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Operator
Good afternoon.
My name is Latif, and I will be your conference facilitator.
At this time, I would like to welcome everyone to Intuit's Second Quarter Fiscal Year 2018 Conference Call.
(Operator Instructions) With that, I'll turn the call over to Jerry Natoli, Intuit's Vice President of Finance and Treasurer.
Mr. Natoli?
Jerome E. Natoli - VP of Corporate Finance and Treasurer
Thanks, Latif.
Good afternoon, and welcome to Intuit's Second Quarter Fiscal 2018 Conference Call.
I'm here with Brad Smith, our Chairman and CEO; and Michelle Clatterbuck, our CFO.
Before we start, I'd like to remind everyone that our remarks will include forward-looking statements.
There are a number of factors that could cause Intuit's results to differ materially from our expectation.
You can learn more about these risks in the press release we issued earlier this afternoon, our Form 10-K for fiscal 2017 and our other SEC filings.
All of those documents are available on the Investor Relations page of Intuit's website at intuit.com.
We assume no obligation to update any forward-looking statement.
Some of the numbers in these remarks are presented on a non-GAAP basis.
We've reconciled the comparable GAAP and non-GAAP numbers in today's press release.
Unless otherwise noted, all growth rates refer to the current period versus the comparable prior year period, and the business metrics and associated growth rates refer to worldwide business metrics.
A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends.
With that, I'll turn the call over to Brad.
Brad D. Smith - Chairman, CEO & President
All right.
Thanks, Jerry, and thanks to all of you for joining us.
We're midway through the fiscal year, and we are encouraged by our performance so far.
Second quarter revenue grew 15% overall, fueled by 19% revenue growth in the Small Business & Self-Employed Group and 12% revenue growth in the Consumer Group.
While the tax season started out slower than we expected, we remain on pace to deliver against our full year revenue and operating income outlook.
We expect our net income and our earnings per share for the full year to be above our original expectations as a result of the corporate tax legislation changes.
This was reflected in our updated guidance on February 9. We'll talk more about that in a minute, but first things first.
Let's talk about tax.
Every tax year is different, and this season is no exception.
The IRS officially opened the start to the tax season on January 29, which is about a week later than last year.
Even with the delayed opening, we've come out of the gate strong.
The delayed opening did shift some revenue and operating income from our second fiscal quarter into our third, which led us to update our outlook for the second quarter while reaffirming our full year revenue and operating income guidance.
As a reminder, there are 4 key drivers behind our Consumer business.
The first is the total number of returns filed with the IRS.
The second is the percentage of those returns filed using do-it-yourself software.
The third is our share within the DIY software category.
And the fourth is the average revenue per return.
The IRS data through February 16 shows total e-filed returns are down 1%.
Self-prepared or do-it-yourself e-files grew 1%, and assisted e-files are down 4%.
In comparison, TurboTax e-filed returns through the same period grew 2%.
While the DIY category is performing better than assisted, we are once again holding our own within the category.
And product innovation is the key to our strategy.
Let me share a few examples.
We improved the TurboTax customer experience again this year by further automating data entry, improving the on-boarding experience and simplifying the help function by leveraging artificial intelligence and machine learning.
TurboTax Self-Employed is a part of our lineup again this season, targeting approximately 4 million self-employed who use TurboTax.
TurboTax Self-Employed also comes with a 12-month subscription to QuickBooks Self-Employed.
So these customers can benefit from tracking their financials throughout the year.
We also introduced TurboTax Live, leveraging one-way video technology, enabling our customers to access an expert to answer those nagging questions that erode confidence when completing a return on their own.
We've built an end-to-end expert platform that enables approximately 2,000 certified public accountants and enrolled agents to serve our customers.
This has opened up the nearly $20 billion assisted market to Intuit, providing an opportunity to grow our dollar share of the tax prep market while increasing our average revenue per return.
Finally, we launched our new Turbo offering last month, our first step toward expanding beyond the tax offering to a consumer platform.
Turbo provides customers a full view of their overall financial health by combining a credit score, verified income data and a debt-to-income ratio to show customers where they truly stand.
Customers have the option to transfer their tax data into a Turbo account when they complete their return this season.
With these innovations, we expect 2 of the 4 key drivers that I mentioned earlier, do-it-yourself category growth and increased revenue per return, to propel our business this season.
Now turning to Small Business.
We delivered another strong quarter in our Small Business & Self-Employed group.
QuickBooks Online subscriber growth continued at a rapid pace, and online ecosystem revenue grew 39%.
We exited the quarter with over 2.8 million QuickBooks Online subscribers, a 51% increase year-over-year.
And growth remains strong across geographies, with the U.S. subscribers growing 47% to approximately 2.2 million and international growing 69% year-over-year to about 630,000 subscribers.
Within QuickBooks Online, self-employed subscribers grew to roughly 490,000.
That's up from 425,000 last quarter and 180,000 1 year ago.
We continue to focus on delivering innovation that delights our customers and drives QBO subscriber and online ecosystem revenue growth.
Let me share a few examples.
We're putting more money in our customers' pockets and providing access to capital for small businesses.
Today, only 20% of small businesses have access to the funding that they need to grow.
We're leveraging our innovative model to enable small businesses to use the QuickBooks data to get full credit for their business performance and gain access to much-needed capital.
We're also harnessing the power of data so that our customers experience little to no work when using our products.
For example, we're automating expense categorization, and we're putting a voice-driven virtual assistant in the palm of their hand.
Finally, we're helping our customers make decisions with complete confidence by matching them with an accountant and by making it easier to onboard workers, whether those workers are employees or contractors.
These and other innovations have enabled us to achieve a global QBO Net Promoter Score that is 10 points higher on average when compared to the next best alternative in the market.
Following our playbook, which is grounded in this evidence of a strong product market fit, we have now leaned into marketing and launched a new brand campaign, QuickBooks: Backing You.
We're encouraged by the early data we're seeing with respect to the campaign's impact on both QuickBooks brand awareness and driving more prospective customers to our website.
We also completed 3 acquisitions this quarter, aligned with our merger and acquisition strategy to pursue opportunities that enhance product functionality and grow our employee talent pool.
The largest of these is a time-tracking solution called TSheets, which has been one of the most popular apps on Intuit's open platform.
Our long-term partnership over more than 7 years gave us a front row seat to see how TSheets was addressing customers' pain points, so the transaction was a natural evolution of our relationship.
Moving on to the Strategic Partner Group.
Our professional tax revenue was in line with our expectations for the quarter.
We continue to focus on multiservice accounting firms that do both books and taxes.
This is in service to driving our accountants' success while growing our Small Business ecosystem.
Now before I close, I want to talk about how we're applying our philosophy and our principles to the benefits from the new corporate tax legislation.
Our philosophy is to build our business for both the short and the long term.
To do that, we invest in talent to deliver for customers and to achieve our strategic priorities while applying our financial principles to assess which investments are best to make.
When we look at where we are today, we believe our fiscal year 2018 operating plan already includes the right mix of investments in employees, technology and product development to benefit our customers.
Therefore, as a result of the lower tax rate, for fiscal year 2018, we increased our GAAP earnings per share guidance by $0.20 and we increased our non-GAAP earnings per share guidance by $0.40.
We'll continue to assess investment opportunities when we engage in our long-term planning this summer and as we create our game plan for fiscal year 2019 and beyond.
So putting a bow around the quarter, it's halftime in fiscal year 2018.
We remain on a strong path.
We're pleased with the continued momentum of our Small Business & Self-Employed Group, and we remain laser-focused on executing with excellence as we sprint towards the April 17 tax filing deadline.
And with that overview, let me hand it over to Michelle to walk you through the financial details.
Michelle, it is awesome to have you on the call.
Michelle Clatterbuck - CFO
Thanks, Brad, and good afternoon, everyone.
For the second quarter of fiscal 2018, we delivered revenue of $1.2 billion, up 15% year-over-year, GAAP operating income of $20 million versus $22 million a year ago, non-GAAP operating income of $120 million versus $106 million last year, GAAP loss per share of $0.08 versus diluted earnings per share of $0.05 last year.
This GAAP loss reflects a $39 million tax charge related to the remeasurement of our net deferred tax assets, as described in our press release.
And non-GAAP diluted earnings per share of $0.35, up from $0.26 last year.
Consumer Group revenue was $334 million for the second quarter.
Brad has already walked you through our analysis of the season so far.
TurboTax e-filed returns grew 2% through February 16, outperforming e-files in the DIY category, which grew 1% in the same period.
We remain confident in our overall plans for the year and for consumer revenue to grow 7% to 9% in fiscal 2018.
Strategic Partner Group reported $95 million of professional tax revenue for the second quarter.
We continue to expect revenue in this business to grow 0% to 2% in fiscal 2018.
Total Small Business & Self-Employed revenue grew 19% in the quarter.
QuickBooks Online subscriber growth remains strong at 51%, ending the quarter with 2.8 million subscribers.
Online ecosystem revenue accelerated to grow 39% in the second quarter, up from 35% in the first quarter.
Online accounting continues to drive this revenue growth.
As we said last quarter, we expect year-over-year QuickBooks Online subscriber growth to slow in the second half of the year following the introduction of the Self-Employed bundle last tax season.
We remain confident in our outlook for growth in QuickBooks Online subscribers, as reflected in our fiscal 2018 guidance of 3.275 million to 3.375 million subscribers.
We also continue to expect online ecosystem revenue to grow better than 30%.
Desktop ecosystem revenue grew 9% in the quarter, driven by QuickBooks Enterprise strength.
QuickBooks Desktop units fell 15%.
For fiscal 2018, we expect QuickBooks Desktop units to decline mid-teens and desktop ecosystem revenue to be up mid-single digits.
As Brad mentioned, when considering how to leverage the benefits from tax legislation changes, we apply our philosophy of building our business for both the short and long term and then follow our financial principles.
As a reminder, we updated our fiscal year 2018 guidance earlier this month based upon these principles, flowing through the benefits of tax legislation changes.
Our guidance includes GAAP diluted earnings per share of $4.20 to $4.30, an increase of 13% to 16%.
This is based on a GAAP tax rate of 26% and reflects the remeasurement of our net deferred tax assets discussed earlier.
Our guidance also includes non-GAAP diluted earnings per share of $5.30 to $5.40, an increase of 20% to 22%.
This is based on a non-GAAP tax rate of 27%.
Beyond fiscal year 2018, we estimate our GAAP and non-GAAP tax rates to be roughly 23%.
We'll continue to apply our financial principles going forward as we take a disciplined approach to capital management.
As a reminder, those principles are: investing in the business to drive customer and revenue growth, targeting opportunities returning 15% or more over 5 years; using acquisitions to accelerate our growth and fill out our product road map; and returning cash that we can't invest profitably in the business to shareholders via both share repurchases and dividends.
We'll continue to assess investment opportunities as we revisit our long-term plan this summer.
We finished the quarter with $726 million in cash and investments on our balance sheet.
We repurchased $83 million of shares in the second quarter.
Approximately $1.3 billion remains on our authorization.
We completed 3 acquisitions with cash and other consideration totaling approximately $400 million.
The board approved a quarterly dividend of $0.39 per share payable April 18, 2018, an increase of 15% over last year.
Our third quarter fiscal 2018 guidance includes revenue growth of 10% to 12%, GAAP diluted earnings per share of $4.32 to $4.37 and non-GAAP diluted earnings per share of $4.57 to $4.62.
You can find our Q3 and fiscal 2018 guidance details in our press release and on our fact sheet.
With that, I'll turn it back to you, Brad, to close.
Brad D. Smith - Chairman, CEO & President
Thank you, Michelle.
As we shared with all of you at Investor Day in September, we've entered the next chapter of our company's evolution in service to our new mission of powering prosperity around the world.
This chapter is being driven by our One Intuit ecosystem strategy that unlocks the power of the many for the prosperity of each and every one of our individuals who are participating on our platform.
Said another way, our assets and our customers are stronger when working together than they are apart.
In support of this ecosystem strategy, we launched our first-ever Intuit brand campaign, which debuted just a few weeks ago.
The early results have exceeded our expectations.
If you haven't been introduced to the Intuit Giant, it's a metaphor for how Intuit's ecosystem unlocks the power of many for the prosperity of one, helping our customers rise to new heights through the combined power of TurboTax, QuickBooks and Mint, and I encourage you to check it out on YouTube if you get a minute.
With that, we're pleased with our results through the first half.
But we still have plenty of time left on the clock as we enter the back half of the fiscal year, so we remain focused on execution until that final whistle blows.
That's it for our opening comments, and now let's open it up to you to hear what's on your mind.
Operator
(Operator Instructions) Our first question comes from the line of Michael Nemeroff of Crédit Suisse.
Michael Barry Nemeroff - Director
Brad, would you mind giving us maybe some hard data around the TurboTax Live offering and how that's tracking versus your expectations and whether you need to maybe tweak the go-to-market strategy, the pricing of the product or the marketing around it?
Brad D. Smith - Chairman, CEO & President
Yes.
Thanks, Michael.
First of all, we're very encouraged, although it's still early days for TurboTax Live.
As you know, it tends to be more simple filers in the early part of the season and then those who get a little more complicated towards the back half.
But so far, coming out of the gates, we're delighted with the customer feedback on TurboTax Live as well as the experts that are actually manning the platform and answering the questions.
And in terms of any adjustments on go-to-market, we have multiple tests running at the same time, but so far, there is no need to pivot.
We actually like what we're seeing, and we're looking forward to the back half of the season.
Operator
Our next question comes from Ross MacMillan of RBC.
Ross Stuart MacMillan - Co-Head of Software Sector
Brad, actually 2, if I can.
Just on -- following on, on that TurboTax Live.
I think this year, you said that it probably is going to be more aimed at mitigating some of the churn you see from folks that have life events or other reasons that they would move off from TurboTax.
And I was just curious as to -- when you think about that opportunity, I think it's 3 million churn-off a year.
Can you maybe parameterize what would be a sort of good result in terms of keeping would-be churners through TurboTax Live?
Do you have any views on kind of how you would view a good event versus a bad event?
And then I had one follow-up.
Brad D. Smith - Chairman, CEO & President
Okay.
Thanks, Ross.
So let me tackle the first one.
You're right.
The strategic context for why we launched TurboTax Live is 2 parts.
The first is we lose about 3 million customers a year to an assisted method, and it's primarily because they had a question where they lost confidence and felt like they needed to go to someone who could help them through it.
The second opportunity, and perhaps the bigger, is there are tens of millions of people who go to an assisted tax prep method today who also have one simple nagging question, that if they knew they had access to an expert, they would be willing to file their taxes basically with a self-prepared product like ours.
So if you step back, the first part of your question, which is retention, we would look at the retention improvement, and we would ask ourselves, are we retaining more customers than we were in the prior year now that we have TurboTax Live?
Are we stopping some of the 3 million from leaving?
The other one, which you'll look at, is as we look at growing new users, how many of those users came from an assisted tax prep method last year.
And those are really the 2 primary drivers we're looking at in terms of growth.
Of course, we look at Net Promoter for both the tax filer and the pro to see if the quality of the experience is where it needs to be.
Ross Stuart MacMillan - Co-Head of Software Sector
Great.
That's helpful.
And then maybe just a quick one on the self-employed net adds.
Slightly down year-over-year, but I assume there's some impact from TurboTax Self-Employed and the fact that the tax season has got off to a later start.
So does that imply a similar pattern that we would see a little bit of that seasonality more pronounced in Q3 for the Self-Employed adds this year?
Brad D. Smith - Chairman, CEO & President
Yes.
First of all, we're excited about Self-Employed.
As you know, we've been expanding it into new markets.
490,000 subs this year versus 180,000 a year ago is some pretty strong growth.
We have been trying to set expectations that we're now starting to grow over last year's introduction to this big TurboTax channel as well as the fact that we're really starting to get our sea legs on the offering itself.
So we're kind of growing over some strong numbers.
That does not diminish our belief that the Self-Employed product is going to be a real growth driver in the future, but I do believe you're going to start to get some tough compares.
And your point is a very strong hypothesis.
The fact that we're opening up a week later and yet growing over some numbers from last year in Self-Employed could be part of what you see in terms of slowing down that growth rate a little bit.
Operator
Our next question comes from the line of Walter Pritchard of Citi.
Walter H Pritchard - MD and U.S. Software Analyst
Similar question, Brad, on the Self-Employed.
I'm wondering if you could talk about -- I think you're probably starting to renew some of those folks that signed on a year ago with [tax attach].
Can you talk about what you're seeing there?
And then I had a follow-up as well for Michelle.
Brad D. Smith - Chairman, CEO & President
Sure, Walter.
It's still fairly early because that subscription from last year runs through April 30.
However, we have leading indicators and cohort analysis that tells us that our aspirations for retention are being met and, quite frankly, slightly exceeded at this point.
But we'll know more as we get through the rest of the tax season.
So we'll share some of that data once we get through tax season and go into Investor Day, but right now, it is a green light from our perspective.
Walter H Pritchard - MD and U.S. Software Analyst
Got it.
And then for Michelle, just on cash flow.
You note the increase in the earnings range for the year based on tax.
I know you don't guide cash flow, but would it be fair to say we would see a commensurate increase in cash flow based on what's happening on the tax side?
Or is it not really a cash impact, more of a P&L impact, for the year?
Michelle Clatterbuck - CFO
No, you're exactly right.
You're right.
We don't actually guide that.
But that's right.
It does make sense that you would see an increase there on the cash flow side.
It's not just the P&L.
Operator
Our next question comes from Brent Thill of Jefferies.
Brent John Thill - Equity Analyst
Anything new competitively that you're sensing and feel that maybe you haven't seen historically?
I'm just curious if you could give us -- I know it's really early, but any changes this year that you're detecting?
Brad D. Smith - Chairman, CEO & President
Yes, Brent.
First of all, the competition, as we always say, we have a lot of respect for them, there's great leaders, good products, strong brands.
And everyone's continuing to innovate and try to reimagine how to help these customers file taxes in a frictionless way.
And so every year is a little different.
We're seeing fresh advertising campaigns.
We're seeing changes to products.
We're seeing people start to move into this hybrid between do-it-yourself and having an expert.
And it really comes down to who does that the best and has the highest-quality product experience.
But to be frank with you, we have hypothesized that, that would be the actions others will be taking.
And of course, we've been moving down that path as well.
And so there really hasn't been a massive, "Gosh, we didn't see that coming." But that's not the takeaway from our competition.
They're doing a good job, and we have to stay on our toes and continue to do better.
Brent John Thill - Equity Analyst
And on the M&A side, 3 acquisitions for you in the quarter.
You haven't really been known as an acquisition machine, and that is a step-up as it relates to what you've been doing.
Is this a change in tone from your direction going forward and how you're thinking about doing deals?
Or is this just -- this just happened to be in one quarter and these are smaller tuck-ins, and we shouldn't really read into this?
Brad D. Smith - Chairman, CEO & President
Yes, I think it's the latter, Brent.
We've always said that we would look at organic and inorganic opportunities, whether they're strategic partnerships like we work with Stripe or other companies or they would be acquisitions like the 3 we did this quarter.
We have learned some lessons from our scar tissue.
The best acquisitions we can do either bring talent in that we need, like data scientists and designers and mobile engineers, or they fill out a feature gap that we have in one of our core products that accelerates our time to market.
And the 3 acquisitions we did this quarter did both of those things.
And the neat thing about it is that the platform now, we've learned that we don't have to do a spreadsheet to decide if it will be successful.
We can actually look at how well the partnership has worked in the market, and that sort of derisks the acquisition.
And that's what we did with TSheets.
We actually studied them for 7 years, and we're a partner with them for a pretty long time.
So I think we have a more informed M&A strategy.
But I wouldn't look at 3 in a quarter as being a predictor for how aggressive we're going to be with acquisitions.
I think we're just going to continue to take advantage of opportunities when they pop up.
Operator
Our next question comes from the line of Kash Rangan of Bank of America Merrill Lynch.
Kasthuri Gopalan Rangan - MD and Head of Software
Congratulations to Michelle on your first investor call.
I would like to just ask you a question in regards to TurboTax Live.
What is the longer-term play here?
Is this potentially something that could disrupt the bricks-and-mortar?
Because I certainly cannot imagine I've got -- I'm sure I cannot imagine my 11-year-old going to a tax store to do his taxes, and then he's able to do it.
I would presume that the whole world is going virtual in many aspects of how we do business and even in our personal lives.
So what is the longer-term play here?
What are you going for?
Is this a home run kind of an opportunity for Intuit?
Or is this something that you're going to slowly, incrementally improvise and provide [prices, see] how this thing goes with respect to the broader ambition of the do it -- unlocking the broader tax prep market and making it really DIY/assisted?
Brad D. Smith - Chairman, CEO & President
Yes.
Thank you, Kash, and thank you for calling out Michelle being on the call.
It's great to have her, and she and Neil did a wonderful job in the transition.
It has truly been seamless inside the company.
You really hit the high point there.
TurboTax Live, we believe, has the potential to be transformational.
It's happening across multiple industries, where you provide a platform that reduces friction between the interaction of 2 different parties.
And we have tax professionals who are looking for the chance to have many more prospects to serve, and we're looking for many people who are looking for access to an expert if and when they need it and making that a more flexible option as opposed to a binary decision.
In the past, you had to say, I'm going to an expert or I'm going to try to do it myself.
Now you can actually get on the platform, and you can go as far as you need to.
And then if you need a little help, you can have an expert at the click of a button.
And if you want, an expert can eventually take over the return if you just don't want to have to bother with it.
So I think this is going to be a fundamental potential game-changer.
And then the question is going to be how are we going to go after it.
Well, we went after it pretty aggressively this year.
We took last year's SmartLook technology, and this year, we scaled the platform with over 2,000 experts.
I think we're going to get a ton of learning this year, and that learning will inform how much more aggressive will we go after it in the coming years.
But I would suffice it to say we think we're on something here.
We like the results, and we're just going to continue to lean in, and we'll learn as we go.
Operator
Our next question comes from Scott Schneeberger of Oppenheimer.
Scott Andrew Schneeberger - MD and Senior Analyst
Brad, just curious your thoughts on the late start again to the tax season.
Do you think it's PATH?
Do you think it has something to do with the uncertainty around tax reform and customer mindset?
Just curious on the behavioral view there.
Brad D. Smith - Chairman, CEO & President
Yes, I would say, Scott, to a large extent, it was just the fact that the gates weren't open until 6 days later.
We've seen a pretty strong volume uptick.
As you could see, the IRS has gone from their first numbers now down just 1%.
And of course, we've been picking up steam, too.
And right now, we're, in an e-file perspective, up about 2 points, and that's above the category and the overall number of returns.
And I think that momentum has continued to pick up.
I think last year was a learning curve that most people got behind them on the PATH Act.
So I think this is really primarily just the fact that the season got opened up about a week later than last year.
Scott Andrew Schneeberger - MD and Senior Analyst
Okay.
And then the -- there were some rate increases in Deluxe and Premier this year online.
I know you're probably not going to share too much.
But with each of the tiers that you offer, are you happy?
Anything surprising?
Do you like the retention levels?
Anything good, bad or otherwise specifically by tiers in TurboTax this year?
Brad D. Smith - Chairman, CEO & President
Yes, thanks, Scott.
So far, so good.
We had a game plan that we mapped out in August.
We ran some scenarios through third peak, which is October, for those that don't speak tax lingo, those last filers.
And we went into this year with some choices we make, where we were able to price for value, where we felt like we had untapped value in the product.
And in other places, we went more aggressive and free, which you've seen with some of our TV ads and our digital ads.
And we like how the season is playing out.
So there isn't anything that I would say is a warning flag for us.
So far, if we just keep executing, we're feeling pretty good about the season.
Operator
Our next question comes from Adam Holt of MoffettNathanson.
Adam Hathaway Holt - Partner & Senior Research Analyst
Michelle, I'll echo the congrats and the welcome.
I had 2 questions, one for Brad and one for Michelle.
Brad for you, if we look at the tax business in the quarter, obviously, units were weaker, but you were still able to grow 12%, which by my quick math would suggest that the average selling prices were up quite a bit year-on-year, possibly even as much as 20%.
Could you talk a little bit about what was behind that given your comments earlier about the complexity this season really accruing to the back end.
How are ASPs so good and what does that portend for the rest of the season?
And then one for you, Michelle.
Brad D. Smith - Chairman, CEO & President
Sure.
Thanks, Adam.
First of all, as I had mentioned in my opening comments, we feel this year's drivers will be primarily category growth, which will grow the pie of customers and our opportunity to try to grow share.
And then the second's going to be average revenue per return.
And average revenue per return's got to be a factor of a few things.
How many of prior year pay customers did we win back?
So did we retain those customers that might have lost -- we might have lost to an assisted.
By having some buy TurboTax Live, did we retained paying customers?
The second, did we win paying customers from others.
And then the third is, do they move up our product lineup, up to and including TurboTax Live, which you know is somewhere between $150 and $180 in terms of the revenue per return.
So it's that factor right now that's driving our strong revenue growth.
And I know when we gave guidance this year and we talked about 7% to 9%, there was some worry about do we have enough gas in the tank to do that given last year's unit growth?
We believe we do.
That's why we reaffirmed our guidance.
We think that right now, because we have a healthy mix of pay customers, we have a good product lineup in the upper end of our products SKUs, and we also have TurboTax Live that we can continue to sustain strong revenue per return growth, and we're going to also continue to go aggressively after customers.
Adam Hathaway Holt - Partner & Senior Research Analyst
That's terrific.
And then for Michelle, if I look at the Q3 operating income and earnings guidance, you made the comment that you had some operating income that shift from Q2 into Q3, which should be additive.
But it looks like you're actually guiding operating margins down on a year-on-year basis.
Can you reconcile those 2 elements and maybe walk us through the guide for Q3 on the operating income side?
Michelle Clatterbuck - CFO
Adam, thanks for the question.
To put it shortly, I wouldn't get too wrapped up around the quarter.
It really is -- yes, we have had some revenue in the tax business that shifted from Q2 to Q3.
Of course then, not all the costs shift from 2 to 3, some of those remained in Q2.
And so I really wouldn't get too concerned about the various quarters.
I'd focus on the full year.
And we feel very confident in the full year guide that has been reaffirmed for this year.
Brad D. Smith - Chairman, CEO & President
Yes.
And Adam, I'll just put a fine point on what Michelle said, because it really is seasonal shift.
And will tell you, we've been tracking, some have been a little overly aggressive in how much they thought would shift from Q2 to Q3.
Others might have been a little conservative.
I'd say we're sort of in the sweet spot in the middle there.
But if you look at the full year, our game plan is to continue to deliver that revenue and operating income that we guided when we set out the year and we reaffirmed again at Investor Day.
And that includes a little bit of operating leverage, a little bit of margin expansion.
Now we said we're going for operating dollar growth, not margin growth.
But with that, we do see a little chance here to continue to get a little operating leverage.
So that quarter-to-quarter shift is going to be optically a little misleading.
So back to Michelle's point, focusing on the full year is probably the best thing we can have everybody do right now.
Operator
Our next question comes from the line of Keith Weiss of Morgan Stanley.
Keith Weiss - Equity Analyst
Digging in on the margins a little bit.
This is the first year of really sort of having a big effort behind TurboTax Live.
Is there any appreciable impact on margins that we should be thinking about into Q3 as you kind of ramp up that effort?
And the second question on margins is, with the recent M&A, I'm assuming that's probably pretty small revenues, in fact, not really material.
Is there any materiality in terms of the expense that we're adding into the equation with that M&A?
Brad D. Smith - Chairman, CEO & President
Got it.
Thanks, Keith.
I'll start with the TurboTax Live margins and say, no, there isn't going to be a meaningful impact.
A couple of reasons.
One is we manage margin at the company level and we ask the business leaders to focus on LTV-to-CAC.
And then the second is, as you know, we talk about growing our operating income dollars mid-teens.
And we often joke inside the company that we take dollars to the bank, not percentages.
So with that being said, TurboTax Live is a higher-revenue per return product, and we have a pretty efficient platform we've been able to put out there that hosts over 2,000 experts.
So at $150 to $180 and then with the pricing model we have at the those experts, we do not see this as being margin dilutive to an extent where it's going to bring the overall margin of the business or the company down.
So that's sort of TurboTax Live.
In terms of M&A, 2 of those 3 acquisitions were really sort of acquihires.
They were gone-after talent.
And so we were able to get them efficiently.
And what that does is that, that offsets a recruiting process where we have to go at them one at a time.
So that's really efficient thing, and it wasn't big dollars.
And then basically, what we're getting with the TSheets is there is a slight dilutive effect in terms of how much revenue will hit this particular year because it's a stub year versus the expense.
But it's not enough for us to have adjusted our guidance, so we've baked all that in to the guidance we've given you for the year.
Operator
Our next question comes from Sterling Auty of JPMorgan.
Sterling Auty - Senior Analyst
Just one from my side.
You talked about in terms of the QBO sub growth.
You reiterated the idea of slowing here in the second half as we lap the self-employed.
But I'm just kind of curious, if you back out the self-employed units and just look at the rest of the QBO units, how should we think about the growth dynamics or the growth trends in the rest of that QBO base moving forward?
Brad D. Smith - Chairman, CEO & President
Sterling, we see them continuing at this point up into the right.
I say that with facts behind it.
Our Net Promoter Scores, I have been incredibly excited and impressed with the team as they continue to get at the most nagging problem getting in customers' ways, and they're making improvements to the product.
And this Net Promoter Score now, on average, is a 10-point advantage over the competitors in each of the markets.
We have some markets that we're not completely where we want to be, but other markets, we are far ahead of the 10-point advantage.
And that gave us enough confidence to lean in to a pretty aggressive advertising and marketing campaign, which is really propelling the number of prospects that are coming into the products.
So we seek QBO core, without self-employed, continuing to grow at an accelerating rate.
And then self-employed for us is just a greenfield opportunity that's just icing on the cake.
Sterling Auty - Senior Analyst
So that growth rate has actually kind of tailed a little bit?
So you think it'll reaccelerate from these levels?
Brad D. Smith - Chairman, CEO & President
We -- what we have right now, the answer is yes.
And there is reason to believe, both in terms of the quality of the product and the go-to-market starting to kick in, which we started back in the fall.
As you might imagine, we're getting a little smarter in some of these markets outside the U.S. where we were waiting for product/market fit to kick in.
And so I think as you look about -- and we talked about this business not in the next 90 days, is we're looking at it and looking the next several years, we do see opportunity to continue to accelerate core QBO.
Operator
Our next question comes from Jesse Hulsing of Goldman Sachs.
Jesse Wade Hulsing - Equity Analyst
Brad, historically, you've talked about unit growth kind of being the most important thing for your tax business.
But this year, it seems like there's a lot of ARPU levers, and a lot of which you're doing on the product side is kind of moving upmarket.
Is that strategy shifting?
Is this becoming more of a -- a move up market, ARPU-driven business over the next few years?
Or is the way that you think about this business still very focused on underlying unit growth?
Brad D. Smith - Chairman, CEO & President
Jesse, it's an insightful question, and the answer is it's an and.
We still have a priority that says we want to expand the number of people who have confidence in themselves to file taxes on their own.
So that's expand the do-it-yourself category.
And in doing that, we want to win our fair share of those, which is customer and unit growth.
But the other thing is we have admitted that we've been a little myopic.
There's $20 billion worth of spend in the assisted tax prep method.
And we believe now with the platform that has 2,000 experts answering questions, we can also go after share of dollars, not just share of market.
Now as you might imagine, when you're at a multiyear strategy, in one given year, you may lean more into one area than the other.
And so we're fighting right now a very competitive free market while we're trying to go out and disrupt what we think to be a pretty vulnerable assisted market.
And so you're starting to see a little more ARPU come in, but that has not changed our strategy, which is we think customer growth continues to be the lifeblood long term.
So we think we can do that and grow ARPU at the same time.
Jesse Wade Hulsing - Equity Analyst
So -- and then a quick follow-up, if I may.
Turbo, the new kind of consumer platform.
How has conversion been into that product from early TurboTax filers?
Brad D. Smith - Chairman, CEO & President
Yes, I think your operative word there is early.
We still have a lot of season to play.
But I will share this.
We have been very excited, as have our partners who are already working on the Turbo platform, whether it's [Ask Marcus] or it's Quicken Loans and some of the other partners out there, and we've been in conversations with them.
The quality of the product, the number of people who are opting into the product and the people who are clicking to transfer data after they've completed their tax return is so far ahead -- right now, it is ahead of the expectations we had, and we're still learning as we go.
So right now I would say it's early days, which is sort of what you referred to.
We'll have a better read at the end of the season, but we like the leading indicators.
Operator
Our next question comes from Kirk Materne of Evercore ISI.
Kirk Materne
Brad, I just had one question just on international QBO subscribers.
At the Analyst Day, you talked about you're seeing the right type of CAC rates to -- for a lot of these different geographies that you're going after.
I was wondering if you can just give us a little bit update on how that's going in terms of the cost of going after these subs.
And then I was wondering if there's any real difference now that business has gotten a little bit more critical mass just in terms of the renewal rates on the international base maybe versus the domestic.
Brad D. Smith - Chairman, CEO & President
Yes, Kirk.
So we haven't broken down our LTV-to-CAC beyond what we shared at Investor Day so I can give you qualitative and then we'll once again use that annual opportunity to give you an update on the numbers.
But our numbers are still blending at around 6.9 for desktop in the U.S. for QuickBooks.
And then QBO in the U.S. of 5.5.
And if you blend in the global market, it's 4.5.
So our LTV-to-CAC is still very healthy, all blended, all-in, at 4.5.
Each of the individual countries have an individual target depending upon where they are in their maturity curve.
Countries that are closer to the U.S., like you may think Canada, have a higher CAC target or a lower CAC target, a higher LTV-to-CAC ratio than some of these other countries like France and India, we're in the early days of trying to build the brand and get the product to market.
So we haven't broken out that level of detail.
I can tell you this, when you see us lean in and start to do TV campaigns in markets, which we've done in countries like Australia, the U.K. and Canada, that should be a signal that we like the LTV-to-CAC and we're going to continue to invest in marketing.
When you don't see us doing that, and I can give you those countries, Brazil, France and India, that's because we don't feel we have that number where we want it to be yet.
We want the product to do more of the work right now.
Operator
Our next question comes from Michael Millman of Millman Research.
Michael Millman - Research Analyst
Talking again about TurboTax Live.
Can you give us some quantification as to -- I'm sure you could -- would you give us some quantification as to what you're seeing in terms of retaining those $3 million and picking up from the assisted?
Secondly, just so we have some better grasp of how fast things are improving in the market, tell us what your increase or your change in the latest week was?
And thirdly, could you talk about [RAs]?
Is it the first year you're doing them?
How many have you done this year?
What does it cost you to do them?
And anything else -- and why haven't you gone up to where the market is?
Brad D. Smith - Chairman, CEO & President
Yes, thank you, Michael.
I love, each quarter, the questions you ask.
And I appreciate that you try to go for the things that we sometimes can't reveal, but it's always worth asking.
So let me start with TurboTax Live.
And I'll say what I said a few minutes ago, we are very encouraged, although it's still early in the season, the more complex files -- returns will be filed later in the season.
But right now, I can tell you, on a cohort basis, we like the trajectory of our retention number.
So that, I'll just share.
The second thing I would say is our new user growth looks strong and our sources of new users, which include those who were filing last year an assisted method, is also encouraging.
We'll unpack those numbers with much more definitive detail at Investor Day, which is what we always do.
But I'll give you a little bit of a sneak peek there with just talking in broad terms.
In terms of last week, can't do that.
Want to keep it in an apples-to-apples basis, and this is the second quarter update.
We didn't move the numbers up through February 16 because since the IRS had reported through there, we wanted to at least give you a couple of weeks into February.
But I really don't want to get into sharing things beyond that.
There's a lot of other people who listen to these calls beyond just you and me and I want to try to keep that powder dry.
And then the last piece is the refund advance, or what had been known in years past as refund anticipation loans, what's really happened here is, for a lot of years, as you know, we chose not to be in that category because we felt like it was usury rate and it was taking advantage of customers.
And over the years, a lot of the industry abandoned it as well.
The government frowned on it and we didn't want to be a part of that.
What happened now is a couple of things.
One is with changes in legislation and delays and people like earned income tax filers for their earned income tax credit, happen to wait until later in the season to get a check.
There's an opportunity for us to come back in and in a very consumer-friendly way help those people get access to money, and it's a partial loan, to bridge them over until they get their tax refund.
Now what you see us having in-market is we're testing various levels, $250 partial loan, $500, $750 and $1,000.
And it is 0 interest, no fees.
So there is no usurious rates out there.
We make our money only on the interchange fees on the card and the customer doesn't pay that.
And we're running it right now as a test.
And it's because it still aligns with our principles, and we'll see how it works this year and then we'll decide if it's something we want to go after bigger in future years.
Michael Millman - Research Analyst
I actually meant what does it cost you, not what it cost.
I know it doesn't cost -- you don't charge the consumer.
Brad D. Smith - Chairman, CEO & President
Well, that information, I wouldn't want to share right now because we've got other people who are offering the same thing, and I want to make sure that we keep our cost structure competitive.
But I appreciate you asking the question.
Michael Millman - Research Analyst
And can you be competitive in a 5- to 10-day wait compared to 24 hours?
Brad D. Smith - Chairman, CEO & President
I'm -- are you talking about what we have in the market right now compared to others?
Michael Millman - Research Analyst
Yes.
Brad D. Smith - Chairman, CEO & President
We fully believe that what matters most to the customers, we're going to make sure we're competitive on.
And sometimes features may or may not be important.
But we certainly do know getting access to money in a timely fashion is.
And so that's why this year, we're running tests and experiments to see what are the most important things for customers.
But I can promise you, if that's the most important thing, we won't roll a product out if we can't be competitive.
Operator
Our next question comes from the line of Raimo Lenschow of Barclays.
Raimo Lenschow - Director and Analyst
Two questions.
First, Brad, can you -- a lot of my questions were answered, but the -- can you talk a little bit about the desktop business where you're running on revenue at a very healthy clip and obviously, units are suffering a little bit?
How sustainable is that momentum that you see here?
Brad D. Smith - Chairman, CEO & President
Yes, Raimo.
So we have anticipated for some time now that we're going to see mid-teens decline in units on desktop as we see more customers who come into the franchise opt for the cloud.
In fact, 8 out of 10 now choose QBO over desktop.
And then we also have some customers in desktop that are moving to the subscriber or subscription version of desktop.
In fact, that grew about 8% this quarter.
So when you put in desktop sold through retail and then blend that with those who bought a desktop subscription, the combined numbers were down just about 1%.
So roughly flat.
And we believe that's going to be sustainable.
What's driving the revenue is those that are staying on desktop tend to have more feature functionality, they do tend to have more attach services like payroll and payment and many are QuickBooks Enterprise.
And QuickBooks Enterprise is growing and continuing to grow.
And so that's bringing the overall revenue per customer up, and that's why you're going to see mid- to high-single-digit growth, even with a 15 points decline in units.
Raimo Lenschow - Director and Analyst
Perfect.
And a quick question for Michelle.
On the last few quarters, you were talking about the higher investment levels as you kind of change over the platform, move over to AWS and take -- use the different opportunities to invest more into the business.
Where are you in terms of -- after being in the seat now for a little bit, where are you in terms of, like, kind of pushing on with these investments?
And is there any change coming from you?
Michelle Clatterbuck - CFO
You're right.
We have over this last year specifically, we've talked about how we have focused on really freeing up some of our spend.
We said about 10%.
To then take that, to reinvest it and focus in 4 key areas, one of which, as you mentioned, is transitioning to AWS.
We're also reallocating funds into artificial intelligence and machine learning into our engineering team overall and into our Intuit brand campaign, which you've seen.
From my standpoint, those continue to be, and for the company, continue to be some of the strategic priority focus areas for us.
And so we're going to continue to increase or have that spend reallocated over this year.
And then as we go into the summer, we'll go through our planning process, where we always look at what our top priorities are for spending.
Operator
Our next question comes from the line of Siti Panigrahi of Wells Fargo.
Sitikantha Panigrahi - Senior Analyst
Yes, just going back to that payroll and payment.
I know you guys stopped giving the attach rate.
But just wanted to understand the trends you are seeing on the payroll and payment to QBO business and how strategic those 2 business.
Brad D. Smith - Chairman, CEO & President
Yes, we believe both those businesses are strategic.
There are important problems that small businesses need to have solved in a simple and elegant way.
And we continue to like the fact that we're seeing online ecosystem revenue in aggregate grow from 35% last quarter to 39% this quarter.
And of course, in there is not only the accounting, but also the payroll on the payments numbers.
Now we would tell you that we remain focused on trying to accelerate those results.
There's lots of things our teams are working on inside, but there is no new news in terms of payroll and payments besides what we shared with you in the fall.
Sitikantha Panigrahi - Senior Analyst
And just asking on the Turbo capital that you guys lost last year.
Is there any update or anything that you have seen initial response from your customer base?
Brad D. Smith - Chairman, CEO & President
It continues to be a forward-momentum business.
In fact, we're spending time in the upcoming board meeting in May talking about the exciting lessons we've learned so far.
The thing that gets us most encouraged is those that are getting loans through QuickBooks Capital, 60% of them were considered unlendable by other financial lenders up til this point.
So we're going after a category and a market that isn't being served well.
And we like the economics of the business.
So right now, nothing that we would reveal that's more specific than that other than you ought to hear a general tone.
And I believe that we think this is a real opportunity that we'll continue to lean into.
Operator
Our next question comes from the line of Brad Reback of Stifel.
Brad Robert Reback - MD and Senior Equity Research Analyst
Brad, the online ecosystem sort of pretty significant sequential acceleration on a much harder comp year-over-year.
Can you maybe dig into what was driving that?
Brad D. Smith - Chairman, CEO & President
Yes.
I would say, Brad, there's 2 things driving it.
One is as we continue to improve the quality of the product, then we're able to back off in some of the non-U.
S. markets on super aggressive discounts and promotions.
I would tell you upfront that our teams and we leaned into that early on to get customers on the platform.
And as we've improved the product, we found it less important to do that.
So I think we're getting a little wiser in our discounting.
And then the second thing I would say is we're building out the ecosystem.
So we're getting healthier ecosystem results.
Our payments results, I'm very excited about.
Our teams continue to lean in there.
Payroll, we're continuing to push ahead and we're getting learnings every day.
And so I think it's the aggregate of those 3 things that are helping us drive ecosystem revenue.
Operator
Our next question comes from Jim MacDonald of First Analysis.
James Robert MacDonald - MD
Yes, guys.
I just want to follow up on that last one.
And you're now at 39% online growth.
You're talking about over 30%.
Should we expect you to raise your long-term view for online growth?
Brad D. Smith - Chairman, CEO & President
Thanks, Jim.
You sound like me when I sit with our teams and they tell me they're finding results and I want to raise their quota.
Honestly, what we try to do right now is we try to peg a multiyear objective that is both aggressive but also something that we think we can sustain for more than a couple of quarters.
And so right now, what I think is most important is that we keep the team focused on 40% subscriber growth and 30% ecosystem revenue growth.
That produces an incredibly healthy business and a very strong opportunity for the company to continue to grow at the rates we've talked about.
Now if we see a continuing trend that is way above that 30% and we think that's sustainable, then we will certainly both have that conversation inside, and then talk to you about it at an event.
But right now, I don't think that one quarter going 35% to 39% is enough for us to say, "Let's raise our long-term outlook." But it certainly is encouraging and we like it and we're going to continue to lean in to see how far we can push it.
James Robert MacDonald - MD
Great.
And my follow-up is, on TSheets, any thoughts you can give us on how you plan to run that business differently at all?
Or what you plan -- any plans for TSheets now that you own them?
Brad D. Smith - Chairman, CEO & President
Yes, thanks.
You knew TSheets and the accounting profession knows them well out there too, is they are a great company.
They have a world-class leader in Matt Rissell and they have a top-performing Best Place to Work in their home state.
And they have really high Net Promoter Scores with accountants and with business owners.
Right now, our game plan is to do no harm in terms of their culture and to look for ways where we can accelerate their growth by having them actually get access to our large customer base as well as some of our infrastructure.
So we have a very thoughtful integration plan.
We have learned over the years that we can bear hug you and squeeze all the entrepreneurial spirit out of you, which is not good.
We've also left Iowans our there with absolutely no integration, and that hasn't been helpful either.
So we've got a hybrid approach.
I really like how the team is approaching it.
But right now, we like that business.
They're on a good trajectory and they've got a great leadership team.
Operator
Our next question comes from the line of Jennifer Lowe of UBS.
Jennifer Alexandra Swanson Lowe - Analyst
Really, a quick one for me.
Looking at the QuickBooks Online revenue relative to average subscribers in the quarter, it looks like that metric, the average -- the implied average price per subscriber was probably the best we've seen in a number of quarters now.
And obviously, you saw a lot strength in self-employed and international, which tend to be lower ASP.
So I'm just sort of curious what the dynamic is there?
Why it looked a little bit better this quarter on the pricing front?
And whether that's something we should see as more sustainable or more of a one-quarter phenomenon?
Brad D. Smith - Chairman, CEO & President
Yes, Jen.
I would say that the numbers we want to continue to reinforce, so the 40% subscriber growth and the north of 30% on ecosystem revenue.
And then that ARPU number is going to move up and down in particular in any given quarter based upon mix.
Self-employed, core QBO U.S., QBO non-U.
S., now we're getting a little wiser on discounting strategies outside the U.S. and a few markets where we're seeing strong product/market fit.
And I think what you're seeing this quarter is just a healthier mix of core QBO.
Self-employed, still growing.
But we're also getting wiser with the discounting strategy.
And I think it's just giving you this optic that says that's looking good.
I will tell you, the trend line, I think the teams are doing a really good job of getting after LTV-to-CAC.
And if we can improve that for every cohort, over time, the ARPUs will move in a good direction.
But right now, I think this is just an optic of what happened in the last 90 days and what the mix of customers were.
Operator
Ladies and gentlemen, I'm not showing any further questions.
Would you like to close with any additional remarks?
Brad D. Smith - Chairman, CEO & President
Yes, sure, Latif.
I'll keep it short.
I want to thank everybody for your questions.
We learn a lot from the things that are on your mind and we're looking forward to engaging with you in the after-hour calls as well as coming out and seeing you in conferences in the coming weeks.
I'll just say we feel like we've got some strong momentum as we enter the second half.
At the same time, we've been in the business long enough to know there's plenty of time left on the clock.
So we're going to have to stay focused on execution.
I really appreciate several of you calling out how good it is to have Michelle in her role full time.
It's been a wonderful transition, and we're looking forward to the future with her.
And with that, we'll speak with you soon.
Take care.
Operator
Ladies and gentlemen, thank you for participating.
This concludes today's conference call.