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Operator
Good morning, ladies and gentlemen, and Thank you for standing by.
Welcome to MetroPCS Communications second quarter 2008 results conference call.
During today's presentations, all parties will be in a listen only mode.
Following the presentation the conference will be open for questions.
(Operator Instructions)
The conference is being recorded today, August 7th 2008.
I would now like to turn the conference over to Mr.
Keith Terreri, Vice President and Treasurer for MetroPCS.
Please go ahead, sir.
Keith Terreri - VP Finance & Treasurer
Thank you, Casey, and good morning, everyone.
I'd like to welcome you to our second quarter 2008 conference call.
The speakers with me this morning are Roger Lindquist, our Chairman, President, and Chief Executive officer; Tom Keyes, our Chief Operating Officer; and Braxton Carter, our Executive Vice President and Chief Financial Officer.
Please note that on today's call Roger's participating while out of the country.
Should we encounter any technical difficulties during the call, we thank you for you patience.
The format for today's call is as follows.
First, Roger will provide an overview of our business.
Then Tom will provide an update on number of operational results initiatives and Braxton will review the financial highlights of our second quarter followed by a question and answer session.
During today's call we will refer to certain non-GAAP financial measures.
We will reconcile these historical non-GAAP measures and GAAP figures in our earnings release which is available in the investor relations section on our website at www.metropcs.com under the investor relations tab.
Before I turn the call over to Roger, I want to remind you of certain information that we will discuss in this conference call may constitute forward-looking statements within the meaning of federal securities laws.
Words such as believes, anticipate, expects, intends, estimates, projects and other similar expressions typically identify forward-looking statements.
Forward-looking statements involve risks and uncertainties that could cause actual results with the timing of events to differ materially from those described in the forward-looking statements.
We cannot assure you that the expectations discussed on this conference call to be obtained.
We also encourage you to review the risk factors described in our filings with the Securities and Exchange Commission.
We'd also like to remind you that the results for the second quarter may not be reflective of our results for 2008, nor any subsequent period.
For when you listen to a tape or webcast replay or reviewing the transcript of today's call, please note that all information presented including our reaffirmation of guidance is current as of only August 7th, 2008, and should be considered valid only as of August 7th, 2008, regardless of the date reviewed or replayed.
MetroPCS disclaims any intention or obligation to revise any forward-looking statements where as a result of new information, future events, or otherwise, except as required by law.
The Company does not plan to update nor reaffirm guidance except through formal public disclosure pursuant to Regulation FD.
I hope by now you've had a chance to review our earnings release issued this morning with the financial results for the second quarter.
I would encourage everyone to read our earnings release in conjunction with the information discussed in this call along with previous SEC filings.
We intend to file our 10-Q this Friday.
At this time, I'd like to turn the call over to our Chairman, President and CEO, Roger Lindquist.
Roger Lindquist - Chairman, President and CEO
Good morning, everyone.
And welcome to the MetroPCS second quarter 2008 earnings call.
Thank you for joining us this morning.
Once again we're very pleased to see how well the business has performed during these times of continued economic weakness.
Our second quarter and six month results demonstrate the resiliency of our business model.
Over the past six months, we've added 635,000 new subscribers, introduced innovative products and services such as MetroFlash, continued to expand coverage in our existing markets, and on July 1st we passed a milestone with our launch of service in Philadelphia, our first northeast market launch.
For 22 quarters in a row, we have reported year-over-year subscriber growth of 30% or higher, and we now serve over 4.6 million subscribers.
In the midst of a weakened economy, we are pleased again to report total subscriber growth of approximately 30% year-over-year.
We look forward to upcoming market launches which we expect will continue to drive our exceptional growth.
Last quarter we talked about how we saw a significant shift in the wireless industry as all the national wireless providers introduced unlimited plans.
As MetroPCS continues to be a pioneer in the unlimited wireless space, we introduced MetroFlash during the second quarter.
This innovative service allows customers with compatible CDMA handsets handsets to re-flash their phone and become MetroPCS subscribers.
This technology allows customers to easily take advantage of MetroPCS's value proposition and eliminates the requirement of having to purchase a new handset.
While in a weakened economy, we believe our results demonstrate that our predictable, affordable, and flexible service presents a compelling value to the consumer.
Additionally, in an environment where wireless service has become a necessity to many of our subscribers, our low cost service plans enable us to compete very well.
Given our strong six month results and our outlook for the remainder of 2008, we reaffirm our guidance today for the full year 2008.
Our second quarter results were very strong with 184,000 net additions.
The overall momentum of our business continues to be strong and with our July launch in Philadelphia, we look forward to our ongoing future expansion into the northeast with Boston and New York City scheduled to launch in the first quarter and first half of 2009 respectively.
The trend of wireline replacement continues to be an important positive driver for our business.
Several wireline providers announced over 8% landline losses during the second quarter.
As people continue to cut their landline phone service, based on an updated survey, we found approximately 90% of our customers rely on MetroPCS as their primary telephone service.
With the increasing dependence people place on using their unlimited MetroPCS service, we believe these primary users are less likely to discontinue service.
According to a recent government study, nationally only 16% of landlines have been replaced.
As consumers continue to give up their landline service, we are confident of our ability to capitalize on this major trend.
Our coverage is focused on major markets and as we expand, we will continue to focus our future build-outs on the largest markets in the country.
The next phase of our build-out is in the northeast and we believe this area represents a tremendous opportunity for to continue our strong profitable growth.
After launching service in Philadelphia at the beginning of July, we are working hard to launch service in the densely populated areas of the Boston and New York metropolitan areas.
Our ongoing strategy is to continually provide our customers with innovative services, expand our market segments through aggressive customer acquisition programs and provide predictable, affordable and flexible unlimited service plans.
As you might have recently seen, we are also very pleased to have received the J.
D.
Powers and Associates award for excellent customer service as the number 1 wireless provider in the prepaid category.
We believe this award is a testament to our customer focus on providing unlimited wireless solutions.
We are confident in our strategy and believe our strong results demonstrate the strength of our business model.
Now, I'd like to hand it over to Tom to discuss some the operational highlights from the quarter.
Tom Keyes - COO
Thanks, Roger.
I'll first talk about some high level trends, then I'll discuss some of our operational initiative in more detail.
We are pleased with our second quarter total net additions of approximately 184,000.
Our churn for the quarter came in a 4.5%, down 30 basis points when compared to the second quarter of last year.
We believe the strong net additions and our low churn in a seasonally weak quarter, and in a challenging economic environment, are the result of a number of drivers including: the ongoing trend of wireline replacement; the predictability, affordability and flexibility of our service plans; and the entire organization's focus on providing customers with an overall positive experience.
Touching on customer satisfaction, as Roger mentioned earlier, we are excited to be recognized by J.
D.
Powers and Associates as having the highest ranking in prepaid customer satisfaction.
We are committed to providing consumers with an affordable, worry-free, quality wireless experience.
Not only are we honored to have received the highest ranking in this category, we also view it as a demonstration of how we work to provide a positive customer experience while expanding our user base and converting awareness to consideration.
The ongoing US macro-economic environment continues to pressure consumers to look for ways to consolidate their expenses while expanding their value.
Our unlimited, flat rate, wireless service is well accepted in the market place and has broad customer appeal.
As a result we believe we continue to be well positioned as the wireless provider of choice.
We continue to focus on consumers who cut the cord.
In the United States, approximately 1 out of 7 consumers have replaced their landline phones.
Within our subscriber base, the statistics are even more compelling.
According to a recent updated survey we conducted, 9 out of 10 of our subscribers use their MetroPCS service as their primary phone.
Approximately 60% of our subscribers either do not have a landline phone or have completely replaced their landline usage with MetroPCS' unlimited service.
Clearly subscribers realize the value proposition of MetroPCS service and they continue to cut the cord.
As Roger says and as national wireline players have reported, voice does go wireless.
During the second quarter, our core markets continued to grow and are currently penetrated at approximately 12.4%.
Our core markets have added over 273, 000 subscribers in the past 12 months and over 156,000 in the past six months.
In a seasonally slow quarter coupled with a weaker economic environment, we are pleased to see 19,000 net additions and a total core market subscriber base of 2.8 million, representing approximately 11% growth from the same quarter a year ago.
We believe growth in our core markets in far from over.
The growth within our expansion markets continues to be outstanding.
First launched in the third quarter of 2005, our expansion markets now serve approximately 1.8 million subscribers.
When compared to the second quarter of 2007, total subscribers have grown approximately 77% in just 12 months.
We anticipate growth to continue as we launch additional markets and expand coverage footprints in other markets.
As many of you recall, last quarter the national wireless carriers all introduced unlimited wireless plans.
As pioneers in the unlimited wireless space, we viewed the introduction of these more expensive plans as a positive, and as being created through awareness of the unlimited wireless space.
MetroPCS's unlimited plans are generally two to three times cheaper than the nationals.
Consumers now have the ability to compare service plans and make educated decisions and fully realize the value of MetroPCS plans
In the second quarter, we featured an enhanced family plan promotion.
Our low cost structure and ease of activation enabled us to offer this family plan priced significantly below our competitors' plans.
We successfully drove awareness of our brand and converted that awareness to new subscribers that came from a variety of demographic segments.
After the consumer chooses and purchases their phone, our family plan promotion allowed families to utilize our affordable and reliable service which included local, long distance, SMS, and voice mail for two to five users costing from $25 up to $35 per user per month.
This promotion was an opportunity for people to utilize their tax refund stimulus checks as a way to stay connected and realize the tremendous value of our MetroPCS service offerings.
Additionally, this promotion helped to drive new traffic to our stores allowing people to gain an understanding of our service offerings.
In a seasonally slow quarter, this promotion accounted for less than 20% of our mix, and we believe it also helps to reduce churn.
The viral nature of the offering, and our extremely net promoter value that shows itself in customer loyalty drove new and unique users into our stores.
Taking a closer look at a few of our markets, the second largest market in the country, Los Angeles, is performing well.
We continue to build out in this market and expect to reach 15 million covered POPs later this year.
As we build out the network, product awareness and distribution continues to increase.
We are seeing positive subscriber growth and we expect this momentum to continue.
I'm sure many of you saw the milestone we recently reached with our first entry into the northeast.
Our launch of Philadelphia on July 1st is our second significant auction 66 market to launch, and we are very excited to be the first and the only flat rate unlimited wireless provider in the Philadelphia area.
Our collective launch experience enabled us to launch the market and provide consumers in greater Philadelphia access to our products and services earlier than expected.
Our DAS network in downtown Philadelphia, which covers over 1.5 million POPs, is performing well, as is the rest of our network.
We are very encouraged by our early operating results.
We expect that the MetroPCS value proposition will compete very well in this market.
Additionally, during the second quarter we launched service using Auction 66 Spectrum in Shreveport, Bossier City, as well as East Texas.
These communities of interest expand our service reach for the Dallas/Fort Worth market.
Looking at our upcoming service launches in Boston and New York, we are currently constructing DAS networks and macro-sites and we are on track for our scheduled launches during the first quarter of 2009 and the first half of 2009 respectfully (sic).
With every launch we gain in our collective experience.
These large construction projects are well under way and our internal Metro teams are making excellent progress.
We should note that at this point, we do not anticipate that these markets will launch during 2008.
We are extremely focused on these significant market launches, as we believe these initiatives are the key drivers to maximize shareholder value.
In late June, we announce the launch of MetroFlash.
MetroFlash is an exciting and innovative service that enables consumers to activate their compatible CBMA handsets on MetroPCS's network.
Consumers now have the option of joining our low cost, flat rate, unlimited, wireless service without the requirement of purchasing a new handset.
As consumers' contracts expire and wireless users are looking to utilize existing handsets, this innovative and creative service is gaining rapid acceptance.
Initial responses have been positive and we view MetroFlash as a driver of continued growth.
Our industry is competitive and we believe our continued focus on providing unlimited, highly differentiated service offerings and superior customer service will continue to separate us from the competition.
We continue to introduce and provide innovative service offerings such as our introduction of MetroFlash.
As I discussed earlier, MetroFlash is a service whose time has come.
As we enter the third quarter, we are very excited about Boot, our recently introduced social networking application.
Additionally, we also continue to evolve our methods of distribution with the announcement of our partnership with Best Buy.
Our continued interaction with our customer base and potential users allows us to understand what is attractive to users of all segments.
This understanding coupled with our low cost structure allows us to deliver products that are very compelling.
We are very pleased with the second quarter 2008 results.
And with that, I'll turn the call over to Braxton.
Braxton Carter - CFO
Thanks, Tom and good morning, everyone.
We reported strong financial and operational results for the second quarter 2008.
Today I will discuss the results of the second quarter, then I will walk everyone through our 2008 guidance, which we reaffirmed in this morning's press release.
Total revenues for the second quarter were approximately $679 million up 23% over the second quarter of 2007.
Consolidated adjusted EBITDA for the quarter was $210 million approximately 17% higher than last year's second quarter.
We generated $331 million in cash from operating activities in the quarter, an increase of $64 million from the prior year's second quarter.
We generated $50 million in net income during the second quarter or $0.14 per share excluding a $9 million impairment charge related to the Company's investment in auction rate securities.
Net income would have been approximately $59 million, or $0.17 per common share.
We are in an extremely strong financial position with approximately $1.1 billion of cash at June 30th, 2008.
Our net leverage was 2.45 demonstrating the ability of our model to significantly reduce leverage over time.
We are fully funded for all of our planned market builds with a very substantial cash cushion.
This will allow us to bring our remaining Northeast markets online in 2009 with no anticipated delay.
From a financial metric perspective, we are pleased with results in the second quarter.
Our second quarter ARPU was 41.77 down slightly when compared with 42.22 in the first quarter of 2008.
The change in ARPU is primarily attributable to higher penetration in our family plans, as well as reduced revenue from certain features now included in our service plans that were previously provided a la carte.
We believe lower ARPU will lead to lower churn and higher penetration.
Even with the decrease in ARPU, we have increased our core market adjusted EBITDA margin as a percentage of service revenues from 47% in Q2 '07 to right at 50% for the second quarter of 2008.
We focus on bottom line profitability versus exclusively growing the top line and these results demonstrate the scaling benefits of our business.
Our CPGA for the quarter was $136 as compared to $125 in the prior year second quarter.
The $11 increase was primarily driven by the Company's continued market launches, including Los Angeles, Las Vegas, and Jacksonville metropolitan areas.
Our CPGA continues to be among the lowest in the industry.
Our CPU for the quarter was $18.23 as compared to $18.01 in the prior year second quarter.
This modest increase in CPU was due primarily to expenses relating to the construction and launch of Philadelphia as well as the ongoing construction of Boston and New York.
Our CPU continues to be among the lowest in the industry and demonstrates the significant impact of the scaling of our business even when taking into account significant expenses related to our Northeast market builds.
The expansion markets impacted our consolidated second quarter CPU by $3.70, resulting in a world class core market CPU of $14.53 for the second quarter of 2008.
I now would like to discuss the income statement in more detail.
Let's start with service revenues.
On a consolidated basis, service revenues totaled approximately $599 million, an increase of approximately 25% from the second quarter of 2007.
Growth in service revenue for the second quarter is primarily attributable to the net addition of over 1 million subscribers since the second quarter of 2007.
In our core markets, service revenues increased $22 million, or 6%, to $378 million for the second quarter.
This increase was primarily attributable to full year net additions of 273,000 subscribers during the last 12 months.
Our expansion market service revenues increased $98 million, or 80%, to $221 million for the second quarter versus $123 million for 2nd quarter 2007.
This increase is primarily attributable to net additions of 775,000 subscribers during the last 12 months.
Let's now talk about expenses.
Our consolidated cost of service increased approximately $44 million or 27% to $206 million for the second quarter.
The increase in cost of service was primarily related to the increase in expansion market cost of service including the increase in total subscribers as well as the continued build out of the Northeast markets.
Core market cost of service was flat when compared to a year ago, in total, approximately $111 million for the second quarter of 2008.
The expansion markets' cost of service increased approximately $44 million to $95 million for the second quarter of 2008 from $51 million a year ago.
The increase was primarily attributable to the addition of 775,000 new subscribers during the last 12 months coupled with expenses relating to the launch of service in Las Vegas and Jacksonville metropolitan areas as well as the ongoing build-out of our northeast markets.
Consolidated selling, general, and administrative expenses increased over the past 12 months by approximately $31 million or 37% to $113 million for the second quarter.
The increase was largely related to supporting the Company's continued growth in the expansion markets including our build-out of the Northeast markets.
Moving on to adjusted EBITDA.
Consolidated adjusted EBITDA for the quarter was $210 million with consolidated adjusted EBITDA margin of 35%.
I'm very pleased to report that our core markup fully loaded adjusted EBITDA as a percent of service revenue was approximately 50% for the second quarter, another new milestone for MetroPCS.
During the quarter, we incurred capital expenditures of approximately $205 million.
This was a consolidated number and included not only CapEx to support the growth in our core expansion markets but also CapEx related to our recent launch of service in Las Vegas, the continued expansion of Los Angeles and the build-out of our Auction 66 markets.
With respect to liquidity and capital resources, we finished the quarter with approximately $1.1 billion in cash and cash equivalents.
Our total leverage computed in accordance with our 9.25% senior notes on an LTM basis at the end of June was less than four times.
Our weighted average cost step for the quarter was approximately 8%.
And currently approximately 97% of our debt is fixed by its nature or through interest rates swaps.
MetroPCS today reaffirms its previous guidance provided on November 14th, 2007 and, as such, expects full year 2008 net subscriber additions to be in the range of 1.25 million to 1.52 million on a consolidated basis, with 250,000 to 320,000 in the core markets and 1 million to 1.2 million in the expansion markets, which does include 75,000 to 125,000 in the Auction 66 markets.
The Company currently expects consolidated adjusted EBITDA in a range of $750 million to $850 million for the year ended December 31st, 2008, which is inclusive of an adjusted EBITDA burn in the range of $125 million to $175 million in the Auction 66 markets.
Without the adjusted EBITDA burn on the Auction 66 markets, we would be approaching the $1 billion adjusted EBITDA range for 2008.
MetroPCS currently expects to incur in the range of $1.1 billion to $1.3 billion in capital expenditures for the year ended December 31st, 2008 in its core and expansion markets, which includes $600 million to $700 million in the Auction 66 markets.
In addition, we paid $313 million for the purchase of Spectrum in Auction 73 during the six months ended June 30th, 2008.
This is the end of our prepared remarks.
I'd now like to turn the call back over to the operator for Q&A.
Operator?
Operator
Thank you.
(Operator Instructions.) Your first question comes from the line of Scott Malat with Goldman Sachs.
Scott Malat - Analyst
Good morning, thanks for taking the question.
Braxton Carter - CFO
Good morning, Scott.
Scott Malat - Analyst
Some -- want to talk about the core markets just the impressive margins on that.
I think the service revenue has increased $22 million while EBITDA was increasing $19 million so it looks like 80% - 85% plus incremental margin on that.
As we think about these markets going forward, should we expect relatively flat costs to continue with maybe the incremental penetration falling mostly to the bottom line?
Braxton Carter - CFO
It's a very good point.
When you look at what you refer to as the productivity or the continued reinvestment into the service plans that we offer our customers, we believe that there's really some concrete benefits that come out of that, namely lower churn and higher penetration.
And looking at the scale of the business that we continue to give you transparency on -- in accordance specifically with our core market segment disclosures, you can see the impact of that with the expanding EBITDA margins that we have.
We're very pleased with those results and it's important to note that our focus is on growing profitability and cash flow per subscriber, not exclusively on growing the top line.
Scott Malat - Analyst
Thanks.
Just on handsets, and it looks like you have six now, it's a bit higher than I would have thought this early in AWS but can we expect some less expensive phones to come out?
I know MetroFlash really helped but it does seem like $100 entry price point on the phone is just tough right now given the macro.
Roger Lindquist - Chairman, President and CEO
Yes.
We're always working with our OEMs to try to bring down any retail price that we can on a handset.
We think we may see some movement in that into the future.
But it's too early to tell yet but we've seen some very good progress with AWS handsets and we're extremely pleased with they've brought to fruition to date and we'll continue work on that.
Scott Malat - Analyst
All right.
Thanks.
Operator
Your next question comes from the line of David Barden with Bank of America.
David Barden - Analyst
Hey guys, good morning.
Braxton Carter - CFO
Good morning, David.
David Barden - Analyst
Just wanted to follow up a little bit on 3Q and MetroFlash.
Obviously, Braxton, again, 3Q typically a more churn-oriented quarter, seasonally the weakest of the year and theoretically you'll be terminating your family plan promotion probably around the end of this month, I guess.
And at the same time, however, you should still be kind of in the sweet spot of the Vegas launch.
You also have the Philly launch which is incremental to the second quarter.
So if you could kind of talk about how those puts and takes might net out in terms of view for the third quarter given, obviously, the high sensitivity to very narrow changes in expectations.
And then just the second question, if I could, maybe Tom on the MetroFlash.
Obviously interesting product or approach to subscribers.
I was wondering, just realistically how big an impact if any has it really had and if so, from whom are you taking those customers?
Thanks a lot.
Braxton Carter - CFO
Sure, David.
First of all I want to clarify that, the family plan promotion has already ended.
David Barden - Analyst
All right.
Yes, sir.
Braxton Carter - CFO
That is not a continuing promotion through the month of August.
When we looked at the dynamics involved with our business, we are very pleased with what we are seeing.
Specifically, there was a lot of concern about the impact of the overall economic environment.
Well, certainly it's had certain pressures on our customer base and on potential growth.
Wireless and MetroPCS has performed very well.
And it goes to really the point that Roger continues to drive home, that this is a model that is focused on wireline displacement and replacement.
We all saw numerous wireline carriers report over an 8% loss in lines during the quarter, and those dynamics are a very positive fundamental and what better service to have positioned to capitalize on that trend other than the limited all you can eat service.
Remember, our subscribers use well over 2000 minutes a month, a perfect fit for that trend.
Well there are dynamics and puts and takes going on.
We think it's extremely significant that we've continued to reaffirm the guidance that we provided last November this far out and reaffirming that guidance today tells you where we think the balance of the year is going to be positioned right down the center of what we've said for over nine months.
I'll turn it over to Tom for MetroFlash.
Tom Keyes - COO
Yes.
With regard to MetroFlash, we're excited about the introduction of the service and we continue to roll it out throughout our channels.
The one thing that we've noted out there that there could be potentially tens of millions of CDMA handsets in our markets today and as we look at contracts expiring, it was just a natural evolution to see if we could utilize those on our network.
And it is seeming to be gaining acceptance.
We believe it's a very important piece of our strategy going into the third and fourth quarters.
And with that it's too early to tell the overall acceptance but what we've seen so far, we've seen consumers who find value in reusing something that they've paid for that otherwise might have just laid in the sock drawer and now can have utility for them.
So we're extremely pleased with it.
David Barden - Analyst
But -- and Tom, if I could just follow-up though, it -- this is -- my understanding was that it was only for handsets that you guys had already preapproved to work on the network, which, if that's the case, would really shrink the potential target market opportunity for the product to -- is that not correct?
Tom Keyes - COO
That is not correct, David, no.
David Barden - Analyst
Okay.
Tom Keyes - COO
There are certain compatible CDMA handsets that will be able to work within the software and there are some that are just not part of that software to date.
But no, it is not limited to just the handsets that MetroPCS itself retails.
David Barden - Analyst
All right.
Great.
We'll follow.
Thanks so much.
Operator
Your next question comes from the line of Brett Feldman with Lehman Brothers.
Brett Feldman - Analyst
Good morning, guys.
Just two quick ones for you.
The first one relates to your core market.
I think that you have traditionally talked about targeting a mid-teen penetration level across those markets.
I'm just wondering whether you still think that's something you can get to and in order to get there, do you think you have to do anything different than you've already thought of?
Particularly interested in whether you think the network needs to be significantly enhanced or whether you need to make bigger levels of investment and distribution that you've historically made?
Tom Keyes - COO
Right now, if you look at what we've done with the core markets, we're extremely pleased with the growth.
Over the last 12 months, I think it was 273,000 net additions, six months about 156,000 so we see strong growth in the core markets today.
We always look at our distribution to insure that it's what we want it to be to be able to maximize it in every one of our core markets going forward.
And that's something that's extremely important to everybody.
But in terms of any significant changes to our network, we don't' anticipate needing that to achieve the levels that we want to achieve.
No.
Brett Feldman - Analyst
But maybe if you think about -- I don't know if you disclosed what your CapEx in those markets.
I mean is the one rate level CapEx, let's say per -- relative to your services, I mean, is that changing anyplace?
Braxton Carter - CFO
Not really, it doesn't.
And we've given the guidance for the CapEx, Brett, and given visibility as to how much is related to our significant market builds which is the majority of it.
But we're not looking at anything significantly different in the way that CapEx was being deployed.
Brett Feldman - Analyst
Okay.
And then there's a second question relates to ARPU.
I mean we've obviously seen it dip a little bit for the last couple of quarters.
And you've done a good job talking about some of the factors behind that.
I'm just trying to think over the next couple of quarters, should we expect to see a little bit of this sustained pressure due to the same dynamics?
And if so, how much visibility do you have into that?
If you see some stability a few quarters out, what are the puts and takes that leads you to believe that or in fact are you comfortable with ARPU continuing to trend down a little bit as long you're seeing a give back on churn for example?
Braxton Carter - CFO
Yes.
I think you bring up a really important point there in that we do believe that lower ARPU will lead to lower churn as well as higher penetration.
I mean, that just makes sense.
We operate in a competitive industry and have always spoke about ARPU not significantly increasing over time.
As we continue to differentiate our service offerings from the competition, we've continued to invest, to offer new features and services and existing plans, that's increasing the quote "productivity loop" or value that we bring our customers.
But we said that our focus is on growing profitability and cash flow per subscriber not exclusively on growing the top line.
And the point there is look at the expansion, even during this period where ARPU's have dropped, and our overall profitability going from 47% in the second quarter of '07 in our core markets to a 50% EBITDA margin in our core markets in the second quarter of '08.
And this really demonstrates the significant scaling benefits we're getting out of business, our focus on cost, our focus on acquisition cost is a key part of our strategy.
Brett Feldman - Analyst
Okay.
Great.
Well thank you for taking the questions.
Braxton Carter - CFO
You're welcome.
Operator
Your next question comes from the line of Gray Powell with Wachovia.
Gray Powell - Analyst
Hi guys.
Good morning, everybody.
I just had a couple of questions.
How should I think about the timing of prelaunch costs?
And can you give us just an idea of like what kind of costs are hitting a market say six to nine months before launch versus two months before launch?
Braxton Carter - CFO
Yes.
We've given overall guidance, Gray, for the EBITDA burn for 2008 and we really haven't broken that down on a more granular basis in the public realm.
But it you sit back and you look at it from a macro standpoint, we launched a very very significant market on July 1st.
So obviously there was a very significant impact from an expense standpoint in the second quarter leading up to having a market fully ready to support a launch.
On top of that, you do have extremely significant expenditures that are happening in our other builds.
But when you look at it from a CapEx deployment standpoint, while there is a spread throughout the build, you really don't layer in your equipment, your antennas, a lot of your final costs until you get closer to launch.
And I guess the case in point there would be to look at our year-to-date CapEx compared to our year-to-date CapEx guidance and you can see that we do have some significant investments coming from a CapEx standpoint during the next two quarters.
Brett Feldman - Analyst
Okay.
Okay.
And then, I guess, just kind of along those lines.
You guys give guidance for the EBITDA dilution with the AWS markets of $125 million to $ 175 million?
Can you just tell us how that's tracked for the first half of the year?
Braxton Carter - CFO
Well I think that the way to look at it, Gray, is that we've reaffirmed that guidance continually, so the total burn that we have out there for the year, the ARG on that has not really changed.
You can get some idea from a modeling perspective with the disclosures that we do on the CPU impact relating to the expansion markets which we did disclose early in the script.
What is it $3.00?
$3.70.
So that would be a good way overall from the expansion market standpoint to size to the impact of that.
Brett Feldman - Analyst
Okay.
Great.
That's very helpful.
And just this last question that it sounds like you recently surveyed your customer base again.
Can you give any detail on the breakout of subscriber growth that comes from those that are new to wireless versus those that are coming from other carriers?
Braxton Carter - CFO
It's really interesting that we do periodically, a couple of times a year, update our surveys and it was really some interesting trends.
Tom talked about where 90% of our subscribers now use MetroPCS as their primary phone.
That's different and that's a significant increase.
The other change that we've seen is a lower percentage coming that are saying they're new to wireless which is implying -- I think that makes sense when you look at the overall penetration rates.
We're having a higher percentage that is coming from other existing carriers.
And Yes, that may fit with some of the wireline displacement trends and the perfect fit of the MetroPCS model to capitalize on that.
Brett Feldman - Analyst
Okay.
That makes a lot of sense.
Thank you very much.
Braxton Carter - CFO
Thank you.
Operator
The next question comes from the line of Simon Flannery with Morgan Stanley.
Simon Flannery - Analyst
Good morning.
Thanks a lot.
Braxton Carter - CFO
Good morning, Simon.
Simon Flannery - Analyst
Good to talk to you.
On the expansion markets, you're seeing a little bit of improvement on the EBITDA margins there up to 10%.
When you look at those core EBITDA margins is that a goal for us to think about in the long term for the expansion markets?
Are they tracking along sort of metrics that will lead you to believe that will look comparable to your core markets in five years' time or better or maybe a little bit lower?
What are the puts and takes there?
And can you update us on any thoughts about getting into the laptop card market or looking at other [3-2] data opportunities?
Thanks.
Braxton Carter - CFO
Sure.
I think you point out that has been expansion and that the expansion market EBITDA margins which when you think about it, it's even more impressive given the significant build out we have going on in the Northeast and a burn that is directly impacting those margins and incorporated therein.
Since day 1 the vision that Roger laid in place with this business is to have the same structure, approach, rate plans, cost structures in all of our markets.
So when you look at it, we don't customize in a given market.
Sure, there's little differences that we do but from a macro cost structure standpoint, we don't really differentiate the way we do business in one market versus the other.
So theoretically, you should definitely be in a position as you scale the business to achieve roughly comparable EBITDA margins.
I think that's really the best way to look at it.
Roger, would you like to address the laptop card issue?
Roger Lindquist - Chairman, President and CEO
Yes.
Yes, I would.
(Inaudible.) A couple things to bear in mind.
First of all we have always viewed the notebook or the PCMCA card as being more of an enterprise business model.
And so it doesn't really fall in the mainstream of our consumer business, which really is the heart of our focus.
Several other things attach to this also, and I think that we all look at the opportunities afforded by 3G and then in the not too distant future 4G.
But bottom line is that there is such a great opportunity and un-penetrated market opportunity in the handset area that the kind of support you need, the help desk for people that are trying to engage and use their wireless cards, it takes us in really a different direction and it's one that has not really impacted significantly the consumer market -- the mainstream market.
So as long as prospecting and opportunities here are significant for us, we think that that's an opportunity that will lie in the future for us.
And once there's some significant consumer changes -- and it could happen in electronics -- if it's there the conversion could be done very quickly.
Quite frankly, 4G is -- represents a great opportunity for us because we see that as capacity expansion, higher data rates, implied capacity expansion not just blinding speed and download capability.
So I think overall we see it as kind of a wait and see and if the market trends shifts and changes then that's something that would be easily accessible to us.
Simon Flannery - Analyst
So when you say 4G, are you thinking LTE, Roger?
Roger Lindquist - Chairman, President and CEO
Oh, Yes.
I think that the trend in the industry is very clear on LTE being the key format particularly in the frequency division duplex basis or FDD basis.
I think the world is going there.
The world phone will be a reality, and I think you'll see some interesting developments here over the next six to twelve months.
Simon Flannery - Analyst
Excellent.
Thank you.
Operator
Your next question comes from the line of Todd Rethemeier with Soleil Securities.
Todd Rethemeier - Analyst
Thank you.
Good morning.
Braxton Carter - CFO
Hello, Todd.
Todd Rethemeier - Analyst
Two quick questions for you.
One could you talk about the tax rebate checks and especially what you've seen in the last couple weeks.
Has there been a drop off as -- in your gross as any of the rebate checks have -- are mostly done now just in the last two weeks?
And then the second questions, the marketing spend this quarter was a little higher than I'd expected, I guess.
Was there any spend prelaunch for Philly included in the second quarter?
Tom Keyes - COO
Tax rebates checks, interesting metric to truly track.
According to the schedules that were put out and were posted by the government, we believe we're at the end of that trail.
So naturally, we've probably seen less people utilizing their tax refund check for handsets but we certainly do believe that it was a contributor over the course of the refund time frame.
If I looked at, is it quantifiable?
Probably not, because we don't see people walking with a check in their hands in any of our stores but we do believe that it did help our second very much.
Braxton Carter - CFO
And, Tom, I think that it's probably fair to say that reaffirming our guidance this morning would indicate that we really haven't seen any negative trends that would have impacted our take on achieving the goals that we've laid out this year.
Tom Keyes - COO
Absolutely.
Todd Rethemeier - Analyst
Okay.
I just wanted to check this.
There's been some retailers reporting some softer numbers just recently because of that so.
And then the second part about the marketing spend?
Tom Keyes - COO
There's always some marketing spend prelaunch as you put out your awareness into the community, as you go and outfit your stores, as you hire up your staffs, as you bring on collateral.
All of those are part of a prelaunch strategy and depending upon how big the launch will be will really depend upon how early you need to get those things in place.
But it's always part of a prelaunch spend.
Absolutely.
Todd Rethemeier - Analyst
Can you quantify it for Philly?
Tom Keyes - COO
Not necessarily.
It's not anything that we break out on a routine basis.
Todd Rethemeier - Analyst
Okay.
Thank you.
Operator
Your next question comes from the line of Rick Prentiss with Raymond James.
Rick Prentiss - Analyst
Hey good morning guys.
Braxton Carter - CFO
Hey, Rick.
Rick Prentiss - Analyst
A couple questions for you.
First on the Auction 66 markets, can you update us?
I know you said you had I think a 1.5 million POP DAS in Philly.
Can you just update us on what the POPs are that you're covering in Vegas and Philly because those are your big Auction 66 markets?
Roger Lindquist - Chairman, President and CEO
Rick, what we did earlier, we did provide some penetration of marketable POPs in other markets but going forward, we really don't anticipate as a practice that we're going to continue to give market penetration rates.
We did that in LA because we thought it was important early on to help give people a better understanding of what the size of it is.
But we think, going forward, that it's not a practice that we'll hold true to.
Rick Prentiss - Analyst
How about just the POP?
Braxton Carter - CFO
And, Rick, I think that you can very easily go on the web site and see that the coverage's that we have are very, very robust.
We have a lot of transparency there.
We also show what future expansion is going to be.
And we think that's very informative unto itself.
Tom Keyes - COO
Yes.
What we did in the 1.5 million, we wanted to highlight that because we think this is one of the first times as a Northeast anchor MetroPCS that we really covered a downtown area, a really dense populated area with the DAS network that gives phenomenal in-built penetration.
And we think this is going to be an anchor technology that we'll duplicate up in the Northeast.
Rick Prentiss - Analyst
Help the landline replacement trend too, I would guess.
Tom Keyes - COO
Absolutely.
Rick Prentiss - Analyst
Yesterday or -- this has been a long week.
[LEAP], the other day when they had their earnings call put out some pretty interesting numbers.
I know you guys probably aren't going to touch on it directly but just maybe thoughts on 30-day, 60-day penetration rates of new market launches.
They said they were seeing 1% penetration in the first 30 days and sometimes 1.5% to 2.5% penetration in 60 days.
Is that something replicable in the Northeast or is that something that is not really touchable or just kind of what your thoughts are maybe that comment by LEAP.
Braxton Carter - CFO
I think that you look at the dynamics of our growth record.
I think you know that those types of numbers have been experienced in many, many, many different markets.
The size of the build-out has a direct impact on how an individual market will perform and how rapidly it will penetrate.
But overall, we've always been very, very pleased with our initial penetrations, our twelve month penetration rates.
And when you look at the size of the growth that we have in the expansion markets, it tells you absolutely we're achieving significant penetration levels -- not only in the expansion but the core.
I mean look at the last twelve months over 775,000 net additions in our expansion markets.
And you can just do the math on that to know that the numbers you're talking about are definitely achievable.
Rick Prentiss - Analyst
And then on the guidance that you had given and reaffirmed today, you mentioned this Auction 66 impacts on CapEx and on EBITDA.
Can you just help us -- remind us maybe as far as if you've got a dollar figure as far as dollar per covered POP in the first year?
LEAP, the other day also updated their costs saying instead of $26 it would be more like $25 per covered POP to get the network built.
And then they also mentioned that just $5.00 per POP OpEx burn was more aggregate, whereas individual markets should be more like $7.00 per covered POP as far as OpEx were?
I'm just trying to gauge are those numbers similar for what you guys are seeing or any update on that thought process from you guys?
Braxton Carter - CFO
Yes, we think it's really informative to really disclose the total dollars that are involved in this as well as the targeted covered POPs which were all part of our guidance and our disclosures.
So then it's just a mathematical exercise to divide the burns and the CapEx investments into the POP so our approach really has been just to show you the overall dollars.
And we're not prepared to comment on a per POP basis.
Rick Prentiss - Analyst
Do you think you'll give us by year-end how much the burn was?
I know we haven't done it through the quarterly stuff but at year-end do you expect you'll give us the update as far as how you did versus the $125 million to $175 million on the OpEx and $600 million to $700 million on the CapEx?
Braxton Carter - CFO
Well let me say this.
We reaffirmed that guidance now for the third time.
Rick Prentiss - Analyst
Right.
Braxton Carter - CFO
So obviously it's in that range or we wouldn't have been in the position to reaffirm it.
So for planning purposes, I would definitely consider it's within the guidance that we put forth.
Rick Prentiss - Analyst
And I'm going to give you one final shot at something here.
The lower ARPU leading maybe low return and higher penetration, where do you think churn could go in this business model given your current footprint and your footprint expansion plans and given the revenue trends you're seeing and penetration trends you're seeing, where should we think churn might be able to get down to?
Braxton Carter - CFO
We think there's some real opportunities.
We've talked about a lower ARPU, we'll have more stickiness and there's more value proposition for the customer.
We've also talked in the past about how the family plan has much more stickiness to it just by its design and its nature.
And you know, early indications and we'll have to see how this continues to develop is that there's a significant pick up and churn when you're looking at family plan participation.
Rick Prentiss - Analyst
Yes --
Braxton Carter - CFO
Tom clearly disclosed that the family plan in the second quarter was less than 20% of our max.
That's what we told you last quarter it was and what we felt the promotion would -- how it would impact the quarter.
So it's not like the majority of what we're doing but it will bring incremental benefits to us, we believe.
Tom Keyes - COO
Additionally, I think what you'll see is that just the consolidation of expenses by consumers and just the increase in just landline replacement, displacement, they think that the dependency in the wireless space is going to increase over time as well which should help that metric.
Rick Prentiss - Analyst
Okay.
Well, thanks guys.
Operator
Our final question for today's call will come from Romeo Reyes from Jefferies.
Tom Keyes - COO
Hello?
Braxton Carter - CFO
Hello?
Romeo Reyes - Analyst
Hi guys, you guys are as hot as the Dallas weather today.
A couple of questions, what effect are you seeing from the increases that Boost put through back in June, particularly in the LA market .
I think the LA market was one of the markets that was mostly -- most affected by the Boost product.
And then with respect to the overall prepaid opportunity here in the US, I mean with globally speaking, the US is kind of inverted.
It's like 85/15 and the rest of the world's like 15 to 85 in terms of prepaid, postpaid mix.
That probably changes over time so I don't know if anyone could perhaps, maybe Roger can chime in here and to see what that opportunity is here for the unlimited players and for the overall prepaid business and do you need to have a nationwide type of network in order to fully maximize the opportunity?
And then, do you talk -- did you think about the landline replacement which, I think, is obviously a big theme here.
Do you have any sort of data on sort of productivity out of landline access line -- residential access lines to cell phone service that you might be able to share with us?
Thanks for
Braxton Carter - CFO
I'll take the first question on the impacts of Boost.
I'll have Roger comment on the prepaid.
We said, quarter after quarter, Romeo, that Boost wasn't having any measurable impact on us in our operating markets and that included Los Angeles once Los Angeles was up and operating.
So the raising of the prices logically then would tell you that there wasn't a major difference because we really weren't seeing an impact to begin with.
You're absolutely right that there was an impact in Los Angeles given the fact that Boost operated in that market for six months, over six months, before we launched that market.
With -- the only carrier to have a similar type offering and there was a lot of low hanging fruit and a lot of initial penetration that Boost picked up and that definitely had an impact on Los Angeles as we've talked about in the past.
But from a pure operating standpoint, once LA was up, no, there really hasn't been any significant difference.
It was never, as we said in the past, a heads up offering.
There was very limited handset availability.
It was a completely voice centric plan with no data elements.
Remember there's massive data elements bundled in and essentially all of our higher end rate plans that offer tremendous value to our customers, and that wasn't what this was doing.
Roger would you like to try global prepaid opportunity?
Roger Lindquist - Chairman, President and CEO
Let me try to address it in a couple of ways.
One is that I do think there's an inverted, shall we say, occurrence of what's happening in the US versus the rest of the world.
I think that will improve, i.e.
more prepaid over time but I don't think it's going to flip flop the way it has in Europe or in other places around the world.
I think one of the elements of this though is the fact that we offer it and we see now that there's fairly strong growth in our credit card and post cash pay.
It's not tremendous mixed change, but it's keeping very steady and growing a bit and autopay being a smaller factor in that.
But I think as you go through, this service is really the same type service as you have in post pay.
It is pay in advance but because of its unlimited nature the only areas that change month by month would be that transactional business that we would cash those data and letters, interesting games, or ringtones or whatever, that would be a difference.
But, you know, fundamentally it's not different than post paid.
Pay in arrears, pay in advance.
You do pay your monthly service.
It's not a characteristic of prepaid which is a card that may have loaded on it some many minutes and it's good for 90 days or 180 days or a bit longer or a bit shorter.
So it's really the same variation on the postpaid theme.
I think we're kind of a hybrid so I don't know if that question helps you but -- or that answer helps you in regard to this question but I think it's -- we're coming in between and I don't know if we're ever going to see a major change in prepaid versus postpaid in this country as we do the rest of the world.
Romeo Reyes - Analyst
And then the productivity?
Tom Keyes - COO
If were to look at, I think, just general wireline reduction, it's just an assumption that you would make, that we're saying more movement to households that are going away from it.
To actually say that we could give you data on what particular carrier would be losing share there, we really don't have that to capture.
But we do know that see, we see our wireless ports every month, but the wireline decreases actually are more connected to our increase in MetroPCS subscribers using their wireless phone as their only phone.
So there's a natural assumption you can make there.
Romeo Reyes - Analyst
And so there's no way to tell whether or not a port is coming from a wireline customer?
Tom Keyes - COO
I don't have that data right now, no.
Romeo Reyes - Analyst
Okay.
Thank you.
Tom Keyes - COO
(inaudible - cross talk)
Romeo Reyes - Analyst
Actually Tom, as we speak, can you give just a little sense of the distribution in LA.
I think that's been a big differentiator for you guys and obviously the marketing that you guys do -- I see you guys as marketing at Dodger Stadium when I see a baseball game.
Can you talk a little bit about, the distribution is something I talked -- I mean I asked you a couple of quarters ago.
But what's different that your distribution relative to say the Boost distribution or somebody who wants to get into a pay in advance business with an unlimited product.
You guys are obviously indirect, mostly indirect, but is there any difference, appreciable difference between what you guys do and what the other guys are doing that makes it more -- that makes you guys more successful?
Braxton Carter - CFO
Do you know I would -- two things.
First of all thank you for the Dodger commercial.
We appreciate that and I'm glad to see you're seeing us there.
It's important if we're going to advertise that people see us.
And then they take that awareness to consideration if they like.
Secondly it's really one word.
I don't want to downplay it but it's real simple, it's execution.
Our model as Roger has always said, we are laser focused.
We are not all over the board.
The things that we do we do very well, we execute very well.
And if we ever find ourselves needing to revisit it, we will do that and we will make changes accordingly.
So I think what you're seeing in LA, just like a phased launch, distribution will follow in a similar pattern in a phased way.
So as the network increases, more distribution comes on.
Our model is extremely viral as you know and one of the things that is really an adjunct to that is our net promoter value.
As I spoke about earlier, people who know about us tell other people about us and that's how our service resonates in a community.
So our distribution base understands that.
I think that's evident in how we achieved our J.
D.
Powers ranking is that everybody understands an individual is connected to six other individuals.
The six degrees of separation rule holds true in every one of our customers.
So to that extent what we do on the customer service side is throughout the organization, it comes from call centers, it comes from every place where we deal with customers and I just think the one word comes down to execution.
We do it very well.
Braxton Carter - CFO
Well, we would like to thank you again for participating on today's call.
We certainly appreciate your interest and support of MetroPCS and look forward to our next quarter continued progress.
Operator
Ladies and gentlemen, this concludes the MetroPCS Communications 2008 first (sic) quarter results conference call.
Thank you for your participation.
You may now disconnect and have a pleasant day.