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Operator
Good morning, and welcome to the Hasbro Third Quarter 2017 Earnings Conference Call.
(Operator Instructions) Today's conference is being recorded.
If you have any objections, you may disconnect at this time.
At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations.
Please go ahead.
Debbie Hancock
Thank you, and good morning, everyone.
Joining me this morning are Brian Goldner, Hasbro's Chairman and Chief Executive Officer; and Deb Thomas, Hasbro's Chief Financial Officer.
Today, we will begin with Brian and Deb providing commentary on the company's performance, and then we will take your questions.
Our third quarter earnings release was issued this morning and is available on our website.
Additionally, presentation slides containing information covered in today's earnings release and call are also available on our site.
The press release and presentation include information regarding non-GAAP financial measures.
Please note that whenever we discuss earnings per share, or EPS, we're referring to earnings per diluted share.
Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives and similar matters.
There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements.
Some of those factors are set forth in our Annual Report on Form 10-K, our most recent 10-Q, in today's press release and in our other public disclosures.
We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call.
I would now like to introduce Brian Goldner.
Brian?
Brian D. Goldner - Chairman and CEO
Thank you, Debbie.
Good morning, everyone, and thank you for joining us today.
The Hasbro team delivered a very good third quarter, the highest revenue and earnings quarter in our history.
We have positioned Hasbro to unlock the full potential of our brands, investing significantly across the brand blueprint.
We are still in the early stages of realizing our ambition.
During this quarter, we demonstrated our strategy's ability to deliver growth amid challenging conditions across a number of dimensions.
Revenues grew in each operating segment with double-digit consumer takeaway globally at retail.
Franchise Brands, Hasbro Gaming and Emerging Brands revenues increased, led by growth in NERF, TRANSFORMERS, MY LITTLE PONY, MONOPOLY, BABY ALIVE, FURREAL FRIENDS, SPEAK OUT and TWISTER.
Our commercial and finance teams are effectively managing the short-term disruption from the Toys"R"Us restructuring and bankruptcy filing in the U.S. and Canada as well as ongoing softness in the U.K. and Brazil.
And our investments in our multiscreen, content-to-commerce and omnichannel retail strategies are building deeper consumer engagement across multiple brand experiences as evidenced by the growth in TRANSFORMERS and MY LITTLE PONY.
The industry data supports our success, and through August, Hasbro ranked first in the G11 toy and game markets according to industry sources.
Hasbro revenues grew in developed economies, including the U.S., Canada, France, Germany, Mexico and Australia.
Emerging market revenues increased 8% with growth in China and Russia as well as from our new operations in India.
As we discussed last quarter, the U.K. and Brazil continue to face tough economic conditions, and we forecast that to continue in the near term.
Our diverse geographic and brand portfolio positions us to overcome these challenges with strength in other major markets.
In addition, over the past several years, our global commercial teams have invested in an omnichannel retail strategy, which puts Hasbro where consumers are shopping, not just at mass and toy specialty, but importantly, in e-commerce, where consumer takeaway continues to outpace total point of sale as well as in emerging channels, including value, grocery and drug; new feature shops at retailers, fan and specialty retail.
While the near-term impact of Toys"R"Us is disruptive, and we paused shipments for a short period as we gain clarity on the situation, we are working with them as we enter the holiday period.
This doesn't impact our outlook for overall consumer takeaway, which has continued to be strong but does introduce higher uncertainty as to the level of shipments to them in the fourth quarter.
Importantly, we're also well positioned in new and growing channels.
With the wealth of retail options, in-store, online and omnichannel, we're confident in the collective, long-term outlook for the retail landscape.
For the third quarter, Hasbro's Franchise Brands revenues increased 7% with growth in NERF, TRANSFORMERS, MY LITTLE PONY and MONOPOLY.
Hasbro Gaming increased 22% and Emerging Brands were up 9%.
NERF has posted double-digit growth throughout 2017, and Q3 was no exception.
Global POS was up in the mid- to high teens for the quarter, increasing in all regions.
NERF NITRO launched and is off to a good start.
TRANSFORMERS multiscreen entertainment continued to drive revenue growth in the franchise.
Point of sale is up versus last year and up versus the last movie year.
This fall, we continue with new entertainment initiatives to engage our fans.
The global home entertainment release of Transformers: The Last Knight took place on September 28, and all-new episodes of Robots in Disguise and RESCUE BOTS are running on linear and streamed services.
In addition, in partnership with Machinima, in November, we're debuting the second chapter of the critically acclaimed digital animated series, Prime War Trilogies: Titans Return.
We see every day that brands backed by multiformatted stories combined with merchandise based on robust investment and innovation deliver engaging experiences for consumers, fans and audiences.
Consumer insights, storytelling and content remain an integral part of creating successful, sustainable brand franchises, and Hasbro's building industry-leading expertise.
MY LITTLE PONY revenue increased behind the release of MY LITTLE PONY: THE MOVIE and successfully drove point-of-sale gains around the movie debut.
Our content-to-commerce model delivers multiple revenue streams, including entertainment and merchandise, and we are well positioned in our investment.
The film was successful in reinvigorating and energizing our core consumer base and our fan base while inviting new fans into the brand.
The film is yet to be released in a number of international markets and will be followed by the home entertainment window, an important element of expanding the audience.
MONOPOLY revenues were up with several new games, including the Token Madness edition as well as MONOPOLY GAMER, featuring Nintendo characters and new game play.
As expected, MAGIC: THE GATHERING revenues declined in the quarter, while play numbers remained high and sentiment from players and stores is positive.
Our new digital gaming initiative, Magic: The Gathering Arena, was announced on September 7 and will go into closed beta in November.
MAGIC: THE GATHERING franchise remains strong, and our investments in its content, storytelling and digital platform will continue as we believe there remains significant future potential for the franchise.
Hasbro Gaming revenues grew 22% and consumer takeaway increased at a similar level.
Gaming growth continued across multiple formats, and our expertise in gaming, coupled with our ability to translate social trends into commercial gaming experiences, is driving growth around the world.
Partner Brand revenues decreased, led by declines in YO-KAI WATCH as well as DREAMWORKS' TROLLS, which was down versus last year's third quarter launch of movie product.
Point of sale for the category was up, including gains in MARVEL, DISNEY PRINCESS and DISNEY DESCENDANTS, DREAMWORKS' TROLLS and SESAME STREET.
TROLLS is performing well this year, and we look forward to the upcoming entertainment, DREAMWORKS TROLLS HOLIDAY, airing November 24 on NBC.
STAR WARS revenue increased in the quarter with robust global retail support of STAR WARS: THE LAST JEDI merchandise released on September 1. We anticipate consumer interest building as promotional activities increase and we get closer to the film launch date.
The multiyear entertainment slate for STAR WARS has created a larger, more sustainable level of business for this top industry property.
Today's entertainment cadence enables a higher, more repeatable level of sales versus historical periods when revenues would decline significantly in years without theatrical entertainment.
BEYBLADE is now available in all regions and contributing to year-over-year revenue gains.
Europe and Latin America launched in the quarter and both off to a good start.
We continue to release new waves of BEYBLADE tops, supporting ongoing innovation in the line.
Hasbro's portfolio of MARVEL toy lines saw consumer momentum in the third quarter behind the theatrical release of Marvel Studios' SPIDER-MAN: HOMECOMING, as well as the Home Entertainment release of guardians of the Galaxy: Vol.
2 with especially strong brand momentum in our MARVEL LEGENDS segment across MARVEL franchises as well as Spider-Man role-play items.
We also have a new line supporting the November 3 theatrical release of Thor: Ragnarok.
In 2018, MARVEL has 8 theatrical films, including Marvel Studios' Black Panther in February and Marvel Studios' Avengers: Infinity War slated for release in May.
DISNEY PRINCESS and DISNEY DESCENDANTS consumer takeaway increased behind strength in Moana and new Descendants 2 entertainment.
In addition, Hasbro's new line in support of DISNEY'S new holiday featurette, Olaf's Frozen Adventure, is now at retail, ahead of the limited theatrical release in front of DISNEY Pixar's Coco on November 22.
Finally, from September 8 to 10, we hosted our first-ever HASCON in Providence: 3 days of hands-on brand experiences, meet and greets, sneak peeks and fan-centric events for families and fans of all ages.
This first-of-a-kind event is emblematic of our journey from a toy and game company to a global play and entertainment leader, delivering immersive entertainment experiences around our brands.
To conclude, I want to reassure you that our brands and global POS are strong through today.
Our growth plans for the holiday had been impacted by recent events at Toys"R"Us as well as the economic outlook in certain countries.
As a result, we currently expect fourth quarter revenue growth in the range of 4% to 7% year-over-year.
This is a shift from our prior expectation but reflects our current shipment plans for the next 60 days.
Consumer momentum continues to drive our business, and we are well positioned with a diverse in-demand brand portfolio to deliver growth for 2017 and beyond.
I'd now like to turn the call over to Deb.
Deb?
Deborah M. Thomas - CFO and EVP
Thank you, Brian, and good morning, everyone.
The third quarter presented economic and retailer challenges, yet the Hasbro team delivered revenue and earnings growth while returning $164 million to shareholders through our dividend and repurchase program.
We ended the quarter with $1.2 billion in cash and are well positioned to capitalize on the innovation we have in the marketplace this holiday season.
As Brian mentioned, the Toys"R"Us bankruptcy filing in the U.S. and Canada negatively impacted our third quarter revenue and operating profit, including incremental bad debt expense associated with the bankruptcy.
Excluding the incremental expense, total company operating profit would have been approximately 100 basis points higher in the quarter.
While this event has also negatively impacted our initial growth outlook for the fourth quarter, we continue to work closely with Toys"R"Us to be able to deliver the right products to consumers for a successful holiday season.
For the third quarter, revenues in the U.S. and Canada segment increased 7% and grew in all product categories, including Franchise Brands, Partner Brands, Hasbro Gaming and Emerging Brands.
In total, U.S. and Canada point of sale increased double digits for the quarter and the first 9 months of the year.
Retail inventory remains of good quality.
Operating profit in the U.S. and Canada segment declined 5% to $217.3 million or 21.9% of net revenues.
The year-over-year decline was a result of a shift in product mix, including the decline in quarterly MAGIC: THE GATHERING revenues, the revenue impact from ceasing shipments to Toys"R"Us for a short period and incremental bad debt expense.
Excluding bad debt expense, operating profit margin in the segment was down slightly.
International segment revenues increased 7%, including a favorable $27.9 million impact from foreign exchange.
Within the International segment, Franchise Brand and Hasbro Gaming revenue growth offset a decline in Partner Brand and Emerging Brand revenues.
Revenues increased across all 3 regions: Europe, Latin America and Asia Pacific, although Europe declined 1% on a constant-currency basis.
Point of sale increased in all 3 regions for the quarter and over the first 9 months.
The challenges we saw emerging in the second quarter have continued in the U.K. and Brazil, and we anticipate this will continue for the remainder of the year.
We ended the quarter with good quality inventory at retail, having addressed the pockets of inventory we previously discussed.
Operating profit in the International segment declined $1.1 million or 1% to $132 million or 17.9% of net revenues.
The decrease was primarily the result of a less-favorable product mix.
Entertainment and Licensing segment revenues increased 4%.
Growth was a result of higher consumer product revenues associated with our entertainment initiatives as well as the contribution from Boulder Media.
Segment operating profit increased 20% to $16.9 million or 28.9% of revenue on the higher revenues and expense leverage.
Overall, Hasbro operating profit dollars were essentially flat and operating margin declined to 20.1% versus 21.6% in 2016.
As (inaudible) mentioned, operating profit margin would have been approximately 100 basis points higher excluding the bad debt expense.
Cost of sales increased 11% to 40.8% of revenues.
The primary driver of the increase was a less-favorable product mix, including the expected decline in MAGIC: THE GATHERING revenues and slightly lower Partner Brand revenues.
Royalty expense decreased 20 basis points to 7.8% of revenue on the small decline in Partner Brand revenues, partially offset by the continued growth from Transformers: The Last Knight movie product, which carries some external royalties.
Our investment in product development was essentially flat year-over-year but declined as a percentage of revenues due primarily to lower expenses at Backflip Studios.
Our investment in innovation remains a point of differentiation and a high priority for our teams.
Program production, amortization declined slightly in the quarter but will increase in the fourth quarter as we begin to amortize our investment in the MY LITTLE PONY movie.
SD&A increased as a percentage of revenue to 17.4%.
The percent increase over 2016 is the result of higher bad debt expense associated with Toys"R"Us.
SD&A declined as a percent of revenue absent this expense.
We remain focused on the most efficient cost structure for our company.
Given the current environment, changing revenue expectations may slightly impact our operating profit margin outlook for the year.
Turning to results below operating profit.
Other income was $14 million versus income of $8.5 million last year.
Consistent with prior quarters, the biggest components of this line are higher interest income and our share of the earnings from the Discovery Family Channel.
During the quarter, we refinanced $350 million of 6.3% maturing debt by issuing $500 million of new 10-year, 3.5% debt.
We took advantage of the low interest rate environment to raise an additional $150 million to use for general corporate purposes.
We are pleased with this result and expect this transaction to provide a very low cost of capital over the next 10 years.
Going forward, this will have a favorable impact of approximately $4 million per year to interest expense.
The underlying tax rate was 23.5%, down from 26% last year and versus the 24.5% for the full year 2016.
The quarter included an approximate $0.04 benefit from our adoption of the new accounting standard governing stock compensation.
This is consistent with our forecast from August, and we continue to expect the fourth quarter's favorable impact to be in the range of $0.11 to $0.13.
Our underlying tax rate is trending to the lower end of our estimated range.
Based on our projected mix of revenue and earnings for the remainder of the year, we expect this trend to continue.
Diluted earnings per share for the quarter were $2.09.
Hasbro is in a strong financial position, including a healthy balance sheet and good cash generation.
We generated $823.6 million in operating cash flow over the trailing 12-month period, ending the quarter with $1.2 billion in cash.
During the quarter, we paid out $71.4 million in dividends and repurchased $92.9 million worth of common stock.
We continue to target approximately $150 million in share repurchase this year and had $216.5 million available in our authorization at quarter-end.
Receivables increased 14%, and days sales outstanding increased 5 days to 83 days.
The increase was due primarily to the mix of revenues as well as the timing of collections.
Our accounts receivable are in good condition and collections continue to be strong.
However, we expect the timing impact of ultimate collection from our Toys"R"Us receivables could add an incremental 2 days on our year-end receivables compared to the end of 2016.
Inventories are in good shape, increasing 4% versus revenue growth of 7% and essentially flat absent the impact of foreign exchange.
Inventories, both at Hasbro and at retail, are well positioned and of good quality to support our growth expectations for the holiday season.
In closing, despite a dynamic environment, which has impacted our initial estimates for the year, we now expect our fourth quarter revenues to grow year-over-year in the range of 4% to 7%.
Consumer trends remain positive through today, but there is higher near-term uncertainty with Toys"R"Us as we see how they'll begin to execute their plan to emerge from Chapter 11.
Our global teams are effectively executing our strategy with the industry's best brands and strong commercial programs heading into the holiday season while profitably driving our business, both in the fourth quarter and beyond.
Brian and I are now happy to take your questions.
Operator
(Operator Instructions) Our first question comes from the line of Michael Ng with Goldman Sachs.
Michael Ng - Research Analyst
Great.
My first question is for Deb.
Deb, I would just wondering if you could revisit some of the seasonality comments that you made with some of the revenue shift being more concentrated in the fourth quarter due to retailer preference for just in time and growing share for e-commerce.
Did the quarter come in as you expected despite some of the Toys"R"Us bad debt expense headwinds?
Deborah M. Thomas - CFO and EVP
I think, Mike, as far as the quarter, we did mention earlier that we did have some shipments that we stopped when we heard of Toys"R"Us declaring their bankruptcy but just for a short period of time.
So I would say, absent that, the quarter did come in as we expected and absent the bad debt expense.
As far as the seasonality, we continue to see that.
And with Toys"R"Us just having filed for bankruptcy so late in the third quarter, we've adjusted a bit our thoughts around the fourth quarter.
However, we still expect to grow and wanted to just give context around that as well.
We found that moving to omnichannel retail strategy has certainly helped and moved a bit more to just in time.
However, we're about close to 60 days out from year-end now, and we're starting to get more visibility into year-end everyday as we get closer and closer.
Michael Ng - Research Analyst
Okay.
And could you expand a little bit just on your assumptions around Toys"R"Us?
I'm just trying to get a better sense of what you're assuming in terms of Toys"R"Us for the fourth quarter.
Are you assuming that you ship less into Toys"R"Us?
Or are you assuming the Toys"R"Us orders less?
Any color around that would be very helpful.
Brian D. Goldner - Chairman and CEO
Sure, Mike.
So to be clear, I think, first and foremost, we do expect to grow more than the industry in Q4, and the industry growth rate estimate now is between 3% and 4%.
So we do expect to grow more than that.
We've seen great, very strong sell-through up until this weekend.
So you know that Chapter 11 is just 1 month old.
We've come to an agreement on receivables, and we've also now agreed to terms go-forward just over the last few days on our -- over the last month, our finance and the Toys"R"Us commercial teams have been working on and focused on getting an agreement, which we signed just a few days ago.
So now, our Toys"R"Us team and the merchants can focus and refocus on the holiday joint business plan with just 2 months to go.
In fact, this wouldn't have been an issue had it happened earlier in the year, and it's not an issue for us in 2018.
We do have a more expansive retail channel strategy that gives us great confidence that we can deliver industry-leading growth [big] growth this year even in this environment.
We just need to determine what Toys"R"Us can receive over the next few months.
But meanwhile, it's great to see that our POS is outstanding and very consistent with our expectations.
Michael Ng - Research Analyst
Great.
And the last one from me.
I think DISNEY PRINCESS was down in the quarter.
I was just hoping if you could help parse out what happened there.
How much of that was because of the Elena of Avalor rollout a year ago and how much was Toys"R"Us.
Brian D. Goldner - Chairman and CEO
Yes.
So year-to-date, DISNEY PRINCESS is up, and it was also up in the quarter in international markets.
Also, very heartening to see that point of sale for DISNEY PRINCESS was up quite considerably.
In fact, it's among our strongest point-of-sale gainers in the Partner Brand arena.
So what we've really seen throughout the year is great growth around the entertainment initiatives.
Entertainment has been a key driver, so Beauty and The Beast and Moana are key drivers of the growth that we've seen year-to-date.
And then there's a bit of timing because you also now are getting into shipments of FROZEN around the Q4 featurette, this Olaf's Frozen Adventure.
And so FROZEN, it was up in the quarter in the U.S. And so again, DESCENDANTS was very strong in the quarter.
So I think it's a bit of timing overall.
But we're seeing great, robust sales for the brand and particularly strong sales this quarter -- shipments this quarter in International.
Operator
Our next question comes from the line of Drew Crum with Stifel.
Andrew E. Crum - VP
Going back to Toys"R"Us, Brian, were you able to divert any of the product that you had previously earmarked for shipments to Toys"R"Us to other retailers?
And as you think about the fourth quarter, any uncertainty around shipments that may go to Toys"R"Us?
Do you have the flexibility to move those to other retailers?
And is that in any way embedded in that 4% to 7% sales guidance that you've provided?
Brian D. Goldner - Chairman and CEO
So clearly, we are assessing what Toys"R"Us can receive, but our expanded retail channel strategy gives us great confidence that we can find home for our inventories.
And given where our inventories are and that they're in great shape and the fact that POS is growing at double digits, both globally as well as in the U.S., both year-to-date and in the quarter, we feel very good about where we are.
And obviously, our teams are very focused on a very strong growth rate in the fourth quarter.
And we do think we'll end up ahead of the industry growth, of course.
So I would say that, overall, we want -- we can find a home for all the inventory that we have.
We don't see that as an issue.
But we do need to assess what Toys"R"Us will represent of the total inventories in the fourth quarter.
Andrew E. Crum - VP
Okay, got it.
And then I didn't hear STAR WARS mentioned as being one of the Partner Brands where POS was up in the quarter.
Maybe I misheard that.
But could you comment on consumer takeaway during the quarter?
And do you think, Brian, having just 5 months in between the 2 STAR WARS films in any way limits sales upside for THE LAST JEDI for the holiday period?
Brian D. Goldner - Chairman and CEO
Yes, so overall, for STAR WARS, shipments were up in Q3.
And we saw that POS was up in the U.S. and Latin America and improving in the other territories.
And that's just because the way the marketing is just beginning to roll out.
We're very encouraged about the long-term opportunity for THE LAST JEDI.
In fact, I think a lot of the impact will happen not just in '17 but as we get into the home entertainment windows that are becoming increasingly important again into spring of 2018.
And we're very excited about the new Han Solo movie, Solo: A Star Wars Story.
I think that will be great, and I don't think it will cut off the tail of THE LAST JEDI.
In fact, I think it really sets us up for a great 2018 for STAR WARS.
And then you add to that the fact that we've just started to ship the Forces of Destiny product, and we're very excited about that initiative and the content that's streaming online.
And so I think, overall, STAR WARS is in pretty good shape now.
Obviously, we've come through a couple of quarters where we've worked through some Rogue One product and feel very good about where we're heading at this point.
Operator
Our next question is from the line of Felicia Hendrix with Barclays.
Felicia Rae Kantor Hendrix - MD and Senior Equity Research Analyst
Brian, just something that you had -- starting on Toys"R"Us for a second and then I have another question.
Just on Toys"R"Us, I think reading between the lines of what you said about working on the receivables and stuff that you have received a critical vendor status, but then...
Brian D. Goldner - Chairman and CEO
Yes, we have.
Yes, we have.
Felicia Rae Kantor Hendrix - MD and Senior Equity Research Analyst
Okay.
And so does that just -- I guess, accounting-wise, does that mean that when all is said and done and everything settles, you could have a potential -- maybe not a whole, but some part of reversal of the bad debt expense?
Deborah M. Thomas - CFO and EVP
Our expectation would be as we see how things settle out, we would certainly look at the situation at the time and adjust whatever expense we needed to on the receivable.
Felicia Rae Kantor Hendrix - MD and Senior Equity Research Analyst
Okay.
And then the other thing is you've said a couple of times that you're currently assessing what Toys"R"Us can receive.
I'm just wondering, is there a chance, once you go through that with your 4% to 7% shipment guidance for the fourth quarter, is there a chance that you could end up shipping more than you're currently expecting to Toys"R"Us?
Or do you have a kind of hard and set number?
Brian D. Goldner - Chairman and CEO
No.
I think that's it's a very fluid situation.
So as you prepare for earnings, which happened to be this Monday, and you're working through a month-old Chapter 11 situation, we signed an agreement literally very late last week on the go-forward position.
I think the teams can return to focusing on our joint business plans, which were in place going into the holidays, and Toys"R"Us was performing for us quite well.
Our overall business is performing really well.
It's just now a matter of refocusing on the holiday.
And as I said, had this happened in any other time of the year, we would have had ample time before the holiday period to make a new plan together and do it in a more -- in a longer-term way.
But the fact is, we feel very good about our overall business.
The POS gains that we're seeing across categories are very strong.
Our toy and game business, POS was up in the high teens.
The same is true for Franchise Brands, even Partner Brands were up more than 20%.
Our Hasbro Gaming POS was up more than 20%.
So again, we feel very good about the fourth quarter and that we can grow ahead of the industry.
But out of an abundance of caution, we did want to highlight that it's a more fluid environment only because of the Toys"R"Us situation and, of course, the U.K. and Brazil situation.
But clearly, the bulk of the difference in our point of view is about the Toys"R"Us situation.
And just want to now get the teams focused again on our broader retail channel strategy.
We go to more doors now than ever before.
We see the acceleration in growth in omnichannel and online retailing, which is still 2 or 3x stronger than our overall POS gains.
So again, we just provide a range given the timing of earnings and our focus now on the holiday.
Felicia Rae Kantor Hendrix - MD and Senior Equity Research Analyst
Yes, to understand -- well, the flip side of that, is there a risk that you could end up shipping less than you're anticipating to them?
Brian D. Goldner - Chairman and CEO
Well, even if we shipped less than we would expect, again, that's what I was saying that we think there's an opportunity to put our inventory out in the marketplace in a number of places.
Obviously, Toys"R"Us has been a growth arena for us, a growth partner for us, and we want to continue to support their initiatives.
Now that we have an agreement in place, we can do that.
And so our teams are very focused on continuing the kind of strong growth that we've seen throughout the year, up 7% year-to-date.
And so we just give you a range because, again, as we formulated our look at the earnings picture as of today, we felt that a range would be prudent.
Felicia Rae Kantor Hendrix - MD and Senior Equity Research Analyst
And is there any way you'll quantify the revenue impact of Toys"R"Us in the third quarter?
Brian D. Goldner - Chairman and CEO
No, but we did note that we had stopped shipping for a number of days as a result of bankruptcy.
We wanted to get clarity on the situation.
And we're now shipping Toys"R"Us and all other retail.
And again, the POS gains are quite considerable against shipments.
Felicia Rae Kantor Hendrix - MD and Senior Equity Research Analyst
Okay.
Final, and not about Toys"R"Us, just wondering, I think you talked about this, but I just wanted you to expand.
Just you had the MY LITTLE PONY movie in the quarter, maybe the movie didn't end up being as successful as you may have expected.
Just wondering what that did for toy sales.
Brian D. Goldner - Chairman and CEO
Well, the movie as of this past weekend globally is just shy of about $40 million.
The brand is up in quarter across every region and across our Entertainment and Licensing business.
We're really building this media digital mix model and our Brand Blueprint, we think is really working.
And the film will absolutely pay back its investment.
Remember, we made the film for a modest budget.
It is driving consumer products.
It's driving toys and games.
It's also driving our digital gaming business.
And MY LITTLE PONY is up year-to-date.
So again, that combination of storytelling between streamed content, television content and the film is a great formula for the brand.
So we feel very good about the brand heading into the holidays in 2018.
Operator
Our next question is from the line of Steph Wissink with Jefferies.
Stephanie Marie Schiller Wissink - Equity Analyst
I have 3 questions as well.
Brian, just a bigger-picture question for you.
If you could just give us some insight into where we are in the investment cycle around the capabilities as you navigate around your blueprint.
Do you see any big step-ups in the next couple of years?
And then, Deb, a question for you on operating margins.
I think a couple of years ago or even 18 months ago, you detailed 3 headwinds.
I think PRINCESS was one, just as that business scaled; MAGIC digital investment; and then Emerging Markets, particularly China.
I'm wondering if you can talk a little bit where we are on that continuum of operating margin scaling and gaining against those initiatives.
And then final question for us -- second, one more just on Games.
I need to compliment you on the strength of Games because it seems to continue beyond what we would've expected.
Maybe talk a little bit about the pipeline for Q4 and into 2018 for that segment, in particular.
Brian D. Goldner - Chairman and CEO
You got it.
You got it.
So look, I think that the MY LITTLE PONY approach is very emblematic of what we're going to do as we go forward, meaning modest investments in film-type content using very strong partnerships and strong investment from a major studio that will pay for the vast proportion of our films and distribute those films very effectively and market them globally.
So again, our approach is the television model, streamed content model, a digital-first model and then modest investments, where appropriate, in the film model.
And we're adding capabilities and personnel, people who are professional storytellers in those spaces.
As you know, we continue to add great capabilities around the blueprint, and MY LITTLE PONY and TRANSFORMERS growth are absolutely all about the fact that we're really executing our model quite strongly.
You want to talk about the...
Deborah M. Thomas - CFO and EVP
Sure.
So from a margin standpoint, we have had Princess now for almost -- PRINCESS and FROZEN for shipping all last year and then this year as well.
And we are starting to see some improvement in our margins as we've grown that business to scale.
So I think we're well on our way to that.
However, we still have a little bit of a way to go.
We talked about Arena in August.
We were out in our Investor Day, and we announced that MAGIC: Arena will be -- it's in beta right now.
And our investments are finishing on that, however, it's a constant investment in MAGIC, perhaps not to the same level that we've had in the past.
However, it's such an important brand for us that -- as one of our major Franchise Brands.
We'll continue investing in that but perhaps not at the same level as we've seen in the past.
So we're looking forward to Arena in -- being out in more distributed play in 2018.
And as far as Emerging Markets go, we've had some hiccups in Brazil this year.
We've seen the economic conditions, just haven't been as great as they could be because of political situation and how people are really reacting to what's happening there.
However, our consumers -- our products are being well received by consumers, and our emerging market profitability continues to improve.
And as our business grows in China, we expect that to grow as well.
Brian D. Goldner - Chairman and CEO
Yes.
And China's POS growth in the quarter was quite substantial as well as Russia and our new market.
India was quite good as well.
So Brazil is really the one exception within Emerging Markets.
And overall, Emerging Markets grew at 8% in the quarter.
As we look at games, Steph, you're absolutely right, the team has done a fantastic job.
The social trend games that are about social listing and social scraping and really understanding what's going on in the global market for streamed content has really paid dividends but also our classic games are up and growing through reinvention and re-imagination.
So whether it's MONOPOLY that's grown considerably, FANTASTIC GYMNASTICS, even CLUE, LIFE, TWISTER, Operation, RISK.
And then, of course, some of the more -- the fun social games like SPEAK OUT.
And then we have a number of new games that are launching in the fourth quarter, including SIMON OPTIX.
Hearing Things is off to a great start, something called Get a Grip, Coinhole.
And then, of course we just launched our DropMix gaming system, which is very exciting.
The reviews have been great, and it's just early days.
But we feel great about that new music mixing platform as we head into the holidays and to 2018.
So the team has done an outstanding job there.
And I think you'll continue to see us use best-in-class digital capability and social media capability to build some fantastic product lineup.
Operator
Our next question is from the line of Greg Badishkanian with Citi.
Gregory R Badishkanian - MD and Senior Analyst
Just a follow-up on one of Brian's comments.
So I think you mentioned you were seeing great sell-through until the weekend.
So is that a continuation from the third quarter?
Is it a little bit slower, faster, pretty similar?
And any change in trend that you've been seeing since you did bring up fourth quarter trends at POS?
Brian D. Goldner - Chairman and CEO
Yes, I know.
Look, I wanted to reassure people that our trends in double-digit growth have continued into the quarter.
Obviously, we're -- on October 23, we're seeing great fourth quarter trends.
Through this past week, some great trends.
And we're seeing it across our business and across regions.
And that gives us great confidence in the fact that we can grow beyond industry growth rates.
And were it not for this Toys"R"Us situation to have happened in the fourth quarter, we would not be having to talk about the kind of ranges that we're talking about.
We just need to get our arms around now the Toys"R"Us situation.
And obviously, with a broader retail channel strategy with all the omnichannel and online retailing that's going on and the great growth rates we're seeing there that are 2 or 3x the overall growth rate that we've seen in the market, it's quite great.
So for example, in the quarter, we saw Franchise Brands grow by -- in the teens; and online, we saw Franchise Brands grow by 30%.
And that's similar across our business, where we're just seeing this great acceleration both in brick-and-mortar, omnichannel and online.
So again, it portends good things for us in the fourth quarter as we're in the fourth quarter and as well into '18.
Gregory R Badishkanian - MD and Senior Analyst
Yes, good additional color.
And then another quick one.
So -- and I'm sure you've heard this a lot, but 2017 entertainment lineup has been just fantastic.
Comparing 2018, next year's, can you achieve similar revenue growth or even increase that when you think about the entertainment for next year versus 2017?
Brian D. Goldner - Chairman and CEO
Yes, I believe that the entertainment lineup for 2018 is actually stronger than 2017's.
If you think about the opportunity that begins early in the year with Black Panther, an exciting new movie from Marvel Studios.
We get into AVENGERS by May.
We have a Han Solo: Star Wars Story movie in the end of May.
We have our very own Bumblebee movie that comes in December next year.
You've got Toy Story 4. You have Ant-Man and the Wasp.
And then you have a Spider-Man animated movie that comes at the end of the year as well, at the end of '18.
So the lineup is quite considerable from Marvel, from Lucasfilm, from Hasbro.
Of course, we have all kinds of television entertainment that's also going to support all of those brands, both from DISNEY as well as Hasbro's own studios.
So we feel very good about the lineup in '18, and entertainment should continue to be a key driver of our business.
Gregory R Badishkanian - MD and Senior Analyst
Okay.
And then just finally on Toys"R"Us.
Did I hear you right, they're -- you're not expecting an impact in 2018 or a material impact from Toys"R"Us?
This is limited to 2017?
Deborah M. Thomas - CFO and EVP
Yes, we'll see how things emerge.
As they begin to execute their plan and give more color around it to emerge from bankruptcy, as we sit and see how that goes.
And if something changes in that, that could have an impact.
But as we sit here today, we do not expect a significant impact from the situation as we know it today.
Operator
Our next question is from the line of Eric Handler with MKM Partners.
Eric Owen Handler - MD, Sector Head, & Senior Analyst
Couple questions for you.
First, appreciate given some guidance on fourth quarter revenue.
Just curious, is anything changing on the expense line relative to what you have previously discussed for the year, particularly with regards to resin cost given how much they've been increasing?
Secondly, with regards to MY LITTLE PONY and how you're recognizing your revenue and operating income from the film.
One, are you allowed to recognize any revenue before Lionsgate recoups its marketing spending?
And as you look at the film, how much -- did you do -- how much of the film internationally did you presell and how much did that allow you to recover from your budget?
And just looking at the film, forget about the toys, forget about the other licensing opportunities, is the expectation for the film itself to be profitable?
Brian D. Goldner - Chairman and CEO
Yes.
So let me start with MY LITTLE PONY and then Deb can talk about the resins for a second.
The way Lionsgate works is they presell the film in a substantial part of the global marketplace.
They self-distribute in the U.K. as well as virtually self-distributing in Latin America.
The rest of the markets today are preselling, so you get that recoupment right upfront around your production expense.
The movie itself, if you take it through the waterfall, should be a contributor to the company over time.
Obviously, it may not occur in the -- by the fourth quarter this year because, obviously, our expenses for producing the movie will hit in the fourth quarter this year.
But again, remember, it's a modest budget.
However, all the streams of income that it's creating, including consumer products, our toys and games business, the digital game that's performing at a very high level from Budge Studios and new games that are coming, we think it's a great model for the brand.
And of course, we continue with the seventh season of the television that's appearing globally on linear television services as well as, in stream services, it's a very strong performer on Netflix and other services.
We see this as a very good model for us going forward.
Deborah M. Thomas - CFO and EVP
And as far as our resin prices, well, we have seen some increases in resin prices.
As a reminder, we set our pricing 12 to 15 months in advance.
So when we do that, we're able to go out and hedge our expected costs, number one, to a large extent from an -- to try to take out some of the FX impact of it.
And in addition to that, we adjust our pricing accordingly.
So as far as fourth quarter goes there, we don't expect any impact from that.
Eric Owen Handler - MD, Sector Head, & Senior Analyst
But then, as you think about '18, how does that resin price now sort of impact '18 potentially?
Deborah M. Thomas - CFO and EVP
Well, we would set our prices accordingly.
Operator
Our next question is from the line of Tim Conder with Wells Fargo Securities.
Timothy Andrew Conder - MD and Senior Leisure Analyst
Deb, we'll hit a couple housekeeping items here first.
The tax benefit of -- that you outlined here for Q4, is that more of a onetime -- you did some onetime option grants?
And then should we think about Q1 as the more reoccurring on the tax benefits under the new accounting standard?
Deborah M. Thomas - CFO and EVP
Yes, exactly.
I think we have a grant that's probably bigger than normal that's maturing in the fourth quarter this year.
And when we get to Toy Fair, we'll try to lay out what we think our normal quarterly basis will be.
But as we think about first quarter, I'm thinking about it as the same -- around the same level as the first quarter of this year.
Timothy Andrew Conder - MD and Senior Leisure Analyst
Okay, okay.
And then we'll circle back to the topic of the day, the Toys"R"Us.
Brian, you alluded many times here that you're further developing the omnichannel, the ability that this -- for consumers to also shift among retailers.
So let's take the draconian scenario here, hypothetical, the Toys"R"Us North America liquidates in 2018, again, draconian, hypothetical at this point, obviously.
Given what we've seen in the past with Woolworths in the U.K. and Target's withdrawal, not bankruptcy, from Canada, how fast do you think, under that hypothetical, would we see the absorption reallocation of the channel?
I mean, if you can answer that in any way.
Brian D. Goldner - Chairman and CEO
I'm so heartened our finance and commercial teams have really executed the current plan during the holidays with such excellence.
Our belief as we go forward is that the current situation would not be an issue for us in 2018.
I don't know how to answer a hypothetical like the one you've posed.
However, I will tell you that we have increasingly found great homes for our great products.
Our products sell quite well at a number of different new channels that we've expanded into, including value and drug as well as other new retailers.
Our mass partnerships as well have really expanded.
Our performance with Amazon, our performance with Walmart and Target have been very substantial and very strong.
So again, long term, as you described our business will be fine.
And our products will find homes, and we'll find a consumer.
And increasingly, we've talked about how online continues to disintermediate some of the toy departments, and the consumer continues to find our products.
And it's really heartening to see how online sell-through is even stronger than brick-and-mortar sell-through when there's no friction in the finding of our products.
It just says that our products really resonate with consumers.
Timothy Andrew Conder - MD and Senior Leisure Analyst
Okay.
And then the agreement that you signed late last week, was that in preparation of tomorrow's debtor in possession hearing for Toys"R"Us?
Or could anything change coming out of that hearing tomorrow from what you know from last week?
Deborah M. Thomas - CFO and EVP
Well, we are in a position that we want to make sure that Toys"R"Us has all the support they need to emerge from bankruptcy.
So we entered into that agreement with them to go ahead and help them in that path forward.
As we see how their plans develop and we see how -- what comes out of whatever hearings there are, we'll just have to wait and see.
But our expectation is that there would not be any change.
Timothy Andrew Conder - MD and Senior Leisure Analyst
Okay.
And then as you talked about, Deb, the cost related to some of the investments in the trading card business in MAGIC and so forth, should we start to see that lever in the back half of '18, start to see some good leverage benefits from that?
Deborah M. Thomas - CFO and EVP
That would be our expectation.
As a matter of fact, if you look at our SD&A expense, absent the bad debt charge, you're starting to see us getting leverage from the higher revenue numbers now.
As Magic Arena is out there, our expectation is that we would continue to see that leverage.
And when we get to Toy Fair, we'll -- you know us, we'll give more specific guidance about what we think the different categories should look like at that point.
Operator
Our next question is from the line of Arpine Kocharyan with UBS.
Arpine Kocharyan - Director and Analyst
So if we were to adjust the operating profit for $18 million of Toys"R"Us charge, growth in that line would still be below where top line came in, and that's despite very strong high-margin Entertainment and Licensing growth for the quarter.
And I know, Deb, you mentioned, obviously, MGT (sic) [MTG] mix impact for the quarter, MAGIC: THE GATHERING, which is a high-margin business for you.
But could you perhaps go through the puts and takes on gross margin outside of mix?
What drove that 160 basis points of decline for the quarter?
Deborah M. Thomas - CFO and EVP
Well, we -- so we said absent the charge, which we did not say what it was, that our operating profit would've been 100 basis points higher.
But if you move up to margin -- gross margin, and you think about the guidance that we've been giving all year is that we did say we expected our gross margin and our cost of sales actually to be higher than a year ago because of the mix of product and also some less-favorable hedges that we had in place.
And it's not that we're not hedging.
We're hedging to protect pricing and margins.
But we've had -- we're buying euros at $1.40.
It was a lot favorable than a euro at, what was it like, $1.20 today.
I didn't check this morning.
But -- so we did say that we expected our cost of sales for the full year to be a bit higher.
When you particularly look at the phasing in our product mix, that can have a significant impact on gross margin.
And as we had said, we did not -- we expected Q3 to be down in MAGIC, and it was, and that did have an impact on our mix for the quarter.
Arpine Kocharyan - Director and Analyst
Okay.
And then on operating profit margin guidance, Deb, you mentioned in your prepared remarks that you expect impact, obviously, since last time we spoke.
But you had previously indicated growth of GAAP adjusted number of about 15.7%.
Now with the visibility you have -- as much visibility you have for Q4, could you update where that expectation is now for the year in terms of operating margin?
Brian D. Goldner - Chairman and CEO
Yes.
I believe that our operating margin for the full year can be very similar to the margin was last year.
We just talked about the fact that we would -- prior had expected or more confirmed that we would get some modest growth.
Now I would say, it's probably more similar to a year ago.
And again, we're just talking about 20 basis points of difference.
That was -- we were talking about the 15.7% number.
So again, I'd expect it to be similar to that this year.
Operator
Next question is from the line of Linda Bolton-Weiser with Davidson.
Linda Ann Bolton-Weiser - Senior Research Analyst
So you've had some very good performance with several of your Franchise Brands, and PLAY-DOH was such a big success story, but yet you've had some sales declines this year.
Can you talk about what's going on with that brand and the outlook for rejuvenation of growth there?
And secondly, with MY LITTLE PONY, do you think that the movie here in the second half that's improving growth of the brand, can that have some carryover effect into 2018 to support the brand so you can expect growth next year as well in that brand?
Brian D. Goldner - Chairman and CEO
Yes.
I think the model for MY LITTLE PONY has really worked.
And I think the team's beginning to think about what a next movie might look like.
Meanwhile, we have ongoing television support.
The brand, we believe, will halo quite strongly.
We're seeing a great reinvigoration of our core fans as well as families and inviting a lot of new fans into the brand around the world.
So we like the model combination of the horizontal of television, the verticals of film for a brand like MY LITTLE PONY, done well.
On the PLAY-DOH side, we've seen very strong performance around the PLAY-DOH itself.
There've been a few play sets in the spring that have had a weaker performance.
Having said that, as we come into the holidays, we have some new play sets which are performing, early days, a very good level, including a Rapunzel full play set.
We also have a number of play sets in something they call Kitchen Creations, which we would expect good performance on.
So I think long term, PLAY-DOH has been one of our most global brands.
It's one of the most heavily consumed, parents really enjoy, and it's definitely part of children helping to create -- or enjoy developmental milestones.
And so I think, long term, I'm very confident in PLAY-DOH and the PLAY-DOH's team's ability to grow that business over time.
Operator
Our next question is from the line of Gerrick Johnson with BMO.
Gerrick Luke Johnson - Senior Toys and Leisure Analyst
Since it seems 3 question per, I'm going to ask 3. First, can you just quantify your answer to Arpine's question about the operating margin being similar to the 15.7% last year?
Does that include or exclude the bad debt charge?
That's one.
Number two, STAR WARS for the year, $500 million has kind been the bogey that everyone's been shooting for.
How do you feel about $500 million for STAR WARS this year?
And then lastly, more open-ended, you talked about the shift in retail sales for movie-based properties, sort of from movie release to more of DVD streaming.
Can you talk about that shift?
And is there any way to quantify how much revenue's sort of shifted away from the movie debuts and towards the DVD and streaming?
Brian D. Goldner - Chairman and CEO
Sure.
Let me talk to STAR WARS and the shift.
And Deb, you can do the first one.
The -- on STAR WARS, clearly, it's become a much bigger, more consistently big brand year after year, and that's what we've really seen.
And again, this year, as we head into THE LAST JEDI, it's a brand that's up in the quarter, and we expect very good things this holiday.
But also, Gerrick, as you were describing, expect very strong spring around the brand.
We saw it last time for THE FORCE AWAKENS.
We've seen it throughout this year for Moana and for Beauty and the Beast.
We're seeing it around TRANSFORMERS as the DVD dropped on September 28 and the performance has been quite strong.
So I think people are enjoying motion pictures, both in the theater as well as through electronic sell-through windows and then into DVD windows.
Overall, I think it, again, says good things about the ability to tell stories and have those stories enjoyed across a multitude of screens.
It's really obviously one of the premises of our approach and strategy to be both digitally oriented as well as content-oriented.
And so I would expect that to continue and continue for our properties as well as Marvel, Lucasfilm and DISNEY PRINCESS and FROZEN properties.
Deborah M. Thomas - CFO and EVP
And from an OP standpoint, if we exclude bad debt expense, our year-to-date operating profit margin is just slightly behind last year.
So we, as you know, as a company always remain very focused on the most efficient cost structure for our company.
So given the current environment and our changing revenue expectations, it just may, as Brian said, slightly impact our expectations from the beginning of the year.
But overall, we remain focused on really creating the most cost-efficient structure for our company as a whole.
Operator
At this time, I will turn the floor back to Debbie Hancock for closing remarks.
Debbie Hancock
Thank you, Rob, and thank you, everyone, for joining the call today.
The replay will be available on our website in approximately 2 hours.
Additionally, management's prepared remarks will be posted on our website following this call.
Our fourth quarter and year-end earnings release is tentatively scheduled for Monday, February 12.
Thank you.
Operator
Thank you.
This concludes today's conference.
You may disconnect your lines at this time.
Thank you for your participation.