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Operator
Good day, ladies and gentlemen, and welcome to do the third-quarter 2014 Winnebago earnings conference call. My name is Denise and I will be the operator for today.
(Operator Instructions) As a reminder, this conference is being recorded for replay purposes.
I would now turn the conference over to Sheila Davis, Public Relations and Investor Relations Manager. Please proceed.
Sheila Davis - Public Relations and IR Manager
Thank you, Denise. Good morning and welcome to Winnebago Industries' conference call to review the Company's results for the third quarter of fiscal 2014, ended May 31, 2014.
Conducting the call today are Randy Potts, Chairman of the Board, Chief Executive Officer, and President, and Sarah Nielsen, Vice President, Chief Financial Officer. The news release with our third-quarter earnings results was posted on our website earlier this morning.
This call is being broadcast live on our website at wgo.net/investor.html, and a replay of the call will be available on our website at approximately 1 o'clock PM Central Daylight Time. If you have any questions about accessing any of this information, please call our Investor Relations department at 641-585-6803 following the conference call.
This presentation may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are inherently uncertain.
A number of factors could cause actual results to differ materially from these statements. These factors are identified in our filings with the Securities and Exchange Commission over the last 12 months, copies of which are available from the SEC or from the Company upon request.
I will now turn the call over to Randy Potts. Randy?
Randy Potts - Chairman, CEO, President
Thanks, Sheila. Good morning, everybody. We're very pleased to report a strong quarter for both revenues and earnings, and we are happy that the weather-related challenges which we encountered in the second quarter are behind us.
During the third quarter, we shipped a much larger than historical level of rental units, driven by the Apollo Motorhome Holidays' order for 520 units which we discussed on last quarter's call. Notably, this rental order coupled with demand for our other products resulted in the highest quarterly revenues since 2005.
This occurred despite the exclusion from revenue of 343 units or $18 million worth of rental units that were delivered to Apollo. As you may recall from last quarter's call, we contractually agreed to repurchase up to 343 of these units at a specified price after one season of rental.
Also in the third quarter, we conducted our annual dealer gathering, which we call Dealer Days. There we unveiled several exciting 2015 models including the all-new Brave and Tribute motorhomes. These models are very unique and draw upon our iconic styling, including Winnebago's distinctive eyebrow design and the flying W logo. These models are loaded with cutting-edge styling and unique features not found anywhere else.
Also at Dealer Days, we debuted the new Grand Tour, which is Winnebago's flagship Class A diesel pusher product, and its counterpart, the Ellipse Ultra. Both of these motorhomes take luxury to the next level and represent our highest price point products.
For our towable dealers we debuted the new micromini trailer and two new fifth-wheel products, the Voyage and the Latitude. These new products will expand on the success we are experiencing in the towable market.
To sum up the Dealer Days event, we believe our new products were well received by the dealers and we walked away extremely enthusiastic regarding our relationships with the dealers and the business going forward.
We are also optimistic given the fact that retail registrations for motorhomes as measured by our internal systems grew just over 60% in the third quarter on a year-over-year basis and by 34% on a rolling 12-month basis year-over-year. The growth was a result of both increased rental sales and greater consumer demand for our products. These retail figures include the 343 units for Apollo that were delivered but not recorded in our revenue for the quarter.
Demand for our products is robust across most categories, and we are seeing excellent consumer reception for the new products built on the Ram ProMaster chassis which we talked about last quarter. This would include the Class C Trend and Viva! and our Class B Travato. As a reminder, these products largely began shipping to our dealers during the second quarter, so they are just starting to gain traction in the retail market.
Additionally of note for the third quarter, our towables operations experienced a $1.5 million year-over-year improvement in operating income and was profitable for the full quarter. We are excited with the progress of our towables group and we are optimistic that we have reached a point where it can be successively scaled into the future.
Based on all of these developments coupled with the continued recovery of the motorhome market, we remain optimistic regarding our ability to capitalize on future growth. With that, I will let Sarah review our key business and financial highlights from the third quarter. Sarah?
Sarah Nielsen - VP, CFO
Thanks, Randy. During the third quarter of fiscal 2014 revenues grew nearly 14%, primarily driven by motorized volume growth of nearly 18%. Interestingly, approximately 18% of our third-quarter shipments were of products not available at this time last year.
Our motorized volume growth was partially offset by lower ASPs of 4.1% due to greater rental sales and the growing popularity of our new Class B and C products, as Randy pointed out. Additionally, third-quarter towable unit deliveries grew 2% while ASP increased 11.5%, contributing to towable revenue growth of 11.9% compared to last year.
Specifically, looking at our third-quarter ASPs year-over-year, here are the key changes. Class A gas ASP was $97,625, up over 8%, a result of greater sales of our Adventurer and Suncruiser product lines. Class A diesel ASP was $206,394, which is over 4% higher. As a result gas and diesel Class A combined ASP was $126,195, up 0.5%.
Class C ASP was $65,847, which is just over 6% lower and influenced by the sales of the new Trend and Viva! products. Total A and C ASP average was $96,379, about 1% lower.
Class B ASP was $70,485, a decrease of nearly 10% as a result of new Travato sales. Finally, all motorized ASPs combined together were $97,891, a decline of just over 4%.
Moving over to our towable product, travel trailer ASP was $20,224, up 1%. Our fifth-wheel ASP was $41,195, an increase of 46% and influenced by shipments of our new Winnebago Destination, Voyage, and Latitude fifth-wheel offerings. Total combined towable ASP was $23,945, up nearly 12%.
Given the continued strength in motorized shipments during the third quarter, our dealer inventory increased significantly compared to last year and stood at 3,798 units as of May 31, 2014. Notably, however, on a sequential basis dealer inventory declined 109 units when compared to March 1, 2014, which relates to the strong retail registrations that Randy spoke of.
On a year-over-year basis, the increased level of our dealer inventory is in part a result of the strong demand for our new product offerings, as many of our dealers continued to increase their stock of these products during the quarter. As Randy pointed out, we have already seen some strong consumer demand for these products and believe that they will generate additional retail demand in the coming quarters.
Additionally, increased dealer inventory is also attributable to our expanded points of distribution for these new product offerings, as our number of dealer locations have grown 9.5% year-over-year.
Gross margins improved 100 basis points year-over-year in the third quarter. This was due in large part to the fact that variable costs as a percentage of revenue declined year-over-year about 60 basis points, primarily driven by favorable product mix and year-over-year price changes, most of which occurred at towables.
You may recall in last quarter's call we mentioned the establishment of a temporary outsourcing program for our metal stamping needs related to our rapid growth. Although the metal stamping equipment will not be online until the fourth quarter, we were able to transfer a portion of our metal stamping needs to other suppliers during the quarter, which mitigated the impact on our profitability. Meanwhile, fixed overhead as a percentage of revenues improved 40 basis points as a result of greater volumes, which resulted in higher absorption of fixed overhead costs.
Operating expenses as a percentage of sales were favorably leveraged during the quarter, as both selling and general and administrative expenses remained virtually flat year-over-year despite higher revenues and therefore contributed 60 basis points to the improvement in operating income margin. Briefly, nonoperating income increased nearly $600,000 in the third quarter, primarily related to proceeds we received from Company-owned life insurance policies, which also positively impacted our third-quarter effective tax rate. We do estimate that our fourth-quarter effective tax rate will be over 32%, to result in an annual rate of 31.2%.
After using nearly $30 million of cash in operating activities in the first half of the year, primarily due to increased accounts receivable and inventory levels, we generated nearly $40 million in operating cash flow in the third quarter, driven by our strong earnings and positive changes in working capital.
During the quarter, we repurchased approximately 118,000 shares under our Board-authorized share repurchase program. We also continued to repurchase stock after quarter end under SEC rule 10b5-1.
As of June 25, 2014 we had purchased an additional 74,000 shares. Collectively year-to-date through June 25 we've purchased approximately 1,018,000 shares at an average price of $25.62.
Moving to backlog, our motorized backlog stood at 2,357 units at the end of the third quarter, which is lower both year-over-year and sequentially. On a dollar basis, motorized backlog at the end of the quarter totaled $219.7 million and implies an ASP of approximately $93,200, primarily a result of a higher percentage of new products with lower ASPs.
We believe our motorized backlog level continues to be robust and driven by overall growth of the RV industry, positive dealer response, the increased retail registrations that Randy highlighted, as well as the new products that we have introduced. The sequential decline in overall backlog is due to the delivery of a greater level of rental units during the quarter as well as to our increased production rates, which have allowed us to satisfy demand particularly for some of our newer products.
Additionally, in April we began to receive an adequate supply of chassis from Ford, which also allowed us to increase production and work through additional backlog. Overall, our tighter level of motorized backlog demonstrates that we're better able to provide our dealers with products when they want them.
Capital expenditures through the first nine months of fiscal 2014 were $7 million, primarily for manufacturing equipment and IT upgrades. We anticipate that we will end the year with approximately $10 million to $12 million in total expenditures. We anticipate CapEx in fiscal 2015 to be elevated from this year as a result of our planned reinvestment in the business.
In closing, we remain very optimistic for the future as we continue to see robust demand in motorized and have improved confidence on the towables side. We are also pleased with the progression of our revenues and earnings, which grew 56% year-over-year on a per-share basis during the third quarter.
With that, I will now open the call for questions.
Operator
(Operator Instructions) Kathryn Thompson, Thompson Research Group
Kathryn Thompson - Analyst
Hi, thanks for taking my question today. I appreciated the color you had on higher dealer inventory and how much of that is with new dealers.
But what we're trying to get our arms around from a modeling standpoint is the larger drop in backlogs, and how do we balance true core increases in inventory relative to your decline in backlogs. Thank you.
Randy Potts - Chairman, CEO, President
Kathryn, we naturally ask the same questions internally because those are both important metrics. On the backlog piece, my perspective would be that the backlog level that we were previously at was really inflated as a result of the early recovery of the industry. There just was a real shortage of new product out there and there was, I think, some catch-up really being played.
We couldn't sustain those kinds of backlog levels. It wasn't good for our business or our dealers' business.
It just put the production too far out. And really the current backlog level is, I think, more typical for us of where it would be in a normal growth and sustained growth pattern.
As far as dealer inventories, sooner or later that really just comes down to rational turn rates. As long as the business keeps -- as long as the industry continues to grow and supports those turn rates, those inventories are appropriate.
But naturally the retail customer has to come to support those turn rates and that inventory level. Does that help?
Kathryn Thompson - Analyst
Somewhat. So I guess -- I mean, it would be reasonable to see a decline in unit volumes once you go into Q4, just to reflect that decline in backlogs.
Randy Potts - Chairman, CEO, President
Say that again Kathryn, please.
Kathryn Thompson - Analyst
It would be reasonable to see a decline in unit volumes in Q4 to reflect the just reported lower backlogs.
Randy Potts - Chairman, CEO, President
Not necessarily. Our production rates have actually gone up as the backlog has gone down. Basically what we've done is we are working that backlog down with the increased production rates. So as long as the orders continued to come in at our current rate of production, the backlog rate would just really remain static.
Kathryn Thompson - Analyst
Are you in a scenario where you're -- are you able to turn out product faster now?
Randy Potts - Chairman, CEO, President
Yes.
Kathryn Thompson - Analyst
Because backlogs are at a -- or production is at a different level now?
Randy Potts - Chairman, CEO, President
Yes. Production rates have steadily increased as the year has gone on, and that is a big part of why the backlog rates are down. We've really just worked that pile of backlogged orders down and really brought the whole piece of business a little closer in.
Sarah Nielsen - VP, CFO
To give you maybe some color from a production rate comparison, sequentially from quarter three -- or quarter two to quarter three, we have increased weekly production approximately 13%. Now, I'm not factoring in any holidays or weather-related items; I'm just looking at it on a 12- or 13-week basis in both time parameters.
So sequentially we have moved up production; and then on a year-over-year basis it's more dramatic. Our production rates in this quarter compared to last year are up 27%.
So it's been an ongoing journey and process to constantly move up that production rate. There are obviously quarters where that's impacted by production starts, and we have had an elevated backlog through the end of the last quarter in the Class A category because of a chassis constraint.
So there's other factors that can push backlog up or down. But prior to the recession, we would even see backlog more in the range of 75% of the next quarter's shipments, when things had been normalized. I don't know if we will quite reach that same ratio on a prospective basis, but if we can't timely deliver product to our dealers we're going to miss out on retail registration opportunities both for our dealers and us. So we are looking more at how quickly can we satisfy the demand as opposed to a backlog number at the end of each quarter.
Kathryn Thompson - Analyst
Okay, that helps. Thank you.
Randy Potts - Chairman, CEO, President
You're welcome.
Operator
David Whiston, Morningstar.
David Whiston - Analyst
Good morning. I guess following up on the production, I didn't hear a capacity utilization number for the quarter. Do you have that handy?
Randy Potts - Chairman, CEO, President
Yes. We would put the calculated capacity utilization at about 75%. I guess we'd qualify that once again by really saying that that is a calculated number based on the physical constraints of our factory.
There are other things to consider there to really take that to 100% utilization. A lot of things have to line up. You would have to run a very steady production rate through the whole year; you would also have to find as many employees as you need to do that.
And I'm not throwing caution out there to say we can't do that, but the unemployment rate in North Iowa is starting to put a little pressure on that. So we will just have to stay close to that going forward.
David Whiston - Analyst
Okay. And it sounds like chassis availability issues are not an issue anymore.
Randy Potts - Chairman, CEO, President
No. As Sarah mentioned, a year ago the talk of the industry was the shortage of Ford F53 gas frame rail chassis, and they did increase production rates on that product.
And along with that there has been some normalizing of the demand. So at this point I don't think we're going to see any supply constraints for the industry this year.
David Whiston - Analyst
You guys are sounding a lot more optimistic on towables now. Does that make you more inclined to be more aggressive on seeking another acquisition soon? Or do you want to keep working on getting towables up to speed?
Sarah Nielsen - VP, CFO
Yes, we definitely are happy with the progress inside the last two quarters from a financial standpoint, very much so. And that creates that confidence to wanting to expand and better utilize the facility that we currently are located in and obviously plan for the future.
But we want to have a consistent trend longer than the time frame that we've reported thus far to prove that this is on the right path on a four rolling quarter basis. But great progress has been made and it's been exciting out there in regards to what they have accomplished.
David Whiston - Analyst
Just a last question. Consumer confidence recently hit its highest since January of 2008. What is the state of the RV consumer confidence in the consumer world?
Randy Potts - Chairman, CEO, President
Well, all the predictions by RVIA and the people in the industry that try to look forward are predicting continued moderate growth. We try to correlate our motorized industry with things like consumer confidence and other indicators; and while I think they all matter, it's sometimes hard to really create that tie-in. We find ourselves going back to housing indicators being closely aligned with the motorhome, with the motorized RV market.
And I think it's probably fair to say that at least our opinion would be that if housing stays on the right track -- and there will be bumps along the road, I am sure -- but if housing generally stays on the right track, if the health of the housing market stays on the right track, then the motorized RV market will too. That would be just our opinion.
David Whiston - Analyst
Okay, thanks very much.
Randy Potts - Chairman, CEO, President
You're welcome.
Sarah Nielsen - VP, CFO
Thank you.
Operator
(Operator Instructions) Morris Ajzenman, Griffin Securities.
Zack Ajzenman - Analyst
Hi, thanks; this is Zack Ajzenman calling in for Morris. First question, I may have missed this one, what percentage of Q2 backlog was shipped in the most recent quarter?
Sarah Nielsen - VP, CFO
Well, as we reported last quarter we had a backlog at the end of February of 2,900 units on the motorized side and 206 units on the towables side. So we had a backlog larger than what our deliveries were inside of Q3 on the motorized side; but on the towables side we shipped more than what that reported backlog metric would be.
If you look at the detail of our release, it does break our deliveries out and our backlog out by product series. So you can look at that product by product as well.
But I guess big picture, we didn't ship 100% of our backlog on the motorized side in Q3. We define our backlog to reflect orders that we expect to ship in the next six months.
Zack Ajzenman - Analyst
Okay. How should we think about points of distribution in fiscal 2015? I think you mentioned that the dealer locations were up about 10% this period versus last. How should we think about that picture going into next year?
Randy Potts - Chairman, CEO, President
We're going to continue to work very hard to identify any retail points that we are not properly represented in and act on that. We think there is growth opportunity within that perspective.
We are working hard to quantify what we think that opportunity is, just based on points that are under-serviced with respect to our brands. So I don't have any real details that we can share about that, other than that a substantial part of the growth in dealer points that we saw this fiscal year are the result of really taking a harder look at where pieces of our product line are not properly represented and acting on it.
We just need to do a lot more of that. I think there are opportunities yet to be capitalized on there.
Zack Ajzenman - Analyst
Okay, great. And lastly, any more color on expectations or trends that you may see in some more potential rental business down the road?
Randy Potts - Chairman, CEO, President
Yes, that is a really good question. A big part of -- I have seen a few questions prior to today's call asking: why are we going after the rental business now where we didn't before? And you know, really we did go after the rental business before; it's just we didn't have competitive product to really get a big piece of that.
We have done a lot of work on our product in the last few years, and making that class of product that typically sells into the rental market more competitive was a big focus of ours. What you saw this year I think could be taken as a result of really proving that we have got a product that is more marketable to the rental market.
So with that said, there may be more opportunities for us than there would have been before, simply because we have got a more competitive product for the rental market. Additionally, this arrangement that we entered into with Apollo -- I'm sure both parties need to really see how this works for us as it plays out through the year with the repurchase agreement and how successful we both are with that venture.
And assuming it works well for both of us, I have reason to believe that that will be another ongoing opportunity for us. But we will have to see how it works out.
Zack Ajzenman - Analyst
Thank you.
Randy Potts - Chairman, CEO, President
You're welcome.
Operator
We have no further questions. I would now turn the call back over to Mr. Randy Potts for closing remarks. Please proceed.
Randy Potts - Chairman, CEO, President
Thank you. That concludes our call for today. Thank you for joining.
We are very pleased with the performance in the third quarter, and we look forward to sharing the results of our fourth-quarter fiscal 2014 call with you on Thursday, October 16, 2014. Thanks again.
Operator
This concludes today's conference. You may now disconnect. Have a great day.