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Operator
Good afternoon. My name is Mike, and I will be your conference operator today. At this time, I would like to welcome everyone to the Starbucks Coffee Company's second quarter fiscal year 2013 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session.
(Operator Instructions)
Thank you. Miss DeGrande, you may begin your conference call.
JoAnn DeGrande - Vice President - IR
Thank you, Mike. Good afternoon. This is JoAnn DeGrande, Vice President of Investor Relations for Starbucks Coffee Company. Joining me on the call today is Howard Schultz, Chairman, President, and CEO; Cliff Burrows, President of our US and Americas business; and Troy Alstead, our Chief Financial Officer. Also joining us here today for Q and A are John, Michelle and Jeff, the presidents of our other three business segments.
This conference call will include forward-looking statements which are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements. Any such statements should be considered in conjunction with cautionary statements in our earnings release and risk factor discussions in our filings with the SEC, including our last annual report on Form 10-K. Starbucks assumes no obligation to update any of these forward-looking statements or information. This conference call is being webcast, and an archive of the webcast will also be available on our website. This is the first quarter we're including results from the recently acquired Teavana business in our financial results, and you'll find them in the P&L for all other segments. We've also removed unallocated corporate expenses from Other. Full year results for fiscal 2010 through fiscal 2012 for all other segments, as well as our corporate unallocated expenses, can be found on our website. With that, I'd like to turn the call over to Howard Schultz.
Howard Schultz - Chairman, President & CEO
Thank you, JoAnn, and good afternoon to everyone on today's call. I'm very pleased to report the record Q2 results that Starbucks announced today. Global comp store sales growth of 6%, marking the 13th consecutive quarter of comp growth greater than 5%. Comp growth of 7% in the US. Total revenue growth of 11% to a Q2 record of $3.6 billion. A 180 basis point increase in operating margin to a Q2 record of 15.3%, and record Q2 EPS of $0.51, which after excluding a $0.03 gain on the sale of the Company's minority equity stake in the JV that operates our stores in Mexico, represents a 20% increase over last year's record Q2 results.
Starbucks is continuing to deliver strong, consistent performance in the face of still challenged retail and consumer environments in many of the markets around the world in which we operate. While I'm very pleased with the record results we have been reporting and the value that we have been creating for our shareholders over the last several years, as I have mentioned at our annual meeting of shareholders last month, we remain laser focused on our aspiration to become one of the world's most admired, respected, and enduring brands. I'm honored that the progress we are making on this journey has been recognized by Ethisphere magazine, who for the seventh straight year named Starbucks as one of the world's most ethical companies, and Fortune magazine, who recently ranked us as the fifth most admired company in the world. Neither this humbling and inspiring recognition nor our Q2 results would have been possible without the hard work and dedication of our 200,000 Starbucks partners who don the green apron every day and deliver the unique Starbucks experience 70 million times from almost 19,000 stores in 62 countries around the world each week. From Starbucks' leadership team to each of our partners, we say thank you.
In a few minutes, Cliff Burrows, President of our Americas segment, will discuss America's Q2 results in detail and provide a glimpse of what's ahead. Under Cliff's leadership, Starbucks' US business today is as healthy as it ever has been. We continue to introduce new innovative ways to excite our customers around all things coffee. Clearly, anyone suggesting in 2008 or 2009 that Starbucks' US retail store portfolio was approaching market saturation was just flat out wrong. In fact, stores we have opened the last few years are among the best performing stores in the 42-year history of the Company in terms of all key metrics, including unit economics, return on investment, profitability, and the qualitative aspect of how well we deliver the Starbucks experience to our customers. This performance is due to a new discipline and rigor we have brought to all aspects of store development that is both underpinning and driving our US retail expansion. We plan to add approximately 3000 new stores in the Americas over the next five years, with at least 1500 being in the US, and are now on track to open over 300 new stores and to renovate 1400 stores in the US this year alone.
Our China, Asia Pacific region continues to be at the forefront of Starbucks' global expansion efforts, and we are on course to have 4000 stores in the region by the end of 2013, including more than 1000 stores in mainland China and more than 500 stores in South Korea. We will establish China as Starbucks' single largest market outside of the US in 2014 and have more than 1500 stores by 2015. We are building and deepening our connection to customers in China by continuing to deliver locally relevant innovation, including Chestnut Macchiato and Peach Blossom Tea Latte, two customer favorite seasonal beverages evocative of the flavors of the Chinese New Year season and actively building My Starbucks Rewards membership. We have now sold over 2 million My Starbucks Reward cards in China, representing an average of 2000 members per store and the highest per store average anywhere across our global retail system, with sales on cards now representing 35% of total tender. This is a powerful endorsement of the emotional attachment and engagement we now have with Chinese customers in relationship to the Starbucks brand.
A few weeks ago, John Culver, President of our China Asia-Pacific segment and I traveled to Indonesia and the Philippines, key growth markets as well as being the sources of some of Starbucks' best-tasting and best-selling coffees. John and I observed firsthand how powerfully the Starbucks culture and the Starbucks brand coupled with the new store designs are resonating with our partners and customers. We now plan to open 100 new stores in Indonesia in the next three years and another 100 stores in the Philippines over the next four. And next month, John and I will be in Tokyo to celebrate the opening of our 1000th store in Japan, an historic achievement for the first Starbucks market that opened outside of North America and personally a rich reminder to me of how far we've come since I attended the opening of the first store in the Ginza district back in August of 1996. In Q2, we also opened our first store in Vietnam to record crowds, another dynamic market with a rich cultural heritage in coffee tradition. Our flagship Ho Chi Minh City store will be followed by stores in Hanoi and other key metropolitan cities across Vietnam in the future.
Michelle Gass and her team are in the early stages of a transformative new economic business model for Europe that will further move us toward long-term profitability. We are actively continuing to expand our new UK franchise program with a number of experienced and well-capitalized regional and national franchise operators as well as growing our captive licensed store footprint into important customer segments such as rail stations, airports, universities and hospitals. We're also making considerable headway in the growth of our drive-through operations, adding our first drive-through store in Germany and adding to our drive-through portfolio throughout the UK. These and other strategic moves, together with a robust set of brand initiatives, will provide competitive differentiation and make Starbucks more relevant to Europe's diverse consumer base. Starbucks' performance across our joint venture and licensed markets in eastern Europe and the Middle East continue to be extremely strong, with growing customer response in markets such as Turkey, Hungary, Russia, and across our Middle East portfolio thanks in good measure to our partnership with the Alshaya Group that started with a single store in Kuwait City in 1999 and now comprises over 500 Starbucks stores throughout the Middle East. Our Q2 results give me confidence that the strategies we have in place across Europe and the Middle East, combined with an intense focus on execution and elevating our customer experience, will enable us to make solid, continuous progress in the EMEA region over time as we continue to leverage all of the learnings from the US transformation.
Last quarter, Jeff Hansberry, President of our Channel Development and Emerging Brands segment, detailed the extraordinary multi-billion-dollar opportunity that exists for Starbucks in channels outside of our stores. Today, Starbucks has over 100,000 points of distribution across grocery, drug, mass, and club locations around the world and sales topping $1 billion, with nearly 25% of the $3.4 billion US premium coffee market making us the number one premium packaged coffee brand in America. From this strong position, Starbucks Channel Development opportunity remains in its infancy. Premium single cup, currently an $8 billion category, is the fastest growing segment in the coffee industry, now accounting for 27% of total coffee sales in grocery. And premium single cup is a segment Starbucks intends to lead with a solid product lineup that includes Starbucks VIA, Starbucks K-Cup portion packs and now Verismo.
We continue to build Verismo's installed base to generate incremental pod sales with a successful promotion on cable home shopping channel QVC in March. In Q3, we will gear up for a robust fall and holiday by further extending Verismo distribution to include additional specialty retailers and expand the Verismo portfolio to include both machine and pod innovations including tea, all of which will culminate in our stores, what we anticipate to be a very strong Christmas holiday shopping season. Starbucks K-Cup portion pack sales in US food, drug, and mass channels outpaced the industry at large, increasing more than 75% versus the prior year, and maintained a leading share in the premium single cup category. Just last week, Starbucks K-Cups were named one of the top product launches of the year by IRI's Pacesetters. I'm pleased to report we have now shipped over 850 million Starbucks and Tazo cups since launch.
Q2 marked our first quarter since completion of the Teavana acquisition, an important move into the $40 billion global tea category. The tea category we believe is ripe for innovation, and we now intend to do for tea what we have done for coffee. Beyond representing a very exciting retail store platform with strong unit economics, Teavana enables to us to add super premium estate teas to our tea lineup and introduce and leverage a multibrand tea strategy to complement our existing $1 billion plus Tazo Tea business. In Q2, we opened eight Teavana stores and have plans to add additional mall stores in fiscal 2013, and to add a complete line of hand-crafted beverages to the Teavana menu over time. We also expanded Starbucks' loyalty program to include Teavana purchases, giving Starbucks customers the convenience and benefit of using their Starbucks card and mobile app to pay for purchases in Teavana retail stores. To further leverage the best capabilities of Starbucks retail, including real estate design and store operations, I have asked Cliff Burrows to lead the Teavana retail business as part of our US and Americas business with Andy Mack, Teavana's founder, reporting to Cliff.
Our Evolution Fresh premium cold pressed juice platform continues to grow nicely and is now in more than 4000 Starbucks stores and other retail locations including 300 Starbucks stores in the New York and Boston markets. We continue to see healthy sales lift in juice as customers increasingly make Evolution Fresh fruit and vegetable juices a part of their daily ritual. We are working hard to increase production capacity to meet the growing consumer demand and our plan to have Evolution Fresh juices available in approximately 8000 US locations by the end of 2013. It's now been more than two years since we unveiled and began to execute against our unique blueprint for profitable growth strategy in the US. The time is now right to begin taking our tested and vetted blueprint on the road to China. Our success at retail in China is providing us with confidence to both continue building our retail store portfolio and to leverage our brand, growing retail store footprint and deepening connection to Chinese consumers into a future overall business that will also include Starbucks products and categories marketed through CPG channels to the rapidly growing Chinese middle class. Stay tuned for updates on this exciting initiative in the quarters ahead.
I want to turn now to mobile payment loyalty and social and digital media. As I have shared with you before, we are witnessing a seismic change in consumer behavior due to the emergence of social and digital platforms and the significance and ubiquity of mobile as a consumer platform. Starbucks remains on the very leading edge of all of these developments. In Q2, we introduced new innovations and initiatives that further demonstrate Starbucks' leadership in consumer card, loyalty, and mobile payment experiences as more and more of our customers choose the Starbucks card as their preferred method of payment. Consider the following statistics. Today, nearly one quarter of all US transactions are made by My Starbucks Rewards loyalty members and nearly one third of all US in-store transactions are prepaid.
Our mobile apps now have more than 10 million active customers, and we are approaching 4 million US mobile payment transactions per week, accounting for roughly 10% of total US tender. To put this in perspective, Starbucks card tender now exceeds $3 billion annually in the US and Canada, a scale that rivals many premier US banks. In Q2, we significantly accelerated My Starbucks Rewards membership by offering a $5 credit for US Starbucks cardholders who became a program member, resulting in nearly 1 million new registered members and nearly 500,000 mobile app downloads during the two-week offer period alone. Through this and other initiatives, we are adding approximately 80,000 new My Starbucks Rewards customers each week and expect to double the number of active members enrolled in Starbucks rewards program from 4.5 million at the end of fiscal 2012 to 9 million in 2013.
Even more encouraging is that accelerating adoption is not just a US phenomenon. We are now seeing usage of My Starbucks Rewards at the same or even higher rate than the US in countries like China, Korea, and Canada, providing us with a significant sustainable competitive advantage over competitors in these markets. And beginning in May, we will unveil the market's first cross-brand cross-channel rewards program, a capability only made possible by the unique combination of Starbucks' national retail store footprint, broad consumer packaged goods presence and industry-leading digital capabilities. Our customers will be able to earn My Starbucks Rewards stars for purchases of Starbucks packaged coffee in grocery channels. The stars can then be redeemed for free food or beverages in Starbucks retail stores, an exciting new example of our blueprint for profitable growth being brought to life.
It's very hard, I think, to actually explain this in the kind of detail or the attachment that we think this is going to do. This gives us a significant competitive advantage over other like coffee products that are sold in grocery. We are going see incrementality as a result of in that in our own retail stores. The revenue and operating leverage provided by the scale and synergies among our digital card loyalty mobile and social platforms provides us with strong core muscle in our US business and increasingly in multiple channels in markets across the globe. And as Adam Brotman, Starbucks' Chief Digital Officer and I like to tell the digital team, we are just getting started, literally in the nascent stage.
Today, Starbucks' ability to touch people in and beyond our stores is greater than any time in our history. And it's a reality that gives me great confidence that we can attain the high aspiration of becoming one of the world's most respected, admired, and enduring companies. We're very fortunate to have added Mike Conway, our new Executive Vice President for Channel Development, as well as Sharon Rothstein and Matthew Ryan as Chief Marketing Officer and Chief Strategy Officer respectively to help us achieve these ambitious goals joining an already experienced and talented leadership team. I would like to personally take this opportunity to publicly welcome Mike, Sharon, and Matt to Starbucks. I am convinced that the next two to three years for Starbucks will be among the most dynamic and exciting periods in the history of our Company. The results we announced today demonstrate that Starbucks Coffee Company has the strength, the help and the talent to continue profitably building our business in multiple channels around the world at the same time as we continue delivering value to our shareholders. I will now turn the call over to Cliff who will take you through the Q2 results of the Americas segment.
Cliff Burrows - President, Americas & US
Thank you, Howard, and good afternoon, everyone. Very pleased to join you today to discuss the strong second quarter results of our Americas business and to share with you several of the exciting initiatives we have ahead of us. Americas revenue grew by 10% in the second quarter to $2.6 billion, fueled by 6% same-store sales growth, with 5% coming off increased transactions and 2% from a higher average ticket. In the US, comp sales grew by a very healthy 7%. A number of drivers were behind this. We had a great success with our featured beverages including Vanilla Spice Latte and Hazelnut Macchiato, which combined nearly 2 percentage points of comp growth in the quarter.
Food sales also lifted our comp, with strong growth in the afternoon from food offerings aided by expanded panini availability and strong Bistro Box performance. On our first quarter call, we talked about the strength of Starbucks card sales during the holiday and how that gave us great confidence in our ability to deliver a strong Q2. That absolutely played out this quarter, and what is particularly encouraging is we're seeing lift in both afternoon day parts and in our higher-priced indulgent beverages by card users. There are a significant number of new customers and new occasions being introduced via Starbucks card, leading to new daily routines and greater loyalty, all of which bodes well for our future growth.
While Americas segment revenue grew 10%, operating income grew 22% to $550 million. We delivered strong flow-through on our exceptional sales growth with margins in the Americas growing by 220 basis points to 21.1% in the second quarter. That is the highest Q2 margin we have ever reported for the Americas segment, and there are several things contributing to this improvement. Firstly, we are intensely focused on store operations, including labor, waste and utilities management. We are improving productivity as well, and this is allowing us to increase customer visits without adding costs. For example, our new line of playbooks are leading to simplified operations, which in turn allows us to bring in new products while minimizing additional complexity to the system. We're also benefiting from lower coffee prices. This alone provided 40 basis points of favorability in our COGS and occupancy line in Q2.
Today, Starbucks stores are busier than ever, but we remain very conscious that our outstanding service is what brings back customers again and again, That is why I'm so proud of the focus our store partners continue to place on delivering the Starbucks experience. We can see from customer voice metrics that in the US, taste of beverage and speed of service scores are among the highest levels in recent years. Friendliness and order accuracy also moved meaningfully higher in the second quarter. All these combined led to the highest quarterly increase in our overall satisfaction scores in two years.
We continue to grow strongly outside the US with Latin America delivering double-digit revenue growth. The success we're seeing in our licensed markets across the region, together with the potential in Brazil, give me confidence for Starbucks' future growth across Latin America. Our performance in Mexico is particularly exceptional, which is why we're so excited to build on the strong foundation already in place and announce our intent to open 250 new stores over the next five years as part of the sale of our equity there. That sale is consistent with our strategy to simplify equity structure.
Looking ahead, there are a number of areas that are critical to our growth. One begins next week as we signal the return of summer at Starbucks by launching our new Caramel Ribbon Crunch Frappuccino. This will be to accompany the full lineup of signature hand-crafted Frappuccino beverages that have been in our stores for nearly 20 years. This will be a strong complement to the returning lineup of chilled summer beverages including iced coffee, iced teas, and our hand crafted Refreshers. Food is also a near and long-term growth driver for the Americas.
Our overall food program continues to perform well, and we're excited about what's to come in the US with La Boulange. At the end of the second quarter, we had 150 Starbucks stores carrying La Boulange products. As of today, we're in 439 stores having rolled out to the entire San Francisco bay area. And the lift we've seen thus far, while it's still early, has been encouraging. I look forward to sharing more detail with you as our insights become even more meaningful. What I can tell you is that La Boulange pastries will roll out in the Pacific Northwest including Seattle in June, then will expand to cities including Los Angeles and Chicago, followed later in the year by New York and Boston. We remain on track to have La Boulange products in all of our US company-operated stores by the end of 2014.
Another area of focus for the team is unleashing the real potential we have in drive-through. As Howard mentioned last quarter, the majority of US new store growth over the next few years will come from drive-through. The business case is very compelling. Our drive-through stores have healthy profit margins as we're able to better leverage fixed occupancy costs and depreciation with sales coming from both out of the window and in the cafe.
We're not only focused on opening new drive-through stores. Over the past two years, we've conducted a deep analysis on how best to enhance efficiency and the customer experience through the drive-through window. As a result, we've already improved our menu boards, optimized operational standards and upgraded our equipment. These improvements are driving faster speed of service, higher order accuracy, and improved customer satisfaction. We're still in the early days of our overall drive-through elevation, and we know our relationship with customers is just as important to the drive-through window as inside the cafe, and our priority, as well as our financial results over the coming years will reflect this. Meanwhile, we're focused on maintaining the high quality of our existing portfolio, updating stores through approximately 1600 renovations across the Americas segment this year. While we don't expect meaningful overall sales lift due to routine renovations, we do see immediate results when we add new programs or increased capacity as part of the work.
As Howard mentioned, our integration of the Teavana business is well underway, and I'm extremely proud to now be leading this premium innovative concept. I know the expertise we have gained over 40 years of coffee merchandising and our leadership in hand crafted beverage preparation will translate tremendously well to the high level of product quality and innovation already associated with Teavana. We are excited in the coming quarters to share more about the ideas and plans that are emerging. All that we have accomplished and all that we have yet to accomplish would be impossible without what is far and away Starbucks' most important asset, our people. I can say with certainty that my Americas leadership team has never been stronger than it is today. We have great stability and rich diversity resulting in a deep talented bench. While I get the fortune of discussing our record results and tremendous growth with you all, it is important to remember that the partners in the 13,000 stores of the Americas region really make this all happen. So to them, I would like to say thank you, and with that, I'll turn the call over to Troy Alstead.
Troy Alstead - CFO
Thanks, Cliff, and good afternoon, everyone. We are extremely fortunate that the Americas business produces results that consistently exceed what you would normally expect from a business so large and mature. Cliff cited many of the reasons behind that success -- innovation, consistent delivery of outstanding customer service, and a deep entrepreneurial spirit. It is the consistent strength of the Americas performance that allows us to nurture the seeds of growth outside of the Americas.
I will now talk to the second quarter results of those businesses. In China and Asia Pacific, we continue to expand rapidly while delivering strong results. Net revenues of $214 million represented 22% growth in the second quarter and were driven by a mixture of 15 net new store openings over the past year along with same-store sales growth of 8%. Considering the difficulties that others are experiencing in this part of the world coupled with the fact that we are lapping extremely strong comps of 18% last year, we're very pleased with this performance. Half of our Q2 comp growth was due to increased transactions as customers were receptive to our seasonal offerings with continued strength from the My Starbucks Rewards program in China also contributing. Ticket growth was due to a combination of pricing as well as sales mix.
Operating income of $68.3 million produced operating margin of 32.0%, down [700] (technical difficulty). We have grown our company-operated store base by 35% in the past year, double the pace of growth in the region overall. And as I have indicated for some time now, that portfolio mix shift is strategically and financially very valuable, but does currently have a negative mix shift impact on operating margin in the region. We added 66 new company-operated stores in CAP in the second quarter, the highest number of company-operated stores we've ever opened in a single quarter in this region. We are solidly on track with our previously communicated growth trajectory in China and across the region.
Just as with last quarter and as we expect to continue, this higher pace of growth carries with it investment spending to open and operate these new stores. That also led to a portion of the margin decline we reported this quarter. Finally, we reported a year-over-year decline of $2.1 million in income from equity investees in the second quarter. This is entirely the result of favorable non-routine income of $6.7 million in the second quarter of last year. Our partnerships across CAP are thriving, including in Japan where comps and new store growth are both higher this quarter than in the prior year.
In EMEA, the difficult economic climate and continued weakness in retail footfall continued to impact our business. Total net revenues of $273 million were flat to last Q2 with licensed store revenue growth of 48% offset by a 6% decline in company-operated revenue. The licensed store revenue growth was primarily the result of the addition of 117 licensed stores over the past year combined with strong comp growth. The company-operated revenue decline was the result of a declining company-operated store base which is the outcome of the store closures we've previously spoken about as well as the sale of a number of company-operated stores to licensed partners. Also contributing was a 2% decline in comparable store sales.
Profitability in EMEA remains challenged, though we are making progress on a number of fronts. Operating income for the quarter rose to a positive $5.2 million, up from a loss of $7 million in Q2 of last year. Our continued disciplined focus on cost management is one of the items contributing to the improvement. Additionally, we're beginning to see the benefit of our portfolio mix shift to a more heavily licensed model. EMEA net new store growth in Q2 was entirely comprised of licensed stores.
Also contributing to the Q2 profitability was a $5.7 million reduction to the estimated asset retirement obligations of our store leases in the region. We are in this for the long run in Europe. It will take time to grow our licensed business in the region, and it will take time to drive increased profitability through our existing company-operated store base. The opportunity in Europe and the Middle East is meaningful, though, and the eventual payoff will be well worth it.
Let me now move to Channel Development, where revenues of $344 million grew 7% over the prior year. The second quarter, as is the case for all of fiscal 2013 for Channel Development, reflects slower growth as we continue to develop and invest in the products and businesses that will drive more rapid growth in future years. The Channel Development business consists of the larger, highly profitable but slower-growing roast and ground coffee and food services businesses, which account for approximately two-thirds of current Channel Development revenue, and the smaller, faster-growing single serve, ready to drink and international businesses. While these newer businesses account for only one-third of our Channel Development revenue today, we are building for the future with new capability, distribution and innovation across VIA, K-Cups, Verismo, iced coffee, Refreshers and tea. The investments we are making now will help fuel solid long-term growth in this segment in the coming years.
During the quarter, dollar sales in the roast and ground coffee category declined 3.5% versus prior year in US food, drug, and mass channels. While we are pleased that we are outperforming the industry, we are not pleased that our roast and ground dollar sales did not grow over that same period. Nearly all of our competitors have reduced pricing over the past several quarters, and as announced earlier this month, we've responded with a list price reduction effective in May. We believe our move reflects the right pricing in this environment, along with other unique loyalty and value drivers such as My Starbucks Rewards, will provide value and relevance in the category to grow share.
K-Cups continued to be an outstanding contributor to our Channel Development business and were the primary driver of revenue growth in the quarter. Starbucks K-Cups share of the premium single cup space in US food, drug and mass channels grew 2.3 percentage points to 14% in the quarter, reflecting the continued momentum of this still-young platform. Bottom-line growth in Channel Development in the second quarter outpaced top-line growth. Operating income of $94 million grew 18% over last year. Operating margin expanded to 270 basis points to 27.4% as lower coffee related costs provided year-over-year favorability.
Finally, let me briefly touch on our other segments. JoAnn briefly mentioned at the beginning of the call that we have included results for Teavana along with Seattle's Best coffee, Evolution Fresh, the Tazo retail store and our Digital Ventures business and our reporting under All Other Segments. For the second quarter, the year-over-year growth in revenue and operating income of these other segments was primarily due to the inclusion of Teavana results this quarter for the first time, though the other businesses also contributed to the revenue growth. We are working to integrate and align Teavana reporting, and as this becomes a more meaningful portion of our consolidated results, I expect that we will enhance our disclosure.
Now I will wrap up the second quarter on a consolidated basis before moving to targets for the remainder of the year. Consolidated net revenues grew to a Q2 record $3.6 billion, representing growth of 11% over last Q2. This increase was due to comparable store sales growth of 6% including 4% coming from higher transactions and 2% from higher average ticket. Beverage and food innovation, outstanding customer service and a growing base of highly loyal customers all were key contributors to this quarter's growth. Consolidated operating income grew 26% to $544 million in the second quarter. Consolidated operating margin expanded 180 basis points to 15.3%, the highest Q2 margin we've ever reported.
Leverage on our strong sales coupled with 50 basis points of lower coffee costs drove the improvement. The combination of strong sales growth in our core business, operational efficiencies in our retail stores and favorable commodity tail winds lead to record earnings per share of $0.51. This includes a $0.03 gain on the sale of our equity in our Mexico joint venture, which is reported in the interest income and other line. Excluding this gain, EPS grew by 20%, at the high end of our targeted range. Also of note, Starbucks repurchased approximately 3 million shares of stock during the second quarter. This leaves approximately 26 million shares authorized as available for repurchase. The combination of these repurchases, along with a $0.21 per share dividend, resulted in $309 million returned to shareholders in the second quarter and brings our first half of fiscal '13 total to more than $850 million.
Now that we are halfway through fiscal 2013, I will provide an updated outlook for the year. Given our strong first half results and the momentum we are carrying into the second half of the year, we are raising our full-year earnings per share target to a range of $2.12 to $2.18. For the third quarter, we're targeting EPS in the range of $0.50 to $0.53. For the fourth quarter, we are targeting EPS in the range of $0.54 to $0.57. We now expect to add (technical difficulty) globally, reflecting the previously targeted 1300 Starbucks stores in addition to 350 Teavana stores that were acquired or will open this year. We remain on track to deliver on all other previously communicated targets, including 10% to 13% consolidated revenue growth, mid single-digit global comparable store sales growth, approximately 100 basis points of consolidated operating margin improvement, a tax rate of 33% and capital expenditures of $1.2 billion. Finally, we now anticipate resolution of the dispute with Kraft sometime in the second half of fiscal 2013.
As we now progress into the second half of the fiscal year, we are extremely pleased that we were able to deliver yet another record set of results in Q2. Our Americas business continued its remarkable top and bottom line performance, and we continue to demonstrate solid growth across our entire portfolio. We recently wrapped up our strategic planning for the next five years, and I can tell you that I have never been as optimistic of what lies ahead as I am today. The future growth potential of this Company is as clear as it is diverse. Our opportunities to deliver industry-leading shareholder returns are as great as our opportunity to enhance the communities in which we serve. And the rigor and discipline with which we make decisions and proceed along this path will only be matched by the focus on the outstanding experience we deliver to each and every customer. I am excited for what lies ahead in the second half of this year and even more excited about what lies ahead in the coming years. With that, I'd like to turn the call back over to the operator for Q and A.
Operator
(Operator Instructions)
In order to allow as many of you as possible the opportunity to ask a question, we ask you to please limit yourself to one question only at a time. We will come back to you for follow-up questions as time allows. Michael Kelter, Goldman Sachs.
Michael Kelter - Analyst
Can you guys talk a little more about your early experience rolling out La Boulange in the stores? The word you used was that the lift was encouraging. I was hoping you could help us with what exactly encouraging meant, and maybe in your answer, you could touch upon the impact to traffic versus ticket and whether you are getting a lift in coffee or just food.
Cliff Burrows - President, Americas & US
Thanks for the question. It's Cliff here. The reason I said encouraging, we are 150 stores with any track record, and we've been working live with this and refining the products as we've gone along. We're now in a meaningful 439 stores, so it will be much more meaningful when we report the next quarter and the coming quarters. I'm firstly encouraged by the pride our partners in the stores have in sharing and serving and enjoying this food. The reaction of the customers, especially to the [laminants], these are the croissants, pain au chocolate and almond croissants, which are the signature products of La Boulange. With any change, it takes time for people, customers to get used to new products, our sellers to get confident with those products, and obviously we've got a new routine we're forming in stores. I'm encouraged by the progress we're making, encouraged by the reaction, and again, as I say, I look forward to sharing more of that in the coming quarters.
Operator
John Glass, Morgan Stanley.
John Glass - Analyst
Thanks. On the earnings guidance, I guess just a couple of questions. One is why are you raising it now? It would suggest an acceleration of earnings growth from a 20% range in the first half to 25%. So what are the components that drive that first?
Secondly, does it include that $0.03? And where is that $0.03? I can't find it. What segment is that in?
Troy Alstead - CFO
We're raising because, first of all, we're halfway through the year, so we now have half the year in the bank. We've been able to see two quarters worth of great top-line growth and great earnings growth, and that gives us increased confidence in our expectations for the balance of the year. I'd also point out that we're just that much closer now to new products that will launch as we move to the balance of the year, how the seasons are trending, our ability to drive flow through on incremental sales. All of that now halfway through the year has increased in confidence and allows us to increase our guidance for the balance of the year and for the full year. Specifically to your second part of your question, yes, all year-to-date results are reflected in that full-year guidance, so the $0.03 of the Mexico gain is included in that new $2.12 to $2.18 range that we put out there today. That is reported in interest income and other expense, so you need to look at the consolidated P&L, and you will see a year-over-year change there. There's a number of things going on in that category, but there's a big driver of this Mexico gain that shows up in that line.
Operator
Keith Siegner, Credit Suisse.
Keith Siegner - Analyst
Thank you. Just a question about the new multi channel loyalty program rolling next month. This is -- it definitely is unprecedented, and I'm sure at least to some extent there is going to be some education required, but that's kind of the big opportunity, right? You get to bring in a lot of the non current loyalty users as they realize this opportunity. If you could talk a little bit about that marketing program, maybe how you plan to message this. Do you roll it out first just to existing users? How do you get the broad based awareness of this new opportunity? Thanks.
Jeff Hansberry - President, Starbucks Channel Development, Seattle's Best Coffee
Hi, Keith, it's Jeff Hansberry. We're very excited about bringing My Starbucks Rewards down the aisle, and to your very point, today we've got about 6 million My Starbucks Rewards customers. As we extend the program into channels, we will be able to reach an audience and make My Starbucks Rewards available and create awareness for the program to an audience that is 10 times larger than our current My Starbucks Rewards audience. The way we will bring that to life is in the store. There will be point of sale material, and there will be material on each and every package of roast and ground coffee to create rapid awareness with both our loyal customers and with new customers as they become aware of the program. We will thread MSR through everything we do in channels. It will become an integral part of every promotion that we run going forward, so we have great expectations in how it will transform the way our customers experience the brand and build loyalty to the brand.
Howard Schultz - Chairman, President & CEO
Jeff, maybe you can also say the benefit we have about the stores within all of these stores, the thousands of licensed stores.
Jeff Hansberry - President, Starbucks Channel Development, Seattle's Best Coffee
Thanks, Howard. So we've got over 3000 licensed stores that sit within some of the best grocery and mass merchant real estate in the US. What that allows us to do is to create an ecosystem within the store where our customers have the opportunity to buy hand-crafted Starbucks beverages and also their packaged coffee needs down the aisle. As Howard mentioned in his comments, every time you buy Starbucks roast and ground coffee, you will earn My Starbucks Rewards stars that can be redeemed for Starbucks food or Starbucks drinks. And now with those 3000 stores in the best grocery stores around the US, that makes it more relevant and helps to thread it through our blueprint for growth more easily.
Operator
Sara Senatore, Sanford Bernstein.
Sara Senatore - Analyst
Thank you very much. I wanted to just talk about the Channel Development business briefly. Obviously you said that you are pleased with the share gains, but would have liked to have seen a little bit more growth in the biggest part of your business. I'm just trying to reconcile sort of the slower top-line growth with, I think, what is continued confidence that there will be -- that ultimately this business will be as big or bigger than retail. If you could just talk about the cadence you see and maybe when some of these other initiatives will start to look a little bit -- or be a little bit more present to offset what appears to be sort of a slower growth core package business. Thank you.
Jeff Hansberry - President, Starbucks Channel Development, Seattle's Best Coffee
Hi, Sara. It's Jeff Hansberry again. We remain very confident in the future in Channel Development. Q2 was a challenging quarter in that we saw both a slowing in the roast and ground business overall combined with a lot of competitive activity on our largest segment, roast and ground. That said, we feel strongly that we have the right mix of value and promotion and merchandising and loyalty activity to reignite growth in our roast and ground business.
With the list price reduction that we announced this month that will take effect in May, with the activation of the My Starbucks Rewards program, with some new additional innovation that will be hitting the market in Q3 and Q4 to include a 40% increase in the number of SKUs of K-Cups across the Tazo Tea brand as well as the Starbucks Coffee brand, additional innovation hitting the market in VIA as well as our ready to drink portfolio with Starbucks iced coffee and some other new innovations that will come later this year. So we remain very optimistic. Layered on top of what we are seeing in the US business, we continue to be in the nascent stages of our international expansion. I think I have shared previously that today, the Channel business only operates in about 20 of the 62 countries where Starbucks has retail operations, and we're working aggressively toward expanding beyond the US with our CPG portfolio.
Operator
Greg Badishkanian, Citigroup.
Greg Badishkanian - Analyst
Great, thank you. In the press release, you mentioned that you had considerable momentum in business as you entered the second half, which is very encouraging. I'm just wondering what's the read-through of that comment to April same-store sales?
Troy Alstead - CFO
Greg, we won't speak specifically about April at all. What we can say with confidence is the great strength that we came through first quarter, the holiday period that we reported on previously as you know, and as we progressed through this quarter with a backdrop of, as you know, very choppy and mixed results broadly in the retail environment, and looking at other retail companies, we've produced very steady, healthy, strong growth in traffic growth and in same-store sales growth in the US and consistent ability to leverage that strong top line into profit growth at the bottom. So no specific comments about April, but we exited Q2 in a very healthy place. That's given us confidence in terms of the momentum combined with the pipeline of what's to come from the third quarter and the fourth quarter, the lineup of innovation across all channels encourages us. It leads to our confidence in the momentum, and it leads to our ability to speak with such confidence about the back half of the year.
Howard Schultz - Chairman, President & CEO
I will add one other thing. I think it is hard to, perhaps, really get underneath what's going on with social and digital media, the loyalty card and mobile. What I can tell you, though, is that we, as a company, have cracked the code on being able to leverage those platforms in a number of ways to create awareness and trial of new customers who are not in the Starbucks franchise, to lower our cost of customer acquisition as a result of the fact that we're using these channels as opposed to conventional advertising. And then thirdly, we can analyze with great specificity the loyalty and the stars that now will be leveraged on to the CPG channel is significantly relevant to our core customers. When you combine that with what we've been able to do during peak periods in terms of efficiency and productivity, plus creating new need states for customers in day parts that we in the previous years we have not been as busy, as Troy said, gives us great confidence that the 7% comps that we saw our first quarter and second quarter are just stunning accomplishments when you look at the backdrop of the economy and what other people are reporting, and especially given the environment we're in. So I would say that the ecosystem that Jeff talked about and what we're going to be able to do with these programs going forward gives us the optimism that we're in very good shape for the balance of the year.
Operator
Jeffrey Bernstein, Barclays.
Jeffrey Bernstein - Analyst
Great. Thank you very much. Question on more so, balance sheet. In terms of cash or even looking at the cash flow statement, after your CapEx spend, obviously there's no shortage of cash. I'm just wondering if you can give us kind of an update in terms of board discussions as it relates to how you determine the right balance, first of all, of the share repurchase and dividend, what is the right level there, because obviously you could be doing a lot more of both.
Then the potential, whether it's considered around an increase in leverage. Obviously right now, leverage is not your priority, but rates are fairly compelling. So I'm wondering whether you'd consider boosting leverage or how you think about the right leverage level perhaps once the settlement is complete. Any thoughts on that front would be great.
Troy Alstead - CFO
Sure, Jeff. I think the first thing I would mention is where you ended, which is we are awaiting resolution of our dispute with Kraft. And as we come through that, which we now expect will be in the second half of this fiscal year, that will bring clarity that will allow us to then formulate a little bit more specifically our go-forward plans. But I will say we are very committed to sustainable dividends and growing the dividend through two methods. One is by as earnings grow over time, the payout ratio where we've been paying since initiation, that 35% to 40% payout ratio, I would expect to grow dividends just as earnings grow. But I would also expect to look at that range over time. Not immediately, not imminently. But we're well aware of what others in the industry pay out, and I would anticipate us elevating that payout ratio at the appropriate time, reflecting the strength of our cash flow in the business.
Similarly with share repurchases, we're committed to a balance of dividends and repurchases. Of course, repurchases are much more opportunistic, but we're committed to the program. And our board has authorized continued opportunities for us to be more active in the open market, so we'll take advantage of that as we believe market conditions exist for that. Now, with respect to debt, what I will tell you is I am looking closely at debt on our balance sheet, and while we certainly are in a very, very strong cash flow position, we do recognize we've got opportunity to optimize that balance sheet and bring some additional debt on, some leverage over time. And I'm well aware of where the market conditions are today, and again looking very closely at it. Nothing to announce today, but it is definitely something close in on the radar screen.
Operator
Jason West, Deutsche Bank.
Jason West - Analyst
Just a question on EMEA. If you guys could talk about the thinking on holding on to the company stores there. It's a business that's not earning much of a margin today, and just wondering, you mentioned some refranchising, but I think that's for new growth. If you have revisited the thoughts on refranchising some of the company business to try to pull more profits out of that market.
Howard Schultz - Chairman, President & CEO
Michelle is sitting in London. I think she is going to answer the question.
Michelle Gass - President, Starbucks Europe, Middle East and Africa
Yes, hi, Jason. Michelle here. Excellent question. Actually, as Howard spoke to, we are actually now looking at franchising, not only for new growth, but sale of some of our existing base. And we are -- we have begun to do in that London, and as we get some learnings on the UK, we will explore other opportunities across the continent. So to clarify, it's not just about new store growth. It is actually about looking at the sale of some of our existing base. And we're confident that this will dramatically shift the profitability of the market.
Operator
David Palmer, UBS.
David Palmer - Analyst
Hey, guys. Congratulations on the quarter. Obviously unbelievable performance, especially at the core US retail. Last year, Starbucks did a $10 card for $5 with Living Social, and I'm not acquainted with all the details on these deals, but that seemed at the time to be a way to nudge the sales higher after what was a tough June last year. This year, I think you did one with Groupon at the end of March when the retail momentum seems very strong. So I'm wondering if you are doing things like this maybe more strategically as you are trying to think about broadening that rewards user base, or maybe just what were you thinking with these types of things? Thanks.
Howard Schultz - Chairman, President & CEO
It's true that the success that we enjoyed with Living Social, coupled with the learnings that we had in terms of analyzing it, gave us great confidence that during the right time of the year, there was an opportunity to do this again. I think the Starbucks brand and the frequency and the relevancy of the Starbucks experience puts us in a unique position to leverage these kinds of opportunities versus a traditional retailer or restaurant. I think you are exactly right. The momentum in this quarter, there was no specific need to be a catalyst, but we felt there's no reason to embrace the status quo. We learned a great deal from Living Social, so we had planned to do it again.
I think that Starbucks is in a unique position in that we are a super premium brand. You don't have to go to Starbucks. It's a discretionary purchase. But at the same time, we've been able to find ways to provide a value proposition throughout the menu system and take advantage of these kinds of offers. When you couple that with the incrementality that we have gotten from our rewards program, we have a new level of analytics that we feel is a significant competitive advantage going forward domestically and internationally, and we're now going to apply that to other channels of distribution, specifically the grocery.
I want to go back to one question I was asked earlier about -- is, in fact, the other channels going to be as large as we've said in the past? No one on this call should doubt whatsoever the commitment we have and the ambition for the multiple channels of distribution to live outside of our stores that will rival the scale of the US business. We have an opportunity as we have demonstrated with VIA, as we've demonstrated with Evolution, to introduce products in our stores, create the brand, and then draft off that into the grocery channel. These are early, early days, but the evidence that we have about what I have just described, coupled with this new level of analytics and the benefit from these loyalty programs gives us great confidence that we have the tools, the resources, and the multiple channels of distribution that no other consumer brand or retailer has to do things that have not been done before. And this loyalty program that we are going to launch into CPG is a significant idea, both for the consumer and I also should say for the trade that we have been in close contact with. And I'm stunned that no one has asked a question about the CPG opportunity in China. Did you not hear what I said? We are looking at the opportunity to take the CPG business into the largest growing market into the world, leveraging the equity of the brand and our 1000-store retail footprint in China.
Operator
John Ivankoe, JPMorgan.
John Ivankoe - Analyst
Howard, I will follow up on that last statement, and then another question, if I may.
Howard Schultz - Chairman, President & CEO
Finally.
John Ivankoe - Analyst
How many points of distribution do you think you could have in the CPG new market in China? Is it like the US in terms of grocery stores? I don't know exactly what the numbers are there.
Howard Schultz - Chairman, President & CEO
I think the type of distribution that we'll ultimately have in mainland China will be different than the core distribution we have in the US. That channel does not have the nationwide grocery businesses. However, the demand for Starbucks coffee and coffee products that we've had from customers and from people interested on the trade side has been growing. And so we believe very strongly that we can take advantage of that, and when we look at products like bottled Frappuccino and the success of blended Frappuccino in China, which has been a significant opportunity for us, we think we can leverage bottled Frappuccino in the same context that we have done in the US which is a $1 billion brand. So this is a big, long-term idea, and it is built off of the unique trust and confidence and the relevancy of the Starbucks retail brand in China. And for any of you who have been to mainland China and seen that the people who are going into our stores, in now over 70 cities in China, are Chinese nationals who are using our stores in the same way that Starbucks customers have for years in the US. They're drinking Starbucks coffee, they're drinking espresso beverages and they're using our stores as an extension of home and work.
John Ivankoe - Analyst
And if I may, to follow up on that, slightly different topic. There was, I guess, some discussion on the last conference call that your early quarter sales, your March quarter sales may have been helped by very high Starbucks card redemptions because of the heavy gifting that happened in the December quarter. So I was hoping that you could kind of comment whether that was the case. Also comment, I don't think I saw the number anywhere, what the end of quarter, March quarter Starbucks card balance was. And kind of an aside, in case I don't get cut off, Troy, if there is any way that we can tighten up the coffee cost guidance for '14 and '15 if it's an appropriate venue to do that.
Howard Schultz - Chairman, President & CEO
Well, there's no doubt that we got a boost from the sale of Starbucks holiday cards following the holiday season. But the one thing that has happened over the course of time is that the velocity of Starbucks card sales are much more significant in the off peak holiday season than ever before coupled with the fact that we now have a significant spike in other smaller holidays, Mother's Day, Father's Day, graduation, birthdays and gift giving. So the card itself is growing at over 30%. And we expect that to continue, and we just -- we're just getting started with it. I think Troy is going to give you the answer to the other question.
Troy Alstead - CFO
John, specifically we had on the balance sheet at the end of March, at the end of the second quarter deferred revenue on the P&L of $668 million. That largely reflects Starbucks card balances as it does each quarter. And our overall loads during the quarter were 32% higher than the same period of time last year. So a couple of metrics that I think tell you two things. One is the huge uptick in Starbucks card in all forms -- mobile, physical card, on the loyalty program, in the holiday period, very profoundly came through our business in the second quarter. Card overall added roughly two percentage points of the comp growth during the second quarter. Very powerful for us, and not unlike what we've seen over the past couple of years as that program has built tremendously.
I think as encouraging as anything is the fact that in the second quarter, not only did we benefit from that big holiday slew of cards that came back into the stores, we also turned many new card users into loyalty program members that now allows us to connect with them much more meaningfully and we believe gives us trajectory even more significantly into Q3 and Q4. So the card was very important to us in the quarter. Specific to your question about coffee costs, we have now purchased a little bit more than -- or priced, excuse me, a little bit more than half of our coffee needs for fiscal '14. We have been doing some incremental buying, given current market conditions, so we have a little bit more than half of our needs locked up for '14, And given what we've locked as well as visibility we have in the market conditions, and how we might press the balance of the year, we expect that as I have told you before, about $100 million of commodity tail wind we would expect to come through the P&L in fiscal '14. That's the year-over-year benefit in fiscal '14. We're not meaningfully priced at all in the fiscal '15 yet, but I would point out given where the market has been trading and where we believe it will go from here, we've got opportunity in fiscal '15 to experience another year-over-year commodity tail wind. Not a specific number yet, but it could be a meaningful tail wind coming our way again in fiscal '15.
Operator
Mitch Speiser, Buckingham Research.
Mitch Speiser - Analyst
Thanks very much. My question is on the food program in general. In the US, couple of parts of the question. First, have the same-store sales continued to grow quicker in food versus the overall business? And separately, I sometimes get the push back where that food is a lower margin product, so as it grows, it can hurt margins, but is the offset a higher ticket and kind of how that works? And then the last part of the food question is just on health and wellness, and the bakery product looks great. I want to consider it under the umbrella of health and wellness. If you can maybe give us a sense of where you might be going with health and wellness in the Starbucks stores. Thank you.
Cliff Burrows - President, Americas & US
Thanks, Mitch, for the question. Firstly, we are seeing strong continued growth from food, and that has been the case now for the past 12 months. So I'm really reporting very strong growth in food in the US. Obviously overall it's a balance between food and beverage, which is really important to us. On the margin, I think we're getting healthy margins out of our food. The opportunity here is if we can increase attach, which historically has been one in three transactions, that gives us a big opportunity.
The other side is it increases the relevance of Starbucks as a place for people to come to, whether it's for food on the way to work, or in day for their lunch. So we see that continuing, and we'll support increased beverage sales throughout the day parts as well. So that is part of our strategy on food. If I talk about the health and wellness as it relates to our new bakery products, the fantastic thing with those new bakery products is they are all-natural ingredients, where we're taking out any -- there are no artificial ingredients. We use natural sweetening. Therefore, we can reduce sugar.
So although there is butter in there, the finest ingredients, calories are managed both by the balance of those ingredients, plus portion size. So that is a good part of it. And health and wellness remains an important part of our strategy going forward. And you'll see in the coming months that we'll supplement the La Boulange products with other products which will give that balance. It's important to us for both food and for beverage, customer choice, and in all parts of our range of beverage and food to give healthy options.
Troy Alstead - CFO
I would like to just underscore Cliff's point about the margins as well. Food has a lower gross margin than does our beverage platform on a net margin level. So at the store level, food is actually additive to margins as we would expect over time. The reason for that is, if we're selling incremental food, as we will be increasingly successful, we believe increasing mix of food in our stores, the rent is already paid, the lights are on, staff is in place, our partners are in the stores, so we have an opportunity to very incrementally perhaps see that impact to the gross margin very moderately, but I would expect it to be neutral to most likely positive to margin at the store level.
Operator
Joe Buckley, Bank of America.
Joe Buckley - Analyst
Thank you. Just a question on the China Asia-Pacific operating income performance for the quarter being flat. I know you mentioned making investments in the platform to grow the business, but could you talk a little bit about that for the quarter and how we should think about that going forward?
John Culver - President, Starbucks Coffee China and Asia Pacific
Yes, Joe, this is John Culver. With regards to the operating income and the impact that we saw when you look at it on a year-over-year basis, there are really three things. First was, the portfolio mix shift that (technical difficulties) the fact that more and more of our growth is coming from our company-operated markets, and in particular China. So in the quarter, as Troy mentioned, we grew store count 35% on a year-over-year basis. The second big item that hit us was this non routine income, and Troy quoted that at $6.7 million. That was joint venture income that we took last year in the quarter. (technical difficulties)
Operator
Ladies and gentlemen this is the operator. I apologize but there's a slight delay in today's conference. Please hold and the conference will resume momentarily. Thank you for your patience.
Once again, ladies and gentlemen, this is the operator. I apologize, but there is a slight delay in today's conference. Please hold and the conference will resume momentarily. Thank you for your patience.
Howard Schultz - Chairman, President & CEO
This is Starbucks. We're back on the call, operator.
Operator
Your line is open.
Howard Schultz - Chairman, President & CEO
Do we have a question?
Joe Buckley - Analyst
Howard, this is Joe Buckley. I don't know if you can hear me. We can hear you, but John got cut off about halfway through his answer.
Howard Schultz - Chairman, President & CEO
John, you want to take another shot?
John Culver - President, Starbucks Coffee China and Asia Pacific
Yes. So with regards to the operating income and what we saw in the quarter, there are really three factors playing into it. First with the portfolio mix shift, and the fact that more and more of our growth is coming from our company-owned markets. The second big piece was the investment that we continue to make in accelerating new store growth. And as Troy shared with you, we grew our new store base over 35% on the year-over-year basis.
At the same time, while we make those investments, we continue to see very strong returns from a sales to investment ratio, and those metrics continue to exceed our expectations. And then the last big item, which was a non routine item, was some joint venture income that we had to lap over from last year. It was an accounting adjustment that took place last year. It was a $6.7 million accounting adjustment in the quarter, and that was the other big non routine item that we had to lap over for the year.
Howard Schultz - Chairman, President & CEO
We'll take one more question, JoAnn.
JoAnn DeGrande - Vice President - IR
One more question, please, operator.
Operator
Matthew DiFrisco, Lazard. (technical difficulties) Brian Bittner, Oppenheimer.
Mike Tamis - Analyst
Great, thanks. This is Mike on for Brian. Just wondered if you could talk about the consumer habits that you are seeing from people that aren't using the Starbucks card. I thought I heard something mentioned about those users purchasing premium beverages and the like, so I'm just wondering kind of what the spending habits look like when people aren't using the pre loaded money. Thanks.
Cliff Burrows - President, Americas & US
I will try and answer that, Mike. What we're trying to convey was that we were seeing incrementality in terms of the afternoon day part from cardholders, and also we were seeing an increase in the purchasing of the indulgent beverages. We were not making, and I certainly didn't intend to make any inference about changing habits of customers who pay by other means. They remain the majority of our customers, and they remain very consistent in their habits.
JoAnn DeGrande - Vice President - IR
Thank you very much for joining us today for our second quarter earnings call. We appreciate your time, and we will talk to you again on the Q3 call in July. Thank you. Have a good day.
Operator
This concludes today's Starbucks Coffee Company second quarter fiscal year 2013 earnings conference call. You may now disconnect.