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Operator
Hello, and welcome to the Better Home and Finance Holding Company fourth quarter full-year 2024 results call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. (Operator Instructions)
I would now like to turn the conference over to Hana Khosla, Vice President of Corporate Finance and Investor Relations. You may begin.
Hana Khosla - Vice President of Corporate Finance, Investor Relations
Welcome to Better Home and Finance Holding Company's fourth quarter and full-year 2024 earnings conference call. My name is Hana Khosla, and I am the Vice President of Corporate Finance and Investor Relations at Better. Joining me on today's call are Vishal Garg, founder and Chief Executive Officer of Better; Kevin Ryan, Chief Financial Officer of Better; and Ryan Grant, Co-Founder and President of Retail Lending at NEO Home Loans.
In addition to this conference call, please direct your attention to our fourth quarter and full-year earnings release, which is available on our investor relations website. Also available on our website is an investor presentation.
Certain statements we make today may constitute forward-looking statements within the meaning of Federal Securities Laws that are based on current expectations and assumptions. These expectations and assumptions are subject to risks, uncertainties, and other factors as discussed further in our SEC filings that could cause our actual results to differ materially from our historical results. We assume no responsibility to update forward-looking statements other than as required by law.
During today's discussion, management will discuss certain non-GAAP financial measures, which we believe are relevant in assessing the company's financial performance. These non-GAAP financial measures should not be considered replacements for and should be read together with our GAAP results. These non-GAAP financial measures are reconciled to GAAP financial measures in today's earnings release and investor presentation, both of which are available on the investor relations section of Better's website and when filed in our annual report on Form 10-K filed with the SEC.
More information as of and for the period ended December 31, 2024, will be provided upon filing our annual report on Form 1-K with the SEC. I will now turn the call over to Vishal.
Vishal Garg - Chief Executive Officer, Director
Thank you, Hana, and welcome to our fourth quarter and full-year 2024 earnings call. We appreciate everyone joining us today and for your continued support as we drive towards our mission to make home ownership better, faster, and easier for our customers by building a technology platform that revolutionizes the home ownership experience. We continue to make good progress towards our vision in which every customer can seamlessly buy, sell, refinance, insure, and improve their home digitally, online, instantly.
I'd like to start by highlighting some of our key achievements. We went into 2024 with the goal of leaning into growth and AI to drive increased volume and revenue, balanced with ongoing efficiency improvements, diversification of our distribution channels, and corporate cost reductions.
We executed against these objectives, growing full-year funded loan volume by 19% year over year, revenue by 50% year over year, and reducing our adjusted EBITDA losses by 26% year over year. We made some big bets in Tinman AI and launched a distributed retail channel through NEO powered by Better, both of which are showing early positive momentum.
Even in a market that remained challenged with historically low housing affordability and persistently high mortgage rates, we made progress in 2024 against the roadmap we set out at the start of the year. For the full-year 2024, we did $3.6 billion in funded loan volume, $108 million of revenue, and had an adjusted EBITDA loss of $121 million.
In the fourth quarter, funded loan volume was $936 million, a year over year increase of 77% driven by growth across all three main product categories: purchase, refinance, and second lien loans.
On a sequential quarter over quarter basis, funded loan volume was down approximately 10% given normal seasonal slowness in the fourth quarter purchase market. Q4 revenue was $25 million compared to $18 million in the fourth quarter of last year and $29 million in the quarter prior.
We continue executing on strategies to increase conversion through additional products and services as well as improve sales efficiency to drive higher customer pull through. Through 2024, we continue to increase revenue per loan through pricing and marketing channel optimization, resulting in year-over-year gain on sale margin improvement from 1.95% in 2023 to 2.17% in 2024.
As we look forward to 2025 and beyond, our strategic priorities remain largely consistent with those we've discussed with you on prior earnings costs. Our first priority is continuing to thoughtfully lean into growth, against which we showed progress through 2024. In the fourth quarter, year-over-year funded loan volume growth was driven by increases across all three of our main product categories. With home equity products and refinance loans being the largest growth drivers. Year over year, purchase loan volume increased 25% and refinance loan volume increased 611% from what was a seasonally and historically low quarter at the end of 2023. Our year-over-year HELOC and Home Equity Loan volume increased 416% in the fourth quarter of 2024.
TransUnion recently reported that the overall number of HELOC and HELOC originations increased 10% in the third quarter. Whereas Better grew origination volume in the third quarter by 619%.
So if HELOC market trends remain stable or even improved in Q4, we believe that our current triple-digit growth is continuing to outpace the industry in the fourth quarter as our superior offering drives gains in market share.
On a sequential basis versus Q3, Q4 refinanced volume increased 34%, Home Equity Loan volume increased 3%, and purchase loan volume decreased 10% due primarily to seasonally slower home buying in the fourth quarter of the year. While the mortgage market saw improvements in Q4 compared to the same period in 2023, 30-year fixed rate mortgage rates remained in the high 6%s to low 7% range, putting continued strain on mortgage demand. We expect near-term rates to remain elevated, driving continued demand for our home equity products.
Our second priority is continuing to reduce expenses and improve operational efficiency, with the goal of reaching profitability in the medium term.
In the fourth quarter, total expenses remained approximately flat versus Q3. However, included in these was approximately $17 million of non-recurring restructuring expenses attributed primarily to the wind down of our UK businesses. As well as approximately $4 million associated with the termination of certain leases.
Excluding these one-time expenses, total expenses decreased approximately 24% quarter over quarter. Due to expense management initiatives across all major expense line items, we reduced adjusted EBITDA losses by approximately $11 million or 28% in Q4 compared to Q3, even with lower revenues due to a seasonally slower quarter.
Specifically, we decreased our loan origination expenses by 28%. Decreased our compensation-related expense by 21%, and decreased marketing and advertising by 27% compared to an only 10% decline in volume. Demonstrating the impact of the AI and automation initiatives that drove operating leverage within the business.
Utilizing Tinman's capabilities, we have been able to automate time- and labor-intensive components of the mortgage process and reduce our cost to originate by over 35% of the industry average. We believe our continued investments in technology and AI will significantly drive down costs further, resulting in improved operating efficiency and superior customer experience.
Continuing our discussions from the past two quarters around our investments in AI, we are seeing benefits from further expanding Betsy, the first AI voice-based loan assistance for the US mortgage industry. Which leverages large language models to take a customer through pre-approval and now rate quote and rate lock autonomously.
Betsy's programmed to verbally communicate with consumers to answer mortgage application inquiries. And to collect and verify outstanding application data, similar functions traditionally performed by sales staff with the goal of enabling faster service times, enhanced self-serve capabilities, improved customer engagement, and greater sales efficiency.
In terms of tangible numbers, Betsy went from approximately 5,000 customer interactions in June of 2024 to completing over 115,000 consumer interactions in February of 2025, a growth rate of over 20x. All while we kept increasing the range of functions that Betsy performs.
Last quarter, we shared with you an early clip of Betsy interacting with a customer on call. We are excited to now show you a demonstration of Betsy taking a customer all the way through mortgage rate lock, which would traditionally have involved separate conversations with up to three sales team members and multiple phases of manual data entry. Through Tinman technology, this can now be completed 100% autonomously through AI, 24/7. Betsy meets the customer anywhere and anytime they want.
Unidentified Participant
Hi, this is Betsy from Better Mortgage on a recorded line. Whom do I have the pleasure of speaking with today?
Unidentified Participant 2
Hi, this is Cory.
Unidentified Participant
Great to meet you. Are you looking to buy a new home, refinance, get cash from your home's equity, or can I help with something else?
Unidentified Participant 2
I was wondering if you could tell me what the HELOC interest rate is today?
Unidentified Participant
The lowest interest rate for a home equity line of credit is currently 7%. Would you like to start an application to find your personalized rate? It will only take a few minutes.
Unidentified Participant 2
Maybe I'm remodeling my kitchen. Am I allowed to use my HELOC funds to do that, or what else can I do with the money?
Unidentified Participant
Yes, you can use funds from a home equity line of credit for remodeling your kitchen. HELOC provides flexibility, allowing you to use the funds for various purposes, including home improvement. Would you like to start an application for a HELOC?
Unidentified Participant 2
Yeah. That'd be great. Let's do it.
Unidentified Participant
Wonderful. To start the application, I'll need to confirm your full name.
Could you please spell out your first and last name for me?
Unidentified Participant 2
Yeah, it's Cory, C O R Y and then last name is Smith, S M I T H.
Unidentified Participant
Thank you. To confirm, that's C O R Y S M I T H. Is that correct? Yes, that's correct.
Great, Cory. Now, could you please provide the property address for the home equity line of credit?
Unidentified Participant 2
Yeah, it's 67-110 Clyde Street in Forest Hills, New York, 11375.
Unidentified Participant
Just to confirm, that is 67-110 Clyde Street, Forest Hills, New York, 11375. Is that correct?
Unidentified Participant 2
Yes, that's correct.
Unidentified Participant
Is this property your primary residence, a second home, or an investment property?
Unidentified Participant 2
This is my primary residence.
Unidentified Participant
Thank you. Could you please provide the estimated value of your property?
Unidentified Participant 2
Yeah, it's around $500 million.
Unidentified Participant
Now could you please provide your email address? I'll spell it back to you to ensure it's correct.
Unidentified Participant 2
Yeah, it is C S M I T H175 at gmail dotcom.
Unidentified Participant
Thank you. To confirm, that's csmith175@gmail dotcom. Is that correct?
Unidentified Participant 2
Yes, that's perfect.
Unidentified Participant
Would you like to use the phone number you're calling from to continue the application? Yeah, that would be perfect.
Do you authorize Better mortgage to verify your credit with a soft pull and consent to receive electronic loan documents from us?
Unidentified Participant 2
Sure.
Unidentified Participant
Thank you. To complete your soft-credit pull, I'll need the last four digits of your Social Security number. Rest assured, we take your privacy and security very seriously. We funded over $100 billion in loans, and protecting our borrowers' personal information is our top priority. You can say the numbers out loud or enter them on your keypad. Just let me know when you're done.
Unidentified Participant 2
Excellent. It's 6666.
Unidentified Participant
Thank you, Cory. Now, let's discuss your income. Do you have income from employment, self-employment, or any other sources?
Unidentified Participant 2
Yeah. So I have a W-2 job where I make about $100,000 a year and then I drive for Uber part time and make maybe $25,000 a year.
Unidentified Participant
Thank you for sharing that. Do you receive any other sources of income, such as bonuses, alimony, or rental income?
Unidentified Participant 2
Nope, that's it.
Unidentified Participant
Thank you for providing your income information. Would you like to add a co-borrower to your application?
Unidentified Participant 2
No, thank you.
Unidentified Participant
Do you currently have any mortgages on the property?
Unidentified Participant 2
Yes, I do actually.
Unidentified Participant
I see a mortgage with PNC Mortgage. Is this loan related to 67 to 110 Clyde Street?
Unidentified Participant 2
Yes, it is.
Unidentified Participant
Is the mortgage with PNC Mortgage the primary mortgage on 67 to 110 Clyde Street?
Unidentified Participant 2
Yes, it is.
Unidentified Participant
Thank you for confirming. Now, let's move on to the next loan. I see a $35,000 home equity line of credit with Dow Chemical Credit Union. Is this loan related to 67-110 Clyde Street?
Unidentified Participant 2
Yes, it is actually.
Unidentified Participant
Congratulations. It looks like you've been approved. Would you like to lock your rate?
Unidentified Participant 2
Yeah, that'd be great. Let's do it.
Unidentified Participant
Excellent. First, can you let me know how much cash you would like to receive from your home equity line of credit?
Unidentified Participant 2
I think we need about $90,000.
Unidentified Participant
Great, let's find the perfect rate for you. I see you're approved for a home equity line of credit with a 7.5% interest rate. This loan comes with $924 in fees. However, if you use your home equity line of credit to pay off your current home equity line of credit with Dow Chemical, there is an option for a 7% interest rate. And this only comes with $234 in fees. How would you like to proceed?
Unidentified Participant 2
I would like to pay off my Dow Chemical and get the lower interest rate.
Unidentified Participant
Terrific. I've submitted your rate to be locked at 7%. Would you like me to transfer you to your loan consultant?
Unidentified Participant 2
No, that's okay.
Unidentified Participant
No problem. Please check your email for important documents related to your home equity line of credit.
Thank you for trusting Better Mortgage with your home finance. You can reach me 24/7 if you have any further questions. I'm always here to help.
Unidentified Participant 2
Awesome. Thank you very much for your help. I appreciate it.
Unidentified Participant
You're very welcome, Cory. I'm glad I could assist you. Have a wonderful day.
Unidentified Participant 2
You too. Bye, bye.
Vishal Garg - Chief Executive Officer, Director
I want to highlight for you what is differentiated about Betsy from other AI bots that you might have seen across financial services. This is not just an FAQ bot or an appointment scheduler, which we have seen other mortgage companies utilize. Those bots typically perform a single function and interact with users only over chat versus voice. The reason for these limitations. For other mortgage companies is that they are only connected to a single software system out of the seven to eight systems typically used by most mortgage companies.
Additionally, most of these legacy software systems in origination and servicing are built on 1980s architecture. greatly limiting the functionality of AI tools. Betsy is built on Tinman, which is an end to end point of sale system, CRM system, pricing engine, eligibility engine, loan origination system, insurance engine, appraisal management platform, QC system, and closing platform, all in one.
Everything that the customer or our loan teams do is captured in this platform. And every fact about the customer or the property is stored in a centralized fax graph.
This enables an LLM to very efficiently have full context and go back and forth across any part of the mortgage process with the consumer like a human would. Most other mortgage companies were they to implement a full-stack AI agent would experience massive latency pinging information back and forth between the AI agent and the multiple systems involved, latency that would be so slow that a typical consumer would just tune out. Because of Tinman's end-to-end platform, Betsy can handhold customers from initial inquiry through rate lock all the way to fund in a single interface.
Another application of AI we have been scaling is using our Tinman AI to assist in performing the functions traditionally done by an underwriter. In particular, qualification of income, assets, and credit to prepare an underwriting decision. As you might remember, by automating significant elements of the document collection, data extraction, and underwriting calculation, we have been able to grow our one-day mortgage product to be over 70% of our mortgage volume, with an average time from lock to commitment letter of eight hours.
A revolution in mortgage lending when getting a commitment letter can take up to 45 days. In the most recent quarter, we began leveraging AI review to bring the process down to under a minute in certain cases. This is pretty astounding. We are going from one-day mortgage to less than one-minute mortgage using AI. Our goal is to grow AI underwriting review to over 75% of our locks by the end of 2025, dramatically decreasing our fulfillment labor costs for loan and de-bottlenecking one of the critical areas of the mortgage process.
A third area in which we have made significant progress within mortgage underwriting is the intelligent routing of appraisal requirements and AI underwriting of title insurance. Through advances in this process, we have begun enabling instant title and appraisal for a small percentage of our locks. Which we hope to continue increasing over the coming months. We believe the potential for a customer to be fully underwritten for a mortgage across credit, income, assets, title, and appraisal within minutes of going into a contract on a home is not very far away.
The core message is we are pressing harder on the massive advantage that we believe we have with respect to AI agents within our platform in light of the changes we are seeing in the regulatory climate. We have seen a substantial increase in friendliness towards AI from a regulatory perspective over the past few months. The gloves are off for us with respect to AI.
This past month, we implemented Betsy as the primary customer interaction point in one state for refinance loans with the human loan officer being on standby as a guard rail. We believe that Betsy has the potential to reduce sales costs per loan by $2,000 per fund and operation costs by $1,400 per fund, which would represent us getting to a fraction of the industry is spending. And we are just getting started.
Finishing with our third priority of diversifying our distribution channels through growing our B2B business, we continue to see demand for our technology platform from new partners with strong brands who are looking to offer mortgages to their customers in a cost-effective way or improve the fulfillment efficiency of their existing mortgage business.
First off, I want to start off by updating you on our partnership with Ally Bank. Better and Ally have been engaged in a mortgage partnership for over five years. And we are proud of what the two companies built together to revolutionize white-label mortgage technology offers. Around the end of 2024, Ally made the strategic decision to exit the mortgage business altogether. And as a result, we began winding down our Ally volume in the fourth quarter. We expect Ally to be fully exited by the end of Q2 of this year. Alongside winter seasonality, this wind down contributes to volume being lower in the fourth quarter compared to the third quarter of 2024.
Moving on to the growth updates, last quarter, we announced the launch of NEO Home Loans powered by Better. And I'm excited to report that we are making great early progress towards our goal of diversifying better distribution and leveraging Tinman to power local loan officers by removing friction from their fulfillment process and expanding their capacity to help more customers.
NEO powered by Better will also leveraged AI technology and digital league funnel to supercharge NEO's loan officer teams who have demonstrated track records in customer service excellence and strong reputations within the communities they serve.
Betsy, individually branded for each retail loan officer at NEO, as well as lead routing of early stage purchase customers from Better G2C channels who can be more effectively served by a loan officer in their neighborhood, is expected to dramatically improve efficiency and drive conversion gains across both D2C and our retail distribution channels.
Since beginning production in January 2025, we have onboarded approximately 110 NEO loan officers across 53 branches. To date, NEO powered by Better has served approximately 220 families, equating to $95 million in funded loan bosses.
On NEO home loans, we are seeing an average gain of sale margin of approximately 365 basis points compared to our better.com gain on sale margin of 217 basis points in 2024.
With NEO, I'm excited about the unique opportunity to unlock key parts of the market that have historically been challenging for online originators without established local footprints to serve. Specifically in the purchase mortgage segment and for certain loan types like FHA, VA, down payment assistance programs, and buy-down programs.
Joining me today is Ryan Graham, co-founder and President of retail lending at NEO Home Loans, who would like to share why he is excited about the opportunity we have ahead of us with NEO powered by Better.
Ryan Graham - Co-founder, President
Thank you, Vishal. Our team here at NEO Home Loans is incredibly excited to now be powered by Better. This partnership is more than just a collaboration. It is a fundamental shift in the mortgage industry. We believe that together, we are creating the most valuable mortgage platform. Not just for our clients and our business partners, but for every mortgage professional in America.
New Home Loans was founded on a simple but powerful idea, changing the expectations of what a mortgage company should be. For decades, the mortgage industry is focused on selling debt, leaving many professionals questioning the real value they provide. And we set out to do more to guide clients well before they purchase a home and continuing to proactively support them for decades after helping them build long-term wealth.
However, we face significant challenges from an entrenched industry. Outdated technology made processes inefficient. Scalability was costly and limited. We struggled to get our message in front of enough clients. And for local mortgage professionals, the industry lacked financial transparency, which created a misalignment of priorities.
These were all major barriers, but the partnership of NEO powered by Better is solving them all. That's why we're so proud of this opportunity, as it positions us to truly transform the industry.
You see, for years as mortgage professionals we found success despite technology, not because of it. And when we visited Better's headquarters, we saw Tinman and met Betsy, and we were stunned. Better had built technology that matches human level performance across a range of mortgage tasks, something that no one in our industry had seen before.
And with this AI-powered infrastructure, NEO can now combine the best of both worlds. The speed, efficiency, and automation that clients want with the advice, strategy, and long-term commitment from a local mortgage advisor that they need and deserve. This is an absolute game changer.
Now our strategy at NEO Powered by Better is built on three key beliefs. First, we will drastically reduce loan costs and increase the scalability of our teammates, which is a major problem for most in the mortgage industry. With Tinman and Betsy, our teams can efficiently serve more families with more value and at a much lower cost. This allows us to compete with discount lenders without sacrificing value.
Our second key belief is that we can help subsidize the local mortgage professional with lead generation that has become much harder in the past few years. The market has shifted, making it harder for mortgage advisors to find clients that need help.
And when we learned that roughly 30,000 people per month are inquiring with Better about purchasing a home, we knew that our team of highly trained advisors could convert more of these curious prospects into actual homeowners.
Now we're going to begin scaling lead routing in April with a short term goal of 10% conversion, which is roughly a 500% increase over the current levels, better experiences in its B2C channels. We're also excited to be able to connect these home buyers with the best real estate agents across the country and to be able to help more of their clients as well.
And between the increased lead conversion and working with more of the best agents in our local markets, we expect that the cost of acquiring a client can be drastically reduced.
Now, our third key belief is that by creating the industry's first truly transparent partnership lending model, we can empower local mortgage professionals to have the confidence, knowledge, and financial understanding to operate at much higher levels. And by doing this, NEO powered by Better is creating a natural alignment of interests between each team member in the organization. As opposed to misaligned priorities that mortgage professionals have had to deal with for decades prior.
And lastly, we are excited to be able to share more about new home loans powered by Better with local mortgage professionals across the country.
We expect that when they see and start to understand this combination of technology, efficiency, scalability, and growth through lead generation and referral partnerships. That the best and brightest will want to partner with us in our efforts to completely change and improve the mortgage industry.
In 2024, our NEO team funded approximately $2 billion in mortgage volume while remaining profitable. Now, powered by Better, we're positioned to scale even faster, drive greater profitability, and deliver even more impact.
Together, we're redefining mortgage lending, and this is just the beginning. Thank you. And with that, I'll turn it back over to you, Vishal.
Vishal Garg - Chief Executive Officer, Director
Thank you, Ryan. We are so pumped to have the NEO team on our platform and as our partners as we disrupt the mortgage industry together. Looking now to 2025 and beyond, the medium-term opportunity is very exciting. We remain focused on enhancing our go to market, with growth being our North Star alongside continued expense management and channel diversification.
We will continue to invest in Tinman AI to improve the customer experience and further drive down labor costs, making our platform more efficient and scalable, driving the business to profitability in the medium term. With that, let me now turn it over to Kevin Ryan, our Chief Financial Officer, who will discuss the quarterly performance and our financial strategy. Kevin?
Kevin Ryan - President, Chief Financial Officer
Thank you. As discussed in 2024, even through a continued challenging market environment, we make great progress towards our goals of driving increased volume and revenue, balanced with ongoing expense management, and improved efficiency.
In the fourth quarter of 2024, we generated funded loan volume of $936 million, revenue of $25 million and then adjusted EBITDA loss of $28 million. Total GAAP net loss was approximately $59 million.
Our fourth-quarter funded loan volume is 81% generated through our G2C channel and 19% generated through our B2B partner channel. And with 62% purchase, 18% Home Equity Loans and the remainder by dollar volume was refinanced.
In addition, we are experiencing early success with our UK bank, the Bank of Birmingham. With scaled loan originations over tenfold from December 2023 to December 2024 as we have implemented our technology in the UK. We expect to more than double UK bank originations again in 2025 as we deploy AI with the goal of building the leading AI-driven specialist mortgage bank in the United Kingdom.
Turning now to our outlook for full-year 2025, we remain focused on managing towards profitability in the mid-term. And we expect to drive growth through efficiency from Tinman AI, distribution channel diversification, and optimized marketing, while balancing these growth expenses with further corporate cost reductions.
For the first quarter of 2025, we expect funded loan volume to be down approximately 10% to 15% compared to the fourth quarter of 2024, given continued seasonal slowness and the wind down of our allied businesses. Which is a reminder made up 29% of our full-year 2024 volume and 19% of our Q4 2024 volume. And we expect to be only low double digit percent of Q1 volume before fully winding down at some point in the second quarter.
We are particularly excited that the NEO-funded loan volume is pacing ahead of plan. And we expect to do over $90 million of NEO-originations in March alone. After February was the first full month of NEO on our platform.
As another data point here to put our trends in the context of the industry, the Fannie Mae February housing forecast is overall Q1 market volumes declining 24% quarter over quarter, demonstrating Betterâs outperformance of the market as a whole in Q1.
For the full-year 2025 we expect funded loan volume growth in the low- to mid-double digits, percent growth year over year. Driven by tailwinds from growth initiatives including NEO powered by Better, offset by continued macro headwinds and the loss of the Allied business. A roughly $900 million dollar headwind.
We expect this growth to come particularly in the second and third quarter of the year, at which point we expect NEO to be more fully ramped and to benefit from improved seasonal tailwinds. We also expect to further decrease or adjust EBITDA losses in 2025 as compared to 2024 due to a combination of efficiency gains as well as continued corporate cost reductions.
Lastly, we are undergoing efforts to exit our non-core UK assets while continuing to focus on growing the bank. We expect the exiting of three smaller non-core UK businesses to start being a benefit to our adjusted EBITDA losses in the second half of 2025 as a result of their disposition.
That and I'll turn it back to the operator for Q&A.
Operator
(Operator Instructions)
Eric Hagan, BTIG.
Eric Hagen - Analyst
Hey, thanks. Good morning. Good to hear from you guys. The AI playback was actually pretty interesting. How does the underwriting and the AI technology adjust for the high cost, the limited availability of property insurance? Like in the tech like adjust for that in any way? And do you even see that maybe creating an opportunity because there's folks coming into you online and just ways to fulfill that loan more efficiently? Thanks.
Vishal Garg - Chief Executive Officer, Director
I mean that is a really great question. I mean what you saw there was not like a form-filler outer engine. There are over 15 different data forks and API calls that went through.
45 investors filtered down to five (inaudible) investors and running all the permutations across credit DTI, LTV cash out amount. And actually insurance quotes closing costs across 3,600 counties in the US. We have an insurance engine built in where we deliver instant homeowners insurance to consumers while they're going through a refinance or a HELOC process or a cash out refi process. So we're talking about things that used to take a lot of people to do. So like, again, if we think that like Scott Besson's going to be able to get the 10 year treasury down, right? Back in 2019 we went from $85 million in revenue to $850 million-plus in revenue in 2020. Over $250 million of EBITDA.
But the machine was about 50% automated. Right now, Betsy can do basically all of the functions that those refi sales people were doing back in 2020 at zero, near zero marginal cost. That means we don't have to hire 3,000 sales people, right? We don't have to hire 5,000 processors and underwriters. And you know we don't have to hire 1,000 insurance agents that we used to have.
So I think there's just extraordinary scale that we've now built into the product. And Betsy is accommodating all of that and we're really looking well positioned in a way that we haven't been in many years for anything changing in the macro environment. Including what you've outlined home owners insurance rates going up.
Eric Hagen - Analyst
Really good stuff. Interesting, if the trend for profitability keeps moving in the right direction. How do you maybe think that that will drive the amount of risk you take? And how do you benchmark kind of like the amount of risk you're taking in a certain, period? And even how you might price for things, on the front end?
Vishal Garg - Chief Executive Officer, Director
That's a really good question. I think what gets lost in the dialogue about us versus many of the other fintechs is we are operating a pure marketplace business.
We do not hold loans on balance sheets that have not already been committed to be sold to others. We have 45 institutional investors on our platform that are buying our loans, our HELOCs every day.
And so fundamentally, we don't make a loan unless we've got buyer lined up. When you're locking that loan with us, we already know where it's going. And that's how Tinman is fulfilling the set of underwriting criteria for that particular investor to deliver that loan to that particular investor. So I think the path to profitability we're talking about is not one built on taking any more marginal units of risk.
The path to profitability is really built around like, look like we lost like basically $9 million a month last quarter, right? With what we're doing to shut down the UK businesses, that's like $1 million a month, you know what we're doing to improve the profitability at the bank, we think that that gets us another $1 million a month. I think with AI driving down operations costs, I think we can like scale up and save another $3.5 million a month.
We've got a whole bunch of compliance legal costs from, the DSA, the, very aggressive CFPB era, all of that sort of stuff. I think we can scale that down a million a month. We got a bunch of legacy contracts that we still have from â21, â22, right, which you know we just finally got out of the office space that we had in New York that was like 45,000 square feet and downgraded it by 80% and moved to a cheaper space.
So that's another $2 million a month. And then you should add some volume growth, add some improvement in margin, add some profit from the NEO channel, and you're getting to breakeven. And so we see a path to breakeven, again, built on efficiency, built on exiting a bunch of the legacy costs that we have from the â21, â22 days. And exiting the legacy businesses that we have, and improving margins that you see just continuously doing and again without taking any more risk from a credit standpoint.
Kevin Ryan - President, Chief Financial Officer
Yeah, I mean, Eric, I said what Kevin what Michell said. I think 100% of the loans we did in the quarter were pre-committed to investors at the time of origination. If it's not 100%, it's 99%, right? So we don't take, really, any risk.
The only the way we think about risk is should we lean into marketing this month versus next month depending on market conditions, right? But that is a very tactical in-the-moment decision. And then on the expenses, if you look just Q3 to Q4, we took out $11 million of expenses, core expenses.
The expenses look roughly the same because we took a $16 million charge. On the disposition of the UK assets that was non-cash at one time. But when you strip that out, we got expenses down about $11 million to $12 million in a quarter or $4 million a month. So we are and in all major categories, I think as we said in a prepared the marks, we were down. Corporate expenses were down a bunch, marketing was down a bit. So we definitely took a lot of expenses out in Q4 and continuing to do so in Q1.
Eric Hagen - Analyst
Really good stuff here guys we appreciate you.
Vishal Garg - Chief Executive Officer, Director
Thank you.
Kevin Ryan - President, Chief Financial Officer
Thanks Eric.
Operator
Jake Kooyman, Oppenheimer.
Jake Kooyman - Analyst
Hi, thank you very much for taking the question. This is Jay Kooyman for [Reina Kumar].
Can you walk through the saving opportunities from Tinman's application of AI as well as how that contributes? Thank you very much.
Vishal Garg - Chief Executive Officer, Director
Totally. So I think the savings are when we think about your traditional loan officer and loan officer assistants, right? The bulk of their time, particularly in the D2D channel, is spent servicing customers that are coming in via the online channel, chasing after those customers in the purchase market, chasing after the realtor who those customers are using.
And so there's a ton of effort on outbound calls. And then there's a ton of effort chasing inbound calls that you missed because you were on the phone with someone else. Now again, you can staff up, you can have a 10,000 person call center to capture all these calls. And you make all these outbound calls like other mortgage companies do doing 400 outbound dials a day. It's really inefficient and really grinds down the labor force.
We have Betsy doing all inbound calls. In the nights and evenings. So we don't miss a single call. We used to like miss 40% of calls that would come in because people would not be available to meet their loan officer because they were calling at 9:00 PM, in the evening after they put their kids to bed and they're looking at what they're doing for the home buying that coming weekend. Or they're on the weekend when they're about to go into contract on their home. And they want to make sure that the rate quotes is still good. That they want to refine the purchase amount.
Now we have these tools online. But Betsy really dramatically reduces the cost. But also most importantly improves the customer experience because it's always on. And we have -- and so I think that's been a game changer, and I think there's an ability to take up $2,000 per funded loan. In sales costs once Betsy gets fully implemented in the sales funnel, right. So you know we're doing almost like 1,000 loans a month, right, and we're trying to scale that up. With NEO, it's more than that.
So we're getting there, right? Like you know that's some serious savings per month that we're able to generate as we implement this. Not just for ourselves but for our B2B partners. On the automation side, we are pressing ahead. If you look in the earnings supplement, you will see the percentage of locked loans that are AI underwritten. And that's increased to about 40%.
The loans that are AI underwritten, we're saving $1400 per loan, right, potentially. And you know we're -- and again, so you add those two things up. We're talking about production costs that's already more than 35% cheaper than the rest of the industry and now you're talking about for the full AI-driven loans you're talking about $3500 per loan and savings on top of that.
Now that's all going to go to a margin because we already have some of the lowest gain on sale and therefore the lowest price to the consumer out there and so you know all those AI enhancements wil, effectively drop to the bottom line.
I hope that provides some context.
Jake Kooyman - Analyst
Yeah, thank you very much.
Operator
Bose George, KBW.
Bose George - Analyst
Hey, good morning, everyone. This is actually Alex Bond on for Bose. I appreciate you taking our questions.
Just to start with us now, almost at the end of the first quarter, just wondering if you'd be able to give us an update on how gain on sale margins are trending quarter to date compared to 4Q in light of the decline in rates over the course of the quarter. And then also, as you mentioned, the prepared remarks, the gain on sale margin on NEO loans has been stronger to date than the 2024 company-wide margin.
And you mentioned that there's potential to maybe improve this further as efficiencies improve. Is this primarily from AI and other tech related, or would this be from primarily from AI and other tech related improvements, or are there other components that could be improved efficiency wise as well? Any additional color that would be great. Thanks.
Kevin Ryan - President, Chief Financial Officer
Okay. So Kevin, I'll start and I'll unpack that. There's a couple, I think some questions in there and Vishal, you probably want to jump in. So on gain on sale in Q1, it is trending higher. But we put in a release $90 million and [yield] loans already in Q1. We really just, they just on boarded in February. We crossed $100 million this morning. So we are over $100 million loans and they are running much higher, 150 basis points higher on average being on sale than in direct to consumer business.
Now that that is something we knew going in expected we would have been disappointed if they weren't running higher gain on sale. Just given their boots on the ground, business, their expertise, et cetera. So our aggregate gain on sales should trend higher as NEO is a bigger part of our production, right? I mean, practically, we're replacing a billion dollars a year of Ally volume with we call it $2 billion a NEO, let's just say, this year.
And that will be a much higher gain on sale than what we would have reported on our Ally. So, and then on the D2C business, I'll start. I'm sure Rochelle will want to jump in. Yeah, Betsy and the AI allow us to -- we've gradually increased our gain on sale and then direct the consumer business, right? We were sub 2%. We're now north of 2%. We're now at the 3.5% that NEO's [App].
But the business isn't built that way, right? It's an online business. As Vishal said, we have some of the lowest rates out there. But through our improvements and better customer experience through the AI, we've been able to gradually increase you know on sale and the rate drop we've had, we're kind of roughly around 6.75%now on rate, right, is definitely helped a bit as well.
Vishal Garg - Chief Executive Officer, Director
Yeah. So I'll tell you what, what's contributing to the margin increase. You online, a consumer submitting effectively a lead. When they're online, they're shopping around, they're going to our site, they have a tab. With somebody else's site, it might be on one of the comparison shopping engines and typically consumers would submit a lead and it would take us more than five minutes to get back to them, right? To call them, to try to reach them, by which point they may have gone somewhere else. So the efficacy of our marketing was lower, but also they're shopping around.
We've taken that five minutes and brought it down to 800 milliseconds with Betsy, across the board. That's an improvement of 400x in speed. And so now we're catching the customer faster than anybody else. We're catching the customer before they have a chance to go somewhere else, shop around. We're able to tell them about our closing guarantee. We're able to tell them about the better price guarantee. We're able to answer the questions. We're able to convert them from a lead to an application. We're able to approve them.
We're able to do all these things that before just a human staff call center was kind of nearly impossible. And so then you end up competing much more on rate than you do on speed and surface. And you know, I think that that's again it enabled us to continue to get better margin while still maintaining our value proposition for the consumer.
Bose George - Analyst
Great, that all makes sense. I appreciate you taking the questions.
Operator
Reggie Smith, JPMorgan.
Reggie Smith - Analyst
Hey, good morning. Thanks for taking the question. Really encouraging the disclosures you gave around the potential savings from, I guess, a lot of your cost initiatives. My question, and I'm not sure if you guys have broken it out or even thinking about the business this way. But is there a way to contextualize, contribution market, profit for loan or loan economics. That way and then you guys cited some savings potentials in the press release.
But I'm curious, how you guys think about how we should think about like loan economics at the loan level. So like, revenue per loan, expenses. Is there a way to attribute, whether it's marketing or overhead to the loan origination process and I have a follow up? Thank you.
Kevin Ryan - President, Chief Financial Officer
Yeah, and so it says Kevin, I'll make a few comments. Obviously in the GAAP in financials you don't see that. We run the business on a contribution margin basis and the contribution margin in the mortgage business has been improving meaningfully in the last couple of months. And we -- I think we can go -- we'll take a way to break it out for next quarter. In a way that you'll be able to kind of track it back to the GAAP financials, it's something we talk about all the time. But I will tell you through these savings and you know the improvement in gain on sale, the cost savings via the AI, the contribution margin continues to get better on our production. So -- and it continues to be into key one.
That's something we are maniac, maniacally focused on, right? Because while we're cutting corporate costs faster than we're cutting costs in the mortgage business. We also need to lower costs in the mortgage business in order to really drive contribution profit that we can then use to cover what is good, you're always going to have some fixed overhead. Yeah. So we think about that all the time.
Vishal Garg - Chief Executive Officer, Director
Yeah, Reggie, 2024 was a lot of changes. We moved from a salary-based loan officer and processor model to an incentive-based, low-based, high-incentive model.
We started recruiting experienced loan officers. We had to teach those loan officers tin men. The ones that didn't understand or couldn't be productive on tin men. We had to let them go. So we had some charges.
So 2024, and then you know we did at the end of the year and then we did NEO at the end of the year and so we had some onboarding expenses related to that. And then lastly, we were hoping for the rate cuts actually in September to actually bring rates down and that didn't. So that made a bunch of our marketing spend negative because we're buying leads and the consumer thinking they're getting a 6.5% rate by the time they get to lock. They're getting a 7.25%, right?
You know that consumer's not in the money anymore or that consumer is not able to, isn't going to proceed going forward, he's going to wait. So we had a lot of challenges in â24. We made a lot of progress. But what we decided by the end of â24 was like we are going to focus maniacally on any growth that's going to come with positive contribution margin. And we're going to continue to expand the positive contribution margin even if that means forecasting a slightly slower growth rate.
Now, I think we can achieve fast growth and improved contribution margin. And that's really possible not in a human centric business model, but an AI centric business model. And I think that's really what we're leaning very hard into.
So hopefully that can give you some context for the future and of course, we'll take it under advice that like we need to get out to make your job easier that to break out contribution margin next quarter.
Reggie Smith - Analyst
I didn't know if I had missed that or what, like I said, I don't have a model for you guys. And so like that was just something I was looking for. So I wasn't sure if I could sneak two more questions in really quickly. One, I love the demo that you guys showed, or, presented during the call. Was curious, how it's resonating with consumers -- and my inclination and I could be totally opposite, it probably for younger people, it's probably a more natural way of doing things. I was curious, any feedback you've gotten or insights you've gotten in terms of our younger folks using the automated system better than older people?
And you know how often people opt out and say representative or something like that. And then my last question, you talked about, I guess approving a loan in one day. I was curious how quickly you guys can fund the loan?
That's something that I've come to appreciate in the last month. I'm trying to sell my condo in Brooklyn and so like, people that have, that are able to close quickly makes a difference. I was curious if you had any advantage there as well? Thank you.
Vishal Garg - Chief Executive Officer, Director
Yeah, that's a great question. So we're seeing adoption of Betsy in general be quite high. About 18% of consumers ask to be transferred to a human, loan officer as part of the process, right? So they encounter it. They realize that it's an AI and they want to move on to a human. So yeah, we're going to work to get that down and you know we've got to work to get the voices more humanistic. We've got to do a lot of work on continuing to add the functionality.
So I would tell you it's early days like we launched the first version of Betsy in not a few, only a few months ago. So you can sort of see where we're increasing functionality, increasing realism. And we're it's going to improve. The uptake has been greatest between the ages of 20 to 35.
And then actually surprisingly, 55 and up, right? Because they're okay with something that goes a little slower in terms of talking and it's talking clearly. And so we've seen some good stats around that. Again early days we'll see how that all shapes up. But definitely young people love the fact you can talk to it any time, you can text with it you have a loan officer, you can go to any time. So we're just really leaning into that.
And then the last question with respect to closing times. I think in New York we're able to close a loan on average. Let me just actually get the stats. But much faster than the competition. And give me a second, I'm just going to pull it up for you.
On New York, where we're doing the industry average for closings is 46 days and we're doing 32 days. Now of course there's a lot of latency there with like people have to figure out how to move and all that sort of stuff. But you know we're about 40% better than the competition in New York state specifically.
Reggie Smith - Analyst
No, that's good. I it's something I didn't appreciate until I went through the process myself. So glad to hear that's a really important selling point for buyers. And I'll tell you, like, personally, I hate AI. But it's something I've got to get used to in terms of the automation. I'm one of those 18-percenters that's always representative as soon as I hear an automated system. But yeah, no, it's it'll be interesting to watch that evolve over time. Congratulations on the quarter and good luck, guys.
Kevin Ryan - President, Chief Financial Officer
Hey, Reggie. If you find a buyer in Brooklyn, then tell him to go to better.com. We'll pre-approve them in a couple of minutes.
Jake Kooyman - Analyst
Will do. (laughter)
Operator
Michael Kaye, Wells Fargo.
Michael Kaye - Analyst
Hi, good morning. If I look at the Q4 adjusted net income and adjusted EBITDA. And there was no improvement in year over year profitability despite volumes being up 76% year over year. Can you just walk through why the higher year-over year-volumes and cost initiatives over the last year isn't translating into better profitability. Maybe just walk us through some of the dynamics and if I'm missing anything?
Kevin Ryan - President, Chief Financial Officer
You're doing year over year, is what you're doing?
Michael Kaye - Analyst
Yes. $38 million dollar loss adjusted net loss in Q4 $38 million last year --
Kevin Ryan - President, Chief Financial Officer
Yeah, as Michelle said, we -- marketing expense, we took marketing expense up. And that was the biggest difference. And we actually hired more people as well into, as mentioned before, we hired more people into what we expected to be a declining rate environment in the second half of the. The second half of 2024, which bluntly didn't really pan out. And we've pulled back a bit on that.
And so that's some of that noise you're seeing in there. Q4 of '23 was a low point on volume. It was also a low point on staffing within the mortgage business -- the mortgage factory. So all the other corporate costs and everything have come down dramatically since Q4 '23. But marketing expense was higher Q4 '24. As was like sales and ops labor.
As we're getting it, as we're getting Betsy going, that will continue to come down on a unit basis, which I think was part of Reggie's question, which we're going to try to break.
Vishal Garg - Chief Executive Officer, Director
Out. Yeah, I mean, we were overstaffed in Q4. We've, after implementing Betsy, we have, we've been able to reduce staffing by about 250 people in the mortgage factory.
Michael Kaye - Analyst
Wow, okay. Shifting gears, and what's your level of optimism on spring home purchase season, rates are around 6 3/4, more home inventory now available, probably some pent up demand from buyers though, there's affordability headwinds. So we just talk about how you're thinking about spring home purchase season?
Vishal Garg - Chief Executive Officer, Director
We're seeing the volume of pre-approvals per marketing spend continue to improve dramatically. And I think that that's a good leading indicator, right? Of how many people are running out and going shopping. We'll see how many of those people actually are able to find a house. But so far it looks like the level of pre-approval per dollar marketing spend continues to improve pretty dramatically.
So we're optimistic for what happens, and look, like again, the noise from Washington is about deregulation and about getting the tenure down. And so, you put your odds on whether they can make that happen. But if you believe that that can happen, I think you know we might be in for a positive surprise this spring and summer home buying season.
Operator
Jamie Friedman, Susquehanna.
Jamie Friedman - Analyst
Hi, Interesting presentation and demonstration, really quite helpful. Most of my questions are answered. I was just wondering about the macro, in terms of how you're characterizing the supply and demand dynamic in the end market, where do you think we are in that continuum and what are you anticipating, if anything, for the year ahead?
Vishal Garg - Chief Executive Officer, Director
I think what we always say Better now is that we have unfortunately not been able to predict the macro environment for the past three years. We are optimists as hard as any technologist will tell you. You have to be an optimist, otherwise how are you going to believe?
We do think that the supply demand imbalance in housing is going to get rectified in the next year or two. I think, you know, there's obviously an impact of tariffs. But that means that the homes that are out there available for sale today are a relative bargain if the tariffs do actually continue and the raw material cost of building a home goes up substantially. So I think old houses are going to sell more.
We're seeing demand for the HELOC product really explode because people need to fix up the houses like the boomer houses need to be modernized to be able to sell to the millennial buyers. And so we're seeing a ton of demand for home renovation on the HELOC product, before people, look to sell their house or if they stay in the same place. We grew our HELOC 400% last year, fastest growing HELOC lender in the market. And we think we can grow it again pretty dramatically this year. And you know we've gone from basically nothing to being one of the leading HELOC lenders in the country. And so I think, we're trying to build a balanced portfolio of loan types so that we can thrive in any macro environment out there.
Kevin Ryan - President, Chief Financial Officer
Yeah, I think that, we're -- as Michelle said, it's been really hard to predict the macro and if you listen to earnings calls this season right we in the tail end the word uncertainty comes up 20 times a call. That's just kind of the macro we live in right now.
Every company does, and in our industry in particular, that's important. We get it. But we definitely, think we are way ahead of the trend and the inevitability around technology disrupting the legacy mortgage process in the US is probably maybe taking a little bit longer than we thought. But the trend continues. And we think we're definitely right on that trend, and it'll play out over time.
Regardless of where rates, and you know the starts data was pretty good in February. But then people say consumer confidence is down. So what does that mean for spring season? We get all that and try to factor that in and that does impact our market decisions on a day to day basis. But it doesn't really impact our tech road map at all. We know what we have to build.
Vishal Garg - Chief Executive Officer, Director
Yeah, I'll add that you know we're sitting on over $2 million pre-approvals over the past couple of years that we've issued where the people have not found a house.
So we don't know when the dam breaks. But when the dam breaks, we're going to be well positioned. The number of people that come to.com and get pre-approved per month is percentage points of market share in terms of the number of people that are shopping for a home. And you know the numbers that actually convert, like, is basis points of market share. So and a lot of that has been availability homes and so we are really hoping that if the tide turns on rates or home affordability or availability. We are in a position to meet that demand in the same way that we met the demand in Refine 2020, but without the staffing costs that we incurred in 2020.
So I think that's why you continue to see us lean so hard into the AI.
Jamie Friedman - Analyst
Perfect. Thank you so much. I'll drop back in the queue.
Operator
Will Brunemann, North Coast Research.
Will Brunemann - Analyst
Hey guys, good morning. So I wanted to ask, how long do you think it will take to get NEO back to its former run rate volume as Tinman gets ramped up? And you mentioned Betsy driving cost efficiencies going forward. When you see the majority of those further cost efficiencies fully realized? and then I have just one more quick question.
Vishal Garg - Chief Executive Officer, Director
Sure, I think we're looking for NEO to get back to their original volume in the next couple of months. Yeah.h.
Kevin Ryan - President, Chief Financial Officer
Yeah, three, yeah, Q3 be back to where they were and then Q4 hopefully be better than where they were?
Vishal Garg - Chief Executive Officer, Director
Yeah. And I'll tell you like we announced NEO, we were at some industry conferences demoing Betsy. And the number of loan officers with large retail books that reach out to me on LinkedIn. To say, hey, can you join the number of people that reach out to Ryan and Chris and Danny, who are the principals at NEO, is pretty long. So we're just making sure that we can fully broaden out the product sets that are in Tinman. We're making sure that we can fully serve all of these loan officers. We're helping them, go from driving like a Ford Taurus in the existing infrastructure and mortgage lending that they're on to driving a Ferrari and we just need to make sure they can do it. And then they're off to the races.
So NEO's going to be back to its original loan volume in a couple of months and then we're going to grow that dramatically from there. And then the other part about Betsy, we're going to keep you updated on the percentage of consumers and the percentage of, consumers that are interacting with Betsy and therefore dramatically reducing costs from sales.
And then we'll keep you updated on the percentage of loans that are being underwritten by Tinman and you know you can compute just the cost savings from that and then the remaining loans still are, subject to the old cost structure. But we'll keep you guys updated on that. But the cost savings are pretty significant, and they're starting to show. They're going to show this quarter. They're going to show next quarter, they're going to show in the third quarter. As I said, we think by the end of 2025, 75% of loans are going to be underwritten by Tinman AI.
And with respect to Betsy, we've got one state that's all Betsy. So you take that and then, we got to get to 50 states that are all Betsy.
Will Brunemann - Analyst
Okay, great. And then my last question. What do you see is the expansion opportunities within the broader distribution, retail channel like NEO?
Vishal Garg - Chief Executive Officer, Director
I think it's massive. I think a number of people that we have reaching out to us to scale, look like on direct to consumer. We're fighting against some pretty sophisticated folks. We're fighting against Rocket. We're fighting against Loan Depot. We're fighting against a number of people that have invested in technology.
In the retail channel, we're fighting against effectively loan officer staffing platforms that have benefited or mortgage broker platforms that have benefited from the lack of any technological sophistication within that that universe. And I think you know there's a pretty heavy tax that these platforms charge to the incumbent loan officer. And I think we can free them from that.
I would say the closest example to that is what has happened in the RIA space, right? Versus hanging your hat at an old wire house and getting a percentage, a small percentage of revenue. You could go to the RIA platforms that are tech savvy and private labeled and give you basically everything and, keep a larger percentage of your profits. I think that's the disruption that's going to happen in retail. And I think we're going to lead that disruption.
Will Brunemann - Analyst
That's awesome. Thank you guys for taking my questions.
Operator
Brendan McCarthy, SIDOTI & Company.
Brendan McCarthy - Analyst
Great. Thanks, and good morning everyone and thanks for taking my questions here. I just wanted to start on the corporate cost reduction side. I think you mentioned, yeah, you mentioned corporate cost reductions benefit of '24. Just curious as to where you see the biggest opportunity for further reductions in 2025.
Kevin Ryan - President, Chief Financial Officer
Sure. So there's a couple areas we're going to continue on comp and benefits now and the and the GAAP line item, right? That everything's blended together whether it's corporate or sales, everything's going to blended together so we can we'll do, we'll break it out going forward you're going to see, you see benefits there.
We're sitting in an office building right now that's 20% the size of the one we were sitting in on the last earnings call. We're saving $10 million in lease expense over the next couple of years just by moving offices. So you're going to start to -- we're dramatically renegotiating vendor contracts. Some we got done in the second half of '24.
So you'll see a full-year benefit in '25. Some will get done over the course of '25. So you'll see a full-year benefit in '26. And so it's really on all -- and it's on all areas. If you look at just even G&A right, year over year was down 70%. And G&A quarter over quarter was down $2 million, Q3 to Q4. So we're in professional fees would be the other. Those are kind of the four big areas. There's obviously comp and bends the biggest area.
G&A, some of that is in technology expense, some of that's in G&A, the vendors. And then obviously your most of the lease work's already been done. But you're going to start to see the run rate benefits this year.
Brendan McCarthy - Analyst
Great, that's helpful. That's helpful. And what opportunities do you see for additional B2B partnerships in the market just given the strength of the growing technology stack for your company?
Vishal Garg - Chief Executive Officer, Director
Yeah. So I'll give you an example, three examples. We launched Betsy in October. In the past couple of months, we've gotten a call from the CEO of a top five servicer saying, I want to build a recapture business and I want it to be all AI. Can you private label Betsy for me and therefore private label Tinman for me and help me do that, right?
So we're, term sheet discussions with them. We've got a top three financial services legion company, right? Where again the CEO called and said I've got a Board meeting in four weeks and I need to show them, AI needs to be implemented, right? And so what can we do? So we said sure happy to do it you know we're going to be out there with their solution and it's going to be live and it's going to be proprietary to us. We've got a large community bank that wants to, again, do the same thing and you know have it built around non-QM loans and bank statement loans and you know non-conforming loans, which again are very hard for your traditional mortgage software to do, and we're in late stage discussions with them.
So we're seeing the B2B side of it explode in a way that we haven't seen since sort of 2018, 2019 when people were coming to us to like help them build refi engines to address the refi demand. But like we're not going just with the big guys, which is kind of was our strategy after Ally, Amex, and others that were on the platform. We've now taken the technology that we built for Ally and Amex and allowed us to get up and running with a B2B partner in three weeks.
And that's a lot faster than what even if sales contract life cycle is for, signing up with like the traditional players in the industry like Ellie Mae or Black Knight or others. So we're aggressively pursuing that and you're going to see us, hopefully, announce some big things in the coming months ahead.
Brendan McCarthy - Analyst
Got it, thank you. And last question from me, what do you expect the impact of losing the Ally business, I guess. How do you kind of gauge that impact and what are you doing to ultimately offset that loss for the business as a whole?
Kevin Ryan - President, Chief Financial Officer
Yeah. So if I just look at, well, three, two key metrics, I'll just start with two, and then let me know if you want to expand. On volume, you're just short of $1 billion. That was in last year's numbers that you're not going to see in this year's numbers. There will be some Ally volume in Q1. But it really tails off after this quarter. NEO more than replaces that and, we guide it up to low- to mid-double digits growth and volume this year. So we're going to grow volume despite losing that billion dollars. We're confident in that and NEOâs a big part of it obviously.
And on EBITDA, it's really a neutral event. Net net, the way we had structured the fee relationship with Ally worked extremely well in a very good low-rate environment. But you have a fixed amount of people you need to put against a large B2B partnership like that. And as their volume came down along with the industries, they pulled back on marketing spend, et cetera.
We totally understand why they did it. You were running basically an EBITDA-neutral business and so there's no negative impact to EBITDA because we've obviously addressed the expenses associated with Ally as the revenues come off.
Brendan McCarthy - Analyst
Thanks everybody. Yes, absolutely, that's helpful. Congrats on the progress.
Kevin Ryan - President, Chief Financial Officer
Cool, thank you.
Operator
This concludes the question and answer session. I'll turn the call to Vishal Garg, CEO, for closing remarks.
Vishal Garg - Chief Executive Officer, Director
Thank you all for all your great questions and for continuing to support us as we build, America's leading AI mortgage platform. And in doing so, help consumers get a mortgage get a better rate, have a better process. Which lets them have a better house, in a better school district, with a better commute, and a better backyard.
And we started on this journey eight years ago. The past three years have been really difficult for us. But we're playing offense and playing offense hard again. And we're looking forward to driving the business and being able to share more positive news with you in the quarters ahead. Thank you so much, and thank you for believing in us.
Operator
This concludes today's conference call. Thank you for joining. You may now disconnect.