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Operator
Good day and welcome to the NetApp second quarter of fiscal year 2025 earnings call.
All participants will be in a listen-only mode. Should you need assistance? Please signal a conference specialist by pressing the star key followed by zero.
After today's presentation, there will be an opportunity to ask questions. Please note this event is being recorded.
I would now like to turn the conference over to Chris Newen, Vice President, Investor Relations. Please go ahead.
Kris Newton - IR Contact Officer
Hi, everyone. Thanks for joining us with me. Today are our CEO George Curian and CFO Mike Barry. This call is being webcast live and will be available for replay on our website at Netapp dotcom.
During today's call, we will make forward-looking statements and projections with respect to our financial outlook and future prospects including without limitation, our guidance for the third quarter. In fiscal year 2025 our expectations regarding future revenue, profitability and shareholder returns and other growth initiatives and strategies.
These statements are subject to various risks and uncertainties which may cause our actual results to differ materially.
For more information, please refer to the documents we file from time to time with the SEC and on our website including our most recent form 10-K and form 10-Q. We disclaim any obligation to update our forward-looking statements and projections during the call, all financial measures presented will be non-GAAP unless otherwise indicated reconciliations of GAAP to nongaap estimates are available on our website. I'll now turn the call over to George.
George Kurian - Chief Executive Officer, Director
Thanks Chris. Good afternoon, everyone. Thank you for joining us today. I am extremely pleased with our Q2 performance revenue growth was driven by a 19% year over year increase in all flash storage and strong performance in first party and marketplace cloud storage services. We achieved record Q2 operating margin and EPS ahead of our expectations. Our uniquely differentiated solutions in flash block cloud storage and A I direct markets which are bolstered by both secular and company specific TWS.
We experienced solid growth across all these strategic focus areas, affirming the strength of our value proposition for both existing and new to Netapp customers. This positive momentum not only underscores our strong execution but also demonstrates our customers' confidence and commitment to our intelligent data infrastructure platform.
We are delivering innovation at the fastest pace in our history. Setting the stage for our continued success and growth in Q2, we held our inside customer conference showcasing how we uniquely address the genuine and pressing challenges that customers face in navigating the complexities of hybrid multi cloud. It, I personally witnessed the enthusiasm among the many new to Netapp and returning attendees as they recognize how Netapp empowers them to overcome these hurdles by building intelligent data infrastructures.
Organizations are proactively investing in data driven strategies to drive competitive advantage. These businesses recognize the value of adopting a cohesive data strategy, leveraging data as a valuable enterprise wide asset to fuel actual problem solving to accomplish this. They require a cutting edge data architecture founded on netapp's intelligent data infrastructure platform with Netapp's expertise and state of the art solutions. Customers are confidently paving their way to become data driven leaders.
We again delivered robust year over year performance in our hybrid cloud segment revenue grew 6% and product revenue grew 9% driven by notable strength in all flash storage broad based success across the portfolio propelled our all flash array annualized revenue run rate to an all time high of $3.8 billion up 19% year over year, the fourth consecutive quarter of high 10s to low 20% annual growth, we continue to gain share in the all flash market. Far outpacing the growth rates of both the industry and all of our competition.
Our leadership was further underscored with the recognition of Netapp as a leader in the 2024 Gartner magic quadrant for primary storage platform for the 12th consecutive year.
In the quarter, we delivered more innovation with new high end products in our as a block optimized all flash and fast hybrid flash array families building on the Q1 introduction of the updated A F FA family of high performance all flash arrays. We have already seen new as a deals close across multiple regions and industries reaching new customers and expanding our wallet share with new workloads. The pipeline is growing as our message of simple, powerful and affordable, resonates with partners and customers with these new systems and continued advancements to our software platform. Customers no longer need to make trade offs between operational simplicity, advanced capabilities and affordability in their storage.
Keystone, our storage as a service offering again delivered another strong quarter with revenue growing approximately 55% from Q2 a year ago, we added cloud insights into Keystone's single subscription model, enabling customers to gain an integrated view across their infrastructure from virtual machines to network to storage on premises. And in the cloud only, netapp can deliver a true hybrid cloud experience with flexibility and control in an agile ego model.
Organizations are actively evaluating how to use their corporate data with A I. These discussions dominated insight where we unveiled our expansive vision for A I in the era of data and intelligence.
Just as we bridge the GAAP between on premises and the leading public clouds empowering customers to utilize their data with any application anywhere. We are well positioned to bridge the divide between A I systems and enterprise data.
We help customers bring A I to their data regardless of location or method through an approach that is intelligent dynamic and secure.
By eliminating data silos, we give customers a unified and structured view of their data assets.
This empowers them to effortlessly explore understand, unify and prepare their data for A I applications. Customers can leverage their existing A I ecosystem tools directly on their data while also benefiting from netapp's A I features such as integrated data versioning, model, traceability and highly efficient retrieval for model training and infancy.
Our comprehensive solution includes policy based classification governance and security measures that accompany data throughout the A I life cycle. This includes automated A I data change detection and updates to keep data up to date and precise in every context.
While we believe the large opportunity of enterprise A I is still ahead of us. We are already seeing accelerating momentum today. Our A I business performed ahead of our expectations in Q2 with well over 100 A I and data lake modernization wins. These wins span geographies and industries with notable early momentum in public sector, manufacturing, financial services, health care and life sciences industries.
We continue to advance our strong position with the development of Gen A I cloud and on premises solutions in partnership with industry leaders, Gen A I is a truly hybrid workload and only Netapp has the breadth of products and services to reduce the complexity, resources and risks across increasingly complex hybrid multi cloud environments.
In Q2, we announced several updates within our A I partner ecosystem. Deepening our partnership with Domino data labs, harnessing NVIDIA accelerated computing and A I software platforms and releasing the netapp A I pod with Lenovos solution in its general availability version to make A I ready infrastructure, readily available to public sector and other highly regulated industries.
We expanded our partnership with Google cloud to provide the foundational data storage for the Google distributed cloud by enhancing Google distributed cloud environments with ontap unified file and block storage and storage. Great object storage solutions, customers can achieve better control over their data to efficiently scale their workloads and leverage A I while helping to maintain security and regulatory compliance. This collaboration has resulted in a number of early wins. Further accelerating our success in global public sector and other regulated industries.
Now turning to public cloud, our highly differentiated first party and marketplace cloud storage services with the leading hyperscalers remain our focus and top priority. These services continue to grow rapidly increasing roughly 43% year over year in total public cloud segment revenue grew 9% year over year to $168 million.
We continue to innovate rapidly in cloud storage services, broadening workload support capabilities, price and performance points. Further solidifying our strong leadership position in Q2, we updated cloud volumes on tap to include our advanced autonomous ransomware protection and write once read many capabilities, strengthening our customers' abilities to defend against ransomware attacks. Additionally, we enhanced Google cloud Netapp volumes which is now generally available in ALL40 Google cloud regions with petabyte scale volumes and auto tiering. Further expanding the number of workloads we serve, we remain focused on disciplined execution to meet the evolving needs of our growing customer base. We have broadened our all flash storage portfolio substantially with updated high performance flash capacity, flash and block optimized products. We have significantly increased our range of capabilities in public cloud storage with vastly more cloud data centers, more price and capacity points, new features and expanded workload support. We have integrated more intelligence services to make our storage the most secure with simplicity built in with scale.
And finally, we continue to make it easy for customers to consume our products and services, how they want wherever they want. Netapp is at the forefront of innovation empowering customers to build intelligent data infrastructures, broad based customer preference for our solutions and visionary approach for a data driven future has enabled us to outgrow the market and take share from competitors. Our solid track record of disciplined operational management continues to yield strong earnings growth. Our focus and momentum fuel my confidence in our ongoing ability to deliver outstanding results for customers and shareholders in closing. I want to thank the Netapp team for their dedication to our customers success. I'll now turn the call over to Mike.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Thank you George and good afternoon everyone. We executed a strong quarter hitting or exceeding all our guidance ranges. We made progress toward our long term investor day targets of mid to upper single digit revenue growth and double digit EPS growth on average through fiscal year '27. Fiscal year, 25 is expected to be within both ranges before I get into the financial details. Let me walk you through the key themes for the quarter. As a reminder, all numbers discussed are non-GAAP unless otherwise noted as expected. Q2 consolidated gross margin was strong at 72% continuing to trend near all time. Highs gross margin leverage and operating discipline drove operating margin of 29%.
Gross profit dollars grew 6% year over year in line with revenue. While operating profit dollars grew 13% year over year double the rate of revenue.
Q2 revenue grew 6% year over year, the fourth consecutive quarter of mid to high single digit year over year growth with product revenue, cloud and professional services. All growing above this rate in the quarter, we returned over $400 million to shareholders through dividends and share repurchases reducing Q2 fiscal '25 share count by 1 million shares year over year. As discussed during the last quarter's call, we intend to return up to 100% of free cash flow this year due to solid execution and strong operational management. We outperformed our expectations in the second quarter and expect our continued focus and discipline to deliver mid single digit year over year revenue growth in the second half of the fiscal year. As a result, we are raising our fiscal year '25 revenue and EPS expectations.
Now to the details of the quarter revenue of $1.66 billion increased 6% year over year. Towards the high end of our guidance range, billings of $1.59 billion increased 9% year over year. This marks our fourth consecutive quarter of year over year revenue and billings growth product revenue of $768 million was up 9% year. Over year support revenue of $635 million grew 2% year. Over year professional services revenue of $87 million grew 10% year over year, mainly driven by Keystone public cloud revenue of $168 million increased 9% from Q2 a year ago, driven by hyperscale or first party and marketplace storage services.
We expect cloud revenues to return to double digit year over year growth beginning in Q3, driven by the momentum in our cloud storage business. Q2 deferred revenue was $4.1 billion up 2% year over year. Keystone our storage as a service offering continues to gain traction in the market remaining performance obligations were $4.4 billion unbilled RPO was approximately $330 million up 11% quarter over quarter growth in unbilled RPO is a key indicator of future. Keystone growth.
Q2 consolidated gross margin came in at 72%. Product gross margin was 60%.
We highlight that both consolidated and product gross profit dollars grew mid to high single digits year over year in Q2. In line with revenue, we have made strategic purchase commitments to lock in the majority of SSD supply and mitigate rising prices in calendar year 2024 which continues to give us confidence in our product gross margins as we move into the second half of fiscal year '25 we continue to forecast product gross margins to decline slightly in the second half of fiscal year '25 as compared to the first half but remain in the high 50% range for the full year. Consistent with our prior guidance, our recurring support business continues to be highly profitable with gross margins of 92%.
Our support retention rates and associated margin structure represent the continuing innovation we deliver to our customers through on tap Q2.
Public cloud gross margins improved to 74% from 66% in the prior year.
We are particularly proud of the improvement in public cloud gross margins and highlight that 4rd of the year over year expansion in total gross profit was driven by public cloud in the quarter.
We expect to make further progress on our public cloud growth. Margins and exit fiscal year '25. At the lower end of our long term target of 75 to 80%.
Operating expenses of $719 million was up 2% year over year and up 1% from Q125 Q2.
Again highlighted the strength of our business model and disciplined operational execution with operating margin of 29% ahead of expectations.
EPS of a dollar and 87¢ was above the high end of our guidance driven by higher revenues and higher gross margins compared to our initial forecasts.
Operating cash flow was $105 million in Q2 compared to $135 million a year ago and free cash flow was $60 million compared to $97 million a year ago.
Our lower year over year cash flow results in Q2 were primarily driven by upfront payments for strategic SSD purchases which are forecasted to be predominantly utilized during fiscal year '25.
These strategic purchases resulted in much higher inventory levels versus all of fiscal year '24 and reduced inventory turns to only six times in Q2 in the quarter. DSLS increased to 48 in line with seasonal averages during the quarter. We returned $406 million to stockholders through share repurchases and cash dividends. We have approximately $800 million remaining on our existing repurchase authorization.
We also repaid $400 million in debt with available cash in the quarter. As planned, our balance sheet remains healthy. We ended the quarter with approximately $2.2 billion in cash and short term investments against $2 billion in debt.
Now, turning to guidance, starting with the full year, we are raising our revenue guidance for the full year to between 6.54 billion and $6.74 billion representing approximately 6% year over year growth at the midpoint.
We expect fiscal year 2025 consolidated gross margin to be 71 to 72% unchanged from prior expectations.
Importantly, we expect gross margin dollars to increase the $4.75 billion at the midpoint driven by growth across product support and cloud revenue.
We expect fiscal year '25 operating margin to be 28 to 28.5% up 75 basis points at the midpoint compared to prior expectations. We are raising our net interest income expectations slightly to $55 million driven by higher interest income.
We expect our tax rate for the full year to be 20 to 21% as a result. We expect EPS to be in the range of $7.20 to $7.40 which at the midpoint implies 13% growth year over year, year-to-date. Our free cash flow has trended lower year over year despite higher revenue and net income due to the timing of higher incentive compensation and our strategic SSD purchase commitments in the first half of the year which have been instrumental to our supply chain management strategy in a rising commodity cost environment.
The lower cash flow results are due to the timing of cash payments not a change in our normalized cash conversion cycle.
We expect SSD related cash outflows to slow in the rest of our fiscal year and expect cash flow generation to be higher in the second half of the year compared to the first half and grow year over year versus the second half of fiscal year '24.
Even with this improvement, we now expect free cash flow in fiscal year '25 to be slightly lower year over year driven by the timing of these cash payments.
Turning now to our third quarter guidance, we expect Q3 revenue to range between 1.61 billion and $1.76 billion which at the midpoint implies 5% growth year over year. We expect Q3 consolidated gross margin to be 71 to 72% and operating margin to be approximately 29%.
We expect net interest income to be $10 million in the quarter and our tax rate to be 20 to 21%.
EPS is expected to be in the range of a dollar 85 to a dollar 95.
While our Q3 guidance for EPS forecast a year over year decline. We note that last year's Q3 represented a record high in product gross margin as well as an unusually low tax rate normalizing for these factors. Our Q3 PS guidance forecast year over year PS role as a reminder, we expect double digit EPS growth on average from fiscal year '25 to fiscal year '27. And our fiscal year '25 guidance is on track towards this goal in closing. I want to thank our employees, customers and investors for their commitment and investment in net out.
I am confident in our ability to help our customers successfully achieve their digital and cloud transformation goals.
We are well aligned to priority it investments and are committed to deliver sustainable long term value for our stockholders.
I'll now turn the call over to Chris to open the Q&A Chris.
Kris Newton - IR Contact Officer
Thanks Mike operator. Let's begin the Q&A.
Operator
(Operator Instructions)
And our first question today will come from Asia Merchant with Citigroup. Please go ahead.
Asiya Merchant - Analyst
Great. Thank you. For taking my question and congratulations on strong results. If I may. George and Mike, you've talked about, you know, Macro in the past, and some kind of uneven recovery across certain verticals. So maybe if you could just start with that and relative to this, you know, 5% revenue growth for the full year, how much of that is, you know, predicated on Macro versus, you know, now that you have a fuller portfolio that is addressing, you know, all the external storage needs. Thank you.
George Kurian - Chief Executive Officer, Director
The macro in the last past quarter has been unchanged. Relative to prior quarters, we are well aligned to the priority spending areas for our customers, data center, modernization, the deployment of new applications, cyber resilience for data and of course cloud and A I and our product portfolio is exceptionally strong. We are focused and executing at the expense of, you know, larger competitors. And I think that our growth outlook for the year is regardless of the macro, we are assuming that it stays where it is.
Asiya Merchant - Analyst
Great. And if I may on the A I side of things, I know you've talked about in the past that it is, this is still ahead of us. Any updates you can give you know how you're seeing various enterprises deploying, you know, NETAPP solutions as it relates to modernizing your data storage for A I and any insights you can give us to sort of when you think A I inferencing will be a bigger factor for you guys. Thank you.
George Kurian - Chief Executive Officer, Director
We are seeing the early stages of getting your data infrastructure ready for A I. We had a large number of wins across the multiple verticals. As I said in my prepared remarks, those are leading indicators of future large scale inferencing deployments. I would say they are today in what we call A I centers of excellence and they have not yet hit large scale. We also have had some strong momentum with Google with their distributed cloud for A I deployments in the public sector. And so we're encouraged at the at the prospects our A I business going forward in large. You know, I don't have an update from prior commentary. We think that it's still, you know, second half of next year and so the growth opportunity for us is still ahead of us.
Asiya Merchant - Analyst
Great. Thank you and congratulations.
Operator
Thank you.
Your next question today will come from Amit Daryanani with evercore. Please go ahead.
Amit Daryanani - Analyst
Yes. Good afternoon everyone. You know, I guess just to start with George, am I can you just talk about the strength and really the durability of what you see on the all flash array side? You know, you folks have had near 20% growth for a few quarters. Now, how do you think of that all flash array growth as you go into the back half of the fiscal year where compares that things start to get a little bit more difficult for you. I'd love to kind of just understand that. And then if I just speak to the all flash R A team, I'd love to just understand the growth you're seeing right now. How much of that do you think is share gains versus maybe new products like the A series that's opening up, you know, newer workloads, new environments for you.
George Kurian - Chief Executive Officer, Director
We have had four consecutive quarters of high 10s or 20% plus revenue growth in all flash arrays. This is clearly outpacing the market and all of the competitors. It is because we are aligned to areas of customer spending as well as a unique value proposition, a single operating system, an advanced and complete hybrid multi cloud capability, the richest set of data services, the most secure storage in the planet and you can buy and consume this technology in the way you want from Netapp or from our partners. We are combining that durable competitive mode with the fastest innovation pipeline ever. We refreshed the A series, we refreshed the as a products, we refreshed our fas products and you will see continued innovation coming from us over the next few quarters and we are focused on executing in the go to market as opposed to many of our competitors who are distracted. So I feel very, very good about the durability of our leadership position and the opportunity going forward.
Amit Daryanani - Analyst
Got it. And then Mike, could you just touch on this pre buying of memory that you folks are doing right now? I guess do I think of the sequential uptick in inventory is essentially all pre buys? And then can you talk about, does this, is it, are you changing the way you look at inventory pre buying longer term? And is it something you think you're going to do on a more consistent basis? Thank you.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Sure. Thanks. For the question ed. So yes, the increase in the first half in inventories while it's not certainly the whole amount of the inventory number, the 300 plus million, the majority of the increase is, are the pre buys that we've negotiated at the end of 24 and 25. So at this point, we've said it before, we're not looking to do any more pre buys going forward. We're good where we are. We've covered majority of our expected demand in fiscal '25. So at this point, ahmed, we, you know, we've taken a step back. We're starting to see some softening in the NND market. So we're going to let that play out. So we'll, hey, we look at it every day, we'll look at it as we go through the rest of fiscal '25. But unless something changes in the market, you shouldn't expect to see us do any more pre buys for the rest of this fiscal year.
Amit Daryanani - Analyst
Perfect. Thank you very much.
Operator
Thank you.
And your next question today will come from Tim Long of Barclays. Please go ahead.
Timothy Long - Analyst
Thank you. Too as well. If I could, first Mike, you mentioned the, the RPO down sequentially, I know there's some unbilled in there, but everything else sounded pretty strong with the, the billings and the outlook and, and the pipeline. So if you could just walk us through, you know, the RPO down in the quarter. And then secondly, I was hoping you could touch on, on the public sector pretty strong results. Q on Q and year over year. Just curious, what drove that and what's the outlook for that business given the changing political landscape for, for that, that type of business? Thank you.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Yeah, thanks for the question, Tim. So it's Mike, I'll do the first one. So thanks on RPO. So a couple things, rpo is made up of two pieces. It's made up of deferred revenue, which is both short and long term on the balance sheet and then the unbilled portion of our commitments. That's where you will find keystone because it's not on the balance sheet. RPO came down quarter on quarter as expected because sequentially deferred revenue always comes down Q1 to Q2. Now, importantly, in the number we look at is total deferred revenue including short term grew year over year. It was flat in Q1 after being down slightly in the second half of last year. So that's a great sign for us to your point that really follows the great billings growth that we've had so on. Our po just, hey, always watch. What's the unbilled versus deferred? Deferred follows a sequential pattern. We do expect to see unbilled continue to grow quarter on quarter though largely driven by Keystone. And I'll hand it to George for the public sector question.
George Kurian - Chief Executive Officer, Director
Our us public sector business performed well despite the continuing resolution, as we said in the past, a large part of our public sector business is from a number of long term projects which are supported by program spending that is approved across annual budget cycles. We also saw strong performance across the globe from our public sector segment with regard to our expectations for the new administration, new administration brings new priorities. We will wait to see how they play out. One encouraging sign is that there is alignment across legislature and executive, which hopefully means that policies can be implemented quickly.
Timothy Long - Analyst
Thank you.
Operator
And your next question today will come from Jason Ader with William Blair. Please go ahead.
Jason Ader - Analyst
Yeah, thanks. Good afternoon. Georgia.
I wanted to ask you about any potential ripple effects that you guys are seeing from the broadcom VM ware acquisition specifically on storage projects just as customers maybe have less budget or you know, look to reevaluate their on prem infrastructure plans and strategies.
George Kurian - Chief Executive Officer, Director
We have not seen anything material yet. We are seeing customers look at three packs forward. One is to optimize their existing Broadcom ate.
That could be by moving a footprint from hyper converged to external storage so that they don't pay the virtual machine tax on the storage layer. And it also gives them flexibility to move in other directions. Moving forward. The second is to move to new architectures. We have seen clients deploy alternative hypervisors and we benefit in, in those cases from our integration into multiple different hypervisors. And then there are a group of customers who have moved to the public cloud. We have strong solutions with VM Ware and with the Hyper SCRS and our public cloud bene business saw some benefit from that this quarter.
Jason Ader - Analyst
Okay. Thank you. And then Mike maybe for you just the Keystone product or the Keystone offering. Does that go in the professional services line? Is that what I heard you say?
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Yes. Hey Jason, it's like, yes, that is reported in professional services. That's where the revenue goes because it is a service. So it's not in product or support, it's in professional services.
Jason Ader - Analyst
Okay. And would we, as we look forward in the model? I mean, should we see professional services growth inflect because Keystone becomes a you know, bigger part of that mix over the next couple of years.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
So you did see it grow quarter on quarter and that was largely due to, to Keystone Professional services is a relatively stable piece of business. So as you see that revenue move up and we have forecasted continued growth, the majority of that is due to Keystone Jason.
Jason Ader - Analyst
Okay, thank you guys. Good luck.
Operator
Thank you.
And your next question today will come from Simon Leopold with Raymond James. Please go ahead.
Simon Leopold - Analyst
Thanks for taking the question first. I I know you you stopped disclosing the split of, of hardware from software within hybrid cloud. But I'm wondering if there's anything in particular going on in terms of the mix between your software and hardware business that might be affecting product growth margins, either in the recent quarter or in the outlook. And then as a quick follow up, I'm just wondering if there are any specific characteristics of the customers you see experimenting with A I applications in the enterprise. For example, do you see it biased towards something like financial services or certain kinds of industries, any patterns that are observed you're observing? Thank you.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
So, Simon, it's Mike. I'll take the first one. Yes, we, we don't disclose the hardware and software breakout anymore. We talked about that in terms of why we pulled back on that as it relates to gross margin. What I'd focus you on is the mix of flash versus the rest of the business. That's really the big driver there as we've talked about it that, you know, A series high performance flash has always been the highest gross margin percentage and then capacity flash and then the non flash product. So as we continue to sell more flash, and part of that is the replacement of our, of our hybrid install base. And we're doing that on purpose. That is what we expect to continue to keep our product gross margins where they are. It's more of a mix issue, hardware and software is really not playing into that.
George Kurian - Chief Executive Officer, Director
With regard to your question on A I, we had a large number of wins across all of our geographies and industries. I think if you were to draw a trend line, maybe there's more presence in public sector, manufacturing, financial services and health care and life science. Pretty broad based book of Business. Those industries had more of the wins.
Operator
I and your next question today will come from Samik Chatterjee with JP Morgan. Please go ahead.
Joseph Cardoso - Analyst
Hi, thanks for the question. This is Joe Corso on for Sonic Chatter. Maybe just first question here. Can we just get an update on the competitive environment particularly with you seeing another quarter of a muted or challenging macro? Curious if this is just pro this prolonged macro is driving you to see an increasing intensity across your peer group. And then I just have a quick follow up.
George Kurian - Chief Executive Officer, Director
No fundamental change in the competition, the pricing environment, which is a representation of the competition remains rational. It's always been a competitive industry, I would say following the long term trend of the industry, the specialists are more advantaged than the integrated system vendors. And there are lots of share donors across the landscape. So we are well positioned to outperform. We have been outperforming for multiple quarters now and we see no change in that position. In fact, you know, I feel even better today than we felt in the past our product cycle. Our ability to meet customer demand and customer trends as well as our unique competitive mode that we have built over many years is playing through for us.
Joseph Cardoso - Analyst
Thanks George and maybe just a follow up on the new US administration coming in. I know you touched on real quickly but like specifically, how are you thinking about any implications around any potential tariff, government efficiency, initiative taxes, etcetera that the new administration has talked about thus far? You know, where are you seeing headwinds? Where are you seeing tail end, any potential area that we should be flat, investors should be wary of or your guys are too early to tell essentially. Thanks, appreciate any color on that side.
George Kurian - Chief Executive Officer, Director
We are well protected from any tariffs being considered on China. Our supply chain and book of business has been vastly protected from that. So we don't see any material impact to our business from that if that were to occur. I think on the rest of the, you know, policies we are going to wait till January and once the new administration is sworn in, we can see how that plays out. We'll update you once we have clarity on it.
Joseph Cardoso - Analyst
No, got it. Thanks George. I appreciate all the color.
Operator
Thank you.
And your next question today will come from Param Singh with Oppenheimer. Please go ahead.
Param Singh - Analyst
Great. Thank you for taking my question. First of all, you know, good to see that your public cloud revenue is starting to improve again. I wanted to get a sense of what are some of the changes that you recently implemented that's driving a recovery in that growth? And then when do you think we can get to you know, a team's growth back again in that public cloud revenue segment? And then I have a follow up.
George Kurian - Chief Executive Officer, Director
I think we've done three things. You know, in the business, as we have said, multiple times, the first was to build a focused go to market engine together with the Hyper Scalers. The second was to broaden our offerings in the first party and hyper scalar marketplace with cloud storage. And the third was to restructure or, you know, push for stabilizing in the subscription business. All of those have made good progress. I think in the past quarter, you've seen the continued strength a really strong quarter, 43% year on year from the Hyperscaler and first party cloud storage services, which are an ever increasing part of our business. And as Mike said, you know, we expect to return to double digit growth in the second half of the fiscal year that is coupled with strong gross margin performance. As you can tell, you know, the increased scaling of the business plus better utilization and less headwinds from depreciation and amortization has caused us to track upward in terms of gross margin. And we expect to hit our long term gross margin targets by the end of the fiscal year '25.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
And just to add to that, hey, we should, you can all run your own guidance. Sorry, you can all run your own guidance models. We talked about double digit growth starting in Q3. So if you run that growth out, I'm going to be surprised if you don't hit the 10s in fiscal '25.
Param Singh - Analyst
Got it. Perfect. Thanks so much for the color George and Mike. And then as my follow up, I want to focus a little bit on Keystone. You talked about a 3 30 million unbilled RPO and then zooming a typical, you know, duration of about three ish years. You, you're still pretty small on the keystone side. What are you hearing in terms of feedback from customers? And when do you think Keystone can start to become a much more meaningful part of the overall net story?
George Kurian - Chief Executive Officer, Director
It's the feedback from customers has been stellar. We have yet to see a single customer turn on Keystone. So it has been an incredibly rock solid, you know, product and service customers like the flexibility we have. We continue to educate our field teams broaden the number of partners who can sell and we are seeing them more partners transacting keystone. And so we'll see that growth over time, right? And I'm excited about it. It should grow faster in terms of percentage growth than our product business, but is an aid to us winning new customers and new workloads.
Param Singh - Analyst
Understood. I'll get back in line. Thank you so much for the color.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Thank you.
Operator
And your next question today will come from Wamsi Mohan with Bank of America. Please go ahead.
Unidentified Participant
Hi. Thanks for taking the questions. It's actually Ruplu Barar filling in for Wamsi today. I just wanted to follow up on the public cloud segment a question. So, Mike your first party Hyperscaler marketplace storage services, like you said, have accelerated 40% year on year growth last year, 43 last quarter, 43% this year. Can you comment on the subscription services part, the headwinds that you were seeing. I think you had said that it's lessening over the course of fiscal '25 any quantification on the headwinds. And how should we think about this going over the next couple of quarters into the next fiscal year?
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Sure. So let's let's back up and go through those numbers again. Just so we all have them So at Financial Analyst day, we, we talked to you folks about the size of that business, first party and marketplace services, a little less than half of the total cloud revenue. So a good portion of it that is grew last quarter by about 43% total cloud revenue grew by nine. We and we've talked about this on purpose. We are as with our customers seeing a conversion to first party and marketplace away from subscription. We've talked about the pull of marketplace, how important that is in terms of them being able to burn down their commits and then all the wonderful partnerships we have with the big three hyper scrs. So the subscription business that is about 20% of the revenue, it gets to be a smaller piece every day because of growth of first party and marketplace. So it is declining on purpose. That was part of the plan, you know, at some point, it probably flattens out, but we do expect over the next several quarters for consumption to continue to grow from the 80 plus percent. It is and it will be the very large majority of the business going forward. So we won't quantify the subscription piece. You can run your own numbers. But that is part of strategic plan to push to first party and marketplace. And by all rights, we've seen it's really working. The other thing I'll add and George brought this up, that's really helped from a margin perspective as well driving much better gross margins. So all of this feels like it's really setting us up well for the rest of 25 going into 26.
Unidentified Participant
Okay, thanks for the details there, Mike. Maybe a follow up for George, how much of the installed base has now converted to all flash? And what's the mix of existing customers moving to flash versus new customers? And and what, what benefit have you seen from QLC? I mean, what percent of your flash business is now? QLC? Thanks for taking my questions.
George Kurian - Chief Executive Officer, Director
I think with regard to our install base, it remains at the same number as last quarter, which is 40% our installed base is growing. So even if flash is growing fast, the total installed base is growing and it is very large. So that's the first indicator. The second is listen, we are outperforming the market and all of our competitors quite substantially. So it is clear that we are winning new wallet within existing customers as well as existing wallet as well as net new to Netapp customers. And we saw a lot of them at our insight conference. And so I feel really good about the book of business is balanced. And then with regard to TLC versus QLC, we're not going to break that out. I can just tell you that all of our flash product families did really well.
Unidentified Participant
Okay. Thank you for all the details. Appreciate it.
Operator
Thank you.
Your next question today will come from Meta Marshall with Morgan Stanley. Please go ahead.
Unidentified Participant
Hi, this is Marion for Meta. I had a question on the A I momentum that you're seeing. You noted more than 100 wins during the quarter. Can you give a sense of what those deals look like? Have they been primarily public cloud premise or are they mostly a combination of the two? Thanks.
George Kurian - Chief Executive Officer, Director
These are, these are the 100 wins. We talked about our on premise wins. And you know, we disclosed the public cloud A I wins under the public cloud segment. You know, revenue, I think on the on premises side, there was a broad base of wins in terms of size, industry and geography, there were some clients that are in what we call proof of concept mode. There are others that are in large products, you know, early pilots that are product, pre production pilots. So it's a mix all over the place. We talked about the fact that it was broad based across the GEOS as well as broad based across industries.
Unidentified Participant
Great, thanks. And just to follow up on free cash flow, you had noted the puts and takes on free cash flow this year, but do any of the dynamics that you're seeing this year change, how you think about the free cash flow trajectory for next year?
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Thank you. Great. Question. So as we talked about the two big working capital is not issues, changes we've seen this year are around the payment of the annual incentive compensation and the previs and inventory. We're not going to guide 26 or call that yet. What I would say is from an incentive perspective, we do think that normalizes based on where we are in the year. So we don't think that will be nearly the working capital issue. It is this year, we will see where we are on pre buys. Do we do those going into next year or not? That is remaining to be seen. So we'll talk about that when we guide the year. But from an incentive comp perspective, that will normalize going into next year.
Unidentified Participant
Great, thanks.
Operator
Thank you.
And your next question today will come from David Vogt with U Bs. Please go ahead.
David Vogt - Analyst
Great. Thanks guys. George one for you to start. Can you maybe share some color on the success of the block portfolio in the flash numbers? And what maybe sort of the revenue sort of dynamic was in the quarter as well as any potential impact on margin, given sort of its new offering for you in a new market that you're really targeting aggressively. And that'll give you the second one. Also for Mike, you know, you mentioned obviously not taking any in any more purchase commitments for the balance of this year as you see some softening in NND. Can you remind us again, sort of the lag effect of NAN if it does roll over and soften a bit, what that would mean for pricing in the market and how that would affect product revenue growth over the longer term relative to your framework? Thanks.
George Kurian - Chief Executive Officer, Director
We are pleased with the performance of the A S A product. It is bringing us a bunch of net new customers as well as expansions within our existing customers. And so we are, you know, excited, it's early in the cycle, but we are seeing good, very good momentum. I think with regard to, you know, the overall gross margin implications of that. Listen, I'll just say that we're not going to break out A S A versus other product families. I think overall our view is as we move the mix of our business more and more to flash, that should continue to be a tailwind to gross margins over time. And so we're executing our strategy. We feel good about where we are in terms of the overall portfolio and we're going to stay pedal to the metal.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
And David on the related question on on pricing. Look, there have been a number of changes in the pricing environment. So as we look forward, what we tell you is and we said this all along customers budget on dollars. We're not assuming any significant change in revenue because of higher prices. So from that perspective. We'll have to see how it looks going forward. We feel good about the pre buys in terms of the rest of our fiscal '25. A little bit of that will drift into 26 but not really. We're looking at it every day so we'll update you on, on the revenue view and the margin of view as we get closer to 26.
David Vogt - Analyst
Great. Thanks George. Thanks Mike.
Operator
Thank you.
And your next question today will come from Steven Fox with Fox advisors. Please go ahead.
Steven Fox - Analyst
Hi, good afternoon. I only had one question, George. I was wondering if you can expand a little bit on the comments around the partnership with Google cloud and how that's driving more highly high regulated customer business and public sector business. What are the, what are the early indicators? How quickly do you ramp into that sector more and more over time? Thanks.
George Kurian - Chief Executive Officer, Director
Our work with Google Cloud, started with their public cloud environment and then over about a year and a half, two years ago, we started to see clients together with Google that wanted the Google stack, but in their data centers. And so we started to work with them on an architecture called Google distributed cloud. We announced, you know, a set of customer wins as well as the broader partnership with Google earlier this year. And we are seeing good momentum. It's still early, these are large scale deployment, it's still early, but we are super pleased that both the capability set that the full technology stack offers. It is entirely wallet expanding for us and the unique value that we bring to clients with Google is a consistent experience between their data centers and public cloud as well as the, you know, private cloud or on premises environments that customers have.
Steven Fox - Analyst
Great. It seems like a great opportunity. Thank you.
George Kurian - Chief Executive Officer, Director
Yeah, we're excited. Thank you.
Operator
Your next question today will come from Aaron Rakers with Wells Fargo. Please go ahead.
Aaron Rakers - Analyst
Yeah, thanks. Thanks for fitting me in. I, I guess my question is going back to, you know, earlier point just to make clear and, and maybe push back a little bit. Is that, you know, last quarter, I think you talked about your, you know, first party and hyper scale marketplace, you know, storage services, I think was, you know, grew north of 30%. I think in that context you had alluded to that, that contribution was about two thirds of that public cloud piece of business. So now you've got, you know, I want to make sure I'm understanding today. It sounds like, is it, did I hear it right? It's now about 80% of that public cloud business. And if so, why would, why would mid teams growth be right? Why wouldn't it accelerate much higher as we start to see the, you know, lack of growth in the in the declining business really become significantly smaller? I'm just trying to understand if, if that's maybe conservatism or if there's something else there.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Yeah. Hey Erin, it's my excel. Sorry if I confused it. So the out of the total cloud revenue number, first party and marketplace was a little less than half when we did the analyst day in June, that percentage increases more and more every day. The 80% number I referred to was consumption revenue which includes more than just first party marketplace. There's other products in there as well to your point. It's why we feel really good about the growth going forward is that that piece of the business gets bigger every day. The part that's not growing gets smaller every day. So we do feel good about the growth going forward. We'll see how the rest of the year unfolds.
Aaron Rakers - Analyst
Thanks Erin.
Operator
Thank you.
And your next question today will come from Louis Misia with dial. Please go ahead.
Louis Miscioscia - Analyst
Yes with that.
With that. Thanks for taking it. Well, let me just blend I guess two questions into one. You know, it looks like obviously the Americas was a little bit stronger from Europe. So any comment on just a European demand, it seems the economies are maybe a little bit slower there and then could the difference be that the US is actually doing better trying to deploy A I applications in comparison to Europe? Thanks. Thank you.
George Kurian - Chief Executive Officer, Director
Listen, I think our team in Europe has outperformed. We have, you know, yes, you're correct about the macro in Europe. It is still choppy in some parts of the European economy. But our team has outperformed with regard to the America's business. Listen, the new leadership team has done a really good job and I'm super excited at our ability to outperform in a really in the largest market in the world. I think that our Book of Business, you know, I don't think there was anything fundamental. Yes, there were more wins in North America for A I. But I don't think it was fundamentally different. I think our business overall in North America performed exceptionally well across all segments and it was just execution across a broad range of customer demand.
Louis Miscioscia - Analyst
Okay. Congrats on the numbers.
Kris Newton - IR Contact Officer
Thanks next question.
Operator
Please.
And your next question today will come from Ananda Baruah with loop capital. Please go ahead.
Ananda Baruah - Analyst
Hey, thanks guys, appreciate it. I guess George question maybe in a little clarification. So the new High end, here's kind of the question, the new high end A S A products. How, how important is that to to the A S A product line? Is it as important as the mid range for as the mid range product that you introduced a little while ago? Those have made a really big impact and then sort of in the prepared remarks, the comments about new customer, a new customer acquisition, which you referenced a few times on the call is that directly related to the new high end products or I guess to what degree has the new high end products actually led to the new customer acquisition? And, and that's it for me. Thanks.
George Kurian - Chief Executive Officer, Director
I think our flash portfolio as you know, we refreshed the unified A FF products and then we re you know, refresh the the A S A products, these have seen strong reception. I think with regard to new customers, you know, over time, you will see the mid range bring new customers because the majority of net new logos to Netapp come from smaller the commercial market. But the high end products are enabling us to win wallet share within existing customers. Block wallet share is is entirely new to Netapp. We've never sold a block optimized product before. So it's all net new wallet for us. And so we're excited at the reception to those products. The Unified product has continued to strengthen our position and customers who want a consolidated data center infrastructure, more of the classic sales motion of Netapp. And so I think across the board, our flash, I mean, 19% year on year is a super strong number. It's the fourth consecutive quarter in that kind of you know, kind of altitude and all of our products have done really, really well. So I'm really excited about the year ahead.
Ananda Baruah - Analyst
Thank you.
On the.
Operator
Next question.
Your next question today. Will come from Chris Thar with TD Cowen. Please go ahead.
Unidentified Participant
Hey guys, this is Eddie for just a clarification regarding the first party hyper scale service question. You, you talked about like 43% growth rate. Just want to make sure like is, is the conversion that's taking place from subscription to hyper scale services contributing in any material way to that? 43% number.
George Kurian - Chief Executive Officer, Director
There's some modest conversion, it's not a significant percentage. There's a large number of net new to Netapp customers as well as significant expansions of existing customers. And all of the hyperscaler services did extremely well. So, you know, yes, there were a few but it was not material to the number.
Unidentified Participant
Got it. That's super helpful George and maybe just a follow up on the gen A I topic. And using the A I deals you talked about today as an example, what pushed these customers to buy more storage? Was it just them setting up a new GP U clusters and they need new storage equipment or is it more like an upgrade to existing infrastructure so that they can feed their data lakes from it? Thank you.
George Kurian - Chief Executive Officer, Director
It's a combination. There were a good number of them that were building GP clusters, both superpods and you know, kind of base pods that we saw where they were essentially running the GP US against high performance file systems from netapp and some that were building data lakes because their data was so scattered that they wanted to bring it together and they chose our infrastructure to power the data lake. So a mix of them inferencing, you know, early in the cycle, we just brought to general availability, our full stack with Lenovo, for example, with ODX and we're doing creative work with NVIDIA around some of their software that Jensen referred to on their call yesterday.
Unidentified Participant
Got it. Thank you at eight. Next question.
Operator
Your next question today will come from Nihal Chasi with Northland capital markets. Please go ahead.
Yeah, thank.
Nehal Chokshi - Analyst
You. Got some strong results. At insight. You guys introduced your A I vision which is quite expansive and I believe that has some forward-looking product developments. One of those four product for product development I believe is correct me if I'm wrong, it's the decoupling, the scaling of data management compute and data source. Is that correct?
George Kurian - Chief Executive Officer, Director
I'm sorry, could you repeat the question?
Nehal Chokshi - Analyst
Yeah. One of the elements of the forward-looking A I vision as far as how netapp's portfolio may evolve is the decoupling of the scaling of the data management compute and the data management storage components. I, is that correct? That, that's, that's a correct. Yeah, that's right.
George Kurian - Chief Executive Officer, Director
That is one of the elements.
Nehal Chokshi - Analyst
Yeah. And how long do you expect to, to before you can really introduce that? And how heavy of a lift is this? Is this more like a, you know the lift it took to go to clustered on tap or is it more like the lift it took to optimize for flash?
George Kurian - Chief Executive Officer, Director
We have been working on scaling out our architecture over many, many years, right? And so this is not anywhere near the list of clustered on that. As we said, we expect to have, you know, these solutions deployed in customers by the end of next calendar year. So we're excited, we're making really good progress on it. Stay tuned. We'll tell you when we make those solutions of generally available.
Nehal Chokshi - Analyst
Great. Thank you very much.
Operator
Thanks. All your final question today will come from Ari Danian with Cleveland Research Company. Please go ahead.
Ari Terjanian - Analyst
Hi, thanks for taking the question. Nice to meet you and congrats on the good results. First, just a clarification on the A I deals that 100 is that deals in the quarter. And if so that like what drove the doubling from 50 last quarter? It's pretty strong results and then just as pertains to, you know, the SSD pricing and whatnot, you know, to the extent that there are any pricing actions you know, to, to your products. Do you think there was potentially any pull forward of demand or do you anticipate any impact from any pricing changes? Thank you.
George Kurian - Chief Executive Officer, Director
With regard to the A I deals. Listen, it's just broader engagement with customers. These deals are, you know, large deals or you know, take a long sales cycle, right. So our teams have been working on these for a while. And so we just saw broader engagement across our field teams and our partner base to accelerate the pipeline. We have a good outlook for that business and I'm excited about the prospects of it. I'll hand it to Mike for the second question.
Michael Berry - Chief Financial Officer, Executive Vice President, Interim Chief Accounting Officer
Hey, Ari, nice to meet you as well. So, so there have been some pricing changes on, on some of our products. What we say is, hey, every quarter there there's always pull forwards and and pushes from a revenue perspective. Nothing material though. And keep in mind that those tend to take a while to work through the pipeline as well. So we do expect to have some impact going forward, but we'll have to see how the rest of 25 goes.
Ari Terjanian - Analyst
Thanks. All right.
Kris Newton - IR Contact Officer
Well, thanks Ari. I appreciate your question and I'm going to turn it over to George for some final comments.
George Kurian - Chief Executive Officer, Director
Thanks, Chris. We are focused on enabling customers to build intelligent data infrastructures with our uniquely differentiated solutions for flash block, cloud storage and A I.
These solutions address markets which are bolstered by both secular and company specific tailwinds and represent our biggest opportunities to fuel revenue growth and increase market share. Our pace of innovation has never been stronger.
We are executing well, clearly outgrowing the market and all of our competition in each of our key growth markets, our focused and disciplined operational management positions us well, for continued customer and shareholder success.
Operator
The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.