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Operator
Good day, and welcome to the PulteGroup's Q1 2017 Quarterly Earnings Call.
Today's conference is being recorded.
At this time, I would like to turn the conference over to Jim Zeumer.
Please go ahead, sir.
James P. Zeumer - VP of IR and Corporate Communications
Great.
Thank you, Michelle, and good morning.
I want to welcome you to PulteGroup's conference call to discuss our first quarter financial results for the period ended March 31, 2017.
Joining me for today's call are Ryan Marshall, President and CEO; Bob O’Shaughnessy, Executive Vice President and CFO; and Jim Ossowski, Senior Vice President, Finance.
A copy of this morning's earnings release and the presentation slide that accompanies today's call have been posted to our corporate website at pultegroupinc.com.
We will also post an audio replay of today's call to our website a little later today.
Before we begin the discussion, I want to alert all participants that today's presentation may include forward-looking statements about PulteGroup's future performance.
Actual results could differ materially from those suggested by our comments made today.
The most significant risk factors that could affect future results are summarized as part of today's earnings release and with the -- within the accompanying presentation slides.
These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports.
That said, now let me turn the call over to Ryan Marshall.
Ryan?
Ryan R. Marshall - CEO, President and Director
Thanks, Jim, and good morning.
As we closed out 2016, there was concern in and around the housing industry about the potential impact of rising interest rates would have on buyer demand, heading into the 2017 spring selling season.
With the first quarter complete, it is clear that higher rates have not dampened buyer interest.
In fact, it looks like the housing recovery may be picking up steam.
There are several dynamics that continue to sustain and drive the housing recovery.
On the demand side, gains in jobs, combined with low interest rates are all working to drive consumer confidence higher.
Coupled with the limited supply of new homes, we are experiencing a supply and demand environment that is favorable for housing.
In particular, I would point to jobs, wages and consumer confidence as being among the most important drivers of housing demand as they link to potential buyers' ability to buy a home, with the confidence to do so.
Overall, we believe these dynamics will continue to support an improving new-home sales environment and like most in the industry, we're encouraged by Q1 demand conditions and have high expectations for the remainder of 2017.
With this as a background on the current business environment, we are excited to discuss the company's first quarter operating and financial results.
As was the trend for much of 2016, our Q1 results reflect the positive impact of our increased investments as we generated 14% growth on the top line and 17% growth in earnings per share.
I'm pleased to say that consistent with our Value Creation focus, we've been able to grow our operations, while continuing to deliver high returns on invested capital.
Bob will review the quarter in detail, but there are a few points that I want to touch on.
First, our results continue to benefit from the increased investment in the business over the past several years that is allowing us to expand our community count and drive higher volumes and revenues.
Second, we reaffirm our expectations for full year gross margins.
Although, Q1 came in slightly lower than guidance, the difference was driven more by the geographic and buyer mix of homes ultimately, closed in Q1, rather than a meaningful shift in pricing or cost dynamics.
Third, we updated our full year SG&A guidance, and now, project it will improve by as much as 50 basis points versus previous guidance as we expect to realize improved overhead efficiencies.
We announce that we took actions in Q3 of last year to materially reduce our SG&A expenses, and we are realizing the benefits of those actions.
And finally, our land investment for the quarter is consistent with the plans we outlined previously for 2017.
This includes investing in shorter, faster turning projects as we target a long-term mix of owning 3 years of lots and optioning 3 years.
Consistent with this focus, the average duration of projects approved in the quarter was approximately 2.5 years.
Let me touch on one final point before handing the call over to Bob.
I have talked about the concept that over time, there are opportunities for us to increase the penetration of the buyer groups we serve, while the resulting discussions tended to focus on the potential to increase our market share among first-time millennial buyers, I would highlight that the boomer population is just as big as the millennials, and they typically have much stronger financials and higher homeownership rates.
This is obviously, a buyer group that we know well, and have served without rival under our Del Webb brand, through our legacy Webb communities, our new Del Webb offerings and our H-targeted Pulte, DiVosta and even Centex offerings, we see the potential to grow our active-adult business going forward.
In fact, our newest Del Webb in Nashville has experienced excellent demand despite not having formally grand opened and help to support the strong active-adult performance we realized in the quarter.
With 75 million people in each of the huge book end generations of the millennials and boomers, we see opportunities to expand our scale among both of these demographics.
Now let me turn the call to Bob.
Robert T. O’Shaughnessy - CFO and EVP
Thanks, Ryan, and good morning.
Our first quarter results have the company off to a strong start and position us to achieve the performance objectives we have set for the year.
Sign-ups in the first quarter increased 8% to 6,126 homes, and we're up 16% in dollars to $2.4 billion.
Looking at our Q1 sign-ups by buyer group.
First-time was essentially flat compared with last year at 1,762 homes, move-up gained 12% to 2,831 homes and active-adult increased 13% to 1,533 homes.
The nice increase in active-adult was driven in-part by our new Del Webb in Nashville, which as Ryan noted is receiving great buyer interest.
Our absorption pace for the quarter, which was down 1% compared with last year, was influenced by the timing of community openings and closeouts over the past 12 months.
We had a number of high-volume first-time buyer communities operating in 2016, that ultimately sold out during the year and their replacements are just getting opened.
In the case of active-adult paces, our newest Del Webb had a positive impact in the quarter.
Breaking absorptions down by buyer group, first-time and move-up were both down 5%, while active-adult was up a robust 17%.
Consistent with recent trends, we continue to realize meaningful top line growth as Q1 home sale revenues increased by 14% to $1.6 billion.
The higher revenues for the period were driven by a 6% or $22,000 increase in average selling price to $375,000 combined with the 7% increase in closings to 4,225 homes.
Our Q1 closings by buyer group were 29% first-time, 44% move-up, and 27% active-adult.
This compares to 29% first-time, 41% move-up, and 30% active-adult in the first quarter of last year.
Based on the homes we currently have under construction, we expect a sequential increase in deliveries of roughly 15% to 20%, resulting in second quarter closings in the range of 4,850 to 5,050 homes.
Our average sales price for the quarter increased 6% over last year to $375,000, driven by the ongoing shift in our business towards move-up communities, along with price increases realized within each buyer group.
Looking at our ASPs by buyer group.
First-time was up 10% to $277,000, move-up was up 4% to $444,000, and active-adult was up 4% to $367,000.
You may note that our first-time ASP of $277,000 was down sequentially from the $301,000 we reported in the fourth quarter last year.
That decrease primarily reflects a mix shift due to fewer California closings, which carry much higher prices.
Consistent with our guidance that we expect our average sales price to exceed $400,000 in 2017, our ASP and backlog is $408,000.
This is up 6% compared to last year, and is up from $396,000 in the fourth quarter, and is likely the first time our backlog ASP has exceeded $400,000.
Looking at margins.
Our reported first quarter gross margin was 23.2%, which is down from last year.
Our gross margins reflect the ongoing impact of anticipated land, labor and materials cost increases.
Margins in the quarter were also impacted by the mix of homes closed, as we deliver fewer active-adult homes which typically carry our highest gross margins.
In the quarter, we continue to have success in realizing higher lot premiums and option revenues.
In fact, total option revenues and lot premiums increased 10% compared to last year to approximately $73,000 per closing.
Sales discounts for the quarter totaled 3.3% or approximately $13,000 per home, which represents a 70 basis point increase over Q1 of last year.
Based on our current backlog as well as the mix of communities and related closing anticipated during the balance of the year, our full year gross margin guidance is unchanged.
We continue to expect full year margins at the lower end of our guidance range of 24% to 24.5%.
Consistent with our expectation for improving margins over the balance of the year, we expect a sequential gain of 30 to 60 basis points in our Q2 gross margin compared with our first quarter results.
Looking at our overheads.
SG&A in the quarter was $236 million, or 14.9% of home sale revenues.
Compared with last year, this represents a decrease to our overhead in both absolute dollars and as a percentage of revenue.
As noted in our press release this morning, SG&A for the quarter included an expense of approximately $15 million or almost a full percentage point of revenue, resulting from the resolution of certain insurance matters.
In the comparable prior year period, SG&A was $242 million, or 17.4% of home sale revenues.
With our reported SG&A, including the $15 million insurance charge, being down $6 million and 250 basis points as a percentage of revenues, it's clear that the actions we took last year were successful in lowering costs, and driving growth -- greater overhead leverage as we work to enhance our operating margin.
Given the success of actions taken to lower overheads, we now expect our full year SG&A in 2017 to be in the range of 12% to 12.5% of revenues compared with our previous guidance of 12.5% of revenues.
As we are maintaining gross margin guidance, it points to our full year operating margin to be in the range of 11.5% to 12.5%.
Turning to our financial services businesses.
We generated pretax income of $14 million in the quarter compared with $10 million in the comparable prior year period.
The increase in pretax is primarily the result of higher closing volumes in our homebuilding operations.
Mortgage capture rate for the first quarter was 80% compared with 81% last year.
In aggregate, we delivered pretax income of $139 million in the first quarter, inclusive of the $15 million insurance charge, which represents an increase of 18% over Q1 of 2016.
Income tax expense for the quarter was $48 million, which represents an effective tax rate of 34.3%.
Our tax rate was lower than previous guidance due to the new equity compensation accounting standard that requires us to report certain tax attributes related to stock compensations through the tax provision, which in the past have been recorded directly to shareholders' equity.
As the stock compensation-related tax attributes are tied to stock sales or option exercises by employees, it's difficult to estimate the impact of the standard on our future tax rate.
As such, we still estimate our effective tax rate, excluding any impact from the standard, will be approximately 36.5% for the remainder of the year, but our reported tax rate may vary due to the standard.
On the bottom line, net income for the first quarter was $92 million or $0.28 per share.
Prior year net income was $83 million, or $0.24 per share.
Our Q1 2017 diluted earnings per share was calculated using approximately 320 million shares, which is a decrease of 30 million shares or 9% from 2016, due primarily to share repurchase activities.
Switching over to our balance sheet.
We ended the first quarter with $424 million of cash, after having used $100 million to repurchase 4.7 million common shares in the quarter at an average price of $21.30 per share.
As we discussed on our Q4 call, we expect to repurchase $1 billion of our shares in 2017 and that the timing of these repurchases will be driven in part by the normal seasonal cash flows of the business.
Based on our quarter end cash balance and the expected near-term cash needs of the business, we anticipate the rate of our repurchase activity will increase in the second quarter.
As always, our decision to repurchase shares is subject to overall business and financial market conditions.
Given share repurchases were completed in the quarter, we ended the quarter with a debt-to-capital ratio of 40%, and we anticipate it will move slightly higher over the course of the year due to our repurchase activities.
We do however expect that future earnings will move us back inside our targeted debt-to-cap range of 30% to 40%.
I'll close out my prepared remarks with a few data points on the strong performance of our homebuilding operations.
We ended Q1 with 8,200 homes under construction, which is an increase of approximately 4% over last year.
The majority of the increase in our production relates to our sold backlog, as in total, specs represent only 25% of our homes in production, which is down about 200 basis points from last year.
And we continue to tightly control our finished spec inventory as we ended the quarter with only 600 finished spec homes or less than 1 per community.
Community count for the quarter increased 10% to 780, this was higher than we expected and was due in large part to a slower closeout of communities as opposed to an acceleration of our expected community openings.
As a result, we still anticipate year-over-year community count growth of 5% to 10% for 2017.
Our land investment for the quarter totaled $566 million, which is consistent with last year, excluding the purchase of the John Wieland assets.
Consistent with prior comments that land development will be a bigger percentage of this year's spend, Q1 land development was 57% of the total, up from 54% last year.
On the acquisition side, we continue to focus on smaller, faster turning projects, resulting in our average deal size for the quarter being under 90 lots with a duration of roughly 2.5 years from the time we opened for sales.
The transactions approved in the quarter were split roughly 60-40 between move-up and first-time communities with a limited number of active-adult lots.
We ended the quarter with 95,000 owned lots with another 42,000 lots controlled via option.
Our owned lot supply continues to drop further below the 5-year mark, as we target a long-term goal of owning 3 years of land and controlling another 3 years through options.
In summary, and echoing some of Ryan's thoughts, we're pleased with the operating and financial performance we realized in the quarter.
As important, I think our Q1 results put us in an excellent position to deliver another year of strong earnings growth and high returns on invested capital.
Now let me turn the call over to Ryan for some final comments on market conditions.
Ryan?
Ryan R. Marshall - CEO, President and Director
Thanks, Bob.
As I talked about at the outset of this call, we have a positive view on the overall housing demand and believe that economic improvement, jobs, consumer confidence and limited housing supply will continue to provide long-term support for new home sales.
These factors, along with favorable demographics, will continue to work in our favor.
While the potential for higher rates may -- and any resulting impact on affordability must be watched, we are optimistic about buyer demand and overall supply dynamics going forward.
More specific to our first quarter, let me provide a few high-level comments.
Starting out West, overall demand conditions were very strong, and I would highlight Arizona, Nevada and New Mexico and Northern California as the areas of particularly strong buyer interest.
Weather in California was an issue, not so much in terms of hindering demand, but had certainly created challenges with construction and land development.
Similar to what we've experienced in Texas in prior years, we will be playing catch up for a couple of quarters.
We generally saw a very good demand in the middle third of the country, as buyers remained active within our Midwest and Texas operations.
And finishing here in the East, demand conditions held up well in the quarter, although, we did see pockets of softness at higher price points in some of our markets.
Through the first few of weeks of Q2, we continue to experience strong buyer demand and good traffic into our communities.
Combined with historically low interest rates, we have every reason to expect demand will remain strong through the remainder of the spring selling season.
Before opening the call to questions, I want to thank our employees who do an outstanding job every day of delivering a superior quality home and a great buying experience for our customers.
You are the reason we've gotten off to a great start in 2017.
Now let me turn the call back to Jim Zeumer.
James P. Zeumer - VP of IR and Corporate Communications
Great.
Thank you, Ryan.
We'll open the call for questions so that we can speak with as many participants as possible during the remaining time of this call.
We ask that you limit yourselves to 1 question and 1 follow-up.
Michelle, if you explain the process, we'll get started with Q&A.
Operator
(Operator Instructions) And we'll take our first question from Robert Wetenhall with RBC Capital Markets.
Robert C. Wetenhall - Analyst
Ryan, just wanted to ask you, the SG&A improvement was pretty dramatic during the quarter, which speaks to a disciplined approach to operations and how much is left and was the SG&A dollars you took out coming from existing markets that you're deemphasizing?
How much is left and how do we think about where the trajectory of SG&A goes from here?
Ryan R. Marshall - CEO, President and Director
Yes, good morning, Bob.
Thanks for the question.
We're very pleased with the movement that we've made with a disciplined focus and dramatically reducing our SG&A expense.
As far as the forward rate goes, what I would tell you is, excluding commissions, which we've now included in our SG&A line, as I think everyone is well aware now, our SG&A will continue to slightly grow as we move throughout the year, which is mostly driven by expenses associated with new community opening.
As we talked about on our Q4 call, we expect to open about 250 new communities in 2017.
So that will have a little bit of an impact as we move throughout the year, but our expectation is that we'll continue to see favorable improvement on our overall SG&A spend.
Robert C. Wetenhall - Analyst
Good.
You're making a ton of progress.
I was just hoping for my second question.
Maybe you could give us a little bit more regional color in terms of where you're seeing strength and weakness in markets?
And kind of if you get like $50 or $60 stability in Texas for oil, how that market would look going forward?
All your comments are very encouraging.
It seems like you're aggressively managing demand to optimize return on capital by balancing pace and price.
Do you see the same pace of demand persisting during the balance of the year, and which markets will reflect that the most?
Ryan R. Marshall - CEO, President and Director
Yes, Bob, that’s a great question.
I'd probably just reiterate some of the things that I shared in the prepared remarks, which is really reflective of what we're seeing.
We like the demand environment that we're seeing in California.
The weather was certainly tough with a lot of rain that came in the first quarter, didn't seem to impact demand, but certainly will have an impact on our development time lines.
We like what we're seeing in Arizona for certain.
Texas remains a strong market for us.
We also like what we've got out -- gotten out of the Midwest, which has been a very strong performer.
I also like what we're seeing in Florida.
When we looked at the Northeast and the Southeast, good markets for us, where we have some nice positions.
We did see some pockets of softness, especially in some of the higher price points.
Robert C. Wetenhall - Analyst
Got it.
And just one last thing, thoughts on the lumber tariff relative to impact on profitability going forward, obviously, kind of very recent development with today's news?
Ryan R. Marshall - CEO, President and Director
Yes, Bob, I guess, on the lumber tariffs, you've seen lumber prices move over the last 10 or 12 weeks, I think most people would suggest it's really been in anticipation of this, and I don't think that the announcement last night was any more significant, it might even be a little less significant than people were expecting.
So volatility drives change and I am not sure what will happen.
But at this point, it looks like the market has been expecting this.
So we don't expect anything dramatic from that, obviously, how it plays out over time can have an influence on our cost structure.
Operator
And next, we'll hear from Michael Rehaut with JPMorgan.
Michael Jason Rehaut - Senior Analyst
Wanted to dive into the absorption pace data that you gave out before, and it was very helpful, obviously.
And you kind of alluded to timing of community closeouts, influencing the sales pace decline year-over-year.
Just trying to get a sense of perhaps how much that really did impact.
I mean, was it a degree of magnitude a couple percent?
Or was it essentially all of the decline.
And even if, let's say, it was -- if sales pace was flat, and I'm thinking now more in terms of the first-time segment, that's still kind of contrast perhaps to other builders that are seeing more demonstrable year-over-year increases in absorption rate.
And I was just kind of curious, and how do you think about that?
I mean, are the -- is it a mix issue for you guys or a positioning issue?
Perhaps some of the stronger demand is in further out regions that maybe you're still not exposed to.
So just any thoughts around that would be helpful.
Robert T. O’Shaughnessy - CFO and EVP
Yes, Mike, it's Bob.
Communities matter, and as an example, I've used the fact that we posted really strong absorptions in the active-adult side of the business, which was impacted by the opening of the store in Tennessee that we talked about.
Looking across the spectrum, if you look at the 5% down in the first-time space.
Last year, we had a number of communities that were generating really significant paces that their replacements are either opening now or already have, but we haven't seen the same paces out of them.
But if you – you can cut this data a million different ways, if you look at the lower price points, those were typically that higher price point in the first-time.
We actually saw absorptions increase within that.
So the mix of the communities we have open at points in time contributes to the relative absorption pace.
In terms of the move-up space, you heard Ryan talk about that at the higher price points, and this might be because consumers have more choice.
There is more product on the ground, or they're just taking a little bit longer to make decisions.
So we think that contributed to the decrease in the move-up space.
We still feel good about the business, the margins are still good there.
We just haven't seen the absorptions increase from where they were.
Ryan R. Marshall - CEO, President and Director
Yes, Mike, it's Ryan.
Thanks for the question.
The other thing that I'd maybe share with you is our -- we were very pleased with our Q1 sign-ups, and frankly, they were very much in line with our internal plan.
I know, you don't have visibility to that, but we were pleased with the results.
When we look at comparing our results to our competitors, there are so many variables out there, that do make it difficult to do an apples-to-apples comparison.
And the other thing that kind of plays into that is the different approaches that everybody is taking with their different strategies is that relates to the buyer groups that we serve.
As an example, I'd tell you, you get a very different outcome if new community openings are skewed more toward first-time buyers versus move-up buyers.
So that also kind of played into the results that we posted in Q1.
Michael Jason Rehaut - Senior Analyst
Ryan, that's helpful.
Additional color as well.
I guess, just moving to the second question.
On the gross margins, you reiterated, I believe your full year guidance, and still expecting it to come in at the lower end of the range, but maintaining that range.
I was just curious in terms of, perhaps, so far this year, you're almost 4 months done, and a couple of months -- 2, 3 months into the critical selling season.
How would you view kind of upside or downside pressures to that gross margin guidance at this point of the year?
I mean, Bob mentioned, lumber and you kind of feel like that's may be baked into the market.
But given how pricing is starting to shape up, and a lot of balance for the year, kind of maybe takes its cue from the selling season.
How would you kind of ascertain upside and downside pressures to that gross margin guidance as you see it today?
Robert T. O’Shaughnessy - CFO and EVP
Well, Mike, what we offer in terms of guidance is based on our backlog.
So obviously, we have a pretty significant backlog for the balance of the year.
We're looking at margins on recent sales.
And we also think about the communities that we have coming online.
So we're of the view that we can continue to deliver higher margins and we do expect improvement over the balance of the year.
In terms of the variability against that, I think a lot of it will depend on consumer confidence.
We think that's a primary driver of sort of the demand equation.
Obviously, local decision-making, what communities are next to you?
What are your competitors doing can influence local decisions, but broadly, we think that consumer confidence, and obviously interest rates, we've got the specter of rising rates, but it hasn't happened yet.
So how people feel will probably be the driver of what happens on a relative basis to margins between now and the end of the year.
Ryan R. Marshall - CEO, President and Director
Yes, Mike, and the only thing I'd add to that, Bob has kind of alluded to it.
But I think when you look at the overall supply and demand dynamics that we're dealing with right now, it's favorable.
There's not a lot of supply out there, and demand is reasonably high.
Given an improving economy and some good job growth and high consumer confidence.
And so, yes, there's a lot of variability.
As Bob talked about that we've got to pay attention to lumber and labor, and other commodities.
But on the whole, combined with what's out there in the broader economy, along with the mix of communities, and this is a -- I hate to say mix again, but when you look at the communities that we know we have coming online and what the profile is, we like the guidance that we've provided for the balance of the year.
Operator
And next, we'll move to Nishu Sood with Deutsche Bank.
Nishu Sood - Director
Just want to come back to the order number and make sure I am understanding the comments you're laying out.
I mean, a lot of folks are going to look at the 8% deceleration from the 15% to 17% you had in second half of last year.
Also, somewhat, especially relative to peers, add on to their comments about the strong spring selling season.
Now the -- is the main driver of that the shifting of the closing out of these high-volume communities?
And if so, I heard a couple of different things about the replacements for those, that they will be coming on in 2Q, which would imply that you could see some reacceleration in the absorption or the order growth rate?
But then I also heard that they may not have the same absorption pace.
So how should we think about that?
Is this just a temporary dip in the order rate?
Do you expect, with the strong demand, reacceleration later on this year?
Ryan R. Marshall - CEO, President and Director
Yes, Nishu, there's a lot in there, in the question, but -- I think the best guidance that we can provide for you is that our absorption rate growth will be driven by our community count growth.
We provided guidance that will be in the 5% to 10% range.
We're executing against that.
We ended up, we ended the quarter at the higher end of that range, given the slower closeout.
So that's the direction that I would point you.
Couple that with the things that Bob shared with you about some very high-volume communities that we had in the first quarter of 2016.
And as those replacements are just getting opened, I think that also contributed to the quarter-over-quarter comparison discrepancy that you're referring to.
Nishu Sood - Director
Got it.
Got it.
And also thinking about the margins, that the strong demand that we have seen so far this year, certainly surprised a lot of people as you mentioned, despite the increase in interest rates.
Is it translating to pricing power?
From some of your peers, we've heard comments more along the lines of, we need to max out absorptions.
And that -- that's how the demand will be captured, given that your absorptions are coming in more flattish.
I know you mentioned some of the factors, but just broadly, is this environment conducive for pricing power?
Especially since rates have dipped back down again there?
Robert T. O’Shaughnessy - CFO and EVP
I think that is going to be market-specific.
Certainly, where you've got strong demand, you have the opportunity to work on price.
I think we're trying to offset cost increases.
But you've got a different, I think, dynamic at different price points.
And so were you at the lower price points or you're seeing more volume, you might have more opportunity for price rather than at the higher price points.
Ryan R. Marshall - CEO, President and Director
And Nishu, to your question about pace versus price, I would tell you that’s something that we pay a lot of attention to, as our stated goals, we're driving the highest and best returns that we possibly can on a community by community basis.
Sometimes that's the volume lever, sometimes that’s the price lever, and we work to optimize that in every single community.
Operator
And next, we'll move to Stephen Kim with Evercore ISI.
Stephen Kim - Senior MD, Head of Housing Research Team and Fundamental Research Analyst
I just wanted to follow up, I guess, first with the comment about lumber prices.
If you could just give us a sense for kind of a rule of thumb.
What we should be thinking about in terms of the leverage to your margins, if we see, let's say a 10% increase in lumber costs year-over-year?
On balance, I usually think of lumber being somewhere in the vicinity of high single digits to very low double digits of revenues.
But was curious as to what you would give us as a guidance rubric for titrating the effect of lumber prices to your margins?
Robert T. O’Shaughnessy - CFO and EVP
I think where you are, Stephen, in terms of -- as a percentage of house cost as a -- lumber cost as a percentage of revenue, high single digits for the lumber package in total is probably not that far off.
But I think you also then have to split it though between your sticks versus your OSP.
Because I'm pretty sure when you get into the high single digits, you're probably, including OSP as part of that package.
Stephen Kim - Senior MD, Head of Housing Research Team and Fundamental Research Analyst
Yes, fair.
Okay.
Great.
And then obviously, lot of things we could talk about this quarter and you talk about the environment being strong, and certainly, we see that and there is a degree to which a rising tide benefits everybody.
At the same time, though, your commentary about your slower sellout of communities, I couldn't help but noticing that, that was similar language to what you had said in the fourth quarter.
And so, I guess, the essence of my question is, given the fact that there has been a fair amount of change at the company from a management perspective and a board level, it wouldn't surprise me, if you all were in the process of sort of overhauling some of your processes, the way you analyze things and so forth.
And I'm curious as to whether or not any of this in your estimation is manifesting itself at the grassroots level in your sales data, and whether this -- we should view this as sort of transition period.
Because I don't think you've articulated in that way unless I missed it.
But I was curious as to, whether you think any of that is at work in what we're seeing here and if it's sort of a temporary issue in nature?
Ryan R. Marshall - CEO, President and Director
No Stephen, I don't think that's the case at all.
We're just turning over a lot of communities.
We turn over on average 250 to 275 communities a year.
So with the churn of those closing out and the new ones opening up, sometimes, you've got a few straggler sign-ups that may linger a quarter longer than we would have originally anticipated.
Operator
And next, we'll move to Mike Dahl with Barclays.
Michael Glaser Dahl - Research Analyst
Ryan, just a follow-up on that last question and comment.
In terms of the slower-than-expected closeouts, is there any geographic concentration or price point concentration that you can speak to on those delayed closeouts?
And is there a specific action plan in place for those communities?
Ryan R. Marshall - CEO, President and Director
Mike, we manage all of that at our local level.
And our local operations teams are incredibly skilled at managing the closeout of those communities and making those decisions.
We're not managing to an exact community count number.
That's just simply not the way that we run the businesses.
As I mentioned, they may – a sign-up or 2, may hang on an extra quarter, and not to get too far into the weeds.
But the convention that we used to count a -- whether or not a community is open, is if it has activity in the quarter.
So you could have had something, for example, close out in January, and it's done.
But it wouldn't have reported as an active community in the quarter.
So it's not anything that we're concerned about frankly.
Michael Glaser Dahl - Research Analyst
Okay.
I think that point is helpful because convention is different across builders.
Thanks for that clarification.
And then shifting to some of the comments around active-adult, and the community opening in Nashville.
So I gather this is one of the newer vintages of the Del Webb community, which looks quite a bit different than the legacy ones?
Can you speak to, of what you think have been the kind of the attributes that have created for a successful launch so far?
And whether or not you have similar community openings scheduled for the balance of the year on the Del Webb side and where those will be?
Ryan R. Marshall - CEO, President and Director
Yes.
Mike, it's a great question.
I would tell you that the, the attractive attributes of this particular Del Webb community are the same as the prior Del Webb communities that have very attractive lifestyle components, that we know Del Webb buyers enjoy.
And as much as we're selling a house, we're selling a lifestyle and that's really what that brand has been centered around for a long, long time.
This particular community is one of our newer vintage communities, of course, that is a little smaller in nature that doesn't have as much capital investment.
They're a little faster turning.
They also happen to be a little closer in to the city centers, the restaurants and some of the other infrastructure, that those active-adult buyers are looking for.
So we're very optimistic and encouraged by the early demand that we've seen.
It is still early, as I mentioned in my prepared remarks, we haven't formally grand opened yet, but early returns are positive.
Operator
And next, we'll move to Stephen East with Wells Fargo.
Paul Allen Przybylski - Research Analyst
This is Paul Przybylski actually on for Stephen.
First, I guess, I got a question with your strategy for pricing.
You mentioned earlier that we have a specter of rates moving higher this year with respect to entry-level.
Do you keep those prices flat or raise them with the risk of shrinking that buyer pool as we move through the year?
Ryan R. Marshall - CEO, President and Director
Yes, Paul, it is a community-by-community decision that we make with respect to pace and price and we underwrite the return as I think we've shared with many of the folks often.
And both elements are equally important.
And so it's tough to paint it with a broad brush and tell you that one is more important than the other, and that we're using one more often than the other.
Paul Allen Przybylski - Research Analyst
Okay.
And then how was the order cadence in the quarter.
And do you think you are continuing to see any pull forward and demand from the rate increase last year?
Ryan R. Marshall - CEO, President and Director
Yes, Paul, as I mentioned on maybe one of the earlier questions, our -- as we looked at the order rate that came in through the first quarter of the year, we were very pleased with it.
It was very much in line with our expectations and the way that we had kind of built our business plan for the year.
Operator
And next, we'll move to Alan Ratner with Zelman & Associates.
Alan S. Ratner - Director
Nice job on the SG&A leverage.
Ryan, my first question, I want to dig into active-adult as well, you sounded pretty bullish on the future of active-adult.
And obviously, with the size of the buyer pool equaling the millennials that probably is a little bit under-focused on by investors.
But at the same time, we have seen several builders, either start a new active-adult line or make an effort or commentary of expanding into active-adult.
And you guys are just kind of switching your focus there away from the, and the kind of the cruise line or Del Webb communities as you call them to a more smaller product, maybe with amenities, but not as highly amenitised as the legacy communities.
So as you look at the landscape today in active-adult, and if I follow up just on the trends you're seeing from a demand perspective, but how do you view Del Webb today from a competitive landscape versus some of these other builders that have either recently entered active-adult?
Or are looking to expand their exposure there?
Ryan R. Marshall - CEO, President and Director
Yes, Alan, thanks for the question.
We are bullish on the Del Webb brand and have been for a long time, it's a big part of our company and it's a big part of what makes us unique and different.
And that's a story that we've been telling for a long time.
As far as these new or vintage communities, they are still quite large.
There's still in the neighborhood of 500 to 1,000 lots, just substantially smaller than the 7,500 lots, lot communities with multiple golf courses that we did under a kind of a cruise line or Del Webb days, but still quite large communities that will provide several years of strong absorptions and create a nice sense of community within those individual locations.
When you look at the competitive landscape, we're not surprised at all, but there are a lot of competitors that are seeing this as a big opportunity.
There are 75 million buyers in that demographic.
They're the wealthiest generation, they've arguably got the most liquid balance sheets.
Their high, high homeownership rates.
And they've got flexibility to kind of go and do the things that they want to do as they move into the retirement -- into the retirement ages.
The other piece that I think is important to think about is demographics here matter, and one of the things that we think we have working in our favor, as the millennials are beginning to reach age, as we see the peak of the millennial generation hitting age 30 in the year 2020.
They're starting to move on, buy their own homes as demonstrated in some of the first-time buyer numbers that are being reported.
Well, the millennials are the children of the boomers, and that's also freeing up the boomers to do some of the things that maybe they have put off doing as they’ve tried to get their millennial kids out of the nest.
So we like the competitive position we have.
We like the capability that we've spent several decades building inside of our organization.
And we think we're positioned as well as anybody to compete in that segment.
One other thing, Alan, that I maybe just add that I failed to mention is, we are doing a significant amount of -- we're expanding our thinking to include something beyond just Del Webb as it relates to that boomer demographic.
There is a significant piece of that boomer demographic that’s not interested and age restricted, but they are interested in downsizing and living a different type of lifestyle as they retire.
Alan S. Ratner - Director
Got it.
I appreciate that Ryan.
And then just on the demand side from these buyers, you mentioned the flexibility, and of course, as the millennials move out from their basements, that should free them up to move on to the next stages of their lives.
But as we look at existing inventories, where all these buyers have a home to sell.
Inventories continue to drop there among the lowest levels on record, which would suggest at least for the time being they haven't moved forward with actually listing their homes on the market for sale.
Now understanding that most of these buyers are properly buying to be built homes from you.
So maybe they wait to actually list their homes.
Can you give us any data, may be on traffic trends?
Or just anecdotal, if you have that, just that would suggest that we should expect to start to see those wheels get set in motion going forward or is this at this point more of a kind of a view of what could happen or should happen based on the demographics?
Ryan R. Marshall - CEO, President and Director
Yes, Alan.
It's a good question.
I think the best thing that I could probably provide for you is just a comment on what we saw overall within the quarter.
We were very pleased with the traffic, very pleased with buyer interest and buyer demand.
And that really applied across all consumer groups that -- what we serve.
Operator
And next, we'll move to Jack Micenko with SIG Investments.
Jack Micenko - Deputy Director of Research
On Slide 6 in the presentation, you talked about shortening the duration of your projects, I think 2.5 years.
Obviously, the Del Webb, there’s some longer tail communities in there, and that sort of thing.
I wonder if you could give us some context around where that's gone to and from, say I don't know 2, 3 years ago.
And how recent of a shift on that timeline, is that something that’s been in the works for some time?
Or is that something more tied to, Ryan, your leadership, just give us a sense of how that's kind of migrated over time?
Robert T. O’Shaughnessy - CFO and EVP
Yes, Jack, it is -- this is a big tanker and it takes a little while for actions to take place.
This really goes back to 2011 for all intents and purposes.
So the Value Creation initiatives that got started then were focused on less land, not necessarily the 3-year zone, 3 years option that Ryan's outlined, that we're moving towards.
But if you look over the last 4 or 5 years, the profile of the land that we've been buying has been much shorter in duration.
We mentioned that we're 2.5 years in the most recent quarter.
It's not much different than that over the last couple of years before.
So our owned lot position down below 5 years today was up in excess of 8 years, several years ago.
And I think you'll continue to see that move down as we continue to cycle through these shorter positions and work off some of those longer positions that you talked about.
That takes a little while, but we're very pleased actually with the tenor of the land that we've been buying now over the last few years.
And expect to be able to do more of that over time.
We're looking at options, even in the Del Webb brand, we're trying to be capital efficient.
So -- I think we've talked about this, but there's a longer-dated community that we've gotten involved in, in South Carolina.
We think we'll be there for 10 years, but we're buying the land on time.
And so we think we could be really capital efficient with that land as well.
Jack Micenko - Deputy Director of Research
Okay.
And then, Bob (inaudible).
So the buyback cadence was later this quarter.
Obviously, cash flows and your business change from quarter to quarter.
And I know you acknowledged that.
I guess, the question here, the $1 billion this year is that still committed to and would that still get in the model?
Robert T. O’Shaughnessy - CFO and EVP
Yes.
Certainly, I mean, with the usual copy out of the subject to market conditions, we are planning to buy back a $1 billion of stock this year, yes.
Operator
And next, we'll move to Joel Locker with FBN Securities.
Joel Locker - Research Analyst
Just curious more on -- just digging down into SG&A a little bit.
I see -- what was the commission for the first quarter, I guess, first of all?
Robert T. O’Shaughnessy - CFO and EVP
Roughly, yes, 3.5%.
Joel Locker - Research Analyst
Don't you take that $55 million and the $15 million charge, is it safe to say your base rate for SG&A is $166 million and grown?
Is that a good way to look at it from our perspective?
Robert T. O’Shaughnessy - CFO and EVP
I think what Ryan talked about earlier, I think is the right way to think about this.
Our SG&A spend is truly variable on the sales commissions, but it is also variable based on new community openings.
We've got start-up expenses.
And so what we've tried to give you is a target run rate for the year.
We've given you 12.5% coming into the year.
We think we can do a little bit better than that and so we've widened that out to 12% to 12.5%.
Joel Locker - Research Analyst
Well, there have been.
And you -- so do you think was there anything else besides the $15 million that made it lighter.
Like if you actually do the math and you have $166 million outside of the charge in the commissions.
Was there anything else that maybe decline or that you see coming or increases you see in the second quarter based on new community openings that haven't been expensed yet?
Ryan R. Marshall - CEO, President and Director
Yes.
And that's what I alluded to in one of the earlier questions, and Bob just kind of touched on it, Joel.
We have 250 new communities that are opening throughout the year.
We expense a significant amount of the new opening costs or the costs associated with those new openings in the quarter that those communities open.
So in addition to the other variable components, as new communities come online, that's the other variable number that will be added to our SG&A run rate on a go-forward basis.
Operator
And next, we'll move on to John Lovallo with Bank of America.
Peter T. Galbo - Research Analyst
It's actually Pete Galbo on for John.
Just a first one on SG&A, Bob.
The total dollar amount being lower year-over-year and given some of the cost take out that you had mentioned from 3Q.
Can you just kind of dimension some of those cost take outs for us, that you know, that you kind of saw in the quarter?
And how to think about that on a run rate for the rest of the year?
Robert T. O’Shaughnessy - CFO and EVP
I think it was really, it's people.
And I don't mean to be insensitive.
But we took a pretty big swing at people, and I think we've talked about this in the past.
It was largely focused on the corporate office.
The reason being, and I think Ryan's used this analogy, and I think it's perfect.
Is as we were going through the initiatives of Value Creation over time, we were trying to fix the car as it was on the road or a building that had already been built.
So we put scaffolding up around it.
We essentially, as most of the skill sets and processes and data analytics that they moved out to the field operations thought that we had an opportunity to take down that scaffolding.
So it's the people that we have taken out of the organization that really influence that.
Peter T. Galbo - Research Analyst
Got it.
And that's helpful.
And I know there has been a lot of questions around active-adult here, and I think Ryan maybe touched on this briefly, but within that 17% absorption growth that you saw within active-adult, is there a way to break out what percentage or factor of that was the Del Webb portion versus the age targeted, but not age-restricted piece that you guys have mentioned in the past?
Ryan R. Marshall - CEO, President and Director
The majority of it was Del Webb.
I don't have a specific percentage, but I'd point you to the majority of it being in Del Webb.
We are making new investments that are going to this non-Del Web, age targeted, but those are openings that will come in future periods.
Operator
And next, we'll move on to Buck Horne with Raymond James.
Buck Horne - SVP, Equity Research
Going back to the comment about the repurchase program and potential market conditions.
Just, could you elaborate on what may be some potential triggers or other thresholds that you would look at in terms of something that may reduce the targeted spend of $1 billion this year?
Ryan R. Marshall - CEO, President and Director
Buck, it's Ryan.
I think the biggest message that I would want you to hear is that we're committed to the $1 billion buyback, we mentioned, Bob mentioned in his prepared script that we take -- we're taking into consideration the cash needs of the business.
We ended the first quarter with $450-ish million in cash, so we really like our cash position.
As we look at the balance of the year, we certainly anticipate ramping up that spend amount, as we move into the second quarter.
We probably don't have enough time on this call to list all of the potential things that could go wrong with the world economy that would influence that.
I think the best bet is to go with the plan that we're buying $1 billion back.
Buck Horne - SVP, Equity Research
Okay.
And going to another kind of a strategy, operating strategy thing.
With demands strengthening and the spring selling season off to a good start.
Would it be a thought to strategically increase the production of unsold spec units even further to meet some of that demand?
Is that something you would consider, obviously, that comes with balancing some of the risks of spec production.
Just looking for some thoughts on that subject, and also if you got the cancellation rate in the quarter that would be great?
Ryan R. Marshall - CEO, President and Director
So Buck, I'll speak to the spec, start question first.
About 18 months or so ago, we did introduce an incrementally, an incremental additional amount of specs into our production pipeline.
We like where we're running that right now.
As far as would we introduce more, we would introduce more in an effort to balance out our production pipeline, to ensure that we can maintain a consistent and predictable cadence of production for our trades.
We want to give nice stability, visibility to our trade partners, so that we can keep them on our job site.
We think that's one of the probably best and strongest tools that we have to maintain a predictable production pipeline.
So our strategy is different than some of our other competitors that run at a higher spec rate.
We believe that given our strategy and our focus on driving better returns on invested capital, the rate that we're running out is about right.
And then to your question on the cancellation rate in the quarter, it was just over 12%.
Operator
And we'll move on to Jay McCanless with Wedbush.
James C McCanless - SVP
The first question I had with the community count and the closeouts maybe going slower than what you had anticipated.
Should we think about gross margins in 2Q being at the lower end.
I think you said, 30 to 60 basis point improvement sequentially?
Should we trend or think more about it being closer to 30 than 60?
Robert T. O’Shaughnessy - CFO and EVP
It's hard to answer that question, because a lot of it's going to depend on when and where closings come in, we offer the range without a bias towards higher or lower within it.
James C McCanless - SVP
Okay.
The second question I had, and I apologize if I missed this.
Did you all give any guidance for SG&A, and where it should trend for 2Q?
Ryan R. Marshall - CEO, President and Director
Jay, we did not give it specific to 2Q.
What we have given is a full year range of 12% to 12.5%, which is a 50 basis point improvement over the prior guidance that we'd given of 12.5%.
So I think you just -- you're modeling that, you're building your models.
Look to our community count guidance that I'm sure you will use to model your volume and that will help give you kind of a guidance of where overheads will run.
As Bob mentioned, and some of the other commentary that we provided, we're incredibly pleased with the movement that we've made on SG&A.
We do anticipate it increasing slightly as we move through the year on the non-variable components, as we open up our new communities.
There is spend that's associated with getting those new communities open.
Operator
And we'll move on to Ken Zener with KeyBanc.
Kenneth Robinson Zener - Director and Equity Research Analyst
So I have a kind of a simple question, there's obviously, a lot of enthusiasm communicated by builders.
And today people all might have thought your orders fell short.
We look at it a little differently which is that your seasonal pace grows 40%, which is actually your long-term average over 18 years so, think you're doing well there.
Is there anything, if I could flip around, your community count growth was lot, if it impacted, the comments you made or what you made.
Is there any reason to assume seasonality is not going to persist into the next quarter?
Is there something dramatically different that we saw about in March trends?
Ryan R. Marshall - CEO, President and Director
Ken, this is Ryan.
And I'd answer it as a simple no.
This seasonal trends that played out in the first quarter were very much in line with our expectations.
Kenneth Robinson Zener - Director and Equity Research Analyst
Excellent.
And then my next question, since you brought up spec, do you guys comment on or disclose your total units under construction, which would be obviously your backlog, true spec in the model homes.
So we could get a sense of the conversion of those total units in your closings?
Robert T. O’Shaughnessy - CFO and EVP
Yes.
We've got 8,206 units under construction at March 31.
Kenneth Robinson Zener - Director and Equity Research Analyst
And that's backlog?
Ryan R. Marshall - CEO, President and Director
That's all-inclusive.
Kenneth Robinson Zener - Director and Equity Research Analyst
And what was that last year and in 4Q, please?
Robert T. O’Shaughnessy - CFO and EVP
It's up 4% over last year, 4Q, hang on a sec.
Ryan R. Marshall - CEO, President and Director
It was 7,486 at December 31.
Operator
And that will be all the time we have for questions.
I would like to turn the call back over to today's speakers for any additional or closing remarks.
James P. Zeumer - VP of IR and Corporate Communications
Great.
Thank you, Michelle.
Thank you for your time on today's call.
We will be available for calls throughout the day.
And we'll look forward to speaking with you in part of Q2.
Thanks.
Operator
And that will conclude today's call.
And thank you for your participation.