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Operator
Good morning.
My name is Jessica and I will be your conference operator today.
At this time I would like to welcome everyone to the PulteGroup Incorporated first-quarter 2013 financial results call.
All lines have been placed on mute to prevent any background noise.
After the speakers' remarks, there will be a question-and-answer session.
(Operator Instructions)
I would now like to turn the call over to Jim Zeumer, Vice President of Investor Relations for PulteGroup.
Please go ahead.
- VP, IR
Great, thank you, Jessica.
I want to thank everyone for participating in today's call to discuss PulteGroup's first-quarter financial results for the period ended March 31, 2013.
On the call today to discuss our numbers, Richard Dugas, Chairman, President and CEO; Bob O'Shaughnessy, Executive Vice President and CFO; Jim Ossowski, Vice President Finance and Controller.
Before we begin, copies of this morning's press release and the presentation slides that accompany today's call have been posted to our corporate website at PulteGroupInc.com.
Further, an audio replay of today's call will be available on the site later today.
Before we get started, please note that any non-GAAP financial measures discussed on this call, including references to gross margins reflecting certain adjustments, are reconciled to the US GAAP equivalent as part of the press release and as an appendix to the call's presentation slide deck.
Finally, today's presentation may include forward-looking statements about PulteGroup's future performance.
Actual results could differ materially from those suggested by our comments today.
The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides.
These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports.
With all that said, let me now turn the call over to Richard Dugas.
Richard?
- Chairman, President & CEO
Thanks, Jim, and good morning, everyone.
We are very pleased to speak with you this morning about PulteGroup's first-quarter operating and financial results.
As we said in this morning's press release, the Company has gotten off to an exceptional start in 2013, with solid improvement in just about every facet of our business.
Our much improved Q1 earnings reflect a sustained rebound in overall housing demand combined with our progress toward driving better fundamental business results.
At this time a year ago, the industry was cautiously optimistic that the then budding recovery in housing was not another false start.
Now with five-quarters of generally improving market conditions in the rearview mirror, I think it's safe to say that a sustained recovery in demand for housing is indeed underway.
Given the breadth of our geographic footprint and the diversity of buyers served through our Centex, Pulte Homes and Del Webb brands, it stands to reason that our business trend should mirror many of those seen in the broader industry.
As such, it will come as no surprise that we experienced increased buyer traffic visiting our communities as consumers have grown increasingly excited about the idea of purchasing a new home.
You may have read in a recent press release that our own PulteGroup home buyer index survey showed that even first-time buyers who many thought would be lifelong renters remained desirous of owning a new home.
According to our most recent millennial survey, 65% indicated that their intention to buy a new home has significantly or somewhat increased in the past year.
The drivers of overall housing demand have remained consistent as favorable demographics are aided by low interest rates, ever-increasing rental prices and the perceived value of owning a new home.
These are certainly positive and important factors, but we continue to believe the primary driver of the recovery in housing demand has been the rapid reduction in the supply of homes available in many markets.
A limited supply of homes is creating a greater sense of urgency among potential buyers as they have fewer choices and are facing ongoing appreciation in selling prices.
Regardless of the pricing index you analyze, you will likely show a positive trend in the price of new and existing homes.
Faced with these market dynamics, consumers are anxious to sign a purchase agreement once they have found that perfect home that meets their needs.
A recent survey of our division presidents suggests that we raised prices in upwards of 75% of our communities with many divisions indicating price increases were taken across the entire market.
As we have talked about in earlier calls, in a number of communities across the country, demand has been so strong that we have taken action to slow the overall pace of sales.
Why I would expect that everyone listening to the call today is aware of builders taking such action in Phoenix, Tampa and Washington DC, we are now seeing this in cities as diverse as Austin, Cleveland and Seattle.
In fact, while it's tough to get precise data, a recent survey of our division presidents suggests that we have taken steps to purposefully slow sales to varying degrees in 25% or more of our communities.
I am sure that most of you know the answer, but why would we limit sales?
Given a lack of land development during the six years of housing market downturn, finished lots in the better submarkets are scarce.
Accelerating sales pace means that we sell out of neighborhoods sooner and have to look to the next community which may not have been developed yet.
Although less of an influence, labor constraints in certain markets can also make it prudent to meter the sales pace to help ensure build times are not extended too far into the future.
Given these factors, at present we believe we can best enhance overall returns on invested capital by focusing on maximizing margin potential -- excuse me, margin potential while maintaining an appropriate sales pace.
Based on the first-quarter earnings that we reported this morning, I think our strategy is proving to be the right one for PulteGroup.
As shown in this morning's release, in just 12 months we have been able to improve our quarterly operating performance significantly as we posted earnings of $0.21 per share compared to a loss of $0.03 a share last year.
These results demonstrate that the momentum which has been building inside the Company during 2012 has continued into 2013.
Consistent with our current market strategy and the value creation initiatives we have been pursuing for the past 24 months, we are seeing real gains in our fundamental operating results in the areas of margin, overhead leverage, inventory turns, and returns on invested capital.
In fact, compared to last year, we have been able to increase our adjusted gross margin by 420 basis points while lowering our SG&A by 340 basis points.
The combination is driven a significant increase in our home building operating margin and in turn the Company's profitability and returns.
We fully appreciate the market tailwind, but our value creation focus on expanding margins, driving greater overhead leverage, increasing inventory turns and generating higher returns on invested capital are allowing us to more effectively capitalize on any broader market gain.
And while we are having to manage rising costs for land, labor and materials, we continue to see opportunities for further operational gains going forward.
Our focus on maximizing our home building operations also benefits our balance sheet, as strong cash flow in the quarter helped drive Pulte's cash balance to $1.7 billion.
Our liquidity affords us a great deal of flexibility, including our election to again increase our authorized land and developments spend in 2013 and 2014, as well as our decision to accelerate our debt pay down with the early redemption of $399 million of 2014 bond maturities.
PulteGroup's first-quarter numbers clearly demonstrate the dramatic strides our Company is making toward driving better business performance and delivering improved long-term returns on invested capital.
Knowing all of the hard work our employees have invested over the past couple of years implementing our underlying value creation initiatives, we are all gratified with today's results.
Let me now turn the call to Bob for more details on our quarterly results.
Bob?
- EVP & CFO
Thank you, Richard, and good morning.
As you've heard many times over the last two years, we are advancing a number of key initiatives which are focused on improving the Company's fundamental operating performance and enabling us to become a more efficient homebuilder.
Our first-quarter results demonstrate the progress we're making toward running that more efficient and more profitable business.
During the quarter, home sale revenues increased 35% over the prior year to $1.1 billion.
The increase in revenue is driven by a 23% increase in closings to 3,833 homes, combined with a 10% increase in average selling price to $287,000.
Consistent with our recent results, the mix of closings in Q1 remain weighted towards our Pulte or move-up communities.
The actual mix of closings in the first quarter included 46% for Pulte, 28% for Del Webb and 26% from Centex.
While the closing mix is consistent with the fourth quarter, percentage of Pulte closings in the first quarter increased by approximately 700 basis points, compared to the first quarter of last year, while Centex's closings were lower by a comparable amount.
The $26,000 increase in our average selling price realized in Q1 reflects this continued shift in our products mix from the first-time buyer toward the move-up buyer, as well as price increases realized within each of our underlying brands.
Land sale revenues in the quarter totaled $26 million as we continue to opportunistically divest non-core land assets.
As always, the uncertain timing of any resulting transactions means that land sale revenues will vary from period to period.
In the first quarter we reported an adjusted gross margin of 22.9%, which represents an increase of 420 basis points over Q1 of last year and 110 basis points over the fourth quarter of 2012.
Gains in the Company's adjusted gross margin continue to reflect company-specific and industry-wide factors, including the improved demand and pricing environments, further expansion of our higher margin move-up buyer business, our strategic pricing initiatives, and our ongoing efforts to lower house construction costs.
To the last point, we've been talking to you recently about our efforts to manage our design and purchasing processes differently as we create what we call commonly managed floor plans and work to increase our throughput per plan.
As a result, in the future we'll highlight for you the percentage of our closings from commonly managed floor plans in lieu of the metric we've provided in recent quarters.
We believe this metric is more reflective of what we're trying to achieve as our commonly managed plans have benefited from the work we've done relating to our design, costing and purchasing initiatives.
In the first quarter approximately 12% of our closings were from such commonly managed plans, which is up from 6% in the fourth quarter of last year.
Turning to our overheads, we realized further leverage in the quarter as we controlled our spending despite the increase in our closing volume.
As a result, SG&A dropped 340 basis points to 11.8% of revenues compared with 15.2% in the first quarter last year.
In absolute dollars SG&A for the period increased 5% to $130 million driven primarily by incentive compensation.
We've spoken in the past about our expectation that we can manage meaningfully higher construction volumes with only modest changes in employee count.
Our first-quarter results continue to demonstrate our success in that regard.
As Richard highlighted, ongoing initiatives to expand margins in combination with our focus on driving greater overhead leverage helped the Company to realize a significant increase in our year-over-year operating margin.
We continue to advance our underlying initiatives and are optimistic that we can realize additional gains in the coming quarters.
Moving to financial services, the business generated $14 million in pretax income compared with $7 million in the prior year.
The biggest driver of the improvement in pretax was a 35% increase in mortgage originations which totaled 2,722 for the quarter.
The growth in originations was due to the increased closing volume in our home building operations, coupled with a 400 basis point increase in our mortgage capture rate to 82%.
The significant gains in our home building volumes and margins along with higher pretax income for financial services, enabled the Company to return to first-quarter profitability.
In total we reported a net profit of $82 million, or $0.21 per share, compared with a net loss of $12 million, or $0.03 per share, in the prior year.
This is our highest first-quarter earnings since 2006 and is a reflection of the hard work by PulteGroup employees throughout the organization.
Moving on to our balance sheet, we continue to strengthen our financial foundation as we capitalize on improving market demand and benefit from initiatives to be more efficient within our operations and with our capital.
I'd like to highlight that our cash balance increased by $183 million in the first quarter, a period during which we typically experience a cash outflow to fund our operations.
As a result we ended the quarter with a cash balance of $1.7 billion.
The strong cash flow in the period benefited from the higher closing volumes, improved profitability and to a smaller degree further reductions in our spec inventory.
That last point, we finished the first quarter with less than 400 finished specs on the ground and with only 1,060 total spec units in production.
This is down from more than 1,000 finished specs and more than 2,000 total specs at the end of last year's first quarter.
With almost 5,700 homes currently under construction, this means spec production is now below 20%.
In addition to the resulting capital efficiency this generates, we continue to see better price and margins when spec inventory is limited.
On our fourth-quarter call we talked about how our improved operating and financial performance gave us the flexibility to increase our authorized land spend in 2013 and 2014.
Given the additional gains realized in the first quarter, we've made the decision to use cash on hand to opportunistically redeem all of our 2014 senior notes.
The transactions, which are expected to be completed in the second quarter, will redeem all $399 million in aggregate principal value of our January and May 2014 maturities.
This early redemption is expected to lower our debt-to-capital ratio, which was 52% at quarter end by approximately 400 basis points.
It's important to note that, as Richard mentioned, in addition to this debt redemption we have further increased our authorization for land and related development spend for this year and next.
As I mentioned during our fourth-quarter conference call, given our return requirements and the escalating land prices being seen in most markets, it will be interesting to see how much of this increased authorization is put to work this year.
In the first quarter, we invested $206 million in land development and acquisitions, including putting approximately 3,200 lots under control.
I would also note that our emphasis on efficient use of land assets, including the sale of non-strategic land assets, has enabled us to decrease our annual spend on soft costs, such as taxes and HOA dues, by approximately $50 million annually which represents a decrease of 20% of our soft cost compared to two years ago.
In other words $50 million more of our investment is going to land and development rather than simply into carrying costs of our land inventory.
Let me now cover several data points before handing the call back to Richard.
For the first quarter, net new orders totaled 5,200 homes, which represents an increase of 4% over last year.
Higher sign-ups for the period were generated from 14% fewer communities as we ended the quarter at 650 communities compared with 753 communities at the end of the first quarter last year.
The decline in community count is consistent with the outlook we provided at the end of 2012.
Breaking down the sign-up numbers a little further, on a year-over-year basis sign-ups increased 17% and 16% respectively at our Pulte and Del Webb communities, while Centex sign-ups decreased by slightly more than 20%.
It's important to note that absorption pace has increased across all three of our brands, including an 11% increase at our Centex communities.
We're pleased with the overall level of consumer demand we experienced in the first quarter, including the solid gains in absorption paces, which is in direct alignment with our goals of improving our inventory turns and return on invested capital.
Based on the strong consumer activity we've experienced, we realized a 290 basis point decrease in our year-over-year sales discounts to go along with the increase in sales prices we were able to achieve.
For the quarter our discounts were 3.4%.
As Richard mentioned, we're focused on raising prices and driving margins in most communities rather than maximizing unit volume sales.
The common exception to this is in our larger Del Webb communities where we will allow volumes to run given the depth of their land position.
And finally, we ended the first quarter with a total of 7,825 homes in backlog valued at $2.4 billion representing increases of 35% and 52% respectively.
These represent the highest backlog numbers we've carried since the 2007, 2008 timeframe.
At the end of Q1 we had 5,693 homes under construction.
As indicated earlier, only 19% of those units were spec with the remaining 81% of production already under contract.
In conclusion, let me say there are many positives to be taken out of the quarter, from closing of sign-up volumes to margins, cash flow and profitability.
Our Q1 results were important for what they delivered in the period and how they positioned us to achieve very strong full-year results.
Our operations grow increasingly efficient which is driving improved performance along with providing us the flexibility to take advantage of opportunities when and where they develop.
Now let me turn the call back to Richard for some final comments.
- Chairman, President & CEO
Thanks Bob.
Before we open the call for questions, let me take some time to provide a few high level comments on the operating conditions we experienced in the first quarter.
As you would expect given the much improved numbers, demand in the quarter remained strong across the majority of our markets.
Generally we experienced higher traffic and better absorption paces as well as opportunities to realize higher pricing.
By geography, demand for our business in the eastern third of the country was strong from New England right down through Florida.
Sales in the greater Boston area were particularly robust as was the sales pace in the Carolinas down and through Tennessee and into Georgia.
Demand in Florida continued to rebound as inventory levels remain low and buyers continued returning to the market.
Market conditions in the middle third of the country also showed continued strength in the quarter.
Demand in the Midwest was generally strong with limited lot supply and the need to meter our sales often being as big an influencer of sign-up pace as outright buyer demand.
Demand across Texas remained strong, although reported sign-ups were little changed as we opted to slow pace and focus on price while we work to get new communities online throughout the state.
In the Western third of the country, we continue to experience strong buyer interest throughout our operations from the Pacific Northwest down through California and into Arizona and Nevada.
We have, however, meaningfully limited sales pace in most communities throughout this region of the country as we manage the land pipeline and labor availability.
Echoing some of Bob's comments, we are pleased and very encouraged by our first-quarter results as they demonstrate the continued recovery in both the Company and the overall US housing market.
Every day we hear questions about the parameters of the housing recovery and whether it is sustainable or what the slope of demand is and how quickly can the industry get back to normal volumes.
While these are important questions, they remain out of our control so we are focusing on PulteGroup and on running a better business.
Don't get me wrong, we certainly keep a close eye on demand within our local markets and specific communities, but we see significant opportunities to drive better performance from within our operations consistent with the value creation work we have been pursuing for the past two years.
I would like to recognize each of our employees for their contributions to the strong results PulteGroup reported today.
While there is work left to be done, you have a lot to be proud of.
Now let me turn the call back to Jim Zeumer.
Jim?
- VP, IR
Thank you, Richard.
At this time we'll open the call for questions.
And so that we can speak with as many participants as possible during the remaining time of this call, we ask that you limit yourselves to one question and one follow-up.
Jessica, if you'll explain the process we'll get started.
Operator
(Operator Instructions)
Ivy Zelman, Zelman & Associates.
- Analyst
Congratulations, great quarter, guys.
Richard, I think one of the things you've taught me about analyzing your business is that, really, it's difficult to focus on community count as it's a very different business especially in Del Webb.
So maybe you could just help us going forward how we should be thinking about trying to model order activity?
Because it sounds like you are pleased across the board with your overall performance and yet the orders on even a per community basis were a little bit lighter than we had expected even with you trying to push price.
So if you can help us going forward and maybe what community count should look like by year-end I think that would be very helpful for everyone.
- Chairman, President & CEO
Sure, Ivy.
We're still comfortable with our community count guidance in the range of 10% to 15% down for the year, although it's likely going to be toward the higher end of that range.
What I would tell you is that in addition to the community count being a little difficult to analyze for us, given our longer positions in some communities, we are really focused on driving price and margin as opposed to pace.
We tried in our prepared comments to really emphasize the degree to which we feel like we're taking price and limiting sales.
So while we're not going to provide sign-up guidance I will tell you that we are very pleased with the overall level of activity in the market and, candidly, we feel like we're executing our playbook exactly as we anticipated.
- Analyst
And with that playbook in mind when we think about the superb margin performance in the quarter, I think everyone can see the opportunity.
Would you expect that the performance, because you've mentioned that you've done things structurally that have allowed for some of that margin expansion above and beyond just pricing.
Can you talk about your outlook as it relates to further margin improvement and is there a governor on margin improvement on a go forward basis or could we be happy to see if pricing continues and some of the benefits from the structural changes you've made will continue to reap benefits to shareholders?
- Chairman, President & CEO
Yes, Ivy, from a margin standpoint a couple things.
We feel like we're benefiting from a multiple effect from not only our construction efficiencies and the common plan management work that Bob referenced, clearly the mix shift is helping us.
Also, our pricing discipline is evident in a whole number of arenas outside of just what is typically thought of as base price.
Things like premiums and options, lower discounts.
And then land values appreciating over time as well.
So we do see further margin expansion from here.
It's not going to be in a straight line, as we've said before.
It can be choppy depending on mix deliveries quarter-over-quarter.
But we're confident we've got more in this gas tank.
Operator
David Goldberg, UBS.
- Analyst
Good morning, guys, and great quarter.
- Chairman, President & CEO
Thanks, David.
- Analyst
My first question is about traffic and sales pace at Del Webb.
And really just about how that's kind of faring, if the pick-up that you're seeing has kind of been universal into the Del Webb product and your expectations on a go-forward basis for where demand's going to be in the Del Webb product in the next few quarters?
- Chairman, President & CEO
Yes, David, Richard here.
As Bob indicated, Del Webb was up about 16% year-over-year.
We're pleased with that performance and it's following the script that we kind of envisioned, where that buyer continues to get more and more comfortable with the housing market, continues to have more opportunities to sell existing homes and is feeling better about their overall financial position as clearly the stock market has continued to perform.
I would say slow and steady from here is our expectation for Del Webb.
It's unfolding at about as we expected.
- Analyst
Great.
And then my second question was on the 2014 land spend guidance.
And really the question is, you know, obviously bringing it up is a positive sign, but the question is do think you're going to have to bring it up more as you kind of look forward just given that the sales pace is obviously strong, the market's improving, things are getting better?
Do you need to spend more than $1.4 billion on land as you kind of look forward?
And maybe you could talk about the parameters of what would make you raise the guidance further.
- Chairman, President & CEO
So, David, Richard here.
I'll start and then turn it to Bob for a second.
I think the thing to realize is that we have a real discipline process in place today around how we are going to look at land spend.
If you could think of it this way, our current homebuilding operation is getting better and better and we really like that.
So we're getting more and more comfortable putting more money into a more efficient machine, if you will.
Having said that, the discipline with which we are looking at land is not changing and land's not on sale right now.
It's expensive.
With that maybe Bob can give a little more character on how we're looking at it and what might make us change our assumptions going forward.
- EVP & CFO
I think as Richard said we're looking at it with a consistent lens as we go forward.
And one of the things that we're actually thinking about, I think to your question on sales bases, is what is happening to us for market share in each individual market.
So we're looking at the overall business to say what cash are regenerating and how much do we want to invest?
And then saying where do we best invest it?
Where are the opportunities the best based on our view of forward business opportunities.
And also, where do we need to invest to maintain critical relative market share or market share in general?
So I think it's a two-step process that looks at how do we feel about the business and then, specifically in markets, make sure that we're keeping the leverage there that we think is appropriate.
- Chairman, President & CEO
David, Richard.
One more follow-up comment to Bob's.
We feel we're much better off to stick to A-plus properties and the discipline we have to really evaluate this continually on an evergreen basis we believe is better than plopping a huge amount of money into the market in one shot and then kind of seeing what happens over the year.
So as an example, if we were going to invest $100 over the year we think it's more prudent to do it in $25 increments, giving us the flexibility to see how much further we're driving the current operations as well as targeting A-plus locations, versus the natural tendency if you allocated that $100 all at once to maybe buy some B&C properties.
We've made that mistake in the past with a lot of investment in one time and we don't want to do that again.
It's all about ROIC now.
Operator
Michael Rehaut, JPMorgan.
- Analyst
Good morning, guys.
This is actually Jason Marcus in for Mike.
My first question is, I was wondering if you could comment on some of the recent trends in raw material costs and labor and in terms of how much your overall construction costs have increased over the last year and how that might have impacted your margins during the quarter?
And also, which markets are you seeing the most in terms of labor issues?
- EVP & CFO
Sure.
We had provided I think, coming into the year, that we were planning for $2,000 to $2,500 in known increases in costs and a lot of that is labor.
What we've seen is that if we were to update that number today it's probably $1,000 or $1,200 higher and the primary driver of the difference is lumber.
Obviously I think everybody's aware that lumber prices have risen pretty significantly, and labor.
I think where you're seeing labor pressure the most is in the markets that have had the most rapid increase in production over the last year or two.
So think markets like Phoenix.
- Analyst
Great.
And then my next question is -- I was wondering if you'd be able to provide any color on the order growth by month?
And also if you could comment on what you've seen in April so far?
- Chairman, President & CEO
Yes.
Jason, this is Richard.
We saw consistent growth through the quarter, although we purposefully tamped down sales activity and drove price even more through the quarter.
So that influenced our trends a little bit.
And we are pleased with the resulting sales pace we've seen so far in April.
Operator
Stephen East, ISI Group.
- Analyst
Hi guys.
Just to follow-up a little bit on the cost and pricing.
If you look at your ASPs right now, how much of that was mix versus true pricing power?
And then how much are you getting -- how much is that over your cost that you are seeing right now?
And then within that pricing power that you're actually receiving, how much of that is lot premium versus option spend versus your base price?
- EVP & CFO
Yes.
Stephen, it gets a little bit complicated because there's a whole lot of mix involved in all that.
But what I can tell you is if you look at the $287,000 average ASP, that breaks down $342,000 for Pulte, $193,000 for Centex and $285,000 for Del Webb.
And those are up -- so Pulte was up 8% over first quarter last year.
Centex was up 2% over first quarter last year.
And Del Webb is up 4% over last year.
So notice none of those are over 8%, yet our average price is up 10%.
That's the mix differential.
But again we are seeing price increases across all three brands.
- Analyst
Okay.
And if you look at lot premium and option spend I know you all are putting a big focus on that.
- EVP & CFO
What you would also find is that in the quarter -- quarter-over-quarter average -- so we've told you that we raised prices in a significant number of communities.
That discount was down 210 basis points versus last year.
And so despite those two things, what you would find is that our option revenue was up about 18% per unit, which is about $6,000.
And our lot premium revenue is up about $2,000 a unit, which is about 40% of lot premium.
So we're seeing that we're able to drive increases across all elements of price.
- Analyst
Okay.
That's really helpful.
And then, Richard, just going back to the land spend in the community count.
I appreciate what you all are trying to do.
And you are spending a lot of money in -- over the last 18 months or so you've said hey, we've got the land bank et cetera.
Are you at a point now where -- you talked about buying the A-plus type stuff.
Are you at the point now where the land that you own is -- with the increased demand, is now in a good enough position that as we start moving into the back half of the year and into 2014, your community growth actually starts to improve?
- Chairman, President & CEO
Stephen we had indicated that we thought community count wouldn't turn until 2014 given the allocation that we authorized last quarter.
And the incremental allocation this quarter isn't going to move the needle on 2013.
It takes a while to kind of do that.
So I wouldn't look for community count to turn around until sometime in 2014.
Having said that, I hope you can appreciate it's a substantial increase in our overall land investment vis-a-vis what we were in 2011 or 2012, where we are and you're on the order of roughly 40% increases in overall land investment, which is substantial.
So we feel like we're doing a really good job of monitoring our land spend and doing it appropriately and community count is going to fall in the interim period.
That's okay.
As we think we demonstrate this quarter there's more than one way to get to an earnings number and to the extent that we continue focusing on our operations, those are good dollars to bring to the bottom line.
I know some folks are anxious for more growth but we're pretty happy with the way things are playing out.
Operator
Adam Rudiger, Wells Fargo Securities.
- Analyst
Good morning, thank you.
Richard, given the focus even talking about on margins and returns, when we try to think about Pulte a couple years out or Pulte through the cycle, is there an ideal or a targeted size of the company you are focusing on?
I'm not sure what the best metric to ask is.
Is it revenues, inventories, closings, community count?
Can you share what think about that?
- Chairman, President & CEO
You know, Adam, as Bob indicated we do concern ourselves with the relative market share in markets so we're very focused on staying to be a large enough player in the key markets we're in to be able to leverage our trade base, to be able to have good land positions et cetera.
Having said that, volume is not the focus for the Company these days.
We think we've been very consistent about that.
It's driving better returns.
We certainly are going to remain a very large, if not the largest builder by revenue and it's all about return on invested capital for us going forward.
I don't know what to tell you regarding a specific size of the organization other than to tell you we feel like we're running a very smart business.
We're delevering, at the same time we're adding incremental investment.
We're driving better business from our current assets.
It's a really nice combination overall.
So we're pleased and we think shareholders are going to really benefit over the long run from this focus on return.
- Analyst
Okay.
And then just going to spec the Centex, what happened with community count in Centex and what are you finding in terms of the land opportunities there?
And how do you expect that mix to -- do you expect it to continue to decline as an overall contributor?
- Chairman, President & CEO
Yes this has been a consistent fact for us over the last couple of years.
You have seen community count dropping.
It did drop in the current quarter.
And I would tell you it is likely to continue to drop because the majority of the investment that we've made, and this isn't just in the last three months but over the last two years, has been in the move-up category and we've talked about it a lot.
Not that we don't like the business, it's just that given the economics and the velocity that we see the returns work better on the move-up business.
So we're seeing paces increase faster there, we see higher returns and so our investment has been substantially towards that part of the segment.
Operator
Dan Oppenheim, Credit Suisse.
- Analyst
It's actually Mike Dahl on for Dan.
Just a quick follow-up on that last Centex point.
If you just think about your company longer-term and the broader housing market you would expect that the entry-level does have to play a much bigger role as we look out over the next few years.
So is that something that you will plan to reinvest in, in the future or is this a more permanent shift?
- Chairman, President & CEO
This is Richard, Mike, we definitely plan to invest in this segment in the future and we are investing in the segment today.
It's just being outstrip our investment in particularly the move-up category today.
As Bob indicated, it's all about driving the best returns for shareholders and right now that seems to be in the move-up category.
That doesn't mean that the entry-level category is not a big player in the future.
We continue to invest in that brand and are working hard to find transactions that make sense for them.
- Analyst
Thanks.
And then I guess along the same lines.
Appreciating that returned focus, how do you think about your spec strategy?
Not just today where you're having to actually manage sales lower in a lot of areas, but just on a go-forward basis.
Do you plan to increase specs as you look out and you have more communities online or what should we expect there?
- Chairman, President & CEO
I really appreciate that question because it gives me the opportunity to really compliment our team for driving specs to their lowest level in years.
We've currently got less than 400 finished specs, about one-third of what they were at this time in 2012.
And Mike, to the go-forward strategy, we love the very limited spec strategy.
It's really about limiting thinnish spec inventory.
We're happy to put specs into production, but our teams are keenly focused on selling them at full margin before they final.
Where we can do that we're happy to put specs in.
But don't look for us to revert to the ways we had a few years ago where we put a lot of spec in the ground.
I think Bob indicated about 19% of our business was in spec and 81% presale.
I like that percentage and we like to drive it as far as we can because it provides very consistent visibility for our sold backlog.
It supports our overall pricing and margin focus.
It helps with inventory turns because we're not carrying a lot of finished inventory on spec and it helps our SG&A because we're not having to cut the grass and heat these homes that don't have buyers in them.
I'd call that a win-win-win-win-win.
- EVP & CFO
I've got one more for you.
If you look year-over-year, we've taken $75 million out of house.
And that's despite the fact that we've got in total 5% more units under construction.
The ability to drive down final spec and final sold units has allowed us to take all that money out of working capital and we've reinvested it in homes that are sold and despite that driven a $75 million increase -- decrease, sorry, invested in house.
Operator
Ken Zener, KeyBanc Capital Markets.
- Analyst
Good morning.
The success you've had on your fixed G&A cost is obviously evident.
Would you expect your fixed G&A cost to still be trending down in line with, I guess, your incremental community declines this year?
- EVP & CFO
Certainly, if communities close we do have a relative savings.
You don't have the cost of maintaining the models.
You may have one or two less people on staff.
But I would suggest that that doesn't change the landscape very much.
Just like we've said, if we scale up on production we don't have to go hire a bunch of people and invest a lot of SG&A.
It doesn't go away immediately either because we're pretty efficient in how we're structured.
- Analyst
Okay and then the community count that you will have at the end of the year, given your 10% to 15% decline.
Can you talk about how much of that is, I guess, legacy as opposed to stuff that you bought in the last two years?
Just to get a sense of mix, what's closing and perhaps where we'll be entering 2014 from a mixed basis?
- EVP & CFO
I don't have that data in front of me, Ken.
We can probably get back to you with it.
I think in most recent quarters we had talked about somewhere in the neighborhood of 20%, but I'm not exactly sure.
Jim do you know?
- VP-Finance & Controller
It's up to about 30% right now.
- EVP & CFO
There you go.
Roughly 30%.
Operator
Megan McGrath, MKM Partners.
- Analyst
You talked a little bit about some of the headwinds in terms of labor and purposefully slowing on the order growth side.
Can you just talk us through a little bit if those things we should think about modeling them in terms of your ability or your timing in terms of closing backlog and backlog conversion going forward?
- Chairman, President & CEO
Megan if I understand the question correctly, I think with our focus on presales and lack of specs we have pretty good visibility into our backlog quarter-by-quarter at this stage.
We did indicate on our Q4 call, though, that conversion rates for the backlog are going to be limited because we're carrying a larger backlog and without a lot of spec inventory to add quote upside in the current quarter you're not going to see that.
But I guess the best way that I would think about it is expect us to have a relatively consistent business going forward.
I don't know if I'm answering your question or maybe I didn't understand it right.
- Analyst
No, I think you did.
I was just trying to think about going forward if -- backlog conversion was a little choppy last year so it's hard to get a sense of seasonal patterns there.
If we should expect it to continue to slow and then have sort of a ramp-up in the fourth quarter, which is relatively consistent industry-wide or if there's anything else going on there we should think about?
- Chairman, President & CEO
I think you're going to have some of that just the way the natural pace of the business flows.
You generally sell more homes in the front half of the year than the back half.
I don't think anything's going to change the trend of Q4 being the biggest closing quarter.
Having said that, we're doing our best to not get too far out with our backlog in order to be able to control the next quarter or two.
We purposefully told our operators even if you have the ability to sell a year out we prefer six, seven months of backlog to protect ourselves against price increases as well as -- or cost increases as well as the ability to take price.
So we are really happy with how that's going.
I would love for us to get to 25% each quarter.
I don't think that's realistic, but we're going to push more in that direction, if that can help you.
Operator
Joel Locker, FBN Securities.
- Analyst
Curious on if you were thinking of expanding in any markets in the next year, if you had your eye on any specific markets?
- Chairman, President & CEO
Joel, this is Richard.
We definitely have expansion plans in many markets.
It's all based on our current capital position in the market, our relative market share in the market and in some cases we're really happy with our overall position and are not adding a lot of capital.
In others we're aggressively growing the business.
When you've got a business as big as ours it's across-the-board that authorized incremental land spend is going to play out over time.
But yes, definitely there a markets.
We're adding additional capital at a rapid rate.
- Analyst
I was saying specifically any new markets that you would enter into?
- Chairman, President & CEO
I'm sorry, I apologize.
No, we're not looking at any new markets that I can think of now.
As Bob indicated we're really focused on driving relative market share within the markets we're in, which last time I checked we were in the vast majority of all the permits in the country with the MSAs we had covered.
- Analyst
And one last one on the tax valuation allowance.
Do you see that coming back on in 2014?
- EVP & CFO
We actually will be filing our Q today and what we'll say in there is that consistent with that, I think we said at the end of the year, is our expectation if business conditions continue the way they have that we would likely be able to reverse a large part of it sometime in the back half of this year.
Operator
Bob Wetenhall, RBC.
- Analyst
Nice job, guys.
Had a question.
You had mentioned migrating towards a common floor plan and that 12% of your deliveries now were using that.
What's the difference from a gross margin standpoint between using a standardized floor plan versus a customized floor plan?
- Chairman, President & CEO
Bob, this is Richard.
We definitely see better margins in commonized floor plans.
It's hard to give you a specific number, but it is part of the margin improvement story that we've had now for nine consecutive quarters.
And the best news there for us is that 12%, you can see that it's kind of in its early innings.
We have six specific product and purchasing zones around the Company and we're rolling this process out to all of them this year.
Some like Texas are much further along and we'll have much higher percentage of closings there.
But as we roll into other parts of the country it'll go up.
To answer your question, better margins -- wouldn't want to give you a specific number on how much better.
- Analyst
Okay.
It's helpful.
Your average order price ASP was up 13.3%, which just a test of much better price discipline and favorable mix trends.
How do you see that working out during the balance of the year given your big emphasis on driving ROIC?
- Chairman, President & CEO
I would continue to expect it to get a lot of attention vis-a-vis letting our operators sell a bunch more homes.
To be crystal clear, we could sell a lot more homes in a given quarter than we are right now.
But we don't think it would drive the most favorable ROIC effort for us.
The thing to think about with pricing, as Bob indicates, is it's not just base price.
It's options, it's lot premiums, it's base price, it's managing discounts, it's managing all the factors.
The best way if I were you to think about it is we're really doing a good job at disaggregating the pieces of price.
We have very good visibility into that today and we're focused on driving each one of them as far as we can.
And we've been real pleased with what that increased visibility has done to all components of price.
Operator
Stephen Kim, Barclays.
- Analyst
Hey guys.
Thanks very much.
Obviously you guys are talking about a lot of things that are very favorable, particularly as it relates to metering sales for price.
This is something obviously we're also hearing from a lot of other builders.
But I particularly wanted to understand how the extremely strong demand environment of late has -- what effect that's having on your strategic repositioning strategy.
I would think that the very strong demand should allow you to accelerate the process of restructuring your operations.
And so in that vein it would seem also, by extension, that in 2014 when you are ready to begin expanding your community count that perhaps we might be able to see you expand that more aggressively than your peers.
Can you just comment on that thought process and what it means for 2014 in light of the extremely strong demand that probably is greater than you originally envisioned?
- Chairman, President & CEO
Yes Stephen I would say this.
First of all, when you talk about strategic repositioning I assume you mean with regard to our land investment strategy and we feel like we've done an excellent job of ensuring that we have a better operating platform before we plow a lot of additional funds in, particularly given our long land position as a company.
And you've certainly seen the benefits in our quarterly earnings from that strategy.
It's important to note that our decisions today are not going to manifest themselves for 18 to 24 months from capital authorized today before they come online.
So we feel like we're making those decisions today and, with all due respect, we feel like a 40% plus or minus incremental increase in capital is a big one.
It may not match those of a couple of our peers, but we're doing our very best to stay disciplined on the A-plus properties where we can continue to drive great results and not get caught up in let's grow because the market is really strong.
It doesn't do us a lot of good to grow if we're not to grow extremely profitably and driving a lot of that to the bottom line.
- Analyst
Right, Richard.
But I guess what I'm asking is that when 2014 comes in light of the very significant ramp in investment that you've been making, can we see that manifest itself in a greater subdivision count growth next year relative to a -- relatively more depressed 2013 compared to your peers?
- Chairman, President & CEO
I think, Stephen, if I understand our ability to open communities doesn't get impacted by the work we're doing around commonly managed floor plans and trying to be efficient.
At the end of the day you still have to go through and actually -- if the land is raw you have to go through the entitlement process, you actually have to spend development dollars.
All that are things that are outside of the purview of we're going to build houses more efficiently so it's a two-step process.
One is to get the land ready, two is to then build on it.
And at the end of the day interestingly what we're seeing today is more raw land opportunities.
Finished lots, you've heard many people talk about it, are very scarce and so we are taking bigger land positions, we're going to have to take -- put development dollars to work so it's not a -- it's not as simple as okay you've spent a lot more money we're going to see community count.
Because it depends on how you spend the money.
And the market dictates that to some degree.
Operator
Jay McCanless, Sterne Agee.
- Analyst
Good morning.
What was the can rate in the quarter?
- EVP & CFO
The cancellation rate was 13%.
- Analyst
Could you break that out by segment?
- EVP & CFO
We're trying to find it, Jay, hang on just one second.
- Analyst
Okay.
And the second question I had while you're looking for that is could you discuss the thought process of maybe buying some private competitors to accelerate the neighborhood count or to accelerate the lot count rather than increasing the spending up to $1.4 billion in doing it yourself?
- Chairman, President & CEO
Yes, so on that comment overall that's always been part of the land strategy overall.
It's just a question of whether the economics work.
So that's definitely part of what we would and always do consider candidly.
So Jim, I think you have the other number?
- VP-Finance & Controller
Yes, on the cancellation rates it's 11% for Pulte for the quarter, 20% percent for Centex for the quarter and 9% for Del Webb.
Operator
Jack Micenko, Susquehanna International Group.
- Analyst
Good morning, guys.
A follow-up, I think, on Megan's question on backlog conversion.
Just to maybe ask it a different way.
59% this quarter, and that's down from, I think, 79% last quarter.
Is 59% the right kind of number?
Does it go below 59%, I guess, through the balance of the year is the question?
- Chairman, President & CEO
Jack it's not a number, candidly, that we focus a lot on internally so we're a little off-the-cuff trying to answer this.
But I wouldn't say it's a bad number.
We're pretty pleased with the rate at which we metered out sales this quarter, very limited to drive margin.
- EVP & CFO
The only thing I'd add is -- and Richard highlighted this before, the sales environment is seasonal and so you're going to see more activity in the front half of the year for sales and, just based on construction cycles, that means you're to see more construction and deliveries in the back half of the year.
And so I don't know that you'd want to look at it on a steady -- it's not to be the same quarter-by-quarter, but year-over-year you shouldn't see significant fluctuations.
So if we're at 59% in this quarter, first quarter next year likely should be 59% absent some significant change in the business environment.
So if sales accelerated or if sales decelerated for some reason.
But what we're trying to do is get production flow more even so again we've got roughly six months of production and backlog at maximum so you wouldn't see that change over time.
- Analyst
Okay that's perfect.
That's what I was -- absent seasonality the numbers are probably where they're at.
Okay.
And then on the note redemption side, obviously there's going to be a lift to margin there.
Do you have other redemption opportunities there?
And how do you think about going out -- you've got the cash build, you've got profit over volume.
Land price is going up.
Are there other notes we can potentially see this happen with?
And is there a point where it's just a better return outlook to do more of this type of transaction versus land?
How are you guys thinking about that?
- Chairman, President & CEO
I think we look at capital in the aggregate, obviously, and so yes we have a lot of cash available today.
We were looking at the 14th because under the make whole provisions we actually can invest the money at more accretive rates than we can invest in the money markets right now.
In terms of the impact on margins, that's more of a prospective things so that will benefit margins not in 2013, but 2014, 2015, 2016 kind of a time frame.
And that's true of all the reductions that we've had over time.
And then as we look at our total capital picture, we look at the entire debt structure, we look at whether we've got opportunities to either take things out or refinance them more attractively.
And obviously we'll only think about if we've got excess liquidity how might a dividend or a share repurchase fit into that?
Again, we look at it in total.
Operator
Nishu Sood, Deutsche Bank.
- Analyst
Thanks.
Wanted to circle back to the increase in the land spend to $1.4 billion annually.
Richard, if I listen to a couple of the other things you are saying obviously land prices have risen a lot.
It's tough to find deals that pencil.
You folks have developed this discipline in terms of capital allocation and you intend to stick to it, you're not going to chase volumes obviously.
The pace of land spend, if I heard you correctly, I think you mentioned it was just over $200 million in the first quarter, so not at quite a pace of $1.4 million.
So, it sounds like if things remain as they are right now you may have difficulty reaching that $1.4 billion.
So is the right way to think about this $1.4 billion as more just how much your balance sheet allows as opposed to just how much money you're going force into the system?
- EVP & CFO
It's Bob.
That's exactly right.
We've got visibility, obviously, into most of our spend for 2013 already, as Richard highlighted.
Anything we're doing today is really going to be for future production.
So we have pretty good visibility into what our spend will be right now for the balance of the year.
Obviously we have folks spending a lot of time looking for transactions that some may fund this year, some may fund next year.
It depends on structure.
So if we go out and buy a lot of raw land with 100% purchased that burns money this year.
We're asking people to try and find terms.
So even on raw do we get it on an option take?
So you've got some spend this year, you've got some spend in the future.
How does the development dollar spend fit into that?
So again we've highlighted the fact that we've authorized them to commit us to $1.4 billion in spend, but that we weren't sure that it will all get spent this year.
And it's either because we can't find return accretive things or because we'll tie up land this year and actually make some of the spend next year.
- Analyst
Got it.
And if I remember that must be the base figure that we've been talking about, the $950 million or $1 billion.
I wanted to make sure to get my second question in.
But if you could just clarify that.
And my second question was on SG&A.
Terrific job on SG&A.
It only went up 5%, mostly as you mentioned incentive comp.
Your home building revenues went up more than one-third.
So if I think about the variable components of SG&A, the commissions and the [co brokes], that implies that on a level SG&A base against a 35% increase in the home building revenues that there were parts of your SG&A that were contracting meaningfully.
You obviously mentioned that the decline in community count is something that helps there but I just wanted to understand what is declining so substantially?
What have you been so successful in actually reducing outright so significantly?
- EVP & CFO
Nishu, one thing you have to remember is we've actually got commissions up in cost of sales so that big variable piece that you're looking for is actually going through margin.
Not through SG&A.
So I would suggest -- there's lots and lots of moving pieces.
But really the primary driver of the change in SG&A was compensation related to the improved performance of the business.
- Chairman, President & CEO
Nishu, to add to that we have said pretty consistently we felt like we could ramp the business 30%, 40% plus or minus without adding a lot of SG&A and I think that's what we're demonstrating here very pointedly in this quarter.
We've got significant ramp-up in revenue and total business without much change in SG&A.
We feel good about that and the leverage from here we feel good about.
I think you had had a follow-up question with regard to the land piece.
The $950 million to $1 billion was kind of our previous level of spend in 2011 and 2012.
And we had increased that last quarter to kind of a $1.2 billion level and then a little more in 2014.
To be clear that's now at the $1.4 billion authorized level for 2013 and 2014.
And just to note and highlight something Bob said, a good portion of that's development spend, right?
So every single incremental dollar is not into a new land transaction per se.
It's development spend in communities that are running faster, that type of thing.
We feel good about that.
To your question about whether or not that's the maximum that the balance sheet would allow, I would suggest the balance sheet would allow more than that, but we are being very disciplined around how we're thinking about it and, candidly, you are seeing us redeem some notes.
Bob mentioned we're looking at all uses of capital.
Gone are days where every available free dollar is going to go back into development and land for the Company.
We want to drive the best returns.
Operator
Buck Horne, Raymond James.
- Analyst
I was wondering if you could provide the mix of financing that your buyers used, if you have that data.
The splits between FHA mortgages or conforming mortgages.
And also if you've -- have you seen an uptick in the number of cash buyers recently?
- EVP & CFO
I would tell you that it's the mix of businesses is about the same.
It's about one-third government backed.
And in terms of cash buyers I haven't heard anything substantial around that.
And if you think about it, if you look at our mortgage originations they are up 35% year-over-year.
The builder was only up 23% year-over-year.
Again, we had capture rate so we're getting more of the business which tells me that there's probably less -- or not less, but not a significant change in cash buyers.
- Analyst
Okay.
And do you have the number of finished lots you had on balance sheet and also roughly how many mothball lots are still on the balance sheet?
- EVP & CFO
Finished lots are about one-third.
It's pretty consistent with where we were last year.
And we've struggled with the mothball concept over time again because of our Del Webb position.
So we haven't provided a mothball number.
Operator
Will Randow, Citi.
- Analyst
This is actually Scott Shriner in for Will.
And my question was asked and answered.
Thank you.
Operator
Thank you.
This does conclude today's question-and-answer session.
I would now like to turn the call back to Mr. Jim Zeumer for closing remarks.
- VP, IR
Thank you, Jessica.
I want to thank everybody for their time this morning.
We will be around all day if you've got any follow-up questions.
Beyond that we'll look forward to talking to you at the end of next quarter.
Operator
Ladies and gentlemen, this does conclude today's conference call.
You may now disconnect your lines.