阿卡邁科技 (AKAM) 2013 Q3 法說會逐字稿

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  • Operator

  • Good day, ladies and gentlemen, and welcome to the third-quarter 2013 Akamai Technologies, Inc.

  • earnings conference call.

  • My name is Regina and I'll be your conference operator for today.

  • At this time, all participants are in a listen-only mode.

  • Later, we will be conducting a question-and-answer session.

  • (Operator Instructions) Today's event is being recorded for replay purposes.

  • I would now like to turn the conference over to your host for today, Mr. Tom Barth.

  • Tom is the head of Investor Relations.

  • Please go ahead.

  • Tom Barth - Head of IR

  • Thank you, Regina.

  • And good afternoon and thank you all for joining Akamai's third-quarter 2013 earnings conference call.

  • Speaking today will be Tom Leighton, Akamai's Chief Executive Officer; and Jim Benson, Akamai's Chief Financial Officer.

  • Before we get started, please note that today's comments include forward-looking statements, including statements regarding the revenue and earnings guidance.

  • These forward-looking statements are subject to risks and uncertainties, and involve a number of factors that could cause actual results to differ materially from those expressed or implied by such statements.

  • Additional information concerning these factors is contained in Akamai's filings with the SEC, including our Annual Report on Form 10-K and quarter reports on Form 10-Q.

  • The forward-looking statements included in this call represent the Company's view on October 23, 2013.

  • Akamai disclaims any obligation to update these statements to reflect future events or circumstances.

  • As a reminder, we will be referring to some non-GAAP financial metrics during today's call.

  • A detailed reconciliation of GAAP and non-GAAP metrics can be found under the News and Events portion of the Investor Relations website -- section of our website, excuse me.

  • With that, let me turn the call over to Tom.

  • Tom Leighton - CEO

  • Thanks, Tom.

  • It's good to have you onboard, and I'd like to take this opportunity to thank Natalie for her many years of service in Investor Relations, and to wish her the best for her new role at Akamai.

  • Q3 was another great quarter for Akamai on both the top and bottom lines.

  • Revenue in the third quarter was a record $396 million, up 15% year-over-year and up 19% when adjusted for the ADS divestment and foreign exchange headwinds.

  • This result exceeded the high end of our guidance range, due to better-than-expected growth in our media business and a couple of significant nonrecurring deals within our Performance and Security Solutions.

  • We generated non-GAAP net income of $90 million or $0.50 per diluted share, also exceeding the high end of our guidance range, due to higher-than-expected revenue and a favorable change in our tax rate.

  • The tax rate change had a $5 million or $0.03 per share impact on non-GAAP net income that was not included in our guidance.

  • Jim will provide more details on the tax benefit in a few minutes.

  • Cash flow generation continued to be very strong, with $158 million of cash from operations in the quarter and $390 million year-to-date.

  • I'm also pleased to let you know that our Board has authorized a new share repurchase program for $750 million.

  • Our goal with this program is to put in place a multiyear capital allocation plan to offset dilution from our equity compensation plans, and to provide us with the flexibility to return cash to shareholders, as business and market conditions warrant.

  • I'll be back later to talk about some highlights from our recent customer conference and some specific achievements in the quarter.

  • But first, let me turn the call over to Jim for the details on Q3 and the outlook for Q4.

  • Jim?

  • Jim Benson - EVP and CFO

  • Thank you, Tom.

  • Akamai had a great third quarter.

  • Before I get into the details, I'd like to remind you that the ADS divesture and the depreciation methodology change for our network assets continued to impact our 2013 reported results and growth rates.

  • In addition, there was a third discrete item this quarter that positively impacted our Q3 GAAP and non-GAAP net income and EPS, and was not factored into our guidance.

  • This item is related to a retroactive income tax deduction benefit that I will outline further when we discuss taxes and earnings.

  • Where appropriate, I will point out the impact of these items so you can better understand the operational performance in the quarter.

  • As Tom mentioned, revenue came in well above the high end of our guidance range at $396 million, up 15% year-over-year or up 19% if you adjust for the ADS divestment and foreign exchange headwinds.

  • The overachievement was largely due to stronger-than-expected growth in our Media Delivery Solutions, most notably a bigger impact from the significant software release we mentioned in our last call.

  • We also came in better than anticipated in our Performance and Security Solutions, driven by two significant nonrecurring engagements -- the initial setup of a managed CDN engagement and the completion of a large custom government project.

  • Turning to our Media Delivery Solutions, revenue was $189 million in the quarter, up 5% sequentially and up 15% over a very strong Q3 in 2012.

  • In addition to the large software release exceeding our expectations, we also saw strong growth across some of our largest, most strategic accounts.

  • We are very pleased with this growth.

  • But as we have stated in the past, the drivers of our Media business, namely traffic volumes and price, can lead to meaningful revenue variability from one quarter to the next, given the nature, timing, and size of software and gaming releases, as well as the adoption of new social media and video platform capabilities.

  • Revenue from our Performance and Security Solutions was $174 million in the quarter, up 4% sequentially and up 19% over Q3 of last year.

  • This growth was significantly aided by the completion of two nonrecurring deals I just mentioned, as well as a full quarter impact of the IP accelerator solution deal we discussed in our Q2 earnings call.

  • Finally, revenue from our Service and Support Solutions was $33 million in the quarter, up 5% sequentially and up 34% over Q3 of last year.

  • We continue to see strong traction in service attachment rates to our core Media, Performance, and Security offerings.

  • Services and Support is an important element of our offerings, since customers who purchase these services have proven to have both higher customer satisfaction ratings and have tended to buy more of Akamai's core product offerings.

  • Turning now to our geographies, sales in our international markets outside North America represented 28% of total revenue in Q3 -- flat from the prior year and down a point from the prior quarter.

  • This revenue grew 1% sequentially and 13% year-over-year despite currency headwinds.

  • The stronger dollar was roughly neutral on a sequential basis but a $4.3 million headwind on a year-over-year basis.

  • Excluding the impact of currency, revenue growth outside North America grew 1% sequentially and 17% year-over-year.

  • As you may recall, Q3 of 2012 was a particularly strong quarter, benefiting from some one-time sporting events in these markets.

  • We again saw solid growth in our Asia-Pacific geography, but continued to see softening revenue growth in our EMEA markets, primarily due to macroeconomic headwinds.

  • Revenue from North America grew 6% sequentially and 15% from Q3 of last year, or 20% growth when normalizing for the impact of the ADS divestiture.

  • Most of the quarter's revenue overachievement came from North America.

  • And finally, revenue through resellers represented 21% of total revenue in Q3.

  • Moving on to costs, as expected, our cash gross margin was 76% for the quarter, consistent with Q2 and up 2 points from the same period last year.

  • As we have demonstrated over the past couple of years, our Network Operations and Engineering teams continue to execute well on managing costs of goods sold through the implementation of ongoing platform efficiency initiatives.

  • GAAP gross margin, which includes both depreciation and stock-based compensation, was 67%, consistent with Q2 and up 6 points from the same period last year.

  • This year-over-year improvement included a favorable impact of roughly 4 points, due to the depreciation methodology change that occurred in Q1.

  • GAAP operating expenses were $164 million in the third quarter.

  • Cash operating expenses for the quarter were $129 million, up $7 million from Q2 and up 29% on a year-over-year basis.

  • This is slightly below our guidance range, due to some planned hiring shifting into the fourth quarter.

  • Adjusted EBITDA for the third quarter was $173 million.

  • That's up 5% from Q2 levels and up 11% from the same period last year.

  • Our adjusted EBITDA margin came in at 44% -- at the high-end of our guidance range, due to the strong revenue performance.

  • This result is consistent with Q2 levels, and down 1 point from Q3 of last year.

  • For the third quarter, total depreciation and amortization was $48 million.

  • These charges included $36 million of network-related depreciation, $7 million of G&A depreciation, and $5 million of amortization of intangible assets.

  • Net interest income for the third quarter was $1.5 million, roughly flat with Q2 levels.

  • Moving on to earnings, GAAP net income for the quarter was $80 million or $0.44 per diluted share, and non-GAAP net income was $90 million or $0.50 per diluted share.

  • As a reminder, and as we included in our Q3 guidance, $0.04 of our Q3 EPS is attributable to the depreciation methodology change we made in the first quarter, to extend the useful lives of our servers by one year.

  • In addition, the retroactive adoption of the tax seduction I mentioned earlier positively impacted GAAP net income by $17 million or $0.09 per diluted share.

  • The impact on non-GAAP net income was a benefit of $5 million or $0.03 per diluted share, which was not included in our Q3 guidance.

  • Excluding this benefit, our Q3 non-GAAP EPS would have been $0.47, coming in at the high end of our guidance range.

  • For the quarter, total taxes included in our GAAP earnings were $21 million, and taxes included in our non-GAAP earnings were $43 million.

  • Given the significant impact of this tax benefit to net income this quarter, let me provide you with some additional color about it.

  • The tax deduction we adopted in Q3 is often referred to in the tax community as a Section 199 or Production -- Domestic Production Activities deduction.

  • Akamai qualified for this deduction, due to its software development activities.

  • While many high-tech companies take advantage of this deduction, the timing and amount of the deduction reflect an evolving practice in the software industry.

  • As part of adopting this tax deduction in Q3, the accounting rules require a one-time retroactive true-up within the quarter.

  • The net result of this adoption resulted in Q3 GAAP and non-GAAP tax rates of 21% and 32%, respectively.

  • On a go-forward basis, we expect a tax benefit of approximately 1 point on the overall Company GAAP and non-GAAP tax rates.

  • Our weighted average diluted share count for the third quarter was 182 million shares.

  • Now I'll review some balance sheet items.

  • Days sales outstanding for the quarter was 57 days, consistent with last quarter and down a couple of days from Q3 of 2012.

  • Capital expenditures in Q3, excluding equity compensation, were $61 million, coming in below our guidance range, due to some of our network investments shifting from Q3 to Q4.

  • This CapEx number also includes capitalized software development, facilities, and IT-related expenditures.

  • Cash generation continued to be very strong.

  • Cash from operations for the third quarter was $158 million.

  • And year-to-date, we generated $390 million in cash from operations.

  • At the end of Q3, we had roughly $1.2 billion in cash, cash equivalents and marketable securities on the balance sheet.

  • During the quarter, we spent approximately $30 million on share repurchases, buying back approximately 700,000 shares at an average price of just over $45.

  • Since the inception of our share repurchase program in April 2009 through last quarter, we have spent a total of $737 million buying back over 25 million shares at an average price of just over $30.

  • As Tom mentioned, we are pleased to announce that our Board has authorized a new share repurchase program, authorizing $750 million, running from now until the end of 2016.

  • As we have discussed in the past, our overall aim is to deploy our capital to achieve favorable returns for our shareholders in a manner that we believe is in the best interest -- long-term interest of the Company and our shareholders.

  • Given our strong balance sheet and cash generation, this new program is intended to enable us to not only offset dilution from employee equity programs, but to also give us the flexibility to opportunistically return more capital to shareholders, depending upon both business and market conditions.

  • We are very pleased with how the business performed in Q3.

  • We continue to drive solid revenue growth, manage network costs effectively, and make the necessary investments in the business to build a foundation for sustained long-term growth.

  • Looking ahead to the fourth quarter, holiday seasonality plays a large role in our performance, driven by online retail traffic for our eCommerce customers, and traffic for our large Media customers.

  • As a result, it is the quarter that is most impacted by the external macroeconomic environment, which remains hard to predict.

  • We are expecting Q4 revenue in the range of $412 million to $430 million.

  • This range represents 14% to 19% year-over-year growth, adjusted for the ADS divestiture and foreign exchange movements.

  • At the midpoint, this translates to 16% year-over-year growth.

  • This growth rate is slightly lower than our Q3 growth, due to a couple of key factors.

  • First, Q3 was a very strong revenue quarter.

  • As I mentioned earlier, our Media Delivery Solutions benefited from an exceptionally large software release, and we also benefited from a couple nonrecurring deals in our Performance and Security Solutions.

  • Second, we have factored into our guidance range the potential impact from a renegotiation with our largest Media customer.

  • Given the size of this customer, and the fact that their existing pricing was set a few years ago, we believe the step-down in revenue will have a notable impact in the quarter the renegotiation takes place, and will impact overall Company growth rates over the next few quarters.

  • The exact timing of this renegotiation is still being worked.

  • And while we believe it is likely to take effect in Q1, we have included the impact in the low end of our guidance, should it take place in Q4.

  • To better frame the guidance range, if the holiday season is strong and the renewal takes effect in Q1, we would expect to be near the higher end of the revenue range.

  • If the holiday season is weak and the renewal takes effect in Q4, then we would expect to be towards the lower end of the guidance range.

  • Foreign exchange is anticipated to have a positive impact of approximately $3 million compared to Q3, but a negative impact of $3 million compared to Q4 of last year.

  • We expect cash gross margins to be in the range of 77% to 78%, and GAAP gross margins to come in at approximately 68%.

  • On the operating expense side, we expect to grow cash OpEx by $13 million to $17 million on a sequential basis, driven by typical year-end expense items, and continued investments in go-to-market and R&D initiatives that we believe will yield important longer-term benefits.

  • Year-to-date, we have added approximately 700 employees across the Company, with these additions focused primarily in sales, supporting go-to-market capacity, service and customer support staffing, and engineering resources.

  • We expect to continue hiring in all of these areas in Q4.

  • With these increased expenditures, we anticipate EBITDA margins in the range of 43% to 44% for the quarter.

  • We continue to expect EBITDA margins to decline below 40s over time.

  • At this level of revenue, we expect non-GAAP EPS in the range of $0.49 to $0.53 for the quarter.

  • This EPS guidance assumes taxes of $46 million to $50 million, based on an estimated quarterly non-GAAP tax rate of 34%.

  • This guidance also reflects a fully diluted share count of roughly 183 million shares.

  • On CapEx, we expect to spend approximately $60 million in the quarter, excluding equity compensation.

  • For the full year, we are forecasting to be at 16% of revenue or at the high end of our long-term model, due primarily to significant facility-related and IT investments that we have made throughout the year to support the headcount growth.

  • We have accomplished a great deal so far this year, and remain confident in our ability to execute on our plans for the long-term.

  • Now let me return the call back over to Tom.

  • Tom Leighton - CEO

  • Thanks, Jim.

  • It's been a great nine months, and we're on track for a great year.

  • Our financial results demonstrate that the fundamentals across our business are solid, and we remain confident in our strategy and the market opportunity for our products over the long-term.

  • Our optimism is reinforced by the enthusiastic feedback that we received at our Sixth Annual Customer Conference held earlier this month.

  • We had roughly 1500 attendees from over 30 countries, and it was our largest event ever.

  • Conversations with several Media customers at the conference made it clear that they believe that vast quantities of higher-quality video are poised to move online over the next several years.

  • Not only is more media-viewing moving online, but the emerging formats, like 4K or Ultra HD, require much higher bit rates to satisfy the growing user demand for quality.

  • This is good news for Akamai, since it suggests that media traffic levels could accelerate going forward.

  • To meet this anticipated traffic demand, we are continuing to invest in our platform to provide high quality and reliability of scale.

  • In September, traffic levels on the Akamai platform surpassed 21 terabits per second.

  • This record is 40% higher than our previous peak in June, and highlights the ability -- our ability -- to scale our platform to handle unprecedented volumes of traffic, while maintaining industry-leading levels of performance.

  • We are also investing to improve the performance of our Media Services.

  • In September, we released the first version of our new fast TCP technology across the entire Akamai platform.

  • Leveraging the FastSoft technology acquired in Q4 of last year, fast TCP is designed to optimize the throughput of video and other digital content, resulting in faster and higher-quality experiences for end users around the world.

  • Our performance testing indicates that the new technology improves average throughput levels to end-users by 15% in North America, 22% in Europe, and 105% in China.

  • These higher throughput levels mean faster download times for large files and higher-quality viewing experiences for end users watching video online.

  • Conversations with our B2B and B2C customers at the conference made it clear that they expect more applications in online transactions will be moving to the cloud.

  • They also recognize that the frequency of online transactions being handled by mobile devices is rapidly increasing, which creates greater challenges with performance.

  • That is good news for Akamai, since the goal of our web acceleration business is to achieve near-instant response times for dynamic websites and applications, no matter where the user is, what device or browser they're using, or how they are connected to the Internet.

  • Last quarter, we shared with you the benefits of our Real User Monitoring, or RUM, capabilities, which are designed to help customers understand their true web performance across the many environments being experienced by their end-users.

  • We now have 100 customers who are leveraging our RUM capabilities.

  • And the data we have seen validates the performance benefits of our new Ion web acceleration service for both land and cellular devices in many countries around the world.

  • We believe that our web acceleration services are unparalleled in terms of their speed, reliability, and compliance with security standards such as PCI.

  • And it is this performance and quality differentiation that makes Akamai unique.

  • A top concern of customers across all our verticals at the conference was that cyber attacks are dramatically increasing in size and sophistication, requiring a distributed approach to defending a website and the data behind it.

  • Akamai's Web Security Services leverage our global platform to provide a large and powerful layer of defense for any website or web application.

  • And we believe that our flagship, Kona Site Defender Service, is unique in its ability to defend major websites against large-scale, targeted attacks, while preserving site performance and availability.

  • As a result, Web security continues to be our fastest-growing solution line across all of our geographies.

  • At the end of the third quarter, over 700 customers globally are using our security products.

  • As we continue to evolve our offerings, we believe that leveraging managed security service providers will be increasingly important to our security strategy.

  • I'm very pleased with yesterday's announcement that IBM has chosen to partner with Akamai to integrate Kona Site Defender into its cloud security services portfolio.

  • At the customer conference, we also made an exciting announcement about our plans to work with Cisco on Hybrid Cloud Optimization, an emerging segment within our Performance and Security Solutions.

  • Our Hybrid Cloud Optimization Service is designed to provide acceleration and last-mile offload for all IP activity in branch offices, including retail stores, hotels, and any other remote location.

  • By integrating Akamai technology and software into Cisco routers, we believe that we can help enterprises offload existing network links, and improve performance for web and business-critical applications across the land as well as the Internet.

  • Many of our network partners were also at the customer conference.

  • Carriers have always played a critical role in our platform strategy, since our servers reside deep within their networks, enabling us to provide unparalleled performance for our customers, while also reducing costs for our carrier partners and the entire ecosystem.

  • Going forward, we anticipate developing new capabilities within our licensed and manage CDN solutions, so that we can work even more closely with our carrier partners.

  • Our long-term goal is to have every major carrier standardized as content delivery, acceleration, offload, and security capabilities on Akamai technology.

  • In this context, I was very pleased to announce our new open platform initiative at this year's customer conference.

  • Akamai Open is designed to help customers and partners work with Akamai more easily.

  • The set of programs and APIs that comprise Open is intended to create more opportunities for community collaboration and innovation, and provide deeper visibility into, and greater control over, how enterprises interact with our technology.

  • In summary, the world around us is rapidly evolving.

  • Everyone and everything is getting connected, creating a remarkable new environment known to some as the Internet of Things, to others as the Internet of Everything, and to still others as the Hyperconnected World.

  • Whatever you choose to call it, we are becoming a world in which billions of people, tens of billions of machines, and countless petabytes of information, are all interlinked, and in which instantaneous and intelligent access becomes the expectation.

  • At Akamai, our objective is to meet this expectation, using innovation to deliver on the promise of a hyperconnected world, improving and transforming online experiences for everyone and everything, wherever and however they are connected.

  • Thank you for your time today.

  • Now Jim and I will take your questions.

  • Operator

  • (Operator Instructions).

  • Jennifer Loew, Morgan Stanley.

  • Jennifer Loew - Analyst

  • Maybe just a first question -- I wanted to touch on the commentary around the renegotiation of the contract.

  • And you know, so I think in the past we've seen some of these have pretty big -- I'm thinking two years, I think, or three years ago, when there was the eight of the 10 largest or some big number, the 10 largest, that all came up for renewal at once, and had a pretty material impact on the growth trajectory in the Media business.

  • You know it sounds like in this case, it's really just one customer.

  • So, as we think about the magnitude of what potentially we could see as an impact from this renegotiation, versus where we saw a number of renegotiations in one quarter, is it potentially something of that magnitude?

  • Or is this going to be a little bit more moderated since it's one, not multiple?

  • How should we sort of contextualize it versus some of these transitions we've seen in the past?

  • Tom Leighton - CEO

  • No, it's a very good question.

  • You're right.

  • It was Q1 of 2011 that we talked about kind of eight of our top 10 Media customers renewing.

  • I think the way to frame it is, it is our largest Media customer.

  • We don't have any 10% revenue customers, but we have kind of disclosed in the past that we have had a 10% receivable customer.

  • And so you can -- we have a very large customer -- this is that large customer that's renewing.

  • This customer has not renewed in a few years, so you can imagine that their pricing is dated from a few years ago.

  • I can't give you any specific details on obviously the pricing.

  • We're going into the renegotiation with them now.

  • But that gives you a little contextualize of roughly kind of how big could the customer be; the customer hasn't repriced in a few years.

  • So the timing of when their renegotiation takes place, whether it's Q4 or Q1, will have an impact on the Company's growth rates.

  • Having said that, we've talked to you in the past that that is the nature of the Media business.

  • The Media business has traffic spikes and traffic dips at times.

  • We go through pricing renegotiations with customers.

  • This happens to be a large customer.

  • We certainly have optimism that the Media delivery business has very strong growth opportunities for all the reasons that Tom outlined.

  • So, again, if this is a common renewal process, it happened to be with a large customer.

  • Hopefully, gives you a little color around roughly the size, so you can kind of maybe model it without us giving you some of the specifics.

  • But again, it will happen either in Q4 or Q1.

  • We think it's going to happen in Q1, but what we did in our guidance range was make sure that if it did occur in Q4, that we widened the range here in the low-end to make sure that we gave you that context, as opposed to surprising you later.

  • Jennifer Loew - Analyst

  • Great.

  • That's helpful.

  • And I just wanted to touch base on the repurchases too.

  • And Tom, in your remarks, you sort of hit on some of the ambitions to return capital to shareholders and all the good stuff that we like to hear.

  • And I know in the past, Akamai's repurchase activity has tended to really concentrate around some of the opportunistic troughs in the stock.

  • And usually when the stock is at these levels, the repurchase activity has been a little bit more modest.

  • As we think about sort of the magnitude of $750 million and that's pretty big versus some of the repurchases you've done in the past, is it going to continue to be sort of that same type of opportunistic cadence?

  • Or do you see scenarios where you could even really be materially buying back stock with the stock where it is today?

  • Jim Benson - EVP and CFO

  • So, Jen, it's Jim.

  • I'll take that.

  • So, just to clarify, our prior share repurchase programs have really been exclusively focused on offsetting dilution from the Company's employee equity programs.

  • It was only once that we asked for an incremental authorization from our Board to opportunistically buy back more shares when the stock price was at a pretty low level.

  • So, our objective in the past has been annually to have a program that offsets dilution.

  • What we're signaling here is that, given the Company's cash balance, given the Company's cash flow generation, we believe we have an opportunity now to not only offset dilution but to also have the flexibility to opportunistically buy back more shares.

  • Obviously, it will depend upon business conditions and market conditions.

  • We continue to have and will have a very active M&A pipeline, so you can imagine the reason we outlined it for three years is that if the M&A pipeline is large, and we think there is some transactions, obviously, we will probably moderate the buy back.

  • But if not, you can expect that we're going to continue to operate it as we have, in that we're going to have it continue under a 10b5-1 plan that we repurchase quarterly.

  • It will continue to have kind of tranches.

  • But you can expect that we're going to do more than offset dilution from equity programs -- that's really the objective of this.

  • It's really more the timing of it will depend upon the business and the overall market conditions.

  • Jennifer Loew - Analyst

  • Great, thank you.

  • Operator

  • Mark Kelleher, D.A. Davidson.

  • Mark Kelleher - Analyst

  • Great.

  • Thanks for taking the questions.

  • I wanted to touch on your partnerships with IBM and Cisco.

  • In light of some of the ebbs and flows on the Media side, this is on the other side.

  • Can you give us maybe some sizing or some scope or some feel for where those relationships might develop to and the timing?

  • I know you've had some announcements with partners in the past.

  • But can you talk about where these two might go?

  • Jim Benson - EVP and CFO

  • Sure.

  • Both are early stage but both are very important to us, and I think have, in the longer term, significant potential.

  • With IBM, that is to help sell our Security Solutions.

  • They are integrated into IBM's Managed Security Service Solutions and it gives us a great channel.

  • And it's just in the very early stages, just being announced and so it's obviously not materially yet.

  • But we hope that it will become so.

  • Cisco is even earlier-stage.

  • At our customer conference, we demonstrated Akamai software for branch performance optimization working on a Cisco router -- that's a demonstration, and we'll be looking forward to work with Cisco this year to get that out as a Cisco product, that hopefully, will be sold through their channel.

  • And that's what we're working on with Cisco now.

  • So there's no revenue there today, but it's something that we hope over the next several years could generate meaningful revenue for both companies.

  • Mark Kelleher - Analyst

  • And while I'm asking about some of the partnerships, is the partnership with Orange on track where you expect it to be?

  • Jim Benson - EVP and CFO

  • Yes, that's going very well and is one of the flagship accounts for us with our carrier strategy.

  • And so, again, we're in the early stages, but proceeding, according to plan.

  • And we are very optimistic for the future of that relationship -- not only in France, but they operate in many countries around the world, and it gives us a chance to get into those markets with Orange as our partner.

  • Mark Kelleher - Analyst

  • Okay, thanks.

  • Operator

  • David Hilal, FBR.

  • Samad Samana - Analyst

  • This is Samad Samana in for Dave.

  • I wanted to follow up on the Hybrid Cloud Optimization product.

  • Has that become generally available?

  • Or could you update us on the progress of the beta and when you expect that to be fully available to the customer base?

  • Jim Benson - EVP and CFO

  • Yes.

  • So we are on our own in beta with a relatively small number of customers.

  • We've had early trial results from retail stores in major cities around the world.

  • The trial results were -- I would characterize them as very successful, showing both offload and improvements in latency for users in the store.

  • And the informal feedback from the customers has been the users in the store were very happy with the capabilities of the service.

  • And so, that's at the very early stages, looking very good, and that is the technology that now we're embedding into the Cisco router.

  • So it's the same technology.

  • Now as we go forward, our hope is that the Cisco relationship will prove very successful and that that could be a fabulous go-to-market opportunity for Akamai.

  • You know, obviously, Cisco -- a much larger company, much larger presence with their routers in the branch offices on a global basis, and that's a real opportunity for Akamai to leverage that.

  • Samad Samana - Analyst

  • And then, a question on the security side.

  • So, in 1Q, you had about 500 customers that jumped to 650 in Q2.

  • The jump was a little bit slower in 3Q to 700.

  • I was wondering are you seeing a little bit of slowdown there?

  • Is there more competition with Google talking about potentially launching a DDAS application?

  • Could you please talk about that a little bit?

  • Jim Benson - EVP and CFO

  • I'd say the competition levels are pretty steady.

  • We had very good traction with our Kona Site Defender Service, which is our flagship service.

  • We added 40 units during the quarter to get to a total of 180 customers.

  • So, very strong growth in the quarter.

  • The Google offer is something pretty much unrelated to what we do, and I don't see any really direct competition with the Google offer.

  • Samad Samana - Analyst

  • Okay.

  • Thanks.

  • Operator

  • Colby Synesael, Cowen and Company.

  • Colby Synesael - Analyst

  • I have two questions, if I may, for Jim.

  • The first one -- Jim, as I'm sure you can anticipate, one of the questions that's going to come out of this call is, is there another shoe to drop as it relates to customer renegotiations?

  • So I was wondering if you could give us any color on what you see on the horizon and maybe you can kind of put some people's minds at ease.

  • The other kind of question tied to that is, is your customer concentration you'd argue increasing or decreasing if you'd kind of look now versus maybe a year ago?

  • I know you've talked about how there's really no 10% customer but, just trying to get a sense of customer concentration.

  • And then just my second question has to do with the sales ramp.

  • I think, Jim, you had talked about a year ago how sales would be a little bit light in 2013 but you really didn't get the sales force in place the way you'd wanted to in 2012.

  • You've added a lot of people this year.

  • Is it fair to assume that we could see an acceleration in sales simply because of the increased distribution you have out on the street now?

  • Thanks.

  • Jim Benson - EVP and CFO

  • Sure.

  • So I'll take your first question really around kind of the renegotiations.

  • You're right, that we have pricing renegotiations with our Media customers all the time.

  • Certainly in Q1 of 2011, you had a period where you had eight of your top 10.

  • This happened to be our largest customer.

  • I would characterize that obviously this won't be notable because it is our largest customer.

  • And even though they are not a 10% revenue customer, they are a very large customer.

  • And when you have a very large customer that has not been repriced in a few years, you're going to see an impact on that.

  • I think beyond that, you're going to -- every quarter, you have large customers -- large Media customers that renew.

  • And so I would say in the horizon, and I would say nothing else is notable, you're always going to have big customers renew.

  • This happens to be a very large customer.

  • As far as concentration, there really hasn't been any concentration change from year to year as far as the mix profile and whether we are more weighted toward a handful of customers, that's not the case at all.

  • And then relative to the sales ramp, we are very pleased with the sales ramp.

  • We're actually little bit of ahead of plan around sales hiring through Q3.

  • You may recall that we came out of Q1 a little bit light.

  • We recovered in Q2, and we're actually a little bit ahead of plan now.

  • But having said that, it takes a while for the sales force to onboard, get trained, become productive.

  • And then there's obviously a lag period between once they become productive for that turning into revenue.

  • So I think right now the early indications are that we are on track for the staffing.

  • We've been tracking the productivity of the new reps and they are tracking according to plan.

  • Admittedly, their productivity is a lot lower than a tenured rep, but we expect that.

  • But they're tracking in line with what we would've thought.

  • And so, our expectation is that we'll end the year, as we said, with the increase in the sales force.

  • And once we get them productive in 2014, we are hoping that kind of in the back half of 2014, that you'll start to see these tenured reps start producing, and then have that convert into accelerating revenue growth, in particular for those solutions that grow with sales reps, which is our Performance and Security Solutions; obviously, not so much our Media Solutions.

  • Colby Synesael - Analyst

  • Great.

  • Thank you very much.

  • Operator

  • Ben Rose, Battle Road Research.

  • Ben Rose - Analyst

  • Tom, one of your most significant competitors recently had a service outage on the Media delivery side.

  • And I'm curious to know whether that's translated into an opportunity for renewed discussions with some of their customers that may have been affected?

  • Tom Leighton - CEO

  • You know, I think whenever a competitor does have a major outage, you know that helps go to our value proposition, that we are the most reliable provider out there and we provide the best performance.

  • And it really hits home to a potential customer when that kind of thing happens.

  • You know, this versus any of the others that have taken place, I wouldn't say make a material difference any one of them.

  • But the pattern of outages like that do make a difference over time.

  • And I think customers do appreciate Akamai's great track record of reliability.

  • Ben Rose - Analyst

  • Okay.

  • Thank you.

  • And then just a follow-up question.

  • I know that you've also stated a desire to be disciplined on the acquisition side.

  • Specifically ,in the security area, are you beginning to see some of the valuations perhaps become a bit more reasonable?

  • Tom Leighton - CEO

  • Well, you know, we're looking across all of our areas for acquisition.

  • We always are.

  • Last year, we did close four deals.

  • The year before, we didn't do any.

  • We haven't done any yet this year, but we're always looking and we're always working on it, and in all the major areas -- you know, know from Media to Acceleration, to Security and to Hybrid Cloud Optimization and Carrier products, where we made an acquisition at the end of last year.

  • So it's something that's a constant and ongoing effort, and we are disciplined about it.

  • We want to make sure that we buy companies that really -- that we can leverage to add value to our customers.

  • Ben Rose - Analyst

  • Okay, thank you very much.

  • Operator

  • Heather Bellini, Goldman Sachs.

  • Sonya Banerjee - Analyst

  • This is Sonya Banerjee on for Heather.

  • Thank you for taking our questions.

  • Just thinking about guidance for 4Q, if the customer roll-off puts you at the low-end of the range, what are the levers that could drive outperformance?

  • And, in particular, how are you thinking about software downloads impacting results in the quarter?

  • Jim Benson - EVP and CFO

  • Good question.

  • So I covered that a little bit in my opening remarks that the way to kind of think about the guidance range that I provided is a [4.12 to 4.30], is you're going to be at the lower end of range if two things happen.

  • One, that renegotiation takes place in Q4, but that's not the only reason.

  • The other driver that we get you down to the low-end is if the eCommerce season and traffic there is light.

  • So, that's what would drive you to the lower end of the range.

  • What would drive you to the higher end of the range is, one, the renewal doesn't take place or the renegotiation doesn't take place until Q1.

  • You have a very robust holiday season.

  • And to your point around downloads and traffic, we are expecting that in our -- kind of the higher end of our range, even at the midpoint of our range.

  • And we're expecting to have a strong holiday season.

  • We're expecting to have a strong traffic season for downloads and things of that nature.

  • So, it's -- the way to really think about it is, you'll be at the low-end if the eCommerce and Media season is a little bit light and the renewal took place.

  • You'll be at the higher end if the Media and eCommerce season is strong and the renewal pushes to Q1.

  • Sonya Banerjee - Analyst

  • Got you.

  • And then just separately, thinking about the Media business generally, can you speak to the rate of pricing declines at this point?

  • And I know it's still somewhat early, but how are you thinking about pricing dynamics evolving next year?

  • Thank you.

  • Jim Benson - EVP and CFO

  • That's a good question.

  • I mean, obviously we've talked -- it's a question that we get asked every quarter.

  • The rate and pace of pricing is very consistent with what we've seen in previous quarters.

  • It's a very competitive environment.

  • We continue to see kind of prices go down.

  • But the rate and pace of pricing erosion is no different now than it was really for the last couple of years.

  • We've seen a very consistent pricing environment and we expect to see that going forward.

  • Sonya Banerjee - Analyst

  • Thank you.

  • Operator

  • Richard Fetyko, ABR Investment Strategy.

  • Richard Fetyko - Analyst

  • Thanks for taking my question.

  • On the eCommerce vertical growth, it was about 8.5% year-over-year.

  • It's been sort of in the high-single digits the last couple of quarters, and I know we had some tough comps year-over-year.

  • But just curious if we should expect that to really accelerate at some point?

  • I mean it's well below the historical levels.

  • Jim Benson - EVP and CFO

  • Yes, that's exclusively driven by our ADS divestment.

  • If you pull out the ADS divestment, it's been growing in the low 20s.

  • So it's been very consistent.

  • We grew in the low 20s last year with ADS.

  • It's growing low 20s without ADS.

  • Richard Fetyko - Analyst

  • All right, thank you.

  • And then I may have a follow-up on the Aqua Ion sort of upgraded product that you rolled out, what kind of take rates are you seeing there?

  • Thanks.

  • Tom Leighton - CEO

  • We're having success with Aqua Ion.

  • A lot of great case studies now with the real user measurements that I talked about showing substantial performance benefits.

  • And not only on a global basis, but also with -- even within regions.

  • So that you might have a, say, a customer whose origin is hosted in Tokyo, and users are primarily in Tokyo and all within Japan.

  • And really, that's a great opportunity now for us with Ion, because we can show performance benefit; whereas DSA had less of a benefit in a small geography.

  • Also, Ion has a lot of features now designed to optimize mobile performance on cellular networks where the challenges are really quite large.

  • And that becomes important now that more and more of the online transactions are being done over cellular networks.

  • And the real user measurements, which we now can get for cellular users, show excellent performance gains.

  • So we are having good success with Ion and it's showing substantial performance improvements over the flagship DSA service.

  • Operator

  • Aaron Schwartz, Jefferies.

  • Aaron Schwartz - Analyst

  • I asked this question earlier in the year but maybe I'll ask it again since you're further into the year.

  • Given the strength in the Media business year-to-date, how are you looking at potential for early renewals or managing those contracts through the year?

  • It just seems like a lot of your run rate customers may be sort of at their higher end of the way they planned for traffic this year.

  • Tom Leighton - CEO

  • Yes, I mean, it's really no different.

  • I think, obviously, we're going through a renegotiation with our largest Media customer, but it's really nothing notable as far as people burning through their commits early necessarily that, like I said, you see large renewals every quarter; we just happen to be going through one that obviously is notable.

  • And we felt it was appropriate to signal that to you, so you can understand what it is.

  • But beyond that, really, the way these contracts get structured is they do tend to get staggered.

  • You're right that if you burn through kind of the traffic commitments that, potentially, they can renew earlier.

  • But my expectation is that the rate and pace of that is not any different than what it's been in the past.

  • Aaron Schwartz - Analyst

  • Okay.

  • And if I could sneak a second one in.

  • I think you mentioned one of the significant nonrecurring deals in the quarter was the setup of an LCDN customer, if I heard you correctly.

  • Could you just walk through the economics of what happened at this point?

  • Does that now sort of flip over to a capacity-based license?

  • Or how does that work now that that customer is set up?

  • Thanks.

  • Tom Leighton - CEO

  • Yes, it's actually a managed CDN customer.

  • We have licensed CDN customers and managed CDN customers.

  • One is we're licensing our technology to them.

  • That's not what this was.

  • This is literally a managed CDN, where we are helping them build out kind of a managed CDN network within their network.

  • And the way it works is, at least in this case, that there were some one-time, call it, setup fees that we received for the hardware and getting all that installed for them, or getting it engaged for them.

  • And the way to work beyond this going forward is, it will vary by engagement.

  • But the way it works is, it's more of a -- call it a rev share-based model in some cases, where they bring on traffic onto the network and will share based on that.

  • In some cases, it's capacity-driven.

  • You'll build out enough capacity for them.

  • And as you build out capacity for them, you'll recognize the revenue over the kind of the, call it, the contract life for which the capacity is being served.

  • So, we're early stages on a lot of these.

  • We happen to have a notable one in Q3 that really aided our growth rates, which is why we wanted to call it out to you.

  • Because it's certainly helped the Performance and Security growth rates be higher than what we had expected them to be.

  • Aaron Schwartz - Analyst

  • And if I could, how long was that in process before you sort of completed the buildout to where you took the revenue?

  • Tom Leighton - CEO

  • Well, we've been having discussions with that customer for a while, but it probably took a couple of months for it to get -- once we've concluded the negotiations with them to kind of get it set up.

  • But it's getting the gear installed, and then it's actually getting the network set up.

  • And it depends, call it, roughly a quarter from the time you close one of these to maybe turning them on.

  • Aaron Schwartz - Analyst

  • Okay, thanks so much.

  • Operator

  • Gray Powell, Wells Fargo.

  • Gray Powell - Analyst

  • Thanks for taking the question.

  • So when you cite a potential strong holiday season as an assumption for the high-end of revenue guidance in Q4, how would that compare to the holiday season last year?

  • Jim Benson - EVP and CFO

  • I would say last year if you recall, what we said was that it was an okay holiday season.

  • It wasn't a bad holiday season, but it wasn't a great holiday season.

  • So I think consider it the midpoint of our guidance, we're expecting a solid holiday season, which is maybe what we saw maybe more like a couple of years ago.

  • Last year was a decent holiday season, so think of that as maybe the midpoint of our guidance.

  • Gray Powell - Analyst

  • Got it, okay.

  • And then you all continue to make good gains on the gross margin side, and I assume that's probably through better colocation and bandwidth cost control.

  • How should we think about margins going forward?

  • And should we expect you to reinvest gains in gross margin back into R&D or sales and marketing or just something else?

  • Jim Benson - EVP and CFO

  • I think the answer to that is yes, that as we said, we intend to operate the Company in the low 40s EBITDA or call it the model.

  • We're operating higher than that right now.

  • We're operating higher than that right now not because we're not making the investments in the business in R&D and sales capacity and things of that nature; it's just, as we've been making those investments, you've seen a corresponding continued improvement in our management of cost of goods sold and expanding gross margins.

  • You saw it again.

  • We think we can stabilize margins at the levels that we're kind of at.

  • You're going to see maybe in Q4 they go up, but that's largely because of some seasonal revenue growth.

  • But think of it as kind of high 70s cash gross margins.

  • If we are a little higher than that, we do intend to reinvest it back into operating expenses, that -- the way to think about our plan to manage the Company is low 40s EBITDA.

  • We're higher than that now, and we're obviously spending -- and we're spending because we want to increase the pace of innovation, and we're spending because we want to increase the sales capacity to drive a re-acceleration in those solutions that kind of grow with sales transactions.

  • Gray Powell - Analyst

  • Got it.

  • Thank you very much.

  • Operator

  • James Breen, William Blair.

  • James Breen - Analyst

  • Thanks for taking the question.

  • Just a couple of questions on some of these sort of one-off media events.

  • Last quarter, you made comments when you gave the guidance for this quarter that where you came in would depend on the timing of this software download.

  • We had no SX update yesterday.

  • It's the first time it's been free that it hasn't been paid for.

  • Did you take that into consideration at all in terms of the range you gave for this quarter?

  • Jim Benson - EVP and CFO

  • Yes.

  • I mean, just the quick answer is yes.

  • Absolutely.

  • James Breen - Analyst

  • And then, from an order of magnitude standpoint, as you think about renegotiating with this customer, we have another significant sporting event, the Winter Olympics coming up in the first quarter of next year.

  • You know from an order of magnitude standpoint, you know what the impact from the Summer Olympics was; you know in terms of offsetting the potential repricing, given sort of the growth rate impact you saw in the third quarter last year, can you just give us a little color on that?

  • Jim Benson - EVP and CFO

  • Yes, I mean, I'm not going to provide guidance beyond Q4, but just to give you some general color.

  • It is true that you get a benefit from some of these one-time sporting events that happen over a period of time -- meaning, like an Olympics.

  • But the benefit you get from that is not -- certainly not nearly enough to offset, given the magnitude of the size of this customer.

  • So I don't want to set an expectation that those things will offset this.

  • Now, I will say that we saw very strong growth in our Media customer base across our social media customers, our video delivery customers, our gaming customers, and software downloads.

  • So, all the areas that we've mentioned to you in the past, we continue to see very strong growth.

  • So the business is performing very well across all of those areas.

  • And all of those areas I think are going to continue to be growth engines for the Company.

  • Again, we're going through renewal.

  • That happens; it's part of the Media business, as we told you in the past.

  • But I think the fundamentals of our Media business are extremely strong.

  • James Breen - Analyst

  • Great.

  • And then just one question on traffic -- types of traffic you're seeing.

  • Can you just talk about, on the Media side, sort of the mode of traffic mobile versus wireline, and sort of the different types of customers there?

  • Tom Leighton - CEO

  • On the Media side, most of the bids go to landline or Wi-Fi; cellular is more congested.

  • On the web experience side or the application acceleration side, about one-quarter of the transactions now we're seeing on mobile devices, that's up by about a factor of 10 from a few years ago.

  • And we think within a couple of years, probably be the majority of online transactions will be on mobile devices.

  • James Breen - Analyst

  • Terrific.

  • Thanks.

  • Operator

  • Sterling Auty, JPMorgan.

  • Sterling Auty - Analyst

  • One question and one follow-up.

  • You mentioned the nonrecurring deals, I think, in the Security and Performance, but you alluded to them pretty quick.

  • Can you give us more color there?

  • And I believe this is the second quarter in a row where we've had either a nonrecurring or a one-time type of deal.

  • What does the pipeline for those types of deals look like for the fourth quarter?

  • Tom Leighton - CEO

  • Yes.

  • So, you may recall in Q2 what we talked about was that we had a -- one of the questions we saw our actual Q2 growth in our Performance and Security Solutions of 19%, which was higher than we had expected.

  • And we wanted to make sure people realized it was not because the new sales capacity was all of a sudden resulting in an acceleration in our revenue growth for that category.

  • Because it was driven really by a pretty significant upgrade with our IP Accelerator Solution category.

  • So it was really germane to one particular solution really with kind of one particular customer.

  • What happened in Q3 was we saw the full quarter benefit of that IP Accelerator Solution.

  • That solution is actually a recurring revenue solution.

  • So that was as expected.

  • But on top of that, as we told you in the past, we will have projects, our custom projects with the federal government, and the timing of when those complete vary.

  • We happen to have a very large one that completed within Q3.

  • And I just answered the question from someone that asked about this setup of our managed CDN, and we got some benefit from that.

  • Really, if you kind of adjust for, call it, the nonrecurring items, that business is growing more in the mid-teens.

  • And our expectation is, we can turn that growth around once we get the sales rep capacity up, ramped and productive.

  • But that's not going to take place until 2014 some time.

  • Sterling Auty - Analyst

  • Okay.

  • And then the follow-up would just be on Europe.

  • I think in the prepared remarks, you talked about some of the macro squishiness.

  • We're starting to see some of the PMI data out of Continental Europe starting to show some improvement.

  • Wondering if that may be a leading indicator and you expect some improvement here in the fourth quarter and into 2014?

  • Or do you think it's too soon to tell?

  • Tom Leighton - CEO

  • I think it's too soon to tell.

  • I think it's fair to say that our business, because it's a recurring revenue business, is more of a lagging.

  • And so the impact to Akamai for macroeconomic headwinds is kind of the longer effect for Akamai; whereas companies that are either selling licenses or hardware, they see an immediate impact from those macroeconomic headwinds.

  • I think for companies like us that are in a recurring revenue model, we see the impact of that much later.

  • And I'd say that's what you're seeing now.

  • So I'm not -- I don't think you're going to see a turnaround in our EMEA markets any time soon, meaning in the next quarter or so that -- having said that, we still think there is significant opportunity for the Company, because we're not nearly penetrated into those markets.

  • But those markets right now are going through some pretty significant times, in particular, the southern markets of Europe.

  • So, hoping that provides a little bit of color.

  • Sterling Auty - Analyst

  • Yes.

  • Thank you.

  • Operator

  • Ed Maguire, CLSA.

  • Ed Maguire - Analyst

  • I was wondering if you could comment on how the ramp-up productivity of your sales hires that began in mid-2012 is tracking?

  • And if you're comfortable that each cohort is going to be delivering as you've been expecting?

  • Thanks.

  • Tom Leighton - CEO

  • Yes, good question.

  • So, yes, we track every -- we call them 10-year classes.

  • We track every class, and we track their progress based on kind of a benchmark which we set for, which is previous reps on average what they've done in their different tenures.

  • And I'd say, on the whole, I think the classes are doing relatively well and to our expectations.

  • You're always going to have one quarter or the next that one class does really well and then the next quarter maybe not so well.

  • But I'd say they are tracking to our expectations in general.

  • Ed Maguire - Analyst

  • Great.

  • And just one follow-up.

  • And this is really more -- is concerns for external sales, whether some of the disclosures around the NSA revelations have had any impact on the discussions that you have with your international customers?

  • And that's all.

  • Thanks.

  • Tom Leighton - CEO

  • Yes, it has.

  • There is concern outside of North America that a US company would be prone to giving over sensitive information to the US government, as a result of the PRISM disclosures.

  • Fortunately for us, most of that activity is stuff that doesn't really relate to our business.

  • So, it has come up, but we're not really in the focus of that storm.

  • Probably Germany is a place where it's been most a topic of conversation.

  • So I don't anticipate major impact there to our business just because we're an American company.

  • We're really not in the sweet spot of that.

  • We don't have the data that was PRISM-like in terms of the press releases there.

  • Ed Maguire - Analyst

  • Great, thanks very much.

  • Operator

  • Michael Turits, Raymond James.

  • Michael, your line is open.

  • We'll go ahead and move on.

  • Our next question is from the line of Phil Winslow with Credit Suisse.

  • Harry Higher - Analyst

  • This is Harry Higher for Phil Winslow.

  • Thanks for taking the question.

  • I think you started to touch on bandwidth and colocation costs, but didn't really get into any sort of detail in terms of pricing trends there versus the previous quarter.

  • I was hoping you might be able to touch on that.

  • Jim Benson - EVP and CFO

  • Sure.

  • There's really been no change notably.

  • We continue to manage our network costs very effectively.

  • I think we talked to you in the past -- obviously, the two big drivers of our network costs are bandwidth costs and colocation costs.

  • And our network and engineering teams have done a fantastic job of kind of continuing to put platform efficiency initiatives in place that make us a more efficient consumer of bandwidth, and a more efficient consumer really of colocation costs.

  • And so, the pricing environment there really hasn't changed in either one of them.

  • It's really more been driven by our execution from our internal teams.

  • Harry Higher - Analyst

  • Got it.

  • Thank you very much.

  • Operator

  • Jeff Van Rhee, Craig-Hallum.

  • Jeff Van Rhee - Analyst

  • Just two brief questions.

  • First, just maybe could dial it in a little better on the sales side in terms of two basics.

  • What is sales account now?

  • And then if you could dial it in a little more precisely as to the ramp, I know you've touched on it sort of at a high level, but ramp to productivity over some sense of time, so we can dial in a little closer.

  • Tom Leighton - CEO

  • Yes, so we ended Q4 of last year with about 215 kind of direct quota-carrying sales reps, and we ended Q3 at about 300.

  • So -- and we've talked about the fact that we intended to end the year with roughly 100 sales reps added.

  • So that's kind of where we're at on the hiring.

  • Obviously, that hiring has taken place throughout the year.

  • And the way it works, it probably takes five quarters for a sales rep to get fully productive.

  • And as you can imagine, that ramps over time.

  • So, the question that was asked previously around how are people doing through the various cohort classes, we still have a pretty -- the new sales reps that we have onboard are still pretty junior as far as their tenure.

  • They're obviously seasoned sales reps, but they're junior as far as their tenure within Akamai as far as training.

  • So, our expectation is you'll start to see the benefit from them becoming productive sometime in 2014.

  • Jeff Van Rhee - Analyst

  • Okay, great.

  • I'll leave it there.

  • Thank you.

  • Operator

  • [Kevin Fassar], Macquarie.

  • Kevin Fassar - Analyst

  • Yes, I wondered if you could talk a little bit about the Hybrid Cloud products and potential revenue impact in 2014?

  • Are these products going to be available in time to have a meaningful contribution next year?

  • or should we really think about them as more 2015 opportunities?

  • Tom Leighton - CEO

  • Yes, I think you should think about that in terms of a meaningful revenue contribution as 2015.

  • We will be in the market next year with the Hybrid Cloud Optimization, but it's very early stage and you shouldn't be thinking about meaningful amounts of revenue then.

  • Kevin Fassar - Analyst

  • Great.

  • Thank you.

  • Operator

  • Your final question comes from the line of Tim Horan with Oppenheimer.

  • Tim Horan - Analyst

  • You've rolled out a lot of upgraded products over the last 12 months, and I think you were going to charge kind of a premium for the products.

  • Can you discuss whether you've been able to do that or not?

  • And maybe just a little bit more color on the uptake.

  • Tom Leighton - CEO

  • Yes.

  • We do get a good premium when customers upgrade from DSA to Io -- that's our app acceleration product.

  • We also get good premiums and higher ARPUs when selling Kona Site Defender, which is our flagship security product that we launched early last year.

  • So, when we do bring out the premium products, we are seeing uplift, which is good.

  • Tim Horan - Analyst

  • And just last, on the Media customer, it sounds like it was a three-year or so contract.

  • Are these contracts -- do you usually price them down once and that's a set price for three years?

  • Or do they have kind of quarterly or annual stepdowns?

  • Tom Leighton - CEO

  • Yes, I mean, they vary.

  • You can't generalize them to be the same, but you can think of it as they have volumes.

  • And then based on volumes, they have different pricing tiers; and based on those volumes, they move -- you push more volume, you get a lower price.

  • And so you basically develop a bunch of tiers and throughout; So, it isn't as if this customer has not had favorable pricing over time.

  • It's because -- but the pricing was based on the pricing table that was set up several years ago.

  • But they -- certainly the more volume they push, the better price they get.

  • Tim Horan - Analyst

  • And have you had many other Media contracts come due in the last 12 months or 18 months?

  • Tom Leighton - CEO

  • I mean, as I said before, they come due every month, every quarter.

  • You're just going through a very notable one here because it's our largest customer.

  • And so it was appropriate for us to signal that to you.

  • Tim Horan - Analyst

  • Thank you.

  • Operator

  • And there are no further questions at the queue at this time.

  • So I'd like to turn the call back over to management for any closing remarks they'd like to make.

  • Tom Leighton - CEO

  • Go Red Sox.

  • (laughter) Thanks very much.

  • Operator

  • Ladies and gentlemen, this concludes our presentation today.

  • Thank you so much for your participation.

  • You may now disconnect.

  • Have a great day.