使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Ladies and gentlemen, thank you for standing by.
I'm Emma, your Chorus Call operator.
Welcome and thank you for joining the SAP 2015 full year results conference call.
(Operator Instructions)
I would now like to turn the conference over to Mr. Stefan Gruber.
Please go ahead, sir.
Stefan Gruber - Head of IR
Thank you good morning or good afternoon.
This is Stefan Gruber, Head of Investor Relations.
Thank you for joining us to discuss our results for the fourth quarter 2015.
I'm joined on the phone by our CEO, Bill McDermott, and here in Walldorf by our CFO, Luka Mucic.
Both Bill and Luka will make opening remarks on the call today.
Also joining us in Walldorf for Q&A are Board Members Rob Enslin, who runs Global Customer Operations, Bernd Leukert, who leads Product and Innovation, and Steve Singh, Head of SAP Business Network.
Before we get started, I would like to say a few words about forward-looking statements.
Any statements made during this call that are not historical facts are forward-looking statements, as defined in the US Private Securities Litigation Reform Act of 1995.
Words such as anticipate, believe, estimate, expect, forecast, intend, may, plan, project, predict, should, outlook and will, and similar expressions as they relate to SAP are intended to identify such forward-looking statements.
SAP undertakes no obligation to publically update or revise any forward-looking statements.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.
The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the US Securities and Exchange Commission, including SAP's Annual Report on Form 20-F for 2014 filed with the SEC on March 20, 2015.
Participants of this call are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
I would also like to invite you to our Capital Markets Day, which will be held on February 4 in New York City.
In addition, there will be other IR events in 2016 at [CBID] in Hanover, Germany on March 15 and (inaudible) IR Program at Sapphire, Orlando on May 18.
Furthermore, please keep in mind that unless otherwise noted, all numbers referred to on this conference call are non-IFRS and growth rates are non-IFRS as reported.
And finally, as you know, Bill McDermott is joining us from Davos, so he is able to join the first 40 minutes of the call.
And with that, I would like to turn the call over to Bill.
Bill McDermott - CEO
Thank you, Stefan.
Hi, everyone.
I am joining you today, as Stefan said, from the 2016 World Economic Forum in Davos, Switzerland.
Leaders have gathered here to address issues like expanding economic opportunity and winning the fight against cancer.
This is a very fitting backdrop for our discussion about how SAP has extended our leadership in the business-software industry, while also remaining ever-driven to help the world run better and improve people's lives.
As you'll recall, over the past six years, we set some audacious goals, to nearly double our revenue to EUR20 billion-plus by 2015, to reach EUR2 billion revenue in the cloud, to become the cloud company powered by HANA and help customers Run Simple.
So let's take a look at where we're at today.
Total revenue close to EUR21 billion, EUR2.3 billion in cloud subscription revenue.
Operating profit of nearly 60% since 2010 and shareholder value doubled in six years.
More than 95 million cloud users.
We have the most cloud users in the business-software industry.
A customer base that has nearly tripled, now over 300,000 customers in 190 countries around the world.
We achieved these results by focusing on our customers, then setting the right strategy for SAP.
Through organic innovation and strategic M&A, we have successfully executed on our strategy.
Today, we see soaring adoption of S/4HANA and our completeness of vision in the cloud is driving significant market share gains against both core and narrowly focused cloud competitors.
Let me give you just a couple of headlines.
Record cloud and software revenue up 20%, decisively beating our full year guidance.
We are one of the few companies that is growing, both in the cloud and on-premise license revenues.
Operating profit was up 13%, which also beat the top end of our guidance.
All lead indicators point to tremendous momentum in the cloud.
New cloud bookings were up 103% in the full year.
In 2015, cloud deferred revenue and backlog increased by EUR1.6 billion to more than EUR4.6 billion, which greatly enhances the predictability of our future cloud revenue.
The percentage of more predictable revenue is steadily increasing year-over-year.
The simple truth is that we are growing really fast and our competition isn't.
Just for comparison, SAP's cloud and software revenue grew 18% year-on-year in Q4, Oracle decreased 4% in their latest quarter, the spread is only getting larger.
Unlike others in our industry, every business we're in is customer driven, fast growth, and solid margin.
Our portfolio is rock solid.
We are not in any bad businesses.
These Q4 and full year results represent one of SAP's strongest performances ever.
We've solidified our leadership in all geographies and industries, and we delivered a disciplined, efficient and highly profitable growth business that met or exceeded our guidance for the full year.
Needless to say, we are very, very proud of this performance.
Let's talk about SAP's world-class innovations.
No company does more to help customers seize the massive opportunities of this new economy, then SAP, and it all starts with the digital core.
SAP S/4HANA is the next-generation business suite that brings the reality the bold vision of live business.
It is the nucleus around which businesses can operate all processes in real-time to seamlessly integrate their enterprise.
Customer adoption of S/4HANA continues to accelerate sharply, with more than 2,700 customers across all regions and industries, more than doubling quarter-over-quarter.
S/4HANA is also catalyzing broad customer adoption of our entire innovation portfolio.
Customers like [MZ in] France and Swisscom have recognized the advantages of S/4HANA.
Merck, a leading life science and technology company is turning to S/4HANA for first data access, enhanced user experience and simplified business processes.
To them it's all about speed.
We also just announced today that a large division of Airbus has gone live with S/4HANA.
And it's not just large companies.
Fitbit, a fast growing connected health and fitness company, selected S/4HANA and other products to position itself for future growth and streamline its IT infrastructure.
The transformation of core business applications is a significant movement.
SAP is only in the early phase of what we expect will be an unprecedented multi-year opportunity.
Ultimately, we believe that S/4HANA will succeed on a magnitude even greater than its predecessor R/3.
Around this core system of innovation, SAP has a cloud applications portfolio to address the major business opportunities of the digital era.
Let's start with Human Capital Management.
SAP is the only company that delivers total workforce management solutions across permanent and contingent labor with SuccessFactors and Fieldglass.
We now surpassed 1,000 employee central customers.
Companies choosing SuccessFactors include American Airlines, Nestle, [Alshaya] Group and Lufthansa; and American Airlines, which is the world's largest airline, I might add, (inaudible) Workday and Oracle.
Moving to customer engagement and commerce, SAP solutions go way beyond traditional CRM.
They help our customers manage a new kind of relationship with their digital consumers, engaging them with personalized information across all channels.
When customers hit the buy button, no other vendor can connect to front office and the back office in real time like SAP.
Competitors that do not integrate digital marketing, buying and fulfillment across all channels are losing relevancy in this rapidly evolving market.
For example, we won 13 major German companies against Salesforce.
Customers are choosing SAP's customer engagement commerce solutions, including L'Oreal and BSH, Bosch, Siemens.
Digital transformation doesn't stop at the four walls of a business.
In a hyper connected world, SAP is also leading the charge to drive digital supplier collaboration across every span and category; materials, services, contingent labor and travel, all in the cloud.
Under the leadership of Steve Singh, the SAP Business Network Group includes Ariba, Fieldglass and Concur.
Each business is the runaway leader in their respective markets.
Concur, the largest of our networks, actually helps over 32 million end users effortlessly process travel and expenses.
The Philadelphia Visitors Bureau and leading consumer brands like [Johnson Deo] have turned to Concur.
Ariba continues to scale as the world's largest procurement network with 2 million companies transacting over $740 billion annually across the Ariba network.
Companies like Lenovo, Jaguar Land Rover and Goodyear are all using the Ariba network.
Fieldglass, which is our best-in-class flexible labor solutions, have provided employment opportunities now to more than 1.9 million contingent workers in 130 countries over the past 12 months alone.
Companies like CenturyLink and Kevo are turning to Fieldglass.
As ever, the key enabler of our entire innovation portfolio is SAP HANA.
HANA continues to be the real-time data platform of choice.
With HANA Vora, we can now deliver a true Big Data solution for petabyte scale scenarios.
With HANA cloud platform, customers can extend standard business software to meet the needs of their specific business or to build new applications.
HANA cloud platform is also emerging as the platform of choice for customers for their cloud to on-premise integration.
Moving to SAP HANA Enterprise Cloud, we have the best-in-class option for customers seeking to migrate their mission critical processes to the cloud.
The HANA Enterprise Cloud combines secure access to our new innovation in the cloud with very best time to value.
We also leverage our partners to deliver our HANA Enterprise Cloud solutions, thereby extending our global reach.
This, by the way, is unique to SAP in the industry.
Our HANA Enterprise Cloud offering continues to grow now in triple digits and it's getting more efficient all the time.
Our Analytics business continues to be robust.
In Q4, we launched our cloud for analytic solution built natively on the HANA cloud platform.
This is a single integrated platform that delivers end-to-end business intelligence planning and a digital boardroom for our customers' solutions.
HANA is also the catalyst behind some amazing partnerships in the analytic space.
For example, SAP and Google are now teaming up to extend powerful analytics capabilities to our customers.
Daimler Trucks North America uses SAP cloud analytics solutions to identify and track potential sales for dealers.
The NFL, it is Super Bowl time, is using big data analytics from SAP to drive a smarter fantasy football experience for its millions of fans worldwide.
So, as you could see, SAP truly is the cloud company powered by SAP HANA.
In closing, I just returned from Singapore and China, two of the most significant growth markets in the world and SAP's completeness of vision is resonating there like everywhere else.
From the digital core to the Internet of Things, the SAP story is one of innovation, momentum and growth.
Here in Davos, the United States Vice President Joe Biden invited me to share what SAP in the American Society of Clinical Oncology are doing with the HANA in the fight against cancer.
Healthcare is only the latest field where SAP is unleashing our four-plus decades of proven industry specific innovation, and as we look to the future, we've never been more confident in our business.
We have issued strong guidance for this year.
We have raised our 2017 ambitions and we have reiterated our 2020 goals.
With this guidance, we have also retained the agility to invest in mega opportunities that SAP is uniquely positioned to capture.
And finally, with our employee engagement scores now at the highest in 10 years, more than 81%, SAP and our nearly 77,000 employees are more motivated than ever to get the job done.
And as always, I'd like to recognize their commitment and dedication to our customers.
They have shown me, beyond any doubt, that SAP is ready to rise to even greater heights and I'm really, really proud of this Company.
I'm happy now to turn the call over to our Chief Financial Officer, Luka Mucic.
Luka, over to you.
Luka Mucic - CFO & COO
Thank you very much Bill.
And indeed, we had a tremendous year and an even stronger fourth quarter in 2015.
These results truly validate that our strategy is resonating very successfully across markets and industries with our unique combination of the growing [power] and at the same time, a rapidly expanding cloud business.
When you take a look at our performance versus outlook, we set ambitious targets for the full year 2015 and we over-delivered with a record 2015 cloud and software revenue growing by 12% in constant currencies and clearly beating our guidance.
We also continued our fast growth into cloud and achieved our guidance with EUR2 billion in cloud subscriptions and support revenue at constant currencies.
For operating profit, we exceeded the guidance range with EUR5.903 billion at constant currencies.
Briefly to our effective tax rates for the full year, in both our IFRS and non-IFRS effective tax rates, we came in actually better than expected in our guidance.
We ended the year with an IFRS effective tax rate of 23.3% and a non-IFRS tax rate of 26 percentage points.
Now, let me talk about some of our key financial metrics in detail.
First, the cloud.
Cloud subscriptions and support revenue continued its fast growth in the fourth quarter with an increase of 76% to EUR633 million.
For the full year, we grew by 109% to EUR2.3 billion.
Even without the Concur and Fieldglass contributions, we saw strong organic growth outpacing most of our cloud competitors.
Our new cloud bookings were up 75% to EUR344 million in the fourth quarter and 103% to EUR883 million year-over-year.
It's important to note, Bill has said that that new cloud bookings only shows a portion of our future cloud revenue.
Beyond new cloud bookings, you can clearly see the scale of our cloud business has reached, by now -- when looking at the combination of our cloud subscriptions and support backlog, which increased by 45% year-over-year to EUR3.7 billion and deferred cloud subscriptions and support revenue, which increased by 36% year-over-year to EUR1 billion.
The combination of these key metrics climb to a record EUR4.6 billion.
This reflects the unbilled and billed committed future cloud subscriptions and support revenue.
This already committed business will drive strong cloud growth in 2016 and also beyond.
Now to the core business.
In 2015, our solid and growing core business was obviously exceptionally strong.
This outstanding success is mainly driven by the most advanced business suite available today, providing companies with the true digital core, SAP S/4HANA.
Growth accelerated once more with the launch of our substantially expanded November release of S/4HANA.
Adoption surged across all regions, with now more than 2,700 customers, more than doubling the number of customers in Q4 alone from the end of Q3.
S/4HANA is capitalizing broad adoption of our entire innovation portfolio.
In the fourth quarter alone, we closed more than 60 deals above EUR5 million.
Software license grew by 10% to EUR4.8 billion for the full year and by 15% to EUR2.1 billion in the fourth quarter.
Even excluding the currency impact, we achieved a better than expected software revenue growth and grew by 4% for the full year 2015.
Now to support revenue, which reached EUR10.1 billion and grew by 14% for the full year and by 11% to EUR2.6 billion in the fourth quarter.
These results were both slightly above our internal expectations and the implied performance from our full year 2015 outlook.
The high predictability and the stability of our support revenues continues to be driven by our high support contract renewal rate of approximately 97% and high 90% enterprise support adoption rate from net new customers.
So, in summary, these fantastic 2015 results led to us outpacing the market and the record cloud and software revenue of EUR17.2 billion that grew by 20%.
The tremendous progress we are making with our business model transformation is also reflected in the strong growth of our software license and cloud subscription order entry.
In Q4, this was EUR3.2 billion, an increase of 25% year-over-year at constant currency.
In the full year, it was EUR7.2 billion, or a year-over-year increase of 18% in constant currency.
Equally important, more than one-third of our software license and cloud subscription order entry was already generated from our cloud business in 2015.
Now, let me provide some more color on our regional performance.
For the full year 2015, we had strong growth across all regions.
In the Americas, we grew cloud by 120%, and cloud and software by 31%.
In EMEA, our cloud growth was 83% and 12% for cloud and software.
For APJ, we grew by 99% in the cloud, and 20% for cloud and software.
Now let me expand on some fourth quarter regional highlights that helped drive these strong results for the full year 2015.
The Americas region had strong double-digit growth, with cloud and software revenue rising 27%.
The US had a very strong software performance, and even with an unstable macro backdrop, Brazil rebounded with a double-digit software performance.
Cloud revenues in the Americas region grew 89% and new cloud bookings were very strong and grew by double-digits.
The EMEA region had an outstanding performance with an 11% increase in cloud and software revenue.
Germany and Russia, both helped drive this result with strong double digit software growth.
Cloud subscriptions and support revenue in EMEA grew by 53%.
The region also had very strong double-digit growth in new cloud bookings.
The APJ region in Q4 was back to solid double-digit growth, where cloud and software grew by 18% and had a strong double-digit software contribution from Australia and India, in particular.
Cloud subscription and support revenue grew by 55% and the region showed exceptional momentum in new cloud bookings, improved by triple digits.
Our share of more predictable revenue, which comprises our fast growing cloud revenue and our steadily growing support revenue, as a share of total revenue consequently increased by 3 percentage points year-over-year to 60% in 2015.
Now let me come to gross margins, where we are making good progress in our software and support and cloud gross margins, year-over-year.
In the full year 2015, we saw a 30 basis point increase in our software and support gross margin, from 86.3% to 86.6%, mainly driven by our strong license revenue in the fourth quarter.
At the same time, our cloud gross margin improved year-over-year by 1.7 percentage points, from 64.3% to 66%.
This was supported by the improved profitability of our private cloud offering, HANA Enterprise Cloud, Bill has briefly already alluded to that.
In 2014, we made a lot of upfront investments in our private cloud, while recognizing only limited initial revenue.
With the higher revenue in 2015 and benefiting from the upfront investments made in the previous year, we were able to improve our private cloud gross margin in 2015 substantially, as costs stabilized.
In parallel, our new cloud bookings accelerated significantly in the fourth quarter and were very strong all through the year.
As a consequence, we once again raised our investments in cloud delivery.
For instance, we are working on harmonizing our cloud datacenter infrastructure across all our datacenters.
Finally, you can see the impact of our successful business shift with an increased share of cloud subscription revenue.
This revenue mix shift mainly weighs on our cloud and software gross margins.
This declined year-over-year by 70 basis points from 84.6% to 83.8% in 2015.
Our services business returned to growth in 2015, driven by our ONE Service initiative.
The services gross margin though was still impacted by our business transformation and several strategic projects we invested in.
With the current setup, we have already a high utilization rate and we expect continued benefits from the efficiency gains from our ONE Service organization.
Our services business, at the same time, plays a strategic role for the accelerated adoption of our innovative solutions portfolio, both in on-premise and in the cloud.
Overall gross margin was 71.5%, a drop of 1.2 percentage points.
This is mainly due to the revenue mix shift to our fast growth cloud business and the decline in our services gross margin year over year.
Although, this impacted our overall gross margin year-over-year, we saw improvement during the course of the year.
Now moving to the bottom line, where efficiency improvements in both our core and our cloud business drove absolute operating profit growth.
The bigger cloud revenue share, combined with the lower margin level of a fast growing business, put our operating margin under pressure.
This is the typical revenue mix shift effect.
Thus, bottom line performance has to be measured against operating profit, where all businesses have to contribute to operating profit expansion, thereby running each of our businesses more efficiently and effectively.
The surge in operating profit in full year 2015 reflects our business transformation's continued success and the strong topline growth.
In 2015, we had a positive impact from our Company-wide transformation program in the triple-digit million euro range.
On the other hand, to show our commitment to growth, we had a net increase of more than 2,500 employees in 2015, as we continued to invest in innovation and growth markets.
The strong topline performance in the fourth quarter also resulted in some catch-up in sales commission and bonuses.
And even though we had these effects, we generated the highest operating profit in SAP's history.
Now to EPS, which for the full year 2015 was EUR3.77, up 8% year-over-year.
On cash flow and liquidity, operating cash flow for the full year was EUR3.6 billion and free cash flow was EUR3 billion, up 9% year-over-year.
In 2015, we improved our net liquidity position by EUR2.1 billion year-over-year, as we paid back debt of EUR3.8 billion.
At the end of the year, we had a net debt of EUR5.6 billion.
Finally, let me come to the outlook.
We are providing the following full year 2016 outlook.
We expect full year 2016 non-IFRS cloud subscriptions and support revenue to be in a range of between EUR2.95 billion to EUR3.05 billion at constant currencies, non-IFRS cloud and software revenue to increase by 6 percentage points to 8 percentage points at constant currencies and non-IFRS operating profit to be in a range of between EUR6.4 billion and EUR6.7 billion at constant currencies.
For 2017, Bill has said it as well, we are raising our ambitions, due to the current exchange rate environment and our excellent business momentum.
Assuming a stable exchange rate environment going forward, we now expect non-IFRS cloud subscriptions and support revenue to be in a range of between EUR3.8 billion, up to EUR4 billion, where the upper end of this range represents a CAGR of 32%.
We also now expect non-IFRS total revenue to be in a range of between EUR23 billion and EUR23.5 billion, and non-IFRS operating profit to be in a range of EUR6.7 billion to EUR7 billion.
So, to summarize, our tremendous 2015 results further validate our strategy of innovating across the core, the cloud and business networks, to help our customers become true digital enterprises.
We have transformed our Company and made it leaner by shifting investments from non-core activities to the strategic growth areas, enabling us to capture the tremendous growth opportunities in the market.
We have a powerful and unique combination of a fast growing cloud business and a growing core.
We are supporting customers in their journey to Run Simple, go digital and stay ahead of their competition.
We are extremely confident that we will deliver on our commitment to growth.
This puts us on a strong path for the future, reflected in the increase of our 2017 ambition that we announced today.
Thank you very much and we will now be happy to take your questions.
Stefan Gruber - Head of IR
Yes, thank you, Luka.
Just as a reminder, as you know, Bill McDermott is joining us from Davos.
So, he is able to join in the first 40 minutes of this call and I like to ask you to keep this in mind when you ask your questions.
And now I hand it back to our operator.
Emma, you can start the Q&A session, please.
Operator
(Operator Instructions) Phil Winslow, Credit Suisse.
Phil Winslow - Analyst
Congrats guys for really a great end of the year.
A question for Bill, actually two questions.
I wanted to focus on S/4HANA, because obviously, you guys have had a great sequential increase in customer count, more than doubling it quarter-to-quarter.
The question here is, do you think we've hit the inflection point, particularly with the release of 1511 in November.
I mean, that seemed like a pretty significant milestone event for you guys.
And then when you think of sort of S/4HANA going forward, I mean you talk about 300,000 customers and yes, doubling the number of HANA customers quarter-over-quarter is a big deal, but if I look at that let's call it 2,700 versus 300,000, it feels like we're in the early days here.
Just want to get your take, and then just have one quick follow-up to that?
Bill McDermott - CEO
We are in the early phases of an amazing cyclical innovation cycle on S/4HANA.
If you talk to any CEO today, they want to have one version [in the truth] with their data.
They want to run a live system strategy, so they can access that data and they want to have full visibility in the way they are running their company, we call this the digital boardroom.
To bring that to life, where you're managing an end-to-end business, from supply chain to where you make products, to where you build people, where you take care of your people, your customers, you extended business network, it's only possible to do this on S/4HANA.
So, this is the leadership product, the leadership platform in the entire industry [born non-hard stop], and I believe when you look at the pipelines and the activity we have in the Company right now, we're in the early stages, but an exciting, exciting phase.
We'd like to think that the great R/3 and the amazing work that Hasso Plattner and the founders did can actually be superseded by the innovation on S/4HANA and that would be the biggest compliment we can pay to the heritage of SAP and we intend to do that.
I just got back from Singapore and China.
If you look at China, they are very strategic, one belt, one road, and as they think about the Internet-of-Things and digitizing businesses and making smart cities and making smart factories, clearly a product set like S/4HANA and what we've done in the cloud will be front and center in transforming the way China thinks about growth in the global economy.
In fact, I'm always quick to point out this is a [EUR12 trillion] economy in China, the second largest market in the world.
And if it grows 6.5% this year as some people might feel that's a little down, I remind them, since I'm in Switzerland, the GDP that they will increase in China is another Switzerland in a year.
So it's still doing pretty well.
And every conversation we had around S/4HANA was really inspiring with SOEs, or even private sector enterprises were very exciting.
Phil Winslow - Analyst
And then Bill, just one more follow-up on that -- you hitting the inflection point.
Obviously, you guys are running a promotion around S/4HANA that you guys extended from the end of Q3 to end of the Q4.
One of the questions I'm getting from investors, in terms of what drove that Q4 inflection point, how much of it was that 1511 releases in the Enterprise Management suite versus the end of that promotion and specific to the promotion, how should we think about just pricing going forward?
Bill McDermott - CEO
So, first of all, a promotion isn't going to sell the central nervous system of a company's strategy.
And I think we did some reasonably good marketing to entice people to look more carefully at S/4HANA and create a sense of urgency around a promotion.
But the heuristics of that promotion have been in body in the pricing strategy that we took forward.
It's not a promotion.
But we were very thoughtful about what motivates customers to make the move and make the start on S/4HANA.
In every case with that promotion, incidentally, you obviously initiated a HANA license, you got a 15% of the software value of the overall transaction and of course, you get the recurring revenues on top of that, not to mention, we (technical difficulty) the cross sell.
And what was interesting, we now are over 1,000 employees central customers with SuccessFactors.
And when I started to talk to CEOs and Rob and all of our executives out in the field and the Board, it was quite interesting, because why would you go with a proprietary database on a narrowly focused HCM application on a competitive alternative, when you can get a better system, uniquely integrated back into S/4 and HANA and you can run your people strategy and then extend it into a business network and do all that in real time.
So, what's fascinating is the S/4HANA launch, combined with some intelligent pricing and some good dialog with the customer actually initiated a lot up-sell and cross-sell and therefore it's only begun.
So don't worry, dear shareholders, we have taken the heuristics from that pricing strategy and bodied it into the standard template of our pricing direction for 2016 and we don't intend to slow down.
Operator
Adam Wood, Morgan Stanley.
Adam Wood - Analyst
Congratulations from me as well on the fourth quarter and the year.
I also wanted to dig in a little bit on S/4HANA.
You obviously have the logistics release, as Phil mentioned, in November.
I wonder if you could give us a little bit of a feel for the roadmap as we look into 2016, what are the key milestones we should be thinking about in terms of releases, what are the key use cases you'll be delivering?
And then maybe just a little bit longer term, Bill you alluded to this being bigger than all three in terms of scale.
When we think about the available market or market opportunity for the product, whether this comes in in-licenses or subscriptions, how should we think about this?
Is this [maybe could] be bigger than all three in absolute value and what's the time frame do you think for adoption of that?
Thank you.
Bill McDermott - CEO
So, maybe I'll start off the answer and then of course we have the pleasure of having Bernd and Rob with us as well.
So Bernd can touch on the product roadmap and Rob can give you some insight in terms of the customer receptivity and industries and geographies and how the progress is going with the pipeline.
So let me begin by saying, this question comes up a lot and S/4HANA is not one of those narrowly focused cloud solutions that you can get out in Northern California.
This is like, I am running a real-time enterprise here and I want to run a best run business.
So this is one of those longer-term initiatives when customers make that decision and a lot of times they're going to want to own that asset and capitalize it over a number of years.
And we expect that is very consistent with the way R/3 played out in the market as well.
So I don't think you should anticipate a reduction in the revenue that you'll recognize from this in the short run, but I also do think the S4 cloud addition, as we hit the accelerator on that into 2016 and beyond is going to create a very nice upper mid-market and large enterprise, particularly non-customer penetration, where we can really get some market share and really grow fast in that regard in the cloud.
That's another engine of growth you haven't even seen turned on yet.
So that's kind of the picture on S/4HANA.
And yes, in absolute terms, if you think about an installed base of over 300,000 customers, you have a lot of enterprises that will make the conversion, but don't forget, we have many net new customers on S/4HANA.
More than a third of our customers are brand new, net new, and many of them are competitive replacements of legacy competitors that you guys like to compare us to a lot.
Rob?
Rob Enslin - President, Global Customer Operations
Thanks, Bill and maybe just to add a little bit to the roadmap.
Of course, the Q4 shipment in 2015 was an inflection point in terms of completeness of the core product.
However, just remember that we are market leader across 25 industries and we have a tremendous portfolio, which we will add to our S/4HANA core with industry specific capabilities.
And in addition to that, just reflecting the headline of Davos with the fourth industrial revolution, the talks the last couple of weeks and the last couple of days indicate that even in traditional areas like manufacturing, the impact of digital information will require a massive amount of innovation opportunities in order to have a digital core that is absolutely flexibly reacting to this new business models, to new processes and just the number of co-innovation projects we have already running and where we generated already follow-up discussions the last couple of days shows that I do not see an end of a story of innovation with the digital core.
It is rather the beginning of an amazing journey.
Operator
Walter Pritchard, Citigroup.
Walter Pritchard - Analyst
Question for Luka.
Just on the fiscal 2017 ambition, just in terms of the change in composition versus where you were a year ago, I think recurring revenue down a bit, implying license mix better, and you're implied margins are a bit lower and I guess we're used to seeing that when the license business is actually better, the margins are stronger, and I am just wondering if you could help talk us through the mix shift drivers there and the implications on the operating profit margins.
Luka Mucic - CFO & COO
First of all, you are absolutely right that we have obviously seen in 2015 a strong performance in our classic core business and we are confident overall for our core business.
Nevertheless, we have modeled our guidance in a way that we feel very confident and safe, so to say, in the sense of a prudent guidance in both directions.
I think in terms of our revenue mix, clearly, we will see that cloud revenues are continuing to increase strongly.
We have a CAGR ambition as you say, at the high end, which is exceeding 30% and we continue to believe that is absolutely feasible, especially given the strong deferred and backlog that we have built over time.
What that does is of course, it makes margin expansion difficult, while we continue to work on the efficiency of all of our business models in line with their individual capabilities.
When you come to the correlation between the topline and our operating profit ambition, let's be clear, SAP, I think, is one of the very few, if not the only software technology companies that at the moment there is to give a confident and precise outlook for anything that is longer than just this business year.
We are doing this with a very strong growth momentum, and we do it with a continued commitment to return value to our shareholders by increasing our operating profit.
What we need to do, nevertheless, is cater for the needed flexibility and capability to invest in order to make sure that the tremendous growth that we have been seeing in the cloud is actually delivered to, and hopefully exceeding customer expectations.
That means we need to build out the cloud infrastructure capabilities in order to service these customers as they are now onboarded.
It means that we need to make sure that our ongoing operations are precise and are compete and it means as well that we will continue to invest in strong innovation in order to further build out our competitive strengths, and we have a lot of solution areas where we clearly see a strategic opportunity to expand our market share and so we are focusing on them as well.
In the short term, this means that while we grow, an operating profit margin expansion is not really the primary focus, but of course, increasing the efficiency in the different business models, in the core, in the private cloud, in the public cloud and the networks, will continue to be a priority as we have always said it.
What you can also see from our guidance and our mid-term ambition is that we believe that we will reach an inflection point after 2017 where cloud finally overtakes the size of our classical software license business.
At that point in time, we strongly believe that cloud will be an exponential contributor to our operating profit.
That's also why you see the much higher CAGR in terms of the operating profit.
So in short, it's really a time of reaping the growth opportunities in both the cloud and in the core.
For that we will make the right investments and we will make the right strategic bets also in new fields in which we can play, because we have the corresponding technology and where we can open up completely new market opportunities and through that we will return long term greater operating profits that we could to otherwise.
That's kind of the strategy and what we have in mind.
But we will always do that in a way that we can with absolute confidence deliver on the targets that we have set.
That you can be assured of.
Operator
Stacy Pollard, JPMorgan.
Stacy Pollard - Analyst
Just a cash flow question, actually.
Small thing, can you explain the large decrease in trade receivables?
And then for total free cash flow, what kind of number should we be looking for into 2016 and is there anything exceptional we should consider as we model that year?
Luka Mucic - CFO & COO
Yes, absolutely.
So first of all, for 2016, I think what you can expect in terms of free cash flow is that one of the biggest contributors against free cash flow will be gone in 2016.
And that's basically the monetary outflow that we had from our restructuring program that was going on.
We had to pay a lot of severances in 2015, as you will have seen and noted from our non-IFRS adjustments guidance.
We expect that in 2016, as we had announced before, there will be no company-wide restructuring effort.
Therefore, our restructuring obligations will be less than a tenth, maximum of what we saw in 2015, and that of course will result in, let's say, a better free cash flow position.
I also expect that on the other non-IFRS adjustments and share-based payments, you have seen the guidance, it is in a slightly lower range than what we had seen in 2015.
There might be a small effect there, but the big effect will be on restructuring.
So I expect that cash flow in 2016 will trend upwards with the overall positive uptake of our business.
In terms of the trade receivables, there is actually not really one particular thing that you can point to.
Of course, we had the normal movement of sales allowances and bed debt, which slightly trended up.
But other than that, it's a normal seasonal movement that you have towards the end of the year.
You actually collect a lot, especially in emerging markets in terms of maintenance, invoices and so on, which has been overdue for some time and that's what you would typically see happening.
And so there is not a specific effect (technical difficulty).
Operator
Gerardus Vos, Barclays.
Gerardus Vos - Analyst
Just firstly on the license, now given the kind of strong offtake and momentum you've seen there, is there a reason to believe that you can't see some kind of mini revival of licenses with a bit of growth for the coming years?
It looks that the implied level of guidance on the licenses is around flat.
So that's 5% better than the soft guidance you gave a year or so ago.
So I am interested in your thoughts there.
And then secondly, despite this better outlook for the core and for the licenses, the margin for 2017 is a reduction on 2016.
So, I was wondering if you could help me a little bit about the investments you plan to [use on it].
Thank you.
Luka Mucic - CFO & COO
Maybe Rob, you want to start on the assumptions for the license performance?
Rob Enslin - President, Global Customer Operations
Yes, sure.
So on the license performance, I think the way we look at the core business is that we are going to see an attractive core business, but we also got to take the measures in the cloud and the movement to the cloud into effect.
So I thank you see a reasonable guidance with strong opportunity in S4 and a continued acceleration of the cloud business that we saw this year.
Stefan Gruber - Head of IR
And then the second question on the investments and the implied margin for 2017?
Luka Mucic - CFO & COO
Yes, investments, couple of things.
I mentioned already, continued investments in cloud infrastructure that we will make.
We want to make sure that we have a converged cloud infrastructure across all of our data centers, which will be increasing the efficiency of our cloud operations after we have completed that work.
So it's definitely investment into a more profitable and better margin future.
Secondly, we are in process of migrating our cloud solutions away from third-party databases to SAP's HANA platform.
This is a work that will take a little while, up to two years.
But, then at the end of the day, our processes will also increase our efficiency in operations.
We have our strategic priorities set.
They are clear.
S/4HANA will see a lot of investment in the future to complete the road map that Bernd has talked about before.
We will invest in HCM, we will invest in customer engagement, and commerce solutions, we will invest in the further buildout of our HANA cloud platform.
So, the usual suspects that you would assume.
I think we did a good job over the past years to actually scale the effectiveness of our sales operations, the collaboration between the business network group and our [GCO] organization is working very well.
You might have taken away from our Q4 results in 2015, a significant increase in sales and marketing expenses, but that was really due to a catch-up in bonuses, as I said before.
There's a lot of [AEs] due to the stellar Q4 performance, [if they accelerate us].
If you back that out, actually we have seen a very good constant currency progression of sales and marketing expenses, in line with the revenues.
We will continue to invest in the further buildout of our sales force, that's for sure.
But we really want to focus on innovation, creating the right solutions for the future, as well as making sure that we succeed in the cloud, that's the primary investment areas that we have.
Operator
Michael Briest, UBS.
Michael Briest - Analyst
I guess, further continuing on that theme, when you gave your 2020 Vision a year ago, it sort of implied 1% to 5% annual decline in licenses.
Obviously 2015 was better than that.
The 2016 guidance, as you had said, is probably has growth on licenses at the high end.
I'm just wondering, are you surprised by the appetite from premise.
Obviously, S/4 was helping, but it does imply, if we look out to 2020, that's 2018, 2019, 2020 have quite a sharp decline in licenses.
Is that the way we should be thinking about things?
Luka Mucic - CFO & COO
I think, if think about the guidance mechanics that's obviously the conclusion to which you would come mathematically.
Now, when you set guidance, you don't set it in line with hopes, but you set it with in line with things that you really feel very confident about.
I have to say, we believed when we launched S/4HANA that it could be an invigorator of growth in the core and we have seen that the interest is tremendous.
It was in line or even exceeding our hopes, but of course it was not something that we could guarantee.
I think for 2016 and 2017, we have now a better feeling about that, we clearly see that we have started a product cycle that is meeting a lot of interest in the market.
On the other hand, we have at the moment uncertainties in the macro environment.
We clearly have areas of our portfolio that continue to migrate quickly towards the cloud, and this will continue to be the case.
And we're actually actively driving this, like HR, like customer engagement and commerce, like obviously our business network solutions and other areas.
So, I think it makes sense to be prudent, especially when you're thinking about such a long time frame out until 2020.
And then let's see, but we're definitely confident about S/4HANA.
That's a story that I think is coming across loud and clear.
And, therefore, also, in the fact that even on the 2020 targets, there is really a degree of certainty that has rather increased through the good results in 2015, than calling it into question.
Michael Briest - Analyst
And could I just follow up on the cloud gross margins, you've explained pretty well on Q4, I think.
Just looking at this year, obviously they are the investments to be made, but we were seeing sequential improvement through the first three quarters last year.
How would you expect margins to develop in the cloud this year?
Luka Mucic - CFO & COO
I think the investments that we are making, as I said, they are necessary, because we had strong growth in bookings.
This should definitely level out.
So, I do not expect a gross margin erosion in 2016.
I think you should plan for stability or a slight increase.
I've said after Q3 that you cannot expect to have such a big jump in gross margin as we have seen it in Q3 now to continue, but we are fully committed to our 80% gross margin long-term targets for the network, as well as for public cloud, and the 40% for the private cloud.
That's the good news that you can also expect for 2016.
We are very confident that HANA Enterprise Cloud will turn to positive gross margins in 2016, as we had predicted before and will improve steadily afterwards, which will of course also help, despite the fact that the scale of the business is increasing.
So, I think stability to a slight increase in gross margins is what you can expect.
Stefan Gruber - Head of IR
Thanks very much.
Now, we have time for two more questions.
Operator
Knut Woller, Baader Bank.
Knut Woller - Analyst
I am just getting back on S/4HANA and with S/4HANA Enterprise Management, maybe a question for Bernd.
In terms of functionality with S/4HANA Enterprise Management, how would you describe in terms of functionality, if we label everything as 100% now after the release of S/4HANA Enterprise Management and then with the new on-prem release expected to be released in Q4 this year?
Where should we be then at the end of this year with the new on-premise release for S/4HANA?
Then in terms of life customers on S/4HANA, can you just provide us an update here where we were at the end of the year?
Thanks.
Bernd Leukert - Head, Products & Innovation
Happy to do so.
Maybe we start with the large customers first, that's an easier question.
We had the ambitious goal of reaching close to 100 customers and we reached that goal and we're pretty happy about that product, which was just launched in February, now having passed 100 live customers is a testimonial that it's not just a success in sales, it's a testimonial that the product is robust, it's mature.
And as well, we're pretty happy as this is not in a dedicated segment, it's distributed across the whole cloud, across almost every industry and this shows viability and maturities there.
And this is then basically a good introduction to your second question, where are we in terms of percentage of completion and you asked about 100%.
Just to make it clear, there is a hell a lot of functionality in our previous product, in ERP, which in the meantime is outdated or which we saw that we have not gotten the adoption which we expected a decade ago when we developed it.
And we do not have the ambition and therefore it's not an official successor to offer each feature and function.
Rather what I said before, we want to extend the digital core and make it ready for the requirements of the future, which are in many cases different than what we had in the past.
So do not consider S/4HANA as just a technical modernization of something which we developed two decades ago.
And Bill mentioned before, cloud for analytics, mentioned the digital boardroom.
So this is just one flavor, where operational analytics and insights in the business will be incorporated into product.
Another flavor is that we want to transfer a system of record into a real decision making system, where many decision are automated as applications become more and more smart.
Do not forget that we do not just have a traditional outdated database on the new S/4.
We have a platform that has machine learning algorithms, that has a hell a lot of libraries, which enable our applications to be significantly smarter and therefore, there is not a feature by feature comparison and I can't give you a percentage, but what I can promise you is that especially in industries what I said before, we have a roadmap, which we have published as well on our website, and as well here, there are futures which we will definitely deliver and there are other features, which even nobody is asking for these days.
So hopefully this gives a little bit more clarity.
But as a summary, S/4 will be a significantly smarter product, much more efficient support, reflecting the automation capabilities, modern software [methods] and I have not talked about at the moment about the speech and voice recognition capabilities which we of course will incorporate into the product.
Operator
John King, Bank of America Merrill Lynch.
John King - Analyst
I just sort of had a follow-up on the balance sheet side of things.
Can you just update your comments around any potential M&A targets you might see out there at significant scale or whether you are sticking with primarily the organic strategy here?
And I guess the kind of follow-up to that is, if that's the case, obviously, to some extent it is the Board's decision around the dividend, but what would be the management view in terms of potentially raising the payout ratio in order to up the shareholder returns a little bit, given the strong cash flow?
Thanks.
Luka Mucic - CFO & COO
So first of all, on M&A, our strategy is really unchanged.
I we have stated that previously we don't foresee a need not suitable targets for a bigger acquisition for the foreseeable future definitely in the next two years.
In 2016 and 2017, our focus will be, as we had said before, on the repayment of debt.
We have already progressed nicely in 2015, and now we aim in 2016 and 2017 to pay back round about [EUR1.6 billion] each in bonds, but also in the full repayment of the remaining Concur finance loan that are still outstanding.
And then, of course, we will focus on organic innovation and , yes, we will also focus on making sure that shareholder returns provided.
SAP has a long history to pay a dividend, it has an established dividend policy, which formally states that more than 35% of net profit should be paid out to shareholders.
Now, we also know that in the last year, in 2015, so the 2014 dividend was higher than that.
It was at 40% of net profits.
And indeed, you say it correctly, the right governance body to decide on the dividend proposal to the shareholders is our Supervisory Board Meeting, which will take place in March and will finally resolve this.
But obviously, we had a great result in 2015.
We outperformed virtually all of our guidance parameters, including the bottom line.
On the Non-IFRS side, yes, of course, and IFRS results this looks a little bit differently, but you can certainly be sure that we will propose something which also rewards the shareholders appropriately.
That's about the maximum what I can state at this point, but don't worry.
Stefan Gruber - Head of IR
Thank you very much.
This concludes our fourth quarter 2015 financial analyst call.
I will say thank very much for joining and we look forward to seeing you in New York on the 4th of February at our Capital Markets Day.
Thank very much, and goodbye.
Operator
Ladies and gentlemen, this concludes the SAP [fourth] quarter earnings call for today.
Thank you for joining and good bye.