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Operator
Good day and welcome to The New York Times quarter one 2006 earnings conference call.
Today's call is being recorded. [OPERATOR INSTRUCTIONS] I would like to turn the conference over Ms. Catherine Mathis.
Please go ahead.
- VP, Corp. Communications
Thank you and good morning, everyone.
Welcome to our earnings conference call.
We have several members of our senior management team here today to discuss our results with you.
And they include Janet Robinson our President and CEO;
Len Forman our Executive Vice President and Chief Financial Officer;
Scott Heekin-Canedy, President and General Manager of The New York Times;
Martin Nisenholtz our Senior Vice President of Digital Operations couldn't be here today so we have Scott Meyer who is the CEO of About.com;
Karen Messineo who is the CFO of NYTimes.com;
And John Cantarella the Group Director of Marketing and Operations from NYTimes.com.
We also have Jim Lessersohn our Vice President of Finance, and Corporate Development;
Stu Stoller, Vice President of Process Engineering and Corporate Controller; and Tony Benten our Vice President and Treasurer.
Our discussion today will include forward-looking statements and our actual results may differ from those predicted and the factors that may cause them to differ are outlined in our 2005 10-K.
Our presentation today will include non-GAAP financial measures and in our press release, we provided reconciliations to the most comparable GAAP measures, which is -- and our press release is available on nytco.com.
This conference call is being webcast and an archive will also be available on our website as will a transcript.
An audio replay will also be available and the directions to access that are in our earnings press release.
And for the first time, you can also download our conference call to your MP3 player.
So we are truly becoming multiplatform.
With that let me turn the conference over to Janet Robinson.
- CEO, President
Thank you Catherine and good morning everyone.
Today we reported first quarter earnings per share of $0.24 based on GAAP compared with $0.76 in the same period in 2005.
In the current quarter we had a charge of $0.04 per share, related to staff reductions we announced in September.
While last year's EPS included $0.46 from the sale of property.
Our GAAP earnings came in at the high end of the range we provided in March, advertising revenues at the news media group varied significantly from property to property.
Overall advertising revenues rose 2% at The New York Times media group.
Strong categories included residential real estate where advertising increased as a result of greater inventories of homes to sell.
Telecommunications where we have stifled the effects of AT&T/Cingular merger and advertising for voice over Internet protocol technology is increasing rapidly and hotels, where we have seen increased business from some of the major chains as well as tourist destinations.
Advertising was soft in entertainment, which declined as a result of weak box office and fewer dollars being spent for Oscar nominated and winning films.
Media which declined as networks reduced advertising during the winter olympics and classified automotive which was soft at our other properties as well.
New products continue to increase ad revenues at The Times.
One example is Play, The New York Times sports magazine which debuted Super Bowl Sunday and was a hit with national advertisers as well as sports participants and enthusiasts.
It will appear three more times this year, with the next issue appearing during the World Cup in June.
Another example is our special real estate themed Sunday magazine.
Based on it's strong success we plan an additional issue in the fall.
At the International Herald Tribune advertising revenues grew 18% in the quarter as advertising rose in a broad array of categories.
Recently the IHT announced its third consecutive year of circulation growth with average daily sales up by about 1,300 copies to more than 242,000 copies mainly because of increased sales in Europe and key Asian markets.
The New England Media Group had a challenging quarter.
It's regional economy has struggled, job growth is slow, as is population growth.
In addition this is a high tack savvy region with one of the highest penetrations of household with broadband connection.
While Boston.com benefits from this, it does adversely affect the print products.
Advertising decreased 7% in the quarter as key categories such as automotive, travel, telecommunications, entertainment, and department store advertising declined.
The group continues to be effected by the consolidation of two of the largest retail customers, Macy's and Filene's.
Several significant retailers have announced plans to enter the Boston marketplace including Nordstrom's which has said to have plans to open three stores in 2007.
Consolidation among advertisers and telecommunications and airlines has also effected Boston's results.
Product development is key to increasing revenues in New England.
We have developed a variety of new platforms including the introduction of niche publications, new zoned weekly publications, enhanced direct marketing capabilities, new merchandising and retail opportunities, and new Internet sites that immediate the needs of our web audience.
In early April the Globe launched mybuyline.com offering books, DVD's, music, and other merchandise related to reviews written by Globe critics.
This week we began testing a new zoned product in the western suburbs that targets nonsubscribers.
A new zoned real estate product debuts April 20.
New classified advertising self transaction capabilities are up and running and more are planned.
These capabilities improve productivity and reduce credits for errors resulting in savings for us.
We've increased our commercial printing revenues by printing Metro Boston at the Worcester Telegram & Gazette plant and The New York Daily News at The Globe.
This is the main reason other revenues at the New England Media Group increased 17%.
In addition, the first and very successful Boston Globe travel show was held in March and added to other revenues and earnings.
At the same time we have made several key shifts in our New England management team.
In December we announced a new President and General Manager for the Globe as well as the leader of the newly created Boston Globe Media charged with developing new products for the New England Media Group.
In March we announced the promotion of key executives with digital marketing and data mining experience within our advertising, circulation, and marketing departments.
Our regional media group's advertising revenues rose about 5% in the quarter like The Times and New England Media Groups, real estate advertising was particularly strong.
New products such as weekly newspapers, magazines, direct marketing, and local Internet products contributed significantly to the improvement.
Other revenues increased strongly, up about 11% driven by outside printing revenue.
The Company's overall circulation revenues were up slightly in the quarter, circulation revenues improved by nearly 2% at The Times Media Group as a result of home delivery price increases we initiated in February and improved sales of the daily paper.
At the New England Media Group circulation revenues decreased 6%.
Circulation revenues increased 1.5% at the regional media group due to subscription rate increases.
The websites in our new media group had very strong growth in advertising revenues, up 23% in the quarter, a particularly good showing, given the large revenue base for this increase compared to others in our industry.
At the beginning of April NYTimes.com introduced a redesigned home page and section front pages, new ways for readers to personalize the site, enhanced search capability, an expanded set of easy to use navigation tools, more original video--something that advertisers covet.
Feedback from both readers and advertisers has been very positive, and we think readers will be particularly pleased with mytimes which will enable readers to personalize pages with RSSVs from The Times and other websites.
This differentiating feature is expected to be available before the end of the month.
Last month marked the one-year anniversary of our acquisition of About.com.
It continues to exceed our expectations.
It is consistently among the 10 most visited content sites in the United States, and in March About reached 55 million unique visitors worldwide up 40% from last year.
The improvement in visitors has translated into revenues.
In the quarter we estimate that about.com's revenues were up 98%.
All three of it's revenue streams display advertising, cost per click advertising, and e-commerce showed strong growth because of higher rates and increased spending from blue chip advertisers.
This year we plan to add 100 new guides which will result in more topics for our users and more advertising space.
About.com continues to drive traffic to NYTimes.com, Boston.com, and our other websites.
It also continues to cross-market our sites, further promoting our brands and extending our reach into reader's homes and offices.
With about.com, NYTimes.com, and Boston.com we are now able to offer over 1 billion monthly page views to the marketplace.
In terms of unique visitors, we have the tenth largest presence on the Internet, a very important selling point with advertisers.
In total our digital businesses generated revenues of 62 million in the first quarter.
Accounting for 7.5% of the Company's total revenues compared with 4.5 in the same quarter last year.
This includes About.com, NYtimes.com, Boston.com the websites of our regional and broadcast media groups, and our digital archives.
Revenues at our broadcast media group increased 2% in the first quarter mainly because of the additional revenues from KAU TV which we acquired last November.
Excluding KAU TV revenues decreased 2% mainly because of lower automotive advertising and network compensation partially offset by higher Olympic advertising.
As we look forward we are well aware of the challenges confronting our industry and our company, but we are very positive about our long-term prospects.
We are moving aggressively to improve our business on both the revenue and cost sides in order to maximize value for our shareholders.
We are doing so by continuing to improve our existing products and to introduce new products that serve our audiences and advertisers in print, on line, and through broadcast media.
On the cost side, we are benefiting from the changes we made to our expense structure in 2005.
And remain very disciplined on managing our costs.
We believe that growth in costs, excluding those for staff reductions and the extra week in our fiscal calendar will be lower in the remaining quarters of 2006 and for the year as a whole than it was in the first quarter.
We are committed to improving our margins by achieving higher revenue growth than growth for these costs for the full year.
And now I'll turn the call over to Len for more commentary on the quarter.
- CFO, EVP
Thanks, Janet.
Total cost increased 6% in the quarter.
Much of the increase came from staff reduction expenses and the acquisition of About.com which we owned for only 9 days in the first quarter of 2005.
Excluding those two items, total costs rose 3.2% driven primarily by higher distribution and outside printing expense, higher raw material expense, and increased promotion expense in support of our circulation initiatives.
News print expense rose 5.9% with 8.2% of the increase resulting from higher prices, which was partially offset by a 2.3% decrease from lower consumption.
We continue to look for ways to conserve news print in addition to the annual savings of approximately 4 million that we have achieved as a result of process improvements such as the use of wider weight news print and waste reduction.
Earlier this month we changed the stock tables in the print version of The New York Times.
As a result we expect to save approximately 3 million in news print in 2006, and 4 million on an annualized basis from this action.
We also introduced new tools on NYTimes.com to help people better manage their investment portfolios as the Internet becomes the place where people look for financial information.
Rigorous expense management remains a priority.
We are achieving it with our efforts to improve efficiency in our operations and to redeploy our resources more effectively.
Excluding staff reduction charges, About.com, raw materials, and D&A, non-raw material cash costs rose 2.4% in the quarter.
To our various process mapping initiatives we expect to achieve both revenue gains and cost reductions.
As Janet said we are committed to improving our margins.
This process of systematically reviewing all of our operations that we began in late 2004 is now fully integrated into our management systems.
We expect to save approximately $45 million in 2006 as a result of these efforts.
Slightly less than a third of this is related to the two staff reduction programs we announced last year.
At the end of 2005 our head count was down 3.6% excluding acquisitions.
On the same basis we project another 1% decline by year end.
After the completion of the staff reduction programs we estimate total annualized savings from them of 50 to 70 million by 2007.
The actual savings will depend on the final mix of seniority of the effected employees.
Since 2001 we've reduced overall staff 17% excluding acquisitions and divestitures while actually adding staff in critical areas.
Turning to CapEx under GAAP the total amount of capital expenditures for our new headquarters for both the Company and our development partner must be included on a consolidated basis in our financial statements.
In the quarter total capital expenditures were 70 million.
Of this amount our development partner's responsibly was 20 million.
The balance of 50 million was the Company's responsibility including 28 million for our portion of the cost of our new headquarters.
We expect the building will be completed in the second quarter of next year which has been our timetable since construction began and we forecasted that we'll be under budget.
At that time we will consider alternatives for recapitalization to determine what would be in our best interest and those of our shareholders in both the short and long term.
This will be determined by economic and market conditions at that time.
As part of our ongoing efforts to examine the value of our assets and their continuing fit with our strategy on April 8, we exercised our right to require Discovery Communications to purchase the Company's 50% investment in the Discovery Time's channel.
A digital cable channel.
As part of our initial investment in this channel his right was exercisable following the fourth anniversary of the investment.
By contract the sales price was determined by a formula with a floor of 80 million and a ceiling of 135 million as calculated by an independent appraiser.
The parties have not yet chosen the independent appraiser.
Our investment balance in the channel was approximately 104 million at the end of the first quarter.
Based on the sale price, which results from the independent appraisal we will record a gain or loss depending on whether price is higher or lower than our investment balance.
We have been very pleased with the performance of the channel.
We've learned a great deal and Discovery has been a good partner.
But over time our strategy has shifted.
We believe that shorter form pieces such as the video we are currently producing on NYTimes.com serve us well with broadband penetration increasing, video has proven popular with both users and advertisers.
Increasingly this is where we'll focus or efforts.
Given the partnership we have had with Discovery we would certainly be very receptive to discussing opportunities with them going forward.
In closing I would like echo Janet's statements on our business.
These are challenging times.
While we operate in a mature industry the pessimism that I hear and read is unwarranted.
As we analyze the expected future cash flows from our traditional businesses we believe the market is seriously undervaluing them.
We continue to introduce innovative new products both in print and on line that address our audience and our advertiser's needs.
We're building our Internet businesses and at the same time we're finding ways to creatively bring our costs into line while executing against our long-term strategy.
So while we expect revenue growth to be modest in our traditional businesses we're managing those businesses to achieve margin improvement over time.
Coupled with your digital growth strategy we are optimistic about our economic future.
With that we'd be happy to answer your questions.
Operator
[OPERATOR INSTRUCTIONS] We go first to Brian Shipman of UBS.
- Analyst
Thanks, good morning.
Just wondering if you could reflect a bit on the success of Time Select give us an update on how many subs you stand out there, what percentage of your subscribers to Time Select are paying, in other words subscribers to the print addition obviously get it free.
And then also I think you're giving away a 50% discount to university students or just students in general.
SO what percentage are full paying subscribers?
Thank you.
- CEO, President
We are very pleased with your Time Select effort.
We currently have 465,000 subscribers, about 62% of those are home delivery subscribers.
The remaining is paid subscribers which of course is creating a brand new revenue stream for NYTimes.com.
We do offer a 50% discount to college students for Time Select that has been very well received in the marketplace as well.
- Analyst
Can you indicate what percentage of the paying subscribers are full payers?
Full-price payers?
- CEO, President
Full price.
In regard to the -- it's 49.95 in regard to that 38%.
The Time Select university which is the 50%, has just started.
So the results of those are still coming in.
The 38%, Brian, really reflects the 49.95.
- Analyst
Okay.
And what are your goals for how big this can get?
- CEO, President
I think that's very hard to say.
I think we are continuing to promote this.
We are continuing to put new programs around the content that is available.
You are seeing more video.
You are seeing more podcasting.
You are certainly seeing more opportunities for the columnist to do more with the Time Select offering.
To put an exact number in regard to how large we think this is going to be, I think would not necessarily be in keeping with what our plan would be, but from a perspective of how we are looking at the initial effort, really, only 6, 7 months into it we are extremely pleased with what we have seen.
And in fact we are constantly asked by our peers in regard to how well Time Select is doing.
- Analyst
Thank you, Janet.
Operator
We go next to the site of Lauren Fine with Merrill Lynch.
- Analyst
Thank you I just have a few questions.
One, just on the newspaper side just broadly.
If you could describe print versus -- we know on line was up over 20%, but were print ad revenues down in the quarter?
And if so by how much?
And then I'm wondering if you could give us a better sense of April trends on the newspaper side?
- CEO, President
Lauren when you were talking and print revenues, could you repeat that I didn't quite hear the question.
- Analyst
Yes.
I guess you indicated that the news media online ad revenues were up over 20%.
Were the print revenues, therefore, down?
- CEO, President
Lauren they were down slightly but they were up at The Times they were up markedly at the regionals as well.
- Analyst
Okay.
And then--.
- CEO, President
And your second question?
- Analyst
April ad trends?
And then I have a follow-up after that -- at the newspaper.
- CEO, President
It's very early -- at The Times newspaper or the newspapers overall?
- Analyst
I'll take both.
- CEO, President
Okay.
We'll give you both.
What we are seeing -- it's very early in the month and it's important to remember that this is a five-week month so giving a prediction certainly wouldn't be appropriate, but what we are seeing are similar patterns to what we saw in March, and we are still coping with challenges needless to say as I've noted in Boston but at The Times and the regionals I think we're seeing a pattern similar to what we have seen in March.
- Analyst
Okay.
- CEO, President
Do you want to comment on The Times.
I agree with that.
- Analyst
I guess the follow-up is if you could help us quantify in the Boston market, the Macy's Filene change.
How big of an impact has that been?
If you can quantify it either in dollars or what percent of the decline is it causing?
- CEO, President
It has a very large impact on the Globe's revenues as you can understand.
I think it's important for me to put some information around the Boston situation.
It's very clear that large metropolitan newspapers are more challenged than the mid-and small market newspapers and we certainly are recognizing the factors that are contributing to the weakness in Boston.
You all know we're dealing with the consolidation of many categories there, department stores being one of them.
But airlines, telecom, banking, we're dealing with a migration to the Internet in very key categories, such as help wanted in automotive.
We're dealing with exceptionally heavy penetration in broadband connection in that market which contributes very nicely to Internet growth but it does hurt our print product and as I said earlier this is slow population growth and a very weak economy there.
Recognizing these factors are one thing, taking action to drive performance is certainly another.
And that's exactly what we're doing.
As I noted earlier, there have been several senior leadership changes in Boston within the first quarter.
There's a new President of The Globe, there's a new President of Boston Globe Media.
There's new leadership at Boston.com.
There are new senior advertising executives, new senior circulation executives, and through a retirement at the end of this month we have a new publisher of Worcester Telegram & Gazette in fact is a publisher coming up from one of our Florida papers in our regional group.
In that market we're also looking at a very strong cross platform sell that we just announced in the first quarter called Boston Globe Media.
Which really is a complete portfolio of products that we have there, including online, print, events, to mention just a few.
This reaches 70% of the Boston market.
A very strong drive toward product -- productivity and efficiency in that market, very strong drive towards new product and service development and new revenue streams such as commercial printing, and a strong focus on acquisitions needless to say with the contributions that [Inaudible] makes and Metro.
It's important to note that we are having a pronounced discipline in effect in Boston for rigorous expense control and extensive revenue generation and the sizing of our cost structure there I think will certainly improve -- will improve performance as the days go on.
- Analyst
Great.
Thank you.
Operator
We'll go next to the site of Christa Quarles with Thomas Weisel Partners.
- Analyst
Hi, just a bunch of questions if I could.
First, you have experienced some pretty dramatic increases and I think a lot of those are due to pricing given that it hadn't been fully monetized as well.
Do those begin to mitigate as you cycle over some of those price increases?
And I guess maybe communicate what your sort of volume versus CPM increases have been during the year?
And then also, can you remind us what percent of the traffic that goes to About.com is generated from search engine optimization.
Thanks.
- CEO, About.com
I didn't hear the last piece you said about search engine optimization?
- Analyst
Just a percentage of traffic that gets driven to the site?
- CEO, About.com
Sure, I'll start there. 80% comes of the search comes in through search engines.
This is Scott Meyers, CEO of About.
So 80% of our traffic comes in through search engines and then in terms of revenue growth when we look at the quarter it has been about evenly divided between rate, volume and new products that we've introduced that weren't in the -- that we didn't offer a year ago.
- Analyst
And can you go through some of those new products, are they display format or are they?
- CEO, About.com
They are a mix of both display and cost per click products.
- Analyst
And when you say 80% from search engines is that all natural or is there paid in there?
- CEO, About.com
It's almost all natural.
We basically spend a non-material amount on purchase traffic.
- Analyst
Then just final question is just with the $1 million that is non-advertising, what does that relate to?
- CEO, About.com
To our e-commerce partnerships and our SCO consulting and we have a small hosting business.
- Analyst
Thank you.
- CEO, About.com
You're welcome.
Operator
We go next to the site of John Janedis with Banc of America Securities.
- Analyst
Hi, good morning.
It sounds like you are moving toward maybe somewhat of an alternative distribution platform for content given the Discovery Times announcement, does that mean you are considering selling the TV segment given that it is less targeted than cable networks, and if not, why?
- CEO, President
We do not comment on acquisitions or divestitures.
I think that as Len noted in his remarks, we're very, very pleased with the relationship with Discovery.
They were excellent partners, very similar values in regard to their commitment to quality journalism and quality programming.
At this time we are focusing on short form video programming that indeed feeds the web.
As I noted earlier, John, there is a very strong demand for video streaming on our websites.
We're seeing more and more and more of that, advertisers are really coveting that, and in light of that, we are going to put a strong emphasize on that development.
In fact when we announced our research and development team last year or early this year it was for the major purpose at looks at ways in which we can extend content across the portfolio and that meant leveraging content in mobile, leveraging it in video as well.
So the reason for that exercise of the put was primarily focusing on why indeed, we wanted to put more emphasis in regard to video streaming.
It's important to know that our broadcast business is very well managed and there are healthy margins and strong cash flow.
And because of their focus on local news, they are very compatible with your regional newspapers.
And the tax basis on these properties is so low that if we did sell them a considerable portion of the proceeds would go to the government.
- Analyst
Okay.
Thanks, and I guess quickly, what kind of impact, if any, related to the release of the customer information that New England has on circulation or advertising?
- CEO, President
There was a strong effect on the decline in home delivery.
We were starting to see, in fact some very nice gains, John, at the very beginning of the year until this happened.
It did have a substantial effect, but I will tell you that we are right now in the market in the last two weeks with a very strong win-back program that we're starting to see some very nice return on.
And as the year goes on, we expect that we are going to get most of those subscribers, if not all of them back.
We took great care in regard to how we handled the response to the credit card situation.
We were commended by the Attorney General's office in the way we handled it.
And we have received very positive response from our subscribers who were affected in regard to how we have treated them during this difficult situation.
- Analyst
Thank you, Janet.
- CEO, President
You're welcome.
Operator
We go next to the site of Craig Huber with Lehman Brothers.
- Analyst
Thank you.
Can you speak if you would how your TV pacing is looking for the second quarter?
The other small question is can you give us a preview of your March circulation volume numbers for the ABC for both The Times and Globe.
And my last question is can you just quantify your non-news print cash costs in the newspaper division adjusting for these one-time items?
Thanks.
- CEO, President
The April pacings, I believe are in the 3.5% range with KAU TV.
That's what we have as far as the pacings as they exist right now.
The second quarter is flat with KAU TV and your second question ABC related, I believe, Craig?
- Analyst
Yes, the circulation volume numbers for Time and Globe for the audit coming up.
The Times will be up slightly on this March statement for both daily and Sunday.
- CEO, President
And in regard to the Globe, the Globe will be down both daily and Sunday.
We are fine tuning those numbers due to the credit card situation, so I don't have those numbers available to your right now, but we will definitely be down both daily and Sunday.
- Analyst
But do you suspect it would be down as much as much as it was roughly 8%?
- CEO, President
I still don't have the numbers, Craig, so I wouldn't want to quote them.
- CFO, EVP
Craig, this is Len, I think you asked a question about our non-raw material costs.
- Analyst
Yes, in the newspaper division, yes, adjusted for the items.
- CFO, EVP
Yes, we adjusted for About.com, depreciation and amortization we were up 2.4%.
If you took KAUT out we would be up 2.2%.
- Analyst
What about just -- is that the pure newspaper division number, up 2.2?
- CFO, EVP
That's total company costs.
- Analyst
So newspaper is probably pretty close to that then.
- CFO, EVP
The newspapers would be very close, yes.
- Analyst
Thank you.
- President, General Manager
Thank you.
Craig, Scott Heekin-Canedy I just want to remind you that until we've filed with the Auto Bureau of Circulation we're not permitted to give out numbers.
We can give you directional guidance but that's the extent of it.
- Analyst
Okay.
Thank you.
Operator
We go next to the site of Alexia Quadrani with Bear Stearns.
- Analyst
Thank you.
I just -- if you can give us some more color on your comments on the cost for the back half of the year.
Really, I guess could you give us a sense of how much lower you expect costs to trend for the back half of the year and are these largely coming from incremental benefits from the staff reductions and do you think we can actually see a margin expansion in the back half of the year?
- CFO, EVP
I'll take the last question first.
The answer is yes.
We expect margin expansion.
The cost savings that we're seeing coming from a variety of sources, clearly we're beginning to see the staffing kick in.
All of the process mapping initiatives that we are undertaking are beginning to have an effect and the first quarter had some cost increases that were discretionary that will not be there at the balance of the year.
So we're very optimistic that even with modest revenue growth, you will see cost expansion over the balance of the year that will be -- that will be less than revenue growth.
Those are our -- as we may have said on another call we have actually committed the Company to that as a goal, and it's a commitment that we're going to meet.
- Analyst
Okay.
And then just a follow-up, if you could remind us where you are on the color capacity and where your goal is for year end?
Color capacity?
All our color capacity is in place out of the fourth quarter last year, as a percentage of our total revenue base for the first quarter, we were about 27%.
Our color premium growth year-over-year was in the high single digits.
The first quarter traditionally tends to be a slower start to the rest of the year, but close to 10% growth year-over-year.
Operator
We go next to the site of Lisa Monaco with Morgan Stanley.
- Analyst
Yes, can you just quantify what the percent change was in movie studio advertising in 1Q and what that category represents as a percentage of total for The Times right now and how you expect that category to fare in 2Q?
Thanks.
The entertainment category would decline significantly for us in the first quarter.
In large part due to the Oscar season this year.
The uneven release schedule, the small distribution platforms, and the -- generally soft race among the contenders.
We've continued to see weak holdover in the releases in the first quarter.
All of that added up to a quarter that was significantly down for us in double digits.
But for that decline we would have realized close to mid-single digit growth overall for the business.
- CEO, President
It's about 14% of the advertising revenues, the entertainment category, Lisa.
- Analyst
Great.
Thanks.
Operator
We go next to the site of Frederick Searby with J.P. Morgan.
- Analyst
Yes, thank you.
Len, given your comments about your share price and your thoughts about the undervaluation your share repurchase has been notably light, and I wondered -- I know this is not the easiest time for you to do that, but what your thoughts are going forward on share repurchase whether you are willing to leverage up the balance sheet a little bit to do that.?
And then secondly, on help wanted it looks like on line you haven't raised prices in quite a while.
What is the pricing outlook on your online classified and what are your thoughts there?
Thank you.
- CFO, EVP
Fred, to be as straight-forward as possible we have clearly always said that share repurchase is done for two reasons.
One it is to offset dilution from the issuance of options and exercise of options and two when we see it as a high return alternative investment.
We frankly, see high alternative uses of our cash, and if we're going to leverage our balance sheet, we would prefer to see another About.com and our goal is to look for that kind of digital investments in our businesses, and I wouldn't rule out increasing share repurchases, obviously at a certain price it becomes very attractive and a high return, but we think the share price will take care of itself as we drive our business going forward.
- CEO, President
With regard to the online postings, job postings, Fred, we have not raised the prices on job markets since January of '05, but that's a relatively small percentage of the total.
We have given increases in July of '05, and in January of 2006 on other products on the job market site.
So those other products are packaged with our print product.
- Analyst
Okay.
Thank you.
Operator
We'll go next to the site of Debra Schwartz with Credit Suisse.
- Analyst
Thank you.
Another question on cost for you.
I was wondering if you would give us a better sense on how costs in Boston specifically are trending?
That entire balancing cost cuts with spending on the new product initiatives that you mentioned earlier?
- CFO, EVP
I'll do a brief one and Janet can jump in.
IT is Len.
Basically costs in Boston are flat to down, and we don't give that kind of information out specifically.
But they are doing Yeoman work on managing what is a very difficult environment and we expect those trends to continue in Boston.
- CEO, President
We are specifically -- and we have said this often, about 18 months ago this company took a very strong commitment to looking at productivity and efficiency in a very, very disciplined and rigorous way.
Boston has been one of the poster children within our organization in doing so, they have done outstanding work.
And they have utilized not only a look at process mapping and efficiency they have also looked at better use of technology, they have looked at staff reductions, they have exercised outsourcing options when appropriate.
They have used every tool to their advantage, and they are continuing to do so.
As I said earlier, they are sizing the cost structure of their business, but they are doing so with the core value in mind in regard to great journalism.
And how, indeed, they can create a richer experience for the reader.
They are doing that, as I noted, by adding new products, but they are very careful in regard to how they are adding product and what costs of those products are being analyzed.
- Analyst
Thanks, that's helpful.
- CEO, President
Thank you.
Operator
We'll go next to the site of Peter Appert with Goldman Sachs.
- Analyst
Two financial questions.
First, the up margins 40% very impressive this quarter.
Is that the target level?
Is that the sustainable level of margins for About?
And then on Discovery Times was that a profitable enterprise?
Did it contribute anything to the equity earnings line?
- CEO, President
Peter, you didn't quite come through on the first question with regard to About.
I thought I heard you say something with regard to margins but I wasn't clear.
Could you repeat that.
- Analyst
Sure, the question is, is 40% the sustainable level of margins for About?
- CFO, EVP
I'd say yes at a minimum.
- Analyst
Okay.
How about in '06, Len?
- CFO, EVP
This as you know is a business that drops a lot of revenue to the bottom line, and we would expect those trends to continue, we would expect the revenue growth to continue -- I would only wish it would grow as rapidly over the next couple of years as it's growing this year, but I just want to remind you that when we did the deal, the projections we used were very modest, essentially about what industry projections were, and we said at the time that if we can achieve those that this would have a very high return.
Well, clearly the numbers have been much, much greater than that, so while we don't think 70 to 90% is sustainable year in year out we are quite optimistic about the growth over the next couple of years, and we think that as we look back five years from now this will turn out to be an extremely inexpensive acquisition.
- CEO, President
There is a very disciplined road map in place, Peter, in regard to the growth of About that I think supports what Len said in regard to not only sustaining these margins but growing them.
We are adding 100 guides this year and will continue to do so for many years to come.
There is wonderful rate flexibility as well as our traffic increases, as I noted earlier, just within the last year the traffic has increased 40%.
We are building out strong verticals in About, health being one where there is very strong traffic coming now, but there is real opportunity for that specific vertical and others to grow quite dramatically in the days to come.
We also have international aspirations for About and very strong opportunities in regard to video and mobile with About as well.
So there is a very -- I think a very robust game plan in place for what we can do with About not only today but certainly for tomorrow.
- CFO, EVP
Peter, I think you asked the question about Discovery and if it was profitable.
It did turn modestly profitable this year, but as we looked in totality at our investments and uses of cash and took a very disciplined approach to it, the better move for us, the smarter move for us was to exercise our put.
Had that contractual ability not existed we were quite pleased with the scope, but it was slow growth and we're looking at alternatives in the web that make the investment in the web more attractive today.
- Analyst
Right.
Got it.
And Len, a follow-up to a an earlier comment you made, you guys have obviously done exceptionally aggressive work on the cost side, what do you think is a reasonable expectation over the next several years in terms of what the baked-in level of cost growth is we should assume?
I'm thinking about '07, '08 time frame.
- CFO, EVP
Well, you're thinking way ahead of what we're thinking publicly.
I mean, think what you can assume is that the modest levels of expense growth that you have seen will continue going forward.
We're committed to that.
We don't believe that our process improvement work has run its coarse.
We think there is still an opportunity to continue to leverage our shared service center, and we're looking at ways to involve the data centers and IT operations.
So these are, we think, incremental gains on the expense side that will be with us for some time.
We continually look to see those kind of improvements.
- CEO, President
The discipline and the commitment, Peter, to this side of our business and consequently margin improvement is extremely robust within our company.
I think what I said earlier about The Globe holds true of the entire company.
We are utilizing every tool possible to make sure we are looking at cost reduction in a smart way for the Company.
I'd also just add to Len's comment in regard to Discovery Times, we were very pleased with this relationship, they are great partners and we look forward to working with them on future opportunities going forward.
But it's very important for us to constantly look at what we own within our portfolio and one of the things that we did was to look at this in regard to how that would fit with our future needs and what indeed we were focusing on in regard to the web and that short-form video that is becoming so lucrative for us not only at NYTimes.com, but About.
- Analyst
Got it.
Len, it is sort of 1 to 3% is that what I should think in terms of of in terms of--?
- CFO, EVP
Good try, Peter.
- Analyst
Okay.
Thanks.
Operator
Next to the site of Paul Ginocchio with Deutsche Bank.
- Analyst
Thanks, Jan, recognizing what you said about Boston and broadband and the upgrade to The New York Times website.
Just wondering what you thought of Jack Schafers comments from Slate, said the website was so good he was going to drop his print subscription and sort of continue to think of how you monetize, get more revenue out of the print--.
- CEO, President
Well, I may--.
- Analyst
The website.
Thanks.
- CEO, President
I may buy Mr. Schafer a subscription just as a gift so he can have the pleasure of reading it in a tactile fashion, but from a perspective of him really praising our redesign at NYTimes.com, we're thrilled.
It's very important I think for everyone to realize that we are very pleased with what we have done with this redesign.
It is an extremely robust user experience.
As I noted earlier with Mytimes being a real differentiating feature of the redesign, we really think that it will increase traffic quite dramatically.
One of the things that I noted that you may not have heard, but I want to make sure that I reiterate it, is that advertiser opportunities with the redesign are much more robust than they were before.
Not only in regard to the home page in regard to the size of the units, but also in regard to how much more inventory we think we will get by this redesign.
The early responses not only in the press but even in regard to traffic analysis really bodes well in regard to what this redesign will mean for traffic consequently monetizing what the website can really mean for us.
- Analyst
Just sort of thinking back to your comments about Boston, what are the other opportunities for monetizing subscription revenue online?
Thanks.
- CEO, President
We are looking at Boston.com very closely in regard, particularly to search.
We have a huge search project in play right now that, Michael Zembalist, in fact is working very closely on with his colleagues in Boston to really accelerate our ownership of that market.
We intend on being all things Boston, whether it be in print or whether it be online and we are investigating ways in which we can monetize Boston.com even more than we have right now.
There are many learnings that we know we will get from the redesign of NYTimes.com that will migrate to what we see at Boston.com.
And we also see, because of search engine optimization and what About has brought to us in that area strong increase in traffic in Boston.com that's increasing inventory and consequently increasing their percentage of growth.
- Analyst
Thank you.
Operator
We go next to the site of William Bird with Citigroup.
- Analyst
I was wondering if you could talk a little bit of what is driving the improvement in pricing power at About?
Thanks.
- CEO, About.com
We have a five-point strategy and I think each of the five parts contribute to that rate growth.
Content quality as Janet mentioned, we have added a number of new guides.
We continue to make improvements in the site's design.
We're investing in marketing the site both to the trade and to consumers I think particularly there by explaining more clearly what About represents and the value we deliver to advertisers it's giving us more flexibility in rates, and being a part of The Times Company definitely helps.
It gives us more presence with the advertising trade and it's also enabled us to recruit better guides.
Operator
We go next to Michael Kupinski with A.G. Edwards.
- Analyst
Hi, this is Chris Ferris calling in for Mike Kupinski.
Two questions on advertising if you will.
You guys had some significant price increases at the beginning of the year, and I was wondering if any of the weakness that you are seeing in terms of New England or New York -- do you see that as -- could that be any push back from advertisers, or do you really see it as sort of a still more of a challenge to advertising environment?
Sort of what do you think is the issue there?
And secondly on help wanted you guys were down 1.8% in the quarter I believe and I think that's the weakest number you have had in quite sometime.
I was wondering what do you think is going on with help wanted?
Is it any particular market and do you see it improving?
Was January and February just an aberration?
Thank you.
- CEO, President
Let me just comment on the rate increases.
The rate increases at the beginning of the year were not peppy.
At the regionals it was only 3%.
At New England it was only 2%.
And at The Times it was only 5% which is very much in keeping -- in fact a little bit lower than in 2005 and certainly lower than 2004.
So these are not robust rate increases and in fact it is more, I -- the softness in the advertising market is more a function of consolidation in key categories as opposed to rate structure.
We are continuing, certainly to work with our advertisers, many of whom are on contract, but these rate increasing really aren't out of the ordinary in any way, shape, or form.
- CFO, EVP
If you look at The Times ad performance against the backdrop of the industry, we're certainly in the median with where we're advertising growth has been.
On the help wanted question, it's clearly related to markets.
Our regional group is doing quite nicely on help wanted.
Boston as Janet noted is a very, very tough economic environment and they are struggling with recruitment advertising at the moment, and New York is having a bit of a soft spot as well.
So I think this is driven by economic conditions locally.
It's not a reflection of changing shift from print to digital.
- President, General Manager
This is Scott Heekin-Canedy I'll just add a little bit to what Janet said.
The rate increases we put in place for '06 are in modest range, I would suggest, and in the first quarter we're realizing those rate increases.
As I said in one of the earlier questions, but for the performance of the entertainment category our overall performance would be solidly in the mid-single digit range.
So we're seeing volume declines attached to a couple of categories that have their own industry specific challenges.
That's best exemplified by entertainment and then recruitment, just adding to what Ken said the New York marketplace -- I'm sorry, Len said is a challenged marketplace there is no dominant market leader.
It's a very competitive marketplace among the recruitment services offered.
And this has been a challenging category, I believe, for everybody in the market.
- Analyst
It just seemed to turn pretty quickly on you in January and February but then it rebounded a little bit in March so I was just curious if do you think that's January and February an aberration?
Should we look for better growth going forward?
Or do you think it's a challenge going forward?
- President, General Manager
Our overall business in this category in particular has been extremely volatile.
- Analyst
Yes.
- President, General Manager
With limited visibility for a couple of years now, and I wouldn't dare give you a direction with regard to that answer.
- Analyst
Okay.
Thank you.
Operator
We go next to the site of Edward Atorino with Benchmark.
- Analyst
My questions have been answered a couple of times.
Thank you very much.
Operator
We go next to Kurt Alexander with Media Group Investors.
- Analyst
Two quick questions.
Can you quantify the first quarter benefit that you received presumably on the TV side for the Winter Olympics?
And looking ahead to the fourth quarter can you give us your anticipation of the revenue benefit from the extra week?
And I have a quick follow-up.
- CEO, President
Olympic revenue was about 1.5 million.
It was small.
- Analyst
And then the extra week in the fourth quarter, that's just essentially 152nd of the year or is that a particularly strong extra week you are getting because it's the holiday season?
- CEO, President
No it tends to be less.
It's at the end of -- obviously it's at the end of the year.
It's at a time when I would not expect it to be quite as robust.
- Analyst
So sort of less than 2% then?
- CEO, President
I wouldn't quantify it, but I would say just from a qualitative standpoint that certainly it's a softer period.
- Analyst
My follow-up is the stock over the last two years has gone straight down over 50% and yet total executive compensation has risen every year and this year I noticed in your prospectus that you doubled and in some cases tripled stock option grants to senior executives.
Can you explain that philosophy?
- CEO, President
I think from a stand point of executive compensation, we look to be competitive in the marketplace, and it's extremely important for us to evaluate those compensations in regard to what is being paid in the marketplace within our industry.
We are very, very focused not only in regard to looking at -- and it's important to note actual pay and target pay.
Because when indeed you are analyzing executive compensation, many people make the mistake of not looking at what the actual pay really is as opposed to target.
So I think that's a very important point to remember in regard to this.
- Analyst
Well, I notice that you haircut the bonuses because of the failure to reach certain targeted and I guess that's commendable, but it looks like you made up for that by tripling the stock option grants.
Would that be fair to say?
- CFO, EVP
Our long term compensation is very specifically tied to goals, and as I indicated earlier, we set ourselves one of those financial goals revenue growth over expense growth so that when you look at actual compensation at the end of the year, as opposed to targeted compensation to Janet's point, the numbers will be reflective of whether or not we deliver on the financial goals.
The only other comment I would make is that when it comes to executive pay, the Compensation Committee of the Board takes on that responsibility.
And they have a very rigorous methodology they follow, looking at where we fit or fall against a whole slue of companies, not all of which are media companies and they target the 60th percentile, and many of those increases that you saw were related to the targeting of the 60th percentile.
- Analyst
Okay.
Thank you.
Operator
We have no further questions at this time and I would like to turn the conference back over to your host for any additional and or concluding comments.
- CEO, President
Thank you everyone for joining us today and if you have additional questions please give me a call.
Bye now.
Operator
Ladies and gentlemen, this does conclude today's conference call we thank you for your participation.
At this time you may disconnect and have a great day.