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Operator
Greetings and welcome to HCI's first-quarter 2014 earnings conference call. (Operator Instructions) As a reminder, this conference is being recorded.
I would now like to turn the conference over to your moderator, Mr. Kevin Mitchell. Thank you. You may begin.
Kevin Mitchell - VP, IR
Thank you, and good afternoon. With me today are Paresh Patel, our Chairman and Chief Executive Officer; Richard Allen, our Chief Financial Officer; and Scott Wallace, President of the Property and Casualty Insurance division. Following Paresh's opening remarks, Richard will review our financial performance over the quarter and then turn the call back to Paresh for an operational update and business outlook. Finally, we will open up the call to your questions.
To access today's webcast, please visit the Investor Relations section of our corporate website at hcigroup.com.
Before we begin, I would like to take the opportunity to remind our listeners that today's presentation and responses to questions may contain forward-looking statements made pursuant to the Private Securities Litigation Reform Act of 1995. Words such as anticipate, estimate, expect, intend, plan, and project and other similar words and expressions are intended to signify forward-looking statements.
Forward-looking statements are not guarantees of future results and conditions but rather are subject to various risks and uncertainties. Some of these risk and uncertainties are identified in the Company's filings with the Securities and Exchange Commission. Should any risks or uncertainties develop into actual events, these developments could have material adverse effects on the Company's business, financial conditions, and results of operation. HCI Group, Inc disclaims all obligations to update any forward-looking statements.
Now, I would like to turn the call to Paresh Patel, our Chairman and Chief Executive Officer. Paresh?
Paresh Patel - Chairman and CEO
Thank you, Kevin and good afternoon, everyone.
As Richard will expand on shortly, we reported strong results for our first quarter ended March 31, 2014. Among the highlights of the quarter were, first, in January, we were the first admitted homeowners insurance carrier to offer flood insurance in the state of Florida.
Two, in March, we initiated a share buyback program and during the quarter we repurchased and retired 210,836 shares of HCI common stock at a total cost of $7.8 million, or an average price of approximately $37 per share. We also announced the cancellation of the conversion feature of our 7% Series A preferred shares listed on the NASDAQ as HCIIP and voluntarily delisted them from the NASDAQ. Conversion of these shares and delisting simplifies our capital structure as well as reduce our listing costs.
Before I go on, I would like to invite our CFO, Richard Allen, to take us through our financial performance for the first quarter. Richard?
Richard Allen - CFO
Thank you, Paresh, and good afternoon, everyone.
For the first quarter of 2014, income available to common stockholders totaled $17.6 million, or $1.44 diluted earnings per common share. This is an increase of 13.5% and 9.9%, respectively, from the $15.5 million, or $1.31 diluted earnings per common share, in the fourth quarter of 2013 and down from the $20.4 million, or a $1.81 diluted earnings per common share, in the first quarter of 2013.
Primary drivers in the change in 2014 from the first quarter of 2013 are -- quarterly reinsurance costs for the treaty year starting June 1 of 2013 increased by approximately $6 million per quarter over the prior treaty year; debt service, interest, and cost increased by approximately $1.9 million; policy acquisition costs recognized in the first quarter of 2014 includes commissions on premium taxes on the policies originally assumed from Citizens in November of 2012.
Other operating expenses include recognition of approximately $3.3 million in additional compensation costs and related expenses, including $1.7 million of stock-based compensation expense.
Gross premiums earned in the first quarter of 2014 increased 2.7% to $93.9 million from $91.4 million in the prior quarter and 13.7% from the $82.5 million reported in the first quarter of 2013. The increases were primarily due to the renewal of policies assumed from Citizens in Novembers of 2012 and 2013.
Premiums ceded in the first quarter of 2014 totaled 29.3% of gross premiums earned. This compares with 30.6% in the fourth quarter of 2013 and 26.6% in the first quarter of 2013. Benefits of the multiyear reinsurance treaties recognized in the first quarter and for the treaty year to date are $5.4 million and $18 million, respectively.
Net premiums earned for the first quarter of 2014 increased 4.7% to $66.4 million from $63.4 million in the fourth quarter of 2013, and increased 9.6% from the $60.6 million in the same year-ago period.
We have increased the fixed income position in our investment portfolio and our position in dividend-paying equity securities. This has improved our net investment income in the first quarter of 2014 to $1.1 million from $0.7 million in the prior quarter and $0.1 million in the first quarter of 2013.
Loss and loss adjustment expenses during the first quarter of 2014 were $18.6 million compared with $17.3 million in the fourth quarter of 2013 and $15.9 million in the first quarter of 2013. The increase in 2014 is primarily the result of some torrential rainstorms in Palm Beach and Martin Counties in January. In addition, the increase from the first quarter of 2013 was primarily related to the increased policy exposures related to the prior assumptions. We consistently monitor claim activity for development and emerging trends and frequency, severity, and causes of loss for the potential impact on incurred losses and loss adjustment expenses.
Other operating expenses, which include a variety of general and administrative expense, totaled $9.5 million in the first quarter of 2014 compared with $12 million in the prior quarter and $6.1 million in the first quarter of 2013. The decrease from the prior quarter was attributable to higher compensation and related cost in the fourth quarter of 2013. This accounts for approximately $1.3 million of the variance.
Interest expense from our senior notes totaled $2.6 million in the first quarter of 2014. The Company's 3.875% convertible notes that were issued in December of 2013 were the main reason for the increase compared with $1.2 million in the prior quarter and $700,000 in the first quarter of 2013.
We are encouraged by our results for the first quarter of 2014 and we remain committed to increasing shareholder value in future periods.
Now, with that, I'd like to turn the call back over to Paresh. Paresh?
Paresh Patel - Chairman and CEO
Thank you, Richard.
We were off to a strong start in 2014. Our 26th consecutive quarter of profitability was marked by our highest quarterly net premium recorded since inception. The operation momentum continues to build. Our core business again delivered profitable results as we remained focused on applying our strict underwriting standards and minimizing operating costs, at the same time providing our policyholders with the highest levels of service.
Our overall strategic focus remains on property and casualty insurance as a leading provider in the State of Florida. That said, we are excited about the opportunities presented in new markets like flood insurance, as well as in our other divisions, Exzeo and Greenleaf Capital.
We remain optimistic as we approach our reinsurance renewal date. The market continues to provide signs of favorable development as we negotiate final terms and conditions.
Other positive development is that we continue to deploy our large cash position within our investment portfolio and look forward to better returns in the month ahead.
In summary, our consistently profitable core business coupled with our strong cash position of almost $300 million allows us to patiently seek accretive growth opportunities as they arise.
With that, we are ready to open your call for your questions. Operator, please provide the appropriate instructions.
Operator
(Operator Instructions) Our first question is from Dan Farrell, analyst. Please proceed with your question.
Dan Farrell - Analyst
Thank you very much, with Stern Agee. And just a quick question for you regarding the reinsurance environment. And I was wondering if you could talk about your outlook for your reinsurance purchases going forward and how you're thinking about approaching it strategically, whether it be improving the coverage or letting more of the benefit fall to the bottom line? Thank you.
Paresh Patel - Chairman and CEO
Thanks, Dan. By the way, thank you for picking up coverage on the Company and the buy rating.
As far as the reinsurance program goes, we have obviously in very advanced stages of placing our 2014 reinsurance program. Generally speaking in the way of color, the per-unit costs have dropped significantly, but we are also buying a greater number of units of reinsurance. And we're doing it basically for two reasons. One is, as we've grown in the size of the Company, we need to buy more units. But secondly, also because the unit costs have come down so dramatically we're buying more units just out of an abundance of caution.
Having said that, the way this is going to flow out into our ongoing business is, I think our reinsurance costs amortized over 2014 should be very similar to that that has been amortized over the previous year.
Dan Farrell - Analyst
Okay, that's helpful. And then it's probably difficult for you to sort of give any specific answers, but how do you think about the acquisition costs ratio going forward? Obviously, the reinsurance can have an impact there. And I was just wondering if what we're looking at right now is a reasonable run rate or if that could bounce around?
Paresh Patel - Chairman and CEO
Great question. Look, with regards to acquisition costs, there's been some conversation about the impact of a clearinghouse, et cetera, and versus takeout versus growing the business organically, et cetera. A very simple thing that we've done is that we've actually started launching a new program that was developed by the software division called Exzeo Proplet. And what Proplet lets you do, it lets you quote policies in almost like a Google-like manner very, very quickly. It is almost the exact opposite of what's happening in the clearinghouse.
And so with this, what we are able to do is we are able to scale up our voluntary underwriting business in a big way without having the corresponding cost of underwriting staff and reviewing quotes and all the other pieces that go with it. So we can maintain our underwriting discipline while pushing much greater volumes through. And those systems are coming online as we speak.
So from our perspective, I think we are looking at policy acquisition costs, notwithstanding things like salary raises or those kinds of things, or higher taxes, or higher real estate or issuance costs, that it should stay roughly around the same levels as they have in the past.
Dan Farrell - Analyst
Okay, all right. Great. That's very helpful. Thank you.
Operator
Our next question comes from Matt Carletti with JMP Securities. Please proceed with your question.
Matt Carletti - Analyst
Hi, thanks. Good afternoon. Paresh, you mentioned in one of your prior answers, kind of just touched on the clearinghouse. And there's been some press of late, kind of talking about how it's been a slow start and I guess there's been a lot of questions about just kind of the take-up rate and the success of it. I'm just curious. I mean I know you guys have elected at least at this point not to participate. Just curious if you can update us on your thoughts and what you are seeing?
Paresh Patel - Chairman and CEO
Yes, Matt. Simple thing is obviously we're not participating yet, but I note the excellent article that was written in the Insurance Journal on April 21. I think Scott can talk a little bit more about that in terms of what it tells us of what's going on inside the inner workings of clearinghouse. The anecdotal evidence we get from talking to our marketing folks in the field, et cetera, and from talking to agents, is that the clearinghouse is a binding offer of coverage and not a quoting tool. So before you can even get a price, you have to answer about 100 questions and it takes about 30 minutes to work your way through that.
So it becomes a very labor-intensive item for agents and they are not necessarily happy about it, shall we say. Yes? And in that context what we have started launching is, like I said, this -- our new Proplet application that we've licensed from Exzeo. And in that tool, you can basically get a quote in about a minute. So you can clearly -- and that difference is clearly having an effect in terms of activity.
Matt Carletti - Analyst
Got you. Is that live yet? Did it just go live or it will soon go live?
Paresh Patel - Chairman and CEO
It's been on a limited release.
Scott Wallace - President, Property and Casualty Insurance
It's being introduced on a limited basis.
Paresh Patel - Chairman and CEO
Yes, and I think Scott's rolled it out to about a dozen agents. From the data we are seeing, I think the dozen agents or so have been quoting like -- their quoting of policies has jumped anywhere between fivefold and twentyfold from using -- from getting this tool.
Matt Carletti - Analyst
Wow, that's great. And then just my only other question is related to the flood initiative. Can you just update us on kind of where it stands in the progress? I know it's just kind of starting to roll out, and particularly now that we -- at least since the last time we talked, have a little more clarity on kind of where the federal-level reforms will be in terms of cost being raised on the NFIP and so forth.
Paresh Patel - Chairman and CEO
Yes, the flood product has been rollout. I think we've probably written 100 policies or so to date. Again, as Proplet gets rolled out into more and more places, the flood stuff goes along with it because it is a primary mechanism for quoting flood polices as well. So just with a rollout of a dozen agents, we've picked up about 100 policies in a couple of months. So it gives you an idea as to how quickly this thing could ramp up.
Obviously, the modification of Biggert-Waters that was done a couple of months ago may affect the take-up rate in the short-term. But as those rate increases, which are still there, they are just sort of on a slower glide path to flow through, we will pick up more business along the way. And of course, as is our nature, the months in between we get to study the experience of what we're seeing and optimize our systems and processes to take great advantage of that. Yes?
Matt Carletti - Analyst
Yes. No, that's great. And then last quick numbers question. Just do you have gross written and net written premiums for the quarter handy?
Paresh Patel - Chairman and CEO
Richard's looking them up as we speak. We may answer them after the next question if it takes another second to find it.
Matt Carletti - Analyst
That's all right.
Richard Allen - CFO
It may take me a minute, Matt.
Matt Carletti - Analyst
You can answer it later. That's all right. Thanks a lot and congrats on a nice quarter.
Paresh Patel - Chairman and CEO
Okay.
Richard Allen - CFO
Matt?
Operator
Our next question comes from Casey Alexander with Gilford Securities. Please proceed with your question.
Casey Alexander - Analyst
Hi, good afternoon. [Two.] I just want to kind of clarify what you said about, or what you've learned about the reinsurance contract thus far. It is my understanding that you're paying a lower rate as a percentage of gross premiums, but since you're buying more, the absolute dollars is going to be similar to the year before?
Paresh Patel - Chairman and CEO
Casey, let me clarify that a different way, is that reinsurance rates are down considerably. We are buying more reinsurance, basically because of two items. We're buying more reinsurance, one, because we have a bigger book, so that inherently means you have to buy a little bit more. But also, because it's in some ways so cheap, we're buying a little bit more because of that just in case something happens. But we're doing this in the context of trying to keep our reinsurance spend, not in terms of percentages, but in terms of absolute dollars, flat year over year, plus or minus $1 million in the quarter, shall we say.
Casey Alexander - Analyst
Okay. So it is dollars flat but because rates are down so much, the actual coverage is up on a year-to-year basis?
Paresh Patel - Chairman and CEO
Yes.
Casey Alexander - Analyst
Okay. Does that mean that you expect to have your probable maximum loss -- and it's a bigger company than it was a year ago. Is the dollar amount of the probable maximum loss likely to be in the same neighborhood? Or are you actually buying so much that the probable maximum loss could even be lower?
Paresh Patel - Chairman and CEO
When you say probable maximum loss, you mean the top of the tower or are you talking about the retention at the bottom of the tower?
Casey Alexander - Analyst
The retention at the bottom of the tower.
Paresh Patel - Chairman and CEO
Yes, I think the retention at the bottom of the tower is going to be somewhat consistent with what was historically done, which is about --
Richard Allen - CFO
10% of statutory surplus.
Paresh Patel - Chairman and CEO
Yes, 15% of the year in surplus of, at the end of 20 --
Richard Allen - CFO
(Inaudible)
Paresh Patel - Chairman and CEO
-- the previous year. So it would be around $18 million or so, I believe?
Richard Allen - CFO
Yes.
Casey Alexander - Analyst
Okay, all right. Great. That's very helpful. Thank you. Secondly, now that you've have had your most recent Citizens takedown for six months or so, how is the attrition rate of the policies running compared to previous takeouts that you've done?
Paresh Patel - Chairman and CEO
Casey, as we have said years gone by, every takeout we do, the attrition rate gets better and better -- attrition rate gets lower, and less, and less. Let me make sure I say it that way, right? So we're [seeing] more and more of the policies. And I think the last we looked, our retention of these new Citizens takeout policies, we're actually running out neck and neck with the rest of our book, so mid to high 80s. Yes?
Casey Alexander - Analyst
Okay, mid to high 80s. Great. And what was the total policy count at the end of the quarter?
Richard Allen - CFO
Approximately 160,000.
Casey Alexander - Analyst
160,000. Okay. And the 200,000 shares that was repurchased, was any of that a part of the repurchase contract with Deutsche Bank related to the convertible debt issue? Or was that all separately related to the later-announced share repurchase program?
Paresh Patel - Chairman and CEO
It was entirely to do with the later-announced share buyback program.
Casey Alexander - Analyst
Okay, great. And then lastly --
Paresh Patel - Chairman and CEO
Hang on, Casey. One more thing about that. When we announced the buyback, when we usually say we're going to do buyback, we usually mean it and we basically follow through. That's what you're saying, yes?
Casey Alexander - Analyst
Right. All right. And that was -- so you still have $32 million available on the buyback now?
Paresh Patel - Chairman and CEO
Yes.
Richard Allen - CFO
Yes.
Casey Alexander - Analyst
Right, okay. And lastly, this week -- and it may be early. I mean, this is just the last few days there has been an enormous amount of flooding up in the Panhandle. Should we be adjusting our models to a certain extent on the loss and loss-adjustment expenses to account for that? Do you have any color? Have you seen -- had any influx of claims at the claim center, and are your adjustors out there and giving you some color as to what you're seeing out in the field?
Scott Wallace - President, Property and Casualty Insurance
This is Scott Wallace. And to answer your question, the number of claims that we have received as a result of the rain event in the Panhandle is but -- a little bit more than a handful. We anticipate the total claims coming out of this activity is probably going to be less than 20.
Unidentified Company Representative
(Inaudible)
Scott Wallace - President, Property and Casualty Insurance
(Inaudible)
Casey Alexander - Analyst
Okay, great.
Paresh Patel - Chairman and CEO
Casey, adding a different color to that also is that we tend not to be very big market share wise in the area that's been drenched by the water.
Casey Alexander - Analyst
Right.
Paresh Patel - Chairman and CEO
And the second part also that we will probably say is that, yes, there will be some activity, we will pick up some losses. We have picked up, I think, as Richard said earlier, losses in the --
Richard Allen - CFO
Palm Beach and Martin Counties.
Paresh Patel - Chairman and CEO
Back in January, I mean, the way we have always taken these things is that, A, most of those policies, when we have these losses, we take them as routine course of business. That's the business we're in, right?
Casey Alexander - Analyst
Right.
Paresh Patel - Chairman and CEO
So there will be some stuff we could come pick up from this. But one more thing -- just because of the nature of those losses, those losses that we're picking up is because it rained for 24 hours and produced about 20 inches of rain in 24 hours. The claims we're getting are not flood claims. We're getting claims because people's roofs are leaking, that kind of thing. Even with lots of flooding going on, they're not our pol- -- we are not covering the flood policies up there. Yes?
Casey Alexander - Analyst
Right.
Paresh Patel - Chairman and CEO
Just thought we should clarify that, that we are in the flood business. Yeah?
Casey Alexander - Analyst
Okay, understood. All right. Thank you very much for taking my questions.
Paresh Patel - Chairman and CEO
Thank you.
Operator
Your next question comes from Arash Soleimani with KBW. Please proceed with your question.
Arash Soleimani - Analyst
Hi. Thank you. I don't know if you mentioned this earlier on the reinsurance program for -- starting June 1, is that going to be reinsurance for 1 in 100 or 1 in 150?
Paresh Patel - Chairman and CEO
Arash, there is a very simple answer to that. It depends on which dataset you use as to what it means. Because while everybody is very precise in their modeling, depending which model you use, you get a very different answer. But to give you a standard answer, I think basically if you use the OIR model, the one that's used by our regulators, we are way north in terms of 1 in 150, approaching 1 in 200. If you use rating agency models, we are definitely north of 1 in 100. And that's just a first event. And plus, we have enough coverage to exceed 1 in 50, using rating agency models for the second event, and then it goes on from there.
Arash Soleimani - Analyst
Okay. And my next question was in terms of your growth in Florida. I know you said you're trying to get to about 5% market share. Just looking at some of the TIV data by county, I mean, it looks like right now between Pinellas and the Tri-County it's about 52.5% of TIV in those areas. So the remainder, to get to the 5% market share, would some of that seek to sort of diversify that exposure? Or would you anticipate that it will be within those counties? Just trying to get a sense of how it will shake out.
Paresh Patel - Chairman and CEO
Yes. Arash, I would tell you to group it in a slightly different fashion. I would group it as Tri-County, which is Dade, Broward, and Palm Beach. And the other way to group Pinellas is to group Pinellas with Hillsborough or the greater Tampa Bay Area. And roughly speaking what we have historically tried to maintain is about a third of the exposure in the Tri-County, a third of the exposure in the Tampa Bay area, and a third of the exposure in the rest of the state. So I would imagine that as we grow the business, we will be maintaining roughly those ratios.
Arash Soleimani - Analyst
Okay, perfect. And just lastly, in terms of sort of on the topic growth, still, what are the plans for I guess any sort of expansion outside of Florida? I know some of your competitors have some aggressive plans outside of the state. I know you, yourself, mentioned Alabama as one avenue. Just trying to look, I guess, five years down the road. Are there other states outside of Alabama also that would interest HCI or what's sort of the trajectory there?
Paresh Patel - Chairman and CEO
Yes, given you're using a five-year timeline, I will tell you that, yes, in that kind of timeframe we will be in multiple states, probably more up the Eastern Seaboard, that kind of thing, maybe a selective couple of places along the Gulf Coast. But those all look probably in our future, shall we say.
Arash Soleimani - Analyst
Okay. Great. Thanks for the answers and congrats on the quarter.
Paresh Patel - Chairman and CEO
Thank you.
Operator
Our next question comes from the line of Geoff Dancy with Cutler Capital Management. Please proceed with your question.
Geoff Dancy - Analyst
Hi, Paresh. How are you doing?
Paresh Patel - Chairman and CEO
Hi, Geoff. How are you?
Geoff Dancy - Analyst
Doing good. I have got a question for you. First off, happy to see the share repurchases. And I am wondering when you look at those share repurchases and consider any increase in your dividends, how do you balance those two things?
Paresh Patel - Chairman and CEO
Very simply in the following manner. We've always sort of been mindful of the idea of how do we return some of the -- we return (inaudible) return to our shareholders based on their investment kind of thing. And clearly, we have the two levers, which is dividends or a buyback. And really, our goal has actually been very mindful and observant and changes as the world changes in terms of when you declare dividends versus when you buy back shares. Because they not only consider the share price, but also the tax scenarios and where we are, and what it should mean to shareholders, et cetera. So there's a number of factors that go into it.
I think currently there seems to be more favored to see any growth would be more in buybacks than in dividends. But I say that changes because as circumstances will change, I am sure that will change their minds too. Yes?
Geoff Dancy - Analyst
Well, hopefully those circumstances are the stock price back up in the 40s or higher.
Paresh Patel - Chairman and CEO
Yes. I mean just to make an illustration, I think as the stock was -- and I will just do an extreme number so nobody thinks I am making a prediction. If the stock was $85, we would probably be doing more dividends and less buyback. Right?
Geoff Dancy - Analyst
Okay. And you had mentioned before that, as you do more takeouts from Citizens your attrition improves. Why is that?
Paresh Patel - Chairman and CEO
I can only say it from -- I can speculate on the matter. But I think what it is, is as time has gone on -- and don't forget we are now seven years, eight years into this thing -- people have developed comfort with our reputation, our history, how we've created the previous takeouts, both from agents, from their neighbors, and just general conversation around the states. So that helps, in terms of retaining people. Also, we have gotten better at saying we only want to pick people who we know are going to stay with us. Because one of the characteristics of how we run our business is that we like to take people on as customers and then have them never leave. So we're not really looking to have people come onboard and leave in a matter of weeks or months. It's inefficient.
Geoff Dancy - Analyst
So when you think about getting up to -- and I know this 5% market share number you had -- I think that's many years old now, that number. I wonder, is that still the number that you're looking for in Florida? What do you think is optimal? And then how do you get to where -- how do you get to what you think is optimal? Is it through -- how much of it is through takeouts and how much of it is through organic growth?
Paresh Patel - Chairman and CEO
Okay, I am going to answer this like on a five-year timeframe, like the previous question -- previous caller asked. I think if you're going to get there over the next five years, I suspect it's not going to happen on a step by step by step basis where you see steady progress month to month. That's just not how we've grown the Company. So it would be unusual to expect that to happen going forward.
It seems more likely what's going to happen is we maintain the size of the business we are and then we're going to get from where we are -- and just to put the 5% in perspective, it's about 250,000 policies. So the question is -- where do the next 100,000 policies come from? They will come not being written one at a time. They will probably come because we do a block, the takeout. Or, if there is a hurricane, it could come in the block of an acquisition of somebody or somebody having an issue, et cetera.
I mean, much as everybody seems to think that those opportunities will not arise, just in the last quarter we've had two --
Richard Allen - CFO
Two or three.
Paresh Patel - Chairman and CEO
-- yes, two or three opportunities of acquiring books. I am speaking about them now because I don't think any of the three of them are going to occur. But even in this market, that stuff is available. So that's probably how we are going to get there. We are going to get there in going along flat for a while and then suddenly leaping by 50,000 policies or so.
Geoff Dancy - Analyst
Sure.
Paresh Patel - Chairman and CEO
And do that twice and you're there. Yes?
Geoff Dancy - Analyst
It's always competition for those books. Is it the competition that's making it not attractive to take those on?
Paresh Patel - Chairman and CEO
Those other two books? There's a question about price and what it would cost you to have those books.
And we also have a different item that we have to be concerned about. We have an existing book of business that is preforming very, very well. It's very easy to grow the topline by taking on more business. So if the new business isn't up to our standards, what's going to happen is that the existing business is going to have to subsidize that business for a while, while we clean it up. And to give you an idea, there's been lots of talk lately about how much business people are writing, et cetera. What we're looking at internally is where -- we are basically binding about 6% to 7% of the inquiries we get for new business. Putting it differently, we could grow our voluntary book almost 15-fold more from the inquiries we're already getting if we just took everybody. But the problem would be you'd grow the topline at the cost of the bottom line and we've always been more focused on the bottom line.
Geoff Dancy - Analyst
All right. Thanks for that explanation. My last question for you, is 5% still what you think is the right number to be in the Florida market?
Paresh Patel - Chairman and CEO
5% I think easily makes sense. I think -- and you are hearing it here first -- given how good our staff and systems and people are getting, we may be able to grow this thing to 6% or 7% or 8% and maintain the margins.
Geoff Dancy - Analyst
Sure.
Paresh Patel - Chairman and CEO
Yes?
Geoff Dancy - Analyst
All right. Great. Thank you for your time.
Kevin Mitchell - VP, IR
Operator? At this time, this concludes our question and answer session. I would like to thank everyone for joining us on the call and, most importantly, we want to thank our shareholders, employees, agents, and most importantly, our policyholders. We look forward to continuing success in 2014. Thank you everyone and have a great evening.