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Operator
Good day, and welcome to IAC Reports Q4 2013 Results conference call.
Today's conference is being recorded.
At this time, I would like to turn the call over to Mr. Jeff Kip, CFO.
Please go ahead.
- CFO
Thanks, operator.
Thanks, everyone, for joining us this morning for our fourth-quarter 2013 warnings call.
It is a beautiful morning in New York for it.
Joining me today is Greg Blatt, Chairman of the Match Group, and Joey Levin, CEO of our Search and Applications Business.
Before we get into our results, outlook, and general business review, I'd like to remind you that during this call, we may discuss our outlook and future performance.
These forward-looking statements typically may be preceded by words such as we expect, we believe, we anticipate, or similar statements.
These forward-looking statements are subject to risks and uncertainties, and our actual results could differ materially from the views expressed today.
Some of these risks have been set forth in our fourth-quarter 2013 press release and our periodic reports filed with the SEC.
We will also discuss certain non-GAAP measures.
I'll refer you to our press release in the Investor Relations section of our website for all comparable GAAP measures and full reconciliations for all material non-GAAP measures.
With that, let's discuss our results.
IAC had another strong performance in the fourth quarter of 2013.
Adjusted EPS grew 48% versus the fourth quarter of 2012; adjusted net income was up 38%; and OIBA was up 10%, our 19th straight quarter of double-digit consolidated OIBA growth, despite a challenging few months for our Search and Application segment.
Consolidated revenue was down year over year, but would've been up excluding the restructuring of CityGrid and the restructuring and sale of Newsweek.
For the full year in 2013, IAC grew revenue 8% and OIBA 21%, our fourth consecutive year of 20%-plus OIBA growth.
Match closed out the year well with 12% revenue growth and 21% OIBA growth in the fourth quarter, in line with our expectations.
For the year, Match grew revenue 10.5% and OIBA 16%.
And, as Greg will discuss, we expect Match to have a yet better year of growth in 2014.
Although as is typical, our quarterly growth will be uneven.
Also as expected, Search and Applications revenue was down in the fourth quarter versus a year ago, approximately 7.5%.
This was modestly below what we thought.
But our margins were better than expected as we quickly optimized our marketing to efficient levels following the CPC changes that hit in September.
For the full year, Search and Applications revenue in OIBA were up 9.5% and 17% over 2012.
Looking ahead into 2014, we expect Search and Applications to grow revenue and OIBA modestly with some quarterly differences in growth.
Today we expect segment revenue in Queries to be somewhat down seasonally in the first quarter versus the fourth before acquired revenue and to then build sequentially from there.
We expect margins for the year to be just under fourth-quarter 2013 levels, with first-quarter margins in the high teens percent on a significant increase in marketing, then rising through the year.
The Local, Media and Other segments combined saw an OIBA loss of $7 million in the fourth quarter, finishing the year with $630 million in revenues and approximately $21 million in total OIBA losses.
Excluding CityGrid and Newsweek, both of which were restructured and the latter of which was sold, these businesses grew revenue 22% in 2013.
We expect revenue growth to accelerate in 2014, led by Vimeo.
And we also expect now to expand investment across these segments, with a significant portion, perhaps half of the total, happening in the first quarter.
I'll get into a little more detail later in the call.
Right now, I'd like to turn the call over first to Greg to discuss the Match Group businesses, and then to Joey, who will cover the Search and Applications segment; and then I will come back and wrap up.
- Chairman of the Match Group
Thanks, Jeff.
In February of 2009, we announced we were getting out of our European dating business to focus on growing Match in the US.
Five years later, we've come full circle, completing our tender offer last Friday to buy in the public minority of Meetic, the clear European market leader.
In the interim, we succeeded in growing Match.com US as intended, but also managed to expand across the globe, across devices, across business models, and to institutionalize a set of practices, processes, and principles that have allowed us to do these things successfully.
We are now the unquestioned global leader in dating, and in 2013 with 30 million active users and 3.4 million paying subscribers, up 500% and 150% since that time five years ago.
Our current Match results are solid with revenue, PMC, and OIBA growth coming at 12%, 19%, and 21%, respectively.
And our long-term outlook hasn't changed from last quarter.
Performance should be strong, both for 2014 and beyond.
Our diverse portfolio of services, features, and business models increasingly allows us to meet each customer's product and price preferences in an optimal fashion, which should enable prolonged PMC expansion on a consolidated basis, rate increases across our various business lines.
This should serve as the foundation for long-term, strong, double-digit growth rates in this ever-changing space.
It is changing fast.
A couple of examples.
First, adoption.
In our current US single survey, one-third of respondents said their most recent first date was with someone they met online, more than 50% higher than the next biggest source of first dates, which was meeting through friends.
More than one-third of all relationships that began in the last year started online, up from 20% in 2010 and 10% just a few years before that.
Meeting online is now an inherent part of people's lives, and the drum beat will move inexorably forward for the foreseeable future.
Second, it is category that has ridden the mobile transformation as well or better than any other.
At Match.com US, 50% of all communications sent between members were sent from mobile devices.
At OkCupid, the number was over 60%.
In 2010, these numbers were in the single digits.
And we're just scratching the surface here in terms of optimizing for geo-specific features, customer acquisition through mobile channels, et cetera.
Some of our Other businesses, like People Media and Meetic aren't quite as far along in trajectory.
Some like Tinder are further.
But 2014 is full of mobile product enhancements across the board, which we expect to lead to even greater engagement and customer acquisition.
From an overall portfolio perspective, we are reaching the world in device agnosticism, offering the best experiences regardless of the device you want to access them through.
These changes and many others have created the opportunity for our portfolio approach to thrive.
Just take our Developing Business line as a representation.
In 2014, we expect Developing to contribute almost as much profit as Meetic.
In 2010, Developing lost money.
So we've got this group of businesses growing 50% annually from nothing a few years ago.
And it is not a big investment baby with the hope of a profitable business model somewhere down the line.
It is growing while simultaneously contributing meaningfully to the bottom line.
So in just four years, we've layered on top of the growth subscription business this new engine of profit growth, fueling the combined entities, increasing growth rates, and changing the profile of the business.
We're confident this combination will drive sustained growth well into the future.
I should point out that Tinder, the new mobile-only product, is included in Developing only as a negative contribution, bringing down the earnings without contributing to the revenue growth.
So in some ways, this is all understated.
Tinder is still very much in investment mode, and we haven't fixed on the timing or exact nature of the business model yet.
But it's a dating product that has taken off as fast as any I can remember.
Right now, we are focused on doing the things necessary to make sure it takes root in an enduring way.
But if it does, we believe it can also be a meaningful contributor down the line.
Turning back to the numbers.
For the full year 2014, as we said last call, we expect to see revenue and OIBA growth exceeding 2013 rates, with PMC growth year end to year end slightly lower.
On a quarterly basis, similar to 2013, we expect Q1 to be our weakest quarter on all fronts just through a confluence of unrelated factors.
Some of it's the timing of certain marketing.
Some is early work on our dynamic pricing, which will ultimately bring rate up but is pressuring it down at the outset.
And a big part of it is the reworking of our Yahoo deal, which has reduced volume into our acquisition funnel substantially.
And we'll feel the biggest impact there in Q1.
So we expect Q1 to see revenue growth dipping into the high-single digits, OIBA being roughly flat, and PMC growth being low teens, with each of these increasing in the remaining three quarters, netting to what should be the best year Match has had in a long time.
I also want to hit briefly on the Match Group concept and the businesses in it.
We think the practices, processes, and principles which helped drive dating performance across multiple brands and business models can do the same for certain other online services with similar characteristics.
Tutor and DailyBurn are first to the plate.
The number one priority in each business is independent paths, but over the coming months we'll be increasingly fostering collaboration across businesses in ways we think will reap mid- and long-term benefits.
Both of these businesses are early stage, and we are investing in both.
We put approximately $15 million into the two together in 2013 and plan to expand that investment this year.
For 2014, Tutor is focused primarily on getting the offering right.
This business historically sold its service to institutions like municipal libraries and universities, and the conversion to a consumer-focus takes some time.
But I'm confident that as we roll into 2015, we're going to be having some very exciting conversations about where it is headed.
For DailyBurn, 2014 is about proving out its unit economics and starting to grow customers, while simultaneously trying to expand its lead in the streaming fitness area.
It's prime season for them, post holiday; and so far it has been going really well.
In these early-stage businesses, it is tough to predict rates of growth.
But we are hoping to increase paying users by as much as 100,000 this year between these two businesses.
Overall, we are really excited about the Match Group.
We are starting in three huge categories: dating, health, and fitness and education.
These are all areas where consumers look to make a difference in their own lives or those of their families; where quality and trust matter; and where when you can deliver on that quality and trust, people are willing to pay top dollar and stick with you for a long time.
We think opportunity continues to abound in dating and that we are just beginning to scratch with fitness and education.
So we're expecting a lot of growth and energy going forward from this group.
With that, I turn it to Joey for his thoughts on Search and Apps.
- CEO of Search and Applications Business
Thanks, Greg.
It's a pleasure to join you all here on this call.
I'd like to take this opportunity to thank all the employees across the globe working in the Search and Applications segment for their hard work in 2013.
We saw our share of volatility over the course of 2013, and we took every change in stride.
We absorbed pricing hits, adjusted our practices to accommodate changing policies, and still closed the year with almost double-digit gains in revenue and 17% year-on-year growth in OIBA.
Q4 in particular was a true testament to the strength and resiliency of our team, as we almost immediately resumed sequential growth after the pricing reset discussed last quarter.
And that track record has given us the confidence to put more capital to work here.
With our recent acquisition of Investopedia and the other assets from ValueClick, I think it worthwhile to spend a few minutes on our current strategy for the content properties and where we're headed with these sorts of acquisitions.
In the ValueClick deal, we acquired a high-quality content site and healthy cash flow at around 5 times run rate pretax income, which I consider very attractive both strategically and financially.
We now have a significant portfolio of high-quality content properties in addition to Ask.com that includes: About.com, Dictionary.com, Investopedia, Urbanspoon, and others.
Combined, the profit generated by sites other than Ask now exceeds the profit generated by Ask within our websites group.
While each of these content properties are separate, they generally share traits, such as a dominant portion of traffic coming from free sources, anywhere from 30% to 60% of traffic from mobile and tablet, and a mix of ad revenue sources that include Search-sponsored listings.
With our distribution and monetization platform, I think we have a unique ability to buy, build, and run these properties.
And we'll continue to seek out more opportunities in this category.
The latest additions, principally Investopedia and PriceRunner, both have a nice and steady source of free traffic driven by compelling content in their respective categories and geographies.
We see clear opportunities to improve monetization, and we'll also be able to reinvest some of that upside into the product to set it up for future growth.
We're essentially working from the playbook we assembled over the last year with About.com, and see a lot of similarities as we have begun integrating the acquisition.
Looking back on About.com, we've advanced a lot of over the past year.
Step one was to change the monetization, which I think we've done well.
Within a year we had revenue-per-page up close to 20% over pre-acquisition levels by consolidating About.com under our monetization infrastructure, and by deploying best practices in page layout and optimization tools.
Step two was to bring incremental audience to About.com.
Between profitable marketing efforts we've initiated at About and traffic we've sent from Ask and other internal properties, we are now sending 30 million page views to About.com on a monthly basis that simply didn't exist before.
We confirmed our belief that we can drive audience to these kinds of properties.
And all of that contributes to growth, with revenue now up over 35% since we bought it.
Of course underlying all this, we've revamped About Technology and brought in an almost entirely new team under the leadership of Neil Vogel, and we still have a lot yet to do.
So I'm pretty excited about what we've accomplished there and the potential looking forward.
I'd like to see a similar trajectory with the assets we bought from ValueClick.
And all of these properties continue to help improve the user experience at Ask.com by providing proprietary access to great content that integrates nicely with our Q&A focus.
At Ask, we grew queries 25% in 2013 over 2012, while navigating the advertising changes in October 2012 and the pricing changes we saw in Q3 2013.
With those issues behind us, the sequential outlook for 2014 looks strong.
In just a few months, we've refined our product, adjusted our marketing efforts, and have returned to sequential growth based largely on the fundamental value and access approach on Q&A, and the degree to which our brand resonates strongly with consumers.
Our marketing is also starting to succeed on longer-term brand objectives, with the percent of users who say they visit Ask because they want to ask a question up 22% year over year according to our surveys.
We've continued to make strides from a product standpoint in terms of increasing relevance and authority as we grow our proprietary Smart Answer coverage, up 40% year on year.
And we've advanced our international product with 27 sites now across 14 languages.
We have a nice-sized business in Japan and promising starts elsewhere.
We've also successfully shifted more and more of our marketing spend in the US away from agencies to direct, which gives us more control over the user experience and should also improve margins over time.
So in 2014 for websites overall, I'm very pleased with the direction our product is headed and our ability to drive growth.
We've cleared some bumps in the road, and we expect to grow sequentially every quarter from Q1, driven by improved product, more efficient marketing, and mobile where we are seeing nice traction.
Mobile now comprises 40% of our page views in websites overall, up 30% year over year.
I'm also pleased with the performance of our Applications Business in 2013, especially considering the policy changes which shifted the market in 2013.
We grew our queries 15% for the year and our revenue 8% in the face of these changes, led by our owned and operated B2C business, which has strong double-digit revenue growth.
We were able to grow Applications revenue sequentially in Q4 coming out of the policy changes, and expect to do so throughout 2014 as well, largely on the strength of B2C.
International markets have been a big key to our growth as well, driving over two-thirds of our revenue growth in 2013.
We continue to see big opportunities to spend marketing dollars efficiently, leading to accelerating growth.
So we will continue to seek those incremental opportunities where we can find them.
That will lead to tighter margins in Q1, but we will see the benefit of that spend throughout the remainder of the year.
We have not as yet seen a break in the B2B competitive environment, but we continue to be optimistic that our position as the quality partner of choice will give us the platform for growth there as well.
So again, the changes in 2013 reset our base line and led to lower nominal growth for the year.
But we are now growing nicely in 2014.
So entering 2014 for the segment overall, we have a strong and growing portfolio of branded content websites with significant mobile traction.
We will have Ask growing again sequentially, and we believe the opportunities exist to add more high-return acquisitions.
We also have an Applications Business generating significant cash flows which we expect by the back half of this year to return to healthy year-on-year growth rates.
Thank you.
- CFO
Thanks, Joey.
We obviously feel that both the Match Group and our Search and Applications businesses are positioned well for growth in 2014, and are investing accordingly earlier in the year to drive full-year results.
As I noted previously, the Local, Media, and Other segments combined had $630 million in revenue and approximately $21 million in total OIBA losses and 2013.
The three segments are made up of several smaller businesses that we believe have a great deal of promise.
Greg gave you commentary on the two businesses moving to the Match Group, Tutor and DailyBurn, and the investments we are making there.
We also expect that the investment across the remaining Local, Media, and Other businesses to be in the low-double digit millions of dollars in aggregate in 2014.
I'll now touch on a few of the businesses in the three segments.
First, Vimeo has tremendous momentum.
Unique viewers are up nearly 60% year over year to 130 million in December, and mobile viewers grew nearly 200% in 2013 and are now nearly 45% of all unique viewers.
We've seen unique viewer growth rates accelerate through the year on both desktop and mobile.
Vimeo became the number two dedicated video sharing property to Youtube in the quarter, passing both Yahoo and Dailymotion for total viewers.
Vimeo's global video sharing platform is differentiated from other category leaders because it offers creators of all levels simple, professional, quality tools to share HD video and a secure, uncluttered environment with zero pre-roll advertising.
The Vimeo platform has attracted a broad group of quality-minded creators who have uploaded a significant and growing catalog of impressive independent content, which in turn has attracted a very large and rapidly-growing viewing audience.
Vimeo is only starting to realize the opportunity it has with its audience through Vimeo On Demand, which allows creators to offer paid content to viewers directly without any advertising.
Vimeo On Demand had nearly 5,000 titles at year end, and that number will grow.
We also expect to continue to invest in this business.
Also in Media, Electus enjoyed a year of tremendous revenue growth.
And we've recently integrated Electus and CollegeHumor together under the same management and are excited about the potential of the digital business there.
Daily Beast readership also continues to grow significantly, reaching an all-time high in January with approximately 16 million unique visitors.
In the Local segment, HomeAdvisor had a difficult year from a financial standpoint in 2013.
But we're very happy with the rebranding and the improvements that have been made to the consumer and the service professional experiences, and we've seen a rebound in the business.
Lead acceptances improved sequentially in the fourth quarter, our service provider network has grown for two consecutive quarters, and our service request grew year over year in January for the first time since 2012.
HomeAdvisor is now enrolling its network members in a subscription plan.
And after a little more than a quarter of full rollout, nearly 20% of all SPs are members, driving improvements in satisfaction, retention, and lifetime value.
Our TV advertising delivered impressive ROI in 2013; and we'll expand those efforts significantly in 2014, leading to solid topline and significant bottomline growth in the year.
With well over $200 million in revenues in 2013, HomeAdvisor is as significant a player in its market as any competitor; and we think it has real potential going forward.
Let me conclude briefly with our use of capital in the quarter, and then we will take your questions.
Our priorities remain the same as they have been.
We want to deploy capital in high-return or high-growth acquisitions and investments, both through add-ons to existing businesses, such as the recently closed ValueClick acquisition and the Meetic minority buy-in, and in new businesses with great potential, such as our recently increased investment in Aereo.
We also will continue to buy in our shares opportunistically.
We completed $96 million worth of buyback in the fourth quarter at a price of $58.25 per share, capping a year in which we repurchased $229 million worth of shares at $50.63 per share.
Finally, we will continue with our dividend policy under which we are currently paying $0.96 a share; we paid out a total of $79 million in 2013.
All in all, we returned over 95% of our free cash flow to shareholders in 2013, with an additional over $300 million in acquisitions and investments, including Meetic and ValueClick.
Thus, we used nearly 2 times our free cash flow in acquisition buybacks and dividends combined.
We continue to see many opportunities to deploy capital effectively.
Thus, we also raised an additional $500 million in debt in the fourth quarter at a very attractive rate.
With that, let's take your questions.
Operator
(Operator Instructions)
We will go first to Jon Blackledge with Cowen and Company.
- Analyst
Great.
Thanks, just couple questions.
In total the 1Q 2014 guidance is lower than current estimates, but summing up the full-year guidance it appears to be roughly in line with [24] expectations.
Just wondering if you can discuss further the impact of ramping marketing spend and other factors driving 1Q 2014 guide, and how you see the trajectory of the different businesses shaking out over the course of 2014?
And then just on Match, core Match revenue growth 4.5% decelerated a bit from 3Q.
Just wondering if you can give some color on the drivers there?
And is that $500 million EBITDA forecast for total Match in 2016 still intact?
Thanks.
- CFO
Why don't I take the first question?
Then I will let Greg take the second question and chime in on my answer, if he needs to, as well.
But in the first quarter we are ramping marketing significantly in Search, particularly in our B2C business, which will drive profit for the full year.
And I think as Joey noted we are going to see sequential growth through the year in that business, not just in revenue, but you're going to see the margins build through the year, as we expect.
Similarly with Match we are ramping marketing significantly in the first quarter for the same reason.
The first quarter is our biggest opportunity generally, so we will put marketing up there, which will bring our OIBA flattish.
And then we have other businesses in Local, Media, and Other, HomeAdvisor is doubling its TV year over year, and there's other businesses such as Vimeo, DailyBurn, et cetera, which we'll market heavily in the first quarter, which is why so much of the investment in the Local, Media, and Other businesses will be in the first quarter.
So net net you're going to have Search down, Match flat, and you're going to have significant incremental investment in these other businesses, but they are all building profitability which will come back through the year.
- Chairman of the Match Group
On the Match question, in terms of the revenue at core, revenue growth is really a factor of rate, and rate is basically a mix of package mix changes and actual pricing.
So rate in core was down a little more than 4%, I think Q4 over Q4.
And about 60% of that came from the extension to longer-term package mix.
That's something we'll do all day long, there's no marginal cost of delivering subscription for us, so we basically manage to lifetime contribution.
And package mix, when you extend out the package mix even though you bring rate down, you increase cash collected by customer over lifetime, so to the extent we can do that all day long, we do it.
I think that the rate at which that has been happening is going to slow, so I think that that effect is going to sort of dwindle off over the rest of the year.
The other 40% of that rate decline really comes from pricing, and we've talked a lot about our strategy to dynamically price.
Dynamically price means both pricing down and pricing up.
Pricing down tends to happen through identifying cohorts of customers that if you lower price a little bit in some way would join and otherwise would not, targeting them specifically and giving them offers.
Pricing up tends to be through additional features, add-ons, and enhanced subscriptions.
So it just so happens that in this overall strategy some of the changes we are doing that price down have happened first, because you have to build the features and everything else over the course of year.
So I think that while rate is down Q4, pricing is down Q4, and will sort of extend into Q1 a little bit, which is part of the softness for Q1.
By the end of 2014 we think core rate will be back up and even above where it was.
I think those are the big factors driving the revenue slowdown as against PMC growth.
We think that will extend a little bit into Q1 and then will reverse itself over the course of the remainder of the year.
In terms of the $500 million I cited last quarter, I think our outlook remains the same.
I think what I said then was not so much a forecast as much as a good way to look at the Business.
We basically said that if our businesses that have a nontraditional subscription paywall, call it OkCupid, Twoo, Tinder, some other small ones that we are starting, to the extent that they -- my exact math was that over the last 12 months they had effectively doubled their users and doubled their conversion rate, and if over the next three years they did that again, which we think is a reasonable assumption, you'd be at around $120 million of OIBA.
And then if you then took the rest of the businesses and grew them low teens a year, you get to $500 million, that math obviously continues to be true.
I think it continues to be a fair way to look at the Business, whether we end up at $479 million or $526 million, it is three years away, it's hard to tell, but the momentum is very strong and we are bullish on both sides of the Business.
I think it continues to be a fair way to look at the three-year opportunity.
- Analyst
Great, thank you.
Operator
We will go next to Jason Helfstein with Oppenheimer and Company.
- Analyst
Thanks, three questions.
First Joey, can you talk about Google's most recent announcement about privity multiuse toolbars in Chrome?
When does that start?
Does this apply just to Chrome or the Chrome App Store, and then basically is there any impact on you guys and how you're thinking about it?
Second question, this is obviously the first call since the Management reorganization.
If there's just any commentary around that?
Then the third just more housekeeping, how should we think about the impact of CityGrid and Newsweek in 2013 with respect to Local, Media, and Other, and the timing of your investments and some of the earlier stage businesses?
I think you alluded to some spending, but just a little more detail so we can think about the comparison.
Thanks.
- CEO of Search and Applications Business
Sure.
On the Chrome question, we don't think the multiuse toolbar in Chrome pronouncement applies to us.
These things change frequently and browsers are always making changes that we deal with.
I'm not expecting that one specifically to affect us.
- CFO
In terms of the housekeeping, if you think about CityGrid and Newsweek there was probably in the first half of last year in Local $40 million of CityGrid revenue that is not there in the comparison in Local.
And in terms of Newsweek there's about $20 million of revenue that was from Newsweek specifically in last year that you take out to do an apples-to-apples comparison.
In terms of the investments across Local, Media, and Other, as I said, I think we will probably get roughly half of the total, Greg commented on Tutor and DailyBurn, I said low-double digit millions, and the rest -- we'll probably get half of the total in the first quarter and spread evenly through the rest of year if you want to think about quarterizing those segments.
- Chairman of the Match Group
I think just in terms of the Management reorganization, I think really when you look back over the last three years we simplified the structure at IAC a lot, when I started as CEO we had something like 14 different business leaders reporting in to me.
That was dramatically consolidated both under Sam Yagan on the one hand and Joey on the other.
That put a lot less pressure on the CEO role and created some real organizational flexibility.
I think when we looked out over the next few years we saw lots of opportunity everywhere, but I was particularly drawn to the opportunity to work more closely with Sam, building on the success we've had in the dating, both within the category and expanding it into these other highly personal, high-value categories.
As we talked about it, Sam and I work really well together and shared a vision for what that group of businesses could be a few years down the road, and frankly it was a combination of where we thought I could create the most value, and frankly doing what I like doing the most, and Sam's a lot more fun to work with than Joey, so it all came together in a thing that I think is going to create a lot of value going forward.
- Analyst
Thank you.
Operator
We will go next to Ross Sandler of Deutsche Bank.
- Analyst
Thanks.
This is Deepak on behalf of Ross.
Just two quick ones.
First on the Search business, you've been adding a lot of assets to the Search business, just wanted to ask about how the new profile would look like with the addition of these ValueClick assets for the RPQ side.
Is it similar to how it would be with the addition of About.com, or is it going to be something different?
And secondly on Tinder, can you give us some scope and maybe some KPI-related metrics compared to some of the other businesses for Tinder, like maybe users, rate in terms of the country, et cetera?
Thanks.
- Chairman of the Match Group
Sure.
On the ValueClick acquisition, yes, I do think it is reasonable to think of it similar to About.com in terms of RPQ, and in terms of the strategy, in terms of how we will operate and grow those businesses.
We are really trying to develop a diversified portfolio of high-quality content sites.
And we are finding real opportunities there in terms of acquisitions.
We've been buying them, I think, at relatively attractive prices and we've single synergy value in that.
And, again, I think ValueClick will be, or Investopedia, and the other assets I think will be right of that mold.
- CEO of Search and Applications Business
With respect to Tinder, look, tender is still very early stage.
It just had its one-year birthday really a month or two ago, I think it has got great momentum.
We are not breaking out stats, obviously.
It's got a lot of traction in US, Brazil, a number of countries in Europe, it is doing really well.
It's got a great Management team there.
They function relatively independently.
We try not to screw it up and try and help them where we can.
We've got a lot of ambition for the business.
But it really is, it is early and I think we are looking forward to 2014 being a year where it really takes hold, sort of sticks, and once that is secure I think there's a lot of opportunity to layer in various forms of monetization, but it's still very early.
- Analyst
Thanks, guys.
Operator
We will go next to Peter Stabler with Wells Fargo Securities.
- Analyst
Good morning, thanks for taking my question.
I guess first of all, I just wanted to follow-up on John's question earlier, Greg, thanks for the additional color around dynamic pricing and the benefits to cash collection on the migration to longer contracts.
But I guess stepping back on a reported revenue basis, we're wondering whether the core business -- whether you would expect the core business to post better results in 2014 than 2013, given the fact that some of this pricing pressure due to mix shift might be easing?
Is that something that you are comfortable sharing with us?
And then secondly, we're asked a lot about the desktop business and the defensibility of toolbars, wondering if you could provide an update on your thoughts there?
Thank you very much.
- Chairman of the Match Group
I think on, again on the rate at core, we expect the core rate to increase throughout the year, so I think that all in it will be comparable to last year.
I think in the core business we are expecting relatively comparable performance in 2014 over 2013, maybe a little stronger overall.
I don't think there's any particular trends here in pricing.
I really do you think it is a sequencing of when we rolled out various things.
We don't manage quarter to quarter as we've talked about before.
We try and optimize for the long-term.
And you've got a product roadmap and there are some things that just makes sense to do earlier than later because of how they fit into 10 other things.
So I feel good about the core.
I think that overall 2014 will be comparable to slightly better than 2013, and I think overall as I've said the Business will -- Match's results will be stronger in 2014 than they were in 2013.
- CEO of Search and Applications Business
The question broke up a little bit on I think the keyword of that question.
What was the second question?
- Analyst
I'm sorry.
About desktops, and if you can just give some updated views, Joey, on the toolbar business and the desktop product?
- CEO of Search and Applications Business
Yes look, I think the reports of our deaths have been greatly exaggerated there.
We think about this for many years we've been in this business, for many years there's been the next big thing threatening that business and we adjust.
We have systems teams, technology, we adjust to a changing marketplace.
And so we feel pretty good about the outlook from that -- on that business from here.
We you think about the market that we are in, there's nearly 2 billion desktops worldwide.
And we have at best I think a mid-single digit market share of that.
No matter what view you take on where that marketplace goes, even if you view that marketplace as declining way more than anybody else would say the desktop market is declining, in five years by any measure there's 1.5 billion desktops still.
So when you look at our share, it's still very small and we've historically been growing through that, and we'll continue to grow through that.
So we don't really see any of these things meaningfully impacting the Business.
So yes, we feel pretty good about this.
- Analyst
Thanks for the color.
Operator
We will go next to Mark Mahaney with RBC Capital Markets.
- Analyst
Thanks, just a quick question on Tinder.
And your visibility into when you will figure out the monetization of that?
Is there anything that makes you believe that you'll have settled on that monetization strategy this year?
Do you want to be open ended about when you would actually start monetizing the assets?
Thanks.
- Chairman of the Match Group
I have no doubt that we will begin to monetize it this year, but that may well be through various tests and other things.
I think it is not a particular objective of ours to generate meaningful revenue from Tinder in 2014.
So while I'm sure there will be resources on it, we'll be playing with a variety of different things, I would not expect any significant revenue contribution in 2014.
And we really have the luxury of getting it right, because everything else is really doing great, and I think that right now our focus is really on making sure that it cements itself, and I think that if and when it does, I think the money is not going to be hard to find.
- Analyst
Thank you.
Operator
We will go next to Nat Schindler with Bank of America.
- Analyst
Yes, two quick questions and I know this has been probably done to death at this point, Greg.
But just going to your $500 million three-year target for EBITDA in Match or personals, how much of that is really reliant upon Tinder being a really -- how big a contributor is Tinder to that as you begin to monetize it?
Secondly, can you go little bit more into the website's growth, which maintains on a query basis rather significant growth, which is hard to match up with any outside data sources, and I'd love to hear some of your reasons why you think that might be the case.
Additionally, it also seems to contradict -- the basic thought is that most growth in queries at least on internet search is coming from mobile devices where you are admittedly weak.
So could you help me understand that a little bit better?
- Chairman of the Match Group
On the $500 million question, I think look, we've got a lot of properties and so we can get to that $500 million in a variety of ways.
I think that as I said, the math I did had the historic businesses growing very low teens, to the extent that they grow midteens, then you don't need Tinder at all to get there.
To the extent they grow less, you probably do.
So I think that there's a whole bunch of things as I said, the developing line with Tinder as a negative right now is already a big contributor right now.
And I think that that big contribution will continue to grow.
I think without Tinder you may get there.
I think with Tinder to the extent that it becomes a monetized thing in that period, I think you're much more likely to get there.
I think you can get there with and without it.
And I think that look, Tinder we are talking three years away, so the monetization will come at some point.
I think that it is safe to imagine that that will be probably before 2016.
I think all in we feel really good about it, I think Tinder can play a big part in it, but isn't necessary.
- CEO of Search and Applications Business
On the websites, I will start with the query growth, I actually have not been looking at the outside sources, I don't know if Jeff if you've looked at those, I just can't comment relative to the outside sources.
What I can say is, number one, international is growing and growing faster, and that's going to be generally lower CPC, so you can have queries growing faster relative to what you might see on revenue.
And number two with the CPC hit that we saw, we talked about last quarter similar story, we were growing queries, but they were generally in lower CPC categories.
So the query growth is there, but RPQ on a relative basis would be down.
On the mobile side and websites, the mobile story I think I mentioned this in my script, we have 40% of page views are now mobile and that's growing 30% year over year.
So the mobile story on websites is one of growth.
- Analyst
Great, thank you.
Operator
We will go next to Brian Pitz with Jefferies.
- Analyst
A few questions on Vimeo.
Just wondering if you could walk us through the growth strategy and really balancing growth versus profitability?
I know you mentioned ramping investment there.
And then on the business model, can help us think about the decision to limit advertising?
And finally, if you just step back for a second, how would you rank the growth investment opportunity for video, online Vimeo and online video for the Company in general?
Thanks so much.
- CFO
Third question first, I'm not sure that we really rank investment opportunities, I think we think Vimeo is a great business, it is growing really well that has a large addressable market, quality product that people seem to love and so we're going to invest in it.
I think it terms of growth strategy I think first of all, you've got a great product that people have loved using and we're going to continue to invest in the product both on mobile and in desktop.
I think secondly, the Vimeo On Demand product is growing in terms of its usage and you're going to see us looking to improve that library and again drive quality content to people there.
Then thirdly, there's a marketing opportunity.
Vimeo is not a business that's been marketed heavily or pushed, and I think we're going to think through how we market it, and we will probably market it both on the subscription product side, and on the Vimeo On Demand side.
So I think there's a number of areas where we're going to keep advancing it, and as I mentioned in my comments, its viewer growth has actually accelerated through the year.
The rate's gotten higher and higher as the year's gone on, and finished the year at its highest point, and mobile is incredible.
We tripled our mobile users in the year.
So we think it is really exciting.
- Analyst
Great, thanks.
Operator
We'll go next to Heath Terry with Goldman Sachs.
- Analyst
Great, thank you.
I guess Greg, to the extent that you can, how do you get confidence that what you're seeing in pricing is not -- even within your own business is not more of an impact of the growth in free options like OkCupid and Tinder?
And the fact that dynamic pricing is sort of at least initially skewing to the downside is not going to be something that becomes more of a trend given the way the market seems to be anchoring towards free?
And then Joey, I guess in terms you mentioned policy several times, to the extent that you are comfortable that policy is somewhat stable, how do you feel about Google's enforcement, or whether or not you will see any additional enforcement in the areas where IAC, for whatever reason, is at least outside of compliance with their printed policy around things like software?
- Chairman of the Match Group
On the rate question Heath, let me step back and try and sort of set the whole stage for you.
I think that in businesses like our core business, I think that dynamic pricing will price down and price up, and I think overall rate we will maintain or increase over the next few years within those businesses.
We have pretty high confidence level in where the rate is going and on the responsiveness to pricing down in certain areas, and then adding features and functionalities that allow you to price up with others, and we feel pretty good about that.
That said, we do think that overall business mix just because of the rate of growth of the developing businesses with the effectively lower rate, just because those are growing faster than the other, overall rate will come down for Match, the consolidated entity over the next few years just because of that mix.
I think what's important to remember though is that as that's happening, we think margin will expand, because the products like Match that have higher rate also require marketing dollars, and so the net contribution from a user at Match is bigger than for the other businesses, but when you start getting into the marginal contribution, the marginal subs acquired is not.
So I think that what you will see is you will see over the next few years rate hold to increase in the traditional businesses, growth will continue at rates that are somewhat historical as we talked about, the low teens type rate.
And the growth in the other businesses, which are lower rate but higher margin will make on increasingly big part of the mix, which will over the next few years probably -- PMC growth will exceed revenue growth overall.
And margin will expand throughout the business.
And if you look at over the last few years, we've expanded margin in Match in every sector, core margin is up almost 1,000 basis points over the last few years.
Meetic has increased since we bought it, and Developing is sort of off the chart.
So we think that the overall price changes are going to be net positive, and the impact of the quote unquote free market is not to bring rate down in our core business, but to bring rate down in terms of overall mix, just because it's such a growing part of the segment.
We feel pretty good about that.
We've been seeing the trends for a couple years, and that's really what we think is going to happen over the next few.
Joey?
- CEO of Search and Applications Business
Yes, I will start with the end of your question and go back to the beginning.
We are always compliant with Google's policies.
We're always compliant with our contract, so anything we are doing at any moment is going to be compliant.
So those policies can certainly change.
We've seen those policies change over time.
Look, 2013 we saw that volatility, which as Google looked at a lot of the things that we were doing, and adjusted what they felt they needed to adjust, and so to some extent we feel good about that.
But changes can always happen and we'll adjust to changes, but we're going to be compliant with anything, everything in place at any given moment.
The other thing that's important, because I think there's two other things important to call out.
Number one, these things can swing both ways.
2013, they happened to swing more the other way.
But in the past, whether it is a browser change or whether it's pricing change, or whether it is something, these things can swing both ways, and we've been the beneficiary of some of those things too.
The other thing is we have a portfolio approach in the Search and Applications segment.
So we have a lot of businesses doing a lot of different things, and I don't see one policy saying -- having the potential to affect all of our businesses at the same time.
We deal with these things one at a time and address them.
- Analyst
Okay, great.
Jeff, just one follow-up question.
On the Search Business guidance that you gave for Q1, is there an organic number after the ValueClick acquisition that you can guide us to in terms of what we should expect to come from the websites and Applications Business before you add in the contribution from About and ValueClick?
- CFO
About is now organic.
We owned it last year, and I think what we said we're going to be modestly down before adding acquired revenue in the first quarter on both queries and revenue in websites.
- Analyst
So modestly down with the addition of however million revenue from ValueClick?
- CFO
Excluding ValueClick, so with ValueClick we are sequential growth.
- Analyst
Great, thank you.
- CFO
Question and then wrap up.
Operator
We will go next to Kerry Rice with Needham.
- Analyst
Thanks, just wanted to stay with Search for a minute.
I think Joey, you mentioned, particularly on the Application side with B2B, that the competitive landscape hasn't really changed much.
Can you talk maybe a little bit more about that?
And do you see that kind of recovering at all through the year?
And then the second question back to ValueClick as obviously you guys have a great track record driving growth in these sites like that you acquired from ValueClick.
When do you start to see some incremental positive benefits that you can add to those properties?
And then you called out Investopedia, and I think it was PriceRunner was the other one, they have several other sites I think, are you going to also maintain those or is that something that falls by the wayside over time?
Thanks.
- CEO of Search and Applications Business
Sure, just starting on the B2B market, it is really hard to predict.
I think right now the folks who moved over to Yahoo have settled in over there and our partners have settled in with us, and the folks at Yahoo seem to be competing successfully and that's working for them, which I think is probably good for the marketplace long-term in terms of being a viable competitive solution.
We haven't seen dramatic changes in the advertising practices or the other practices that we've seen there.
But we will see how those things play out over the course of year.
It is really hard to predict timing or when and whether those things change.
In terms -- but I do think our pipeline is starting to warm up a little bit there.
In terms of ValueClick and those properties, we start working on it right away and we hope to start to see results within a couple of quarters.
That's pretty consistent I think with what we saw in About.
In terms of the other properties, there's no plans to close or shutdown or change any other properties, but I do think that the mix of revenue and the composition of revenue and profit will likely change over time.
We are still working through what that will look like.
Investopedia and PriceRunner I think are the biggest properties, the biggest really brands in that.
But we are still working through what that looks like over time, but no, there's no plans to close or change any of those other things right now.
- CFO
Operator, I think we will take one more question and then wrap up the call.
Operator
We will go next to Eric Sheridan with UBS.
- Analyst
Thanks, guys.
Just two quick ones.
Both on Match.
One, is there any way to call out the impact on margins at Match that have been occurring because of the investments?
Greg you talked about Tinder and to the extent to which there is no revenue as we know, but calling out core Match EBITDA and understanding what the trajectory is around margins and EBITDA growth in the broader Match?
And then secondly, follow-up on the corporate reorganization question, just trying to understand how the Company's thinking about the pieces now that they are separated as to whether there could be further ways to create shareholder value by highlighting those businesses going forward?
Thanks.
- Chairman of the Match Group
Sure.
On the Match question, margins, there are certain limits to what you can disclose in certain ways.
I think that the investments that we've made in -- all the Developing used to be a negative so we've never really broken it out in the past.
I think that margins have expanded, again, across each of the three lines that we talk about; over the last few years, margins have expanded meaningfully.
I think what I would call separable business lines that have net investment have narrowed, meaning certainly Tinder, they are a couple of international markets that are negatives, which all fall into the Developing line.
But the numbers are not big.
They were not big in 2013, they'll probably get a little bigger in 2014, but maybe as we refine our reporting on this, they will start to get into some of those numbers, but we are not getting into them now.
I think that the core margins are by far the biggest, then you have Developing, and then you have Meetic.
If you were going to stack rank them.
And all three of them are expanding.
That's really all we can say on margins now.
In terms of the reorganization and value creation, I think, I will leave this to Jeff, but in general we've separated them internally in terms of management, but they are still very much a part of IAC.
I think IAC has always had a history of realizing value when it thinks the right time to do so is.
Obviously we're doing things internally to create value, but in terms of realizing it I think that that will come when it comes.
I think there's no schedule or timetable, we are not going to tell you that it is going to happen and everything else.
When the decision is made we will announce it, and until then we are creating value within the structure and I think growing real asset value across the line, right Jeff?
Anything else?
- CFO
I think that's absolutely right.
And with that we will end.
Thanks, everybody for joining us.
- Chairman of the Match Group
Thank you.
Operator
This does conclude today's conference.
We thank you for your participation.