Nike Inc (NKE) 2003 Q4 法說會逐字稿

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  • Operator

  • Welcome to the Nike Incorporated Fourth Quarter Fiscal Year 2003 Earnings Conference Call.

  • This call is being recorded and will be made available on replay beginning today, Thursday, June 26th at 7:30 Eastern Time through Monday, June 30th at 7:30 p.m.

  • Eastern Time.

  • After the speakers' remarks, there will be a question and answer session.

  • Please note if you decide to ask a question, it will be included in any future use of this recording and that any recording or other transmission of the text or audio is not permitted without the express consent of Nike.

  • At this time, I will turn the call over to Pamela Catlett, Director of Investor Relations.

  • Pamela Catlett - Director, IR

  • Good afternoon, everyone.

  • We're pleased you're joining us this afternoon to discuss Nike's Fiscal 2003 Fourth Quarter and full year results.

  • This quarter in lieu of my usual repetition of the results contained in our press release, we'd like to streamline things a bit and have Donald Blair cover most of those results in his remarks.

  • For those of you who need to reference our release you'll find it on our website www.nikebiz.com.

  • This quarter you will also find expanded information on the website about some of the highlights we'll be discussing today.

  • Participants in today's call are Charlie Denson and Mark Parker, Co-Presidents of the Nike Brand, and Donald Blair, our Chief Financial Officer.

  • Each of today's participants will provide brief prepared remarks and then we'll answer your questions.

  • A comment about Q and A. We're streamlining to try to allow more time for questions, so please limit your initial questions to two.

  • If you have additional questions, please plan to re-queue and we'll do our best to cover them.

  • And remember, violators will be prosecuted.

  • So before I turn it over to Donald Blair, let me remind you that on this call, we're going to make forward-looking statements based on our current expectations and these statements are subject to certain risks and uncertainties that could cause actual results to differ materially.

  • These risks and uncertainties are detailed in the reports we filed with SEC including Forms 8-K, 10-Q and the 10-K.

  • Some forward-looking statements concern future orders that are not necessarily indicative of total revenues for subsequent periods, due to cancellations and mixed features and outgoing orders, which may vary significantly from quarter to quarter.

  • In addition, it's important to remember a significant portion of our business including equipment; most of Nike Retail, Nike Golf, Cole Haan, Bauer and Hurley are not contained in these futures numbers.

  • During this conference call we may discuss non-GAAP financial measures.

  • A presentation of comparable GAAP measures and quantitative reconciliation can also be found at Nike's website again www.nikebiz.com under the investors heading.

  • In this call, we may also discuss non-public financial and statistical information, which is also publicly available on that site.

  • Now here's Don.

  • Donald Blair - VP and CFO

  • Thanks;

  • Pam.

  • Runners like Pam often speak of striving for their personal best.

  • In many ways fiscal 2003 was a year of many personal bests for Nike.

  • In fiscal 2003 We broke the $10 billion revenue mark as we posted full-year revenues of $10.7 billion, up 8% versus the prior year.

  • Our consolidated gross margin of 41% was up 170 basis points versus fiscal 2002, and the highest in our history.

  • On a comparable basis, diluted earnings per share for the fourth quarter at 92 cents represent our largest quarterly earnings ever, and on the strength of this finishing kick, our full year diluted earnings per share before accounting changes were $2.77, making fiscal 2003 the most profitable year in our history.

  • We raised our return on invested capital to over 20%, the highest level since 1997, and continue to generate strong cash flows.

  • We delivered a lot of that cash back to the shareholders, buying back $196 million of stock during the year and raising our quarterly dividend by 17%.

  • What makes these achievements even more exciting for us are the hurdles we had to clear in order to deliver those results.

  • During the year we significantly changed our distribution in the U.S. region, requiring us to offset a significant reduction in sales to our largest customer.

  • We wrestled with delivery issues created by the temporary closure of the West Coast ports and by changes in our apparel sourcing.

  • And we watched the retail environment soften as consumers turned cautious in the face of a weak global economy, the war in the Middle East, and SARS in Asia.

  • Despite all of those challenges, we seamlessly implemented our new systems footprint in 23 countries in Europe, and incidentally, delivered the best financial results in our history.

  • Before we discuss fiscal 2004, let me talk a little bit about the year we just concluded.

  • Our consolidated revenues advanced 8% for the year, in line with our long-term goal of high single digit revenue growth.

  • This was the year that we finally saw the full impact of the last three years of robust growth in our international businesses.

  • For the year, our non-US regions delivered over 16% revenue growth versus the prior year, and for the first time reported more revenue than the US region.

  • In our EMEA region, revenues grew 24% in Q4 with all but two points of the growth coming from the stronger Euro.

  • For the year, EMEA revenues increased 20%, with 13 points of growth coming from more favorable exchange rates.

  • For the year, footwear revenues grew 23% and apparel revenues posted a 16% increase, while equipment revenues advanced 22%.

  • We're also very pleased with our gross margin performance in Europe.

  • Our gross margins expanded by 190 basis points for the year, accounting for 60 basis points of our consolidated margin improvement.

  • Better inline pricing margins and lower levels of closeouts driven by cleaner inventories drove about two-thirds of the improvement while currency changes accounted for the balance.

  • Although we did see a modest improvement in gross margin in the EMEA region due to the strength of the Euro, this benefit was offset by weaker exchange rates in the Asia-Pacific and America.

  • Overall, fiscal 2003 pre-tax income for the EMEA region advanced 26% to $533 million.

  • Incidentally, our segment disclosure of regional pre-tax income is currently available on our website.

  • In the Asia-Pacific region, our business continued to grow strongly in the fourth quarter.

  • Revenues increased 22% for the quarter, and 19% for the year.

  • While five points of the full year increase came from stronger currencies in the region, most of the growth came the old-fashioned way, by selling more product.

  • For the year, footwear reported 14% growth, while apparel grew 24% and equipment advanced 29%.

  • Revenues advanced in nearly every country in the region.

  • For the year, our Asia-Pacific gross margins advanced 220 basis points, accounting for 30 basis points of the gross margin improvement for Nike, Inc.

  • The Asia-Pacific margin increase was a result of higher in-line margins and cost leverage in our Japanese and Korean distribution facilities, more than offsetting weaker hedge rates across the region.

  • Reported fiscal 2003 pre-tax income for the Asia-Pacific region grew 36% to $295 million.

  • Our Americas region delivered a solid year in fiscal 2003, delivering $96 million of pre-tax income for the year, up 5% versus the prior year.

  • Reported revenues grew only 1% in the fourth quarter, and declined 7% for the year, as a result of weaker currencies in Latin America, which reduced reported revenues by 10 points in the fourth quarter and 15 points for the full year.

  • Gross margins for the year increased 300 basis points, due largely to higher in-line margins and lower levels of closeout sales.

  • The Americas' gross margin increase accounted for 10 basis points of the gross margin expansion at the Nike, Inc. level.

  • Of all of our regions, the U.S. faced the most difficult challenges in fiscal 2003, and still managed to deliver $958 million in pre-tax profits for the year, a new record.

  • Our regional management team did a tremendous job maintaining our revenue base, despite a significant reduction in sales to footlocker and delivery challenges created by the West Coast port stoppage and apparel sourcing issues.

  • Revenues for the fourth quarter grew 2% while sales for the year were essentially flat.

  • Despite higher air freight costs incurred to minimize delivery delays, gross margins for the year reached a record 40.7%, up 130 basis points versus fiscal 2002, and translating to a 60 basis point improvement in Nike, Inc.'s gross margin.

  • Two-thirds of the region's gross margin expansion came from higher footwear margins, with the balance coming from apparel.

  • For the year, our wholesale footwear revenues in the U.S. declined 4%.

  • However, total footwear units sold actually increased over 2% for the year.

  • And perhaps most encouraging, wholesale gross profit dollars were essentially flat versus the prior year, as gross margin increased 140 basis points.

  • For the year, U.S. apparel revenues rose 8%, reflecting strong sales of both branded performance apparel and licensed product.

  • At the same time, we delivered a second consecutive year of double-digit growth in gross profit dollars as wholesale gross margin rose 140 basis points.

  • U.S. equipment revenues grew 9% in the fourth quarter and 3% for the year, reflecting strong growth in socks and team sports equipment, partially offset by lower revenues following the licensing of our timing and vision businesses.

  • Nike-owned retail was also a bright spot in the U.S., as the strength of the brand and improving store operations drove a 12% comp store increase of sales in May and over a 10% increase in comp store sales in the fiscal fourth quarter.

  • Revenues from our subsidiaries grew 9% for the fourth quarter and 12% for the full year.

  • Revenue growth at Nike Golf and Cole Haan combined with a full year of revenue from Hurley that more than offset lower revenues at Nike Bauer Hockey.

  • For the year, our subsidiaries in total earned a small pre-tax profit, down significantly versus last year.

  • The erosion of profitability at Nike Golf more than offset a strong rebound in pre-tax income at Cole Haan.

  • Consolidated SG&A spending grew 8% in the fourth quarter and six points of that increase were due to changes in exchange rates.

  • For the year, SG&A grew 11% with over three points of the increase due to currency translation.

  • Demand creation spending increased 2% in the fourth quarter due to the effect of stronger foreign currencies.

  • For the year, demand creation spending increased 14%, with five points of the increase due to currency translation.

  • Two-thirds of the remaining increase was spent outside the U.S., as we invested behind the World Cup and our new partnership with the English Football Club, Manchester United.

  • Operating overhead increased 12% for the quarter and 10% for the full year.

  • The drivers of the full year growth were currency movement, which accounted for three points of growth, and investments in our supply chain initiative, international factory outlet stores, Hurley, and Nike Golf.

  • Other expense for the quarter was $32 million versus other income of $9 million in the fourth quarter of the prior year.

  • For the full year, other expense was $80 million, a $77 million increase versus the prior year.

  • Three quarters of this year's other expense was due to foreign currency losses, mostly from Europe.

  • These losses were offset by favorable translation of foreign currency denominated profits reported by our international regions.

  • Therefore, the full effect of netting these foreign currency losses and the favorable translation of foreign currency denominated profits was $13 million of additional pre-tax income.

  • Our effective tax rate for the quarter was 33.8% as we trued up our full year rate to 34.1%.

  • This full year rate is 20 basis points below last year's full year rate.

  • As we discussed earlier this year, the lower rate is largely the result of a lower tax provision on earnings permanently reinvested outside the U.S.

  • Fourth quarter adjustment of the result of differences between actual results and quarterly estimates.

  • As of May 31st, worldwide inventories were 10% higher than the prior year.

  • Six points of the increase was due to the stronger Euro.

  • Inventory in our U.S. region rose 4% as we accelerated receipt of fall product to improve on last year's delivery performance.

  • As of May 31st, the accounts receivable increased 16% or about $300 million versus the prior year. $228 million of the increase came in Europe, where the strength of the Euro accounted for about $160 million of the incremental balance.

  • We generated $913 million of cash flow from operations for the year.

  • Cash used by investing activities including capital expenditures of $186 million totaled $211 million for the year.

  • Cash used by financing activities, including $196 million of share repurchases and $315 million of net debt retirement totaled $605 million.

  • As a result, our year-end cash balance increased by $58 million.

  • Some time ago, we articulated a long-term financial model intended to produce mid teens earnings per share growth.

  • Over the last four years, we've delivered.

  • Before accounting changes, we've averaged 14% growth in diluted earnings per share.

  • It's true that every line item of our P&L hasn't played out exactly as we drew it on the chalkboard.

  • But to quote that well-known strategic thinker, Mike Tyson, everybody's got plans, until they get hit.

  • Under some of the most difficult business conditions in decades with dramatic strengthening and then weakening of the dollar, we've managed our portfolio of businesses to deliver increases in current earnings and cash flows while investing in our brand and our operating capability for the future.

  • As we enter fiscal 2004, the retail environment remains highly uncertain in the U.S. and the developed economies in Europe.

  • And while we're encouraged by our progress in implementing our new distribution strategy in the U.S., and are committed to stay the course, U.S. futures orders for the next six months certainly indicate that our job isn't yet done.

  • On the plus side of the ledger, we expect to see a significant benefit from stronger foreign currencies in fiscal 2004, and while we have made a number of investments in our brand, we still expect to drive some SG&A leverage in fiscal 2004, although not at the level we targeted for the long term.

  • As a result, we expect to report full year results broadly in line with the financial model we've articulated before, high single digit revenue growth, expanding gross margins, and mid teens earnings per share growth.

  • This growth will be concentrated in the second half of the year, as we face challenging comparisons in the first half.

  • In summary, we're very pleased with our results in fiscal 2003 and we feel we are in a great position to continue to deliver solid profit growth in fiscal 2004.

  • With that, I'll turn the floor over to Mark Parker.

  • Mark Parker - President, Nike Brand

  • Thanks, Don.

  • The results Don just reviewed with you are a test amount to many of our success as a company during the past twelve months.

  • Today, I'd like to give you a little deeper insight into some of the brand and product efforts from the past year that really helped to fuel those financial results and set the stage for fiscal 2004, which should be helpful in broadening your understanding of how we think about our brand, our priorities as a company, and the opportunities we see ahead.

  • For those of you haven't -- who followed us for a while, you know that building and managing our brand, one of the most important priorities for our company.

  • In 2003, we made great strides in solidifying our premium brand position through the strength and diversity of our pro product offerings, the quality of our presentation of retail, the evolution of our connection and relationship with consumers, and the exciting partnerships we've made in sports marketing.

  • One of the highlights of our year occurred in the past six months with the fantastic launch of our latest generation of Shox.

  • We introduced it from spring (inaudible) As a challenge we reaffirmed our belief that by delivering superior innovative and diverse product that surpasses consumer expectations, we can drive momentum for our brand and our business.

  • Shox did that, and going into the fall and holiday 03, we think the Shox product will continue to generate a great buzz in the marketplace.

  • Nike's success this year was a lot more than a single product.

  • We added more than $300 million in global footwear revenue by executing our complete offense and delivering great product across the performance and sport categories, into active life and classic product, and up and down the price spectrum.

  • We know that better managing the depth and breadth of our product offering is essential to our ongoing success.

  • During the year, we gained ground in many of our core categories.

  • In addition to Shox, our running business is growing with the Bowerman series and great performance product like the Air Pegasus, the Air Max Motto by helping to drive the growth.

  • In fact Nike running experience revenue gains across all regions this year.

  • This spring we introduced advanced fit in Japan with phenomenal result.

  • Advanced fit is the breakthrough concept that provides better fit appropriated to the Asian athlete's foot.

  • We launched the concept in five categories, running, basketball, soccer, baseball and tennis.

  • It certainly contributed to some of the impressive results in futures you've seen from our Asia-Pacific region this quarter.

  • Nike basketball delivered a good year in footwear, apparel and equipment.

  • We enjoyed some success with both the men and women's NCAA tournament.

  • In the men's tournament, the elite 8, the final 4, and Syracuse, the National Champion, all wore the Swoosh In the US, according to NPD data, for the trailing eleven months ending April 2003, Nike is the number one footwear selling brand in all price points.

  • I should also mention the significant increases we've seen in our highly profitable active lifestyle footwear business.

  • We continue to cultivate highly successful franchise models through color, fabrication, detailing and select distribution, models like the Air Force 1, the Dunk, Air Max, Cortez, X83 and Jordan Retro styles to name a few.

  • Beyond the Retro franchise business, we're highly focused on expanding our boot and sandal business and creating energy around new sport-based lifestyle products, such as the City Nike and Presto collections, all creating a more diverse portfolio of active life products.

  • This is a strong and synergistic relationship between our active lifestyle and performance sport footwear business, which we see as a real competitive advantage.

  • A great example of this would be the design of the Air Total Max 2003, which you can see on the Nike website.

  • I'm most encouraged by the fact that we drove profitable footwear growth in a challenging year.

  • A lot of credit goes to our product team, which identified some key opportunities for margin expansion within the footwear process and delivered in fiscal 2003.

  • Two areas I would cite as important in helping us deliver profitable growth; first, we re-engineered a number of our key active lifestyle products, updating them all to developing new pattern and improved material management and reduced our product costs by over $1 on the number of key top-selling shoes.

  • The other area was in better managing the mix of full priced to off price revenues in some regions, which helped drive our net pricing margins on footwear up a full percentage point for the year.

  • I think these are two good examples where we understand what drives profitable growth and get after them in a meaningful way in fiscal 2003.

  • While we had some good success in footwear this year, I'm as excited about the innovation and product offerings in apparel as I am for anything in the company. 2003 was definitely a year of innovation for Nike apparel, starting with the global launch of our Sphere technology last fall.

  • What started as a marathon singlet three years ago at the Sydney Olympics is now a significant global business.

  • Consumers embracing this technology and sell-throughs continue to get stronger each season.

  • We experienced dynamic growth with the introduction of our black label Hoop Tech and Battleground apparel, Nike's team sports business, rewind collections and NBA player product added to the dominant.

  • Jordan basketball also posted significant increases, giving the combined Nike footwear and apparel businesses dominant market share in this important category of basketball.

  • You've heard us talk a lot about our partnership with Manchester United, the most popular football club in the world.

  • Over the next few months, there will be unprecedented exposure for the game in the U.S., with international matches between Manchester United, Juventus, Barcelona, Chelsea and Club America in several cities, along with the Women's World Cup.

  • Women's World Cup starts here in September.

  • While Nike's global footwear business continued its great run with footwear revenues growing 56% for fiscal 2003, we had equally impressive results in apparel, selling over 1 million men United Home Jersey.

  • Consumer's passion is not limited to Manchester United.

  • During the year, Nike's Brazilian National Team Jersey sold over 400,00 units and the Mexico National Team Jersey sales topped 75,000 units just in the first three months.

  • The apparel launch of our cool motion technology of 2002 World Cup was a huge contributor to the Nike football success story.

  • That success extends beyond a single category.

  • Motion technology also helped our 10ist athletes at the French open, Wimbledon and the U.S. open.

  • As this year's upcoming credentials new come cool motion and sphere combinations on Nike Athletes.

  • Over this past year, Nike's black label performance apparel grew to 36% of total apparel sales, contributing to a higher average price in gross margin performance for Nike apparel.

  • We also saw strong growth in our various equipment businesses, led this year by an incredible effort from Nike's team sports and fitness equipment division, which posted record revenue and PCI results.

  • The World Cup investment last summer, along with the current May Football campaign in Latin America, has continued to push our performance in soccer football equipment, where revenue growth continues to be upwards of 50% worldwide.

  • Another key growth area has been baseball equipment, where we're experiencing solid growth and strong sell-throughs on a full head to toe product range, which was well represented at this year's college world series.

  • As we move into this next fiscal year, we're energized and optimistic about the possibilities for our brand momentums drive results.

  • We're excited about the brand-building efforts we've undertaken.

  • Our signing of three of the most dynamic basketball players in the market today, Kobe Bryant, LeBron James and Carmello Anthony.

  • These signings have generated great energy here at Nike and much anticipation in the market.

  • With marquee athletes and strong marketing campaigns, we're well positioned to generate real excitement in the basketball category in the industry.

  • This summer, we'll launch our speed initiative followed by shadow, our global advertising campaign in fall and holiday.

  • Over the next 90 days, you'll see steady stream of Nike product innovations and communications at the World Swim Championships in Barcelona, the 100th Tour de France, Wimbledon, and World Track and Field Championship and the Women's Soccer World Cup.

  • The first ad teasing our speed initiative starts tomorrow night and will break in over 10,000 movie screens in theaters across the United States.

  • Some of the best examples of where we're connecting with consumers in a more intimate manner or in our regional brand initiatives.

  • As most of you are based here in the U.S. market you're likely not to see these campaigns so I thought we could just provide a quick glimpse into some of these efforts.

  • In Latin America, we have recently launched a very successful integrated program called "Meet Football" with a number of our top footballers talking about how they developed their skills playing in the streets.

  • In Asia, there was a major campaign around Presto, where we collaborated with a number of artists, and in Europe, we ran the creativity of sports campaign again focused on self-expression in sports.

  • You can take a look at the ads on the website.

  • We talk about our complete offense strategy on the product front, but I think it's an appropriate description of the healthy balance we've achieved in our brand communication work.

  • Whether it's at the regional campaigns I just mentioned or presence at the events like Boston and London marathons, or our own battlegrounds basketball events, we're connecting with a range of participants and influences in a way that only Nike can.

  • As a brand, I feel our communications are more cohesive globally while maintaining the distinct flavor as needed to connect with consumers on a very local basis.

  • All around the world, we're fighting for share against so some very focused competitors, and the power of locally relevant communications supporting our great product is a distinct Competitive Edge for us.

  • In closing, I'm very pleased with the health of our brand, the depth and strength of our product offering in each of the regions around the world.

  • Every day we're connecting with consumers in large and small ways.

  • In ways that inspire us to stay focused on delivering great product, telling compelling stories, and helping to create a more exciting retail experience.

  • With that, here's Charlie Denson.

  • Charlie Denson - President, Nike Brand

  • Thanks, Mark.

  • Good afternoon, everyone.

  • Usually we talk about performance in the context of serving an athlete or a specific consumer need with an innovation and technical product breakthroughs.

  • You just heard Mark talked about some of the success stories we've seen in the past year.

  • Today I'd like to talk about performance in a broader context, as it relates to this can company, our company, and the commitment to our shareholders.

  • Without a doubt, fiscal 2003 was a remarkable year for Nike.

  • We faced and overcame some significant obstacles during the year.

  • You've heard that list before.

  • Some were unexpected, Foreclosures, war, a volatile global economy, Supreme Court case, and SARS.

  • Others were more Nike-specific.

  • Redirecting our U.S. distribution, our apparel delivery, continued implementation of our supply chain initiative and the aggressive pursuit of a golf business that was in an unstable market.

  • If there was every year that tested us and our ability to manage our portfolio through one (inaudible) after another, it was this year.

  • Yet around, through and in spite of them all, we were able to accomplish a number of feats.

  • It is our fifth straight year of EPS growth.

  • It's our highest revenue performance in the history of the company, adding over $800 million to our top line alone.

  • It's our highest earnings per share number that we've ever hit in our company's history.

  • Our highest annual gross margin performance.

  • The most profitable year ever for our USA business.

  • It marked a year where our international business exceeded domestic in revenue, and also afforded us the opportunity to see our biggest year ever in both pre-tax and revenue out of both our European and Asia-Pacific divisions.

  • And as Don said, our strongest ROIC performance since 1997.

  • Our focus on generating profitable growth, particularly during a challenging global economy, has paid off.

  • With all four of our regions delivering a strong pre-tax result for this year.

  • I'd like to take a few minutes to talk about some of the ways we did it, give you a glimpse into some of the opportunities and challenges that we see ahead.

  • Once again, our international business delivered solid growth.

  • International revenue grew 16% for the year led by strong results by both European and Asia-Pacific region.

  • The highlights from Asia are the same ones you heard over the past several quarters, Japan, Korea and China, each delivering impressive results.

  • Japan's 17% growth for the year was fueled by performance product in both footwear and apparel and in improving brand position as an authentic athletic sports brand.

  • The recently introduced advanced fit initiatives much talked about has had a significant impact on our performance footwear results.

  • This combined with a strong showing in performance apparel and driven categorically by running, soccer and our most recent introduction of a full line of baseball footwear and equipment gives us great confidence that we can continue to grow both the authentic athletic business along with our traditionally strong position in active life.

  • Also the new Manchester United product introduced and the Air Jordan 3 retro-product have been great additions to the excitement in the Japanese marketplace.

  • Korea's revenue grew 44% for the year, and we talked a lot about the impact of last summer's World Cup and that impact on the Korean sports culture.

  • We are continuing to see strong growth and participation numbers out of this market and expect this to continue through fiscal year 2004.

  • China's business has increased 39% for the year and has now exceeded the $100 million level.

  • We continue to see an expanding infrastructure, both from a consumer demand perspective and a retail development point of view.

  • The world of sport is growing, with participation levels up in many core sport activities.

  • The loss of the women's World Cup was a disappointment for our China team but it hasn't dampened the enthusiasm for sports throughout the country.

  • The Chinese sporting is remarkable and will continue to expand towards the Beijing Olympics in the year 2008.

  • Fiscal year 2004 should be our biggest year ever in Asia as we continue to build our competencies and capabilities, implement our supply chain initiatives and build an even stronger authentic brand position.

  • On to Europe; it's been our most consistent growth performer over the last five years, finishing with its biggest year ever at $3.2 billion.

  • The team did an excellent job managing a myriad of issues including the new supply chain implementation and the persistently challenging macro-economic environment.

  • Highlights for the year include growth in Spain, Portugal, France, and our emerging central European countries.

  • We've talked in the past couple of calls about the concerns we've seen in both the UK and the Italian markets.

  • We started to see some indication that we are back on a growth path with both of these countries, with a strong brand position and futures orders going into the holiday season.

  • We're not prepared to declare victory here yet, but we're very encouraged by the trend lines that we're seeing.

  • Before the last five years, this region delivered consistent growth in revenues, margins and profits despite the significant negative impact of a weaker Euro.

  • In 2003, we fine finally began to feel the full impact of all that growth, as the Euro turned in our favor.

  • For fiscal year 2004, Europe remains an integral piece of our corporate growth strategy as we continue to build our business and face a more favorable currency environment.

  • In the Americas region, it's amazing what a little economic stability can bring.

  • Very good results this quarter and for the entire fiscal year with growth from Mexico, Brazil, and Argentina.

  • The My Football campaign that we talked about earlier and the signing of the Mexican football team has really inner energized the market place there, and we've been very pleased with the efforts of our Argentine team and their ability to recapture some of the losses last year during that country's severe political crisis.

  • Finally that brings us back to the USA.

  • Many of the issues I mentioned earlier were issue that we, of course, encountered here at home.

  • Never the last the U.S.A. team had what was arguably one of the most difficult yet successful years in our entire history, achieving its highest pre-tax results ever.

  • They have done an impressive job executing our distribution realignment strategy, building a sustainable long-term business model, and most importantly, focusing on profitability and execution.

  • Last quarter, we told you we expected to see some improvement in our U.S. futures going into the holiday season, and, in fact, they have not improved.

  • Our business levels with Foot Locker have not stabilized as we expected, and we continue to see a downtrend in our numbers with them.

  • In addition, the value segment of the market is also suffering from some softness.

  • While we are in very good shape with all of our value partners from an inventory position, we had anticipated a little stronger futures orders going into the holiday booking period.

  • This softness in the segment is due largely to a significant inventory of other vendors' products and is inhibiting our expected growth forecast for the short term.

  • We feel good about our own inventory levels and we believe the current environment plays to our strengths long term.

  • As we look forward to fiscal year 2004, our futures numbers are not as strong as we'd like it to be in the U.S., but remember, that was before the signings of LeBron, Carmello and Kobe.

  • The basketball category hasn't had this much excitement since we saw Michael Jordan, Magic Johnson and Larry Bird in the NBA, and now we have the top three stories of the foreseeable future.

  • The second half will see prominent ad campaigns and more importantly, product introductions that will lead the basketball category and energize this industry.

  • We've talked a lot over the last nine months about our U.S. footwear distribution strategy and the decision to redirect our prioritization and distribution of high-end footwear product.

  • We are extremely pleased with the progress and results we've seen within both the athletic specialty and sporting goods channels.

  • It is creating confidence in the industry and our business is as healthy and profitable as it's been for sometime with products like the Shox NZ and Air Force 1, performance apparel and accessories, and our license business all performing very well.

  • We are optimistic about the U.S. market and are confident in our direction and execution.

  • We feel very good about the improving profitability and presentation of our business here in the USA.

  • Golf is going to be the last area I'll comment on today.

  • We're very pleased with our progress and market share improvement over the last couple of years.

  • But this year was not our best in terms of profitability.

  • We were a little too aggressive in a downtrending market and performed poorly in terms of overall financial results.

  • That said, we're very enthusiastic about the upcoming year.

  • Tiger has launched his new four-piece ball with better than expected results, a strong apparel and footwear business continues, and some new club innovations that would be introduced in a Spring give us great confidence about our position long term.

  • By now, our satisfaction with fiscal year 2003 performance is probably evident.

  • We're extremely pleased and excited about our results.

  • Over 18 months ago, we had talked about what we saw then was a very challenging road ahead, and that was without all the surprises thrown in.

  • We've demonstrated our ability to execute the vision we laid out just over two years ago.

  • We have talked about this company in terms of becoming a great global company, no longer dependent on just a U.S. footwear business

  • Our international business exceeded the domestic business for the first time in our history, and it's just a start.

  • Fiscal year 2004 will bring us the women's World Cup, LANs Armstrong in his fifth attempt it to tour to France, the World Track and Field Championships, the World Swimming Championships where we'll launch Nike Swimwear, Rugby World Cup, the International Football tour that Mark mentioned this summer, along with the countless annual competitions around the world.

  • It will also be a run-up to an exciting summer next year, when the Athens Olympics and the European football championships hosted by the Nike sponsored Portugal national team.

  • We have a strong experienced management team in place, and great people throughout the world committed to growing the Nike business.

  • This year has been a challenging but rewarding one.

  • Next year should be flat out fun.

  • Now with that, we'll open it up for questions.

  • Thanks.

  • Operator

  • If you would like to ask a question at this time, you may press "*1" on your telephone keypad.

  • Your first question comes from Bob Drbul with Lehman Brothers.

  • Bob Drbul - Analyst

  • Good afternoon.

  • Hi.

  • I got to start with the U.S. futures number.

  • Can you elaborate a little bit more, maybe, around if you had any major cancellations, can you maybe give us some numbers on channel, maybe some numbers ex-footlocker, can you give us an idea sort of footwear versus apparel on the U.S. futures?

  • Charlie Denson - President, Nike Brand

  • Hi, Bob.

  • It's Charlie.

  • I'll take a couple whacks at the information, and some of that we'll have to get back to you on a more detailed perspective.

  • Let's just start with footwear and apparel first.

  • Relatively the same level of disappointment in both footwear and apparel, so the numbers are pretty equal with respect to the percentages that were released.

  • I think overall, ex-footlocker, our business is still up in the U.S. marketplace, and I don't have the specific number in front of me, but we feel pretty confident about where we're going is still.

  • I think we had expected to see a little bit more of a turnaround for holiday and are a little bit disappointed with this, but overall, we still look at the U.S. numbers for the year being up 2% in units and, you know, flat on total gross profit and feel very comfortable with where we're headed and our ability to execute the numbers going forward.

  • Bob Drbul - Analyst

  • Ok.

  • And then the second question, Don, on the other income line, the $31 million, can you -- what we've seen in terms of the trend, that number is higher than we've seen in the last few quarters, a little bit higher.

  • Can you discuss that?

  • And what should we expect going forward on that line now from a currency perspective?

  • Donald Blair - VP and CFO

  • Ok.

  • Well, let me answer the question by talking more broadly about currency, Bob, because you can't just look at one line item in the P&L.

  • So just to bring you up to date, as you recall, we hedge a lot of our exposures in advance, which means that we sometimes will take a loss on hedging instruments.

  • That shows up on the other income and expense line, but that's balanced by benefits up in the top of the P and L through translation of better results.

  • So the net impact, which we talked about for the year was about $13 million of positive benefit from translation year over year in fiscal 2003.

  • You can't just look at that other income and expense line.

  • So, really in terms of a net position, it was a little bit of an upside for us in 2003 and we're expecting it to be a little bit more of an upside in 2004, with but that one line will be a reflection of the impact of our hedging instruments.

  • Bob Drbul - Analyst

  • Ok.

  • Without risking prosecution, I'll turn it back to you.

  • Donald Blair - VP and CFO

  • Thank you, Bob.

  • Operator

  • Your next question comes from Virginia Genereux with Merrill Lynch.

  • Virginia Genereux - Analyst

  • Thank you.

  • Can you say, you used to elaborate a little bit on, you would say, I think, lastly, this was a couple of years ago that two-thirds of our business was in futures.

  • Can you say how much of your business now is not reflected in futures, and can you elaborate by region if possible?

  • That's one.

  • Donald Blair - VP and CFO

  • Overall, Virginia, it's about 25% of our business at this point is not on futures, and I would not be able to elaborate on that by region.

  • Charlie Denson - President, Nike Brand

  • Virginia, this is Charlie.

  • It is a seasonal number that will vary from season to season as well obviously.

  • Virginia Genereux - Analyst

  • Ok.

  • Ok.

  • Thank you.

  • And then let me ask you all too secondly if compares -- you're saying compares, you think will be easier in the back half of fiscal 2004, and that's where you expect more of the growth, the earnings growth.

  • Won't you be spending more than maybe against European Soccer Championships and the Olympics?

  • I was feeling like this year, for May, you had sort of the easier World Cup spend compares in May and August and then that you might be needing to spend more as you head into next summer?

  • Donald Blair - VP and CFO

  • Well, there will be some demand creation starting at the very end of this fiscal year, but most of that, Virginia, is going to fall into the next fiscal year.

  • So it's really not that significant an impact in fiscal 2004 for the World Cup -- or I'm sorry, the Olympics and the European championships.

  • The biggest impact really on the front half-back half comparisons has to do with the revenue line, and the two biggest components of that are that our U.S. distribution activities are going to have the most significant overlap period in the first half, so we're up against tougher comparisons in the first half in the U.S. footwear business, and then the second element is the European supply chain implementation in fiscal 2003, in which we've pulled revenue forward from Q3 into Q2.

  • So our toughest revenue comparisons were in the first half, we think it's going to get easier in the second half, and that's how we thinks profits are going to fall out that way.

  • Virginia Genereux - Analyst

  • Thanks a lot.

  • Operator

  • Your next question comes from Jeff Edelman with UBS.

  • Jeffrey Edelman - Analyst

  • Thank you.

  • Can you guys talk a little bit about the average price per unit in the futures over the next six months?

  • Does it show any improvement or stabilization?

  • Mark Parker - President, Nike Brand

  • This is Mark.

  • I'll respond to that question.

  • Actually during the futures period, we're seeing the average price stabilize, in fact, at the back half of the futures period, we're seeing some signs of average price coming back up again in the USA particularly, and then average price has definitely been on the higher side outside the U.S.

  • But in the USA, we're seeing stabilization and, in fact, improvement.

  • Again, as you look toward the latter half of that six-month futures period.

  • Jeffrey Edelman - Analyst

  • Secondly, a lot of the retailers have been very enthusiastic about the socks at $99.

  • I guess out of curiosity, have you been able to maintain -- cost out of the product or is this a different product than what you initiated with originally to be able to bring the price down so much?

  • Mark Parker - President, Nike Brand

  • Performance-wise, we haven't compromised the product.

  • As we mentioned in the prepared remarks, we've made a major effort to manage better manage our product costs, and we've seen some good reduction on product cost that is have helped the margins, and Shox is a good example of that.

  • So the technology is real authentic Shox technology, but it's really the pricing there is really a factor of really watching the product cost and working with our factories to get the price down there so we can -- without affecting our margins.

  • Jeffrey Edelman - Analyst

  • Okay.

  • Thank you.

  • Operator

  • Your next question comes from Brian McGough with Morgan Stanley.

  • Brian McGough - Analyst

  • Great.

  • Thanks a lot.

  • I have a couple questions.

  • One is that there's been a lot of chatter out there recently as it relates to a shift over to brown shoe.

  • I think it's way overdone personally, but I was hoping you could give us your take on what the incremental changes have been out there on the margin in the footwear space and how that might be impacting your orders, and then secondly, as you mentioned, you endorsed a couple of high profile athletes this past quarter, and I'm wondering which of them were actually fourth quarter events to the SG&A line and which are first quarter events, and were there any kind of up-front payments that we saw in this past quarter's number?

  • Thanks.

  • Mark Parker - President, Nike Brand

  • Let me take the brown shoe part.

  • This is Mark again.

  • We have heard some of the chatter as well, and I also feel we'd agree that it's overstated.

  • In fact.

  • We're not seeing this trend, this shift.

  • There is a shift as you well know toward this more active lifestyle sport influenced active lifestyle product, and. we feel we're well positioned to take advantage of that trend.

  • In fact, that trend is influencing some of what we're doing on the performance side.

  • As I mentioned, we see a great relationship between performance and active life, but we don't see any major shift toward, quote-unquote, brown shoe.

  • It's really more of a continued excitement around the active life, you know, retro-classic-type product.

  • As you know, this is one of the fastest-growing segments of the industry as well for Nike.

  • Donald Blair - VP and CFO

  • Brian, as far as the sports marketing commitments, there wasn't any impact in the fourth quarter.

  • Brian McGough - Analyst

  • So are there any up-front on one-time payments to start this contract off that we might see in 1-Q?

  • Donald Blair - VP and CFO

  • First of all, we don't talk about individual contracts.

  • But our accounting for sports marketing contracts normally would spread the cost of the contract over the life of the contract.

  • So unless it was an unusual circumstance, you wouldn't see a big up-front slug.

  • Brian McGough - Analyst

  • Ok.

  • Thanks, Tom.

  • Operator

  • Your next question comes from John Shanley with Wells Fargo.

  • John Shanley - Analyst

  • Good afternoon.

  • Charlie, I wonder if you could clarify your comments on the U.S. futures a little bit more for us.

  • Were the U.S. futures excluding Foot Locker down in the 10% range or were they considerably better than that?

  • And also what's happening with apparel?

  • I thought that was one of your growth strategies.

  • Is there something going on in terms of a fashion shift or something that's causing retailers to shy away from placing orders of the magnitude you just described to us?

  • I wonder if you can just give us that, and I've got one other follow-up question.

  • Charlie Denson - President, Nike Brand

  • Ok, John.

  • In fact, I think I might have said something, but the futures orders ex-Foot Locker were up, I think, 3% or 4%.

  • We'd have to double-check the number.

  • But we were up again, one of the reasons why we feel confident with our distribution policy and where we're headed is both the results from this year, the profitability of the business and the improvement in our presentation at retail and the overall improvement of our profitability of the brand throughout the industry.

  • And we're also starting to see an average price increase, I think, as Mark alluded to earlier.

  • So we feel really good about the health of our U.S. footwear business.

  • I think, you know, with respect to your question around apparel, we are a little disappointed with our apparel futures.

  • I think two reasons.

  • The first one is probably a cause of our own delivery issues that we talked about over the last two calls.

  • We feel very confident we've got them fixed, but I think as you know, the retailers are going to want to see that first before they believe us, and I think we're going to be able to satisfy that curiosity and we're really looking forward to the second half of the year with respect to apparel.

  • And then I think some of the pieces in -- some of the different categories within the apparel line, admittedly we may not have been as strong as we wanted to be, and we've just come out of sales meetings for the springtime period and are feeling very confident about our apparel business going forward.

  • John Shanley - Analyst

  • So it's more internal rather than seeing a shift within the overall market for athletic apparel; is that correct?

  • Charlie Denson - President, Nike Brand

  • Yeah, I think so.

  • That's the way I feel about it certainly, and I think Mindy Grossman in our apparel division in the U.S. would certainly reflect that attitude as well.

  • John Shanley - Analyst

  • Ok, great.

  • And then Charlie, you gave us the numbers on what's happening in a couple European countries.

  • I wonder if you can talk about some of the three big guys.

  • What's going on in Germany, UK and Italy?

  • Are you gaining, holding your own or what's happening there in terms of marketing position?

  • Charlie Denson - President, Nike Brand

  • You know, from a share position, we're holding our own.

  • We're seeing some deflationary numbers coming out of the entire UK market.

  • We've got some retail consolidation that continues to go on, the JD merger with Firstsport.

  • I think it's still working itself out, JJB is working their issues out as well with their own inventory problems, and so we've seen a little bit of consolidation there, so from a share standpoint, we feel pretty confident that we're maintaining and in fact in some cases even gaining share despite the loss of some of the revenue growth.

  • It's been a great growth market for us for many, many years, as you well know.

  • We think that's starting to subside and stabilize, and so like I said in my prepared remarks, we're starting to see some first indications from a positive standpoint that are making us feel better.

  • Italy, we're starting to feel a lot better about and are actually starting to see a pretty strong trend line on our Italian futures, and feel like we've got our self back in the right position with respect to our product line to be much more competitive in the Italian market, so, I'm pretty excited right now about Italy going forward.

  • John Shanley - Analyst

  • And Germany?

  • Charlie Denson - President, Nike Brand

  • And Germany, we're holding our own.

  • It's the competition's backyard.

  • They outnumber us about 5-1 and we're playing a pretty good game there.

  • We're not losing any share.

  • It's not growing right now the way we think it can, ultimately long term.

  • We're looking forward to World Cup 06, and Germany will certainly be the battle ground, you know, as we get closer to that World Cup tournament.

  • John Shanley - Analyst

  • Super.

  • Thanks a lot.

  • Appreciate it.

  • Charlie Denson - President, Nike Brand

  • Thank you.

  • Operator

  • Your next question comes from Margaret Mager with Goldman Sachs.

  • Margaret Mager - Analyst

  • Hi.

  • How are you?

  • Charlie Denson - President, Nike Brand

  • Hi, Margaret.

  • Margaret Mager - Analyst

  • Ok.

  • It's good 03 but it's always what do you do for me tomorrow, right?

  • My questions are a couple of things.

  • Charlie Denson - President, Nike Brand

  • First of all, I guess I kind of have three but maybe you can answer them really fast.

  • One is, what should we be thinking about U.S. growth in the first half?

  • I know you have the outlet stores that can offset the futures orders so should we be thinking down (inaudible) single digit for the U.S., and then you can -- obviously making that up internationally.

  • With regard to your rollout plans for your new endorsement athletes, market share, one of you alluded to the fact that they're not in the futures orders there.

  • What are in the rollout plans there, and could they impact the holiday futures orders next time you report?

  • And with regard to one other comment you made on the value channel being oversupplied, excess inventory, not Nike, can you elaborate on that?

  • First of all, what kind of customers are we talking about, Kohl's and Penney's and just help us understand the assets and inventory comments.

  • Thanks.

  • Let me speak first to the futures and the revenue trends, Margaret.

  • I'd rather not get into this with specific business units.

  • There's a lot of volatility if you look at it that way.

  • But I think generally with respect to the overall futures number of 4.4%, we would expect that revenues would be in the mid-single digit, a couple of the things that are driving some differences there.

  • Last year in the first and second quarter, particularly the second quarter, we had some delivery issues which we've talked about quite a bit and we also had some related to port strikes, so as a result of that, we had some fairly high cancellation numbers last year versus what we would certainly expect to see this year, so I think we'll get a little bit of a pickup there on revenue, but I think mid single digit is probably where we'll be on revenue in the first half, and, you know, as I say, cancellations is one of the big differences between futures and revenue.

  • Margaret Mager - Analyst

  • Ok.

  • Charlie Denson - President, Nike Brand

  • Margaret, this is Charlie.

  • Congratulations on asking three questions in the space of one and avoiding Ms. Catlett's wrath.

  • Pamela Catlett - Director, IR

  • I want you to know as one of Margaret's competitors that she will be punished.

  • Margaret Mager - Analyst

  • If we talk really fast, we can get more done.

  • Charlie Denson - President, Nike Brand

  • So for the sports marketing impact, because of the timing of the signings and obviously with the draft tonight, it appears to be that we know where most of the players will be beginning this season, but we will really look to the second half of the year to unveil some of the product work and the advertising work that we're working on right now.

  • So I don't anticipate seeing any impact on the first half of the year.

  • With respect to the value discussion, it's really the Kohls, the J.C.

  • Pennies, the Sears of the world where consumer spending has affected their overall inventory levels a little bit, and we're seeing that impacting us with respect to our futures orders and our discussions with them overall.

  • As I said, though, we feel very good about our inventory levels.

  • We've talked about this in the past, we've not been up a high percentage with this group over the last couple of years, and so we do not have a lot of exposure here, but it is inhibiting some of our growth plans going forward.

  • Margaret Mager - Analyst

  • Do you think -- are you saying it's athletic inventory that's out that's piling up or is it just inventory in general and so retailers have to make tradeoffs in their (inaudible) could be completely not related to athletic?

  • Charlie Denson - President, Nike Brand

  • I think it's a little bit of both.

  • Margaret Mager - Analyst

  • Ok.

  • That's helpful.

  • Thank you.

  • Operator

  • Your next question comes from Noelle Grainger with J.P.

  • Morgan Chase.

  • Noelle V Grainger - Analyst

  • I'll behave.

  • Pamela Catlett - Director, IR

  • Thank you.

  • Noelle V Grainger - Analyst

  • Two questions.

  • The first is on your relationship with Foot Locker, I guess maybe relative to your expectation, kind of coming into the period, what's changed, and, you know, what's your perspective now in terms of when do you feel like this business stabilizes?

  • I'll leave it up to you in terms of how much you might want to quantify it.

  • That's my first question.

  • Charlie Denson - President, Nike Brand

  • Hi, Noelle.

  • This is Charlie.

  • Really nothing's changed.

  • We're status quo.

  • As we've said time and time again, I think it's not really a Foot Locker conversation, it's in a broader sense a U.S. distribution strategy shift, and I would just reiterate with our comfort levels with both, you know, brand momentum and presentation in the marketplace, coupled with the overall profitability of the U.S. business that we're seeing, we're very comfortable with where we're going.

  • Noelle V Grainger - Analyst

  • So what you're saying is that your business is continuing to decline with them, right?

  • Charlie Denson - President, Nike Brand

  • It is right now, at least that's what we're seeing compared to what we anticipated right now.

  • Noelle V Grainger - Analyst

  • And is there any visibility on the horizon that it is going to stabilize?

  • Charlie Denson - President, Nike Brand

  • Well, not really any visibility other than, you know, we are in ongoing conversations with them all the time and, you know, we certainly haven't accepted any futures orders for spring yet, so we aren't anticipating anything any further than that.

  • Noelle V Grainger - Analyst

  • Ok.

  • And my second question is also related to the futures.

  • Is there any significant change in the cadence of the U.S. futures growth over the course of the period?

  • Did it actually decelerate?

  • Charlie Denson - President, Nike Brand

  • Yes, the first quarter gross is actually a touch higher than the second quarter.

  • Noelle V Grainger - Analyst

  • And what about on an ex-footlocker basis?

  • Charlie Denson - President, Nike Brand

  • Don't have that number.

  • Pamela Catlett - Director, IR

  • Couldn't say.

  • Noelle V Grainger - Analyst

  • Ok.

  • Thanks a lot.

  • Operator

  • Your next question comes from Robby Holme from Bank of America Securities.

  • Robby Holme - Analyst

  • Thanks.

  • Actually just two follow-ups on questions other people asked.

  • The first one, a follow-up on Brian's question, can you just comment on demand creation expense for fiscal 04 and how it should trend versus 03, you know, in relation to the endorsement agreements that you guys have signed and whether there will be offsets on other things in marketing expense to keep it at certain levels as a percent of sales?

  • And the other question, I'm still a little confused on the apparel futures and how it -- you know, I kind of understand the footwear futures with Foot Locker, but can you tell us a little bit more about apparel and the timing of when you think those futures orders should improve on a relative basis to what you guys have just put out today?

  • Donald Blair - VP and CFO

  • With respect to the demand creation, the way we look at this, we pretty consistently spent around 11%, a little under that, over the last several years on demand creation, and that's pretty much where we expected to be going forward.

  • These new signings are not -- you should not look at these as add-ons to the rest of the demand creation spend.

  • I think what we've done pretty well over the last several years is really deploy our demand creation spending against the growth initiatives that are driving the business.

  • So for example, football in international zones, where we supported historically and we are having up little bit now in basketball because we have some exciting prospects there.

  • Charlie Denson - President, Nike Brand

  • This is Charlie.

  • The other thing, I'll take the apparel futures.

  • As I said before, we're excited about the spring line.

  • We think -- well, we know we've got our delivery issues addressed, and we're already seeing an improved delivery environment right now for the retailers here in the U.S., so we think both of those impact or factors will take effect for spring, and we're pretty confident for spring apparel futures right now.

  • So we're trying to quantify, it is a tough thing to do, just like we talked about the Foot Locker numbers, we don't have any real visibility into that just yet.

  • Robby Holme - Analyst

  • And there was no link between the futures disappointment in footwear and apparel?

  • Charlie Denson - President, Nike Brand

  • No.

  • I don't think so.

  • Robby Holme - Analyst

  • Two totally separate issues.

  • Charlie Denson - President, Nike Brand

  • Yes.

  • Robby Holme - Analyst

  • Right.

  • Thanks a lot guys.

  • Charlie Denson - President, Nike Brand

  • We're going to do one more question and then we're going to need to wrap up.

  • Operator

  • Your final question comes from Dennis Rosenberg with CSFB.

  • Dennis Rosenberg - Analyst

  • I wasn't sure if I was going to make it.

  • Pamela Catlett - Director, IR

  • You squeezed in, Dennis.

  • Dennis Rosenberg - Analyst

  • Hi guys.

  • First question is, I assume when you were talking about mid single digit growth in the first half, you're talking about company wide, not the U.S.

  • And if that is the case, why should we not be concerned with about a 4% increase in U.S. inventories going into a period of likely lower sales?

  • Charlie Denson - President, Nike Brand

  • Well, first of all, I am talking about corporate revenue numbers in the mid single digits, and with respect to the inventory, the point I made earlier is we made a conscious decision to accelerate the delivery of fall product, and that's really been touched on a couple of times in the call today.

  • Last year we didn't deliver particularly well, a combination of the port strike and some of the issues around apparel sourcing, so as a result, we made a decision that we were going to deliver better this year and we pulled in the fall product a little bit earlier.

  • So if you look at our inventory levels in the U.S., a significantly larger portion of the inventory is fall product as opposed to spring or summer product, so we're not concerned about the freshness of the inventory.

  • It just was a decision made to serve our customers better.

  • Dennis Rosenberg - Analyst

  • Ok.

  • And you commented about mid single digit top line in the first half.

  • What we expect in terms of margin comparisons in the first half?

  • Charlie Denson - President, Nike Brand

  • Well, I think that we're going to get some benefit from the Euro.

  • We do have some currencies that are actually on the negative side of the ledger, but obviously not as large as the Euro, so we do expect some benefit there.

  • And, you know, I think that as Mark talked about, we've done Some real good things on the fundamental product side of the equation, which I think should also boost margins.

  • So I expect them to be better 2004 than 2003, and I think the first couple of quarters will be true of that as well.

  • Dennis Rosenberg - Analyst

  • Does that include improved operating expense ratios or just on better gross margin?

  • Mark Parker - President, Nike Brand

  • I'm talking about the gross margin.

  • Dennis Rosenberg - Analyst

  • What about SG&A?

  • Mark Parker - President, Nike Brand

  • Well, at this point, Dennis, I'm not sure exactly how that's going to fall out.

  • I think for the full year, as I said, we expect to get leverage out of the year, but at this point, I'd rather not give you a number for the first couple of quarters.

  • Dennis Rosenberg - Analyst

  • Let me simplify it then.

  • It's still the same question.

  • Do you expect first and second quarter earnings to be up year over year?

  • Mark Parker - President, Nike Brand

  • Yes, I do.

  • Dennis Rosenberg - Analyst

  • Okay.

  • Thank you.

  • Pamela Catlett - Director, IR

  • All right.

  • Thank you, Dennis.

  • Thank you, everyone.

  • We will talk to you soon.

  • Operator

  • Thank you for participating in Today's Teleconference.

  • You may now disconnect.