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Operator
Ladies and gentlemen, thank you for standing by.
Welcome to the Williams-Sonoma, Incorporated, third-quarter 2008 earnings call.
At this time, all participants are in a listen-only mode.
We will conduct a question-and-answer session after the presentation.
This conference is being recorded.
I would now like to turn the call over to Mr.
Steve Nelson, Director of Investor Relations at Williams-Sonoma, Incorporated, to discuss forward-looking statements.
Please go ahead, sir.
Steve Nelson - Director IR
Good morning.
This morning's conference call should be considered in conjunction with the press release we issued earlier today.
The forward-looking statements included in this morning's call constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements address the financial condition, results of operations, business initiatives, guidance, and prospects of the Company in 2008 and beyond and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements.
Please refer to the Company's current press release and SEC filings, including reports on Forms 10-K, 10-Q, and 8-K for more information on these risks and uncertainties.
The Company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call.
As a reminder, the fourth quarter of 2008 is a 13-week quarter versus 14 weeks in fiscal year 2007; and the fiscal year 2008 is a 52-week year versus fiscal year 2007, which was a 53-week year.
The extra week in 2007 added approximately $70 million or 5% to our fourth-quarter 2007 revenue growth and 4% or $0.05 to our diluted earnings per share.
I will now turn the conference call over to Howard Lester, our Chairman and Chief Executive Officer.
Howard Lester - Chairman, CEO
Good morning and thanks for joining us.
With me today is Laura Alber, our President; Pat Connolly, our Chief Marketing Officer; Sharon McCollam, our Chief Operating and Chief Financial Officer; and Dave DeMattei, our Group President for the Williams-Sonoma, Williams-Sonoma Home, and west elm brands.
Let me began today with an overview of our third-quarter results and then discuss how we are approaching the current economic environment going forward.
I will then turn the call over to Sharon, Dave, and Laura.
During the third quarter, the unprecedented downturn in the US financial market had a significant impact on our business.
To put this in perspective, year-over-year net revenues declined 16%, resulting in a third-quarter loss of $0.10 per diluted share.
During the quarter, comparable store sales declined from negative-14% in August, to negative-20.1% September, to a negative-27.6% in October.
This compares to a 10.4% decline in the first half of the year.
In our core brands, net revenues decreased 17.9%.
This decline was driven by a 23.8% decrease in the Pottery Barn brand; a 16% decrease in the Pottery Barn Kids brand; and a 5.7% decrease in the Williams-Sonoma brand.
In our emerging brands, which include west elm, PBteen, and Williams-Sonoma Home, net revenues decreased 4.4%.
But while the top line continued to be a challenge throughout the quarter, we did continue to make significant progress on several of our key initiatives.
In direct marketing, we continue to move forward with our catalog circulation optimization strategy, which greatly contributed to a 14.5% reduction in advertising expense during the quarter.
Due to the success of this initiative, we are looking at new ways to expand this over the next several quarters.
In supply chain, we once again delivered meaningful customer service and financial benefits from our returns, replacements, and damages initiatives that we have been working on, including a 140 basis point reduction in our total Company sales return rate and a 30 basis point reduction in replacements and damages expense.
This has been a key initiative for us, and we believe there is still significant opportunity to reduce further as we continue to assume greater control over our Asian furniture operations and in-home furniture delivery in key markets.
In both these areas, we are progressing ahead of schedule.
We also made significant progress on our inventory reduction initiatives.
At the end of the third quarter, year-over-year inventory was down a better than expected $75 million or 9.8%.
As we look forward to the balance of the year, it is extremely difficult to project how the recent deterioration in the US economy is going to affect peak holiday spending.
But what we can project, consistent with our October 29th guidance, is what the fourth quarter would look like if the trends we saw in October and November continued.
As such, we are reiterating our fourth-quarter revenue guidance in the range of $940 million to $1 billion and our EPS in the range of $0.10 to $0.30 per share.
This represents a year-over-year revenue decline of 27% to 32% and a diluted earnings per share decline of 74% to 91%.
While these results are reflective of current economic conditions, we are not dwelling on what we can't control.
With revenue and earnings declines of this magnitude and a potential for an additional 10% to 12% revenue decline in 2009 if these trends continue, we are taking dramatic action to protect the bottom line and our balance sheet.
These actions include the following changes in 2009 versus 2008.
A targeted 10% reduction in 2009 inventory receipts.
A targeted 50 to 100 basis point improvement in cost of merchandise sold.
A targeted $75 million reduction in 2009 SG&A expense.
A targeted $10 million to $15 million reduction in 2009 returns, replacements, and damages expense.
A targeted $100 million or nearly 50% reduction in 2009 capital spending.
An assertive plan to close underperforming stores where possible.
And the implementation of a strategic pricing and promotion plan to enhance the value proposition across all of our brands.
All of these actions will allow us to protect our bottom line, build our balance sheet, and position our brands to emerge stronger when the economy improves.
Cash is king in this environment; and all of our decisions are and will be made with that in mind, including the recent termination of our $150 million share repurchase authorization.
Additionally, with 100% participation from our bank group, we have successfully amended our $300 million unsecured revolving line of credit facility in addition to our $165 million unsecured letter of credit facility, as a proactive response to the significant changes in the macro environment and the associated impact on our businesses.
I will let Sharon discuss the details of these amendments later in today's call.
While we recognize that our business today is being significantly impacted by the country's serious economic problems, we know that over time these problems will be solved.
We also know that despite recent declines in housing values, people's homes are still their most material asset.
They are going to invest in them.
And when they do, we will be there to capitalize on it.
So I would now like to turn the call over to Sharon.
Sharon McCollam - EVP, COO, CFO
Thank you, Howard.
Good morning.
I would like to now talk about third-quarter results.
For the third quarter of 2008, net revenues decreased 16% to $752 million.
This decrease was driven by a 21.4% reduction in comparable store sales and a 14.6% and 26.1% decrease in catalog and paid circulation, respectively.
This decrease was partially offset by an 8.3% increase in retail lease square footage.
Diluted earnings per share in the third quarter of 2008 decreased $0.35 to a loss of the $0.10 per share, versus a $0.25 per-share profit in the third quarter of 2007.
Gross margin, expressed as a percentage of net revenues, was 32% in the third quarter of 2008 versus 38.2% in the third quarter last year.
This 620 basis point decrease was driven by the deleverage of fixed occupancy expenses, primarily due to declining sales; an increase in cost of merchandise, including the impact of increased markdowns; and an increase in inventory-related reserves.
These increases were partially offset, however, by a 30 basis point reduction in replacements and damages expense.
SG&A expense was $260 million or 34.6% of net revenues in the third quarter of 2008 versus $297 million, or 33.2% of net revenues in the third quarter of 2007.
This 140 basis point increase was primarily driven by an approximate $12.3 million or $0.07 per diluted share asset impairment charge associated with four underperforming retail stores and the deleverage of advertising and employment costs, primarily due to declining sales.
These increases were partially offset, however, by reductions in other general expenses.
This year's employment expense included an approximate $11 million or $0.06 per diluted share benefit associated with the reversal of performance-based stock compensation expense as discussed in the Company's Form 8-K filed with the SEC on October 29.
I would now like to discuss significant year-over-year working capital balance sheet variances at the end of the third quarter of 2008.
Cash and cash equivalents were $23 million, with no borrowings under our $300 million revolving line of credit.
This represents a year-over-year increase of $7 million, after returning $98 million to our shareholders through share repurchases and dividends over the past 12 months.
Merchandise inventory decreased $75 million or 9.8% to $695 million, which was significantly better than our expectation.
The primary driver of this decrease was a reduction in units across all brands, including a $66 million reduction in the Pottery Barn core brands; a $22 million reduction in the emerging brands; and a $10 million reduction in the Williams-Sonoma brands, including cost and mix shift impacts.
These reductions were partially offset by a $23 million increase in new and remodeled stores for all brands.
Prepaid catalog expenses decreased $22 million or 28.8% to $54 million.
This decrease was primarily driven by our catalog circulation optimization strategy, partially offset by cost increases in paper and postage.
Additionally, as Howard said earlier, despite having no borrowings under our revolving line of credit at the end of the quarter and no breach in financial covenants, we proactively amended both our $300 million unsecured revolving line of credit and our $165 million letter of credit facility to provide us with the financial flexibility and liquidity that we believe may be necessary during these difficult economic times.
The highlights of the covenant amendments are as follows.
A reset leverage ratio with significantly reduced thresholds; the addition of a fixed charge coverage ratio; certain limitations on the Company's ability to increase dividends; certain limitations on future share repurchases; and an increase in the estimated annual cost of the facility of approximately $1.5 million.
We are very appreciative of the unanimous support that we receive from our 10-member bank group on these amendments in light of this extremely tight credit market.
The expiration dates of both agreements remain unchanged, with the revolving line of credit agreement expiring in October 2011 and the letter of credit agreement expiring in September 2009.
Further details regarding these amendments are available in the Company's Form 8-K that was filed this morning.
I would now like to discuss our fourth-quarter guidance.
As Howard mentioned, our guidance for the fourth quarter has not changed.
It is predicated on the assumption that the revenue trends we have seen in October and November continue and that our selling gross margins will decline up to 200 basis points on a year-over-year basis as we competitively increase our promotional levels and reduce our inventories.
As these are the same assumptions that supported our October 29 guidance, we are reiterating our fourth-quarter revenue and diluted earnings per share guidance in the ranges of $940 million to $1 billion, and $0.10 to $0.30 per diluted share, respectively.
We would say that the most likely outcome based on our economic outlook is that we will be at the lower end of these ranges, particularly as we work aggressively to reduce inventories.
In response to these lower sales trends we are, however, continuing to reduce our infrastructure and overhead costs and will be taking even significantly greater actions once we get through peak season.
We are also aggressively developing overhead and infrastructure reduction plans for 2009 that are reflective of the current economic environment, which we believe could continue for the foreseeable future.
Accordingly, as Howard shared earlier, from a balance sheet and cash flow perspective, we are reducing our 2009 year-over-year retail lease square footage growth to 3%; our capital spending in the range of $95 million to $105 million; and our year-end merchandise inventories in the range of 7% to 10%.
But we are also looking at all current and overhead infrastructure costs in relation to 2004 levels, when our sales were similar, and developing a roadmap to get back to those levels where possible.
Such dramatic change cannot be implemented overnight, but this is a key objective for the balance of 2008 and 2009.
While we recognize that many of the cost increases are fixed, we also know that there is significant opportunity here and are aggressively pursuing it.
Beyond these initiatives, we are continuing to identify new business opportunities that can further benefit us as we move forward through the balance of the year and into 2009.
As we have said, we are leaving no stone unturned and are continuing to strategically invest in those initiatives that will enhance our competitive position and allow us to emerge stronger than before when the economy begins to rebound.
I will now turn the call over to Dave DeMattei to discuss the Williams-Sonoma, Williams-Sonoma Home, and west elm brands.
Dave DeMattei - Group President
Good morning.
I would like to begin with Williams-Sonoma.
While the Williams-Sonoma brand continued to be more resilient than our other home furnishing brands, it too was negatively impacted by the progressive declines in mall traffic and the weakening retail environment in the third quarter.
During the quarter, net revenues declined 5.7% with similar decreases in both channels.
Performance in the retail channel was primarily driven (technical difficulty) 11.4% decrease in comparable store sales partially offset by incremental revenues from new and expanded stores.
Comparable store sales, like our other brands, declined progressively throughout the quarter, with the month of October ending at a negative-17.4%.
From a merchandising perspective, we saw growth in seasonal food and electrics, which we believe is a positive indicator for holiday sales.
However, these categories were substantially offset by tabletop, cook's tools, housewares, and cutlery.
As we look forward to the balance of the fourth quarter, we believe that the Williams-Sonoma brand, with its seasonal relevance and giftgiving focus will continue to be more resilient than our other home furnishings brands.
But despite this belief, our fourth-quarter guidance is being projected based on our October and November trends and assumes total brand sales will decline in the range of negative mid to high teens on a 13 to 13-week adjusted basis.
We are, however, aggressively responding to the macro headwinds that we are facing by implementing several new marketing strategies to drive increased sales, including a Black Friday weekend Buy Now and Receive a Gift Coupon Toward a Future Purchase program, and an expanded set pricing program to promote unit sellups at a great value for the customer.
With the holiday compression of five less shopping days between Thanksgiving and Christmas, our execution will be critical; and we are focused on the following initiatives to capitalize on the brand's authority.
Promoting our gift assortments to highlight the broad range of price points and options that we are offering; strengthening our marketing messages to draw attention to new and exclusive offerings; leveraging the functionality of our new eCommerce platform; and providing a superior shopping experience for our customers; while balancing the cost pressure of a softer top line.
We believe that despite the macro environment, the Williams-Sonoma brand will continue to be the premier destination for high-end cooking and entertaining essentials and with strong execution can outperform the industry in the holiday season.
In the Williams-Sonoma Home brand, the substantial downturn in the US economy and the high-end retail sector has had a significant impact on performance of this brand in both channels.
As such, for the fourth quarter we are aggressively implementing strategies to drive increased traffic to the brand and enhance the value to our highest end consumer, including leveraging the promotional initiatives we just discussed in the Williams-Sonoma brand.
We are also hosting for the first time a Friends and Family event, which is starting today and will extend through the weekend.
But despite these initiatives, we are cognizant of the challenges facing this brand in these difficult economic times.
At a minimum, we know that our revised sales projections are going to put pressure on gross margin as we reduce inventory levels, and that our retail performance is going to fall well below expectations due to the current sales declines.
Based on these results, we are strategically evaluating the overall market attention potential for Williams-Sonoma Home in this economic environment.
In the west elm brand, the impact of the macro environment in the third quarter was much less pronounced than in our other home furnishings brands.
Although net revenues did decline due to lower traffic in our existing retail stores and a weaker consumer response to the direct-to customer channel, these declines were partially offset by incremental sales from new stores.
During the quarter, we opened four new stores, ending the quarter with 36 stores versus 27 last year.
From a merchandising perspective, we did see positive year-over-year growth in textiles, lighting, and tabletop.
But these increases were more than offset by declines in furniture and decorative accessories.
While we are disappointed in our overall decline in sales, which we believe is macro driven, we remain confident in our design-driven merchandise offering and its competitive positioning in the marketplace.
As we look forward to the fourth quarter, we are doing so with an aggressive marketing and promotions plan and a key focus on sales-driving initiatives that we can execute against.
We are continuing to focus on reducing cost of goods sold through strategic sourcing; enhanced quality assurance programs; and improved inventory management as we strive to increase the operating contribution in the west elm brand long-term.
I will now turn the call over to Laura to discuss the Pottery Barn brand.
Laura Alber - President
Thank you, Dave.
Good morning.
First, I will start with the Pottery Barn brand.
Third-quarter year-over-year net revenues decreased 23.8% with declining trends throughout the quarter in all channels.
Of this revenue decrease, approximately 215 basis points were driven by the catalog circulation optimization strategy.
Merchandise margins were also lower during the quarter as we increased markdowns to react to weak retail traffic, lower direct-to-consumer conversion rates, and a more promotional environment.
Retail was particularly challenging, with third-quarter comparable store sales decreasing 27.6%.
The month of October, however, at a negative-34.5% comp, was notably weaker than the rest of the quarter.
From a merchandising perspective, we saw relatively similar year-over-year sales declines across all key categories including furniture.
Highlights were in pillows and select furniture collections.
Authentic designs, casual style, great value, and superior quality is what the consumer is responding to.
From an operational perspective during the quarter, we continue to make significant progress in both our catalog circulation optimization and our returns, replacements, and damages initiatives.
We also significantly reduced our inventory levels in both units and dollars despite the significant sales declines we saw in October.
As we look forward to the remainder of the fourth quarter, we are assuming that the negative trends that we saw in October and November will continue.
As such, on a 13 week to 13-week adjusted basis, we are projecting that total brand sales in the fourth quarter will decline in the range of 30% to 35%.
Our focus is on maximizing and investing in the initiatives that we believe will drive increased traffic and higher sales, including reinforcing our value proposition, including the rollout of a more lucrative private label credit card loyalty program and a One Year Same As Cash financing offer to our customers.
Enhancing our merchandise presentation in all channels to resonate with the consumers' changing mindset.
Increased Internet marketing, including an increase in promotional offers and focus on conversion.
And expanding in-store service levels to include decorating classes, increased clienteling, and customer outreach programs.
We're also intensely focused on reducing inventories through managed receipt flow, transfers between channels, and the utilization of our outlet stores and eCommerce website.
To support these initiatives, we expect to be significantly more promotional between now and the end of the year.
Now I would like to talk about Pottery Barn Kids.
Third-quarter net revenues in Pottery Barn Kids decreased 16%.
Of this decrease, approximately 200 basis points was driven by reductions in catalog circulation, as expected.
Merchandise margins were also significantly lower than last year due to increased markdowns and promotions to drive increased traffic.
We continue to believe that the macro environment is having a significant impact on both the top and bottom lines of the Pottery Barn Kids brand due to its dominant mix of high-margin discretionary categories like textiles and decorative accessories.
But core furniture and life-stage categories were also impacted this quarter.
Retail was particularly impacted, with comp store sales declining 20%.
Like our other brands, the decline was progressive throughout the quarter, with October ending at negative-25.6%.
As this trend has continued into November, our fourth-quarter guidance on a 13 week to 13-week adjusted basis assumes that total brand sales will decline at a similar level in the fourth quarter.
From an operational perspective during the quarter, we continue to see better than expected savings from both our catalog circulation optimization and returns replacement and damages initiatives.
Like Pottery Barn, Pottery Barn Kids was able to substantially reduce inventory levels despite the significant unexpected decline in sales.
At the end of the third quarter, the Pottery Barn and Pottery Barn Kids inventories combined were down $66 million versus last year.
As we look beyond the fourth quarter for both the Pottery Barn and Pottery Barn Kids brands, we do not believe that the home furnishings category is going to rebound quickly.
But we do believe that there are things we can do now that are strategic to the longer growth potential of the brands.
Therefore, what we are focused on today is aggressively addressing the customers' perception of the value proposition in both brands; continuing to update our core assortment to reflect a mix that is reflective of today's economic environment; and managing the aspects of the business that we can control while at the same time protecting our brands' image.
By focusing on all of these initiatives, we believe that the Pottery Barn and Pottery Barn Kids brands will emerge from these challenging times with an even stronger competitive presence.
Let me now talk about Pottery Barn teen.
After delivering positive year-over-year net revenues growth in both August and September, net revenues in the Pottery Barn teen brand declined so dramatically in October that the brand ended the quarter with negative revenue growth for the first time in its history.
Net revenues in the PBteen brand declined 2.4% in the third quarter of 2008.
From a merchandising perspective, like our other home furnishings brands, furniture did slow during the quarter.
While this decline was extremely disappointing, it is clear that the issues facing the brand are of a very macro nature and not brand specific.
But that does not change our need to react.
Therefore, as we look forward to the balance of the fourth quarter, we will do so with a more cautious economic outlook but an optimistic brand outlook.
We will also continue to drive merchandising and marketing initiatives to improve the teen customer experience and extend the reach of the brand.
These initiatives include leveraging the August launch of our upgraded eCommerce website; testing Pottery Barn teen merchandise for the first time at retail in one Pottery Barn Kids store which opens in November; and expanding our merchandise assortment across a wide range of price points to serve a broader range of teen interests.
We continue to be excited about the long-term growth potential of PBteen as it solidifies its positioning in the Pottery Barn portfolio of brands.
I would now like to open the call for questions.
Thank you.
Operator
(Operator Instructions) Budd Bugatch, Raymond James and Associates.
Budd Bugatch - Analyst
Good morning.
Sharon, maybe you could kind of give us a feel as you look out a little bit longer term, as to the fixed and variable nature now of the businesses, as you try to deal with this new economy that we seem to be in.
Give us a feel of when leverage starts to come back to SG&A, and what maybe the gross margin aspect looks like going forward, if we have to stay more competitive for a longer period of time.
Sharon McCollam - EVP, COO, CFO
I think that when you -- that is a great question.
When we release our Q4 earnings we will give you guys more specific guidance for 2009; but I think there are some advantages that we have in this Company that are not shared by other retailers.
The largest of those is the fact that 40% of our business comes from the direct-to-customer channel.
With catalog circulation, we have more flexibility than a retailer who is sitting with bricks and mortar.
So one of the things that we of course are continuing to look at is the expansion of our catalog circulation optimization strategy.
You noticed that in Howard's commitments for 2009 that he went through in his prepared remarks, that he said that we expect SG&A next year to be down $75 million.
A piece of that, of course, is coming from ad cost.
It's also coming from employment in other areas, and that is just where we are getting started.
On the store side, I will let Howard speak to the fixed cost.
But we do have some opportunities from a real estate point of view that will be coming up.
We have a distribution center that has got a lease expiring in the next 24 months; that's a large one, and we are working on getting out of that.
We also have an office building in San Francisco in 2010 that is expiring.
So we've got some good fixed things that we will talk more about at the time that we actually give guidance for next year.
But I would like to turn it over to Howard to talk about the real estate strategy and what they are doing now with our landlords.
Howard Lester - Chairman, CEO
Well, let me just say, Sharon covered it very well.
In our Company because of the large portion of direct business, much more is variable and under our control to change from a cost standpoint than other companies.
The things that are the most difficult, obviously, are related to occupancy expense, where we either own the properties or we have long-term lease commitments.
You know, Sharon mentioned some of the overhead things that we are doing there.
We are looking at it.
We are trying to do that everywhere we can, where it is feasible.
On the store side, as we have leases coming due we are looking at each of those individually and putting a pretty conservative point of view on whether we want to renew those leases and go forward with them.
We are fortunate that these brands were so good from a four-wall contribution level in our stores that even though we have had this big reduction, our stores are still -- the vast majority of them are performing at a very profitable level for us.
So it is not like we have a large number of stores that we even desire to close if we had the option.
You always have, when you have these kind of declines, a handful of stores that we would like to close if we could.
We will continue to debate and discuss with our landlords how we deal with this going forward.
I think all retailers are going through this with their real estate portfolio.
Probably over the next few months, it is going to be required that the landlords get some skin in the game, I guess.
And we will have those discussions as people start to look at their real estate portfolios more critically.
So we will see what comes from that; but we have got a lot of room with the variable portions, as Sharon mentioned, to continue to cut costs.
Whether that is corporate payrolls or store payrolls, or whether that is functions that we are doing that we don't need to do, or things that we didn't do in 2005.
We have a lot of opportunity, and we are aggressively looking at every single one of them.
Sharon McCollam - EVP, COO, CFO
When we are looking at those, we are looking at when Howard talks about the four walls.
Of course with depreciation the stores are taking a tremendous hit.
But when we are referring to our stores, at the end of the third quarter, just to put it in perspective, we only had 19 stores with negative cash flow.
So when you look at a portfolio of over 600 stores, you can see what Howard is referring to as to the strength that we had previously in those stores from a cash flow perspective.
Operator
Matthew Fassler, Goldman Sachs.
Matthew Fassler - Analyst
Thanks a lot and good morning.
I want to focus on the real estate and capital program as well, I guess to understand where the emerging brands fit into the CapEx program.
Were they getting more or less than their share of CapEx reductions?
Given the challenging environment and the potential that it lasts for a little while, with implications for capital, is this leading you to reconsider your plans for rolling these out and to continue to develop this array of businesses?
Sharon McCollam - EVP, COO, CFO
Okay, I'm going to let Howard take the question.
I will talk about overall CapEx and Howard will take the real estate question about where the investments are next year.
Howard Lester - Chairman, CEO
Matt, this is Howard.
The vast majority of -- well, Sharon will go into the detail; but the majority of our CapEx planned for next year and beyond, 2010 and '11, are new stores; or there is some in there that we have to do for re-models for stores.
We don't want to let our stores run down.
So we do have some CapEx in there just on remodel programs on the existing store base.
But, with respect to the new stores, we have quite a few -- not quite a few, but we have a number in 2009 that frankly is higher than we would like for it to be.
About half of that, Sharon tells me, is west elm, I think.
These are stores that we had already contracted for and signed leases on.
By and large, if we don't have a lease, we are not doing it.
Unless we have some legal obligation to do it, we are stopping all new store development, whether it is emerging brands or any of our, for that matter.
There are some, again, because we work 18 to 24 months out, that we are already committed for in 2000 and 2010.
So there might be one or two small exceptions to what I just said, where if we are relocating some stores from one place to another and the landlord is paying for the building of the stores or something; we might be doing that.
But that would have almost, if no impact on CapEx.
So '09 is going to be higher than we would like.
Again, because the bulk of that is pre-contracted for under lease already.
Some of those are under construction.
Like for instance in New York City, we are building -- and under construction and have been -- a new west elm on Columbus Circle.
In today's environment, we probably wouldn't have done that.
I am sure we wouldn't have done that.
But we signed the lease some time ago and started construction last year.
So, you will see some of those things happening.
But by and large, you will see it come to a halt.
There is no preference for emerging brands or anything.
So we just don't want to be opening any new stores unless we have to in this environment.
Sharon McCollam - EVP, COO, CFO
Then, Matt, just keeping in mind that we are reducing the capital spending by almost $100 million.
So when Howard says we still have more than we would like, we are still hoping and Howard is still working on taking that $100 million reduction to a higher number.
The majority of that reduction is coming in stores and in IT.
When we talk about IT, we still have a significant investment in the Internet next year; but the reason that our IT spending is coming down is because, as you know, we have recently implemented several major systems and their spending cycle is over.
It is not that we have had to change a way that we -- a direction we were going or remove plans from an IT perspective.
We are just finished with those projects and the spending is behind us.
So it's very opportunistic.
The other thing that we have been mentioning is that we also, from a store capital perspective, this year we had some significant investments including replacing all the IT technology in all of our registers and all of our stores.
So that is behind us this year.
So as we look forward to '09, '10, and '11, we have very little, quote, maintenance capital from an IT perspective in the store organization.
So we have got a lot of things that have happened in '08 that have really set us up perfectly to weather this in 2009 and the next couple of years if that is required.
Operator
Merrill Lynch, Alan Rifkin.
Alan Rifkin - Analyst
Yes, thank you.
I just wanted a point of clarification.
I do have a couple of questions if you don't mind.
You are backing the fourth quarter across the board essentially with respect to sales, comps, and earnings; and that is pretty much in line with what you articulated in October.
Could we be led to believe, then, that November relative to October was actually stable?
Sharon McCollam - EVP, COO, CFO
It was.
Actually, it was very similar to October.
It started out slightly worse.
I know you guys all heard that; and we saw the same thing.
Then we actually did see some resilience in the customer as we got closer to Thanksgiving.
But remember, Alan, Williams-Sonoma -- they are so relevant at that time; but across all of our brands, over the -- including the Black Friday and that weekend, we did see some improvement.
The other thing that we did is Dave and Laura articulated these promotion programs that they put into place; and they have been very successful.
We have been looking all year for promotion programs that are working with the consumer.
And we think we have actually identified some things that are very important.
I would like to -- Howard would like to add a few things.
Howard Lester - Chairman, CEO
I would just like to add something to that, Alan.
I think in October we would have said -- by the end of October we would have said this thing is so powerful that we can't seem to do anything to move the needle.
That was the frustrating part.
We couldn't tell -- it was just overwhelming from the customers, the way they were acting.
The encouraging thing now, and I have spent the last month in stores, and encouraging thing is that now some of the programs that we have thought through, our people have thought through -- particularly at Pottery Barn, although it is also true at west elm and in Sonoma, so it is not just limited to Pottery Barn -- are starting to work.
We are seeing improvements.
I just came from one district where we had tested some things and we were running 500 basis points better than the trend.
The brand trend there, as a result of those programs.
And they were up; they were making 100% of the difference.
So we are starting to -- that is the most encouraging news that I could give you is that we are starting to see some things move the consumer our way a little bit, where before we just didn't feel like we could do anything to do that.
So if there is a bright light, that is it.
Operator
(Operator Instructions) Joe Feldman, Telsey Advisory Group.
Joe Feldman - Analyst
Thanks guys.
Question about Pottery Barn -- a couple actually.
As you think about the issues going on with Pottery Barn, Howard, it sounds like maybe you have answered some of this; but how much of it really is macro versus the micro?
Is the product still resonating with the customer?
Are there things that you have to do to tweak the product?
Are there pricing issues?
I know that you had tried to bring in some more entry point prices a year ago, and that seemed to be working better.
But lately it seems like prices have kind of moved upwards a little bit.
Just maybe you could address some of those issues.
Howard Lester - Chairman, CEO
Well, Laura and I will do it together, but let me take the first shot at it, because we have both been out in stores for pretty much the last month as I said, and have talked to a lot of our kids and looked at a lot of stores, and tried to understand at that level what is really going on with our customer.
I will tell you that two years ago, three years ago, we had some brand issues within Pottery Barn, I think; and we talked about them.
That we had opportunities with improving our field organization, improving our merchandise.
We thought it had gotten a little tired.
Improving our value proposition.
I think now I have never seen the field organization in Pottery Barn look better than it does today in the stores that I have been in.
I have been all through the Southeast, Southwest, and Chicago, West Coast, Portland.
They are looking -- I mean the quality of the people, the attitude, the morale, the things they are doing with their outreach programs is as good as I have ever seen it.
I would say that the stores look terrific.
Are there are opportunities within the merchandise?
There always are.
I think we are trying to get back to a very strong core assortment.
We have done a good job of that; we could probably do a little bit better job of maybe some more editing in a few things.
There's always opportunities to improve.
But I would say by and large, this thing is more macro now.
When we are -- and that is in the programs that I was just talking about earlier in response to Matt Fassler's question.
When we talk to customers and we do our job right, we now get the sale.
So.
And we are seeing some real results from that.
So I don't think Pottery Barn is perfect, but I don't think we have a lot of apologies to make today.
There are categories of merchandise that we have missed in, that we know we can do better next season in.
There's always opportunity.
But it is not primarily about the merchandise today, in my view.
Laura, do you have anything to add to that?
Laura Alber - President
Just to add on your specific question, Joe, about pricing.
From a few years back when we mentioned and talked publicly about our prices getting too high, we did reduce our pricing offer and went strategically through every category and reduced them.
However, now that the consumer has cut back more, we have to do an even better job of being more competitive.
What we have been very successful in doing is to drive operational improvements and to cut our costs.
And we are able to give that back in savings to our consumer, and particularly next year as we have cut inventories.
So I'm excited about the opportunity to improve our value proposition because of our operational improvements.
That is really what the customer is -- it's very important to them.
I think so many of us are saying right now we don't want to buy things at regular price; we want to make sure we get the best value.
And we are in a better position to offer the customer great value than we have ever been in, because we have really improved our quality, and we have stabilized where we are with our design aesthetics, and are clear about where the customer is resonating with the brand and where they aren't.
So we are excited about those opportunities as we go into next year, even though the customer is much more picky and much more thoughtful about what they are buying.
Operator
Michael Lasser, Barclays Capital.
Michael Lasser - Analyst
Good morning.
Thanks for taking my question.
I'm going to throw two out there so I don't get cut off.
Number one, can you talk about the relative performance, particularly within Pottery Barn, of the on-mall and off-mall locations?
The reason why I ask is perhaps the nature -- not only is mall traffic declining, but perhaps the nature of the traffic is changing such that the profile of the customer who is shopping at a mall today is not necessarily consistent with what your typical customer profile is.
And that might change the relevancy of those stores over the long term.
Number two, could you break down the inventory a little bit more in terms of how much was the performance due to a reduction in purchases and how much was due to returning some of the goods back to the vendors?
Thanks and best of luck.
Laura Alber - President
I'll take the inventory question just from a broad perspective.
In that $75 million, there was substantially very little of it at all, if any, that was returned to the vendor.
This has been a strategic initiative for us.
We have reduced purchase orders; we have reduced our [CLEO] quantities.
And then the other part of that has been the effective utilization of our outlet stores and our websites to clear merchandise.
We see the -- you look at the sales numbers and they are in the range.
Those are how we are getting there.
Remember, I mentioned earlier this year that we made a strategic decision at the beginning of the year with our outlet stores that they would not have an open-to-buy for product direct to the outlet.
They are -- basically what we have said is on a few exceptions we are allowing it.
But basically, their only vendor is the brands; and that has been very effective for us in clearing merchandise.
Howard Lester - Chairman, CEO
On the store locations question, I don't think there is any material difference between street stores or lifestyle centers or shopping malls.
Pretty much it is pretty much across the board.
The differences that we see, it's because we've got a better -- some outstanding manager in one store and a better team; and they can make 20% difference.
And that has been true in good times and it is still true in bad times.
We have got stores that are comping up in this environment when all their stores and their sister stores in the district are down.
They are up; and you say, why is that?
It is because they have got a manager and a team that just somehow gets it done.
Other than that I don't think at is location-specific.
I think the consumer is just not spending.
To look for all these details, it varies a bit by region, but pretty much it is not discriminatory by type of -- whether it's a downtown location or whether it is a shopping mall.
It is pretty much the way it was before it started.
Operator
Piper Jaffray, Neely Tamminga.
Neely Tamminga - Analyst
Great, just again I will through my housekeeping and my real question up there.
First on housekeeping, if I go back and I look at what you guys did in '99 and 2000 in terms of store openings, you would have in theory on a tenant, your average lease life, about 80-plus stores coming up for release renewal over the next two years.
I am just wondering how many -- just by way of example, how many of those 80 stores have you already re-worked or renegotiated those leases?
Or are all 80 up for renewal?
That would be the housekeeping question.
Then secondly, just for the two different brand Presidents, if you could give us a sense of -- clearly you guys have some really good promotions that are working and resonating, and particularly in the Williams-Sonoma side.
You have got some focus here on post-Christmas, which is a lot less giftgiving.
So how are you morphing the assortments to pick up that business post-Christmas?
With gift card sales clearly going to be coming down this year, it is going to be a lot more self-focused instead of gift-focused and clearance-focused.
Just kind of get a sense of what is in your head there.
Thanks.
Sharon McCollam - EVP, COO, CFO
Okay, I am going to let Howard take the real estate question and then Laura will take the Pottery Barn and Dave will take Sonoma.
So, Howard?
Howard Lester - Chairman, CEO
Well, you know first of all, our leases are generally, the vast majority of them are 12-year leases, not 10.
So when we look at these leases, we look at them year by year.
We are out in front of a lot of them.
We have tended historically to remodel our stores about every seven or eight -- seven to nine years.
That is kind of when the store starts to get tired or had grown to the point.
So many of those have already been dealt with along the way.
When they were seven years old or eight years old, the volume grew to the point that we enlarged the store, improved, enlarged the footprint, signed a new lease and moved on.
So I can't give you the number year by year.
But as I said earlier, the vast majority of our stores that are coming up are still stores that you would covet to have.
So -- but I can't give you the number of opportunities, except to generally say we are about two years out in front of that.
Laura and Dave can talk about the promotions; although I don't want to see us go into a lot of detail on those.
We've worked hard to develop the strategic kind of things that we are doing; so we kind of generally can talk about them, but not specifically.
Laura?
Laura Alber - President
Right, Neely, if you don't mind, we are in such a competitive environment right now, and as I said in my prepared remarks, we are doing promotions, we are taking markdowns based on sales.
And we have contingency plans based on sales going up and sales going down.
We are going to be all over it.
So that is as much as I really want to share given the competitive nature.
Dave DeMattei - Group President
I would just add to that, Neely, that where we have seen our success is doing event-driven promotion to drive people into the stores, that makes them have a reason to come in.
With the decrease in traffic that we are experiencing at all of our stores, just taking markdowns doesn't work really.
That is -- I think Howard talked about that.
When we create event-driven ideas and then market into those through e-mail, we have been driving people into our stores.
As you noticed for Williams-Sonoma, we want to get people back in the stores in January; and that was basically the focus of the promotion there.
Operator
Brad Thomas, KeyBanc.
Brad Thomas - Analyst
Actually I just wanted to follow up on something that you just mentioned, Howard.
You are talking about the expanding of your existing stores.
I know it has been a long-term strategy of yours.
Can you talk a little bit about how some of your bigger stores are doing versus the smaller stores from a returns standpoint?
Do you still plan to do some of these expansions over the next couple of years?
Is that still really a viable opportunity for you as we look out longer-term?
Or was this just something that perhaps had been an opportunity during some very good retail years?
Howard Lester - Chairman, CEO
Well, you know, it's a great strategy when sales are going up.
It is not a great strategy when sales are going down.
You know?
So, for all these years, they have increased and we opted to enlarge our footprint rather than have more footprints in a market area because we felt that we could improve the brand and with the consumer we could have a much larger, better, more enjoyable shopping experience for the customer.
We could do more in the store, have more talent in the store, etc.
etc.
And it has worked for us.
As I said earlier, the next couple years or until this economy gets a lot better, we're not going to be doing anything, more than likely.
That is not to say that some opportunity might come up that is too good to not do.
But by and large, our rule around here is we are not interested.
We are spending time on strategically rearranging our real estate portfolio.
So more effort is going into -- almost all the effort is going into trying to close those stores that are really -- the handful that Sharon mentioned.
I mean, it's maybe 20 stores or something out of 620.
But -- so we are focused on that.
But I will say that we've got an eye to the future.
We are doing all of that in the context of looking at each market that we are in and where we are going to be five years from now.
We don't want to cut cost to the point that we really hurt the brand and we put ourselves in that -- we are not at that point.
But we want to rearrange that portfolio, given this economic environment that we are in.
One day that strategy might come back again.
You know?
But right now we are having to deal with sales that are going the other way.
Operator
Brian Nagel, UBS.
Brian Nagel - Analyst
I've got a few questions here.
I will kind of list them all off at once.
The first couple are for Sharon.
The first is a follow-up to a prior question.
You have taken the CapEx for the year for 2009 down to say $100 million.
Maybe you can be a little more specific on how much of that $100 million is still discretionary it is.
As we think about how far you could pull that back if you guys so choose.
Second question, also financial related.
The dividend -- your Company is generating plenty of cash now, but we saw you pull back on -- or eliminate your share repurchase program.
Where does the dividend remain as far as your capital allocation priorities?
Then the final question for Laura on the Pottery Barn side.
To what extent do you think the clearance activity at Linens 'n Things over the past few months or particularly over the past few weeks as it's gotten more intensive has impacted sales at Pottery Barn?
Thanks.
Sharon McCollam - EVP, COO, CFO
Okay, let's let Laura just take the question on Linens 'n Things; and then I will follow up on the other two.
Laura Alber - President
Thank you.
You know, I believe that all the promotional environment is affecting our consumer.
I have had the opportunity to be in a lot of malls and shopping centers where Linens 'n Things is fairly close, and then in other places it's not.
So where it is close, and I watched customers go back and forth between the two stores the other day, and I probably would have said to you, had I not seen that, that it had no effect.
But I was watching it with my own eyes.
So anecdotally I will tell you that I will be glad when it's over, and we are watching very carefully all of our competition that is in the home business, and very mindful of the discounting that they are doing in their stores.
Very different type of concepts; but of course, all these things do impact the customer.
Sharon McCollam - EVP, COO, CFO
Then on the question on CapEx, about 70% of the CapEx next year is related to stores.
Therefore the stores that we have on the list right now are stores that we would have to say we are virtually committed.
We have either got a lease signed, etc.
However, I say that to also say that we have great relationships with our landlords.
And where it is convenient for both parties or there is a desire, Howard is aggressively talking to them and working on plans to defer or to move out if that is possible.
But I think right now you have to assume that that is pretty well committed.
The balance is coming in the areas of IT and distribution, and the other areas where you have got your remaining percentages.
There is probably some flexibility there.
But the Internet is still proving to be our best-performing channel and a big opportunity.
So absent a major change, further change in the economic environment I would say that we are pretty committed to at least the low end of that range.
Most likely the low end of that range, and we will evaluate going forward.
However, if things do change, of course, we have got some basic IT spending in there that we might be able to move around a little bit.
On the dividend question, our Board takes dividends and all uses of cash very seriously.
They do a full review of this at least once, twice a year minimum.
We will continue to access our cash flow and operating performance and assess it as we move forward.
From a strategic priority point of view, our strategic priority, Howard said, is that cash is king in this environment; and every decision that you make needs to be looked at in reference to that.
But there are -- how much cash do you need?
With all these adjustments we are making we feel very good about our 2009 cash flow.
We expect that we can move this around absent another major change in the economy and hopefully be able to not consume any cash next year.
And if we can do that, including paying the dividend, so that is what we are looking at.
Operator
Thank you.
That is all the time we have for questions today.
I will now turn the call over to Howard Lester for closing comments.
Howard Lester - Chairman, CEO
Well, thanks all of you for joining us today.
Appreciate your time, and we will keep dealing with this environment the best way we can; and we will talk to you soon.
Thank you so much.