美國運通 (AXP) 2013 Q1 法說會逐字稿

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  • Operator

  • Ladies and gentlemen, good afternoon. Thank you for standing by and welcome to the American Express first-quarter 2013 earnings conference call. At this time, all lines are in listen-only mode. Later, there will be an opportunity for your questions, and instructions will be given at that time. (Operator Instructions) As a reminder, today's conference is being recorded.

  • I would now like to turn the conference over to our host, Mr. Rick Petrino. Please go ahead.

  • Rick Petrino - IR Contact

  • Thank you, Tom. Welcome, and we appreciate everyone joining for today's discussion. The discussion today contains certain forward-looking statements about the Company's future financial performance and business prospects, which are subject to risks and uncertainties, and speak only as of today.

  • The words believe, expect, anticipate, estimate, optimistic, intend, plan, aim, will, should, could, likely, and similar expressions are intended to identify forward-looking statements. Factors that could cause actual results to differ materially from these forward-looking statements, including the Company's financial and other goals, are set forth within today's earnings press release and earnings supplement, which were filed in an 8-K Report and in the Company's 2012 10-K already on file with the SEC.

  • The discussion today also contains certain non-GAAP financial measures. Information relating to comparable GAAP financial measures may be found in the first-quarter 2013 earnings release, earnings supplement, and presentation slides, as well as the earnings materials for prior periods that may be discussed, all of which are posted on our website at ir.americanexpress.com. We encourage you to review that information in conjunction with today's discussion.

  • Today's discussion will begin with Dan Henry, Executive Vice President and CFO, who will review some key points related to the quarter's earnings through the series of slides included with the earnings documents distributed, and provide some brief summary comments. Once Dan completes his remarks, we will move to Q&A.

  • With that, let me turn the discussion over to Dan.

  • Dan Henry - EVP and CFO

  • Okay. Thanks, Rick. So I will start on slide two. So the first quarter of 2013 Summary of Financial Performance. So, total revenues came in at $7.9 billion for the first quarter of 2013. That's 4% higher on a reported basis and 5% growth year-over-year on an FX adjusted basis. So that's the same FX adjusted revenue growth that we've had for the past two quarters.

  • Pre-tax income came in at $1.9 billion, up 8%. Net income came in at $1.3 billion, up 2%. So net income grew at a slower rate than pre-tax income in the first quarter, because in the first quarter of 2012, it include a tax benefit realized on certain foreign tax credits, and we had no such item in the first quarter of 2013.

  • Diluted EPS was $1.15, up 7%. EPS grew at a faster pace than net income due to share buybacks. As you can see, shares outstanding on the bottom of this chart are 5% lower year-over-year. ROE is 23% for the quarter compared to 27% in the first quarter of 2012. And this is due to the three charges that we took in the fourth quarter of 2012, which was about $600 million. So the ROE is calculated using net income for the 12 months ended March 31, 2013. Therefore, it includes the fourth quarter of 2012 and that's divided by average shareholder equity. Excluding those three charges in the fourth quarter, adjusted ROE would have been 26%. And you can actually see that calculation in Annex 6 to the slides.

  • Moving to slide 3, which is a metric performance, you can see the bill business came in at $224 billion. It grew at 6% on a reported basis, 7% on an FX adjusted basis. So the same FX adjusted growth rate that we had in the fourth quarter of 2012, despite the negative impact of having an extra billing day in the first quarter of 2012 because it was a leap year.

  • Cards in force grew at 5%, the same as the fourth quarter. Proprietary cards grew at 2%, which is comparable to the growth rate we've seen over the last several quarters. Growth in average basic cardmember spending reflects continued strong cardmember engagement. And cardmember loans continued modest growth, growing at 4%.

  • Moving to slide 4, this is billed business growth by segment. And as you can see on the chart, total FX adjusted growth, the red line, in the first quarter of 2013 was 7%, consistent with the fourth quarter of last year. Each of the business segments is consistent with the fourth quarter of 2012, except for GCS, which is Global Corporate Services, as the green line. And you can see here that the growth rate for that segment has moved down slightly, as T&E spending grew at a slower rate than total billings growth rate in the quarter. Now, 2012 was a leap year, so we lost one day of billings year-over-year, which negatively impacts billed business growth rate in the first quarter of this year by about 100 basis points.

  • Going to slide 5, so this is billed business growth by region. So you can see that the US, which is the dark blue line with the diamonds, grew at 7%, consistent with the fourth quarter of 2012. And while each of the other regions had their growth rates slow a bit in the first quarter, compared to the fourth quarter, in aggregate, total FX adjusted growth rate of 7% is consistent with last quarter.

  • So now we have slide 6. So this is the US consumer advantage cardmember loans. The bars are the dollar amount of loans. The light blue line is the US consumer loan growth rate. And the new line is the green line, and that's the US industry revolve growth in each of the quarters.

  • So the 4% growth in loans is driven by growth in billed business. Loans are growing at about half the rate of the growth in billings on lending products. Our loan growth continues to outpace the industry, as you can see by looking at the green line. So, for example, in the fourth quarter of this year, we grew at 4% and the industry growth rate was 1%.

  • The last point I'd make is that while loans grew 4% year-over-year, loans decreased sequentially on a seasonal basis from the fourth quarter. And as you'll see in a minute, credit performance continues to be excellent.

  • Slide 7 -- so this is our revenue performance -- total revenues grew 4%. That's 5% on an FX adjusted basis. Discount revenue came in at 4%, and this reflects 6% growth in billed business, partially offset by a 1 basis point decline in the discount rate and higher cash-back rewards. Net card fees increased 7%, and this is reflective of higher average fees per card, primarily due to fee increases, and a greater mix of premium products. Travel commission and fees decreased 3% as worldwide sales decreased 3%. Business travel declined 4%, while consumer travel sales increased 2%.

  • Other commissions and fees decreased 2%, and this is the impact of some modest cost of cardmember reimbursements, partially offset by higher Loyalty Partner revenues. Other revenues is lower by 3%, and this is primarily due to a favorable revision of our liability for uncashed TC's in international markets in the first quarter of 2012. And it's partially offset by higher gains on our sale of ICBC shares in the first quarter of 2013.

  • Net interest income increased 10%. And this is a combination of 3% increase in average cardmember loans, and increase in the worldwide net interest yield to 5.9% from 9.2% a year ago. Now a portion of this increase is due to the reversal of the reserve for cardmember reimbursements that we set up in prior periods. And without it, the increase would have been slightly lower. It's also influenced by a decline in funding costs for our charge card portfolio.

  • Moving to slide 8 -- so this is provision for losses, you can see the total provision for losses increased 21%. Charge card provision increased 10%, primarily driven by higher receivables, which are 5% higher than a year ago. Cardmember loan provision increased 30%, or $63 million. And this reflects a 4% increase in cardmember loans compared to last year. Our reserve release of about $100 million in the first quarter of 2013 compared to a reserve release of $200 million in the first quarter of 2012. And this has the effect of increasing provision by $100 million, partially offset by approximately $50 million less in write-offs in the first quarter of 2013 compared to the first quarter of 2012, due to improved credit performance. This all nets to a $63 million increase in the lending provision. So, provision is increasing while credit metrics are stable, and you'll see that over the next several slides.

  • The slide 9 is charge card credit performance. And if you look at the left charge, this is the US charge write-off rate. Now this has ticked up and down slightly over the past few quarters, but I view this as stable over the period. On the right side, you see the international consumer and Global Corporate Services net loss ratio. And this also has remained stable. Both of these metrics are at historically low levels.

  • Moving to slide 10 -- so this is the lending credit performance, the left side is the net write-off rate, and this metric continues to be stable. The right side is the 30 days past due, and the same is true here, this metric continues to be very stable. So, these metrics are at historically low levels, and represent the best credit metrics in the industry. Now, as I say each quarter, our objective is not to have the lowest possible write-off rate, but to achieve the best economic gain when we invest.

  • Next is slide 11. So these are the lending reserve coverage ratios. So, each of the metrics, whether it's reserves as a percentage of loans, reserves as a percentage of past dues, or the principal amounts coverage, are lower in the first quarter of 2013 compared to last year, based on the improved credit metrics, and are trending slightly lower than the fourth quarter of 2012, as we continue to sustain historically low credit metrics. Our reserves in these metrics are appropriate to the risks that are inherent in our portfolio.

  • Slide 12. So, this is expense performance. You can see on the bottom right that total expenses grew 1% year-over-year; marketing and promotion expense decreased 2%, reflecting lower brand advertising, partially offset by higher card acquisition spending. And I'll cover this in more detail in the slide.

  • Next is cardmember rewards expense, and this increased 4%, reflecting higher spending on rewards products, partially offset by slower growth in membership rewards ultimate redemption rate in the first quarter of 2013, compared to the first quarter of 2012. And I'll cover this in more detail on the following slide. Cardmember services decreased slightly. Total operating expense grew 1%, lower than our target of growing total operating expense less than 3% for the next two years. And I have a slide on this later as well. The effective tax rate was 32.9% in the first quarter of '13. This compares with 29.2% in the first quarter of 2012. The lower tax rate in the prior year includes a tax benefit related to the realization of certain tax credits.

  • Moving to slide 13, so this is marketing and promotion expense. So marketing expense in the first quarter of this year was $621 million. That compares to $631 million in the first quarter of 2012. So, down slightly. As you can see from the chart, it's also down slightly for marketing as a percentage of revenue. So, all the way to the right, you can see the percentage for the first quarter of this year was 7.9%. And for last year in the first quarter, it was 9.3%. But we remain committed to our objective of having marketing and promotion expense to approximate 9% of revenues on an annual basis. While in the first quarter of 2012, this percentage was 8.3%, if you look at the chart on the right, you can see that we increased spending in the second through fourth quarter to achieve our annual rate -- to achieve our annual objective. And you can see on the left-hand chart, the 2012 for the full year came in at 9.2%. We continue to invest in our business despite the slow growth economy.

  • Slide 14 is cardmember awards expense. So, rewards expense in the first quarter of this year was $1,520,000,000. That compares to $1,467,000,000 in the first quarter of 2012, a 4% increase. So, cardmember rewards expense is a combination of rewards on co-brand products and membership rewards expense. Within membership rewards is a combination of expense on points earned in the current period. And this is included in the chart, along with co-brand expanse, in the dark blue section of the chart. This section of the bar basically grows with the growth in billed business.

  • Membership rewards expense also includes expense related to changes in the membership rewards liability for points previously earned. This is the green section of the bar. As you can see, this portion of expense in the first quarter of 2013 is lower than the first quarter of 2012, as the increase in the ultimate redemption rate in the first quarter of 2013 was less than the increase in the ultimate redemption rate in the first quarter of 2012. The ultimate redemption rate in the first quarter of 2013 is 94%, the same as it was in the fourth quarter of 2012.

  • Next slide is slide 15, operating expense performance. In the quarter, as you can see in the lower right, operating expense increased only 1% versus the prior year, as we continue to focus on controlling expenses. Our expense performance is consistent with our aim to have operating expense grow at an annual rate of less than 3% over the next two years.

  • Salaries and expense -- salaries and employee benefits [increased] 1%, reflecting a decrease in employee count of 1100 people compared to the first quarter of 2012. Professional services increased 4%, reflecting increased investments in the business, and higher legal fees. Occupancy and equipment increased 8%, driven by higher data processing costs and software amortization. Other net decreased 2%, and this is resulting from a favorable impact related to hedging or fixed rate exposures versus an expense in the first quarter of 2012. So this is an accounting adjustment we need to record. These hedges are functioning exactly the way we intended. And over the life of the hedge, it all amounts to zero.

  • Now we'll go to slide 16. So this is an expense as a percentage of revenue. Now, adjusted expense means we're excluding credit provision. On the left side, you can see six years of history, and on the right side, you can see the most recent five quarters. Now, 2010 and 2011 reflect elevated investment levels. In 2012, we committed to migrate this ratio over time back towards historical levels in two ways. First, through revenue growth; and second, our plans to control operating expense while continuing to invest in the business.

  • In the bars for 2012, in the fourth quarter of 2012, the dotted line in the bar excludes the restructuring charge and cardmember reimbursements in the fourth quarter of 2012. As you can see on the chart on the right, we were making substantial progress in reducing adjusted expense as a percentage of managed revenues.

  • Moving to slide 17, so these are capital ratios. In the first quarter of 2013, Tier 1, Tier one common, and total capital ratios increased, due to an increase in capital during the period, primarily driven by capital generation of $1.5 billion, due to the combination of $1.3 billion in net income, and $200 million raised from employee plans, offset by capital distributions of $1.1 billion. And this is $800 million in share repurchases, and $300 million in dividends, as well as a decrease in risk-weighted assets, mostly due to lower cardmember loans. Tier one common capital ratio of 12.6 provides the Company with a strong capital position.

  • Next, to slide 18, this is the total payout ratio. So this is the percentage of capital generated through net income, returned to shareholders through dividends or share repurchases. On the left-hand side, we see the past five years. On the right side, you see the most recent five quarters. In 2012, we returned $4 billion or 98% to shareholders.

  • Now, the share repurchase in the first quarter of 2013 was governed by our CCAR submission in January of 2012. And so for the quarter, we returned 70% of net income. We plan to increase our dividend to $0.23 per share from $0.20 per share next quarter, a 15% increase for shareholders. We are also moving ahead with plans to repurchase common shares that would total up to $3.2 billion to shareholders during the remainder of this year for a total of $4 billion in 2013, and up to an additional $1 billion from the first quarter of 2014.

  • Next slide is slide 19, our liquidity snapshot. Our objective is to hold excess cash and marketable securities to meet our next 12 months of funding maturities. As you can see, we have $20.9 billion in excess cash compared to funding maturities of $17 billion for next year, thereby meeting our objective.

  • Next is slide 20, so this is our US retail deposit program, and it shows you the deposits by type. As you can see on the right, deposits increased by $1.1 billion in the quarter, with direct deposits increasing by $2.5 billion. And you can see that on the left side of the chart. We remain committed to increasing direct deposits over time.

  • So, with that, let me conclude with a few final comments. We continue to feel positive about our performance, especially given the slow growth economic environment. In the quarter, spend growth continued to be healthy, and was relatively consistent with the past several quarters, despite the negative impact of having an extra billing day in the first quarter of 2012 because of leap year. We also saw average loans continue to grow modestly year-over-year and outpace the industry. Moderate loan growth and slightly higher net yields led to a 10% increase in net interest income. At the same time, lending loss rates remained near all-time lows.

  • Revenue growth was 5% on an FX adjusted basis, consistent with last quarter. This reflects the sluggish economic environment and the negative impact of having one less day in the quarter versus the prior year. In the quarter, operating expense increased only 1% versus the prior year, as we continued to focus on controlling expenses. Our expense performance is consistent with our aim to have operating expense growth at an annual rate of less than 3% over the next two years.

  • We are also continuing to invest in the business, and expect full-year marketing and promotion expense to be approximately 9% of total revenues, in line with our historical average. EPS growth of 7% outpaced revenue growth, reflecting the progress we have made on controlling operating expense and our strong capital position. We continue to return significant capital to shareholders in the quarter through dividends and buybacks, while maintaining strong capital ratios.

  • The results of the recent Fed stress tests underscore our capital strength and our ability to remain profitable, even under severe stress assumptions. This strong capital position provides flexibility for our planning to -- for a 15% increase in our dividend during the second quarter, and allow us to balance the capital needs of our business with the potential for significant share buybacks. We recognize that our business is not immune to the economic environment, but we continue to believe that the flexibility of our business model enables us to deliver significant value to shareholders even in an extended slow growth environment.

  • Thanks for listening. And I am now ready to take your questions.

  • Operator

  • (Operator Instructions). Ryan Nash, Goldman Sachs.

  • Ryan Nash - Analyst

  • When you think about your outlook for revenue growth, it came in about 5% on an FX adjusted basis. It scored a bit lower when you factor in the FX. So if you were to assume that the revenue trends remain consistent over the next few quarters, how should we think about OpEx growth for the remainder of the year? I know you're saying less than 3%, but assuming revenues were to stay at the 5% level, do you think we should end up on the lower end of that range?

  • Dan Henry - EVP and CFO

  • So, as you talked about saying having growth of less than 3%, we really haven't factored in exactly where revenue growth is going to come in. So I don't think that's a factor in terms of our commitment to keep OpEx growth at less than 3%.

  • Ryan Nash - Analyst

  • Got it. And (multiple speakers) --

  • Dan Henry - EVP and CFO

  • So at the FCA, we tried to give a variety of scenarios in there, in terms of what's the potential outcomes could be when you varied both revenue growth and operating expense growth, and share repurchases, to give you a sense of how those -- each of those items could affect EPS -- in several different scenarios.

  • Ryan Nash - Analyst

  • Okay. And just in terms of the spend volumes, can you give us a sense of how they progressed during the quarter? And at this point, have you seen anything that points to a pullback on the part of consumers from higher tax rates?

  • Dan Henry - EVP and CFO

  • So you know, our spending levels on an FX adjusted basis have been pretty consistent over two quarters. And we didn't see any stark trends within the quarter. So, whether the change in the tax rate is having any impact, that's not really something that we can discern within our numbers.

  • Ryan Nash - Analyst

  • Great, thanks.

  • Operator

  • Sanjay Sakhrani, KBW.

  • Sanjay Sakhrani - Analyst

  • I was hoping if I could get like some specifics around the gain that you guys had from the sale of the ICB shares, as well as kind of the benefit from the reversal of the reserve for cardmember reimbursements? And then, secondly, I was just wondering how far we were into the restructuring that you guys have undertaken? And at what point during the year will we hit a level of operating expense ex-marketing without that overhead? Thank you.

  • Dan Henry - EVP and CFO

  • So we, as it relates to the ICBC shares, we put a hedge on that in the past and have effectively locked in the gain. As you have seen over the last several quarters, we're taking that over time. And the reason we're doing that is to enable higher levels of investment funding -- investment spending to help generate business momentum. So it's a locked-in game we have and it's our plan to take it over time.

  • With respect to your second question about the reversal of reserve we put up previously, related to the cardmember reimbursements, we had come up with an estimate in the fourth quarter. Upon further refinements, we realized that the amounts we were going to reimburse is actually lower than our estimate. It's a relatively small amount, but it did have an effect on the increase in the spread. So I didn't want people to think that that was a permanent increase. It's really the only reason I spiked it out. But it's not really a large number at all, as it relates to our income.

  • In terms of restructuring, we announced the restructuring in January. The impact of employees leaving American Express is actually going to take place over all of 2013. Some have left in March, but others will not leave until later in the year. So we're only going to get a portion of the benefit from that action in 2013. And we'll get an additional benefit in 2014, as some people would have been here for a portion of 2013. So it's going to come to us very gradually over 2013 and 2014.

  • And I would say most employees, the first employees to leave were probably in the March time frame, so there's a limited amount of benefit from that in the first quarter. So we'll really see it come to us over the next seven quarters, I would say.

  • The very good control of operating expense is just our continued focus on operating expense, which we really started last year, which is rolling over into this year. As we see the proper control on expense as a way of creating resources, so that we can invest in the business, some of which takes place on marketing and promotion line, other portions of that actually take place on the operating expense line. So I don't even know it was only one question. I hope I got your sort of four parts correct.

  • Rick Petrino - IR Contact

  • You there?

  • Operator

  • Question? The next question comes from the line of Bill Carcache with Nomura. Please go ahead.

  • Bill Carcache - Analyst

  • Dan, I had a follow-up question on slide 16, on the detail that you gave on the expenses. So you're clearly making progress on reducing expenses. But I wanted to kind of make sure that, you know, I was thinking about the commentary that you guys had made correctly. You refer to how, in the past, that you intended to get that expense ratio down to historical levels. And I thought that you had said in the past that 2007 was kind of a good benchmark, so that kind of 67% level. And you're at 69% now in first quarter 2013. And you know we see the progress you've made there. But should we be thinking -- is that, in fact, a fair way to be thinking about it, that that 69% over time is going to move towards 67%? And I know you guys don't want to get, like, locked into a time frame, but let's call it the next 12 to 18 months or so kind of a reasonable time frame to be thinking about?

  • Dan Henry - EVP and CFO

  • Yes, so we -- I think what we said is we want to move back towards historical levels. And '08 and '09 are low, because it was during the crisis, and '10 and '11 are high because we had elevated levels of investment. So we're not going to lock in exactly on the 67% but we certainly want to head back in that direction. You know, how much we actually take this ratio down to will depend on lots of things, including what our revenue growth is, what's staying put in place in provision, and what we are aiming for in terms of what we want to free up for investment capacity. So all those things work together in terms of the pace and the level that we take this ratio to.

  • Bill Carcache - Analyst

  • Okay, thanks. And finally, as a follow-up, can you give a little bit more color on what drove some of the weakness in GCS billed business? And then should we expect reserve [builds] for the rest of the year? Or should we be looking for more releases?

  • And then I guess the last part of that is, the travel commissions and fees were a little bit lower than what we were expecting. So I wondered if there is any kind of -- you know if maybe you could -- if there is anything behind that, and then any kind of impact from the restructuring that we should expect to impact this line item? Thanks.

  • Dan Henry - EVP and CFO

  • So let me talk to GCS, so, Corporate Services. So, really across the board, we've seen lower spending in T&E categories, right? And we're seeing better strength outside of the T&E categories. Corporate services is primarily T&E type of spending, and so that's where you see it come down. And it's relatively broad geographically. So I think it's just lower T&E type of spending is what's causing them to be lower.

  • Now that actually ties into travel commissions and fees, right? So if T&E spending is lower, then that line is going to be impacted. Worldwide sales were down 3%. That's the main driver. Now travel -- business travel was down 4%. Consumer was actually up 2%, but business travel is much larger than consumer travel. And so that's what's yielding the lower sales. So it's the activity in this particular category.

  • In terms of reserve, what's going to happen with reserves, so we've seen them come down for the last couple of years. Actually, in the fourth quarter, we had a slight reserve build, but a return this year to a release, but a release that's much lower. You know, the way our models work, they use the last 12 months' worth of information to do the modeling. To the extent we get to a point where the quarter that's falling out is at about the same level as the metrics that we have in this quarter, then you're going to have a relatively stable provision. So, it's a relationship of what's kind of falling out of the model and what the new quarter going into the model is. So I think most people are anticipating that reserve releases are not going to be in 2013 what they were in prior periods.

  • Bill Carcache - Analyst

  • Okay, thank you.

  • Operator

  • Mark DeVries, Barclays.

  • Mark DeVries - Analyst

  • Dan, could you walk us through your thoughts behind the -- your revised buyback requests under the CCAR process? You only missed the Fed's Tier 1 common buffer by 3 basis points, but then, in the subsequent request lowered the buyback requests by $1.5 billion. Was it communicated to you that you would not be allowed to return in excess of 100% of earnings? Or alternatively, did you just want to make sure you had a really conservative request around 100% that you were confident that they would approve?

  • Dan Henry - EVP and CFO

  • Right. So we -- they never said to us you can't be above 100%. And I think State Street is in fact above 100%. And they had said that before our submission and subsequently. So, that is not it.

  • Our initial plan, we asked for an increase in our dividend to $0.23. We asked for a share repurchase of 4.7 billion over the remainder of '13, and 1 billion in the first quarter of next year. Our revised submission, we were asking for the same $0.23 dividend. We dropped our request from 4.7 billion to 3.2 billion this year and kept the request for the first quarter of next year the same.

  • So, when we prepared our initial submission to the Fed under the stress scenario, it was based on our own internal analysis. And that internal analysis yielded a minimum Tier 1 common ratio of 9.2%, which was above the 5% minimum threshold that the Federal Reserve has set. However, when the Federal Reserve did its own modeling, it generated a conclusion that dropped us below that 5% minimum amount.

  • Now, the good thing is, both under our scenarios and their scenarios, even in the stress situation, we have a cumulative process over the nine-quarter period. However, the Fed's projection of the loan loss provision was $3.1 billion higher than ours, and was actually $4.6 billion higher than the analysis they had done in the prior year. Right? So, in 2012, their estimates and ours were relatively close. Our estimates for 2013 with similar assumptions were -- '13 and '12 were similar. Okay?

  • What the Fed has come out in the report that they published, they said that some of the reserve models that the Fed was using this year had changed substantially or were newly implemented. So it was that change that caused us to fall below the 5% minimum. Now, as we thought about our revised submission, we didn't want to put in a submission that just eked us barely over the 5%. And we said, why don't we go back to the request that we had made in '12. We thought that was substantial in terms of what we were returning to shareholders. And that's what really drove us at the end of the day.

  • And based on that, when you do that and reduce the share buyback requests under the Fed's stress scenario, our Tier 1 common ratio comes in at 6.42%. You know, a healthy amount above the 5%. So that was really our thinking in how we set or we submitted a request.

  • Mark DeVries - Analyst

  • Okay, got it. And then on a separate tact, when I look at a year or so back, the delta between your billed business growth and loan growth was 10%-plus. And I understand you were telling us then you would eventually expect lend to follow spend, and those would converge, but now it's relatively tight. I guess there's only about a 240 basis point difference between your proprietary billed business growth and your loan growth, which is actually a little bit tighter than I would expect, given your more spend-based model. Is that relationship in line with what you would have expected? Or is it a sign that you're getting more growth from your revolvers than you are from your transactors here?

  • Dan Henry - EVP and CFO

  • So if you went back to pre-crisis, our loans grew at about the same pace as the growth in Billings on lending products. Okay. That separated wildly during the crisis as consumers simply decided to deleverage.

  • What we have said, I think, is that what the growth in loans is going to be in relation to the business is totally dependent on our customers. Right? They're going to decide what amount of leverage that they want to have. But although intuitively, at least in the near-term, it didn't seem that we'd move back to where we were pre-crisis.

  • You know, in the fourth quarter, loan growth came closer to billings growth. But in the first quarter, the growth in loans was about half the rate of the growth in billed business, and it's kind of been about that level for several quarters. Now, whether it goes up or down from there, as I say, it's depending on the customers. We give products to customers. We give them the opportunity to revolve if they choose.

  • As you know, probably a number of customers that we have that have lending products that are actually transactors, pay off every month in the high 20's. Right? But if those customers choose to revolve, the product is designed to allow them to do it. So it will be driven not by us but by the choice of the customer, and will rely on the credit capabilities we have to properly monitor that. And, you can see that while we're having loan growth, even though really no one else in the industry is at the moment, our credit metrics are excellent. So, it's really being driven by the behavior of the customers.

  • Mark DeVries - Analyst

  • Okay, thanks.

  • Operator

  • Don Fandetti, Citigroup.

  • Don Fandetti - Analyst

  • Dan, sort of looking at billed business in the US, I mean, effectively, your growth rates, you could argue, accelerated a bit. And you've got the banks and JPMorgan sort of coming at the affluent side. I mean, I guess my question is, do you still think you are gaining share? How is growth so stable and good? I mean, is there anything specific in terms of sort of an income breakdown where the superaffluent is maybe stronger? I mean, who -- or are you just seeing across-the-board decent numbers?

  • Dan Henry - EVP and CFO

  • Believe me, our customer base is primarily an affluent customer base. And, as I said before, we don't see any discernible impact on taxes on our base. As you said, in the US, we've had some pretty consistent performance over the last several quarters that we're pleased with, given where GDP is, and the fact that it's a sluggish economy. You know we've always had the fact that lots of our competitors want to be in our space, and we need to continue to innovate and provide terrific service to customers to maintain the kind of performance that we have. But we haven't done any analysis to distinguish by income level within our customer base. But it's pretty good performance over a broad base of our products that's giving us this stable growth.

  • Don Fandetti - Analyst

  • Okay. And then (multiple speakers) --

  • Dan Henry - EVP and CFO

  • Go ahead.

  • Don Fandetti - Analyst

  • I'm sorry, in terms of the Chase VISA deal, I guess some have suggested that maybe that could be a competitive risk to AMEX because of the closed loop. I mean, is there anything specific that they could do that's incremental? Is there any sort of incremental competitive threat from that, that you see today?

  • Dan Henry - EVP and CFO

  • Well, you know, they're trying to replicate our closed loop. I think people realize that that has value. But the number of customers that can actually operate within that space is limited, right? It has to be a Chase customer at a merchant that uses their merchant-acquiring process. And when you add that all up, I don't think that's a very large piece of the total universe. So, is it something that will enable them to achieve growth? I think it likely is, but I don't see it as a large threat, as our closed loop covers all our merchants and all of our customers.

  • Don Fandetti - Analyst

  • Thank you.

  • Operator

  • Ken Bruce, Bank of America.

  • Ken Bruce - Analyst

  • Firstly, appreciate the commentary in your prepared remarks as it relates to the marketing and promotion expense, and expense levels in general. I want to make sure I understand some of your comments there, and my question will tie in with some of the others. But firstly, you mentioned that marketing and promotion expense running at 7.9% in the quarter, likely going to go higher, just in terms of where you expect to run it on a more stable state basis. And I'm trying -- I wanted to make sure that that's your outlook is for marketing promotion as a percentage of managed revenue to rise.

  • And then within the context of your marketing and promotion expenses, you had pointed out that brand advertising was down, and acquisition costs or acquisition spending was up. And I want to -- maybe you can dimensionalize if there's been any changes in terms of what is the discretionary side of the expense versus what is more cardmember behavior; if you've seen any change in the outlook for where you want to invest, whether that be geographically or within products? And get a sense as to how you're looking at the investment horizon, if you could provide some color around those areas, please.

  • Dan Henry - EVP and CFO

  • So, what we've said is, our objective is for market promotion on an annual basis to be about 9%. It's not a forecast but that's our objective. I was just pointing out that last year, we had brought marketing as a percentage of revenue down in the first quarter. We've done that again. But again, we aren't changing our objective of being at that 9% level.

  • The commentary to say we took brand down a little bit and acquisition up a little bit, wasn't to say we've had a strategy change in terms of the mix. It was just to say during this quarter when we had lower expense, it was coming more from the brand side, and that our acquisition engine to bringing customers was actually at a little above what we've had in the past. So it was really just to give you a sense of how we allocated within the quarter.

  • You know, every year, we look at all of the opportunities we have in terms of where we spend our marketing dollars, whether it's on brand or charging to US or charging internationally or lending products or co-brand products. And we have pretty refined models in terms of what the expected economic gain of each of those investments are, and that's what really drives where we put the dollars. Obviously, it's a lot easier to measure when you do an acquisition, because you can see the actual cars that come in and we have a pretty good idea how they're going to perform. But I guess things like brand advertising, you don't have that nice mathematical calculation. We know there's a certain amount that we want to do, and if you do -- if you have good products and good brand advertising, that's where you want to be. But it's really driven by which investments give us the greatest economic gain that will drive what geography and what product we put the investments behind.

  • Ken Bruce - Analyst

  • And as a follow-up, are you -- when you look at brand versus acquisition expenditures, it feels that the branding is very discretionary, but ultimately, has a longer payback window versus the acquisition investments that you may be making, which are harder to pull back. So I'm trying to get a sense as to how much of this may be in reaction to meeting some shorter-term financial objectives versus any change in the overall outlook for investments in your business?

  • Dan Henry - EVP and CFO

  • Well, I think we need -- so all the marketing and promotion, just about -- maybe not 100%, but a very, very large; it's completely discretionary, right, that we can decide to even do or not do. So it's not like a fixed cost of having employees within the Company.

  • So, it is just a matter of -- I think we recognize that we can take marketing promotion down in any quarter -- or for a couple of quarters, in fact, as we did back in '08 and '09. And there's really no negative impact to the franchise. We couldn't do that longer term. So this is just in recognizing the first quarter, you know we've taken it down some, we've committed to hit the objective that we set. And we chose in this particular quarter to have brand come down and acquisition go up, but that can change from quarter to quarter depending on what we're endeavoring to achieve.

  • Ken Bruce - Analyst

  • Great. Thank you very much.

  • Operator

  • Chris Brendler, Stifel Nicolaus.

  • Chris Brendler - Analyst

  • Dan, do you think you can touch on the lending business one more time? The margins seem to pop up a little bit in the first quarter. Anything going on there? Is it sustainable? And also, just stepping back a little bit, the lending business also seems to be going fairly well. As you mentioned, you're growing receivables better than almost anyone in the industry. The margins are healthy. Credit is at all-time lows. Any change in strategy around lending? And given that's the weakness in other parts of the business, is there any desire to increase your focus on lending? And can you just comment at all on your use of teaser rates currently? Thanks.

  • Dan Henry - EVP and CFO

  • All right, so I'll start with teaser rates. So, we -- others are using balance transfers with zero for a certain period of time. That is not a strategy that we are following. So we're not growing loans by putting teaser rates out there. The growth in our loans is coming by as a result of cardmembers spending, billed business spending, on our products, which is what we want them to do.

  • You know, coming out of the crisis, we did have a shift in our lending strategy. Right? So we wanted, coming out of the crisis, to be focused on premium lending. Right? So that was a change -- or that's really a change that we put in place back in 2009, and we've continued to execute against that.

  • You know, we've shared information about what percentage of lending customers actually are transactors. And that has increased quite a bit over the last several years. And as a result of the premium lending strategy, we're focused on cards that have higher spending on them. So, we've also shared the percentage of customers who have a tenure of less than 2.5 years with us. Today is a lot less than it was, again, five years ago, because we're bringing in fewer cards, right? That's helpful from a credit perspective as well.

  • So I think we are putting a number of metrics out there to show that we are not only talking about a premium lending strategy but actually executing against it. You can actually see that as average cardmembers spending and the whole base is going up. So that has been something of a change, because strategy changed that we made a couple of years ago. You know lending products for creditworthy customers are products that have very good economics associated with it. And so we want to grow both charge card and premium lending. And as I said before, which ones we're actually investing against is based on the return that we think we'll get out of each investment.

  • Chris Brendler - Analyst

  • Any comment on the net interest margin? And then also, (multiple speakers) separately, can you also comment on fraud? I'm starting to hear more and more concern about fraud with the lack of EMV in the US. And just your plan to start issuing EMV cards in the US, an update there. Thanks.

  • Dan Henry - EVP and CFO

  • Okay. So, net yield is at 9.5% in the quarter, up about 30 basis points from last year. I made a comment that a part of that increase had to do with an adjustment of our reserves. So I wouldn't expect it to stay at exactly 9.5%.

  • You know, coming out of the crisis, or actually coming out of the new regulations that we had, we had said 9% was about our yield prior to those regulations, and our intent was for our yield to be about 9% enhanced with those regulations, with the changes we made in our products. So we've achieved that and slightly more. So, on our lending products, we're getting good growth, low credit losses, and good yields. So that's a pretty good combination to have. Right? So, we're very pleased with how our lending products are performing.

  • As it relates to fraud, our fraud losses are less than half of what we see across the industry. And I think that's the benefit of having very good processes to monitor; it's probably one of the benefits of the closed loop. And we have not seen any notable tickup in fraud in our core business.

  • As it relates to EMV, we have started to put EMV chips on some of our premium products or products for customers who travel extensively, so that they have the best utilization possible, quite frankly, outside the US. But I think gradually, within the US, we've put EMV onto our cars over a number of years.

  • Chris Brendler - Analyst

  • No big rollout planned for this year then?

  • Dan Henry - EVP and CFO

  • It's going to be a very gradual rollout over several years, I would say. So no big push to do it in 2013; it's a gradual undertaking for us.

  • Chris Brendler - Analyst

  • Great. Thank you so much.

  • Operator

  • Betsy Graseck, Morgan Stanley.

  • Betsy Graseck - Analyst

  • Couple of questions. One is, just on the travel segment. Travel segment had been relatively weak. Thinking about just airline and airline seat capacity. And I'm wondering how much that may have impacted your first quarter in terms of billed business?

  • Dan Henry - EVP and CFO

  • Yes. So as I think I mentioned before, the reason that Corporate Services was down in terms of growth rate, the growth rate was lower, was that we were seeing weakness in T&E spend compared to our averages. So that in all of our products, it's a bigger percentage of Corporate Services, so it had a bigger impact there. So it was impacting growth in the quarter.

  • Betsy Graseck - Analyst

  • Okay, but no sense of degree of impact?

  • Dan Henry - EVP and CFO

  • You know, it's hard to tease out exactly. I guess I would say that was low, but overall, we're very pleased with our aggregate growth rate, given the sluggish economy.

  • Betsy Graseck - Analyst

  • Sure. And then on slide 5, just looking at the different billed business growth rates per region, you know, it's kind of interesting they're somewhat coming together fairly tightly. And I'm wondering how you guys are thinking about that? Is this new normal, where distribution of growth rate across the globe is likely to be running more similarly? Or do you have a different outlook than what you experienced this quarter?

  • Dan Henry - EVP and CFO

  • Yes, so I think there will be times where it kind of moves together like it is now; and I think there will be other times where it glugs again. Let's see it's in EMEA is slower than the other regions, and until they kind of figure out exactly all the issues that are in front of them, it could well be that EMEA stays kind of the lower part of the chart.

  • We think JAPA is being impacted by China. So there's good growth rates but not the growth rates that they had in recent history. That impacts countries like Australia. So it's really very much going to be driven by the economies in those regions in large part.

  • Betsy Graseck - Analyst

  • Sure. Okay. And then just lastly, a couple of questions on Bluebird. Wanted to understand the impact of adding a checking feature on the FDIC insurance on Bluebird. And if there's been much in the way of any effort to expand the merchant acceptance to attract more Bluebird spend?

  • Dan Henry - EVP and CFO

  • So, Bluebird products, or all reloadable products, are accepted across our whole network. Right? So you can use of any of those products in any location where American Express product is accepted. The FDIC insurance we put on because it's clear for some customers it may matter, and also to load certain checks like government checks or tax refunds on, it had to be FDIC-insured. And in terms of the check writing, we just wanted to have a full suite of options for customers, so it's the best possible product for them.

  • Betsy Graseck - Analyst

  • Have you seen any uptick in growth rate beyond what you were experiencing before, post- the FDIC announcement?

  • Dan Henry - EVP and CFO

  • Well, they just went on, so it's hard to measure. But we are seeing healthy growth in reloadable prepaid across that product set.

  • Betsy Graseck - Analyst

  • And then, the question on the merchant acceptance, I get it that Bluebird is accepted at any merchant who accepts AMEX. I guess the question is, does a reloadable prepaid card user seek a potentially different kind of merchant in addition to the merchants that AMEX has today?

  • Dan Henry - EVP and CFO

  • So we -- so, that's possible, but we do have an initiative to -- so we've always had an initiative to expand merchant coverage. Signing up small merchants is a particular initiative within 2013, and we're trying to expand it. So it's very much in line. It will be good for customers who use reloadable prepaid, and it will be good for our customers who use our core cards as well.

  • (multiple speakers) Let's move to the next question if we could.

  • Betsy Graseck - Analyst

  • Thanks.

  • Dan Henry - EVP and CFO

  • So this will be the last question. Oh, two more questions. Two more questions, okay.

  • Operator

  • Brad Ball, Evercore.

  • Brad Ball - Analyst

  • A lot of my questions have been asked. Just, you mentioned that you were experiencing higher cash-back rewards. Is that a contra-revenue item? And how many of your -- or what proportion of your customers are using cash-back?

  • Dan Henry - EVP and CFO

  • So, cash back rewards is a contra-revenue and cash-back is a good product. I don't think we actually break out the percentage, but it's still a reasonably healthy product within our suite of products.

  • Brad Ball - Analyst

  • And is it a product that resembles the products that are in the market, you know 1% type of cash-back on all spending, that kind of product?

  • Dan Henry - EVP and CFO

  • Well, each product is a little different, but it's basically a percentage of spend you get. And sometimes there's higher rewards in particular categories, either on a product features basis on a promotion basis.

  • Brad Ball - Analyst

  • Okay, and then one other. You had mentioned that other revenue were helped by higher Loyalty Partner revenues. Can you give us a sense as to the magnitude of the contribution there? And just broadly how you are tracking to the $3 billion target for fee revenues?

  • Dan Henry - EVP and CFO

  • So, Loyalty Partners is a substantial business. However, it is one business in a very large company. But they're performing nicely, very much in line with our expectations. And it's one of the spots that we think is going to help us achieve our $3 billion target.

  • As we said, we're kind of halfway through the time frame of achieving the target which we still think is appropriate. It will be different fee businesses, like Certified Loyalty Edge, Loyalty Partner, Rebillable Prepaid, that we're looking forward to get us there. As of 2012, we stood at $1.5 billion. That was up 15% from the prior year. We recognize $3 billion is an ambitious target, particularly in a sluggish economy, and we have a fair amount of work to do as we go forward. But Loyalty Partner, Rebillable Prepaid are two examples of how we're diversifying our base. And we expect those to ramp up, as we head towards the end of 2014, which is when we're shooting to be at a run rate of $3 billion.

  • Brad Ball - Analyst

  • That's great, thanks.

  • Dan Henry - EVP and CFO

  • Last question.

  • Operator

  • Your final question today will come from the line of Moshe Orenbuch with Credit Suisse. Please go ahead.

  • Moshe Orenbuch - Analyst

  • Just the comment about the Bank stock gain, could you just tell us how much is left in that, that you're releasing kind of over time, when you said you needed the earnings for marketing purposes? And I've got a follow-up.

  • Dan Henry - EVP and CFO

  • So we've taken gains, I think, over the past six quarters or so -- seven quarters. The hedge still runs for -- into next year sometime. Probably towards the middle of next year. So, while we'd expect we're going to take gains pretty evenly over the next six or seven quarters.

  • Moshe Orenbuch - Analyst

  • All right. And just on the reserving, I mean, if you kind of take the analysis that you described and look at what the kind of forward 12 months would have been at the end of this quarter, versus at the beginning, you're kind of down 3% or 4% in terms of charge-offs. But I guess, given that you're (multiple speakers) --

  • Dan Henry - EVP and CFO

  • Could you just start the sentence again? Because I didn't catch (multiple speakers) --.

  • Moshe Orenbuch - Analyst

  • Yes, sure, no problem. Yes. Basically, you had said that with respect to reserving, that you kind of look at the forward kind of twelve-month losses. And if a quarter drops out that had higher losses, and in that exact analysis, I mean, taken literally, your losses are down 3% or 4%. So, kind of the reserve drop we saw seems reasonable. How do you factor in the idea of growth? Because you've gone from 14 months of coverage at the current rate to 13, which kind of implies that you're not leaving as much room for either growth or any kind of deterioration in the existing rate.

  • Dan Henry - EVP and CFO

  • We actually use 12 months looking back. Right? So, we use historical information to feed our models. That's what's driving the reserve.

  • Moshe Orenbuch - Analyst

  • Right. And the loan growth has nothing to do with it? Expected loan growth?

  • Dan Henry - EVP and CFO

  • No. We're looking at the behavior of our portfolio. Right? And if we have loan growth, we're assuming, I guess, inherently that that loan growth will have a similar loss aspect to it as our existing book of business. And in any event, we are not putting reserves on our books today for loans that we put on in the future. So this is -- what is the reserve you need for the loans that are on your books at this moment.

  • Moshe Orenbuch - Analyst

  • Got you. Okay, thanks.

  • Dan Henry - EVP and CFO

  • Okay. So, thanks, everybody, for joining the call. Take care.

  • Operator

  • Ladies and gentlemen, that does conclude our conference for today. Thank you for your participation and using the AT&T Executive Teleconference Service. You may now disconnect.