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Operator
Good morning ladies and gentlemen, and thank you for standing by.
Welcome to the MetroPCS Second Quarter 2011 Conference Call.
During today's presentation, all participants will be in a listen-only mode.
Following the presentation, the conference will be open for questions.
(Operator Instructions).
This conference will be recorded today, August 2, 2011.
I would now like to turn the conference over to Mr.
Keith Terreri, Vice President and Treasurer of MetroPCS.
Please go ahead, sir.
Keith Terreri - VP and Treasurer
Thank you and good morning everyone.
I am Keith Terreri.
I would like to welcome you to our second quarter 2011 conference call.
The speakers with me this morning are Roger Linquist, our Chairman and Chief Executive Officer; Tom Keys, our President and Chief Operating Officer; and Braxton Carter, our Vice Chairman and Chief Financial Officer.
The format for today's call is as follows.
First, Roger will provide an overview of the business.
Then, Tom will provide an update on a number of operational results and initiatives.
Braxton will then review the financial highlights of the second quarter of 2011, followed by a question and answer session.
During today's call we will refer to certain non-GAAP financial measures.
We've reconciled these historical non-GAAP measures to GAAP measures in our earnings release, which is available at www.MetroPCS.com under the Investor Relations tab.
Before I turn the call over to Roger, I want to remind you that certain information that we will discuss in this conference call may constitute forward-looking statements within the meaning of federal securities laws.
Forward-looking statements are any statements not of historical fact that involve risk, assumptions and uncertainties that may not occur, or could cause actual results or the timing of events to materially differ from those made in the forward-looking statements.
Words such as believes, anticipates, expects, intends, plans, should, could, would, view, estimates, projects and other similar expressions typically identify forward-looking statements.
Forward-looking statements include but are not limited to statements we make regarding our future operational and financial plans, our prospects for success and our positioning in the highly competitive wireless industry.
Furthermore, included in our forward-looking statements are statements regarding the momentum in and attractiveness of the no-contract segment; the strength of our business; our execution of our business plan; competitiveness of our service plans and products; positioning from a balance sheet perspective; expectations regarding the introduction, attractiveness and pricing of smartphones; the efficiency of our networks and spectrum use; seasonality of our business and outlook for growth and churn in future quarters; factors that lead to customer base buying of our services; completion of our network upgrades and deployments; reasons for churns; our estimates of capital expenditures and other statements which are not historical.
Management may make additional forward-looking statements in response to questions.
Additionally, our forward-looking statements are subject to a number of risks, many of which are beyond our control, including the risk factors described in our earnings release, our supplemental slides, in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, copies of which can be obtained free of charge from the SEC at www.SEC.gov, or from our website or directly from contacting the Investor Relations department.
We encourage you to review these documents.
We have also provided supplemental slides that are available for download or printing on our investor relations website.
These slides may contain forward-looking statements and risk factors.
You may refer to these slides during our prepared remarks and in responses to questions.
I would like to remind you that the results for the second quarter may not be reflective of results for the full year or any subsequent period.
For anyone listening to a taped or webcast replay, or reviewing a written transcript of today's call, please note that all information presented is current and should be considered valid only as of August 2, 2011, regardless of the date reviewed, read or replayed.
MetroPCS disclaims any intention or obligation to revise or update any forward-looking statements whether as a result of new information, future events or developments or otherwise, except as required by law.
The Company does not plan to update or reaffirmed guidance except through formal public disclosure pursuant to Regulation FD.
Certain terms that are used in today's call are registered trademarks of MetroPCS.
Before we begin the call, please be advised that Roger is participating on this quarter's call remotely.
At this time, I would like to turn the call over to our Chairman and Chief Executive Officer, Roger Linquist.
Roger Linquist - Chairman and CEO
Thank you Keith.
Six months into 2011, we're pleased with our performance.
We believe mobile broadband momentum is growing within the no-contract segment and the second-quarter results show continued strength in two key areas -- financial performance and subscriber growth.
We continued to add subscribers as our total base grew 19% in the last 12 months, even in light of significant challenges including continued high unemployment and economic pressures.
On this morning's call I want to focus on several thoughts -- demand for mobile broadband, broadband capacity and spectrum management and acquisition of additional spectrum.
No-contract wireless has grown at a tremendous rate.
Since 2005 we have grown subscribers at well over 20% CAGR.
This is an outstanding growth rate, the result of a focus on execution at every level of our organization.
Further, we have continued to evolve our service offerings to meet consumer demands.
For example, in 2010 we dramatically changed our go to market strategy with Wireless for All.
As a result of this change we lowered our historical churn rates and have successfully managed our cost churn.
Year-to-date, we have been able to deliver a cost of churn that is within $5.00 to $6.00 range, a level that is comparable or better than traditional contract wireless services.
In December of 2010, we introduced our first Android smartphone and demand has been strong.
In the first quarter, approximately 30% of all handset sales were Androids.
In the second quarter, nearly 40% of all handset sales were Androids.
While Android is bringing in new customers, it is also attractive to existing customers.
Of our customer base, 13% upgraded this quarter, and of those, nearly 40% upgraded to an Android smartphone.
Clearly, customers are demanding the advanced features available through the Android OS.
With four Android devices currently available, we expect to introduce additional smartphones throughout the remainder of 2011.
Affordability of the smartphones is key for our customers, and we are vigorously working with our suppliers to achieve this important goal.
In the future we expect prices for smartphones to decline as they did for feature phones, making smartphones more affordable for a larger segment of the population.
In regards to broadband capacity management, we're focused on efficiently adding data capacity to our CDMA network based on growing smartphone demand, and equally important, managing data traffic where possible by compressing and optimizing throughput.
In preparing for the future, we're at the forefront of 4G LTE network deployment, having already introduced 4G service in all our markets.
And we're currently expanding the footprint of our 4G network.
Android smartphone users demand a wide choice in applications.
And many applications are also increasing their features, utility, functionality and ability to entertain and inform.
With the ever-expanding community of developers working on a myriad of applications to meet this demand for Android smartphones, we're implementing technology to preserve the customer experience and accessibility of the network.
One technology-based solution is to reduce the number of times an Android application needs to connect to its respective server.
By optimizing this interface, we can realize a measurable increase in capacity with no adverse effect on customer experience.
While this is one solution, we're implementing a number of changes to increase capacity on the CDMA network while we focus on growing traffic on our 4G LTE network with the next generation of handsets in 2012.
While 4G LTE is clearly the future of wireless we are further densifying, optimizing and shaping our existing CDMA network as we experience extensive increases in data demand.
With the success we are having in deploying CDMA Android smartphones, we're constantly evolving the network to meet future capacity requirements.
Lastly I want to discuss spectrum management and the opportunity for spectrum acquisition.
Looking back we selected our network technology and designed our network to use our spectrum in the most efficient manner possible.
We believe we're one of the most efficient users of spectrum based on the number of subscribers per megahertz and see the potential for continually improving our spectrum use efficiency.
Clearly capacity requirements are going to continue to increase, and 4G LTE provides us a spectrally efficient network to manage these requirements.
Additionally we are planning to begin introducing VoLTE-capable handsets early next year to move voice as well as data traffic to our LTE network.
Also we're actively looking at acquiring additional spectrum from a number of potential sources and have available the financial means to move quickly for the right opportunity.
Importantly, we will be disciplined and opportunistic when qualifying these opportunities.
The wireless experience is changing and opening new avenues of growth opportunities.
Smartphones have increased functionality, networks are getting faster and the number of applications is constantly growing.
It is an exciting time to be in this industry.
And with our no-contract, low cost service plan we are providing what has traditionally been viewed as postpaid experience at a significant savings.
I'm pleased with this quarter's results and believe we're well-positioned for the future.
Let me pass this now to Tom.
Tom Keys - President and COO
Thank you, Roger.
Good morning everyone.
Overall we are pleased with our second-quarter results, which reflects the fundamental strength in our no-contract wireless business.
With second-quarter net subscriber additions of 199,000 we now serve approximately 9.1 million subscribers, up 19% from a year ago.
In the first six months 2011 we have experienced solid growth, having added 925,000 subscribers.
Our total penetration rate now stands at 9.1%, up from 8.4% at the beginning of 2011 and up from 8% a year ago.
As discussed on last quarter's call, the seasonal nature of our business coupled with our strong performance in Q1, and we believe continued economic pressure on our customer, has led to an increase in churn that is not unexpected when viewed against our Q1 net gain attainment.
Historically, during the second and third quarters we have reported lower gross and net additions and higher churn when compared to the first and fourth quarters of the year.
Given the strong net additions we had during the first half of the year, seasonality during the third quarter could also be accentuated.
Over the past six months in what is a competitive wireless industry, our performance has been solid and we're executing well against our 2011 plans.
We believe the no-contract segment will remain attractive to wireless users and provide fuel for the future subscriber growth.
While the industry is becoming incrementally more competitive, we believe that price stability has allowed our customer base to plan and budget accordingly while deriving great value from our service offering.
As economic pressures mount and consumers continue to struggle, MetroPCS needs to be positioned as the attractive alternative for families that need to save on their wireless bill.
At the end of the second quarter family plans account for roughly 38% of all subscribers.
Our operational growth has in large part been driven by the increasing interest in smartphone.
According to a recent Pew Internet study, 35% of Americans currently own a smartphone.
Among younger demographics the percentage is higher, as 58% of Americans between the ages of 25 to 34 own a smartphone.
Since the beginning of the year, 33% of all handsets shipped have been Android-based.
And during the second quarter, that number increased to 38%.
At the end of the second quarter we had overall smartphone penetration of approximately 25%.
As we introduce more Android-based devices into the smartphone lineup, we could see this percentage increasing as Wireless for All transitions into the second phase of our marketing initiative -- Android for All.
Interest in smartphones is helping to support ARPU.
This is the third quarter in a row in which ARPU was up sequentially -- up $0.07 in this most recent quarter.
Since the fourth quarter of 2010, the same quarter we introduced Android phones, ARPU has increased $0.70.
We continue to expand our network footprint with the introduction of service in the Reading and Lehigh Valley areas of Pennsylvania.
These are geographic areas of interest to our Philadelphia market and complement it well.
We also recently purchased network assets in the Connecticut River Valley area which extends from Springfield, Massachusetts through Hartford and down to New Haven, Connecticut, joining together our Boston and New York Metropolitan areas.
With our national coverage through Metro USA covering over 280 million POPs, our subscribers get an incredible value and we believe our service plans put us at parity with the large postpaid carriers.
Operationally we are committed to providing our customers with a quality experience, the 4G LTE upgrade of our network continues and we expect to complete the majority of the upgrade by the end of this year.
We also continue to increase our CDMA network capacity as consumer demand for data grows, particularly with the significant deployment of Android phones.
The popularity of the Android platform and the accompanying increase in data consumption has created and, we expect, will continue to put pressure on our CDMA network.
The adjustment we made to our 2011 CapEx guidance reflects additional CapEx to expand capacity to satisfy our year-to-date significant subscriber growth and the demands put on our CDMA network from increased data consumption.
The increase in data consumption is driven by more and more subscribers using a mobile device that entertains, connects and simplifies life on the go.
Six months into 2011 we believe we have executed our plan, highlighted by strong subscriber growth and adjusted EBITDA growth.
Some macro economic headwinds continue to persist, and that is why we need to be heads-down in the work to leverage our [best in cost] structure.
Our focus continues to be managing network efficiency and executing on our strategy.
We believe with our current and future smartphone lineup we will continue to position our product and service offerings such that consumers have a real option for quality wireless broadband experience on predictable, affordable and flexible no-contract plans.
Now I will turn the call over to Braxton.
Braxton Carter - Vice Chairman and CFO
Thanks, Tom.
Good morning.
We ended the quarter with approximately 9.1 million subscribers, up 19% from second quarter 2010 and up 45% over the past two years.
We also recorded our highest adjusted EBITDA in Company history of $357 million, up approximately 11% year-over-year.
This is the 11th quarter in a row in which we have reported year-over-year adjusted EBITDA growth of over 10%.
Building on a strong 2010 our second-quarter results are largely due to three factors -- our continued success and execution of Wireless for All service plans, our Android smartphones and our focus on managing our superior cost structure.
We have a very strong balance sheet and substantial liquidity with approximately $2.2 billion in cash and short-term investments.
In March we completed an amendment, restatement and expansion of our senior secured credit facility to expand the facility with a new $500 million term loan.
In May we completed an incremental commitment agreement which supplements the amendment with an additional $1 billion term loan.
A portion of the proceeds from the incremental term loan were used to repay $536 million in outstanding principal under the then-existing Tranche B-1 term loans that would've matured in November 2013.
The remaining net proceeds will be used for general corporate purposes, including opportunistic spectrum acquisitions.
Our total leverage was 3.7 times, (inaudible) in accordance with the indentures governing our senior notes at the end of June.
And our net leverage at the end of the second quarter was approximately [2 times].
Based on our very manageable maturity schedule, weighted average cost of debt for the quarter of approximately 6.1%, the fact that the majority of our debt is fixed by its nature or through interest rate swaps, and our significant liquidity, we believe we're very well-positioned from a balance sheet perspective.
Churn for the quarter was 3.9%.
The increase in churn was primarily driven by an increase in gross additions adjusted for false churn in the first quarter of 2011 over the first quarter of 2010, and secondly, we believe continued economic pressure on our subscribers.
Given the seasonality inherent in our business and with the significant performance we had in the first quarter of 2011, we expect churn to increase -- we expect the churn to increase in the second quarter and believe these trends could continue into the third quarter.
Our second quarter 2011 ARPU was $40.49, up $0.65 on a year-over-year basis and up $0.07 on a sequential basis.
The increase in ARPU year-over-year was primarily due to continued demand for our Wireless for All and 4G LTE rate plans.
This is the third quarter in a row in which we have reported a sequential increase in ARPU.
Our CPGA continues to be one of the lowest of any facilities-based wireless carriers in the US.
For the second quarter our CPGA was approximately $178, up $14 over the prior year's second quarter.
This increase was primarily due to an increase in promotional activities.
As can be seen on our supplemental slides, year-to-date our cost of churn is below $6.00 which is best in class.
Our business continues to scale and our CPU continues to be among the lowest in the wireless industry.
Our [CPO] for the quarter was $18.94 as compared to $17.90 in the prior year's second quarter and compared with $19.79 in the first quarter of 2011.
This year-over-year increase was primarily due to an increase in retention expense on existing customers, costs associated with our 4G LTE network upgrades and roaming expenses associated with Metro USA, offset by the continued scaling of our business.
Adjusted EBITDA for the second quarter was a record $357 million, an increase of approximately 11% year-over-year.
Our adjusted EBITDA margin for the quarter was 32% compared to 35% in the second quarter of 2010.
Over the last 12 months we have generated record adjusted EBITDA of approximately $1.3 billion.
This is particularly impressive given the potential margin dilution that could have occurred with the Wireless for All service plans, the significant increase in handset upgrades we have been experiencing and our ongoing 4G LTE network rollout.
I would like to highlight a few items from the income statement and cash flow statement.
In the quarter on a consolidated basis, our service revenue and cost of service grew approximately 21% and 19% respectively to $1.1 billion and $366 million respectively over the same quarter in 2010.
The increases are primarily due to the growth of our subscriber base.
Our consolidated selling, general and administrative expenses were approximately $155 million for the second quarter of 2011, representing a decrease of $4 million when compared to the year-ago quarter.
We generated approximately $344 million in cash from operating activities in the quarter, an increase of $231 million from the prior year's second quarter.
The increase is primarily attributable to an increase in cash flows provided by changes in working capital.
We incurred capital expenditures of approximately $265 million during the second quarter.
During the last 12 months our unlevered free cash flow was $346 million.
Our results demonstrate our continued focus and ability to grow the business while generating cash flows over the long-term.
Our updated current estimate for total 2011 capital expenditures is $900 million to $1 billion.
This is an increase over the guidance given on the First Quarter 2011 Earnings Call, and is primarily driven by an increase in capacity expenditures for future subscriber and data growth driven by the popularity of our Android handset offering.
We generated $84 million in consolidated net income during the second quarter.
This amount includes approximately $6 million in charges related to the extinguishment of the Tranche B-1 term loans under the Company's senior secured credit facility during the quarter.
On a non-GAAP basis, excluding the loss on extinguishment of debt, net income would've been $90 million or $0.24 per common share, an increase of approximately 13%, and 2% -- $0.02 respectively when compared to the prior year's second quarter.
Now we will move to Q&A.
Operator?
Operator
(Operator Instructions) Brett Feldman, Deutsche Bank.
Brett Feldman - Analyst
I was hoping we can maybe just see if we could break down churn a little bit.
Obviously it came in at the high-end of the range for the season.
You gave some interesting statistics during your commentary with regards to subscriber mix.
You have nearly 40% of your subs on family plans, 25% are on smartphones; I know there is an overlap there.
I think we would've expected lower churn characteristics out of those types of subscribers.
So, I'm curious; is that actually true?
And are you mostly seeing elevated churn in the feature phone base?
Or is there another dynamic here that we need to sort of dig into?
Tom Keys - President and COO
Hi, Brett, this is Tom.
Thanks for the call.
Factors on churn are obviously seasonality in Q2 based upon our high net gains in Q1.
Competitive factors are certainly out there.
There's still a [whole lot] of aggressive plans as well as some government phones launching in different markets, economic pressure.
But family plans, as we stated, I think the base is close to 38%.
But in the second quarter it was approximately 48% to 49% of all subscribers came on, on family plans.
So we see family plans as being beneficial to churn in the long run.
But we probably didn't see any of that benefit in the second quarter.
Brett Feldman - Analyst
So, I mean, is it something that you would expect to start seeing flowing through in the fourth quarter?
Or is it really just going to be normal seasonality that is going to drive churn from this point forward?
Tom Keys - President and COO
I would think mostly it's going to be normal seasonality as we have seen in years past in the second and third quarters.
Brett Feldman - Analyst
Okay.
Thanks for taking the question.
Operator
Ric Prentiss, Raymond James.
Ric Prentiss - Analyst
Thanks guys.
I want to follow-up on Brett's question.
In your supplemental slides you handed out, it gives a nice history of from 2005 showing that typically third quarter has been the highest quarter of churn given what happened in the second-quarter seasonality, and the high gross adds in first quarter.
You had pretty high gross adds second quarter, too, year over year.
I'm just trying to gauge.
I think previously you had mentioned you thought churn would be in a 3% to 4% range.
I don't see you mentioning that here.
Is the thought that third quarter will be the high seasonal year for churn, and does that mean we're going to be breaking the 4% level?
Tom Keys - President and COO
You know, Ric, I can tell you that it is probably too early to call that in the quarter, certainly with only one month gone.
We do believe there's going to be economic headwinds, as we stated in the script.
We don't think that is going to subside right now.
And certainly third quarter does have seasonal pressure that we're going to continue to see.
So, I can't call that for you.
But we understand what the seasonality of the second quarter means to the business.
Ric Prentiss - Analyst
And also in the quarter, equipment revenue was a little bit lighter than we were looking for.
Any special promotions in second quarter, and what are we looking at for the rest of the year?
Maybe a side question -- do you think the iPhone, the low-priced iPhone at AT&T, the iPhone 3, has any affect on your churn or promotional pricings?
Tom Keys - President and COO
So, yes, we had various promotions in the second quarter, as we do every quarter.
The driver for the quarter was an Android for All promotion, which in essence was a family promotion, but was led with our Android phones.
With regard to the iPhone 3 I can tell you it is fairly popular.
So I can attribute that on a consumer by consumer basis.
But at the end of the day, that is a handset and an operating system that is in demand by many, many people.
Ric Prentiss - Analyst
Okay, thanks.
Operator
David Barden, BofA Merrill Lynch.
David Barden - Analyst
Hi guys.
Thanks for taking the questions.
I guess I don't like to ask three, but I will if I can.
Very specifically, could you guys comment on what impact you saw from Verizon's $50 unlimited feature phone plan in the Miami and L.A.
markets?
Second, could you talk specifically to kind of what, if any, shrapnel you took from the back and forth between Sprint and T-Mobile, with T-Mobile lowering prices and Sprint kind of introducing [bounties] and whether you did anything in the quarter to react to that?
And I guess the final point is maybe wrapping up Brett and Ric's questions, is the whole idea I think here was that this smartphone thing was going to be a big game changer.
And that what the idea was here is that ARPU is going to go up and churn is going to go down.
And those things are worth making an incremental investment in equipment subsidy so that we can improve the value of the base.
I guess it is tough looking at this quarter to see evidence that that actually happened.
You did have good EBITDA performance.
But could you kind of look into your numbers and help us kind of see the value that this smartphone evolution is actually having on the base of business?
Thanks.
Tom Keys - President and COO
David, I will take a couple of those.
First, in terms of any Verizon impact in the two markets, we kept our advertising and our brand awareness I would say normal to high in those markets.
So I can't attribute anything specifically from that offer in those two markets.
We do know what Verizon was advertising and we were aware of that.
And we tried to stay out in front of that.
With regards to Sprint and T-Mobile and any bounty effect, there has been substantial [reporting] bounties out there.
They range from a variety of offers market to market, carrier to carrier.
And at the end of the day those can certainly be compelling to some people to make a switch if they think the economy is that bad and that is the way to get ahead of the curve.
We did not offer any bounties like that in the second quarter.
The value of smartphones to the base is a good question, and what we tried to do was bring smartphones in reach of our customer base.
Number one, it's what they are demanding.
Number two, we understand there's a higher cost at times of a device with the operating system.
And we attempted through our Android for All family plan promotion to bring people to the base and to understand the value with our service in a no-contract environment.
So I think I would go back to the offset of that in seasonality in the second and third quarter coupled with the economy.
We do see it being tough out there currently.
We see anecdotal evidence in our stores with our subscribers through conversations, through focus groups.
So we work through to try to continue to have our handsets.
You've heard Roger talk about being the best deal in town.
We continue to see ourselves that way.
And we have to make ourselves attractive not only to our current base but also future people who want to move out of contracts and go to a no-contract opportunity.
David Barden - Analyst
So, Tom, are you saying that -- maybe flipping that around -- that if you weren't selling smartphones, the churn benefit that you're getting from those smartphone sales hadn't been present, that the churn sequentially would have been even worse and that the economy is having that huge an impact on the non-smartphone base?
Tom Keys - President and COO
Yes, I think it is hard to draw those analogies.
We had a larger percentage of smartphones sold in the first and second quarter, so they're going to contribute obviously to a percentage of churn.
That is just normal.
But I was just mentioning about the economy, we just haven't seen it get better in the markets that we do business in, so we're mindful of that.
We have to continue to try to bring our handsets in reach to our customers and then provide a quality experience, so our customers are compelled to stay with us.
I can't make a complete analysis of what you are looking for right here.
Braxton Carter - Vice Chairman and CFO
David, it's Braxton.
Let me get down to some numbers that might help put the seasonality in perspective.
Remember in the first quarter of 2010 we had not -- we had just launched Wireless for all.
So we still had the runoff of our [three] Wireless for All offerings that were out there.
So the first quarter of 2010 had a significant amount of false churn in it.
When we normalize for what we think that false churn was, and look at Q1 2011 over Q 10 normalized for false churn, we believe that the gross adds were up, adjusted for that false churn, 13%.
When you look at the gross adds not for the false churn it's about 4%.
So, that was significant [incremental] growth that impacted us in the second quarter which had a very substantial impact here.
And that, coupled with the impacts of the economy, Tom talked about the differences between smartphone churn, non smartphone churn.
At this point we're not seeing any significant difference.
But remember, smartphones our fairly young in their evolution and the take rate of that has been increasing, and we need to see how things play out and develop.
But at this point we're not seeing a big difference.
David Barden - Analyst
Got it.
Thanks guys.
Operator
Phil Cusick, JPMorgan.
Phil Cusick - Analyst
If I can follow up on that just quickly and then I will let it go.
But as you look at the customers who came on in the first quarter, you said the smartphone and non smartphone churn -- was it fairly similar across those two bases?
So are smartphone customers are acting like sort of new customers typically act?
Or is there a higher skin in the game, higher sort of entry point difference for those customers versus feature phone customers?
Braxton Carter - Vice Chairman and CFO
Again, it is still early in the game, but we're not seeing a big difference at this point.
Phil Cusick - Analyst
Okay.
And from there it seems like there was a pretty good balance given the economy of ads and margin in the quarter.
Do you feel like you are getting your share of customers?
And is there any need to ramp promotions here to sort of raise your sub trajectory where you say, okay, we're doing the right thing given the economy and sort of wait out the seasonality and really come out strong when things get a little bit better.
Tom Keys - President and COO
You know, from some outside studies, we think we held our share for the first half of the year very well and actually grew the base.
So, promotions are always necessary in our business to get awareness, right?
And once we get awareness in the market, depending upon the age and the vintage of the market, we can do different things.
Obviously in more mature markets we can move quicker and, at times, see a greater take rate on our promotions.
In younger markets it takes us a little bit more investment, obviously, to be a little bit more aggressive at times with the amount of marketing dollars we put into that.
We'll generally we use the same promotion nationwide, but we may emphasize additional media or different spending to get the promotion out in places that we've only been in business for two years.
Phil Cusick - Analyst
And in terms of the family plan promotion, was it a surprise at all -- sort of the -- what did you say, 49% of new subs came in on family plans given that that was the big promotion through most of the quarter?
Tom Keys - President and COO
No, actually what it did is it reinforced that when we go to a targeted promotion we can be successful with it, because it was Add an Android, which really was a family plan offer.
But we based it off of the success of the Android platform.
So we really enjoyed the results of that and it kind of reinforced to us that our marketing, when we apply the dollars to it, can be successful.
Phil Cusick - Analyst
Good, thanks guys.
Operator
Tim Horan, Oppenheimer.
Tim Horan - Analyst
Good morning.
Thanks guys.
I had two -- well, three questions if you don't mind.
Do you think the competitive intensity at this point is increasing or declining?
It seems to have peaked a couple years ago, but do you kind of expect it to get worse?
And then on the EBITDA margin front, I know there's a lot of moving parts.
But do you think this is the bottom on the margins and we can expand from here given the LTE will start to get filled up?
And what you're doing here in terms of gross adds of smartphones -- just some outlook on that?
Thanks.
Tom Keys - President and COO
I will take the first part on the competitive intensity.
We think it is always competitive.
As mentioned, we continue to see government phones rollout with different providers in different markets.
We have also seen T-Mobile be front and center with a variety of different advertising and promotional elements during their second quarter.
So, yes, we do think it is always going to be competitive and there's always going to be promotional tension in the market place.
Braxton, do you want to take the EBITDA?
Braxton Carter - Vice Chairman and CFO
Yes, you're absolutely right.
There are a lot of moving parts in EBITDA.
And one of them is what is your gross additions during a particular quarter.
So if you look at the EBITDA margins, there is seasonality within that.
But when you look at a longer period of time year-over-year, and you look at historically what we have accomplished, even with some very significant initiatives such as rolling out LTEs such as the Wireless for All which was essentially a five-dollar price cut by embedding taxes and regulatory fees in the rate plan.
And we offset that with mix execution.
But those initiatives put significant pressure on our EBITDA margin.
Yet, we are still growing margins on a continual basis.
And that is certainly what we are continuing to drive to.
The one think about our business, with 9.1 million subscribers we have a lot of additional scale in front of us.
And you are seeing some of those scaling benefits in the CPU number coming down.
Tim Horan - Analyst
Thank you.
Braxton Carter - Vice Chairman and CFO
You're welcome.
Operator
Jennifer Fritzsche, Wells Fargo.
Jennifer Fritzsche - Analyst
Braxton, can you hear me?
Sorry about that.
This is the first quarter where we've seen a decline in service gross margins since I think fourth quarter of 2009.
Can you kind of talk about the impact of smartphones and the data usage [tabbing] on profitability?
Is that a trend we should expect to continue to see?
Braxton Carter - Vice Chairman and CFO
You know, I think when you are looking at the service gross margins, there is an impact there due to the continued rollout of 4G LTE in that investment.
We talked about that being -- the majority of that footprint increasing during the year, so it is not as clean-cut as just additional data pressure coming in.
When you look at the overall profitability characteristics to smartphones, first of all, you are driving a higher ARPU with that.
Some of that was muted in the second quarter given that our primary promotion was family plan, and we saw the highest ever take rates in family plan penetration, as Tom alluded to.
So we did not see as significant of an ARPU growth as we've seen in prior quarters.
Now, backing away from family plan promotions, we will potentially see more of an impact of smartphones penetrating.
But they are at a $50 or higher ARPU, which does positively impact the margin characteristics of the Company.
Jennifer Fritzsche - Analyst
Great, and just one follow-up if I could, on gross adds in third quarter, if I -- my model is correct with the exception of 2009 those are typically up sequentially.
And I know it is -- included in that is the market launches.
But I'm hearing a lot of mention of competition and the economy.
Is that still a fair assumption to assume they would be up from second-quarter levels?
Tom Keys - President and COO
You know, Jennifer, this is Tom.
I would call it too early to tell.
When we look at 2010 they were up, but they were only up marginally.
So it is really about the promotional impact and how well we execute [always].
It is too early to tell.
Jennifer Fritzsche - Analyst
Great.
Thanks Tom, thanks Braxton.
Braxton Carter - Vice Chairman and CFO
You're welcome.
Operator
Craig Moffett, Bernstein.
Craig Moffett - Analyst
Hi, good morning guys.
If we could just dig into churn a little bit.
You talked about the economy.
Can you give us any breakdown of where those customers are going as they disconnect?
Are you -- are they going to competitors?
Are you seeing effectively customers that your research shows just are not able to pay their bills and are disconnecting altogether?
It raises one question for me about the smartphone customers as to -- are your smartphone customers essentially biting off more than they can chew in terms of ARPU?
Tom Keys - President and COO
On the no-pay customers, Craig, we don't really have a view that they're going anywhere else.
We do see our reactivation numbers month over month are steady, if not increasing slightly.
We do see people come back onto the network.
Anecdotally from payments in the stores, from our cash payments, we think that is fairly consistent.
But we can tell by our dealers, by our Company-owned stores that it is tougher for people to come up with their monthly rate plan.
There is a belief that right now people are just struggling to get by.
And obviously if you take a Maslow's look at needs, this one is not one or two.
So it's just suffering probably with the rest of the economy.
Smartphone customers right now -- are they biting off more than they could chew, I think part of what we get are people upgrade from a positive experience, so they stay with us again.
They reaffirm their belief in the brand.
New customers coming to us either from a competitive contract rate or for their first time in, I think they do have to adjust it to $10 more than a $40 feature phone plan, obviously, so there could be some pressure there.
But it's too early to tell, since we're just into this thing for about nine months now.
Craig Moffett - Analyst
Do you think that the Assurance plans and the SafeLink plans that are out there, the government-subsidized plans, are actually cutting into your customer base, particularly given how much you have kind of wireless-only customer base?
Tom Keys - President and COO
I think if you look at when those plans launched, where they launch and how they launch, we certainly see blips in those markets.
We can tell from third-party data that we get that is available to everybody.
When we see an Assurance wireless plan launch in a market, we can see about a 90- to 120-day blip with an increase in activations on that particular MVNO brand.
Then it could be a slight dip in our market while that happens, because the consumer is going to be drawn to free.
It is kind of hard to fight that, so we just let that go through.
We let the blip play through in the market and we try to be consistent with our offering.
Craig Moffett - Analyst
That is helpful.
Thank you.
Operator
John Hodulik, UBS.
John Hodulik - Analyst
Thanks.
You guys raised CapEx guidance here again this quarter and obviously there was some comments about usage on the CDMA network.
First of all, how confident are you that this level of spending will get you through these capacity issues as we look out into 2012?
And are you potentially seeing any network quality issues at this point which would affect the smartphone users, or is this spending just to stay ahead of what may become quality issues as usage grows?
And then putting it all together in terms of gross adds and churn, Tom, I know you have hesitated putting a stake in the ground.
But are you reasonably confident that you will be positive from a net add standpoint in Q3?
Roger Linquist - Chairman and CEO
Let me take the first part of that.
This is Roger.
We've added a lot of capacity obviously for the CDMA network.
LTE build continues and that has been a very important part of this overall CapEx.
The increases is that we have made in terms of the guidance we have given does reflect the fact that we're building capacity both in the sell side and the radio access network, the RAN, as well as the core.
So, to address the question, a lot of this investment will be going in rather lumpy, so there will be a future benefit here that is not immediately realizable.
But we have done quite a bit of expansion and we plan to do some more because obviously the data demands on the Android phones, which we're very successful in selling right now, as everybody knows is much higher than pay usage [side].
I would say one thing, that the additional CapEx that we're putting in and beginning to put in, which is a part of this plan, is going to go to a microwave backhaul system so that we can get the full benefit of the forward link and LTE.
And that upgrade is going to be primarily on the microwave side.
So we should see a significant benefit in the future and this will be a future benefit late '12 and going into '13 for EBITDA.
So, on the one hand we are investing in the future very significantly on LTE.
But the increase is also very substantially going to support our network in the CDMA the area.
In the terms of quality, we're always focused on staying ahead of quality and service disruption.
The effort here is, I think, staying ahead of the game.
But I will tell you this, that the significant increase in usage is putting demands on the system, so this increase truly reflects what is needed to get through what we anticipate being the balance of the year.
John Hodulik - Analyst
Do you think you are seeing any impact (multiple speakers) on churn because of the network?
Roger Linquist - Chairman and CEO
I think that is [the variable] that we're not capturing in the data that Tom has mentioned before in terms of why are you leaving the service.
There is always points that some networks -- or some markets are experiencing more capacity constraints.
But we are staying ahead, we believe, in these cases, but it's a challenge.
Tom, do you want to add anything to this?
Tom Keys - President and COO
Well, just in terms of the last part of the question by John on the third quarter.
First of all, we try to give everybody a quality experience.
Like Roger said, we try to plan for capacity for now and for the future.
Secondarily, in the no-contract model it is really important that we put offers out there that also have some form of retentive value that we attempt to keep customers on the network for as long as possible in a model where they have choice.
And if the economy does get difficult, that choice is probably tougher for us to overcome as a Company.
So in terms of everything we stated, would say it is too early to tell about the third quarter.
We don't do forward-looking statements that way about what the net gains will in be the third quarter.
But we always try to look for offers that give us the best opportunity to retain customers in a model where literally they can vote us off the island 12 times a year, so trying to put offers out there that work and that help that effort is our number one objective.
Operator
Simon Flannery, Morgan Stanley.
Simon Flannery - Analyst
Thank you very much.
Good morning.
I wanted to follow up on the 4G.
I know you've talked before about 4G adoption really being driven when you get the handset prices coming down.
I know you talked about the VoLTE early '12.
So can you just comment on the supply chain that you see and when you start to see those LTE devices getting into a prepaid type price range to really drive adoption?
I don't know if you have shared a stat with what percentage of your sales this quarter were on 4G and what your base is, but any kind of general color there would be great.
Thanks.
Tom Keys - President and COO
Thanks Simon (multiple speakers) this is Tom.
Go ahead Roger.
Roger Linquist - Chairman and CEO
I was just saying (inaudible) hit the first part of it, the mention of VoLTE I think is important for us.
Because we want to make sure that when we do make a transition, the transition is from the CDMA network to the LTE network not just in data but in voice also, because we believe there are some opportunities and efficiency that can be gained there.
But that hasn't taken place.
We did indicate we're on track at this point to get into first quarter -- likely first quarter of next year with a VoLTE handset that will start our evolution towards those both LTE data and voice.
I think as it relates to the phone picture, as to when we expect to get phones priced in an area where we can see that they're competitive with the 3G type hand phones that are available today, I think that is going to be in the mid to second half of next year.
I think we will start seeing some price declines as we go into 2012, but I think the real effort that we want to put forward and we see as opportunities from handset suppliers will probably be a second half of 2012 effect.
Simon Flannery - Analyst
Okay, great.
And then the thing on your current 4G adoption?
Roger Linquist - Chairman and CEO
We have not broken out the numbers between the LTE and CDMA at this point and so we don't plan on doing that.
I think that the adoption is really reflective of the high-priced handsets.
And so, I think the best connection I can make is that the higher-priced handsets that we're selling on 3G, it is about the same proportional value on LTE.
I think there may be a little stronger, so people willing to pay for a higher-priced handset on 3G are certainly in the smaller percentage range of our promotional handsets.
So I think the adoption at this point is really reflective only of the handset price itself.
Operator
Jonathan Chaplin, Credit Suisse.
Jonathan Chaplin - Analyst
Two quick questions if I may on CapEx.
Firstly I'm wondering if you could give us a sense what your ongoing CapEx needs would be in the business if you don't acquire more spectrum, and then how that would change if you were able to get your hands on say another 20 MHz of spectrum.
What I'm thinking of specifically is now that you have sort of lapped the -- having the impact of smartphones in your base and you have had a year to sort of see how usage grows and smartphone adoption grows, how has your perspective on CapEx to sustain the business changed?
And secondly I'm wondering -- there seems to be about four sources of potential spectrum out there for you, 2.5 GHz spectrum, Dish's MSS spectrum if that comes to market in some fashion, LightSquared spectrum as it proves if there is any usable spectrum there, and then maybe AT&T divestitures.
I'm wondering if you could rank order those for us and talk a little bit about whether you have to own your own spectrum or whether it would make sense in certain circumstances to partner with a spectrum owner.
Roger Linquist - Chairman and CEO
Well, that was a fairly significant list.
Let me try to get that, Jon.
Clearly the CapEx is going to continue to be needed whether we get spectrum or not.
But it will be, shall we say, played out between been the densification in most (inaudible) -- with [most] being due to replace the spectrum that you could have bought.
So spectrum in CapEx does have an equivalency, and I think we have not indicated just what that equivalency is.
But the key here I think is that there are opportunities, we believe, to purchase spectrum.
As we have said before, we're looking into the notion that there are three or four possibilities.
You've cited the Clearwire spectrum, the Dish spectrum, (inaudible) then the LightSquared which is really a lease kind of concept as opposed to ownership.
And then the possibility that could be the result of the AT&T merger, if that does happen, and the subsequent likely divestiture of spectrum they would have.
I think it really comes down to the economics of what we can purchase [that] this is not the same type of spectrum.
AT&T is, with its (inaudible) PCS spectrum is not the same as [Dustband], certainly not the same as the Clearwire.
We think all of it is usable.
There are different requirements and rules for each band which impact, obviously, its economic value.
So if you put an economic value and normalize all of these, I think that we see this as potential opportunity.
And as we have indicated, we're looking across the board.
There's been no decision in this regard and there's nothing we can say at this point.
Jonathan Chaplin - Analyst
If I could just follow up on that, Roger, I think going into the year some investors thought that CapEx next year after the LTE build could drop to sort of $450 million to $600 million range.
It seems that you are not sort of on that trajectory anymore.
Where does CapEx go on an ongoing basis?
Roger Linquist - Chairman and CEO
I think as we have indicated we have not put forward our projections in 2012.
The notion of making these expenditures which we're making this year do have a significant future benefit.
I think the LTE-only expenditures clearly are going to be light if there are significant (inaudible) the CDMA.
As I mentioned before, our objective right now is to secure handsets so that we can have a major impact on shifting the balance of our business.
Certainly beginning to shift the balance of our business in the second half of 2012 towards LTE.
Braxton Carter - Vice Chairman and CFO
Thank you again for participating on today's call.
We appreciate your interest and support of MetroPCS and we look forward to our next quarter of continued progress.
Operator?
Operator
Ladies and gentlemen this concludes the MetroPCS Communications Second Quarter 2011 Conference Call.
Thank you for your participation.
You may now disconnect and have a pleasant day.