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Operator
Welcome to the Southwest Airlines fourth quarter 2012 conference call.
My name is Tom, and I will be moderating today's call.
This call is being recorded, and a replay will be available on www.southwest.com in the Investor Relations section.
At this time I'd like to turn the call over to Ms. Marcy Brand, Director of Investor Relations.
Please go ahead, ma'am.
Marcy Brand - Director of IR
Thank you, Tom.
Good morning, everyone, and welcome to today's call.
Joining me on the call today is Gary Kelly, our Chairman, President and CEO; Tammy Romo, Senior Vice President, Finance, and CFO; Bob Jordan, Executive Vice President and Chief Commercial Officer, and President of AirTran Airways; Mike Van De Ven, Executive Vice President and COO; and Ron Ricks, Executive Vice President and Chief Legal and Regulatory Officer.
Today's call will begin with opening comments from Gary, followed by Tammy providing a review of our fourth quarter and full year results, as well as our current outlook.
We will move to the Q&A portion of the call following Tammy's remarks, and Gary, Tammy, Bob, Mike and Ron will all be available to take your questions.
As a quick reminder, 2011 full year consolidated results include AirTran beginning May 2, the date of the acquisition.
In order to provide what we believe to be a more meaningful year over year comparison on today's call, when referring to full year 2012 results compared to 2011 we may provide commentary on a combined basis, as defined in this morning's press release.
Please be advised that today's call will include forward-looking statements.
Because these statements are based on the Company's current intent, expectations and projections, they are not guarantees of future performance, and a variety of factors could cause actual results to differ materially.
As this call will include references to non-GAAP results, such as combined results and results excluding special items, please refer to this morning's press release in the Investor Relations section of www.southwest.com for further information regarding forward-looking statements and reconciliations of non-GAAP results to GAAP results.
And with that, Gary, I will turn it over to you.
Gary Kelly - Chairman, President, CEO
Thank you, Marcy, and thanks everyone for joining us.
Welcome.
We're very pleased to share our fourth quarter earnings results.
I'm obviously pleased to report increased earnings for the year 2012, a solid profit in fourth quarter, slightly ahead of expectations and flat compared to year ago, excluding items.
Our operational performance and our customer service delivery were both exceptional in 2012.
Our cash flow from operations, if you exclude all the hedging collateral changes, was an all-time record for Southwest Airlines at $2.1 billion for 2012.
And it was an exceptional year for our shareholders, as we were able to repurchase 46 million shares for $400 million, reducing our shares outstanding almost 6%.
We also increased the quarterly dividend by 122% in May of last year.
We were also able to pay down $1.2 billion in debt since the May 2011 AirTran acquisition, with the balance sheet leverages declining and very, very strong.
The real story in 2012 was the progress that we made on our strategic initiatives.
There are five of those -- All-New Rapid Rewards, AirTran, the introduction of the 737-800 into our fleet, overall fleet modernization, and then our reservation system replacement.
There were significant accomplishments in 2012.
There was significant effort and investment, both from a capital and an operating perspective, that were expended on these strategic initiatives.
I'm not satisfied, of course, with 2012's absolute earnings, but it was still a remarkable year given the amount of construction work that was underway.
And our people are transforming Southwest, and in the meantime they are running a great airline.
Business for us has been good.
Yields are up.
We've had some traffic effect, but load factors remain near record levels.
The timing of Christmas and New Year's put the month of December behind trend and the month of January ahead of trend, but all in all fourth quarter and first quarter bookings and revenue trends look very solid, at least at this point.
Broadly speaking, while we see a lot of encouraging signs in the broader economy, we're monitoring demand closely for signs of any weakening by consumers resulting from the increased income taxes, but at this point we're not seeing any signs of any weakness.
At least it's buffered by a pretty benign industry capacity forecast, and our forecast is showing that the industry will be down capacity-wise domestically, in the 1% to 2% range in first quarter.
So thinking about 2013, we want to preserve our strong culture, brand and customer service levels, we want to maintain our operational excellence, and we want to regain our financial prosperity.
We have a plan to boost revenues this year by $1.1 billion over 2012 levels.
We also have efforts underway to increase our aircraft efficiency and utilization, and also increase our fuel efficiency on a unit basis.
2012 cost pressures that we've been seeing in maintenance, for example, and depreciation, those will begin to ease in 2013, and of course we're going to be very focused on managing our invested capital, and in particular our capital spending plan for 2013 will be down from 2012 levels.
But the number one deliverable for 2013, without a doubt, is the connection of the Southwest and AirTran route networks.
That will put us in a position to follow up aggressively to optimize the combined networks as if it were one, and we have a number of markets that are not performing to our satisfaction, and we will begin to address those gradually throughout 2013, and of course that is one of our leading drivers in our plans to boost our 2013 revenues by $1.1 billion, and of course that is what will position us to hit our 15% return on invested capital requirement.
So with that very quick overview, I'd like to turn it over at this point to Tammy Romo, our CFO, and before I do that I would just like to thank all of our Southwest family one more time for a tremendous 2012.
So, Tammy, over to you.
Tammy Romo - SVP Finance and CFO
Thank you, Gary, and good morning, everyone.
2012 was a big year of progress for Southwest, as Gary noted, and I would also like to extend my gratitude to all of our Southwest warriors for the hard work and many accomplishments in 2012 that enabled us to report our 40th consecutive year of profits, which really is a remarkable accomplishment in our industry.
Our full year 2012 GAAP net income was $421 million or $0.56 per diluted share, and if you back out the special items, our 2012 net income was $417 million or $0.56 per diluted share, which was up 30% versus our 2011 EPS.
We ended the year with a solid fourth quarter performance.
Our fourth quarter 2012 net income ex-special items was $65 million or $0.09 per diluted share, which exceeded First Call consensus by $0.01.
Despite challenging year over year comps from the December holiday mismatch, Hurricane Sandy and last year's ticket tax benefit, our fourth quarter revenues were strong.
Our operating revenues were a record $4.2 billion, driven by record passenger revenues and an impressive growth in cargo revenues.
Passenger revenues were a record $3.9 billion.
Passenger revenue yield, passenger unit revenues and operating unit revenues were all fourth-quarter records.
I also want to point out we changed the income statement classification of certain revenues from purchase points in our Frequent Flyer Program in the fourth quarter.
The re-class didn't change our total revenues or bottom line, but was simply a shift of revenues from other revenues to passenger revenues, and these points are largely redeemed for Southwest flights.
The re-class totaled $27 million for the first nine months of 2012, and our fourth quarter 2012 results reflect $11 million related to this re-class.
For purposes of your models, the impact on a monthly basis was immaterial versus what we reported to you in our monthly traffic releases.
On a unit basis passenger revenues grew 2.3% year over year, led by strong October PRASM of close to 6% followed by a solid November, especially considering the challenging year over year comparison.
December was impacted by Christmas, return traffic as Gary mentioned falling in January, but overall we had solid holiday traffic over the two week periods spanning December and January.
Passenger revenue yield increased 3.4% year over year.
We implemented four system-wide fare increases, and while they had a positive impact to unit revenues, the benefit from recent fare increases has been less than what we've historically realized.
This is a testament to a challenging yield environment, and just underscores the nice traction our commercial team is making in this difficult environment, and in the midst of integrating the Southwest and AirTran networks.
We are seeing encouraging signs in our business travel trends.
Our mix of close-in passengers for fourth quarter was in line with the third quarter mix of 20%.
While our mix was relatively unchanged from third quarter, revenue performance was encouraging.
We continue to be pleased with the strong revenue contribution from our ancillary products and initiatives.
Business Select revenues were approximately $23 million, a fourth quarter record performance.
We recognized another $50 million in incremental passenger revenues from our Rapid Rewards program, bringing this year's total incremental revenue recognized from our new program to $180 million.
As we've ramped up our all new Rapid Rewards program, results have been tremendous.
Wright Amendment revenues were also tremendous, increasing 18% year over year to $67 million in fourth quarter, and with full year 2012 totaling $276 million.
We continue to be very pleased from the revenue contribution from the incremental 800 and Evolve seating.
The fourth quarter benefited by over $50 million from the incremental seats, and in full year 2012 in excess of $100 million.
Overall, our EBIT contribution from fleet modernization was on track with our forecast of $70 million, and we continue to anticipate a $300 million EBIT contribution in 2013.
Traffic and revenue trends thus far in January suggest passenger unit revenues will be up in the 2% to 3% range compared to January of last year.
On Monday this week, we began selling available A1 through A15 boarding positions to customers 45 minutes prior to departure for $40 per flight.
This new option is not a replacement for our Business Select fare or Early Bird check-in, but simply a creative way to generate revenue on premium boarding positions that are going unused.
We tested the new boarding option in San Diego just -- for just over a month, and the customer response was very exciting.
While still very early on, the results thus far from this week's launch have been encouraging.
Turning to fourth quarter freight and other revenue performance, our freight revenues grew nearly 17%, driven by increased shipments as a result of better domestic economic conditions than fourth quarter last year.
We currently expect first quarter freight revenues to be comparable to our fourth quarter 2012 performance.
Other revenues declined year over year in fourth quarter, largely due to the decrease in ancillary revenue from a reduction in AirTran capacity.
We currently expect first quarter other revenues to be comparable to first quarter last year.
Early Bird revenues in fourth quarter were $39 million and for the full year $161 million, far exceeding our original expectations.
We also recognized $70 million in fourth quarter from other fees.
As previously announced, Early Bird charge will increase from $10 per one-way ticket to $12.50 per one-way ticket, effective in March 2013.
Beginning next month, fees charged for certain checked baggage will also increase.
In addition, we plan to tighten the flexibility associated with our least expensive and most restrictive tickets later this year by implementing a no-show fee for customers that do not call ahead to cancel their ticket prior to the originally scheduled flight time.
All of these new 2013 revenue streams are expected to contribute an estimated $100 million incremental revenue.
Turning to fuel, our fourth quarter 2012 economic fuel price per gallon, including fuel taxes was $3.32 per gallon, which was in line with our most recent expectations, and significantly less than our initial guidance of $3.45 per gallon at the beginning of the quarter.
Our hedging premiums, which are included below the line, and other expenses were $3 million versus $14 million in the prior year.
As always, we have provided a fuel hedge sensitivity table for your reference in this morning's release.
As all of our 2013 fuel hedge positions are based in Brent, you will notice the chart reflects Brent average crude oils scenarios rather than WTI historically presented in this chart.
Based on market prices as of January 18 and our minimal hedge position, our first quarter 2013 economic fuel price is forecasted to be approximately $3.30 per gallon, including a $0.05 locked-in loss.
As a reminder, after first quarter 2013 we no longer have any exposure to locked-in losses from our 2008 legacy hedge portfolio.
Our net premium costs for first quarter will be approximately $5 million.
The increase in our fourth quarter unit costs excluding fuel, profit sharing and special items, was in line with our guidance.
As expected, investment in our fleet initiatives contributed about 1.5 points to our fourth quarter cost inflation.
The remainder of the fourth quarter year over year cost inflation related to labor rate and health cost increases.
We currently expect first quarter unit costs, excluding fuel, special items and profit sharing, to increase year over year in the 5% to 6% range.
However, we expect year over year cost pressures, excluding fuel, profit sharing and special items, as Gary mentioned earlier to ease dramatically in 2013, especially in the back half, as we complete our Evolve retrofits and begin to realize more of our fleet modernization benefits.
On the non-operating cost side, our net interest expense declined year over year from lower debt.
We expect first quarter 2013 net interest expense to be comparable to fourth quarter.
We ended 2013 with $3 billion in cash and short term investments and, as Gary already covered, our cash flow from operations was a very strong $2.1 billion, and free cash flow for the year was over $700 million.
With our share repurchases and increased dividends, we returned $422 million to our shareholders.
We repurchased $400 million of stock in 2012 or approximately 46 million shares, and that totaled $625 million or 73 million shares under our $1 billion authorization.
We made $578 million of debt repayments in 2012, which included the prepayment of approximately $19 million in December related to a high-interest aircraft secured loan that we assumed as part of the AirTran acquisition.
Our leverage, including off balance sheet aircraft leases, continued to decline, and it was 41% at year-end.
For 2013, we expect another year of healthy free cash flow.
Our 2012(Sic) cap spending forecast remains in the $1.1 billion to the $1.2 billion range, and our 2013 scheduled debt maturities are expected to be in the $200 million range, which includes our intent to make a $20 million prepayment on another high interest aircraft secured loan from AirTran later this month.
Overall, I am very pleased with our financial position, as we remain investment grade with strong liquidity, modest debt, and a focus on preserving our financial strength and enhancing shareholder value.
Just to give you a quick recap of our 2013 fleet and capacity plan, for 2013 we had 20 firm orders for 737-800s and we expect to transfer 16 717s to Delta.
When combined with our classic retirement schedule, we expect our fleet to be down slightly this year.
We expect our 2013 ASM capacity to increase modestly in the 2% range year over year and, of course, this capacity increase is driven by incremental seats from the addition of the 800s and the six extra seats from our Evolve retrofits.
However, on a trip basis we'll be down in the 2% to 3% range year over year.
For first quarter 2013, we expect capacity to be flat over -- versus a year ago, and for second quarter 2013 we expect our Available Seat Miles to increase in the 2% to 3% range year over year.
Overall, just very pleased with our 2012 results.
Our people have done a just wonderful job navigating through a year full of tremendous accomplishments.
Looking at the first quarter, January revenue trends thus far are encouraging, as well as bookings for the remainder of the quarter.
We have significant revenue opportunities this year, bolstered by our strategic initiatives and our new revenue stream.
We continue to work diligently to control our costs, and we expect second half 2013 unit cost tailwinds year over year, as we complete our Evolve retrofits and we begin realizing more cost benefits from our fleet modernization initiative.
We are starting the year with excitement and confidence in our 2013 plan that calls for reaching a 15% ROIC this year.
And with that, Tom, we are ready to take questions.
Tammy Romo - SVP Finance and CFO
Thank you.
(Operator Instructions)
And we'll take our first question from Michael Linenberg with Deutsche Bank.
Michael Linenberg - Analyst
Two questions here.
You talked about some of the ancillary revenue opportunities, and I saw the press release out not too long ago about the Row 44 product.
I think it's in 300 or 400 of your airplanes.
How is that doing thus far?
What's the uptake?
What's the opportunity there?
How should we think about it?
Gary Kelly - Chairman, President, CEO
Well, I think considering that the installation time has been pretty lengthy, and we haven't had a majority of the aircraft that were installed, as a consequence we didn't have any marketing awareness or merchandising of that feature behind it in any meaningful way.
Considering that's about where we are here, Mike, in 2012, I think it's done fine.
The reliability of the product was not where we wanted it to be in prior years.
It's now running -- last statistics I saw were 98%, which is not quite good enough, but it's not too bad considering the leading-edge technology that it really offers.
So we did last year -- Tammy, I think we did $5 million or so in revenue from the product.
Obviously, we're looking for a lot more than that.
The take rates are -- escape me at the moment, but I want to say that, you know, clearly long haul has a better take rate than the short haul does.
It's a little bit behind our expectations, but again I would attribute a lot of that to comments that I've already made.
What is very exciting that we put in the press release, and again our marketing folks are going to get behind the product this year and start promoting it much more heavily, is we do have a live television feature.
It is really good.
They're going to increase the offerings with that, and we'll also be in a position where we can offer some video on demand, and that's just, of course, in addition to the straight-up Internet access.
So I think it has a lot of potential, but I don't think that history is going to be a guide, and I'm kind of anxious to see what happens here this year.
But, Bob, so in terms of your $1.1 billion revenue plan it's not a material element of that.
Bob Jordan - EVP, Chief Commercial Officer and President of AirTran Airways
It's not.
Gary Kelly - Chairman, President, CEO
So I think that's just a pure upside for us.
Michael Linenberg - Analyst
Okay.
And just my second question, and Gary this is for you as well.
When I look at some of the DOT stats on part-time versus full-time employees, one thing that sort of stands out, and again this may be how they crunch the numbers, Southwest seems to have a lot less part-time than most other carriers.
And you've seen a lot of the other major carriers, some of this has been through the restructuring that they've gone through, they do have a lot more variable cost element to their business, they've brought on a lot more part-time employees.
And my sense is that's going to become -- there may be more of a drive toward that direction, given the change in healthcare costs and minimum thresholds that people need to work in order to be fully covered versus sort of pay on their own.
Is it because Southwest has historically been much more highly unionized than the average carrier?
Has that prevented you from pursuing a lot more part-time type opportunities?
Or what's behind that number?
And again, I'm assuming that the DOT treats everybody on an apples-to-apples comparison on how they count this data.
Gary Kelly - Chairman, President, CEO
Mike.
You know, we -- just to try to cut right to the bottom line here, we are more unionized than probably any other US airline.
But I don't think the original -- the essence of it initially was because we're unionized.
Now it is a factor in union contracts, so we don't have the unilateral ability in all of our union contracts to have unlimited numbers or percentages of part-time.
So let me at least acknowledge that is a constraint.
What is different today, compared to even 20 years ago, much less 4 years ago, is the world has changed, and the need for flexibility, I think, more than trying to avoid healthcare costs, is the need for flexibility that's really driving this, where we don't have an even flight schedule throughout the day.
And now we're trying to get into markets like Key West, Florida, which has two daily departures.
So clearly, you can't have full-time headcount complements there.
We do have a fewer -- we have a lighter schedule on Saturday, as an example, and obviously we don't need as many staff on a day that we have fewer flights.
And I think the future really is trying to get the flight schedule matched up better to customer demand, and that will -- that clearly creates a need for more flexibility in the future than what we had in the past.
So for whatever reason the world has changed; perhaps we didn't need as much flexibility 30 or 40 years ago.
Clearly today, we do.
Fuel prices are probably the big game-changer there, and it is definitely something that we will need to do in the future to be successful, we'll need more part-time workers in our workforce.
Michael Linenberg - Analyst
Okay, thanks, Gary.
Operator
And we'll take our next question from Hunter Keay with Wolfe Trahan.
Hunter Keay - Analyst
Gary, is it possible for you guys to introduce checked bag fees without damaging the Southwest brand?
Gary Kelly - Chairman, President, CEO
Well, customers hate bag fees, Hunter.
So I think that by definition there would be an impact to the brand.
Hunter Keay - Analyst
Okay.
And I guess as you think about, this is just a question about your Frequent Flyer accounting, as your load factors have been driving up over the last couple years, is there a thought to maybe changing the Frequent Flyer accounting from incremental costs to deferred revenue and, if so, what kind of impact should we expect on the financial statement if you were to make that change?
And thanks for the time.
Gary Kelly - Chairman, President, CEO
Tammy, you want to answer that?
Tammy Romo - SVP Finance and CFO
Yes.
At this point we're not contemplating any change in our Frequent Flyer accounting program.
Hunter Keay - Analyst
Okay.
Thank you.
Operator
And we'll take our next question from David Fintzen with Barclays.
David Fintzen - Analyst
Just as we look through the quarter, there's obviously -- as you continue to get deeper into the quarter, there's a lot of things moving around on the RASM side.
I'm just curious how two factors play into how we should think about the comp progression.
One is, it looks like you're running a schedule that's much more March-heavy than it's been in the past, so you have more of an uptick in ASMs in March, and then the second thing is you got the [co-chair] spooling in.
I'm just wondering, how do we balance those two things?
Should we be thinking about a March RASM comp that's more impacted by the capacity and not enough time with co-chairing?
Any help there would be great.
Gary Kelly - Chairman, President, CEO
Well, I think that is a fair question.
I think it's a little premature to suggest that we're going to have a challenge in March.
I think the best -- it's seasonal.
So I think the best thing we have going for us with a little more capacity in March is just the fact that's when demand really begins to surge.
You are correct, at least in my opinion, in assuming that there won't be a whole lot of co-chair traffic realized in the month of March.
We really don't have all of that optimized until the first of April, so March will miss that.
As we look at the broader economic trends, it seems to support the current -- the fourth-quarter unit revenue growth rate.
Tammy shared with you what we've seen so far in January, and as long as the economy doesn't take a hit from the increase in income taxes, which doesn't -- there's no sign of that yet, I'm not overly concerned about March.
Tammy, I don't know if you want to add anything?
Tammy Romo - SVP Finance and CFO
Yes, the only thing I would add to that is just a reminder that March does have the benefit of early Easter versus April in 2012, and then as you think through the sequential trends, January, of course, benefited from the shift in holiday traffic.
So when you look at sequential trends from January to February, that would -- you just want to think through that as you compare that to average.
But then I think when you look at how Easter falls, if you look at historical trends where Easter was in March, I don't think there's really anything at least at this point that we're expecting that would be unusual in -- as you try to trend this throughout the first quarter.
And then as you pointed out co-chair, certainly that benefit would be more in April.
David Fintzen - Analyst
Okay.
And then just even thinking a little longer term on co-chair, I mean when you think back to the ATA co-chair, and I know that was a much smaller share, but you obviously have a booking curve that has got to get into place, but was there also any signs of a spool up above and beyond that, or once you turn on the co-chair, work through the booking curves you kind of get your fair share, so to speak, or is it consumers have to take some time to learn that it's out there?
Gary Kelly - Chairman, President, CEO
Testing our collective memories prior to summer of '08, but it's pretty instant.
You publish these itineraries, and that's where the brand comes in so strong is if you have people that come to Southwest.com looking for itineraries, they don't know what dots we connect, and so it's pretty immediate because that's the only way you're going to get it.
David Fintzen - Analyst
Right.
Gary Kelly - Chairman, President, CEO
In other words, you won't have billboards out there promoting these new itineraries, so the only way people are going to find it is by coming to Southwest.com.
So I think it ought to ramp up pretty quickly, but again we're -- we don't have any way to --
David Fintzen - Analyst
Right.
Gary Kelly - Chairman, President, CEO
There's no empirical forecast that we can share, it's just based on our judgment and just the logic that you're applying, and certainly that was our experience with ATA.
David Fintzen - Analyst
Okay, appreciate that.
Appreciate all the color.
Operator
And we'll take our next question from Jim Parker with Raymond James.
Jim Parker - Analyst
Is it correct that your AirTran synergies are in line with your expectations?
Tammy Romo - SVP Finance and CFO
Yes.
They are tracking right on line thus far.
Jim Parker - Analyst
Okay.
It would be a little inconsistent, I guess, with what we're seeing in Atlanta, because you have taken down flights rather dramatically, and my question would be how is Atlanta, as a focus point, performing, and what is your game plan?
Because in the beginning we were concerned that it would have a very negative impact on Delta, and now it appears actually it's pretty good for Delta?
So what is -- are you realizing the synergies in Atlanta that you anticipated, and what's the game plan for Atlanta?
Gary Kelly - Chairman, President, CEO
Well, I don't know that I can apply the synergies to a location, Tammy, as I'm thinking out loud here.
And, Jim, the other thing that I am reacting to is the, quote, taking down the capacity.
So I think we're about -- in terms of total flights between Southwest and AirTran, on a combined basis we're about where we were when we bought AirTran.
The problem with Atlanta right now -- the problem with the AirTran flight schedule right now is that it is sub-optimized.
So we closed 14 airports in 2012, and at the same time we've begun to introduce flying at Southwest with the thought that it will eventually all convert from AirTran into Southwest Airlines.
So there is no doubt that it's sub-optimized.
By extension, because the majority of AirTran flying goes through Atlanta, Atlanta is sub-optimized.
So I don't think there's any -- there's no secret about that.
I think despite all that, we're still on track realizing synergies.
Understanding, Jim, again, I think Tammy and her team have been very clear on this, the synergies so far in '11 and '12 are really cost-driven, not revenue-driven.
So '13, once we connect the networks and then begin this optimization effort, this is the year where Bob and his team are going to be bringing a lot of revenue synergies to the table.
Tammy Romo - SVP Finance and CFO
Yes, Jim, you'll start to see that flip a little bit here in 2013.
So as we continue to bring AirTran employees over to Southwest you'll see the -- we'll have more cost to synergies, but, of course, the thought here and the plan here is that those would be more than offset as we begin connecting the networks.
So clearly the revenue synergies will come on much more significantly once we co-chair and have the ability to optimize our Atlanta flying.
Bob Jordan - EVP, Chief Commercial Officer and President of AirTran Airways
This is Bob.
I would just add a couple of things.
There are real positive signs in Atlanta, like the gains we've seen at local passengers.
It really is, as Gary said, the inability to just optimize the networks because we don't have the connectivity.
So where we have been able to, for example, manage the capacity in overlap markets, we've seen really good results.
A lot of that we just cannot do until we have the connectivity, and so you're just running a sub-optimized AirTran network in Atlanta.
The flight schedule I think, as Gary said, we're right on top of about where we are, we might be down 10 to 12 flights from a year, 18 months ago, but a lot of that relates to the number of aircraft that have been converted out of AirTran already, and we've had to pull the schedule down there.
But we've got a lot of optimization techniques and changes that are going to come with the connectivity that will be starting here in the next couple of weeks and then continue through the first quarter, and I'm just very optimistic about what that will do for our revenue performance once we can really optimize the combined network.
Gary Kelly - Chairman, President, CEO
Okay.
Jim, again hopefully we're not over-explaining here, but we haven't done anything in Atlanta, I think is the bottom line, except to begin the process of un-hubbing it.
So -- I think all the cities that we closed were tied into Atlanta.
So we're just -- this is the year where we really get to work on building Atlanta, and the nice thing is we've had just such a wonderful reception in the community.
So we're very pleased with the reaction to the Southwest brand, and I think we're in a -- from our perspective we're just getting started in 2011, and to be at this point I think is very exciting for us.
So we've got a big year coming up, though, for Atlanta, no question.
Jim Parker - Analyst
Good.
Thanks for that comprehensive response.
Operator
And we'll take our next question from Duane Pfennigwerth with Evercore Partners.
Duane Pfennigwerth - Analyst
Regarding your full-year CASM guidance, any update, maybe I missed it here, to the 1% growth rate that you put forth at Investor Day?
Tammy Romo - SVP Finance and CFO
No update.
That is still our guidance.
Duane Pfennigwerth - Analyst
Okay.
And then, can you just tell me what that assumes regarding new labor agreements, and how you'd handicap a new pilot agreement this year?
Tammy Romo - SVP Finance and CFO
It is based on our current contract.
Duane Pfennigwerth - Analyst
And how would you handicap the odds of a new pilot agreement this year?
Gary Kelly - Chairman, President, CEO
Well, that's nothing that I can predict.
So we are in negotiations with more groups than our pilots, of course, and we will have more groups coming online this year, so we'll have a lot of labor discussions underway.
They're all productive and, of course, we have the benefit that we've always enjoyed here, which is a very strong culture, and I think our employees are very interested in maintaining our low-cost leadership and growing Southwest Airlines.
I think everyone understands we have to hit our prosperity targets, so we're -- I think we're very encouraged about the support that we see on that front from our labor groups.
Duane Pfennigwerth - Analyst
Appreciate that detail, Gary, and then just with respect to the priority boarding at the gate, can you talk about on average how many of those A-1 through A-15 boarding slots are typically open at departure, or are you now blocking those off going forward?
Gary Kelly - Chairman, President, CEO
Let me give -- I'll let Tammy do a little math in her head here while I'm at least framing this up.
So I think you understand well, but for everyone's benefit, we have a new boarding process in 2007.
We bring out a new product called Business Select, and that has more than just priority boarding as features with it, and it costs more money.
In 2009 we brought out Early Bird, which allows for a $10 fee, that will soon be $12.50, automatic check-in and also more of a priority in the boarding process.
What we were missing was a feature or a product at the airport, and so this is filling that gap.
We do 6% or 7% of our boardings, I think, by Business Select; probably more than double that by Early Bird, so I don't think that we'll sell that many of this product.
There are plenty of the A-1 to A-15 boarding positions, if you back in with the math.
I just can't do that in my head, but I wouldn't suggest that you all assume that we'll be selling 10 of these per departure.
I don't think it's anything like that.
And, Bob, your assumptions are much, much more modest.
Bob Jordan - EVP, Chief Commercial Officer and President of AirTran Airways
Yes, the assumptions that were baked into the revenue plan that we shared with you at Analyst Day were very modest, and so we're talking about filling one or less than one per flight, because again as Gary said it just fills a gap in terms of something that's available at the gate.
We ran a test for about a month in San Diego, and the test was very positive.
It was positive both in terms of the feedback from our customers and our employees.
We heard a lot of wow, this is the best thing you've ever done feedback from both sides
And on the take rate we actually had a take rate in that test, which was not publicized, which exceeded our expectations, so -- by a little bit.
So I'm very encouraged about the product in total.
It launched on Monday.
So we have just a little bit of data so far, I wouldn't draw many conclusions from that, but I'm very encouraged about number one, the fact that the product does fill a gap that our customers want, and number two, that we'll hit the financial targets that we embedded in our plan for 2013 around that product.
Tammy Romo - SVP Finance and CFO
And just in terms of the potential benefit and what we have baked into the plan, as you will recall, it's part of the $100 million guidance we had for all of our new 2013 ancillary revenue initiatives, but just for this product it's potentially in the tens of millions, so we feel really good about it so far based on the early results.
Gary Kelly - Chairman, President, CEO
And again, Duane, we can wrap this up for you, I'm sure we've given you more than you want, but just to frame it up, Business Select, our target was about $100 million a year, and we're real close to that in 2012.
Early Bird is more robust, so it's not $200 million, but it's getting closer to that.
So this is far more modest than either Business Select or Early Bird, we think.
If it's better than that, I think that will all be fine, too.
Duane Pfennigwerth - Analyst
Okay.
Thanks for all the detail.
Operator
We'll take our next question from John Godyn with Morgan Stanley.
John Godyn - Analyst
Hey, thanks a lot for taking my question.
Gary, just to follow up on the bag fees concept.
Years ago when you introduced the no bag fees policy, you used to talk about how much you benefited on the PRASM side through load factor growth, and even some yield strength by not charging the fees.
I'm not sure if you can quantify that benefit today, but if you were to pursue bag fees, wouldn't it follow that we'd see significant pressure on either yields or loads that could more than offset the benefits of the fees, or has something changed about that framework today?
Gary Kelly - Chairman, President, CEO
Oh, no.
I think you are -- you're exactly right and, of course, the longer -- the more that time goes by, the more chance we have to research this and experiment, but our judgment at the time was that we would be revenue-positive by virtue of the fact we would get more customers and that would outweigh the direct fee revenue.
In the intervening years from 2000 -- that was launched in '09.
In the intervening years our market share, adjusting for capacity changes, has been up as much as 2 percentage points at times.
So we've consistently shared that the best estimate that we had was about a $1 billion increase annually from these market share gains, which we attribute much of that to our baggage policy.
What marketing has begun to do more scientifically here in 2012 is much more specific research, because now customers know -- I mean they know what we do, they know what others do, and so you can introduce a series of questions, and in doing that, interestingly enough, it supports the argument that we've been making that it would cost us, and it would cost us something close to $1 billion.
Now who knows if that is true until you try to do that?
But in any event, that is our judgment and we don't have any plans to charge for bags at this time.
John Godyn - Analyst
Great.
That's really helpful, and just some of your competitors have suggested that continued rationalization in the industry is going to raise returns at the legacy airlines, mostly in the domestic market as opposed to international.
When you think about what that might mean for Southwest, if it's true, would that be an opportunity to ride the rising tide of improving domestic returns.
Or is that more of an opportunity to bring back this virtuous cycle of taking advantage of markets where competitors are earning too much by growing market share, and then using that growth to keep costs low and reinforce your advantage there?
How do you think about that?
Gary Kelly - Chairman, President, CEO
Well, I think our overarching goal is safety and financial prosperity, and it's just through that mechanism that we can take care of our people, take care of our customers, take care of our shareholders.
So it has to be with the goal in mind that we're going to hit our 15% return on invested capital target.
Clearly, if you think about the big three factors on us externally, it's the economy, fuel prices and competition.
So if competition eases in markets, that's just going to make it more attractive for us, and certainly could facilitate us hitting our 15% return.
John Godyn - Analyst
Okay.
But it's fair to say that until you hit those -- until you hit that return target, we probably wouldn't see this -- more of this bringing back the virtuous cycle angle?
Is that a fair concept?
Gary Kelly - Chairman, President, CEO
I'm not sure I agree with your virtuous cycle terminology.
John Godyn - Analyst
What I'm getting at is just more -- accelerating capacity growth.
Gary Kelly - Chairman, President, CEO
Well, the world is just not that black-and-white.
So I've answered your question in the sense that yes, that is our overarching goal, is to achieve financial prosperity, which is specifically defined as 15% returns.
So that will be -- you know, we've got to have a belief that we're on a path to do that, or we shouldn't be taking any actions to the contrary of that.
Whether or not we're going to be more aggressive at a point in time or less aggressive with capacity, I'm not taking that off the table.
I mean that's one of our biggest competitive advantages is our low cost, our superior customer service and you simply weaken a company by retreating.
So we'll definitely want to continue to be aggressive, but mindful of the fact that we need to hit our 15% return.
John Godyn - Analyst
Got it.
That's really helpful.
Thank you.
Operator
And we'll take our next question from Jamie Baker with JPMorgan.
Jamie Baker - Analyst
If I was to walk into the headquarters and survey Southwest employees as to which department wields more clout, the finance department or the marketing department, what do you think the answer would be?
And the reason I'm asking here is, when I think about the recalcitrance in raising fares or first bag fees, these do seem like good marketing ideas, but as an analyst I'm conflicted in terms of the financial impact.
So I'm wondering which department carries a bigger stick, for lack of a better term?
John Godyn - Analyst
Well, that's like asking what's more important, your brain or your liver?
You know, you can't live without either one.
So they're all important, and they all really carry equal importance, and that's why I said I think the highest priority that we have at the Company is to be safe and to be financially strong.
So those are -- they're not mutually exclusive.
Jamie Baker - Analyst
Let me go at it -- about it a slightly different way.
Let's say your revenue management team hypothetically sees strength across the board in all markets, and decides that demand could support higher fares.
How does that process play out?
What happens next?
Do they walk into your office, Gary?
Do they walk into the marketing department to get approval?
Do they have a unilateral power to execute an increase on their own?
I'm not asking you to comment on future pricing.
I'm just curious, when you've raised fares in the past, how does the process internally play out?
Gary Kelly - Chairman, President, CEO
Well, I'm the old CFO, but there are companies that are famous in the country for having the finance department control the company.
No, our commercial organization is led by Bob Jordan, and he is empowered to execute his plan.
Bob Jordan - EVP, Chief Commercial Officer and President of AirTran Airways
I will tell you, of course, when we have -- when we're working on new ideas, the A-1 to A-15 for example, we always have that vetted by our financial team.
We're a team, we work together.
But yes, particularly on the commercial side things are moving every single day, and we have to make a lot of judgments hour by hour as they come at us.
Tammy Romo - SVP Finance and CFO
Jamie, we all sit very close to each other and we talk all the time.
So we are -- we vet everything, and we work very closely together.
Gary Kelly - Chairman, President, CEO
The nice -- and I'm not sure exactly where you're angling, Jamie, so we may not be addressing the essence of your question, but the nice thing about this group is that they are a team, and they don't even think the way that you're asking the question.
Jamie Baker - Analyst
Okay, all right.
Gary Kelly - Chairman, President, CEO
So we all share the same -- you will get the same answer from every person here when you talk about what we stand for, where we want the Company to go, how -- what we're going to do to get there.
It is a very tight team, and they work extremely well together and, you know, that's how we're going to win.
Jamie Baker - Analyst
No, that's a good answer.
I definitely appreciate the clarity.
Thanks, everyone.
Operator
And we'll take our next question from Helane Becker with Dahlman Rose.
Helane Becker - Analyst
When I look at your revenues over the last say three or four years, the real revenue increase that you've seen recently has been as a result of the AirTran merger.
So could you talk a little bit about how you get to the next level, how you get the next -- well, you talked about your goal for the next $1.1 billion, but how do you go beyond that, or is that it?
Gary Kelly - Chairman, President, CEO
Well, maybe a contrast is helpful in answering the question.
If I think about where we are compared to the competition, we're not dependent solely on fare increases from here.
We have a number of opportunities to optimize the acquisition that we've been spending quite a bit of time talking about this morning.
We have opportunities to enhance our revenue management.
We're going to be bringing forward new technology with the reservation system, which has tremendous revenue-generating capabilities along with that, and we don't serve beyond the 48 states in any meaningful way.
So we have opportunities to grow our loyalty, to grow the number of customers that we have, and also to obviously grow the number of destinations that we serve.
So we have enormous opportunities to grow revenues; it just has to be done in a way that also grows profits and at the right return level.
So very different than our competitors, and we'll always have the ability to expand beyond North America later, but really everything that we're talking about is within the reach of the 737 as well, so it's a very efficient way for us to expand.
Helane Becker - Analyst
Got you, okay.
Bob Jordan - EVP, Chief Commercial Officer and President of AirTran Airways
Going the other way, just to make the point, if you look at what we've laid out for 2013, we talked about at Analyst Day, for example, the addition of the O&D revenue management, the network changes to Harvest aircraft out of block and turn, these ancillary revenue ideas, continued increase in all new Rapid Rewards, addition of the seats through the Evolve and 800s, those are adding in 2013 on the order of $700 million to the revenue plan.
That is completely outside of the AirTran acquisition for the most part.
If you just look at the plan for 2013, I think it proves the fact that there's a lot of opportunity.
Gary Kelly - Chairman, President, CEO
I guess just the last point to try to make here is, and I think it relates to several of the previous questions, that we are a brand, and it is firmly affixed in people's minds, and that is a good thing, that we are a low-fare, low-cost brand.
And so in answering your question and others, what we are -- what we're determined to do is maintain that low-cost leadership so that we can maintain our low-fare leadership, and then it makes these things possible.
If we're going to change our brand, then I think it changes the answer to your question entirely, because I don't think we do have opportunities to grow revenues in a meaningful way if we're going to become a high-cost, high-fare carrier.
So it all has to start with who are you and what do you want to be, and I think so long as we're low-cost and low-fare, we have significant opportunities to grow revenues.
Helane Becker - Analyst
That's great.
Okay.
Thank you so much.
Have a good day.
Operator
And we have time for one final question today.
It is from Kevin Crissey with UBS.
Kevin Crissey - Analyst
If I just take your return on invested capital table and just simply do the math to get to 15%, if we double your operating income and don't change the invested capital base, you're coming out at like 14.4%, so you need to do a little bit more than that.
If we think about the mix between the denominator and the numerator, how much should we expect of it to be coming from the improved operating income versus the reduction in the invested capital, considering that your invested capital calculation's a five quarter average it looks like?
Thanks.
Tammy Romo - SVP Finance and CFO
Well, I think we have already shared with you in pretty -- well, actually in great detail what our numerator, at least our planned numerator would be for the -- for ROIC calculation.
So obviously, just mathematically the rest would have to come from the invested capital base.
Kevin Crissey - Analyst
Okay.
Thanks, I'll take a look.
Operator
And at this time, I'd like to turn the conference over to Ms. Brand for any additional or closing remarks.
Marcy Brand - Director of IR
Thank you, Tom, and I thank everyone from the analyst community for joining us today.
Everyone have a great day.
Of course, if you have any additional questions, we are available this afternoon.
Operator
And, ladies and gentlemen, we will now begin our media portion of today's call.
I'd like to first introduce Ms. Linda Rutherford, Vice President of Communication and Strategic Outreach.
Linda Rutherford - VP, Communication and Strategic Outreach
Hi, Tom.
Thank you and good morning, everyone.
If the media folks will queue up, then we will begin to take your questions.
So Tom, if you could let them know how to do that.
Operator
Yes, ma'am.
(Operator Instructions)
And we'll begin with our first question from Terry Maxon with the Dallas Morning News.
Terry Maxon - Media
Good morning.
Gary Kelly - Chairman, President, CEO
Good morning.
Terry Maxon - Media
I'll have my usual parochial question.
Your first gates at Dallas Love Field's new terminal opened, I believe, in April for you, about 12 gates?
Gary Kelly - Chairman, President, CEO
Yes, sir.
Terry Maxon - Media
In that interim 18 months between the time you can fly nonstop anywhere out of Dallas Love Field, how do you intend to use those 12 gates?
Will you use them more intensely than you had at the -- at your old concourse, and there's a period where you'll be using gates in both of them?
Do you intend to step up your activity in the short term with the new gates?
Will that allow you to do so?
Gary Kelly - Chairman, President, CEO
I think, Terry, the way to think about 2013 is it's pretty much a continuation of what you've been seeing.
So I don't think we'll have any major changes just because of the opening of the new airport.
As we get closer, it's really more of a question about what are we going to do next year and we're in the, I would say, early stages of debating what our options are there.
A lot of it will have to do with obviously tradeoffs throughout the rest of our system, but the -- and Ron Ricks is here, so I'll let him jump in, but we've opened the ticket counter space on November 1, as you well know.
The concourse is on schedule to open -- I believe it's 11 gates first, Ron, and then there's a twelfth that's added very quickly.
I think there's some ramp or tarmac work that has to be completed, and we'll move the vast majority, the super majority, of our flights over to the new terminal.
We're very excited about that, but that's just going to pick up Southwest as you know it today, and move it over to some brand-spanking-new facilities.
Terry Maxon - Media
Okay.
Thank you.
Operator
We'll take our next question from David Koenig with the Associated Press.
David Koenig - Media
Gary, yesterday Scott Kirby talked about the high load factors and said they're often a precursor to higher fares.
He wasn't talking specifically, I don't think, about his airline.
I wondered if you agree, and also whether further industry consolidation might increase momentum for higher fares?
Gary Kelly - Chairman, President, CEO
I think that the fares, at least from our perspective, are a function of costs, and we're finally in 2012 and 2013 getting adjusted to record energy prices.
So to have crude oil at $112 a barrel and us talking about hitting our prosperity financial target is a pretty remarkable thing, for those of us who fought the battle here for the last decade to overcome fuel prices.
So that's the main driver.
As a practical matter, if the market can't absorb those charges, well, then you're left with an unsuccessful business.
So clearly supply and demand are key factors in any economic equation, and then, of course, it ultimately is at what price?
So if supply stays the same and demand improves, clearly there's an opportunity for pricing to strengthen.
Load factors are one indication of that, but because we have such disparate travel habits between business travelers and consumers, that's not always a good indicator, but load factors absolutely across the industry are at record high levels.
That does indicate I think pretty good health of the industry, certainly in relative terms to prior years.
And as I reported earlier, the industry at least in the markets that we serve is not growing capacity.
So if the economy continues to improve and demand continues to improve, that would be a good, healthy environment for everyone.
David Koenig - Media
And then the consolidation part of that, would more consolidation increase that momentum?
Gary Kelly - Chairman, President, CEO
It just depends on what is done in consolidation.
If consolidation is one plus one is less than two, then that means you're taking supply down and yes, I think that would strengthen pricing if that's what happened.
David Koenig - Media
Okay.
Thank you.
Operator
And we'll take our next question from Andy Compart with Aviation Week.
Andy Compart - Media
Gary, you said at the beginning of the analyst call that there were a number of markets not performing to Southwest's satisfaction, and you would begin to address those gradually during this year?
Gary Kelly - Chairman, President, CEO
Yes, sir.
Andy Compart - Media
If you can elaborate on how you're going to address them?
Are these markets that you're going to pull out of, change the pattern of service, change the frequencies?
What's your thinking there?
Gary Kelly - Chairman, President, CEO
Andy, I think it's all of the above, and in some cases it may just be moving the flight times around a bit.
One of the things that Mike Van De Ven and Bob Jordan are working jointly together on is to get more of our flights concentrated between 8 AM and, say, 7 PM, and so there are -- if we can improve the efficiency of the aircraft scheduling during the day, there are opportunities to get more flights in that premium part of the day.
So we have obvious things like that we could do, but it could be that -- short haul markets are a perfect example, Andy, where 10 years ago we had far more frequencies in short haul markets because there were far more travelers in those markets.
So we've trimmed out frequencies, and I'm sure we'll continue to do some of that here in 2013.
I hope what we have less of is eliminating nonstop service between city pairs, but again in this environment where costs have gone up, fares have gone up, and travel demand has gone down in certain markets that is a possibility, too.
But for the most part it will be, and Bob mentioned this earlier, it's a matter of trying to improve the efficiency of the airline schedule and have better market timings for our flights.
Andy Compart - Media
Thanks.
Operator
And we have time for one final question today.
It does come from Ghim-Lay Yeo with Flightglobal.
Ghim-Lay Yeo - Media
I just have two quick questions.
The first is about the retirement of the 737 classics.
I think it was Tammy who mentioned earlier on that you would be retiring some aircraft this year.
Are you able to elaborate on that, please?
And I have a second question just to clarify about -- your comments about Atlanta.
You say that 2013 is going to be a big year for the airport, does that mean that you're looking at adding capacity back into the airport for the year ahead?
Thanks.
Tammy Romo - SVP Finance and CFO
Yes.
In terms of classic retirements for 2013, we're expecting to retire about 13.
But again, as I mentioned in my comments, just from an overall fleet perspective we are expecting to maybe be down just slightly in terms of number of aircraft.
Gary Kelly - Chairman, President, CEO
And with respect to Atlanta, Bob, would you like to speak to that?
Bob Jordan - EVP, Chief Commercial Officer and President of AirTran Airways
Yes.
On Atlanta, it's really not a change in the number of flights, it's a change in the flight schedule.
So particularly post the co-chair implementation, we can really begin to optimize the combined AirTran and Southwest schedules, which of course most of that flows through Atlanta, so you'll see what I would call pretty substantial changes in the actual schedule but I would say not substantial changes in the number of flights in Atlanta between the two carriers.
Ghim-Lay Yeo - Media
Okay.
Thank you so much.
Operator
At this time, I'd like to turn the call back over to Ms. Rutherford for any closing or additional remarks.
Linda Rutherford - VP, Communication and Strategic Outreach
Thanks, Tom.
Thank you all for joining us this morning.
As always, members of our media, if you have any follow-up questions you can reach us at 214-792-4847 or through our media site at www.SWAMedia.com.
Thanks so much.
Operator
This does conclude today's call.
Thank you for joining.