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Operator
Hello, ladies and gentlemen.
Thank you for standing by for NIO Inc.'s Fourth Quarter 2020 Earnings Conference Call.
(Operator Instructions) Today's conference call is being recorded.
I will now turn the call over to your host, Ms. [Eve Tang] from Capital Markets and Investor Relations.
Please go ahead, Eve.
Eve Tang
Good morning, and good evening, everyone.
Welcome to NIO's Fourth Quarter 2020 Earnings Conference Call.
The company's financial and operating results were published in the press release earlier today and are posted at the company's IR website.
On today's call, we have Mr. William Li, Founder, Chairman of the Board and Chief Executive Officer; Mr. Steven Feng, Chief Financial Officer; Mr. Stanley Qu, VP of Finance; and Ms. Jade Wei, AVP of Capital Markets and Investor Relations.
Before we continue, please be kindly reminded that today's discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve inherent risks and uncertainties.
As such, the company's actual results may be materially different from the views expressed today.
Further information regarding risks and uncertainties is included in certain filings of the company with the U.S. Securities and Exchange Commission.
The company does not assume any obligation to update any forward-looking statements, except as required under applicable law.
Please also note that NIO's earnings press release and this conference call include discussions of unaudited GAAP financial information as well as unaudited non-GAAP financial measures.
Please refer to NIO's press release, which contains a reconciliation of the unaudited non-GAAP measures to comparable GAAP measures.
With that, I will now turn the call over to our CEO, Mr. William Li.
William, please go ahead.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Hello, everyone.
Thank you for joining NIO's 2020 Q4 Earnings Call.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] In the fourth quarter of 2020, NIO delivered 17,353 ES8s, ES6s and EC6s representing a strong growth of 111% year-over-year and 42% quarter-over-quarter.
The cumulative deliveries of 2020 reached 43,728, representing a strong growth of 113% over 2019.
We achieved a historic monthly delivery of 7,225 vehicles in January 2021 and a resilient delivery of 5,578 vehicles in February 2021, representing strong 352% and 689% year-over-year growth, respectively.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] In 2020, all 3 new models have achieved exceptional performance in the market.
ES6 has been the best-selling electric SUV in China for the full year of 2020.
ES8 has reached the #1 in sales in 2020 in the premium electric SUV segment, priced above RMB 400,000 in China.
EC6 has ranked at the top in the premium coupe SUV segment for 3 consecutive months in China starting from November 2020, backed by the top-notch quality -- product quality and service.
NIO has gained growing positive recognition and feedback from users and the industry.
In the China Insurance Automotive Safety Index published in January 2021, EC6 achieved the best safety rating among all models tested by C-IASI in 2020.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Supported by competitive product offerings, outstanding services and innovative business models, we have won increasing user recognition, and expect the overall deliveries in the first quarter of 2021 to reach 20,000 to 20,500 vehicles.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] In terms of gross margin, driven by steadily increasing delivery, stable average selling price and improving material cost and manufacturing efficiency, our vehicle gross margin in Q4 reached 17.2%.
Moreover, benefited from the new energy credit revenue, the overall gross margin has also increased to 17.2%.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] NIO has continued to achieve positive cash flow from operating activities in the fourth quarter and the full year of 2020.
In all aspects, NIO's operational efficiency and overall system efficiency have significantly improved in 2020.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Next, I would like to share with you some key tasks of the company.
William Li - Founder, Chairman & CEO
(foreign language)
Unidentified Company Representative
[Interpreted] At the NIO Day, on January 9, 2020 -- or actually 2021, we launched the ET7, our first flagship sedan based on the NIO technology platform 2.0, NT2.
With its class-leading dimensions, breakthrough exterior, sophisticated interior, efficient powertrain, immersive digital cockpit and industry-leading autonomous driving capabilities, ET7 has received remarkable feedback from users, media and the industry.
Its order performance has also exceeded our expectations.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Based on NIO's in-house full stack autonomous driving technology platform, ET7 will be equipped with NAD, NIO Autonomous Driving, consisting of NIO Aquila Super Sensing and NIO Adam Super Computing.
NIO Aquila Super Sensing system has 33 high-performance sensing units, including 11 8-megapixel high-resolution cameras and 1 high-resolution LiDAR with a detection range of 500 meters.
The computing power of NIO Adam is up to 1,016 tops.
The sensor suite and the computing power of NAD far surpasse other competitors, and will expedite the mass production progress of the autonomous-driving industry.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] NAD will provide a safer and more relaxing AD experience from point A to point B, gradually covering highway, urban, parking, charging, swapping and other use cases to free up time and reduce accidents.
In addition, NIO NAD will be the first AD system offered through a monthly subscription service or AD as a Service, so more people can try out and enjoy NIO NAD.
William Li - Founder, Chairman & CEO
(foreign language)
Unidentified Company Representative
[Interpreted] We have also launched the Power Swap Station 2.0 at the NIO Day, which enjoys much lower cost and the 3 times higher service capacity compared with the first generation.
In addition, we have launched the 150-kilowatt-hour battery pack, which boasts 50% energy density improvement and can significantly extend the driving range of all NIO models.
With the 150-kilowatt-hour battery pack, the NEDC range of ET7 can reach over 1,000 kilometers.
Under NIO's services system, every user can choose to upgrade to different battery packs on demand.
William Li - Founder, Chairman & CEO
(foreign language)
Unidentified Company Representative
[Interpreted] NIO is devoted to building an innovative model of battery vehicle separation and battery subscription with chargeable, swappable, upgradable batteries as well as providing holistic power solutions to users.
Along with the growing user base and expanding battery offerings, more and more users opt for Battery as a Service, BaaS.
In February 2021, the take rate of BaaS among new orders has reached 55%.
We believe BaaS and NIO's holistic charging and swapping service system can accelerate the conversion from ICEs to BEVs.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] The continuous development and the research of new products and technologies is the cornerstone of sustainable development.
NIO will decisively step up our R&D investment and speed up the development and production of core technologies and new products.
In 2021, our R&D investment is expected to double and reach around RMB 5 billion.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Our production capacity has reached 7,500 units in January.
Our partner JAC has already kicked off further production capacity expansion in the Hefei plant and plans to expand the annual production capacity to 150,000 units under 1 shift and 300,000 units under 2 shifts to prepare for the production of ET7 and future products.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] In February 2021, NIO entered into a further collaboration framework agreement with the Hefei government to jointly plan and build the Xinqiao Smart Electric Vehicle Industrial Park including R&D and manufacturing, pilot demonstration and industrial supporting services, and build a world-class smart electric vehicle industry cluster with a full-fledged industry value chain.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] With regards to the sales and the service network, we now have 23 NIO Houses and 203 NIO Spaces covering 121 cities in China.
In light of the continued contribution of the off-line spaces towards brand awareness, order growth and user community operations, we plan to open 20 new NIO Houses and 120 new NIO Spaces in 2021 to further expand the network coverage, leverage NIO's competitive edges of direct sales, consolidating both online and off-line traffic as well as improve the user experience and the efficiency of the overall sales process.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] NIO has built 191 swap stations in 76 cities.
Starting from the second quarter of this year, we will gradually deploy the Power Swap Station 2.0, which offers better experience with lower cost.
Our target in 2021 is to ramp up to at least 500 Power Swap Stations in total.
Moreover, we will step up our efforts in building our supercharging network and destination chargers.
We currently have 127 power charger stations and over 1,700 destination chargers, which will reach 600 and 15,000, respectively, by the end of 2021.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] While the user base grows, the operational efficiency of NIO's aftersales service system is also improving.
We now have 31 NIO services centers and 158 authorized service centers.
To deliver better service experience to users, we will expand our aftersales service network to further optimize our aftersales service system.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] NIO aims to build a community starting with smart EVs where we share joy and grow together with users.
The live broadcast of the NIO Day 2020 held on January 9, 2021, has attracted near 100 million views.
At the NIO Day, we launched the Blue Point Plan and became the world's first auto company to help users to certify emission reductions and trade carbon credits.
In 2021, the second user council of the NIO User Trust has decided to focus their work this year on user care, industry subcommunities, public welfare and environmental protection.
The constant support of our users is the constant force to drive us to always move forward.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] 2020 is an important milestone on the development journey of NIO.
With the users' support and the team's efforts, the company's overall operations are back on track and have entered into a rapid development stage.
As a startup, we will stay true to our original mission, continue to make a decisive and efficient investments in the R&D of new products and core technologies, and further expand the charging and swapping network and the aftersales service network to provide the best holistic experience to NIO users.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] As always, thank you for your support.
With that, I will now turn the call over to Steven to provide financial details for the quarter.
Steven, please go ahead.
Wei Feng - CFO
Thank you, William.
I will now go over our key financial results for the fourth quarter of 2020.
And to be mindful of the length of this call, I encourage listeners to refer to our earnings press release, which is posted online for additional details.
Our total revenues in the fourth quarter were RMB 6.64 billion or USD 1.02 billion, representing an increase of 133.2% year-over-year, and an increase of 46.7% quarter-over-quarter.
Our total revenues are made of 2 parts, vehicle sales and other sales.
Vehicle sales in the fourth quarter were RMB 6.17 billion or USD 946.2 million, accounting for 93% of total revenues in this quarter.
It represented an increase of 130% year-over-year, an increase of 44.7% quarter-over-quarter.
The increase in vehicle sales year-over-year was primarily due to higher deliveries achieved from more product offerings and the expansion of our sales network through the continued launch of NIO Spaces in 2020.
Other sales in the fourth quarter were RMB 467 million or USD 71.6 million, representing an increase of 184.1% year-over-year, and increase of 80.2% quarter-over-quarter.
The increase in other sales year-over-year was mainly attributed to sales of automotive regulatory credits as well as the increased revenues derived from the home chargers installed and accessories sold in line with incremental vehicle sales.
Cost of sales in the fourth quarter was RMB 5.50 billion or USD 842.8 million, representing an increase of 77.3% year-over-year and increase of 39.6% quarter-over-quarter.
The increase in cost of sales year-over-year was mainly driven by the increase of delivery volume in the fourth quarter of 2020.
Gross profit in the fourth quarter was RMB 1.14 billion or USD 175 million, representing an increase of RMB 1.40 billion from the fourth quarter of 2019 and an increase of RMB 556.1 million from the third quarter of 2020.
The increase in gross profit was mainly contributed by the increased vehicle sales and increased vehicle margin.
Gross margin in the fourth quarter was 17.2% compared with negative 8.9% in the same quarter of 2019 and 12.9% in the third quarter of 2020.
The increase of gross margin was mainly driven by the increase of vehicle margin in the fourth quarter of 2020.
More specifically, vehicle margin in the fourth quarter was 17.2% compared with negative 6.0% in the same quarter of 2019 and 14.5% in the third quarter of 2020.
The increase of vehicle margin was mainly driven by the increase of vehicle deliveries as well as the decrease in purchase price of certain production materials.
R&D expenses in the fourth quarter were RMB 829.4 million or USD 127.1 million representing a decrease of 19.2% year-over-year, and an increase of 40.4% quarter-over-quarter.
The decrease in R&D expenses year-over-year was caused by the decrease of R&D expenses related to the EC6, which came to mass production in September 2020, and the company's overall cost-saving efforts and improved operational efficiency in R&D functions.
SG&A expenses in the fourth quarter were RMB 1.2 billion or USD 185.0 million, representing a decrease of 21.9% year-over-year, an increase of 28.3% quarter-over-quarter.
The decrease in SG&A expenses year-over-year was primarily driven by the company's overall cost-saving efforts and improved operational efficiency.
Loss from operations in the fourth quarter was RMB 931.4 million or USD 142.7 million, representing a decrease of 67% year-over-year and a decrease of 1.5% quarter-over-quarter.
Share-based compensation expenses in the fourth quarter were RMB 60.2 million or USD 9.2 million, representing an increase of 17.6% year-over-year, an increase of 22.3% quarter-over-quarter.
The increase in share-based compensation expenses year-over-year was primarily attributed to the incremental options granted with relatively higher grant date fair values to the increased share price.
Net loss in the fourth quarter was RMB 1.39 billion or USD 212.8 million, representing a decrease of 51.5% year-over-year, an increase of 32.6% quarter-over-quarter.
The increase in net loss quarter-over-quarter was primarily attributed to the unrealized foreign exchange losses derived from the depreciation of US dollar cash balance held by domestic entities with functional currency of RMB in the fourth quarter of 2020.
Net loss attributable to NIO's ordinary shareholders in the fourth quarter was RMB 1.49 billion or USD 228.7 million, representing a decrease of 48.4% year-over-year, an increase of 25.6% quarter-over-quarter.
Basic and diluted net loss per ADS in the fourth quarter were both RMB 1.05 or $0.16 per ADS.
Excluding share-based compensation expenses and accretion on redeemable noncontrolling changes to redemption value, non-GAAP adjusted basic and diluted net loss per ADS were both RMB 0.93 or $0.14 per ADS.
Our balance of cash and cash equivalents, restricted cash and short-term investment was RMB 42.5 billion or USD 6.5 billion as of December 31, 2020.
Additionally, we achieved positive cash flow from operating activities for the full year of 2020.
And now for business outlook.
As William mentioned, for the first quarter of 2021, the company expects deliveries to be between 20,000 and 20,500 vehicles, representing increase of approximately 421% to 434% from the same quarter of 2020, and an increase of approximately 15% to 18% from the fourth quarter of 2020.
The company also expects that total revenues of the first quarter of 2021 to be between RMB 7.38 billion and RMB 7.56 billion, or between USD 1.13 billion and USD 1.16 billion.
This would represent an increase of approximately 438% to 451% from the same quarter of 2020, and an increase of approximately 11.2% to 13.8% from the fourth quarter of 2020.
This business outlook reflects the company's current and preliminary view on the business situation and market condition, which is subject to change.
Now this concludes our prepared remarks.
I will now turn the call over to operator to process our Q&A session.
Operator
(Operator Instructions) Your first question comes from Edison Yu from Deutsche Bank.
Edison Yu - Research Analyst
So first question I wanted to ask is on NIO's focus in the premium market.
It seems you're very focused on that, and that's not going to change.
Would you consider developing another brand to go after the mass market or more mid-tier market?
The second question is about the international expansion.
You've indicated that you'll enter Europe later this year.
I'm wondering what kind of sales volume would you expect in the longer term.
And in relation to that, there's a lot of speculation from the press lately that NIO is getting much more serious about getting to the U.S. Could you share your latest thoughts about that?
And I'll translate that down.
(foreign language)
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Edison, for your questions.
Of course, it's possible for us to enter the U.S. -- to enter the mass market.
The NIO brand is going to focus on the premium market.
Simply speaking, NIO brand is not going to enter the mass market.
But in the past few years, we have already tried different approaches to enter the mass market.
For example, we established joint ventures through investments with GAC and Changan.
Previously, our shareholding in those joint ventures is around or over 40%.
And now our shareholding has reduced to 5%.
This gives us more flexibility and possibilities to try different approaches to enter the mass market.
And we would like to be more active to do this.
This is going to be part of our long-term strategy.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Regarding the second question of the international markets or the global markets, starting from this year, we are going to enter the Europe markets.
We will build our own sales and service network in the European market.
Right now, we have already kicked off the preparations regarding the team setup, products and the sales and service network building, basically covering all aspects for our operations in Europe.
This is going to be part of the long-term strategy for us to enter the global market.
So we need to be patient.
In the long run, of course, we would like to achieve significant shares in important major markets in the global arena.
But it will require a lot of effort and time to do this.
Starting from day 1, we have our R&D operations and other operations in different regions and countries.
But we understand the sales and the service is going to be more complicated if we decide to enter different regions and the countries.
Regarding the U.S. market question, we have already kicked off the research about the U.S. market entry at a very early stage.
We have studied about the possible business models, strategies and the different approaches about how should we enter the U.S. market.
But this will require lots of patience, and we would like to do this step by step.
Operator
Your next question comes from Ming-Hsun Lee from Bank of America Securities.
Ming-Hsun Lee - Research Analyst
So my first question is regarding the margin improvement in the fourth quarter.
If I adjust the contribution from the credit sales, the gross margin of the company is around 15.7% in this quarter, still improved a lot from last quarter.
So could you give us some breakdown regarding margin improvement?
For example, like ASP improvement in the quarter, Bom cost improvement in this quarter.
Besides could you also elaborate more regarding on the battery supply and also the chip supply.
Recently, especially, we already see the company will postpone the battery upgrade for certain customers in June.
So could you elaborate more on this.
And the second question is also regarding on battery related because recently, we already see the upstream cost inflation.
So we are interested about the cost trend in 2021.
And also probably some rough gross margin guidance for this year.
William Li - Founder, Chairman & CEO
Thank you, Ming.
Stanley will answer the first question.
Stanley Qu - VP of Finance
Yes.
The vehicle gross margin increased from 14.5% to -- in Q3 to 17.2% in Q4.
It was mainly driven by more ES8 and EC6 with higher gross profit margin delivered.
And the material and manufacturing cost of vehicles slightly decreased.
And back to numbers, I think the selling price -- average selling price increase was 10,000 per unit.
And manufacturing costs and material costs slightly decreased.
And to the overall gross margin, we booked RMB 120 million EV credit sales in Q4.
The gross profit -- overall gross profit margin contribution was 1.8%.
That leads to the overall gross profit margin increase.
And regarding the gross profit margin guidance in 2021, what I can say is the margin in Q1 can also be slightly improved, but the trend not so large as much as in 2020.
And for the full year guidance, I think it's too early for us to give at this moment.
As for the battery and chip supply, let's go back to William.
William Li - Founder, Chairman & CEO
Yes.
Okay.
Thank you, Stanley.
(foreign language)
Eve Tang
[Interpreted] Thank you for your question.
Regarding the chip supply and the battery supply, of course, this has a very big impact on the overall supply chain.
This is also one of the constraints for us in the second quarter of this year.
Of course, right now, we have sufficient chip supply to support the normal production, but it's a changing time.
So the situation will evolve gradually.
For the second quarter of this year, we will still have some risks regarding the chip supply.
But starting from last year, our team has already kicked off the communication and the collaboration with our supply chain partners to secure the sourcing of the chip.
We even have some direct communications with the chip suppliers to make sure we have sufficient supplies of the chipset.
We believe for the second quarter, we should have the chip supply to meet our basic demand, but the risk is still quite high.
Regarding the battery supply, this is another constraint for our second quarter performance.
We do have some limited supplies regarding the 100-kilowatt-hour battery pack and other battery packs, which is actually less than our demand.
Because right now, the market is actually quite booming.
And for -- starting from July, we believe the battery supply should go back to the normal level and meet our demand.
So because of the constraints of the battery supply and the chipset supply, our production capacity will kind of be limited in the second quarter to around 7,500.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] For the battery cell cost, we believe the impact on us is not that big.
For this year, the cost of the battery will further reduce to some extent, but we believe it's not going to be on a large scale.
But the impact on us is quite limited because we have already locked the supply with our battery partners.
We're still a very important -- probably the most important customer for CATL.
So we have a very good pricing with CATL's batteries.
Operator
Your next question comes from Bin Wang from Crédit Suisse.
Bin Wang - China Auto Analyst
I have just one question about near-term EV sales because actually recently, we got different picture.
For example, your peers, they also have a pretty weak guidance.
However, this guidance seems to be surprised on the upside, especially the March has been reaching a new high for NIO.
We're also facing the competition from Tesla Model Y. Can -- we need -- therefore, what's happening in the near term on EV demand is still bad.
So it seems like it's quite confusing.
And meanwhile, you seem to be quite positive about second quarter, you guided about 7,500 per month.
Is that your guidance for second quarter?
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Bing, for your question.
Normally speaking, the first quarter of the year is the low season for the EV industry because of the subsidy and other policies.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Model Y has announced their pricing for the locally manufactured vehicle, but this is the normal strategy and the practice of Tesla.
Normally, they cut the price, and then they can boost the order backlog.
Our approach is quite different from Tesla because we would like to make sure we have a stable order performance instead of these ups and downs in the order backlog.
For us, we don't actually want to cut the price to boost the order backlog.
So it's quite different from Tesla.
We would like to focus on the service and the experience improvement as well as building a positive word-of-mouth reputation in the market because we do not want to cut the price.
Because of our strategy, we can achieve a very stable and solid pricing with our products, which will also help with our gross margin and the vehicle gross margin.
Just like I mentioned, in February, the BaaS take rate among the new orders has reached 55% and is growing every month.
So with our unique competitive edges and our long-term capabilities, we believe we should be able to secure a strong footing in the market instead of being affected by those short-term strategies and practices.
Operator
Your question comes from Tim Hsiao from Morgan Stanley.
Tim Hsiao - VP
Congratulations on your strong results and good guidance.
So I have 2 questions.
The first question is about vehicle sales this year because since our next model, ET7 won't kickstart deliveries until next year, how can NIO do meaningfully grow the vehicle sales in 2021?
And will there be any spec upgrades or major model facelift on top of the aggressive channel expansion plan and BaaS program?
My second question is about your comments on the NIO House.
Because I remember, like last you mentioned, NIO House might be less cost efficient.
So could you elaborate more about the key consideration when deciding to resume the deployment of NIO House?
And what would be the overall investment and additional operating expenses to scale up the coverage of the NIO House based on the current estimate?
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Tim, for your question.
We will start the delivery of the ET7 from the first quarter of 2022.
This means we will have a lot of preparations to do before the actual launch, especially in terms of autonomous driving technologies.
We will need to do sufficient testing and the development work for the autonomous driving technologies.
Starting from now to the delivery of ET7, we will mainly rely on 3 current products, including ES8, ES6 and EC6 for the sales performance.
Regarding the EC6, it's actually launched around September 2020.
And the all-new ES8 is launched around March 2020.
So for the ES6, it started the delivery from the second half of 2019.
So in terms of the product life cycle, we believe all the 3 models are quite competitive in the market compared with the gasoline cars and other EVs.
We believe before the launch of the NT 2.0, we do not need to have significant changes and facelift to our current 3 products.
But on the other hand, we would like to further expand our sales and service network.
China is a very big market.
So we will still have a lot of opportunities.
If we can further improve our infrastructure building, this can also help us to improve our sales performance.
Starting from this year to next year, before the launch of the NT 2.0, we will mainly focus on the sales and service network and experience improvement to improve our sales performance.
So we are quite confident that this should be able to help us to achieve our sales target.
At the same time, we also have Battery as a Service and the 100-kilowatt-hour battery pack delivery.
This is going to contribute to the conversion from ICE to BEVs.
We're witnessing the trend is accelerating from this conversion.
We believe our main competitors are the gasoline cars at the same pricing level that is around RMB 300,000 to RMB 400,000.
So in 2020, as you can see, Audi, BMW and Mercedes have achieved their sales to new highs, so it means that this is actually a very big market.
We believe our products are actually much better than their products.
So it means that we have a lot of opportunities.
We also do not have a very aggressive sales target because we're not going to sell hundreds of thousand vehicles in 1 year.
So we believe with our current sales target, we should have the confidence to achieve the objective.
William Li - Founder, Chairman & CEO
(foreign language).
Wei Feng - CFO
Tim, I would like to elaborate the reasons why we bring NIO House back and the cost efficiency of our NIO House.
I would like to remind you of the 3 key functions of the NIO House.
First, it helps us to convert these to orders and speed up the deployment, will enhance the brand awareness, increase our user touch points.
And second, NIO House also represents strong brand presence, increasing investment into brand communication will be conducive to the long-term benefits of our brand.
Third, NIO House is also very important for our user system and for our user community.
And also, on the other hand, we have accumulated rich experience in operating off-line stores and better control their site planning and cost, which significantly lowers the investment and operating cost per store.
To give you a rough number, the average store investment is just 40% of the original and the average rent and operating cost is just half of the original.
William Li - Founder, Chairman & CEO
Thank you, Tim.
Operator
Your next question comes from Nick Lai from JPMorgan.
Nick Lai - Head of Asia Auto Research
It's Nick from JPMorgan.
Great result.
Congratulations indeed.
So 2 simple questions.
First on NIO Autonomous Driving solution.
Yes, you mentioned that for the NIO ET7 model, which will be equipped with Adam Super Computer solution and Aquila Super Sensing capability, I wonder whether these 2 solutions will be used for other existing models such as EC -- ES6, EC6 and ES8?
And if so, how soon can we see this happening in the future?
And related to this question is, yes, is it fair for us to say that will broaden our monetization strategy beyond basic Battery as a Service and to a more and more AD as a Service in the future?
The second question is related to volume.
You just mentioned that 2Q monthly capacity or potential volume will be somewhere about 7,500.
But at the same time, you also mentioned that JAC is expanding capacity to 150,000 unit capacity on a single-shift basis.
So as we move into second half of the year and hopefully, the supply bottleneck on battery and the chip can be solved and how should we think about capacity -- or monthly production increase into second half?
And the second -- also related to volume question, you just mentioned ET7 backlog order is beyond -- is well above expectation.
What does that mean?
Is that means 20,000, 40,000 units?
Or anything -- any guidance would be appreciated.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Nick, for your question.
ET7 is the first model built on top of the NT 2.0.
Of course, all future models will be developed based on the NIO technology platform 2.0, but we're not going to kick off this work as soon as possible, but it's already in the pipeline.
For other products and the future models, we will leverage the latest technologies, and we will share more information with everyone regarding the product planning and the product portfolio at the right time.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] For the AD as a Service, so we believe this is the right direction because we believe in the future, all the AD services should be provided through the subscription model because it's going to benefit the users and from the technology point of view, it's also quite reasonable and feasible.
Compared with the ADAS business model, the AD as a Service business model is based on the installed base.
So it means that if one user's life cycle is 15 years.
Then within this 15 years, we should be able to generate revenue based on the Ad as a Service business model.
In this regard, we believe the AD as a Service business model is much better than the traditional ADAS business model.
If you look at the cloud service business, like Amazon, Google, Microsoft and other domestic players in China, we believe this AD as a Service subscription model is going to be a very good revenue stream for us.
That is why we are going to be quite decisive to promote this business model and the subscription model.
And from the Battery as a Service, so we have already learned a lot of experience and the confidence, and we believe this means that the user should be quite acceptable regarding the AD as a Service.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] For the AD as a Service, in a nutshell, we believe the take rate is going to be higher, and they can generate revenue throughout the user life cycle.
It's also going to be beneficial for the users.
And we believe it's also going to be a very good business model and it's going to be quite sustainable.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] I would like to provide more information regarding the production capacity.
We have already achieved 7,500-unit production capacity in January.
I would like to explain a little bit about the overall supply chain production capacity context because this covers both our own plants and the supply chain production capacity.
During the spring festival, the Hefei plant has already kicked off their production capacity ramp-up.
So we now have the capability to produce 10,000 units per month by having 2 shifts in some workshops.
However, just like I mentioned because of the constraints of the chipset supply and the battery supply, in the second quarter we may only be able to secure an overall supply chain production capacity of 7,500 units per month.
But starting from July, we expect to elevate the overall supply chain production capacity.
And just like I mentioned before, our partner, JAC has already kicked off their further production capacity expansion.
So it means that probably the annual production capacity is going to reach 150,000 units under 1 shift and 300,000 units under 2 shifts by the end of this year or the beginning of next year.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Another question is about the ET7 order performance.
Actually, ET7 was available for order on the NIO Day onn January 9, 2021.
The ET7 order backlog performance has exceeded all other models we have right now.
But we cannot disclose the specific information regarding the order backlog.
We would like to just focus on the delivery performance.
But overall speaking, regarding the pricing of the ET7, it's around RMB 448,000.
With this kind of pricing, we believe that ET7 has performed very well in terms of accumulating sufficient orders.
Operator
Your next question comes from Lei Wang from CICC.
Lei Wang - Associate
This is Wang Lei speaking from CICC.
I would say that's a very strong earnings report and a very strong first quarter guidance.
I have one follow-up question about the joint venture of ours.
William just mentioned 55% of the take rate.
Could you please inform what is the capital status of this joint venture?
And how many battery services this company can support theoretically?
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Lei, for your question.
Regarding the battery asset management company, we have already finished 2 rounds of financing.
Right now, we have 8 shareholders, including NIO.
We have already raised around RMB 1.44 billion.
Right now, many new investors have approached me and asked whether it's possible for them to invest in the battery asset management company.
At the same time, we also secured sufficient credit facilities from the bank for the battery asset management company.
As a very important player or a very important role in the Battery as a Service business model, the battery asset company has already secured sufficient cash to support this business model operation.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] But in terms of the penetration rates of the batteries among the Battery as a Service users, the delivery is going to be later compared with the orders because we have a make-to-order business model.
So first, we have a penetration rate in the order backlog, and then this will be gradually reflected in the delivery of the batteries to the vehicle -- to the users.
Operator
Our next question comes from Paul Gong from UBS.
Paul Gong - HK and China Autos Analyst
I have 2 questions.
The first one is related to the near-term sales.
Do you foresee the lower-tier cities increasingly to be the key focus for your expansion?
And how do you think about your expansion of network and your ideal mix of the sales into Tier 1, Tier 2 versus Tier 3 cities?
And do you foresee to gradually moving from Tier 1-focused into lower-tier cities in the next 12 months?
The second question is regarding the autonomous driving system development for the ET7.
Obviously, you have put a very redundant, a very powerful hardware on the vehicle.
And for those who choose not to subscribe the AD system, will you still put the same hardware on the vehicle?
Or will you choose to upgrade for the later stage when they choose to subscribe that?
And if you put such kind of redundant hardware, does that mean the costs tend to be higher and you strategically accept a lower margin on the car sales then try to monetize it through the subscription in the later service -- in the later life of the stage of the whole vehicle?
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Paul, for your question.
In fact, we have always been quite aggressive in building and expanding our sales network.
Just like I mentioned, we have already got NIO Houses and NIO Spaces in around 121 cities.
And starting from last year, we have accelerated the expansion of the NIO Spaces.
In 2021, we're going to build new -- 20 new NIO Houses and 120 new NIO Spaces.
Our basic strategy or principle is to build our point of sales in those cities that has dealerships of the BMW, Audi and Mercedes or Lexus.
Based on this principle, we haven't achieved full coverage yet in those cities.
But we believe with our efforts this year, we should be able to achieve a full coverage.
And for our existing NIO Houses and the NIO Spaces, we already got some in the Tier 3 and Tier 4 cities.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] We do not have any specific tactics regarding where should we have the NIO Houses or NIO Spaces.
It's more driven by the sales performance.
For example, in the Yangtze River Delta region, the sales performance is quite good.
That is why we decided to build the NIO Houses and the NIO Spaces in this region.
And so overall speaking, we would like to expand our sales network coverage in more cities and more areas.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] But we would like to build more charging and swapping network in the remote places or remote cities, especially including the supercharging network and the destination chargers.
For example, we would like to deploy our charging and swapping network in Inner Mongolia, Heilongjiang and other remote cities.
In those cities, they do not have a very good infrastructure for the EVs.
Starting from this year, we're going to ramp up our infrastructure in those places.
Our principle and our vision has always been that the EV users can go everywhere with a very good user experience.
So we would like to focus on those cities.
Because right now, the cities do not have a very high EV penetration.
That is why no third parties would like to build the infrastructure in those cities, but we would like to start this work first.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Regarding the AD as a Service, on ET7, the hardware, including NIO Aquila Super Sensing and the NIO Adam Super Computing all come as standard on the ET7, but we're not going to lower our vehicle gross margin just because we are now using the AD as a Service subscription model.
We would like to still keep a reasonable vehicle gross margin at the time of the sales.
Previously, we have already said that around 20% is a reasonable vehicle gross margin target, so we're not going to lower these targets.
For the NAD, we believe this is going to make long-term contributions to our overall gross margin and vehicle gross margin.
Operator
Your next question comes from Jeff Chung from Citi.
Jeff Chung - Director & Analyst
(foreign language) So I got 3 questions.
What is the NOP and BaaS attach rate in the past, right now and in the future?
And how sensitivity does it relate to the GP margin and earnings.
The second question is a range estimate of full year's sales volume target.
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Jeff, for your question.
Just like we mentioned before, the take rate of BaaS among new orders in February is around 55%.
Regarding the NIO Pilot, we have 2 different packages.
One is the full package and another one is the selected package.
So the blended take rate of the NIO Pilot with these 2 packages is around 50%.
We believe for some users, they would like to choose to install or activate the NIO Pilot after the vehicle purchase.
So this is also going to help us to increase the take rate of the NIO Pilot.
But different people have different preferences.
We think this is going to increase to some extent, but it's not going to be a very significant jump.
For the Battery as a Service, this is not going to have a significant impact on our gross margin.
The impact, I think, it's going to be quite minimum.
The NOP is going to contribute to our gross margin, and it's going to be beneficial to the overall gross margin.
The take rate increase of the NOP is one of the reasons that we have improved our gross margin.
The full package of the NOP is priced 39,000, so this is going to be a very good contribution to the gross margin.
Starting from this year, we're going to focus on expanding to the installed base.
Because right now, we have already got 88,000 users.
So half of them haven't opted for NOP yet.
So we would like to provide some innovative models, plans for those users.
For example, we have tried some financing models for the NOP or NIO Pilot to the users and received a very good result.
For the aftersales installation of the NOP or activation of the NOP, this is going to contribute to the overall gross margins instead of the vehicle gross margin.
Another question is about the overall supply chain.
For the first half of this year, we would like to be more conservative and prepare our production based on the 7,500 units, like I mentioned.
But for the second half of this year, we are quite confident about the demand, but we do not have the full visibility yet.
We will further expand our sales and service network as well as our charging and the swapping network.
We believe this can help us to improve the sales performance, and this is going to help us to achieve much higher sales in the coming second half of this year.
Operator
Our final question comes from Fei Fang from Goldman Sachs.
Fei Fang - Equity Analyst
Congratulations on a strong performance.
Just a quick question about your Power Swap Station build-out.
How do you strategize your footprint?
How do you choose location?
How often do you assume consumers will be using the infrastructure on a per vehicle basis?
And then long term, how do you think about sort of the right size for your power swap network given the strong BaaS adoption?
William Li - Founder, Chairman & CEO
(foreign language)
Eve Tang
[Interpreted] Thank you, Fei, for your question.
Regarding the power swap, we actually provide services directly to the users.
And we can have the information regarding the users whether they can install the home chargers or what should be their routine routes, what is the distribution of our user base.
So based on all those information and our make-to-order business model, we should be able to have a very good planning for the battery swap locations.
Based on the location information of the users, we can make the optimal choices regarding where should we deploy the Power Swap Stations.
We can also have the information regarding how -- what should be the highways that are frequently visited by our users so we can deploy the Power Swap Stations in those highways.
Overall speaking, the efficiency of our battery swapping stations, and the planning accuracy of the battery swap stations have significantly improved compared with the past.
After the deployment of the battery swap stations, we have also accelerated the speed of the service providing -- or the service offering to the users and achieved a very good performance.
For example, during the peak hours, the battery swap stations can achieve around 10,000 battery swaps.
Right now in China, we believe the long-term trend is -- many users will not be able to install the home chargers, although our installation rate of the home chargers is already quite high among the peers.
But as our user base grows, we can see that this trend is going to gradually go down.
So it means that we would like to provide a more holistic power solutions to the users, including the home chargers, the Power Swap Stations and other services and the battery swapping and -- shows that it can better support this part of the users' demand.
Together with our Battery as a Service, the battery swapping technology, battery swap stations and the third-party charging infrastructure, we believe we can provide the best holistic battery -- best holistic power solutions and experiences to the users.
Operator
As there are no further questions, now I'd like to turn the call back over to the company for closing remarks.
Eve Tang
Thank you once again for joining us today.
If you have further questions, please feel free to contact the NIO's Investor Relations team through the contact information provided on our website.
This concludes the conference call.
You may now disconnect your lines.
Thank you.
William Li - Founder, Chairman & CEO
Thank you, everyone.
Bye.
[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]
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