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Operator
Welcome to the Q4 2010 Teradata earnings call.
My name is Sandra and I will be your operator for today's call.
At this time, all participants are in a listen-only mode.
Later, we will conduct a question-and-answer session.
Please note that this conference is being recorded.
I will now turn the call over to Mr.
Gregg Swearingen.
Mr.
Swearingen, you may begin.
- VP of IR
Good morning, and thanks for joining us for our 2010 fourth quarter earnings call.
Mike Koehler, Teradata's CEO, will begin today by summarizing Teradata's 2010 Q4 and full year results.
Steve Scheppmann, Teradata's Chief Financial Officer, will then provide more details regarding our financial performance, as well as our 2011 guidance.
Darryl McDonald, Teradata's Executive Vice President of Applications, Business Development and CMO, is also in the room to answer questions.
Our discussion today includes forecasts and other information that are considered forward-looking statements.
While these statements reflect our current outlook, they are subject to a number of risks and uncertainties that could cause actual results to vary materially.
These risk factors are described in Teradata's 10-K and other filings with the SEC.
On today's call we will also be discussing certain non-GAAP financial information, such as earnings per share excluding, stock-based compensation, transaction related items, as well as free cash flow and constant currency revenue comparisons.
A reconciliation of our non-GAAP results to our reported GAAP results, and other information concerning these, measures is included in our Earnings Release and on the Investor page of Teradata's website found at Teradata.com.
A replay of this conference call will also be available later today on our website.
Teradata assumes no obligation to update or revise the information included in this conference call, whether as a result of new information or future results.
I'll now turn the call over to Mike.
- President and CEO
Good morning, everyone, and thanks for joining us today.
Teradata finished 2010 with record revenue, operating income, and earnings per share for both the fourth quarter and for the full year.
We were particularly pleased with our 20% constant currency product revenue growth for the year, as well as our overall constant currency revenue growth of 12%.
During the year, we continued to invest in our four key growth initiatives to go broader and deeper into the market.
R&D, to accelerate innovation in our technology and to broaden and strengthen our data warehouse offerings.
Consulting services, to help customers get the most value from their Teradata investment and expand our market and customer presence.
Partnerships, to increase the number of solutions available on Teradata and increase our market coverage.
And sales territories, to expand our market coverage.
We met our objective of ending 2010 with 475 territories, and target finishing 2011 with at least 505.
These investments had a meaningful impact on our results in 2010.
Teradata had its highest revenue growth in the last 10 years, the highest number of new customer wins since 2002, and the highest number of new customer wins ever in a quarter, in the fourth quarter.
In addition, we made key acquisitions with Xkoto, Kickfire and Aprimo to strengthen our technology and expand our solutions and market opportunity.
We are well-positioned as we enter 2011.
Looking at the region results, the Americas had a stronger than expected fourth quarter, with revenue up 14%.
For the full year, revenue grew 19% and was up 18% in constant currency.
Overall, the Americas had an outstanding year and took market share, as evidenced by product revenue growth of over 30% for the year, and a record number of new customer wins in the fourth quarter and for the full year.
New customer wins included, Univision, the largest Spanish language television network in the US, selected Teradata to support and improve its advertising sales operations.
Univision will combine historical sales data with day-to-day transactions and provide intraday reporting via new executive dashboards in order to quickly capitalize on revenue opportunities.
Also, one of the top US financial services companies chose Teradata to integrate channels to provide a better customer experience and ultimately increase revenues.
Service Management Group, a leading multi-national customer experience analytics firm is converting to Teradata's data warehouse appliance from Netezza's Twin Fin.
SMG is now able to provide a higher level of service to its clients by leveraging Teradata's mixed workload, complex analytics and volume capabilities that we offer with our appliances versus the competition.
And one of the largest coffee retailers in the world, which is using Teradata in partnership with SaaS to quickly create new and innovative data sets to better operate their business.
Other new customer wins included Western Refining, a win in the oil and gas industry, Live Nation Entertainment, the online ticket seller and leading promoter of concerts, a Fortune 100 Company in the healthcare industry, and Arcos Dorados, the largest restaurant operator in Latin America.
The Americas also had strong activity with existing customers, such as Electronic Arts, which is expanding its EDW as EA grows its online consumer business.
Vonage, which is expanding its EDW to include marketing and customer care analytics.
A Fortune 100 pharmaceutical benefits company that has a Teradata EDW is now deploying a Teradata appliance to support analytics for 10 years of Medicare history.
And at Navy Federal Credit Union, where Teradata is supporting real-time inbound marketing and adding Geospatial analytic capabilities.
Other expansions in the quarter included CVS, GE Healthcare, Office Depot, PepsiCo, Ace Hardware and Xcel Energy.
Turning to EMEA, revenue grew 12% in the fourth quarter and was up 19% in constant currency.
For the full year, revenue increased 3% and was up 6% in constant currency.
EMEA had the highest number of new customer wins in a year since 2006.
New wins in the quarter included Everything Everywhere, the largest mobile operator in the UK, which was created by the merger of T-Mobile and Orange, and will now use Teradata's Active Enterprise Data Warehouse to correlate data from network probes to accurately measure the customer experiences.
In Russia, we added two of the largest telecommunications companies.
One of them is leveraging Teradata for social network analysis, obtaining insights from the web to help acquire new customers, keep current customers, and win back customers that previously defected.
This is a great example of a newer business use case with Teradata.
A very large utility company in the UK will now use Teradata to analyze web data from its customers and trigger relevant and targeted communications to increase sales.
And one of the top financial services institutions in the UK, which is implementing a Teradata Active Enterprise Data Warehouse and SaaS in database analytics to improve risk management.
EMEA also had good activity with existing customers including, Polkomtel, the largest mobile operator in Poland, which expanded its EDW to accommodate multiple applications, including real-time marketing campaigns, revenue assurance and online fraud detection.
One of the world's largest communications manufacturer, who is an EDW user, is now using Teradata's extreme data appliance to deploy a big data application that analyzes customer interactions with websites and phone applications.
Other expansions in EMEA included Lloyd's Banking Group, TNT express, and Poste Italiane.
Turning to APJ, revenue was down 2% in the fourth quarter and 9% in constant currency.
For the full year, revenue grew 10% as reported, and was up 2% in constant currency.
We experienced softness in Japan in 2010, while the rest of APJ grew revenue a strong double digits in constant currency.
APJ had a solid quarter and full year with new customer wins.
Fourth quarter wins included Sony Business Solutions, which is deploying an appliance to support sales and marketing as it evolves towards an Enterprise Data Warehouse.
And at, Takashimaya, one of Japan's largest department stores, which will consolidate its data marts onto a Teradata EDW to reduce cost and better utilize information across the enterprise to increase sales, enhance customer satisfaction and improve its supply chain.
Expansions in APJ included Maybank, one of the largest banks in Malaysia ,which is expanding its EDW to support new capabilities associated with our marketing application.
DBS, a leading bank in Singapore and Hong Kong, is expanding its in-database processing capabilities with SaaS on their active Enterprise Data Warehouse.
Smart Communications, the largest mobile phone operator in the Philippines, is adding a disaster recovery system to its Teradata environment.
Here the data warehouse has reached mission critical status in less than one year, demonstrating the power and benefits of real-time analytical insights.
Other expansions included Yahoo Japan, the Shanghai Pudong Development Bank in China, Vodafone Australia, JCB, the largest credit card company in Japan, and DCM Holdings, the largest home center retailer in Japan.
Looking at 2010 results from an industry perspective, Teradata posted double-digit revenue growth across all industry sectors, with the exception of healthcare, which was coming off a record 2009 when revenue doubled.
The solution revenue contribution by industry for 2010 was as follows.
Financial services, which includes banks, capital markets, credit card and insurance companies, accounted for 28%.
Communications, which includes telecommunications, cable, e-business, and media and entertainment companies, finished at 24%.
Retail contributed 16%.
Manufacturing accounted for 13%.
Government was 7%.
Travel and transportation, 6%.
And healthcare, 6%.
Other industries made up less than 1%.
As a reminder, the solution revenue estimates by industry do not include our maintenance revenue.
In terms of industry growth for 2010, financial services grew 17% for the year, with all three regions growing double digits.
Communications was up 20%, with the Americas and APJ both growing slightly under 50%.
Retail grew 10% and was up more than 30% in the Americas.
Manufacturing had the strongest growth of all the industries, up 42% in 2010 and led by EMEA, which more than doubled, and in the Americas, which was up 40%.
Government grew 10% with APJ and the Americas growing double digits.
Travel and transportation was up 14%, with strong growth in EMEA and in the Americas.
And finally, healthcare revenue declined 18% in 2010.
As I mentioned earlier, healthcare was going against a prior year in 2009 when revenues had doubled.
There are many specific drivers of analytics growth in each of these industry segments we serve today.
But there is a common challenge faced by all corporations, with managing the exploding volumes and complexities of traditional data, along with the exponential growth of the mostly untapped and mostly unstructured big data.
New types of data, from sources such as mobile devices to sensors to web click streams, represent opportunities for new insights and business intelligence for corporations.
We've been working hard to take advantage of all these opportunities that we're seeing today, and also for tomorrow.
Teradata Labs, our data warehouse R&D engine, launched Teradata 13.10, the most comprehensive database for analytics with powerful Geospatial, temporal and compression capabilities to meet new market challenges.
These releases have been well-received by all of our customers.
Our purposeful platform family strategy has had great success, as evidenced by product revenues that were up a record 21% for the year.
Our appliance revenue nearly doubled in 2010, while our EDW revenue growth was approximately 17%, which was our highest annual growth rate for EDW during the past 10 years.
Teradata continues to be recognized as a leader by industry analysts and took the top spot in Gartner's 2011 data warehouse DBMS magic quadrant.
Gartner recognized Teradata as the leader in both vision and execution for our broad product line, our strong workload capabilities and our integration with SaaS.
And, at the recent National Retail Federation Show, Teradata's Geospatial capabilities was selected as a top new technology.
We're riveted on driving innovation to maintain and extend our lead in the data warehouse for the years to come.
Our partnerships continue to strengthen.
Earlier, I mentioned a number of wins with SaaS in the quarter.
And now we are implementing our first SAP BW on Teradata and progressing towards general availability.
And in 2010, we also added new partnerships with big data players, such as Cloudera and Karmasphere,to help transform unstructured data into advanced analytics for new insights.
Recently we completed the acquisition of Aprimo, a leader in cloud-based integrated marketing management software.
Teradata works closely with marketing organizations in the majority of the customers we serve today, and is core to our business.
Marketing sits at the intersection of customers, products, services, and business development in a lot of corporations.
Marketing makes thousands of strategic and operational decisions that have significant impact on profitable growth for their companies.
Although Teradata helps many customers with strategic and operational decision making, many corporations' marketing processes and systems are inefficient or nonexistent, which makes it hard to take full advantage of the analytical capabilities that Teradata can provide.
Aprimo's integrated marketing management software addresses this, and enables marketing executives to control budgets, eliminate internal silos, increase productivity, and execute best-in-class marketing and drive measurable ROI.
This acquisition enables us to make our core Teradata data warehouse and analytical marketing solutions stronger, while expanding our addressable market with the number one integrated marketing management and software as a service provider.
This year, Gartner recognized Aprimo again as the undisputed leader in marketing resource management.
In this report, Gartner cites Aprimo's broad and deep solution, experience, client maturity, and continued market traction as key success drivers.
I am pleased that Aprimo's CEO, Bill Godfrey, has joined Teradata's leadership team, reporting to Darryl McDonald.
In Bill's new role as President of Aprimo, we have aligned Teradata's applications with Aprimo, and product road maps are being synchronized, and joint marketing and selling has begun.
Teradata is now the leader in both data warehousing and integrated marketing management, two strong positions to build upon for the years to come.
Turning to guidance for 2011, we expect revenue to grow 12% to 14% from 2010, and non-GAAP EPS to be $2.10 a share to $2.20 a share.
Our revenue guidance includes Aprimo, which will contribute 3% to cap revenue growth, and also currency benefit of approximately 2%.
In summary, we are very pleased with our performance in 2010 and the foundation we are building for longer term growth.
Now I will turn it over to Steve, who will provide more details on our fourth quarter and full year performance and our 2011 expectations.
Steve?
- CFO
Thanks, Mike.
And thanks for joining us this morning.
We just completed a great year, highlighted by 13% revenue growth, expansion of our gross and operating margins, and non-GAAP earnings per share up almost 20%.
Moving from the headlines to the financial detail.
Revenue of $548 million was up 10% from the fourth quarter of 2009, also up 10% in constant currency.
Product revenue of $267 million was up 12% from the fourth quarter of 2009, or up 11% in constant currency.
Services revenue of $281 million was up 9%, with no impact from currency.
Within our services revenue, consulting services was up 11% and maintenance services was up 7% in the quarter.
For the full year, total revenue was 13%, to $1.936 billion, in constant currency total revenue was up 12% from 2009, our best performance since 2000.
Product revenue for the year was $933 million, up 21% from 2009, up 20% in constant currency.
Services revenue of $1 billion was up 7%, up 6% in constant currency.
Consulting services was up 8%, or 6% in constant currency, and maintenance revenue was up 6%, or 5% in constant currency.
Gross margin in the fourth quarter of 2010 was 55.7%, compared to 56% in the fourth quarter of 2009.
The decline in gross margin from the strong prior period resulted from the Americas and APJ regions seeing less than a favorable deal mix as compared to the prior year period.
Gross margin for the year was 56.2%, up 130 basis points from the 54.9% in 2009.
The increase in gross margin for the full year was driven primarily by improvements in product gross margin.
Product gross margin in the fourth quarter was 65.9%, good in terms of historical levels, but not quite as high as the 67.8% product gross margin achieved in the strong fourth quarter of 2009.
Product gross margin for the year was 67.2%, an increase of 200 basis points from the 65.2% reported in 2009.
We are pleased with our overall product gross margin performance in 2010, in particular driven by our ability to leverage the fixed cost structure or component of our product cost.
Services gross margin in the quarter improved 80 basis points to 45.9%, versus 45.1% in Q4 2009.
Margin improvement in our maintenance business was significant enough to offset the margin headwind on our overall services gross margin created by adding new consulting resources.
As we described in prior quarters, in 2010 we began to hire additional consulting resources to properly position us for the increasing demand for these services.
Although adding consulting resources negatively impacts services margin in the shorter term, our consulting team did a great job in Q4 of managing costs and effectively utilizing resources, which minimized the margin pressure from the increased headcount.
For the year, the solid operational performance by our consulting team was almost significant enough to offset the margin headwind on overall services gross margin created from adding the incremental consulting resources.
Services gross margin for the full year was 46%, versus 46.4% reported for 2009.
Moving to a geographical view of gross margin, in the Americas region gross margin was 60.1%, down from 60.7% in the fourth quarter of 2009.
The gross margin decline from the strong prior period resulted from a less favorable deal mix.
For the full year, Americas gross margin was 60.2%, versus 58.1% in 2009.
The year-over-year increase was largely driven by improved product margin.
Gross margin for the EMEA region in the fourth quarter was 52.1%, about the same as the 51.9% reported in the fourth quarter of 2009.
For the full year, EMEA's gross margin was 52.5%, down from the 53.5% in 2009, due to a less favorable mix of product revenue versus services revenue, as well as somewhat lower services margin, which was partially offset by the higher product margin.
Gross margin in APJ for the fourth quarter was 43.2% versus 45.6% in Q4 2009.
The decline was due to lower consulting and product margins, offset in part by higher maintenance margin as compared to the prior year period.
For the full year, APJ gross margin increased to 47% from 46.3% in 2009, due primarily to a more favorable mix of product revenue versus services revenue.
Turning to our operating expense structure.
SG&A expense in Q4 2010 increased $11 million from the prior period last year.
For the year, SG&A was $526 million compared to $483 million in 2009.
For both the quarter and the full year, the increases were primarily driven by higher selling expense from increased commission expense related to the higher revenue, increased number of sales territories, and increased variable incentive compensation across the Company in 2010 versus 2009.
As we discussed in previous quarters, we expected a continued increase in our selling expense in 2010 as we added more sales territories, consistent with our three year sales territory expansion strategy.
Incentive based compensation was also higher in 2010, due to the improved revenue results.
We also had a moderate salary increase in 2010, which we did not have in 2009.
R&D in the quarter was $39 million, versus $34 million in the fourth quarter of 2009.
As we have discussed for the last few quarters, we are increasing our investments in R&D, in particular through enhancements to our database, tuck-in technology acquisitions and our expanded product family.
For the full year, R&D was $147 million, slightly less than the $150 million we had estimated.
This compares to $117 million in 2009.
In addition to our planned increase in R&D investment, FAS 86, or additions to capitalized software, was $10 million lower in 2010 than in the prior period, which resulted in a corresponding increase in R&D expense in 2010.
It should be highlighted that we invest more in R&D activity than what is reported on the R&D operating expense line item on our income statement.
Total R&D spend for 2010, before capitalization of internally developed software, which as a reminder is included in the line item additions to capitalized software on the statement of cash flows, was approximately $191 million in 2010 compared to $171 million in 2009, or a 12% increase.
The amortization of the capitalized software costs are reflected on the income statement through product cost of revenue.
As a result of the these items, Teradata's operating margin in the fourth quarter was 21.4%, the same as we reported in Q4 2009.
The contribution from high revenue offset the increased investment in sales territories and R&D.
For the full year, operating margin was 21.4% versus 19.8% in 2009.
We're very proud of these results, especially in light of the fact that we drove a significant increase in operating margin over the prior year, while absorbing the previously described sales and R&D investments in 2010.
Our effective tax rate in Q4 2010 was 27%, up from the 21% effective tax rate applied in the fourth quarter of 2009.
For the full year, our tax rate was 27% versus 24% in 2009.
The higher tax rate in the fourth quarter and the full year was caused by a higher proportion of our pre tax income generated in the United States in 2010 as compared to 2009.
Obviously, the US has one of the highest tax rates in the world.
Summing it all up, GAAP EPS in Q4 2010 was $0.50, versus $0.48 in Q4 2009.
For the full year, GAAP EPS was $1.77 versus $1.46 in 2009.
Non-cash stock-based compensation expense is included in our GAAP EPS.
During the quarter, stock-based compensation expense was approximately $8 million, or approximately $0.03 per share.
For the full year, stock-based compensation was $26 million, or approximately $0.09 per share compared to the $0.08 per share in 2009.
We expect stock-based compensation expense to be approximately $31 million, or roughly $0.11 per share in 2011.
This increase reflects the normal increase in stock-based compensation expense, as well as the increase related to adding the new Aprimo team.
Excluding stock-based compensation expense, our non-GAAP EPS was $0.53 in Q4 2010 compared to $0.50 in Q4 2009.
And for the full year, non-GAAP EPS was $1.86 versus $1.56 in 2009.
We provide this non-GAAP information because we use this information internally to manage the business and compare our results to our peers.
And I believe all the sell side analysts that follow Teradata now calculate and use the non-GAAP EPS figures to forecast our results, compare our results to our peers, and use this measure, along with others, as a basis for stock price modeling.
As a reminder, we have a table in the footnotes of our Earnings Release, as well as the detailed schedules on our website, that reconciles the differences between our GAAP and non-GAAP results as well as our 2011 EPS guidance.
In 2011 we will also exclude EPS impact from the Aprimo acquisition related items which I will discuss in a few minutes.
Turning to cash flow.
Net cash provided by operating activities was $148 million in Q4 2010, up from the $91 million generated in the fourth quarter of 2009.
The largest contributor to our increased cash from operating activities was a change in accounts receivable.
I'd like to point this out, because this is yet another example of how it is common for the impact of AR, or accounts receivable, to move up and down for Teradata from quarter to quarter due to the lumpiness and timing of transactions, particularly quarterly for Teradata.
After $21 million of capital expenditures which includes additions to capitalized software development costs, and expenditures for property and equipment, versus $27 million in the fourth quarter of 2009, we generated $127 million of free cash flow, almost doubling the $64 million of free cash flow generated in Q4 of 2009.
During 2010, Teradata generated $413 million of cash from operating activities, compared to $455 million in 2009.
Capital expenditures in 2010 were $83 million, compared to $88 million in the prior year, yielding $330 million of free cash flow for the year versus $367 million in 2009.
Our free cash flow should approximate our net income, plus or minus $25 million to $35 million, each year.
However, as I mentioned before, this relationship can change quarter to quarter, but on an annual basis this relationship should hold.
As a reminder, Teradata defines free cash flow as cash flow from operating activities, less capital expenditure for property and equipment, and additions to capitalized software.
Turning to the balance sheet.
We had $883 million of cash as of December 31, 2010, a $142 million increase from the end of the third quarter.
For the year, our cash balance increased $222 million from the end of 2009.
During the year we used approximately $88 million to repurchase approximately 3 million shares, versus using $174 million to repurchase approximately 7 million shares in 2009.
As I said before, we expect that the rate of our buyback will continue to fluctuate each quarter, taking into account, among other things, our working capital needs, our stock price, alternative uses of cash, US cash balances, and economic and market conditions.
That said, we do anticipate buying back stock in 2011.
We have approximately a $160 million of our Board authorization remaining for open market repurchases.
As you know, we closed the Aprimo transaction a few weeks ago, and we used the entirety of our preexisting $300 million credit facility, as well as approximately $225 million or $200 million net of Aprimo cash, of our US cash to fund the purchase price.
Adjusting the 2010 year end cash balances, this would equate to us having now approximately $175 million of US cash remaining.
After funding the Aprimo acquisition, approximately 26% of our cash balance is available in the US, with the remainder being held offshore.
We continue to consider and evaluate alternative capital structures as we move forward.
With respect to our accounts receivable, days sales outstanding was 76 days as of December 31, 2010, compared to 83 days as of December 31, 2009, and 93 days compared to as of December 31, 2008, which speaks to the improvement we've made in working capital and the quality of our customers and the relationship we enjoy with them.
To provide further transparency around currency movement, and the potential impact on our future revenue, we provide a schedule on our website detailing how currencies moved in 2010 and how this movement is expected to impact our year-over-year revenue comparisons in 2011.
Assuming the currency exchange rates at the end of January and assuming currency rates do not change throughout 2011, we expect currency to provide a 2 point benefit for us in 2011, as well as a 2 point benefit in Q1.
Mike provided our revenue and EPS guidance early in the call, but I wanted to give a little more color on the specific items.
We had another solid quarter in Q4, and we are looking to -- at a healthy pipeline, so we expect to get off to a good start in the first half of 2011.
We expect 12% to 14% revenue growth in 2011, with our growth in the first half of the year probably tracking at the higher end of that range.
Reflected in the Company's 2011 revenue guidance is the loss of approximately 1 percentage point of revenue growth due to the required US GAAP purchase accounting adjustments reducing Aprimo's deferred revenue recorded on their balance sheet, which will negatively impact the revenue we can recognize from Aprimo's business in 2011.
In other words, if we were not required by US GAAP to adjust Aprimo's deferred revenue downward as we consolidate Aprimo's results into Teradata, our overall revenue growth assumption would have been 13% to 15%.
Turning to EPS.
Specifically, we anticipate higher selling expense, due to increased compensation, presales and training costs associated with the new territories we added in 2010 and those we expect to add in 2011.
In addition, slightly lower services gross margin, as we continue to add to our consulting resources and finally, higher R&D investments.
We are also looking forward to integrating the Aprimo's business into Teradata and increasing our addressable market reach in the marketing application space.
Incorporating all these factors into our GAAP EPS guidance, we expect GAAP EPS of $1.80 to $1.90.
However, this includes approximately $31 million, or $0.11 a share, of stock-based compensation.
In addition, approximately $25 million, or $0.09 a share, of estimated purchase accounting adjustments related to the Aprimo acquisition.
In addition, approximately $17 million, or $0.06 per share, to amortization of acquisition related intangibles.
And finally, one time transaction and integration costs of approximately $8 million, or $0.04 a share.
Finally, these items may be refined throughout the year.
Excluding these non-operational items, we expect non-GAAP EPS of approximately $2.10 to $2.20 per share in 2011.
In closing, Teradata continues to be a leader in the market due to our technology leadership position, which was recently recognized by Gartner for both Teradata and Aprimo, our strong customer base and relationships, servicing and enabling the Global 3000, our expanded product family, now including a very successful appliance business as well as new applications for integrated marketing management from the acquisition of Aprimo, our geographically diverse business model, and our strong recurring revenue model from existing high quality customer base as they routinely increase the size, the scope of their Enterprise Data Warehouses, as well as the annuity revenue stream that comes from our maintenance business.
The Aprimo business model, by the way, works very much like the Teradata revenue model, with a large amount of the Aprimo's revenue recurring, and with strong visibility.
We have a strong capital position and have created a very attractive free cash model, and are committed to managing our business to drive long-term operational earnings growth.
We are very pleased with our 2010 results and are excited about 2011.
And with that, Operator, we are ready to take questions.
Operator
Thank you.
We will now begin the question-and-answer session.
(Operator Instructions).
The first question is from Wamsi Mohan from Bank of America Merrill Lynch.
Please go ahead.
- Analyst
Yes.
Thank you.
Good morning.
Mike, I think you mentioned, right at the beginning of your prepared remarks, that you expect about 505 territories versus the 475 you exited 2010 with.
So given your higher revenue and faster revenue growth, why are you continuing to expand the sales territories at the same rate as you have over the past three years and not be more aggressive in building out your footprint?
- President and CEO
We currently plan, Wamsi, for the 505 territories, depending how things unfold in the year, we possibly could end up with more territories.
As it stands today, we're more than happy with the investments that we've been making in the territories and the yields, and we're always looking across a broader portfolio of opportunities in which to invest and ultimately optimize and maximize the revenues.
So as it stands today, we're looking at 30 and it could go higher as the year unfolds.
- Analyst
And could you just tell us how much you realized in 2010, from a revenue perspective, from the new territories relative to the roughly $100 million that you had originally expected, and how much do you think you'll realize in 2011?
Thank you.
- President and CEO
It was slightly under the $70 million which was the most recent update we had given the last couple of calls.
And we're looking for the same incremental revenue increase in 2011 which was $50 million, off of the original $100 million.
So we're looking for a $120 million type of number off of the new territories, which is $50 million over the $70 million in 2010.
- Analyst
Thank you.
Operator
Thank you.
The next question is from Katy Huberty from Morgan Stanley.
Please go ahead.
- Analyst
Thanks.
Good morning.
Steve, in light of the considerable down tick in DSOs, both sequentially and year-on-year, can you talk about linearity in the quarter and the momentum of business at the end of December and during January, in particular?
- CFO
Yes, Katy.
What we see on the DSO, I'm still comfortable on the range, 75 to 85, which I've kind of targeted as a DSO.
And it is lumpy, depending upon when some of the deals come into the quarters.
If the deal comes in early in the quarter, like in the fourth quarter in October, generally speaking they'll be paid before the quarter end.
So you have some of that going through, but that's not -- nothing unusual than what we'll see in other quarters, so I'm very comfortable still in that 75 to 85 DSO range, and playing out pretty consistent to how it's evolved over the last three years, on a cyclical basis throughout the year.
- Analyst
And there's nothing in relation to a stronger beginning of fourth quarter versus end of fourth quarter that gives you any pause?
- CFO
No.
I've seen the same movie in other quarters too, where we had revenue coming in early in the quarter versus the end of the quarter and vice versa.
So again, that's why I'm comfortable in that 75 to 85 range.
- Analyst
Okay.
And then just a quick follow-up for Mike.
Have you seen any increased competitive pressure from the Oracle Exadata product, or are you finding still that they're attracting a different use case and customer set?
- President and CEO
Not at this point in time, Katy, no.
- Analyst
Okay.
Thank you.
Operator
Thank you.
The next question is from Nabil Elsheshai from Pacific Crest Securities.
Please go ahead.
- Analyst
Hello.
Thanks for taking my question.
I was wondering if you could provide a little more color on the revenue growth in terms of mix, particularly organically, what do you think when you back out the currency and the acquisition, it looks like you're at the 7% to 9% range, in terms of revenue growth, that you have talked about historically.
So, A, when you look at the year, what do you think could potentially drive that higher, whether it's appliances or partnerships, and if we can get an update with SAP?
And then what's embedded in that growth rate on products versus the service and the maintenance?
- President and CEO
You got the numbers right, Nabil.
So, it's 7% to 9% in the core business.
And also you did point out a lot of different things that could provide potential upside to the revenue guidance.
So, the one good thing we've done is we've laid out a lot of different underpinnings organically, and non-Aprimo, in which there's opportunity to grow the revenue at a faster rate.
The guidance of the 7% to 9%, as Steve mentioned in his prepared remarks, as we look at the first half, we're looking to be at the higher end of the guidance.
If you take a look at the services revenues and that component, once again, it will be a higher growth rate than 2010, but once again, it's harder to move the dial meaningfully on it.
So this is a very similar scenario to was we were talking about a year ago at this time, which gets back to, we don't have -- I hate to use the word visibility, because it gets translated into the economy, but we just don't have good, detailed knowledge of what is going to be in the funnel for product revenue once we get out to the second half.
And that's basically the net-net.
- Analyst
And SAP, maybe Darryl, if you could give an update on where we are on that roll-out.
- EVP, Bus Dev & Mktg
Sure.
We're on schedule with the SAP ramp-up of release 7.3.
We've got our first customer that we're implementing BW on Teradata underway right now, and we've got four other customers who are teed up to participate in that early ramp-up in GCA.
- Analyst
And the last question.
Any change out of Netezza, now that they're part of IBM, on the competitive front?
- EVP, Bus Dev & Mktg
Not really.
We're not seeing any change at all from the Netezza front, from our perspective.
- Analyst
Okay.
Thanks for taking my questions.
Operator
Thank you.
The next question is from Bhavan Suri from William Blair & Company.
Please go ahead.
- Analyst
Hello.
Thanks for taking my question.
Just as I look at product growth, that kind of slowed down sequentially, or decelerated.
Any sort of color on how we understand that, were there sort of hardware floor sweeps?
How should we think about that?
- CFO
No, Bhavan, I mean, nothing unusual.
Coming into 2010, we knew we were going to have a very strong performance in the Americas, particularly on the product side.
So that was anticipated.
And the performance we saw in the second half of 2010 continued along pretty consistent to where we thought it was going to be, and so there was really nothing unusual.
At the end of the time it was actually better than anticipated, particularly in the second half of the year, Q3 and Q4.
So nothing unusual in there, other than we knew we were coming out of the blocks with a strong first half on the product side of the Americas.
- Analyst
Okay.
And then could you just provide a little color on the appliances, sort of how many customers do you have that have bought appliances, and sort of how many did you have in the quarter ,and what percentage of revenue that accounted for, if I didn't catch that?
- President and CEO
The last earnings call we updated -- we had roughly 150 customers, and at the end of the fourth quarter we're a little under 190 customers.
The revenue from the appliances actually in the fourth quarter went slightly above the 5% to 10% range we had been talking about.
And for the year, it finished slightly under 10% of product revenues.
- Analyst
And as you look at that business, is that mostly selling into the existing EW environments, were they sort of hanging the appliances off of core EDW, or is that more new mid-market accounts that you hadn't reached before?
Mark, or Steve, where is that?
- President and CEO
A little less than half of the new customer wins are done with appliances.
So we do have a number of appliances going into the new customer wins, and it's had an impact on our ability to have record, kind of, new customer wins in 2010.
So it's just been a great addition.
Of course, it gets selected more often or not, when we get into the mid-market or down towards the bottom of the Global 3000.
It's proven to be a nice fit.
I really think the great thing is that our EDW revenues grew 17% in 2010, while our product -- our appliance product revenue was close to doubling.
This is exactly what we wanted to have happen.
The other point of it is, in the customer base where the appliances are going in, the 1600 class machine, our big data, extreme data appliance, this is sheer incremental business in our customer base.
So there is no confusion, no overlap, no cannibalization whatsoever as it relates to the EDW revenue flow in our current customers.
And these 1600 implementations have been huge, lots of petabites, lots of petabites, and something that would not be practical to be putting in an EDW which is handling thousands of users and different kinds of work loads and queries.
This thing's really unfolded very, very well.
- Analyst
I guess one quick one on the product side, Mike.
Do you think you'll add like [Haduk] functionality to that big data appliance, or do you think you sort of just stay with partners like Cloudera for that?
- President and CEO
We'll be doing both.
I'll let Darryl give a little more color.
- EVP, Bus Dev & Mktg
It's our intent to, as you know at partners, we announced our new relationship with Cloudera to be able to integrate with[Mapredous].
But we're looking at which of the [Mapredous] functionality -- we've got customers today that are integrating Teradata with that environment, and we're continually looking at it in our labs, our ability to integrate [Mapredous'] capabilities into our products, as well as our advanced development.
- Analyst
Great.
Thanks for taking my question, guys.
Operator
Thank you.
The next question is from Matt Summerville from KeyBanc.
Please go ahead.
- Analyst
Good morning.
Two questions on the APJ region.
Can you guys talk a little bit more about the gross margin performance there in the fourth quarter?
As I look back over the last several years, that's basically the lowest gross profit margin I've seen, at least in the history that I have.
So can you talk a little bit more about the dynamics there, in terms of profitability.
And then, are you getting the sense that your business in Japan, which I think's about half of APJ, is to the point that it's kind of bumping along a bottom, where it's no longer kind of detracting from the region's organic growth?
- President and CEO
Two things here.
So on the margins, the one thing that's impacting the APJ overall gross margins is the mix of professional services that's been increasing over the past couple of years.
And Steve, I'll let you add, if there's any more detail relevant beneath that.
The other question, Matt, around the Japan.
The Japan environment's been soft for a number of years and we've been doing okay.
However, in 2010, once again, we did not get the growth we were looking for, and in fact, had a decline.
That said, the companies that we do talk there, other companies in our industry and everything, it looks like Japan overall is pretty soft.
We have been sizing ourselves properly to fit better into the revenue that we are producing there.
We're realigning investments in APJ to get after some of the markets that are a little more attractive from a growth perspective, economic perspective.
But at the end of the day, we're very, very, very committed to Japan and we see just tremendous opportunity for Teradata, given the scale of the corporations and their enterprises there.
As far as a market opportunity for Enterprise Data Warehousing, Japan is clearly second to the US and we're very committed there and we'll keep after it.
It was a pretty -- the good news in having a down year is the following year.
So, we're optimistic that we've at least seen bottom or can get back on the growth trajectory there.
- CFO
And Matt, Mike's right, Japan's got the highest mix in any of the countries of the (inaudible) to the total revenue, and so that is the primary driver.
- Analyst
Thanks for the color.
Operator
Thank you.
The next question is from Alex Kurtz from Merriman Capital.
Please go ahead.
- Analyst
Hello.
This is Amelia in for Alex today.
Thanks for taking my questions.
Just a question about the increase in adoption in flash drives.
Have you seen an increase on your end, and what is your adoption rate of flash drives?
- EVP, Bus Dev & Mktg
Well, we have -- it's a technology that we're very well aware of ,and we leverage all of the different technologies across our stack today.
And as you know, we optimize the right technology for this analytical space, and today we've invested quite a bit in looking at memory, solid state drives, or flash, and then the traditional drives.
So today we have it in our product, and we think it has potential in the future for right-sizing the right analytics for that type of technology, as the price performance comes down.
- Analyst
And just as a follow-up, what are your thoughts on flash-based EDW drives -- EDW rays, like [violin] memory at the high end of the market.
Thank you.
- EVP, Bus Dev & Mktg
Again, we don't think that all or nothing around the technology is appropriate.
We think the right balance of that technology in the stack is what's going to be optimal from a price performance for our customers.
- VP of IR
Operator, we're getting close on time here, so can we ask those still in the queue -- we'll try to get to everybody, but if you could just limit to one question, that would be appreciated.
Thanks.
Operator
Thank you.
The next question is from Brad Reback from Oppenheimer.
Please go ahead.
- Analyst
Hello, how are you?
- President and CEO
Good.
- Analyst
Sorry about that.
Quick question, back on the 4Q linearity.
At the end of the quarter did you see any unnatural deal slippage?
- President and CEO
I would characterize it as normal.
In any quarter, there is puts and takes.
The Americas came in higher than we expected in the fourth quarter.
There were some new opportunities that came into play.
In this case, some of them are large and it can contribute quite a bit.
But overall, Brad, no.
- Analyst
Great.
Thanks a lot.
- President and CEO
Thanks, Brad.
Operator
Thank you.
The next question is from Greg Halter from Great Lakes Review.
Please go ahead.
- Analyst
Yes, good morning.
Get right to it.
Deferred revenues, wondered if you could discuss the percentage that's from maintenance and subscriptions in the quarter.
- CFO
Greg, thanks for bringing that up.
Usually I'll mention that in my prepared remarks, so thank you.
Yes, my metric is to be about 70% of that balance in the deferred revenue on the balance sheet to be maintenance and subs, and we're about 72% as of 12/31, so very consistent to where I expected to finish.
- Analyst
All right.
Thanks.
Operator
Thank you.
The next question is from Derrick Wood from Susquehanna International.
Please go ahead.
- Analyst
Thanks.
So, professional services was pretty strong in the quarter.
Clearly, you're hiring, utilization is going up.
Can you talk about what's driving that demand?
Is there any kind of leading indicator for kind of product sales pipelines?
With respect to that number?
- CFO
No, I wouldn't say -- that's kind of a lively internal debate.
I'll probably have half the leadership team, 50/50 as a leading indicator or lagging indicator.
I would not -- what I've seen over the years, I would not say it goes either way.
But just something that we all experience throughout the quarters.
So nothing unusual within the activity that would indicate -- be an indicator of product revenue or a lagging indicator of product revenue.
So, nothing that I've seen, specifically.
- President and CEO
If I can add, within the consulting services business itself, we continue to add capabilities to what we can provide in the marketplace, and we continue to grow and expand our managed services offers to our customers.
We've added BI consulting types of capabilities, with the Claraview acquisition a couple years back, that we continue to grow.
So there's multiple things within the consulting services business that we continue to add to.
And then with the uptick in the business, we've been ramping and adding resources, and basically there's a lot of demand for Teradata consulting services, all the different types that we have.
So we're operating with a higher backlog.
We've expanded our offshore capabilities to onshore and we're growing our onshore resources, offshore resources.
And the backlog's up, and we saw an uptick in the fourth quarter which was very conservative -- encouraging.
- CFO
And, Derrick, one thing I wanted to do on the professional services, coming to a comment on the prepared remarks, that when we look at the services margins due to these investments, we do anticipate that possibly could be lower for the year on the services margins and lower in the first half.
So just kind of emphasizing that, from the prepared remarks.
- Analyst
What about on the product side?
- CFO
On the product side of the margin?
- Analyst
Yes.
- CFO
I mean, --
- Analyst
for 2011.
- CFO
I don't see anything unusual in there, on the appliance side.
We're still saying the appliances will be about 10%.
They're slightly less on the margin side, but if we stay on the 10% we should be pretty consistent with the prior year, fluctuating quarter by quarter.
And then one thing I did want to bring out that I didn't bring out in my prepared remarks, was the R&D expenses for the year are expected to be approximately around $155 million, with Aprimo in there, for 2011.
- Analyst
Thank you.
Operator
Thank you.
And the last question is from Ed McGuire from CLSA.
Please go ahead.
- Analyst
Yes, just a quick question on how Aprimo's revenues layer into the products, consulting and maintenance, and also if you could just talk about what you expect the impact of Aprimo will be on the maintenance line.
Typically you have a -- typically maintenance declines over the quarters during the year, and would just appreciate any color on that.
Thank you.
- CFO
Yes, Ed, we're just getting right in -- we just closed the acquisition in late January, just getting right into modeling for the 2011 plan.
And the biggest thing that I'm dealing with now is going through the impact of the deferred revenue adjustment on that flow -- you know, on that revenue thought the year.
So I need to continue to work through to see how much -- how that's going to impact quarter by quarter.
So I'd like to defer on that, until I get that model worked out as to exactly how much deferred revenue I'll be writing off and how that will impact the quarters.
Because that includes the maintenance side of it, you know, and some of the professional services side that was capitalized or deferred on the balance sheet, and I just have to see how that weans off under GAAP.
- Analyst
Okay.
Thanks a lot.
- President and CEO
Thank you very much, everyone, for joining us today and thank you for the questions.
I hope you all have a great day and we're looking forward to a strong 2011.
Thank you.
Operator
Thank you.
Ladies and gentlemen, this concludes today's conference.
Thank you for participating.
You may now disconnect.