使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Ladies and gentlemen, thank you for standing by.
Welcome to the Target Corporation's fourth quarter 2008 earnings release conference call.
During the presentation all participants will be in a listen-only mode.
Afterwards, you will be invited to participate in the question and answer session.
(Operator Instructions) As a reminder, this conference is being recorded February 24, 2009.
I would now like to turn the conference over to Gregg Steinhafel, President and Chief Executive Officer.
Please go ahead sir.
Gregg Steinhafel - President and CEO
Good morning and welcome to our 2008 fourth quarter and year end, earnings conference call.
This morning I will briefly review our performance and discuss the actions we are taking to improve sales, capture market share and increase profitability in this challenging economic environment.
Then, Doug Scovanner, Executive Vice President and Chief Financial Officer, will discuss our financial results and outlook for 2009.
Next, Kathee Tesija, Executive Vice President Merchandising, will describe initiatives we are pursuing in support of both the Expect More and Pay Less, sides of our strategy.
And finally we will open the phone lines for a question and answer session.
As the economy contracted, at its fastest pace in decades, during the final months of 2008, Target experienced challenges in both our retail and credit card segments that resulted in a decline in our fourth quarter financial performance.
In our retail segment our results were characterized by a fundamental change in consumer spending patterns that negatively impacted both our traffic and sales, particularly in higher margin discretionary categories like seasonal, apparel, and home.
An elevated level of mark-downs resulting from weaker than expected sales and intense promotional activity across the retail industry and exceptional expense control particularly in our store hourly payroll.
By carefully managing our inventory levels and taking appropriate pricing actions to remain competitive, we continued to capture market share during the holiday period and we were able to exit the year in a very clean inventory position.
In our credit card segment, our performance, like that of other credit card issuers, was adversely affected by the deteriorating risk environment.
As a result, we incurred higher than expected bad debt expense as we wrote off accounts and added significantly to our reserve in anticipation of additional write-offs of existing receivables in 2009.
While we can not control the broader economic conditions that have affected our recent performance, we can remain firmly focused on managing our business to deliver strong performance in the near term, while staying true to our strategy in the long term.
We seek to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More.
Pay Less brand promise.
As a result, we are taking thoughtful yet aggressive action, balancing offense and defense, to ensure that we remain relevant to our guests, drive sales and improve profitability and sustain our competitive advantage.
These actions include an enhanced focus on frequency driving strategies which are centered on food, pharmacy and commodities.
The consolidation of our own brand portfolio, to make a more powerful statement about these exclusive, high quality, affordable assortments.
Greater emphasis on communicating our value message, including both the exceptional prices and outstanding quality throughout our assortment and an intense devotion to operational discipline.
Including an enterprise wide commitment to expense control and careful inventory management particularly in seasonal and high risk categories.
We will continue to pursue thoughtful ways to increase efficiency and productivity throughout the organization.
But we are firm in our commitment not to take actions that will damage our brand in pursuit of a short run decrease in expense.
To mitigate risk and improve our financial performance on the credit side of our business we have taken action on several fronts.
We are firmly focused on driving revenue to offset higher costs in the current environment and we are refining all aspects of our risk management strategies to address an environment in which consumers are more likely to encounter financial stress.
Our relationship with JP Morgan Chase, continues to be beneficial with both companies working to define our products and services in a way that exceeds card holders' expectations but also preserves profitability.
We believe this partnership will strengthen throughout 2009 resulting in improved profit in our credit card operation.
During 2008, Target opened 114 total new stores or 91 stores net of relocations and rebuilds.
In support of this store growth, we created over 16,000 new jobs across our organization with the majority in our stores and distribution centers.
As we continue to focus on efficient capital deployment and maintaining strong liquidity, we have reduced our store opening plans in 2009.
Our three store opening cycles in 2009 envision the addition of approximately 75 total stores or about 60 net new locations with 27 stores in our opening -- up -- in our upcoming March cycle including our first two stores in Hawaii.
On average each of these new stores is expected to create well over 150 new jobs in the communities where they open.
We continue to invest appropriately in technology to maintain our competitive advantage including development of new pharmacies, finance and compliance systems in support of our growing scope and scale.
In addition, reflecting our growing commitment to food we are making significant investments in support of our perishable food distribution capability.
We also continue to invest in our food offering in recognition of its importance in driving greater frequency, increasing guest loyalty and making Target a preferred shopping destination.
In recent years we have expanded our selection and assortments to provide improved convenience and outstanding value and in 2009 we plan to further enhance our assortment of dry, dairy and frozen and add perishable items in new and remodeled general merchandise stores.
As we work to address the challenges currently facing our business, we remain firmly committed to the values and strategies that have driven our success for nearly 50 years.
We are passionately committed to providing a work place that is preferred by our team members.
We recognize that the strength of our brand and our strategy over time lies in the talent and dedication of our team.
We are also keenly focused on remaining relevant to our guests by anticipating their needs and wants.
In a macro-economic environment is that characterized by a more frugal consumer mind set, we believe Target is well positioned to capture profitable market share growth.
While we expect continued volatility in the coming year, we are more determined than ever to strike the right balance of Expect More.
Pay Less for our guests.
We continue to give 5% of our income to support and enrich the communities we serve and we are proud of our long history of strong corporate governance and remain disciplined stores of this corporation's assets.
Diligently focused on generating superior share holder value over time.
Now, Doug will describe our fourth quarter and 2008 results and share more detail on our 2009 outlook including our capital investment plan.
Doug Scovanner - EVP & CFO
Thanks, Gregg.
As a reminder, we're joined on this conference call by investors and others who are listening to our comments today live via web cast.
Following our prepared remarks, we will conduct a Q&A session and John Hulbert and I will be available throughout the remainder of the day, to answer any follow-up questions you may have.
Also as a reminder, any forward looking statements that we make this morning are subject to risks and uncertainties the most important of which are described in our SEC filing.
This morning I will first focus my comments on the fourth quarter and full year 2008 results in our retail and credit card segments.
Then I will discuss some current trends and themes surrounding our generation of cash flow and how we intend to apply it in 2009 and in conclusion, I'll provide some clarity on our outlook into 2009 and beyond.
Let's begin with a view of our retail segment performance.
On the sales line we recorded just under $63 billion this year in total up 2.3% from 2007.
Although on a same store basis we were down 2.9%.
As you know, our fourth quarter sales performance was much weaker than our full year performance despite an easier base of prior year sales comparisons.
Specifically our fourth quarter total and same store sales metrics were three to four percentage points weaker than our full year performance.
As the effect of sharp macro-economic deterioration played through our sales equation, especially on our more discretionary apparel, home and seasonal categories.
We successfully promoted our way to an ending point of very clean inventories.
But at the short term cost of some additional gross margin rate pressure.
Ultimately we delivered about $5.9 billion of EBITDA and $4.1 billion of EBIT in our retail segment for the year.
These figures were of course, below our beginning of year expectations driven in part by sharply lower sales especially across many of our more discretionary categories.
Importantly though, our EBIT benefited from a very thoughtful and comprehensive effort on expense control.
In fact, our expenses in the fourth quarter were actually below last year's levels in dollars.
All the more remarkable in light of our operating 91 additional stores this year and the costs we recently disclosed related to team member reductions.
Expense control continues to be a key strength of ours in this harsh environment.
In our credit card segment we experienced sharp increases during the fourth quarter on a wide variety of leading indicators of future risk.
While our writeoffs in dollars were in line with our expectations these risks compelled us to add meaningfully to our reserves for future credit losses on existing receivables.
In the quarter we accomplished this by expensing $245 million more than we wrote off.
We ended the year with a reserve just over $1 billion representing 11.1% of year end gross receivables.
This reserve was $440 million more than our reserve just 12 months ago.
Notably the magnitude of our accrual for future writeoffs created an operating loss for the fourth quarter.
An outcome experienced by nearly all large US owners of similar card portfolios.
For the year, our overall portfolio delivered profits representing a 1.4 percentage point positive spread to one month LIBOR and that's after expensing 14.4% of average receivables for current and projected writeoffs on our existing receivables.
One way to think about this 14.4% expense figure is that it is equal to the sum of the 9.3% of average receivables written off during the year and the 5.1% of average receivables we added to our reserve by accruing expense this year for expected trouble to follow.
Looking beyond the results of our two segments we've been very deliberate in the management and application of our cash resources in the current environment.
We continue to evaluate and underwrite proposed new store projects one at a time and over the past several months we have committed to only a small handful of new stores entering our new store pipeline.
Lead times in this arena are such that our March and July opening cycles in 2009 will look similar to historical patterns of growth but we will begin to taper off sharply in the Fall of 2009 and well into 2010.
While there isn't a lot of visibility into 2010 at the moment, a rough range of total new store possibilities would be framed by say five stores on the low end and perhaps 30 on the top end.
In total, our base capital investment plan for 2009 envisions investing just over $2 billion.
Alternatively we might invest as much as say $2.5 billion, if we were to see clear and measurable signs of improvement in the economy that led us to return to meaningful numbers of new stores in 2010 and beyond.
This leads directly to another of our great strengths in the current environment.
The combined impacts of this forecast of capital investment and the curtailment of open market share repurchase, means that we are likely to enjoy one of our strongest years ever in generation of free cash flow in 2009.
Specifically I expect Target to again generate more than $4 billion in cash from operations in 2009, which would provide ample cash from internal sources to fund our projected capital investments and pay dividends on our common stock and fund our $1.3 billion of debt maturing in 2009 and have cash remaining.
All without the need to access the term debt capital markets this year.
To be clear, we continue to have that access and might even use it to provide additional liquidity insurance or to engage in opportunistic refunding of some of our debt before it is due but it's not a necessary element of our plan in the near future.
Now, I'll turn to a similarly specific performance outlook for our two segments.
In our retail segment we continue to enjoy positive same store sales and continue to gain market share across most non-discretionary categories in our store.
In contrast, while we're also gaining a meaningful amount of market share in our more discretionary categories, our sales performance in these higher margin areas, continues to be much, much softer.
Overall, this is a recipe in the front half of 2009 for a continuation of mid-single digit declines in same store sales.
This sales and mix expectation will very likely lead to generation of EBITDA and EBIT in our retail segment below last year's profits for at least the next six months even in light of continued very strong expense performance.
In our credit card segment we're actually seeing some encouraging early stage measures of risk although it's clearly premature to plant a flag and declare victory.
Our writeoffs are likely to stabilize in the range of $300 million in each of the next two quarters.
Levels we anticipated in establishing the year end reserve I discussed a few minutes ago.
We do not currently anticipate the need to add any meaningful reserves in the foreseeable future especially in light of the high likelihood of modest decreases in our gross receivables.
Overall this means that we're highly likely to return to moderate rates of profitability in this segment in the next two quarters but not likely as strong as the profits we generated in the first two quarters of 2008.
Net-net, this is a recipe for EPS in the next two quarters well below last year's levels in line with our recent experience.
How soon we return to quarterly growth will be determined entirely by the question of when and to what degree we turn the corner in sales and to a lesser extent when and to what extent we begin to enjoy clear and measurable benefits of our risk management efforts in the credit card segment.
Ultimately we're positioned not just to survive, but to prosper in some very clear ways.
Compared to our position exactly five years ago, we have 457 or 37% more stores and 159 million or 17% fewer shares outstanding.
In short, ownership of a single share of our stock at that time was associated with about $45 of retail sales in our just ended 2003 fiscal year.
And our share price was in the range of $40 per share.
Today a share represents a form of ownership associated with about $84 in 2008 fiscal year retail sales.
And yet today we trade in only the high 20s.
Combined with our expense discipline and unwavering commitment to the brand dynamics that continue to resonate with our guests, these dynamics provide the platform at some point for a sharp increase in measured financial results per share and create the clear potential for an even sharper increase in the markets assessment of the value of a share of TGT.
Until then we will continue to thoughtfully navigate through these troubled waters.
Now, Kathee will share some of the key merchandise initiatives we are pursuing in the new fiscal year.
Kathee Tesija - EVP Merchandising
Thanks Doug.
As Gregg mentioned, current economic conditions have created a fundamental shift in shopping behavior as consumers seek ways to stretch their dollars and pull back on their purchases of discretionary items.
In this environment, Target is keenly focused on delivering a merchandise assortment and experience that meets our guests evolving expectation for price, quality, newness and convenience without compromising core elements of our brand.
We believe Target's record of innovation and our balanced Expect More.
Pay Less strategy, uniquely positions us to continue to capture meaningful market share growth in this climate.
To remain relevant to our guests and achieve our financial goals, we have focused our attention on initiatives that increase shopping frequency and help guests better understand the exceptional value and quality of every Target shopping trip.
For example, in our new and remodel stores we were allocating more shelf space to non-discretionary categories such as food, household, personal and baby and health care and beauty products.
And we're leveraging our marketing vehicles to drive awareness of this merchandise.
In our weekly circular, we're devoting more space to frequency driving categories and using themes to drive trips and basket size.
And we're leveraging receipt marketing and vendor funded programs.
But we know in today's economy that guests won't come to us for their everyday necessities if those necessities aren't priced right.
Our competitive shop process which has been a consistent element of our strategy for well over a decade ensures that we are priced within one to two percentage points of Wal-Mart on like or identical items within local markets.
However, guests perceptions do not reflect this reality.
As a result, we are intently focused on improving perception so guests understand that not only are we the right destination for all their needs, but we can meet those needs without compromising quality or the guest experience at prices that meet the competition.
To boldly and accurately convey our value message we have redesigned our circular to reduce the number of sub-featured items, allowing us to enlarge photos of featured items and present bold straightforward value headlines.
These changes allow us to make a stronger impact with key items and prices.
And we've increased single price point end caps so that they now represent approximately three-quarters of end caps in our stores.
We're merchandising great value much more aggressively with fewer, bigger items and new signing that presents a much stronger value statement.
We're also expanding our own brand presence because we know these brands, with their lower prices and national brand quality, deliver exceptional value to our guests.
They also provide a great opportunity to strengthen guest loyalty, generate incremental trips and increase sales and profitability.
This Spring we'll relaunch two of our own brands to more clearly communicate their value to our guests.
We've consolidated more than eight owned brands across multiple divisions to create a stronger presence for Circo, our exclusive brand for kids, across all merchandise categories.
This consolidation allows us to tell our guests a more complete brand story as they shop throughout the store.
In Target Home, we've take a similar approach by consolidating multiple sub brands, into a single brand, with quality enhancements and redesigned packaging that better calls out product features and benefits.
We are editing the assortment and reducing SKU count to allow for cleaner presentation and to more clearly communicate the strength of this brand to our guests.
And in grocery, Archer Farms our premium brand and Market Pantry, our value brand, continue to grow reaching a penetration of 20% at year end 2008.
A significant new milestone.
We believe that our commitment to developing and marketing these brands will lead to their continued growth in 2009.
And though we are focused on better communicating the pay less side of our brand promise, we are as committed as ever to the Expect More side of that equation.
We continue to deliver the newness, differentiated content and exceptional value that we believe are key to driving growth at Target.
Now more than ever we are giving our guests compelling reasons to shop our stores.
We will showcase nine designer partnerships in the first half of 2009 compared to eight in the first half of last year.
And have seen fabulous results from our first designer of the year, Orla Kiely.
The Irish born designer's exclusive home decor collection for Target features practical yet fanciful designs that are full of color, pattern and texture making the assortment both timeless and uplifting.
Next, we're really excited to kick off our first design collaboration with fashion icon Alexander McQueen and his edgy McQ for Target collection which launched with a pop up store during fashion week in New York.
We continue to partner with up and coming designers as well and will highlight two new eco-friendly lines during earth week in April.
Loomstate, a line for men and women by returning designer Rogan Gregory and partner Scott McKinley Haun and [NEO] an outdoor living collection.
Also in April, our limited time only program will feature Felix Rey and handbags and Miss Trish of Capri and Shoes.
And the bold and colorful prints of Tracy Feith will launch our next Go International line setting in May.
Feith has been on the fashion scene more than 25 years and has developed a brand that is known for its elegance and barefoot luxury that looks as good on the beach as the red carpet.
Feith designs are now sold in four independently owned stores on the east and west coast and a select few high end specialty boutiques cross the country.
We are confident that the actions we were taking to drive frequency, strengthen price perception and reinforce our reputation for high quality, well designed content are the right actions to address current business challenges and position Target for long term growth.
Now, Gregg will provide some final comments.
Gregg?
Gregg Steinhafel - President and CEO
Target is intently focused on driving profitable sales and honing our position as a one stop destination for all of our guests' wants and needs.
While we are experiencing challenges not seen before in our business, we believe we are in a unique position to capitalize on the opportunities and leverage our iconic brand, singular vision and talented team to transform Target in ways that will resonate with our guests well into the future.
We are as committed as we have ever been to sustain our competitive advantage and create substantial share holder value.
That concludes our prepared remarks, now Doug, Kathee and I will be happy to respond to your questions.
Operator
(Operator Instructions) Your first question comes from Deborah Weinswig with Citi.
Deborah Weinswig - Analyst
Good morning.
Gregg, you talked about investing in the food offering and I think you specifically said you would further enhance your assortment in dry, dairy, frozen and also adding perishables.
Can you help us think about how the stores will look compared to maybe what we saw at the analyst meeting back in October?
Gregg Steinhafel - President and CEO
Yes, I would -- by the middle of this year all of our -- or the majority of our single entry stores will have the same look and feel as you observed when you were in the downtown store last Fall.
So, we are -- we continue to be very pleased with the sales of that concept -- the look, the feel, the assortment.
We're still making some changes but that seems to continue to perform well enough to introduce that as a prototype element in the majority of new stores going forward.
Deborah Weinswig - Analyst
Great.
And then with regards to private label, I think Kathee had said that the current penetration of foods -- it was about 20%.
I know previously you'd given guidance for about 300 basis points increase per year -- 20% is obviously, pretty significant penetration, how should we think about that going forward?
Doug Scovanner - EVP & CFO
I think you can still plan on an increase in that 200 to 300 basis point range on a per year basis.
When -- you know -- a couple of years when we get into the upper 20s percent penetration, in all likelihood that will slowdown as we start to maybe top out a little bit more.
For the next couple of years we still believe that there is some reasonable opportunity to increase our penetration.
Couple hundred basis points per year.
Deborah Weinswig - Analyst
Okay, and then lastly, with regards to the consumer perception with regards to your pricing, you know, in the focus groups you've done, what is the consumer telling you with regards to what it's going to take in terms of narrowing the gap between reality and what they think in terms of your price with your largest competitor?
Gregg Steinhafel - President and CEO
Well, I mean, we've been testing a lot of different concepts.
And one of the key themes that has come through in our guest research is the fact that -- and what's resonating with them is the fact that they're surprised that our prices are as good as they are and as close to the competition as they are.
So, we're going to be playing on that aspect and playing on the fact that moms as the head of households are responsible for the family budgets.
Are more savvy.
And come to realize that Target is the place for both their wants and needs.
They will have a great experience and they will be surprised and delighted by the low prices that they find in our stores.
Now, how we execute that across the various mediums that we have will roll out over the next couple of months.
Bit I think you've seen some of our more recent campaigns in broadcast, for example, our renew day campaign plays on that.
Our essentials campaign, where we have a national brand item at a price plays on that as well and both of those campaigns have been very, very well received in the marketplace.
We're also trying to convey a savvy, smart approach in our circular messaging.
So, everything that we do, broadcast, in-store, circular, is meant to try and narrow that perception gap that exists today.
Deborah Weinswig - Analyst
Great.
Thanks so much and best of luck.
Gregg Steinhafel - President and CEO
Thank you.
Operator
Your next question comes from the line of Robbie Holmes with Bank of America Merrill Lynch.
Robbie Holmes - Analyst
Thank you, two -- two quick questions.
The first question is, I was hoping you could maybe comment on what you think the sales impact from the mark downs or inventory clearance that you did in the fourth quarter was?
Then as you look forward where do you think in terms of clearance levels or mark downs that -- or where we should be thinking mark downs could look like in the first half and what that impact is on same store sales.
And then second, the new store productivity levels looked, I think, low on my calculation for the fourth quarter.
Can you sort of comment on if there's an abnormal variance between how your new stores are performing versus what the same store sales in your existing store base would imply they should be doing?
Thanks.
Gregg Steinhafel - President and CEO
Yes, I will take part of this and Doug will take part of this.
The sales impact related to clearance in the fourth quarter and in particular December/January, and probably in the range of 50 to 100 basis points.
It's a little hard to quantify exactly but I think that's a pretty fair range.
As we enter 2009, our inventories are in an exceptionally good position.
So, unless there is a material change in the economic environment, we really don't expect to see rate -- gross margin rate deterioration due to mark down performance.
We will continue to have the impact of the mix pressures on our business but we we're in great position from an inventory standpoint.
As it relates to the new stores, just like the existing basis stores, our new stores are affected by the same macro-economic factors and are slightly softer than what we had expected them to open at.
But there isn't any meaningful change in how our new stores performed given the environment.
Doug Scovanner - EVP & CFO
And I would remind you that there is a huge amount of volatility in the mix of new stores that we opened and therefore even when everything is working as well as we would expect it to be, there is substantial volatility in the sales per-square-foot of the immature stores quarter to quarter.
Robbie Holmes - Analyst
Thanks, and just a quick follow-up.
So, the -- when you look at the fourth quarter do you think the inventory clearance though, drove traffic?
Or enhanced your sell through rates significantly so that as you move into a period where you're not doing that any longer, we might see more pressure on your same store sales?
Or is it -- should we be thinking of it differently?
Doug Scovanner - EVP & CFO
The way I would think of it, keying off of Gregg's comment, is that all else being equal it drove a half a point or a point of incremental comp store sales in the quarter and that is half a point to a point of missing sales, if you will, relative to trends.
It's the reason, among others, why I think that the right way to read our current business is give or take down mid-single digits in same store sales.
Robbie Holmes - Analyst
Terrific.
Thanks a lot.
Operator
Your next question comes from the line of Charles Grom with JP Morgan.
Charles Grom - Analyst
Thanks, good morning, just to follow up on that.
Alright, so the mix of -- from the mix impact to gross profit margins was that about 70 basis points in the fourth quarter, Doug?
Doug Scovanner - EVP & CFO
Mix impact was closer to 60 than 70.
Charles Grom - Analyst
And that's your expectation to stick with that over the next couple of quarters and into the back half?
Or would you expect that to improve given easier comparisons in the back half from a mix perspective?
Doug Scovanner - EVP & CFO
I think it's a little premature to be describing the back half of 2009 in that level of detail.
Certainly as we enter the front half of 2009, I think that's a good working figure.
Charles Grom - Analyst
Okay.
And then just -- the mark-down rate, you wouldn't expect to continue?
Doug Scovanner - EVP & CFO
The incremental mark-downs we don't expect to continue.
We exited with very clean inventories.
And today have inventories that appear to be well positioned in the aggregate relative to sales.
Gregg Steinhafel - President and CEO
Again, based on how precipitously our November and December sales dropped off from prior trend, we could not -- we didn't anticipate that kind of falloff.
And so, we had goods in the pipeline that were coming regardless of the sales environment.
We've been able to reset and get our Spring sales forecast in the higher risk seasonal discretionary categories established at a pretty consistent trend level.
So, we feel pretty good that we've got the sales and the receipts matched up appropriately as we look forward into 2009.
Doug Scovanner - EVP & CFO
I mean in the aggregate, our inventories, despite having 91 more stores, are 1% lower than at this same time last year and that's another indicator of why we feel comfortable with our inventory position.
Charles Grom - Analyst
That's great.
And then just moving down the P&L, Doug, your SG&A control, like you said, was very good.
How are you guys thinking about that line item in '09?
Do you think it's possible that dollars are down in an absolute basis?
Or could they maybe be flat?
Doug Scovanner - EVP & CFO
No, I don't think dollars will be down or flat.
I think that there were some unique factors that helped boost this in Q4 and I think that keying off of the comments I made earlier about our retail segment outlook for the front half of the year, if we do indeed deliver negative mid-single digits in same store sales clearly we would expect to see some meaningful SG&A rate deterioration and dollars would be up not down.
Charles Grom - Analyst
Okay, thanks very much.
Operator
Your next question comes from the line of Jeff Klinefelter with Piper Jaffray.
Jeff Klinefelter - Analyst
Yes, a question for Kathee.
In terms of your strategy for the discretionary side of the store, do you look at this in terms of a core customer response to the product versus your higher end or affluent customer and I would imagine that there is a dual strategy here looking at opening price points and value versus what you described earlier as your ongoing designer program.
You know, it seems that the trade down with that more affluent customer would start happening at some point or should have started happening.
Just wondering how you view that and your ability to go out and actually take more share -- more than your share of that marketplace given the weakness in the department store sector?
Kathee Tesija - EVP Merchandising
You know, Jeff, I think that our discretionary side appeals to all levels of affluence.
We have designers spread now across many different product categories throughout the store at many different price point levels.
And so I think there potentially could be some trade down into -- from higher end into Target but I also think that the value equation is very recognizable to our core guests and it gives them a reason to want to buy.
And they recognize the value.
So, I think it really pertains across the affluence.
Jeff Klinefelter - Analyst
Do you feel right now that your allocation across price points is appropriate for the given cycle for both apparel and home or where are you in that continuum of resetting it for the cycle?
Kathee Tesija - EVP Merchandising
I do think it's appropriate.
It's something that we are continually evaluating and adjusting.
So, you will always see that moving slightly to make sure that we have the right price points and the right percent within each category.
We're in the process of really evaluating all of our product categories and editing SKUs.
We want to make sure the value that we do have we clearly communicate to our guests in a well organized way that helps them really way find and grabs their attention.
And so, I think we will continue to adjust.
You will see SKUs goes down slightly in the coming year as you did last year.
And -- but I think we're pretty well positioned.
Jeff Klinefelter - Analyst
Okay one last thing in terms of sourcing your expectations for 2009 in terms of sourcing inflation, deflation or impact on gross margins year-over-year.
Kathee Tesija - EVP Merchandising
I think it's a little early to tell at this point what's going to happen in '09 with pricing.
As always, we will continue to negotiate vigorously with our suppliers to make sure we're getting great prices on all of our products and adjusting our retails accordingly as we go forward to make sure that we're competitive.
But hard to predict at this point.
Gregg Steinhafel - President and CEO
I would say that in total we've seen some stability and maybe some price softening in certain categories.
Clearly the environment that we were in last year where we had inflationary pressures broadly across the store has for the most part abated.
And while we haven't seen significant reductions we're not really seeing any increases and in some cases we're seeing some reductions.
So, we think that bodes well for the future.
But as Kathee said, we still haven't seen enough indication that prices are moving down in a wholesale basis.
Jeff Klinefelter - Analyst
Okay, thank you.
Operator
Your next question comes from the line of Robert Drbul with Barclays Capital.
Robert Drbul - Analyst
Hello, good morning.
Doug, can you give us an update on the -- I guess in October you gave us a couple of sensitivity analysis and the one that is most intriguing now is the 200 basis point increase in the charge off rate to $0.15 of EPS.
And I guess my question is around the thoughts then versus what you just did with the bad debt provision, does that sort of still hold for you guys?
And maybe could you give us an update in terms of how you see this playing out in '09?
Doug Scovanner - EVP & CFO
I'd be happy to.
Compared to 90 days ago our writeoffs in the fourth quarter in dollars were in line with our expectations.
What happened and you can almost trace this even though our guests don't live on Wall Street.
You can almost trace it to the weekend -- the weekend that Lehman failed and the Merrill Lynch Bank of America transaction was announced.
Sharp increases in risks leading to the clear -- leading to a clear projected increase in writeoffs in the front half of 2009 from our receivables base that existed at year end.
And so, even though the writeoffs weren't worse in the quarter than we expected, the risks clearly gathered steam and caused us to carefully assess the proper reserve to carry at year end.
Looking forward into 2009, I think our writeoffs are likely to stabilize Q1, Q2 each in the range of about $300 million.
One of the reasons that I'm speaking in dollars as opposed to rates is that you're beginning to see the turn in the portfolio from growth to what will likely evolve into declines in gross receivables.
And so, I think it's a crisper language to talk about the dollars of writeoffs as opposed to having the variability due to the denominator effect speaking in rate terms.
But, nonetheless, not trying to candy coat this.
In rate terms that is obviously a meaningful increase from today's rates yet I believe that those rates will clearly stabilize.
We're already seeing signs of stabilization in early stage delinquencies and that depending on how that evolves from here could end up having a beneficial impact in the back half of the year.
It's a bit premature to predict just how much or just what the timing would be.
But I feel very good that our year end reserve should accommodate the levels of anticipated writeoffs in the front half of the year and therefore I feel very good about the prospects of returning to modest profitability in this segment in each of the next two quarters and beyond.
Robert Drbul - Analyst
Okay, and then the other question that I have is when you look at the relationship with Chase on the credit business, are you close to a point where -- at what level do they get more assertive with control and we had talked about something like that when you initiated this relationship.
Are we far from that?
Or is that a concern at this point?
Doug Scovanner - EVP & CFO
When we organized that transaction, as you know, essentially provided the portfolio as sufficiently profitable on a form of cash accounting basis, our partner earns a full capped return and we earn all of the excess to the extent that there is any.
Throughout 2008 and specifically throughout the fourth quarter that return has been fully earned by JP Morgan Chase and we have continued to enjoy on a cash accounting basis those excess returns.
In contrast on an accrual accounting basis we just reported a segment pre-tax loss for the quarter.
But that is not -- that is disconnected from a timing standpoint quite substantially from the accounting with JP Morgan Chase.
More broadly on the relationship we are in a sharing mode where it's in their best interest and in our best interests classic mutual alignment, to ensure that our risk management techniques, our new account underwriting standards and our existing account line management practices and especially our existing account delinquent collection practices, are -- it's in our mutual best interest to ensure that we are as finely tuned in that equation as we can possibly be and I remain quite delighted with the progress of that relationship.
Robert Drbul - Analyst
Thank you very much.
Good luck.
Operator
Your next question comes from the line of Adrianne Shapira with Goldman Sachs.
Adrianne Shapira - Analyst
Thank you.
My question related to the deceleration of the square footage growth.
I mean the 5 to 30 that you had alluded to in terms of Fall of '09 and 2010, clearly response to the current environment, but help us think about is that perhaps a new run rate, how should we be thinking about store openings going forward?
Doug Scovanner - EVP & CFO
Well, it wasn't just an allusion, I specifically said that our range of new store openings in 2010 could be as low as about five stores could be as high as about 30 stores, very unlikely to be outside that range by any meaningful amount.
I think it all depends how soon and to what extend we are able to return to a profit formula that makes it a very interesting proposition to invest more aggressively in new store openings.
So, it's entirely possible in 2011 that we could open 60, 70, 80 stores.
It's entirely possible that we could open five stores, depends where this economy goes.
Adrianne Shapira - Analyst
Okay.
And then just following on that perhaps an update on the CapEx, 2009 CapEx assumptions and what a five store opening in 2010 or a 30 store opening in 2010 would drive -- what sort of CapEx level that would imply.
Doug Scovanner - EVP & CFO
To re-iterate our base plan is to invest a little over $2 billion in 2009.
And in the event that we hit the high end of the 2010 store opening forecast, our 2009 CapEx could range up to $2.5 billion.
But at the moment we are operating at the lower end of that and not the higher end of that range.
Adrianne Shapira - Analyst
Okay and then just,-- Doug, you mentioned first half EBIT lower in first half of '09 with declines comparable to what we saw in the fourth quarter.
I know you're not giving explicit '09 guidance but in the past you've commented on your comfort level with consensus.
Perhaps you could share that with us today that it's the current consensus of 256, your thoughts on that.
Doug Scovanner - EVP & CFO
Well, clearly in the front half of 2009 the consensus is higher than the description that we've laid out for our business.
In the back half of 2009, it's a little less clear.
Obviously we would not expect by the time the fourth quarter rolls around to either repeat the two big drivers on the down side of the performance in the quarter just ended.
We certainly do not expect to repeat the mark-down experience of Q4 '08 and I certainly do not expect to repeat the credit segment loss.
So, I think looking forward we have a couple of very challenging quarters.
Last year's performance, Q1, Q2, relative to what we saw in the back half of the year looks like the good ol' days.
It didn't feel that way at the time.
But cycling against it, it certainly feels that way.
Looking into the back half, to the extent that we are able to grow earnings in any quarter, certainly Q4 looks like the one to count on.
Adrianne Shapira - Analyst
Thank you.
Operator
Your next question comes from the line of Dan Binder with Jefferies.
Dan Binder - Analyst
Hello, good morning.
Just a couple of questions for you on the credit side.
You mentioned that you were seeing encouraging early stage measures of risk and I think you cited specifically the early stage delinquencies.
Is that what you're seeing in February?
Because I guess from looking at the two month delinquencies in the January filing looked like they were still moving higher.
And then secondly with regards to your comment about not anticipating a need for additional meaningful reserves were you referring specifically to meaningful reserves in excess of writeoffs or meaningful reserves period?
Doug Scovanner - EVP & CFO
Well, in the first question, of course our monthly securitization filings are filed in the month following the activity.
And so, the filing just made was with respect to January activity.
And in January delinquencies were still sequentially on the move and you'll see delinquencies on the move in February as well.
It's the early stage that is showing signs of -- more than showing signs that is stabilizing and improving and so you'll see that stabilized in the first layers of reported delinquencies in our February, March, April filings filed March, April, May.
Again, there's a lag effect in when you see that.
Separately, with respect to my reserve comment, we just added hugely to the reserve in excess of writeoffs in Q4.
What I intended to convey was that in Q1, I would expect that our expense running through the P&L, will roughly approximate the $300 million in writeoffs that we expect to report during the quarter.
And therefore, I do not expect the reserve to change much plus or minus in Q1.
Dan Binder - Analyst
Okay, that's helpful.
And then with regard to -- and I realize it may be difficult to predict the full year.
But your intentions in terms of receivables growth roughly for the full year, do you think it'll be roughly in line with sales or below sales growth?
Doug Scovanner - EVP & CFO
No, I tried to convey earlier in my remarks that we very specifically expect receivables to decline in 2009.
We have taken some very tough love steps with this portfolio and that has significantly curtailed the year-over-year growth sequentially as we moved throughout 2008.
You're going to see the portfolio give or take in line with prior year levels in Q1 '09.
And it is highly likely that Q2, Q3, Q4 '09 we will have a lower amount of gross receivables on the books than we had Q2, Q3, Q4 '08 with the gap likely widening as the year progresses.
Dan Binder - Analyst
Okay.
So, should we be thinking sort of sales rate less -- what, 500 basis points?
Is that a good starting point?
Doug Scovanner - EVP & CFO
I think that the dynamic is a lot more driven by factors other than sales.
The dynamic in this portfolio, is a lot more driven by the significant decline in charge activity relative to receivables offset to an extent by a more modest change in rates of payment.
But to try to put a gauge on that certainly by the end of the year you could see this portfolio year-over-year decline in the $0.5 billion to the $1 billion range in gross receivables; we'll be able to provide more clarity on that obviously as the year progresses.
But from today's vantage point that would be the likely range of gross receivables balances year end '09 versus year end '08.
Down $500 million to $1 billion.
Dan Binder - Analyst
And then finally if things play out as you expect or hope for the first half of the year on credit, would you expect that in the back half you could see reserves below writeoffs?
Doug Scovanner - EVP & CFO
Certainly that will occur at some point in the future.
It could occur as early as the back half of 2009.
I think it's a bit premature to lay that out as a forecast.
Dan Binder - Analyst
Thanks.
Operator
Your next question comes from the line of Gregory Melich with Morgan Stanley.
Gregory Melich - Analyst
Thanks I had two questions.
One is if you think about the SG&A dollars, Doug, you've done a great job on that but it sounds like it's going to grow a bit this year.
How should we think about that?
Is it still going to grow less than square footage growth or is something else in there we need to be watching?
I had a follow-up on the comps.
Doug Scovanner - EVP & CFO
I think that SG&A is likely to grow at or slightly above square footage growth.
But not by a country mile.
And the tendency will be to grow faster than square footage not slower.
Gregory Melich - Analyst
And what changes this year that drives that?
Is there inflationary costs or -- ?
Doug Scovanner - EVP & CFO
Well, we obviously have inflation every year and a lot of costs.
This year we've done great job overwhelming those inflationary pressures.
Couple of things unique to 2008 that were beneficial to SG&A in '08.
That are not likely or at least hopefully in one case won't recur.
Clearly there was a -- shortfall is the kind word to use here in incentive compensation.
We have a set of pay for performance plans and the performance wasn't there and therefore we didn't accrue the pay.
I would hope that 2009, speaking as a participant and a shareholder, generates a P&L with more incentive pay in it.
Separately we did enjoy the benefits in 2008 of some favorability in older layers of our workers' compensation accruals that could recur in 2009.
But that's actually created a bit of a benefit in each of the last two years -- was not a big issue year-over-year, 08' versus '07, but I would not expect that one to recur in '09 as well.
And between the two of those, that will clearly put some pressure on SG&A assuming performance is there.
Otherwise only the workers' compensation issue will flow through.
Gregory Melich - Analyst
Great and then on -- you talk about mid-single digit negative comps in the first half.
Kathee and Gregg, could you put that into context?
Is that what you're planning the buy for and should we assume that the mix is the same where food and consumables are still maybe up a little bit but everything else is down 8% to 10%?
Or what sort of -- what are you planning for in a buy I guess is the question?
Gregg Steinhafel - President and CEO
Yes, I would describe the negative mid-single digit comp decrease with a very wide range of outcomes in our various business units.
In our food and health care businesses, they continue to perform very, very well.
And that range would be in the upper mid-single digit comps and in some cases in the upper double digit comp range.
On the highly discretionary side in home and apparel and in some cases maybe our lawn and patio business, we're looking at mid-double digit comp decreases.
So, the range of businesses would fall in between those kinds of parameters.
And that's how we have purchased for the Spring season.
We are very conservative in apparel home and seasonal categories where there is significant mark-down risk.
And so, those businesses are on average high single-digit or low-double digit comp decreases.
And the majority of our non-discretionary categories are very short cycles.
So, we can get back into those very quickly and there's no reason for us not to do -- not to plan that business anything other than optimistically because we want to be in stock 100% of the time and not miss a sale in food, commodities, and health and beauty and that's pretty much how we're planning it.
Gregory Melich - Analyst
Great, thanks a lot.
Operator
Your next question comes from the line of Uta Werner with Sanford Bernstein.
Uta Werner - Analyst
Good morning.
I wanted to follow up on the question related to the JP Morgan relationship.
And as far as I recall, there was the formal trigger point at which they will get less interest and would have formally the right to help with the management of the credit card.
Could we just see, how far we actually are?
I know we kind of got close to -- near the answer on this.
But I wonder if we can get a little bit closer on specifying how far away we are from that trigger point.
And the second question I get asked by clients a lot which is if the JP Morgan relationship could be interpreted as a non-recourse debt financing, would we -- would you consider walking away from the receivables and the debt and if not, why not?
Doug Scovanner - EVP & CFO
Well, I think the answer to the second question lies in the answer to the first question.
This portfolio, on a cash basis is returning hundreds of basis higher than the point at which JP Morgan Chase's return is capped.
You may recall that there are a couple of levels of performance above that at which -- at a first layer there are some preauthorized account underwriting and in risk management controls that are triggered.
And at a level in between that first trigger and the point at which their capped return is no longer earned, a degree of control changes hands in terms of risk management underwriting.
But we're not near either -- or any of those.
We are hundreds of basis points higher than the point at which JP Morgan and Target would no longer earn pro rata of the capped return defined in the transaction.
And therefore, it's at the moment a rather moot point as to what might happen if some disaster that's not even close were to occur.
Uta Werner - Analyst
Okay, thank you.
I wonder if you could comment a little bit on the IT investments that you mentioned earlier in your remarks?
Doug Scovanner - EVP & CFO
You have to be a bit more specific about IT investments.
Uta Werner - Analyst
I think you mentioned three areas in which you were investing.
One was pharmacy, one was compliance and I didn't catch the third.
Doug Scovanner - EVP & CFO
Those were actually Gregg's comments.
So, I'll have Gregg clarify.
Gregg Steinhafel - President and CEO
Pharmacy, compliance, food.
We're also looking at our entire infrastructure from a financial and a unit basis.
And are in the beginning stages of an entire transformation of both of those systems.
And so, we have some very important strategic IT initiatives that are underway.
And we remain committed to those.
Uta Werner - Analyst
Okay perfect.
Anything in particular that you could share with us or do we need to keep it at that?
Gregg Steinhafel - President and CEO
Well, I think that's sufficient for today.
If you want more detail on that, Doug or Susan or John will be available to give you whatever level of detail you'd be interested in going through on any one of those IT projects.
Uta Werner - Analyst
Perfect, and finally I wonder if you could comment on the on-line performance?
Thank you.
Gregg Steinhafel - President and CEO
Yes, the on-line performance was difficult for us in the fourth quarter.
We had been experiencing very strong double digit increases and just like the retail side of the business when the world turned in September/October, we saw a pretty precipitous decline on the on-line business as well.
That has somewhat strengthened as we've got into 2009.
So, we're expecting modest growth in that business right now.
And clearly not as fast a growth as what we anticipated six or nine months ago but better than it was in the early stages of fourth quarter.
We have time for one more question.
Operator
Your final question comes from the line of Joe Feldman with Telsey Advisory.
Joe Feldman - Analyst
Great.
Thanks guys.
Quick question on the credit.
Is there a certain spread that you try to maintain between the allowance for bad debt from the credit plus the charge off rate?
Because, it seems like this past quarter -- and I understand what you'd said Doug, about the -- why you had accelerated the increase.
But it just seems a bit more disproportionate to where the charge-off rate has been trending as of the fast few months.
Doug Scovanner - EVP & CFO
That is not going to be a stable relationship quarter by quarter.
Because we carefully manage the assessment of the risks inherent in the portfolio in every quarter and diligently try to estimate the future writeoffs of the current receivables.
And at quarter end, that happened to be just over $1 billion.
Our future estimate of writeoffs of the existing $9 billion plus in receivables is a little in excess of $1 billion.
That is separated from a forecast of future writeoffs because there will be some writeoffs in '09 of receivables that haven't yet been created.
We'll writeoff some receivables in the back half of '09 based on loans made in the front half of '09.
So, of course it would be inappropriate to have that kind of allowance on our books at this point.
So, the -- net/net, the allowance that we have at the end of the year would correspond to a write-off rate, all else being equal, somewhere in the low to mid-teens during 2009.
Joe Feldman - Analyst
Okay that's helpful.
Thanks.
Gregg Steinhafel - President and CEO
That concludes Target's fourth quarter and year end conference call, thank you all for your participation.
Operator
Thank you for joining Target Corporation's fourth quarter 2008 earnings release conference call.
You may now disconnect.