使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Welcome to the Urban Outfitters second quarter fiscal 2008 earning conference call.
At this time, all participants are in a listen-only mode.
Later, we will conduct a question-and-answer session.
Instructions will follow at that time.
(OPERATOR INSTRUCTIONS) As a reminder this conference call is being recorded.
The following discussions may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
Please note that the actual financial results of the Company for the periods being discussed may differ materially from the financial results projected or implied in the forward-looking statements.
Additional information concerning factors that could cause actual financial results to differ materially from projected results is contained in the Company's annual report on Form 10-K and in the -- and in other documents filed by the Company with the Securities and Exchange Commission.
The Company disclaims any intent or obligation to update forward-looking statements.
No recording or rebroadcast of this call is permitted without the Company's express written permission.
I would now like to introduce your host for today's conference, Mr.
Richard Hayne, President and Chairman of the Board.
Sir, you may begin.
Richard Hayne - Chairman, President
Thank you.
Good morning, everyone.
It's a pleasure to welcome you to our quarterly conference call.
Earlier, the Company issued a press release that outlined the financial and operating results for the three months ended July 31, 2007.
We will now elaborate on that release.
Joining me for this morning's call are Glen Senk, our Chief Executive Officer; Ted Marlow and Meg Hayne, Presidents of the Urban Outfitters and Free People brands respectively; and our entire senior executive staff.
Now that Glen is CEO he will be giving the in-depth review of the Company's results.
After he finishes we will each be available to answer your questions.
The text of today's conference call can be found at our corporate website, urbanoutfittersinc.com.
Glen, if you would give your report now, please.
Glen Senk - CEO
Thank you, Dick, and I would like to also express my thanks to the group for joining the call this morning.
There was much to be pleased with in our second-quarter performance.
Once again, the Company achieved the quarterly sales record with total revenues increasing by 22% to $348.4 million.
Total company comparable store sales grew by 5%.
Anthropologie and Free People achieved impressive comparable store sales gains of 14% and 28% respectively, which more than offset the Urban Outfitters decline of 3%.
The Company's new and noncomparable store sales contributed $35.7 million, a performance nicely favorable to plan.
The Company's direct channel grew by 35% to $42.5 million.
Free People revenue grew 33% to $27.4 million.
The Company's gross margin grew by 64 basis points to 37.3% with improvements in markdowns and store occupancy expense.
The Company earned $0.19 per diluted share, a 24% increase in earnings over the same period for last year.
And finally, the Company completed a number of important initiatives, several of which I will highlight today.
There were also opportunities in the quarter.
We were disappointed with the Urban Outfitters North American retail business from both a sales and margin perspective.
It is our utmost priority to bring this business back to its historical comparable store performance, which averaged 9% during the last five years.
And that's including last year's negative 10% performance.
While a 37.2% gross margin and a 13.6% operating margin puts us near the top of our peer group the performance is short of our historical high, and our own expectations.
I'll now go into more detail on each of the metrics of our business starting with sales.
In the Anthropologie and Free People retail business all merchandise divisions were positive with women's apparel and intimate apparel leading the trend.
Within women's apparel virtually every category with the exception of skirts was positive.
We think it's fair to say that the turn around in Anthropologie is complete and that the performance at Free People was exceptional.
In the Urban Outfitters retail business the biggest opportunities rest in the women's apparel and accessory divisions both of which were negative.
We have an excellent grasp on the issues.
Put simply, it's an assortment issue, not a fashion issue.
There is not enough assortment to drive the business, we are confident that an increase in style counts and a more appropriate balance of silhouette, color, novelty, fabric, brands, and price points will improve the performance.
Comparable store sales trends were relatively constant throughout the quarter.
At Anthropologie there was virtually no geographic variance in the business.
At urban outfitters the West Coast underperformed relative to the rest of the U.S.
based group and the Canadian and European businesses were both nicely positive.
At all of our lands there were no significant performance differences between freestanding, metro, Lifestyle Center and mall-based stores.
The comparable stores average unit retail prices rose 10.3% during the quarter and were nicely positive at all brands.
Units per transaction fell 2.4% in total and store transactions fell 2.6% in total, largely impacted by a 6.8% reduction at Urban Outfitters.
During the quarter, as we continue to expand our store base, selling square footage increased 16% compared to the same period last year.
During the quarter, we opened one new Anthropologie store bringing the total to 96, 3 new Free People stores bringing the total to 11, and 1 new Urban Outfitters store bringing the total to 111.
I want to reiterate that our new store performance is ahead of plan for all three brands, which speaks to the improvements we've made to our real estate selection process.
I'd also like to note that Free People opened its first store on the West Coast in Torrance, California.
Its first stand-alone store in Greenwich, Connecticut.
And its first Metro store in Bucktown, Chicago.
All three new stores are performing exceptionally well and speak to the exciting expansion potential of the brand.
Now let me turn your attention to our direct channel.
Our sales trend accelerated from the first to second quarter.
Total channel sales jumped 35% against same period last year to $42.5 million, relative to a circulation increase of 21% to seven million catalogs.
And a channel 12.2% penetration to the total company increased 117 basis points.
All brands contributed as the Company experienced a 28% jump in website visits and an 8% increase in average order value.
Our brands achieved outstanding creative execution during the quarter.
But I'd like to make particular mention of two Urban Outfitters marketing-related initiatives.
The brand launched a highly innovative blog during the quarter which generated nearly 150,000 unique visits and almost 10 million page views.
They also crafted a unique, wildly popular event with Europe which featured live music in 13 of our largest market stores.
Each event enjoyed full capacity attendance, and the web-related communication collected more than 45,000 names.
The trend also accelerated from the first to second quarter for Free People where total quarter sales increased 33% versus the same period last year to $27.4 million.
Improvements were across the entire wholesale customer base driven by an 11% increase in unit sales and a 16% increase in average selling price.
Equally important, sell-through and margin data from our customers have been extremely positive.
The past quarter ranked as one of the brand's best quarters to date.
I'd like to now turn your attention to gross margin, operating expense, and income.
The total company gross margin for the quarter rose 64 basis points to 37.3%, as I mentioned in my opening commentary, this performance is solid relative to our peer group but fell short of our plan and expectation.
All three brands experienced moderate IMU pressure in the quarter but for different reasons.
Anthropologie needed to accelerate receipts and thus incurred air freight charges throughout the quarter.
Free People wholesale had a lower than expected average unit retail on closeout seats.
And Urban Outfitters experienced IMU pressure largely relating to mix.
The Company's markdowns were modestly below last year, but significantly unfavorable to plan driven largely by markdowns taken in the Urban Outfitters retail business to clear seasonal product.
Store occupancy leveraged by 40 basis points driven largely by the Anthropologie retail business.
Company inventory levels at quarter end were within our planned weeks of supply, up 3% in total, up 8% at Anthropologie and down 1% at Urban Outfitters.
The Company's operating expense deleveraged by 62 basis points in the quarter principally due to corporate property charges relating to its new home office facility which we will begin to anniversary its phased opening in the third quarter, and also the legal fees relating to protecting our intellectual property which we expect will be nonrecurring.
I'd like to remind you that the increase in new home office expense is more than offset by a related reduction in our annual effective tax rate.
Company income from operations for the quarter increased 22% to $42.3 million or 13.6% of sales.
The Company through its tax planning strategies reduced its tax revision for the quarter by 120 basis points to 35.4% of income, thus earnings for the quarter increased 24% to $0.19 per share.
Before I change focus for the quarters ahead, I'd like to highlight two exceptional achievements.
Dave Ziel, our Chief Development Officer, and his very able team have made extraordinary progress in design and value engineering the Company's construction costs.
We expect to achieve our planned 20% reduction of construction costs per square foot relative to our fiscal '07 performance.
Dave believes he can continue to improve its performance into next year, which should allow the Company to return to historically lower depreciation rates within the next few years.
Secondly, I'd like to recognize Ken McKinney, our Director of Distribution, who accomplished another significant feat this past quarter.
Ken and his team opened our new 175,000 square-foot distribution center in Reno, Nevada, within just eight days of opening the new facility has already outpaced our third-party service provider's peak volume.
I want to publicly acknowledge Ken's flawless execution on this major initiative.
As we look ahead, the Company has several priorities.
First and most importantly, the Company must improve the Urban Outfitters North American retail business.
We are hopeful that we can make several short-term adjustments within our merchandising strategy.
We believe that it may take several quarters to achieve a sustainable, historically profitable result, however.
As I mentioned earlier in my remarks, we are confident that we understand the issues at hand, and we have begun to take appropriate steps to improve the business.
We have filled two senior executive positions over the last several months.
Jim Brett will serve as Urban Outfitters' General Merchandise Manager; and Sun Choe will serve as the Urban Outfitters' Women's Divisional Merchandise Manager.
I have had the pleasure of working with Jim for the last several years at Anthropologie where he served as Divisional Merchandise Manager of home furnishings under Wendy Wurtzburger.
Jim has 20 years of department and specialty experience, the majority of which was spent in the apparel business.
He is one of the brightest, most driven merchants I have worked with, and I am certain that he will be a major asset to the Urban Outfitters brand.
Sun joined us from Guess where she served as their Director of Merchandising.
I have been impressed with Sun's tenacity and her deep understanding of the women's business.
I believe she will be a great partner to Ted and Jim.
I have personally spent a good amount of time visiting numerous Urban Outfitters stores, digging deep into the business, reviewing the product, getting to know the staff, and working with Ted.
First, let me say that we are all aligned.
Ted, his team, and I.
Second, let me say that I have rarely seen a brand franchise as powerful as Urban Outfitters.
The connection Urban Outfitters enjoys with its customer is extraordinary.
The energy in the store is palpable, and the brand fashion leadership is unparalleled in the industry.
There is not another brand like it.
And I wholeheartedly believe the business will dramatically improve as soon as the assortment improves.
This as I said is our most important goal, and I am tremendously excited by the opportunity of working with Ted and his team on this objective.
All indications are positive that Anthropologie will continue to enjoy healthy business into the Fall and holiday seasons.
Fall selling is excellent even on the sweltering East Coast and there are numerous trends across categories that the team believes they are positioned to maximum.
The management team is focused on sustainability, consistency, new growth strategies, and improving profit.
The brand has begun to launch the company's CRM initiatives, and we expect the first phase of the project to be complete in all stores by the end of the third quarter.
The early spring test was extremely encouraging, as have been the results from the beginning of the rollout.
Based upon our test results, we anticipate that just under 1 million customers will sign up for Anthro, that's what we're calling the program, within the first 12 months of launch.
Thus, we are extremely optimistic about the potential of the project.
Free People's early Fall selling at retail and bookings at wholesale also point to a solid Fall season.
With annual store sales productivity in excess of $1,000 per selling foot the brand has begun to modestly accelerate its store opening schedule.
The results during the second quarter are helping us to rethink the potential of the brand.
Meg and are her team are also looking at ways to grow the wholesale business.
As previously mentioned the intimate apparel launch was quite successful in the first half of the year so we will be expanding the range and number of deliveries in the coming seasons.
Freedom, a knit-based, more sporty line, will also launch at the end of the year.
Like the intimate launch, we expect the initial range in distribution to be small, but we believe this brand also has excellent long-term potential.
Our fourth initiative relates to new stores.
We believe the Company will achieve its total new store opening number of 38 stores for the year, and we are hard at work to normalize the opening schedule across all quarters in future years.
Next is assortment planning.
We are continuing to invest in numerous IT projects.
One of the most exciting initiatives which we expect to launch in the third quarter is an integrated and dynamic assortment planning system.
This system will help the planning, buying, and allocation teams more effectively understand literally what the assortment will look like in each and every assortment given the complexity of our business, we expect to reap meaningful productivity and marketing gains when the system is fully functional.
Next is concept to markets.
One of the Company's highest priorities is our concept-to-market initiative.
This is a multi-year initiative that will cover every aspect of our supply chain.
From demand forecasting to product development, production.
logistics.
and allocation.
Our goal is to have a fully integrated system that allows us to maximize our margin, sales, and return on inventory investment.
We have begun to see improvements in the process and concomitant results this past Spring, and we expect that we will continue to make progress over the next several seasons.
The seventh initiative is Concept IV.
As previously announced, we expect to launch our fourth concept in calendar 2008.
Dick and his team have made a great deal of progress since the May announcement.
First off, they have a name.
Terrain.
Secondly, they have a team.
A managing director, a creative director, a general merchandise manager, two buyers, and a support staff.
The concept from store design to product contact has -- content has taken shape and it's as differentiated and compelling as our other brands.
Finally, our eighth initiative is to achieve a minimum of 20% income from operations.
We remain highly focused on reaching a minimum of 20% income from operations.
Many of the accomplishments and initiatives I've discussed today will play a key role in this objective.
And we are confident that we will achieve our goal within the next several years.
Our overarching plan has not changed in the more than 13 years I have been with the Company.
To grow sales at a rate of at least 20% annually and to grow profit at a faster rate than sales.
It is important to stand back and recognize our accomplishments relative to our goals.
For the last six years, our CAGR on total company sales and profits has been an exceptional 27% and 49% respectively.
As Dick has expressed on numerous calls, we believe the Company has built three of the most recognized, distinct, and compelling brands in the industry.
Three brands that have consistently inspired a profound level of customer loyalty.
Equally exciting, each brand has significant opportunity to grow through multichannel expansion and brand extensions, and we now have terrain joining the urban portfolio to provide another means of growth.
The leadership team and I couldn't be more excited about the prospects ahead, and we look forward to continuing to inspire our customers and reward our employees and stakeholders.
I will now open the call to questions.
But before we begin, in the interest of time I would like to ask each of you to limit yourself to one question.
I respectfully apologize in advance.
If you ask more than one question, we will respond only to the first query.
So we will now take your questions.
Operator
(OPERATOR INSTRUCTIONS) Our first question from Neely Tamminga of Piper Jaffray.
Neely Tamminga - Analyst
Good morning, Glen, and congratulations on the turn over at Anthro.
Just wondering a little bit about the comment on air freight.
Could you give a little bit more color.
Did that happen towards the end of the quarter in anticipation for the second half or was that at the beginning of the quarter and how should we be thinking about that pressure for the air freight for the back half?
Glen Senk - CEO
It really started to happen as the business accelerated in the first quarter.
It continued throughout the second quarter, and I expect that we'll see some continued pressure into the third quarter.
And we did not plan for 14% comps, we never do as you know.
As you also know we plan inventory weeks of supply.
We try to stay very, very flexible.
I think it really speaks to the CPM progress that we've made that we're able to manipulate and -- and get delivery so quickly back into the brand.
I believe the incremental receipts relative to the initial plan were in the 25% range for the quarter.
Neely Tamminga - Analyst
It's a high-class problem.
Congrats.
Good luck.
Glen Senk - CEO
Thank you.
Thank you so much, Neely.
Operator
Our next question is from Betty Chen of Wedbush Morgan.
Your question, please?
Betty Chen - Analyst
Thank you, again, congratulations, as well.
I was wondering if you can elaborate a little bit more about the merchandise changes that you've identified and want to work on over the next couple of quarters and perhaps what gives you the confidence that those are the changes.
And maybe just talk a little bit more about how you expect that to develop over the next three to six months.
Glen Senk - CEO
I assume the question is directed towards the Urban brand.
So I know Ted is anxious to answer the question.
Betty Chen - Analyst
Yes, please.
Ted Marlow - President, Retail, Direct
Yes, Betty.
In regard to what has led us there, we obviously -- as we came through second quarter, we were expecting more out of the business.
When that wasn't occurring, we'd been involved in a great deal of analysis in regard to what's been going on in the business, not only in regard to content and merchandising but in regard to our performance at store level, looking at every metric in the business.
To make a long story short, we feel like that where we've been on assortment that we are a bit short on style count and breadth of assortment as it relates to style.
And we are -- we have been merchandising the business two deep at a SKU level.
We feel like that the inventory levels we're running the business with are appropriate on a weeks of supply basis.
We're in line but really come back to the issue of content on those weeks of supply.
And we think we have opportunity.
We've had a lot of internal conversation on that.
And as Glen alluded we've made some changes in merchant staff and had further conversation with the new team members.
And we're underway on making changes.
We feel like we can effect that positively as we progress through Fall and wrap up our merchandising for fourth quarter.
Betty Chen - Analyst
Thank you.
Good luck.
Ted Marlow - President, Retail, Direct
Thank you.
Operator
Your next question is from Kimberly Greenberger of Citigroup.
Your question, please.
Kimberly Greenberger - Analyst
Great.
Thank you, good morning.
Glen or Ted, I was hoping you could talk about the comment on the recent personnel and specifically the structural realignments made at the Urban division.
If you could just elaborate on the changes going on there, how far you feel like you are into this sort of restructuring process, and when would you expect to see the full benefits of those efforts realized in the in-store assortment.
Ted Marlow - President, Retail, Direct
Sure, Kimberly.
This is Ted.
As to where we stand at the moment, we -- as Glen mentioned, we have named Jim as the GMM for the business.
We've all had very good conversations in regard to Jim's observations in the business, and we feel like he can bring some change that we're looking to positively effect our assortment.
As well on the front side of making a move with Jim earlier in the second quarter, Sun joined us as the merchandise manager for the women's team.
So at a senior level in the buying staff, we feel like we're where we need to be staffwise right now.
We do have a couple of openings and buying roles that we've done, the talent acquisition group's done a very good job of supplying us with buying candidates as we've come through the first part of the year.
And we're pretty well at staff on the buying side.
We do still have openings that we have not found the appropriate candidates to fill.
And a couple of design roles.
And we are looking to make additional investment in the design team.
So from a buying perspective, we feel like we're in a good place right now.
And we're underway.
And on the design side, we still have a couple of roles, as I mentioned, that we want to fill.
Kimberly Greenberger - Analyst
And anything on the -- what you mean by structural realignments?
Ted Marlow - President, Retail, Direct
Really not -- not so much structural realignment.
Taking place, it really is a change in a couple of roles that is what has occurred.
Kimberly Greenberger - Analyst
Terrific.
Thanks, Ted.
Good luck here for the second half.
Ted Marlow - President, Retail, Direct
Thank you.
Operator
Our next question is from Gabrielle Kivitz from Deutsche Bank.
Gabrielle Kivitz - Analyst
Hi, everyone.
Was hoping that you could quantify your open to buy this year versus last year for the Fall and holiday season at both Urban Outfitters and Anthropologie.
Would be very helpful for us just to assess how much opportunity you have to chase the business and also to mitigate risk this year versus last year at each of the divisions, thanks.
Glen Senk - CEO
Yes, Gabrielle, I'm glad you're asking that question.
It's Glen.
I think that there's kind of continuing confusion around this question.
The -- the philosophy this company from the day that I worked here was to always buy to trends.
And to buy to a weeks of supply number.
We certainly start out with a plan at the beginning of the season.
But as trends accelerate or decelerate, we literally change the plans weekly.
So it's a very fluid system.
What doesn't change is our targeted weeks of supply, or if the weeks of supply number changes, it changes slightly.
As the business accelerates, we may take the weeks of supply plan down slightly.
Whereas it decelerates, we may increase the weeks of supply plans.
But it's -- so it's a very dynamic, fluid system.
In the case of Anthropologie, as the business improves, every week the head merchants, the head of planning, and allocation and I will sit down and adjust the plans.
So to answer your questions specifically for the second half of the year, all three brands are buying to the current trend.
So Anthropologie is buying to the trend that they've seen in their business over the last six to eight weeks.
Urban is buying to its trend, and Free People is buying to its trend.
Gabrielle Kivitz - Analyst
Okay.
That's helpful.
Thanks, Glen.
Glen Senk - CEO
Sure.
Operator
Our next question is from Adrienne Tennant of FBR.
Adrienne Tennant - Analyst
Good morning, everyone, congratulations on the turn at Anthro as well.
On the break even comp can you talk a little bit about the deleverage on the SG&A and where we should see kind of starting to see leverage.
I know we had talked about kind of 3, 4% go forward.
Is that something that we should start to see back in the Q3?
And then also the gross margin piece of it.
John Kyees - CFO
Yes.
Adrienne, this is John.
The leverage point is still around 3.5% on SG&A.
The third -- second quarter had the unusual impact of the intellectual property litigation.
And of course it was the first quarter this year that -- the second quarter this year that we had full Navy yard expenses in the SG&A.
By the time we get third quarter, we were operating in the Navy yard for a portion of third quarter.
So a degree that deleverage goes away.
And we should be back pretty close to that 3.5% leverage point.
Adrienne Tennant - Analyst
Okay.
And on the gross margin side, where are you leaving on the fixed component of COGS?
John Kyees - CFO
That's going to be a little bit higher than that.
It will probably be closer to 5 on a leverage point.
Adrienne Tennant - Analyst
Okay.
Great.
John Kyees - CFO
That -- that number will continue to come down as we reduce our construction costs this year and next year.
Adrienne Tennant - Analyst
So we should start to see that probably in fourth quarter coming down?
John Kyees - CFO
I would think you should see that coming down in fourth quarter.
Adrienne Tennant - Analyst
Okay.
Thank you very much.
Good luck.
Operator
Our next question is from Roxanne Meyer of CIBC.
Your question, please.
Roxanne Meyer - Analsyt
Great.
Thanks.
Let me add my congratulations on the turn.
I was just wondering if, Glen, you can discuss perhaps some of the changes you might be looking to make in terms of process or call it best practices from Anthro into Urban in order to make the appropriate changes there and get it back on track?
Glen Senk - CEO
I think that one of the beauties of our company is that there is a pretty big and tall and wide firewall between each of the brands.
And it's really up to each of the brands to develop their own strategies.
Having said that, Meg, Ted, and I certainly share successes and failures with one another, and we can borrow as we see fit.
I think that, and Dick certainly talked about this, we all talked about this last year.
When we first really understood what was happening in the business at Anthropologie back in 2006, really the end of 2005, Dick and the Board asked both Ted and I to go through what we internally referred to as a renewal process.
And we really looked at every part of our business.
And I think that we -- at Anthropologie we began to implement this renewal process in a very meaningful way in the second half of last year.
And there were -- and Dick has certainly alluded to this in prior calls, there was a significant investment both in the merchandising and the design part of the organization.
We thought about the way we managed the design and assortment process differently.
We added some steps to it.
We changed the -- the relationship between the direct merchants and the retail merchants.
And it -- it's really -- I could spend an hour talking about there.
But we really -- the entire team went through this effort.
And I think it was a very powerful part of why the Anthropologie business has turned.
The great thing is that with Jim being an important part of the team that went through that result, he can share with Ted, from his perspective what worked and what didn't work, and then Ted, Jim, and the rest of their group will use what they see fit.
I do think that there are some learnings, and there are learnings from Free People, as well, which has different -- a slightly different structuring process.
Roxanne Meyer - Analsyt
Thank you very much.
Glen Senk - CEO
Sure.
Operator
Our next question is from Margaret Mager of Goldman Sachs.
Your question, please.
Margaret Mager - Analyst
Hi.
Just wanted to ask about your comments on gross margin being below your plan and expectations.
It was actually above what we were estimating.
But can you talk about your view of IMU by brand as you look into 3Q and 4Q, and the thoughts around how gross margins might shake out over the balance of this year.
I know you said one question, but Free People doing very well.
Could you describe the -- the concept positioning merchandisewise versus Urban Outfitters.
Because when I look at your catalogs, they have a flavor that feels very similar.
And I know it's women's only.
But any thoughts there would be helpful.
Thanks.
Glen Senk - CEO
Okay.
Margaret I'll get back to you after the call on your second question because I don't want to ignore it.
But I want to follow the rules.
Margaret Mager - Analyst
Okay.
Glen Senk - CEO
With regard to the first question, the bulk of the problem in the second quarter relative to our internal plan and expectation related to markdowns and related to markdowns primarily taken at the Urban Outfitters North American division.
There was certainly opportunity in IMU.
There was certainly opportunity in occupancy.
But I think that the IMU is not -- it was a very, -- each business had specific issues.
At anthropologie it was air freight.
At Free People it was a lower than expected average unit retail on closeout sales.
And at Urban, it was largely mixed.
I don't personally, I'm still involved in the -- quite a bit in the buying.
I don't see any cost pressures from our suppliers, either domestically or internationally.
And I don't see any hurdles to us achieving our long-term IMU objectives over the next several years.
In fact, I think that I feel very, very confident that we'll be able to achieve them.
The markdowns -- we will at the Urban brand continue to take markdowns until we get the assortment right.
And I said many, many times to many of you that I luckily have worked for a man for 13 years who always tells me to do what's right for the long term of the business and for the customer.
So we don't manage markdowns to a quarter.
We manage our inventory the week of supply number.
And if the product isn't selling the way we bought it, we mark it down and we mark it down in the quarter that we bought it.
That's what happened in the second quarter, and if Ted and his team have a continued issue in the third quarter, they'll do the same.
We certainly don't plan to do that.
And I see no reason why over a relatively short period of time sometime between six to maybe 15 months, we can't get back to our historic low markdown rates.
Margaret Mager - Analyst
Okay.
Thank you.
Glen Senk - CEO
Okay.
On the occupancy, again, I want to call out Dave Ziel's tremendous work, and I think we'll get back to historic lows probably within 24 months.
But John can give you historic lows on occupancy or at least on depreciation and John can give you more detail on a one on one on that.
Margaret Mager - Analyst
Okay, thanks, Glen.
Glen Senk - CEO
Thanks.
Operator
Your next question is from Christine Chen of Needham.
Your question, please?
Betty Chen - Analyst
I'd like to add my congratulations on the Anthro turn.
Wanted to talk a little bit about the home business at both concepts at Urban.
Is it currently running positive, and at Anthro is the mix where you'd like to see it?
I've noticed a lot of beauty products growing space in the stores.
Thank you.
Glen Senk - CEO
Christine, the -- the home business in both brands is positive.
And I'm really pleased at Anthropologie with the assortment.
I think it's working well.
The customers love it.
It's getting a lot of critical acclaim.
And I think it's doing exactly what we want it to do in the stores.
Ted, you want to add anything?
Ted Marlow - President, Retail, Direct
Yes, positives.
Glen Senk - CEO
Okay.
Operator
Our next question is from Brian Tunick of JPMorgan.
Your question, please.
Brian Tunick - Analyst
Yes, my question, is you talked a little about this SKU increase at the Urban Outfitters division in the second half.
Maybe just talk about how guys view the risk reward of having that increase.
I mean, what kind of guardrails do you have in place that we don't have to worry that we're going to have a massive merchandise margin erosion situation in that business?
Thanks very much.
Glen Senk - CEO
Yes, Brian.
If anything I think it's the opposite.
I think it can only be margin positive.
Many of you have heard how we manage our business.
We have exceptional ability to bucket our inventory by attribute.
So at any one time, I can tell you what we are selling, what we own, and what we have on order, by percent of neckline, novelty, fabric type, print, color, price point, delivery, and we manage our inventory the same way the portfolio managers manage their stocks.
We look at the rate of return on every part of our inventory.
And we can get very -- we can go up, scale up and scale down, on our views.
And it's a very complex way to manage what is admittedly a complex assortment.
But I think what Ted is really talking about is expanding the style choices and the analogy for our portfolio managers would be diversifying a portfolio.
So I think, know, the way to think about it in portfolio terms is that the portfolio is too narrowly assorted right now.
We have to diversify the portfolio, and every experience that we've had in the, since the day Dick opened the first store tells us that this is the way we make money.
This is the way we achieve our historic highs and profits.
We are an eclectic business with an eclectic assortment.
Brian Tunick - Analyst
So you're hearing from your customers that the reason they're not buying right now is there's not enough choices in Urban Outfitters?
Glen Senk - CEO
Brian, I'll call you also after the call.
I want to follow the second question rule.
Brian Tunick - Analyst
Okay, thanks.
Good luck.
Glen Senk - CEO
Thank you.
Operator
Our next question is from Janet Kloppenburg of JJK Research.
Your question, please.
Janet Kloppenburg - Analyst
Good morning, everyone, congrats on a good quarter.
My question is given everything you've told us about air freight at Anthropologie and continued assortment issues at Urban Outfitters, is should we be modeling an improvement in operating margin at the Company in the third and fourth quarter, and in terms of modeling if John could just direct us on tax rate for the third and fourth quarter, as well.
Thank you.
John Kyees - CFO
Yes.
In terms of the operating margin going forward, obviously no -- no promises there.
But we didn't have the strongest operating margins in our history last year.
So we do think there's opportunity.
We think there's merchandise margin opportunity, and we think there's operating margin opportunity.
In terms of tax rates, we've been guiding you at 36.
I would continue to model 36 even though this quarter came in a little bit better than that.
And I would hope the next two quarters might as well.
But I think modeling right now at 36 is the appropriate way to do it.
Janet Kloppenburg - Analyst
Thanks, guys.
Good luck.
Glen Senk - CEO
Thank you.
Operator
Our next question is from Liz Dunn of Thomas Weisel.
Your question, please.
Lizz Dunn - Analyst
Hi.
Let me add my congratulations on the turn at Anthropologie.
I guess we've heard a lot of different numbers thrown out.
You said 20% operating margin in the next several years.
Six to 15 months to get to the historic low markdown level at Urban, I think I have heard six to nine months before Urban comping consistently positively.
But then it also sounds like there's some ability to turn the business a little bit quicker because you can chase what categories you feel you're missing.
So I guess what I'm trying to get at is just some sense of how quickly Urban can turn and how quickly we can get back to a 20% operating margin.
Glen Senk - CEO
I think Liz without sounding sarcastic because I really don't feel this way, if I had a crystal ball I probably wouldn't be sitting here.
And that's the issue.
I mean, I -- when we talked about Anthropologie a year ago as it kind of hit its nadir entering the second quarter, I think I felt fairly confident about our ability to turn the business within six to nine months and that happened.
I -- I think that, we all -- I think we're very confident as to what we need to do at Urban.
I think we have a newer staff at Urban.
We had a pretty mature and tenured staff at Anthropologie when we went through this, the speed bump there.
And I just don't -- I just don't want to commit.
I mean, I think that there are things that we can do in the short term, and I know Ted feels wholeheartedly about this that we -- we believe will positively impact the business.
But it's just too soon for us to tell you when there's going to be -- what I would call a true turnaround, which to me means sustainable, predictable, and historically profitable at historic profit rates.
And I think we -- I had been saying six to nine months.
I think that's probably around the right timeframe.
But I don't want to make that promise at this point.
Ted, you want to add anything?
Ted Marlow - President, Retail, Direct
I think it's well said.
Glen Senk - CEO
Okay.
I'm sorry I can't be more exact.
But, most importantly I have to tell you the truth.
Lizz Dunn - Analyst
Okay.
And 20% operating margins is a multi-year?
Glen Senk - CEO
Yes.
20% operating margin, I mean that's been our objective for years.
And since the day I joined the Company, and I was a lot younger and a lot greener.
I stood next to Dick.
And literally since probably the first week I joined the Company, Dick has said since the day we went public, sales of 20% or higher and earnings in excess of sales.
On an annual basis.
We almost hit 20% a couple of years ago, just shy of it.
And I think all of us sitting around this table don't see any reason why we can't achieve that and hopefully exceed that in the future.
And again, I can't give you a timeframe.
A lot of it has to do with the turnaround at Urban Outfitters.
But all of the initiatives that we've been speaking about, everything from Dave's tremendous success with reducing construction costs to the head of production to the tremendous improvements she's made in sourcing thus far, all of the improvements we expect to make over the next several years, Calvin Hollinger and his team are giving the merchants, the stores both tremendous tools to better manage the inventory, to reduce the risk, to cut the lead times.
I mean, every part of our business, all of the shared service areas are focused on improving productivity, efficiency, and ultimately margin and return on investment.
We're a smart group, and I feel very confident that we'll accomplish our objective.
Lizz Dunn - Analyst
Great.
Thank you.
Operator
Our next question is from Lyn Walther of Wachovia.
Lyn Walther - Analyst
Thanks.
A question for you guys on Urban.
In the past you talked about the merchandise resonating better on the Coast than in the middle of the country.
Is that still the case?
And with the new planning and allocation systems do you have the ability to merchandise these stores differently?
Thanks.
Ted Marlow - President, Retail, Direct
Yes, Lyn, this is Ted.
In regard to second-quarter performance, our business on the East Coast, DC North, was the strongest area for the quarter.
The southeast also treated us pretty well.
Midwest improved in the second quarter.
As we had on our last conference call some conversation about more depth in some of our mainstream product, and I think that that did help comp performance in the Midwest.
In the quarter, our performance on the West Coast -- in the Northwest was pretty good.
Southern California was softer for us than we had planned.
As well the height climbs of Arizona were -- were less than planned.
We do have a bit of a comp bogey in Vegas in that we opened the second store in the market.
We knew that it would cannibalize the existing business there.
So it's really that -- that comp does go into talking about business in the West.
Our main concern right now is just getting the strength of business that we need out of Southern California.
And it's not to say that overall Southern California is weak for us.
We do -- we do have stores that are performing very well for us in Southern California.
But what we're used to in Southern California is all of our stores performing very well for us.
Glen Senk - CEO
And Lyn we'll get back to you after the call on the assortment planning question.
Lyn Walther - Analyst
Thanks, good luck.
Glen Senk - CEO
Sure.
Operator
Our next question is from Holly Guthrie of Janney Montgomery Scott.
Your question?
Holly Guthrie - Analyst
Thank you.
I was wondering if you could give me some sort of estimate on when you feel like your style count will be at the level that you're looking at?
I don't know what mix you're looking at to move away from the current look that you're looking for.
But if you have an idea on when that might happen.
Ted Marlow - President, Retail, Direct
Sure, Holly.
This is Ted again.
In regard to this analysis that's going on, we've also put some new tools in the business in regard to managing the buy, giving us more visibility on style count and SKUs to back up styles.
That is in place in the women's apparel and women's accessory business.
And it is a tool that we're using in the buys that we're placing for the balance of the year.
We still have the ability obviously to effect what is going on in fourth quarter, and the flows of product that we've got coming in through the month of October, November, and December, we will be managing accordingly.
Holly Guthrie - Analyst
Thank you.
Operator
Our next question is from Lauren Levitan of Cowen and Company.
Your question, please.
Lauren Levitan - Analyst
Thanks.
Good morning, everyone.
Glen, I was hoping you could give us a little bit more thought on the 20% operating margin target?
I fully understand that that's a multi-year target and understand some of the drivers behind it.
But should we assume there are any meaningful different targets embedded for Urban Outfitters versus Anthropologie?
Is there any reason to believe why one of those should, assuming they're both trending well on comp, that either one of those should have substantially higher or lower than that target margin?
Just looking to get some sense of mix of business, in terms of private label versus branded, and then mix across the different categories and what implications that might have for the contribution to the 20% target?
Thank you very much.
Glen Senk - CEO
Sure.
Lauren, we've consistently said that we believe that Anthropologie can be slightly more profitable than Urban Outfitters.
Largely based on the significantly higher average unit retails at Anthropologie.
You know, it -- it depends upon the years.
And by the way, when we say slightly more profitable, both brands are very profitable and have the potential to be very profitable.
So I'm talking about a relatively small delta.
Historically, there have been years where Urban's been more profitable than Anthropologie, and there have been years when Anthropologie has been more profitable than Urban.
Certainly for the first half of this year Anthropologie leads the way.
But in terms of your modeling efforts, I think that both of the brands in the long term should be accretive to our 20% objective.
And we're always going to make investments in our business that will take away from that -- what Anthropologie and Urban do which we believe in the long term will also likely be accretive.
Does that answer your question?
Lauren Levitan - Analyst
Great.
It does.
Thank you, and good luck.
Glen Senk - CEO
Thanks.
Operator
Our next question is from Liz Pierce of Roth Capital Partners.
Your question?
Liz Pierce - Analyst
Good morning.
Congratulations, Glen and Meg.
Good job.
Glen, can you give us an update on your replacement and as well is -- who's taking over for Jim if you mentioned that, I didn't catch it.
Thank you.
Glen Senk - CEO
Yes.
Liz, we've had a terrific response to the search for the Anthropologie President.
Bill Cody and the internal talent team have just done a wonderful job.
I think I personally probably met with at least 35 people in the last several months.
And we have several good candidates.
And we're -- towards the tail end of the process.
And I'm -- I'm hopeful that we can come to resolution on this in the relatively near future.
The same is true with Jim's replacement.
We have some internal candidates, we have some external candidates.
We're early in the stage on that.
But I would think that we should be able to get that position filled within two to three months.
Thanks to Wendy and Jim's stewardship we have a lot of stability underneath Jim.
And I really don't have any concerns in terms of our ability to run the business in the short term without Jim there.
Liz Pierce - Analyst
Okay.
Good luck, you guys.
Thank you.
Glen Senk - CEO
Thank you.
Operator
Our next question is from Margaret Whitfield of Sterne, Agee.
Your question, please.
Margaret Whitfield - Analyst
Going back to gross margins recognizing that there were issues in each of the three brands.
I wondered if you could give us some point of differentiation between gross margins at Urban Anthro and Free People with the idea that Free People and Anthro have pressures that will be short lived in nature?
Glen Senk - CEO
Margaret, this is Glen.
I'll ask John to elaborate.
Historically, most of you probably know we never talk about margin performances within the brands.
I mean, what we did say in the call and what we've certainly said is that the bulk of the issue relative to -- relative to the shortfall against plan came from markdowns that were taken at the Urban Outfitters North American retail brands.
John, would you like to elaborate?
John Kyees - CFO
I think the key, Margaret, is that Anthro has recovered its margin performances, not to historic highs, but certainly to getting back to that level.
And Urban is the one that's running below.
And as soon as they get close to that historic high, we see dramatic improvement in margin coming.
Margaret Whitfield - Analyst
Would you say the gap in Q2 was as big as it's ever been between the two brands?
John Kyees - CFO
No.
I wouldn't necessarily say that.
Margaret Whitfield - Analyst
Okay.
Thanks again.
Glen Senk - CEO
Okay.
John Kyees - CFO
Sure.
Operator
Our next question is from RJ Hottovy from Next Generation.
RJ Hottovy - Analyst
Good morning, everyone.
Just a quick question on the comment you made about normalizing the store opening schedule in future years.
Just -- it looks like a lot of store openings for this year are back loaded.
Just wanted to see if there was anything behind that.
If real estate developments were taking longer to get in place.
And just a little bit more color behind that.
Glen Senk - CEO
Sure, RJ.
That was a big -- we're not happy about it.
It puts an undue level of stress, particularly on the store operations team and the visual team.
I mean, it was a big focus with the real estate group in the middle and end of last year.
And I expect we will have dramatic improvement going into next year.
We -- we've invested in demographic programs, mapping programs, we've changed the method by which we review potential sites.
We've changed our hurdles in terms of how many sites we feel we need to have in order to get down to our target rate.
And we are in excellent shape for calendar 2008.
But you're absolutely right.
It's too back end weighted this year and we're going to work hard to not repeat that performance.
RJ Hottovy - Analyst
Okay.
Thank you and good luck going into the third quarter.
Glen Senk - CEO
Thank you.
Operator
Our next question is from Samantha Panella from Raymond James.
Samantha Panella - Analyst
I noticed that you're opening the Free People store in Manhattan and that's going to be a much larger size store.
I'm just wondering how feel about the size of the average mix, if you plan on the new stores being a larger box given its success.
Thank you.
Glen Senk - CEO
I'll ask Meg to answer that question.
Meg Hayne - President, Free People Brand
Hi, this is Meg.
We like to vary the store sizes.
New York will probably be one of the largest stores that we open.
We go anywhere from 800 square feet selling to 2000 square feet selling.
We feel that the smaller spaces are very efficient and we like the boutique feel of them.
Samantha Panella - Analyst
Okay.
Thank you.
Operator
Your next question is from Barbara Wyckoff from Buckingham Research.
Your question, please.
Barbara Wyckoff - Analyst
Ted, can you talk about the levels of markdown selling versus last year, and was there any impact over the later back-to-school in Florida and Texas and Urban Outfitters?
Ted Marlow - President, Retail, Direct
Sure, Barbara.
Markdown selling for the season and the quarter has -- I mean, we managed, to Glen's point earlier, our markdown for selling on a week's of supply business just as we do our entire inventory.
But in regard to contribution to comp, obviously our markdowns are not where we wanted them as we came through this spring.
But they were lower than they were last year.
And as a result, our markdown on the comp basis, our markdown sales were down considerably to last year, just based on the content of this year to last year in markdown.
In regard to early back-to-school selling, the main thing is -- that's taking place really on the Texas and Florida market really is in Texas.
A shift on tax-free shopping.
Which is -- occurred here in the first -- at the end of July and the first part of August.
But that's -- that's the main piece of the equation that's involved in those markets at this point.
Barbara Wyckoff - Analyst
Okay.
Thanks.
Operator
Our next question is from Robin Murchison of SunTrust.
Your question, please.
Robin Murchison - Analyst
Thank you, my question has been asked and answered.
Operator
Our next question is from Jeff Black of Lehman Brothers.
Your question, please.
Josh Goldman - Analyst
Hi, thanks.
This is Josh Goldman on for Jeff.
I was just hoping you could discuss a little bit how much CapEx and incremental spending we could expect to see next year from initiatives you spoke to on -- including the new terrain concept.
And if you could quantify the earnings drag the new concept might have?
Thanks.
John Kyees - CFO
Well, CapEx this year we've said in our K was going to be 100 million to $120 million.
Next year that number probably will be relatively consistent to that, maybe slightly higher because of Concept IV and additional new stores.
So we still feel comfortable that we'll have a pretty nice free cash flow going forward for the next several years.
That our CapEx will in no way inhibit that cash growth.
Operator
Your next question is from Jennifer Black of Jennifer Black and Associates.
Your question, please.
Jennifer Black - Analyst
Good morning.
And congratulations.
I wondered if you could speak to your denim assortment?
I noticed that there are more wide-legged jeans at Anthropologie and more of an emphasis on skinny at Urban.
And if you could just talk about skinny versus wide and high waist versus low waist.
Glen Senk - CEO
Jennifer, as you know, we don't speak to fashion on the calls.
But I think that, what you're talking about is exactly the point that Ted and I were trying to make.
That in a -- in a store the size of Anthropologie or Urban, they should have all of the above.
And obviously the inventory investment should relate to the selling, but there's absolutely a customer for skinny, there's absolutely a customer for high waisted, and there's absolutely a customer for wide legged.
Jennifer Black - Analyst
Okay.
Thank you.
Good luck.
Glen Senk - CEO
Thank you.
Operator
Our next question is from Crystal Kallik of D.A.
Davidson.
Your question, please.
Crystal Kallik - Analyst
Good morning.
I was hoping you could talk a little bit or give us some more color on the marketing plan's circulation, et cetera, for all three of the brands going into the second half?
Glen Senk - CEO
I'll ask John to do that.
John Kyees - CFO
Our projected catalog circ for the third and fourth quarters, Urban would be up 41% in third quarter and up 14 in fourth quarter.
Anthropologie will be down 15 in the third quarter and up 12 in the fourth quarter.
Free People will be up 25% in the third quarter and flat in fourth quarter.
So it takes us to a total company of up 4 in Q3 and up 11 in Q4.
Crystal Kallik - Analyst
Thank you.
John Kyees - CFO
Sure.
Operator
(OPERATOR INSTRUCTIONS) Our next question is from Dana Telsey of Telsey Advisor Group.
Your question, please.
Dana Telsey - Analyst
Good morning, everyone.
Can you talk a little bit about the response to the catalog at Urban Outfitters given the strength you've seen on the websumer?
Then what do you think the difference is between the two?
And also a little bit more color on the real estate strategy for each of the different businesses, Urban, Anthro, and the new Terrain concept.
What are you seeing out there in the real estate market lifestyles, versus malls, versus Street?
Thank you.
Glen Senk - CEO
I'll ask Ted to address the question regarding Urban catalog.
And I'll follow up with a phone call to you on the other questions.
Ted, go ahead.
Ted Marlow - President, Retail, Direct
Sure, Dana.
In regard to the, I guess just for, to frame it, the first half, on flat circulation, our catalog business was up very high double-digit comp positive.
As a result to John's call out a little earlier, we put a couple of additional books into the the back half of the year.
We're trying a couple of new formats.
And those will be coming out as we go through the end of -- excuse me, end of August and into September.
One of the things that we spoke about earlier in the call was the, is the breadth of assortment.
We've taken breadth of assortment up pretty dramatically in our web business in response to the success and strength of business in direct.
And as well as that's providing some clues in regard to opportunity and retail.
But we're feeling very bullish about our opportunities in the direct side.
And as a result, we're taking our circ.
up as we go into the back half of the year.
Dana Telsey - Analyst
Thank you.
Operator
At this time I'm showing no further questions.
Glen Senk - CEO
Thank you, everyone.
Operator
Ladies and gentlemen, thank you for participating in today's conference.
This concludes the program.
You may now disconnect.
Good day.