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Operator
Greetings. Welcome to the Meritage Homes third-quarter 2025 analyst call. (Operator Instructions) Please note that this conference is being recorded.
I will now turn the conference over to Emily Tadano, VP of Investor Relations and External Communications. Thank you. You may begin.
Emily Tadano - Vice President of Investor Relations and External Communications
Thank you, operator. Good morning and welcome to our analyst call to discuss our third-quarter 2025 results. We issued the press release yesterday after the market closed. You can find it along with the slides we'll refer to during this call on our website at investors.meritagehomes.com or by selecting the Investors Relations link at the bottom of our homepage.
Please refer to slide 2, cautioning you that our statements during this call as well as in the earnings release and accompanying slides contain forward-looking statements. Those and any other projections represent the current opinions of management, which are subject to change at any time, and we assume no obligation to update them.
Any forward-looking statements are inherently uncertain. Our actual results may be materially different than our expectations due to a wide variety of risk factors which we have identified and listed on this slide as well as in our earnings release and most recent filings with the Securities and Exchange Commission, specifically our 2024 Annual Report on Form 10-K and Form 10-Q for subsequent quarters.
We've also provided a reconciliation of certain non-GAAP financial measures referred to in our earnings release as compared to their closest related GAAP measures. Share and per share amounts have been retroactively restated to reflect our January 2, 2025 stock split for all prior periods. With us today to discuss our results are Steve Hilton, Executive Chairman; Philippe Lord, CEO; and Hilla Sferruza, Executive Vice President and CFO of Meritage Homes. We expect today's call to last about an hour. A replay will be available on our website later today.
I'll now turn it over to Mr. Hilton. Steve?
Steven Hilton - Executive Chairman of the Board
Thank you, Emily. Welcome to everyone listening in on our call. Today I'll start by highlighting our third-quarter results and current market trends. We will cover how our strategy is creating a differentiation for us in the context of the evolving market conditions. We'll also cover our quarterly performance. Hilla will provide a financial overview of the quarter and forward-looking guidance.
Market conditions were softer than initially expected in Q3, as consumer confidence continued to decline amid a tough economic backdrop and ongoing affordability concerns. Even with these headwinds, we grow our orders 4% year over year to 3,636 units on a greater community count and achieved an average absorption pace of 3.8%.
We leaned in on our strategy to focus on affordable move-in-ready homes and a 60-day closing-ready guarantee to provide homebuyers certainty in the changing environment. Our quick sale-to-close process contributed to another quarter with exceptional backlog conversions, with more than 60% of our orders in Q3 closing this quarter, generating a 211% backlog conversion rate this quarter on 3,685 home deliveries and home closing revenue of $1.4 billion.
Excluding $14.5 million in combined real estate inventory impairments and terminated land deal charges, our adjusted gross margin and adjusted diluted EPS in the third quarter were in line with our guidance at 23.1% and $1.55, respectively. We also increased our book value per share 8% year-over-year.
Q3 was the fifth consecutive quarter where we achieved year-over-year community count growth. We are starting to see the benefit of the high volume of land acquisition and development spend over the last few years and in the quarter with 334 communities, which was a 20% increase year over year. We continue to focus on balancing volume, profitability, and a solid balance sheet, and we are satisfied with the results this quarter considering the current economic environment.
And with that, I'll now turn it over to Philippe.
Phillippe Lord - Chief Executive Officer, Director
Thank you, Steve. Starting at the macro level, we were encouraged by the Fed's rate cut in Q3. However, the recent trend in lower mortgage rates has not translated to a notable improvement in demand or a reduction in the use of incentives thus far due to the lack of consumer confidence. Throughout the quarter, our customers were feeling less optimistic about the economy, the cost of living, and employment, which increased hesitancy around a home purchase decision.
We believe the biggest impediment to an improved housing market relates to buyer psychology. So this quarter, we continue to lean into our full range of possible incentives on a customer-by-customer basis. Even though we anticipate the incentive burden to continue running far north of where we typically are as an industry for the near future, we do expect the cost and utilization rate of incentives to begin to taper off as market conditions stabilize.
We remain optimistic about the long-term outlook for the housing market, given favorable demographic trends in home buying and a long-standing undersupply of affordable homes in our price range. As we analyze our performance this period, we believe that our strategy differentiates us from our peers in a few ways.
First, our spec strategy, combined with a 60-day closing-ready guarantee, moving ready homes, and a focus on external realtor engagement enabled us to both compete for customers in a different way by providing them certainty and secure incremental sales orders and closings. Second, our 100% spec strategy and the significant improvements we have made in our cycle times over the past six quarters gives us the flexibility to ramp up or slow down our starts pace based on real-time local demand.
In the third quarter, we intentionally slowed our starts by 19% year over year to remain within our target range of four- to six-month supply specs on the ground while not impacting our sales velocity. Additionally, our scale and land pipeline enables us to reassess our land spend routinely based on market conditions while still maintaining our targeted level of lot supply.
Through our ability to control land, we constantly review our control lots to determine if there are any future lots that we should renegotiate or walk away from. As such, we reduced the number of lots we acquired this quarter by about 5,800 lots, or 70% year over year, without sacrificing near-term community account growth.
With the current economic backdrop, we are evaluating these constant real-time adjustments as we look to maximize our assets by choosing a balanced pace and price. In an effort to optimize our portfolio, community by community, we determine where we will keep pushing for a four net sales per month phase, which is where we operate the most efficiently, and where we choose to temporarily moderate the sales base due to the inelasticity of demand.
While we are primarily focused on pace as an entry-level spec builder, we are not willing to sell our homes at any clearing price just to chase incremental sales where we know it's compromising the integrity of our land values. Said another way, we are not going to compromise the quality land book we have worked so hard to acquire just to hit an enterprise order number. For us, it is about optimizing every community in our land book. By pulling these levers, we are intently focused on optimizing our returns.
At the end of the third quarter, we have yet again achieved our highest community count in company history at 334. The team also found ways to improve our cycle times even further to approximately 105 calendar days from about 110 calendar days in Q2. By slowing land spend, we maintained a strong balance sheet with a focus on liquidity and returned $85 million to shareholders in the third quarter.
Now turning to slide 4, third-quarter 2025 orders were 4% higher year over year due to a 14% increase in average community count that was partially offset by a 7% decrease in average absorption pace. Cancellation rate of 11% this quarter remained lower than historical average, reflecting the limited time between a sale and closing with our 60-day closing ready commitment.
At third-quarter 2025, ending community count of 334 was up 20% year over year compared to 278 at September 3, 2024, and also up 7% sequentially compared to 312 at June 30, 2025. During the quarter, we brought over 45 new communities online throughout all of our regions. To date this year, we have opened nearly 130 community openings.
With today's efficient supply chain and available labor capacity, we were even able to pull forward some of our openings that were slated for October. So now we anticipate holding our community count fairly steady from Q3 to Q4 to end the year with a mid-double-digit year-over-year growth.
Based on our current land pipeline, we expect another additional double-digit year-over-year growth for 2026 year-end community count. ASPs on order this quarter of 389,000 was down 4% from prior year due to increased use of incentives and discounts. We offered a wide range of possible incentives and tailored a solution to each customer's need.
As we are in the final days of October, I wanted to provide some high-level commentary on what we are seeing so far in Q4. Demand in this fund feels very similar to September, taking into account some additional seasonality. Lower mortgage interest rates have not sparked outside demand, but we believe we can achieve our internal sales order targets through our incentive offerings and by leaning into our broker relationships.
Now moving on to the regional level trends on slide 5, the local demand environment in each of our regions continue to vary market by market in Q3. Some of our most favorable markets, Dallas, Houston, Southern California, as well as North and South Carolinas, achieved a strong absorption pace as market conditions continue to hold steady in those geographies. Conversely, our teams continue to work through challenges in Austin, San Antonio, certain parts of Florida, Northern California amid softer market conditions this quarter. And Colorado remained tough given the impact of stressed affordability.
These headwinds were primarily an affordability concern and a lack of buyer urgency and not directly impacted by the increase in existing home inventory, especially when considering Florida and Texas, as most of the resale inventory is not directly comparable to our entry-level product, nor does it offer our incentives. Regardless of the geography, we saw an uptick in the use of incentives in all of our markets, as consumer sentiment and affordability concerns remain challenged.
Now turning to slide 6, in Q3, we moderated starts, which totaled approximately 3,000 homes in the third quarter of 2025, 19% less than last year's Q3, to align with softer demand environment and expected Q4 seasonality. The 60-day closing-ready guarantee element of our strategy enables us to quickly convert sales to closing.
With a 211% backlog conversion rate, our ending backlog declined from approximately 2,300 units as of September 30, 2024 to 1,700 units as of September 30, 2025. A higher backlog conversion and shorter title times allows us to turn our home inventory about three times per year. With three consecutive quarters of backlog conversion rate above 200%, we now believe our long-term backlog conversion will be between 175% and 200%.
Since 50% or more of our deliveries have been generated from inter-quarter sales for several quarters now, the aggregate of total specs and backlog is our preferred metric to analyze the right inventory levels at each of our communities. We had approximately 8,000 specs and backlog units as of September 30, 2025, as compared to about 9,100 units as of September 30, 2024. We had approximately 6,400 spec homes in inventory as of September 30, 2025, down 6% from approximately 6,800 specs as of September 30, 2024, and down 8% sequentially from Q2.
The 19 specs per store this quarter translated to five months of supply compared to 24 specs per store and six months in last year's third quarter. Our completed specs comprise 47% of our total count as of September 30, 2025. Although this is slightly higher than our target of about one-third complete specs, we were comfortable holding onto some of our specs to preserve margins and plan to work down this inventory by year-end.
With that, I will now turn it over to Hilla to walk through our financial results. Hilla?
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
Thank you, Philippe. Let's turn to slide 7 and cover our Q3 results in more detail. The third-quarter 2025 home closing revenue of $1.4 billion was 12% lower than prior year as a result of both 7% lower home closing volume and a 5% decrease in ASP on closings to $380,000 per home. The decline in ASP is primarily due to the increased use of incentives and discounting as well as some geographic mix to a lesser extent.
Home closing gross margin of 19.1% in the third quarter of 2025 was down 575 bps from 24.8% in the third quarter of 2024, reflecting increased use of incentives, inventory-related impairment and walk-away charges, higher lot costs, and reduced leverage of fixed costs on lower home closing revenue, all of which were partially offset by improved direct costs and shorter cycle times.
Our Q3 2025 margins included $8.7 million of real estate inventory impairments and $5.8 million of walk-away charges for land deals we are no longer pursuing. This is compared to no impairments and $2 million in terminated land walk-away charges in the prior year. Excluding these inventory-related charges, adjusted margins were 20.1% and 24.9% in the third quarters of 2025 and 2024, respectively.
As a result of the elevated land development costs that began in 2022 and the typical 18- to 24-month timeline required to bring on a new community, our current land basis is fully comprised of this higher cost of land and is a greater percentage of our revenue than both with historical levels and prior year. However, incremental green shoots related to the current price of land and development costs are encouraging.
As many builders have terminated some of their option land, we believe there are opportunities to upgrade our pipeline and find cheaper or better position lots. We are also actively rebidding land development spend wherever possible. We expect the stabilizing land acquisition and development conditions we are now experiencing will be beneficial to our gross margin in late 2027 and into 2028.
During the quarter, our procurement team's persistent hunt for cost savings led to a 3% year-over-year reduction in our direct cost per square foot. We continue to find available labor in our markets, potentially stemming from slower multifamily construction and reduced starts in the industry, which was a factor in our improved cycle times that Philippe mentioned earlier.
As we look at our margins this quarter, the lower revenue due to the timing of closings under our new strategy also resulted in about 50 bps in lost gross margin leverage compared to the prior quarter. Our long-term gross margin target remains at 22.5% to 23.5%. For this target to occur, we believe economic conditions need to stabilize, which will allow us to pull back on the incentive burden, and we can again begin to benefit from the scale and efficiency of our spec strategy and streamlined operations.
SG&A as a percentage of home closing revenue in the third quarter of 2025 was 10.8% compared to 9.9% for the third quarter of 2024, primarily as a result of higher commission rates and technology costs, as well as lost leverage on lower home closing revenue, all of which were partially offset by lower compensation costs. Q3 external commission rates were higher year over year, as they helped to secure volume in a tougher selling environment. Our co-broke percentage was in the low 90s and remained similar to the first half of this year.
Our newer divisions continue to temporarily negatively impact our overall SG&A as they ramp up to be able to contribute a mature division's revenue profile while they are already incurring a full overhead expense structure. We continue to assess all aspects of SG&A to find ways to reduce overhead dollars in leverage and explore ways to lean in with technology to improve back-office efficiencies. We maintain our long-term SG&A target of 9.5% once we achieve higher closing volumes.
The third quarter's effective income tax rate was 22.6% this year, compared to 21.6% for the third quarter of 2024. The higher tax rate in 2025 reflects fewer homes qualifying for energy tax credits under the Inflation Reduction Act, given the new higher construction threshold required to earn the tax credits this year.
Overall, lower home closing revenue and gross profit as well as higher SG&A and tax rates led to a 48% year-over-year decrease in third quarter 2025 diluted EPS to $1.39 from $2.67 in 2024. Excluding the $14.5 million in combined real estate inventory impairments and terminated land charges, our adjusted diluted EPS for the third quarter of 2025 was $1.55.
To highlight a few of the results for the first nine months of 2025, on a year-over-year basis, orders were up 1%, closings were down 3%, and our home closing revenue decreased 8% to $4.4 billion. Excluding $20.1 million in combined real estate inventory impairments and terminated land charges this year as compared to $3.9 million in 2024, our year-to-date adjusted gross margin of 21.2% was 440 bps lower than adjusted gross margin of 25.6% last year.
SG&A as a percentage of home closing revenue was 90 bps higher at 10.7%, and net earnings decreased 40% to $369 million. Excluding the inventory-related charges, adjusted diluted EPS for the first nine months of 2025 was $5.35 compared to $8.40 in 2024.
Before we move on to the balance sheet, I wanted to share our customers' third-quarter credit metrics. As expected, FICO scores, DTIs, and LTVs remained relatively consistent with our historical averages. While most of our customers can qualify for a mortgage without financing incentives, many are nonetheless asking for them to help address their affordability concerns. On to slide 8.
Our balance sheet remains healthy at September 30, 2025, with cash of $729 million, nothing drawn on our credit facility, and a net debt-to-cap of 17.2%. As a reminder, our net debt-to-cap ceiling remains in the mid-20% range. Given current economic conditions, we intentionally reduced land spent by 14% year over year and redeployed some of that excess cash by returning capital to shareholders.
Our spend on land acquisition and development net of reimbursements totaled $528 million for the third quarter of 2025. The decision to slow land spend isn't expected to have a material impact on our near- or mid-term growth plans. Our full-year 2025 land spend target remains around $2 billion.
To maximize shareholder value creation, we returned $85 million of cash to shareholders this quarter, compared to $57 million in the third quarter of 2024. We recognize the current undervaluation of our stock, so we bought back over 772,000 shares for $55 million this quarter. This spend was 83% more than prior year and 22% greater sequentially. To date, in 2025, we have spent $145 million on share repurchases, reducing our 2024 year-end outstanding share count by almost 3%.
During the third quarter, our Board approved an additional $500 million in authorized shares repurchases, and as of September 30, 2025, $664 million remained available under the program. Although we do not anticipate buying back the entire $500 million in a very short period of time, we do anticipate accelerating our quarterly repurchases notably and incrementally. We can and will also repurchase shares opportunistically based on market conditions.
We increased our quarterly cash dividend 15% year over year to $0.43 per share in 2025. from $0.375 per share in 2024. Our cash dividends totaled $30 million in the third quarter of 2025 and $92 million year to date. For the first nine months of the year, we returned a total of $237 million of capital to shareholders, or 64% of our total earnings so far this year.
Slide 9. In the third quarter of 2025, we secured nearly 2,000 net new lots under control, which included the impact of 400 terminated lots. These terminations were in connection with our routine quarterly reviews, where we identified certain land deals that no longer meet our underwriting standards or are in locations where we think there are better opportunities to upgrade our existing pipeline.
In the third quarter of 2024, we put nearly 7,800 net new lots under control. as of September 30, 2025, we owned or controlled a total of about 80,800 lots, equating to 5.3-year supply of lots of the last 12 months of closings. We also had nearly 21,000 lots that were undergoing diligence at the end of the quarter.
When it comes to financing land purchases, we remain focused on utilizing more off-balance sheets financing opportunities, and we analyzed every deal for land banking consideration as we look to balance margin and IRR. About 69% of our total lot inventory at September 30, 2025 was owned and 31% optioned compared to prior year where we had a 64% owned inventory and a 34% optioned lot position.
Finally, I'll direct you to slide 10 for our guidance. For Q4 2025, we are projecting total home closings between 3,800 and 4,000 units, home closing revenue of $1.46 billion to $1.54 billion, home closing gross margin of 19% to 20%, an effective tax rate of about 24.5%, and diluted EPS in the range of $1.51 to $1.70.
The expected home closing gross margin decline from Q3 to the midpoint of Q4 guidance is a function of the anticipated higher incentive environment that historically coincides with most builders' year-end and the closing of some of our completed specs that do not reflect all of the cost savings we've achieved in the last quarter or so.
With that, I'll turn it back over to Philippe.
Phillippe Lord - Chief Executive Officer, Director
Thank you, Hilla. In closing, please turn to slide 11. Q3 was characterized by softer home buying demand, which we navigated by continuing to offer affordability and certainty to our customers. We also focused on maximizing each asset by pushing certain communities and geographies to a higher sales pace and pulling back on other communities in weaker markets where we slowed our pace to preserve gross margin.
We also intentionally reduce our start space and land spend to align with current market conditions while we improve cycle times and increase our community count to set us up for near-term future growth. We believe our flexible strategy is our competitive advantage and allows us to maximize our financial performance and redeploy capital to return to shareholders, all while maintaining a healthy liquidity position.
With that, I will now turn the call over to the operator for instructions on the Q&A. Operator?
Operator
(Operator Instructions) Alan Ratner, Zelman.
Alan Ratner - Analyst
Hey, guys. Good morning. Thanks for all the info so far. Much appreciated. So my question relates to kind of the strategy pivot that you guys have been embarking on and kind of the impact that that's had on your overall return profile. And I know there's a lot of moving pieces here. And a lot of the ROE compression we've seen is just a function of the market and the margin compression, which is kind of independent of that. But if I look at your inventory turnover right now, over the last 12 months, you're down to about 0.7 times. And before the pivot, that was north of 1.
And I know you mentioned the kind of accumulation of completed specs and that number trending higher than kind of your long-term plans there. I'm just curious, should we think about this as like a trough and as you move towards recalibrating that completed spec number, is there an opportunity to see more meaningful cash generation and improvement on that terms? Or is this something that you would say is still kind of in the early innings and might take a little bit longer to materialize?
Phillippe Lord - Chief Executive Officer, Director
Thanks, Alan. Yes, I would say, I don't know about the early innings, but we're still optimizing everything within our current strategy. You highlighted the specs as our cycle times have been reduced, and we've put a finer point on the move-in ready strategy and the closing ready guarantee when we can actually release homes for sale to fit inside the window. I think there's an opportunity to optimize our spec strategy.
I think when things are working really well and everything is fully optimized, we can get closer to a four-month supply of specs versus the current five to six. So as we look into 2026, we think there's a real opportunity to do that. So that would be number one. The other thing I would say is obviously we've been in significant growth mode. And so we've been building up our land pipeline. It's taken quite a bit longer than it used to bring lots to the market due to the regulatory environment.
But I think we're getting better at that as well. The environment's getting better, and I think there's some opportunity for us to get more efficient with our land book as well in our existing strategy. Now that we know exactly what type of deals we're looking for for our new strategy, I think the deal sizes can get smaller and more efficient as well. So between those two things, we feel like those are the biggest opportunities for us to drive a higher ROE and generate more free cash flow.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
I think also this quarter, Alan, was a unique opportunity. This is the first quarter that we've picked kind of above our target of the third of completed specs, and that was intentional, right? Part of it was an accelerated cycle time, but part of it was intentional. We weren't willing to sell inventory below a certain margin. So you're seeing that reset. So we've mentioned the reduction in spec start, so you're seeing that reset start this quarter. And as we sell those specs into Q1, you should see a more efficient -- with balance for us going forward.
Alan Ratner - Analyst
Got it. Okay. That's helpful. Second question, just on the community count growth outlook in '26, sounds like it's going to be another very strong year there. How should we think about the interplay there with margin? And I guess what I mean by that is this year, you guys have posted double-digit community count growth.
We know the market's not up double digits in terms of demand, which is partly why your margins are lower and your absorptions are lower. If we kind of just assume demand stays where it is, does that necessarily mean that your margins are going to take another step lower as you try to push through more supply, or are there kind of puts and takes that we need to consider independent of that?
Phillippe Lord - Chief Executive Officer, Director
Yes, I think there's puts and takes. I don't think the new communities that we're opening up as we look at what we opened up this year and then what we are opening up next year are going to be a tailwind of margins. I also don't think that they're going to be a headwind. Even though we're bringing them on at a higher land basis, they were underwritten at a higher land basis at a different revenue and absorption profile.
So as we underwrite those new deals and look at those new deals, I think they're coming on at margins similar to where we're at today. I wish I could tell you that they were coming on at our long-term targeted, but given the current incentive load that we're experiencing in the market, I think they're coming on more in line with where we are today than where our long-term goals are as a company.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
Yes, sticks and bricks and land are aligned. Although I think we've mentioned this repeatedly on the last couple years of calls, the higher volume that we'll be getting from the incremental community should help leverage the fixed components better. So while the margin profile before overheads is the same, that extra volume should really help us leverage the entire structure.
Phillippe Lord - Chief Executive Officer, Director
And I would just tell you that as we think about next year, although we're not prepared to give out anything, we're not expecting currently the market to get better. But the significant and meaningful community growth that we're going to start the year out with, and then the additional communities that we'll bring on through the year, if the market were to stay where it is today, that will provide the growth that we need as a company.
Operator
Trevor Allinson, Wolfe Research.
Trevor Allinson - Analyst
Hi, good morning. Thank you for taking my questions. I wanted to follow up on the spec commentary. Your total specs and your spec per community are below as they've been in a while. You're talking about potentially over time moving back down to the lower end of your four- to six-month range. Is that something you expected to achieve here more near term? And then how should we think about, over the next couple of quarters, your starts relative to your sales?
Phillippe Lord - Chief Executive Officer, Director
Yes. The answer is yes. I think as we look at our current cycle times and we look at sort of fine-tuning our strategy and the amount of finished inventory we need to meet the closing ready guarantee and provide the realtors with the inventory they're looking for, we see an opportunity to bring our spec count on a per-store basis further down. It's about 19. I would love to see that closer to 16 based on current market conditions, so we'll work to accomplish that throughout next year.
But as far as starts, the starts are going to align with our sales pace, but you should see an increase in starts because of our community count growth. So as we roll through Q4 and work through some of the older inventory we have, and then we start to start more homes at the lower costs that we're seeing in our sticks, and then we ramp up our community count from where we are today, you'll see an increase in starts for those reasons. But we're going to align our starts cadence with our sales goals for next year, which we will provide in Q1.
Trevor Allinson - Analyst
Okay. Makes a lot of sense. And then, a question on your expectation for orders in 4Q. I know you don't guide directly to that, but just given so many of your closings are intra-quarter sales, it seems like you're perhaps expecting orders to be higher in 4Q than in 3Q. I guess, one, is that the case? Two, if so, is that a decision to lean into volumes here? Again, work down inventory describing what seems to be a little bit better than normal seasonal expectation on orders. Thanks.
Phillippe Lord - Chief Executive Officer, Director
Yes, I don't think we're expecting Q4 absorptions per store to be greater than kind of what Q3 was. We have a lot of new communities, so certainly that's providing some tailwind to our closing guidance. Really, you just look at our closing guidance and assume a 200% backlog conversion. You can kind of back into our sales space.
As far as your question about leaning into volume, I would say no. Other than trying to clear out some older specs at some older direct costs that we want to get rid of so we can redeploy that capital and start new homes at much lower costs, we're going to be really focused on optimizing the profitability of each community.
And as we said in our prepared comments, we feel like chasing incremental volume right now is not in the best interest of our business. That doesn't mean we feel like we're going to get much lower than where we are today, but I'm not sure we're going to try to push absorption per store much harder than we're pushing today.
Operator
Stephen Kim, Evercore ISI.
Stephen Kim - Equity Analyst
Yes, thanks very much, guys. Just had a couple of just clarifying questions here. First, I guess, when you talked about margins from new communities coming on at levels that are pretty similar to today, margins typically rise as you progress through a community. It kind of opens up with conservative pricing, et cetera, and then you sort of grow into a higher margin.
When you mean these communities are coming on at a similar margin, do you mean over the life of the community? Or do you actually mean that even when they first open up, they're going to come on at margins that are very similar to your company average right now?
Phillippe Lord - Chief Executive Officer, Director
Yes, I mean, I think to your point, in a normal market environment, we typically open up our communities, really try to find the market, and then we build up our backlog and grow -- grow our margins through the life stage of a community. But we're not in a typical market right now. And unfortunately, with discounts, incentives, and the competitive environment and affordability, I'm not sure we currently feel like there's a ton of upside through the lifespan of a community right now.
So as we're modeling our future projections, the new communities are coming on similar to the margin profile we have today, and we're not necessarily predicting them to get better. Now obviously, if incentives moderate, affordability gets stronger, people start feeling more confident, the opportunity across our entire plan book to improve margins exists not only in the new communities that we're bringing on.
Stephen Kim - Equity Analyst
Yes, okay. That's encouraging. It sounds like you're being pretty conservative there, which is good. I wanted to follow up on the incentives. You've used the phrase quite a few times about how you've had to increase incentives, and obviously we understand why. But I wanted to clarify, how much of the increase in incentives that we've seen over the last couple of quarters is due to greater spend on forward purchase commitments versus other incentives?
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
So I think a couple of our peers, Stephen, have mentioned it's about one-third, two-thirds of the total composition of the incentive pool, a third being financing-related and two-thirds being not financing-related. We're maybe closer to 40-60, but kind of very, very, very similar. I think all incentives have increased a bit. The cost of incentives -- the financing incentive is obviously lower, but we're seeing a higher participation pool of folks that are looking for that financing incentive.
But just incentives overall have increased by kind of a proportional amount. There's just a belief that in today's environment, the customer has a negotiating power, which they may or may not have. But looking at the competitive landscape, they're trying to negotiate every deal, and the desirability for the affordability push, both through financing incentives and just general discounting, is consistent in the pace as compared to the last couple of years.
Stephen Kim - Equity Analyst
And that 40%, how much of that is forward purchase commitment specifically, though?
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
It's primarily forward purchase commitments. There's some additional layering of maybe like 3-2-1s or 2-1s. There's some early signs that ARMs are gaining some traction, but it's a low percentage of the total volume.
Stephen Kim - Equity Analyst
Got you. Okay. Thank you so much.
Operator
Michael Rehaut, JPMorgan.
Michael Rehaut - Analyst
Great, thanks. Appreciate it. First question on -- also just wanted a more of a clarification on incentives. When we think about the decline that you had in 3Q sequentially, it was solidly higher than a lot of your peers that have reported so far. By contrast, your outlook for 4Q being flat to up 100 is a little better. And I'm just wondering if that's mostly a function of more of the real-time elements of how you sell and close intra-quarter.
I'm also thinking, and I think you referred to the fact that you've had this more intense, perhaps, focus on reducing some of the finished spec. And I don't know if that just had an outsized impact on 3Q that will not repeat in 4Q. Just trying to get my arms around some of those dynamics of having a stronger decline in 3Q and so far flat to up in 4Q.
Phillippe Lord - Chief Executive Officer, Director
Thanks for the question. And I'll let Hilla jump in here. And I want to make sure I'm getting your question right because we're not guiding to better margins in Q4. I think what you're looking at is prior to impairments. So when you back out our impairments and walkaways from this quarter, we're actually guiding to a sequential decline in margins, although modest.
We're guiding to something closer to 19.5% versus the 20% that we said we were going to get in Q3. And the reason we're not guiding to flat or up margins in Q4 after you back out impairments and walkaways is we believe that we actually have some older specs that we're going to be clearing in Q4, which will modestly bring our margin profile down. So I just want to make sure you agree with what I just said there, Michael, and we're answering your question, but we're not guiding to better margins in Q4. (multiple speakers)
Michael Rehaut - Analyst
Yes, no, I think that's right -- yes, go ahead, Hilla.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
No, perfect. I think I was just going to agree with everything that Philippe just said. So our margins last quarter without impairments were 21.4%. Our margins this quarter without impairments were 20.1%, so there was a pullback. Now we said about 50 bps was lost leverage. The rest is just market conditions. So there was a decline from Q2 to Q3, although maybe not as material as it seems if you're taking it inclusive of the impairments, and then kind of that incremental tick down into the Q4 guidance is both a function of clearing some of that older spec inventory that has a different cost basis.
And then, again, just echoing our peers, Q4 seems to be a period of time where folks try to hit certain targets, and maybe the incentive environment runs a little frothier than it typically does in our sector. So we're actually modeling some increased incentives just in acknowledgement of that trend. If we can come in better than that, obviously, we're going to try to get it. But we know that the last couple months of the year tend to be a little bit higher in incentive usage in our sector as a whole.
Michael Rehaut - Analyst
Yes. No, no, thanks for that. I was looking at the wrong line in the model, so that was my fault, but I appreciate the clarification there. I guess, secondly, I just wanted to shift the share repurchase your comments around, I believe, just kind of directionally saying perhaps you're looking at a higher level going forward.
And I think starting out the year or earlier this year, you talked about maybe a $15 million per quarter cadence, if I remember that right, and you've exceeded that somewhat regularly since then. Should we be thinking more of, I don't know, something in a $50 million to $100 million ZIP code going forward? I'm just trying to get my arms around kind of how you're thinking about share repurchase currently relative to maybe what you laid out earlier in the year.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
Yes, I think we definitely think $15 million is too low. We think that our current cadence is probably the floor, right? So I think what we've done this quarter is probably a fair number to model. Opportunistically, we're definitely comfortable going deeper than that, but I think that our current cadence is a fair amount to kind of consider on a go-forward basis for us.
Operator
John Lovallo, UBS.
John Lovallo - Analyst
Good morning, guys. Thanks for taking my questions. The first one is certainly recognizing that soft consumer confidence has held back demand despite the drop in rates so far. It sounds to us like the desire to own is still very strong, traffic is reasonably good, and rates as early as today could start tweaking down even lower. I mean, I guess the question is how quickly, in your opinion, could the sales environment change with improved consumer confidence? And along those same lines, how quickly can you guys react to that change?
Phillippe Lord - Chief Executive Officer, Director
Yes, thanks, John. Very quickly, I think if you look back over time and you look at consumer confidence, it really works both ways. When it goes bad, like it has here in the last two quarters, it moves really quickly through your business. You can see how much incentives are part of the game. Every customer is coming in looking for a deal to give them confidence that they're buying at the right time.
Right now, buyers don't feel like they're buying at the right time, so we have to offer incentives to get them over the fence. That can change very quickly. As people get more optimistic about their prospects, about their employment opportunities, about their wage growth opportunities, about just general the cost of living and the overall economy, the psychology can change much quicker than affordability can change.
And so if that happens, we think we're in a very good position to capture that with our move-in ready inventory. We have plentiful specs. We have a lot of lots that we can build on. So if the buyer psychology changes, I think we can capture market share really, really quickly. And frankly, I think we can pull back on incentives pretty quickly as well as long as the industry works in concert there. So it can move really quickly, John, and we'll see how the spring springs because that's the opportunity.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
That's the beauty of our strategy, right? Having the specs in the ground allows you to capitalize on that improvement today. with about 60% of our closings happening in the same period as our sales, we can see results same quarter versus having a two-, three-quarter lag between when there's a sale and a closing. And conversely, our rate locks are also short term. They're in sync with our cycle, so there's a very, very quick opportunity to reset all of the components.
Phillippe Lord - Chief Executive Officer, Director
And as we stated, we have the highest community count we've had in the history of the company. We feel like we have another solid double-digit growth projected for next year that we feel very good about those positions, those markets, the land. So we can really increase our market share in a better macro backdrop.
John Lovallo - Analyst
Okay. That's helpful. And then kind of working off of that question, let's talk about the 22.5% to 23.5% sort of longer-term target margin. I mean, in our view, and maybe for lack of a better term, it seems like the building blocks are there. I mean, you guys have size. You have the leverage with suppliers. You have a streamlined portfolio. The amortization expense is lower.
And it really feels like the only missing piece is the incentive level. And so to the extent that that consumer confidence improves and incentives are able to come back, I mean, it would appear to us that getting to those 22.5% to 23.5% margins could happen sooner than later. I mean, would you agree or would you push back on that?
Phillippe Lord - Chief Executive Officer, Director
No, we would agree. I think the building blocks are exactly what you stated. We have the scale, so we can leverage our cost structure. If we can get back to a solid 4 to 4.5 net sales per month, we'll get the leverage. If we can pull back on incentives just a little bit and get to a more normal incentive environment, I mean, we're a long ways from a normal incentive environment.
So with the combination of lower rates and better consumer psychology, if we can just pull back on our incentives modestly, there's a clear path to get back to our long-term target. And that's really what we're focused on. I think we can continue to control. We can control with our cycle times and our direct costs and try to continue to open up these communities that we believe in to give us the market share opportunity. But we just need the incentive environment to moderate a little bit, and I think we can get back to where our long-term goals are.
Operator
Susan Maklari, Goldman Sachs.
Susan Maklari - Analyst
Thank you. Good morning, everyone. My first question is around the current psychology that buyers have relative to your strategy. With the ability to close within 60 days, do you think that they are leaning more into your homes, your products? Do you think you're essentially gaining share with this strategy in this kind of an environment? And if so, who do you think you're taking that from? How do you think about it relative to your peers on the new home side relative to existing home sales?
Phillippe Lord - Chief Executive Officer, Director
Yes. Thanks, Susan. I mean, I think 3.8 net sales per month in Q3 is a pretty strong number, especially since a lot of the new communities we opened, we didn't open until late in the quarter. So we actually sort of did better than that if you really look at -- kind of adjust for that. So I think that's a pretty strong number when I look across the industry and what others are accomplishing.
And I think we're absolutely taking that market share from the existing home market. I think as resale has remained sort of bottled up because of the lock-in effect and realtors are driving more customers to the new home space, I think they're driving more homes to our product more than anybody else is because we offer that certainty. We offer that closing ready guarantee. The buyer can lock in their rate. They know they're going to close their home and they're getting a great affordable product that's really well built. So I think we're taking market share from the existing home market.
I would say that as you look at the overall industry this year based on what other people are projecting, it's going to shrink. And in my mind, based on what we're guiding, we're not shrinking as much as the overall sector. I think we're taking that market share from other affordable builders, and we're taking that market share from the existing home market.
Susan Maklari - Analyst
Yes, okay. And then turning to the cost structure, you've done a nice job of working with your suppliers to find improvements in there and savings. In this kind of an environment and with the growth that you have already seen in the business over the last couple of years, can you talk about your ability to recognize further savings and what that could mean in the coming quarters?
Phillippe Lord - Chief Executive Officer, Director
I mean, I would -- well, first I would say I think we've done a really nice job pulling back our costs. You look at the savings our teams have accomplished over the last four quarters, frankly, it's pretty remarkable. And it's actually put us -- it hasn't completely kept us -- allowed us to overcome the incentive environment, but it's kept us a lot closer than we would have been if we didn't do it.
And if you look at our new starts that are going out, they're meaningfully lower cost than what our starts were going out a year ago. Same thing with our cycle times. Our ability to build homes as quickly as we are allows us to pull back on the amount of specs we're building and really helps us optimize our strategy. So those have been incredible efforts that have set us up to really accomplish the results that we are accomplishing right now.
As I look out into the future, you have some things that I think could benefit us and continue to allow us to extract some costs and cycle times. But you also have things out there that are a little concerning. So I'm not sure I'm ready to say that I think there's opportunity. Obviously, there's a lot of capacity in the market right now. With people pulling back on starts and multifamily slowing down, labor seems available. And they think with us continuing to lean into our 100% spec strategy, we're capturing that labor.
They want to build our homes. They want to be on our sites. We're offering them production. So there may be some opportunity there given our strategy. And then given the fact that we're very streamlined on the purchasing side, if there are tariffs that come through, our main suppliers have ways to pull through other product lines into our portfolio that can help us mitigate anything that's happening on the tariff side.
But there also are some indications that tariffs are going to impact costs in 2026, so those could go the other way. And then obviously you have immigration issues that are happening throughout the United States that could affect labor. So it's hard, honestly, to say whether it's going to get better or worse where I sit today, but I'm really proud of what the team has accomplished, and I think we can absolutely hold the line where we are right now.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
I think, as we mentioned in our remarks, we're always going to push for more because we want more, but the real opportunities are going to manifest themselves once the newer land vintage comes through as we're working to negotiate land development contracts or renegotiate land development contracts and maybe see some slight savings in the land market.
So it's going to be a little bit of a longer timeline until those become visible in the P&L, but I think that the kind of more material round of opportunities really lay on the land -- land development side, although we are still going to push on the purchasing side. We're at a pretty low cost right now, so not sure there's something very, very material on that front.
Operator
Rafe Jadrosich, Bank of America.
Rafe Jadrosich - Analyst
Hi. Thanks for taking my questions. Can you talk about the lot inflation that you're seeing today, and if there's any visibility going forward, how that should trend? I know you're saying that the costs start to come down as we go in the out years. But just relative to where it is today, what's the expectation for '26?
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
Yes, we're not providing that level of guidance on lot cost inflation or the land inflation, especially because we're not providing any 2026 guidance just quite yet. I don't think that we're any different than our peers. I think everyone said that what you're seeing is going to continue or maybe get even a little bit worse as you tip into 2026. And then hopefully, we'll all start seeing the improvement in the lot cost starting in '27 and then more meaningfully into '28.
Obviously, a huge piece of that is a function of the incentive environment, right? A lot is a percentage of the total revenue, even though obviously it has an absolute cost on its own. But we're not prepared to provide any specific guidance on lot costs, but I would say we're not an outlier from what our peers are experiencing.
Rafe Jadrosich - Analyst
Okay, and then I think the midpoint of the revenue guidance implies that delivery ASP is up sequentially from what you did this quarter, and then the orders are sort of more flattish. Can you just talk about, one, where the delivery ASP has been coming in the last couple of quarters? It's been a little bit below guidance. Is that just incentive and discounting environment? And then what's driving that improvement as we go into the fourth quarter?
Phillippe Lord - Chief Executive Officer, Director
Yes, so where revenue and ASPs have missed the midpoint of our guidance over the last few quarters has absolutely 100% been incentives. So just incremental incentives that we had to offer throughout the quarter to achieve the absorptions we were targeting. And then as we look into Q4, the higher delivery number is just built off of our community count growth. So that's really what's driving that.
And any change in ASP is driven by the mix of the communities that we're opening up and closing homes in versus our prior mix. But we're not assuming much more incentive load a little bit more because of what Hilla said. Year end, a lot of builders are pretty aggressive during the non-seasonal time of home buying. So there's a little bit of that. But most of it's just driven by the mix and the incremental volume you should get from our community count growth.
Operator
Jade Rahmani, KBW.
Jade Rahmani - Analyst
Thank you very much. Can you comment on how existing home inventory is trending in your markets and if you're experiencing any increased competition and if the 60-day guarantee is helping to offset if you're getting uptake from that?
Phillippe Lord - Chief Executive Officer, Director
Yes. I think consistent with what others have said, certainly, there's more inventory in the market than there was a year ago. I think there are specific markets out there where we would say it's more relevant than others. But then I would also say, as I said in my prepared remarks, really, when we see the existing home inventory increase in our markets, it's not very competitive. It's older homes. It's not as affordable. It's not in our price range. They're not offering the incentives that we are from a rate buy-down perspective. So we don't really feel like it's extremely competitive.
And then, yes, our strategy is 100% built on competing when that inventory comes back. We are offering a new home exactly the way you can buy a used home, but you don't have to make the compromise. So we do believe as that inventory comes back, we're going to be leaning even harder into our strategy around the move-in ready home, the closing ready guarantee, and our realtor strategy to make sure we're competing with that existing home inventory head on.
Jade Rahmani - Analyst
Thanks. In terms of the market commentary you provided, I don't think I heard Phoenix. Could you give an update on that market, please? Thank you.
Phillippe Lord - Chief Executive Officer, Director
Yes. We're hanging in there in Arizona. The economy is doing really well here. There's a lot of jobs being created here. And there's a real diverse set of jobs that are coming into the market. Obviously, the semiconductor business is growing really fast here. So the economy is strong. Quality life is strong.
It's very competitive. Affordability is really critical here. We're seeing one of the more competitive environments from our other peers as it relates to competing. So although there's strong demand environment and I think supply is manageable, the margin compression is significant in Phoenix due to the incentives and the affordability that we're trying to solve.
Operator
Jay McCanless, Wedbush Securities.
Jay McCanless - Analyst
Hey, thanks for taking my questions. Just a quick one for me. Thinking ahead to '26, and when you guys lined up the new strategy, you talked about how it would have little abnormal seasonality. Is that what you're still expecting for next year? And just to let the community count drive the volume growth, is that how we should think about it and not really worry about what normal seasonality used to be for your business?
Phillippe Lord - Chief Executive Officer, Director
Yes, I think what you're referring to is we're talking a little bit about the cadence of our business. So traditionally, when you're a move-up builder and you have longer cycle times, Q1 is traditionally a lower-leverage quarter, Q2 is slightly better, and then Q3 and Q4 are when you really close all the homes that you sell in the spring. Since we're selling homes real time, we really feel like Q3 is our lowest-leverage quarter, and then Q1 and Q2 are actually much stronger, with Q4 being in the middle. So I would expect to see a similar pattern.
But that all being said, we have significant community account growth and more coming for next year, which will sort of mute some of that because of the increased store count that we have that's going to increase our volume as long as the market stays consistent. That's what you should look for. Again, I think Q1 and Q2 are going to be higher margin quarters for us as long as the spring selling season is there, with Q2 and Q3 being modestly lower.
Hilla Sferruzza - Chief Financial Officer, Executive Vice President
So just to clarify, Jay, nothing's really changed on -- we don't change market dynamics. The net sales per store don't change from where they've always been. It's just how quickly do we get those closings into the financial statements. So that's really the cadence. And I think that that's what you were referencing, but I just wanted to clarify.
Jay McCanless - Analyst
Yes, absolutely. And then could you talk about when the community count is expected to hit? Make sure that it can be front half loaded or what have you all said about that?
Phillippe Lord - Chief Executive Officer, Director
We're not guiding to 2026 yet, and Q1 will give you some more visibility. I think we want another quarter to make sure that the cities do what they said they're going to do and the development's happening the way it's happening. But as we said, we're very confident that we're going to have another double-digit year of growth in community count next year in the aggregate of what we accomplished this year.
Thank you, operator. I'd like to thank everyone who joined the call today for their continued interest in Meritage Homes. We hope you have a great rest of the day and a great rest of the week. Thank you.
Operator
Ladies and gentlemen, thank you for your participation. This does conclude today's teleconference. We appreciate your participation. You may now disconnect.