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Operator
Good day everyone, and welcome to the Frontier Group Holdings Inc second-quarter 2025 earnings call. (Operator Instructions)
Please note this event is being recorded. Now it's my pleasure to turn the call over to the Senior Director of Investor Relations, David Erdmann.
David Erdman - Investor Relations
Thank you and good morning and welcome to our second quarter 2025 earnings call. On the call with me in speaking order are Barry Biffle, Chief Executive Officer; Jimmy Dempsey, President; Bobby Schroeter, Chief Commercial Officer; and Mark Mitchell, Chief Financial Officer.
Each will deliver brief remarks, but before they do, I'll recite the customary Safe Harbor provisions. During this call, we will be making forward-looking statements which are subject to risks and uncertainties. Actual results may differ materially from those predicted in these forward-looking statements.
Additional information concerning risk factors which could cause such differences are outlined in the announcement we released earlier, along with reports we filed with the Securities and Exchange Commission.
During this call, we will be discussing non-gap financial measures, actual results of which are reconciled to the nearest comparable GAAP measure in the appendix of the earnings announcement, and we'll also be referencing stage adjusted unit metrics, which are based on 1,000 miles.
With that, I'll give the floor to Barry to begin his prepared remarks. Barry.
Barry Biffle - President, Chief Executive Officer, Director
Thanks, David. Good morning, everyone. Our second quarter results were within our guidance ranges, overcoming significant weather and extensive air traffic controls delay in late May and June, which we estimate to be 2 to 3 points on the quarter. Our third quarter guidance incorporates a similar impact for July.
Proud Team Frontier for the contributions during the quarter as we navigated through this environment and for remaining focused on our top priority of delivering a safe and reliable experience to our customers. We're seeing an improvement to our bookings for August and beyond as the industry adjust capacity.
Encouragingly in frontier markets specifically, we're seeing a greater reduction in competitive capacity than the average in the industry by about 3 points, which, alongside with our commercial initiatives is expected to support mid to high single digit growth and quarter on a stage adjusted basis.
I'm confident in our ability to generate incremental rising from our enhanced loyalty initiatives and our additional premium product offerings. For example, our cardholder spend is up nearly 20% year over year. These products and loyalty enhancements combined with our industry leading total cost advantage are expected to provide a solid foundation for profitability in 2026.
I call over to Jimmy for a commercial review. Jimmy.
James Dempsey - Chief Financial Officer, Executive Vice President
Thanks, Barry, and good morning everyone. Briefly recapping our revenue performance, total revenue in the second quarter was $929 million down 5% on 2% lower capacity versus the prior year quarter. RASM was [$9.01], while RASM stage length adjusted to 1,000 miles was [$8.74], slightly higher compared to the same period last year.
As Barry mentioned earlier, our performance incorporates the revenue-related headwinds from ATC and weather-related operational challenges and the impact of weak consumer sentiment in the early part of the quarter. Total revenue per passenger was $109 flat to the prior year quarter on a 79% load factor of 1.2% points.
We launched 35 new routes in the second quarter, primarily from existing crew bases, including our first ever service to Seattle's Pain Field and Puerto Plata in the Dominican Republic. We also announced an expansion of service across the eastern and Midwestern United States to include non-stop connections between Baltimore and Chicago O'Hare, Myrtle Beach and Trenton, and nine new routes from Atlanta.
These new routes are consistent with our strategy to penetrate large markets with limited or no UCC service that expand our revenue pool and support growth. Looking ahead, we expect stage adjusted ram to be up mid to high single digits in the third quarter year over year, supported by an improving industry capacity backdrop and tailwinds from normalizing exposure to immature markets.
Based on our current selling schedule, which extends through January 5, immature market concentration is expected to trend toward low teens over the next six months, roughly half the level it was in the prior year.
Capacity in the third quarter is expected to be down 4% to 5% year over year on an average stage of approximately 915 miles, while fourth quarter capacity is expected to be relatively flat year over year on an average stage of approximately 900 miles.
I'll now hand it over to Bobby to provide an update on our enhanced product and loyalty offering.
Bobby Schroeter - Senior Vice President, Chief Commercial Officer
Thanks, Jimmy. We're pleased to have achieved an increase of over 40% year over year in the second quarter in our co-brand loyalty revenue per passenger, driven by greater card acquisition and spending. Our current momentum coupled with the introduction of first class seating, mileage burn for ancillaries, and additional product features such as our companion pass give us confidence in achieving our target of $6 per passenger by the end of 2026 and $10 by the end of 2028.
We're also continuing to invest in the onboard experience. Our fleetwide installation of first-class seating remains on track for completion by next spring, expanding on the strong response to our Upfront Plus product. And shortly we're rolling out additional rows of Upfront Plus, enabling us to serve high premium routes while more effectively while maintaining flexibility elsewhere.
From a digital perspective, we're making major strides across all our distribution channels. We launched our new iOS and Android mobile apps featuring an improved interface and expanded self-service tools, and we'll launch our newly redesigned website later this year.
Our NDC transition accelerated this quarter with key partnerships signed with Amadeus, Fair Portal, and Hopper, with more to come. These agreements will allow us to revenue manage in real time. Deliver more relevant personalized offers and provide a seamless booking experience while also significantly reducing distribution costs.
In short, we're modernizing every part of our commercial offering from digital tools and distribution to loyalty and on board experience with a focus on premiumization which supports a better revenue outcome. With that, I'll turn it over to [Mark] for the financial update.
Unidentified Company Representative
Thanks, Bobby, and good morning, everyone. Our adjusted non-fuel operating expenses in the second quarter were $774 million or $0.075 per available seat mile. The increase over the prior year quarter was largely as expected and was mainly due to a 13% reduction in average daily aircraft utilization related to our disciplined capacity deployment, fleet growth, and lower sale lease back gains from less inductions in the prior year quarter.
Fuel expense totaled $230 million 20% lower than the '24 quarter, driven by a 17% decrease in the average fuel cost, 2% lower capacity, and a 2% fuel efficiency improvement over the '24 quarter. Second quarter pre-tax loss and net loss were both $70 million resulting in $0.31 of net loss per share with the tax benefit generated from the pre-tax loss offset by a corresponding valuation allowance.
We ended the quarter with $766 million of total liquidity comprised of unrestricted cash and cash equivalents of $561 million and $205 million of availability from our undrawn revolving line of credit. We have committed financing, which is expected to boost liquidity by over $200 million by year end.
We took delivery of 3 A321 neo aircraft during the quarter, all financed with sale leaseback transactions, and returned to A320 COs, bringing our total aircraft fleet to 164 at quarter end. As previously disclosed, most of our planned inductions for this year are scheduled to occur in the second half of the year, with 13 aircraft deliveries expected in the next six months, including 2 A321 Neo aircraft in the third quarter and 11 in the 4th quarter, comprised of 7 A320 neos and 4 A321 neos.
All remaining 2025 deliveries and all planned deliveries through the third quarter of 2026 have committed sale leaseback financing. Turning to guidance, as provided in this morning's announcement, we expect the third quarter adjusted loss between $0.26 and $0.42 per share and fuel at an expected average all-in cost of $2.51 per gallon based on the jet fuel curve as of August 1, which is $0.15 higher than the second quarter.
Third quarter non-fuel costs include some transition costs due to the timing of our capacity reductions and higher expected maintenance related costs. Our capacity for the third quarter is expected to be down 4% to 5% to the corresponding prior year quarter, and we expect mid to high single digit RASM growth on a stage length adjusted basis in the third quarter.
Lastly, we expect tax expense in the range of $2 to $4 million due to the anticipated recognition of a non-cash valuation allowance. Thanks for joining us this morning, operator, we're ready to begin the Q&A segment.
Operator
(Operator Instructions)
Ravi Shankar, Morgan Stanley
Ravi Shankar - Analyst
Great, thanks. Morning, everyone. So understanding that it is a pretty challenging environment out there, Barry, can you just help us with, what does the path back to positive margins look like, and then eventually to double digits over time, like, apart from just industry kind of tailwinds, what are some of the big moving blocks you get you there?
Barry Biffle - President, Chief Executive Officer, Director
I think, I mean one of the big moving blocks we're already kind of in it and this is one of those where I almost wish we would report by month rather than quarter, because you don't see the kind of the trends I think if you -- if you take a step back, let's talk about just underlying baseline and then we can talk about the building blocks from there. So if I go back to April, we had pretty big challenges, everybody's.
Well aware what happened. Things stabilized and actually we saw really good good bookings fares were going up, and demand was really good. We, it was -- it wasn't clear there was some challenges we start seeing a lot more weather ATC in late May and into early June, but then it became clear in mid June that there was kind of a setback, kind of a slowdown if you will, and it's hard for us to tell was that demand or was it.
Just oversupply in the summer and then you know we went kind of negative year over year on sales against in our case flat to down capacity and then now in the last few weeks it's been widely reported, we've seen significant jumps. In fact, we're running double digits sales year over year. For all forward sales against capacity that has actually down year on year.
So you take that trend and you roll that out and that puts pretty good RASM trajectory for the balance of the year. So that gets you much closer to break even just on a sales trend basis and then you start adding all the incremental things that we're doing that are specific to frontier as I mentioned in my opening remarks, we see when we look at forward capacity -- the industry capacity is getting better domestically, but in frontier markets specifically we're seeing about a 2% to 3% better just in September alone, and we expect that to continue. We see a certain carrier getting out of a lot of our routes.
We suspect they're going to continue to do that. So we think that's unique to Frontier, and I think in broader, it's very clear with the majority of all domestic capacity losing money at this point, I think you should expect continued capacity reductions, but we're not counting on that and we don't need it specifically, but you're going to get several points in ram just from, kind of the competitive capacity coming out of markets. We also then as we move into the fall, we move out of having a lot of new capacity. So I think we get that down, to much more manageable number, a little bit of redistribution.
I mean we were running 20 -- over 20% new flying in the fourth quarter last year. This year it's down to 10%. I mean, so that alone, I mean, it's just math, right? Brand new flying is about a 30% discount. If you have 10% less of it, that's 3 points right there. So you get several points from kind of the, less new flying. And then you actually take you get several more points just from our slowing our overall growth rate.
So you actually get a RASM bump there. And then lastly you get into kind of the product side and and loyalty. We've got several points as Bobby mentioned a moment ago, we've got, 40% up year over year. I know it's on a small base, but that's a huge improvement. Our credit card acquisitions are up materially. Our spend is up. People are liking the new Frontier. We're finally starting to see some maturity of that pay off. So that's another couple of points.
And then lastly, I think you get into the premiumization with the first class seating that will be introduced late this year but fully rolled out by spring. And we've also got an expansion of upfront plus that we're going to be continuing to do based on the success of that. And so that's another couple of points there. So you add all these things up and we believe we're more than back to profitability and you're back on track to hit our targets.
Ravi Shankar - Analyst
Thank you. Maybe it's a quick follow up there. Do you have an early view on your capacity plans for '26?
Barry Biffle - President, Chief Executive Officer, Director
We have not put that out, but I think as we have said -- and I think as we have reacted, we said this early in the year, we will be the first probably to react to any changes, but we have -- we've reduced capacity. We need to wait and see what the rest of the industry does, but the trends suggest. And again, I think the overall financial situation of most of the domestic markets suggests that you'll continue to see less capacity in the industry. But until we see that it's hard to gauge what we're going to do for for 2026.
Ravi Shankar - Analyst
Understood, thank you.
Operator
Savi Syth, Raymond James.
Savi Syth - Analyst
Hey, good morning. Just on the cost side, I was kind a curious if, what the capacity, you're thinking about with flat here, in the fourth quarter and down still in the third quarter. What does that mean from a utilization evolution, and is there anything else that we should consider in terms of your over year on the Chasmic side that that might drive things?
James Dempsey - Chief Financial Officer, Executive Vice President
Maybe I'll talk about utilization, and then I can kick it off to Mark from a cost perspective. Say, we're looking at, we -- we've reduced utilization quite meaningfully on Tuesday, Wednesday, Saturday, more pronounced on Tuesday, Wednesday, particularly in the off-peak periods, which is really driving the year over year flat capacity.
That'll take some time to to lap, right, if we maintain this level of lower utilization on the off peak days of the of the week. And as Barry mentioned, this is dependent on what we see going forward in the marketplace. Our expectation is that we stay around flat, maybe slightly positive in certain months, slightly negative in other months as you progress through the first six months of next year.
And that's what we've put together in terms of our hiring plans, and the productivity that we expect to come from the business. I'll just hand it over to Mark in terms of.
Unidentified Company Representative
Yeah, I mean, I think beyond, what Jimmy mentioned, I mean with those, capacity adjustments, I mean you're naturally going to have some transition costs, tied to those where if you're working to, best align the resources to, the capacity that you're putting forward, there's just some some timing new there.
And then as we've talked about before, our inductions, our aircraft inductions, are heavily weighted, as I mentioned in my remarks to the fourth quarter, so you have 11 aircraft planned for delivery in the fourth quarter, and so, you just need to bake, that that nuance into your expectations.
Savi Syth - Analyst
That's helpful. And just on the maybe to follow up just on the capacity, curious -- they mentioned you want to be flexible to the environment, curious how much you can flex up, flex down. I'm guessing a fair amount just from the aircraft availability, but perhaps maybe not from some of the other kind of staffing levels. It's curious how much you can flex that up depending on the or down depending on the environment.
James Dempsey - Chief Financial Officer, Executive Vice President
Yeah, I mean, we sit in a surplus pilot situation at the moment, given the the adjustment to capacity earlier in the year. So we can move capacity in relatively quickly. I mean, if you, if you're talking about meaningful capacity increases from where we are today, you really have a six to eight month lead time for that. So it really depend on what happens in the industry as to whether we deploy that and activate a training program to support, meaningful capacity increases.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, and actually I would add, in fact I had answered the question just on a RASM basis how you get back to double digit margin, but on the cost side, we're carrying several points just this quarter, right of cost and that translates straight to margin. Because of the excess pilots, because of excess flight attendants, we, we've got too many staff right now because we had planned to be larger close in, and this is a significant drag on our RASM at the second, to answer your question, flexing up or down, you can always flex down, but you end up in a situation like this where if you do it close in as we have done, then you carry all that extra cost.
And so I can tell you that we are, not going to be hiring and adding to that problem. We will bring in some aircraft, not increasing day two, three, six, but increasing, the peak days of flying and use that excess, over the next year. And so you will get to the point where we will have plenty of aircraft to add capacity, but if we needed to increase capacity, the lead time on that.
Once we get properly staffed and right size on the staffing is probably in the six to eight month range, and the reason for that is flight attendants are much faster, but the long pole of intent on growth to increase utilization is on the pilot side, and you -- it's just a simple cycle you have to hire a first office.
You have to bring them in, get them trained, get them on the line. That then pops a spot, if you will, to upgrade an existing first officer to a captain. And if that cycle takes between six and eight months, from recruiting, making the decision, and so forth.
So it's probably a two quarter decision in the future if we, if and when we see demand come back, but we're not planning on an improvement in demand to get back to our profitability, we're planning for what it is and we're planning for similar utilization for right now unless we see things change.
Savi Syth - Analyst
Very helpful, thank you.
Operator
Duane Pfennigwerth, Evercore ISI.
Duane Pfennigwerth - Analyst
Hey, good morning. So you talked about sales up double digits for future periods. I wonder if you could speak to the book yields and if you're seeing, an inflection or maybe that's not the right word, maybe acceleration, in yield improvement and how you think about that in the months going forward.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, thanks, Duane. We're seeing, and part of this is because we've, I think we've right-size our capacity probably more than most and and probably got it nailed down. We're seeing increases in load factors. You saw that in two we're seeing that, materially now we are consistently on peak days of booking to -- the high 80s, low 90s, and so we've seen it in load factor, but what's driving the double digit actually as we look forward and I'm actually staring at a report for this morning and for today's sales and yesterday, it's actually the yield.
The yield is what's driving, the biggest part of that. So we're seeing a few points of load factor, but what's driving double digits is actually, you're seeing more than double digit jumps in revenue per passenger and then by the way, that would include fair and and ancillary.
Duane Pfennigwerth - Analyst
And just to put a finer point on it, is that, I assume that's not a July comment. Is that a September comment? Is that like, how far out are you seeing that?
Barry Biffle - President, Chief Executive Officer, Director
Yes, so this started mid July. We got about three weeks into it. This is for all future sales. So total sales for the last several weeks for all future periods. So yes, July was gone by that point, and that's what -- that's why I made the comment earlier. I wish we could report by month you would, I think everybody would see what we're seeing.
Which is now that we're starting to get to fall and starting to see the benefits of all these capacity reductions, it is right sizing demand with capacity is actually really starting to bear fruit. So yes, it's all periods and so in our particular case with our capacity down.
For all future periods to see sales up year over year that kind of numbers it's meaningful again it's a new trend and it's been a challenging year, but we're cautiously optimistic when you see these kind of numbers in the last few weeks.
Duane Pfennigwerth - Analyst
Thanks, Barry. And then if you look at relative performance within your network, are there any themes or maybe characteristics of markets that are working better than others?
Barry Biffle - President, Chief Executive Officer, Director
Yeah, I think it's been widely reported, but Las Vegas seems to have had some challenges and, it's probably the most pronounced on a leisure basis. I think conversely, we're seeing obviously your VFR markets and maybe their business markets depends on the airline, the big guys might call it a business market. We're seeing a lot of VFR traffic being very strong, so kind of tough in Vegas, and I think everywhere else is actually really doing well.
Duane Pfennigwerth - Analyst
Thank you.
Operator
Michael Linenberg, Deutsche Bank.
Michael Linenberg - Analyst
Oh yeah, hey, good morning everyone. Hey, Barry and Mark, if you could just speak to the guidance range, it just, it seems unusually wide. I mean, July is in the bag. You probably have half of August already a good view, so we're talking about 45 days left in the quarter, and yet on a pre-tax basis, it's about 5 points of margin.
For the quarter. Are you just concerned that the price sensitive traveler is not going to show up in the month of September? What's the rationale behind that wide range?
Barry Biffle - President, Chief Executive Officer, Director
Well, July is in, but in the first part of August is in, but we still have a decent amount of sell in the back two weeks of of August, and a lot to sell in September. Obviously with the trends we're seeing, that's why we said if this holds up, we could clearly be to the high end of that guidance. But to your point, like we've been burned in the last six months in this industry in the domestic market and so while we're optimistic, yes, we could hit, I mean, obviously when we put out a range like that.
We all get together and Mark and Jimmy and Bobby and all this, look at this and we are staring at some just big numbers, like when we look at the yield right now for August, the yields for August are up 5%, but the yields for September are up 15% right now. If that holds up, fantastic, Michael, but I mean, it's still a little early and so that's why you get a larger range and yes, I could have told you five to seven, but I mean, I've heard in the last six months, I saw a dip in June, didn't expect and so, I'd love for it to be towards the higher end, but I've got to be realistic on recent history, when we saw the [Gaza] and we saw [Israel] and there was consumer sentiment and things changed in the middle of June.
You know what kind of corresponded with sales in June. We see it come back and now it's doing great. So it's we're in a month to month consumer sentiment game, I think, but right now consumer sentiment is good and I think where I'm a little more optimistic even than just the demand environment I think we're finally starting, we're going to see the benefits of of the competitive capacity coming out.
I mean, we're finally starting to see, I'll give you an example. I mean, South Florida, I mean, we opened a base kind of pre-COVID. In Miami and then in the middle of COVID everyone decided, Southwest, JetBlue Spirit, they all decided to all start flying in Miami. I mean, we're finally now seeing that kind of little battle all unwind and you're starting to see all of these little battles across the US, that kind of took place.
We're seeing all these competitive dynamics, all, everybody's finally realized. That things are things are going to get back to normal and and but we need to get capacity right size with demand. So we're really encouraged, but yeah, we're just giving you the actuarial range based on history in the last six months.
Michael Linenberg - Analyst
Okay, great. And that's good. And then there's one other quick one, and I know you said this and it was sort of, it may have been off the cuff. You sort of threw out the fact that With all domestic capacity losing money, is that frontier specific? Is that low fare carrier, or are you just saying that maybe everybody's been losing money domestically this summer?
Barry Biffle - President, Chief Executive Officer, Director
We believe, looking at everyone's numbers and unpacking that that everyone right now is losing money domestically. There are two carriers -- There are two carriers that are subsidizing it significantly with international, but I think as you have seen, the domestic marketplace without international or international code share or other benefits, they are not turning well.
So history shows that this will not continue. And that's why we look at this and we say we've got one of the cleanest balance sheets in the industry and so we see plenty of opportunity for the carrier like frontier to come out the other side of this because there's going to be a huge opportunity for the lowest cost provider and I think there's going to be a lot less low costs capacity in competing with us and I think there's going to be a lot less even legacy capacity in the United States because there is domestically too many narrow bodies in the United States.
Michael Linenberg - Analyst
Great. Thanks for the great answers, Barry, appreciate it.
Operator
Scott Group, Wolf Research.
Scott Group - Analyst
Hey, thanks, good morning. I want to start as a big picture question, Barry. So capacity this year is going to be flat down a little bit. Obviously, a big change versus your history and it's going to be a pretty unprofitable year and I get it's a very tough backdrop, but do you feel like, are the pieces there or that you can see that we can't see in the numbers yet, or ultimately, do you think, does this model really need growth to work?
Barry Biffle - President, Chief Executive Officer, Director
Probably the model needs growth to work. I think it works a lot better with growth, obviously the whole airline industry has shown that forever, but I think I'm going to go back to before, kind of the crisis that hit the United States earlier this year, we were up 20%. Our RASM up 20% year over year in January. 20% that fell to almost flat by the time we got to. I mean, it was a precipitous drop, went negative year over year in March, it went negative year over year in April, went back, say just positive, then, in May and June, slightly positive in July, now wildly positive in August, and sequentially, as I just mentioned, we're looking, we're staring it up 15% yields in September right now in advanced sales.
So I think once you get past kind of the economic shock that we had and the excess capacity, we think that we're going to be probably the best position in this marketplace because again just like the last question, we believe that the domestic flying for everyone is not producing positive margins today.
Can't count the international flow. I'm talking about on domestic fares in the domestic marketplace. We believe that the entire industry is not making money. You can't -- if you take out your code share, take out your international flow, all that, the domestic is not making money, and that's because there's too much supply relative to the demand. However, as we have seen, the industry keeps, as it always has, it will react to this, and unless you see a meaningful jump in demand, there's going to continue to be reductions in capacity in this industry.
Scott Group - Analyst
And maybe it's a dumb question, and maybe I'm missing something, but if we're seeing this big improvement in August and September, why do we not see that in the actual earnings guidance for Q3 versus Q2?
Barry Biffle - President, Chief Executive Officer, Director
Because July was not sales fell off in June. For June and July, but it hit July the most. In fact, the first week or so of July, our sales were down year over year. July was kind of the month that didn't happen this year. Now again, unfortunately there were plenty of things. There was a war break out in the Middle East and all kinds of other things, and consumer sentiment fell in June. It was probably the worst time ever, but this is why I said a moment ago I'd love to report monthly instead of quarterly, but also you're looking at revenue, not sales.
And I think oftentimes I think there's not a great understanding of revenue versus sales. Revenue is what you sold. Maybe six to 12 weeks ago and what you're flying now, sales are a predictor of the future and so as long as the sales trends hold up as the whole industry has reported over the last several weeks we have seen the same thing and actually I guess we're one of the last ones to report so we can kind of put a punctuation point it.
Yes, starting in mid July now for several weeks, sales are up materially year over year. If that trend were to continue, you're going to see a meaningful jump in RASM year over year. As I said just a moment ago, our yields for September on on a forward basis are up 15%.
But we haven't booked that much September yet. There's still a lot of September to go, but if these trends hold up, we're going to have a great, remainder of the year.
Scott Group - Analyst
Okay. If I can just ask one more, in my Freight world, we've got the biggest rail merger announcement ever, and I think there's a chance we could go from four rails in the US to two, that's at least how maybe the rails are thinking about maybe what's going on with the change of administration. What does this mean? Is it the time to be revisiting airline M&A? Does the administration more supportive? What are your thoughts?
Barry Biffle - President, Chief Executive Officer, Director
Well, I don't know. I haven't followed the M&A across industries. I have to believe they're, from what I understand, more accepting and then the last administration, setting that aside just in our industry, yes, I think if you look in history, there's going to be and continue to, there's already is and there's going to continue to be reductions in capacity and one of the mechanisms that helps make that easier to do is consolidation.
Scott Group - Analyst
All right, thank you guys appreciate it.
Operator
Atul Maheswari, UBS.
Atul Maheswari - Analyst
Good morning. Thanks a lot for taking my question. Barry, last quarter, you talked about a profitable backpass. Oh, that's not something you reiterated today, so I assume that's no longer an expectation. Could you confirm that and B, if that's no longer an expectation, why is that the case? Like what has changed versus three months back that's driving this lower expectation because on the outside it would appear that the demand's probably in a better place today than where it was three months ago.
Barry Biffle - President, Chief Executive Officer, Director
It is absolutely is -- I'm going to repeat kind of what I said a moment ago. If I look at the sales trends through the year and the and the revenue trends, we started off the year fantastic. We had the kind of the episode in the spring, then it recovered kind of late April into kind of the end of May early June, then kind of the -- around the, pretty much I think it was around the June 10, or so to kind of the July 10, really that 30 day period we saw a significant sales slump.
And that hit, July, which is, I don't know the exact number, 36%, 37%, it's over a third of our quarter and on a capacity basis and then on a revenue basis, it's close, closer to half. So we took a significant hit to sales in our, in one of our best months of the year and I'm not ruling out making money in the second half, but when that happened while we now are seeing.
Huge improvements in sales and as I mentioned, I mean these are staggering numbers to be for our yields to be up 15% in September. Those are -- these are big numbers. If that obviously if that trend goes through through the fourth quarter, we are going to make money through the second half, but we're just cautiously optimistic.
As I said a while ago, we gave a 4 point range because I actually look at this year and the volatility we've seen, that is a more accurate range. If I had to give you a range for the full balance of the year, it would be even wider than that because of the variations. But again, I'll say this, I agree with you. Given the current trends, barring any other major exogenous event or, kind of economic slowdown that we're not hadn't already seen, and continuing to see a favorable capacity backdrop, yes, it's still on the table. We're just not guiding the fourth quarter yet.
Atul Maheswari - Analyst
Okay, that's fair. And then, just a quick, follow up, on the third quarter routing guidance mid to high single digit state adjusted. Could you maybe give us a number that's not adjusted or maybe give a state so that we get back into, a non-adjusted routing.
Unidentified Company Representative
Yeah, the stage as we highlighted in the remarks for the third quarter, I believe was [915]
Atul Maheswari - Analyst
Okay. Thank you and good luck with the rest of the year.
Operator
Andrew Didora, Bank of America.
Andrew Didora - Analyst
Hey, good morning, everyone. Barry, kind of want to go back to your load factor, and second quarter obviously continued to, trend higher here. Just curious if you look at that monthly, did you see steady progression throughout the quarter or was it more like back half weighted just curious, like especially given after the competitor change in its bad fee policy, just curious what you saw around that.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, it continued to improve through the whole quarter. In fact, one of my Directors in revenue management one day I was walking through there and he was just so he was glowing. I think this is early June -- late May early June, and I said, what's going on? I think it was the Sunday after Memorial today, so it wasn't even a great period.
And he's like we booked a 94 -- we haven't booked to a 94 on a non-holiday in a long time. So yes, we're seeing a really good. Momentum and traction for our product. I mean if I take out kind of the slump for July, yeah, we're seeing good results. I mean, we said this earlier but in the year when it happened, but. One of the largest carriers in the United States is now charging for bags on its primary on a check bag basis on its primary product.
So now the new frontier in our product lineup of how we sell, of having a basic product, an economy product and some premium options, we're on a level level playing field and customers are figuring that out. And so we're seeing greater demand for our product as as our product mix and what we charge for those relative products, is the best value in the industry.
Andrew Didora - Analyst
Thanks for that and just curious as you head into kind of 4Q and you know peak holiday, obviously you're going from kind of down call it mid single digit capacity to, flatten your guidance. I think your schedules are up a little bit. Just curious about how you're -- what you are assuming for demand over that period, given that inflection and capacity. Thank you.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, so I think one of the things that we have is a tailwind for us. I mean, that shape of capacity, even flat capacity is actually better seats. So what you have to remember we're using lower utilization with more flying on the peak days. So what that enables us to do is to command a lot better load and a lot better yield.
And so that's why I think, we will be an outlier on a performance basis because of what we've done and the actions we've taken to get rid of our own excess capacity.
Andrew Didora - Analyst
Okay, thank you.
Operator
Brandon Oglenski, Barclays.
Brandon Oglenski - Analyst
Hey, good morning, everyone. Thanks for taking the question. And Barry, I have this with the most respect. But I guess it's been two or three years now where we've seen a clear divergence and profitability between those that maybe have transatlantic roots and those that don't, but there's a narrative that there's a structural shift happening.
I guess what's going to change looking forward because you guys have a huge order book, you're taking deliveries, but yet a shrinking capacity. So how do we reconcile the outlook here versus an order book and an industry that needs to shrink and I guess where do you fit into that and how do we hit that ever elusive double digit pretext margin? And I mean that with respect, Barry, I know you guys are working hard.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, look I don't take offense. I mean, I didn't buy wide bodies 10 years ago and maybe I'd love to have them, but I think history shows that, there's periods of time where international is really good. I go back to the late 90s, the legacies were mit money on international it really helped -- was really good. And low cost actually underperformed. You flipped a few years later and, well, those fortunes changed. I think what's become clear. And we actually think the model is now vindicated. This is not a model issue. If you go look under the hood, this is a domestic oversupply issue, period.
And what we now see is that these larger carriers and small in some cases competitors will be reducing capacity in the United States. And we then with the lowest costs and one of the cleanest balance sheets will be a huge beneficiary of that. So I think it's always darkest before the dawn. It's been a very difficult year, but it's starting to become clear that Frontier will be the winner when we move into 2026, and there's no one in the ultra low cost space that is going to be our size, scale, our cost structure on a relative cost advantage. There's going to be no one that can win. In the domestic like us, and I'm just telling telling you, history shows you will not see this oversupply for a long time and we'll want one of those airplanes when it starts to become our turn.
Brandon Oglenski - Analyst
Barry, I appreciate that answer. I mean, do you think the market is still stimulative though, or have we reached more maturity of travel demand in the US? Is that a possibility? And I guess looking forward, are there any strategic actions that you think you can make to help drive outcomes in this direction? And thank you.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, I think I answered what you're hinting at the last one a moment ago, but, look, I think there are strategic things that others may do. I think there's been moves by some others, the kind of precursor for some potential consolidation opportunities, but ultimately I think this is a situation where supply is going to come out.
Are we fully stimulated, it's funny it's not I mean we went through. All the places we're not flying and we're kind of filtering through today, places we're not flying, we're not chasing places that have ultra low cost carriers in them where we can stimulate. And yes, there is a significant part of the United States and near international that is still kind of untapped, if you will. And so there's more than enough we believe for our growth.
And we don't think that anyone else in our space is going to be growing to fill that void, and I think it's going to be again against a backdrop where fares are going to go up across the industry because everyone's going to be chasing margins, and that is going to give us more room to move our fares up as well.
Brandon Oglenski - Analyst
Thanks for the canner Barry, appreciate it.
Operator
Jamie Baker, JPMorgan Securities.
Jamie Baker - Analyst
Oh yeah, good morning, everybody. So Barry, one of the themes, that emerged on some of the aircraft leasing conference calls this earning season was that the sale lease back market right now it's pretty competitive. They're not, a huge number of transactions. There's a lot of capital chasing the space, and therefore the economics of scale of sale lease backs have been skewed in favor of the airlines.
So first I'm curious if you happen to agree, but more importantly, The view articulated by some of the last sources is that as production rates gradually rise from here and there are potentially more transactions to get done, that could actually drive economics to move in favor of the less source. I know it sounds a little counterintuitive, more supply, leading to better pricing, but, just wondering if there's any sort of read through to frontier in this regard.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, so thanks. Good question. Look, there are plenty of other airlines, one based in Dallas, there's one based in Atlanta and ourselves that probably buy airplanes, probably one of the best in the United States.
And and components and engines and all the things that go with them and we tend to probably be on the tighter end of what we pay. And that's what drives the sale lease back game, okay? And in other cases, other airlines, it's embedded in a lower cost of ownership.
We have spent a significant amount of time illustrating this, that whether we did lease backs or whether we did debt finance, we would have an advantage because we buy everything. Lower than we believe on a benchmark basis and so I don't believe because we didn't see in recent years the ability to raise that because of I mean the market prices haven't gone up that much so I don't know -- I mean, I would take exception to that comment.
We are, however having said that, we are always concerned about things in the future, and that's why Mark made a point to explain how far out we are now in committed sale leaseback transactions. We tend to stay, 12 to 24 months way ahead of the airlines. So we have firm commitments on all of those, so we don't see a challenge. In that regard, and so if there's any kind of slump, I think we've got committed financing through that. And then, quite honestly, there might be a bank, possibly yours, Jimmy, that if the market wasn't there we could flip to a financing world.
So if that were to happen we would potentially go the other way. We're going to have the lowest cost of aircraft ownership on a perceived basis of anybody in the industry, period. And we will achieve that through whatever financing is available in the marketplace, but we do kind of hedge, if you will, by staying ahead, way in advance on committed transactions.
James Dempsey - Chief Financial Officer, Executive Vice President
Yeah, and Jamie, this is Jimmy here. Like one of the things that the leasing companies watch obviously in their market is the cross currency to the dollar and the interest rate world. And as say the gets stronger against the dollar. That's hurts them, right? And so, we have seen over time pockets of financing ability in various different parts of the world dependent on exchange rates and obviously the core dollar interest rates.
And so -- I mean we're pretty calm about what's happening in the leasing world. We've had no problem financing our fleet for a long period of time and our and our aircraft or the appetite for exposure to Frontier assets and through these banks has been really strong, continues to be so we're not concerned about it at all.
Jamie Baker - Analyst
Okay, that's very helpful.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, the only thing I would say on the aircraft, I mean, Jamie, what we've seen in the past, right, when these kind of situations and we can't -- we don't have to debate which one of us has been around longer in this industry, but what typically happens is that in one of your competitors puts out a chart every now and then shows I think it's 17 -- the value of a 17 year old aircraft, that's where the market -- if you want to say something's gotten frothy. I think that's where it's frothy, right, is the end of life, the values of the end of life aircraft has gotten very high.
I do think you're going to see a lot of those parked or parted out or moved out, and I think if there's a change in residual value or or financing abilities, it's probably on that end, not on the new stuff because typically what happens is when people are skinny and down, they're going to want the most fuel efficient stuff and and so if you've got the latest next generation, that's what people want.
Jamie Baker - Analyst
All right, and then quick -- thanks for that, Barry, and Jimmy and just a quick follow up, you mentioned, I think 3 or 4 times that you wish you could. Report by month, is there anything to preclude you from disclosing monthly ransom? I mean, it used to be a thing.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, I think, what's happened this year, we've talked about it. We don't want an overreaction up or down. I think it's, again, I'm going to say it again, probably the best way to say this, we're cautiously optimistic. Jamie, the numbers, I mean, I just -- we just gave you the facts. Interpret them how you want. But we're staring at these massive double digit yields, over the next 30 days or so, and we're like, wow, if that holds up, we're starting to see a change. I think the other thing that happened to Jamie, I mean just to kind of put a footnote to this.
Is what we're finally seeing and there was kind of a question about stimulation a moment ago, what we're finally seeing, I think the industry has figured out that, 79 is the new 49 and 99 is the new 79. I mean there's really no need. I mean we, we've seen the data on this and in fact, we ran a sale, I think it was about a month or so ago, maybe six weeks ago, and we dropped the fares. And the total dollar stayed the same.
Yeah, you got some more volume, but, it's just -- you get so low and I think that's what happened over the last few years, and not going to name names, but I think the levels have just gotten silly. I mean, when you've got a $29 fare. By the time I take out PFCs and I take out taxes, that's only $15 to the airline.
I mean, you don't make it up in volume, right? You don't make it up on $49 sales and so when the big airlines are running $49 sales every week, I think you've seen those slow down because I think they've discovered the same thing as us is they're not actually a cretive.
You just, you can't make it up in volume so that's why you've seen, I mean you go out and look, I mean on a year to year basis, for those of you that kind of watch scrapes and so forth, that's why you've seen the fares come up because. You don't make it up in volume and that's one of the big things that I think is benefiting the industry and I think if you clean up the capacity, then you clean up the pricing and that's how this works.
Jamie Baker - Analyst
All right, thanks so much for your thoughts. I appreciate it, Barry.
Operator
[Christallopoulos with Susquehanna]
Unidentified Participant
Thank you. Good morning, everyone. Barry, I appreciate all the color on the US domestic market, as it relates to profitability, particularly ex code sharing international benefit. Certainly a point of debate here, but the first question here, three parts on the capacity piece. You mentioned, in your, prepared remarks, there are certain markets where there's, you're seeing a 3 point reduction in competitive capacity. I wonder if you could elaborate on that, and then, how you're thinking about peak versus off peak capacity for the second half, and, next year, I realize you're not ready to give. An explicit guide, but you have your order book out there, you've given us stage numbers for the second half.
Maybe if you could help us think about stage and engage for next year, I realize you're keeping the departures piece, sort of optionality there as you look to respond to demand.
Barry Biffle - President, Chief Executive Officer, Director
Yeah so couple questions there I guess. So first on the three points, it wasn't certain markets that is all of our markets. So if you go look and you do a capacity weighted industry capacity in frontier markets. So I recognize that the industry is closer to flatter, slightly down. Our markets, it's actually down almost 3 points, going into the fall, and we expect that to accelerate as we get into winter, kind of the tea leaves of what, kind of we've seen, if you will, from the competitors that are making those changes.
And so forth. As far as the shape of the capacity, you are, we are flying down -- we're now down on Tuesday, Wednesdays going into the fall. We're only going to be flying around three or four hours on Tuesday, Wednesdays.
And that's not all the way down to maybe an allegiate level, but at the end of the day, the best way to stop losing money and stop doing things that lose money. And the things that we've been doing to lose money, quite honestly is flying on Tuesday, Wednesdays and not covering our variable costs and this has gone on for a while and we kind of keep chasing it, but we're finally -- we finally think we've gotten to that level. I'm sitting here today, I mean, on a Tuesday, and I look at the report this morning we're booked to 88.
So did we go a little too far, maybe, I don't know, but a year ago we're seven or eight hours and all I know about picking the forecast is, I know you're going to be wrong three or four hours may be too low. Maybe the answer needs to be closer to five, maybe six. I don't know, but, as I've joked with everybody, when you show you can fill up airplanes on a Tuesday, I'll let you add some more. And so.
If we continue to run in the mid upper 80s on Tuesdays, we might add a little bit more, but my commitment, as I've said before, is we are going to match capacity to demand and we're going to get back to profitability and that right now means flying maximum on the peak days.
And on the off peak days, less, and we've got to figure out we've got to dial in what that is because when you go too low it's probably going to impact our chasm too much. If we can cover the variable on Tuesday and Wednesday, we probably should do it.
So I think it'll probably take us a quarter or two to dial in if you will, and what the number is going to be, but it's probably north of where we are now but still south of south of seven or eight hours. So I'm guessing the real answer is probably going to be in the five to seven hours. But as far as next year, again, it's too early to say on next year.
James Dempsey - Chief Financial Officer, Executive Vice President
That given the fleet order that we will grow, but the growth will be on peak days of the week or peak periods of the year as opposed to the off-peak days of the week, manage that capacity as Barry mentioned, on the off-peak days of the week and to ensure that it's cash positive for the business.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, on the fleet it's, Mark, we've got the --
Unidentified Company Representative
Yeah, on the fleet. I mean when you look at our remaining order book, right? I mean, most of, what's coming, are 321 and so as you look at that mix playing forward and so you're going to see, just a continued steady increase, as you progress year to year. In the gauge.
Barry Biffle - President, Chief Executive Officer, Director
But we do take a step back a little bit shortly because we're taking a higher mix of 320s over the next --
Unidentified Company Representative
In the very short term, yeah, in the fourth quarter, yeah, in the 4th quarter, the 11 aircraft are taking delivery of, seven of those are 320s, and then the balancer 321, but I think broad strokes, you've got more 321's coming in 320's.
Barry Biffle - President, Chief Executive Officer, Director
But in the near term that will be a creative for load factors as we kind of take our foot off the gas a little bit on the gauge, continue to drive the loads higher and higher with the other commercial things that we've done. So, but yes, in the out years it will be more 321.
Unidentified Participant
That's actually a good segue to my second question. So I just wanted to understand there was a question earlier around, I guess, the dynamic between load factors and yields. You mentioned the double digit bookings. I'm guessing April, May, and perhaps part of June you were more load factor focused here.
For the second half here, given what you're seeing, with respect to demand and the oversupply here, is it fair to Assume that you're emphasizing yields over load factors. Are there any markets where that dynamic isn't flipped, and I think you also mentioned that there's a certain carrier. I think we can all figure out who that is, who's continuing to retreat from certain markets you serve. I just want to understand that dynamic in the second half. Thanks.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, look, I mean, if you've got higher cost than us and you're in a similar business model, that's probably, Kmart didn't do itself any favors, opening stores next door to Walmart, right? That's not a really good strategy. So I suspect that we'll continue to see that improve.
But yeah, on the revenue management side, I think it's very clear, right? Classic PRM. You going to get full to drive yields generally. There's examples and there's markets that do well at a 60% to 70% load and really high yield and so forth, but those are in our business very small percentage, I mean less than 5% of the system, the majority of the time in our business we tend to find that we stimulate enough to get full, and then once you're full, start to work on the yield.
And the challenge we ran into in April as we ran some of the lowest load factors, I think since COVID actually and so it took a few months to kind of repair that. By the time we got to early June, we had done that and in fact we're running some of the highest loads, as I mentioned earlier, some of the highest loads we -- we've run in years. We then were able to start translating that into yield.
So again, as widely reported by everyone, saw a little bit of slump in sales in mid June to mid July that has now reversed and actually come back even higher than we were on a trend basis before. But, when you look at the Rasin.
Benefit that we're seeing and we put out a guide that is that is up to high single digits, that is a couple points in load, but the majority of that is yield. And in this particular moment, what we're seeing is a couple points in load and as I mentioned a while ago, the August yields are up 5% year over year, September forward yields are up 15%.
Unidentified Participant
Okay. Thank you.
Barry Biffle - President, Chief Executive Officer, Director
And by the way, I think that's going to roll through to the fourth quarter, but in the fourth quarter, you'll get kind of the full benefit of like because we didn't change the capacity meaningfully until actually next week. So the back half of this quarter is finally seeing the benefit and the fourth quarter will get all that.
Unidentified Participant
Okay, thank you.
Operator
Thomas Fitzgerald, TD Cowen.
Thomas Fitzgerald - Analyst
Hi, thanks so much for the time. Quick on here just on other revenue, is that, $31 million? Is that a good run rate to you for the rest of the year or do you expect another step up with the growth and loyalty program?
Bobby Schroeter - Senior Vice President, Chief Commercial Officer
So we -- so when we get to the revenue, I mean we Barry talked about this earlier, there are a lot of initiatives that we have that we believe create steps up, in terms of where we're headed on this. So loyalty, one of the things that we discussed, we've already got that up 40% year over year and we anticipate seeing, continued, growth on that, similar growth percentage wise as we cut through to even next year. The seat side of things, on the product side, there's a lot of opportunity there that we have, that'll be incremental. One of those is the first class seats coming, in early next year.
We'll obviously start selling that, earlier than that as the schedule, is out for that, but. Beyond that we have flexibility that we're providing and actually is is launched from a sales side perspective, but it'll be -- the flights will be taken off with that where we're able to increase our upfront plus rows compared to what we have today. So that'll that'll allow us to have flexibility within that, that'll also add to the revenue side of things.
Other than that there's also some PRM initiatives but also frankly on the NDC side some opportunity when we fully cut over to that so we've talked about some of the things that we've done. In that space, as it pertains to some of the, OTAs that we've already connected with and launched when we get a over the course of the next two months, we'll have much more, capacity going through or much more sales going through NDC as we add more OTA partners.
And that actually creates an another benefit from a revenue perspective as well so quite a few things as we get into how we are projecting in in our initiatives, our commercial initiatives, some of which go into other revenue, some are on the fair side as well, but a lot of opportunity there that exists, that ties to what Barry had brought up earlier around.
Not only are the opportunities in the environment and capacity reductions, but a lot of the initiatives that we have that we have already seen, good results and expect to continue those, and add incremental revenue throughout this year and into next.
Thomas Fitzgerald - Analyst
Okay, great. That's really helpful. And then just, look, I get the confidence on '26, I get the the thesis on the competitive dynamic, but just in the event that it takes longer to play out than you'd ideally like and we're in, we have (inaudible) again next spring and there's another glut of domestic leisure capacity. How do you think about managing through that and just the risk of another year with significant cash from operations firm. Thanks again for the time.
Barry Biffle - President, Chief Executive Officer, Director
Yeah, look, I mean, we're always -- we're paranoid people, we're always looking at the downside, I think -- you almost have to think about this as a flow chart. If this happens, then what if this happens, then what? What we're excited about is that. That could happen.
Let's say that does. Do you realize how much domestic class he's then going to come out? And so I'll just point out again we've got one of the cleanest balance sheets in the industry we're going to be last man standing in the low cost space when you get to next year. No one's going to have our cost structure. No one's going to have our balance sheet, and we see that the capacity, it may not come out by next spring, but it's coming out.
And it's history shows it actually will be out by next spring. Maybe go a little further, but I can't imagine that. I just don't believe that the balance of the industry is going to accept, money losing flying for a full another year.
Operator
Thank you. And this concludes our Q&A session. I will turn the call back to, Barry Biffle for closing remarks.
Barry Biffle - President, Chief Executive Officer, Director
Thanks everyone for joining. We appreciate you being on and we look forward to talking to you in the next quarter. Thanks everyone. Have a great day.
Operator
Thank you. And this concludes our conference. Thank you for participating and you may now disconnect.