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Operator
Ladies and gentlemen, thank you for standing by, and welcome to the American Express First Quarter 2017 Earnings Call.
(Operator Instructions) And as a reminder, today's call is being recorded.
I would now like to turn the conference over to our host, Mr. Toby Willard.
Please go ahead, sir.
Toby Willard - Head of IR
Thanks, Gary.
Welcome.
We appreciate all of you joining us for today's call.
The discussion contains certain forward-looking statements about the company's future financial performance and business prospects, which are based on management's current expectations and are subject to risks and uncertainties.
Factors that could cause actual results to differ materially from these forward-looking statements are set forth within today's presentation slides and in the company's reports on file with the Securities and Exchange Commission.
The discussion today also contains certain non-GAAP financial measures.
Information relating to comparable GAAP financial measures may be found in the first quarter 2017 earnings release and presentation slides as well as the earnings materials for prior periods that may be discussed, all of which are posted on our website at ir.americanexpress.com.
We encourage you to review that information in conjunction with today's discussion.
Today's discussion will begin with Jeff Campbell, Executive Vice President and Chief Financial Officer, who will review some key points related to the quarter's results through a series of presentation slides.
Once Jeff completes his remarks, we'll move to a Q&A session.
With that, let me turn the discussion over to Jeff.
Jeffrey C. Campbell - CFO and EVP of Finance
Well, thanks, Toby, and good afternoon, everyone.
We are off to a solid start to 2017.
Our earnings per share for Q1 was $1.34, and we are encouraged by the momentum we see in our revenue performance.
As you know, accelerating revenue growth through capturing opportunities across our diversified business model has been a key priority for us.
In addition, we are seeing the benefits of our cost-reduction efforts and continue to return significant amounts of capital to shareholders through our dividend and share buyback programs.
In many ways, our Q1 results showed the steady progress we are making on the range of growth and cost initiatives that we have put in place over the last couple of years and that we reviewed at our Investor Day last month.
These initiatives have been supported by the spending that we did over the last 2 years.
We expect that these efforts will all come together to help us produce steady results during 2017 and position us well for the longer term.
Going forward, we remain focused on delivering improvement in EPS as we progress through 2017.
And beyond this, we are equally focused on our strategies to generate sustainable revenue and earnings growth.
While it is still early in the year and we have work to do, our first quarter is a positive start to the year.
With that, let me turn to the detailed results, starting with the summary of financial performance on Slide 2.
Revenue for the first quarter was down 2%, reflecting lower discount revenue and net interest income following the Costco portfolio sale in Q2 of last year.
When excluding FX and Costco-related revenues in the prior year, our adjusted revenue growth accelerated modestly to 7% on a sequential basis.
The first quarter also included, as expected, given the volume growth we are seeing, a greater year-over-year increase in provision and rewards than we experienced in the fourth quarter.
Net income was down 13% versus the prior year first quarter, as we continue to grow over the cobrand exits from 2016.
As we move through 2017, we expect net income and EPS to grow due to the benefits from our cost-reduction initiatives and the seasonality of revenue.
Of course, we expect a return to year-over-year net income and EPS growth as we get to the second half of 2017.
Earnings per share of $1.34 reflects our net income performance and also the benefits of our strong capital position.
Over the last year, we returned $4.1 billion of capital to shareholders through our share repurchase programs, which has resulted in a 6% reduction in average shares.
These results brought our ROE for the 12 months ended in March to 25%.
So with that as the summary, let me now turn to a more detailed review of our results, starting with billings.
You can see on Slide 3 that worldwide FX adjusted billings were flat in the quarter versus the prior year.
To get a better understanding of the underlying trends on Slide 4, as we have in recent quarters, we show billings growth adjusted for both changes in foreign exchange rates and the impact of Costco.
Here, you can see that adjusted billings growth accelerated modestly to 8% in the quarter.
The acceleration was broad based as you can see in both the segment view of billings on Slide 5 and the geographical view of billings on Slide 6. Across all of these views, I would point out a number of trends in our billings performance this quarter.
In the GCS segment, we continue to see strong growth in the small business and middle-market customer segments.
Adjusted volumes in the U.S. grew at 11% in the quarter, and outside the U.S., volume growth accelerated.
In the large and global GCS customer segment, spending volumes were up a bit as compared to last year.
As we have said for a while now we would expect that this will remain a slower growth segment absent an uptick in travel and entertainment spending by larger corporations, which we have not yet seen.
The U.S. consumer segment growth rate was consistent with Q4 2016.
We are pleased with the impact of the initial changes we made last October in our U.S. consumer Platinum product.
It's too early to comment on the most recent changes to the product as they just took effect at the end of the first quarter.
In the International Consumer and Network Services segment, the billings growth rate improved sequentially to 8% on an FX-adjusted basis.
Looking at the 2 parts of the segment, volumes from proprietary cards grew at 11%, reflecting continued strength in several international markets.
In GNS, the FX-adjusted growth improved from 4% in Q4 to 6% in Q1, as we saw sequential improvements in all of EMEA, JAPA and LACC.
GNS plays an important role in strengthening our global network.
I would remind you though that going forward, as we previously discussed, we do expect pressure on GNS volumes due to the changing regulatory environments, specifically in the EU, Australia and China.
Given the lower margins we earn in GNS, however, this will have less bottom line impact.
Moving to International in total.
You can see on Slide 6 that our billings growth rates remain strong as we saw our fourth consecutive quarter of double digit in FX-adjusted terms growth and overall international accelerated to 13% FX-adjusted growth.
The improvement in International is broad based, with strength in both our corporate and consumer businesses.
As we look at a few key markets, for example, we see continued strong FX-adjusted growth in the U.K., up 17%; in Mexico, up 15%; and in Japan, also up 15%.
Finally, I would briefly note a couple of calendar impacts to growth rates in the quarter.
As I mentioned at Investor Day, the leap day in February 2016 negatively impacts growth rates this quarter by about 1%.
Offsetting that somewhat, we did see a benefit in March as the Easter holiday moved from Q1 last year to Q2 this year.
In many international markets, there is an extended holiday around Easter, which impacts volumes.
Stepping back, we are encouraged by the momentum we see in the adjusted billings growth rate.
The improvement is coming across our segments globally and reflects returns on the investments we have made over the last couple of years.
We still have work to do and the competitive environment, especially in U.S. consumer, remains intense, but we are focused on driving more volume under our network from our wide range of growth opportunities.
Turning now to our worldwide lending performance on Slide 7. Our total loans were up 12% versus the prior year on an FX-adjusted basis, slightly below the growth rate we saw in the fourth quarter of last year.
As we have for several years now, we continue to grow U.S. loans faster than the industry, driven primarily by our success in growing loans from existing customers.
During the first quarter, more than 50% of the growth in U.S. consumer loans came from existing customers, consistent with the trend we described at our Investor Day.
As we look forward, we believe that we can continue to grow loans above the industry rate given our unique growth opportunities while maintaining best-in-class credit performance.
Looking at the right-hand side of the slide, you can see that net interest yield has been steadily expanding and rose again sequentially in Q1 to 10.3%.
Yields typically widen in the first quarter due to seasonality, but the steady trend we are seeing is driven by the impact of a number of factors, including a shift in mix to non-co-brand customers who are more likely to revolve; less revolving loans at introductory rates; some specific pricing actions; and of course, a benefit from increases in benchmark interest rates without an offsetting change to our personal savings deposit rate.
We do expect deposit rates will move up over time, though it remains to be seen when that change will occur and how much rates will increase.
Before turning to provision, let me touch on our credit metrics.
Delinquent fee and loss metrics across our lending and charge card portfolios continue to be very strong.
In the worldwide loan portfolio, you can see that the delinquency rate was flat to Q4 and loss rates increased slightly, both sequentially and year-over-year.
The modest increase in lending loss rates versus the prior year is in line with our expectations and consistent with our view that loss rates would begin to increase due to the seasoning of new accounts and the shift towards non-co-brand products, which have a slightly higher write-off rate but also generate greater yield.
And this quarter's lending results reflect that dynamic.
The combination of continued strong loan and receivable growth and modestly higher year-over-year loss rates, including in certain charge card segments, has caused our provision, as expected, to grow well above the growth rate in loans as you can see on Slide 9. As we look forward to the balance of the year, we expect that provision will continue to grow faster than loans, a trend that is fully contemplated in our earnings expectations.
Turning to our revenue performance on Slide 10.
FX-adjusted revenues were down 2%.
When we adjust for both FX- and Costco-related revenues to get at the underlying trend, revenue grew at 7%.
I will say that adjusted revenue growth in the quarter outperformed our own internal expectation as in the month of March, billings and revenue both came in above our plans.
We are pleased with the momentum in our adjusted revenue growth rate, and we are encouraged to begin the year a bit above the full year range we provided at Investor Day of 5% to 6% adjusted revenue growth.
Looking at the components of revenue in more detail.
Discount revenue declined by 3% but increased by 6% on an adjusted basis.
The discount rate in the quarter was 2.45%, up 1 basis point year-over-year due to lower rate volumes coming off the network more than offsetting the impact from merchant negotiations, mix and the continued rollout of OptBlue in the U.S.
While the discount rate increased year-over-year, the ratio of discount revenue to billed business declined by 4 basis points, which I will come back to in just a minute.
Net card fees grew by 7% in the quarter, reflecting continued strength in our premium U.S. portfolios, including Platinum, Gold and Delta as well as growth in key international markets like Japan and Australia.
The Platinum fee increases we announced in March are not yet impacting the results as the fee increase for existing customers does not go into effect until September.
Other fees and commissions grew 5% in the quarter, while other revenue declined by 16%.
Other revenue growth is impacted by the sale of a small business, which provided back-office systems to run third-party loyalty programs during December 2016.
Net interest income is down 5% due to lower average loans but increased 15% on an adjusted basis, driven by the 12% growth in adjusted loans and the higher net interest yield that I mentioned previously.
Coming back now to the ratio, discount revenue to billed business on Slide 12, you can see that this ratio was down 4 basis points versus the prior year, while the reported discount rate was up 1 basis point.
The decline in the ratio of discount revenue to billings this quarter is driven by a shift in billings mix towards GNS and higher incentive payments to cobrand and Corporate Card partners as the volumes in those categories accelerate.
Turning now to total expenses on Slide 13.
Our expenses were 1% higher than the prior year during the first quarter, though I'd note that performance trends varied across the different expense lines.
At Investor Day, we highlighted that our spending on Card Member engagement is reflected across marketing and promotion, rewards and Card Member services expenses.
And I'll discuss the changes in those P&L lines on the following slides.
Moving to operating expenses.
Total operating costs during the quarter were down 3% versus the prior year.
I'd remind you that, in the prior year, operating expenses were impacted by the $127 million gain from the JetBlue portfolio sale and an $84 million restructuring charge.
We continue to make progress on our cost-reduction initiatives and believe that we are on track to remove $1 billion from the company's cost base on a run rate basis by the end of 2017.
As we highlighted at Investor Day, we expect the year-over-year decline in operating expenses to be larger as we exit 2017 than what we saw in Q1.
Our effective tax rate during the quarter was 31.9%, which is below our full year 2017 expectation of 33% to 34%.
The Q1 tax rate benefited from some discrete tax items.
We continue to believe that our full year rate will be more in line with our 33% to 34% expectation.
Moving to the summary of our Card Member engagement spending on Slide 14.
Total engagement spending in Q1 was $2.8 billion or 4% higher than the prior year.
Looking at the components of that spending.
As expected, M&P was down 4% versus the prior year.
These results are consistent with our comments at Investor Day about anticipating a reduction in our M&P spending versus 2016 levels.
We continue to focus on improving the efficiency of our marketing spend by using our scale to consistently drive cost savings from our ongoing marketing operations.
We also continue to shift our focus towards existing Card Members and increase our use of digital channels, both of which can add efficiencies.
With all these efforts, despite a lower level of marketing spend, we acquired more new cards during the first quarter than we did during Q4, including 1.7 million cards across our U.S. issuing businesses and 2.6 million on a worldwide basis.
Over 60% of the global consumer cards we acquired in the quarter came through digital channels, and digital is particularly important, as you know, for acquiring new millennial Card Members.
And going forward, we continue to anticipate that full year 2017 M&P will be lower than 2016 and more similar to full year 2015 levels.
I'd note, however, that the ultimate level of marketing expenses will be influenced by our financial performance and the opportunities present in the marketplace.
Moving to rewards.
Consistent with our Investor Day expectations, rewards expense was up 6% despite a small decline in proprietary billing volumes versus the prior year.
Adjusting for the Costco cobrand volumes in the prior year, rewards expense would have increased in the quarter by 20% while adjusted proprietary billings grew by 6%.
This growth in rewards resulted in a ratio of rewards cost to proprietary billings of 87 basis points.
The greater year-over-year increase in reward expense during the quarter reflects the impact of the enhancements to our U.S. Platinum products that we implemented at the beginning of Q4 '16 as well as continued strong growth in our Delta cobrand portfolio.
Cost of Card Member services increased 14%, reflecting higher engagement levels across our premium travel services, including airport lounge access and cobrand benefits such as first bag free on Delta.
As we highlighted at Investor Day, this is an area where we can offer differentiated benefits and will continue to invest, as evidenced by the rollout of the new Uber benefit on our Platinum Cards a few weeks ago.
Turning now to Slide 15 and touching on capital.
We continue to use our strong balance sheet position to return a significant amount of capital to shareholders.
Over the last 9 quarters, we have returned 101% of the capital we have generated.
I think this shows the commitment we have over time to leveraging our business model and capital position to steadily create shareholder value.
Now we, of course, just completed our submission for the 2017 CCAR process earlier this month, and as I'm sure you're all aware, the process continues to evolve each year.
We remain confident in the strength of our business model and our ability to drive shareholder value through capital returns.
Now of course, we also use capital to support business building activities such as growth in our loan balances, potential M&A activity in addition to returning capital through dividends and share buybacks.
I'd also remind you that our capital plan for the upcoming year will be dependent upon the Fed's review, and we expect to hear back from them about our submission in June.
Stepping back.
Over the past several years, we have embarked on a series of initiatives to reposition the company and drive sustainable revenue growth.
Those efforts, which we covered in Investor Day, include, amongst others, focusing on further penetrating commercial payments by leveraging our small business and middle-market assets in our global commercial segment, driving more organic growth through expanded engagement with existing customers, better leveraging our digital and big data capabilities for new customer acquisition and other targeting, growing our merchant network and pursuing lending expansion opportunities.
These actions were targeted to provide a mix of returns over the short, medium and longer term.
While the impact from those efforts will play out over time, we are encouraged with the trend that we have seen in our business metrics and revenue growth over the past several quarters and believe that these initiatives are driving real momentum.
As we look out to the balance of the year, we believe that our outlook for the full year 2017 EPS to be between $5.60 and $5.80 remains appropriate.
As we discussed at Investor Day, we anticipate that EPS will grow through the year, and as we have in the past, we will continue to balance delivering earnings to the bottom line and investing for the moderate to long term.
We do believe that our 2017 plans appropriately balance shorter-term profitability with the steps we need to take to generate sustainable revenue and earnings growth over the longer term.
With that, let me turn it back over to Toby, and we'll move to Q&A.
Toby Willard - Head of IR
Thanks, Jeff.
(Operator Instructions) Thank you for your cooperation, and with that, the operator will now open the line for questions.
Gary?
Operator
(Operator Instructions) And our first question comes from Sanjay Sakhrani from KBW.
Sanjay Harkishin Sakhrani - MD
I guess, I'm just making sure that the EPS outperformance in the first quarter relative to what you articulated at the Analyst Day was really a result of revenue outperformance as you mentioned, Jeff.
And I guess, when we think about the difference between the $5.60 versus the $5.80 in your range, is the difference how much you'd spend on investments?
Jeffrey C. Campbell - CFO and EVP of Finance
Well, a couple of comments, Sanjay, and thank you for the question.
You are correct that relative to our expectations early in March at Investor Day, what surprised us, frankly, in the month of March, was how strong the revenue performance came in.
And so that is the main driver of why our EPS for the quarter ended up being a little bit stronger than I would have expected back in that first week of March.
On the margins, I'd also point out that we had a few tax discrete items.
We are always working on various tax audit settlements and things like that, that are a little bit hard to time, and so those came in and added a couple pennies as well, although, over the course of the year, that number is not particularly material.
In terms of our guidance for the year, I guess I'd come back to what I said in my earlier remarks, Sanjay.
We feel really good about the start we're off to, but, gosh, it's only 1 quarter, and we have a lot of work to do as we go through the year.
Certainly, we are encouraged by the revenue performance and I would say, based on of the first quarter, I'd certainly think it's much likelier that we will be at the higher end of the revenue range that I talked about at Investor Day, which was for adjusted revenue growth to be at 5% to 6%.
But we'd like a little bit more time pass before we convert that into what that might mean for EPS.
I would just conclude by saying we certainly feel very confident in the $5.60 to $5.80 EPS guidance range that we have reconfirmed again today.
Operator
And now to the line of Eric Wasserstrom from Guggenheim Securities.
Eric Edmund Wasserstrom - MD and Senior Equity Analyst
Just to follow up on that -- on Sanjay's line of questioning.
You've, in the past, articulated various scenarios for revenue growth translating into certain levels of earnings growth.
And so given that you're now accelerating towards the high end of your range, which is really quite impressive given the competitive environment, how do we conceptualize that relationship between revenue growth and operating leverage as it relates to the earnings outlook?
Jeffrey C. Campbell - CFO and EVP of Finance
Well, you're right, Eric, that we have a pretty simple financial model we like to talk about, which all starts with taking advantage of the range of revenue growth opportunities we have, and to the extent that we can get good revenue growth, the fixed cost nature of our business allows us to get pretty steady operating expense leverage.
And the fact that we're not overly capital intensive in our business allows us to use our capital strength to add a little bit more to EPS growth.
It's a pretty simple model, but it all starts with the revenue growth line.
You heard us talk a lot at Investor Day in early March about how focused we are on the objective of getting to a sustainable 6% revenue growth rate, and when you look at the business model we have, if we can achieve that, we certainly are then confident we can get to EPS growth of more than 10% steadily.
What I would say is this is 1 quarter.
We feel really good about the quarter we're in.
Certainly, in 2017, I'd remind you that when you think about prior year, including a big gain on a couple of portfolio sales as well as a half a year of earnings from the partnership that we no longer have, our EPS growth, if you consider those things in 2017, is, of course, quite high -- way, way, way above the more than 10% level.
And that's because we're getting an unusual amount of operating expense leverage because of our efforts to take $1 billion out of the cost structure and because as we've built into our guidance and as we're off to a good start on, we have pretty good revenue growth in the projections we have for 2017.
So what all that translates into 2018 and beyond, we'll have to see, but I think we feel pretty positive about the start we're off to this year.
Operator
And now to the line of Craig Maurer from Autonomous.
Craig Jared Maurer - Partner, Payments and Financial Technology
Looking to ask a question on a less glamorous subject.
Could you comment on where attrition has been running and how that's trended over the last 12 months?
The new account growth is very impressive, and I just was hoping to balance it with the other side of the equation.
Jeffrey C. Campbell - CFO and EVP of Finance
Sure.
Thanks for the question.
As you have heard us talk about probably in multiple forums, when you look across at our geographies and our customer segments, our attrition rates are modest and actually remarkably stable.
They just don't move that much.
I think it certainly got a lot of attention when we talked about the fact for a few weeks last year: in the U.S. consumer premium segment, when you looked at our Platinum Card, you had a very modest uptick in attrition that quickly came back down.
But all of these numbers for attrition across all of our businesses are in the low single digits on an annualized basis, so we really haven't seen any change when I look across the different businesses and the different geographies, Craig, in those numbers.
And to just finish off the Platinum story, while we saw that one little blip for a few weeks, in fact, we ended 2016 with more Platinum Card Members in the U.S. than we've ever had and more spending on the Platinum Card than we've ever had in a year.
So we are always focused on providing great values to our customers.
We very much try to target our value propositions at customers who want to build long-term relationships with the company.
That's what we're all about.
And right now we don't see any signs of any change in our ability to do that.
Operator
And now to the line of Ryan Nash from Goldman Sachs.
Ryan Matthew Nash - MD
I was wondering if I can ask a question on rewards.
They were up 20% year-over-year.
I believe last quarter, you talked about something closer to 13%.
Is this really just the ramping up of the cost associated with the updated Platinum Card value proposition?
Are you still expecting rewards to grow at that pace?
Or given the changes that you made, are you now expecting them to grow faster?
Jeffrey C. Campbell - CFO and EVP of Finance
So a couple things.
It's good question, Ryan.
We -- if you go back probably a year, you heard us first say at our Investor Day in 2016 that when you just acknowledge the reality of the competitive environment, mostly in the U.S. consumer segment, we said at the time, we expected our rewards cost to grow a little faster than billings.
In fact, if you look at most of 2015 and 2016, they really weren't.
They were growing roughly in line with billings.
But our expectation for some time has been that you would, in select cases, see us change the value propositions.
In early October of last year, we did make some more significant value proposition changes in both the business and consumer Platinum products in the U.S. We're pleased with the early results on both of those, but that step-up is what drove our rewards costs up in Q4 of '16.
I'd say you saw probably the full effect because you probably didn't quite get the full effect in Q4 in this quarter.
And so you will continue to see that ballpark level of year-over-year increase until we're done lapping those changes as you get to the last quarter of 2017.
All that said, I would remind everyone, we feel good, as a general matter, about our value propositions today.
And I think the mere fact that we had another really strong quarter of acquiring new Card Members is a demonstration that across the range of geographies and customer segments and products that we have, we think we have very competitive value propositions when you look at both what Doug Buckminster referred to at our Investor Day as the sort of real table stakes elements of the product, which are about rewards and pricing as well as the experiential value that we work very hard to uniquely offer given the range of unique strengths we have.
So I would expect to see, in some, the rewards cost continue to grow for the next couple of quarters.
It is mostly Platinum, although there's also some really nice growth we're seeing in a few of our cobrand relationships like Delta that also pushed the number up a little bit.
But it's mostly Platinum, and we should be done lapping it as we get to the end of the year.
Operator
And now to the line of James Friedman from Susquehanna Financial.
James Eric Friedman - Analyst
I just want to ask you, it's on Slide 16 of the appendix.
If you don't have it in front of you, I don't want to disorient you.
But the question is the spending per Card Member did decline to $3,297 this quarter.
And I was just wondering if you could just give us some context.
In fairness, when you look at it, it does look seasonal.
But any context that you can give -- if you don't have that in front of you, that's fine.
But is that $3,297, is that a good or bad number?
Should that be going up or down?
The context of that will be helpful.
Jeffrey C. Campbell - CFO and EVP of Finance
I'll admit I'm paging through, James, to be exact with the numbers.
But I guess, I'd make a few comments.
First off, remember, when you look at average spend year-over-year, the sale of the Costco cobrand has caused some dislocations that tend to, on a year-over-year basis, actually go in the other direction because the average spend per card was a little lower.
When you look sequentially in --
Unidentified Company Representative
Toby just handed me this.
Jeffrey C. Campbell - CFO and EVP of Finance
Yes, so if you look -- now I don't have the page in front of me.
So you see that when you look year-over-year at the 7% increase.
When you go sequentially by quarter, you are correct that in Q4, most of us, and I put myself in this camp, tend to spend a little bit more in Q4 given the holiday season than you do in other times of the year.
So I don't particularly see anything in the sequential change that should be particularly meaningful.
I think the more significant thing is to look at the year-over-year change where you're taking the seasonality out.
You do see it up a little bit, although, as I said, that is aided somewhat by the shift in the mix of cards because of the sale of the Costco cobrand portfolio.
Operator
And now to the line of Don Fandetti from Citigroup.
Donald Fandetti - Director and Consumer and Specialty Finance Analyst
I wanted to just shift gears to cobrands briefly.
I think you have the Hilton deal that might be coming up.
Can you talk about when that renews and size it and also how you view sort of an airline hotel deal versus a retail deal?
Jeffrey C. Campbell - CFO and EVP of Finance
Well, I think, Don, as I'm sure you expect me to say, we really value all of our cobrand partners, and I would put Hilton in that category.
And you didn't ask, but it's probably on your mind.
I would put SPG in that category, and we work really hard every day to create value for our Card Members, for our partners and for our shareholders.
Beyond that, I can't comment on specific contract terms or what might be the ultimate outcome of Marriott as they think about what to do with the 2 cobrands that are now offered to both Marriott Rewards and SPG Card Members or what Hilton might choose to do as it thinks about its current 2 cobrand partners.
What I would say is that to the distinction you made, we do think that there are certain types of cobrand partners who are interested in building value and business together, cobrand partners who are focused on some of the travel- and entertainment-oriented strengths that we have.
I would remind you that we run a big consumer travel agency, and we have a joint venture to run a big business travel agency.
And we have a long, long, long, long legacy of being very strong and attracting a customer base that is very travel oriented.
So we do think that allows us to bring some unique strengths to travel co-oriented cobrands that, quite frankly, probably aren't there in certain retail cobrands, where often a retailer, as we talked about on and off over the last couple of years -- often, the retailer is really after, in many ways, a payment vehicle that will allow their customers to do some level of borrowing.
And while, as you know, one of our strategic initiatives is trying to capture more of our own customers' borrowing behaviors, as a general matter, we remain a spend-centric-oriented company and we're less likely to be real focused on or real competitive on products where the economics are really driven 100% by lending.
So we'll have to see where things like Marriott and Hilton go going forward, but we're focused every day on providing value to those partners.
Operator
And now to the line of Bob Napoli from William Blair.
Robert P. Napoli - Partner and Co-Group Head of Financial Services and Technology
So Jeff, 7% growth -- revenue growth in the quarter and March was the strongest and you had the leap year effect.
So I guess that would suggest that there's a possibility that you could have some accelerating -- an acceleration in revenue growth.
And I know you're reiterating 5% to 6%, and I know you're only through 1 quarter.
But looking at the trend, it seems like you might be able to go above the high end of that range.
And then partly affecting that, it's kind of -- I mean, I've covered this company a long time.
The international business seems to have more momentum than I've -- than I can remember, the spend growth accelerating each of the last 3 quarters.
Is that helping to drive that acceleration?
Why is international -- I mean, you're still just scratching the surface of the potential.
But why is international -- is it just more investment there?
So sorry, it's kind of 2 questions but related.
Jeffrey C. Campbell - CFO and EVP of Finance
Well, thanks for the question, Bob.
Certainly, we are encouraged, as I said, by the momentum we see across our billings growth, our loan growth and our revenue growth.
It is early in the year, right?
And I guess, I'd make just a few balancing comments.
Yes, March came in stronger than we expected, and certainly revenue growth came in stronger than we expected.
We do, do a little bit of rounding, I will point out, to simplify the slides.
If you go calculate the precise numbers, you'll see that our Q4 revenue growth rate on an adjusted basis was about 6.4% and in Q1, it was 6.6%.
So it does round 6% to 7%, but you have to put it into a little perspective.
Now leap day certainly hurt us in Q1.
I will say, outside the U.S. and particularly in our business segment, Easter moving to April probably helped us a little bit.
And then yes, we feel really good about the momentum we have had -- built over international.
You will see some modest headwinds, though, as you get later in the year for some regulatory reasons I talked that's going to impact the network business.
Well, that will have a bigger billings impact than revenue or profit impact.
It has some small revenue impact.
So we're driving the management team on getting to as much revenue growth as we can get to.
We are really pleased with the start we're off to.
As I did say earlier, it does certainly make me think we should be at the higher end of that 5% to 6% range that I talked about at Investor Day for the year for adjusted revenue growth.
I just think we'd like to see a little bit more time pass and a little bit more performance before we move beyond that number.
So thank you for the comments.
Operator
And now to the line of David Ho from Deutsche Bank.
Shih-Wei Ho - Senior Research Analyst
I appreciate the comments on March.
Just curious, there's been a lot of debate on the disconnect between rising consumer confidence in U.S. and not translating to overall kind of consumer spend, but obviously you're seeing it in certain areas.
Your T&E billings for the U.S. are still down year-over-year, but certainly, trends are looking better.
How much, you think, upside do you believe, based on your new rewards propositions in some of these service-oriented categories, travel and entertainment, would you capture kind of in the next cycle if it were to play out?
Obviously, it's not really in your numbers and your guidance so far.
Jeffrey C. Campbell - CFO and EVP of Finance
Yes.
Well, there's probably a couple questions there, David.
The first thing I'd say is that through March 31, as we look at our results, it's hard for us to see anything that's suggestive of a material uptick in consumer confidence or consumer or commercial spending.
While we have been gaining momentum, as we look at the many different areas gaining momentum, we can see a change that we have made in how we're running the business, in what value propositions we're offering, et cetera, that seems to be what is driving the change as opposed to us getting the benefit of just a generally stronger economic environment.
So certainly, we are as hopeful as anyone that there, in fact, is stronger economic growth to come in the future.
I just can't say I see any evidence of it right now in our results.
As to your comments on T&E, certainly, one aspect of the changes we've announced in the U.S. to our Platinum products is to position them both for the consumer and small business segment as being the go-to products for the premium travel-oriented Card Member.
And we do think that positions us even better than we already are for -- or positions us to be in a good spot to benefit from any increase in consumer spending or commercial spending in those areas.
As I say that, I would remind you that I think we still consider and go into that latest round of changes as a very, very strong player in the T&E segment.
And I think that is the company's heritage.
It remains a tremendous strength of the company.
Certainly, we have broadened our offerings tremendously over the last couple of decades, but that T&E strength we do think continues, and the latest moves we made are just the latest step in ensuring that we don't lose that positioning.
So we'll have to see.
I certainly hope that we see an uptick in spending.
I just can't say we've seen it yet.
Operator
(Operator Instructions) And now to the line of Rick Shane from JPMorgan.
Richard Barry Shane - Senior Equity Analyst
Just curious, I mean, it's been observed, the strength in the international business.
You talked about the decline.
You pointed to some anomalies related to the tax rate.
I am curious if one of the things that we're seeing here is the greater contribution from your international businesses on the tax rate and, given potential tax reform, something everybody should be thinking about.
Jeffrey C. Campbell - CFO and EVP of Finance
Well, you are correct.
If you just think about the U.S. with the cobrand portfolio sales and really steady, nice growth in international, you are correct that we're generating a little bit more of our earnings outside the U.S. and that does have a positive impact on our tax run rate.
And that's actually why even for the year before any discrete items that came in this quarter we gave slightly lower guidance for the tax run rate than what you've seen in the prior year results.
On tax reform, boy, we'll have to see.
As you've heard us say in other forums, due to the nature of our business, we have a pretty darn high effective tax rate.
And if you dig through the details of our financial statements, you will realize we pretty much pay that full tax rate in cash to the U.S., so we are a very, very significant taxpayer.
So any lowering of corporate rates in the U.S., we are likely to be a significant winner on because we're not a particular beneficiary of any of the varied and many things that help other organizations, in fact, pay lower rates.
So we'll have to see.
Certainly, we're not running the company counting on any changes in the tax area, but it would be a great thing if it were to happen.
Richard Barry Shane - Senior Equity Analyst
And just a follow-up on that.
Given that you talk about the tax rate coming back up a little bit through the remainder of the year and not to read too much into the first quarter tax rate, does that suggest that you think that the business mix is going to shift a little bit?
Is there an implication there that we should be considering?
Jeffrey C. Campbell - CFO and EVP of Finance
No, it's really just the math, Rick, of if you take the size of the settlements that drove the discrete items in Q1, in a single quarter, they were enough to drag your tax rate out of our 33% to 34% range.
If you take -- if we don't have other settlements, which I generally don't build them into my forward-looking comments because they're harder to forecast.
Over the course of a full year, they aren't quite enough to pull you out of your range.
They certainly would -- well, I would expect will pull us to the lower end of that range but not necessarily out.
But there's no differential assumption I'm making about mix.
Operator
And now to the line of Arren Cyganovich from D. A. Davidson.
Arren Saul Cyganovich - VP and Research Analyst
I was surprised with the strength of the net interest yield.
You mentioned that there's some seasonal benefit in the first quarter.
I was just curious if you think that current mix shift that you're getting also as a benefit will continue, and maybe just your thoughts on the future trajectory of that net interest yield for the card loan business.
Jeffrey C. Campbell - CFO and EVP of Finance
Well, you're correct, Arren.
There is a seasonal element, but as I mentioned earlier, there's really quite a number of other factors that have helped us steadily drive the net interest yield up, including some pricing actions we've taken, including the fact that with the funding mix we have right now personal -- the personal savings rates we have on our deposits haven't really moved, so in fact, the fed interest rates increases so far have been a net positive for the company, including the mix of customers moving to one where there's a little bit more revolve, which of course helps the yield.
And then we also -- and this is a benefit that will aid it over time.
You're helped a little bit right now because we had -- in our efforts to win back cobrand Card Members over the last year or 2, we had a number of people who were on introductory or promotional offers who are flipping into paying regular rates now and that's helping move the rate up a little bit right now.
So a lot of factors there.
Seasonality fades a little bit and the onetime impact from winning back some of the cobrand Card Members will fade a bit over time.
But all the other things we think will hold, and we think this continues more broadly to be an area where there is saw long, long run rate for steady growth in net interest income, right.
And where we've been growing our loans by having over 50% of the increase come from existing customers, boy, those are people we know, we understand their risk profile, it's further cementing the broad customer relationship we have with them.
So we feel really good about what we're doing here.
Toby Willard - Head of IR
All right.
Gary, we'll take one more question.
Operator
And that comes from the line of Jason Harbes from Wells Fargo.
Jason Edward Harbes - Associate Analyst
So most of my questions were asked and answered already, but I did just want to follow up on a comment you made, Jeff, about some of the initiatives you're taking to attract millennials to the platform.
Perhaps you can elaborate a little bit on what you're doing within the context of a recent New York Times article on the topic.
Jeffrey C. Campbell - CFO and EVP of Finance
Well, Jason, I appreciate the question.
I think, first off, it's important to maybe level set a little bit the facts.
So if you look at the last year in our global consumer business -- get to B2B in a minute, but in our global consumer business, over [ 55% ] new customers brought in (inaudible), and in fact, that number was up about 16% versus the prior year.
If you look at the growing number of applications and new Card Members who are coming through mobile channels, as you would expect, almost half of those new applicants and Card Members are millennials.
If you look at the things we do as a company in the digital sphere, we talk a lot about how the unique nature of our closed-loop network allows us to be particularly adept at working with companies in the social media, digital and payments field.
We really feel like we have been at the forefront of how you bring those 3 worlds of digital, social media and payments together and the partnerships we've done with Airbnb, with Twitter, with Facebook -- Facebook to have an Amex spot.
When you look at our Pay with Points Program, which is broader than anyone else's in the industry, it is disproportionately used by our millennial customers.
So we feel really good about our track record of attracting millennials to the franchise.
We feel really good about the range of things we do using our unique assets to appeal to millennials.
The last thing I'd say though, whether you're a millennial or a baby boomer or in any cohort, we are, however, about building long-term customer relationships.
And we build products.
We build value propositions.
We build service experiences that are trying to attract and retain people who are about long-term relationships, not necessarily people who are looking for the latest great thing and they're going to swap out of it in 6 months.
So look, you can never do enough in this area, so we're focused every day on trying to do better.
But I think our track record with millennials is strong, and I think our ability to leverage our unique assets is strong.
So I appreciate the question, but we feel pretty good about what we're doing.
So...
Toby Willard - Head of IR
All right.
Great.
Gary, thanks very much.
That wraps it up for us.
Operator
All right.
Thank you.
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