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Operator
Good day, ladies and gentlemen.
Welcome to the first quarter 2011 PulteGroup Incorporated earnings conference call.
My name is Chanelle and I'll be your operator for today.
At this time, all participants are in listen-only mode.
Later we will conduct a question-and-answer session.
(Operator Instructions) As a reminder, this conference is being recorded for replay purposes.
I would now like to turn the conference over to your host for today, Mr Jim Zeumer.
Please proceed.
- VP - IR
Chanelle, thank you.
Good morning, everyone.
I want to thank you for participating in today's call to discuss PulteGroup's first quarter financial results.
On the call today are -- Richard Dugas, Chairman, President and CEO; Roger Cregg, Executive Vice President and CFO; Mike Schweninger, Vice President and Controller.
Before we begin, copies of this morning's press release and the presentation slides that accompany today's call have been posted on our Corporate website at PulteGroupInc.com.
Further, an audio replay of today's call will also be available on the site later today.
Please note that any non-GAAP financial measures discussed on the call are reconciled to the US GAAP equivalent as part of the press release and as an appendix to the call's presentation slide deck.
Finally, today's presentation may include forward-looking statements about PulteGroup's future performance.
Actual results could differ materially from those suggested by our comments made today.
The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides.
These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports.
Now let me turn the call over to Richard Dugas.
Richard?
- Chairman, President, CEO
Thanks, Jim.
Good morning, everyone.
Early in March, we released an interim report on PulteGroup's sign-up results for the first 2 months of 2011.
I am pleased to report that we have seen a continuation of the positive signs suggested in that initial release and are encouraged by the business trends we have experienced so far this year.
Roger will provide a detailed review of PulteGroup's first quarter results but there are several key points that I would like to highlight first.
At 4,345 homes, reported sign-ups for the quarter showed a slight increase from 2010 before adjusting last year's number higher by approximately 450 units associated with the chain in our sign-up reporting process.
On an adjusted basis, sign-ups were down roughly 9% on a 5% decrease in community count, a result we are very pleased with given the competitive environment and the impact of last year's tax credit.
Within our Q1 sign-up numbers, we saw a modest selling season begin to develop as customer traffic along with gross and net sign-ups increased from month to month throughout the quarter.
In our March press release, we reported January sign-ups of 1,206 and February sign-ups of 1,468 homes.
We captured an additional 1,671 sign-ups in March for a total of 4,345 sign-ups in the quarter.
These sequential changes demonstrate a positive progression that we view as encouraging.
I would note that we realized this sign-up performance without having to increase incentives, thus avoiding that source of potential future margin pressure.
We are also encouraged by the mix of business which shows stable demand among move-up buyers for our Pulte Homes brand and active adult buyers for our Del Webb brand.
Given the influence of last year's tax credit, we weren't surprised to see some year-over-year weakness in demand among first-time buyers for our Centex Homes.
Q1 sign-ups were generated from an average active community count of 800 compared with 842 for the first quarter of last year.
However, on a sequential basis, our 800 communities were an increase from 786 in the fourth quarter of 2010.
Although community count decreased on a year-over-year basis, we have been successful in converting recently acquired distressed land assets into community openings.
During our last conference call we discussed how closings from distressed land transactions are expected to climb to 15% or even higher in 2011 up from less than 5% of closings in 2010.
Given our robust land pipeline and the depth of the land positions within our existing communities, growing community count is not a requirement for expanding our business in the future.
We continue to drive sales within existing communities and capture the efficiencies and leverage inherent in the strategy.
This is particularly true of our Del Webb communities which have tremendous volume potential.
At their peak several of our larger Webb positions generated more than 750 closings annually.
Today none are close to that type of velocity.
So the leverage potential is significant.
As baby boomers get more and more comfortable with their overall financial position, many are now choosing to make the move and execute on their decision to enjoy the Del Webb lifestyle.
Overall, given the strong influence of last year's tax credit in pulling forward demand into the first 4 months of 2010, sign-ups being down only 9% for the quarter was ahead of our internal plan.
While limping along at historically low levels, we view current demand in 2011 as much more real and sustainable relative to Q1 2010.
With April 2010 marking the end of any tax driven buying last year, the industry is moving past the year-over-year comp challenge and can look forward to the opportunity to deliver better year-over-year comparisons.
As part of my business reviews during the past couple of months, I toured a number of markets including PulteGroup operations in Florida, parts of the southeast and the mid-atlantic.
Anecdotal comments from our field operators support the position that demand feels better with customers looking to fill their housing needs, provided they view the product offering as a solid value for their investment.
Through ongoing consumer research and design innovations, we are working hard to ensure that our homes clearly offer such value to the different buyer segments we serve.
By effectively positioning and differentiating our homes with first time move-up and active adult buyers, we have been able to maintain overall pricing and avoid relying on incentives to sell homes.
A favorable mix of homes close along with keeping our pricing and incentives steady allowed us to realize an adjusted gross margin of 16.9%, this in an increase of approximately 60 basis points from Q1 of last year and a sequential gain of 30 basis point from Q4.
We are pleased with the margin gains realized in the quarter but see opportunities for further expansion in the back half of 2011.
With our initiatives to increase construction efficiencies along with lower spec sales and a greater number of closings from recently acquired land positions, we expect to end the year with even higher gross margins.
With adjusted gross margins of 16.9% and expectations for further expansion, we know there remains ample opportunity for PulteGroup to meaningfully improve this number going forward.
We have discussed our near-term tactics to lower direct construction costs and we continue to march along that path.
Initiatives underway are yielding benefits as we continue to alter specifications that consumers don't value to simplify our home designs, to capture local purchasing opportunities and advance other related activities.
These tactics are part of an important long-term program to meaningfully expand margins which currently lag the Group averages.
We know this will be a process that demands focus and discipline from the entire organization.
It is tough work but as an organization, we are excited about the opportunities we see and the results that we believe are achievable.
With the low backlog heading into the first quarter and the resulting 17% decrease in year-over-year closing volumes, we expected profitability would be challenged in the quarter.
We were successful in reducing consolidated SG&A by $19 million compared with the prior year period but the lower volumes and revenues for the period resulted in us realizing a net loss of $40 million.
While slightly better than our internal plan, low closing volumes hindered our ability to achieve profitability in the quarter and will likely keep us in a modest loss position in Q2 as well.
However, we continue to implement actions that can drive further margin expansion and sustained overhead leverage.
We expect that gains in margin and leverage in combination with anticipated higher closing volumes later in the year will enable the Company to achieve profitability in the back half of 2011.
Overall, I am very encouraged with how the year started and the potential for sustainable gains as the year progresses.
The US economy recovery appears to be gaining traction and is slowly creating more jobs which is critical to improving consumer confidence.
At the same time, apartment rental rates are moving higher throughout the country making homeownership that much more compelling.
With that being said, we appreciate that overall industry conditions remain challenging as the supply of existing homes, particularly distressed properties remains high.
While buyers are electing to stay on the sidelines until they are convinced that a true economic recovery is underway.
With that, let me turn the call over to Roger for a review of our Q1 results.
Roger?
- EVP, CFO
Thank you, Richard.
Good morning, everyone.
Revenues for the quarter from home settlements for the home building operations decreased approximately 20% from the prior year quarter to approximately $782 million.
Decreased revenues reflect lower unit closings that were below prior year by approximately 17%.
The average sales price decreased approximately 3% versus the prior year quarter to an average of $249,000.
This decrease is attributed to the geographical and product mix of homes closed during the quarter.
In the first quarter land sales generated approximately $1 million in total revenues which is a decrease of approximately $12 million versus the previous year's quarter.
The sales in the quarter mainly reflect the sale of lots to other builders.
Home building gross profits from home settlements for the quarter including home building interest expense was approximately $97 million versus $127 million in the prior year quarter.
For those with access to the webcast slides, I refer you to slide number 6, the adjusted margin analysis which outlines our gross margins.
Home building gross margins from home settlements as a percentage of revenues was 12.5% compared to 13% in the first quarter of 2010.
Adjusting the current quarter's gross margins for land and community valuation charges, interest expense and the acquisition accounting write-up for the Centex work in process resulted in conversion of 16.9% compared to an adjusted margin of 16.6% for the fourth quarter of 2010.
And on a sequential basis an increase of approximately 30 basis points on an adjusted basis.
This increase is mainly attributed to geographical and product mix of homes closed during the quarter.
On a comparative basis versus the previous year's first quarter conversion of 16.3%, the adjusted increase is approximately 60 basis points.
The improved margins on an adjusted basis versus the previous year's quarter are a direct result of the geographical and product mix of homes closed, house cost improvements and relatively stable market pricing in most markets.
Home building interest expense increased for the quarter to approximately $35 million versus approximately $27 million in the prior year.
Included in the interest expense of $35 million is an additional $62,000 of expense related to land and community valuation adjustments taken in the current quarter and $1 million in the same period last year.
Also included in gross margin for the quarter was a charge related to land and community valuation adjustments in the amount of approximately $41,000.
Consistent with prior quarters, we have reviewed all our communities for impairment indicators.
Based on this review in the first quarter, we identified and tested 11 communities for potential impairment and valuation adjustments.
We recorded valuation adjustments on 1 community for the quarter.
The total net gain from land sales posted for the quarter was approximately $400,000.
The gain is mainly attributed to the sale of lots to other builders in the quarter.
Home building SG&A expenses as a percentage of home sales for the quarter was approximately 17.4% or $136 million.
A decrease of approximately $15 million or 10% versus the prior year quarter.
As we discussed on last quarter's conference call, during the fourth quarter we reorganized and consolidated several of our operating areas in a number of divisions, in addition to corporate staffing to streamline our overhead expenses in 2011.
In addition, the first quarter included approximately $2 million in severance related expenses.
In the home building other income and expense category for the quarter, the expense of approximately $4 million includes write-offs of deposits and pre-acquisition costs resulting from the decision not to pursue certain land acquisitions in the amounts of approximately $600,000.
The home building pretax loss for the quarter of approximately $41 million is inclusive of the charges related to valuation adjustments and land inventory and investments, severance and related charges and the Centex work in process adjustment for a total of approximately $3.4 million.
The pretax income from Pulte's financial services operations for the first quarter was approximately $1 million.
The quarter also includes severance and lease exit costs of approximately $500,000.
The decrease of approximately $4 million versus the previous year's quarter is primarily attributed to lower closing volume from the home building operations.
Total mortgage principal origination dollars were $378 million a decrease of 24% when compared to the same period last year.
The decrease is primarily related to the decrease in unit closing volumes.
Total agency originations were $355 million.
Non-agency originations were approximately $3 million and brokered or non-funded loans were approximately $20 million.
Additionally, within the funded agency origination, FHA loans were approximately 32% of the loans funded for the quarter compared to approximately 33% in the fourth quarter of 2010.
Pulte Mortgages capture rate for the current quarter was approximately 77%.
And the average FICO score for the quarter was 750.
There was no adjustment recorded in the current quarter related to mortgage repurchase exposure.
We have included a trend slide as part of the webcast, slide number 10 that depicts the gross put-backs from the first quarter.
Although the quarter shows an increase versus the prior quarter, it continues to remain at a low level.
We expect to see volatility from month to month given the individual and selective nature of the processes involved.
In the other non-operating category, pretax loss for the first quarter of approximately $6 million includes corporate expenses of approximately $7 million including a $1.3 million write-off of unamortized fees associated with the termination of the credit facility.
Partially offset by net interest income of $1 million resulting from our invested cash balances.
For the first quarter the Company's pretax loss was approximately $45 million.
The pretax loss for the quarter is inclusive of $5 million in charges related to valuation adjustments in land, inventory and investments, severance and lease exit and related costs, the acquisition accounting write-up for the Centex work in process inventory and the write-off of unamortized fees associated with the termination of the credit facility.
Net loss for the first quarter was approximately $40 million or a loss of $0.10 per share as compared to a net loss of approximately $12 million or a loss of $0.03 per share for the same period last year.
The current quarter reflected a net benefit from income tax of approximately $6 million.
Primarily due to the favorable resolution of certain federal and state income tax matters versus a $2 million benefit for the same period last year.
The number of shares used in the EPS calculation was approximately 379.5 million shares for the first quarter of 2011.
The total shares outstanding at March 31, were approximately 382.8 million shares.
On the balance sheet for the quarter, we ended with a cash balance of approximately $1.4 billion including the restricted cash balance of $133 million which now includes approximately $110 million in the cash collateralization for the letter of credit facilities.
The use of cash in the first quarter was mainly for net working capital and a senior note maturity.
House and land inventory ended the quarter at approximately $4.8 billion.
During the first quarter our investments in land were for new community purchases and rolling lot option take-downs of approximately $60 million.
Land development spending of approximately $154 million.
In addition, house inventory decreased by approximately $37 million from the fourth quarter 2010.
Interest incurred amounted to approximately $56 million in the quarter compared to $69 million for the same period last year.
PulteGroup shareholder equity for the first quarter was approximately $2.1 billion.
With that, I'll turn the call back to Richard for some additional comments on operations.
Richard?
- Chairman, President, CEO
Thanks, Roger.
Before opening the call for questions, I will finish our prepared remarks with few additional comments on PulteGroup's first quarter.
Within the context of my earlier comments about sign-ups and general market conditions being challenging, I would add that market specific demand remains generally stable with signs of improvement in certain geographies.
The greater Washington, DC - northern Virginia market remains the strongest with demand being relatively good from the mid-atlantic through the northeast and into New England.
Heading south, the Carolinas have continued to see reasonable demand but the big surprise was Florida which saw a year-over-year increase in sign-ups in both the northern and southern parts of the state.
This may be more a commentary about us having good land positions rather than a general recovery in Florida but we are still very pleased with the results.
Our operations in Texas exceeded their plan for the first quarter.
Given our exposure to first-time buyers in these markets and last year's tax credit, the year over comps were challenging.
The local economies continue to create jobs, however, so we expect demand will get better as we move through the remainder of the year.
Most of the midwest markets continue to struggle.
Although, Michigan reported some great year-over-year increases, understanding that this is off a relatively low base.
Still, it's nice to see some life coming back to the area.
Finally, the West remains challenging.
Arizona isn't getting materially worse but there are still a lot of homes on the market.
California lost some ground in the quarter as we closed out several communities.
We will be opening new stores later in 2011 which we expect will help improve performance in the back half of the year.
At quarter end, we ended with just over 2,900 spec units in production within these 800 selling efforts which is down 16% from year end.
We have talked before about a segment of buyers who are waiting until their house is sold to buy their new home but then they are looking to move quickly.
We are willing to start a few additional spec units to meet this buyer demand but we are keeping very tight controls on the supply as demonstrated by this sequential decline.
We ended the quarter with 144,000 lots under control of which roughly 30% were developed.
We remain actively involved in new land deals including roughly 30 that were at various stages of the review and/or approval process during the quarter.
We have to search a lot more and work a lot harder than just a year ago to find deals at pencil.
Banks appear to be under no real pressure to improve pricing or terms sufficiently to increase transaction flow beyond the select deals we have been able to uncover.
From trade articles to Wall Street research to industry comments, I think more people are beginning to appreciate the potential for builders to face a shortage of lots when demand for new homes increase.
With a limited supply of finished lots on the ground and few land parcels in the development pipeline, lot scarcity for the industry is a very real possibility.
In the US it still takes an average of 24 months to 36 months and longer in many markets on the coast to push land through the entitlement process and that isn't changing.
Given pricing dynamics today, for many land parcels it still doesn't pencil to entitle and develop the ground.
When buyer demand for new homes finally accelerates, land availability could very quickly become an issue.
As demand rebounds, our strategic decision to retain key land positions will be a source of competitive advantage that will enable PulteGroup to meet demand and ultimately expand our market share.
Relative to our plans, PulteGroup has gotten off to a modestly better start for 2011 and I want to thank our employees for helping to make this happen.
Assuming market conditions remain stable, we have put ourselves in a position to return to profitability in the back half of the year.
Now it's about effort and execution which are clearly within our control.
Before opening the call to questions, I want to take just a minute to publicly thank Roger Cregg for his significant contributions to the success of PulteGroup during the past 13 plus years.
As you know, in February, Roger announced his plans to retire from the Company.
Given the progress of our search and the expectations of an announcement on a new CFO in the coming weeks, we anticipate this will be his last quarterly conference call.
Roger has developed and guided the Company's accounting, finance, treasury and numerous other functions through our dramatic growth phase and then the subsequent industry collapse.
He has been instrumental in integrating two of the largest mergers in the history of home building.
He is a respected leader in this Company and the industry, as well as a trusted adviser to me.
His contributions to the success of this Company are too numerous to list here.
But I know I speak for our entire Company and the Board of Directors in wishing him all the best.
So, thank you, Roger.
Now, let me turn the call back to Jim Zeumer.
Jim?
- VP - IR
Thank you, Richard.
At this time, we will open the call for questions.
We know it's a busy day for earnings, so that we can speak with as many participants as possible during the remaining time of this call, we ask that you limit yourselves to one question and one follow-up.
Chanelle if you'll explain the process, we will get started.
Operator
(Operator Instructions) David Goldberg, UBS.
- Analyst
Nice quarter, congratulations.
Roger, congratulations to you.
My first question, Richard, you talked about not having to use incentives which I think is great that you guys are focusing on margin.
But I want to get an idea as we talk to other builders, public and private, it seems like they are certainly using more incentives as we move into April because volumes are under performing.
So, I'm trying to get an idea of what you think the competitive environment looks like outside the PulteGroup communities and how you're going to react if you are going to start seeing some more incentives in the market as we go forward.
- Chairman, President, CEO
Yes, David, good question.
A couple of comments on that.
First of all, regarding kind of commodity cost pressures and incentives that may be factored into margin expectations, we factored that in to our margin expectations for the year.
So we are quite pleased with how margins are holding up and as indicated we're forecasting growth in the back half of the year from here.
Relative to incentives, I think what you are seeing is really a mix issue for us.
Clearly our Pulte brand and our Del Webb brand are performing best and I think some of the folks who have reported and a number of builders that have exposure to the first-time sector is probably causing some of the pressure that they are seeing.
Having said that, I do think our land positions in certain areas, particularly as an example in Florida, give us a little advantage.
As I tour the markets there, I think we are fairly well positioned.
I have been spending a lot of time with our operators.
We had all of our Division Presidents together last week.
The topic of incentives and pressure there is just not coming up.
- Analyst
Great.
And then my follow-up question is kind of along those lines of land and the competitive advantage from the land position.
It seems to me, at least from your comments -- tell me if I'm wrong -- it seems to me like some of the land that you picked up in the Centex acquisition is probably a little bit more expensive than what is getting done in the distress market right now or maybe what you're able to acquire.
Although, maybe there is not that much of it.
What I'm trying to get an idea of, when you talked about land shortage and as we look forward, how much do you think home prices have to go up before this legacy land that you have -- I know it's a generality, but how much do prices have to go up before your legacy land suddenly giving you an advantage relative to where people are buying land in the market today?
- Chairman, President, CEO
It's very tough to put a number on that.
I think I might characterize it a couple of different ways, David.
I think prices and the industry environment do have to get better but it's not just a question of prices going up.
It's a question of lots running out for many people.
With distressed opportunities effectively gone, there are still a few as we mentioned that we are continuing to do, what I think you are likely to see is us be able to hold, serve and frankly grow margins modestly from here as we get a little better mix of dirt sales versus spec, that type of thing.
I think our advantage could be even more near-term than even we are implying because as others are forced to buy to keep community count going, we have seen some folks take impairments even on recently acquired deals as the markets stay challenging.
Even though you are characterizing it as though prices have to lift in order for legacy land to be a benefit.
Even at these margin levels, we think we can grow them modestly from here just because we have them and they're going to stay in existence for another year or two or three whereas others are running out.
I hope that provides some commentary.
I'm sorry I can't give you an exact number in terms of how far prices have to lift.
But that's the best intelligence I have.
Operator
Josh Levin, Citi.
- Analyst
Roger, all the best going forward.
I assume you will be moving into a Del Webb community.
- Chairman, President, CEO
A high-margin sale at that, Josh
- Analyst
That's right, plus one to orders for next quarter in my model.
Richard, are you more optimistic today about the opportunities for gross margin expansion than you were say 3 months or 6 months ago or is your level of optimism unchanged?
- Chairman, President, CEO
Much more optimistic, Josh.
The work that we have had under way for approximately 9 months to 12 months on improving our home cost is finally beginning to realize some benefits.
We are also, frankly, doing, I think, a pretty reasonable job with specs, reducing them and our percentage of dirt sales in the last 6 months we like and that's got some margin benefit for us.
So, no, I am more optimistic than I was.
- Analyst
Okay.
Second question, how would you compare the availability of mortgage credit for your first-time home buyers versus your move-up and your active adult customers?
- Chairman, President, CEO
I think it's challenged.
It's tight.
I don't see it having changed dramatically really in the last 6 months.
I think the difference is our exposure to that segment is not as pronounced as maybe others.
We analyze our quarter versus a year ago.
We saw pretty much a direct shift from Centex into Del Webb if you look at the actual shift in the percentage of sign-ups that we had in the quarter.
So, I think that's probably why we are not feeling it as much.
Clearly as Roger indicated with a 750 FICO score, our Pulte buyer, our Del Webb buyer, very, very credit healthy and even our Centex buyer's pretty credit healthy as well.
We're just not selling as many of those homes.
So I don't think it feels as great an impact.
I don't know, Roger if you have anything to add to that?
- EVP, CFO
No, I think that is good.
Operator
Stephen East, Ticonderoga Securities.
- Analyst
Roger, congratulations.
I've got to tell you, great CFO.
Also in the nearly 20 years I have done this, I have never seen anybody talk faster than you do.
So, I might actually enjoy the next person, being able to take notes.
Richard, if you look at just sort of what is going on with your SG&A, you did a great job explaining where your gross margins, how your gross margins are going to improve.
If you look at the SG&A, how do you improve that?
Is this really just a function that most of your costs are fixed and you need some operating leverage or do you have some more cost take-outs?
Is it more variable?
- Chairman, President, CEO
Well, a couple of things, Stephen.
First of all, the $100 million we said we would get this year versus last year, we're going to get.
I think we did indicate that it would be tougher in the first half of the year given lower volumes to convert it on a leverage basis.
But I know our actual costs came down approximately $20 million.
You will see likely that run rate get better, particularly through the back half of the year as volumes grow.
But I would not say that there's never more that we can do.
We indicated in our press release, it's a combination of improving margins and lower SG&A that are helping our business.
Candidly, that is one of the things that's helping our impairments.
I know in your note specifically, you talked a little bit about impairments.
From our view, the bigger gap that we drive between margins up and SG&A down, the less risk we have on impairments.
So our view is that, while we wouldn't expect zero from here, we certainly think the risk is getting muted more and more each quarter as we improve the fundamentals.
- Analyst
Okay.
Then just the other issues that I've got, one, your pricing strategy and trends and how you look at that moving forward and then, Roger, if you could run through the charges that you did have.
Testament to your speaking fast, I couldn't get all of the different charges that you had in the different buckets.
- Chairman, President, CEO
I will answer the first piece.
On pricing strategy and trends, it's really a tail of markets.
I would say we have seen some modest pricing improvements in markets like the mid-atlantic and the northeast.
Other areas like Florida and the southeast it's been holding serve.
Then we had a couple of communities where we've had pressure.
But in general I would say pricing has been pretty stable.
Almost all of the margin improvement you have seen is coming from a combination of improved house costs that frankly -- areas that have not added value for the consumer and then a better mix of closings, Pulte and Del Webb versus Centex and then thirdly spec versus presale.
We are getting a little bit more benefit particularly as we look at backlog from dirt sales versus specs.
Then Roger on the other.
- EVP, CFO
Stephen, just on the charges, we had impairment related charges of about $100,000 that was in cost to sales and the other category in home building was the pre-acq write-offs were about $600,000.
Also we had about less than $300,000 in whip adjustment for the Centex brand.
Then we had severance and lease termination type expenses of close to about $3 million for the quarter.
About $500,000 of that was in the mortgage company.
Additionally, we had about $1.3 million in the revolver amortization fees that we had written-off in the quarter as well.
Roughly, that is about $5 million.
Operator
Michael Rehaut, JPMorgan.
- Analyst
Roger, it's been a pleasure.
All the best going forward.
First I guess just a -- I have a bunch of questions but I'm only limited to two so I will have to get in the queue.
Roger, when you mentioned profit in the back half of the year is that, I know this may be parsing a little bit but as analysts we have to ask, is that on a combined basis or do you expect it to be for each quarter?
- EVP, CFO
Yes, we expect it to be in each quarter in the second half of the year.
- Analyst
Okay.
Great.
And in terms of the comments with regards to the different segments, is it possible to break out to give us a little better idea for the Del Webb, you kind of said that move-up and active adult were stronger than first-time.
Can you give us an idea, is Del Webb up for the quarter year-over-year on the adjusted basis as you compare to the negative 9% for the overall?
- Chairman, President, CEO
Yes, Mike, this is Richard.
So, I'll give you some numbers if you can have a pen ready to jot this down.
A little bit complicated because of rebranding of certain communities through the year, et cetera.
But all in here is how the numbers broke out.
For Centex for this quarter, 37% of our sales came from Centex.
Pulte was 35% and Del Webb was 28%.
So 37% for Centex, 35% for Pulte and 28% for Del Webb.
If you look at 2010, the comparable quarter had 43% Centex, 35% Pulte and 22% Del Webb.
So, when I made my comment earlier that, the shift from Centex into Del Webb, that is effectively what the sign-ups broke out to be.
So, hopefully that gives you a little sense.
We are holding serve on our move-up buyer.
Again, there is a lot of movement in these numbers with different things but effectively we think Pulte and Del Webb are leading a little bit of the sign-up strength that we are seeing maybe relative to some of the group that is more dependent on that first-time category.
Operator
Nishu Sood, Deutsche Bank.
- Analyst
First question I wanted to ask, was, I guess a question of perception.
Roger, if we read the newspaper or if we talk to most investors out there, you would think that home prices are collapsing again, that absolutely no one can get a mortgage and that volumes are going to go nowhere for a very long period of time.
Yet, when we listen to your experience of what is been happening over the past few months, it's very different.
You talked about relative pricing stability.
You talked about the emergence of a slow but real improvement in demand and relative stability in being able to get a mortgage.
So, I'm just wondering if you can give us your thoughts on reconciling those two.
I know you are not saying that things are terrific out there, things are still very challenging, but how is the disconnect as you see it?
- EVP, CFO
Nishu, this is Roger.
I think as we look around to different markets, it's also by the segments as well.
Certainly from the mortgage perspective as Richard mentioned, there are challenges on the first-time buyer.
Again benefit, from our perspective of having the move-up and the active adults who have got better credit from that standpoint as Richard had mentioned earlier.
Those type of things certainly have helped us from that perspective.
I think also we are certainly not trying to compete with the foreclosures from that standpoint.
We know they are out there.
So we are not trying to drive pricing down.
We have been there in a number of years where you continue to do that and you just erode your business and certainly profitability from that standpoint.
Those are the things we continue to focus on market to market.
There are communities across the country that are challenged from competitive situations like that.
We try to position ourselves or reposition ourselves to be able to compete in that particular market or those markets with those communities.
So, we are not totally immune from it.
But overall again, generally we have seen some positive results in the first quarter from that.
- Chairman, President, CEO
Nishu, this is Richard.
I will just add too, it's not lost on us that we have under-performed particularly in the area of margin.
The benefits that we are seeing there, some might interpret, maybe appropriately so as just catch up to where we should have been.
We are working hard on that.
So, from our standpoint, it feels a hell of a lot better than it did.
But we recognize that there is room to grow and just to get where we should be.
- Analyst
Got it.
Okay.
And second question I wanted to ask was there were two metrics that I was just trying to reconcile with what the kind of qualitative statements you gave.
The average sales price falling when you had talked about the shift from Centex into the higher priced Del Webb and Pulte.
And the other thing was the cancels falling despite the fact that you changed the methodology.
So I was wondering if you could reconcile those for us as well.
- EVP, CFO
This is Roger, Nishu.
I'll just tell you from the prospective of changing product from year to year, we have done a lot of that.
So, even though price mix has changed, it's not really price decrease.
We are not discounting more and driving from that perspective.
But certainly we have changed product which lowered price.
We've de-contented as the year has gone by, so that was reason for more than the decrease more than just, you would see in a price reduction or more incentives, and that type of thing.
It is more mix related and pure action to reduce cost that would be negative on the margin side.
This was things that we intentionally went towards.
As Richard mentioned, in house costs and that type of thing some of those were reductions in price as well but not priced to the margin line.
- Chairman, President, CEO
Nishu, to give you an example our active adult business in Florida and in some of our other Sunbelt markets, we introduced some more affordable product lines.
So, while the ASP may have been gone down, say $20,000 the brand strength and trend was still pretty good and that buyer was willing to pay us without threat of discounts there.
On the cancel piece, Mike?
- VP, Controller
I think on the cancellations, a couple of things you need to think about as we talked about with the shift in more relative basis to the Del Webb side, our cancellation rates on Del Webb are lower than the Pulte and Centex buyer.
So as you get a greater proportion of that buyer this quarter versus last year, you're going to have improvement in [canned] rates from that.
Plus you had a lower backlog coming into the year this year.
So that also helps in some respects as well.
Operator
Dennis McGill, Zelman and Associates.
- Analyst
First question, just wanted to get your thoughts on some of the comments you are making around the first-time buyer and the move-up market.
Realizing for you guys, there's some rebranding going on and maybe it's not representative of the market.
If you are seeing for the market that the first-time buyer is weak and the move-up market is strong, typically that is not a dynamic that can hold you need the entry-level to be healthy for the move-up market.
Is that just a reflection of speaking about it on a year-over-year basis where the tax credit would have helped the entry-level buyer more last year or are you seeing something different on a sequential basis where the move-up buyer is coming back and if that is the case, how do you reconcile that if they are having trouble selling their home to move-up buyers.
- Chairman, President, CEO
Dennis, I think it's just a reflection of versus last year and the strength we at entry level.
We are not seeing any particularly pronounced weakness in the entry-level.
It's just, we have gotten quite a few questions of late about particularly after we introduced our first two month sign-ups about quote out performance.
I think it's just relative to how our position is -- our business is positioned with our mix versus the inflated entry-level business from last year that we saw.
Not a comment really on any weakness elsewhere.
- Analyst
Okay.
That helps.
And then the second part of it, just with the data that you have given us on the monthly orders is very helpful to see that progression through the quarter.
I was wondering if you could give two other data points that would close that loop.
One would be where December orders were, so we can see the progression into January and then the second, anything that can you help us on April and maybe either put March or April in perspective on a year-over-year basis so we can see where comps are trending?
- Chairman, President, CEO
Yes, Dennis, I don't think any of us brought the December data.
Perhaps we could help you with that later if we have that time.
With regard to April the month is still in process and we are not really going to provide any specific detail other than to say we are pleased with how things are developing in April.
Right now, the numbers are running slightly below March's numbers.
But that is consistent with our expectations.
Year-over-year March is typically the strongest month that we see.
We are pleased with how April is holding up.
Operator
Joshua Pollard, Goldman Sachs.
- Analyst
I was on mute, I apologize.
You outlined 300 basis point to 500 basis points of gross margin expansion over the next number of years, ultimately playing catch up to where you guys lost some market share and gross margin.
Can you quantify what the opportunity is for this year given your increased optimism in this area?
- Chairman, President, CEO
Josh, we are not giving details on that.
I can tell you it's not 300 basis point to 500 basis points this year.
We certainly see some margin expansion in backlog and particularly in Q3 and Q4 as we look out coming from a better proportion of dirt sales versus specs that will be closing then.
But we are not going to provide specifics on that.
Just to tell you that at this point our expectation is for growth from here.
- Analyst
Understood.
My second question is on your SG&A progression.
You started the year off at $135 million expecting the year to be closer to $500 million.
Should we expect ultimately the back half of the year to average something below $125 million even in the face of revenue picking up sequentially.
- Chairman, President, CEO
Go ahead, Roger.
- EVP, CFO
Josh, if you recall in the last quarter we said again, it would be canted from the standpoint of higher in the first quarter and then trailing off through the fourth quarter.
Definitely that is what we will have is a progression like that as we go through the year, quarter by quarter seeing a higher amount then going to a lower amount.
Again, we used an average of just $125 million to set the total amount that we had talked about.
Operator
Dan Oppenheim, Credit Suisse.
- Analyst
I was wondering, you talked about the mix to more -- with the Pulte and Del Webb business this year than last in helping margins.
How different would you say the margins are in those businesses and can you talk a bit more in terms of the costs?
Where you talked about taking out costs people weren't paying for.
Is that help coming mostly in the Centex side of the business so there's more to come on that?
If you can talk a bit more on that, it would be great.
- EVP, CFO
Dan, this is Roger.
I will start.
First on the gross margins for our current quarter, the Centex was roughly about 15% in gross margins, the Pulte about 17% and Del Webb was roughly about 18%.
Again, each one of those moves around quarter by quarter based on the number of mix, the geographies that the homes are closed in.
But those have been in the relative pattern in the last two, three quarters that we have seen.
Again, as we've talk about increases, as Richard mentioned, a lot of the activity is going on in all of the areas.
So, it's on the construction side.
So we expect to see margin improvements coming from each one of the segments, not particularly one over another at this point from what we are doing.
Operator
Jonathan Ellis, Bank of America Merrill Lynch.
- Analyst
First question is on gross margins, so it's per question.
I know you are not going to give specifics around what you think the benefit from construction cost efficiencies would be for the balance of the year but maybe can you help (inaudible) what the year-over-year benefit was from cost efficiencies in the first quarter and then separately on just looking at land and, Richard, your comments about opportunities in the distressed market, I think you talked about a 300 basis point spread between newer land and legacy land.
Is that narrowing at all or should we still assume about a 300 basis point spread?
- Chairman, President, CEO
Jonathan, on the first piece it's very difficult to parcel out exactly to the nickel where the margin benefit is coming from.
I would say that it's fairly equivalent between the house costs, moves that were non-value added that we're taking out across the business along with a little better discipline on specs versus pre-sales.
We know pre-sales have a higher margin.
We would like to continue to accelerate that and then a little better mix.
As Roger indicated, the mix is helping us.
With regard to the land side, we still feel that 300 basis points on distressed land as relative to existing land is there.
Most of the benefit from that for us will be later in the year as we get more and more of those communities opened and we get higher toward that run rate of approximately 15% of closings for the year.
The only caveat there as we tried to point out in the script, is that those deals are running out.
We are continuing to emphasize our legacy position and getting better and better business results out of those because we know we can't just live off those distressed assets forever.
- Analyst
Okay.
That is helpful.
Then my second question is, you talked a little bit about community traffic and obviously you gave us the data on order progression.
Can you help us understand if there was any change in conversion rates through the quarter from January through March and then secondly just as we think about going forward, based on your comments on spec sales versus dirt, should we expect the backlog conversion rate come down to be more consistent with where it's been historically.
- EVP, CFO
This is Roger.
I think from the conversion standpoint on the backlog, certainly with the level of backlogs we are trying to turn that as fast as possible.
Certainly that helps inventory turns and that type of thing.
That has been our focus.
As far as the spread on the spec and the dirt, as Richard mentioned, pushing more to the dirt side because margins are anywhere between 300 basis points to 600 basis points better across the system from that perspective.
Again, I think it's the conversions that may be relatively where they are.
At some point if the volume continues to grow there, again, I think you'd see that come back down to normal.
But I wouldn't expect that in the short run here.
Operator
Bob Wetenhall, RBC.
- Analyst
Just to get a little bit more clarity on your SG&A for the full year, you are definitely committed to coming in around the $500 million mark and just scaling lower sequentially in each quarter.
Is that correct?
- Chairman, President, CEO
Yes, Bob, it is.
- Analyst
Okay, great.
I'm just trying to understand.
It sounds like some of the gross margin benefit you have is from the distressed land you've already acquired but it sounds like that is starting to run out as you monetize your backlog.
Is there a percentage of lots that you could tell us that has that higher or more attractive gross margin in your inventory.
- Chairman, President, CEO
Bob, this is Richard.
I will take the first part of that.
Your characterization is not exactly right.
We do expect the better gross margins from distressed land to have a bigger impact later in the year than this year.
When I say we are running out, what I mean is we are running out of new opportunities which would likely be conversions into closings say in 2012 or beyond.
The point we are trying to make there is you can't just live off the distressed land forever.
Clearly, it's been a bigger source of some of our competitor earnings than ours has been.
We will be catching up a little bit this year with approximately 15% from that, but it's going to be accelerating through the year.
My point is that we don't think we can live on that forever.
So the margin benefit that we are seeing right now is a combination of really three things.
Improved house costs, improved mix between dirt and spec and then improvement expected from distressed land deals as they close later in the year.
It's probably in that order right now in terms of what we see.
Operator
Adam Rudiger, Wells Fargo Securities.
- Analyst
Can you help me just so we have a little bit better chance of trying to get the orders better in my model.
Can you help tell us what the impact from the change in how you classified orders last year was on the second, third and fourth quarter if there was any in the fourth?
- Chairman, President, CEO
There won't be any impact for second and third quarter.
As we discussed in the fourth quarter, there was a 200 unit impact in fourth quarter of 2010.
- Analyst
200 unit in the fourth quarter.
There's nothing in the second or third --
- Chairman, President, CEO
That's correct.
It would be comparable in the second and third quarter.
- Analyst
Okay, so it's just in the first and the fourth quarter of 2010.
- Chairman, President, CEO
Correct.
They go the opposite way if you recall.
450 in the first quarter going one way then 200 going the opposite way in the fourth quarter.
- Analyst
Then two other quick questions if I may, one, what was your owned versus option lot control and then can you clarify when you talk about gross margin improvement through the year, is that if you include your interest, is that still -- would you still think gross margins earned a growth for the year?
- Chairman, President, CEO
The owned lots 129,500.
Our options are 14,800.
- EVP, CFO
Adam, on the gross margins, when we had talked about was that, no, overall that we saw margins being slightly down in 2011 versus 2010 if we include the interest.
As we had talked about that.
The amortized interest expense coming through would be higher in 2011 than it was 2010 so that was going to drive the margins slightly below where we were in 2010.
Operator
Alex Barron, Housing Research Center.
- Analyst
I wanted to find out a little bit, we track the community counts for each builder each quarter.
We have seen a progression where Centex communities seem to be dropping pretty significantly, both this quarter and since the time of your acquisition.
We estimate at least 30% drop.
I'm just wondering if you guys are just behind on finding new deals to refill that brand type or is it more strategic than that?
- EVP, CFO
Alex, this is Roger.
Specifically when we talked last quarter about seeing our community counts drop between 5% and 10% for 2011, that was the big driver was the close-outs of the Centex brand.
Now, we are certainly working on that but they are harder and harder to find for the Centex brand and the first-time buyer with the underwriting criteria that we are looking for in those.
It's somewhat more market driven today, our inability to find those.
We are finding more certainly on the move-up side they pencil better than the ones on the first-time side.
It's not from our lack of effort or abandonment of the brand itself.
We continue to push at that but just conditions today given underwriting criteria it doesn't give us the opportunity to grow it as much as we'd like.
- Chairman, President, CEO
Alex, this is Richard.
I'll just add to that, we want to be smart about where we place our investments.
It's really a combination of a number of transactions at acquisition time that had very few lots left, which has been the primary driver combined with trying to make sure we make the best investment decisions going forward.
We certainly are working hard on our internal business model to make sure we are affordable as we can possibly be to serve that buyer category.
But the land market has to give us some help there as well and we certainly want to make sure that we make good investments.
- Analyst
Okay.
Thanks.
My second question has to do with your gross margins this quarter.
It's kind of a two-part question.
One is, how come the interest expense isn't a little bit closer to the interest incurred and, second, why are we not seeing a little bit more impairment since your gross margins are in the low double digit range?
- EVP, CFO
Again, Alex, this is Roger.
When you look at the interest incurred versus the interest expense, again we amortize the interest expense based on the life of the communities.
So, again, that is no different than we have always done it.
The build up there was because of the way the purchase accounting worked for Centex and the debt that we brought on, how that built up and it comes off.
So I think we have explained that a number of quarters as we look at that.
You're always going to have that slight difference until a period of time probably that we normal out with the amortization of the Centex portion that got added on.
- Chairman, President, CEO
With regard to impairments, Alex, a couple of things.
We've used the same methodology all along for impairments.
So that hasn't changed, so the same criteria is yielding that result.
The second thing is, even though our margins are low, I spoke to this earlier, they have improved fairly dramatically over the past 12 months, something like a 35% or 40% improvement.
We have expectations for when they get better.
Even though they are low, as they get better and better in our view the risks gets lower and lower and that's what the models show.
But I want to make sure you understand, we are using the same exact criteria we've always used for impairments.
But just because our margins are low, you've got to take that into account relative to where they have been.
The impairments mathematically should be coming down based on SG&A improving and margins improving.
Operator
Mike Widner, Stifel Nicolaus.
- Analyst
I guess the first one, I just wanted to get some more color on your views on the seasonal pattern that you have seen.
Basically what you described is about a 13% increase in orders from February into March.
You described that as sort of encouraging.
If I look back at normal seasonal patterns, that actually looks a little light to what we would see if I look at broad industry data over a long period of years.
We would expect something more probably in the 15% to 17% range.
So just wondering if you can comment on seasonally adjusted.
Are the patterns really encouraging or is it flattish?
- Chairman, President, CEO
Mike, I think your point is a good one.
You have got to appreciate everything is so ultra sensitive relative to last year's tax credit.
Frankly, I don't think we or anybody else in the industry knew what to expect from demand.
What is encouraging is that demand is, relatively speaking, holding up.
There is nothing artificial driving demand this year.
The stock markets at 12,500 that's helping the portfolio of dollars that our active adult buyers look at.
They are concerned about having enough of a nest egg.
Even though they can't sell their home for what they wanted, our home is still a value but their nest egg is better.
So they are feeling better.
The move-up buyer again, that has money in the market is feeling a little bit better.
Jobs are slowly but surely being added, very slowly across the economy.
All of that just leads us to believe that demand, while it's not great to your point, it's holding up reasonably well.
Given last year's pull forward and then pull back tax credit, pull up and then the let down, we are encouraged by the fact that it's rolling out a little bit more normally.
Whether it's up 2 or 3 points versus seasonal trends up and down, you're right, we are not trying to say that March is just a blowout and April is a blowout.
We are trying to say that it feels a little bit more like a normal year.
Admittedly a very low level year but the seasonality, I wouldn't be surprised if it holds up according to much more normal patterns this year versus something we saw last year which was clearly driven by the tax credit.
- Analyst
Great, thanks.
One quick follow-up to I guess really on the last question.
Just speaking really big picture here, I don't want to get into precise numbers.
You talked about the benefits of a long land supply and potentially a land squeeze down the road and then there was a lot of questions about the interest expenses.
But if I run some really rough numbers, you guys pay roughly 6% give or take on your average senior debt.
If I look at your overall senior debt relative to your tour of land holdings, once I back out inventory and process, and all that stuff, they are sitting at roughly equal levels, in the $3.5 billion, $3.8 billion range or thereabouts.
Conceptually, I guess one easy way to think about it is the effective carrying cost of your guys holding land is about 6% a year.
So if there is really a big benefit here to having a large land supply and avoiding the land squeeze down the road, it seems like the minimum threshold is we need to see land prices appreciate by 6% a year just for you guys to break even on those large land holdings.
So, again, just very conceptual level.
Then can you tell me how you feel about that and is that a reasonable way to think about the issue?
- Chairman, President, CEO
I don't think it's a bad way to think about it.
What I think though, you need to appreciate is the ability to have land actually convert into margin dollars and ultimately into profitability versus the inability to have it.
What we get concerned about is not forcing the investment criteria right now at a very weak time into deals that don't make sense.
I don't think anyone here is portraying that our land has got enormous value for 2011 in terms of incredible margins.
What we are saying is that likely the industry is going to have a slow and steady recovery and that land will have more and more value over time.
It's a lot less clear exactly what's going to happen on the land pricing front in the near-term other than to say that it's going to go up.
Very little land is transacting and banks are under no pressure and we and our competitors talk to folks all the time.
And a lot of people are just holding their dirt with the expectation of selling it for 15%, 20%, 30% more at some point in the future.
We are just trying to make that point.
Roger, do you want to add anything to that?
- EVP, CFO
No, I think that's good.
Operator
Joel Locker, FBN Securities.
- Analyst
I just wanted to see if you had mentioned community count or what it ended the quarter at?
- Chairman, President, CEO
We ended at 800.
We said that was up from 786 in Q4 and down from 842 same quarter last year.
- Analyst
Did you have a breakdown between Centex, Del Webb and Pulte?
- EVP, CFO
Yes, about 38% of those were Pulte.
40% are Centex and 22% Del Webb.
Operator
Jay McCanless, Guggenheim.
- Analyst
Richard, I just wanted to take your land commentary a step further about potential for reduced lots going forward, if you look at it by the different segments for your business, can you take that comment down to the segment level and give us an idea of which segments would be less effected or more effected?
- Chairman, President, CEO
I can't give you specifics but anecdotally our Del Webb positions we have a long live in them.
We can enjoy, I would estimate, four or five years worth of growth in those segments before we had to reload.
Probably next on the Pulte and Centex side.
But I'd say Del Webb could be the out performer there.
The typical Pulte community and Centex community are not that different in terms of their average life.
They typically are smaller.
I think the main thing, I would say is that we have got many years worth of runway with Del Webb inventory.
Operator
Jack Micenko, SIG.
- Analyst
Most have been asked and answered.
But would it be fair to assume that the Del Webb community mix increases through this year and next year are from a community count perspective?
Then I have a follow-up.
- Chairman, President, CEO
Jack, I wouldn't go there on community count.
The Del Webb communities are very large typically.
I think we've added one or two this year already and we may add one or two more but from a percentage change it will probably be the least volatile of our segments.
Again, one of the reasons community count particularly for PulteGroup is difficult, is the Del Webb communities are so different from the others in terms of their average life.
So the community count is not going to be a big driver of our Del Webb performance going for the next couple of years.
- Analyst
Okay, great.
Then on the mortgage put back issue, any update quarter to quarter on rescission rates, Fannie, Freddy activity, Vintage loans coming out of individual Vintages, any color there from a -- just from a sort of sequential trend line?
- EVP, CFO
This is Roger.
I would say no.
We are pretty much seeing consistency other than we saw a little bit higher amount in March.
But again, as we've talked about, we're going to see volatility from month to month based on what actually comes out of the different investors.
Nothing unusual that we hadn't seen in the last couple of quarters.
Operator
Michael Smith, JMP Securities.
- Analyst
Most of my questions have been answered too.
I just had a quick question for you, Richard.
You talked some about the scarcity of land out there.
Could you talk regionally in specific markets, whatever color you can give us just on what markets are the toughest to find quality lots that pencil for you guys and which ones are a little bit easier and if there is any regional or metro differentiation there.
- Chairman, President, CEO
Michael, I can't really give you a whole lot there.
I would say in general our operators are being very prudent.
We certainly, last thing we want to do given all the impairments we've taken over the years is buy distressed assets that we end up impairing from here.
But I would say it's tough all over.
Some markets have a greater need for land than others based on our inventory position but we are being pretty diligent around there.
So, I'm sorry I can't give you a whole lot of regional color there.
- Analyst
Sure, just as a follow-up, you talked a little bit about being more optimistic now.
Would you say that means you are a little bit more aggressive on growth and trying to add community count and/or land positions than you were, say six months ago or about the same?
- Chairman, President, CEO
No, Michael, I wouldn't want you to interpret that.
The market is still tough.
What we're optimistic about is the things within our control, like our ability to drive better margins because of the work we are doing internally or our ability to have our segments outperform but, no, as I think we evidenced, our inventory position did not grow dramatically.
I wouldn't look for excess land purchases this year.
It's more of a commentary on what we see within what we're controlling as opposed to the market getting dramatically better leading us to load up.
Candidly, we have got a whole lot of land that we can drive improvement on there.
So don't look for a dramatic change in our land position any time soon.
Operator
No further questions.
I would now like to turn the call back over to management.
- VP - IR
Great.
Thank you, everybody for your time this morning.
We know you have a number of other calls to get on.
We will be around all day should you have any additional follow-up questions.
Thanks very much.
We'll look forward to talking to you next quarter.
Operator
Ladies and gentlemen, that concludes the presentation.
Thank you for your participation.
You may now disconnect.
Have a great day.