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Operator
Good morning, ladies and gentlemen, and welcome to the Q2 2019 Neuronetics Inc., Earnings Conference Call.
(Operator Instructions) As a reminder, this conference call is being recorded.
I would now like to turn the conference over to your host, Mr. Klausner from Westwicke Partners.
Mark R. Klausner - Managing Partner
Thank you, operator.
Good morning, and thank you for joining us for Neuronetics' Second Quarter 2019 Conference Call.
A replay of this call will be available on our website for 30 days.
Joining me on today's call are Neuronetics' Chief Executive Officer, Chris Thatcher; and its Chief Financial Officer, Steve Furlong.
Before we begin, I would like to caution listeners that certain information discussed by management during this conference call will include forward-looking statements covered under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to our business strategy, financial and revenue guidance and other operational items and metrics.
Actual results could differ materially from those stated or implied by these forward-looking statements due to risks and uncertainties associated with the company's business.
For a discussion of risks and uncertainties associated with Neuronetics' business, I encourage you to review the company's filings with the Securities and Exchange Commission, including the company's annual report on Form 10-K filed on March 5, 2019, and the Form 10-Q expected to be filed later today.
The company disclaims any obligation to update any forward-looking statements made during the course of this call except as required by law.
During the call, we'll also discuss certain financial information on a non-GAAP basis that includes EBITDA.
Management believes that non-GAAP financial information, taken in conjunction with U.S. GAAP financial measures provide useful information for both management and investors by excluding certain noncash and other expenses that are not indicative of our core operating results.
Management uses non-GAAP measures to compare our performance relative to forecast and strategic plans to benchmark our performance externally against competitors and for certain compensation decisions.
Reconciliations between U.S. GAAP and non-GAAP results are presented in tables accompanying our press release, which can be viewed on our website.
With that, it's my pleasure to turn the call over to Neuronetics' Chief Executive Officer, Chris Thatcher.
Christopher A. Thatcher - CEO, President & Director
Good morning, everyone, and thank you for joining us on today's call.
Before I get started, I'd like to welcome Steve Furlong, Neuronetics' new Chief Financial Officer.
Steve brings extensive medical device experience to the team, most notably having spent 14 years at Hologic, where he held a variety of senior leadership positions.
We're very excited to have Steve on board as we look to continue to drive the adoption of NeuroStar Advanced Therapy and expand our market leadership position.
On today's call, I will provide an update on our performance during the second quarter, followed by an update on the progress we made towards our key priorities.
I'll then hand the call over to Steve to walk through our financial performance and guidance for Q3 and 2019, after which we will provide our closing remarks before opening up the line to take your questions.
Our strong performance continued in the second quarter.
Total revenue was $16.6 million, an increase of 25% over the prior year, primarily driven by a 30% growth in the U.S. NeuroStar Advanced Therapy revenue and a 22% growth in U.S. Treatment Session revenue.
This represents the fifth consecutive quarter since becoming a public company that we've delivered top line growth in excess of 20%.
Moving on to an update on our strategic priorities for the year.
As a reminder, these priorities are to continue the expansion of our sales force and marketing efforts, focus on driving long-term increases in system utilization, launching NeuroStar Advanced Therapy in Japan and selectively evaluate entry into other international markets; develop our next-generation NeuroStar system and beginning the clinical work to set the stage for the expansion of new indications.
Taking each of these in order.
As we look to continue the expansion of our sales force and related marketing efforts in 2019, our goal is to bring our total BDM territories to 59 by the end of the year.
This will be an incremental 15 BDMs versus the end of 2018.
In the second quarter, we filled an additional territory, making that 5 new territories year-to-date, bringing our current BDM territory count to 49.
We continue to be very excited about the quality of the salespeople we're able to attract, and we feel very confident that we can continue to drive predictable growth in new system sales and subsequent treatment session pull-through result.
We have also expanded our regional sales management infrastructure by adding 2 new BDM regions and associated regional manager.
This brings the total number of sales regions to 7 as we scale to support our future growth.
In addition to the expansion of our sales force, we continue to utilize DTC marketing campaigns.
We finished another round of TV commercials that ran from May 13 to June 1. Following this round of commercials, web traffic was up 72% versus the previous 3 weeks without TV commercials.
During this beta test, we had a new functionality to our website.
Patients who responded to the ad could book an appointment on the line directly with a provider or talk live with a nurse, who could then book qualified patients an appointment.
This feature was designed to increase the lead-to-consult conversion.
I'm pleased to report that we saw positive trends.
And comparing our cost per lead in the most recent television campaign against a similar 3-week television campaign in the fall of 2018, we generated a 5.6 reduction in our cost per lead.
We're continuing to assess the financial merits of this program and further ways to continue to improve conversion of leads and the appropriate mix in our marketing strategy.
As we continue to focus on driving adoption and utilization of NeuroStar Advanced Therapy, we continue to evaluate different pricing models to drive both system and treatment session sales.
One such program we have utilized in certain situations is fixed-price treatment session model.
The interest in this program has picked up recently, particularly as we've continued to be successful in penetrating high-volume accounts that have the resources and patient volume to drive future growth in their practice, either by adding additional systems or opening up new locations.
Our second strategic priority for the year is to drive long-term utilization increases.
As we've noted previously, we will continue to increase the number of CPCs, or Clinical Practice Consultants, and CTCs, or Clinical Training Consultants, in order to maximize the utilization of NeuroStar Advanced Therapy for our customers and patients.
As of the end of the quarter, we're happy to share that we have already met our goal of hiring incremental 5 CPCs and 6 CTCs in 2019.
This brings the total to 29 CPCs and 15 CTCs.
To date, we've installed nearly 1,000 systems and once installed, our primary focus is to ensure that clinicians are well trained to optimize NeuroStar Therapy for patients by utilizing the system proprietary, patented features, including contact sensing and the 6-point alignment system.
We believe that our highly trained CTCs and CPC teams are a key strategic advantage for us and that our focus on training in practice management enables our customers to effectively and consistently deliver the outcomes we generated in our clinical trials to their patients.
We announced in July that the NeuroStar Outcomes Registry has passed 3,000 evaluable patients, making it now the largest registry focused on therapies for the treatment of depression.
The Outcomes Registry includes data from 100 clinical practice sites across the United States and showed that 63% of patients treated with NeuroStar Advanced Therapy experienced significant improvement in the depression symptoms.
This demonstrates real-world outcomes consistent results seen in the Carpenter open-label clinical trial, in which 58% of the patients experienced significant improvement.
Importantly, safety data reported in our registry is also consistent with the findings of previously conducted clinical trials.
Our third strategic priority for the year is the prudent expansion of our global footprint.
Our initial expansion market is Japan.
Earlier this year, we announced that NeuroStar Advanced therapy received national reimbursement in Japan, which went into effect on June 1. This is a tremendous achievement, and we'll provide psychiatry as a very important option to treat patients with MDD in a country that has one of the highest suicide rates in the world.
We're very excited to announce that we launched commercial in Japan in the second quarter and encouraged with our early progress.
The first patient was treated with NeuroStar Advanced therapy last month.
Our partner Tiejin is targeting the leading teaching hospitals to the largest inpatient and outpatient clinics in Japan.
The initial feedback that they provided is very encouraging.
The June JSPN training course was once again filled to capacity of 150 participants.
So far in 2019, over 50 additional doctors have completed Tiejin's subsequent NeuroStar TMS-specific training.
In addition, a 30-minute documentary aired nationally, featuring TMS as a new technology in mid-July.
Subsequent to this, Tiejin received a number of calls from hospitals, clinics and patients requesting more information.
Overall, Tiejin is off to a good start in this targeted segment.
And you can see in the second quarter, our OUS revenues are up nicely as a result of the most recent round of NeuroStar Advanced Therapy system sales to Tiejin.
Another of our strategic priorities is the development and future launch of our next-generation NeuroStar system.
We're in the early stages of a multiyear process.
And in second quarter, we continue to drive towards that goal.
We've met with patients and physician focus groups to gain their feedback on how to improve the reproducibility, precision and efficiency of NeuroStar Advanced Therapy.
These insights are informing our priorities as we develop our next-generation TMS system.
Our final strategic priority for 2019 is to begin the clinical work to set the stage for the expansion of indications for the use of NeuroStar Advanced Therapy system.
We're excited about the therapeutic opportunities that PTSD and bipolar indications will bring to our existing providers, new providers and patients globally.
These are disorders that impact a significant population in the U.S. and like depression are difficult-to-treat with pharmacotherapy.
We believe that in our current installed base alone, there are thousands of patients who suffer with these diseases that could potentially benefit from NeuroStar Advanced Therapy.
We're currently on track to have discussions with the FDA later this year to inform our regulatory strategy.
We're progressing very well against these important initiatives, which will support a continued long-term growth.
Overall, we're very excited about our results in the second quarter and how we have positioned ourselves to continue to drive strong top line growth in the business and build upon our market leadership position.
I would now like to hand the call over to Steve to discuss our financial performance.
Stephen J. Furlong - CFO & Company Secretary
Thanks, Chris.
Before providing the financial update, I would like to say how excited I am to join the Neuronetics' team and help realize the mission of improving the quality of life for patients who suffer from psychiatric disorders.
Neuronetics has a well-defined leadership position in the TMS space and the track record of growth is truly impressive.
In addition, there is still a significant untapped market for TMS, both for the treatment of MDD as well as other psychiatric disorders.
And I look forward to being a part of Neuronetics as we continue to advance NeuroStar Advanced Therapy to treat these patients.
Now shifting gears to our financial update.
Total revenue for the quarter was $16.6 million, a 25% increase over the prior year quarter.
U.S. revenue was $15.9 million, an increase of 23% over the second quarter of 2018.
International revenue was approximately $682,000, an increase of 93% versus the prior year period due primarily to the sale of systems to our distribution partner in Japan.
U.S. NeuroStar Advanced Therapy system revenue for the second quarter of 2019 was $4.6 million, an increase of 30% over the second quarter 2018 revenue of $3.6 million.
The increase in U.S. NeuroStar Advanced Therapy system revenue was primarily driven by higher capital, upgrades and rent-to-own revenue.
Capital units sold increased by 26%, while average selling prices declined by 9% as compared to last year.
On a sequential basis, average selling prices declined by 4%.
During the quarter, we saw our active installed base increase to 976 units, a net increase of 160 units from the second quarter of 2018 and an increase of 45 units from first quarter 2019.
U.S. Treatment Session revenue was $10.8 million for the second quarter of 2019, an increase of 22% over the prior year quarter.
The increase was primarily due to an approximate 24% increase in the number of treatment sessions sold and an increase in other treatment session revenue.
The increase in treatment sessions purchased was partially offset by a 7% decline in treatment session ASPs due to predetermined volume pricing discounts within our existing customer base.
This is in line with expectations, and these discounts are triggered when customers surpass certain predefined high-volume thresholds.
U.S. service and other revenue was approximately $415,000, a 1% increase over the prior year.
Gross profit for the second quarter 2019 was $12.4 million, an increase of $2.4 million from $10 million during the second quarter of 2018.
Gross margin for the second quarter of 2019 was 74.8%, which was lower than the second quarter of 2018 gross margin of 75.5%.
The decrease in gross margin was the result of a higher mix of NeuroStar Advanced Therapy revenue as well as the selling price decrease as noted above, partially offset by increased leverage on our service and operations cost as a result of higher sales compared to the prior year period.
Sales and marketing expenses for the second quarter of 2019 were $11.5 million, an increase of $1.7 million over the prior year.
This increase was primarily due to the increased size of our sales force as well as spend related to marketing campaigns.
General and administrative expenses were $4.3 million, an increase of approximately $1.2 million compared to the prior year.
The increase was primarily driven by the increased costs associated with being a public company.
Research and development expenses for the second quarter of 2019 were $3.2 million, an increase of approximately $0.9 million from the prior year period.
The increase was primarily due to product development costs related to the continued development of our next-generation platform and higher personnel costs in preparation of new clinical trials.
Net loss for the second quarter was $7.1 million compared to a net loss of $7.5 million in the second quarter of 2018.
EBITDA, which is a non-GAAP measure, for the second quarter of 2019 was a loss of $5.9 million compared to an EBITDA loss of $6.3 million in the second quarter of 2018.
Moving to the balance sheet.
We ended the quarter with cash and cash equivalents of $89.6 million compared to $104.6 million at year-end 2018.
Cash usage during the quarter was in line with our expectations.
I would like to note that since we are now eligible to utilize Form S-3, the company will file a shelf registration statement for the offer and sale of up to $125 million of securities on a primary basis.
In addition, this shelf registers 3.5 million shares that may be offered and sold by shareholders on a secondary basis pursuant to an investors' rights agreement.
The filing of this shelf should not be interpreted as an indication that we will be pursuing a financing in the near term.
Rather, this is just a matter of good corporate housekeeping.
Turning to guidance.
For the full year 2019, we are increasing our guidance of total worldwide revenue to between $63 million and $65 million, representing approximately 19% and 23% year-over-year growth, respectively, up from our prior guidance of $62.5 million to $64.5 million and inclusive of our expectations for international revenue for the year.
For the third quarter of 2019, we expect total worldwide revenue of between $15.8 million and $16.4 million, representing 15% and 19% year-over-year growth, respectively.
For the full year 2019, we continue to expect gross margins to be in the mid-70s range, in line with our previous guidance.
For the full year 2019, we now expect operating expenses to be between $74 million and $77.5 million, up from the previous guidance of $71.5 million to $76.5 million.
The small increase in operating expense guidance is primarily driven by our ongoing efforts to drive adoption, including the continued investment in our sales force expansion efforts, marketing, research and development related to the development of our next-generation NeuroStar platform and clinical spending as we pursue additional indications for PTSD and bipolar disorders.
I'll now turn the call back over to Chris.
Chris?
Christopher A. Thatcher - CEO, President & Director
Thanks, Steve.
We're very happy about our performance during the first half of 2019, as we have consistently demonstrated the execution of our growth strategy and achieved our financial objectives.
Our ability to sustain growth is a direct reflection of our ability to successfully execute on improving long-term commercial strategy that we put in place in combination with the ongoing development of our industry-leading NeuroStar Advanced therapy system for the treatment of drug-resistant depression and potentially new indications.
As we look to the second half of 2019 and into 2020, we believe our strong foundation in the U.S. as well as our recent expansion internationally sets the stage for continued growth.
With that, I'd like now to open up the line for questions.
Operator
(Operator Instructions) Your first question comes from the line of Jason Mills with Canaccord Genuity.
Jason Richard Mills - MD of Research & Analyst
I look forward to seeing you over the next couple of days at our conference.
So Chris first, congratulations on a great quarter.
I wanted to ask you about the juxtaposition of your upside growth in treatment session revenue which -- or treatment session procedures, which has been quite strong frankly for several quarters now.
And then that juxtaposed to the treatment session ASPs.
So I know that your policy has been to offer volume discounts and seemingly happy to do it given treatment session revenue procedures are growing so fast.
But how should we think about this juxtaposition, let's say, over the next couple of years?
Are we going to continue to see this level of volume discount pricing?
Or will that moderate a little bit?
I just can't help but think that with this level of growth in procedures, if ASPs were more in line with your long-term view of sort of 3%, 4%, that the numbers could be even bigger.
And I just wanted your thoughts on that.
Christopher A. Thatcher - CEO, President & Director
Right.
So thanks, Jason, looking forward to seeing you on Thursday at Canaccord conference.
As it relates to our general guidance, we've generally guided mid-single-digit declines in ASP for NeuroStar treatment session and that will -- the decline in ASP will increase if our volume expectations are higher than we assumed in our guidance because along with higher volumes, providers get greater decreases.
And if our treatment session approach should slow, then our price decline would be less in a given quarter.
And that's played out consistently for the last 4, 5 quarters.
So we've had another nice unit volume uptick again this quarter.
And in return, the pricing decline for NeuroStar treatment sessions is slightly higher than our guidance.
And that's going to remain fairly consistent.
Over time, right, over time, over a year or 2, as that installed base gets larger, those price declines could be tempered longer term because they are weighted out.
Jason Richard Mills - MD of Research & Analyst
So to follow up on that, I mean obviously, you're not going to give the treatment sessions away.
So there's going to be a diminishing returns to the ASP declines, if you will, I would assume even for the higher volume guys, right?
I mean are you going to continue to offer the same level of price breaks for, let's say, the same person they got, let's say, a 10% reduction in price this year if they grow treatment session revenue in their own practice 20% to 30%?
Again next year, will they also see the same level of price cuts?
Does that make sense?
Christopher A. Thatcher - CEO, President & Director
Yes.
So just to be clear, so our pricing program and plan is based on volume, we don't have many one-off agreements on pricing.
So -- and we don't renegotiate pricing every year.
So when they hit a maximum volume, the price does not continue to decline year after year.
Jason Richard Mills - MD of Research & Analyst
Okay.
Great.
I'll move on.
Just one quick other category.
I mean I was interested to see your updated operating expense guidance.
The spending on PTSD and bipolar.
You mentioned a little bit in your prepared remarks, but I would be interested and I think investors are interested in this sort of indication expansion opportunity.
And maybe a bit more color on what your timing expectations are?
What nuances you expect with respect to a clinical study?
And just in general, maybe a bit more color on the target addressable market opportunity you see ahead in these markets as opposed to a market in OCD that one of your competitors is approaching?
Congrats on a good quarter.
Christopher A. Thatcher - CEO, President & Director
Yes, thanks.
So the first thing is, this is a large unmet need, both PTSD and bipolar.
Directionally, these markets in total are just slightly smaller than the MDD market.
This represents not only a big unmet need, but it also allows us to leverage our installed base.
Psychiatrists treat PTSD and bipolar as well as MDD and they're prevalent within their practices.
So this is a terrific same-store growth opportunity for us.
That said, we're planning a study that's going to be a large study.
These are going to be RCT studies, and these will be designed to address several things.
One, the FDA's need.
Second is they'll also be designed for -- to separate clinically in a way that's compelling for providers to use the technology.
And then lastly, it will be designed to be compelling for financial payers to pay for it.
So these are -- when we take a product to market, I've said this before, the difference between a product and a business is you have to get reimbursement.
And without reimbursement, it's just a product, patients can't afford it, doctors can't afford to deliver it.
So when we do a clinical trial, we think about the whole continuum as I outlined there.
These are much bigger markets than OCD and you need typically larger studies that were provided -- that were provided for OCD to get reimbursement in play.
So that's our thoughts on the category.
We're really excited about this opportunity, and we're just kicking off the process now.
Operator
Your next question is from the line of Matthew O'Brien from Piper Jaffray.
Matthew Oliver O'Brien - MD and Senior Research Analyst
Welcome, Steve, to your new role.
I wanted to start with the fixed pricing commentary on the modeling side.
I would just love to hear a little bit more about what you're doing there and then kind of how that flows through the P&L?
And how we should think about that influencing numbers over the next several quarters?
Christopher A. Thatcher - CEO, President & Director
Yes, Matt.
Yes, sure.
So we wanted to comment on this because I know that we've had some questions on the U.S. Treatment Session revenue number.
So just to break this down is, we've also provided commentary on the increase and the decrease in volume and price relative to prior year.
I know everyone's tracking that in your models.
And if you've been tracking our historical volumes and price and you utilize our reported growth rate that we share each quarter, you're going to calculate a number that is typically lower than we report in U.S. Treatment Session revenue.
And that difference is what we call other treatment session revenue, which is comprised of revenue from fixed-price contracts and other ancillary components.
And we want to provide you that color here today in the call.
Matthew Oliver O'Brien - MD and Senior Research Analyst
Okay, Chris, but I think you said that the interest level in that fixed pricing model is lifting.
Can you just talk a little bit more about, again, why that is?
And so I think a lot of people on the call are really trying to understand the whole competitive dynamic and make sure that with that commentary plus the pricing declines that this isn't a result of you having to be more aggressive in the marketplace to get more customers and more treatment session volume.
Christopher A. Thatcher - CEO, President & Director
Yes.
So just to be clear, the fixed pricing model is not reflected in any ASP decline.
Fixed pricing model just goes to total treatment session revenue.
So they're not -- they're not interacting at all.
So this is a function of what I would call a positive signal to our successful HVT penetration.
This is for the best HVT targets.
And we're learning how to best really partner with this customer to create a successful NeuroStar program with them.
And at this point, I think -- I hope you understand, we're not going to get into all the specifics for competitive reasons on a public call, but this is definitely an emerging sales strategy for us, and we wanted to highlight it here, and I think it validates our HVT strategy overall that these larger accounts are very interested in buying multiple systems at multiple locations and working with us over a longer period of time in a contracted fashion.
Matthew Oliver O'Brien - MD and Senior Research Analyst
Got it.
Okay, that makes sense.
And then the other question I had was just on the international performance.
So the guidance lift for the year is really just a function of a little better visibility with what you're doing with Tiejin.
And first of all, is that true?
And then secondly, can you just talk a little bit more about kind of the cadence of sales into Tiejin with there a big bulk of systems placed and sold here in Q2, and you won't see that in Q3, Q4?
Just any kind of color there would be helpful?
Christopher A. Thatcher - CEO, President & Director
Yes.
Thanks, Matt.
So we're excited about Japan.
I'd call it tempered enthusiasm.
We're in a fuzzy front end of a commercial launch.
Actually, Tiejin has done a very good job during the precommercialization phase, and it's paying off.
Overall, they're off to a good start in this targeted segment.
As you can see in Q2, our OUS revenues are up nicely, a result of the most recent round of NeuroStar Advanced Therapy systems sales to Tiejin.
I'd also note that our increased annual guidance range does not reflect our revenue expectations for the year for Japan.
I'm sorry, it does now reflect our revenue expectations for the year for Japan.
So that's included in our annual guidance.
Matthew Oliver O'Brien - MD and Senior Research Analyst
Okay.
So you lifted it because of Japan specifically.
Is that the right way of viewing it?
Christopher A. Thatcher - CEO, President & Director
Yes, the remainder of the year, what we think is going to happen.
Operator
Your next question comes from the line of Margaret Kaczor with William Blair.
Malgorzata Maria Kaczor - Research Analyst
First, maybe a bigger picture strategic question.
We talked through some of the more tactical strategic decisions that you guys are doing in terms of vis-à-vis with education and some of these new pricing models.
But if we think about some of the bigger, longer-term strategic decisions that really get TMS more broadly adopted and maybe even accelerated from the point where you're at.
What measures are those?
What are you doing on those measures?
Is it price, reimbursement, data?
And do you still have room in those high-value accounts that you guys have focused on for the last year or 2?
Christopher A. Thatcher - CEO, President & Director
Yes.
So thanks for the question, Margaret.
Our growth strategy is pretty straightforward.
This is a really large market as we all know.
It's underpenetrated and our ability to grow and get the patients is about hiring more people, selling more systems.
And we're at the cusp of an amazing milestone, almost 1,000 systems, but that's really just a drop in the bucket.
We're in the low single digits of penetration, the number of patients that we can treat, mid-single digits in the number of locations that have our systems.
And this is just about us commercializing in the U.S. and continue to sell systems and demonstrate that when we hire people, we sell more systems.
If we sell more systems, we treat more patients.
And that is really the strategy for the next 36 months in the U.S. And then the continued growth that will come from outside the U.S. and Japan.
And as we indicated, we're looking at other select thoughtful commercialization paths outside the U.S. And then right around that period of time, then we would come out with a new system that's really going to wow providers and set a new high bar for what people think about in a TMS system.
And then shortly on the heels of that, PTSD and bipolar and 2 new indications.
That's our growth strategy, and we're not changing.
And I know something that you have a lot interest, we have a lot of interest is, we still think that there's an opportunity in the direct-to-consumer marketing campaign.
We've made some good steps this past flight of TV and reducing our cost and increasing our lead-to-consults conversion rates by adding some new functionality and some new learnings.
So that's our strategy.
I don't think there's really a silver bullet here.
I just think that it's good commercial execution as we've outlined.
Malgorzata Maria Kaczor - Research Analyst
Got it.
So maybe switching over to guidance for a second.
You guys had growth of 25% this quarter.
Overall, third quarter guidance has implied kind of the 15% to 19% range.
And that implies fourth quarter growth comes in, I think, a little bit slower than third quarter growth.
So maybe walk us through the comps this year.
What this means for the U.S. as well as for international?
And I guess, more importantly, how does it set up for 2020 and beyond?
Do you guys continue to view yourself, I guess, as a 20-percent-plus top line grower going forward?
Stephen J. Furlong - CFO & Company Secretary
Yes.
So the guidance demonstrates a full year growth now between 19% and 23%, which is slightly higher than our original guidance.
Q3 has been typically a sideways and sometimes down quarter.
And this is a seasonal fluctuation that we've seen in the past.
And you can back into our Q4 number, which is in line with full year expectations.
And from there, you can start to model Q1 in 2020, and we're not going to get into guidance for 2020, but you can quickly see based on history, what that sets up Q1 to look like.
So we're guiding right now from 19% to 23%, which puts us on track to be a continued 20% grower through the end of the year.
And as we move into 2020, we'll provide guidance on 2020.
Malgorzata Maria Kaczor - Research Analyst
Okay.
Yes.
And I guess just one last one in terms of capital placements.
I'm not sure if you guys can give us any kind of breakdown from capital sales going to existing accounts versus some of the new center openings and then are you continuing to see those repeat sales with the existing accounts continuing to drive that above-average utilization?
Seems like it, but just double-checking.
And as we look at volatility on pricing within capital, should we assume very much?
Or is this kind of the new level going forward?
Christopher A. Thatcher - CEO, President & Director
Yes.
So we've given all the metrics to determine our installed base, how big our installed base and our NeuroStar treatment sessions.
And you can see that once again, our installed base is up 20% over prior year.
And utilization rate is up again in this quarter.
So we don't report out on the systems that we're selling to existing customers versus new customers.
And we haven't broken out our NeuroStar treatment sessions by customers, but we're giving you enough metrics that you can see that even adding 20% more volume to our installed base, that our utilization rates are up, that 20% is really dilutive, right, on a per system utilization rate seeing that they just got the systems.
So we're quite excited about the utilization rates within our business, consistent growth rate now for 5 quarters, 20-plus percent NeuroStar treatment session, 30% on NeuroStar's, 25% overall, 5 quarters over 20%, taking up guidance, we're quite enthusiastic about what we're accomplishing here.
Operator
That concludes our question-and-answer session for today.
I would now like to turn the call back to Chris Thatcher for closing remarks.
Christopher A. Thatcher - CEO, President & Director
Thanks for joining us this morning.
We look forward to updating you on our next quarterly call.
Operator
Ladies and gentlemen, this concludes today's conference.
Thank you for your participation, and have a wonderful day.
You may now disconnect.