as you have heard, failed to understand that there is some softening in the pricing arena on DRAM and NAND in the sector, but none of that has impacted at all the booking run-rate because, again, most of our customers are seeing this as a temporary seasonal adjustment, which they will adjust through prices and they will not adjust through neither units nor weakened technology transitions.
So, in the DRAM and NAND sectors, clearly the softening that you have seen are considered short-term.
In the foundry business or the IDM business, clearly there has not been any changes.
You have heard a bit of a PC weakening in the August timeframe when I think Intel made a judgment, but this has not again impacted any of our traditional customers.
Gunnar Plagge - Analyst
And maybe as a follow-up, what we have heard over the last couple of weeks a couple of times was that customers from the logic side of that, given that throughput at production speed is substantially lower, it does not really matter so much whether you use a competitor product or maybe the NXT.
I was just wondering, have you heard that as well, and is that maybe a fair point or --?
Eric Meurice - President, CEO & Chairman
Well, two -- the reasons why people like our products like the NXT is, in fact, twofold.
One is NXT has a precision which is summarized by CD and overlay performance, which is unique in the market.
And at this moment, this overlay and CD performance seems to be a fundamental for successful yield.
So no matter what the throughput is, in fact, CD and overlay is a fundamental requirement.
But, on the other hand, don't misunderstand the point, in the Fab DRAM guy would be able to run the machine at say 92%, 95% of the time at maximum speed.
In a logic arena, the numbers would be more like 40% of the time at say 80% of the speed.
But this is still a percentage of the capability of the machine.
So, if your machine is capable of a lot of wafers, even if you run it at 40% for a lot of reasons, logistics and technology, you still are making more money out of a machine that runs fast than a machine that doesn't.
Gunnar Plagge - Analyst
Okay.
Thanks.
That is very clear.
Operator
Andrew Gardiner.
Andrew Gardiner - Analyst
Barclays Capital.
I was just wondering if you could give us an update regarding some of your statements on capacity and lead times or cycle times.
Firstly, on the cycle times for the NXT that is clearly limiting your ability to ship, can you give us an update in terms of weeks as to where we are today and perhaps where we have come from over the last quarter and then were you see that by the end of the year?
And also, I know you have been talking about shifting some of the XT cabins over to NXT cabins to help with capacity as well.
Can you give us a bit more detail on where we are today on that front as well?
Eric Meurice - President, CEO & Chairman
Yes, certainly.
So it is not a secret that we are at capacity, and it is not a secret that because the customers are transferring to NXT at a good rate, at a high-speed rate, this puts us into even more difficulties to reach their needs.
So we expect to be at capacity for Q4, Q1 and Q2, and this is, again, as we said, sustained by the bookings.
We expect to be out of this problem of capacity by Q3, Q4 next year because we are, in fact, building a lot of new capacity.
In particular, we are transferring some of these XT cabins to NXT.
We are hiring about 80 people in production per month, and at this very moment, to avoid a significant customer impact on the need, we have transferred a number of engineers from R&D into production for a period of three months or so so that we reduce any negative -- very negative impact to our customers so that we execute to their needs.
So yes, capacity constraints for a period of I would say six months or so, six to nine months.
Andrew Gardiner - Analyst
But the final target in terms of the quarterly revenue run-rate would still be, say, that EUR1.5 billion number that you have discussed in the past?
Is that where you think you can be by the middle of next year?
Eric Meurice - President, CEO & Chairman
Absolutely.
So, in fact, to be honest, we will be at EUR1.5 billion capacity, a bit ahead of midyear, and we are not guiding you that we will exactly ship to full capacity because you always have logistics issues with all this.
But yes, our capacity I would say our nominal capacity will be EUR1.5 billion already in the Q1 timeframe.
Operator
Simon Schafer.
Simon Schafer - Analyst
Goldman Sachs.
Wanted to ask a question about EUV, it's obviously impressive that you guys are getting the second generation system out of the door.
But I was wondering maybe just give us some color as to what the timeline of maximum revenue recognition would be for the second generation and then third generation EUV tool.
I recognize there is always a bit of difference between one that may actually dispatch and when you can recognize revenue under SAB 101.
So I guess I'm just trying to get my head around as to what the maximum revenue potential would be for EUV both in 2011 and then in 2012.
That would be very helpful.
Peter Wennink - EVP & CFO
Yes, why don't I answer that question.
With respect to the second generation, the 3100, we will recognize that revenue on when we have, let's say, the final site acceptance at the customer, customer site.
So it means we ship it, we install it, the customer starts running, we will sign off on the specifications, and that will be somewhere in 2011.
So for the 3100, I do expect in 2010/2011 we will see revenue recognition, which will not be the first half but likely the second half of the year.
On the 3300, which is the 2012 product, which is basically a third generation, an extension of the 3100, we are aiming at revenue recognition at the moment of shipment, which actually means that the product specifications and the performance of the products needs to support that, but that is currently our plan.
Eric Meurice - President, CEO & Chairman
And the eight bookings, by the way, are not in the bookings numbers that we have shared with you.
We only recognize bookings -- (multiple speakers)
Peter Wennink - EVP & CFO
12 months before shipment.
Simon Schafer - Analyst
Understood.
So basically that would mean you think you can recognize revenue for five or six machines in 2011 and then whatever you think the maximum delivery would be for the 3300 in 2012?
Peter Wennink - EVP & CFO
Correct.
Simon Schafer - Analyst
Understood.
That is helpful, thank you.
And my second question would be, just on the gross margin side, obviously the 44% that you're running at now and have guided for so for the fourth quarter is a very healthy increase from what we saw last up cycle.
Is there a ceiling to that figure now at 44%, or is there something like Brion or other software type elements which are allowing you to get a premium even beyond here if your revenue continues to improve on a sequential basis?
Peter Wennink - EVP & CFO
No, it is always -- when you start talking about a ceiling for gross margin, it is always difficult.
Because to be honest, there are many, many things that will impact gross margin negatively, but also positively.
On the positive side, yes, we will see the impact of more, let's say, holistic lithography Brion type products that will increase as we go forward.
The current business plan on that product line clearly foresees a growth, a quite substantial growth next year and the year thereafter.
That is, of course, one that is highly software driven, as you know.
The other thing is the loading of our fixed costs.
Clearly if we have like one of the earlier people asked the question, what is our maximum capacity.
Actually our nominal capacity will be at EUR1.5 billion in the first half of next year.
That will have a positive effect on the load of our fixed costs.
So we have a better coverage and also the learning curves.
We will see learning curves where we will be able to make those tools faster, which will also have a positive effect.
So I don't think it is a ceiling, but at this moment in time, we are not willing to give any guarantees on where that might go.
But, like I said earlier, 44% is not a ceiling.
Operator
Tim Arcuri.
Tim Arcuri - Analyst
Citigroup.
A couple of things.
First of all, I think you were talking about DRAM orders being a bit different this time, that even despite pricing going down that you don't think orders will really weaken very much.
I'm sort of wondering we have actually never seen that happen before.
And pretty much every other cycle whenever pricing come down, orders come down as well.
So I'm wondering what is different this time?
Is it just that there is one big customer that is now several nodes out in front?
Is that the difference?
Peter Wennink - EVP & CFO
Okay.
First of all, I did not say it would not weaken because, as you can see from one of the pages on following presentation -- (technical difficulty) Okay, we expect DRAM to be weaker next year because they have already bought a number inside 17 it is written.
So DRAM will be a bit weaker, but that was planned since six months ago.
Flash will be much higher, and foundry will be a bit high.
So there is going to be a weakening of DRAM because the buildup of the leaders at this moment is going to be concluded I would say by Q1-ish, and the catchup of the other guys are going to be concluded by -- of the older generation I would say in the same time.
I don't know if I make myself clear.
So some guys are ahead with one node basically.
So and then there will be a leveling of plateau, and then they will go back.
So to your point, DRAM will weaken, but not due to this current seasonal volume impact due to the fact that they have done their six to nine months build plan, and they need to go and execute.
And then there will be another build some time in 2011, probably Q4.
Peter Wennink - EVP & CFO
On the 1 Gb DRAM, DDR3, if you take that particular device as a, let's say, as an indication of where our prices go, you need to realize that over time, over an 18-month period, prices will go down because costs will go down.
That is Moore's Law.
So that is also logical.
So you really need to look at the pricing of the next generation that is being introduced.
So it is not always the case that prices go down.
So that's also the investment will go down because prices for a particular device over time should go down because costs goes down.
Tim Arcuri - Analyst
Of course.
Okay.
Thanks a lot.
And just as a second follow-up, you guys do lots of good work on wafer fab equipment levels and where you are relative to that.
I'm wondering what your math tells you on what you're going to ship in December.
If you sort equate that to an equivalent wafer fab equipment size market or a run rate, if you will, have you gone through that math in terms of, if you ship what you say you're going to in December, what that equates to in terms of wafer fab equipment run-rate?
Eric Meurice - President, CEO & Chairman
Well, we expect the number in Q4 to be reflecting very near the run-rate of Q1 and Q2 of next year.
And if you put those nine months together, you will see fab equipment built up on a yearly run-rate to do 58% bit rate growth of DRAM, 78% bit growth of NAND and 15% unit growth of Logic.
I don't know if that answers your question, but at least we see it this way.
Tim Arcuri - Analyst
Okay.
Do you have a dollar number, though, for wafer fab equipment that equates to what you're going to ship in that nine-month period, sort of what the overall data fee rate would be?
Eric Meurice - President, CEO & Chairman
I don't really want to give guidance that precise on Q1, Q2 at this moment.
Peter Wennink - EVP & CFO
Basically what you are asking for is industry guidance, which we don't know.
Eric Meurice - President, CEO & Chairman
We don't know.
I mean total --
Tim Arcuri - Analyst
Got it.
Thanks.
Operator
Medhi Hosseini.
Mehdi Hosseini - Analyst
Susquehanna International.
Just as a follow-up to the previous question, Eric, you are talking about DRAM CapEx down next year.
But doesn't that suggest that NAND CapEx would have to increase a lot more given the capital intensity difference between DRAM and NAND?
And I'm assuming that capital intensity for DRAM is twice as much as NAND, and I have a follow-up question.
Eric Meurice - President, CEO & Chairman
So you are correct.
I think it is about twice as much for DRAM.
I did not say DRAM will collapse to zero.
So I said DRAM will reduce a bit, and NAND will really multiply by a big factor, maybe more than 2.
And this is why, if you add to the fact that the Logic will be a bit higher, we believe that structurally there is demand in 2011, which is above the current 2010 run-rate that we have.
Mehdi Hosseini - Analyst
I've been looking at your booking mix for Q3, actually the used system booking increased and I think that helped with the overall bookings growth.
Do you see the same kind of pattern into Q4, or is that the new system bookings that is going to pick up in Q4?
Eric Meurice - President, CEO & Chairman
It is new systems in Q4.
Again, there is good business of used, but not sufficient to clarify this as a trend at this moment.
So what we are guiding at this moment, to say that we will have a higher booking number in Q4, is really driven by new machines.
Peter Wennink - EVP & CFO
Yes, the bookings number in Q3 was about just over 100 million off those used systems.
So that is not insignificant, but also not large.
Mehdi Hosseini - Analyst
Sure.
I will go back into the queue.
I have one or two follow-ups.
Thank you.
Operator
Jagadish Iyer.
Jagadish Iyer - Analyst
Arete Research.
Two questions, Eric and Peter.
The first one is that I wanted to understand in terms of -- what is the biggest difference between your third generation EUV versus the second generation EUV, please?
Eric Meurice - President, CEO & Chairman
Okay.
So the second generation EUV called the 3100 is planned to have a size of lens and NA which allows 20 nanometer of resolution, and it is capable of 60 wafers per hour.
And the 3300 will have a NA which allows 17 nanometer or lower and has a target speed of 125 wafers per hour.
The 3100 we are only going to build six of them, so we have shipped only one now.
And these machines will be serving as a recipe builder at the customer site.
They probably will go into production, but we are expecting for them to probably remain much more in an R&D type of environment.
The 3300 is really the production machine.
That is the one that will be ramping production.
So customers want it early in 2012 because it would probably ramp production during 2013.
So they need about nine months to qualify the 3300 production.
Jagadish Iyer - Analyst
Yes, the second question is you talked about this DRAM softness.
The question is, in terms of qualitatively, how should we think about litho CapEx linearity in 2011?
Is it going to be the first half versus the second half?
Is this something that you can provide some color, please?
Eric Meurice - President, CEO & Chairman
It is a bit more complicated, but at this moment we would think that Q1, Q2 and Q3 are fairly high and similar, and Q4 is a bit the uncertain question.
But at this moment I will say Q1, Q2 and Q3 are very, very similar, fairly high.
Operator
Odon de Laporte.
Odon de Laporte - Analyst
Could you talk about DRAM consolidation in Taiwan?
As I understand, (inaudible) take over Taiwanese competitors?
And I was wondering what your view about that, given this might be positive for you?
Eric Meurice - President, CEO & Chairman
Well, at this moment, as we said last time, we are shipping the machines which are so sophisticated and expensive that we benefit from consolidation because the amount of R&D necessary and the size that you have to have to justify those machines requires size.
So yes, Elpida at this moment is back onto the former plan of creating a conglomerate of companies in Taiwan using leveraging or contracting their subsidiary Rexchip, and their partner Powerchip and their other suppliers' promos.
We benefit of that in the sense that Elpida is trying to drive a significant or the same technology at those different places so that our machines are compatible basically to on all of those sites.
So, at this moment, we see this as a positive and as a simplification of access.
Operator
Jerome Ramel.
Jerome Ramel - Analyst
Just a question on the dynamic with the NAND (inaudible), in the backlog demand was still pretty low.
Do you expect significant increase in terms of bookings coming from the NAND in Q4 and going forward?
Eric Meurice - President, CEO & Chairman
Yes, yes, yes.
Jerome Ramel - Analyst
Okay.
And could you just quantify a little bit?
Eric Meurice - President, CEO & Chairman
No, no.
Jerome Ramel - Analyst
Okay.
Second question is concerning the growth cash, you're now at slightly over EUR1.5 billion.
I guess your policy has not changed, but could you update us a little bit on what you're going to do with the cash?
Peter Wennink - EVP & CFO
Well, like I said in the introductory statement, we have a stated policy.
Above our targets, we are returning cash.
We have always said we would do that through a combination of dividends and share buybacks.
But I also said that the size and the timing will be disclosed at the appropriate time, which for the dividend will be at the presentation of our fourth-quarter results.
And as to buybacks again, there will be an appropriate time.
But clearly it is good to come to the conclusion that at least we are at levels where we feel comfortable that we can start thinking about returning cash.
Operator
Janardan Menon.
Janardan Menon - Analyst
Liberum Capital.
Just a clarification on the NAND Flash side where you are saying that your revenues will be much higher next year, back of the envelope calculation to this that you will do about EUR600 million or EUR700 million of revenue from NAND Flash this year and you suggested that it could be double, is that right?
Which means are you suggesting that it is going to be about EUR1.5 billion or thereabouts next year?
Would that be a fair assumption from what you can make out at this point in time?
Eric Meurice - President, CEO & Chairman
So you're saying again to have an answer to the other question that was asked, and we believe that it is going to be a big number like in the doubling range.
But I don't -- (technical difficulty).
Janardan Menon - Analyst
Okay.
Hello?
Yes.
And your -- the percentage of your backlog which is shippable in the next two quarters has come to 67%, which is lower than the range where you have typically had it in the last few quarters.
I was just wondering what we should read into that?
Why is that coming down, and what kind of customer behavior is making that change come down?
Eric Meurice - President, CEO & Chairman
You cannot read much because now, as you know, there are 10 or 12 customers in the world.
They are very granular.
So when one guy comes in and there are some orders which have come with the nine months cover and there are some orders which have not yet come which are within the six months lead time.
So at this moment you have this strange 67%, but I would not do a trend on that one because every customer has a different absolutely different impact.
And, as I often say, the booking timing is irrelevant to the billings timing because we are anyway negotiating with the customer the billings time and when they won the machine way before we discuss the bookings.
Operator
Ben Pang.
Ben Pang - Analyst
Caris & Co.
Two quick ones.
First, on your outlook for 2011, does the number of customers that you have change significantly in your view?
Eric Meurice - President, CEO & Chairman
No, in fact, at this moment, as you know, we are doing business with every customer.
So we will not have a new customer as I can guess.
Because I don't know if there is another one in Q2.
In fact, maybe there is only one.
But we will have probably more market share at two customers, which may mean that they will have a bigger size, bigger percentage of our business.
Ben Pang - Analyst
Okay.
And the follow-up is on the 3300, how many customers do you expect this year will order more than one tool?
Eric Meurice - President, CEO & Chairman
3300?
There will be two customers ordering two tools.
Operator
[Tom Dahoody].
Tom Dahoody - Analyst
Brandywine Global.
Can you give us some idea of what the price tag on the 3300 will be?
Eric Meurice - President, CEO & Chairman
Yes, the price tag, the official price is EUR65 million without options.
Depending on the customer, you have a lot of options or you have less options.
Operator
Mehdi Hosseini.
Mehdi Hosseini - Analyst
Susquehanna.
As a follow-up, as you're looking to next year and given the capacity that you have brought on and I'm looking at the mix of full-time and temporary employees you have, if we had a period of soft demand air pocket, how flexible are you with the temporary employees?
And I'm asking you this as I'm trying to better understand operating leverage or your flexibility in case there is some weakness or pocket of weakness at some point next year.
Eric Meurice - President, CEO & Chairman
You have two variable -- are you have three variable aspects, which we have not changed, and we are still very open.
One is our own salaries and stuff is very variable.
Our employees and management have a very high bonus level into their pay level.
So if something goes wrong, we have a salary variability.
The second bit is that we have a lot of contractors, not temporary workers.
So contractors means we do subcontract R&D work.
We do subcontract some activities, which we can stop from one day to the other if we wanted to, because, of course, strategically sometimes we don't want to.
So this would, if I take the example of R&D, we have a potential to reduce R&D budget by 20% to 30% if we pay with contractors.
Then you have got third the temporary workers as I think we probably cite a number one in 2000-ish people are on temporary contracts, and these are contracts which allow us to reduce to zero in three months.
But that does not mean we will do that.
All of these decisions are, I would say, strategic for us.
If we have an air pocket of one quarter, we probably will manage all that.
If we have an air pocket of a year, we probably will have to do it, and something in between will be a compromise.
Peter Wennink - EVP & CFO
And to sum it up, the cost increase of our cost base 2010 as compared to 2009, that total cost increase, 75% of that increase is basically variable.
Mehdi Hosseini - Analyst
I see.
I got it.
And then just on the buyback and dividend, when I look back to 2007 ASML and other equipment companies were relatively more aggressive on buyback.
And now similar to companies from other industries, obviously executives and boards are more cautious.
Now if the capital industry is going to see another growth rate year next year, how come we have not seen the kind of buyback that happened in 2007?
Peter Wennink - EVP & CFO
I think that is a good question, but, on the other hand, you need to realize that in 2010 we came out of an extremely difficult year for the total industry.
That did have an impact on existing cash balances.
We saw the recovery this year, and in the case of ASML for instance, we are just at the, let's say, upper end of our stated cash balance that we would like to keep for operational purposes.
It takes a bit of time.
And especially in the capital goods industry, you first need to invest in a lot of working capital before that money comes back.
So if you're asking why don't we see in the third quarter of 2010 a lot of buybacks, well, it takes time to generate the cash.
Eric Meurice - President, CEO & Chairman
But it does not change our policy.
Peter Wennink - EVP & CFO
That is the point.
The policy has not change.
So it means that in 2011, you will see an acceleration of that cash generation.
And I think in a year's time from now, you should ask the same question.
Operator
Francois Meunier.
Francois Meunier - Analyst
In terms of gross margins, I was wondering your target of 45 is pretty close.
Is it a linear trend in terms of revenues from here, or should we see it as different from a linear trend, and how should it behave above 45% gross margins?
Peter Wennink - EVP & CFO
I think we answered that question a couple of questions ago in the sense that it is not a linear trend, especially if you are approaching your target of 45% like I just -- just a brief repeat of what we said earlier.
Gross margins are impacted by the absolute sales because it gives you coverage of your fixed costs.
It is the mix of products, especially when we have more application or holistic litho type products with very high gross margin.
Because it is software, and it is also cost reductions when they are coming in and cycle time reductions, basically learning curves.
And those are relatively flexible, and those are not linear, but they do indicate a clear trend.
And that is why I made the comment about the ceiling of 44%.
No, there is no ceiling on 44%.
Francois Meunier - Analyst
Okay.
And now looking at the cash generation, it was pretty strong this quarter, and I understand it is because of prepayments for EUV tools.
So if I look at it, probably the cash will be very strong while this half for this second half of 2010 and in 2011 as well.
And probably it will be a bit weaker in terms of cash conversion in 2012 and 2013.
So is this the reason why you're not starting the share buyback as of now basically because I think many shareholders are just expecting that to start now?
Peter Wennink - EVP & CFO
Yes, I think I answered that question twice.
We have a stated policy, and we have -- and the stated policy says that, within the band of EUR1 billion to EUR1.5 billion, we feel comfortable to keep that cash flow for operational reasons.
We are just starting to push outside that boundary.
We do expect strong cash generation, which is not a surprise given our positive outlook on the rest of the year in 2011.
So, at the appropriate time, we will follow the local rules, which actually state that before you announce anything we will make this public through a press release, and we will give you the details of such a program.
Eric Meurice - President, CEO & Chairman
We did not want to be opportunistic, but we have not changed the policy.
So if you are concerned about this, you have to realize that our policy is not to be opportunistic, but to be do this through a very clear process of activities, and there should be no surprise to our shareholders about the actions on dividends and the actions on buybacks.
Francois Meunier - Analyst
I know but it was actually more a question on timing actually.
Because, as I said, if you receive the prepayments of most of the cash from the EUV tools now rather than later, you do the share buyback now, and maybe there is less room for share buyback in 2012, 2013.
Eric Meurice - President, CEO & Chairman
Yes, understood, but there is a process of doing buybacks, and some of us may be concerned about that it takes time to do these processes.
But, on the other hand, I think we have to do this in a responsible manner.
So yes, you may have a point.
If we had put a press release six months ago saying, we will be above our target in due time and, therefore, we would prepare, it would have been smarter.
But, again, we were trying to avoid having some opportunistic approach to this.
It is a bit complicated.
But we have not changed our appetite to execute exactly the policy, and at this moment we have to execute it on the dividend side as we committed to dividend.
And, as you know, we committed to the improved dividend as we go and, on the other side, doing buyback when we are above our targets.
Operator
Kai Korschelt.
Kai Korschelt - Analyst
Deutsche Bank.
The first question was on DRAM.
I think you commented before that you said most of the customers are seeing the current price weakness as temporary.
I'm just wondering what if it was permanent sort of well into next year, and how would you expect that to impact maybe the order behavior or the plans for new capacity in the DRAM industry?
And my second question then, is (inaudible) foundries, CapEx run rates in 2010 are at their highest levels in several years.
So I'm just wondering how sustainable is that CapEx increase in 2011 that you were alluding to?
Does it require further strong revenue growth for the foundries in 2011, or could we see that even if there was a sort of flattish revenue trajectory for the sector?
Eric Meurice - President, CEO & Chairman
Okay.
So regarding the DRAM, the message I gave, which means the DRAM CapEx will be lower in 2011 than it is in 2010, is a percentage down, and it is -- would be sustained by an assumption of about 50% base rate.
So you will know yourself if you understand that the market will go for 50% base rate growth in 2011, then our plan is going to be sustained.
If it goes lower than that, then you could see some reduction below our plans.
However, this is compensated by the fact that the DRAM segment has gone through a much stronger technology transition behavior two years ago, and before we used to have a transition every 18 months.
Now since this year we have a transition every year.
So if you have a transition mid next year again, we are, in fact, going to see the opposite.
We are going to see an improved -- an increase of CapEx.
So, in other terms, you have got to know the driver, and you will yourself figure out exactly how that can impact us in the future.
Regarding the total CapEx for 2010, let's recognize that for us, of course, it is going to be a big number.
We have guided 10% to 15% growth when compared to the best year ever.
But if you make this in relative terms versus our customers' total sales, you know, the famous CapEx divided by sales of our summers, we are still in the 3% range or lower.
I think it is 2.5% to 3%.
So we are not in a high number.
We are clearly not in a historical high.
So we could imagine that the CapEx, the number at this moment is definitely be sustainable at this 2.5% to 3% range.
And I add to this that we have all seen the Foundry segment and the Logic segment has really not bought anything for a fairly long period, three years or four years.
That it will take them 2010, 2011 and potentially 2012 to compensate for what they should have done in the first place before.
So this compensation time is a good thing.
Therefore, there is a scenario for ASML we say is the following.
2010 is a good year, 2011 is going to be a better year because of what we just said, and 2012 where you could start seeing a correction or one segment starting to sputter, then we will bring in EUV, which then is an enabler for major chip revolution, which we think can also get us to stabilize the whole thing.
So we said six months ago that we may be now on a trajectory of reducing the lithography business cycling, and I try again to articulate the fact that so far we confirm our point.
Operator
Philip Scholte.
Philip Scholte - Analyst
Rabo Bank.
As a follow-up maybe on that, can you remind us whether you expect to make a margin on your EUV systems comparable with what you're doing right now on your systems?
And a slightly related question to that is on the roadmap of your EUV.
It seems like in terms of resolution you made pretty good progress with the machines I am looking at a presentation of last year where the resolution is slightly lower I would say.
Can you confirm whether you have made some progress?
Have you overcome some issues there?
Some more detail on that would be much appreciated.
Eric Meurice - President, CEO & Chairman
Yes, so on the two machines, the 3100, the 3100 is a prototype, and we had a price target, which was a bit low at EUR42 million.
So these guys will not have a very high margin.
It will not have the typical margin.
It will be a bit under.
But the machines at EUR65 million will have the standard margin that we expect.
Of course, in the first year, it will be a bit lower than normal, and in the next year, it will be kind of standard, and the following year it will be better as we usually have.
It is a learning curve.
On the resolution bit, yes, we are improving, in fact, resolution as we grow on the 3100 and the 3300.
The 3300 mainly because of the smarter design of the lens and the smarter design of the illumination.
So we have come up with pretty good ways of doing even better.
And when we said 17 nanometer, we even think we can do 15 nanometer, but that will have to be proven.
Philip Scholte - Analyst
Right.
And as a short follow-up, the fact that you're expecting NAND to, well, potentially double in 2011, is that also related to the increased speed of the NXT.1950?
Eric Meurice - President, CEO & Chairman
No, NAND, the business of NAND is probably going to be more than doubling from 2010 is because in 2010 they have not invested much.
You heard (technical difficulty)-- feeling of it.
He is not far from the truth, but it is a small number for NAND.
Philip Scholte - Analyst
Right.
But I'm actually referring to the solid-state drives whether that is becoming price competitive?
Eric Meurice - President, CEO & Chairman
Solid-state drive is, indeed, a driver, but it is my understanding that by far the smartphone and then by second level the iPad are the major drivers for 2011.
And the third part is really the disk drive.
So you go first with smartphones, second iPad and third SSDs.
But, again, I'm not a specialist.
You may want to -- (technical difficulty).
Operator
Sandeep Deshpande.
Sandeep Deshpande - Analyst
JPMorgan.
Just a quick question on the service revenues.
I mean your service revenues have been at a higher level for the last couple of quarters.
Do we expect them to be at these levels in the long-term?
And what has actually changes this to do with the Brion business?
Peter Wennink - EVP & CFO
Yes, I think we also indicated during our last quarter call we used to say service revenues would be between EUR100 million and EUR125 million.
I said last quarter it will trend up to between EUR125 million and EUR150 million, whereby in periods like we see today clearly it will be closer to the EUR150 million level.
Yes, there are some Brion and holistic litho products in there, but many of those products are actually sold as part of the system enhancement or options, which customers order when they ordered the tool.
So you will see what we call the factory options, which can be the holistic litho products not showing up in that line.
When it is a field upgrade, it will be field and service sales.
So yes, it does have an impact, but the biggest impact is in the average selling price for our leading-edge tools.
Sandeep Deshpande - Analyst
Eric, one more question on the EUV.
In the 3300, how many of those eight customers you have already signed up for 2012 are already in for the 3100 program?
And also with regard to the 3300, are you likely to sign up a lot more customers, or are all mostly now signed up?
Eric Meurice - President, CEO & Chairman
No, we -- so all of the -- let me think -- on the 3100 players, two out of six have not signed up on the 3300.
On the 3300, the eight that we have, eight orders, not eight customers, as I said, two of them are two.
We expect at the end of the year to have another maybe two or three more, and these will cover I would say every semiconductor -- every guy of the top 10 maybe minus one.
So we know the terms -- let me say it differently.
I don't know if I'm clear.
It is very obvious that all the logic players have discovered that they cannot handle beyond 2015 without EUV.
So all of those logic guys have clearly understood they cannot handle.
They have to go.
The DRAM guys have the same situation, except it is not 2015; it is 2013 or 2014.
So DRAM has to go.
And Flash had the change to take EUV only if EUV is cost effective.
And if it is not fully cost-effective for them, they can push out for a bit of time.
So the way I'm translating this is that the Logic guys and the DRAM guys are rushing to get the orders, and the Flash guys are the ones kind of waiting a bit to see when is it really strategic to get it.
Sandeep Deshpande - Analyst
And you are saying that all the other collateral associated with the tools will be ready for production in 2012?
This is mask inspection, the lasers -- I mean all the collateral will be available and ready?
Eric Meurice - President, CEO & Chairman
Well, I would say no, you will have a whole bunch of my peers who on the phone if they listen will scream at me and say, I should not talk about these things.
But I am.
The mask inspection and resist infrastructure will be resolved because these are important issues but not formidable difficult issues, and the players were waiting for us to show that, in fact, the machine was delivered.
So at this moment you have now a momentum, and the level of technology issues to resolve is not an extreme situation.
You just have to put a bit of money and go.
So I would not be worried about that.
The issue still remains for us and the three players for sources to prove what is the power that they can get out of an EUV laser, and that number is still the one to be proven.
We are shipping our machines.
So, of course, we have already some run-rate and stability, so we have a minimum.
We are not yet at 60 wafers per hour power wise.
That is not good enough.
And within the period of now weeks and months, we will issue slowly but surely a press release that says now we have reached this speed, now we have reached this speed, now we have reached this speed.
So we feel that we have a bottom, which allows us to ship machines, but we are clearly not to the 60 wafers per hour, which would be considered comfortable.
Craig DeYoung - IR
Okay.
Ladies and gentlemen, I'm afraid we have gone over time for the call.
If you were unable to get through and still have questions, please feel free to contact Investor Relations by e-mail or telephone.
And now on behalf of ASML's Board of Management, I would like to thank you for joining us in the call today.
And operator, if you could formally conclude the call, I would appreciate it.
Thank you very much.
Operator
Ladies and gentlemen, this concludes the ASML 2010 third-quarter results conference call.
You may now disconnect your line.
Thank you for participating.