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Operator
Good day, everyone. Welcome to the Five Below third-quarter earnings conference. Today's conference is being recorded.
At this time, I would like to turn things over to Farah Soi of ICR. Please go ahead.
Farah Soi - IR
Thank you, Operator. Good afternoon, everyone, and thanks for joining us today for Five Below's third-quarter 2013 financial results conference call. On today's call are Tom Vellios, Co-Founder and Chief Executive Officer; and Ken Bull, Chief Financial Officer, Secretary, and Treasurer. After management has made their formal remarks, we will open the call to questions.
I need to remind you that certain comments made during this call may constitute forward-looking statements, and are made pursuant to and within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements.
Those risks and uncertainties are described in the press release and Five Below's SEC filings. The forward-looking statements made today are as of the date of this call, and we do not undertake any obligation to update our forward-looking statements.
Finally, we may refer to certain adjusted or non-GAAP financial measures on this call. A reconciliation schedule showing the GAAP versus non-GAAP financial measures is available in our press release issued today. If you do not have a copy of today's press release, you may obtain one by visiting the Investor Relations page of our website, at www.fivebelow.com.
I will now turn the call over to Five Below's Co-Founder and Chief Executive Officer, Tom Vellios.
Tom Vellios - Co-Founder, CEO
Thank you, Farah, and thanks, everyone, for joining us for our third-quarter earnings call. I'll begin the discussion with highlights of our third-quarter results, and Ken will then review our financial results in more detail. Afterwards, we'll provide some closing comments before we open up the call to your questions.
Q3 was another solid quarter, driven by continued strong performance of our new stores, as well as a better-than-expected comp store sales increase of 9%. Our comp performance was driven by solid core business; a comparison against Hurricane Sandy, which was baked into our mid-single-digit comp guidance; and upside fueled by the rubber band trend.
We delivered a 28% increase in sales, a 35% increase in adjusted operating income, and adjusted EPS for the quarter of $0.05 as compared to $0.03 a year ago. We opened 28 new stores in Q3, to end the quarter with 304 stores. We continue to see the 2013 class enjoy strong performance across both new and existing markets.
As you know, we entered the Texas market in Q2, and had the largest single-day grand opening in Q3 when we opened 11 stores in Dallas in one day. We've only been in Texas for a few months now, but we are pleased with the initial results in this region, and we believe that it indicates another successful new market entry for Five Below.
We're making great progress with our class of 2014 stores, which we will discuss in more detail during our Q4 call. But we expect to continue to open the majority of our new stores in existing markets for 2014.
Now, as we look to Q4, and our guidance that Ken will review with you momentarily, it is important to keep in mind that this is the most compressed holiday season in 10 years. In addition, the days leading up to Christmas are when we do a large portion of our holiday selling. And, importantly, the bands and loom trend, which positively impacted Q3 sales, we believe has moderated, due in part to a very, very broad distribution base.
All these dynamics, in addition to our performance quarter-to-date, have been factored into the Q4 outlook that we are providing.
Now, as I sit here today, I'm excited about the future prospects for Five Below. We believe that a tremendous store growth opportunity that we will realize over the coming years. And in order to help support this expansion, we will continue to invest in infrastructure to further strengthen our foundation.
These investments will be made across the Company, with particular focus in the areas of people, distribution, and systems. On the distribution front, we are pleased with the progress we've made with our Olive Branch DC. Now, obviously, the true test of a facility will be our peak holiday shipping season. But, that said, operations are tracking in line with our expectations, and we will continue to increase utilization in the quarters ahead as the facility supports our expansion.
Our existing New Castle, Delaware, facility continues to serve us extremely well. And given the density of stores it services, and the significant opportunity for further expansion in these markets, we are evaluating our future distribution requirements for this region. We started looking at our options, and we anticipate a need for increased capacity in the foreseeable future to support our large and growing store base.
In order to create a best-in-class infrastructure to fully realize the tremendous opportunity we have, we must continue to invest in our people. They are our most valuable asset. And in addition to hiring new talent, we need to invest in tools and resources to cultivate, train, and develop the considerable talent that we have here at Five Below.
These investments strengthen our ability to continue to deliver what is so important to Five Below: the ability to wow our customers with amazing products and a great store experience. Our ability to capitalize this past quarter on the rubber band trend, and get a $5 loom in stores, is just one example that illustrates the speed and agility of this organization and the incredible job our people do every single day.
This enables us to bring to market compelling product at outstanding values in order to continue to fulfill our mission of delighting our customers when they walk into the Five Below stores.
So, in summary, we are pleased with our third-quarter performance. We successfully completed our planned store openings for the year. Q3 was our 30th consecutive quarter of positive comps. Our Olive Branch distribution center is fully operational, and Q4 ready. And our merchants, store associates, and the entire organization have done a great job getting our stores ready for holiday.
A lot has been accomplished year to date, and I want to take a moment to thank the entire Five Below team for a job well done.
With that, I will turn the call over to Ken to go over our results for the quarter and to discuss our guidance.
Ken?
Ken Bull - CFO, Secretary, Treasurer
Thanks, Tom, and good afternoon, everyone. I will begin my remarks with a review of our stores' third-quarter results, and then discuss our outlook for the remainder of fiscal 2013. We increased our sales in the third quarter by 27.9% to $110.7 million, from the $86.6 million we reported in the third quarter last year. We ended the quarter with 304 stores, a net increase of 61 stores, or 25%, versus the 243 stores we had as of the end of the third quarter of 2012.
Q3 was a very busy quarter from a new store opening perspective, with 20 net new openings, including six in the last two days of the quarter. Comparable store sales for the quarter increased by 9% versus an 8.8% increase in the third quarter last year. This comp increase was driven by transactions, and was aided by both the benefit of the Hurricane Sandy event and the rubber band trend.
Gross profit increased 27.1% in the quarter to $34.2 million, from the $26.9 million reported in the third quarter of fiscal 2012. Gross margin decreased by approximately 20 basis points, to 30.9%, from the 31.1% reported in the year-ago period. The decrease in gross margin was driven by the expected deleverage of distribution expenses and the timing of pre-opening rent as we opened 28 net new stores this quarter, as compared to 17 openings in the third quarter last year.
This deleverage was partially offset by higher merchandise margins and occupancy expense leverage associated with the higher-than-planned comp. SG&A expense of $31.2 million increased 24.4% from the $25.1 million reported in the third quarter of fiscal 2012. As a percentage of sales, SG&A decreased to 28.2% from 29%. Excluding the $1.5 million in founders' transaction expenses that were recorded in the third quarter of 2013 and 2012, adjusted SG&A in the third quarter of 2013 was $29.7 million, or 26.8% of sales, as compared to $23.6 million, or 27.2% of sales, in the third quarter of last year.
The decrease in adjusted SG&A as a percent of sales was due partly to lower marketing expense as a result of a planned shift into Q4. In addition, there was leverage on the fixed portion of SG&A associated with the 9% comp, partially offset by higher pre-opening expenses year-over-year.
Our GAAP operating income was $3 million. Excluding the $1.5 million in founders' transaction expenses that were recorded in the third quarter of 2013 and 2012, adjusted operating income for the third quarter of 2013 was $4.5 million, which was a 35.2% increase from last year's adjusted operating income of $3.4 million. As a percentage of sales, adjusted operating margin was 4.1% compared to 3.9% for the same period last year, with the increase driven by the gross margin and SG&A factors I just described.
Our effective tax rate for the quarter was 37.9% compared to 43.2% in the third quarter of 2012. The decline was due primarily to lower effective state tax rates resulting from our business restructuring in 2013, and certain discrete items in last year's third quarter.
Before I discuss net income, I want to point out that for the quarter-to-date and year-to-date periods, I will be referring to adjusted net income and EPS that excludes the impact of the founders' transactions for the quarter-to-date period. And that excludes the impact of the founders' transaction and secondary public offering fees for the year-to-date period.
A reconciliation of GAAP net income and net income per share to these adjusted numbers, on an adjusted weighted share basis, can be found in the financial tables included in our earnings press release issued today.
As a result of the factors I just described, adjusted net income for the quarter was $2.6 million or $0.05 per share, based on 54.5 million adjusted, diluted, weighted average shares outstanding; as compared to $1.6 million or $0.03 per share, based on 54.4 million adjusted, diluted, weighted average shares outstanding in the third quarter of last year.
We ended the third quarter of fiscal 2013 with $5.6 million in cash and cash equivalents on our balance sheet; $19.5 million in outstanding term loan borrowings; and availability of $20 million under our revolving credit facility. Our ending inventory balance was $115.5 million as compared to $84.4 million in ending inventory for the third quarter of 2012. Ending inventory on a per-store basis increased approximately 9% year-over-year, due primarily to the timing of merchandise receipts caused by the later third quarter closing date this year.
On a year-to-date perspective for the first nine months of fiscal 2013, net sales increased by 31.9% to $323.4 million. We opened 60 net new stores, and comparable store sales increased 6.6%, following the 9.2% comp increase in the first nine months of fiscal 2012.
GAAP operating income was $13.4 million. Excluding the impact of the founders' transaction and secondary public offering fees, adjusted operating income increased by 36.3% to $18.9 million; and adjusted operating margin increased approximately 20 basis points to 5.9%, from 5.7% from the prior-year period.
As a result of these year-to-date factors, adjusted net income increased by 82.8% to $11.1 million, or $0.20 per share based on 54.5 million adjusted, diluted, weighted average shares outstanding; versus $6.1 million or $0.11 per share based on 54.1 million adjusted, diluted, weighted average shares outstanding in the corresponding period in fiscal 2012.
Now I would like to turn to our outlook. For the fourth quarter ending February 1, 2014, net sales are expected to be between $214 million and $217 million, assuming a 4% comparable store sales increase. GAAP net income is expected to be in the range of $25.9 million to $27 million, with a GAAP EPS of $0.48 to $0.50. Adjusted net income, which excludes expenses related to the founders' transaction, is expected to be $26.8 million to $27.9 million, with adjusted EPS of $0.49 to $0.51.
Although the Black Friday selling period is behind us, a large portion of holiday sales lies ahead, with a significant amount occurring just prior to Christmas. That said, our Q4 guidance takes into consideration many things -- the fewer selling days between Thanksgiving and Christmas in 2013, as compared to 2012; the comparison against post-hurricane November weeks last year, although it is important to note that we saw the majority of the comp benefit in Q3, given that is when we cycled the event; the rubber band trend that Tom spoke to, which we feel has moderated; and, lastly, the fact that 2012 had a small benefit from the 53rd week, which had no impact on comps, and contributed approximately $5 million to sales, and less than $0.01 to EPS in the fourth quarter last year.
For all other details related to our guidance, please refer to our press release.
For the full fiscal year 2013, we are raising our guidance to reflect the outperformance versus our expectations in the third quarter. Sales are expected to be in the range of $538 million to $541 million, based on a 304 store count and full-year comparable store sales increase of 5%. This compares to prior guidance for fiscal 2013 net sales in the range of $531 million to $536 million, and comparable store sales increase of 5%. Our revised sales outlook for 2013 compares the net sales of $418.8 million for fiscal 2012, representing a growth rate range of 28% to 29%.
Our full-year guidance assumes an effective tax rate of approximately 38.7%, driven by a lower state effective tax rate resulting from the business restructuring we undertook in the second quarter. GAAP net income is expected to be in the range of $33.2 million to $34.3 million, with a GAAP diluted income per common share of $0.62 to $0.64; as compared to prior guidance of $0.60 to $0.63. Adjusted net income is expected to be in the range of $37.9 million to $39 million, or $0.70 to $0.72 per diluted share; as compared to prior guidance of $0.68 to $0.71. This revised guidance represents a growth rate range for adjusted net income of 38% to 42% over last year.
I would like to turn the call back over to Tom to provide some closing comments before we open up the call to questions. Tom?
Tom Vellios - Co-Founder, CEO
Thanks, Ken. So, to wrap it up, we are pleased with the third-quarter financial results and the performance of the entire team at Five Below. We are committed to delivering trend-right products to our customers. And managing trends, both big and small, is a fundamental aspect of our business. While every quarter is important, we continue to focus on our long-term top- and bottom-line growth prospects. This is a business that we believe can achieve 20% annual unit growth; 4% annual comp growth; and 25% to 30% annual net income growth.
We believe we have a substantial, long-term opportunity for store growth. With a base of only 304 stores today, we are committed to realizing this growth potential while making the necessary investments to fuel it. We will be proactive in investing in our people and infrastructure to ensure that the foundation of this Company is solid, and capable of supporting this growth.
We will be equally as aggressive in investing in product to ensure that we continue to deliver excitement to our customers that keeps them coming back to the stores.
As we look to Q4, we are all ready for our most important selling season of the year. On behalf the entire Five Below team, I would like to wish you all a very happy holiday season. Thank you.
Operator, at this point, we are ready for questions.
Operator
(Operator Instructions). John Heinbockel, Guggenheim Securities.
John Heinbockel - Analyst
Hello, guys. One thing short-term, and then one longer-term. If you think about the Rainbow Loom, it looks like that had a -- if I'm reading you right -- a couple of hundred basis point positive impact in the quarter on comp. Let me know if that's not right. And then with the cooling off in the trend -- because I have noticed that you've got product in the store, but it's not an overwhelming amount -- is there any markdown risk of having too much as the trend moderated? And then I have one more.
Tom Vellios - Co-Founder, CEO
Yes, that's a great question, John. Look, I think I may have mentioned it on the last call, of -- this was, and is, a trend that it is so easy to get into, that anybody and everybody that wanted to sell and could sell rubber bands, is selling rubber bands and the loom. It is overly distributed. I think we have seen it moderate. With regard to the inventory, as we've always done in the past, this is our business. We will always be in the trend. There's always many trends. We had Duck Tape last year, if you recall. We had Silly Bandz a few years back.
I think that has to be, has been, and it will continue to be, one of the core strengths of Five Below: to manage those trends. And one of the ways that we manage them is obviously -- it's the team. It's our ability to move quickly. And, as I've often said, we simply do not try to get that last nickel. I think we are very careful with the trends. We service our customers -- that's goal number one -- but we never aspire to max out a trend. It's one of the ways that we protect.
So, in a long-winded way, we do not see any material markdown or inventory concern whatsoever around this trend.
John Heinbockel - Analyst
Okay. And then, secondly, longer-term, can you talk about the distribution network? It seems a fairly likely that -- the more likely scenario here is that you find another, larger facility in Delaware, as opposed to expanding what you have or moving out of Delaware entirely. Is that fair? And, timing-wise, would that be more a 2015 timetable, when you think about the distribution network more broadly, doing something in 2015, not next year?
Tom Vellios - Co-Founder, CEO
Good questions, both. First of all, let me start by saying we love the facility, and the Delaware facility is servicing our needs exceptionally well. The reason for looking at it is what we see is happening to just the density that we are getting into, the volume of some of these stores, and the opportunity that lies ahead of us. So it could very well be that is a larger facility, and that winds up being in Delaware. But we have such a great opportunity, John, at this point, to pause.
Since we are not -- in other words, if -- this doesn't have to happen tomorrow. And while I would need, we believe, an additional space in the foreseeable future, I think we have an opportunity to once again re-look at our long-term strategy and make the right decision for distribution in this region. Because there's a lot of stores, and this has to be a decision that we make for the next 5 to 10 years, not just over the next couple of years.
Could it be a facility in Delaware? Yes. But we want to assess what the right decision, the right space, the right size of the facility is. But the location today is serving us exceptionally well.
John Heinbockel - Analyst
But you wouldn't do that in conjunction with a third facility. Would you wait for a third facility, or you don't have to?
Tom Vellios - Co-Founder, CEO
I know that Farah will probably tell me not to answer this, but I'll answer it anyway. We actually are taking a very thorough look of all those questions, including the questions you just posed. Is it the existing facility that needs to get bigger? Is it a third facility? We're going through all of those options as we speak. And we'll probably have more to discuss with you all when we review our Q4 results. But we just wanted to put it out there to everybody and give you all a heads up.
John Heinbockel - Analyst
Thank you.
Tom Vellios - Co-Founder, CEO
You're welcome.
Operator
Dan Binder, Jefferies.
Dan Binder - Analyst
Hello, good afternoon. I had a couple of questions. First on the new store productivity, I know you spoke to the strength in Texas. If you look at the upside in the comp and the extra store openings versus, I think, expectations, it would sort of imply that maybe the total sales would've been a little bit higher.
I was wondering if you could just speak to the new store weeks in the quarter, whether it was back-end weighted, that may have affected the total sales growth?
Ken Bull - CFO, Secretary, Treasurer
Yes, Dan, just before I answer that, I do want to say that we -- and Tom mentioned it, also -- we're really pleased with the new store productivity, including the new Texas stores. When you do look at it on a quarterly basis, one of the things you have to be considerate of is the timing of the openings. And that's really what you're seeing there in Q3, where we had a 25% unit growth.
But in terms of the store weeks, that increased in the mid-teens. So it's really a timing factor that -- the mid- to high-teens -- but it's a timing factor that's really driving that differential in terms of the store productivity.
Dan Binder - Analyst
So, taking that into account, it would've been closer to a 100% type number?
Ken Bull - CFO, Secretary, Treasurer
Yes, yes. Much higher, if you do the math on that. Correct.
Dan Binder - Analyst
Okay. And then my second question is related to the operating margin pressure that you had outlined on the last call seemed greater than what was realized, even taking into consideration the upside in the sales. Just curious if anything -- if there were any major deviations, from a margin standpoint, versus your expectations.
Ken Bull - CFO, Secretary, Treasurer
No. I think the key differential you're seeing between what we had laid out -- we spoke about the plan distribution deleverage and the timing of the stores on pre-opening expenses. What we saw, really, was the flow-through of that additional comp, so we saw leverage on some of the fixed costs there, including occupancy. So that was really what we called out in the script here -- a little bit of merch margin expansion. Those are really the key drivers that were different from what we provided during the Q2 guidance.
Dan Binder - Analyst
If I could squeeze just one more in on the looms, I know you say that business there -- that the trend had moderated some. I couldn't help but notice that they still seem to be flying out of your stores over the Thanksgiving Day weekend. Is the moderation that you're talking about significant, or modest? Can you put any kind of color around that?
Tom Vellios - Co-Founder, CEO
Yes, I think without getting into -- I think a lot of specifics around the numbers, we actually -- that was a shipment that had come into the stores when we went into Black Friday. So our customers saw it pretty much for the first time when we got into it. And what was interesting, on an item like that, going back to John's earlier comments and observation of the stores that, yes, they were flying, but it's interesting -- here we are in a matter of days, and we may perhaps be seeing not the same story as we look at the inventory of the stores.
I think we are confident with our comment, at least to date, that the trend has moderated. Now, I would break the business up into two components, and personally I hate spending a lot of time with these mini-trends. If anything, they tend to be distractions of the bigger picture.
But just to help everyone understand the trend a little bit, the big sales tend to be around the rubber bands. That's sort of like the razor blade part of the business. And no matter where you go today, whether it's specialty, big box -- look, everyone is loaded with rubber bands.
So, loom, I think, we'll still sell as an item. And I think it'll probably be a good item; it may even be a very good item. But in the end, what we are seeing is that is has sort of become fast -- sort of like a craft item. And in many cases, it's almost -- the customer may choose to buy that as a craft item versus another craft kit that we may have had in the stores.
So we have seen it -- even though you may have seen that excitement when the item first hit the stores, I can assure you that same excitement is not quite there today.
And if you were to go out and look at the universe of retail, there's plenty of options to buy looms today if you happen to be in one of our stores and we sold out.
Dan Binder - Analyst
Thanks.
Operator
Charles Grom, Sterne Agee.
Charles Grom - Analyst
Hello. Thanks. Congrats on a nice quarter. Just wondering if you could give us the comp composition between traffic and ticket, and also talk about store vintage performance. And then also how the comp trended during the quarter, and if you could quantify what the calendar shift was -- the calendar shift benefit to the third quarter.
Ken Bull - CFO, Secretary, Treasurer
Thanks, Charles. In terms of -- if we just go back to part one of your question -- if you could go back to that again.
Charles Grom - Analyst
Just traffic/ticket.
Ken Bull - CFO, Secretary, Treasurer
Yes. What we've seen -- what we saw in Q3 is really what we've seen historically, where transactions was really driving the key component of the comps there. And in terms of the cadence of comps during the quarter, we normally don't like to speak about intra-quarter activity there. But we didn't see really a big deviation from month-on-month, in comparison to that 9% comp for the quarter.
I think you had another part of that question.
Charles Grom - Analyst
Just store vintage performance.
Ken Bull - CFO, Secretary, Treasurer
Yes. And, again, what we've seen historically we saw again in Q3, where a lot of consistency amongst the classes of stores relative to comp.
Charles Grom - Analyst
Okay, great. And then any sense for how much the calendar shift helped you let in week 13?
Ken Bull - CFO, Secretary, Treasurer
I don't know if we wanted to call it out, but it was included in our guidance when we raised from the 4%, to the 4% to 6%, mid-single-digits. So I think you can take it from there in terms of what we felt the benefit was in the third quarter.
Charles Grom - Analyst
Okay. And then I noticed that looms have gotten a lot of attention in the stores, but if you look at -- if you spend some time in the stores and you look at the CE reset, it looks like that could have some staying power. I was wondering if you could just speak to what you guys have done there, any benefit you've seen, and your expectations going forward.
Tom Vellios - Co-Founder, CEO
Sure. The reset that we did was really a direct result from our customers. As you know, that's always been, obviously, a very important business for us -- the electronics category. And it was really a customer service issue that we felt -- it's easier for the customer to shop. It really wasn't done to really do much to the sales. You tend to see a bit of a lift when you first set these up. But really, the intention was not to done to get it more of a long-term pop in the business. It was done to really -- as the business is changing so quickly, we had no choice but to do it.
Models are going in and out faster than ever; new product is coming in; and we wanted to find a way to make it easier for the customer to shop. That was really what drove the decision there.
And, over time, I think you can expect to really see more of that throughout the store. Our customer -- if you look at our business and the consistency and performance -- and what's been driving our comps, and why we still have the confidence that we do around this 4% comp -- is the transaction, which means customers are coming into the store. And if we want to continue to drive our customers to come in, we will do it through the product.
The caveat that I would add now is we want to continue to really excite the customer with the environment. So expect to see, I think, over -- in the foreseeable future, maybe a few more changes in the box to help make it even a bit easier for the customer; and a couple of the other areas, as well.
Charles Grom - Analyst
Okay, that's great. And then if I could follow up with one more with Ken. If I back in to the margin guidance for the fourth quarter, it looks like you are expecting flat to up a little bit, despite going up against a pretty easy compare from last year. Just wondering what the headwinds are this quarter that would lead to only flattish type margin expansion.
Ken Bull - CFO, Secretary, Treasurer
Well, I think the key headwind we've talked about most of the year was with the new distribution center, and the drag that that's going to cause. Not as large as what we've seen in the first three quarters, but it will have a drag going into Q4. And then we'll have some expected leverage on the SG&A side, but it's really that drag from the DC that is the driver.
Charles Grom - Analyst
Okay. All right, thanks.
Operator
Paul Trussell, Deutsche Bank.
Paul Trussell - Analyst
Yes, hello. Good afternoon. It was good to hear that the cadence through the third quarter, from a topline perspective, was relatively consistent. I just wanted to inquire about fourth quarter to date -- how was November and Black Friday? How were those trends?
Tom Vellios - Co-Founder, CEO
Sure. And, again, obviously, as you know, we don't comment on individual months, and really do not want to get into that. And clearly we've looked at our performance to date; baked in our assumptions for the balance of the quarter; and came in with the guidance.
I will make one comment. First of all, I must tell you, I've been in retail a long time. These Q4s, and especially Christmas, they are getting very, very hard to predict. And sometimes you almost don't want to spend a lot of time trying to do it.
But the best we could see, there's still a lot of business ahead. With regard to what we would consider the Black Friday weekend, what I would say to the group that we were up year-on-year, but we were down versus our internal expectations.
Paul Trussell - Analyst
That's helpful. And so, from that standpoint, would you -- are there particular categories that you could speak to in terms of where you're seeing the shortfall, or where -- is it traffic-related? Just interested in any additional category or product color you could provide from that standpoint.
Tom Vellios - Co-Founder, CEO
Nothing that I think -- we don't believe that -- in other words -- first of all, we feel good about a 4% comp for Q4. And if you could just rewind a bit into Q3 and then go back to our guidance, when I think our guidance last -- when we gave guidance for Q3, I think we had given mid-single-digit. And the mid-single-digit included what we believed to be a material impact of Sandy in the last part of the quarter.
So I think if you do the math, and you add that component to what would've been a base of 4% even for Q3, then you sort of add onto that the bands, and then you look at the guidance of 4%, it's a pretty rational, logical number.
But -- in fact, I would leave you this -- there's nothing that we see in the business that would create any type of concern whether we have severe weakness in this part of the business or that, that we think could impact the overall.
What we saw on Black Friday -- yes, it was up year-on-year. But it didn't meet our expectation. How much of that is noise? How much of that is all the different hours and schedules that were out there? How much of it is Cyber Monday? How much of it is the shift? Very hard to predict.
As Ken mentioned earlier, as I think, but we have a lot of business ahead of us. We are very well positioned. And we believe the customer will still shop, and if they do, we think our stores are in a very good position to be able to service them going into the holiday.
Paul Trussell - Analyst
Okay, that's helpful. And then also you made a comment earlier about the majority of store openings over the next year will be in existing markets, which certainly makes sense. But if you can just speak to still just your confidence on moving and being able to move into new markets, expanding further West, if there's any plans that you could highlight for us from that standpoint. And then just any other color on what you saw from these new Texas stores would be helpful. Thank you.
Tom Vellios - Co-Founder, CEO
Sure. Color; new markets; a breakdown between the existing and the makeup of 2014 -- we will definitely get into more detail when we do the Q4 call.
Just to answer the other part of your question, look, we've gone into Chicago; we've gone into Atlanta; we've gone into Detroit. And more recently we've gone into Texas. I would say two things. One, it is amazing to me how consistently -- successful is too strong of a word for us, but that's what it is, how well we do when we enter these markets. But what has actually been quite amazing is how quickly and how easily the customer adapts.
And providing we do our job to get the awareness out -- which we tend to do whenever possible, through the ability to really cluster stores -- we've seen the customer really accept the stores quite easily and respond to the value proposition and the overall offering very well, and very consistently across all markets. So I think it's fair to say we probably have a pretty high degree of confidence of the ability to enter just about any market and not face any high degree of difficulty.
There may be an odd site here or there where awareness would take a little longer for the site to get off the ground. So we are quite bullish, actually, on new markets and our ability to enter. And, again, we'll get into more detail as we get into the 2014. But I must tell you, we have plenty of opportunity to build many more stores in our existing markets.
Operator
Michael Lasser, UBS.
Michael Lasser - Analyst
Good evening. Thanks a lot for taking my question. Tom, I'm wondering on your thought about whether the Company fully capitalized on this trend. Not getting a loom into the stores a couple of months after really the fad peaked out, were you able to recognize it quickly enough? Is your merchandise team capitalizing on the trends? And what does that say about your ability to maybe potentially capitalize on the next trend, whatever it might be?
Tom Vellios - Co-Founder, CEO
Well, as you know -- certainly the rubber bands, we had them in for the quarter in Q3. The loom was an interesting -- first of all, actually, it's a great question, because actually I'd be asking the same question for a company that needs to move fast.
The loom is actually pretty interesting, in that if you look at the -- the first loom that came out, it was proprietary. It was primarily offered at a much higher price point. And it was actually the ability of our merchandising team, for the first time working hand-in-hand with our newly appointed product development team, that they actually did a great job. And it gave me a ton of confidence on the teams' ability to work together.
And they went from idea to getting product in the store so quickly. But not only were they able to execute it, they were able to re-engineer a product that was out there for $15, to bring it in at $5, and to make it look amazing. So I actually -- I would say, in this particular case with the loom, I would say the exact -- on the contrary, they did a great job. And it bodes well for how I think we can move forward in the future to take advantage of the many opportunities that I believe will lie ahead of us.
Michael Lasser - Analyst
The Company is currently lacking a president. Do you think that had -- how has that influenced the execution for the holidays? And what do you think is a reasonable timeframe for when you might get a president in place?
Tom Vellios - Co-Founder, CEO
I feel really good about the team's ability here at Five Below, and that team that I have in place, to execute the strategy at the same high degree and high level as they've been doing all along. The investment in all the new hires, including the president position that is open today, as well as many other positions that really we don't speak about -- they are lower-level, but as important. In some cases maybe -- short-term, maybe even more so. I think we will continue to invest, but we are in no hurry to be jumping to conclusions.
We will hire the right talent. We will take our time to do it. And what gives us the ability to do that, and the confidence to do that, is the confidence that I have in the Five Below team as they continue to drive the business forward. So I don't see any -- or have any concern today about performance to date, or for the foreseeable future, of our ability and the team's ability to execute. I really don't.
Michael Lasser - Analyst
Okay. And my final question is can you remind us how the fourth quarter unfolded last year, just from a comparison perspective. Are you facing uniquely (technical difficulty) comparisons in December, which -- or around Black Friday, which was in (technical difficulty) fostering how you are guiding for the quarter? Thanks a lot.
Tom Vellios - Co-Founder, CEO
No problem. Like I said, this is getting real hard. It's too hard for me to figure it out. But here's the best that I think we have come up with. You might recall, but just sort of -- I'll try and refresh. Farah will probably jump in and correct me if I misspeak. Last year, we saw obviously -- we came out of the storm. We saw a bit of weakness as a run into it. We had some concern. As we mentioned later in the quarter, when we did our Q4 call of last year, we saw the customer come back and really shop in our stores. And we saw really business pick up, that it more than offset anything that may have been an issue in the way that we saw the business unfold.
This year, I think as we look at the business, we really feel that the guidance we've put out is the right guidance for the business, given what we know quarter-to-date. Given that this is such a short and compressed holiday season, a single store may [singly about] could affect our business. And there's still a lot of business that needs to be done. And we do a lot of business as we get closer in the days leading up to Christmas.
And I think in the same way that we made up of a lot of it last year, I think it's imperative and important for us not to be overly aggressive. So I would say to you, we've looked at last year; we looked at how the Company performed. Remember we had a 4.5% comp performance last year for Q4 -- correct?
Ken Bull - CFO, Secretary, Treasurer
Yes.
Tom Vellios - Co-Founder, CEO
Was it 4%? 4.5%, right, that we had?
Ken Bull - CFO, Secretary, Treasurer
Yes, Sir.
Tom Vellios - Co-Founder, CEO
And we feel that 4% is the right guidance to put out there.
Michael Lasser - Analyst
Okay. Thank you very much.
Operator
Meredith Adler, Barclays.
Meredith Adler - Analyst
Hello. Thanks for taking my question. A lot of them have been answered. In fact, Don asked two of my four questions in the very first moment of the call.
But I'd like to talk -- as you're talking about the shorter holiday season, another thing to notice about the calendar is that Christmas falls on a Wednesday, which is not a great time for retailers. Do you feel like since your sales tend to come very late, do you think that that makes things more difficult?
Ken Bull - CFO, Secretary, Treasurer
Yes, Meredith, we looked at that. I guess we take a look really in those few prior days before Christmas; not as much of an impact in terms of the day of the week where Christmas falls. We don't think that has a material impact. I think the more important piece is that, to Tom's point, a lot of the business does come late for us; it always has. And that late period is really the days before Christmas -- that weekend before, even a little bit before that. But we don't see any distortion, or don't expect any distortion, based on Christmas falling on a certain day of the week.
Meredith Adler - Analyst
Okay, great. And then discussion again and a little bit back to new stores. Obviously an existing market now is Texas. But I'm sure you don't feel like you've anywhere near penetrated Texas, or anyplace else. But Texas is still very early. I just want to make sure that I'm understanding that part of what you're doing by filling in existing markets is to fill out Texas.
And also when you talk about it, is it -- you said Dallas; I think you've got stores in Austin. Are you thinking about moving into other markets of Texas? Or would that be considered moving into new markets?
Ken Bull - CFO, Secretary, Treasurer
Yes, I think Tom had mentioned this before, Meredith. Any kind of detail or clarity we'll give on our Q4 call, but two things to speak to. We should expect, again, the majority of new stores coming out of existing markets. And then, given the placement of our second distribution center down there in Olive Branch, Mississippi, you should also expect us to fill in around that region, which would include Texas. I think that would be pretty reasonable of an expectation.
Tom Vellios - Co-Founder, CEO
Exactly right. And I think, Meredith, when you look at it, obviously we were up in Austin in Q2; we did Dallas in Q3. Dallas will be a big market and that's why you heard the reference point that I made to Dallas, so there's a lot of stores to come out of Dallas. But I think it's also fair to say that Texas is a very big market, and expect that we will definitely not be limiting ourselves to Dallas in the foreseeable future.
Meredith Adler - Analyst
Okay. That's great. I don't think I have any more questions. Thank you very much.
Operator
John Zolidis, Buckingham Research.
John Zolidis - Analyst
Hello, good afternoon. Question on the total sales growth. Dan Binder asked a little bit about this, but just for clarity, just try to rephrase this question. The second quarter had a 6.6% comp and 35% total sales growth. And then the third quarter had a 9% comp, but only 28% total sales growth, with greater year-over-year change in selling square footage. So that looks a little bit confusing.
Is there anything affecting those numbers from the comparisons to last year's 53rd week? And is there anything like that happening in the fourth quarter, aside from the $5 million that you've already mentioned?
Ken Bull - CFO, Secretary, Treasurer
John, the conflict -- there's two parts to that. Just to speak about that shift of Q2 to Q3, really the driver there that you're seeing and the change in sales is because of the timing of the new store weeks in Q3. And that's this year's Q3 over last year's Q3. So you're seeing some distortion there, and it should come out in the calculated productivity for the new stores in Q3.
And then with regards to that 53rd week, that wasn't a comp week. It doesn't affect the comp for us. But from a sales perspective, I think I mentioned it's about $5 million of a hit there, based on last year's 53rd week, and not having that week in Q4 this year.
John Zolidis - Analyst
Okay, so there's no lack of comparability amongst the weeks for 2Q or 3Q that would be affecting total sales growth.
Ken Bull - CFO, Secretary, Treasurer
Correct.
John Zolidis - Analyst
Okay. Great, thanks. And best of luck for the holidays.
Ken Bull - CFO, Secretary, Treasurer
Thanks, John.
Tom Vellios - Co-Founder, CEO
Thank you, John.
Operator
Christian Buss, Credit Suisse.
Christian Buss - Analyst
Yes, thank you. And actually sort of a nice quarter and nice management of a high-volume, high-volatility item. I was wondering if you could talk a little bit about the distribution expansion in the Northeast. Does that mean you are now thinking there might be higher store density than previously expected? What's really driving that decision?
Tom Vellios - Co-Founder, CEO
I think we've always felt -- look, we never quite know how dense we can get a market. And I think we learn each year that just when we think we've put enough stores, there's more opportunity. I think the decision is being driven, I would say, by two forces. One, we definitely see more stores obviously in the market, that we need to take that into consideration. But, as important, as we look at the volume of those stores, as we look at location of where the facility is, and the fact that it is a -- just to remind everybody, the DC in Delaware is 400,000 square feet. A little low -- maybe 430,000, Ken?
Ken Bull - CFO, Secretary, Treasurer
420,000.
Tom Vellios - Co-Founder, CEO
420,000 square feet. And the first phase of the research that we did about a couple of years ago to really understand sort of ideal size of distribution capacity of facility, and the work that I think we're starting to do now, will probably point us perhaps to maybe a larger facility that leverages better over time.
So, it's two things. It's more stores, and it's also the fact that that's the smaller of the two facilities. And we, at least today, we believe that we will be better served with a large facility to handle that region.
Christian Buss - Analyst
That makes a lot of sense.
Tom Vellios - Co-Founder, CEO
Handle, possibly, a third, if the study shows otherwise.
Christian Buss - Analyst
That's helpful. And could I ask a longer-term question? You are now ramping up on 50-plus stores a year. New store managers, can you talk to me about the training procedures and programs you have in place? And how many of your new store managers are coming from existing locations, and how many you're having to get from competitors?
Tom Vellios - Co-Founder, CEO
Sure. The stores team and our Head of Stores, I got to tell you, they've done a great job building this team, particularly when you consider that here's a year, 300 stores, and we have more than doubled our store base in the last three years. So we've added a lot of new stores in the last couple of years. And when you do that, much as you want to promote from within, it's very challenging.
I think we have a -- what I would consider to be a surprisingly high number of store promotes -- of manager promotes that are internal. That's built into the way that the model runs, with every store having obviously a manager and an assistant manager, keyholders. So we'll continue to try our best to elevate those associates to take over positions of managers.
But, as I mentioned earlier, in parts of our business -- and when you look at stores, when you look at merchandising, et cetera -- investing in people is critical. And the way that I think we have to do that to support for the growth is not just new hires, but we need training. We need developing. We need to rev up that to take the talent that's internal and get it to the next level.
We do have a training program in place. We've had it for quite a while in the stores, that we put training -- the trainees through, or those that are ready to become managers. We've had a good track record of promoting internally. But I think we've got to get better, given the growth that's ahead of us, and how fast we are opening new stores.
Christian Buss - Analyst
That's helpful. Thank you, and best of luck.
Tom Vellios - Co-Founder, CEO
And we also have a program, by the way, for district managers of stores, as well. Because that's actually as important. A district manager for us is critical. Because they are leaders of units of business, and we need to make sure that that program is -- which has been in place -- continues to evolve and get better.
Christian Buss - Analyst
Thank you very much, and good luck.
Tom Vellios - Co-Founder, CEO
Thank you.
Ken Bull - CFO, Secretary, Treasurer
Thanks, Christian.
Operator
Matt Nemer, Wells Fargo.
Matt Nemer - Analyst
Afternoon, everyone. So, I just had a question about the looms and the rubber bands. I'm curious what else is in those baskets. Are people coming in and buying those on their own, or is it a loom and a Coke? Or is there a fuller basket? Are they shopping the other departments? And, also, is that -- any sense on whether that tends to be a new customer or an existing customer?
Tom Vellios - Co-Founder, CEO
I think we've not done a ton of analysis, but when we look at the average basket size it has been very consistent. And I think what we tend to see is -- here's what we have sort of seen, with not a ton of research. But when you look at the loom, and particularly the bands -- because the loom is a different item. The loom, you're coming in; it's a craft item; et cetera. You're buying it as a gift, and you're probably buying that instead of something else.
But what I think we've seen with some of these trends, whether it was Silly Bandz, whether it was Duck Tape last year, whether it's the -- which, you recall, was also a trend -- whether it's the rubber bands that we have. I think as you get -- in the earlier quarters, customers tend to come in and you may see a lot of kids maybe buying the business. And it's the frequency and the transaction increase that we tend to see, but not the transaction size. So the basket stays pretty constant, as evidenced by the ABS that you see being very consistent.
Ken Bull - CFO, Secretary, Treasurer
Yes. Just to add to that, we have -- not that we have any specific data, but given the consistency across our classes of stores, where you would see older classes have higher awareness than newer classes, it probably is telling you that we are getting a mix of frequency and new customers that are included in that.
Tom Vellios - Co-Founder, CEO
And we believe, particularly in Q4, that maybe even -- when you capture these trends, there's a lot of them where a substitution effect taking place as well. Where the customer is coming in, if there is a trend, they want that trend item to put under the tree or in a stocking, or whatever it may be. So it'll be that versus something else. It won't be one -- in other words, it won't be that plus something else.
Matt Nemer - Analyst
Got it. And then associated with that -- yes, these trends come and go, but when they're here, do you think that you have the offering or the procedures in place to try to -- to the extent that you do get new customers, that there's a way to communicate frequently with them and try to keep them and get them back? Or do you think that's more of a future opportunity for you as you build out?
Tom Vellios - Co-Founder, CEO
I think -- obviously we're building our social media base. Our Facebook base is building very -- quite nicely, I must say. And I think our Head of Marketing has really done a terrific job with his team over the last couple of years. Our email database, which for us -- because that goes right after the mom -- which obviously is not the best way to go after teens and preteens -- but when it comes to mom and the adults still works for us -- has built quite nicely, and it continues to build.
In that way, we are able to communicate with our customers. We are able to either communicate by individual store if we choose to, or a group of stores. We do not have an actual loyalty program or a specific customer response program. I do think, over time, we have an ability and an opportunity to do that, which again goes back to that investment that I think we need to make in systems and infrastructure to support the future of the business.
Because our customer is looking to us for these trends. They are looking to us for new product. They're looking to us to see what's new in the stores, and that's a good way for us to communicate.
Matt Nemer - Analyst
Okay, that's very helpful. And then just one more, if I could. On SG&A, the growth rate -- if we look at it per foot -- really moderated this past quarter. It had been running in the mid- to high-single-digits for quite a bit of time. It was up about 2% per foot in Q3. Some of that I think was a marketing shift into Q4, but does that explain all of it? Or could you just give us a sense for where that should trend going forward?
Ken Bull - CFO, Secretary, Treasurer
Yes, I think you're seeing really more of a one-off there, in that planned marketing shift that we spoke about before. That's really the key driver. And then we did get some leverage on that additional comp, so those are really the two pieces that's driving that metric.
Operator
Jeremy Hamblin, Dougherty and Company.
Jeremy Hamblin - Analyst
Good evening, guys. I wanted to ask just a couple of questions about the early 2014. As you think about the distribution center in Olive Branch, and you continue to have some drag in the fourth quarter, do you expect that in early 2014 you're going to continue to see some drag? Is that -- the number of stores that that center is supporting continues to grow? Or do you think that this will be the last quarter where we see some drag from that?
Ken Bull - CFO, Secretary, Treasurer
Well, we haven't finalized our 2014 plans yet, and we will discuss those on the Q4 call. But one of the things obviously you know that we're doing is we're continuing to ramp up the utilization of that Olive Branch distribution center. It was a drag for the full year. It wouldn't be unreasonable to see some improvement next year. I don't want to get into any quarters of when that's going to happen. But it would be, as we continue to add stores, which would be throughout -- kind of later in the year.
Jeremy Hamblin - Analyst
And then, if I could just follow up and ask a little bit about -- without thinking how many openings you have on tap for 2014 -- the timing of those openings. Do you see the sequencing to be similar to what you've had this year? Or a more even sequencing of openings as you look out into 2014?
Tom Vellios - Co-Founder, CEO
Again, we'll get into a little bit more of that as we get into Q4. But for us really it's more the where we open the stores; the availability; how we structure the openings that determines -- and that's why you've seen some of these inconsistencies in quarter-on-quarter store openings over the last year or two. More color as we get into Q4.
But no goal to try and say -- do more in quarter X versus quarter Y, though. I think we feel good directionally with the way that we've operated in the past, and the way that we spread the stores out through the quarters. As long as we stay away from Q4.
Jeremy Hamblin - Analyst
Ken, just one additional follow-up. You mentioned that in Q3 that the number of store operating weeks was in the mid- to high-teens as opposed to the 25% store growth. What was it in Q2 of this year in terms of store operating weeks?
Ken Bull - CFO, Secretary, Treasurer
I think it was relatively similar, if I remember from last year, because of our productivity, if I remember correctly. But you didn't have the same impact in Q2 as you did in Q3.
Operator
Patrick McKeever, MKM Partners.
Patrick McKeever - Analyst
Thanks. So, on the -- can you just run through the advertising shift that you mentioned, and what the expected impact is to the fourth quarter?
Ken Bull - CFO, Secretary, Treasurer
Yes, I don't want to get into too much detail around that. But it is something that we had discussed back on our Q2 call, that there was a planned shift in marketing out of Q3 into Q4 -- not having as significant an impact in Q4 that it would have in Q3. So I'll just leave at that. But this was a planned shift, in terms of our marketing dollars, back into the latter part of the year.
Patrick McKeever - Analyst
And then you mentioned the compressed holiday shopping season, and the possibility that maybe a storm, a weather event, could have a significant impact. Where there any big weather events in the fourth quarter of last year -- other than Sandy in the very early part of the quarter -- that we should be mindful of?
Ken Bull - CFO, Secretary, Treasurer
No, I don't believe so. I don't think there was anything significant last year throughout --.
Tom Vellios - Co-Founder, CEO
Certainly leading up to Christmas.
Ken Bull - CFO, Secretary, Treasurer
Yes, nothing before Christmas, obviously except for the Sandy event.
Operator
And that will end our question-and-answer session.
Gentlemen, I will turn the conference back to you for any additional or closing remarks.
Tom Vellios - Co-Founder, CEO
Okay. Well, thanks everyone. Just a further clarification -- I said 4.5% comp was our comp for Q4 last year. To be exact, it was 4.4%. But with that, thank you for participating. Thank you for your support. And, again, we want to wish all of you a happy and healthy holiday.
Operator
Ladies and gentlemen, that will conclude today's conference. Again, we do thank you all for joining us. You may now disconnect.