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Operator
Good afternoon.
My name is Latif, and I will be your conference facilitator.
At this time, I would like to welcome everyone to Intuit's second-quarter FY16 conference call.
(Operator Instructions)
I would now like to turn the conference over to Matt Rhodes, Intuit's Vice President of Investor Relations.
Mr. Rhodes?
- VP of IR
Thank you very much.
I appreciate it.
Good afternoon, everyone, and welcome to Intuit's second-quarter FY16 conference call.
I'm here with Brad Smith, our Chairman and CEO, and Neil Williams, our CFO.
Before we start, I'd like to remind everyone that our remarks will include forward-looking statements.
There are a number of factors that could cause Intuit's results to differ materially from our expectations.
You can learn more about these risks in the press release we issued earlier this afternoon, our Form 10-K for FY15 and our other SEC filings.
All of those documents are available on the investor relations page of Intuit's website at Intuit.com.
We assume no obligation to update any forward-looking statements.
Some of the numbers in this report are presented on a non-GAAP basis.
We've reconciled the comparable GAAP and non-GAAP numbers in today's press release.
Unless otherwise noted, all growth rates refer to the current period versus the comparable prior-year period, and the business metrics and associated growth rates refer to worldwide business metrics.
Also, all reported results and guidance, except GAAP net income and EPS, exclude Demandforce, QuickBase, and Quicken, which have been declared held for sale and reclassified to discontinued operations.
A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends.
And with that, I'll turn the call over to Brad.
- Chairman & CEO
All right, thank you, Matt, and thanks to all of you for joining us.
We are out of the gates strong in the first half of FY16.
We grew revenue 23% in the second quarter, exceeded our guidance across the board, and we're on pace to deliver against our full-year outlook.
Now, we know tax is on everybody's mind at this point in the year, so let me start there first.
Overall, our tax strategy is on track.
We are focused on expanding the do-it-yourself software category, while driving customer growth and share gain, particularly in the simple returns segment.
TurboTax online units grew 12% through February 20, with total units up 9%.
We are growing our acceptable e-files season to date faster than the category, which implies that we are once again taking share.
Our growth is being driven by product innovation, as we continue our journey to reimagine tax-preparation.
This year, TurboTax expanded its data import capability and pursuit of taxes are done.
Approximately 75% of taxpayers will be able to digitally import W-2s directly into the product this year, up from 68% last year.
TurboTax securely imports tax information directly from more than 1.4 million employers and financial institutions, saving considerable time, and improving accuracy for the taxpayer.
This season all mobile and online customers can snap a photo of their W-2, and TurboTax will import the information into their tax return, whether they're on a phone, a tablet, or a computer, which also saves time and reduces errors.
Our TurboTax SmartLook feature is resonating with customers.
This new feature quickly connect users with TurboTax experts, who will answer the questions in real-time, completely free.
And for the second consecutive year, Americans with more straightforward tax situations are able to use TurboTax to file both their federal 1040-A or their 1040-EZ returns as well as their state returns for free.
This is a highly compelling offer for the 60 million Americans, many of whom live paycheck to paycheck, and count on their tax refund as the biggest check that they will receive all year.
I am really excited about our pace of innovation.
While there's plenty of time left on the clock, if you look at the scoreboard so far, you'll see that IRS data through February 19 shows the self prepared e-files were up about 3%, contrasted with assisted e-files being down 5%.
And as I mentioned earlier, our e-file growth and other third-party data indicates that we are gaining share so far this season.
Looking beyond TurboTax online, our TurboTax desktop units are roughly flat, and the data suggests we're gaining share and winning back customers who may have gone elsewhere last year.
On the pro tax side of the business, we've seen positive early trends in customer acquisition and returns growth, as well.
As I always say at this time of the year, it's early in the season for our tax businesses, but I like the strong start that we've delivered so far.
We're staying agile, and I'm very pleased with our product and our customer experience.
Now, let's talk small business.
We continue to generate strong new user growth in our online ecosystem.
Over 80% of QuickBooks online customers were new to the Intuit franchise once again this quarter.
Total QuickBooks paying customer growth was also healthy in the quarter, as our desktop business posted strong results as well.
QuickBooks Online continues to build momentum.
Total QuickBooks Online subscribers grew 49% in the second quarter.
This resulted in the addition of nearly 100,000 QBO subscribers in the quarter, bringing us to 1.257 million paid subs worldwide at the end of January.
Roughly 50,000 of our QBO subscribers are using QuickBooks Self-Employed which is up from 35,000 last quarter.
Outside the US, QBO subs grew roughly 80% to 230,000 paying subscribers, which is in line with our expectations.
We remain focused on growing customers globally.
We've built good momentum in the UK, Australia and Brazil, and we recently went live in France.
We continue to get smarter as we expand our global footprint.
We're tuning the local game plan in each country to achieve our targets for lifetime value, versus customer acquisition costs.
Near-term this is dampening subscriber growth a bit in India and in Canada, but we have clear plans in place to drive healthy profitable growth in these two markets over the long term.
Finally, our expanding QBO ecosystem gives us confidence that growth will remain healthy.
85,000 accountants who use the accountant version of QBO also have at least three clients using QuickBooks Online.
That's more than double the number of accountants with at least three clients versus last year.
And we now have over 2,000 apps that integrate with QBO in our marketplace, which is more than double the number we had a year ago.
13% of QBO subscribers are now using a third-party application, up from 8% 12 months ago.
We know that retention of a QBO customer who also uses a third-party app is better, which increases lifetime value.
The QBO subscriber growth remains near 50% this quarter, so we remain confident in our full-year outlook, as well as the outlook we gave for FY17.
In fact, we saw QBO subs growth during the last quarter of this month of this quarter become a peak for us, and that is a good news story, because that is the peak season for adding QBO subscribers.
As a result, we're raising the low end of our QBO subscriber outlook for the remainder of this fiscal year.
The range is now 1.475 million to 1.5 million subscribers.
Now, as a reminder, at investor day, we shared our expectation that QBO subscribers would grow better than 40% on average between FY15 and FY17, and that would enable us to exit FY17 with between 2 million to 2.2 million subs.
Given this quarter's performance, we remain absolutely on track to deliver against this longer-term outlook.
So when you hit the total key, it has been a strong first half of the year.
I'm inspired by our team's commitment to reimagine the tax prep experience in both our consumer and our professional tax businesses, and there's much more innovation in store from these teams over the next few years.
And in small business, customer growth remains strong, as we continue to focus on global customer acquisitions, enabled by our cloud solution.
So with that overview, I'm going to turn it over to Neil to walk you through the financial details.
- CFO
Thanks, Brad and good afternoon, everyone.
For the second quarter of FY16, we delivered revenue of $923 million, up 23%.
Non-GAAP operating income of $114 million, versus a loss of $22 million a year ago.
GAAP operating income of $42 million versus a loss of $89 million, non-GAAP earnings per share of $0.25 versus a loss of $0.06 and GAAP earnings per share of $0.09 versus a loss of $0.23 last year.
These results reflect the changes we have made to our desktop software offerings in FY15, resulting in ratable revenue recognition from that point forward.
Turning to the business segments, total small business segment revenue increased 7% for the quarter.
Small business online ecosystem revenue grew approximately 23% for the quarter, as customer acquisition in our online ecosystem continues to drive growth.
QuickBooks online subscribers grew 49%, online payments customers grew 5%, and online payments charge volume grew 17%.
Online payroll customers grew 17%.
I know some of you have been tracking QBO subs and the product itself.
You should be aware that due to a one-week lag in the data, it's not always a good indicator of where we will end for the quarter.
You also have to consider variability from marketing and pricing tests, seasonality, and other data and timing issues when looking at the subs number.
Our second and third fiscal quarters are our strongest seasonally, as accountants drive adoption during tax season.
Switching to desktop, total desktop ecosystem revenue increased 3% for the quarter.
QuickBooks desktop units increased 14% in the second quarter.
Our strong desktop performance was driven by our pricing and promotion strategy.
And for the full fiscal year, we expect desktop ecosystem revenue to be up slightly versus last year.
Consumer tax revenue was up 29% versus the second quarter last year.
Consumer tax revenue is significantly higher than last year, reflecting a shift from the third quarter to the second quarter, primarily driven by an extra weekend day in January this year.
We still expect revenue growth of 5% to 7% for the full year.
We're focused on execution for the remainder of the season, to grow the category, and expand our share.
Our pro tax group revenue grew to $84 million, driven by changes to our desktop offerings, where revenue is now recognized ratably as services are delivered.
For the third and fourth quarters, ProTax revenue should be roughly the same as it was in FY15.
We continue to take a disciplined approach to capital management, investing the cash we generate in opportunities that yield an expected return on investment greater than 15% over five years.
We repurchased $455 million worth of shares in Q2, and $900 million remained on our authorization as of the end of the quarter.
Our cash and investments balance was $334 million at the end of the second quarter.
On February 1, we secured $1.5 billion in debt financing, including a $1 billion revolver, and a new term loan of $500 million.
One strategic use of this debt was the purchase of our San Diego campus, which we've previously discussed.
Other potential uses include share repurchases, and acquisitions that closely align with our strategic priorities.
Our Board approved a $0.30 dividend per share for our third fiscal quarter, payable on April 18.
This represents a 20% increase versus last year.
And one final note on capital allocation, we expect the process to sell Demandforce, QuickBase and Quicken will be completed this fiscal quarter, with total proceeds of approximately $500 million.
We expect to report GAAP-only gains when these sales close.
We provided our guidance for the third quarter in our press release.
We also reiterated our full-year revenue, operating income, and EPS guidance.
As a reminder, we expect to provide a final TurboTax unit update in late April after the tax season ends.
And with that, I'll turn it back to Brad to close.
- Chairman & CEO
All right.
Thank you, Neil.
We're pleased with our performance in the first half of the fiscal year, and based on these results, we're confident in our ability to deliver on the back half of the year, as well.
Now, we recognize the macro environment looks choppy, but if you look back over the three-plus decades as a Company, it is during uncertain times that our products are needed most by our customers.
They still need to file their taxes, pay their bills, and look for ways to stretch their hard-earned dollars as far as they can, and we've never been in a stronger position to serve our customers.
Over the past several years, we've transformed from a North American desktop software company to a cloud-driven global product and platform company, and that heavy lifting is now behind us.
That's why we're continuing to play offense, investing in innovation to fuel customer growth.
We have lots of opportunity in front of us, and we remain deeply committed to accelerating both customer and revenue growth.
But it all starts with great people, and as always, I want to thank our employees for their hard work and their ongoing focus.
On the subject of great people, as a part of this earnings release we announced the decision to rotate the general managers in our consumer tax and our small business units following the tax season.
Effective May 1, Sasan Goodarzi will take over as the head of the Small Business Group, and Dan Wernikoff will assume responsibility as the general manager for our consumer tax business.
This commitment to leadership mobility is consistent with Intuit's historical practice.
As we accelerate our transformation to a single ecosystem, strengthening and developing senior talent to possess a deep understanding of all aspects of the ecosystem is more important than ever.
Intuit's future success centers on our ability to solve important two-sided interactions, in ways that deliver tremendous benefits for both sides.
This rotation will enable Dan and Sasan to develop deep empathy for each of Intuit's core customers, as well as a better understanding and an appreciation of our collective products and technologies across the Company.
We're able to implement leadership moves like this from a position of strength.
We've built deep talent benches.
We've developed great momentum, and we have clear visibility and strong outlooks in both small business and consumer tax.
I'm excited to watch that momentum continue as Sasan and Dan bring a fresh perspective and a new set of capabilities to their respective teams.
So with that, Latif, let's open it up and let's hear what's on everyone's mind.
Operator
(Operator Instructions)
Raimo Lenschow, Barclays.
- Analyst
Congrats to a great second quarter.
Two quick questions.
First, you talked about the desktop numbers being better, and driven by price and promotion, but we also saw better unit numbers there.
Can you talk a little bit about the trends there?
And then the second question was on the QuickBooks Online ARPU.
If I do the calculation there, this was the second quarter where ARPU actually started to go a little bit higher.
So the question is, are we on the trend back upwards again, or do I need to be aware about other drivers here?
Thank you.
- Chairman & CEO
Thank you Raimo, this is Brad.
So let me start with desktop units.
The good news is we've been able to continue to drive strong QBO subscribers, 49% and over 80% of those are new to the franchise, while also growing our desktop units 14%.
And what we've basically learned is last year, we had tried to raise the price on desktop from $199 to $249, and we thought that might accelerate the migration to QBO.
That didn't happen.
In fact, we didn't see my graders accelerate.
What we did see though is upgraders and those that were using existing desktop delaying their purchase.
So throughout the balance of last year we tested $199 price promotions, and we saw a really strong results.
What we saw was it had no impact at all on QBO, there was no cannibalization, but what it do is it actually incented people to actually upgrade to the newer version.
And so what you're seeing happen now is we have the ability to continue to accelerate QBO, continue to get existing desktop customers to move up to the newest version, and that's the best of both worlds.
And so that's what's happening with desktop units, and as you heard, we plan -- we actually anticipate that desktop units and revenue will be up slightly for the year now.
The second question was on QBO and average revenue per user.
As you know, we shared at investor day, we're solving for total revenue growth and subscriber growth, and our targets are 25% to 30% in revenue, and then about 40% subscriber growth, and that will get us to the targets we provided for FY16 and FY17.
I do say however that we do see opportunities for ARPU to continue to accelerate over time.
If you remember, we talked about a four-year customer comes in with a period of time where they have a trial and a promotional price.
Once they move into the 13th month on the product, that ARPU goes up for that customer about 50%.
So as more of these new customers start to age, we see a natural tailwind in ARPU.
And of course we continue to get smarter in how we do attach services like payroll and payments.
So we do see upside opportunity down the road, but for us ARPU is really an output metric.
We want to stay focused on total revenue growth and customer growth, and then over time, we think by executing well, ARPU will improve.
And we'll give you an update on ARPU in the next investor day, but we don't tend to focus on that on a quarterly basis.
- Analyst
Very clear.
Thank you.
Operator
Brent Thill, UBS.
- Analyst
Brad, you mentioned the share gains that you're seeing early out of the gate here.
I'm just curious if you could help everyone understand where you're seeing those share gains, and perhaps maybe where you think there's more room, where you feel that you could be doing better on tax?
And for Neil, could you talk a little bit about the attach of payment and payroll?
And it looked like on the payments side, was a little bit lower than some had thought.
Can you give us a sense of what may be dragging that down?
Thank you.
- Chairman & CEO
Brent, this is Brad.
I'll take the first one on share gains.
So with the IRS the data being published through February 19, they are showing that total returns received are down about 1.3%.
They're suggesting that the self-prepared returns, the do-it-yourself category is up about 3% season to date, and the assisted is down 5%.
If you do all the translation and machinations of that, that would suggest that the do-it-yourself category has picked up a little more than 2 points of share from assisted so far.
Now, in the back half of the season, we'll see assisted get a bit stronger as more complex returns come in, but the good news is the DIY category continues to take share from assisted.
Then the question is, what about TurboTax share inside that category, and let me say, we have not seen this strong of market share advances at this time of the year in my recollection, and I've been here for a while.
So right now, season to date, we're a little over 3.5 points of market share, and we're seeing market share increases in TurboTax Online, we're seeing market share increases in TurboTax desktop at retail, and we're also seeing an increase in the number of Free File Alliance customers using TurboTax, so it's across the board.
And then your question is where could we do better?
Well, we're always constructively dissatisfied, but I have to tell you right now I feel really good about the product innovation the team has put out into the market.
I love the reaction to our advertising and our marketing campaigns.
I love the fact that we've taken a leadership role in fighting security, our cyber fraud, and leading the security efforts across the industry.
And of course we have opportunities to continue to make sure we're answering phones faster, there is places in the product we always want to make easier for end-users, and the team's all over that.
But by and large, I feel really good about our TurboTax execution so far.
- CFO
And so Brent, moving to your attach question, there's really two things that are at fact there in play.
One is the seasonality of the business.
If you look back at the same quarterly trends from 2015, you'll see that Q1's a high point for us, attach rates tail off a little bit in Q2.
Probably the bigger factor though is that we are including the self-employed units this year in the numbers, and they were very small last year in Q2.
And those are typically earlier businesses, self-employed sole proprietors who don't have the same attach opportunities as our other QBO base overall, but those are the two main things to watch and understand the attach rates and payments in Q2.
- Analyst
Thank you.
Operator
Walter Prichard, Citi.
- Analyst
It's Steve Rogers on for Walter.
Just wanted to see what you were seeing with the overall growth in the tax market, with returns being down, maybe we could start there.
And then also with fraud, do you think that's playing a factor in the market growth year to date, or is it just seasonality?
- Chairman & CEO
Thanks, Steve.
It's Brad.
So what we see every year is the tax business is always hard to predict in terms of total returns filed.
There's macro trends that you can go back and look at over a decade, where there's just more procrastination.
As tools become easier to use, people's 1099 and W2s tend to come out a little bit later.
They tend to wait a little further into the season to file their taxes.
And so that's been one thing that just continues, and it has been doing that for the last 10 years.
The second is the good news is, with the IRS data that came out through February 19, this past week looks like returns actually went up about 3%, so even though we got out to a slow start, it brings the total season to date down to about 1.3 below prior-year, so I think you're starting to see momentum pick up.
The question behind your question, and I heard you ask it was fraud.
I think collectively we as an industry and the government are absolutely making an impact on fraud.
Now, whether or not that actually is correlated with the number of filings that have been filed so far, we won't know till the end of the year, when the IRS and the states actually tells us how many of the returns were fraudulent, but I can tell you right now, we have collectively leaned in.
We've added 23 data schemas and protocols, we've strengthened the passwords, we've added opportunities to share information at a federal and state level between the private industry and the government, and we are starting to adopt a framework called Knit and I think all that is having an impact, and that is good news for all of us.
But right now, I think the season's still playing out, and I think it's just the combination of procrastination, and then we'll see how much of it ends up being having an impact on fraud.
- Analyst
Great.
Thanks.
Operator
Keith Weiss, Morgan Stanley.
- Analyst
This is Sanjit Singh sitting in for Keith.
Wanted to toggle back to international QBO and get a sense of what's driving some of the deceleration there.
It sounds like you pulled back a little bit in India and Canada.
I wanted to see what your thoughts were longer-term in those two countries, and what are you seeing outside of Canada and India?
What's your traction in the UK, Australia, maybe Germany?
Your outlook on the international side?
- Chairman & CEO
Okay, Sanjit.
This is Brad.
I would say first of all overall we feel very good about our global progress, and I mentioned the countries, the UK, Australia, Brazil, where we made an acquisition last year with a company called ZeroPaper and now we just ported that onto the QBO platform in February, and of course we opened up France.
And overall it's up 80%.
We have over a 0.25 million paying subs, a lot more in the pipeline and trial periods, and using the product.
So that looks very healthy.
I did mention the two countries you wanted me to drill deeper on, Canada and India.
I'll start with Canada.
Canada's about 30% of our global units today, and what really impacted its growth rate this quarter is last year, we had tried a test of putting QuickBooks online in retail stores.
You would go and purchase it, just like you would a box.
You would come home and then you would activate it hopefully.
And while that drove subs, we did not like the retention rates.
In fact we saw attrition was higher in that particular channel.
We ran a similar test in the US.
So we didn't feel those were good quality leads, we didn't think that was a good effective cost to acquire customers, so we pulled that out this year.
And we have a little bit of a grow over on that.
But the underlying health of the Canada QuickBooks online business is strong, we simply have pulled out a channel, and now we're going to have to grow over it.
India's a little different.
To be very candid with you, our product in India, we had more work to do to get it compliant.
We've now added two scrum teams of engineers, we've also pulled back on marketing just through the accountant channel, and we're starting to go more direct to small businesses, and so that ones in a little bit of a pivot.
I feel really good.
We have 1,000 engineers that worked in our India development center, and they are all passionate about helping get QBO localized, and we have a lot of good end market knowledge.
We're simply in a reset mode there.
It's small enough part of our mix it's the perfect time to learn new lessons and to get readjusted and we are committed to both Canada and to India over the long-term.
We're just in a matter right now we're making adjustments to the channel in Canada, and we're making sure the product is compliant in India.
- Analyst
Great.
One quick follow-up on payroll attach, and payment attach.
Other than including QuickBooks Self-Employed, in the denominator, is there anything that you're seeing in the market that's changing your view in terms of what type of attach rate you can ultimately achieve?
- Chairman & CEO
No.
In fact, we're still seeing healthy performance there.
The number's 21% of all new customers attaching payroll, 8% this quarter attach payments, that's because of the seasonality thing that Neil walked through.
But when we actually look at the penetration rates and the opportunities for customers to come in, and we manage the cohorts, the 90-day cohorts, we see real strength in attach opportunities, and so there isn't anything in the external market.
This is just a matter of us being able to execute quarter to quarter and continue to get smarter each time we move forward.
- Analyst
Great.
Thanks so much.
Operator
Scott Schneeberger, Oppenheimer.
- Analyst
Brad, a couple tax questions up front, this delay in the IRS start, looking at what you would deem ACA returns versus non-ACA returns, are you seeing that as anything characteristic just in one of these procrastination, and maybe late forms?
- Chairman & CEO
Scott, we honestly just don't see any impact of ACA on any customers' decisions, whether it's which way they choose to file their taxes, or when they choose to file their taxes.
It continues to be a very high converting area for us on TurboTax.com.
This year, as you know, about 90% of tax filers, whether they last year qualified for a 1095-A and this year they got a 1095 B or C form, which is a form that they need to have to basically say that they have insurance, it hasn't had any impact.
You can see we came out of the gate strong, and so we're seeing on the pro tax side of the business where we have an assisted method, similar trends.
We see good healthy start to the season, so we don't see any impact from ACA, and we don't think that's what's causing any sort of IRS delays from our perspective.
- Analyst
Thanks.
A follow-up still on the TurboTax category.
Two separate questions, the desktop strength in TurboTax if you could elaborate that?
And then one additional, the volume and revenue relationship for consumer tax growth this year.
Obviously you're trending quite well in volume right now, maintain the guidance for the year.
If you could address the relationship as you see the year play out?
Thank you.
- Chairman & CEO
So on TurboTax desktop strength, as you know, we learned a pretty tough lesson last year.
We have made some product changes in the early part of last season that honestly angered our customers, and last year, we gave them the $25 difference in what they would have been able to get for a Deluxe product versus what it required them to move up to Premier, and we made a promise we would return the desktop product line-up features to the way they had been, and we did at this year.
We kept our promise.
And we had an aggressive campaign to go out against any customer we thought that we might have lost to a competitor, and quite frankly, our data shows that we're getting them back.
In fact, our conversions from our competitors are up 3X in the desktop business.
Our share is up a couple of points in retail, and the Net Promoter in the desktop business is up 13 points year-over-year.
So I think this is about us learning a tough lesson, we made a mistake, we recovered well from it, and our customers came back and said, great, we're back with TurboTax again.
In terms of volume relationship, our goal was always to expand the category, and then to grow customers faster than revenue.
As you know, ultimately over time those customers' tax situations will become more complex, and over multiple years we can maximize the lifetime value.
So right now, we're seeing good solid growth in units as you heard us report today, 9% overall and 12% in TTO, TurboTax Online, and while we're still maintaining our guidance of 5% to 7%, we really like the trends so far this tax season and we think that ratio will continue to play out, with more units coming in faster than revenue for the balance of the season.
- Analyst
Thanks, Brad.
Operator
Ross MacMillan, RBC Capital.
- Analyst
Brad, I had a question just on the QBO adds, so it was a good number, ahead of your plan.
When I do the mix, I think the core domestic, ex self-employed were actually down a little bit year over year, in terms of net adds.
That's the net you -- and I was just curious, you run different promotions, there's different ways for you to manage that.
How do you think about that net add number?
And the real question is there anything that we're bumping up against in terms of a limit on how many domestic, what I call core non-self-employed adds that you could add each quarter?
I'd love your thoughts.
Thanks.
- Chairman & CEO
Thanks, Ross.
I will start with, we feel good about the overall QBO ads.
We certainly had a couple of countries outside the US, Canada and India that I just spoke to, but by and large, the international businesses are doing really well.
And we like our momentum in the US.
In fact, we just crossed 1 million active paying customers in the United States, which is a major milestone.
In terms of opportunity ahead in total addressable market, there's about 29 million small businesses in the US.
If you back out the self-employed, you're still looking at the neighborhood of between 8 million and 12 million, and we currently have 1 million that are using QuickBooks Online.
So we aren't running out of any sort of opportunities to grow.
It's just a matter of us continuing to lean in and execute, and we're seeing improvements in our Net Promoter scores, we're seeing a lot of good traffic coming to QuickBooks Online, and we're seeing improved conversion rates.
So from a quarter-to-quarter perspective, as Neil said you have some seasonality that kicks in.
Sometimes small businesses come in one quarter and then the next quarter you may see a little bit of ebb and flow.
But overall we feel good, which is why we have raised the low-end of our guidance, and we're reaffirming our 2017 outlook.
We really like the momentum.
- Analyst
Great.
One follow-up on the desktop side, has anything changed in terms of how you think the desktop business will play out over the path to 2017 and 2018, given that you're starting to see unit growth again?
I know there's a price dynamic, but I'd love your thoughts around how you think that plays out medium-term.
- Chairman & CEO
Ross, I think we started to get wiser about our multi-year outlook last year, and we shared it with you as, good news is, we're getting more of our QuickBooks Online users that are new to the franchise, which means we're expanding the category.
We were getting fewer customers from desktop to migrate over, but since we are talking about lifetime values and profitability, they are pretty equivalent on both sides, so we just want to make sure they stay with us, they don't go anywhere else.
But one of the things we learned last year is by raising the price to $249, we basically had customers staying but not renewing on their desktop, and they weren't moving to QBO, and that was actually a lose for us.
And so our promotional pricing now basically says, we're going to keep those people who want to stay on desktop at least active, continuing to buy from us and use the newest version and get the best product, and we're going to continue to lean into QBO.
And I think what you see happening overall is the best of both worlds.
I think ultimately you're going to see a portion of customers still on desktop in 2017, 2018, and I would go all the way out to 2020 and further.
There's just a group of people that are going to want to stay on desktop.
We want to make sure they're using the most recent version and continuing to buy from us, while we continue to open up the category with QBO.
And so I think that's the only difference to our outlook, is we hope to have more active customers on desktop, while we continue to add new users in QBO.
- Analyst
Great.
Thanks again and congrats on the start strong start to the tax season.
Operator
Michael Millman, Millman Research.
- Analyst
More on tax, to what extent do you think that the reduced growth industry numbers on do-it-yourself is caused by the slower pick-up in returns?
Also, following up on Scott's numbers questions, has there been a change, and to what extent in the ratio, yours now, free versus paid?
And maybe you can give us some idea of where the California suits on racks stand, if they're still going on?
- Chairman & CEO
Okay.
I'm going to ask you to repeat your first question because I'm not sure I got the essence of it, which was you said reduced growth due to slow pick-up --
- Analyst
IRS numbers show reduced growth, as you said it was up 3% this year.
Last year, was up 6.7%.
So there's been reduced growth.
Do you think that early on was a consequence of the slower refund pick-up early in the year?
That was the first question.
- Chairman & CEO
I got it.
And I got the other two.
Thank you for clarifying, Michael.
I appreciate it.
Right now, it's hard to describe, because none of us really know, it's only conjecture, is why are the number of returns being filed with the IRS down 1.3% season to date?
We'll have hypotheses, but the good news is we know that come April 18, and yes, there actually is an emancipation day this year, so instead of April 15 being the day, since it happens over the weekend, everyone has until Monday, April 18.
And so the good news is people are going to have to file their taxes by then, so what we look at is the ratio, how many shooting to sending their taxes in through a self-prepared method versus assisted.
And we really like the fact that right now, season to date, 2% of the total market are leaning more to self prepared than they are assisted.
So I think it's probably a safe assumption to say any year-over-year comparisons are probably driven by the fact that fewer people so far have filed their returns versus last year.
But the good news is the ratio of people leaning into do-it-yourself versus assisted continues the trend we've seen for the last 10, which is more people are filing taxes on their own now than going to somebody to do it for them.
In terms of changes in free and paid, we have had a really strong campaign for two years in a row, in absolute zero.
And as you saw last year, not only did it drive unit growth and share gains, we actually exceeded our revenue guidance last year.
So there's a monetization model behind that, that we're super excited about.
This year in terms of mix, free is up a couple points more than it was last year, and that's in alignment with our guidance, and so we feel very good about the free to pay mix, and honestly we feel even better about our monetization this year, because we learned a lot from last year's program.
So I'm feeling good overall about free to pay.
California racks, actually good news is, we have our General Counsel sitting here, so Laura Fennell, is there any update we have on the California situation?
- General Counsel
We don't right now.
- Chairman & CEO
I guess that was a clear attorney answer.
We don't.
So I don't have anything to share for you there, Michael.
- Analyst
Do you have any target date as to when something will occur?
- Chairman & CEO
On that last question, on the California situation?
- Analyst
Yes.
- Chairman & CEO
No.
We haven't been notified by anyone in the industry.
And so we don't have any knowledge of what's going on there.
No.
- Analyst
Appreciate it.
Thanks, Brad.
- Chairman & CEO
All right.
Thank you, Michael.
Appreciate it.
Operator
Gentlemen, as there are no further questions, would you like to close with any additional remarks?
- Chairman & CEO
Yes, Latif.
Thank you.
I want to thank everybody for your questions today.
As you can tell, we're encouraged by the strong start and momentum we've built up.
I have to say we're really competitive, so we're looking forward to the remainder of the tax season and our fiscal year, but we are feeling quite confident in our full-year outlook, and so I want to thank everybody and we look forward to speaking with you soon.
Take care, and have a great afternoon.
Operator
Ladies and gentlemen, thank you for participating.
This concludes today's conference call.