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Operator
Good morning, and welcome to Whirlpool Corporation's Fourth Quarter and Year End 2011 Earnings Release Call.
Today's call is being recorded.
For opening remarks and introductions, I would like to turn the call over to Senior Director of Investor Relations, Joe Lovechio.
- Director, IR
Thank you, and good morning.
Welcome to the Whirlpool Corporation Fourth Quarter and Year End 2011 Conference Call.
Joining me today are Jeff Fettig, our Chairman and CEO; Mike Todman, President of Whirlpool International; Marc Bitzer, President of Whirlpool North America, and Larry Venturelli, our Chief Financial Officer.
Our remarks today track with the presentation available on the Investor Section of our Website at WhirpoolCorp.com.
Before we begin, let me remind you that as we conduct this call, we will be making forward-looking statements to assist you in understanding Whirlpool Corporation's future expectations.
Our actual results could differ materially from these statements, due to many factors discussed in our latest 10-K and 10-Q, as well as in the appendix of the presentation.
Turning to slide 2, we want to remind you that today's presentation includes non-GAAP measures.
We believe that these measures are important indicators of our operations, as they exclude items that may not be indicative of or are unrelated to results from our ongoing business operations.
We also think that the adjusted measures will provide you with a better baseline for analyzing trends in our ongoing business operation.
Listeners are directed to the appendix section of our presentation, beginning on slide 37, for the reconciliation of non-GAAP items to the most directly comparable GAAP measures.
With that, let me turn the call over to Jeff.
- Chairman, CEO
Well good morning, everyone and thank you for joining us on the call today.
Early this morning, as you saw, we released our fourth quarter and year-end financial results.
And I would say to sum up Q4, we did exit the year with good momentum, coming from improving price mix, significantly lower inventory levels, and a continued strong cadence of new product introductions.
With these positive trends, we are well positioned for margin expansion earnings growth in the coming year.
Turning to slide 4, we will talk about our full-year results.
In 2011, we reported annual net sales of $18.7 billion, up 2%.
Our GAAP net earnings per share were $4.99 point compared to $7.97 in 2010.
And as we discussed quite a bit last year, we did have higher material and oil related costs which came in at approximately $450 million and that significantly impacted our results last year.
Turning to slide 5, you will see a recap of the actions we previously discussed that we're focusing on to improve our operating results.
As we expected, the global conditions remain challenging, particularly driven by Europe, which is driven by the Euro debt concerns.
However, we have made substantial progress on the actions which we outlined last October.
And those were to improve our operating profitability, to reduce our fixed cost structure, to realize previously announced price increases, and to continue to deliver a very strong cadence of new product introductions.
And these actions already have begun to yield results that you see in the fourth quarter.
During the quarter, our North American region delivered a 2X margin improvement year-over-year despite a 3% industry unit decline.
We see the strength of our global brand portfolio is evident as we continue to see strong consumer preference for our innovative new product offerings, and this is driving positive mix in margin.
Our cost reduction and capacity reduction actions which we announced last October are on track and as we said then, we expect them to yield $200 million in fixed cost savings in 2012, and another $200 million in 2013.
We also continue to drive strong cash flow from our ongoing business operations which has enabled us to fund a number of Legacy liabilities in 2011.
And as a reminder, these included over $300 million related to a Brazilian collection dispute, $44 million related to anti-trust resolutions, and $298 million in pension contributions.
In total, these Legacy items were funded by almost $650 million.
But even with these items, we ended the year in a very strong financial position, and with $1.1 billion cash at year-end.
Also, while we have benefited historically from both US energy tax credits and Brazilian BEFIEX tax credits, we do recognize that this has created some difficulties in evaluating our ongoing business operations.
Due to this, we have clearly defined our ongoing business operational performance by showing our baseline operating results without X items which are restructuring, the US energy tax credits, and the monetization of BEFIEX tax credits.
So then turning to slide 6, looking at just our ongoing business operations, last year our net earnings per share were $2.05, compared to $4.47 in 2010.
Our cash from ongoing business operations without Legacy liabilities was approximately $400 million last year.
Turning to slides 7 and 8, you'll see our 2012 priorities and how the actions that we've outlined are expected to impact our results.
Again, we are focused very strongly on margin expansion, and we expect the actions that we've already taken to have a significant positive impact for the year.
We will continue to benefit from the global price increases we took last year, as their benefits carry over into 2012.
In addition, we implemented price increases in several large markets that went into effect at the beginning of January of this year.
We also will continue the strong -- the cadence of strong product innovation, which will contribute to our overall revenue growth, mix, and operating profit.
Even in the fourth quarter, we have begun to see the benefits from our cost and capacity reduction actions which will accelerate throughout the year in 2012.
And lastly, we still see this year, in 2012, estimated raw material inflation to be a headwind, and we're forecasting those increases to be between $300 million and $350 million.
But we expect to more than offset these costs with our other normal strong productivity activities.
Turning to slide 9, summarizes our current demand outlook for the year.
Overall, globally, we expect flat to slightly positive demand growth around the world.
In the US, we expect demand to be flat to up 3%, with the demand primarily being driven by replacement purchases as we saw last year.
In Europe, we're forecasting a demand decline of 2% to 5% for the full year, as consumer confidence in the Euro Zone remains weak.
We continue to see strong underlying economic fundamentals in Brazil and other Latin American countries and are forecasting demand growth in the 2% to 5% range.
And finally, we expect moderate growth at 2% to 4% in Asia this year.
So taking all these factors into account, our assumptions on the external environment, but more specifically, the factors to which we are executing and have put in place, we expect to deliver GAAP EPS this year in 2012 in the range of $5.00 to $5.50 per share and overall positive free cash flow of $100 million to $150 million.
On an ongoing operational GAAP basis, X-ing out the items I previously described, our guidance this year is $6.50 to $7.00 per share and we expect cash flow from our ongoing business operations to be $950 million to $1 billion.
So with that, I'm going to turn it over to Marc Bitzer for his review and comments on North America.
- President, North America
Thanks, Jeff and good morning, everyone.
Let me start by giving you my perspective on North America's performance over the quarter.
As shown on slide 12, we realized more than two times profit improvement year-over-year, which is a clear indication that our previously announced actions are yielding the intended results.
All previously announced price increases are fully implemented, including the most recent 6% to 7% price increase effective January 1, 2012.
As you know, these increases are necessary to mitigate higher material costs.
As a result of the cost-based price increases, our margin has substantially improved both sequentially and year-over-year.
And we're well positioned to expand margins in 2012.
For the quarter, sales grew 1% despite an industry shipment decline of 3%.
And margins improved significantly during the fourth quarter of 2011 compared to the same period last year even if adjusted for non-operating supply recovery and curtailment gain.
However, raw materials continue to be a headwind for us and we continue to take actions to adjust our inventory to industry demands.
On slide 13, you see our annual US Industry T7 units since 2005.
For 2011, the year ended with demand bumping along the bottom at these recessionary levels we saw in 2009.
It is clear that replacement is driving demand at this point.
Approximately 60% of all consumer purchases are duress or replacement purchases.
Based on this, we expect North America industry shipments to be flat to up 3% in 2012.
With slide 14, you will see North America's financial performance in the fourth quarter.
Regarding our overall unit volume, we saw our North America unit shipments down 3% in the fourth quarter, which is in line with the US industry decline of 3%.
The net sales of $2.6 billion grew 1% from last year, driven by improved product price and mix.
Turning to slide 15, you can see a sampling of our innovative new products that we launched throughout the year.
Before I hand it over to Mike, I want to highlight our business priority for North America in 2012, shown on slide 16.
As Jeff has mentioned, we're primarily focused on actions driving margin expansion.
In 2012, we will build upon the positive momentum we saw in Q4, with favorable price and mix.
Pricing carry-over will continue and pricing will grow with the recently implemented January price increase.
The cost and capacity reduction initiative that we introduced on the last earnings call are on track to generate the expected benefits.
And we will continue to leverage our strong product innovation and higher-margin adjacent businesses for growth over the long term.
Let me turn to some comments on the anti-dumping petition we filed on December 30.
We took necessary actions to promote a fair and open global trading system to protect American jobs and to innovate and invest in America by finding anti-dumping and countervailing duty petitions for large residential clothes washers from South Korea and Mexico.
We expect to receive a final determination on this petition February 2013.
And a final determination related to our earlier Bottom Mount Refrigerator Petition in May of this year.
While neither investigation is yet complete, we remain very confident about both cases.
And now, I'd like to turn it over to Mike for a review of our international operations.
- Director and President of North American Division
Thanks, Marc.
I'll begin on slide 18 with a review of our international business.
During the year, high material costs and soft demand were global issues and we saw high inflation and low consumer confidence slow the rapid growth rates in emerging markets.
Europe remained the most challenging region from an international perspective as the European financial crisis drove weak consumer demand across the Euro Zone.
We focused significant restructuring resources and significantly reduced production in the European region beginning in the fourth quarter, to better align our costs with industry demand levels and lower our fixed cost structure going forward.
We are confident that these actions will positively impact our future performance in Europe.
In Latin America, as you may know, the Brazilian government declared an appliance sales tax holiday in December.
As a result, we monetized less BEFIEX during the quarter.
The stimulus program set to expire on March 31, is similar to the program instituted by the Brazilian government in 2009 that drove increased demand in the region, and lasted for nine months.
Irrespective of the stimulus program, however, we continue to be very positive about the prospects for our Latin America business.
In Asia, we experienced growth in China, while high inflation dampened consumer sentiment leading to a reduction in demand in India, for the quarter and the year.
Turning to slide 19, in the fourth quarter our Europe, Middle East and Africa sales decreased 8% year-over-year, to $848 million, with unit shipments down 4%, compared to the prior period.
Excluding the favorable impact of currency, sales decreased approximately 7%.
The region reported an operating loss of $32 million, versus a $29 million profit last year.
Results were unfavorably impacted by weak consumer confidence, higher material costs, and significantly lower production to adjust to a weak industry demand in the region and then slightly negative product price/mix.
We expect our cost reduction actions, ongoing productivity initiatives and previously announced price increases will have a positive effect on results going forward and we will return to solidly profitable position this year.
Slide 20 shows the summary of our Latin America fourth quarter results.
The region reported sales of $1.3 billion, down 5% from the prior year period, with appliance unit shipments down 4%.
Excluding the impact of currency, sales decreased approximately 1%.
Our demand decline was mix driven.
Through pricing actions, we purposefully reduced our sales of lower end products such as microwave ovens and air conditioners while maintaining our strong share in the critical categories of washers, refrigerators, and cooking.
Operating profit totaled $155 million, compared to $193 million in the prior year.
Favorable product price mix was offset by lower monetization of tax credits, higher material costs, unfavorable currency, and reduced production levels.
On an adjusted basis, excluding BEFIEX tax credits, operating profit for the quarter totaled $96 million, compared to $112 million in the prior year period.
Our fourth quarter results in the Asia region are shown on slide 21.
Net sales decreased 2% during the quarter to $200 million, down from $204 million in the prior year period with flat unit shipments.
Excluding the impact of currency, sales increased approximately 4%.
The region's operating profit was $2 million for the quarter, compared to $4 million in the prior year.
Overall, favorable product price mix and volume improvement in China was offset by higher material costs and weak consumer demand in India.
Turning to slide 22, you can see just a few examples of our new products that we launched in 2011.
We had innovative product launches in every major category around the world.
Turning to slide 23, we are focused on executing the margin expansion actions already in place.
We expect the benefit from one, our previously-announced price increases in every region of the world; two, cost and capacity reduction initiatives in Europe; and three, ongoing productivity programs.
Overall, we are well positioned for a solid performance throughout the year.
Now, I'd like to turn it over to Larry Venturelli for his financial review.
- IR
Thanks, Mike and good morning everyone.
Beginning on slide 25, I would like to summarize the main drivers of our fourth quarter results.
While we did have significantly improved year-over-year price mix during the quarter, our sales declined approximately 3%, to $4.9 billion, primarily due to lower industry volume, and the impact of currency.
Excluding currency, sales were down 1 point on global unit volumes which decreased 3.5 points from the prior year.
Raw material and oil related costs continued to be a headwind during the quarter, and given industry demand trends, we significantly reduced production to align inventory with the current demand environment.
Overall, we ended the year with $2.4 billion of inventory, which is $700 million lower than where we were in June, and more than $400 million lower than December last year.
We are very well positioned with our inventories entering 2012.
Based on volume and product mix, we monetized $59 million of BEFIEX credits compared to $81 million in the prior year, which was lower than expected due to the tax holiday that went into effect on December 1 in Brazil.
For the year, $266 million of credits were recognized.
Turning to the income statement on slide 26, you will note that our operating profit was up slightly from the previous year.
Results were positively impacted by continued improvement in price mix and cost productivity, higher raw material costs, lower production to adjust inventories to weak global industry demand, and lower monetization of Brazilian tax credits, adversely impact the results during the quarter.
Results also included a significantly higher restructuring expense and the benefit of $96 million from a previously disclosed supplier recovery and benefit plan curtailment gain.
Turning to slide 27, you will see that the income tax benefit we recorded in the quarter was primarily the result of recognizing approximately $110 million of energy tax credits.
For the year, $366 million of credits have been included in our results.
As a note, it's important to point out that the energy tax credit program in the US was not extended into 2012.
Primarily due to the conclusion of this program, our 2012 effective tax rate will be in the 26% to 29% expense range.
We reported diluted EPS of $2.62 per share in the quarter, compared with $2.19 per share in the prior year.
Moving to our free cash flow results on slide 28, we reported a free cash flow use of $55 million for the year, compared to the generation of $502 million last year.
It is important to point out that full-year results include approximately $300 million in pension contributions, and approximately $300 million for the first of two payments related to the Brazilian collection dispute.
Specifically, you can see how working capital improvement in 2011, driven largely by significant inventory reductions.
I will go into further detail regarding free cash flow from our ongoing business operations in a few minutes.
Finally, included within other cash are the pension and Legacy legal liability payments we made during the year.
As Jeff introduced earlier on the call, our 2012 guidance is shown on slide 29.
For 2012, we expect to deliver diluted EPS in the range of $5.00 to $5.50 per share and positive free cash flow of $100 million to $150 million.
As you will note, we are forecasting significant improvement in our ongoing business operations during 2012.
To provide further clarity and comparability between both our reported GAAP results and GAAP guidance with our ongoing business operations performance, we have included a table on slide 30 which I'd like to provide some comments and perspective on.
I'll first discuss tax credits which have been recognized as a direct result of our operating performance for the past several years, and are either concluding or have a limited remaining life.
First, you will note that our 2012 earnings guidance does not include any benefit from the US energy tax credit program, given that program was not renewed at the end of 2011.
Therefore, we are adjusting 2011 results to facilitate comparability between the years.
Secondly, over the past several years, we have realized BEFIEX tax credits to our operating performance in Brazil.
I'd like to provide some detail regarding our remaining credits.
At the end of the third quarter, 2011, $383 million of credits had not been monetized.
During the fourth quarter as I mentioned, we monetized $59 million of credits.
Two additional adjustments to available credits were made during the fourth quarter.
First, the strengthening US dollar versus the real reduced credits by $24 million.
Second, based on changes to government inflation index tables in Brazil, there was a $62 million reduction to future available credit monetization.
Therefore, based on credits recognized to date, changes to applicable government inflation factors, and currency translation there is approximately $240 million of future cash monetization remaining.
Given that these are near completion of monetizing, we have also adjusted both our 2011 actuals and 2012 guidance to facilitate year-over-year ongoing business operation comparisons.
For 2012, our guidance includes $60 million to $80 million of BEFIEX credits compared to the $266 million recognized in 2011.
As Mike mentioned, last December, the Brazilian government announced tax breaks to consumers which are essentially identical to the program enacted during 2009, which was extended and remained in effect for nine months.
This program significantly reduced the amount of BEFIEX credits we could recognize.
For all of 2009, we recognized $69 million of credits.
We are modeling our 2012 guidance similar to the previous program.
Should the current four-month program not be extended to nine months, we would be able to monetize additional credits during 2012 of approximately $115 million.
The remaining $60 million balance is associated with court-ordered fees which will be monetized in subsequent years.
In addition to tax credits, we are also adjusting for restructuring expense.
As you know in October, we announced the largest restructuring program in company history, which is expected to be completed during 2013, and will provide approximately $200 million in benefits during 2012, and an additional $200 million in benefits in 2013.
Slide 31 illustrates that we expect approximately $250 million to $270 million of a restructuring expense in 2012.
Our total program remains at approximately $500 million of expense beginning in Q4 2011 through 2013.
Finally, during 2011, we had several unusual items, including settlement of Legacy legal liabilities, supplier quality recovery, and a benefit plan curtailment gain, all of which are being adjusted for year-over-year comparability.
Taking into consideration all these items as shown on slide 30, our ongoing operations from our business performance was $2.05 per share.
You will note that our 2012 GAAP guidance of $5.00 to $5.50 adjusted for 2012 BEFIEX tax credits and restructuring expense translates into an ongoing business operation outlook of $6.50 to $7.00 per share.
This represents a significant improvement from our ongoing business operations performance compared to 2011.
On slide 32, we highlight the main drivers of our expected year-over-year ongoing business operations performance improvement.
During 2012, we expect 2-plus points of margin improvement from price mix, largely driven from the carry-over of price increases implemented during 2011 as well as new price increases implemented in January.
Approximately 1 point of margin improvement from restructuring benefits.
And we also expect that we will deliver between a half to a full point of margin expansion from our normal productivity.
This includes offsetting approximately $300 million to $350 million of year-over-year material cost head winds.
And finally, higher marking investment increased benefit cost and unfavorable currency will reduce margins by approximately 1 point during 2012.
On slide 33, you will note we had $55 million in free cash flow usage during 2011, and are guiding to a positive $100 million to $150 million in 2012.
It is very important to note that we have significant cash outflows for Legacy legal liabilities which will be largely behind us after this year, and we also have the bulk of our restructuring program cash outflow during 2012.
Slide 33 depicts the underlying cash flow we are generating through our operations after taking into account the short-lived cash requirements.
Our underlying ongoing business operations free cash flow improvement is largely driven by cash earnings, which is a direct result of the components of the profitability improvements I discussed earlier, as well as lower capital spending, which is expected to be $500 million to $550 million compared to $608 million in 2011.
You will also note that our pension contribution will be $250 million, compared to $298 million in 2011.
Before I close, on slide 34, I want to discuss our short-term cash flow priorities.
First, it's important to point out that our Legacy legal liabilities will be largely behind us after this year.
Given these required cash outflows, our 2012 cash priorities are -- funding the business, which includes capital expenditures and pension contributions, dividends, debt repayment; and as I previously mentioned, funding the remaining Legacy legal liabilities.
Now I'll turn it over to Jeff.
- Chairman, CEO
Thanks, Larry.
Let me sum up our comments today, as I said at the beginning, we are pleased with the momentum that we had coming out of 2011.
We are seeing and have seen improving price/mix.
Our inventory levels are in great shape.
And we have the strongest innovative product lineup we've ever had in our 101 now year history.
On today's call, as we outlined in October, we talked in great detail about the actions that we've taken to accelerate our ongoing business operations, growth, to deliver long-term value for our shareholders.
We are executing very rapidly these strong actions, and we expect them to continue to improve our operating margins through our cost and capacity reduction initiatives, our ongoing productivity and the previously-announced price increases.
Again we're planning for a flat to slight improvement in demand.
We will have raw material inflation in the range we talked about, but we expect to fully mitigate those increases through our productivity.
So overall, based on these assumptions, we do expect 2012 to be a strong year, with ongoing business operations improvement, and driving strong shareholder value.
So at that point in time I will conclude our formal comments and we will open this up for questions.
Operator
Thank you, sir.
(Operator Instructions.).
Ken Zener at Key Banc Capital.
- Analyst
Good morning.
I always appreciate your new reporting format.
I'm looking at page 32 in your presentation.
The margin walk that you guys highlight.
If you look at the puts and takes, how would you kind of rate the risk of each of these categories, if you could give us some of that sensitivity, you know, to where the concerns are?
Obviously, I think the caution capacity is probably a fairly secure forecast but can you talk about the --
- Chairman, CEO
This is Jeff.
Again, there is -- and again, this is very similar to what we outlined in October.
But I would say this, is that we have already turned around what for over a year was a very negative price margin mix hit to our earnings.
And starting in the third quarter, we have turned that from negative to positive.
You saw in the fourth quarter, that ramped up, very nicely, so we're ending the year with a lot of positive momentum.
We're one month into the actions we took at the beginning of the year.
And we're very committed to this.
As you go around the world, we haven't seen a material impact on our business from a market share standpoint.
This is enabled by a continuous strong flow of new product innovation, so we may be losing some business in some areas, we're making it up in other areas.
But net-net, given our margin levels, and with external inflation, we decided early last year this was a critical initiative that we were very committed to and we remain committed.
So I fully expect to deliver upon what we're seeing here.
The cost and capacity is the restructuring benefits.
I think as you know, we have a very strong track record of delivery.
And I expect the full $200 million that we committed to in October we will deliver this year.
The normal productivity of half a point to a point, I would say that I feel very good about our actions.
The two dimensions that affect that of course are raw materials, which sitting here today, we feel comfortable with the $300 million to $350 million, that can change.
Either way.
And demand.
Which has an impact on conversion in the factory.
So right now, we're very comfortable with what we're presenting there.
And I would say on any of these that we have equal upside, as we do down side.
And we're confident that we're going to deliver this kind of improvement operating performance.
- IR
Ken, just a couple of things.
It's Larry.
A couple of things to keep in mind as we talk about carry-over in price increases from last year.
As you remember, those price increases really started building momentum here in the back half of the year.
In fact, you know, in the fourth quarter, year-over-year, we had about a 3-point improvement.
So we're carrying over about 1 point to a 1.5 point of price increases in the next year.
The second thing to build on, what Jeff said, if you think of the inventory takedown we had in the -- from the first half of last year, to the end of the year, I mean that cost us I would say, from a conversion perspective, at least a point.
- Chairman, CEO
I would make one final comment, Ken, on these dimensions.
Is one, is the pricing we expect to see to fully reflected in the first quarter onward.
Of course, in the second half of the year, we're up against different comps.
But for the full year, it really is already started.
Whereas restructuring benefits and productivity will follow their normal build that they increase as we go throughout the year.
- Analyst
I appreciate that.
I guess a question for Mark.
Looking at the strength in the 4Q margins in north America at 4.1, which has led to connected to what looks like a 3% price gain, can you talk about rebates?
And if you held to the 10 to 20 days, you mentioned in the third quarter call, and if that discipline, you know, of rebates, how that was -- if the retailers followed you?
What was their response?
Or if there was any confusion on their part?
I appreciate that.
- President, North America
Ken, it is Marc.
Let me first clarify.
From a 4.1% margin for North America, the 3% which Larry was referring to in pricing was a global number.
But North America pricing on a year-over-year has been substantial, above that number.
And has been even improving on a sequential base.
Which is kind of unusual given what already appeared in Q4.
So we feel very good about the pricing progress in Q4 and then also the subsequent carry-over into 2012.
Specifically to your question on the holiday period, and I do appreciate it, there have been a lot of reports out there, not all have been correct, I think it pretty much it unfolded the way how we expected it during our last earnings call.
And with that, what I say we said there's a high, high amount of consumer duress demand out there, and in that market environment, we didn't feel there's a strong return on investment and promotion and activities and we therefore reduced our investments into Black Friday compared to previous years.
That's what we've done.
And as a result of that, our pricing has been pretty good in Q4.
Our overall promotion period was slightly shorter than previous years.
And that's how we managed it.
We feel pretty much that Black Friday unfolded the way you expected it.
- Analyst
Okay.
And I guess if I could just one last one.
It that favorable a series of ITC rulings, you've had two petitions so far, one is in a preliminary state of tariff.
How will that flow through results?
And how should we look at it?
So refrigerators, it's already in place, can you comment on the benefit that you actually saw in the fourth quarter, perhaps year-over-year, realizing the washing machine is still very, very preliminary, but you should have already started seeing that.
Is there any quantification you can give us?
- Chairman, CEO
Ken, basically, we're not -- I mean it's not done yet.
As Marc outlined, that there is another step in the process which will be completed by early May.
That's when the final determinations are made.
I think what you're referring to is the fact the preliminary duties came out in the end of October or so, so basically manufacturers are potentially liable for -- after that date.
So in that standpoint, that is true.
Our positions, we're not really willing to comment on any changes on that, until the case is determined and over with.
- Analyst
Thank you very much.
Operator
Eric Bosshard with Cleveland Research.
- Analyst
Good morning.
Two things I'd love some clarification on.
One, can you give us the quantification of what price/mix was in 4Q and in total for 2011?
- IR
Yes, I'd say first, let's -- let me answer your second question, Eric.
It's Larry.
Price/mix, as you recall is down 2 points in the first half.
That reversed in the second half.
So price/mix is essentially flat for the year.
If you look at fourth quarter year-over-year on the margin, price mix is up 3 points.
- Analyst
So 3 points in the fourth quarter.
2 points in the back half of the year.
And then on that same metric, the guidance is 2 points for all of 2012?
- IR
Yes.
We said 2-plus points.
- Analyst
Okay.
And what -- within this, what's changed, we saw obviously 2010 and into the 2011, I guess beginning in 4Q '10, price/mix was pretty bad, and now, it's changed.
And I'm sure you always intend price/mix to be positive.
Is there something that's changed from a competitive dynamic or something that's changed in the market that's allowed to make the progress in here that you have obviously aspired to for a while?
- IR
Yes, Eric, you know, if you -- you really have to look at the cycle that we have seen here.
And it really began in the second half of 2010.
We came off of a first half where we saw some would argue stimulus-driven growth.
But good growth in the first half of the year.
And then seemingly in the second half, the growth just stopped.
And there was a lot of competitive dynamics at every level then that drove us into a period of really 12-month period of very negative pricing.
And I'm talking largely in the North America business.
At the same time, coming into 2011, we, and I believe most companies, were negatively surprised about the material inflation that accelerated.
So you had basically negative demand, significantly negative pricing, and very negative increases in costs.
And that had a profound impact on margins across the board.
Like I said, we took a decision, for ourselves, that we would, given the innovation we had in our pipeline, given the level of margins that were unsustainable, that margin expansion was our number one priority, and we announced price increases early last year in the case of North America, and as we saw inflation ramp up even more, we took a second price increase, and announced the third for January of 2012.
We think those are the right decisions for the business.
We've obviously got to have higher margins to continue to invest in bringing more innovation and value to consumers.
We're pleased with the progress.
We're satisfied with the innovation that we're gaining, that our market share hasn't materially changed.
And that's just the course one.
I can't comment about others.
But that's the path that we're on.
- Analyst
Great and then the second question, the Latin American business was down 3% or 4% in the back half of '11, and your -- I think guidance is for the market to grow 2% to 5% in '12.
I'm curious about what you're seeing in the business or thinking about the business, even the early feedback on stimulus.
It's just that the volumes are going to turn from contracting in the last six months to improving over the next 12.
- Director and President of North American Division
Yes, Eric, it is Mike.
What we did see, and similar to what we saw, I would say, in -- at the last stimulus program, was it actually drove about a 10% increase in the month of December, and we're continuing to see that kind of growth, as we turn the page into the new year.
So we do see that it's having a positive impact.
We again, we don't know exactly how long that program is going to last.
But the fact of the matter is, it has driven some benefit.
The other thing we're seeing is in markets outside of Brazil, we're continuing to see very strong growth in those markets.
So we're feeling that this range that we've given is very appropriate.
- IR
The only other comment, Eric, I'd make about Brazil and Latin America in general, is that not only did we have the stimulus, in other words, the reduction in essence sales tax on certain products, that has re-ignited the market.
But also the government has taken some -- they had taken some anti-inflationary steps earlier in the year, which constrained demand.
They've reversed those.
There's a lot of talk of a lowering in interest rates.
So there is a balancing going on.
And we're seeing a general pickup in total.
In the same time, and it's similar to your question that I referred to on North America, is we did take a strong stance last year, throughout the year, on pricing.
We have achieved that pricing.
We've also taken a strong stance on mix, and we've really focused on stepping up the mix, and we're having good results with that.
- Analyst
Okay.
Thank you.
Operator
Sam Darkatsh with Raymond James.
- Analyst
Morning, Jeff, Larry, Marc, Mike, how are you?
A couple of questions, first, I want to rephrase an earlier question, if I could.
Specific to bottom mount fridges post-October, what did you see in wholesale industry prices, and your specific market share?
- President, North America
Hello, Sam, it is Marc Bitzer.
First of all let me reiterate what Jeff was saying.
Even on a French door bottom mount, we are still in the preliminary phase of that entire process.
So the final determination of this one is not happening before April of this year.
So as long as the final carriers are not out, I would expect that situation to be somewhat unstable.
We saw in Q4 a slight increase of French door bottom mount prices but I think it's too early to draw any broader conclusion than this one.
- Chairman, CEO
You know Sam, again I would just add on this one -- both of the actions that we've taken, we are confident in the submission.
We are confident in the process.
And we're confident we'll have a positive outcome.
- Analyst
Okay.
Second question.
I know people are I think beating to death the price/mix assumption.
I want to look at it in a different way if I could.
It doesn't look like you're assuming, for any material degradation in demand from the higher prices as it relates to elasticity.
Yet it seems as though demand over the past couple years has been much more elastic to changes in price than perhaps anybody was looking for.
So is that the -- is there a reason why you think demand would be so impervious to these prices?
- Chairman, CEO
Yes, and there is, and again, I would talk -- it's a little bit different around the world.
I would talk of the case in North America.
Directly, to answer your question.
Yes, we do think there's really no -- there is a very little relationship between change in prices and demand.
And the reason we discussed before is that does not mean that there is not affordable products available to consumers.
And we generally don't vacate price points.
But that we changed the value feature for price point.
And the consumer who is in the market every 10 years doesn't really have a preconceived notion about what that value feature content is.
So, as we've been through this the last five years, candidly, I don't think the price increases have any impact at all on demand.
In other parts of the world, it's somewhat different.
Where have you emerging markets where you're having first-time consumers coming in, where there is an affordability threshold, then we're a little bit more -- when we -- although we still have the same need to raise prices, we're also innovating for the masses, if you will, and trying to bring more, let's say continue to expand the affordability range for the consumer.
So it's a little of different around the world.
- Analyst
Last question if I might.
It appears as though you're assuming that the IPI gets extended into the summer time, based on your BEFIEX guidance.
But that also assumes then that the stimulus would be lasting that long, as well.
If the IPI actually does expire on March 31, how would that change your vision of Latin American unit demands for the April 2012?
- Chairman, CEO
Sam, we've got the -- the 2% to 5% is Brazil and the rest of Latin America.
The rest of Latin America already set a higher run rate than that.
So that -- and that's about a third.
So the other two thirds is Brazil.
And I would say that short-term, with the IPI, I think we're seeing the beginning, December and January, we're seeing much higher rates than that.
So our balance through the 5% for the year, I think, depending on the broader general economic environment, I think whether they extend it or continue it, I think if they extend it, I would frankly expect higher demand.
If they discontinue it, I think we're safe in the 2% to 5%.
But of course, then we'll be able to monetize more BEFIEX through IPI.
So that's kind of how I look at it.
- Analyst
Because it sounded like October and November, were pretty soft, prior to the IPI.
I don't know how well advertised the IPI was ahead of time.
Maybe that pushed some demand into December, but it would seem as though the natural demand would be a little bit lower than the 2% to 5% based on what was happening prior to the IPI.
- Chairman, CEO
A couple of things, Sam.
I mean we did see a softness -- and you know coming out into the summer and to the fall.
Some negative comps.
But we're also comping up against a big increase the previous year.
But you're exactly right.
With one exception, is that the IPI reduction was not well communicated in advance.
It was -- I mean within two days, the government met, they decided on it, and I think it was like the last day of November, they communicated it, and it started December 1.
We were prepared to respond to that on December 1.
But we saw immediate -- actually an immediate change in direction.
From demand with that.
- Analyst
Thank you.
Thank you much.
Operator
Josh Pollard with Goldman Sachs.
- Analyst
Hey, thanks for taking my question.
Could you just walk through how much in additional price increases need to occur in order for you to achieve your 2% plus overall price mix guidance for '12?
- Chairman, CEO
None.
- Analyst
Okay.
Fair.
And when you look at -- when you look at the overall number for productivity and cost improvement, please correct me if I'm wrong, but I'm getting numbers that total about $650 million between the sort of big broad cost productivity program that you guys have run and then $200 million, and then the additional sort of quote normal productivity that you guys expect, in excess of commodity inflation?
Can you walk us through just some of the bigger, broader buckets, through which that should come, and then give us a cadence over which we should see those benefits for the year?
- IR
Yes, Josh, this is Larry.
Let me talk a little bit about the benefits that we've put in our guidance, and we did say through the cost and capacity reductions, that would be about 1point.
So if you just use this year's sales base, that would be $185 million.
We said we had $300 million to $350 million in head winds, but we would more than offset that, with -- and our total productivity in total would be a .5 point to 1 point.
So if you net those all together, you're probably talking about $325 million net.
But if you want to gross up the head winds, then you'd add about $300 million to $350 million.
- Chairman, CEO
And again, Josh, the net productivity is completely over and above separate from the restructuring benefits which we call off separately.
- Analyst
So if I do that math, I get a negative of $300 million to $350 million from commodities, but over and above that, you guys expect to get a .5 point to 1 point.
So all in, that looks like that should be a benefit, on my quick math of about $465 million.
In addition to the cost and productivity of $200 million.
Am I thinking about that right?
- Chairman, CEO
Yes, again, when we talk about the productivity, it's net productivity.
Meaning that we have to generate enough productivity to offset all inflation, which includes raw material.
It includes inflation in emerging marks, salary, et cetera, et cetera.
So to net out 1 point and 1 point is roughly $200 million, to net out 1 point, with $300 million to $350 million in inflation, just on those two factors alone, we'd have to do $500 million to $550 million in gross productivity, and of course, we have other inflation, so our gross productivity is in the $800 million to $1 billion range.
- Analyst
Okay.
Great.
And then if you could just update us on the cadence for margins, for 2012.
You guys made some comments about continued improvement, as you get through the year.
I wanted to see if you meant by those comments that you expect margins to go up sequentially in 1Q, and then if you could talk about how you would expect those to progress throughout the remainder of the year.
- Chairman, CEO
Let me talk in generality.
I would say we would expect margins to improve sequentially throughout the year.
And I'm talking about the ongoing business operations, okay?
So obviously, you know we'll have restructuring expense.
But if you look -- and BEFIEX.
But if you X those out, we would expect margin improvement throughout the year.
Historically, we do have seasonality in our business, Josh, historically, 45%, 55% from a volume basis, due to carry-over, our pricing will be more weighted to the first half of the year than the back.
Our history, if you look at our history, productivity tends to be more back-end weighted and the restructuring benefits I would say would be more 40/60 but more back-end weighted.
And as we mentioned we're assuming that the extension of IPI tax holiday occurs, so the BEFIEX would be more back-end weighted.
- Analyst
And if I could just plug a last one in there, pension expectations into the future, you guys sort of called that out as not a part of the ongoing expense.
But for how long should we expect you guys to be in that $200 million to $300 million range on cash outflows for pension?
- Chairman, CEO
I think it is a good question.
And obviously, interest rates depend a lot on what we will pay out in any given year.
And we're at historically low interest rates.
So if rates were to stay this way for the next four years, we'd pay probably around $200 million on average.
But obviously, rate goes up, that number changes.
- Analyst
Okay.
Thank you, guys.
Operator
David MacGregor with Longbow Research.
- Analyst
Yes, good morning, everyone.
Thanks again for the new reporting formats.
A little more transparency.
It's really helpful.
So I just want to follow up on a couple of previous questions.
There is no mid year price hike built into your guidance?
- Chairman, CEO
David, we don't talk about any future pricing.
- Analyst
Well, I'm just with respect to the guidance Jeff.
Is there --
- Chairman, CEO
No, but what my comment was that I think Josh asked the question --
- Analyst
Right.
- Chairman, CEO
And my comment was based on the carry-over from 2011, and what we've already announced and implemented, that is sufficient to do the 2-plus we talked about.
Now, regarding future price increases, that's a different discussion, and it is something we don't comment about.
- Analyst
Okay.
Secondly, on the BEFIEX credits, the assumption right now is that the program will conclude March 31.
I think you'd indicated, I just want to make sure I got this correct, that if it were to extend for the 9 months as it did in 2009 that there would be an additional $115 million, $115 million?
- IR
Yes David.
This is Larry.
A couple things.
We're assuming -- we're modeling this year's BEFIEX -- this year's holiday tax program consistent with what 2009 was, which ran for 9 months.
So in our guidance we're assuming that carries over into nine months.
And if you look at 2009, for the entire year, there was about $69 million of BEFIEX tax credits recognized.
So we're being very -- we're between $60 million and $80 million.
- Chairman, CEO
But David, I think it is backwards.
If it does conclude as currently prescribed on March 31 and there's no other changes, then we'd have an additional -- up to $115 million more BEFIEX that what we're reflecting.
- Analyst
Great.
Yes.
Thanks for that correction.
So if I am doing the math correctly using a 29% tax rate that's an additional $1.00 per share of earnings, would that take your guidance then up to $7.50 to $8.00.
- Chairman, CEO
Again David, again if in fact the IPI tax holiday is not extended, then we will provide you with additional guidance on BEFIEX.
The tax rate you should use would be the more the statutory to rate in Brazil, which would be 34%.
- Analyst
So it is approximately $1.00 a share.
Would that be taking your guidance up by approximately --
- IR
Let's be clear at the $6.50, to $7.00, X's out BEFIEX.
- Analyst
Okay.
How much of the cost savings of the $200 million actually go to the bottom line?
- Chairman, CEO
All of it.
- Analyst
And the European pricing, Marc, thanks very much for those specifics on your ASP lift in North America.
Can you give us a similar assessment for your European pricing?
- Director and President of North American Division
Yes, David, it is Mike.
We took and announced the price increase and went out in pricing and it was effective October 1.
What we've seen is sequentially, we have begun to realize some of that pricing, as a matter of fact, in the fourth quarter, it was up about 2 points from the third quarter.
What we're expecting is to see continued, if you will, benefits from this pricing, as we move forward into 2012.
So, and we're already beginning to see that as we come into January.
So we did see some sequential improvement.
And we're expecting that to continue.
- Analyst
Your free cash flow guidance for 2012, what's your working cap Delta?
- Chairman, CEO
We ended at 5.1%.
You said the cash flow, David?
- Analyst
Yes.
- Chairman, CEO
We expect some improvement in cash flow but not to the extent we saw this year.
I think David, we've got one more call and we are running up against time.
And we can get back with you after the call.
- Analyst
Sure.
Thanks very much.
Operator
Michael Rehaut with JP Morgan.
- Analyst
Thanks.
Thanks for letting me ask the question.
First on the -- I'm sorry to get back to the price/mix, but I just wanted to make sure I understood for 2012, you said before, Jeff, it assumes no incremental pricing.
But I was just curious how much of the information, how much of the expectation, rather, is from 2011 initiatives, versus what you've begun to -- and certainly you said you've already been able to fully realize it, but what was the from -- the portion from of what you've already done in '11 versus what you put into effect in 2012?
- IR
Yes, Michael, this is Larry.
We have about a -- a little over 1 point carry-over.
- Analyst
Second question, on the European margins, you know, it's a number that -- and obviously, a lot of turnover in the region itself.
But it's -- the European margin line certainly it's moved around a lot this year.
Just trying to get a sense of with the material amounts of benefits from the cost reduction program, how much of that would be in Europe, and how should we think about a European margin, in 2012?
- Director and President of North American Division
Hello, Mike, Michael, this is Mike.
You know, what we did in the fourth quarter as we talked about, is we took production down significantly.
That had a major impact.
What we're expecting is we have going into 2012 is we're expecting to see improvement coming from price/mix that we just talked about.
We're expecting to see improvement from the restructuring, which we're already beginning to realize, in the first quarter.
And we're expecting to see improvement by -- from normal productivity initiatives.
So I would expect us to see a fairly significant, over the course of the year, improvement in the European operating margins.
- Chairman, CEO
And I think Michael you asked about restructuring.
About a quarter of that benefit is within Europe.
- Analyst
Okay.
Just one more, if I could.
To understand -- (technical difficulty).
Can you hear me?
- Chairman, CEO
Yes.
We have time for one question Michael.
- Analyst
Yes I just heard a lot of static.
I just wanted to make sure I was heard.
In terms of the lower level of productivity in -- I'm sorry, or production levels which I assume you also kind of translate into productivity, I was just trying to get a sense of how that negatively impacted North America and European margins in the fourth quarter, and if the rebound in the productivity levels is something that you're capturing in the net productivity gain of half a point to a point that you're expecting in 2012?
- Chairman, CEO
Yes I would say, Michael, again, the Q4 impact, you're talking in excess of a point, due to the productivity cost takeout.
And actually, that will be a good guide for us going into next year.
- Director and President of North American Division
Well, listen, everyone, thank you for joining us today.
And we look forward to talking to you next time.
Operator
And this concludes today's program.
Have a great day.
You may disconnect at this time.