怪物飲料 (MNST) 2017 Q3 法說會逐字稿

Good day, ladies and gentlemen, and welcome to Monster Beverage Corporation Third Quarter 2017 Financial Results Conference Call. (Operator Instructions) Also as a reminder, this conference call is being recorded.

I would now like to turn the call over to your host to Rodney Sacks, Chairman and CEO. Please go ahead.

Good afternoon, ladies and gentlemen. Thank you for attending this call. I'm Rodney Sacks. Hilton Schlosberg, our Vice Chairman and President, is with me today; as is Tom Kelly, our Senior Vice President of Finance.

Before we begin, I would like to remind listeners that certain statements made during this call may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended and Section 21E of the Securities Exchange Act of 1934 as amended, and which are based on currently available information regarding the expectations of management with respect to revenues, profitability, future business, future events, financial performance and trends.

Management cautions that these statements are based on our current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside the control of the company, that may cause actual results to differ materially from forward-looking statements made during this call.

Please refer to our filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K filed on March 1, 2017, and our Form 10-Q filed on August 9, 2017, including the sections contained therein, entitled Risk Factors and Forward-looking Statements, for a discussion on specific risks and uncertainties that may affect our performance.

The company assumes no obligation to update any forward-looking statements whether as a result of new information, future events or otherwise.

An explanation of the non-GAAP measure of gross sales and certain expenditures, which may be mentioned during the course of this call, is provided in the notes and designated with asterisks in the consolidated statements of income and other information attached to the earnings release dated November 8, 2017. A copy of this information is also available on our website at monsterbevcorp.com in the Financial Information section.

The global beverage industry generally continues to face headwinds, although the energy category continues to gain momentum. In the third quarter, net sales were $909.5 million, up 15.4% from $788 million in the third quarter of 2016. The company recorded third quarter gross sales of $1.04 billion, up 14.1% from $913.3 million in the third quarter of 2016.

Gross profit as a percentage of net sales for the third quarter was 62.6% as compared to 63.8% for the comparable 2016 third quarter. The decrease in gross profit as a percentage of net sales was primarily attributable to geographic sales mix as our international operations generally have lower profit margins, product sales mix, as well as the increases in other costs. Distribution costs as a percentage of net sales were 3.2% for the 2017 third quarter as compared to 3.1% in the 2016 third quarter.

Selling expenses as a percentage of net sales were 12.7% compared to 12.1% in the same quarter a year ago. The increase was primarily due to increased sponsorship and endorsement costs, commissions, merchandise displays and trade development. General and administrative costs as a percentage of net sales were 11.8% as compared to 11.7% in the same quarter last year. Included in general and administrative costs were distributor termination expenses of $15.9 million and $4.7 million for the 2017 and 2016 third quarters, respectively.

General and administrative expenses, excluding distributor terminations were 10.1% of net sales for the 2017 third quarter compared with 11.1% of net sales for the comparable 2016 third quarter.

Payroll expenses were up $6.5 million, primarily due to headcount growth internationally, including to support the launches in China and other countries and stock-based compensation, a noncash item, was $1.1 million higher.

Legal expenses relating to regulatory matters and litigation concerning the advertising, marketing, promotion, ingredients, usage, safety and sale of the company's products were $2.9 million in the 2017 third quarter as compared to $4.9 million in the 2016 third quarter.

Our effective tax rate decreased from 33.8% in the 2016 third quarter to 31.9% in the 2017 third quarter primarily due to profits earned by foreign subsidiaries in lower tax jurisdictions. Net income was $218.7 million in the 2017 third quarter compared to net income of $191.6 million in the 2016 third quarter, an increase of 14.1%. The weighted average number of diluted shares outstanding decreased from 583.3 million for the third quarter of 2016 to 578.4 million for the third quarter of 2017 as a result of share buyback. Diluted earnings per share for the 2017 third quarter increased 15.1% to $0.38 from $0.33 in the third quarter of 2016. We estimate that distributor termination expenses in the 2017 third quarter reduced reported earnings by approximately $0.02 per share after tax.

We continue to make good progress in the implementation of our strategic alignment with Coca-Cola bottlers globally. We are also making good progress in the U.S. in nontraditional channels, including food service, accounts and e-commerce.

In EMEA, we commenced distribution of Monster with Coca-Cola bottlers in Georgia and Kuwait in the third quarter of 2017 and in Ghana and Morocco in October 2017. Additional launches are planned during the fourth quarter of 2017 and in the first quarter of 2018.

In the third quarter of 2017, we commenced distribution of Monster with Coca-Cola bottlers in Nicaragua. And in October, we transitioned Monster Energy in the Bahamas, Grenada and Jamaica, the latter not to a Coca-Cola bottler. We are also planning to launch in and/or transition to additional countries in the Caribbean and Central and South America in 2018.

In China, during the third quarter of 2017, we launched the 2 -- the final 2 operating units and are now focusing our efforts towards establishing Monster in the country with an emphasis on key cities and accounts. We also transitioned Vietnam and have begun distribution in Taiwan. We're also planning to relaunch Monster in India.

Raw material cost savings from the AFF transaction were approximately $27.7 million in the third quarter of 2017 as compared to $23.3 million in the third quarter of 2016. According to Nielsen reports for the 13 weeks through October 21, 2017, all outlets combined, namely convenience, grocery, drug, mass merchandisers, sales in dollars in the energy drink category, including energy shots increased by 2.6% versus the same period a year ago.

Sales of Monster grew 6.6% in the 13-week period, while sales of NOS increased 10.3%, and sales of Full Throttle decreased 1%. Sales of Red Bull increased 2.8%. Sales of Rockstar increased by 0.2%. Sales of 5-hour decreased 6.4% and sales of Amp decreased 32.2%.

According to Nielsen, for the 4 weeks ended October 21, 2017, sales in the convenience and gas channel, including energy shots in dollars, increased 3.6% over the same period last year. Sales of Monster increased by 7.9% over the same period last year while NOS was up 5.8% and Full Throttle sales decreased 3.6%. Sales of Red Bull increased by 5.1%, Rockstar was up 1%, 5-hour was down 6.6% and Amp was down 39.4%.

We pointed out that the energy shot category has been slowing for some time. If we exclude energy shots, as well as energy coffee and energy protein, where we have experienced production capacity shortages, for the 4 weeks ended October 21, 2017, sales in the convenience and gas channel in dollars in fact increased by 5.8% over the same period last year, with sales of Monster increasing by 11%.

According to Nielsen, for the 4 weeks ended October 21, 2017, Monster's market share of the energy drink category in the convenience and gas channel, including energy shots in dollars increased by 1.5 points over the same period last year to 37.2%. NOS' share increased 0.1 point to 4.1% and Full Throttle share decreased 0.1 point to 0.9%. Red Bull share increased 0.5 point to 35%; Rockstar share was down 0.2 point to 7.8%; 5-hour's share was lower by 0.7 point at 6.9%, and Amp's share decreased by 0.6 point to 0.9%.

According to Nielsen, for the 4 weeks ended October 21, 2017, sales of energy plus coffee drinks in dollars in the convenience and gas channel decreased 8.6% over the same period last year. Sales of Java Monster were 12.2% lower than in the same period last year, while sales of Starbucks Doubleshot Energy were 4.8% lower.

We worked through our production capacity shortages for both Java Monster and Muscle Monster. We have secured additional production of Java Monster and Muscle Monster in the United States, which came online in the third quarter of 2017. Those products came off allocation at the end of the quarter.

[Such] production [to get an] additional production available to us in Europe has eliminated our shortages for Java Monster and Muscle Monster. Together with our bottling partners, we are currently focused on regaining lost shelf space for these products.

According to Nielsen, in the convenience and gas channel in Canada, for the 12 weeks ended August 19, 2017, the energy drink category increased 2% in dollars. Monster sales increased 5% versus a year ago. Our market share increased 0.8 share points to 32.1%; Red Bull sales remained the same, and its market share decreased 1.4 points to 37.8%. Rockstar sales remained the same, and its market share increased by 0.3 point to 15.9%.

According to Nielsen, for all outlets combined in Mexico, the energy drink category grew 6% during the month of September 2017. Monster sales increased 34.8%. Our market share in value increased 6.1 points to 28.5% against the comparable period last year. Sales of Burn decreased 46.4%. Burn's market share decreased 2.4 points to 2.5%. Red Bull sales decreased 1.6% and its market share decreased by 0.8 points to 10.8%.

Vive 100's market share decreased 4 points to 40.2%, while Boost's market share decreased 0.5 point to 8.8%. The Nielsen statistics for Mexico covers single months which is a short period that may often be materially influenced positively and/or negatively by sales in the OXXO convenience chain which dominates the market.

Sales in the OXXO convenience chain in turn can be materially influenced by promotions that may be undertaken in that chain by one or more energy drink brands during a particular month. Consequently, such activities could have a significant impact on the monthly Nielsen statistics for Mexico.

I'd like to point out that the Nielsen and IRI numbers for EMEA should only be used as a guide because the channels read by Nielsen and IRI for EMEA vary from country to country. According to Nielsen, in the 13-week period ending October 8, 2017, Monster's retail market share in value as compared to the same period last year grew from 14.3% to 18.5% in Great Britain, from 8.7% to 13.2% in Italy and in France from 22.7% to 24%.

According to Nielsen for the 13 weeks period ending October 8, 2017, Monster's retail market share in value increased from 10.4% -- decreased from 10.4% to 10.1% in Sweden, although the retail sales value in sales grew 25.7% in the same comparative period.

According to Nielsen in the 13-week period ending September 17, 2017, Monster's retail market share grew from 10.5% to 11.7% in Belgium, from 11.4% to 12.1% in the Czech Republic, from 13.9% to 15.6% in Germany and from 30.7% to 33.4% in Greece, from 5.5% to 6.4% in the Netherlands, from 10.9% to 15.3% in Norway and from 25.7% to 27.2% in Spain. For the 13-week period ending September 30, 2017, Monster's retail market share grew from 13.2% to 15.8% in South Africa.

According to Nielsen for the 13-week period ending August 2017, Monster's retail market share in Ireland grew from 9.1% to 13.3%. I would like to point out that the Nielsen numbers in EMEA should only be used as a guide because the channels read by Nielsen in the EMEA vary from country to country.

According to Nielsen, for the month of September 2017 in Chile, Monster's retail market share in value increased from 21.7% to 30.8% compared to the same period last year. And Monster's market share in value in Brazil for the month of September 2017 increased from 2.5% to 13.7% as compared to the same period last year.

According to IRI, in Australia, Monster's market share in value grew from 6.1% to 7.4% in September 2017 as compared to the same period last year. According to IRI in New Zealand, Monster's market share in value for the 4 weeks ended September 3, 2017, grew from 4% to 6.2% as compared to the same period last year. We are in negotiations with Nielsen to obtain the market share information for South Korea, which we anticipate will be available to us in the fourth quarter.

According to INTAGE, Monster's market share in value in the convenience store channel in Japan grew from 41.7% to 45.1% in September 2017 versus the same period last year. Net sales for the Monster Energy drink segment for the third quarter of 2017 increased 16.6% from $710.1 million to $827.7 million from the comparable period last year.

Net sales for the Monster Energy Drinks segment in the third quarter were negatively impacted by approximately $0.4 million of foreign currency movements. Net sales for the Strategic Brands segment was $76.6 million for the third quarter as compared to $72.1 million in the same quarter last year. Net sales for the company's Strategic Brands segment were positively impacted by approximately $1.1 million of foreign currency movements in the quarter.

Net sales for the Other segment, which includes third-party sales made by AFF were $5.2 million in the 2017 third quarter as compared to $5.7 million in the same quarter last year. Net sales to customers outside the U.S. were $260.1 million in the 2017 third quarter compared to $190.8 million in the corresponding quarter in 2016.

Foreign exchange had the effect of increasing net sales in U.S. dollars by approximately $0.7 million. Included in the report of geographic sales are our sales to the company's military customers, which are delivered in the U.S. and transshipped to the military and their customers overseas.

In Europe, the Middle East and Africa, net sales in the third quarter increased 42.5% in dollars and 40.6% in local currencies over the same period last year. Gross profit in this region as a percentage of net sales increased from 50.5% in the same period last year to 50.9% during the quarter. We are pleased with the rollout of certain SKUs in the Ultra range in EMEA markets. In 2017, we added certain SKUs of Ultra across EMEA with the introduction of Ultra Citron, which is now available in 10 additional EMEA markets in 2017. Various SKUs in the Ultra range are now sold in 35 EMEA markets.

We are also pleased that Monster continued to perform well and gain market share in Belgium, Czech Republic, France, Germany, Great Britain, Greece, Ireland, Italy, the Netherlands, Norway, Spain and South Africa.

In Asia Pacific, net sales in the third quarter increased 22% in dollars and 26.6% in local currencies over the same period last year. Gross profit in this region as a percentage of net sales was 46.5% versus 46.6% over the same period last year. In Japan, net sales in the quarter increased 27.9% or 36.7% in local currency as compared to the same quarter last year.

We continue to experience strong performance in Japan. In South Korea, net sales increased 16.7% or 16.2% in local currency as compared to the same quarter last year. In Oceania, which includes Australia, New Zealand, Tahiti, French Polynesia, New Caledonia, Papua New Guinea and Guam, net sales decreased 2.5% or minus 5.1% in local currencies as compared to the same quarter last year.

As previously mentioned, we are moving ahead with plans for local production in India with a view towards reentering that market.

In Latin America, including Mexico and the Caribbean, gross sales in the third quarter increased 29.8% in dollars and 27.1% in local currencies. Net sales in the third quarter increased 34.3% in dollars and 31.4% in local currencies over the same period last year.

Gross profit in this region as a percentage of net sales remained the same at 47.6% during the 2017 third quarter.

Net sales increased in Brazil 497.2% in dollars or 482.3% in local currency, largely due to the transition of Monster to Coca-Cola bottlers which took place on November 1, 2016. Net sales in Chile increased 160.8% in dollars and 159.1% in local currency.

Turning to the balance sheet. Cash and cash equivalents amounted to $465.6 million compared to $377.6 million at December 31, 2016. Short-term investments were $630.3 million compared to $220.6 million at December 31, 2016. Long-term investments increased to $7 million from $2.4 million at December 31, 2016.

Accounts receivable increased to $535.3 million at September 30, 2017, from $448.1 million at December 31, 2016. Days outstanding for accounts receivables were 46.7 days compared to 48.2 days at December 31, 2016.

Inventories increased to $213.3 million from $162 million at December 31, 2016. Average days of inventory was 56.5 days at September 30, 2017, compared to 57 days at December 31, 2016.

We launched a line extension of our Mutant brand family, namely White Lightning, a 0 sugar offering, to the general market in July. We remain confident about the potential of this brand. We launched Mango Loco, a new flavor in the Monster Energy juice family exclusively with a convenience store customer in June and launched to the general market nationally in September of 2017. We also launched Monster Energy Fury in September 2017 in Nigeria. We are in the process of launching X-Presso Monster in 2 flavors as well as NOS Nitro Mango in the United States. Sales of Monster Hydro which was launched in a 550 ml PET bottle in United Kingdom and Ireland during the second quarter of 2017 have been encouraging. The Lewis Hamilton signature Monster Energy drink launched in the second quarter and is now available in 22 EMEA markets, including South Africa. We are planning to launch the Lewis Hamilton drinks in Australia in early 2018. We remain confident about the potential for this product.

We estimate October 2017 gross sales to be approximately 19.9% higher than in October 2016. On the foreign exchange adjusted basis, we estimate October 2017 growth sales to be approximately 18.6% higher than in October 2016. In this regard, we caution again that sales over a short period are often disproportionately impacted by various factors. Factors, for example, selling days, days of the week in which holidays fall, timing of new product launches and the timing of price increases and promotions in retail stores, distribution centers, as well as shifts in the timing of production in some instances where our bottlers are responsible for production and unilaterally determine their production schedules, which affect the dates in which we invoice such bottlers. We note that in October 2017, there were 22 selling days as compared to 21 selling days in October 2016.

We reiterate that sales over a short period such as a single month should not necessarily be imputed to or regarded as indicative of results for a full quarter or any future period.

On February 28, 2017, the company's Board of Directors authorized a new share repurchase program for the repurchase of up to $500 million of the company's outstanding common stock. During the third quarter, we purchased 4.5 million shares of common stock at an average purchase price of $54.91 per share for a total of $248.8 million excluding broker commissions.

In conclusion, I would like to summarize some recent positive points. We recognized a reduction in raw material cost of $27.7 million in the third quarter as a result of our acquisition of AFF. North America and international gross margins remain healthy. The U.S. Nielsen convenience markets statistics for the 4 weeks ended October 21, 2017 reflect that the company achieved its highest market share in the energy category in dollars at a 42.3% market share, and that the Monster Energy brand achieved its highest market share in the energy category at a 37.2% market share.

Equivalent market statistics for many countries around the world show that the energy category is continuing to grow and that Monster is generally growing ahead of the category. The new additions to the Monster family continue to add to the company sales. We're excited about the prospect for our new product launches. We are pleased with our performance in our international markets and reiterate the growth potential for us in China, one of the largest energy drink markets globally. We have successfully launched or transitioned Monster Energy drinks to Coca-Cola bottlers in a number of markets this year and anticipate further transitions and launches.

I'd like to open the floor to questions about the quarter. Thank you.

(Operator Instructions) Our first question comes from Judy Hong of Goldman Sachs.

So I guess I wanted to just start off with a gross margin question. Rodney, you called out a few factors that negatively impacted the quarter. Just wanted to get a little bit better sense of some of the call outs, specifically product mix and then I think you said other cost. So hoping you can elaborate a little bit more and then how much of those are really more transitory and onetime if it's something about getting the Java back online.

Well, Judy, we've always said that the international margins are lower than domestic margins. So the quarter was more pronounced because it was a larger growth in sales internationally. So that accounted for a significant portion of the reduction in overall gross margin. We had some other issues relating to input costs, some cost increases -- I shouldn't say issues, cost increases in relation to input costs, and there was some impact as well of product mix, where we have different products that we sell that have different -- every SKU has a different margin. So on balance this quarter, there was -- with the Java coming back on stream, there was a reduction in the overall margin because of those items. So those are the 3 major factors that contributed to the reduction in gross margin.

Our next question comes from Bill Chappell of SunTrust.

Just a follow up on the U.S. market. I understand the issues with Java Monster and what have you, but I mean the overall energy drink category has kind of had the whole year at low single digits. Is that -- are you seeing from the competitions, Red Bull in particular, there's lack of innovation? Are you seeing an overall slowdown? Are you just gaining share? And with that, what are you seeing out of the C-store channel. We had heard earlier in the year that, that had slowed down, but it seems to maybe be picking back up. So kind of any comments on kind of the state of the U.S. energy market overall, not just gaining share and getting products back.

I think that as we have -- it's in our previous calls, there had been a slowing of the convenience category, which traditionally had grown at a higher rate than the other categories and everybody was sort of scratching their heads a little to try and find out why, and we didn't really -- we never really put our finger on it. We are seeing a pick up back in the convenience category sales, and they do seem to be starting to turn around and come back as I indicated earlier on the numbers. So we are positive about the category and about the convenience traffic as well. That does seem to be doing better.

Our next question comes from Vivien Azer of Cowen.

So I know you guys aren't in the habit of offering guidance. But given the volatility that we've seen around Java Monster, which has historically been such a good growth driver, can you give us a sense of how we should think about distribution coming back online?

Not sure if we can give you very much guidance. Obviously, the energy and coffee category has continued to grow through our difficulties. We obviously lost sales, we lost some market share. As we indicated, at the end of the quarter, everybody -- we are back with products in the inventory, we're shipping orders in full to our bottlers, and they are now -- and we are together now getting product back on the shelf. So we've got to obviously fight back and get back the shelf space that contracted during that period. But we are -- we're quite encouraged that we'll get back shelf space quite quickly. We are positive for the coffee category, and that is why we're right in the throes literally this week of starting to sell and launch X-Presso Monster, and we will be coming, launching -- early in the New Year, we'll be launching Caffe Monster in glass bottles. So we think there is good growth potential for the coffee category and the coffee plus energy category. We still think those are good -- it's a good growth category, beverages generally and for us. And with getting back into our inventory position and eliminating our shortages, we think that from the fourth quarter, we will start to see the benefits come through. So we are positive about it but to what extent and how quickly, obviously, we're not going to give guidance on that because it is uncertain anyway to us even at this time.

Yes, all we can say is that our bottler partners are committed to getting the shelf space back and committed to the product.

Our next question comes from Robert Ottenstein of Evercore ISI.

I'm wondering if you can give us an update on Hydro, how it's doing in the marketplace and whether you've gotten by the supply issues at this point and maybe perhaps compare Hydro's reception in the market with Mutant.

I think they're very -- 2 very different products. Let's just focus on Hydro for a moment. Hydro, we've had really -- a really good response both to the package and to the ingredients and taste. So both of them have resonated well and which makes us very positive for this sort of sub-brand or subcategory. We have continued to experience production challenges and being able to get enough cans, and that's been a challenge. So while we look at distribution and sales numbers, we think those numbers have been negatively affected by the fact that they don't actually relate or -- and give the full story because we're out of stock. A lot of the time, if you're out of stock, it doesn't show in the Nielsen numbers. So we believe the results have actually been more positive than are reflected in the actual sales reported to in the Nielsen. And that is consistent with our feedback from our -- from the market and the field and from retailers. So we are very positive about it. The way we're addressing that is we will be launching a line of 4 SKUs, 1 of -- we're probably going to take 1 of the existing 3 SKUs and convert that into a 750 ml bottle, and we're going to have 3 other 750 ml PET bottles, one of which will be a 0 calorie, 0 sugar product. So with those 4 products being launched early in 2018, then we will continue to maintain our sales of the cans. We are looking and are engaged in negotiations to secure additional capacity and additional production facilities to make the plastic can, the PET can, because we do believe that is a very attractive package and it is, I think, important for the brand. So ultimately, once we get that rectified, we will obviously expand the offerings in the PET can. But so going out from an early point next year, we will have PET cans and a 750 ml with a 25-ounce plastic bottle. So we believe that, that will cater for the out of stocks and the erratic supply and because you'll have one or the other products in stock pretty much at all times in stores, and we are positive about Hydro as being a new category for us and a new growth area for us in 2018.

Our next question comes from Andrea Teixeira from JPMorgan.

Just on if you can comment a little bit on China and what are the impressions now that you've probably reached where you wanted to be? And I know you can't compare with last year, but if you can tell us how it's tracking against plan. And if you, I think, building with the last question, if you can talk a little bit about Mutant.

China is a great opportunity for us. It's a logistically very, very big and complex country. And we are continuing to make progress. We are learning how to market and promote our products, distribute our products in China. We have had some challenges in basically securing space for us. Basically, there's no real energy category. So it's not as though you can focus on an energy category and say you got an energy product, let's just put your new product in the energy category. And so there has been some struggle with the Coke bottlers where their focus and perhaps the easier way where they believe they were doing adequate job is to -- if they're struggling to find a position for the product, they find a position in the Coke cooler and your product goes into the Coke cooler. Now that seems to sound fine. But ultimately, if the other products like the Red Bull Gold or which is the leader in the category and it's all being sold in an independent cold door, even on the warm shelf, the consumer is not expecting to go into the Coke cooler and find an energy drink. And we're really going through a learning curve with our bottlers to try and explain to them that the first prize is not actually being in the Coke cooler. The first is prize is actually being -- and the essential distribution point is to be right next to Red Bull. And if you get a secondary point of distribution, which is obviously always positive, then you would go into the Coke cooler with that secondary distribution point. So that is just an educational challenge to really get and communicate that to the very, very big sales force. So on the one hand, you've got this really big sales force available to us, which is a very big positive. On the other hand, they are used to selling and putting their products into the Coke door and into the Coke cooler, where they have many of them. We are really having to refine that and tweak that slightly. And that's part of the challenge we have. So we remain very positive, and we believe that it's going to continue to grow, our sales are going to continue to grow. And it's a very, very important market for us. It's just going through a learning curve and getting everything down as we continue to progress. So that is really what we can -- all we can say in China is the sales are good. That's substantial. If you look at our other markets and comparable other markets that we've launched at, sales are higher. But we are working through these operational challenges. And we'll get through them, there's no doubt. It's just a question of getting them and having the time to train everybody and understand what the priorities are. So that's really an update on China.

And always, when I look at China, always look at what happened in other countries where we launched. And generally, we sustained losses in those countries in the earlier years. If you look at Europe and track through the various Qs and Ks. And China, I don't believe will be any different. So we will sustain a loss in China this year and it's something we were prepared for and is not a shock to us.

So we still remain ultimately, at the end of the day, positive that, that's going to be a large contributor to the company and to the brand going forward in future years. With regard to Mutant, we're still putting our heads down. We are sort of looking at expanding our distribution and our channels. We believe that the brand has got good potential. We are continuing to put promotional efforts behind the brand this year, and we have the bottlers' support, and we will continue to put focus on Mutant, and we see that as a long-term potential benefit and good opportunity for the company. But it is -- again, looking at an analysis, you look at the brands in the soft drink industry and the average age of the brands of old -- decades old that we're going up against, we're doing quite well if you look at where we are in relation to the other brands. And we are going to continue to -- we'll continue to make progress against them as we continue to develop the brand. We're doing some testing at the moment. We're going out to test a 38 ml cap as opposed to the 26 ml, which is really, really, really looks good on the product. It does transform the visual image of the product and its position. And as soon as we get some input back from some key channels and key accounts, we're going -- we're testing this larger cap format in, we will determine whether we'll actually transition all of the production into the larger cap or stay with the traditional 28 ml -- 26, 28 ml cap that you normally use for soda products. That's the one thing we are looking at in the Mutant line. And we think that this is so far out from our own feeling internally is that we think that this cap will be quite a positive addition to the line going forward.

This concludes our Q&A portion. At this time, I'd like to turn the call back over to Rodney Sacks, Chairman and CEO. Please go ahead.

Thank you. On behalf of Monster, I would like to thank everyone for their continued interest in the company. We continue to believe in the company and our growth strategy and remain committed to continuing to develop and differentiate our brands and to expand the company, both at home and abroad, and in particular, to expand distribution of our products through the Coca-Cola Bottling system internationally.

We are particularly excited by the new opportunities that we have going forward with the portfolio of energy drink products throughout the world comprised of our Monster Energy brand, together with the strategic brands, as well as Mutant. Thank you very much for your attendance.

Thank you, ladies and gentlemen, for attending today's conference. This concludes the program. You may all disconnect. Good day.