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Operator
Welcome to Western Digital's fourth quarter financial results for fiscal year 2008.
(OPERATOR INSTRUCTIONS).
As a reminder, this call is being recorded.
Now I will turn the call over to Mr.
Bob Blair.
Bob Blair - VP IR
I want to mention that we will be making forward-looking statements in our comments and in response to your questions concerning our financial and operational performance, our business model, cost structure and customer satisfaction, demand growth, pricing and inventory in the hard drive industry.
Our expectations for the September quarter, our growth opportunities, new product designs, and our execution capabilities.
Our expectations regarding our WD VelociRaptor products and GreenPower technology.
Our investments in technology, capacity and infrastructure.
Our aspirations to serve every mass storage market segment.
The efficiencies of our in-house hard drive controller design and development and how it will enhance the efficiencies of our development in-process with our existing SoC supply partners.
The cost benefits of the integration of our media operations, our effective tax rate, repurchases of our stock, our cash conversion cycle, and our financial outlook for the September quarter and the second half of calendar 2008.
These forward-looking statements are based on management's current expectations and are subject to risks and uncertainties that could cause actual results to differ materially, including those listed in our 10-Q filed with the SEC on May 6, 2008, as well as the additional risk factors reported in the press release included as Exhibits 99.1 to the Form 10-K we furnished to the SEC today.
We undertake no obligation to update our forward-looking statements to reflect new information or events.
And you should not assume later in the quarter that the comments that we make today are still valid.
I also want to note that copies of remarks by WD executives, John Coyne and Tim Leyden, from today's call will be available on the Investor section of Western Digital's website immediately following the conclusion of this call.
I would now like to turn the call over to John Coyne, Chief Executive Officer of Western Digital.
John Coyne - President, CEO
Good afternoon and thank you for joining CFO, Tim Leyden, and myself today.
Following my remarks, Tim will review our financial performance and fiscal year 2008 and our fourth quarter, and provide our outlook for the September quarter.
Fiscal '08 was an outstanding year for WD, capped off with a solid fourth quarter financial performance reported earlier today.
For the year we grew revenue 48% and earnings 54%, delivering on our primary goal of profitable growth.
We generated $1.5 billion in cash from operations during the year.
We also successfully concluded our $1 billion acquisition of Komag.
And have completed the integration of the new media operation, and are already generating solid technology and cost contributions to the overall business.
Our fiscal '08 performance provides further evidence of disciplined operational and financial performance, and a continued scalability and execution excellence of the WD team.
Customer satisfaction with WD's broad productline, high quality and reliability, serves excellence, and overall value proposition continues to drive our business growth.
We every pleased with the continued, consistent performance of the efficient business model that we have built and refined over the last several years.
While maintaining focus in the high-volume desktop segment, we have made major strides in diversifying the business by establishing our footprint in newer faster growth markets, such as the 2.5-inch notebook drives, branded products, consumer electronics and SATA drives for the enterprise.
As a result of this activity in higher growth areas, we saw our high drive revenues from non-desktop markets expand to 56% of revenue in fiscal '08, compared with 43% in fiscal '07 and 29% in fiscal '06.
We exit the year with 63% of Q4 revenues derived from non-desktop, higher growth applications.
It is worth noting that in the June quarter WD was less reliant on the desktop business as a share of revenue and units than either Seagate or Samsung.
Now let me briefly address industry conditions as we ended the June quarter and entered the new fiscal year.
My remarks are confined to the markets served by WD for 3.5-inch and 2.5-inch SATA and PATA hard drives.
Despite concerns with macroeconomic conditions, June quarter industry demand was strong relative to seasonal patterns and expectations, coming in flat with the March quarter and increasing 19% year-over-year.
3.5-inch demand in the quarter was down 4% sequentially and up 6% year-over-year, in line with expectation.
2.5-inch demand was stronger than expected, up 7% sequentially, and up a very healthy 45% year-over-year.
Strong year-on-year sales growth in Asia for the quarter reflected our success in the 2.5-inch notebook market, offsetting muted demand in the US and Western Europe.
Industry shipments of 21.5 million units in the last week of the quarter represented 18% of total shipments in the quarter, an increase of half a week compared to the 14% shipped in the same week last year.
This increase was likely due to the fact that certain hard drive companies ended their quarter on June 30, a Monday this year, but a Saturday last year, adding extra days of shipment opportunity.
Industry inventories for manufacturers and distribution exiting the June quarter were down sequentially and compared favorably with the same time last year, up only 10% over last year, while supporting a market which grew 19% year-over-year.
This represents a reduction of one full week of supply on a year-over-year basis.
Manufacturers' inventory reduced by some 4 million units sequentially, and is at a little over one week of supply.
Distribution inventory was also down some 700,000 units sequentially, and is in the middle of the normal four to six week range.
Pricing in the distribution channel, which accounts for some 20% of the total hard drive revenue stream, is driven more than any other industry segment by short-term supply/demand dynamics.
The desktop market is uniquely weighted towards distribution, with a roughly 50-50 split between distribution and OEM customers.
Distribution pricing was especially tough last quarter because of a competitor's large inventory overhang exiting March, which led to the industry's highest quarterly price erosion in the desktop distribution channel since 2001 at 16%.
While the inventory overhang was largely eliminated by June quarter end, and current inventory levels are in good shape, this price erosion had a spillover impact on OEM September quarter price negotiations, as well as creating a depressed distribution pricing floor entering the new quarter.
We navigated through these conditions reasonably well, helped by our lesser dependence on desktop business.
We also leveraged our responsive manufacturing capability to adjust production and segment mix.
We expect that the conditions created in the June quarter will have some residual impact on the industry and our business through the current quarter.
I would now like to describe the recent results of our multiyear diversification effort on a market by market basis, and tell you why we think we are well-positioned to continue our profitable growth in the year ahead, primarily based on compelling products that are currently shipping.
Continued execution of our demonstrated product design and deployment capability is also important in driving the continued potential of the WD profitable growth story in future years.
Looking at our individual markets, we tripled our 2.5-inch drive shipments year-over-year to 36.6 million units, demonstrating technology and product leadership throughout the year.
Even with this success, we have yet to ship meaningful volume to three of the world's top 10 notebook OEMs, leaving significant growth opportunities in our mainstream 5400 RPM productline.
In June we began shipping our new line of WD Scorpio Black, 7200 RPM 2.5-inch SATA hard drives in capacities up to 320 gigabytes for high-performance notebook markets.
This important product expansion offers our customers another opportunity to embrace the WD value proposition of quality, reliability and availability in the notebook segment.
We grew revenue in our branded products business by 60% year-over-year to $1.4 billion.
We continue to add new products and product features to the lineup, to strengthen our leadership position and expand our available market.
In the June quarter we completed the rollout of the popular My Passport Essential series was a refreshed design in multiple colors.
And over the last several months we began shipping many new and next generation branded product, including the My Passport Elite, fully featured portable USB hard drive in capacities of 320 and 250 gigabytes.
The Mac formated My Passport Studio portable hard drive for Apple Mac users, targeting a discerning, fast growing subsegment of the branded business.
The newest model of our 3.5-inch My Book series, the Mirror Edition dual drive storage system, which automatically stores content not once but twice to maximize safety and security of users' valuable content.
And a USB version of the WD My DVR Expander, significantly expanding the recording capacity of DISH Network HD DVRs.
In enterprise SATA, a fast-growing segment of enterprise storage, we continued to innovate with the introduction of our 3.5-inch SATA GreenPower drive series and the WD VelociRaptor drive family, the industry's first 300 gigabyte 10,000 RPM 2.5-inch drive.
Over the last few years the fastest-growing segment in the mainstream enterprise market is 2.5-inch SAS drives for blade servers and storage.
This market is now approaching 4 million units per quarter, with annual growth in excess of 40%.
We expect the WD VelociRaptor 2.5-inch SATA product to establish a niche for SATA in this market, just as the 3.5-inch WD RE offerings did in the large form factor space, following their introduction in 2004.
The introduction of our power saving technology to our WD AV hard drives for the CE space, combined with improved costs and our demonstrated field quality performance, have been the catalyst in having us resume growth in this important segment, leading to enhanced value for our customers and improved contribution to WD's business.
To underpin our medium to longer-term growth, we continue to work and invest to constantly rollout new platforms, capacities and features to timely meet the needs of our existing served market segment.
We are also investing in the underlying technology to facilitate entry into our currently unserved market sectors of mainstream enterprise, gaming and automotive.
We continue to aspire to serve every segment of the mass storage market.
And will do so as these segment offer adequate return on the investments required to serve them properly.
As is traditional with WD, we will announce all new products only when they are available and shipping in volume.
Now I would like to turn to the longer-term future.
Global hard drive industry continues to present great opportunity for those with an appropriate business model.
Storage demand and applications for hard drives continue to proliferate in both computing and consumer markets, as both workplace and lifestyle changes continue to generate increasing volumes of content to be stored securely, conveniently and cost effectively on hard drives.
The HDD market in fiscal '08 generated revenues in excess at $35 billion, with 540 million hard drives shipped, while forecasted demand for fiscal '09 exceeds 620 million units.
On a unit basis the overall hard drive market is looking at a five-year CAGR of approximately 13%.
While those markets served by WD are forecast to grow in excess of 16% annually.
We continue to see the strongest growth potential in the notebook PC and branded products segment, areas of continued focus for WD.
We're encouraged by these opportunities for profitable growth, both for the near-term, and as we head into the seasonally strong second half of the calendar year, and as we addressed the longer-term prospects represented in these industry forecast.
I would like to highlight some of the important actions we have taken during fiscal '08 to ensure our continued success in addressing these outstanding market opportunities.
We have made and continue to make investments in the technologies and infrastructure that will enhance our ability to compete as a full line industry leader, with the product portfolio required to capitalize on these growth trends and the capacity and cost structure to do so efficiently and profitably.
We added to our design and development capability with significant expansion of our technical workforce in Lake Forest in San Jose and in Asia, and the addition of a new design center in Longmont Colorado.
In June in a further strategic step to accelerate our technology development and deployment, we acquired the hard drive controller IP rights, design tools and design team from STMicroelectronics.
This in-house HDC capability will enhance the efficiencies of our development process with our existing SoC supply partners.
Our previously announced plan to upgrade and expand our Fremont wafer facility is on track.
And we have already produced first wafers from our new 8-inch pilot line ahead of schedule.
As indicated earlier, the integration of media operations has greatly enhanced our technology capability and overall cost structure.
Tim will now review our financial performance and outlook.
Tim Leyden - CFO
Our fiscal 2008 and June quarter results demonstrate continued strong execution by the WD team.
During the year we improved and refined the basic WD business model in which we profitably satisfy our customers' demands by efficiently providing a broad range of quality products at competitive cost.
In the seasonally softer June quarter our results reflect our capability to thrive in a very competitive pricing environment.
The growing segment and geographic diversification of our business provided us with the basis to generate strong results, despite the impact of the excess inventory which was carried into the quarter by our competition.
This diversification resulted in continued strong revenue growth, operational results that delivered 630 basis point of gross margin improvement over the same quarter last year, and earnings that exceeded expectations.
For our full fiscal year 2008 total revenue was $8.1 billion.
Hard drive shipments were 133 million units, and hard drive ASP was $59.
The corresponding numbers in fiscal '07 were $5.5 billion, 96.5 million units, and $57, respectively.
Gross margin in '08 was 21.5% versus 16.5% in '07.
Operating income for '08 was $1 billion versus $415 million in '07.
And net income for '08 was $867 million versus $564 million in '07.
Fiscal '08 EPS was $3.84 versus $2.50 in '07.
Net income in '08 included the impact of $75 million of tax charges related to the license of intellectual property to subsidiaries, and $49 million of acquired in-process R&D expenses, whereas '07's net income included a favorable tax adjustment of $126 million, related to the valuation of our deferred tax assets.
Turning to the fourth quarter results, revenue was $2 billion, up 46% from the prior year.
And hard drive shipments totaled 35.2 million units, up 41% from the prior year period.
Average hard drives selling price was approximately $56 per unit, down $3 from the March quarter, but up $1 from the year ago quarter.
Our Q4 ASP reflects our response to the pricing environment created by the stress of the excess inventory liquidation push mentioned earlier, as well as expected seasonal pricing factors.
The percentage of our hard drive revenue generated by non-desktop applications was 63% in the June quarter, 54% in the March quarter, and 46% in the year ago quarter.
We shipped 11.7 million 2.5-inch mobile drives in the June quarter, as compared to 10.2 million in the March quarter and 3.8 million in the year ago quarter.
These increases were driven by continued strength in notebook PCs, coupled with increased customer preference for WD product offerings, as we also benefited from the recent refresh of our WD My Password range of portable storage solutions for people on the move.
In consumer electronics we shipped 4.1 million 3.5-inch drives for use in digital video recorders in the June quarter, 3.1 million in the March quarter and 2.7 million in the year ago quarter.
The refined WD value proposition in this space is resonating with a broad set of discerning customers.
Sales of our enterprise products were in line with our expectations.
On the desktop side we increased the percentage of our business going to OEMs.
Hard drive channel revenue was 57% OEM, 24% distribution, and 19% branded products in the June quarter, compared with 50%, 34% and 16% in the March quarter.
And 47%, 36% and 17% in the year ago quarter, respectively.
There were to customers, Dell and HP, that each comprised more than 10% of total revenue.
The Q4 geographic split of our hard drive revenue was 29% Americas, 25% Europe, and 46% Asia, as compared to 28%, 31% and 41% in the March quarter, and 40%, 26% and 34% in the year ago quarter.
Our gross margin percentage for the quarter was 21.3% versus 22.6% in the March quarter and 15% in the year ago quarter.
The decrease in gross margin versus Q3 came primarily from the competitive 3.5-inch desktop channel pricing.
We largely offset the normal seasonal pricing trends with a richer product mix, a changing segment mix, a higher OEM mix, increased volume, and improved cost.
We have completed our media integration and are on track to meet our previously stated plans of full cost benefits by the December quarter.
Operating expenses totaled $184 million or 9.2% of revenue, up slightly from the March quarter as a result of increased R&D spending.
As compared to the prior year operating expenses are up as a result of the media acquisition, higher incentive compensation associated with stronger financial performance, and increased investments in new programs to support technological advancements and our broadening products portfolio.
Operating income was $241 million or 12.1% of revenue.
Interest and other nonoperating expenses were approximately $4 million.
This includes about $2 million of unrealized losses on our previously disclosed investments in auction rate securities.
These investments totaled $28 million at the end of the quarter.
Tax expense for the June quarter was $24 million and includes a $15 million incremental tax charge related to the license of intellectual property to subsidiaries.
For fiscal 2009 we expect our booked effective tax rate to range between 7% and 10% as we take into account our expected continuing profitability and the global mix of taxation by geographic location.
Our cash tax rate for fiscal '08 was approximately 1%.
And fiscal 2009 cash tax rate is expected to between 1% and 2%.
Our net income totaled $213 million or $0.94 per share.
Turning to the balance sheet, our cash and cash equivalents at the end of the quarter totaled $1.1 billion as compared to $917 million at the end of March.
These amounts exclude the $28 million in auction rate securities that were reclassified as long-term investments during the June quarter, as our immediate liquidity continues to be constrained by the market.
During fiscal '08 we generated $1.5 billion in cash flow from operations.
Cash generated from operations during the June quarter totaled $318 million.
Capital additions for fiscal '08 totaled $615 million, and included approximately $120 million for our 8-inch wafer fab conversion.
Depreciation and amortization expense for fiscal '08 totaled $413 million.
Capital expenditures for the June quarter were $146 million.
And our non-cash charges for depreciation and amortization expense totaled $113 million.
We expect fiscal 2009 capital expenditures to be about $800 million, including about $150 million for our 8-inch wafer fab conversion.
Depreciation and amortization for fiscal 2009 is expected to be about $475 million.
We did not repurchase any shares of common stock during the June quarter.
Since May 2004 we have repurchased 16.6 million shares at a total cost of $248 billion, for an average price of about $15 per share.
A total of $502 million remains under our existing stock repurchase authorization.
Going forward we will weigh opportunities to repurchase our stock against other investment opportunities and prepayments of our outstanding debt as we take our typical opportunistic approach to share repurchases.
As of the end of June we had 46 days of receivables outstanding, 27 days of inventory of 14 turns, and 69 days of payables.
This resulted in a cash conversion cycle of four days.
Going forward we will continue to weigh working capital investments against opportunities for growth and opportunities to reduce shipping cost.
During Q4 we increased our ocean shipments of certain products to help offset price increases from higher fuel cost.
Air freight continues to be a key element in our ability to satisfy changes in customers' demand for our hard drives.
Before I address Q1 earnings guidance, I want to point out that WD will have a 14 week quarter in this fiscal year.
And we will include that extra week in our fourth fiscal quarter that will end on July 3, 2009.
Now I will discuss our expectations for the first quarter of our fiscal year 2009.
But first let me outline the market situation as we see it.
Compared with established historical demand it is important to note that last year's September quarter was extraordinary.
However, based on the demand patterns that we have seen thus far in this quarter, we expect to return to more seasonally normal Q1 demand patterns of 8% to 14% sequential unit growth in the markets we serve.
In addition, all the HDD companies are now to position to provide most required capacities across the entire 2.5-inch and 3.5-inch productlines.
As John indicated in his remarks, the higher than expected distribution price erosion in Q4 '08 established the stacking point for Q1 '09, and also affected OEM pricing negotiations for this quarter.
Taking these factors into account, we expect current quarter revenue growth for WD in a range of between 3% and 8%.
Consequently we are forecasting total revenues for the current quarter to be $2.05 billion and $2.15 billion.
We're modeling gross margin at approximately 19.3%.
Operating expenses are projected to be approximately $190 million.
Our net interest expense is protected to be about $4 million, assuming no further investment losses.
We anticipate our tax rate to be 8% of pretax income, and our share count to be approximately flat with the June quarter.
Accordingly, we estimate earnings per share of between $0.81 and $0.89 for the September quarter.
Operator, we're now ready to open the call for questions.
Operator
(OPERATOR INSTRUCTIONS).
Rich Kugele, Needham & Company.
Rich Kugele - Analyst
A few questions.
First, can you give us a sense on Komag's contribution in the fiscal fourth quarter, both from a margin and a revenue perspective, and whether or not you think as you move forward you'll continue to see some further synergies from Komag?
Tim Leyden - CFO
From Komag we've got 80 basis points in the December quarter, a further 40 basis points in the March quarter, and additional 80 basis points in the June quarter.
So we are at cumulative 200 basis points of increased gross margins, or reduced costs is a better way to put it, as we stand at this point.
We are still on track and expect to reach full cost benefits by the end of December of this year.
And we expect that to happen pretty much linearity between now and then.
Rich Kugele - Analyst
That means 100 basis points at least, and the 19.3% is coming from Komag.
I guess that begs the question, how much of the business do you normally walk into at the beginning of a quarter through auctions with OEMs?
And does that really vary by desktop versus notebook?
John Coyne - President, CEO
I think first the 100 basis points is spread over the next two quarters in terms of contribution from the Komag cost improvement.
And the -- typically the vast bulk of our OEM business is decided before we exit the prior quarter.
Rich Kugele - Analyst
So the opportunity for upside to your gross margin guidance then has to largely occur within the channel.
And so if the channel prices are less aggressive than what you're at least anticipating in your guidance, then that would represent the opportunity for upside -- that plus mix, I guess?
John Coyne - President, CEO
Running the business the way we run the business.
Rich Kugele - Analyst
Just lastly on your new enterprise announcement, I guess how much of the market do you think, since it is a new drive, can really be addressed by this 2.5-inch 10,000, which I think most vendors have largely shied away from?
And then moving that, if you wanted to migrate to a 2.5-inch SAS product how much engineering and time would that take?
John Coyne - President, CEO
I think the good news is that there is a significant infrastructure now in place and continuing for 2.5-inch form factor in both the blade server and storage markets.
Our desire would be to see similar adoption of SATA in that space that we've seen over the past four or five years in the 3.5-inch space.
So that is item one.
For your second question, I think the engineering investments in mainstream enterprise is significant both in terms of development and support once serving that market.
As we have said, our long-term guidance in the 8% to 10% OpEx adequately covers what we believe is necessary to participate in that market.
Operator
Keith Bachman, Bank of Montreal.
Keith Bachman - Analyst
I wanted to ask you about mix, both in Q4 and then embedded in your guidance in Q1.
This quarter you had a much higher percent of OEM versus disti and retail.
I just want to try to understand how that mix in particular is incorporated within your guidance.
Does the mix stay the same?
I assume that disti would tick up as a percent, but I just wanted to get a little color on that.
And then I have a follow-up please.
Tim Leyden - CFO
As John indicated, we navigated pretty much away from the distribution in order to have different channel mix, a different segment mix in Q4.
And got the benefit of that.
As we go into Q1, again the staffing planks of the pricing is pretty much being set, so we will have an impact on the OEM pricing, as John also indicated.
And we expect to have 2.5 -- with the 2.5 at this stage -- at 2.5-inch we are seeing that most suppliers at this stage have the capability to provide a broad mix.
So consequently I think that our mix in Q1 '09 will resemble the broader market, whereas we have had a competitively advantaged view of that for the last few quarters.
Keith Bachman - Analyst
Just to push you a little bit, does that mean that disti goes up as a percent of your total units in Q1?
John Coyne - President, CEO
The other thing in relation to that to recognize is that, while the desktop disti market is a 50-50 disti and OEM market, the 2.5-inch space is more like 80/20 OEM -- 80% OEM, 20% disti.
So our success in the 2.5-inch space in and of itself dilutes our overall distribution content in our business.
Keith Bachman - Analyst
What I was thinking if more people are participating in the 2.5-inch space, that might suggest that your disti content would actually go up this quarter.
John Coyne - President, CEO
No, not necessarily.
Keith Bachman - Analyst
I will leave it.
But then the second question is I just wanted to get some thoughts.
Your weighted average price this quarter was $56.
Does that go up, down or flat you think in the September quarter?
Tim Leyden - CFO
When we look at historical norms that generally it stays about flat or maybe slightly up.
Operator
Mark Miller, Brean Murray.
Mark Miller - Analyst
Just wondering if you can comment, we have seen some data in the channel where we are seeing additional pricing pressures from added rebates from one of your competitors.
Are you seeing any worsening of the channel since the quarter began in terms of pricing?
John Coyne - President, CEO
I think nothing unseasonal.
Recognize that we came in at a pretty low point.
And expectations I think were not there that the inventory had actually been worked off during last quarter.
I think there was -- despite the data to the contrary -- I think there was an expectation set that said there was more product around than there needed to be.
So turning that perception around is taking a little bit at a time.
Mark Miller - Analyst
One of your competitors for the first time has indicated -- probably the first time in 10 years -- indicated the possible intention of buying significant heads from one of your suppliers, TDK.
I realized that is later this year.
Do you have anticipate that will have an effect on you in terms of pricing or supply?
John Coyne - President, CEO
No, I don't.
We have had a very consistent approach to sourcing in the open market since we acquired our internal head capability.
We've had a very long relationship with TDK/SAE, a very positive relationship.
They are a great supplier.
We believe they perceive us a great customer, and we expect to continue to advantage each other as we move forward.
Mark Miller - Analyst
Finally, any changes in the percent of heads that you're buying from outside.
In the June quarter over previous quarters has that stayed the same, going up, going down?
John Coyne - President, CEO
Pretty much the same.
Operator
Richard Kaiser, Sanford Bernstein.
Richard Kaiser - Analyst
Could you just talk about how you're seeing the development of solid-state drives into 2009?
Is that primarily still a high-end product?
It seems that there are a number of net books that are looking -- are incorporating solid-state.
Can you just give us some idea of how you're perceiving that and its development now?
John Coyne - President, CEO
Sure.
I think we are looking at it in three distinct market applications for SSDs.
The first of those being in the high-end enterprise, which is an IOPS requirement, a performance requirement, not really a large storage requirement.
And so we have seen announcement in that space.
We believe that there is some compelling value being offered there.
And there certainly seems to be an economic case, as well as a technical case, for deployment of SSDs into that kind of environment.
The secondary or where SSDs have probably been most heavily marketed and have been likely distributed is in the high style notebook arena, full featured, full-size notebook.
Things like the MacBook Air and several announcements from most of the PC notebook manufacturers.
In that space we believe that the customer experience, those few customers who actually have one, that the customer experience has been essentially negative, relative to the overhyped benefits.
And that that potentially puts back -- that and the cost, put back the adoption rate probably by 12 months against current forecasts.
Then the third area of application has been in the ultra mobile PC or the Asus ePC type market, which is a market focused on meeting price point and providing a level of functionality at a price point.
What we are seeing there is that the first generation of those devices essentially they were with 4, 8, 12 gigabytes of Flash memory.
And what we are seeing in this year's announcements over the last couple of months of the second generation is that that market seems to be bifurcating to on the low end $399 type price point, a 7-inch screen, with a 12 gig of SSDs, and probably a Linux operating system.
And then a more functional, more featured richer machine at somewhere in the $400s pricing point, which is going to a 10-inch screen, operating an XP-based system and incorporating a 2.5-inch hard drive.
So that is how we are seeing that shaking out.
It looks like the low end machine is beginning to develop some penetration in completely new markets that have lower disposable income levels than the markets currently being served by the entire PC portfolio.
And we are seeing the higher featured machine targeted as incremental sales into developed markets, where a second PC or a third PC is being bought in that fashion.
Richard Kaiser - Analyst
That is very helpful.
Thank you.
Could you just perhaps give an estimate of what you thought SSD share was into 2008 calendar, or where you think it will be in calendar 2008 and then calendar 2009, just approximately?
John Coyne - President, CEO
It is really hard.
I don't think it gets into more than one decimal place.
Operator
Mark Moskowitz, JP Morgan.
Mark Moskowitz - Analyst
A couple of questions gentleman.
I want to first get back to the kind of rank-and-file, and if you could in terms of the swing factors for your outlook.
Getting back to Mr.
Bachman's question as far as the OEM mix, can you rank order, how much is OEM mix versus maybe potential share loss, as manufacturing parity does increase in terms of your competitors now able to execute?
And then thirdly, just general pricing dynamics?
Tim Leyden - CFO
On the pricing dynamics, and I will leave the other portion of the question to John.
But on the pricing dynamics we are modeling towards the higher end of what would be the historical norm.
So that is what we see out in the marketplace.
John Coyne - President, CEO
We're not modeling share loss.
We're modeling that our mix, which has been very rich from the beginning of last fiscal year and getting a little lighter in each quarter as we have moved through the year, our mix becomes -- to look much like the market demand.
That is driven by two dimensions.
One is that our growth has basically meant that we need to service a market look-a-alike demand because of our size at each account.
And the other piece of that is that as our competitors have gradually come up with the ability to ship the full range of capacities, that provides more choice to our customers also.
Mark Moskowitz - Analyst
I thank you on that part.
Have you ever given us any context around the notebook class drive shipments that WD exhibits each quarter in terms of how much is going into an actual PC versus external backup?
When you guys say you're shipping notebook, is at all for notebook PCs or is that for other as well?
John Coyne - President, CEO
It is for all 2.5-inch shipments.
The $11.7 million is our total 2.5-inch shipments.
Some of that went into notebook PCs.
Some of it went into external storage solutions, built by others.
Some of it went into our branded product.
We don't break it out.
Mark Moskowitz - Analyst
You don't break it out.
Is it fair to say that that piece though, the notebook class is higher than your overall branded business in terms of 2.5-inch versus 3.5-inch shipping into the retail market?
John Coyne - President, CEO
I'm not sure I am getting the question right.
Certainly, our shipments into notebook computers are significantly larger than the shipments into the external attached marketplace.
Mark Moskowitz - Analyst
Then if we could shift gears, John, can you maybe talk a little about your new product tone in terms of -- obviously you said you won't preanounce products until you actually start shipping.
But your tone seems to be a little more constructive, I think ever since November of '06, when you first started talking about the enterprise as a potential market.
Can you just maybe talk about what has changed, and should we expect more announcements in the coming months ahead?
John Coyne - President, CEO
Absolutely.
I certainly hope we will be making lots of announcements over the course of the next year in order to maintain our current position in the marketplace and actually improved it.
So, yes, you may expect a significant stream of product announcements over time.
Mark Moskowitz - Analyst
I am talking about new market entry though in terms of markets you're not currently serving.
I'm sorry.
John Coyne - President, CEO
You'll just have to watch the specific product announcements.
Mark Moskowitz - Analyst
Then maybe you can talk a little bit more about the STMicro IP and the team.
Can you talk about what that can mean for the model, what that can mean for some of your design or new product development down the road?
John Coyne - President, CEO
Certainly.
As you have seen over the past five years, as we have grown the Company and grown the financial resources of the Company, we have also in parallel been gathering in the fundamental technology capability to drive the business forward, and to improve the fundamental efficiency from an engineering perspective.
When you own all of the technology pieces, you can better and more efficiently and more timely put together the optimization of the system.
And so we did that with heads.
We did it with media.
And we have now brought HDC controller design and development back into the Company again.
We have had it outside for maybe eight years, I guess, something in that range.
So we brought the capability back in-house.
And the objective there is to improve the efficiency so that the HDC core, just like all of our competitors have their own HDC capability, we now have that.
And therefore all of the firmware that we write to operate that core can now be common across our multiple drive platforms.
And can be -- will continue to then embed that technology in the SoCs, paired up with the best channel and the best execution with our existing SoC suppliers.
So it helps us on efficiency and it helps us on speed.
Mark Moskowitz - Analyst
If I can just squeeze one more in.
Bob Blair - VP IR
Next question, Mark.
We will come back.
Operator
Steven Fox, Merrill Lynch.
Steven Fox - Analyst
Just getting back to the revenue guidance, and maybe as you look out into the rest of the fiscal year.
It sounds like you're not seeing any kind of slowdown in demand from any of the end markets.
Is that true?
And if there is any acceleration or anything else that is going on, can you talk about how you view the end markets, given you have another three months to look at the economy?
Tim Leyden - CFO
We are seeing all the commentaries like everybody else is seeing from the reporting companies, talking about headwinds.
And we are watching very closely in order to see whether there is anything that would be significantly or statistically significantly different from what we would term normal seasonal patterns.
And at this point there isn't anything that we are seeing.
We are seeing normal seasonal patterns.
Having said that, the WD business model is very well-positioned to deal with anything that appears on the macro level.
Because with our focus on asset velocity and our focus on low-cost, we are well-positioned to be able to change and adapt, shift focus if we see anything happening.
And we watch the demand very closely and we are -- but there isn't anything that we are seeing so far.
Steven Fox - Analyst
Just on pricing, your comments tend to lead us to believe that once you get this hangover in the September quarter from pricing pressures that the December quarter may look fairly normal, or for whatever base we are in -- September.
What is the risk that pricing stays tough as you look out beyond this quarter?
Tim Leyden - CFO
Given the normal seasonal conditions and the expected back to school season and the seasonally strong Christmas season.
And of course always with the caveat of competitive behavior.
We would see that once the inventory overhang is gone that we would back to fairly normal conditions and be able to have a typical upswing in the back half of the year.
John Coyne - President, CEO
To that point, we saw very disciplined industry reduction rates last quarter.
We were surprised, and I believe the industry overall would express surprise with how rapidly the inventory overhang was worked off by moderation of production capacity.
So I think that is a very, very positive side for the industry.
We just got to see the seasonal demand roll in and maintain that discipline into this quarter.
And I think your proposition, as you opened your question, that things could get a lot better in the December quarter is pretty sound.
Operator
David Bailey, Goldman Sachs.
David Bailey - Analyst
Your branded business continued to show strong growth, despite some slowing on the consumer side.
Can you help us understand how you're maintaining those rates?
Is it share gains or retail expansion?
John Coyne - President, CEO
All of the above.
The fundamental is that we have really cool products that are really easy to understand and easy to use.
And that we have great channel partnerships.
And that we continue to expand our reach, particularly in Europe and in Asia-Pacific and other developing economies.
I mean, we are very, very well penetrated in the US market, but we have lots of growth opportunity in emerging markets.
Operator
Sherri Scribner, Deutsche Bank.
Sherri Scribner - Analyst
I heard a lot of commentary about the desktop market.
And I apologize if you already commented on this.
But can you give us some commentary about what is going on in the notebook market in terms of pricing?
Is it as bad as the desktop market or is it a little bit better?
John Coyne - President, CEO
I think notebook is pretty much running to our expectation.
It is exhibiting the characteristics of a six supplier market, with all six suppliers having capability to address virtually every segment of the market.
Sherri Scribner - Analyst
Then in terms of the CapEx guidance, it looks like CapEx is going up about 30% year-over-year.
It is a little bit more than I would have expected.
Can you maybe help us understand why that is going up 30%?
Tim Leyden - CFO
We had anticipated that we would spend a little bit more during the course of 2008.
But as we manage our CapEx to a just in time capability, we have pushed more out into 2009.
That includes our wafer fab conversion, which you'll notice that we had anticipated that it was going to a $200 million expenditure in that in the course of 2008.
And we actually came in at about $120 million, I believe.
In 2009 we were going to have $100 million, and the slowdown that we had in 2008 is actually spilling over into 2009, which is responsible for most of the uptake.
Sherri Scribner - Analyst
I just have a quick question on the bringing in of the controller design technology.
Does that allow you to design a controller for solid-state drives or is that only going to allow you access to design for HDD controllers?
John Coyne - President, CEO
We will have the capability to design a controller for any media and any interface.
Operator
Christian Schwab, Craig-Hallum Capital Group.
Christian Schwab - Analyst
Just as a follow-up again on the controller question.
Are you ultimately trying to bring the design of your system-on-chip controller entirely in-house?
John Coyne - President, CEO
Controller portion, yes.
Christian Schwab - Analyst
Then if one wanted to be an optimist, if possible, the good news that you highlighted is that production and inventory are at least in check.
Seagate obviously flushed through their entire inventory by getting their builds wrong.
The rest of the industry behaved the best they could and watched them sell all those drives.
The good news is that perhaps if seasonality and demand continues in the December quarter that gross margins could improve?
Tim Leyden - CFO
That is what the expectation would be if we get back to normal, back to school season, and normal demand patterns in the Christmas quarter here.
And with the inventory overhang gone, yes, there should be an improvement in margins.
John Coyne - President, CEO
Which would be extremely good, given that the current margins that we are forecasting already higher than last year.
Operator
Matt Nahorski, Wachovia.
Matt Nahorski - Analyst
I have just a couple of quick question about headcount.
Number one, can you just talk about where you added headcount in the quarter, and what your thoughts are around headcount through the throughout fiscal '09.
John Coyne - President, CEO
You'll see headcount increase substantially in the quarterly report from up to 50,000 from about 42,000.
That is really a factor of a decision that we made in Thailand to convert a large number of contract workers to full-time WD direct employees.
Outside of that reclassification -- and that brought them into the WD employee report.
Outside of that reclassification our hiring was pretty normal.
Targeting support of our growth, as well as specific investments in engineering and other parts of the support structure of the business to drive our future.
Operator
Scott Craig, Banc of America.
Scott Craig - Analyst
Just quickly on the CapEx side of things.
If I strip out the wafer expenditures, the CapEx is still going to be up about 30% year-over-year in fiscal 2009.
Can you maybe discuss where the CapEx is going to be spent, in particular focusing on how much capacity perhaps in percentage or in units that you think that you could add?
Tim Leyden - CFO
Our component expenditure and our media expenditure together counts close to two-thirds of the total CapEx expenditure.
Then in addition to that, we have to deal with the mix up test.
And as the mix up gets larger, we have to spend more time on test, and therefore more capital expenditure.
So the remainder is in the back and, which is assembly test and R&D type expenditure.
Scott Craig - Analyst
You don't have any rough estimate on how much you think you'll increase the unit capacity capabilities in 2009?
And is there any -- how does the linearity of the expenditures occur over the course of the year?
How much flexibility do you have there?
Tim Leyden - CFO
What we have been spending in normal business situation, other than the increment that we're spending for the wafer fab conversion, for several years it was at 6% of revenue.
And then with media added about another percent.
So consequently from a modeling viewpoint a good model to use, excluding the increment for wafer fab conversion is in the 7% range or so.
Scott Craig - Analyst
If I could just ask one more.
There was a couple of times on the call where you mentioned that you felt that the competitors were capable of providing all products across all the ranges for 2.5 and 3.5-inch.
But it has been clear that you guys have had a nice technological lead in the 2.5-inch notebook space.
So can you describe the competitive dynamics there, whether you still think you have a lead, how far that lead is, and how long you think it will last, the gap between yourselves and competitors?
Tim Leyden - CFO
Of course, it will be our endeavor to maintain it forever.
John Coyne - President, CEO
I think we're still advantaged somewhat in the sense that we have built the franchise over the last year.
And we will certainly endeavor to maintain that.
We will make product announcements as we ship product.
Scott Craig - Analyst
Do you feel competition is closing that gap at all, or will close it in the back part of calendar 2008?
John Coyne - President, CEO
I think we will have to wait and see who ships what when, and then we will know.
We don't pay much attention to announcements of future intent.
We focus more on what actually gets done.
Scott Craig - Analyst
Thanks.
John Coyne - President, CEO
In closing, I would like to thank you again for joining us.
We are very encouraged by the overall market opportunities for WD growth in the hard drive markets in the years ahead.
I look forward to keeping you informed of our progress.
Thank you.
Operator
Thank you.
This does conclude today's conference.
You may disconnect at this time.