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Operator
Good morning.
My name is Arnika and I will be your conference operator today.
At this time I would like to welcome everyone to the TDS and U.S.
Cellular third quarter earnings conference call.
All lines have been placed on mute to prevent any background noise.
After the speaker's remarks here will be a question and answer session.
(OPERATOR INSTRUCTIONS).
Thank you.
Mr.
Steinkrauss you may again the conference.
Mark Steinkrauss - VP Corporate Communications
Thank you Arnika and good morning everybody.
Thanks for joining us for the call.
With me today are Ken Meyers Executive VP, CFO with TDS, Steve Campbell Executive VP CFO U.S.
Cellular, Bill Megan Executive VP, CFO TDS Telecom, and also joining for the call are Jack Rooney CEO U.S.
Cellular us are Jay Ellison Executive VP Operations U.S.
Cellular.
A replay of this teleconference will be available at 1 p.m.
Chicago time and run through midnight, Wednesday, November 7th.
The replay number is 800-642-1687, pass code 22669548.
For international callers the number is (706)645-9291 same pass code.
This call is simultaenoutly being webcast on the investor relations section of both the TDS and U.S.
Cellular websites.
The webcast will be available for the next two weeks after which will be vailable in the conference call archive and remember archived calls are not updated.
We will be making some forward-looking statements today.
So please review the safe harbor paragraphs in our releases and the more extended versions on our website as well as our filings with the SEC in this regard.
Shortly after we released our earnings results earlier this morning and before this call, TDS and U.S.
Cellular filed 8-Ks.
The 8-Ks include both the press releases we issued this morning and some additional information.
And our accounting and reporting staffs at corporate in the business units have done a great job and filed both companies' 10-Qs prior to this call..
Both press releases were posted to the TDS internet home page this morning shortly after going out over the wire.
U.S.
Cellular posted its release to its website as well.
You will also find posted on our websites additional information and reconciliation of non-GAAP financial measures that may be used by management when discussing the operating data during today's conference call as well as any changes to the company's forward-looking guidance.
U.S.
Cellular did changes its guidance and Steve Campbell will comment on that in just a few minutes.
All of this information is now included on a separate page entitled Guidance and Reconciliation to make it easier to TDS Telecom did not make any changes to it's guidance.
The information can also be accessed on the conference call page of the investor relations sections of both company's websites.
Please note that the comparisons made by the speakers today and the prepared remarks are third quarter year to year compares unless otherwise indicated.
There were three non-operating or one time entries on TDS's statement of operations this quarter.
Two are under Investment and Other Income, and the third is an extraordinary item.
Ken will discuss these in a second and its important that we take them into account for modeling purposes.
We will be meeting with investors in Denver on November 14th.
If you have an interest in meeting with us, please let me know.
Additionally we will be attending the Citigroup 18th Annual Entertainment, Media, and Telecommunication Conference on January 8th in Phoenix.
I'm now going to turn the call over to Ken Meyers.
Ken Meyers - CFO, EVP TDS
Thank you, Mark, good morning and thank you for joining us today.
We're pleased to report solid third quarter results with operating revenues at TDS up 11% driving a 22% increase income in operating income.
Also TDS had $158.1 million in cash flows from operating activities in the quarter.
Since Steve Campbell and Bill Megan will cover the operating results in some detail, let me comment on the three nonoperating items.
First TDS recorded a gain of $248.9 million related to the maturity of forward contracts covering 45.5 million shares of Deutsche Telecom.
TDS delivered 41 million shares against those contracts and sold the remaining shares.
Also in the quarter the company recorded a $54.8 million loss related to the fair value adjustment of derivative instruments primarily related to the remaining shares of Deutsche Telecom owned by the company.
Please recall that both these numbers affect TDS only as all of U.S.
Cellular's prepaid contracts matured in the second quarter.
For the fourth quarter TDS had one other contract for about $2.4 million Vodophone ADR's which matured last month.
Finally TDS telecom discontinued with regulatory accounting set forth under FAS or Statement of Financial Accounting Standards 71 and recorded a one time noncash extraordinary gain of $42.8 million net of taxes.
Bill Megan will expand on that.
Other items will align you'll see interest expense down about 16%.
That primarily related to the earlier prepaid forward contracts that matured, eliminating the related debt.
We would anticipate that will continue to decline as other contracts mature in the fourth quarter of this year and the first three quarters of next year.
For the quarter the effective tax rate on operations, that's excluding the gains and losses, was 39.4% at TDS.
TDS repurchased nearly 1.3 million special common shares in the quarter and year to date has repurchased nearly 1.5 million shares for a total of $89.1 million.
The company is now completed a little more than 35% of the 250 million stock repurchase authorization approved by the board of directors earlier this year.
To go to the details on the operating results at U.S.
Cellular, let me turn phone call over to Steve Campbell.
Steve Campbell - CFO, U.S. Cellular
Thank you Ken and good morning, everyone.
I'm very pleased to report that U.S.
Cellular achieved solid growth and financial results in the third quarter of 2007.
At September 30 our customers totaled almost 6.1 million up 6% year over year.
Our retail customers totaled 5.5 million, up 7%.
Total net activations for quarter including both retail and re-saler customers were 57,000, up more than 100% from 25,000 in the prior year.
Retail net activations for the quarter were 52,000 up 86% driven by continued strong results in the post pay segment, the part of the market where we focus.
Post pay net activations for the quarter were 73,000, up 92%.
And at September 30th post pay customers were 95% of total retail customers.
We also achieved nice growth in average monthly revenue per unit.
ARPU rose to $52.71 for the quarter up 10%.
The retail post paid churn rate for the quarter was 1.6% compared to 1.7% in the prior year.
And for the nine months, the retail post paid churn rate was 1.4%.
We achieved these strong results across the majority of our markets due to a number of factors.
First the continuing strong popularity and acceptance of our new suite national wide area and family calling plans which were introduced in the second half of 2006.
Customers appreciate the value inherent in these plans and continue to migrate to them faster than we anticipated.
By September 30th roughly 54% of our post pay customer base was on these plans.
Another factor is our expanded offerings of hand sets and products.
During the third quarter we introduced seven new hand sets including two new smart phones, Our first windows based mobile phone the Motorola Q and the Blackberry 8830.
We are also excited to announce that we expect to launch the powerful and stylish Blackberry Pearl another smart phone offering multimedia functionality in the first quarter of 2008.
In addition during the third quarter we launched Tone Room, a new application that provides customers with one stop shopping for browsing and purchasing ring tones either on their phones or on the web and Your Navigator another new application that provides customers with both visual and audible turn by turn directions at a fraction of the cost of traditional in car GPS navigation systems all with the convenience of a wireless phone.
Near the end of the quarter we launched Premium Short Messaging Content.
The most popular applications in this service are those that unable customers to vote on television programs or sign up for text alerts and chat services.
And just after quarter end we launched Napster To Go a music side loading solution which provides customers with a huge music selection and enables them to listen to music whenever and wherever they want.
Napster To Go works with our new Motorola Rocker hand set.
And everything a customer needs to enjoy music on the go is included in the box with the rocker.
There's no need to buy additional accessory packs or go hunting for special cables.
And all of this was launched at a very competitive price.
These new handset offerings and products deliver customer value by providing a wider range of desired style and functionality and they've enhanced our competitiveness in the market.
They've also contributed to the significant growth in our data revenues which were up 66% year-over-year.
The third factor in our strong performance is our relentless focus on customer satisfaction.
We know from our surveys and other customer related research that over all network quality remains the number one criteria and that drives customer satisfaction so we're committed to ensuring that our customers have access to a superior network and our associates are delivering.
In early September U.S.
Cellular received the prestigious JD Power and Associates award for highest call quality in the North Central region for the fourth consecutive reporting period.
In the first nine months of 2007 we added 330 new cell sites to our network which now has about 5250 total sites in service and we plan to add about 100 more sites during the fourth quarter.
Our financial performance during the quarter also was strong, reflecting higher revenues and improved operating income and cash flow.
Total service revenues were $955 million, up 16% from the prior year.
The increase in service revenues was driven by growth in the subscriber base as well as by higher ARPU which grew 10% year over year to $52.71.
In fact this was the seventh consecutive quarter of growth in ARPU.
Key drivers to that growth were as I mentioned the popularity of our national wide area and family calling plans and higher data revenues.
Data revenues for the quarter grew 66% to $97 million and represented just over 10% of total service revenues.
Other factors included increases in inbound roaming revenues, universal service fund contributions charge to customers and EPC revenues.
Inbound roaming revenues for the quarter were $61 million, up 39% reflecting both higher minutes of use and an increase in data roaming revenues.
ETC revenues for the quarter were $27 million up from $17 million in the prior year.
U.S.
Cellular is now eligible to receive funds in nine states compared to seven states in 2006.
In light of the FCC's ongoing consideration of a recommendation to place interim cap on funding to wireless carriers the level of ETC funding that the company will receive in the future is somewhat uncertain.
While we can't predict what the FCC ultimately decide ETC revenues in the fourth quarter to be consistent with the amount recorded for the third quarter.
The net equipment subsidy for the quarter was $103 million up $29 million or 40%.
Factors in this increase include higher volume as well as a higher net subsidy per unit reflecting both a shift in mix toward higher end hand sets that enable advanced data services and very aggressive promotions across the industry.
We've experienced very nice growth in ARPU overall, and in data revenues in particular and the equipment subsidy is one cost of getting those additional revenues.
For example, given the choice between a low end phone at no cost and a higher end phone that supports advanced data service and multimedia capabilities for a nominal incremental payment many customers will opt the higher end phone.
In that case although the customer pays a little more for the handset, the net subsidy by the carrier is also greater.
Also smart phones are among the most expensive models and generally result in a higher net subsidy by the carrier which involves significantly higher ARPU, something in the range to 1 1/2 to 2 1/2 times traditional ARPU.
As you know hand set subsidies increased throughout the industry during the third quarter.
Systems operations expenses were $185 million up 12%.
The increase was driven by a 9% increase in the number of cell sites in service, an increase network usage by our customers and a 22% increase in average minutes of use per customer.
Factors which helped to hold down costs in this category were lower cost per minute of use on our own network and a decrease in outbound roaming cost per minute as we benefited from lower negotiated rates.
Selling general and administrative expenses were $415 million up 16%.
Key components of this increase were higher selling expenses associated with the growth in customers and revenues and higher advertising expenses primarily related to media purchases.
We mentioned last quarter that we expected advertising expenses to trend higher in the second half of the year.
Another significant factor was higher expenses related to universal service fund contributions.
Remember that USF contributions are largely offset in revenues.
Also as you may know, several wireless carriers have been involved in litigation with various municipal municipalities in the state of Missouri, related to the imposition of business licence taxes on telephone services.
The company recently entered into settlement agreement related to that litigation resulting in a charge of $3.6 million during the quarter.
Operating income was $101 million up 31% as the growth in revenues exceeded growth in operating expenses.
Operating cash flow for the quarter totaled $251 million up 12%.
The operating cash flow margin was 26.3% of service revenues down one percentage point from 2006 reflecting the higher costs and expenses that I mentioned earlier, particularly the net equipment subsidy.
Remember for the nine months, operating cash flow margin was 28.7% up 1.2 points year-over-year.
Below the line total investment and other income for the quarter was $8 million, an improvement of $29 million from 2006.
The key factor in the improvement was the absence of a loss of $21 million incurred in 2006 related to the fair value adjustment on derivative instruments which were settled during the second quarter of 2007.
Also contributing was lower net interest expense.
Equity and earnings of unconsolidated entities was approximately $24 million including $18 million from the company's investment in the Los Angeles partnership.
The effective income tax rate for the quarter was 37.9% compared to 27.7% in 2006.
The lower prior year rate reflected the favorable resolution of state tax audits.
Net income was approximately $64 million or $0.72 per share.
As I indicated previously the company is generating strong cash flow from operations.
Again for the third quarter operating cash flow was $251 million.
The company used the strong cash flow to fund capital expenditures of $131 million and to repurchase 168,000 of its common shares for about [$16] million.
At quarter end, the company's revolving credit line was unused and the cash balance was $182 million The company did not launch any significant new markets in the first nine months of 2007 and has no plans to do so this year or next.
Instead, we expect to remain focused on increasing customers, revenues, and profitability within our existing markets.
However, we will of course continue to consider attractive opportunities to expand our footprint as we did with the acquisition of the Iowa 15 market earlier this year.
So all in all it was a strong quarter for U.S.
Cellular due to the significant efforts of our 8200 associates who are dedicated to providing the ideal customer experience to our customers.
Looking ahead for the remainder of this year we expect the favorable trends in revenues and operating income that we've seen for the first nine months of the year to continue.
Accordingly at this time we're raising guidance for full year 2000 service revenues in operating income.
The updated guidance is contained in today's press release.
That concludes my prepared remarks.
Now I'll turn the call over to Bill Megan who will discuss the quarter's results for TDS Telecom.
Bill Megan - EVP, CFO TDS Telecom
Thank you Steve and good morning everyone.
Let me begin with a brief description of the extraordinary gain we recorded at September 30th and then go on the review operating performance for the quarter.
As of September 30th, TDS Telecom discontinued the application FAS 71 for reporting financial results.
FAS 71 specifies the accounting for the effects of certain types of regulation, and its application is required for businesses that meet three threshold criteria.
Although we have applied FAS 71 toward our ILEC operations since the effective date of the standard in 1984 we have determined that as a result of increasing competition in our markets, FAS 71 should no longer be applied.
The principal effect of discontinuing FAS 71 is the reversal of the regulatory liabilities associated with the future estimated cost of removal of certain fixed assets.
Removal of buried cable on public right-of-way would be an example.
This resulted in a one time after tax gain of $42.8 million as Ken mentioned and we recorded that as extraordinary income.
The company does not expect this change to have a material effect on its continuing ILEC operations.
Moving on to review operating performance.
Combined ILEC and CLEC revenues declined 3% while operating cash flow increased by 1% compared to the third quarter a year ago.
I'll walk through the ILEC and CLEC results separately.
ILEC revenues decreased 3%.
The decline is due primarily to lower compensation for network access including compensation from state and national revenue pools and decreased local service.
This declined was mostly offset by the growth in revenues related to DSL and long distance customers.
Operating cash flow decreased 5% primarily due to the decline in revenue particularly the decrease in high margin network access revenues.
Cash expenses decreased by $1.8 million or 2% for the quarter primarily due to savings realized in selling, general, and administrative expenses associated with cost control efforts.
ILEC access lines equivalents, access lines adjusted voice grade equivalents grew 1%.
Physical access lines declined by 4%.
Reductions in residential second lines accounted for 21% of the decline decreasing by 5900 driven in part by conversions to DSL.
Telecom ended the quarter with 28,400 second lines in service and that represents about 5% of our lines.
With respect to our data service DSL customers 44% to 135,500.
Penetration of our physical lines is now at 22.7%.
Many of our DSL customers migrate from dial up internet service and the accounts for a good portion of the decline in dial up service that we have reported.
We continue to invest in our network to offer broadband service, 86% of our physical lines are equipped for DSL with about one-third speeds above 3 and up to 15 megabit service.
On the CLEC side revenues were essentially flat.
We have shifted our focus in acquiring new customers to the commercial segment in most of our CLEC markets.
Operating cash flow increased by 72% to $10.1 million.
On a consolidated basis margin expansion has been driven by cost reduction initives including combining the support functions of ILEC and CLEC as we've integrated those function we've been able to lower support head count by 7% over the past year, While maintaining high levels of customer satisfaction.
For both ILEC and CLEC we continue to emphasize providing our customers with exceptional customers service and access to advanced services.
Competition continues to intensify and broaden its impact on our markets.
We feel it from both wireless and cable.
But we do see a very positive path forward for wire line companies like ours.
The high speed data connection is going to be critical in so many respects, in the typical applications today to robust data and video in the future.
So right now we are investing in our network our strengthening our relationship with our customers.
In the consumer segment we are designing packages, bundles, of voice services including high speed data, Dish TV, and vertical services to attract as many households as we can.
Our customers have responded favorably to bundled service offerings.
Penetration of voice packages to residential customers grew to 25.6% during the third quarter.
An aggressive Dish triple play campaign was launched during the third quarter incorporating Dish with data and voice services.
Dish is a key element in our competitive response to cable.
In the third quarter customers subscribing to the triple play grew by 6700.
We have also implemented additional initiatives to help mitigate churn, including a saves program using a specialize sales teamed armed with a variet of tools including discounts, bundles and other promotions.
We also have a new mover program targeting referrals from builders developer, real estate agents and other local contacts to ensure to new customers moving into our territory take our service.
I'll end there and I'll turn the call back to Mark Steinkrauss.
Mark Steinkrauss - VP Corporate Communications
Thank you Bill.
Arnika we're ready for questions and answers now.
Operator
(OPERATOR INSTRUCTIONS).
Your first question comes from Ric Prentiss.
Ric Prentiss - Analyst
Good morning, guys.
Couple of questions on the U.S.
Cellular side.
First you guys have talked about how you're getting the higher equipment subsidy to get the higher data revenue and increased competition on hand set promotions.
Give us a little though on trend there.
Obviously data's got a lot of room to grow.
But do you think we should expect higher hand set subsidies for the foreseeable future?
And then I'll come back with a couple others.
Jay Ellison - VP Operation U.S. Cellular
Ric, this is Jay Ellison.
It seems to be the trend in this industry as Steve mentioned in his comments.
We've seen it virtually across the enterprise.
We've seen a very-- shift in mix of we kind of classify hand sets good, better, and best, and we've seen a very strong shift out of the good into the better and best categories.
Steve also mentioned we launched the Q which is our first windows operating system.
We've just had tremendous success across the enterprise with that hand set which is a higher cost and higher subsidy phone.
But along with that we are seeing tremendous utilization of our data services, not only text messaging growing but we've seen tremendous legs around picture messaging, which I think we commented on earlier this year continue we are seeing very good data revenues on all of those smart phone devices and we're putting significant effort around and that many of the projects Steve mentioned earlier of the Tone Room and location based services have contributed as well to higher ARPU.
So albeit we are seeing higher handset subsidies.
We are also feel very confident that that is also contributing to much greater functionality and utilization of our data services.
Ric Prentiss - Analyst
As we think CPGA of versus ARPU.
Where is CPGA headed?
What kind of level?
Jay Ellison - VP Operation U.S. Cellular
That's too hard to predict.
We committed to be competitive for our customers.
That has implications on activations and retention.
There's five or six players in every market and we're going to stay right up where we can be competitive to get high quality customers.
Ric Prentiss - Analyst
I usually wait for the queue but what was CPGA within the quarter in that ARPU was up pretty high?
Jay Ellison - VP Operation U.S. Cellular
For the third quarter it was about $500.
Ric Prentiss - Analyst
Okay.
And then any update on your thoughts as far as 700 megahertz auctions, what your interest might be as far as adding spectrum in current book print or maybe looking at edge out.
Jay Ellison - VP Operation U.S. Cellular
As far as the 700 megahertz auction is concerned as you know we've participated in recent auctions and currently it's our expectation and what I mean by that is it's more likely than not that we would participate in the upcoming auction.
As we said before our principal interest is to get spectrum to accommodate growth in customers and their usage in our existing markets and to provide the spectrum that we'll need for eventual deployment of 3G or 4G technology.
Ric Prentiss - Analyst
And final question, lot of M&A activity in the whole space starting in May, Altell Private Equity with going to Dobson going to Rural which I think helped you.
And then some comment at the end.
What are you guys seeing as far as the M&A environment out there, as far as any liscences you might want to pick up or any liscences you might want to divest of in your different cluster threes.
Ken Meyers - CFO, EVP TDS
Hi Ric.
This is Ken Meyers.
There's been a lot on.
As we talked in the past a lot of what's going on has been other public companies where when we look at it, only part of it is really strategetic our could be strategic to us.
And we aren't about to take (inaudible) on buying 100% of something in order to get the 30 or 40 or 50% that makes sense for our footprint as it exists.
We've seen it but we haven't been really involved in anything right now.
Ric Prentiss - Analyst
Thanks.
Good luck, guys.
Operator
Your next question comes from Phil Cusick.
Phil Cusick - Analyst
Hi guys, thanks for taking the question.
First to follow up on Ric's question.
Can you give a little more detail on the smart phone space?
First you said smart phones are 1 1/2 to two times traditional ARPU.
Is that data or total ARPU?
Jay Ellison - VP Operation U.S. Cellular
It's total.
Phil Cusick - Analyst
And have about how many smart phones do you have in the base?
Jay Ellison - VP Operation U.S. Cellular
We don't have that number.
Phil Cusick - Analyst
Okay.
And then second of all, in terms of the outlook for the fourth quarter it seems like as one of the later guys who are reporting in the economy people keep wondering about it, or at least asking me about it.
Can you give us an idea of what you're seeing on a month to month basis and what built into your fourth quarter guidance for sort of overall consumer growth.
Thanks.
Jay Ellison - VP Operation U.S. Cellular
Well, so let's talk about ads activity.
We mentioned that we had strong growth in Q3 in the post phase segment in particular, 73,000 thousand net adds which was up 92% year-over-year.
And recognizing that Q4 is always a very competitive quarter, our guidance out there is still where we've been all year all year from 375 to 425,000.
Phil Cusick - Analyst
So no recent changes in customer activity that would indicate any weakness.
Jay Ellison - VP Operation U.S. Cellular
No.
Operator
Your next question comes from David Janazzo.
David Janazzo - Analyst
Good morning.
On the roaming, both incoming and outgoing, Steve you ticked off some of the drivers.
Are those trends sustainable, particularly on the inbound side?
And you mentioned some of the new service plans.
To what extent is that impacting the systems operations costs?
Steve Campbell - CFO, U.S. Cellular
As I mentioned, inbound -- and you reminded us -- inbound was up pretty good year-over-year.
I think it was 39% was the number that we quoted.
And we're enjoying -- that's largely a function of inbound roaming minutes.
We've had a significant increase in inbound minutes from our principal roaming partner.
We'd certainly like to see that trend continue but certainly is subject to what our partner decides to do in terms of moving traffic.
On the outbound side, we have included some roaming minutes in our wide area national plan so we've had increase of use.
But frankly as a percentage of our total usage the off network percentage has stayed the same at about 4%.
David Janazzo - Analyst
And Ken, you've got share buy backs going on in a couple of place.
Can you pull that together and give us your overall strategy on the share buybacks across the three classes?
Ken Meyers - CFO, EVP TDS
Sure.
Starting at U.S.
Cellular we have a share buyback program in place to offset the dilution caused by ongoing compensation programs.
And over the last couple of years, the company wasn't able to repurchase any shares.
And we are simply in every quarter picking up about 1% which is what's allowed under a program we have in place.
That's 1% of the public shares.
Separate from that at the TDS level we have a $250 million repurchase program that authorized by the board earlier this year.
Primarily focused on taking advantage of the discount that we see in the special common.
When we launched that program, it was a set dollar amount over about a three year period and we're about 35% of the way through in less than six months.
I expect that we'll continue to execute that plan as long as we see the opportunity in the marketplace.
And once that is done, we'll look at what our next steps are.
There's currently no repurchase program underway affecting the regular common shares at TDS.
David Janazzo - Analyst
Thank you.
Operator
(OPERATOR INSTRUCTIONS).
Your next question comes from [Robert Shiffman].
Robert Shiffman - Analyst
Good morning, from my perspective looks like business risk, financial risk and now with accounting problems suggests that credit ratings should be closer to single A than BB+ with rating agencies.
I was wondering if you've had any recent conversations with them and when you anticipate ratings to go up?
Ken Meyers - CFO, EVP TDS
Hi Robert this is Ken.
We stay in very close contact with the rating agencies.
And as disclosed in their prior releases, they -- the credit metrics themselves as true measures look pretty and continue to improve and the company is making progress on remediating its material weaknesses.
My expectation as we continue to march down the path, the rating agencies will take note of our business and the credit ratings as well as our improved controls and we'll make appropriate adjustments as we go forward.
Robert Shiffman - Analyst
Okay.
Great.
If you could press them that would be appreciated.
Ken Meyers - CFO, EVP TDS
Right.
Operator
Your next question comes from Kevin Roe.
Kevin Roe - Analyst
Good morning.
A couple wireless questions.
Given the importance of data growth and smart phones, can you give us an update on your EVDO plans and also on wireless can you give us an update on bad debt expense trends there and any change in credit scoring that may or may not have taken place year to date.
Thanks.
Ken Meyers - CFO, EVP TDS
On the EVDO as you know, we have launched kind of a market trial is up in Milwaukee.
And that is going very well.
As a matter of fact, we just added this past week or so the selling of EVDO data cards in our retail arm up in the Milwaukee market so that we can further use that type of data information to evaluate what we may do next with EVDO.
I think we've always expressed that we won't rule anything out until rev A is available and ready for prime time and at this point in time quite frankly rev A is mostly in the data cards themselves.
So that's why we're rolling that in Milwaukee.
Then we'll use that data along with other work to evaluate our next steps or next markets that we would consider rolling out next year or beyond.
So really no concrete answers beyond taking the data from the data card trial we're putting up there along with the handset trial and looking at the metrics around that and backing that into some of our business case work.
On the bad debt, I think it's --
Jay Ellison - VP Operation U.S. Cellular
On the bad debt we actually relaxed our standards a bit late last year.
With the intention of promoting or driving more gross adds for the business.
But over the year, bad debt expense has been in line with what we expected.
In fact, for the nine months, it's right in line as a percentage of revenue with what we had seen in the prior year.
And in fact under 2% of revenue.
About 1.7% actually.
Kevin Roe - Analyst
And one more wireless question.
On you unbilled markets, you've got a big license for Indianapolis and Minneapolis.
And you mentioned in your prepared remarks that you're not looking to build out new markets in the fourth quarter and into '08.
I think into a '08 may be a new comment I'm not sure, given that are those two licenses still important to your portfolio?
Are they strategic?
Could they be something that you could monetize?
Ken Meyers - CFO, EVP TDS
This is Ken Yeah, they are currently immediately adjacent to where we operate.
Which gives them an value in terms of how we think about them.
However as we said in the past It was important for us to meet some of the credit metrics thrown out in front of us and we're going to launch any of those until such time as we had the current markets up and running, built out at strengthened our management team before we moved forward.
And given that it takes at least 18 months to build out something like that and none of that has started, thats why we're able to say nothing in '08 That's not a new statement around '08.
Kevin Roe - Analyst
So no launch in '08 but you could theoretically starting building one or either of those in '08.
Ken Meyers - CFO, EVP TDS
We haven't built all of over plans.
So to comment now would be inappropriate and when we talk about our fourth quarter results we'll be talking about our guidance and plans for next year.
Kevin Roe - Analyst
Okay, thanks Ken.
Operator
Your next question comes from Stephen Mead.
Stephen Mead - Analyst
Stephen Mead.
On the cellular side.
Do you have a sense of in terms of the customer mix how many customers are actually paying for data services and as you look at the non-data ARPU in terms of the percentage of the group that don't pay up for database services in terms of just voice business, what are the ARPUs doing in that sort of segment of the market?
There's two questions there.
A sense of what the mix looks like in terms of how many customers are, paying for data?
Ken Meyers - CFO, EVP TDS
Well, one of the unique things about the way we rolled out data at U.S.
Cellular was we enhanced our billing system so that people can use and experience it without buying a data package.
They can use it after they walked out of the store.
And so while others can talk about a number of customers that are data capable or whatever.
Almost every phone that goes out the door at U.S.
Cellular is data capable.
So the numbers isn't measured just the ways your looking for.
Stephen Mead - Analyst
Okay.
Then what -- do have a sense of sort of what the, more commodity end of the business in terms of ARPU trends.
Ken Meyers - CFO, EVP TDS
Not answerable right now, especially given the whole repackaging of a new rate plan that moved out last year.
Wouldn't be surprised to see if they increased also.
Stephen Mead - Analyst
What about if you look at the hit to operating results from the loss on equipment sold, how much of the equipment sales are associated with people upgrading to another phone versus new customers?
Ken Meyers - CFO, EVP TDS
Obviously, we've reported extremely strong churn rates and a piece of that is one component of that is the competitive in the marketplace.
Existing customers expect to be treated as would a new customer, We offer basically the same programs on the handsets to our existing customers as well and they are shifting mix as well to those better and best phones as they come in for contract renewal.
We see a pretty big balance about, you know, on an ongoing basis.
Probably we see about 70% of our gross number generally is about what we're retaining on our monthly basis and that goes through cyclical time based on the holiday buying seasons whether it's the Christmas holiday, Valentine's Day, Mom, Dad's, Grads and then back to school we see kind of peaks and valleys.
Stephen Mead - Analyst
Just wondering as we look at 2008 whether in terms of the cost of equipment and stuff like that, what do you see as far as that trend?
Is it going to be similar to 2007?
Or could your actually get some benefit of the maturing of basically more customers have updated equipment and don't need to re-pace it.
Ken Meyers - CFO, EVP TDS
I think two things.
One I think its going to be more of the same and two I think we've all seen over the last two or three years the rapid introduction and than end of life of many handsets.
Clearly with each reintroduction of either a refreshed look of a handset or a new form factor, we're talking increased functionality and user inter operarability on those handsets.
I think it's looking very similar go forward.
Stephen Mead - Analyst
And at this stage of the wireless business in the country, where does your new business come from?
Ken Meyers - CFO, EVP TDS
We do a significant amount -- we get our business a lot from those churning, through dissatisfaction with current carriers and we're targeted to try to get equal to or more than fair share of those intenders new to the market.
I think our strategy focusing on customer satisfaction lends very much towards getting those that are dissatisfied with other carriers out there.
Stephen Mead - Analyst
Of the net adds in the third quarter, how many of those were churned from some other network versus absolutely new cellular users?
Jack Rooney - President CEO U.S. Cellular
This is Jack Rooney.
There's no way for us to determine that.
When you get -- when you're sitting there trying to figure out your gross adds and trying to sit down and figure out-- You know you're getting a significant portion of your net adds or gross adds from another carrier, but try and sit down.
We measure things like flow share so we know what our how our customers -- our customer intake is measured against what our competitors are doing.
Stephen Mead - Analyst
Two more questions.
On the SG&A line the increase how much of that was advertising?
Ken Meyers - CFO, EVP TDS
Advertising year-over-year was up about $8 million.
Stephen Mead - Analyst
And then LA -- what was the LA comparison as far as the equity and earnings this year as far as last year?
Ken Meyers - CFO, EVP TDS
I have it here.
Hang on a second.
LA was $18 million this year and $16 million for the comparable quarter last year.
Mark Steinkrauss - VP Corporate Communications
Up 11%.
Ken Meyers - CFO, EVP TDS
Up about$ 2 million and change from last yore.
Stephen Mead - Analyst
All right.
Thanks.
Operator
Your next question comes from Martin Roja.
Martin Roja - Analyst
Is it too early to get general guidance regarding the 2008 capital spending plans?
Steve Campbell - CFO, U.S. Cellular
Yes.
As Ken mentioned we're still in the process of planning and it would be premature to say anything about that right now.
When we meet later to discuss full year results we may have guidance at that point.
Martin Roja - Analyst
Thank you.
Operator
at this time there are no further questions.
Mark Steinkrauss - VP Corporate Communications
Arnika, I think then the call is concluded.
Thank you everybody for joining us.
I'm available for the rest of the day if you have any additional questions.
You may terminate the call.
Operator
This concludes today's conference call.
You may now disconnect.