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Operator
Good morning and welcome to the Kroger Company fourth-quarter earnings conference call.
(Operator Instructions)
Please note, this event is being recorded.
I would now like to turn the conference over to Kate Ward, Director of Investor Relations.
Please go ahead.
- Director or IR
Thank you, Laura.
Good morning and thank you for joining us.
Before we begin, I want to remind you that today's discussion will include forward-looking statements.
We want to caution you that such statements are predictions, and actual events or results can differ materially.
A detailed discussion of the many factors that we believe may have a material effect on our business on an ongoing basis is contained in our SEC filings.
But Kroger assumes no obligation to update that information.
Both our fourth quarter press release and our prepared remarks from this conference call will be available on our website at IR.
Kroger.com.
After our prepared remarks, we look forward to taking your questions.
In order to cover a broad range of topics from as many of you as we can, we ask that you please limit yourself to one question and one follow-up question if necessary.
Thank you.
I will now turn the call over to Kroger's Chairman and Chief Executive Officer, Rodney McMullen.
- Chairman & CEO
Thanks, Kate, and welcome to Investor Relations.
Good morning, everyone, and thank you for joining us today.
With me to review Kroger's fourth quarter and FY15 results is Mike Schlotman, Executive Vice President and Chief Financial Officer.
Let me just start by saying, wow, what a year.
I'm delighted to report that Kroger executed on our growth plan, and delivered on our financial performance commitments in 2015.
We delivered our 49th consecutive quarter of positive identical supermarket sales growth without fuel, and our 11th consecutive year of market share growth.
We met our goal to increase capital investment, while improving return on invested capital.
And excluding Roundy's, we exceeded our commitment to slightly expand FIFO operating margin excluding fuel.
Our 431,000 associates make it all happen.
I am very proud of our team.
By keeping our focus on serving one customer at a time, we continued to deliver for our customers and for our shareholders with remarkable consistency.
I also want to welcome the Roundy's associates in Wisconsin and Chicago to the Kroger family.
Our merger closed in December, and integration is well under way.
As we've gotten to know the people at Roundy's, it is clear they share our values and desire to make a difference for our customers.
We continue to successfully expand the technologies that Harris Teeter and Vitacost.com brought to Kroger, which provide an even better shopping experience for our customers.
We developed ClickList, our shop online, pick up at the store service based on what we learned from Harris Teeter's express lane.
I'm pleased to share that we've expanded ClickList from one market to seven markets.
We continue to improve the offering, and our customers and associates both are providing very positive feedback.
We are testing Vitacost.com's technology and ship to home infrastructure in Denver through a pilot in our King Soopers' division.
We are also testing a similar endless aisle experience in our new store format that we launched earlier this month in Gig Harbor, Washington.
We are very excited about this new community focused grocery store concept called Main & Vine.
Main & Vine mixes local, specialty and everyday products, all at affordable prices.
It re-imagines the modern grocery shopping experience.
Placing in the middle of the store fresh produce and bulk items, along with an event center where shoppers can enjoy cooking demonstrations, food and beverage tastings and find a new recipe idea for dinner tonight.
Customer feedback has been very positive.
2015 was a big year for our corporate brands portfolio, accounting for more than $20 billion of our total revenue.
During the quarter, corporate brands represented approximately 29% of total units sold and 26.2% of sales dollars, excluding fuel and pharmacy.
Simple Truth continues to grow at an incredible rate, setting sales records quarter after quarter.
The brand reached $1.5 billion in revenue for the year, and already in 2016, Simple Truth expanded to be a true lifestyle brand with the introduction of Simple Truth household, personal care and baby products.
We expect 2016 to be an exciting year of continued innovation throughout our corporate brands portfolio.
Needless to say, there's a lot going on at Kroger.
We are creating a seamless experience for our customers, whether experimenting with new formats, driving digital engagement or launching new corporate brand products, we believe that combining Kroger's culture of innovation with our culture of opportunity will continue to support our growth.
Kroger has an incredibly strong management team, and a deep bench of leaders throughout our business.
We are incrementally investing in leadership development and training for all our associates, including high volume store managers and future senior leaders.
And we have created 9,000 new jobs last year at all levels, which means even more opportunities for current associates to grow and advance.
For example, we established a new operating division, the Dallas division, which created dozens of new leadership opportunities.
Looking at the economy and customer shopping behavior during 2015, we noticed that customer's sentiment held relatively stable throughout the year versus previous years in which their attitudes were more volatile.
The past few months, we've seen the top economic concerns shift from rising healthcare costs to the stock market.
Customers have more disposable income as a result of significantly lower fuel prices.
Yet economic uncertainty remains, which typically causes people to cut back on discretionary spending.
That said, an interesting insight is that our customers continue to spend with us.
If you look at some of our high quality offerings, such as Murray's cheese, Private Selection, Starbucks and Boar's Head or as the strength of our wine and of craft beer business, it is clear that customers across all demographics want a great food experience.
Because Kroger is doing a better job offering high quality food at affordable prices, we continue to win with our customers even as they remain cautious about their overall spending.
2015 was an outstanding year for Kroger.
We delivered on our performance targets, and continue to expand our use of technology to drive growth.
In 2016, we will continue making a difference for our customers and associates, growing our business and delivering value for shareholders.
Now Mike will offer more detail on Kroger's financial results, and outline our guidance for 2016.
Mike?
- EVP & CFO
Thanks, Rodney, and good morning, everyone.
As Rodney said, wow, what a year.
We exceeded all four of our financial performance commitments for the year.
Identical supermarket sales and net earnings per diluted share growth, FIFO operating profit margin, and return on invested capital were all better than our annual and long-term guidance.
Market share growth continued, improving by 40 basis points, with 17 of 20 markets outlined by Nielsen POS plus data up and just one market down.
We had a lot of unique items in last year's fourth quarter, which make comparisons more complicated.
So I'd like to spend the next few minutes discussing the story behind the numbers for our fourth quarter and fiscal year, and to give you some color on those and the current operating environment.
There is a lot of speculation about inflation or deflation or disinflation.
We believe a deeper dive is required when the operating environment has increased volatility.
When you look at identical supermarket sales, you should not come to the conclusion that less inflation is fundamentally a bad thing.
In fact, if you look at our real growth in the fourth quarter, that is, identical supermarket sales less inflation, this year's fourth quarter result was stronger than last year's fourth quarter when identical sales were over 6%.
Tonnage stayed strong at over 3% unit growth during the quarter, and the strong tonnage allowed us to grow FIFO, gross profit dollars, excluding fuel and Roundy's, by 4.4% in the quarter.
All but one supermarket department had positive identical supermarket sales, excluding fuel during the quarter.
Our natural foods, deli and produce departments led the way.
The meat department was slightly negative, due to 5% deflation in the category.
This deflation has allowed retail prices to return to levels where more customers can re-enter the category or increase their purchases.
As a result of strong tonnage, the meat department had a great quarter, with strong FIFO gross profit dollar growth.
This is what we often refer to as good deflation.
Our operating costs as a rate of sales were down for the 11th consecutive year.
However, they were up 23 basis points in the fourth quarter.
This calculation excludes retail fuel operations and Roundy's, and excludes a $60 million contribution to the Kroger Company foundation and a $55 million contribution to the UFCW pension plan in last year's fourth quarter and a $30 million contribution to that same plan in this year's fourth quarter.
There were several expenses in the quarter that won't continue at the same rate in future quarters, including chargebacks related to the transition of our payment systems to EMV that we expect to level out throughout 2016.
We also saw higher pension costs and healthcare costs due to an increase in the number of claims and higher healthcare cost claims.
That occurred during the fourth quarter.
All that said, we can and will do a better job in some expense categories, including shrink, completing our EMV rollout and benefit costs.
In December, we said that volatility and weekly fuel costs would influence our fourth-quarter results.
That was true for the fourth quarter as our cents per gallon fuel margin was approximately $0.169 compared to $0.234 in the same quarter last year.
Fuel in the fourth quarter only contributed about half as much net earnings per diluted share as compared to last year's fourth quarter.
For the full year, the cents per gallon fuel margin was roughly $0.174 compared to $0.19 last year.
Our fourth quarter net earnings per diluted share increased 9.6% to $0.57, compared to $0.52 during the same period last year.
This result was helped by the lower tax rate and lower LIFO expense, but our strong real growth contributed to our results.
Our 2015 cash flow generation was strong, allowing us to make $3.3 billion in capital investments during the year excluding mergers, acquisitions and purchases of leased facilities.
We repurchased $703 million of stock, and returned $385 million to shareholders through our dividend.
Net operating working capital declined $451 million, which also enhanced cash flow.
Our net total debt to adjusted EBITDA ratio came in at 2.08 times, compared to 2.14 during the same period last year, even while investing approximately $870 million in our merger with Roundy's late in the year.
Our balance sheet is as strong as ever.
I'll provide a brief update on labor relations.
In 2016, we will negotiate agreements with UFCW for store associates in Houston, Indianapolis, Little Rock, Nashville, Portland, Southern California, and Fry's in Arizona.
Our objective in every negotiation is to find a fair and reasonable balance between competitive costs and compensation packages that provide solid wages, good quality affordable healthcare, and retirement benefits for our associates.
Kroger's financial results continue to be pressured by rising healthcare and pension costs, which some of our competitors do not face.
Kroger and the local unions which represent many of our associates have a shared objective.
Growing Kroger's business and growing it profitably which will help us create more jobs and career opportunities, and enhanced job security for our associates.
Turning now to our 2016 guidance.
We expect identical supermarket sales growth, excluding fuel, of approximately 2.5% to 3.5% for 2016, reflecting the lower inflationary environment.
For full-year net earnings, we expect 2016 to range from $2.19 to $2.28 per diluted share.
Where we fall within the range will be primarily driven by the actual fuel margins.
We expect margins will be at or slightly below the five year average with continued volatility.
We expect our core business in 2016 to grow in line with its long-term net earnings-per-share growth rate of 8% to 11%.
Shareholder return will be further enhanced by a dividend which is expected to increase over time.
In thinking about the cadence of our quarterly results, compared to our long-term 8% to 11% guidance.
The first quarter we would expect to be at the midpoint to high end, the second quarter below that range, and keep in mind 2015 grew 26% for earnings per share last year.
The third quarter at the midpoint, and the fourth quarter at the midpoint.
We expect capital investments, excluding mergers, acquisitions and purchases of leased facilities, to be in the $4.1 billion to $4.4 billion range for 2016.
We expect Kroger's full-year FIFO operating margin in 2016, excluding fuel, to expand slightly compared to 2015 results.
Now I will turn it back to Rodney.
- Chairman & CEO
Thanks, Mike.
2015 was an outstanding year.
We delivered on our performance targets, grew market share, created 9,000 new jobs, and even more opportunities for our associates.
And we continue to expand the use of our technology to drive growth.
We look forward to continuing that momentum in 2016.
Obviously, lower inflation will be a headwind to sales.
But when you look back over the past several years, we've had periods of high and low inflation.
And we've shown that regardless of the environment, we consistently do our job to manage through it and maintain relative pricing.
In doing so, we'll continue to deliver greater value for our customers and for our shareholders.
Now we look forward to your questions.
Operator
Thank you.
(Operator Instructions)
And our first question will come from Scott Mushkin of Wolfe Research.
- Analyst
Hey, guys.
Thanks for taking my questions.
So I just wanted to dive into -- good morning.
I just wanted to dive into the near-term outlook.
Mike, I think you said the tonnage was just fantastic during the quarter, and actually better than last year's fourth quarter.
Sequentially, did you see tonnage slow?
And then as you look at the cadence in the quarter, it does seem like things fell off a little bit as we got to the last four weeks of the quarter.
And any thoughts there on what the current environment is.
There's a lot of nervousness out there that the deflation's really starting to bite, and maybe the consumer, the volumes aren't quite as good.
- EVP & CFO
Our volume continues to hold up very well, Scott.
When you look at even coming into this year, when you look at shipments, case shipments, out of our warehouses to replenish our stores, it remains very, very strong.
If you go back to the commentary I had on the meat department, some of the categories, as we say, it's good deflation.
Because we're getting back to retail price points where the customers can buy a lot more of that product.
And while for the time being, it's a slight headwind to sales, when you just look at the top line, with the number of units we're selling at a good gross profit dollar rate per item, we're generating significantly more gross profit dollars.
When you look at the fourth quarter overall, you have to keep in mind a few things about your commentary about late in the quarter.
We had significant snow events during last year's fourth quarter, as well as the Super Bowl shifting from the fourth quarter to the first quarter.
And those on top of a department like meat with the deflation, certainly play a factor in what the sales percentage growth is but the unit growth continues to be very strong.
- Analyst
Okay.
That's perfect.
So you didn't really notice any material change, because you did come in a little below your guidance I think on the comp.
And I guess, in your mind, what changed a little bit there or maybe nothing did, it just was a little bit more severe than anticipated?
- EVP & CFO
I think the biggest change was that we had almost no weather at all in the quarter.
Inflation ended up being a little bit lower than what we expected, but I think that by far the biggest part would be the weather.
And basically we had no benefit of weather in the fourth quarter, and most of that would have obviously shown up later in the quarter.
- Analyst
So then, Rodney, this is -- and then I'll yield.
One more longer term type of question.
The industry fundamentals, just generally, things seem to be changing rapidly.
I know you guys expanded your ClickList.
But you have a lot of like I call them alternate business models springing up, whether it's green bean in the Midwest which is delivering to the home, or something like a Blue Apron.
Obviously, the idea of click and collect or Amazon fresh delivering.
Where do you see the industry going, and how do you see Kroger navigating that more long term?
And then I'll yield, and thank you for taking my questions.
- Chairman & CEO
Thanks, Scott.
When you look at long term and if you look at several of the changes we've made over the last couple of years, it is really merging with people that have expertise in some of those areas so that we can bring that within Kroger.
What we're really working hard on, and I mentioned it in my comments, is try to create it where it's a seamless experience for our customer.
By no means do I think we've arrived.
But what we're finding is some customers like to engage with us multiple ways, and we're really striving to make sure that we have a model where we can let the customer decide how they want to engage with us versus us deciding that.
So it's an exciting time to be in the industry.
There is no doubt there's a lot of change going on, and the changes that we've been making over the last couple years we feel really good about positioning us to address where the customer is headed versus where they've been.
Thanks, Scott.
Operator
The next question will come from Karen Short of Deutsche Bank.
Apologies, we have a question from Ed Kelly from Credit Suisse instead.
- Analyst
Hello, guys.
Good morning.
- Chairman & CEO
Good morning.
- Analyst
So a question for you, I just wanted to follow up on Scott's question on inflation.
I guess, Mike, first of all, do you have the inflation number for this quarter?
I don't know if you gave that or not.
- EVP & CFO
Yes, just give me one second.
It's about 60 basis points overall, but there's a lot of variability in that number.
As I said in my prepared comments, the meat department was deflationary, deli was deflationary, seafood was deflationary, grocery was a little bit inflationary.
So it's a mixed bag overall.
And as Rodney said, if you look at produce, it was actually inflationary.
Produce has been all over the map this year, deflationary in the first two quarters, about flat in the third quarter, now inflationary.
Our job is to operate the best we can, given the environment we're operating in.
And I think we've done a phenomenal job of managing our way through some of the volatility in the commodities that are out there.
And in the backdrop of that, pharmacy continues to have inflation, although it declined throughout the year.
It ended the fourth quarter at just under 5% inflation and it started the year at 10%.
So it's a wide range of things that have happened throughout the year on the inflationary front.
- Analyst
The question I really wanted to ask about this, if I look at your guidance for next year, 2.5% to 3.5% IDs, inflation I think in the 8-K said up 1% to 2%, which is not that different I guess than what 2015 is going to average out at.
You do have some difficult tonnage comparisons.
You had such a great year in 2015.
So I guess as we try to dissect this, is the difficult comparison in tonnage also playing a role in terms of how you're thinking about 2016?
And maybe as part of all that, you can help us maybe understand why tonnage accelerated the way that it did last year.
- Chairman & CEO
A couple of things.
First of all, remember when we merge with somebody, we immediately include that company in our identicals.
And I know there's other companies out there that don't include merged companies for the first year.
And when you look at that effect, that will change the guidance by about 40 basis points -- 40 to 50 basis points on identicals in terms of what our expectations are.
The other thing is, and you never know until after the fact is how does the inflation happen.
And we believe that early in the year, we won't see much inflation.
We believe later in the year, we'll see a little bit more inflation versus being consistent throughout the year.
And the inflation guidance is as much affecting the LIFO estimate as it is what we really think inflation is going to be if you volume weighted it throughout the year.
There's no doubt that when you cycle good numbers, the cycling is a little bit tougher, but it would be more driven by the inflation that we expect during the year and the mergers.
I don't know, Mike, anything you want to add to that?
- EVP & CFO
No, I absolutely agree with you.
You go back into some of the fresh departments like produce, produce inflation of almost 6% in the fourth quarter is not a good thing.
That means there was probably short supply of product, and the product that was there was not that high of quality.
One of the things we've been trying to encourage people to do is, don't look at my 60 basis points of inflation, try to dig down on the different components of it to understand how that can affect our business.
- Analyst
If I could just squeeze in one more, because I think it's an important one, and this is for you, Rodney.
Could you maybe talk about how your M&A strategy is evolving?
If I think about your Company over the last few years, obviously you've been more you aggressive than you were prior.
You did Roundy's, which I think is something that years ago, at least from a street perspective, we would have thought was something that maybe you wouldn't want to do a turnaround in a new market.
But maybe just talk a little bit about how things are evolving, and going forward, really what you're looking for as opportunity.
- Chairman & CEO
It really wouldn't -- if you think about the comments that we make on merger opportunities over the last 5 or 10 years, everybody should assume that we look at most opportunities especially if it's in the US.
We're really looking for companies that bring something to us that we don't have today.
One of the things that we loved about merging with Roundy's was, as everybody knows, that we were looking at going into a new market.
By merging with Roundy's, it allowed us to go into Chicago with a business that Mariano's had done a phenomenal job, has done a phenomenal job on connecting with customers, and their market share is in the low teens.
And they entered that market in 2010, so we feet like we could learn a lot, plus we started out a position of strength because of the success they've had.
When you look at Wisconsin, Pick 'n Save and [Cops] has great market share across the state.
We love Wisconsin.
It's a market that we really like, and we look forward to operating in it.
So it's really our partnership and synergies that we felt like we could bring to Roundy's, and the strength that they have that we could improve from where everything was.
So it's a little different than completely typical thing how we've merged it with somebody.
But I wouldn't -- I don't think you should read into that that our strategies have just fundamentally changed in terms of the way we approach things.
- EVP & CFO
The other thing about Roundy's, particularly in Wisconsin as Rodney said, not only did they have the very strong market share even though it's declined.
The real estate sites they have were phenomenal.
And we probably would not have considered a transaction like this if they didn't have outstanding real estate sites where we know we can grow their market share back to where it once was.
- Chairman & CEO
That's a good point, Mike.
There is no doubt if we didn't feel great about the real estate, we would not have embarked on merging with Roundy's.
- Analyst
Thanks, guys.
- Chairman & CEO
Thank, Ed.
Operator
And our next question comes from Karen Short of Deutsche Bank.
- Analyst
Hello.
Thanks.
Having technological --
- Chairman & CEO
Good morning.
Karen, you're kind of hard to hear.
- Analyst
Okay.
Can you hear me or --?
- Chairman & CEO
Yes, barely.
Go.
- Analyst
Okay.
Sorry.
I'm in Asia.
I guess I'll be quick.
CapEx for 2016 seems way higher than I would have expected.
Can you give any color there?
And I guess I was also wondering if you could give some puts and takes on how Roundy's might impact your comp for 2016 in terms of guidance?
- EVP & CFO
Relative to the CapEx, as you know, we talked about our fill and market strategy back in October of 2012 and we had expected a steady step-up in the CapEx.
The guidance at that point in time didn't contemplate a merger with Harris Teeter, and then a subsequent merger with Roundy's.
Harris Teeter had gone into a new market in the Washington, DC, Baltimore area.
We continued to fill in those markets with some very attractive sites.
Another chunk of the increase in the CapEx is allocating capital to Roundy's.
Not only to support the plan they had in place, there were a lot of plans they would have had that, given their financial position, they couldn't have executed on.
So there are dollars in there for us to go in and refresh and remodel some of their stores to show the folks in Wisconsin what they can expect going forward.
The rest of it is really, we didn't start off as quickly on our fill in strategy as we would have thought in 2012.
It took us a little longer to get projects lined up, and we feel comfortable now that the pipeline of projects we have are starting to come to fruition.
The other thing that's in there for Roundy's is probably a little bit of capital for conversions and the like on systems and so forth.
- Chairman & CEO
And on the identical piece, I mentioned that mergers in total, if you look at our guidance we gave, you should assume about 40 to 50 basis points is the impact from the mergers that we've done.
- Analyst
And sorry, last follow-up, in terms of CapEx, is $4.1 billion to $4.4 billion the new base that we should use and grow a couple hundred million off of that every year going forward?
And then can you just give some update on what the pharmacy impact is on the comps in 2016?
- EVP & CFO
As far as the $4.1 billion to $4.4 billion, we will continue to increase our CapEx and execute our fill in strategy, so long as we're seeing the performance on the stores we're opening achieve the budgeted expectations so that they become the fuel for the engine.
And from a granular standpoint, I don't think I'll get into department by department expectations for ID sales.
- Analyst
Okay.
Thanks.
- Chairman & CEO
Thanks, Karen.
Operator
And our next question comes from Meredith Adler of Barclays.
- Analyst
Hey, thanks for taking my question.
I wanted to talk a little bit about some of the experiments in formats that you're doing.
Obviously you're looking at how to connect more broadly digitally with your customers, but I think -- and maybe I missed a little bit of what you were saying, Rodney, but that Main & Vine.
Maybe just talk a little about what the goal is with that test, and where you think that can go.
- Chairman & CEO
We think it's always important to be trying different approaches to connecting with customers.
As you know, we've had phenomenal success in natural and organic over the last several years, and we really see customers continuing to see that as important.
But with that said, there are certain items where the customer still wants to buy everyday stuff.
And when you look at Main & Vine, what we're trying to do is to merge those two pieces, but connect at a local level a little deeper than we normally would.
- Analyst
And that would be a smaller store, 35,000, 40,000 square feet as opposed to what you build for most new Kroger's?
- Chairman & CEO
Yes, the store would probably be more likely in the 22,000 to 30,000 square foot type store.
- Analyst
Okay.
And then just the other -- and I'm assuming that Main & Vine is not aimed at the lowest income customer.
I know you've been testing Ruler.
What are your thoughts about that format or whatever you need to do to extend the test?
ALDI is going to be expanding, I'm not sure how significant it will be, but customer feedback is actually surprisingly good about ALDI.
So maybe you could talk about your dealing with that lower end customer.
- Chairman & CEO
If you look at Main & Vine and Ruler, they are definitely targeted to a different customer.
So I would agree with your comment completely.
On Ruler, we're still trying to understand the economics of the model to get to where it actually performs at an ROIC that we're happy with.
We continue to make progress, but we do not think we've figured it out.
We have a tremendous amount of respect for ALDI Lidl, as well.
We've spent as much time in Lidl stores as we have Ruler -- or as ALDI stores over the years, and Lidl has done a great job when you look at a lot of the European countries.
So we have a lot of respect for those formats.
There are certain customers that we believe likes to shop in that environment.
Everything we can tell, it's not all customers.
It is a customer segment, and what we're trying to do is to serve that segment.
And if you look at Main & Vine, it's the same thing.
There's a customer segment that we don't think anybody out there is really serving, and we're trying to identify a model that will serve that customer.
- Analyst
And then just my follow-up question on Main & Vine.
Is that -- do those stores need to be located where the customer is lower middle income, or is it more that it's near a fair amount of population that isn't very affluent?
- Chairman & CEO
If you look, on Main & Vine, it's very, very early and we only have one store and it's only been open a few weeks.
From a customer demographics, we would be looking more at a customer that would be overly influenced on speed and convenience for a dinner and a little bit more bent for natural and organic.
So that would be the customer that we would be looking for, and it would be driven by more by that than economics.
- Analyst
Great.
That's very helpful.
Thank you.
- Chairman & CEO
Thanks, Meredith.
And I think this is your last call.
Really appreciate you following us over the years, and best wishes on a beautiful retirement.
And thank you for the Partnership with Kroger, and thank you for the friendship.
- Analyst
Thank you very much, Rodney.
That's very, very sweet of you.
- Chairman & CEO
Thanks.
Take care, Meredith.
- Analyst
Thanks.
Operator
The next question will come from Robbie Ohmes of Bank of America-Merrill Lynch.
- Analyst
Thank, guys.
I'm going to cheat and sneak in two quick ones.
Just another one on inflation.
You guys commented on the protein deflation, and then produce being inflationary this quarter.
Can you give us any color on just what's playing out in center of store overall from an inflation or a deflationary standpoint, and any thoughts looking into through 2016 here?
And maybe tied into that, just competition, any update there.
Walmart has been making efforts in produce in the super centers.
Neighborhood market actually had a very good comp still in the most recent quarter.
Just anything competitively, maybe evens specifically versus Walmart you can comment on?
Thanks.
- EVP & CFO
When you look at the grocery category from an inflation or a deflation standpoint in the fourth quarter, it was slightly inflationary.
I would remind you that for us, we categorize milk in the dairy case overall in the grocery category.
If you were to the take the effect of lower costs and lower retails at milk out, the grocery department would have been closer to 1% inflation.
Relative to the competitive environment, we pay attention to every competitor and what they're doing.
As Rodney said, we get into a lot of our competitors' stores.
I think a lot of us when we travel around, whether it's domestically or internationally, we probably often get into as many or more competitors' stores as our own stores to keep an eye on what everybody else is trying to do.
But what we really wake up every day trying to do is to make sure we're focused on our customers, and understand what our customers want and try to deliver more on that every day.
Certainly in the background, is what the competitive landscape is.
But with knowledge and understanding we have of what drives our customers, that is our primary focus.
- Chairman & CEO
One other thing I would just add, and this is a Kroger comment.
We've invested a lot in our fresh departments, especially this year, and we've invested a lot in labor to improve the experience for our customers.
I know our customers are giving us good feedback on what we've done.
I think every competitor is really working hard to get better, and the customer is telling us the changes we're making they like what we do.
- Analyst
Thanks.
And just on the grocery inflation ex-milk, anything we should think about for 2016 that would make it different than what you guys saw in 2015?
- EVP & CFO
I guess I would answer that as who knows.
You could have a weather disruption or any number of items that happen during the year.
You could have a bumper crop of corn and wheat or a horrible crop of corn and wheat, and it changes the dynamics of not only the fresh departments but the grocery categories.
When you look at our own ability or inability to predict where LIFO may wind up when you're really predicting inflation on one day at the end of the year and the amount of you units you'll have, it's just so volatile.
Our job is we try to understand what's going on a regular basis, and make sure we're delivering on our customers' wants and needs.
- Chairman & CEO
Thanks, Robbie.
- Analyst
Great, thank you.
Operator
The next question is from Rupesh Parikh from Oppenheimer.
- Analyst
Thanks for taking my question.
So I first wanted to start off, Mike, I know you've talked a lot about and you gave us color about some of the expense pressures that you saw during Q4, and sounds like many of them could be transitory.
Just wanted to get a sense of what type of expense pressures do you expect in 2016 on your business?
- EVP & CFO
There's always expense pressures out there.
And as I said in the prepared comments, there are some that we would expect to mitigate and go away over time, most likely by the end of the first quarter.
Things like the chargebacks from the EMV conversion.
We can and will and need to do a better job on shrink control.
We know that opportunity is out there and it's staring us in the face.
We have some processes and tools that we're testing to today to make us more successful in that category.
We also understand that, as I said in our labor negotiations, pension and health care costs, there are some that we face that some of our non-union competitors don't face to the same extent.
And we have to make sure that's front and center as we negotiate the list of contracts I spoke of that are up this year.
- Chairman & CEO
When you look at the year overall, we would expect to be able continue to manage for our costs are going down, and we have a ton of process changes that's we're working on to take costs out of the business.
- EVP & CFO
I absolutely agree, Rodney.
Our goal is year over year to be able continue to reduce our total operating costs.
- Chairman & CEO
As a percent of sales.
- EVP & CFO
Right.
- Chairman & CEO
Without fuel.
- Analyst
Great.
And then my follow-up question, is it possible to get the quarter-to-date trends?
- Chairman & CEO
If you look at quarter to date on identicals, it would be a little bit below the bottom of the range.
That's consistent with where we thought we would be at this point.
The weather -- the cycling of weather continues to be -- because we just basically have had no weather benefits.
But if you look at where we are, it's consistent with where we thought we would be so far.
- Analyst
Thank you for all the color.
- Chairman & CEO
Thanks.
Operator
Our next question comes from John Heinbockel of Guggenheim Securities.
- Analyst
So just curious if you guys can talk to the impact of the capital program, I guess specifically this year on the P&L and then also cash flow?
Meaning, will all of the incremental footage, does they that weigh on -- ex-fuel, EBIT margin a bit, is this the peak year for that?
And then how does that impact utilization of free cash, particularly how you think about buyback?
- EVP & CFO
I don't think this will be the peak year, but it will be getting close to the peak year.
We're going to -- when you talk about 100 major store projects for us, we haven't done that many major projects in quite a while.
They will be -- they are typically a drag for a while before they start generating positive EBITDA.
So I don't think we're there yet.
When we build our model, we certainly contemplate the effect of our capital program, as well as making sure that we continue to get the contribution from those stores that are a year or two old today that should be throwing off some significant EBITDA to help us manage through the process.
- Chairman & CEO
But it would be very close --
- Analyst
And how about the cash flow impact?
- EVP & CFO
Say that again.
- Chairman & CEO
Cash flow.
- Analyst
Just the cash flow impact.
- EVP & CFO
I think if you look at our free cash flow generation over the last several years, I think we're in a good spot relative to being able to continue to execute with the expanded CapEx, a strong dividend, and we expect it to grow over time as well as executing a buyback strategy.
We would expect to do all three of those.
- Chairman & CEO
When you look at it on a cash flow, we've also made great progress on improving working capital which is funding part of it as well.
- Analyst
And then maybe for you, Rodney, more strategically.
When you think about the non-food side of the marketplace, how do you think that will evolve?
How would you like that to evolve?
And is it possible you can get broad distribution of more brands that maybe you haven't been able to get to date?
- Chairman & CEO
Well, we would certainly expect over time that there would be more of the bigger brands would sell to us.
When those companies understand that we're going to treat their brand and respect their brand and support it just like they do.
We partner with a ton of great branded companies out there, and what we believe we can do over time is to show them that we're going to take care and grow and support their brand just like they do.
If you look at the non-food side of the marketplace store, we think it will continue to evolve over time.
It's one of those things where what we do today is different than what we did two years ago.
What customers tell us is they like what we do today better than we did two years ago.
But we still think there's still -- it will never stop evolving.
But as you know, when you look at the grocery side, it doesn't stop evolving either.
And customers give us good feedback on that side of the store, because it's things they pick up because they find a great value for what they find.
It's something at a very reasonable price.
- Analyst
Thank you.
- Chairman & CEO
Thanks, John.
Operator
The next question will come from Vincent Sinisi of Morgan Stanley.
- Analyst
Hey, great.
Thanks very much for taking my question.
Good morning.
- Chairman & CEO
Morning.
- Analyst
Wanted to ask a bit further on Roundy's.
Can you guys just give us a little bit more color in terms of now you're a month and-a-half or so in.
What have you found to be let's take the main conventional banners for a second in terms of the amount of work that needs to be done, is it more assortment?
What percentage may need more true remodels or anything like that?
Maybe on Mariano's, anything worth noting that needs to be done versus maybe just looking toward future expansion?
- Chairman & CEO
If you look at Mariano's, that brand is incredibly strong and it's really supporting the brand that's been built and continuing to build out that.
When you look at Wisconsin, it really reminds me of where Kroger was several years ago, and it's really embarking on the same journey that we've been over the last several years in terms of all the items that you talked about.
The two things -- I guess three things.
One, there's a lot of learnings that we can bring back into Kroger from Mariano's.
If you look at some of the things that we're really working hard with Roundy's in total is bringing the synergies of $110 billion Company to procurement and using 8451 to help with insights there that we've obviously had a long successful journey on.
I don't know, Mike, anything else you would want to add?
- EVP & CFO
We've spent a lot of time in the Wisconsin market before we decided to go ahead with the merger.
I don't think -- there's probably not a store in Wisconsin that some member of our senior management team hasn't been in, and many of the stores we would have been in multiple times all over the state.
We had a good understanding of what investments we were going to need to make in infrastructure, what improvements we may need to make from potential resets or incremental hours in stores to better serve customers.
So we factored in the things that before we could actually sit down across the table of what we thought we needed to do to bring them back to the market share they once had.
- Chairman & CEO
We really feel good about the people.
And as you know, Roundy's had a tremendous amount of debt which really didn't give them the financial flexibility to do some of the things they would have liked to have done.
And we really -- the associates on Roundy's, they care so much about the customer, the senior leadership really does want to support the stores on improving the experience for customers.
So that's one area where I thought we would feel good about, but actually feel even better than what we thought going in.
- Analyst
That is helpful.
Thank you.
And maybe just one more quick one here.
Just going back to Main & Vine, and appreciate the color with Meredith's question there.
But just to help us picture until so that the folks on this phone can get into the store itself.
But I know it's early, but can you just give us a little bit more sense for is there going to be a lot of Simple Truth, Private Label offering, maybe a little bit more around the initial mix that you're testing at this point?
Anything else that would be helpful.
- Chairman & CEO
Probably the biggest thing that would be easy is if you look at the fresh departments, the amount of space dedicated to fresh departments would be very high.
The other thing that we would do is really try to make sure we're doing all we can to support local food suppliers.
So a local coffee, local cheeses, local bakery, those items.
If you look at the grocery side, that would really be -- it would be Simple Truth in the store, but there would also be a lot of natural and organic.
And I guess the other department that would be a little bit expanded would be on the health and wellness and cosmetics and some of those things and even supporting the local community.
- Analyst
Okay.
Very helpful, thank you, guys.
- Chairman & CEO
Mike just made another point to me that we used out 8451 insights to set -- to what to carry in the store, and how to set the store.
So and it's a store where we've completely used the data to determine that.
- Analyst
Great.
Thank you.
- Chairman & CEO
Thanks, Vincent.
Operator
The next question comes from Ken Goldman of JPMorgan.
- Analyst
Hello, good morning, everyone.
- Chairman & CEO
Morning.
- Analyst
I was a bit surprised to hear that the quarter to date ID number was light or lighter than I think some people hoped for.
Because I would have thought that the Super Bowl shift would have helped a bit, and I would have thought just based on your guidance for 1Q to be better that maybe the top line would have been better there.
So maybe those things are true, but just a lack of favorable weather was bigger than we thought.
I'm just trying to get some sense of the sizing of the impact of I guess football and weather on the quarter.
And also an explanation, and maybe I just missed it, of how the comp sales are going to be lower but the EPS are going to be higher at the ends of your ranges.
- EVP & CFO
When you look at the quarter to date, it is -- Super Bowl selling was great.
But almost every week or really every day when we get ID sales, it seems there's some geography that was up against weather last year and no weather this year.
That's going to flush itself out.
Those things happen occasionally.
It's our job to manage through it.
Tonnage has remained strong.
We feel good about where we're trending on those pieces.
I don't think it's an issue from our tonnage or our growth or our customers coming in the store.
We saw great trends in the fourth quarter when we weren't up against weather when our total households that came to our stores increased.
The visits per households in total increased, and units per basket in the fourth quarter increased.
And those kinds of things over time, that's the momentum you want to see going into a new year.
So we'll work our way through that.
Relative to your question on IDs not where they were, but EPS up.
I would go back to my comment on the meat department, where you just can't assume that if ID sales aren't as strong as they were, that's just a percentage calculation.
What you have to understand is what's the cost of that product, what can I sell it for and how many gross profit dollars do I make off of that.
In many instances, like meat because of the pick-up in the volume at lower retails, you wind up generating significantly more gross profit dollars, and we would expect that to continue to play out in different categories throughout the year.
Think about the effect I said of milk on the top line.
Milk generated good profit in the year for us.
Headwind to reported ID sales, absolutely.
But overall, the generation of profitability in milk was strong for the year.
- Chairman & CEO
And remember the other comment I made earlier is we would expect inflation to be lower in the early part of the year and higher later part of the year.
But when you look at inflation overall, we've operated our business in low inflation and high inflation, and we've been successful in both environments.
- Analyst
Thank you.
Then my follow up, on M&A, I think you said that -- and you've said this previously, you're always looking for something, whether it's capabilities or a geography that you don't have today.
I think one of the concerns out there is that Kroger may be more amenable to deals that would be considered I guess surprising to the street than they used to be.
Because looking for something you don't have today, leaves you open to almost anything.
You could go into a few format, a new country.
So I'm just curious for investors out there listening, are there limitations to what you'd buy even if it's something that you would consider new in terms of what you don't have now?
- Chairman & CEO
I'll go back to what I said before.
You shouldn't expect the way we would look at merging any different today than over the last several years.
And as you mentioned in your comments, you should assume that we would look at most things and I added a second ago in the US.
So you shouldn't think that all of a sudden you're going to see us in some place that we have no knowledge or no synergies.
On the capability, we're really looking at things that are in our core business.
So we're in the food business and we're in the health and wellness business.
So those are the areas where we're going to be focused on how do we get a deeper and better connection with our customers.
So you shouldn't assume something that's out in left field.
- Analyst
That's helpful.
Thank you very much.
- Chairman & CEO
Thanks, Ken.
Operator
Next question comes from Zack Fadem of Wells Fargo.
- Analyst
Hello.
Good morning.
Just to stick with Roundy's for a minute, how are you thinking about the time line of just integration and investments throughout FY16?
And have you started to roll out things like price investments and store improvements yet?
And given the volatile deflationary environment, have you considered delaying price investments in certain categories?
- EVP & CFO
We have a time line developed for how we're going to work with the Roundy's team, particularly in Wisconsin.
I'm not going to get into what that time line is.
But you should assume it's not just a 2016 effort.
It would be very similar to how we've done overall investments at Kroger, and it will be multifaceted over a fairly long time horizon.
I don't think there's anything in our minds that would cause us to delay what we think we need to do at Roundy's because of the current operating environment.
As Rodney said, we're as bullish as we were six months ago when we were looking at this.
It's only been two months.
The deal closed December 18.
So it's only been, okay, two and-a-half months.
You certainly didn't disrupt our team or their team during the holiday selling season.
So it was really after the first of the year where we first started sitting down one on one with them and developing plans and strategies, and we feel very good about what our plans are going forward.
- Chairman & CEO
We've done a ton of work on research and working with the Roundy's team to try to understand the customer, and understand the customer wants and needs.
And the plan will actually be starting to execute against our understanding of the customer wants and needs, and some of it will be test and some of it will be to go do it.
- Analyst
Great.
And just as a follow-up, big picture, you've implemented a ton of productivity initiatives over the years in your stores, shorter checkouts, labor efficiencies.
I'm curious where you things there's additional room for improvement in your stores?
You mentioned shrink as one of them.
Is there anything new planned for FY16 to drive better efficiency, particularly with so many remodels and expansion projects planned?
- Chairman & CEO
The short answer is yes, and I'm trying to figure out a way to help give insight without giving away something that our competitors wouldn't know about.
There are several projects that we have under way, technology and process change would be a big part of those.
And if you look at the things for 2016 that are being executed against and we're actually starting to work on some of the things that we'll do in 2017 as well.
- Analyst
Great.
Really appreciate the color.
- Chairman & CEO
Thanks, Zack.
- EVP & CFO
Thanks, and we have time for one more question.
Operator
Okay.
That final question will come from Kelly Bania of BMO Capital Markets.
- Analyst
Hello, good morning.
Thanks for fitting me in.
- Chairman & CEO
Good morning.
- Analyst
Good morning.
Just wanted to go back to the guidance and the inflation outlook for a second.
If I'm hearing you correctly, so the ID guidance, 2.5% to 3.5% includes a 40 to 50 basis point drag from Roundy's.
So if you take that out, you're in that 3% to 4% range which is just what you guided to last year and also you also guided to 1% to 2% inflation outlook last year.
So am I right to think that it's really the same, but that maybe the products within the categories are a little bit different and that the pace may be accelerating throughout the year instead of decelerating throughout the year?
Or what's really different I guess?
- Chairman & CEO
You did a better job of explaining what we were saying.
Really that's what we would think, is early in the year, we're cycling a little -- the inflation higher last year, lower this year.
We would expect as we get later in the year that we would be a little higher inflation.
If you think about the dairy comment that Mike made, we'll soon start cycling lower dairy prices in some of those things.
So your comment is absolutely correct on all those pieces.
- Analyst
And then just in terms of the drag from Roundy's this year, is that something that we should think about for maybe a couple of years?
Or what's a reasonable time frame to expect that to maybe not get in line with the rest of the base, but to be less of a drag?
- Chairman & CEO
If you just look at our own models, we would think it would take two to three years to where it would -- before it would get to where it would look more like a typical Kroger division.
If you look at in our merger model, that's the type of time frame that we used.
And we wouldn't see it any different today than, I don't know, Mike, any other insight you would want to add.
- EVP & CFO
I agree with you.
We aren't going to go too fast, and we aren't going to go too slow.
If we were to have a bias towards one or the other, it would be a little bit slower than a little bit too fast, because what we have seen in the broad spectrum of M&A out there is when folks go -- try to go a little too fast, they're usually not as successful long term.
- Analyst
Got it.
And just wanted to maybe end with just a question on Simple Truth.
I think you said it was growing at an incredible rate.
I think it's been in the double-digit range in the past.
Just what are you seeing there?
What are you expecting from Simple Truth in 2016?
I think you mentioned some new categories that have been launched in the recent year.
How are you thinking about even more categories or what are you expecting really from that in 2016?
- Chairman & CEO
It has been incredibly strong.
As I mentioned, it was $1.5 billion brand for us last year.
And if you recall, three years ago was when we launched the brand.
We're finding very good early results.
We're really looking at it more as a lifestyle brand versus narrower just food.
The additional categories we've added, it's been very good initial customer connection.
So we with really see continued growth opportunity for the brand, and probably even stronger than what we would have thought initially.
So it's exciting.
- Analyst
Great.
Thank you.
- Chairman & CEO
Thanks, Kelly.
Before we end today's call, I'd like to share some additional thoughts with our associates listening in today.
As you know, a lot of our associates listen into the call each quarter.
Our strong results in 2015 are the result of your hard work and dedication to our customers, each other and the communities that we serve.
I want to thank each of you for what you do every day to make a difference for our customers.
Sometimes even simple things make someone's day brighter, like when Kroger associates in Tennessee worked with a community partner to deliver flowers to seniors.
Or when our Fry's team celebrated a special customer's 101st birthday at a Tucson store.
Just awesome.
Our customers appreciate your thoughtfulness.
Keep up the great work.
Across the country, we continue to listen to our associates' feedback.
In addition to solid pay, healthcare, pension and other benefits, you've told us that work life balance is important too.
That that's why we are introducing advanced notice work schedules for associates working in our stores.
This means associates will have their work schedule further in advance every time.
This is designed to help you plan and manage other important things such as school, family, and other events and responsibilities.
14 of our retail divisions have introduced this or are doing so now, and several others will have launched by the end of the first quarter.
We worked closely with our union locals to introduce this.
So far, feedback from our associates have been very positive.
As always, thank you again for your continued commitment to Kroger and our customers.
That completes today's call.
Thanks for joining.
Operator
The conference is now concluded.
Thank you for you attending today's presentation.
You may now disconnect.