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Operator
Good day everyone. Welcome to TELUS Digital's Q1 2025 investor call. I would like to introduce your speaker, Ms. Olena Lobach. Please go ahead.
Olena Lobach - Investor Relations Officer
Thank you, Carol. Good morning, everyone. Thank you for joining us today for the TELUS Digital first quarter 2025 and best to call.
Joining our call is Jason Macdonnell, acting CEO, COO, and President of Customer Experience. Tobias Dengel, President of Digital Solutions, and Gopi Chande, our CFO. We'll begin with prepared remarks from Jason, Tobias and Gopi and then open the line to your question.
At the end, Jason will offer his closing remarks. For all cautionary statements and further details on certain non-GAAP measures used during today's call, please refer to the earnings release issued this morning and regulatory filings available on SEDAR+ and EDGAR. With that, I'll pass the call over to Jason.
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Thank you very much, Olena. Good morning, everyone. Thank you for joining us here today.
In the first quarter of 2025, TELLUS digital delivered operating and financial results in line with street expectations. We are also reiterating our full year 2025 outlook.
Our global service diversification as well as our relationship with TELUS Corporation as an anchor client provide two distinct advantages among many others that offer a certain level of insulation and stability in the current environment and set us apart from many of our peers, offering important levers to navigate market uncertainties to some extent.
From a diversification perspective in the first quarter, our team secured wins across many geographies, industry verticals, and service lines. For example, we welcomed several new clients, including a global player in IT services, consulting, and business solutions, a Canadian energy marketing and trading company, an American manufacturer of secure identity products, and a Singapore-based platform for AI startups and research institutions. Diversification across industry verticals, client size, locations, and service solutions.
We also saw growth with existing clients. With our third largest client, a leading social media network. We're rebalancing our engagement across geographies and diversifying across service lines. Additionally, in the quarter we grew with yet another social media client, particularly in our AI and data solution space, and increased our share of business with the European mobile games client as a result of their vendor consolidation efforts in Latin America, where we have a very strong footprint.
Consistent with our pursuit for greater share of business, we continue to elevate engagement across our client base to drive long-term retention. As part of this effort, we're deploying AI tools powered by Fuel iX to deliver granular real-time insights at the account level. These tools provide real-time coaching coverage and effectiveness in sights that span everything from absenteeism and staffing statistics to performance-based measures.
These capabilities along with the plethora that we test with our partner TELLUS us, help us bring valuable methods to our clients as we support their customers with respect to next best action, higher sales close rates, higher sales value per transaction, accuracy improvements, reduced handle times, and better yield rates. This proactive fusion of technology in humans also allows us to identify and address performance risks.
Optimize resource allocation and ensure consistent service excellence ultimately driving superior client satisfaction and sustained growth. We remain focused on delivering on our clients' needs, challenges, and opportunities, operationalizing data-driven customer insights through targeted solutions and positioning ourselves as the number one preferred partner.
Now the findings of our recent research in trust safety and security conducted in partnership with Ryan Strategic Advisory underscore the critical role our trust safety and security solutions play in delivering customer experiences.
Enterprises are substantially increasing their investment in key areas such as ID verification, fraud detection, know your client processes, and certain forms of content moderation. This is driven by the financial impacts of fraud, regulatory pressures, and the need to adapt new technologies.
Our survey also identified that scaling trust, safety and security efforts presents some very unique challenges for enterprises such as compliance with regulations, shortages of technical talent, and the complexity of fraud prevention among the top concerns of business leaders today.
We're well positioned to address our clients' evolving needs. For example, our recent partnership with Sumsub allows us to expand our capabilities in end-to-end identity verification and fraud prevention tools. Our ability to combine human expertise with advanced technologies allows us to offer scalable end to end solutions that help enterprises navigate the complex landscape of trust, safety, and security and bring the right mix of technology and human expertise.
We also continue to see growth in AI and data solutions, particularly in our services to support clients' large language model development. Let me give you a few recent examples of our work. For one of our clients, we're working on a training solution for LLM that powers enterprise applications to better understand and interpret images and tables and documents.
We're also helping improve the usage of chemical formulas and diagrams and various models. For yet another client, we are providing a training data set solution to improve a STEM reasoning algorithm.
And for yet one more client, a major player in LLM development, we're providing a data set to train the model on complex reasoning, challenging the LLM in specific domains and in particular looking to learn from complex prompts where the model might falter, which is a critical step in its development and continuous recalibration.
We've been successful in diversifying within this service line as evidenced by our growth with two social media networks. While Google is a key client in this service line, our diversification efforts with other clients helps us be well balanced to capture further growth and mitigate typical volume fluctuations that you might see with clients in this rapidly evolving project oriented business.
We look to continuously progress and upgrade our offerings within AI and data solutions. This area continues to evolve, and our leading abilities to mobilize human talent and expertise, either on site or crowdsource, especially for highly nuanced work around LLM training, continues to be key.
While simpler tasks and data annotation workflows will be increasingly automated, current industry trends point to demand for the vast and evolving workforce of experts behind AI development, training, and maintenance over the next few years.
In both of these service lines, AI and data solutions, as well as trust, safety and security, we've created focused teams and we'll continue to evolve our offerings to ensure we're well positioned to meet and anticipate our clients' needs.
We have invested in great new leadership to drive and advance both these service portfolios, creating clear accountability for client growth, diversification, focus factories, and service line evolution. Now speaking of great leadership, with that, I'll hand it over to Tobias to discuss our digital solutions portfolio.
TOBIAS DENGEL - President of WillowTree
Thank you, Jason, and thank you everyone for joining us. In digital solutions, similar to other players in our industry, we're closely monitoring client sentiment trends during this recent period of market volatility.
At the same time, we're seeing good engagement with clients on their automation and cost efficiency needs. We're encouraged that our positioning as a differentiated provider of end to end customer journey innovation resulted in a year-over-year revenue growth in digital solutions in the first quarter of this year.
Our findings and pilots across some of our largest clients spanning technology, e-commerce, and financial services have translated into new digital solutions opportunities while differentiating our customer experience management offerings. Importantly, our proof of concepts is now translating into customer facing deployments.
Focusing on the longer term, we believe the demand for transformation of consumer facing digital experiences should provide a solid basis for our future growth. For the foreseeable future, we believe there's a significant need from our current and future clients to deploy AI and leverage our global footprint to optimize both the cost and quality of their customer experience.
We also expect to see an acceleration of a demand for AI first software development and have launched our own AI first lean teams offering whereby we are testing significantly smaller development squads operating at a higher velocity. These teams use new approaches to software development powered by AI tooling. In addition, we believe we are well positioned for the continued interest in high quality, near and offshore development teams.
In the first quarter, we registered sales wins with new clients, brought back a significant previous client, and saw meaningful expansions with several existing clients. Among new clients, we saw growth in healthcare, including a leading global provider of clinical development and patient access solutions, as well as in financial services.
In terms of client expansions and former client returns, financial services, and in particular banks, coupled with our strong traction in the hospitality sector contributed the majority of our new sales.
We continue to make progress in the digitization of customer experience management across our client base with a target of up to 24 CX strategy audits done in 2025. Our goal is to position ourselves as a strategic partner with clients, establishing direct reach to the C-suite where cross cell and growth opportunities originate, identify three to five actionable follow-on threads, and expand our relationship and impact with clients.
Let me share two case studies that demonstrate the value we're delivering to our clients. First, we developed an AI-based backlog prioritization model for a global cloud provider. This initiative is expected to save $10 million to $15 million by improving workload management, preventing escalations, and ensuring timely case handling. The success of this project has also led to multiple follow-on engagements across the providers' various subsidiaries.
Second, a global payments platform is one of several pilots of our fuel agent trainer with a select cohort aiming for broader adoption across all teams. Early projections indicate a 20% to 50% improvement in speed to proficiency for new hires on specific case types, while also helping prepare agents for upcoming product changes, particularly in handling more complex, hard skills driven cases.
While we track various metrics such as customer satisfaction scores, net promoter scores, average handle time, fundamentally we focus on the value that our CX solutions deliver to clients. This includes metrics such as decline in turn rates and increases in revenues.
Especially when it comes to investments with a major long-term impact on business success or failure, such as the adoption of AI companies have gone through phases of excitement and caution. As part of our digital solutions advisory services, we offer clients a very cost effective option to start implementing AI at their own pace and scale, moving as fast or slow as their strategy requires.
Absolutely critical is offering our clients optionality to iterate along the way, using a secure, reliable, tested, and continuously improving fuel platform and or third party platforms and portfolios of tools.
A core part of our strategy is ensuring we are deeply partnered with leading technology providers, including in cloud, digital marketing, CRM, and CCaaS, among others. Each of these technologies plays a critical role in the customer journeys we orchestrate and are directly adjacent to the human CX experiences we support. Our clients expect us to be experts in these fields, and our partners turn to us for reliable and technology forward implementations.
For example, in Q1, we expanded our partnership with Zendesk, a pioneer in agentic AI powered service, and held a number of go to market events with Adobe. You'll hear more partnership announcements this year as it's part of our strategy to be a key integrator of best in class AI powered solutions available in the market, whether developed in-house at TELUS Digital or gained through partnerships.
Relentless follow up and staying close to our clients is the nature of our business, especially during the current macroeconomic backdrop, you'll see our positioning include a heavy emphasis on helping our clients operate more efficiently and help them find new ways to reduce costs.
Similarly to what I've read in some of the research notes from our stock analysts, I also believe that long term terrorists may create additional advisory, technology development, and outsourcing demand. As our client clients may need to adjust their business processes in response to the tariffs or otherwise pursue a strategy of diversifying their exposures.
As the global tariff policies and economic outlook remain volatile, we intend to stay very close to our clients to ensure we are proactive in supporting their needs as the situation evolves.
With that, I'll hand it over to Gobi for the Financial Review.
Gopi Chande - Chief Financial Officer
Thank you, Tobias, and good morning everyone. Our financial results in the first quarter of 2025 were in line with expectations.
We generated revenue of $670 million, an increase of 2% year-over-year, or 3% on a constant currency basis. This reflected growth in AI and data solutions and digital solutions. We saw growth amongst the majority of our top 5 largest clients in the quarter on both a sequential quarter and year-over-year basis.
Our largest client, Paus remains an anchor of stability and growth, a key client relationship that's unique across our peer base and we believe particularly beneficial during times of broader market uncertainty. Revenue would tell us grew 12% year-over-year, driven by services we provide in customer experience management and digital solutions.
With Google, the lower year-over-year revenue comparison is primarily due to a higher 2024 comparison base, in addition to typical volume fluctuations in AI and data solutions. I will point out that year-over-year our overall revenue in AI and data solutions grew in the quarter as we continue to diversify across more clients in that service line.
Revenue with a leading social media client who remains our 3rd largest client by revenue grew year-over-year. While we expect some normal course fluctuations quarter over quarter, we believe overall our relationship is moving in the right direction with our ongoing efforts to diversify this relationship across geographies and service lines.
Across our industry verticals, I would highlight tech and gas being our largest and absolute dollar contribution, where revenue increased 1%, driven by growth with a leading social media client and other technology clients, but partially offset by lower revenue from other clients in this vertical.
TELLUS continues to drive growth in our communication and media and healthcare industry verticals, which grew 8% and 2% respectively. And while still smaller in absolute dollar contribution, revenue in the BFSI industry vertical grew 11%, primarily driven by certain Canadian-based banks and smaller regional financial services firms in North America and a global financial institution client.
Among our geographies, we grew in Central America and Europe, while revenue generated in the Asia Pacific segment, which now also includes Africa, was stable year-over-year. Results were in line with expected fluctuations in service volume demands from our clients in each of our regions.
In the first quarter, our adjusted EBITDA margin was 13.4%, with a year-over-year decrease reflecting several factors. The operational component of this was due to increases in salaries and benefits as well as goods and services purchased, or pacing revenue growth for the period.
In addition, as we previously discussed in the first quarter of 2024, our adjusted EBITDA included a material other income line generated from changes in business combination related provisions, meaning an unfavourable year-over-year comparison for the first half of the current year.
Also, current year profitability incorporates a higher run rate of share-based compensation. On leverage defined as net debt to adjusted EBITDA leverage ratio as per our credit agreement was 3.4 times as of March 31st compared to 3.2 times as of December 31st. This remains comfortably under the threshold of our current credit agreement leverage covenant.
As a reminder, earlier in the year we proactively arranged for a credit agreement amendment. That that deferred the leverage step down from 3.75 times to 3.25 times to commence in the first quarter of 2026. In the first quarter we generated free cash flow of $41 million. As expected, this was lower due to the timing of working capital net inflows from a couple of large client prepayments received in the previous quarter, in addition to typical seasonality.
The year-over-year decline reflected lower profitability and higher capital expenditures. For the full year 2025, we are reiterating our look for revenue growth of approximately 2% on an organic basis, adjusted EBITDA of approximately $400 million, and adjusted diluted EPF of approximately $0.32.
The additional commentary on the outlook that I provided in February also largely applies in terms of the timing of our investments and cost saving programs.
With that, let's move on to questions. I ask you to please keep it to one question at a time so that everyone can participate. Carl, over to you.
Operator
(Operator Instructions)
Puneet Jain, JP Morgan.
Puneet Jain - Analyst
Hey, thanks for taking my question and good quarters. Wanted to ask, maybe Jason, Tobias like if you can talk about like, what's the operating model like when, Tobias's team, engage with?
Tell us, heritage tell us on customer care operations to create AI based solutions for their customers. Like how do they engage with tell us the like and what does that do to the contract economics whether it's the pricing model or the revenue model on that contract?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Sure, maybe I'll, start with that and then to be as you can top up essentially when we're working with TELUS it's a fantastic relationship because it gives us an opportunity to explore end to end journeys across their ecosystem and the diversified business that that they have, whether it's be in health, tele agriculture and consumer goods, or their core, telecom businesses.
And so what's really interesting is TELUS is constantly on the search for new efficiencies, new ways to drive customer experience, and to look at leveraging AI and AI applications in in new ways. So what we generally do is first do an audit and identify opportunities in the organization in a specific business or journey that usually can involve some capital investment by TELUS up front which provides consulting services and development services for Tobias's organization.
Then we also look at everything from how we can generate, a recurring service support, for that business area, and then certainly look at, what is it that we can do to create outcome based pricing and value add both for TELUS and for TELUS Digital.
So it's sort of a, it's a journey that starts from a consultative basis and an exploration and investigation all the way through to the development, implementation, and then ongoing management of that particular project, Tobias.
TOBIAS DENGEL - President of WillowTree
Yeah, and I think very much in line with what Jason's saying this longer term view in the industry, right, is that there will be more and more managed services kind of arrangements and one of the amazing things that our partnership with TELUS allows us to do is.
Those models and so that's been very exciting and that, at the end of the day is the core thesis of these assets under TELLUS Digital around digital combining with CX, and the laboratory for that is really our work with TELLUS.
Puneet Jain - Analyst
That's great. And if you can also comment on like the economics of those projects like under new models.
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Sure, so when I, you look at the economics of those models, just on a time and materials basis, the margins would tell us are very strong. We have, numerous revenue sources across dozens of different projects.
The upfront, capital that TELLUS affords to drive capabilities within their organization is a revenue source for us. And then certainly the time and materials that we apply to it, whether it's on a consultative basis, engineering and development basis, also generate strong revenue and margins, so. That's essentially the model. It's everything from con consultation services through to development and implementation project management services, and those are at, market competitive or better margins.
Puneet Jain - Analyst
Thank you.
Operator
Stephanie Price, CIBC World Markets.
Stephanie Price - Analyst
Hi, good morning.
You mentioned growth with your third largest customer, the leading social media provider, across geographies and service lines. Just curious if you could dig a little bit deeper into what you're seeing there?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Sure, when you look at that space where there's you know one of the thesis that we had at the outset of this year was to make sure that we started to diversify, not only geographies, not only clients but also the services within a client.
And so those services generally when you're talking about that particular client or you're talking about that space in general usually a mix of trust and safety with moderation services, AI, data annotation, labelling, search accuracy, etc, or we get into things like the large language model work that we do and that's very project specific so these imagine these sprints of the larger language model development that we would do in that space.
So, when you're talking about, when we talk about multiple services, it's usually some mix thereof those in the portfolio.
Stephanie Price - Analyst
That's good color and then you mentioned across geographies as well as there been any expansion outside of Europe with that customer?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
When generally it's been within the most of the expansions have been within Europe on that particular customer, but we also see some opportunities in Central America and potentially in Asia Pacific. So I would say for the most part it's been in Europe and when you're talking about Europe, what's really powerful with our presence in Europe is The different languages that we have available to us, to help participate, especially in, data and AI solutions.
Stephanie Price - Analyst
Thanks for the call.
Operator
Keith Bachman, BMO.
Keith Bachman - Analyst
Yes, many thanks and good morning to you. I want to just ask a broader philosophical question that picks up on the last question is you identified diversification as one of the key objectives, which certainly we would agree with. The question is how do you execute on diversification and presumably revenue growth acceleration while also trying to improve your margins and your growth remains relatively low and margins are down year every year and there's certainly some reasons for that as you called it out?
But it's difficult to do both, particularly when you're trying to gather new customers, and so where do you see the optimization of growth or margins, but maybe just talk a little more philosophically about how you improve your margins while also trying to execute a diversification and revenue acceleration?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Sure, I mean that's the challenge of every business, right? When, and when you take a look at how we're doing it, we're essentially taking this year as an investment here, an investment in new capabilities and investment in in new talent, in developing our existing talent to be able to scale different what we see as different growth areas within the business so.
I think one of the first things we're doing is using this investment year to put targeted investments in the areas that we think will grow the most. So whether that's digital solutions or whether that is in our AI and data solution set or in new evolutions of security and trust and safety in particular when it comes to new technology partnerships and you'll see us talk more and more about that in the coming weeks.
So you know for us it's about making having the discipline to make those investments, how do we make those investments and make sure that they're self-funded. We're targeting indirect costs and we're looking at how do we make sure that we can maintain relatively stable margins through this investment period, we will go after indirect costs, make sure we are being very disciplined in our execution of those cost reductions and use some of that.
To reinvest in new growth areas for the business and then finally, considering the, geographic requirements of our clients, the language requirements of our clients, it's making targeted expansion, and then upgrades in areas and sites, location investments that we feel will generate the best return and that clients have indicated they wish to expand into.
So creating, a path of least resistance when it comes to, getting ahead of clients' needs, and you see some of that in the space as well. So, we're mindful that we have to have a balanced approach. We have to earn the right to invest in particular growth areas, those that we can't just peanut butter spread that it has to be an optimization formula if you will.
And we have to be able to make sure we're driving efficiencies to reinvest and for those investments in the business so maybe to be I'll get you to top up a little bit on the digital solution side as well.
TOBIAS DENGEL - President of WillowTree
Yeah, Keith, it's a great question. I think the way to think about it, right, is margin in any of our service lines is ultimately based on do you have a differentiated service and what's the supply and demand picture in that particular service line.
So for digital solutions especially, we spend a lot of time thinking about where those areas that are, that allow us to be differentiated and in those areas you can charge a premium, versus a more commoditized area so you'll see we us address that by partnerships like what we've done with Zendesk, the partnership, the ongoing relationship with Adobe and others, and you're going to see more of that.
You're going to see a focus on new ways of operating, and I think the biggest one is AI first development supported by a number of platforms including fuel, and then this focus on digitized CX so that when Jason's and our organization go to clients together, we have a differentiated offering, versus the marketplace and when you can do that, you, our clients will continue to pay a premium and we will continue to be able to drive margins over time.
Keith Bachman - Analyst
All right, makes sense, thanks. I think you had some ideas too.
Gopi Chande - Chief Financial Officer
Yeah, Keith, I'll just double click on a few of the items that Tobias and Jason touched on that tension between revenue and growth. We're also working very closely with existing clients or new clients on where there can be a win-win in terms of a benefit for them and a margin improvement for us. So Jason touched a bit on Geo and we can partner with our clients to say where would be optimal to be able to deliver service levels what they need, the hours that they need, depending on switching or changing the mix of their geos.
So that's a constant conversation we have with our existing customers and new ones. The other one is picking up on the earlier question around TELUS and moving towards outcome-based pricing, which again can be a win-win between our customers and ourselves. So with TELUS in particular, where we're trialing some of this, it gives TELUS predictability around the outcome of what they're going to be paying, what outcomes they're going to get.
In terms of sales or in terms of first call resolution, and what it does for us is it incends us on our investment. So to the extent we are working with TELUS on very various AI initiatives, for instance, TELLUS expert messaging, and we see an improvement in efficiencies and we see an improvement in first call resolution.
TELLUS starts get predictability, and we in fact increase our margins for less time put in for the same outcome. And so continuing to continuing to work with new and existing clients on where we can both benefit has been really promising so far and tell us is our test case with that as well.
Keith Bachman - Analyst
Okay, many thanks. Helpful answers. Appreciate it. Thanks.
Operator
(Operator Instructions)
Ramsey El Assal, Barclays.
Ramsey El Assal - Analyst
Hi, this is Ryan on for Ramsey. Thanks for taking your question today.
I wanted to ask on headcount, it looked like it declined slightly on a sequential basis. How should we think about hiring for the remainder of fiscal '25? Are you comfortable where you are? And do you actually see any opportunity to reduce headcount in favor of AI?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Yeah, absolutely we do see op opportunity to reduce headcount in favor of AI in the absence of if you keep all things equal. The reality is we're seeing, growth in demand. In almost all areas of the business, especially when it comes to optimizing geography.
So even if you're downsizing in one in one geo for a client, you might be upsizing on another Geo. So we have to be fairly agile, and it's one of the benefits we bring to our clients is our agility to move from area to area to optimize their portfolio and costs.
But generally speaking, I would say opportunity to see a reduction in total workforce size that we would be with AI because a lot of our work now is a human, working in concert with AI that productivity lift gives us opportunity and gives our clients opportunity to have more efficiency and productivity.
I think you will, what something we track is obviously revenue per team member, cost per team member, and, we look forward to seeing a progressive improvement in that regard as we move forward. There is in this time of investment definitely a need though to make some investments in in key talent, and new capabilities within our organization, bringing in new engineering talent.
A new large language model, expertise, etc. So, as we continue to make those investments, there'll be a period of time where there's overlap. But generally speaking, I think it's fair to say that both from AI as well as overall operational efficiencies and methods, we'll see a reduction in total team count.
Ramsey El Assal - Analyst
That's very helpful thank you and congrats on the quarter.
Operator
Aravinda Galappatthige, Canaccord Genuity.
Aravinda Galappatthige - Analyst
Good morning. Thanks for taking my question. I was wondering if you can elaborate a little bit on sort of, the impact on tariffs on your clients and, what you referred to in your prepared remarks about the potential opportunities there?
More specifically, can you sort of talk a little bit about the conversations you're having there with clients? Is it more conceptual at this stage, or do you actually, is that an ongoing dialogue with respect to the impact of tariffs?
And secondly, longer term, as we, or let's say beyond 2025, as we think about margins, maybe just remind us of the puts and takes there. Are you still seeing pricing, price led competition that can sort of impact your ability to expand margins and maybe some of the other, you talked about headcounts, so maybe just, remind us of all the puts and takes there?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Sure, maybe Tobias you could take the tariff question and go be the margins and headcount to be.
TOBIAS DENGEL - President of WillowTree
Yes, 100%. So, on tariffs, the way we're thinking about it and the way our clients are thinking about it for most of them is that their first order impacts and then their second order impact. The first order impacts are obviously the impacts of the tariffs directly and then the second order impacts are, Is there an economic impact? Are we going into a recession, etc.
And, I think that's well publicized what the risk is there. On the first order impacts, most of our clients, if you look at the industries that we operate in, are not directly impacted, vis a tariff coming in on a good that they're selling into from one country to another country where they are impacted. For example, in financial services is how that flows through to the financial services industry.
And that's where we're spending a lot of time with our clients looking at second and third order impacts, of tariffs and how we can help them address those through changes in their operations, etc.
The, I think the other opportunity for us and we hit it in our remarks is. If there's a slowdown in the economy, and we've already seen this, that folks are thinking about this is the primary objective of many of their investments becomes cost reduction.
And you go on technology investments, you go through cycles of investing in growth and investing in cost reduction. We are in a cost reduction first environment for most of our clients. And you'll see that positioning in our marketing materials, etc. That it's heavily about efficiency and heavily about cost reduction using AI, using global diversification, all the strategies we have improving how we use technology for CX, how we use technology for trust and safety.
And that's really the stance we're taking, and I think that's resonating very heavily with our clients because they're, more conservative with their investments right now than perhaps they were 24 months ago. Gopi, handed over to you for the second half.
Gopi Chande - Chief Financial Officer
Thanks Tobias, good morning, Aravinda. So, with regards to margin, I'll start first with your pricing, question. Still seeing a competitive environment, still seeing complexity in terms of servicing our clients, but we are seeing stability compared to what we saw earlier last year, we're hyper focused on our performance and ensuring that we're in the top two, if not first with all of our customers focused on introducing technology and bringing innovation and AI to our customers so that we are their partner in transformation.
So overall I would say we're seeing stability there but still a competitive environment. Then if we look at the rest of the margin profile, so Q1 in particular, we knew to be our low point. So coming in at just 13.4 on EBITDA margin, our average for the year is expected to be closer to 15%, and we are on track.
So, what the differences you're going to see through the year, we spoke earlier in the year about making investments spoke about this year being a year of investment, so $67 million between OpEx and CapEx in particular investments.
Some of those are ongoing, but some of those are foundational in terms of some of the investments we're making in platforms and some of the growth we have in our sales and marketing team, some of the technology investments we're making. And then we have an efficiency profile that is tacked on to those investments.
And we are very rigorous in terms of who owns those, what the delivery is to be, and agile as well in terms of if we're not getting the return we expected to pivot and try other pilots to ensure that we do ultimately get the $50 million inefficiencies that that we're expecting. So that gives us confidence in terms of the trajectory of the increase of our margin as we go through the year.
And then as we look forward, sort of in the early to tell in terms of where we end up, but we're absolutely planning for a gradual increase in that margin. So, as I mentioned, some of those investments are foundational, so those will not repeat.
Other ones we're going to have to continue to invest in the transformation of our business and technology, so those will continue, but overarchingly. You can expect from us a gradual improvement in the margins, likely not back to the 20s and mid-twenties of years past, but an improvement from what you saw, or what we're forecasting for this year.
Aravinda Galappatthige - Analyst
Okay, that's helpful and good to hear.
Operator
Cassie Chen, Bank of America.
Cassie Chen - Analyst
Thanks for taking my question. I just wanted to ask for your revenue, outlook, saw that you guys obviously reiterated it, despite the pretty strong, first quarter. So just wanted to ask, are there any changes to FX expectations for the full year?
Are you still assuming saying that you know kind of the macro remains relatively stable relative to the first quarter and you know are there, are you adjusting any of your expectations for a performance from your top clients, just given the strength that you kind of talked about that you've seen in the first quarter so far?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Thanks for the question. Gopi, do you want to take that?
Gopi Chande - Chief Financial Officer
For sure. Good morning, Cassie. So overarchingly, it's an overused term, but we're having to stay pretty agile in terms of our forecasting for the year. So, I'll start with FX. We've started to see some stabilization between our US and Canadian dollar, and so we're expecting that that likely continues to the year. We're watching the EUR and US dollar fluctuation again currently a little bit in our favor as we go through Q2 but again expecting overall stability.
So that is the foundation as if we're looking through the year is we are expecting continuing fluctuations but overall stability. There are puts and takes in our model and that's how we built our plan for this year, which is we're expecting some wins. We're also expecting some hits, and so we've built in some space to be able to take those puts and takes.
We've seen that come through Q1 and going into Q2, and so we're cautiously optimistic as we look through the rest of the year, barring material changes in the macroeconomic environment. We feel confident in reiterating our outlook for the year.
Cassie Chen - Analyst
Thank you.
Operator
Jerome Dubreuil, Desjardins.
Jerome Dubreuil - Analyst
Hi, good morning. Thanks for taking my question. Just as a follow up, on the previous question, you have maintained your guidance. If you can just maybe indicate if there's ballpark any change to your, tell us business assumption, going forward in 2025, basically, is there been an acceleration in the business to tell us for 2025 or as a whole, the business should perform as expected?
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Go ahead, Gopi.
Gopi Chande - Chief Financial Officer
Yeah, thanks, Jerome. So as mentioned, we saw strength with TELUS in Q1, and we expect to continue to see that strength. We Jason referred to the pipeline of projects that we have on the go with TELLUS and that we have ready.
We prioritize where we can drive maximum efficiency for them and we can deliver value and get return ourselves, and that pipeline is strong, so we expect to continue see consistent work with TELUS throughout the year and as we mentioned earlier and tied to the previous question, in this time of some change and volatility, it is really nice to have the stability and anchor of TELUS and the diversity of work we do with them.
So it isn't just any one given project but across multiple of their business units, so not just. In their consumer business but across business, across health, across agriculture, and so a lot of opportunity there, so we, expect to see consistent, work with them throughout the year.
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Yeah, and maybe I could just paint a larger picture here too.
What's really exciting about the partnership between TELUS and TELUS Digital is when you look at the AI economy and how we're tackling it, we're really taking a mid to long term view and building end to end capabilities that allow us to participate, contribute, and extract value from the AI economy.
So if you look at TELLUS investments in AI data sovereignty and making sure that, countries can and enterprises can keep data safe and well managed, and then you look at their leadership in privacy and policy around AI. And what they've been able to establish there not only on a Canadian basis but on a global basis in terms of shaping and forming how AI is used and for the safety and benefit of both business and communities.
And then it's going along the value chain to how Tela digital participates in creating applications that democratize AI like fuel. And making sure that those applications then are tried and tested in in a living lab across multiple functional dimensions in TELUS itself, but also our other customers and then moving from there to scalability and scaling them at an enterprise level and proving out how those use cases can really generate critical value.
And then going beyond that and taking a lot of those instances and experiences and shaping and informing how large language models are used and everything from, the accuracy of those models all the way straight through to developing new reasoning capabilities, new applications, new expertise.
For large language models. I mean, it really is quite a cohesive ecosystem of AI economy participation and contribution, and that's the view we're taking. We're leveraging the fulsome capabilities of both TELUS and TELUS Digital and bringing to bear a strategy that has both midterm and long-term sustainability.
And there is a mad thirst to extract value out of AI right now, and we understand that and obviously want to participate in that, but ultimately underlying it all is a very cohesive strategy from end to end in a highly valuable partnership.
Jerome Dubreuil - Analyst
Thanks. Great, thank you. I appreciate it.
Operator
There are no further questions.
Olena Lobach - Investor Relations Officer
Thank you, Carl, and we'll return the call back to Jason for his closing remarks.
Jason Macdonnell - Acting Chief Executive Officer, Chief Operating Officer, President - Customer Experience
Thank you everyone for joining us today.
Next week on May 15th, TELLUS Digital will virtually host our annual general meeting of shareholders, and they would have all received instructions on how to join the meeting. For those of you attending the CIBC Innovation and Technology Conference in Toronto in a couple of weeks, or.
Great leaders Tobias and Gopi will be there to represent TELLUS Digital, and I hope you all have the opportunity to connect in person. And then lastly, our next quarterly investor call will take place in early August. And until then I wish you all a very good summer.
Thank you for your participation today and for your great questions.
Thank you and goodbye.
Operator
This concludes TELLUS Digital's Q1 2025 investor call. Thank you for your participation and have a nice day.