Allstate Corp (ALL) 2011 Q4 法說會逐字稿

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  • Operator

  • Good day, ladies and gentlemen, and welcome to the Allstate Corporation fourth-quarter 2011 earnings conference call.

  • At this time, all participants are in a listen-only mode.

  • Later we will conduct a question and answer session and instructions will be given at that time.

  • (Operator Instructions).

  • As a reminder this conference call is being recorded.

  • I would now like to introduce your host for today's conference, Mr.

  • Robert Block, Senior Vice President of Investor Relations.

  • Mr.

  • Block, you may begin.

  • Robert Block - SVP of IR

  • Thanks, Matt.

  • Good morning, everyone, and thank you for joining us today for Allstate's fourth-quarter 2011 earnings conference call.

  • This morning, Tom Wilson, Don Civgin and I will make a few opening remarks providing some context around our results for the fourth quarter and the year.

  • We will follow those remarks with a question-and-answer session.

  • Joining us for the Q&A session will be Judy Greffin, our Chief Investment Officer; Mark LaNeve, Senior Executive Vice President of Agency Operations and Chief Marketing Officer; Sam Pilch, our Controller; and Matt Winter, Senior Executive Vice President, Insurance Operations and President and Chief Executive Officer of Allstate Financial.

  • Yesterday following the close of the market we issued our press release and investor supplement for the fourth quarter 2011.

  • We also posted a slide presentation that will be used this morning.

  • You can find these documents on our website.

  • As noted on the first slide, discussion may contain forward-looking statements regarding Allstate's operations.

  • Actual results may differ materially from those statements, so please refer to our Form 10-K for 2010, Form 8-K filed June 1, 2011, our 10-Q for the third quarter 2011 and our most recent press release for information on potential risks.

  • We expect to file our 10-K for 2011 by February 29.

  • Also this discussion will contain some non-GAAP measures for which there are reconciliations in our press release and on our website.

  • This call is being recorded and a replay will be available following the call.

  • I will be available to answer any follow-up questions you may have once this call is completed.

  • Now I'll turn it over to Tom Wilson.

  • Tom?

  • Tom Wilson - Chairman, President & CEO

  • Good morning.

  • I'll begin by reviewing our strategy and operating commitments for 2011.

  • Then I'll compare this to our results and then discuss our 2012 priorities.

  • Bob and Don will then go through the underlying driver of our results.

  • Let's begin on slide 2.

  • Our strategy is to sell unique protection products to distinct customer segments based on their preference for price, service and delivery channel.

  • It's a long-term strategy designed to evolve with the changing marketplace and generate an operating return on equity of 13% by 2014.

  • Our three near-term priorities for 2011 were maintaining margins in the auto insurance business at industry-leading levels.

  • Secondly, improving returns in homeowners and Allstate Financial; and third, aggressively managing our capital.

  • We're also hard at work on our longer-term initiatives to position our products and distribution platforms to meet the needs of our customers.

  • The chart on slide 3 should be familiar to you.

  • It's assigned to the insurance market based on customer preferences around interaction and brand preference.

  • Allstate does very well with customers in the lower left corner who prefer to get more advice and assistance with their insurance needs and value of brand.

  • We identify this group as personal touch loyalists.

  • These customers prefer to buy multiple products such as Allstate Financial or our broad array of property liability protection products.

  • This segment also has really good retention characteristics.

  • As you know, we acquired Esurance in the fourth quarter to serve customers who prefer to do this themselves.

  • That's on the right side of the diagram.

  • We're repositioning the Allstate brand and leveraging our claim and product expertise to compete directly with Geico and Progressive Direct.

  • We launched new Esurance advertising late in December and we're making good progress in supporting this new team.

  • In the upper left, customers who want advice but are not as concerned of our brand are served by Encompass.

  • We acquired this business in 1999 when it had a combined ratio of well over 100 and then we successfully improved profitability which generated an attractive return on the acquisition price.

  • More recently this business has underperformed from a profit and growth standpoint, so late last year, we changed leadership and expect Encompass's results to improve.

  • If you turn to our financial results, they are on page 4.

  • For the year we had net income of $788 million and $689 million of operating income despite incurring $3.8 billion in catastrophe losses.

  • In the fourth quarter we generated $724 million in net income, operating income increased by $479 million to $750 million from the prior year as we experienced less catastrophe losses than in the prior year's quarter.

  • You know 2011 was really -- had two distinct halves to it.

  • In the middle quarters of the year we incurred over $3.4 billion of catastrophe losses.

  • In those six months we had catastrophe losses that were more than 50% higher than we had in the entire 12 months of 2010.

  • In the first and fourth quarters catastrophe losses were more reasonable, and we earned about $2.40 per share in operating income.

  • But through it all we kept our focus on executing our strategy, which will drive long-term shareholder value.

  • If you look at our operating results in property liability we maintained auto profitability as a combined ratio of 95.7% for the Allstate brand standard auto for 2011 compared to 95.5% for 2010.

  • For the fourth quarter, the Allstate brand standard auto combined ratio was 95.5%.

  • The combined ratio for Allstate brand homeowners was 121.6%, which included 50 points for those catastrophe losses, which as I said were largely concentrated in the second and third quarters.

  • We did make progress in improving returns with the underlying combined ratio.

  • Remember that's the combined ratio excluding cats and prior-year reserve releases, was at 70.9%, which is a 2-point improvement for the year.

  • The total underlying combined ratio is 89.3% for 2011, within the range of 88% to 91% we provided at the beginning of 2011 and essentially comparable to the number in 2010.

  • We also strengthened our agencies so they'll continue to serve our agencies well.

  • In 2011 the average size of Allstate agencies increased.

  • And most importantly, the agency loyalty index, which is our measure of how well those agencies serve their customers, increased by almost 3 full points from 2010.

  • And that's clearly a huge customer need and desire when you look into those personal touch loyalists.

  • We also introduced a Claim Satisfaction Guarantee and have now expanded that to over 30 states.

  • We launched Good Hands Roadside as a way for consumers to try our service and have signed up 390,000 new members last year.

  • That's a unique offering in the marketplace; nobody else offers that.

  • And those results, those customer counts, don't show up in our policy counts.

  • Allstate Financial had net income of $586 million for 2011 and $529 million in operating income, which was 11% higher than 2010.

  • In the fourth quarter, AF generated $140 million in net income and $138 million in operating income.

  • Both were significantly higher than the prior fourth quarter which of course is working on their goal of increasing returns on attributed equity.

  • Very important that we also made great progress in executing the strategy to increase sales through Allstate agencies to those personal touch loyalists and shift the mix of business to underwritten products.

  • Our proactive management of investments produced excellent results.

  • Overall portfolio yields were relatively unchanged from 2010 despite the low interest rate environment.

  • We remained long on corporate credit and further reduced our municipal bond exposure throughout the year.

  • Unrealized net capital gains in the portfolio increased by $428 million after tax from the end of 2010, even as we realized about $0.5 billion in pretax capital gains during the year.

  • From a capital perspective, we returned almost $1.4 billion to shareholders in 2011 through both dividends and share repurchases.

  • We completed one share repurchase program, initiated another $1 billion program in November, and we repurchased 4 million shares at a cost of a little over $100 million through the year end.

  • Our book value per share increased to $36.92, which is 4.5% higher than December 2010.

  • Now our strategy of offering unique products to different customer segments does differentiate us from our competitors.

  • And so to further accelerate our success in that strategy we have a clear focus on what we need to do in 2012, and you can see that on slide 5.

  • So we have to maintain profitability of our auto business.

  • We'll do this by making further improvements in New York and Florida, being diligent about our costs and prices and providing Encompass and Esurance with the capabilities to improve their profitability.

  • Secondly, we must continue to raise returns from the homeowners and annuity businesses.

  • At the same time, we need to grow insurance premiums.

  • That means overcoming the negative impacts and improving results in those two big auto markets and in homeowners.

  • We're going to do that by raising customer loyalty, growing in profitable auto and home markets, making sure we keep average premiums headed up and increase in the number of multiline households.

  • Lastly we have to proactively manage our investments and capital to generate attractive but balanced returns for our shareholders.

  • So Bob will now go through the business unit details with a little more specificity.

  • Robert Block - SVP of IR

  • Thanks, Tom.

  • Turning to slide 6, property liability net premium written increased 2.9% to $6.4 billion in the fourth quarter and 0.3% for the year versus comparable periods in 2010.

  • Excluding Esurance, the top line was flat with prior year for the quarter and down slightly for the year.

  • Allstate brand standard auto net premium written of $3.8 billion declined 0.8% in the quarter from the fourth quarter of 2010.

  • A decline in units was partially offset by an increase in average premium as profitability actions taken in Florida and New York negatively impacted the top line.

  • New business applications fell 14.3% compared to the fourth quarter of 2010.

  • Retention improved to 88.8% from 88.4% over comparable period in 2010.

  • Policies in force fell 1.5% from year end 2010, but were flat excluding Florida and New York.

  • The average gross premium increased in the quarter by 1.8% driven in part by the rate increases approved in Florida and New York.

  • Allstate brand homeowners net premium written grew 2.8% in the quarter as rate actions to improve profitability more than offset a reduction in units.

  • We received approval for rate increases in 17 states averaging 7.8%.

  • For the year we averaged rate increases of 8.5% country-wide.

  • Our emerging businesses in Canada again contributed positively to -- or contributed positive net premium written and unit growth in this quarter.

  • Encompass net premium written was flat to prior year in the fourth quarter after declining in each of the first three quarters of 2011 compared to the prior year.

  • Midway down this exhibit, the combined ratio for property liability was 90.7% in the fourth quarter compared to 100.8% in the fourth quarter 2010.

  • The improvement of 10.1 points was primarily due to a reduced impact of catastrophe losses of 7.3 points fourth quarter 2011 versus fourth quarter 2010.

  • In the fourth quarter, we recorded $216 million of current-quarter losses offset by favorable reserve re-estimates of catastrophe losses that occurred earlier in 2011 of $118 million and $32 million favorable reserve reestimates from prior year.

  • The underlying combined ratio for the fourth quarter 2011 was 90.5%, an improvement from prior year of 1.5 points.

  • The underlying combined ratio for the year was 89.3%, well within the range we provided at the beginning of 2011.

  • The next slide provides loss cost trends for Allstate brand standard auto.

  • On the left side of the slide, we show the level of frequency for bodily injury and property damage.

  • 2011 results are the black line and 2010 are in green.

  • In the fourth quarter of 2011, both coverages declined relative to the prior-year quarter with BI falling 3.5% and PD declining 2.6%.

  • Rates have declined similar to the third quarter of 2011.

  • In the upper right-hand corner of the slide is a chart showing the percentage change for bodily injury and property damage paid severity.

  • In the fourth quarter 2011, bodily injury paid severity increased 1.9% and property damage paid severity increased by 5.8%.

  • Much of the property damage paid severity increase reflected the impacts from rising prices for parts in used cars.

  • For the year, Allstate brand standard auto combined ratio was 95.7%, a 0.2 point increase from 2010, as shown in the graph in the lower right-hand corner of the slide.

  • With declining frequency essentially offsetting very modest increases in severity, we were able to maintain auto profitability while gaining approval for rate increases of 4.6%.

  • We continue to focus on maintaining auto profitability.

  • On slide 8, we have similar charts detailing loss cost trends for Allstate brand homeowners.

  • Frequency as shown in the upper left increased 4.5%, but was partially offset by a decline in paid severity shown in the upper right.

  • Thus the increase in overall homeowner loss cost was less than the increase in earned premium.

  • For the year, the underlying combined ratio improved by 2 points to 70.9%.

  • And we continue to take actions to improve the profitability of this line of insurance.

  • Looking forward, as reflected in our press release, we expect to produce an underlying property liability combined ratio in the range of 88% to 91% for 2012.

  • Shifting to a discussion of Allstate Financial, slide 9 provides the results for total premiums and contract charges as well as a breakdown of income.

  • These reflect ongoing progress with the Allstate Financial strategy to improve overall business returns while shifting the focus from spread-based products to underwritten products.

  • Overall premiums and contract charges increased in the fourth quarter by 7.3% over the fourth quarter 2010 and were up 3.2% year over year in volume of $2.2 billion.

  • The increase was in underwritten products and life contingent annuities.

  • An important element of this strategic shift in product mix is to drive greater participation in life and retirement sales by Allstate agencies.

  • In the fourth quarter of 2011, life insurance applications issued through Allstate agencies increased 43% compared to the fourth quarter of 2010, a strong finish to the year where the increase was 33% over 2010's production levels.

  • Allstate Financial produced net income of $140 million in the fourth quarter.

  • 2011 is shown on the last line of this exhibit.

  • This was an increase of $64 million from the prior year, driven by increased operating income and capital gains realized in 2011 versus capital losses realized in 2010.

  • Operating income of $138 million increased $34 million from the fourth quarter 2010, primarily due to improvements in benefit spread and to a lesser extent investment spread.

  • The improvement in benefit spread relates primarily to Allstate benefits and was driven by a $38 million pretax reserve release associated with contract modification, better morbidity experienced and growth.

  • The improvement in investment spread reflects actions taken to reposition the investment portfolio as well as actions to lower crediting rates, which more than offset the managed decline in spread-based business in force.

  • For the year Allstate Financial produced net income of $586 million, operating income of $529 million and a return on attributed capital of 8.2% on both an operating and net income basis.

  • The operating return increased 0.5 points and the net income return increased 7.2 points compared to 2010.

  • We've added an exhibit in the investor supplement this quarter which breaks down income, attributed equity and operating returns by product to provide more transparency for Allstate Financial.

  • The value of this strategic shift to underwritten products becomes evident as these product groups generated higher returns than spread-based products.

  • We also intend to improve returns in the immediate annuity business by diversifying the portfolio through reducing the allocation to fixed income investments and increasing allocations to limited partnerships and alternative investments that are expected to generate increased realized and unrealized gains.

  • In 2012, we will adopt new deferred policy acquisition costs or DAC accounting guidance on a retrospective basis.

  • It is currently estimated to reduce shareholders' equity by $375 million after tax.

  • We estimate that the new guidance will reduce Allstate Financial net income by approximately $40 million for the year after tax.

  • We estimate that the new guidance will have an insignificant impact on property liability net income.

  • Looking forward, we will continue to execute on the strategy to shift the mix of business towards the more profitable underwritten products to generate improved returns in Allstate Financial.

  • And with that I will turn it over to Don.

  • Don Civgin - EVP, Finance and Strategy

  • Thanks, Bob.

  • Consistent with our past practice we continue to proactively manage risk and return within the portfolio with a focus on protecting value and delivering solid returns.

  • We continue to execute well, as demonstrated by our results in the fourth quarter and for the full year.

  • On slide 10, you can see our portfolio returned 6.6% for 2011.

  • Also on that slide, you can see the size and composition of the overall portfolio of $95.6 billion at year end 2011.

  • The decline from the third quarter 2011 was in line with our expectations as Allstate Financial continued its strategic reduction of spread-based liabilities, including the voluntary winding down of Allstate Bank.

  • During the quarter, we continued to reduce our exposure to the European Union while maintaining our allocation to corporate credit.

  • As shown on the right side of this page we continued the shift towards the middle portion of the interest rate curve by emphasizing our reinvestment activities in the three- to seven-year maturities.

  • Maturities in the three year or less range are primarily within Allstate Financial and will be used to fund liability withdrawals.

  • Net investment income for the quarter was $975 million as shown on slide 11, with the slight sequential decline driven primarily by lower portfolio balances at Allstate Financial.

  • Portfolio yields were stable despite the prolonged low interest rate environment with a total portfolio yield of 4.5% for the fourth quarter of 2011, consistent with the third quarter of 2011 and slightly higher than the 4.3% we had in the fourth quarter of 2010.

  • The stable yields reflect our yield enhancement actions, favorable limited partnership distributions and equity dividends, but are offset by lower interest rates.

  • On slide 12 you can see that we generated $86 million of pretax net realized capital gains in the fourth quarter, down from $116 million for the fourth quarter of 2010.

  • Realized gains in the quarter were primarily due to sales of fixed income securities and favorable limited partnership valuations, partly offset by impairment write-downs and derivative valuation losses.

  • For the year, pretax net realized capital gains were $503 million compared to 2010's net realized capital loss of $827 million.

  • The bottom of slide 12 displays our pretax net unrealized capital gain position.

  • We finished the year with approximately $2.9 billion of net unrealized gains, a $523 million improvement for the quarter and a $1.5 billion improvement for the year.

  • This year fixed income valuations benefited from lower interest rates, which were only partially offset by widening credit spreads and realized gains due to sales of fixed income securities.

  • Moving on to slide 13, we finished 2011 with shareholders' equity of $18.7 billion, an increase from September 2011 of $0.6 billion.

  • Statutory surplus at both AIC and Allstate Life Insurance remained strong.

  • And deployable assets at the holding company level totaled $2.2 billion at year end, reflecting the completion of the Esurance acquisition in October.

  • We initiated a $1 billion repurchase program in the fourth quarter and repurchased 4 million shares at a cost of $106 million under the new authorization by year end.

  • Total shares repurchased for 2011 totaled $946 million.

  • We successfully pre-funded $350 million in maturing senior notes with a $500 million 30-year senior unsecured note in early January with a 5.2% coupon.

  • Lastly, book value per share ended the year at $36.92, an increase of $1.60 from year-end 2010 and an increase of $1.36 from the third quarter as well.

  • Now, let's open it up to your questions.

  • Robert Block - SVP of IR

  • Matt, could you begin the Q&A?

  • Operator

  • (Operator Instructions).

  • Bob Glasspiegel, Langen McAlenney.

  • Bob Glasspiegel - Analyst

  • Good morning, team.

  • On the homeowners, I seem to be a little bit more excited about what's happening than you guys.

  • The quarter underlying improved by 4.4 points, third quarter was 1.7, so you had a 2-point improvement for the year, but the fourth quarter seemed to be better.

  • Was there something -- either seasonality or non-cat weather that overstated the improvement?

  • Or is the mid 60's a good sort of run rate for underlying homeowners for 2012?

  • Tom Wilson - Chairman, President & CEO

  • Bob, this is Tom.

  • Good morning.

  • I'd like -- I'd rather look at it on a year basis where it's better by 2 points.

  • In a quarter you obviously get impacts of weather, but the other thing you get in a quarter is severity.

  • And with the large difference in coverages, the amount of money -- the average cost of a claim.

  • So average cost of a fire claim might be $30,000; average cost of a theft claim might be $2500.

  • So as that mix changes the severity bounces around a lot from quarter to quarter.

  • So I think it's better to just look at it for the whole year.

  • I'm pleased with where we are headed in homeowners.

  • I don't think we've got it done yet, but it's just another sign that we are continuing -- our programs are continuing to work.

  • Bob Glasspiegel - Analyst

  • Okay.

  • My follow-up -- I don't know that Gary is on the call or Don wants to address it, but I would love some more Esurance data, sort of what the hit rate and response rate has been with the Allstate name.

  • I noticed expense ratio went up by 10 points from where it was at White Mountains.

  • Is that increased ad spend or accounting changes?

  • Tom Wilson - Chairman, President & CEO

  • You know we are going to do Esurance as we move throughout this year when we actually have time to own it.

  • We owned it for a couple of months.

  • And as you know we really -- didn't really launch the new program, I think it was like December 26 or something like that.

  • So the increase is really due to intangibles.

  • And, Don, you might want to talk about what you're doing on the insurance accounting on the intangible side of it.

  • Don Civgin - EVP, Finance and Strategy

  • Yes.

  • So when we closed the transaction in October, we completed the purchase accounting in accordance with GAAP, which requires us to fair value the assets we acquired.

  • So we assigned about $353 million to intangibles.

  • These are mostly customer relationships, trade names, technology.

  • And we're going to amortize those over various periods, depending on the asset, but there's going to be heavy amortization in the early periods.

  • We are excluding those from operating income combined ratio because they are noncash so they are not reflective of the ongoing economics of the business.

  • So we'll see those charges continue to go through.

  • But as Tom said we're making a lot of progress on Esurance and getting things going.

  • But really the marketing and the brand has only had a little bit of time to work.

  • And really you really wouldn't have seen any of those results yet in the fourth quarter.

  • Bob Glasspiegel - Analyst

  • I don't think -- there was the 3.43% in the expense ratio.

  • I'll follow up with Bob afterwards.

  • Thanks.

  • Operator

  • Dan Johnson, Citadel.

  • Dan Johnson - Analyst

  • Thanks for taking the question.

  • I have two, please.

  • One, Tom, you've talked a bit over time about the progress so far and the plans in the future around driving more third-party participation in the homeowners product.

  • Can you talk a little bit more about an update there?

  • And maybe Matt could also highlight to what extent we are doing the same thing in the life business.

  • And then I have a follow-up, please.

  • Tom Wilson - Chairman, President & CEO

  • Okay.

  • Dan, the overall arching theme that you are correct, we've said is, we can serve those personal touch loyalists completely without having to deploy our capital.

  • So our strategy of serving them doesn't necessarily have to be linked to where we deploy our capital.

  • We deploy our capital where we think we have skills and capabilities and where we think we can get a good return.

  • So in total, we broker about -- a little over -- about $3.6 billion worth of stuff a year.

  • The largest portion of that is in Allstate Financial.

  • Matt can talk about what we do there, where our skills and capabilities are, and where we've grown it a lot this year.

  • And you'll see his strategy embedded in that.

  • In the property liability stuff, I think it's like $1.1 billion or something like that.

  • Most of that is homeowners or other property.

  • We continue to be able to provide that -- those products to our customers and broker it through other people.

  • We actually are restructuring some of those programs under Don Bailey, so we think we can improve both the choices for our customers and our economics.

  • Matt, do you want to talk about --?

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • Sure.

  • So as Tom said we have had pretty much a relatively long history at Allstate Financial of making decisions about which products we choose to manufacture and which products we choose to source from other carriers, knowing that we still had to provide a full suite of products for our distributors to be able to sell.

  • So that started really with the outsourcing on a major scale of the variable annuity business when that block of business was sold to Prudential.

  • And so right now we do just under $1 billion of premium and deposits in the VA business.

  • We do somewhere north of $400 million of mutual funds and about $140 million on the book value annuity.

  • So we made the decision about two years ago, just after I got here, to stop manufacturing the book value annuity.

  • We still manufacture the market value adjusted annuity, but we made a decision to source somebody else's product there, thinking that for us, the risk/return trade-off just didn't make sense.

  • So, we have a fairly robust brokering operation through our broker dealer.

  • In addition to the major categories I mentioned we also source long-term care, some nonproprietary interest-sensitive life, a small amount of variable universal life.

  • But the major categories are the book value annuity, the VA and the mutual funds.

  • Dan Johnson - Analyst

  • On both of these businesses, are we expecting to -- meaning protection and life, are we expecting a greater penetration of I guess outsourced capital usage this year?

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • Well I think that as Tom mentioned on the homeowners side, we're taking a fairly granular look on a state-by-state basis of where it makes sense for us to manufacture that product and where it may make sense for us to use our Ivantage operation to source elsewhere.

  • And I don't want to try to predict where we'll go with that, but it is our intention to offer the homeowner product a homeowner product to our customers in as many areas as is possible.

  • And we'll choose based upon the individual economics whether or not that's a manufactured product or a sourced product.

  • Dan Johnson - Analyst

  • Great.

  • So maybe just a real quick second question on Esurance -- maybe if you could just lay out the parts that are being integrated and the parts that are specifically going to stay as freestanding as possible?

  • And you don't need a litany.

  • Just sort of interested in more, in things like sales versus claims versus advertising, just a high level of stuff; how much this will be a stand-alone entity versus what parts you are trying to integrate, and thanks.

  • Tom Wilson - Chairman, President & CEO

  • Don will take you through some of the specifics, Dan.

  • As you know we've kept it separate as an organization.

  • And if you remember, the benefits of the acquisition for us is leveraging our brand name; that will help them.

  • Secondly, improving their claims costs, so, reducing the variability of their claim costs will enable us to improve profitability and put more money back into the business.

  • And then broadening its product offering.

  • Don can talk about how we are getting those skills and capabilities into Esurance.

  • Don Civgin - EVP, Finance and Strategy

  • It's -- as Tom said, I mean, Dan, we are running it as a separate company.

  • Their management team, which we were and continue to be very excited about, are running the business, and they are all still there.

  • And Esurance is in San Francisco and Answer Financial is in Los Angeles.

  • So they will maintain their offices.

  • We have a lot of areas where we can provide value to them and actually some where we are learning from them as well.

  • So the integration teams, which report actually at this point to Gary Tolman, is more on a pull basis, as Tom has said in the past.

  • So whether it's claims, purchasing, some product expansion, some state expansion, and how they're able to utilize our brand to improve consideration for the Esurance brand are basically being driven by them.

  • We're providing whatever we can to make those things work well for them.

  • And what I'd tell you at this point is that's where a lot of the value is going to come from, is going to be things like claims losses, buying scale, the additional products we're able to sell and obviously putting the Allstate endorsement on the Esurance brand so that their consideration and conversion will go up.

  • Some of those we are making huge progress on and I feel very, very good about.

  • So, the claims losses of scale, product, we are working well and quickly on.

  • The Esurance Allstate endorsement, really people just heard about it for the first time at the end of December with the new ad.

  • So that's going to take some time to drive up the retention and the conversion ratios.

  • We expect kind of aggressive improvements in that, but it's really too early at this point to know how successful that has been or will be.

  • But it is being continued to run separately and effectively, and we're just trying to add value where we can.

  • Operator

  • Alison Jacobowitz, Bank of America.

  • Alison Jacobowitz - Analyst

  • If I could ask two -- one is about the expense ratio for the total company, not specific to Esurance, but that's been rising over the past couple of years.

  • And I was just wondering if you could put some color around that; do you expect that trend to continue?

  • And the other is if you might be able to give maybe a little more specific an update on the profit issues in Florida and if they are fully addressed and how that's doing?

  • Don Civgin - EVP, Finance and Strategy

  • First on overall expenses, we're always about trying to reduce our expenses.

  • So -- by line -- so when you look at whether it's our technology expenses or our processing or headcount, we're always -- whether it's claims -- we're always working on making sure we have the right level of expenses.

  • Overall expenses were up some last year.

  • The largest real driver of it would be a little more marketing spend, which we -- particularly in the fourth quarter you noticed the expense ratio was up.

  • We put a fair amount of money in terms of double-digit millions into launching Good Hands Roadside, which as I said, is we got almost 400,000 new members.

  • Those are -- they don't pay us anything.

  • Remember you sign up for Roadside and it's pay as you go when you need a tow or somebody to come to your car.

  • So we are very excited by that because we think it brings a lot of people into the company and gives us an opportunity to cross sell them auto insurance and home insurance.

  • But we spent some money on that last year seeking to grow.

  • I think you'll continue to see some efforts on -- or some pressure on expenses as we both continue to advertise aggressively and as we invest more money in technology.

  • This has -- it has been -- this is rapidly becoming -- the technology is moving out of sort of just the data management piece and into the consumer connectivity piece.

  • And we all have some work to do on that piece.

  • Florida, sorry -- Florida.

  • Florida and New York are a little better than they were in the third quarter.

  • As I said in the third quarter they were profitable depending on which basis you wanted to look at it.

  • You could look at it accident year, statutory, gap.

  • They each had -- sort of had a measure under which they were profitable.

  • They got a little better in the fourth quarter and they are going to continue to get better as we move throughout 2012, so they are out of the unprofitable zone, not yet to where we want them to be in terms of adequate returns.

  • So you'll continue to see pressure on overall growth in the standard auto Allstate-branded side because of New York and Florida.

  • Operator

  • Brian Meredith, UBS.

  • Brian Meredith - Analyst

  • I've got two for you.

  • First one, Tom, you talked about increased marketing expenses; and understand Florida and New York is causing some issues, are tough.

  • But I'm curious if you could talk about how you're going to drive increased new business apps, ex-Florida and New York and how that's going to convert into PIF growth here going forward.

  • Tom Wilson - Chairman, President & CEO

  • I want to be careful that I don't tell everybody else in the world what we are up to.

  • So, but I appreciate the question, Brian, so just give me -- when you look at where we are in the rest of the country, we've been flat in terms of items in force, and we've had a very good combined ratio.

  • So if you look at our combined ratio in total, at 95.7%, and then you assume we'd lose money or breakeven or something over the course of a whole year in New York and Florida in 2011, you'd say that it's, obviously, below 95% in those other places, so that's a very high attractive return.

  • And so growing in those other markets is obviously a good thing for shareholder value.

  • We are focused on doing that.

  • There is -- one of the ways in which we believe we can do that is by broadening our risk appetite, still staying in line with our sophisticated pricing and not giving up large amounts of margin, but we could let that combined ratio go up a little bit so we grow.

  • And as the Florida and New York combined ratio comes down, and then you add in Esurance on top of that, that's why when we look at the sort of underlying combined ratio, we say it will be relatively flat.

  • It's sort of a tale of four pieces, right?

  • Homeowners should come down; New York and Florida should come down.

  • You'll see a slight drift in these other places but those are bigger in terms of the overall volume of our combined ratio than either of the prior two pieces.

  • And then Esurance will put a little bit of pressure as we seek to invest and grow there and do more marketing.

  • We will do more marketing on a more targeted basis in 2012.

  • I don't know, Mark, if you want to talk about the marketing programs at all?

  • Mark LaNeve - Sr. EVP, Agency Ops and CMO, Allstate Insurance Co.

  • Yes, you know, over the last couple of years, obviously, the category has seen a dramatic increase in ad spend.

  • If you look at our share of voice, we've maintained -- we've basically spent in the marketplace over the last several years an amount adequate to maintain a share of voice at approximately what our market share is or slightly above it.

  • One of the things with our strategy that Tom talked about where we are really focused in the Allstate brand on personal touch loyalists, those customers that enjoy and respect an agency relationship, by its very nature tells you the business is local.

  • And so we are going to put more of our emphasis on local marketing next year.

  • We're going to shift some dollars from what would have been national spend plus some increased dollars into the local markets, taking advantage of products like Claim Sat.

  • Guarantee where we can be -- where we broaden our pricing target to open ourselves up to a wider group of customers, making our marketing spend more effective.

  • And we've seen that we've had some success in the fourth quarter with those kinds of programs where we can really leverage the agents' efforts along with what we are doing locally; and have utilized radio, somewhat of an older medium very successfully in these markets.

  • So we think that we'll be able to keep pace.

  • And as Tom mentioned we've got real opportunities for growth in much of the country.

  • And we'll be focused on continuing what we are doing with Mayhem and our Dennis Haysbert campaign and then augmenting it with a strong local effort.

  • Brian Meredith - Analyst

  • Great.

  • And then just one other quick one here -- homeowners improvement in the underlying; I was wondering if you could drill down on that just a little bit more.

  • Can you talk a little bit about how much of that improvement is coming from price or rate versus some of the underwriting initiatives that you've implemented?

  • And as we go forward look at your target underlying combineds; how much of that is going to be rate versus underlying underwriting initiatives?

  • Don Civgin - EVP, Finance and Strategy

  • Brian, most of it would be coming from rate at this point.

  • The underwriting initiatives take a lot longer to rattle through.

  • So it's -- if you underwrite -- if a house isn't the right house and you don't have the right price for it because the roof is bad or the porch has fallen off or something, it doesn't necessarily turn into a loss, obviously, the next quarter.

  • So that will take longer to burn in.

  • It's incredibly important, though, to positioning the long-term competitive position of the business to get the right price for people.

  • So we are continuing at it.

  • We're putting a lot of effort on it, but most of it is price.

  • And you'll see that as we go through next year as well.

  • So, of the 7 points that we've -- that we put into average price this year, if you just think okay, if you kind of do it equally throughout the year, you get about half this year and half next year.

  • So we already have baked into next year about 3.5 points.

  • So what Matt and his team will do to get -- to continue to improve pricing -- and he's got it segmented into a bunch of different good segments which we can go into if someone on the call is interested -- but it is mostly price, some of which is already there.

  • Operator

  • Mike Zaremski, Credit Suisse.

  • Mike Zaremski - Analyst

  • In regards to pricing, it appears you've been pushing auto and home rate increases above the national average.

  • Will you expect that trend to continue?

  • And can you comment on the competitive environment?

  • And then I have a follow-up.

  • Tom Wilson - Chairman, President & CEO

  • Mike, this is Tom.

  • In terms of auto, I don't believe that's true.

  • So New York and Florida, obviously, have some impact on our overall, but if you just look at our average premium, like it's -- it's up like a percent or something like that, and after you look at average gross premium, you look at the country, you'd say it's probably in the 3% range, is what you see from people like I.I.I.

  • and stuff.

  • So I don't believe we are outpacing.

  • I think we are competitive.

  • Some places will do 5% or 7% or places like New York and Florida we'll hit it as hard as we need to hit it.

  • But we feel like we are very competitive in the auto space.

  • Homeowners, I believe we were way ahead of the market, although I believe the market is catching up.

  • I can't really give you a sense for what everybody did in 2012.

  • I can tell you if you look back at the last three years, in homeowners, our average gross premium is up about $160 per policy, which is about 18% or 19% over those three years.

  • When I look at the industry stats, I don't see a number that big.

  • I do see a lot of people taking fairly big increases in the last year, so I suspect we were out early and other people are catching up.

  • So we're not seeing any competitive pressure in raising homeowner prices in total at this point.

  • I'm sure, Matt, you have places, some places where it's a little tougher than others, but in general everybody has the same kind of losses we do.

  • Mark LaNeve - Sr. EVP, Agency Ops and CMO, Allstate Insurance Co.

  • And closing rates have stayed strong.

  • Tom Wilson - Chairman, President & CEO

  • Yes, that's an excellent point.

  • Closing rates have stayed strong.

  • Retention rates have stayed strong.

  • So we don't feel like we're out of the market on either of those.

  • Mike Zaremski - Analyst

  • Okay, that's helpful.

  • And then the spread on the immediate fixed annuity book, and I believe on the other annuity book too, declined.

  • Is it fair to say that that will continue to decline?

  • Or I think in the prepared remarks you talked about maybe improving it with alternative investments?

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • Well, Mike, this is Matt.

  • So let me clarify.

  • The part that we are talking about changing the investment strategy a bit on are the payout annuities that are extremely long duration, very predictable cash flows that operate more like a pension liability.

  • And so we have decided to treat our investment portfolio on a more granular level and match the assets to that liability type in a more precise manner.

  • And so we're going to look at some alternative investments that don't have the same liquidity characteristics as maybe some of our other blocks of business have but they don't need those same liquidity characteristics.

  • So you'll see us start to use some of those alternative investments to create the higher yield long term, that total return, but maybe not on a pure year-by-year net investment income basis.

  • On the shorter liability deferred annuity block that is a little less predictable cash flow and we require additional liquidity, we are using the same levers we've been using for the last several years.

  • We've been managing the crediting rate as carefully as we can, consistent with our contractual terms and our compliance requirements.

  • We're also being as precise as we can with the asset liability management on that block as well and trying to match durations.

  • It is certainly challenging in the low interest rate environment, but as you've seen this past year, Judy's team has done an excellent job in getting those yields maintained.

  • And, so I'm cautiously optimistic that we'll have continued progress there.

  • Operator

  • Keith Walsh, Citi.

  • Keith Walsh - Analyst

  • First for Tom, if you can just give us a little bit of more color behind the favorable reserve reestimate of $150 million, please?

  • And then I've got a follow-up.

  • Tom Wilson - Chairman, President & CEO

  • Are you talking about catastrophes or are you talking about other coverages?

  • Keith Walsh - Analyst

  • Just from the catastrophes in the press release on the first page.

  • Tom Wilson - Chairman, President & CEO

  • Yes, well the catastrophes, obviously, it's always hard to figure out exactly.

  • A large -- some -- a decent part of that came from the Arizona hailstorm that we had last year when -- and you're trying to figure out how many roofers are coming out there and you get a lot of light claims as people come back to their houses and stuff like that.

  • So those types of events have become very situational and you have to just watch numbers.

  • We have a philosophy that we want to have up enough money and not be short.

  • We don't over reserve, but, so in that particular case we shot a little long.

  • And the rest was just a variety of small additional changes for catastrophe.

  • On the broader side of bodily injury and physical damage both reserves and trends, we feel very good about reserves.

  • Bodily injury paid costs look obviously very good if you look at our numbers.

  • The incurred costs are what we think the ultimates will be.

  • We're reserving a little bit higher level than that as you would expect as we have a lot of backend stuff.

  • And in the report, the -- which years you are paying off have an impact on the pay.

  • And so as you get a little bit of mix in there, so the paids are lower as a percentage increase than what we're ultimately reserving for.

  • And then physical damage is a pretty quick -- it kind of goes through.

  • We thought that physical damage pop in the fourth quarter in paids looked mostly due to total losses.

  • We are on top of it; for the year it looked okay but we're paying attention.

  • And that -- obviously the reserves -- you get those claims paid off relatively quick.

  • It doesn't have a huge impact on reserves.

  • Keith Walsh - Analyst

  • Okay.

  • And then just for Matt on Allstate Financial, I think you guys have talked about in the past about freeing up about $1 billion of capital.

  • And we can see the business running down, at least the fixed annuities $6 billion of contract holder funds reduced in 2011.

  • But the attributed equity is up year over year.

  • And can you just help me understand these moving parts?

  • I would've expected the equity dedicated to that business would actually be declining.

  • Thanks.

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • I'm trying to understand your question.

  • Can you point me to where -- what you're looking at, you, in the Investor Supp?

  • Keith Walsh - Analyst

  • Well I just -- within Allstate Financial on page 34 of the Supplement, you guys give us this new disclosure about the attributed equity to the Life business.

  • And I'm just curious why that number is actually increasing year over year when I would think it would be going in the other direction.

  • Unidentified Company Representative

  • Total equity is increasing and allocation (multiple speakers)

  • Tom Wilson - Chairman, President & CEO

  • Yes; we just didn't take any capital out.

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • I mean the business is growing.

  • And we're making profits in some capital-intensive areas.

  • The RBC is up because of our -- some of our investment portfolio moves in order to keep the returns where they need to be in this environment.

  • And they are somewhat more capital-intensive as we go from AAA corporates to some alternative investments.

  • And that's driving some increased capital.

  • Sam, anything else?

  • Sam Pilch - Controller

  • No, those are the reasons.

  • Retention of profits, we're not taking any capital out of the company at this point.

  • Tom Wilson - Chairman, President & CEO

  • We still have every intention to take capital out.

  • So it's not -- it just -- you're really looking at sort of quarterly swings.

  • We don't -- on the RBC numbers, you wait until the statutory supp gets done.

  • That doesn't get done really until like February or March.

  • So we tend to let the capital in those subs ride until we get a better view of where they ended up the year at.

  • Keith Walsh - Analyst

  • Okay.

  • And then just one final one on AF -- with the $200 million decline in net investment income that you guys have in the presentation, owing to the shrinking of the asset base, is that sort of a good run rate to think about throughout 2012?

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • Well, it's always hard to predict those declines.

  • Some of it is predictable declines; some is unpredictable and depends upon market movements.

  • We don't see anything that occurred in 2011 that is that different than 2012, other than the Allstate Bank.

  • And the decline in funds in Allstate Bank obviously happened in 2011; will not recur in 2012.

  • But other than that they should be fairly consistent flows.

  • Operator

  • Matthew Heimermann, JPMorgan.

  • Matthew Heimermann - Analyst

  • Hi, a couple clarifying questions -- first just could you just give us a little color and maybe outlook on the Grow to Win expenses just because of the $78 million you noted in the footnote of the Supplement this quarter?

  • Tom Wilson - Chairman, President & CEO

  • I'm not -- Matt, what is it -- Matt, what do you mean outlook on --?

  • Matthew Heimermann - Analyst

  • Well, just curious, should we think about that being -- expenditures on that -- was that kind of a one-time big pop relative to what you normally expect on that endeavor?

  • Or is that indicative of kind of what we should expect going forward?

  • Tom Wilson - Chairman, President & CEO

  • Some of it was one-time, Matt.

  • Some of it will be continuing.

  • Grow to Win was our effort to reengage the organization, our agencies on growth, because earlier in the year, we had not been completely engaged in growth.

  • It included more advertising for auto insurance, which as long as it's economic we'll continue to do that.

  • It included about $25 million for Good Hands Roadside, a launch of that, which I don't think we'll be continuing.

  • We want to find a way to continue to grow that business but I don't think we have to do it through national advertising the way we did to get it started.

  • And then there were some other things we did in terms of local promotions.

  • As long as those make money we'll do it.

  • But I would come back to if you're concerned with the expense ratio we pay attention to expense ratio.

  • We make sure that every dollar we spend is economic.

  • And if it's economic then we make sure we can recover it in prices.

  • And when you look at our average paid pure premium which is of course just the total cost over time, that looks balanced relative to the price increases we're taking.

  • Matthew Heimermann - Analyst

  • That's fair.

  • And then just on the capital side, just a little color on the decline in stat surplus at ALIC this quarter -- what factor drove that?

  • And then also in your capital plans for 2012 you talked about a potential preferred issue.

  • Obviously you've taken care of the debt refunding you talked about.

  • So, just curious to how to think about that?

  • And would be curious if earnings or capital ends up being a little bit better than we're expecting.

  • Is that something that is -- potentially could come off the table?

  • Tom Wilson - Chairman, President & CEO

  • The last piece sounds like a third question so I'm not exactly sure.

  • But Don can talk about our reserves and the debt.

  • I'm not sure if you got -- if we don't get to your questions -- if there was a third question in there, maybe we can come back to it so we can get to a few other people.

  • Matthew Heimermann - Analyst

  • Well I guess just to clarify that last part was related to just saying with respect to the preferred when you are addressing it, can you talk about whether or not that's an absolute plan or could be contingent upon how capital actually unfolds this year?

  • Tom Wilson - Chairman, President & CEO

  • Okay, I got it, sorry.

  • Don Civgin - EVP, Finance and Strategy

  • Actually on the Allstate Life Insurance statutory surplus, it is down a little bit in the fourth quarter in spite of the fact that they had a good fourth quarter from an earnings point of view.

  • Most of that is because of reserve strengthening.

  • If you recall during the year we took a fair amount of gains taking in the portfolio, and the reinvestment rates required to some level of strengthening of reserves.

  • And then the other piece is just lower interest rates.

  • With rates being lower in 2011, in our testing required us to have more reserves up.

  • Tom Wilson - Chairman, President & CEO

  • As it relates to preferred, just to be efficient that's a [bell], suspenders and alternative plan.

  • So, when we said we were going to do the $1 billion we knew we had additional share repurchase; we knew we had $1 billion at least of excess capital at the holding company.

  • We knew we would make money in 2012.

  • And -- but we didn't want there to be any doubt that we could buy that $1 billion back.

  • So we put in the authorization to do the preferred, and we'll do it if we think it makes sense.

  • And it depends on what earnings are, but we fully intend to buy back the $1 billion worth of stock.

  • Matthew Heimermann - Analyst

  • Okay.

  • Thank you for that.

  • And then just maybe if you could give us some supplementary information on Esurance and how your accounting go forward might contrast with the historical, that would be great too.

  • Tom Wilson - Chairman, President & CEO

  • Yes, we'll do that.

  • And we're going to figure out how to help you see what we see on Esurance this year.

  • Matthew Heimermann - Analyst

  • Okay.

  • Much appreciated.

  • Thank you.

  • Operator

  • Jay Gelb, Barclays Capital.

  • Jay Gelb - Analyst

  • Thanks; I had two questions.

  • First, can you give us your thoughts on marketing and advertising spending for 2012 and how that would compare to 2011?

  • And then, if we could get some insight on the impact of persistent low interest rates in the life insurance businesses.

  • With life currently running around that 8% return on equity for the full year, how much of a head wind will low rates be going forward?

  • Tom Wilson - Chairman, President & CEO

  • Let me take the first one.

  • Judy, maybe you can talk about reinvestment, and Matt, you can talk about it, because I think the numbers, Jay, are off a little bit.

  • If you look at, I think it's page 37 or 38, we've broken out the life insurance.

  • Allstate Financial' were turned into different buckets so the 8% is not a number that resonates with me.

  • That's what the deferred annuities are running at, but, the life insurance business is low, like 11% or something.

  • (multiple speakers) So you've got to look at the components of it.

  • In terms of marketing advertising, we expect to maintain our share of voice in the Allstate brand, and we expect to increase our share of voice in the Esurance brand.

  • And I think that's about where I would like to leave it since other people listen to the call.

  • And I don't want them to know sort of what kind of marketing we are doing.

  • Matt, do you guys want --?

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • I'll start and then Judy can follow up.

  • So I think Tom was referring to the breakdown we have now on page 39 of the investor's supp, which, Jay, shows the breakdown of operating income return on attributed equity.

  • So really, the low interest rate environment affects the life insurance very little.

  • It only affects some of the components of our universal life business with long-term guarantees.

  • And those products that are similar to that, it really doesn't impact the term business which is really the vast majority of what we're growing right now.

  • And if you look, even on the that breakdown under annuities, most of the work that we just described about the alternative investments on the payout annuity line is designed to prevent that low interest rate environment from taking that ROE down even further.

  • So really it's only leaving us with that deferred annuity block where we are making 8.7, and that's running off on a fairly predictable basis and we are managing the in-force crediting rates very aggressively there.

  • So, yes, it's a head wind on the work we are doing, but we don't think it's a long-term obstacle to it.

  • It just creates some more work for us and we have to get more creative in the way we manage the investment portfolio.

  • But as I said we feel pretty confident that with a change in the mix of business and growing the mortality and morbidity non-spread-related businesses, as well as the alternative kind of pension investment strategy for our long-term liabilities on the payout side, it leaves us with a manageable block to deal with to give some targeted, good return investment assets to.

  • And I'll let Judy follow up and talk a little bit more about that component.

  • Judy Greffin - EVP & CIO

  • So, as we said earlier on the call we have a fairly manageable reinvest for ALIC.

  • We've done a pretty good job of matching the assets to the liabilities, so when we look at those contract holder funds that are going to be running off, it pretty much lines up with the maturities that we have in the portfolio.

  • We still have a large portfolio that we are managing through a low rate environment, and we do several things to optimize that portfolio given the liabilities.

  • And Matt has talked about one with the payout annuities where we are recognizing that the liabilities are very long and we want to put an asset strategy against those types of liabilities that isn't necessarily as fixed income fixed income-oriented as it has been in the past.

  • Operator

  • Randy Binner, FBR.

  • Randy Binner - Analyst

  • Just a couple of follow-ups in the frequency area.

  • One is on auto.

  • One is on home.

  • On auto there was a question on pricing earlier, and auto accident frequency has been favorable for Allstate and I think some other auto insurers.

  • So is that something we should worry about from a pricing perspective and your ability to get price going forward?

  • Tom Wilson - Chairman, President & CEO

  • Randy, this is Tom.

  • If you look at our total frequency decline, you would have to look at it in two chunks, New York and Florida and then outside of New York and Florida.

  • The largest component of our overall decline is in those two first states which is what we've talked about one of the things we're doing to improve profitability.

  • It is down slightly in the other states but it's slightly.

  • And we don't see that as a problem in terms of having to reduce rates, nor does it look like -- it bounces around.

  • I mean the reason we give you all a range on combined ratio is frequency can move by a point in a year, and it's kind of -- sometimes it's weather, sometimes it's mileage, sometimes it's just things happen.

  • So, there is some variability around it but we feel okay about it.

  • Randy Binner - Analyst

  • Okay, that's helpful.

  • And then on the homeowner's side, the ex-cat frequency was up for the second quarter on a linked basis, and so it looks like a little bit higher trend.

  • Is there anything driving that or is that just kind of year-over-year comparison as to when the severity -- I'm sorry -- the frequency was lower?

  • Tom Wilson - Chairman, President & CEO

  • I would -- when you look at homeowner frequency, there are -- I would say no.

  • I think we feel like -- it varies by state.

  • Some states we don't have -- some states we have severe weather problems.

  • We've got to get more price for that.

  • Some places, we have hurricane exposure and we've got to make progress there.

  • Other states, we have absolutely no problems at all and we should be growing and we're not.

  • And then some states we have what I would call normal frequency and severity issues where we have some progress.

  • Matt and his team have segmented it into those four segments but we are managing them that way.

  • And so, I feel comfortable that the way in which we are approaching the business, any trends in those four categories get reflected in the prices in those states.

  • Maybe we could take one last question.

  • Operator

  • Adam Klauber, William Blair.

  • Adam Klauber - Analyst

  • We've talked a lot about the changes in the homeowner's line.

  • You've obviously done some really good work there.

  • What inning do you think you're in?

  • Is this a two-, three-, four-year process?

  • And I guess, where are we at right now?

  • Tom Wilson - Chairman, President & CEO

  • Some of my compatriots like to predict innings.

  • I've always felt that's a bad thing because I can't predict the future.

  • I would tell you as you look back over the last three years we made a tremendous amount of progress and we accelerated that progress I believe last year, and particularly not necessarily on price but on the other things we will do.

  • The next inning for us, which will be an important one, is launching a new product called House and Home, which will deal with roof losses.

  • So when you look at all the work we've done it's working with our existing contracts and raising prices trying to get the risk management right.

  • And we are good at that and we've made a lot of -- we've had a lot of learnings over the last few years.

  • And I feel like that game will continue to play out.

  • The next -- I don't know if it's an inning but the next thing we have to successfully accomplish is rolling out House and Home and Matt and Mark are working on that.

  • What that does is, it deals with roofs differently.

  • So one of the big losses in severe weather are roofs.

  • So, people just don't get their roofs fixed, and then a hailstorm comes and we replace a $20,000 roof when we're getting $1000 from the customer, and it's obviously not a good trade.

  • And so if the roof is a year old, it might have no damage to it and $900 is the right price.

  • If the roof is 20 years old, then maybe we should be charging $2000 or $3000.

  • So this new product gives us the opportunity to deal with roofs differently.

  • That's really the next game.

  • And that -- we'll need to successfully accomplish that to get to our 13% return on equity by 2014.

  • Matt or Mark, do you guys --?

  • Matt Winter - Sr. EVP, Ins. Ops and President & CEO, Allstate Financial

  • The only thing I would add -- the other piece of that, as Tom mentioned at the beginning, is the decision on a granular level about selective brokering of other homeowner products in there.

  • Because as we've now characterized the states into these categories of PML, PML and severe weather and our ability to grow and successfully manufacture products for those states, we'll make decisions about whether to offer House and Home or whether to offer a brokered product in there.

  • So our agents have a homeowners product to offer their clients, and we have the risk profile that we want as a company in the homeowner's area.

  • Tom Wilson - Chairman, President & CEO

  • Okay.

  • Thank you all very much.

  • We'll talk to you next quarter.

  • Operator

  • Ladies and gentlemen, thank you for participating in today's conference.

  • This concludes the program.

  • You may now disconnect.

  • Good day.