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Operator
Good morning.
My name is Christy, and I will be your conference operator today.
At this time, I would like to welcome everyone to the second quarter earnings conference call.
All lines have been placed on mute to prevent any background noise.
After the speakers' remarks, there will be a question-and-answer session.
(OPERATOR INSTRUCTIONS).
Thank you.
I will now turn today's conference over to Mr.
Tim Jerzyk, Senior Vice President of Investor Relations and Treasurer.
Tim Jerzyk - SVP of IR & Treasurer
Thank you, Christy.
Good morning, everyone.
Thanks for joining us.
This call is being recorded and will be available for playback.
We are broadcasting the conference call via our website at www.yum.com.
Please be advised that if you ask a question, it will be included in both our live conference and in any future use of the recording.
I would also like to advise, this conference call includes forward-looking statements that reflect management's expectations based on currently available data.
Our actual results are subject to future events and uncertainties.
The information in this conference call related to projections or other forward-looking statements may be relied on subject to our Safe Harbor Statement included in the earnings release last night, and may continue to be used while the caller remains in the active portion of the Company's website at www.yum.com.
In addition, we would like you to please be aware of two upcoming Yum!
investor events.
First, September 22 and 23 this year, we will host our fourth annual China investor conference in Shanghai.
Please notify us if you plan to attend as soon as you can and if you do plan to attend, you need to make plans now to obtain your official visa.
We would love to have all of you attend.
It will be a great event.
Secondly, Tuesday, October 7, third quarter earnings will be released.
Those are the two key dates I had for us.
Today on our call, you will hear from David Novak, Chairman and CEO, and Rick Carucci, our CFO.
Following remarks from both, we will take your questions.
Now, I will turn the call over to David Novak.
David Novak - Chairman and CEO
Thank you, Tim, and good morning, everyone.
Last night, we released our second quarter earnings and I'm pleased to report we posted solid second quarter EPS growth of 16%, excluding special items, and confidently raised our full-year EPS growth forecast to 12%, continuing to build our track record of consistent performance year-after-year.
As you may know, I like to say that Yum!
is not your ordinary restaurant company.
We have had seven straight years of building more than 1,000 international units per year, making us consistently one of the largest global retailers.
We are a truly global growth company with well over 50% of our profits coming from overseas, and that's largely franchisee-driven.
We expect to report nearly $1.5 billion of franchise fees this year.
KFC, Pizza Hut, and Taco Bell, our key brands, are each leaders in their respective categories.
With this tremendous diversity in brands and geography, we have the ability to weather tough times and unexpected events like we've had in the past, and 2008 should be no exception.
Our success continues to be driven by our two sizeable high-return international businesses, China and YRI which is Yum!
Restaurants International.
Our rapid growth China division had profit growth of 38% this quarter and YRI, our broad-based primarily franchised international business, grew profit by 18%.
Importantly, these results were built on top of strong year-ago performances, a testament to the strength and growing power of our brands in the 100-plus countries in which we operate.
In the U.S., we saw profit decline in the quarter versus prior-year as we whether record-breaking commodity inflation.
For the longer term, I'm pleased with the progress we are making on improving our brands positions, increasing consumer relevance, and growing sales with system same-store-sales up 2% this quarter.
That's our fourth straight quarter of growth in this challenging environment.
With the strength of the momentum we have in our China and YRI businesses, an improving picture for the U.S., we are confident of continued growth overall for Yum!
and its shareholders in 2008 which is why we are raising our 2008 earnings per share forecast a second time this year, reaffirming our annual commit to deliver EPS growth of at least 10% year-after-year.
We now expect to generate $1.89 per share or 12% growth, excluding special items.
This is a $0.02 increase versus our previous guidance provided in our first quarter earnings release.
This will be our seventh straight year of meeting and exceeding this annual EPS growth commitment.
Next, let me cover each of our businesses in the context of our four key growth strategies.
Number one, build leading brands in China and every significant category.
Number two, drive aggressive international expansion and build strong brands everywhere.
Three, dramatically improve U.S.
brand positions, consistency, and returns.
And number four, drive industry-leading long-term shareholder and franchisee value.
I will start with China where we continue to build and fortify our strong foundation in every significant restaurant category which we expect will provide years of consistent growth in the future.
Mainly in China continues to hit the ball out of the park with same-store-sales growth of 14%, topping our spectacular first quarter performance.
Importantly for the long-term development of our business in China, we continued very strong unit growth of 20% or nearly 100 new units.
Putting into perspective our position, we expect to reach 3,000 restaurants on the ground in more than 500 cities in this mega market by the end of the year.
This is a phenomenal result, and speaks to the power of our superior brand equity and maniacal execution in China.
Our KFC team is leading the way on the development and implementation of sales growth initiatives including new proteins like fish, daypart expansion through delivery, and the continued expansion of our breakfast menu.
KFC pipeline is definitely full of exciting new products we rolled outer in the first half of the year, such as our new shrimp sandwich as well as others coming in the second half.
Our Pizza Hut casual dining concept is the undisputed leader in mainland China western casual dining category with over 380 units.
We expect to end the year with over 400 units, up over 50 new units versus the prior year.
Pizza Hut casual dining is also working on building sales growth initiatives, including the tea time daypart and is upgrading its menu approach to add quality variety with menu updates targeted every six months.
Our exciting new growth brand, Pizza Hut home service, also continues to perform well.
By year end, we expect to add over 20 new units, bringing our total to about 80 in over ten cities.
Home service is a rapidly emerging growth area of the mainland China restaurant industry and we are working to capitalize on this opportunity with a business model geared specifically for that at-home occasion.
And finally, we continue to make great progress on our emerging growth brand, East Dawning, our Chinese fast food concept which now has 14 units.
We continue to expand in Shanghai and have also opened in Beijing with our newest location in Beijing's international airport just in time for the Olympics.
We expect to open three new units in Beijing during 2008 as we build what we expect will be China's number one Chinese fast-food brand.
For those of you who have followed our success over the years in China, you know we have a huge strategic advantage and great headstart with our stable and experienced management team in Shanghai, our expansive state-of-the-art distribution system, our dedicated manufacturing capabilities, and our large scale development team; all of which combined have produced results that are unmatched by any company in mainland China and gives us confidence in our long-term vision to build leading brands in every significant restaurant category.
Finally, I've been inspired by the spirit and soul of the Chinese people as they responded so bravely and humanely to the earthquake in May.
Our team members, along with the entire country, have worked 24/7 and volunteered both time and resources to support the recovery effort.
Fortunately, the restaurants that were affected by this disaster have been reopened and most importantly, none of our team members were hurt during the earthquake.
We saw the initial impact on consumer spending, but as you've seen from our earnings report, the business rebounded quickly and had outstanding performance.
The people in China have clearly faced a number of challenging natural disasters this year, and are obviously now preparing for the Olympic games.
We expect the entire world to be impressed by the growth of this country and the heart of their people.
Next on to YRI, where we are driving aggressive international expansion and building strong brands everywhere.
Now as I noted earlier, YRI had another really good quarter with profit growth of 18%, fueled by 15% growth in system sales.
Importantly, YRI continues to build on strong performances each year and this quarter is another great example of the consistent broad-based growth this business can produce.
The key driver underlying YRI's profit growth is the worldwide development capability of our 700-plus franchisees in over 100 countries.
We opened over 150 new restaurants in the second quarter and year-to-date, we are ahead of last year's record pace, well on our way to another record this year.
YRI same-store-sales growth in the second quarter was an impressive 4% growth, lapping the strong 5% growth a year ago.
This performance is especially strong given the pace of our new unit development, and speaks to our strong unit economic model and the pull we get from franchisees to invest further in our brands.
As a result of our development and same-store-sales growth, our system sales grew by 8% excluding foreign currency benefit.
Our franchise business units around the globe were a key factor in this performance with the Middle East up 27%, South Africa up 19%, Europe up 16%, the Caribbean up 15%, and Asia up 7%.
All excluding foreign currency impact.
YRI is continuing to build on a strong competitive position; planning for future growth with three key strategies, development of emerging mega markets, building new and permanent sales growth initiatives, and adding new brands to their portfolio.
In key emerging markets like India and Russia, we have over 150 units each.
And Vietnam is now closing in on 50 units in a country with 85 million people with China-like economics, a country where key U.S.
competition is yet to even build a single unit.
And Brazil, we found a strong partner who has the know how to operate well in the country and is excited about expanding KFC in Brazil with nearly 200 million people to go after.
Importantly around the world, our franchisees are as excited as we are about the future growth of our brands as we continue to develop in both new and existing markets.
In various markets around the world, YRI is also testing and building new sales growth initiatives and seeing encouraging results with the potential for these ideas to take our brands to even higher sales levels.
Our KFC breakfast program in Asia and the United Kingdom, testing fish at KFC in the Middle East and the Caribbean, new drink innovation, beverage innovation in Australia, Pizza Hut tea time in Indonesia, marketing the Pizza Hut enhanced dine-in experience in Hong Kong; these are all just to basically represent a brief list of the flavor of the range of ideas we are working on, as well as a geographical breadth of our business and how we leverage that to our benefit as we develop sales growth initiatives.
YRI also continues to make progress on expanding our existing brand portfolio.
We are growing Taco Bell in already successful markets like Costa Rica and Guatemala, and our new entry markets like Mexico, and in the next 12 months, Spain, India, and United Arab Emirates.
PHD, our new delivery focus brand, is now in eight countries and seeing encouraging results as we test and prove out this pizza delivery concept with economic dine -- designed specifically to compete effectively in the delivery at-home occasion.
To summarize, we are pleased with the momentum of YRI's business as we well exceed our annual at least 5% growth target for system sales on a local currency basis, and open well over 750 new restaurants, and exceed our annual commitment of at least 10% profit growth for that division.
Turning to the U.S., where our strategy is to radically improve our brand position and returns through new major sales growth initiatives, product innovation, and meaningful differentiation versus our competition, we generated second quarter system same-store-sales growth of 2%, our fourth consecutive quarter of growth.
Profit was down 12%, primarily as a result of substantial commodity inflation and an under-performing KFC business.
As we go forward, we have laser-like focus on better leveraging our substantial U.S.
restaurant asset base with sales and growth initiatives in five areas; more options for consumers cross our menus, more contemporary beverage options and unique desserts, expanded day parts, broader protein offerings, and contemporizing our assets.
We are confident that we are taking the right choices and write steps to lead to us stronger brand positioning, higher returns, and consistent growth performance to unlock the value inherent in our 18,000 U.S.
stores.
Our business in the U.S.
is a tale of two cities.
Taco Bell and Pizza Hut are both having very good years while KFC continues to struggle.
More importantly, we are pleased that all three are making progress on our long-term strategies for sustainable growth.
KFC, quite simply, just has more ground to cover.
Now, let's briefly review the progress we've made thus far at each of our leading brands.
The Taco Bell brand is as strong as ever with the introduction of Why Pay More, our new value-oriented menu, and the Frutista Freeze, our new beverage line.
We've been happily surprised by the extent of our success in this tough environment as both have exceeded our expectations upon national launch.
Why Pay More is resonating with customers in today's economic environment.
And where else can you find a menu with $0.79, $0.89, and $0.99 price points, and the great selection we have?
Our $0.89 cheesy double beef burrito has 38% more food and 30% more beef than McDonald's $0.99 double cheeseburger; and so our customers realize it truly is a great value.
Our Frutista Freeze drinks are simply great products, differentiated with real natural fruit that gives us a unique edge and helps drive transactions throughout the day.
Look for more news in the future to build on the success of both Why Pay More and Frutista Freeze.
Also note that we will undergo more testing of our great taste and less fat and calories line of products called Fresco at breakfast and -- we'll do that as well as test breakfast and premium proteins in possible areas like fish and chicken.
As we build these successful sales layers, we plan to accelerate our development of Taco Bell in the U.S.
Remember that Taco Bell has a little over 5,000 units versus McDonald's 14,000 units within the U.S.
And we'll have net new unit growth this year at Taco Bell.
We think Taco Bell can be a Mexican-inspired concept that grows towards the scale of McDonald's over the long-term.
In summary, Taco Bell is doing all the right things to build the business profitably, adding significant sales growth layers and generating profit growth in 2008.
I really appreciate the aggressive focus of our team and we are on track for great things in the future.
As I've said, Pizza Hut is also having a very good year and clearly outperforming its competitors.
That's because we are reinventing the brand and delivery category as we drive aggressively against our vision of the Pizza Hut brand providing America with pizza, pasta, and chicken, expanding beyond the pizza category into home meal replacement.
Tuscany Pasta, our exciting new premium pasta line launched earlier this year is off to a roaring start and exceeding our expectations.
We believe this is one of Pizza Hut's very best and one of its most important product launches in its 50-year history.
We launched with two pasta options, Cheesy Chicken Alfredo and Meaty Marinara, as our two core products.
And we've seen families looking for an alternative, yet affordable break, from kitchen duty choose our Tuscany Pasta and really enjoy it.
It is receiving great reviews from food critics for both its taste and value.
Remember, it's three pounds of pasta for $11.99.
That's value.
We are optimistic this will be an important sales layer for Pizza Hut, and our long-term bowl goal is to make it as big as pizza.
We are thinking about pasta as a major new avenue to grow our business down the line.
An important consumer barrier for Pizza Hut in the past has been everyday value.
We believe that this year we have begun to make important steps to solve this issue for both families and individuals through Pizza Mia and the P'Zone.
Our Pizza Mia is great for groups that want a lot of pizza, the multiple pizza occasion for a low price, $5 per pizza, and it's a great tasting pizza to boot.
P'Zone is a great value for individuals, weighing in at over one pound -- not the individuals weighing in at over a pound, but the P'Zone weighing in at over a pound for a price point of $5.99.
I would like to see that one-pound individual.
We expect to add even more options to each of these sales growth layers in the near future.
Our pipeline is full of new ways to grow both pasta and our value propositions.
Longer-term, we are beginning to gain solid momentum with the roll-out of WingStreet at Pizza Hut with nearly 400 units converted year-to-date in over 1500 total units.
WingStreet provides a great breaded line of flavored chicken wings and protein variety to our menu.
The franchisees are now fully behind the roll-out of WingStreet, and were well on our way to bringing WingStreet to the national launch as an important sub-brand of Pizza Hut.
We expect to be in position to advertise America's largest wing brand on national TV in the fourth quarter of 2009.
In summary for Pizza Hut, our new permanent sales layer approach is proving successful, and we remain confident of our ability to grow the Pizza Hut brand in the U.S.
in a very challenging category, and transform it into a much broader home meal replacement business.
Believe me, the team has a great vision and is making great progress at executing it.
Now our U.S.
KFC business is our only major soft spot in the world, and had a challenging quarter with the decline in sales.
While sales were weak, we believe we have the right strategies to turn this brand around as we reinforce the heritage of our traditional, delicious fried chicken and bring on products like the new range of Kentucky-grilled chicken products current in test.
The strategy is to move beyond fried chicken and offer chicken in more contemporary portable forms; chicken any way you want it.
We are in the very early stages of this work, but we're right on track.
Now as you may have read, Greg Detrick is retiring from KFC, as President of KFC, and will be actually retiring at the end of the year to pursue other interests.
And I can't tell you how pleased I am to be able to showcase the global strength of Yum!'s bench of capable management talent with the appointment of Roger Eaton as KFC's new President.
Roger brings tremendous experience leading our business, including seven years running our KFC business in Australia where he delivered consistent same-store-sales growth in a highly competitive, highly penetrated market.
You may know, he most recently served as Yum!'s Chief Operating and Development Officer.
Roger is a great leader and has hit the ground running.
He's already driving initiatives and leveraging successes we have had in other markets around the globe, and the franchisees are very excited to have him at the helm.
In summary, while this year's performance at KFC is lagging our other brands, the KFC turnaround is underway.
We have the right strategies and know what we need to do.
We are laying an important long-term foundation for the future success of KFC, have significant testing underway right now, and expect to deliver much better results in 2009.
To wrap up the U.S.
business, given the macro environment in 2008, Taco Bell is clearly our best positioned U.S.
brand with its value leadership in the industry and its entry level QSR pricing for the individual eating occasion.
Pizza Hut is having a very good year and making great progress with new permanent sales layers in value, pasta, and chicken.
KFC will continue to test Kentucky-grilled chicken during the balance of 2008 in preparation for the planned national launch in the first half of 2009.
Most importantly, we are making steady progress in developing a broader range of customer options across all of our U.S.
brands which we believe will strengthen our brand-positioning and lead to more consistent growth performance.
Finally, we are driving even more urgency around operations and executing to our standards.
We know we can run much better restaurants, and provide much more consistent quality and service that we know our customers expect.
Our final growth strategy is to drive industry-leading, long-term shareholder and franchisee value.
The good news is is that we are already a leader in returns, not only among restaurants companies, but among large cap, global consumer companies as well.
On an after tax basis, our return on invested capital is 18% so we are starting from a position of real strength.
The fact is that Yum!
Brands is an incredible cash machine with each of our three businesses generating free cash flow, effectively funding their own capital investments.
As this capital is deployed to high-return opportunities, for example, new restaurants in China where the cash payback has been only two years, we expect our total returns to remain strong.
These returns will improve further as we continue to refranchise restaurants in the U.S.
and at Yum!
Restaurants International, and build our major sales growth initiatives to better utilize our restaurant assets.
With our strong cash flow and balance sheet, we remain committed to returning $2 billion to the shareholders in 2008 through share buybacks and our significant dividend program.
We've already returned $1.1 billion in the first half of the year.
We are proud of the fact that we are one of the few companies that can make significant capital investments for growth year-after-year, and make great investments in large-scale share buybacks while adding shareholder value, and pay a meaningful dividend, and deliver double-digit EPS growth.
Our commitment is to continue this tradition of rewarding our shareholders with superior returns.
Before I wrap up, I would like to share with you a brief perspective into how we are planning and preparing for 2009 as we look at continuing to build our track record of consistent growth in what may remain a very challenging global economic environment.
First the Yum!
global development machine will deliver over 1600 new units this year which we expect will provide incremental sales and profit growth in 2009.
As well, we have a strong pipeline of new sites that we expect will deliver a similar number of new units in 2009.
Second, you will see us continue to reinforce and introduce meaningful value-oriented sales initiatives into each of our businesses, like the Why Pay More menu at Taco Bell or P'Zone at Pizza Hut which we believe will provide real value to our customers in these challenging economic times.
At the same time, we are leveraging our extensive know-how or menu mix management which allows us to us take pricing in this high inflation environment on our premium products.
Third, we are adding relevant new products for our customers, including the Frutista Freeze, Tuscany Pasta, and others and we are confident in our pipeline of new products for 2009.
We will continue to expand our the new Taco Bell Frutista Freeze beverage line and the new Tuscany's line of pastas at Pizza Hut.
Watch for more product excitement around these new product lines later this year, and get ready for the launch of Kentucky-grilled chicken in 2009 as well as the expansion of beverages, breakfast, and multiple proteins in many parts of the globe.
Finally, as you would expect in any well-managed company, we are concentrating on aggressive G&A management and careful investment of resources around these activities that drive growth.
We are proactively pursuing productivity gains as we pursue major initiatives in our business.
We believe that all these will help us achieve the consistent financial performance our shareholders expect from Yum!
in 2009 and fuel the growth machine that is Yum!
Brands, a performer that consistently delivers at least 10% earnings per share growth every single year.
That's our goal.
We've done it in the past, and we fully expected to do it in the future.
Now, I'll hand it over to Rick Carucci, our CFO, for more on the financial performance.
Rick?
Rick Carucci - CFO
Thank you, David, and good morning, everyone.
In this section of our call, I'm going to comment on four items -- first, Yum!'s second quarter results; second, a brief update of our U.S.
refranchising program; third, our current full-year outlook for 2008; and, fourth, a perspective on 2009.
Starting with our second quarter results, I'd like to once more highlight two foundations of Yum!'s financial story, our consistency of our overall results, and our global growth.
First, our second quarter and first half results demonstrate that we were well on our way for the seventh straight year to meeting our annual commitment to deliver EPS growth of at least 10%.
I am personally very proud of this consistent financial performance.
Second, we continue to expand our business around the world, opening 265 new units outside the U.S.
in the second quarter.
That's equivalent to three new restaurants every day.
Both our China and YRI businesses are on pace to match or exceed last year's record development.
Based on this performance, we are increasing our 2008 international development guidance from 1200 to 1300 units.
Consistent and significant unit growth continues to be a critical component of our global growth story each year.
Now, I'd like to comment on the second quarter results of our three key businesses.
First, our China division had another impressive quarter.
Top line growth was led by exceptionally strong same-store-sales growth of 14%, in addition to continued 20% unit growth in mainland China.
On the cost side, we remain challenged by the inflationary environment in mainland China driven by commodities.
This resulted in an expected one point decline in restaurant margin.
Overall, our strong top line performance generated extremely strong profit growth of 26% versus last year.
That's excluding a substantial foreign currency benefit.
Importantly, this profit growth was achieved while we continued to make P&L investments in our future growth engine, Pizza Hut home service and East Dawning.
As would you expect, we are very focused on our restaurant margins as we work to continue our strong performance and we expect a full-year margin of about 20% in our mainland China business.
We are pleased we could maintain this type of margin performance in this highly inflationary environment while at the same time, continuing our record pace of development.
Importantly, our new stores continue to perform well with our overall mainland China margin at 20% and our cash margins exceeding 25%.
We are particularly pleased by our new store performance in tier three and tier four cities which generate positive margins in the first year and pay back our investment in two years.
Yum!
Restaurants International delivered another strong quarter.
Profits were up 9% on a constant currency basis, lapping 11% growth in 2007.
These results are even more impressive when you consider the loss of a VAT tax exception in our Mexico business which alone was an 11-point negative impact on growth.
Clearly, YRI has outperformed in the first half versus our incoming expectations.
Importantly, like China, YRI also generated strong top line performance with 4% same-store-sales growth and 4% net unit growth.
Additionally, due to the favorable impact of foreign currency conversion, we realized a profit upside of $9 million in the quarter.
Ultimately, it is our established presence in a multitude of growing markets, coupled with our franchise business model that make YRI a crucial part of Yum!'s overall growth story.
U.S.
profit results declined 12% in the second quarter, driven by a continuation of significant commodity inflation, weak sales and profit growth at KFC, and as anticipated, lapping insurance favorability from 2007.
Importantly, our same-store-sales growth of 2% for the system and 4% for Company restaurants in quarter two, was in line with our full-year target.
However, this level of sales could not offset the impact of record-level commodity inflation.
Quarter two commodity inflation of $30 million is a level we have not seen in one quarter, and would usually represent what we typically see in a full year.
In our first quarter earnings call, we shared with you that we would be lapping insurance favorability from quarter two 2007.
Lapping this favorability in 2008 negatively impacted our U.S.
operating profit growth by $18 million.
Therefore, most of our second quarter profit downside in the U.S.
or $18 million of the total $23 million was due to this insurance lapping issue.
On the financial side, Yum!'s second quarter results benefited from a lower effective tax rate and a lower average shares outstanding.
Higher interest expense partially offset these positives as we expected.
Now, let's go to a brief update on U.S.
refranchising.
In December last year, we announced our intention to reduce our U.S.
ownership to below 10% by the end of 2010.
After refranchising 159 units in the second quarter, our year-to-date total now stands at 179 units.
We are comfortable we will be able to refranchise at least 500 stores for the full year, given the solid deal pipeline we have in the balance of this year.
Thus far in the third quarter, we have already refranchised an additional 90 units.
Obviously, the credit market conditions have affected refranchising efforts and as a result, the credit markets have increased their equity requirements for the buyer.
Additionally, lenders have intensified their review process which has added time to complete certain larger transactions.
In this environment, therefore, it has become more difficult to complete larger deals, so we expect our transactions this year to be skewed towards smaller deals.
Our strategy continues to be to find the best franchise partners who will drive business for the long-term and at the same time, realize fair value for our assets.
We will not compromise either one of these objectives.
Our goal remains to potentially surpass 90% franchise ownership by 2010.
This refranchising will result in positive benefits to U.S.
restaurant margin, positive benefits to operating margins and Yum!
ROIC, as well as less demand for capital from our U.S.
business.
With the first half now completed, let's quickly cover our 2008 full-year outlook.
As David already mentioned, on the back of our strong first half, we have raised our full-year EPS growth forecast to $1.95 on a reported basis or $1.89 when we exclude special items.
This forecast assumes the following; over-performance by our China and YRI divisions when compared to the long-term operating profit growth targets of 20% and 10%, respectively.
This over-performance reflects very strong year-to-date results, substantial four-ex benefits, above target same-store-sales growth, and continued strong unit development.
These items more than offset a one-point decline in restaurant margin for both our China and YRI businesses.
For the balance of the year, I would like to highlight YRI's Q3 and Q4 profit growth rates.
In the third quarter, we expect YRI will be below our first half profit growth rate as they lap strong year-ago performance.
In the fourth quarter, we expect the growth rate to return to the normal range of our annual guidance.
Also, while we expect China to meet or exceed our full-year profit growth targets, we cannot expect mid-teen same-store-sales growth and 30% to 40% profit growth to continue.
Our forecast for 2008 also assumes under-performance by our U.S.
business when compared to its long-term operating profit growth target of 5%.
We now expect a decline in full-year U.S.
profits based on weakness in the first half performance.
We also expect record U.S.
commodity inflation of over $100 million for the year, well up from our original forecast of $55 million.
We expect our U.S.
profit performance to improve in the second half of the year as our pricing actions will begin to catch up with commodity inflation.
For the full year, we expect Company same-store-sales growth of 3% which is at the high-end of our target range.
On the financial side, we expect a significant benefit from our share buy-backs, leading to an approximate 8% reduction in our average shares outstanding.
At this point, we expect the full-year effective tax rate of about 26% which is lower than our previous expected range of 28% to 30%.
This is based on strong year-to-date performance versus our earlier expectations.
As we have mentioned before, you should not be surprised to see continued volatility quarter-to-quarter in our effective tax rate.
Finally, it is also challenging to forecast the timing of special items related to the U.S.
refranchising program and the U.S.
business transformation.
For example, it is difficult to pinpoint whether a particular refranchising transaction or particular charge will occur in quarter four of this year or quarter one of next year.
We have provided our best thoughts on what to expect balance-of-year and our full-year guidance which is included in a link to our website in our earnings release last night.
Before I wrap up, I would like to talk about our perspective on 2009.
Given that commodity inflation is running at levels we've not seen in many years, and given that there are concerns about a potential slow down in the U.S.
and global economies, I think it's especially important to step back and review what makes the Yum!
growth model so unique and put the economic concerns into context for our business.
Doing so, should make all of us shareholders confident in our ability to continue to our track record of growth in 2009.
Let me explain why.
First, we take great pride in our consistent financial performance.
We have a track record of six straight years of meeting and exceeding our 10% EPS growth target.
We fully expect 2008 to be year seven, and our team is very determined to extend this record given the underlying power of having a global portfolio.
Second, unit development is a great foundation for future growth.
As the largest international retail developer, we have a consistent track record of delivering over 1,000 international units per year through highly capable teams and franchise partners.
At the same time, we have immense future opportunities.
As I showed at our May investor conference in Louisville, we have 60 restaurants per million people in our well-developed U.S.
business.
While in China and YRI, we have less than three restaurants per million people.
So clearly, we have a long runway for growth.
For 2008, we are well on our way to match last year's record development and we have a strong pipeline for 2009.
Importantly, our international development generates high returns with primarily franchise development from YRI and strong cash-on-cash returns from China.
Third, we believe our brands are well-positioned in all of our businesses.
In China, the team has delivered their outstanding track record over the years, despite obstacles they have faced.
In 2008 as an example, we will meet or exceed our profit targets despite unusually high commodity inflation.
We have been able to pass on strategically targeted price increases while maintaining transaction growth.
We approach 2009 with confidence as we expect to leverage our outstanding team of well-regarded brands in China and our strategic advantages in development and distribution.
At YRI, our business is very geographically diversified and because it is largely franchised, demands little capital and provides relatively predictable revenue.
We have strong overall unit development momentum and as you heard from David earlier, we are continuing to make good progress in emerging markets like Russia, India, Brazil, and Vietnam.
Given its characteristics, YRI is a highly enviable business and is poised to continue its track record of growth into 2009 and beyond.
For the U.S.
in 2009, although we don't know how the economy will play out, we will plan to win assuming the macros will make 2009 another tough year.
We are excited about the progress we are making on our major sales growth initiatives, and we expect to end 2008 with sales and profit momentum.
We expect to bring our A-game to deliver value-oriented initiatives and deliver a pipeline of premium products to best manage our menu mix.
One clear example of doing this in 2008 was Taco Bells simultaneous launch of the Why Pay More menu and the new premium Frutista beverage line.
In 2009, we will also be diligent in our approach to executing targeted price increases as prices are universally going up in restaurants and grocery stores.
Finally, we will manage our costs aggressively, and we will proactively reduce our G&A spending for 2009.
Yum!
overall is a very well-capitalized company with a strong balance sheet and significant cash flow.
This provides us with the flexibility we need to manage our business and doesn't inhibit our growth in any way.
Therefore, we believe we have the business model to succeed in most environments and that we are very well-positioned to successfully deliver growth in 2009.
So to wrap up, we are very pleased with our overall second quarter and first half results.
We expect 2008 and 2009 to be successful years as we generate consistent financial performance, impressive global growth, strong free cash flow, and substantial returns to shareholders.
Back to you, David.
David Novak - Chairman and CEO
Thanks, Rick.
I think that's a good summary of why we always have stated that Yum!
Brands is not your average restaurant company.
With that, why don't we open it up for questions and answers, and we look forward to talking to you.
Operator
(OPERATOR INSTRUCTIONS).
Your first question comes from the line of Joe Buckley of Banc of America.
Joe Buckley - Analyst
Thank you.
I have a couple of questions.
Rick, first just to follow up on your 2009 comments, you talked about growth but I didn't hear you mention the at least 10% EPS growth.
Is that what you're thinking for 2009 at this point?
Or are you trying to signal something else?
Rick Carucci - CFO
Our target remains always at least 10% growth, and 2009 is no exception.
Joe Buckley - Analyst
Okay.
Thanks for that clarification.
Secondly, just on the second half, I know you talked about YRI and it sounds like the third quarter expectations are lower.
You expect fourth quarter back to normal.
As I look at last year's quarters, yes, third quarter was good but it wasn't off the charts in my view.
Could you talk a little bit more about why the second half expectations for YRI are slowing?
Maybe specifically, talk about the UK if there's any issues or implications in the U.K.
around that guidance?
Tim Jerzyk - SVP of IR & Treasurer
First of all, I believe, Joe -- this is Tim.
Our last -- for YRI, I believe for last year is I think 14, plus 14 and then I think plus 3 in Q4.
The lapse are pretty significantly different.
We wanted to make sure that we pointed that out to you.
And also, you have the continuing challenge of the elimination of the VAT exemption in Mexico.
If you go back to what Rick said in Q2, that was about an 11-point impact in terms of our year-over-year growth.
If you take that into account, YRI was actually up like 20-points on a constant currency basis in Q2 which is clearly above their performance.
Essentially what we are talking about for the second half is YRI -- we are just expecting them to get back to what is more so their normal run rate with the VAT exemption included as a negative factor.
As far as the U.K., we've had -- we don't have any particular factors driving that in terms of the second half.
The U.K.
overall has been a modest performer for us.
Pizza Hut U.K.
has been down slightly which is a continuation of the trends.
And KFC U.K.
has been slightly positive which is pretty much a continuation of their trends as well.
We don't foresee those trends going forward to change all that much.
It's a little bit of a slower market for us, but not dramatically.
Joe Buckley - Analyst
Okay.
Thank you.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Joe.
Christy, next question, please.
Operator
Your next question comes from the line of Steve West of Stifel Nicolaus.
Steve West - Analyst
Hey, guys.
Just a couple quick questions on China.
When we look at the China margins, I know we have a lot of inflation pressures.
We've seen margins eroding for the last -- probably about four or five quarters or so and now actually accelerating.
Are you -- how have you guys been really able to stabilize or improve the margins as we go forward?
Almost seems like we are in the early stages of the classic growth story where we have the boom on the top line, margins are going -- margins start contracting here.
Is this what we are seeing the early stages of this?
And second question on that is, what kind of impact do you think will happen post-Olympics in China?
Do you guys anticipate a consumer hangover from that?
Thanks.
Rick Carucci - CFO
Why don't I take the margin question.
I will also give my perspective on the Olympics, and David may want to chime in after I give those comments.
Regarding the margins, there's only been one issue regarding China margins and that really was the large increase in chicken pricing that occurred late last year.
When that occurred, and it was in the area of over 30% price increase, we had decisions to make on pricing.
And what we did in the third quarter is we priced fairly significant, it was about a six percentage point increase in pricing which didn't cover all of that inflation because we expected prices to come back down.
We've been fortunate enough is that the sales remained terrifically strong through the fourth quarter, first quarter, and second quarter.
That's how we've been able to generate such huge profit increases.
We've been able to get the profit increases without having to price all the way to that high chicken cost thing.
Now, the chicken prices have been a little sticky.
We were hoping they'd come down a little bit quicker.
We still expect them to come down somewhat in the fourth quarter this year.
And obviously, if chicken prices stay high, we have shown our ability to price up.
We've been very confident about China margins, Steve, in the long-term.
We are going to end this year with about 20% margins in mainland China.
I see no reason why we should expect that trend to change going forward.
David Novak - Chairman and CEO
The other thing I think, Steve, keep in mind is that obviously there's global inflation in commodities, but there was a significant shock to that market because of the pork situation as the number one protein in that market.
There was a significant reduction in the pork supply mid to late last year because of that blue-ear disease.
Those are not regular recurring kinds of things, and the market is still recovering from that.
Rick Carucci - CFO
Regarding the Olympics, for us as a retailer I never looked at the Olympics as a big event.
We've got a few hundred units in Beijing and we've got 3,000 units by the end of this year in mainland China in 500 cities.
I never looked at a two-week event as being a big deal to our business.
The one thing we have seen on consumer sentiment is we did see a little bit of a pull back with the earthquake.
And obviously, as David talked about, that was a huge tragedy the the country there.
That's been the only impact that we've seen regarding that.
But we still expect 2008 to be a great year overall for China given the great growth rate.
We've seen, and as I mentioned before , we expect to end the year with 20% margin.
Also just in that same regards to special events, you have the Olympics this year but also, if you are in Shanghai -- obviously, I think the largest city in China, they are very excited and getting ready for the world event in 2010.
There is a series of things going on in China, and I don't view it as necessarily a
David Novak - Chairman and CEO
We just look at China like we continue to look at China, nothing's changed.
We just had an unbelievable quarter.
One of the best that anyone could ever expect out of any business.
Same-store sales up 14%.
We grew.
We had 100 units; 14% same-store-sales growth.
We've got the ability to take price -- have taken price.
We are growing same-store sales, and new units, and transactions.
I think you've got a pretty strong business here that we are in the first inning of a nine inning ballgame.
We are going to have ups and downs, and deal with certain things certain years, but the good news here is that we are going to have more KFCs in China than we think McDonald's has in the U.S.
someday if things continuing to go how they're going.
We have going to have more casual dining outlets in China with Pizza Hut casual dining than the leading casual dining chain here.
We think we'll have more delivery units longer term.
We are developing East Dawning.
I don't know how anybody could look at what's going on in our China businesses without saying that we have one of the greatest retail businesses in the world.
Period.
That's how we are looking at it.
It's all full speed ahead.
We feel very confident of our 20% profit growth model as we go forward in China and that's what obviously, makes us a very attractive company.
There aren't too many companies that have that kind of business that is basically on the ground floor.
Remember, we have two-year cash-on-cash returns on this business.
And remember a couple of years ago, we had a short-term hit where our sales went down 20% and our margins stayed in that 18% range.
And that was for a six-month period of time.
We've got a very well-operated business in a country that is growing like crazy where we have the leading consumer brands in our category.
To me, when you look at our business short-term and long-term, it's pretty damn good news.
Steve West - Analyst
Okay.
Great.
Thank you for the perspective.
I appreciate it.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Steve.
And Christy, next question please.
Operator
Your next question comes from the line of John Glass of Morgan Stanley.
John Glass - Analyst
A question for some commodities, given that the food commodity environment is likely to stay high for sometime.
And I think vendors are maybe less likely to enter into longer-term contracts.
What are you doing to create greater visibility in food costs?
Are you able to use financial instruments, for example, or willing to -- are you willing to look more at menu engineering?
How can you provide a greater visibility for yourselves in the next year on food cost if there is any way?
Rick Carucci - CFO
Yes.
To your point, John, we don't know what's going to happen to commodities, but we are planning as if they are going to stay high.
What we are going to try to do is just make sure we don't get behind on it.
Quite frankly this year, we went into the year assuming it was going to be $55 million.
It ended up being $100 million in the U.S.
And we got a little bit behind on pricing.
We thought we were going to catch most of the way up in Q2.
When we put the -- when we topped at the end of the first quarter, we thought commodity inflation was going to be $50 million in the first half of the year with $25 million in each quarter.
It turned out that second quarter alone, we had an extra $5 million in commodity inflation and that was really -- we didn't have that extra $5 million covered in pricing.
As we go forward to the balance of this year and for 2009, we are going to ensure that we have pricing that offsets the commodity inflation.
That's what we are going to do.
We expect the commodity inflation on a per-period basis to reduce somewhat in the fourth quarter, because we've started to do see some of the commodity spike occur in the fourth quarter of last year.
But we just have to stay on it.
To your point which we included in the speeches, we're going to have to do all of the above, regarding menu mix management.
We're still going to have to provide value in these economic times.
You will still see see initiatives like the Why Pay More at Taco Bell.
At the same time, we have to launch premium products and handle that menu mix.
The one silver lining in the commodity piece is everybody is facing it, so I don't think anyone is going to really be able to get an advantage in this environment in terms of what products they sell.
Because pretty much everything is going up across the board.
It's going to be the people who do the best job of managing new product introductions and value.
Those are some of the platforms we've been working on since the beginning of this year.
We believe we will execute as well as anybody else on those things.
John Glass - Analyst
Got you.
Just one other.
In the U.S., the Company comps were stronger than the system comps for the first time in a couple of years.
Why is that?
Is that the mix of the type of businesses that you've got Company versus system?
Or is a pricing issue that you might have exceeded pricing versus franchisees?
Rick Carucci - CFO
I'm not going to read too much into the one point swing, so we will keep an eye on that to see if there's a trend there.
But also, they were outperforming us a year ago, so I think it's probably just more the normal lapping type of arrangement.
John Glass - Analyst
Okay.
Did you quantify the impact of the earthquake in China?
Rick Carucci - CFO
It was a little less than $5 million, in terms of identifiable costs.
We did not quantify the sales impact of that -- particularly the week afterwards.
John Glass - Analyst
Thank you.
Rick Carucci - CFO
Thanks, John.
Next question please, Christy.
Operator
Your next question comes from the line of David Palmer of UBS.
David Palmer - Analyst
Hey, guys.
I want to ask you about the U.S.
business.
I mean obviously, you want the complexion of your earnings to look different as you head into 2009, something closer to that 3% comp, 5% plus profit growth.
In the first half, I think if we exclude that $18 million insurance gain, the algorithm looked more like a 3% comp growth, but a 4% profit decline.
If we look at things from a two-year basis, because there's been such noise in the business, embracing your guidance for the year, you have a two-year decline of 5% profit with flat two-year comps.
I guess my question is just, what makes this algorithm turnaround for you guys where you can get the comps and get better traction and flow through even though, it seems like these cost pressures will be sticking around?
Rick Carucci - CFO
I think it just -- repeat what I said before, David.
First of all, obviously, we have to continue to get sales.
We've talked extensively about that and we are excited about the progress we are making on sales layers, but we have to keep executing quarter in and quarter out on that line.
But I think we are making very good progress.
Regarding how we translate that into making more money, I think it comes back to what I said before about we got behind on the pricing versus commodity inflation piece of it.
Going forward, we are determined not to get behind.
If we can continue to generate that type of same-store-sales growth, the math of getting to 5% works if we could not get behind on the commodity side.
We just got behind on the commodity side this year.
David Novak - Chairman and CEO
The only thing I would add to that, David, is I got a real simple answer to this, turnaround KFC.
And I think what's going on in Taco Bell and Pizza Hut, we are extremely excited about.
We think we've got things moving in the right direction with sales and profits, and we have a lot of work to do at KFC.
KFC is taking the bloom off of what could have otherwise been a very good year, especially that along with commodities taking the fun out of our U.S.
business this year.
But in terms of the long-term, we think we are doing the right things to sustain growth in both the Pizza Hut and Taco Bell.
And as we said at our conference in -- I think it was in May, that we have more room to cover at KFC.
That's basically what the issue is.
We've got to turn around the sales and profits at KFC, and that's really the key.
We do that and sustain what we are doing at Taco Bell and Pizza Hut, I think everybody is going to be pretty happy with the progress we are making in the U.S.
business.
I always say, David, you know I've said this before; in times like these, any time in a competitive category, it's, what are you doing to yourself?
If you've got a great program, great initiatives in our industry, there's trade-down in this industry where people come to our products because of the value.
And if you've got good value, great product news, you win.
If you have poor value, not great product news, you lose.
Taco Bell and Pizza Hut, we are winning.
KFC, we are losing.
And there's nobody to blame for that than us.
You know?
I wish we had a better commodity situation, but I wish we had a hell of a lot product news and more excitement going on for the customer at KFC right now.
And we don't have it.
Okay?
And when we get it, I think the brands will respond.
Our challenge now is to keep it going at Taco Bell and Pizza Hut, and get it at KFC, That's really what the issue is.
Everybody in this industry is going to do what they've done for the last fifty years.
Nobody is going to sit there and watch our margins decline forever without taking price.
Everybody is going to have to take price, and everybody is going to have to try to take price as far as they can take it.
That's what Rick is talking about in terms of price menu mix management.
We are going to be no different than McDonald's, Burger King, Wendy's, Papa John's.
You pick the competitor.
Everybody is going to have to figure out how to protect their margins, because this is all about profit and making money.
That's going to happen.
What's really going to make the difference over a longer term is what kind of news and excitement are you bringing to bear.
That's frankly, where I feel very good that we are making the right moves.
I fully admit the proof is in the pudding in the U.S.
business.
Our last two-year performance, looking at what's going on in the U.S., is not what we want to have happen.
And we've got to bend the curves.
Having said that, China, YRI, the growth engines of our business , what really makes us unique is our global business.
Those two businesses are humming along, and the cash that we generate is humming along.
What we got to do to really take a plus 10% consistent business forward and get us to where we are really happy as a company, okay?
Is we want to get YRI, China, and the U.S.
all humming along together.
That's what we are focused on getting done.
We've got work to do.
You did a nice job of laying out the challenge, and I appreciate that.
I think that's everybody -- I hope everybody on the call heard that, and I hope you are listening to what we are doing
David Palmer - Analyst
Thank you.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, David.
Christy, next question please.
Operator
Your next question comes from the line of Jeff Omohundro of Wachovia.
Jeff Omohundro - Analyst
Thanks, just one question.
I know tax rate visibility, quarterly tax rate visibility, is tough.
But just wondering if you have any directional thoughts on Q3 and Q4 as it relates to the full-year guidance?
Thank you.
Rick Carucci - CFO
Jeff, no.
I've made a career out of being wrong whenever I've tried to estimate quarterly tax rate, so we are just going to stick with our best estimate for the full year of about 26%.
If I had to guess a number, I would probably be wrong.
Tim Jerzyk - SVP of IR & Treasurer
Jeff, this is Tim.
Since we've got this not such a desirable track record of predicting our tax rate on a quarter and the year, the one thing I did look back on was, okay, if I'm out there looking in, look at the quarterly tax rates and there is some seasonality if you look at it, okay?
And you might want to use that, barring anything else.
Generally, the first quarter is I think the highest.
I think the third quarter is the next highest.
And Q2 and Q4 have generally been the lower points in the year.
That's the only other thing I can tell you, is just go based on history.
Jeff Omohundro - Analyst
Great.
Thanks for the help.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Jeff.
Next question please, Christy.
David Novak - Chairman and CEO
By the way on the tack rate, I would like to complement our tax team.
I think they consistently do a good job of taking advantage of the opportunities we have which I think are more than most companies, given the global nature of our business.
There's nothing like making money.
Tim Jerzyk - SVP of IR & Treasurer
Okay, Christy.
Next question please.
Operator
Your next question comes from the line of Jeffrey Bernstein of Lehman Brothers.
Jeffrey Bernstein - Analyst
Great.
Thank you.
A couple of questions.
First, just on the U.S..
I think it's clear.
First estimate comps came in pretty strong.
The restaurant margin is still under pressure.
Just wonder if you could talk about your confidence in margins for the full year being only down 1%.
And perhaps layer in there -- I know, David, you mentioned focus on great value.
Just wondering if you can give some early feedback on Taco Bell with $0.79 to $0.99 menu; and Pizza Hut with the pasta push in terms of perhaps the impacts to margin.
What's incremental versus what's cannibalization?
Just see how much of the impact from margins is due to the push on value.
Then I had a follow-up question.
Rick Carucci - CFO
Well, regarding the -- what's going on in the brand initiative and how you are protecting margin with that is that people have been taken a balanced view when they've introduced these things.
We've talked before about the Frutista Freeze at the same time as Why Pay More for Taco Bell.
Also the Why Pay More menu is, 90% of the people who come into buy those items are buying things on the regular menu.
It seems -- knew that as they were putting that together.
Similarly on Pizza Hut which introduced both P'Zones and Mia as value initiatives, we're able to fund their menu mix by reducing discounting on core pizza items.
Teams, as they put these plans together, are thinking about how it's going to be profitable.
That's how we're managing that piece.
In terms of why the margins -- we don't expect more deterioration of the margins is, what we said before, is that we got behind on pricing in the first half of the year.
Our plan is not to do that in the second half of the year.
I think the menu mix piece -- we don't expect to have a negative impact, because they were designed to protect margins.
Tim Jerzyk - SVP of IR & Treasurer
Also, Jeff, on commodities, based on what we know today, the commodities on a per-period basis, the impact is going to be about the same in Q3 as it was in Q2, but it's about $10 million a period.
But it's going to be based on our expectations more like $6 million to $6.5 million in Q4.
There is moderation that we expect in Q4 from commodities.
And in terms of your question on the initiatives and the product costs and all that, the only thing to keep on mind is Taco Bell, as David mentioned earlier, Taco Bell simultaneously launched a premium product with the beverages with Why Pay More.
Obviously, the beverage line that they introduced is definitely a higher margin type of product.
Keep that in mind.
The only thing is -- I think from an analytical point of view and way I look at it is, David talked about the initiatives -- keep in mind that a fair amount of those initiatives really began to take hold during, towards the end of the quarter.
We're adding to go those as the year goes on, so you are going to get much more of a benefit we think from what's going on in terms of the longer-term initiatives in Q3 and Q4.
There is a lot more positives going against what's out there in terms of our pressures, and we expect our pressures to moderate in Q4 in terms of commodities.
Jeffrey Bernstein - Analyst
Okay.
Just one follow-up question on YRI.
I know it highlights primarily franchise.
It's looks like it's about 13% Company operated.
You've got the restaurant margins well below -- would appear to be well below the very depressed U.S.
levels in the 10%, 11% range.
I wonder if you could talk about benefit of ownership as you guys talk abut the focus on the right to own.
Perhaps countries where refranchising might make sense and push that number even higher if the margins remain challenged?
Rick Carucci - CFO
You know us, Jeff, we continue to refranchise total markets at YRI, and we continue to do that as we speak.
For example, Pizza Hut in France, we continue to refranchise that market.
As we look at how we make decisions on where to own equity.
We look at -- one is scale.
Second is where are we going to get growth.
Third is where can we get higher returns over time.
Now what we've been doing is we have been investing in some high growth markets that today don't get us a lot of margins, places like France and India which we believe will be very good return markets for us in the long-term.
Some of what happens is the margin on the YRI piece is a function of where we are investing.
In terms of the margin hit this year, that's really primarily driven by the VAT piece in Mexico which has had an impact on margins as well as what I talked about from a country-mix perspective.
Jeffrey Bernstein - Analyst
Great.
Thank you.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Jeff.
Next question please, Christy.
Operator
Your next question comes from the line of Rachael Rothman of Merrill Lynch.
Rachael Rothman - Analyst
Hey, guys.
A little bit on pricing.
Can you talk a little bit about how the focus on value in the U.S.
may impact your ability or would not impact your ability to take price?
Does it change at all your pricing strategy?
Does it change your pricing power?
Rick Carucci - CFO
Well, it's -- to your point, Rachael, it's really just a both game.
We believe you have to do both and so that's why we try to play the menu mix we talked about and introducing premium products the same time we provide value which is what we did in the Taco Bell case.
O in the Pizza Hut case, we did it by reduced discounting.
That's how we were able to provide value.
You have to figure out how to do both.
We think that usually works better than just taking across-the-board type price increases which the consumer feels more.
You just have to do both so it makes it a little harder game to play, but that's just the environment we are in right now.
David Novak - Chairman and CEO
The other thing, too, we don't really do this stuff willy-nilly.
There's a lot of learning that we get.
For example, we did Pizza Mia.
We launched Pizza Mia to get us into the multiple pizza value game.
We tested that.
We made more money.
The pasta where we have 3 pounds of pasta for $11.99.
That product was engineered so the trade-off versus pizza was minimal, and we tested it and we made more money.
We tested the $0.79, $0.89, $0.99 menu.
And we made more money.
I think what's more important than the product -- the margin economics by product, is what's happening to your overall concept.
Is your concept, the value of the overall concept and the penny profit that you ultimately bring in, and all our franchisees look at cash.
They like making more money.
You can have a little bit of margin degradation as long as you're making more cash.
We're trying obviously, not to have any margin degradation and bring in more money.
That's the ultimate challenge here.
We feel that all our concepts are better off today, because of the moves that we've made.
And we've done an excellent job at Pizza Hut and Taco Bell, managing the mix and the profitability by item.
I think the thing that's challenging us at KFC is that we don't have that as well-managed as we need to have managed.
And we don't have the news to go along with it and I think as a result of that we've been hit on the bottom line there.
We're hell bent on doing better.
Rachael Rothman - Analyst
Great.
Could you talk about how the weakness at KFC U.S.
may be impacting the franchisee remodel plans?
And whether or not, you guys are offering incentives to the franchisees to remodel?
And whether that will lead to greater than expected closures?
I think you had originally targeted maybe 200 to 300.
Rick Carucci - CFO
Effectively, the remodeling plan is complete.
There's a few exceptions that are occurring.
If anything, we may do a little better on the closures than what we originally thought; ;so no impact there.
That was really a lot of work that had been done over the last several years.
Tim Jerzyk - SVP of IR & Treasurer
And we are not providing any incentives.
Rachael Rothman - Analyst
Great.
And then just finally, could you remind me, the price increases in China last year?
Was the price increase predominantly in the third quarter or the fourth quarter?
And I believe you had said it was about ten percentage points.
Is that correct?
Rick Carucci - CFO
No.
It was around a -- it was in July of last year that we took about a (multiple speakers) 6% price increase.
And then earlier this year, we took about a 2% price increase.
Tim Jerzyk - SVP of IR & Treasurer
As we speak, basically the only ongoing -- the current runrate on pricing is a little over 2%.
That six plus from last July has rolled off.
Rachael Rothman - Analyst
Okay.
And in terms of your outlook for pricing in China in the back half of the year, do you feel like you still have capacity to take more price?
Rick Carucci - CFO
We probably have capacity.
We are still judging what we think is going to happen with chicken costs.
We are going to look at the whole equation.
Obviously, the team, because they've had such great sales results, has had the luxury of waiting it out.
Rachael Rothman - Analyst
Okay.
Great.
Thank you so much.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Rachael.
Christy, next question please.
Operator
Your next question comes from the line of Larry Miller of RBC Capital Markets.
Larry Miller - Analyst
My question was just asked and answered.
Thank you very much.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Larry.
Next question please, Christy.
Operator
Your next question comes from the line of Steven Kron of Goldman Sachs.
Steven Kron - Analyst
Great.
Thanks a lot.
I have a couple of questions.
Just going back to the U.S., there is obviously a lot of focus on the business right now, and I want to just go back to the margins for a second.
We've talked about the commodity side of things.
At the restaurant, company restaurant level, it seems as though there was incremental pressure or pressure that accelerated on the payroll line and the occupancy line.
Now the occupancy line might be where that insurance on a year-over-year basis is hidden.
Either way, can you maybe just talk a little bit about the trends that you are seeing on those two lines?
And then related to that, as you think about the brands or can you talk a little bit about the drag maybe that KFC had on that restaurant margin line?
Or asked another way if you don't want to get that specific, if you combine Taco Bell and Pizza Hut at this point on a combined margin basis, were those businesses that seemingly did pretty well, are those restaurant margins positive and a year-over-year basis?
Tim Jerzyk - SVP of IR & Treasurer
First let me answer your question on the labor piece, because on the insurance that we called out on the year-over-year lap issue that we called out on the U.S., that was split between labor and occupancy and other.
There was basically as one lump Workers' Comp which goes into labor.
The other one is mostly general liability which goes into other occupancy.
That labor piece that you saw was due to the year-over-year insurance impact from Workers' Comp.
Steven Kron - Analyst
Okay.
That's helpful.
If I add that back, last year I think Company restaurant margins were down about 1%.
I guess to the second question, how much of a drag was KFC in fact on that percent?
And are the other two brands contributing positively to that line?
Tim Jerzyk - SVP of IR & Treasurer
I'll let Rick get into further detail, but we are not going to disclose by brand margin impact.
Obviously from what we've said and what we put in the release, you are going to have negative operating leverage from KFC because their sales were down and you are going to have positive leverage from the other two because their sales were up.
You definitely had that impact within the overall margin picture of the U.S.
just because of that.
They were all impacted by the insurance lap, and they were all impacted actually pretty equally on the commodities.
Rick Carucci - CFO
As Tim said, we are not going to get into specifics, but one thing is I don't think anyone is having a lot joy right now in the U.S., regarding increasing margins.
But I think it would be fair to say most of the decline was driven by KFC.
Steven Kron - Analyst
And then a follow up on YRI, Rick.
I'm still just a little confused on the back half guidance.
Year-to-date, the profit growth has been 18%.
I thought in your comments, you said third quarter would be below the first half performance which understandably so with a plus 18%, but your full year guidance is plus 11%.
That's like considerably low because I think your signaling third quarter will be weaker than fourth quarter.
From a degree of magnitude, were you suggesting that the third quarter would be below the first half as you indicated?
Or are we really to expect that this profitability is going to essentially flat line or just be slightly positive on a year-over-year basis?
Just trying to make sure I understand that subtlety.
Rick Carucci - CFO
In terms of third quarter, we don't expect -- we expect a fairly flattish kind of number.
And then we expect, as Tim said earlier, we expect a normal type of number in the fourth quarter.
And again, we are getting hit overall for the full year, both first half and second half by the VAT.
Again, you are going to see flattish-type numbers in the third quarter and then a more normal number in the fourth quarter.
Steven Kron - Analyst
Okay.
Thanks for that.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Steve.
Next question please, Christy.
Operator
Your next question comes from the line of John Ivankoe of J.P.
Morgan.
John Ivankoe - Analyst
Hi, thanks.
I just wanted to understand some of the opportunities to cut G&A in 2009.
For as long as you've been a public company, it seems that G&A cost controls and spending the right way has been part of your mantra.
I just want to see what additional opportunity might be '08 and '09 -- if there was anything structural there?
Then secondly, and I'm sorry if you said this, could you give a CapEx number for 2009?
Tim Jerzyk - SVP of IR & Treasurer
We have not yet for 2009.
We will have to get you that probably later in the year.
We are at about 800 for the year right now.
Most of that for this year, most of that is -- you are seeing increases in development in China.
Also at YRI, we are investing some money in the Pizza Hut business on the casual dining side of that.
We are going to have to look and see what we're going expect, primarily more so on the U.S.
side for next year.
In terms of mix, you are going to see the U.S.
probably go down in CapEx requirement next year, but probably a little bit of upside pressure in terms of China and YRI.
I would use 800 as at least a turning point (multiple speakers).
Rick Carucci - CFO
Sorry.
On the G&A side, Steven, we haven't come up with a detailed plan yet on our approach.
But what we've said historical is as we refranchise that there's a lag between taking the G&A out and the refranchising restaurants.
We will probably push the edge of that envelope a little harder than what we have historically.
John Ivankoe - Analyst
Would most of it therefore come out of the U.S.
unallocated?
Or is there an opportunity to begin to see more on the YRI side as well?
Rick Carucci - CFO
You will see it on the -- most likely on the U.S.
side and the Yum!
side.
John Ivankoe - Analyst
And YRI?
Or I mean for Yum!
corporate?
Rick Carucci - CFO
Yum!
corporate.
John Ivankoe - Analyst
Thank you.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, John.
Christy, next question please.
Operator
Next question comes from the line of Jason West of Deutsche Bank.
Steve West - Analyst
Thanks.
I was wondering if you guys are still planning to -- I think you talked about buybacks of about $4 billion in stock for '08 and '09.
Just want to see if that's still what you're thinking and if you would be willing to raise some debt to make that happen.
Tim Jerzyk - SVP of IR & Treasurer
We are fully committed and fully expect to meet our commitment for the year which is returning at least $2 billion to shareholders with dividend and buy back.
The things I think for us is we felt coming into the year that there would be a fair amount of volatility in the market, so we would be more opportunistic this year.
Obviously, also we have the to be mindful of our liquidity.
We fully expect do meet that commitment.
As far as debt, we just added a $375 million term loan to our debt profile.
There is a possibility that we may go to the market the balance of the year.
We are basically, just to put a little bit in perspective, we are continuing to progress with the execution of what we announced last October.
Basically a mini recap, we added $1.2 billion in bonds, ten and 30-year bonds last October.
We just added the $375 million three-year term loan.
We are going to be just as we are with share repurchases being opportunistic.
We are going to be opportunistic with the timing and how we access the capital markets.
Again, depending on the conditions in the market which as you know have been very volatile, we may or may not -- we are going to make sure we do it the right way, so we'll be patient.
Steve West - Analyst
Okay.
Thanks, guys.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Jason.
Next question please, Christy.
Operator
Your next question comes from the line of Mitch Pfizer of Buckingham Research.
Mitch Speiser - Analyst
Thanks very much.
A few questions.
First off, I noticed you didn't buy back any stock in the second quarter.
Any particular reason for that?
Tim Jerzyk - SVP of IR & Treasurer
No.
Basically we just said, Mitch, we are going to be opportunistic and we are also going to be mindful, Keep in mind when we bought back $1 billion in the first quarter that put us away ahead and our plan.
That was basically because the market gave us a huge opportunity to add a lot of shareholder value with the buy back.
And we are going to continue to do that, but we will make our commitment of $2 billion in buy back and dividend for the year for sure.
Mitch Speiser - Analyst
Thanks.
In the U.S., that 4% comp for Company-operated, could you break out the pricing traffic mix for us?
Tim Jerzyk - SVP of IR & Treasurer
It was all essentially -- it was driven by mix and pricing, and Pizza Hut and Taco Bell.
Mitch Speiser - Analyst
Okay.
Tim Jerzyk - SVP of IR & Treasurer
There will be more details in the queue, but basically it was not transaction driven for the quarter.
It was pricing and menu mix driven.
Mitch Speiser - Analyst
If I could ask, when the value menu was introduced at Taco Bell, did that swing traffic positive at Taco Bell from that point?
Tim Jerzyk - SVP of IR & Treasurer
Yes, it did.
Mitch Speiser - Analyst
In China in the first quarter, you did break out the pricing and mix.
Can you do that for us for the second quarter?
Tim Jerzyk - SVP of IR & Treasurer
I don't know the mix part, but the pricing piece was roughly about 8 to 9 which as we said, that will drop off based on where we are right now considerably in Q3, but about 8 to 9 in peer pricing.
I'm not sure about the menu mix piece.
We'll have that in the queue.
The transactions were positive.
Mitch Speiser - Analyst
Got it.
My last question, just on that $100 million in incremental commodity costs in the U.S., the incremental 50 was the first half and that's behind us now.
What visibility do you have on that?
Is there any risk that that might go higher?
Or do you think you are pretty much fully loading all risks into that $100 million number?
Tim Jerzyk - SVP of IR & Treasurer
Yes.
Well, we thought we did with the last estimate last quarter, I think it was 82.
The biggest swing factor pretty much always for us, especially when you're earlier in the year is going to be cheese.
We generally threw out a number of different methods to lock in about 30% to 40% of our usage in a given year.
Chickens usually pretty well locked through contracts.
In the two big items that will affect us, cheese and chicken, cheese is where we are most exposed and it's because we really can't lock in much beyond that 30% to 40%.
If there's volatility beyond what we expect in cheese, that's what will drive positive or negative on commodities.
That would be still our primary remaining exposure, depending on if cheese goes one way or the other.
Mitch Speiser - Analyst
Got it.
Thanks very much.
Tim Jerzyk - SVP of IR & Treasurer
Thanks, Mitch.
Next question please, Christy.
Operator
Your next question is a follow up from the line of Joe Buckley of Banc of America.
Joe Buckley - Analyst
I'm set, thank you.
Operator
We actually have time for one more question.
Your final question as a follow up from the line of David Palmer of UBS.
David Palmer - Analyst
Thanks.
Where are you seeing slowing, if at all, in your international business?
Or is momentum in the last quarter and even intraquarter really remaining fairly stable?
Tim Jerzyk - SVP of IR & Treasurer
Well, I think as David mentioned in his remarks, opening remarks, the franchise business units were all solidly positive.
You can go back and read through those, but they were all I believe at least seven points of growth to as high as the 20 in the Middle East.
In terms of softness, I think we remarked the last quarter that Japan and Canada were probably, and Korea, and Pizza Hut business were our softest spots.
That's pretty much still the case in Q2.
David Palmer - Analyst
In terms of momentum or sequential changes in growth rates, is there anything that you could call out as being different that would feel like it's more than just you had a particularly good or bad promotion that feels a little bit more macro?
Tim Jerzyk - SVP of IR & Treasurer
No.
I think part of what we're -- on the international side, the markets that we just talked about and earlier, a couple of them had a particularly good Q3 last year.
Sequentially, there's not really any change but we are lapping pretty strong performance at Pizza Hut U.K.
and Pizza Hut Korea last year Q3.
Other than that from a sequential basis, no.
Rick Carucci - CFO
I'd say the one macro thing, David, that's out there, I don't know that it's specific to our business, but developing countries -- the economies that continue to do well, you are seeing -- there's been general softness that Tim has pointed out (inaudible).
But you are seeing general softness in some of the developed markets like Canada, the UK, those developed economies.
Tim Jerzyk - SVP of IR & Treasurer
Let me just reread what David said earlier, because these are very impressive numbers.
Middle East was up 27%, South Africa was up 19%, Europe up 16%, the Caribbean Latin America up 15%, and Asia up 7%.
Those are all constant currency system sales growth numbers.
David Palmer - Analyst
I ask these questions because Coke was reporting some numbers just this morning.
And they had some slow down at least -- and it's arguable that their -- because of tough comparisons.
But in some markets in the Eastern Europe and Brazil, their growth rates were not quite as strong as they had been.
That's generally trying to probe into whether there would be cracks in the international consumer front even in emerging markets.
That's why I ask.
Tim Jerzyk - SVP of IR & Treasurer
We haven't seen any and those obviously for us, those are not big markets.
David Palmer - Analyst
Yes.
Thank you.
David Novak - Chairman and CEO
All right.
Well, let me just wrap it up.
I think stepping back and looking at the entire Yum!
story, it remains remarkably consistent.
Nothing has really changed from what we've been talking about in the past year, past few years as a matter of fact.
Our global business is strong with the second quarter EPS growth of 16%, excluding special items from year-to-date growth of 17%.
Second, the confidence we have in the business allows to us raise our 2008 earnings per share forecast to $1.89 or 12% growth, excluding special items which ones again, reaffirms our annual commitment to deliver EPS of at least 10% year-after-year.
In fact, we are going to exceed it one more time.
Third, each of our businesses continue to generate free cash flow, giving us the global capability to return over $2 billion to our shareholders through share repurchases and dividends.
As Tim said, we are well on our way to doing that.
And, fourth, we are already prepared for 2009 to do it again.
We've got an extreme focus on maintaining our pace of development, rolling out the differentiated products and sales layers that I've been talking about, the value options.
We are fully aware of the challenges associated with managing food inflation and we are dealing with that through smart kind of pricing,g and the kind of G&A management you expect from any well-managed company.
And hopefully, we want to be in that camp.
So with all these things underway, in spite of the macros, in spite of all the challenges that people see out there, we believe that we will continue to achieve our EPS growth commitment of at least 10% in 2009 as we go forward and beyond.
Like I said, I don't know of any retailer who has a better longer-term impact or ability to impact the three things that drive share price in the retail category; same-store-sales growth, obviously with all the sales layers that we're working on, and the fact that our asset base is clearly under leveraged in terms of use throughout the day and also in terms of the variety that we offer.
The unit development, there's no retailer in the world that's developing more new units outside the United States than Yum!
Brands.
We are doing that now with three brands, admittedly Taco Bell is just getting started there and then, return on invested capital.
Top tier, arguably the highest in our industry, so we've got all those working for us.
Those are the long-term factors that make us a great investment, have all of us in Yum!
excited about the future.
Frankly if you go back and listen to any call we've had in the last five years, it's our story and we are sticking to it.
We've just got to execute and stay after the things that are clearly opportunities for us as we go forward.
Really appreciate the call.
The spirit of the questions.
Hopefully, we answered the questions that you had, and go back to running the business and delivering the goods.
Talk to you later.
Operator
Thank you again for participating in today's conference call.
You may now disconnect.