Mattel Inc (MAT) 2008 Q1 法說會逐字稿

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  • Operator

  • Good day and welcome to Mattel's first quarter 2008 earnings conference call.

  • Today's call is being recorded.

  • At this time, I would like to turn the conference over to Mr.

  • Mike Salop.

  • Please go ahead, sir.

  • Mike Salop - Treasurer, EVP External Affairs

  • Thanks.

  • This morning we reported Mattel's first quarter 2008 earnings.

  • In a few minutes, Bob Eckert, Mattel's Chairman and Chief Executive Officer; and Kevin Farr, Mattel's Chief Financial Officer, will discuss the results.

  • After their comments, we will open the call for your questions.

  • Before we begin, let me note certain statements made during the call and in the question/answer session that follows may include forward-looking statements about management's expectations, strategic objectives, anticipated financial performance, and other similar matters.

  • Such forward-looking statements may include comments regarding performance of our brands and product lines, new product introductions, new entertainment properties, theatrical releases, consumer take-away relative to shipment, profits and margins, reducing controllable costs, litigation expenses, price increases, income tax provisions, foreign exchange gains and losses, legislation and regulation, cash flow and capital deployment, and our capital investment framework.

  • A variety of factors, many of which are beyond our control, affect the operations, performance, business strategy and results of Mattel and could cause actual results to differ materially from those projected in such forward-looking statements.

  • Some of these factors are described in our 2007 report on Form 10-K filed with the SEC and Mattel's other filings made with the SEC from time to time, as well as in Mattel's other public statements.

  • Mattel does not update forward-looking statements and expressly disclaims any obligation to do so.

  • Information required by Regulation G regarding non-GAAP financial measures is available in the investors and media section of our corporate website, Mattel.com, under the subheadings financial information and earnings releases.

  • Now I would like to turn the call over to Bob.

  • Bob Eckert - Chairman, CEO

  • Thank you, Mike, and good morning.

  • Results for the first quarter were not all that surprising.

  • While Kevin will go into the details, four key P&L lines moved in the wrong direction.

  • First, sales decline, even with the benefit of foreign exchange with most of the decline attributable to Fisher-Price.

  • As a reminder, in last year's first quarter, we were chasing demand for 2006's hot selling toys, including TMX Elmo and the Kid Tough Digital Camera, and rebuilding depleted retail inventory to cross several of our brands, including Fisher-Price.

  • Despite the challenges, there were some early bright spots.

  • Our Wheels business was boosted by initial shipments of Speed Racer, and High School Musical continues to help drive growth for our other girls lines.

  • American Girl is also off to a good start in the new year.

  • Although sales declined in the quarter, consumer take-away outperformed shipments across our portfolio, so we do expect core brand growth to improve as the year progresses.

  • We're also anticipating additional contributions from this year's entertainment properties, the Speed Racer movie, out the first part of May, Kung Fu Panda in June, The Dark Knight, the sequel to Batman Begins, and the American Girl movie Kit Kittredge, An American Girl, which will both be out this July.

  • Second, gross margins declined.

  • Costs of labor, materials, transportation, and testing are all increasing, while we continue to improve productivity, we've also appropriately priced our fall product line to reflect new realities.

  • Third, overhead cost increased, largely driven by legal expenses related to product recall litigation and the MGA Carter Bryant case scheduled to begin trial later this spring.

  • Finally, in an area we didn't anticipate for the quarter, we recorded nonoperating expense related to foreign exchange.

  • With most of the year in front of us, I remain optimistic about the business and all of us are committed to addressing the near-term challenges and delivering profitable growth for the year.

  • Later this week, we'll be mailing our annual report to shareholders.

  • Every year, you've come to expect a theme or word for the year.

  • This year's call to action is commitment.

  • As I mentioned earlier, we're committed to continuing to grow the business, from a margin perspective, while it's true we're experiencing higher commodity costs, we're committed to pricing our products appropriately and reducing controllable costs to address the challenges and ultimately build margins.

  • We've continued our commitment to strengthen our efforts as a responsible corporate citizen, with the creation of a new corporate responsibility organization reporting directly to me.

  • And our commitment to realizing our vision of being the world's premier toy brands for today and tomorrow is unwavering.

  • Thank you.

  • At this time, I would like to introduce Mattel's Chief Financial Officer, Kevin Farr, who will take you through our financial review of the quarter.

  • Kevin?

  • Kevin Farr - CFO

  • Thank you, Bob, and good morning, everyone.

  • I'll begin my review for the first quarter with the discussion of worldwide gross sales shown on exhibit 2 of today's press release.

  • Total worldwide gross sales for the quarter were down 2%, including a 5 percentage point benefit from changes in currency exchange rates.

  • U.S.

  • sales were down 11%, while international sales were up 8%, including 11 percentage point benefit from foreign exchange.

  • On a regional basis, sales in Europe were up 5%, including a 10 percentage point positive impact from exchange rates.

  • Sales in Latin America were up 18%, including a 15 percentage point positive impact from foreign exchange.

  • And sales in Asia-Pacific were up 23%, including an 8 percentage point positive impact from changes in exchange rates.

  • I will now review our core categories and brands for the first quarter.

  • Mattel girls and boys brands, worldwide sales for the Mattel girls and boys brand segment were up 5%, including a 7 percentage point benefit from changes in currency exchange rates.

  • Worldwide Barbie sales were flat compared to last year, including a 7 percentage point positive impact from foreign exchange.

  • Barbie sales in the U.S.

  • were down 12%, while Barbie sales in international markets increased 6%, including 11 percentage point benefit from foreign exchange.

  • This Spring's key fantasy line, Mariposa, performed well worldwide, but was offset by the declines in My Scene which had been discontinued in the U.S.

  • Worldwide sales of other girls brands were up 16%, including an 8 percentage point positive impact from exchange rates.

  • Sales in the U.S.

  • were up 13%, while international sales of other girls brands were up 17%, including a 12 percentage point positive impact from foreign exchange.

  • The sales growth worldwide was driven primarily by High School Musical.

  • Worldwide sales in the Wheels category increased 15%, including a 6 percentage point positive impact from changes in currency exchange rates.

  • Double-digit increases in both the U.S.

  • and international markets were driven primarily by the addition of Speed Racer.

  • Our Speed Racer sales are reported in both Wheels and the entertainment categories, depending upon the type of product.

  • Core Hot Wheels, which does not include Speed Racer, grew 2% worldwide, including a 7 percentage point positive impact from foreign exchange and Matchbox grew double digits.

  • Worldwide sales in our entertainment business, which includes games and puzzles, were down 5%, including a 6 percentage point positive impact from changes in foreign exchange.

  • Although Cars declined in the U.S.

  • it remains a very strong property in its third year and the decline was offset by Speed Racer shipments.

  • The overall entertainment category decline was driven by several smaller properties, such as Naruto.

  • Fisher-Price brands.

  • Worldwide sales for Fisher-Price brands were down 13%, including a 4 percentage point positive impact from changes in currency rates.

  • On a regional basis, international sales of Fisher-Price brands increased 7%, including a 10 percentage point positive impact from foreign exchange, while sales in the U.S.

  • declined 24%.

  • Worldwide core Fisher-Price was down 1%, including a 5 percentage point benefit from changes in currency exchange rates.

  • U.S.

  • sales to core Fisher-Price were down 17%, and international sales were up 23%, including a 12 percentage point benefit from foreign exchange.

  • Fisher-Price Friend sales declined 49%, including a 2 percentage point benefit from foreign exchange rates.

  • Sales of Fisher-Price Friends in the U.S.

  • were down 55%, while international sales were down 41%, including a 3 percentage point benefit from foreign exchange.

  • As Bob mentioned earlier, Fisher-Price benefited in the first quarter of 2007 from extremely low retail inventory levels, as well as heavy demand for hot products, such as TMX Elmo and the Kid Tough Digital Camera.

  • You may recall in the first quarter of 2007 Fisher-Price overall grew 27% and Fisher-Price Friends grew 45%.

  • American Girl brands.

  • Sales of American Girl brands were up 10%, primarily as a result of positive contributions from our new boutique and bistros in Atlanta and Dallas, which opened in the second half of 2007, as well as continued strong sales of the Julie 1970s character introduced last year, and an earlier Easter in 2008.

  • Now, let's review the P&L, which is shown on exhibit 1.

  • Gross margin was 43.2%, compared to 44.5% last year.

  • The decline was primarily due to cost pressures from commodities, Chinese labor rates, the appreciating Chinese currency, and incremental product testing costs, which more than offset favorable foreign exchange and some price increases in international markets.

  • As previously stated, the majority of our global price increases will not be effective until June.

  • Advertising expense was $103 million, or 11.2% of net sales, flat with 2007.

  • Selling, general, and administrative expenses increased approximately $37.5 million to $330.3 million.

  • As a percentage of net sales, SG&A expenses were 35.9% compared to 31.1% last year.

  • Approximately half of the increase in SG&A expense is due to higher litigation fees.

  • The impact of foreign exchange and increases in equity compensation expense from $3.7 million in last year's first quarter to $7.1 million this year also contributed to higher SG&A.

  • Operating loss during the quarter was $36.5 million compared to operating income of $20.6 million last year, due primarily to slightly lower sales, external cost pressures, and higher litigation expenses.

  • Interest expense was $16 million versus $14.5 million in 2007.

  • The increase in interest expense versus last year is due to higher average borrowings, partially offset by lower average interest rates.

  • Interest income was $8.5 million versus $12 million last year.

  • The lower interest income is primarily due to lower average investment cash balances during the quarter.

  • Other nonoperating expense net was $15.8 million versus $2.4 million in 2007.

  • The current year expense relates primarily to foreign exchange losses caused by our local currency reevaluation of U.S.

  • dollar cash balances held by a Latin American subsidiary.

  • Income taxes provided benefit of $13.2 million, which translates to an effective rate of 22% compared to prior year's expense of $3.7 million.

  • Overall, we reported net loss of $46.6 million, or $0.13 per share versus last year's net income of $12 million or $0.03 per share.

  • So to summarize the P&L, the 2008 net loss primarily resulted from lower sales, higher costs for commodity, labor and product testing, higher litigation expenses, and nonoperating foreign exchange losses.

  • We expect improvement in some of these areas, and are addressing the issues that are ongoing.

  • Now, turning to the cash flow and balance sheet, cash used for operations for the quarter were $264 million, driven primarily by the use of cash for seasonal working capital requirements.

  • Cash on hand -- cash on hand at the end of the quarter was $624.9 million, down from $984.2 million in the prior year, primarily due to the deployment of excess capital during 2007.

  • We did not complete any material share repurchases in the first quarter and still have $501 million remaining on our authorization.

  • Receivables were $728.2 million, or 71 days of sales outstanding, one day higher than last year.

  • Factoring increase from $41 million to $86 million, so prior to factoring days of sale outstanding increased six days.

  • Inventories at $534.2 million were up $85.6 million, or 19% versus 2007 and represented 79 days of supply, which is three days higher than last year, due to higher input costs and earlier production to meet supply chain requirements.

  • Our total balance sheet debt increased by $260 million from the prior year.

  • In the first quarter, the Company paid down $40 million of medium-term notes and repaid $349 million of short-term borrowings.

  • The Company also issued $350 million of 5.625% five-year senior notes to maintain our desired capital structure.

  • Our debt to total capital ratio ended the quarter at 28% versus 19.8% in last year's first quarter.

  • Capital expenditures were $33 million, up from last year's $24 million.

  • So to summarize, despite the benefit of foreign exchange, overall revenues declined due to success of several hit products and low retail inventory levels in the first quarter of 2007, particularly at Fisher-Price.

  • However, by the end of the first quarter, our retail inventory levels at our top U.S.

  • accounts were back below prior year levels across our portfolio.

  • We're looking forward to core brand growth and additional contributions from our three key entertainment properties, Speed Racer, Kung Fu Panda, and Batman, the Dark Knight, as well as the American Girl movie Kit Kittredge, an American Girl.

  • In the quarter, gross margins declined due to external cost pressures and incremental product testing costs.

  • To combat these costs, we've implemented mid to high single digit price increases effective in June across most of the world.

  • SG&A was negatively impacted in the quarter by incremental litigation expenses.

  • These expenses are likely to continue for the next few quarters until the legal matters are resolved.

  • In other nonoperating expense reflects a foreign exchange loss in 2008 related to the reevaluation of U.S.

  • dollar cash balances held by a Latin American subsidiary.

  • Going forward, our U.S.

  • dollar asset and liability exposures now largely offset each other in the subsidiary.

  • Although the offsetting gains and losses may appear on different line items in the P&L, we would not expect a significant net revaluation impact from any future currency movements.

  • Our balance sheet remains solid and we completed a $350 million senior note offering in the quarter to replace maturing debt.

  • As we advance through the year, we look to drive operating improvements from the mentioned actions and as always, generate profitable growth and strong levels of free cash flow, which we plan to effectively deploy for our shareholders.

  • That concludes my review of the financial results.

  • Now we would like to open the call to questions.

  • Operator?

  • Operator

  • Thank you.

  • (OPERATOR INSTRUCTIONS) We'll go first to Tim Conder with Wachovia.

  • Tim Conder - Analyst

  • Thank you.

  • Kevin, could you give us a little more color on the legal expenses?

  • I guess the breakdown between, you mentioned the MGA's, ongoing suit there and then also the -- related to the recalls and how do you see somewhat of those expenses going forward?

  • Kevin Farr - CFO

  • Tim, I'm not going to be able to give you more color on the legal expense, other than to say that half of the increase related to SG&A did relate to litigation matters, but we believe these expenses will be ongoing for future quarters until these matters are settled.

  • Tim Conder - Analyst

  • Should we see them at the type of rate or pace that we did in the first quarter?

  • Kevin Farr - CFO

  • Again, we're not going to project those.

  • I think what we're doing is we're making investments in legal expenses and we'll make the appropriate investments as these legal matters progress through the year.

  • That's all the guidance we're going to give you.

  • Tim Conder - Analyst

  • Okay.

  • Mike Salop - Treasurer, EVP External Affairs

  • When you get to the second half of the year, we did have expenses related to the recall litigation in the second half of last year, so the comps won't be the same as the first half.

  • Tim Conder - Analyst

  • Right, right, right.

  • Okay.

  • Thanks, Mike.

  • And then as it relates, to you mentioned that your take-away was below your shipments and that's setting you up nicely for the balance of the year, assuming trajectories of sales hold on a seasonal basis.

  • Is that -- just to clarify, is that true both in the U.S.

  • and international or are we seeing -- then also, could you give us a little bit of color as to how the sales progress, both accelerating, decelerating as the quarter progressed from January to March?

  • Bob Eckert - Chairman, CEO

  • Tim, let me start with the first part of the question.

  • Tim Conder - Analyst

  • Okay.

  • Bob Eckert - Chairman, CEO

  • In the U.S., we did end '07 with about 10 or 15% more inventory at retail than we did in the prior year, which put us at about the two-year ago level.

  • You recall last year at this time, we had very low levels of inventory, both ourselves and retailers.

  • Tim Conder - Analyst

  • And that was just getting--?

  • Bob Eckert - Chairman, CEO

  • Sorry, Tim?

  • Tim Conder - Analyst

  • That was just getting you back up, Bob, right, to what you said was kind of the normal level, correct?

  • Bob Eckert - Chairman, CEO

  • Correct.

  • Tim Conder - Analyst

  • Okay.

  • Bob Eckert - Chairman, CEO

  • Our shipments in the first quarter this year, in the U.S., excluding American Girl were down 14% and our point of sale was a bit north of flat, and maybe we had some Easter benefit in that.

  • So we finished the first quarter with retail inventories here being a bit below prior year.

  • In essence what happened in the first quarter of '08, retailers burned off the inventory they had and in the first quarter of '07 they had to buy inventory to support the demand that they had.

  • That was true in both in the U.S.

  • and in international, but really only in a handful of markets internationally.

  • Last year's first quarter in international was up 29%.

  • All of the markets and all the brands did well a year ago.

  • This quarter, we were up about 8% and a lot of that was -- or all of that was due to currency.

  • Again, most markets did well and most businesses did well.

  • The exception was the Friends business internationally, which was down 49%, and a handful of markets like the UK and Germany and Canada also had the inventory change like we had here in the U.S.

  • The one exception to all of that was Brazil.

  • We also had a decline in Brazil, but it seemed to be more related to getting import approvals, which affected our shipments in the quarter.

  • So when you look across the business, Cars, High School Musical, Fisher-Price, all did well internationally, and I continue to expect international to be a driver of growth for us really both this year and continuing as it has for the last seven or eight years.

  • Tim Conder - Analyst

  • And last question, Bob, related to Fisher-Price Friends and that, I think you had mentioned before that maybe you missed a little bit on the product as far as having the product right.

  • How do you see that shaping up as the year progresses?

  • And then now you're through some of the most challenging comps there.

  • How do you see that unfolding?

  • Bob Eckert - Chairman, CEO

  • Well, in Friends, the biggest decline in the quarter this year was Sesame Street, because year-ago we had TMX Elmo, which continued to be a hot seller.

  • In fact, everything Elmo is doing quite well.

  • This year, we have Elmo Live this fall.

  • I think, Mike, it might start shipping in September.

  • Mike Salop - Treasurer, EVP External Affairs

  • I think that's right.

  • Bob Eckert - Chairman, CEO

  • Or thereabouts.

  • It's a really cool product, and I'm optimistic about it and I think that it will improve prospects for the Friends business in general and Sesame Street specifically.

  • Tim Conder - Analyst

  • Okay, and Dora in particular?

  • Bob Eckert - Chairman, CEO

  • Dora did decline.

  • It wasn't as big a decline as we saw in Sesame Street, but it continues to be an ever-green property for us.

  • It continues to be a great brand for us and the core doll business side of Dora did pretty well for the quarter.

  • Tim Conder - Analyst

  • Okay.

  • Thank you, gentlemen.

  • Bob Eckert - Chairman, CEO

  • Thanks, Tim.

  • Operator

  • We'll go next to [Evan Tornell] with Piper Jaffray.

  • Tony Gikas - Analyst

  • Hi, guys.

  • This is Tony Gikas at Piper.

  • Couple questions.

  • Maybe just to follow up on that.

  • Anything else in Fisher-Price that created some weakness during the quarter, we would love to have more color on that.

  • Second question, any update on the increased costs related to testing product during the manufacturing process and what that expectation is on just a year-over-year incremental basis?

  • I know you've helped us with that in the past.

  • And then maybe just your quick thoughts on sort of industry sales overall with the economy softening a little bit, what are your expectations both U.S.

  • and international?

  • Bob Eckert - Chairman, CEO

  • This is Bob.

  • I'll try and do the first and third and let Kevin take the middle one.

  • Last year in the first quarter, Fisher-Price grew 27%, and this year, Fisher-Price declined 13%, and it was really related to TMX Elmo, the digital camera, and very low levels of retail inventory last year compared to this year.

  • Despite not having those products, like TMX and the camera to chase, our POS was pretty close to flat for the quarter.

  • So I think you can see the impact of last year's retail inventory reload, which obviously wasn't repeated this year.

  • So I'm not seeing anything across retail sales that is particularly concerning at this time of year.

  • I think it's really more a function of the year-ago comparison.

  • Kevin Farr - CFO

  • Okay, and Tony, with regard to testing costs, our incremental testing costs in the quarter were consistent with our expectations, about 1% of cost of goods sold, and that's really our expectation.

  • That's ongoing.

  • And if you look at year on year, we would expect to see year-over-year increasing against testing costs until we get into the fourth quarter, where we were incurring them last year.

  • Tony Gikas - Analyst

  • Okay.

  • Bob Eckert - Chairman, CEO

  • And, Tony, your third question, I think that last year's concerns around the consumer, the overall economic environment, has continued into this year.

  • That said, as you know, the toy industry has historically held up very well in tough economic times.

  • So we remain committed to being focused on innovation; engaging toys to the marketplace.

  • And I haven't seen anything early this year that causes me concern about this coming holiday season as it relates to the toy business.

  • Tony Gikas - Analyst

  • Okay.

  • Mike Salop - Treasurer, EVP External Affairs

  • And, Tony, if you're looking at the NPD data, the first two months are small for the year but there is showing a decline in the U.S.

  • in NPD.

  • There was an extra week in the NPD data in 2007, which is really accounting for all the decline in the first couple months of the year.

  • Tony Gikas - Analyst

  • Any update on your market share, both domestic and international?

  • And then, Kevin, could you maybe just help us with the net interest expense number for the year?

  • Kevin Farr - CFO

  • I haven't seen any market share information yet.

  • It's a little early with a lot of small numbers.

  • We tend to not get it until after the quarter.

  • Mike told me about the industry-wide number, which must have been published by NPD, or somebody.

  • Mike Salop - Treasurer, EVP External Affairs

  • Yes.

  • Kevin Farr - CFO

  • And that's not consistent with what I've heard talking with retailers about the state of the business.

  • So it might be either a small number or the extra week thing.

  • Bob Eckert - Chairman, CEO

  • And, Tony, we don't give guidance for interest expense, but as you think about the variance from 2007, as you do your calculations, you should consider your expectation for revenue growth and operating earnings.

  • Short-term interest rate trends, debt maturities, capital deployment assumptions, including share repurchase and acquisitions, and our existing cash and debt balances coming into 2008.

  • Tony Gikas - Analyst

  • Okay, thanks.

  • Kevin Farr - CFO

  • Thanks, Tony.

  • Operator

  • We'll go next to Greg Badishkanian with Citigroup.

  • Greg Badishkanian - Analyst

  • Just in regards to the cost and pricing environment, you had implemented a mid high single digit price increase.

  • Is that kind of similar to what your competitors out there are implementing as well?

  • Bob Eckert - Chairman, CEO

  • Well, it's hard to say, because different people look at it differently.

  • And because so much of the toy business is new products, one can certainly say this is a new product and it's just priced at this level.

  • Last year we had a different product price at a different level.

  • They both may be 3-inch action figures or 11-inch dolls, but they are different products, so people may not look at it that way.

  • And it's even hard for us to look at it, because of the fact that it's all new products and each product is a little bit different than the prior year.

  • But we try and look at the entire portfolio and if it were apples to apples, that is like sorts of products, that's when we talk about a price increase, which is pretty much across the board and around the world.

  • Greg Badishkanian - Analyst

  • And retailers are pretty open to that, just because they read the papers, they see what's going on in the cost environment as well, right?

  • Bob Eckert - Chairman, CEO

  • Well, I don't know if I would use the word open.

  • Those are always difficult conversations, but the fact is not only do they read the papers, most of the major retailers are in private label toys and they are seeing the exact same cost increases coming at them.

  • So, yes, I don't think they are at all surprised by this, and we have sort of moved past those discussions and into the discussions of, okay, how are we going to sell the toys this holiday season?

  • Greg Badishkanian - Analyst

  • Right, right, good.

  • And can you talk a little bit about maybe some initiatives that you do have in place to eliminate some of the costs, increasing costs, maybe the top one or two that you think are really going to be meaningful over the next, four to six quarters.

  • Bob Eckert - Chairman, CEO

  • The most important one is, from an operations standpoint, in fact, it's now moved beyond operations in the Company, is lean manufacturing, or lean systems, or (inaudible) events.

  • We've seen dramatic double-digit improvements in productivity, as measured by costs going through the system and space utilization, inventory investment, and the like.

  • So having work groups work on specific activities under their control has had a big payoff to us and not only are we now doing this in our own manufacturing plants, we're also extending that to some of our vendor partners plants and we're doing it in some of the business units and some of the corporate functions around the Company so that it is not just confined to operations given the success we've had.

  • That will probably be the biggest driver of productivity improvements for us over the next probably couple of years.

  • Greg Badishkanian - Analyst

  • Good, thank you.

  • Operator

  • We'll go next to Sean McGowan with Needham & Company.

  • Sean McGowan - Analyst

  • Hi, thank you.

  • Just wanted to follow-up on the costs and pricing issue.

  • Just to ask you how confident you are at this point that the price increases that you do get will be sufficient to offset the cost increases?

  • In other words, what is your overall expectation for run rate on year-over-year gross margin by year end?

  • Bob Eckert - Chairman, CEO

  • Well, that would sort of be a projection of guidance, so I won't specifically answer your question, Sean.

  • Sean McGowan - Analyst

  • That's why I put it as a run rate, to say that do you think by the end of the year you'll see an equilibrium there?

  • Not for the full year, but just do you expect the price increases to offset the cost increases on a run rate basis?

  • Bob Eckert - Chairman, CEO

  • Yes, I, I understand the question, but, again, I think the direct answer to your question would lead to some sort of guidance, which I'm reluctant to do.

  • Let me just say this.

  • We've been looking at the costs for sometime.

  • We study them very hard.

  • We've tried to price appropriately.

  • You never know if it's enough until you have the benefit of hindsight to see exactly what the costs were in the ingredients when you used them and those sorts of things.

  • But clearly we had to step up in pricing this year and we've done so.

  • The cost environment has been unrelentless., Whether it's commodity costs, resins and oil continue to be high, labor costs are increasing dramatically in China, but those are things that we've been expecting as the year unfolds.

  • Sean McGowan - Analyst

  • Okay, and then a question then on Barbie, now that we're well past Toy Fair and you've gotten feedback from major customers.

  • How do you feel about major Barbie initiatives and some of the bigger themes for the second half?

  • Bob Eckert - Chairman, CEO

  • I feel better, Sean, than the first quarter numbers would suggest.

  • Our POS here in the U.S.

  • on Barbie was down in the quarter, low to mid single digits excluding My Scene, which we did discontinue here in the second half last year.

  • Our POS was actually up a little bit again, low to mid single digits.

  • And I think that's encouraging in the light of strong performances by High School Musical, which we make, and Hannah Montana, which is licensed to a competitor.

  • And importantly, the spring entertainment line, as Kevin mentioned, Mariposa, has done well, suggesting that the '07 experience, when we had entertainment trending down, may have been more related to the specific product instead of the business model.

  • Fashion Fever has done well.

  • Core Barbie, the kind of careers and furniture SKUs have done well.

  • The new iDesign, which is Fashion Play delivered electronically, is doing well.

  • So across the board, I'm encouraged by the progress we're making on Barbie, particularly in light of some great competitive products out there.

  • Sean McGowan - Analyst

  • Okay, and last question, when will you, or have you already announced the pricing on the subscription for Barbie Girls.com?

  • Bob Eckert - Chairman, CEO

  • We have not announced the pricing.

  • It will have to be soon because we're going to the subscription model next month, but it's one of those things where people are moving very quickly.

  • I can tell you we will be competitive with our pricing, but we don't want to get out in front of it so that others can see it too soon.

  • But we've been studying it and I don't think there's going to be any big surprise in there for anybody.

  • Sean McGowan - Analyst

  • Can you give us an update on where those numbers are, in terms of users and active subscribers?

  • Bob Eckert - Chairman, CEO

  • I think it's $11 million.

  • Is that right, Mike?

  • Mike Salop - Treasurer, EVP External Affairs

  • Yes, roughly.

  • Sean McGowan - Analyst

  • Okay.

  • Thank you.

  • Bob Eckert - Chairman, CEO

  • Thanks, Sean.

  • Operator

  • We'll go next to Felicia Hendrix with Lehman Brothers.

  • Felicia Hendrix - Analyst

  • Hi, good morning, guys.

  • A lot of my questions have been asked, so just have two smaller ones.

  • One, I know this is just 2% of overall revenues, but could be a trend of overall industry revenues.

  • Washington State, the decision there, just wondering how does that affect you and what are you guys doing to offset potential similar, potentially similar decisions in other states?

  • And is any kind of lobbying costs involved with that also in your SG&A?

  • Bob Eckert - Chairman, CEO

  • Well, several states, including Washington, have either passed or proposed or they are at least considering legislation that would result in a variety of different standards for lead or (thalese) or other sorts of ingredients.

  • We've certainly worked with the States as have some of our competitors and the toy industry association to educate legislators and regulators on the fact that if they go too far in these things, some electronic components aren't going to be able to be used.

  • So we would all be unable to ship some toys into certain states.

  • So our real hope here is that the House and Senate will be able to work on a compromised Federal bill so that we can alleviate the pressure on the states to pass either duplicative or inconsistent legislation, and we're working at both the state level to inform legislators there is and at the federal level, trying to encourage them to finish the project they have been on now for several months.

  • Felicia Hendrix - Analyst

  • Have you basically stopped shipping certain products into Washington state?

  • Bob Eckert - Chairman, CEO

  • No.

  • That -- the legislation is effective I think July 1, of '09 and there are some opportunities between now and then, hopefully to influence how that legislation is either interpreted or enforced, because I don't think people in the State of Washington, including the regulators and legislators, really want their children not to have the benefit of some of these educational toys.

  • So that's something we have to work through.

  • Felicia Hendrix - Analyst

  • Okay, and then just final question.

  • Just can you just give us the dates, the international dates, for the Speed Racer release dates for the Speed Racer movie?

  • Bob Eckert - Chairman, CEO

  • It varies by country, but, Felicia, I don't know them off the top of my head.

  • Do you, Kevin?

  • Kevin Farr - CFO

  • No, I don't.

  • I would guess they would be rolling through May and early June.

  • Bob Eckert - Chairman, CEO

  • Maybe, Mike, we can check that out and get back to you.

  • Mike Salop - Treasurer, EVP External Affairs

  • Yes, I'll get back to you, Felicia.

  • Felicia Hendrix - Analyst

  • Okay, that's great.

  • Thanks so much.

  • Operator

  • We'll go next to Margaret Whitfield with Sterne Agee.

  • Margaret Whitfield - Analyst

  • Good morning, everyone.

  • I was curious on the price increase, Bob.

  • Does that go into effect at the beginning or the end of June, or would you expect a lot of purchases of products by retailers prior to these price increases?

  • Bob Eckert - Chairman, CEO

  • Generally speaking, Margaret, the price increases are effective June 1st.

  • It does vary somewhat by market and by item and by brand, but as a rule of thumb, I would think about June 1st.

  • And historically speaking, we have not seen large amount of trade inventory buying in advance of prices.

  • Because the way we do this, it's on our fall line and when the fall line ships, the fall line ships.

  • So it's not available until it's available and buying the old spring line really isn't a function of what the price increase is in the new fall line.

  • So we don't see a lot of -- if you will use the term, kind of trade loading in advance of a price increase.

  • Margaret Whitfield - Analyst

  • Okay, and on the three entertainment properties, we apparently had good response to Speed Racer already.

  • Any thoughts on the other two movies and how they might do at retail?

  • Bob Eckert - Chairman, CEO

  • Yes, Speed Racer looks very good at retail.

  • Like many of you, I've been in stores recently, including this weekend, and it looks good.

  • It's too soon to tell how the product will do, but I'm certainly hearing more good things than not as it relates to the early performance.

  • Kung Fu Panda has gotten a lot of good buzz as a movie and I think we have some pretty cool toys, and Batman is a pretty clear, consistent performer.

  • So I guess my expectations are pretty high for that one, too.

  • Margaret Whitfield - Analyst

  • I'm told that MGA has expended about $50 million in legal expense thus far.

  • I'm wondering if the bulk of the legal costs for this case are ahead of us, behind us, or how would you characterize it?

  • Bob Eckert - Chairman, CEO

  • Well, the trial begins, I believe it's scheduled to start at the very end of May or thereabouts.

  • It will probably last sometime, because there are some pretty heavy issues, and we're certainly investing a lot of money to make sure our case is presented well, which I'm sure it will be.

  • So I would suspect that once we get past the trial phase, whenever that is, expenses may not be as high as they are right now.

  • Margaret Whitfield - Analyst

  • So Q2 might be a heavy quarter for that case in particular?

  • Bob Eckert - Chairman, CEO

  • Yes, Q2 will be a heavy quarter for that case in particular.

  • We're working pretty hard on that case.

  • Margaret Whitfield - Analyst

  • Okay, and on American Girl, good to see the positive numbers there.

  • Any thoughts of opening additional boutiques in the near future, this year, next?

  • Bob Eckert - Chairman, CEO

  • Yes.

  • Margaret Whitfield - Analyst

  • Can you say where?

  • Bob Eckert - Chairman, CEO

  • I answered your question.

  • Yes, no, we've had very good success in both the boutiques, Atlanta and Dallas, and we are looking at a couple of properties as we speak.

  • There's nothing to announce yet, but we're pleased with the performance of the boutiques.

  • The concept of having something a little bit smaller than the flagship stores, but generating good, profitable revenues, seems to have tested out well.

  • So we are going to be in a slow, steady expansion mode on that.

  • Margaret Whitfield - Analyst

  • So given what you just said, it seems unlikely that you'll be able to open this year.

  • Bob Eckert - Chairman, CEO

  • I don't know that I would draw that conclusion, but I don't want to get ahead of any announcement we might make.

  • Margaret Whitfield - Analyst

  • Okay, thank you.

  • Bob Eckert - Chairman, CEO

  • Thanks, Margaret.

  • Operator

  • We'll go next to Linda Bolton Weiser with Caris & Company.

  • Linda Bolton Weiser - Analyst

  • Thank you.

  • I was just curious about share repurchase in the quarter.

  • I believe that when you did the large share repurchase back in third quarter '07, your average purchase price was around $22 per share and certainly your stock has been below that in the first quarter of '08.

  • Is it just your working capital needs that you held back on the share repurchase, or can you elaborate a little bit more?

  • Bob Eckert - Chairman, CEO

  • Well, I'll tell you, in the quarter we repurchased approximately 7000 shares at an average price of $18.99, totaling around $129,000.

  • As you know, Linda, we don't comment on the valuation of our stock, nor do we disclose the detailed execution parameters for our capital investment framework.

  • We would caution anyone from trying to draw conclusions purely from the timing and/or magnitude of our share repurchases.

  • We believe it's most important for our shareholders to understand we will be disciplined and opportunistic with Mattel's capital.

  • And less important to know exactly when and why we announce the next share repurchase program, or provide our detailed execution parameters.

  • But over the last five years, we've repurchased 104 million shares; 2 billion, 22% of our shares outstanding at an average price of $19.23.

  • Linda Bolton Weiser - Analyst

  • Okay, great.

  • Can I also ask you about, a little bit about China and I mean obviously the ongoing inflationary cost pressures there are something that we all are aware of.

  • But we're hearing some additional issues, operating issues related to the Beijing Olympics, including plant closures, which may not apply to you so much, but also shortage of some containers and all kinds of logistical problems in shipping product out of China.

  • Are you experiencing any of that, or do you expect to later on in the year?

  • Bob Eckert - Chairman, CEO

  • No, Linda, we're not experiencing anything like that today, and I don't have any reason to believe that would be an issue going forward.

  • Obviously it's something important and it's something we're focused on, but we haven't had any issues and I don't know that anything's coming at us.

  • And also, recognize on the receiving end, we have an issue which is, it's third or fourth year of the long shoreman contract here in Long Beach and Los Angeles, so that's a set of negotiations that needs to take place.

  • But at this point, I don't see anything disrupting the supply chain for us.

  • Linda Bolton Weiser - Analyst

  • Okay, and just on Barbie and the My Scene discontinuation, can you remind us when that was discontinued and when you anniversary that discontinuation?

  • Bob Eckert - Chairman, CEO

  • It will be in the U.S.

  • in the second half of this year.

  • We'll anniversary the discontinuation.

  • We continue to sell My Scene internationally.

  • It's a pretty big contributor to the brand portfolio there and I think it may end up like our experience in action figures, with a brand called Max Steel, which sort of ran its course here in the U.S., but continues to do very well in Latin America, generally, and in Mexico specifically.

  • So I think My Scene may end up as something that remains viable in some or all international markets, but it will cycle through here in the U.S.

  • Linda Bolton Weiser - Analyst

  • Okay, and just on Speed Racer, can you give us a rough idea of what portion of the product line is being booked in Wheels versus entertainment?

  • Mike Salop - Treasurer, EVP External Affairs

  • Anything that's related primarily to vehicles is in Wheels, vehicles is the main focus of the product.

  • All the other products are in entertainment.

  • Linda Bolton Weiser - Analyst

  • So probably more than half in Wheels, right?

  • Mike Salop - Treasurer, EVP External Affairs

  • Most likely, yes.

  • Linda Bolton Weiser - Analyst

  • And are you expecting that the Speed Racer product will detract from consumer demand for just your core Hot Wheels type vehicles.

  • Bob Eckert - Chairman, CEO

  • It hasn't to date, but it's very early and we have some good things going on in our core Hot Wheels business.

  • The Crashers product line is off to a good start.

  • The Trick Tracks was probably the best tracks we've had since I've been around Mattel.

  • And we also have the experience when Cars came out, it was a lot of incremental business to us and Hot Wheels held up okay and I feel better about our core Hot Wheels business today than I have in my tenure year at Mattel.

  • So I don't know that we will necessarily see a lot of cannibalization.

  • We certainly may, but I don't think that way.

  • Linda Bolton Weiser - Analyst

  • Okay, and just on the Latin American item that was in the other expense line, did you -- I didn't catch if you specifically quantified that item, did you?

  • Kevin Farr - CFO

  • With regard to the, to the line item, I think the nonoperating expense was $15.8 million, and that was primarily related to revaluation of U.S.

  • dollar cash balances held by our Venezuelan subsidiary.

  • The Venezuelan currency appreciated about 50% in the quarter, which caused our U.S.

  • dollar cash balances to be translated into less bolivars, creating a paper foreign exchange loss for our Venezuelan subsidiary.

  • There were some minor offsets to this loss elsewhere in the P&L, but going forward, our U.S.

  • dollar assets and liabilities in the country should largely offset, although the offsetting gains and losses may appear on different line items in the P&L in future quarters.

  • Linda Bolton Weiser - Analyst

  • Okay, so the vast majority of that $15.8 million was that item?

  • Kevin Farr - CFO

  • That is correct.

  • Linda Bolton Weiser - Analyst

  • Okay.

  • Kevin Farr - CFO

  • The $15.8 million was that item.

  • Linda Bolton Weiser - Analyst

  • Oh, okay, okay.

  • Okay, that's all.

  • Thanks very much.

  • Bob Eckert - Chairman, CEO

  • Thanks, Linda.

  • Operator

  • Okay.

  • We'll go next to Gerrick Johnson with BMO Capital Markets.

  • Gerrick Johnson - Analyst

  • Hi, good morning.

  • CapEx, did you say that was $33 million in the quarter?

  • Kevin Farr - CFO

  • Yes.

  • Gerrick Johnson - Analyst

  • Versus 24 last year.

  • Why was that so much higher this year?

  • Kevin Farr - CFO

  • It really related to a couple of things.

  • It related to the House of Barbie, Shanghai that we're in the process of building.

  • It also related to the movement of our American Girl Place in Chicago to a more prominent location at Water Tower Place on Michigan Avenue, and then we are renovating our design center here in the U.S.

  • Then finally, there's some incremental expenses related to manufacturing, implementing low level automation at manufacturing.

  • Gerrick Johnson - Analyst

  • Okay, so should be sort of ongoing throughout the year, so should we be planning our CapEx a little bit higher than we did last year?

  • Kevin Farr - CFO

  • Yes, I think 2008 spending should be above our 2007 spending, but will likely be below our long-term range of 180 million to $200 million and again, I think we'll continue to be spending on House of Barbie, American Girl Place in Chicago, as well as renovating our design center.

  • Gerrick Johnson - Analyst

  • Okay.

  • Your decision to change the Barbie Girl's business model to a subscription-based model.

  • I guess that means the MP3 player is somewhat obsolete now.

  • So do you have -- has there been any impact of that in your first quarter numbers, or do you foresee any impact from that flowing through maybe in the second quarter?

  • Kevin Farr - CFO

  • No.

  • I think any impact will be minor.

  • Gerrick Johnson - Analyst

  • Okay, and American Girl, what was the catalog business doing?

  • Was that up or down for the quarter?

  • Kevin Farr - CFO

  • I think it was, if I recall, it was pretty close to flattish.

  • Gerrick Johnson - Analyst

  • Okay.

  • Kevin Farr - CFO

  • So we got most of the growth from the retail side of the business.

  • Gerrick Johnson - Analyst

  • Right.

  • Kevin Farr - CFO

  • And I think flattish is probably a little better than the trend has been in the last several quarters, but that is the one business where we probably do benefit from an early Easter, since we're selling directly to consumers.

  • Gerrick Johnson - Analyst

  • Okay, and lastly, I just wanted to inquire about your supplier base in China and is it pretty much where you want it to be?

  • Are you still in the process of finding -- switching suppliers, finding new suppliers after what happened over the last several months?

  • Kevin Farr - CFO

  • It will continue to evolve.

  • We have fewer suppliers today or vendors than we did in prior years, and my expectation is that trend will continue.

  • But that's going to be a long-term trend.

  • Gerrick Johnson - Analyst

  • Should that have any impact on how you flow goods?

  • Should it take you a little bit longer, perhaps, to get things to market, or should it be pretty much business as usual?

  • Kevin Farr - CFO

  • It should be business as usual.

  • Gerrick Johnson - Analyst

  • Okay.

  • Kevin Farr - CFO

  • We incorporate those kinds of things in when we make the specific decisions.

  • Gerrick Johnson - Analyst

  • All right.

  • Thank you very much.

  • Bob Eckert - Chairman, CEO

  • Thank you, Gerrick.

  • Operator

  • We'll go next to John Taylor with Arcadia.

  • John Taylor - Analyst

  • Hi.

  • Actually, Gerrick just asked my question, so let me try it a different way.

  • If -- in talking about Chinese capacity or capacity in general to manufacture, I wonder if the concentration and maybe just less excess capacity in the system over there has any implications for putting a cap on upside, should one or more of your products actually do better and start to take off a little bit?

  • Bob Eckert - Chairman, CEO

  • Yes, it does, JT.

  • I think that's a good way to look at it, is there -- my belief is there is less capacity in the system than there used to be, and as a result of that and several other things, you'll probably see our inventory rising a little faster throughout the year than usual.

  • So we'll be bringing in goods earlier than we have in historical years and I don't know if that will change our total inventory position, but I think we're going to be flowing goods earlier here to the U.S.

  • John Taylor - Analyst

  • Okay, great.

  • And then in terms of the theatrical properties, is -- are any one of those three that you've got, do you think excellent candidates for solid second bite of the apple in the holiday timeframe, DVD release?

  • Bob Eckert - Chairman, CEO

  • Boy, your guess is better than mine on that.

  • Certainly Cars did very well through the second year and despite the fact that we had a decline here in the U.S., it continues to be one of our most important brands across the portfolio.

  • So I would love to see one or more of these continue.

  • Batman is an evergreen property and we sell some Batman even in non-movie years, so I think Batman will be here, but I would love to see one or both of the other ones continue to do well.

  • John Taylor - Analyst

  • If you were to tie those two questions together and look at potential upside capacity, is any one or more of those better or worse off?

  • Bob Eckert - Chairman, CEO

  • I don't think it's -- I don't think either one is particularly better or worse off.

  • Kevin, do you--?

  • Kevin Farr - CFO

  • Yes, I don't think so either, Bob.

  • John Taylor - Analyst

  • Okay.

  • Very good.

  • Thanks.

  • Operator

  • And it appears we have no further questions at this time.

  • I would like to turn the call over to Mr.

  • Salop for any additional or closing remarks.

  • Mike Salop - Treasurer, EVP External Affairs

  • Thanks.

  • There will be a replay of this call available beginning at 11:30 Eastern time today.

  • The number for the replay is 719-457-0820 and the pass code is 3246404.

  • Thanks for participating in today's call.

  • Operator

  • Once again that does conclude today's conference.

  • We do appreciate your participation.

  • You may disconnect at this time.