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Operator
Hello, ladies and gentlemen. Thank you for joining Atlassian earnings conference call for the fourth quarter of FY16. As a reminder, this conference call is being recorded and will be available for replay from the Investor Relations section of Atlassian's website following this call.
(Operator Instructions)
I will now turn the call over to Ian Lee, Atlassian's Head of Investor Relations.
- Head of IR
Good afternoon, and welcome to Atlassian's fourth-quarter FY16 earnings conference call.
On the call today we have: Atlassian's Co-founders and CEOs Scott Farquhar and Mike Cannon-Brookes; our Chief Financial Officer, Murray Demo; and our President, Jay Simons. Scott, Murray, and Jay are in San Francisco, while Mike's calling in from Sydney today. Scott and Mike will begin by recapping some of the highlights from the fourth-quarter and full FY16. Murray will then cover Atlassian's financial results for the fourth quarter and full FY16, and provide our financial targets for the first-quarter and full-year FY17.
Following our prepared remarks, we will have a brief question-and-answer session. Jay will be joining for Q&A. The press release with our results for the fourth quarter and full FY16 was issued earlier today and is posted on our Investor Relations website at investors.Atlassian.com. There is also an accompanying presentation and data sheet available on our IR website.
Statements made on this call include forward-looking statements. Forward-looking statements involve known and unknown risks, certainties, and other factors that may cause other than actual results, performance, or achievements to be materially different from any future results performance or achievements expressed or implied by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made.
In addition, during today's call we will discuss non-IFRS financial measures. These non-IFRS financial measures are in addition to and not as a substitute for or superior to measures of financial performance prepared in accordance with IFRS. There are number of limitations related to the use of these non-IFRS financial measures versus the nearest IFRS equivalents, for example, other companies may calculate non-IFRS financial measures differently or may use other measures evaluate the performance, all of which could reduce the usefulness of our non-IFRS financial measures as tools for comparison.
A reconciliation between IFRS and non-IFRS financial measures is available in our earnings release and in our updated investor data sheet on the Investor Relations section of Atlassian's website. Further mentioned information on these and other factors that could affect the Company's financial results is included in the filings we make with the securities and exchange commission from time to time. Including the section titled Risk Factors in the Company's Form F-1 previously filed with the SEC in connection with our IPO, and Form 6-K report that was filed on May 12, 2016.
I will now turn the call over to Scott.
- Co-founder & CEO
Good afternoon our. Fourth quarter was another strong quarter, and I'm proud of both our results and the groundwork we laid for the future. For the fourth quarter of FY16, we achieved revenue growth of 39% year over year, non-IFRS operating margin of 12.2%, and over $17 million of free cash flow. When we look back to FY16, we grew to over $450 million of revenue, expanded to more than 60,000 customers, and generated over $95 million of free cash flow.
FY16 was also the year in which made the transition to a public company. While the IPO that [was established] this year was an important milestone, and it's very early one on our mission to unleash the potential in every team. We really appreciate the support from our customers, employees, ecosystem partners, and the many investors and analysts we have met over the past few years, and to everyone who is listening in today.
Our products provide the fundamental building blocks of great teamwork. Specifically shared projects, content, and communications. We believe we are the only Company to combine these essential capabilities. Focus purely on teams into an integrated collection of products. Our goal is to do for team productivity what Microsoft Office has done for personal productivity.
That is a huge goal and remains an enormous opportunity. There are close to 900 million knowledge workers globally, and the most important aspect of productivity is how well they all work together. Successful teamwork is hard, and many knowledge workers today are still stuck with tools from the past decades or inefficiently cobbled together email and desktop tools for word processing and spreadsheets. Atlassian provides a better way.
Moving teams to a shared online system of collaborative projects, content, and communications is as significant to their productivity as the shift from fax machines to email. Atlassian helps answer the questions that have plagued teams for generations. What's the status of this project? Where is the latest version of this document? Who changed it and why? Where can I find information about X? Teams are the most innovative companies, from Tesla to Tullio to Warby Parker have moved work from their inboxes to Atlassian. And these teams rely on Atlassian, and we plan to reach all teams.
Our early focus on software teams helped shape our products to support some of the most complex teamwork in any organization. And simultaneously provided an important beachhead to expand from. We took an important step forward with our JIRA product family in October 2015, with the launch of JIRA 7, which introduced three purposely built versions of JIRA, to serve the specific needs of software teams with: JIRA Software; IT and service teams and JIRA Service Desk; and general business teams with JIRA [call]. This release was significant as it both increased our expansion opportunities within existing customers, and created new [an] opportunities for IT and business teams. Subsequent to this release we've seen strong growth across the JIRA family, and strong expansion within existing customers.
JIRA Service Desk is worth highlighting here. It's the fastest growing product in our history with more than 17,000 organizations using it actively, and now lands new customers through IT. Pretty remarkable for a product in its infancy. To add even more value to software development and IT teams, we recently completed the acquisition of StatusPage, a fast-growing leader in the status and Internet communications space. In a world where service companies must run their products 24/7, StatusPage lets these companies easily communicate the status of their services, much like single bars communicate status on a cell phone.
In a cloud-centric world where every company is a service company, providing this information to customers is critical. We expect StatusPage to be an immediate complement JIRA's Service Desk. Teams managing IT operations can use StatusPage to save time and money by significantly reducing repetitive emails and phone calls when the service goes down or providing a better customer experience.
Another highlight of the quarter was the momentum we continued to demonstrate with our developer ecosystem, where we saw two significant milestones. First, our marketplace, which provides add on for our core products, crossed a milestone with over $150 million of cumulative sales. We also hosted our fifth annual developer event, Atlas Camp, in Barcelona where we hosted a record 500 developers from more than 40 countries. All united around extending and building on Atlassian's products.
We also used the event to launch the beta of Bitbucket Pipelines, which combines a continuous delivery service with the cloud version of Bitbucket. Software developers can now build, test, and deploy code all within BitBucket instead of having to switch between various tools to manage these tasks. This is relevant both to our ecosystem developers and to our customers developers, and the beta saw a tremendous interest with more then 18,000 sign-ups within the first month after lunch.
BitBucket continues to be the code management platform adopted by professional development teams. In July, Bitbucket Cloud reached a significant milestone, it now supports more than 5 million developers, and 900,000 teams across the world. These achievements underscore the powerful reach that Atlassian has with software teams.
Alongside our strong business results for this quarter and financial-year 2016, I'm also very proud of the social impact Atlassian continues to make through the Atlassian Foundation, and our leadership of the Pledger 1% program. In June we launched a new $1 million initiative to help expand access to technical education encoding, and to support underrepresented minorities in technology. We've established partnership with Coursera, Code Academy, Code 2040, and Women's Recode, to help expose technology to communities that have traditionally been less likely to pursue a career in our industry, whilst also introducing many new groups to Atlassian.
I'll now hand the call over to Mike, who will cover additional highlights from the fourth quarter.
- Co-founder & CEO
As Scott mentioned, we had a strong quarter of revenue growth and positive free cash flow. We also added more than 3,500 net-new customers during the fourth quarter of FY16, bringing our total customer base to 60,950 in over 170 countries. During the last year, we added more than 12,300 net-new customers in total. Similar to prior quarters, about three-quarters of the new customers we added during the quarter, were in the cloud. As a reminder, our definition of a customer is an organization that has at least one active and paid license or subscription, for which they pay more than $10 per month.
During the fourth quarter we continue to add thousands of customers, across industries and geographies. A few of our 3,500 new customers that highlight the breadth of our customer base are: IMS Health; Esurance; [Desso]; online payments company Stripe; the Puerto Rico Electric Power Authority; Career and Technology company, Kcal Bank; and financial institution, Meriwest Credit Union.
We're also serving a growing number of large enterprise customers. Our data center product family provides the scalability, reliability, security and peace of mind that the largest enterprises demand, and has helped us grow our presence in large accounts. Today, we count over 290 of the Fortune 500 as customers, as of the end of FY16. Additionally, we had more than 1,200 customers spending over $50,000 with us annually at the end of FY16, up significantly from 865 at the end of FY15. We've continued to achieve this customer growth with a go-to-market model that is built around an online highly automated distribution platform, that does not rely on a fleet of quota-carrying salespeople.
Our low-touch model enables us to deliver our products at prices that appeal to a wide audience. This translates into our long-term objective, of serving not only customers in the Fortune 500, but across the entire Fortune 500,000.
Let me shift gears a little, and provide a few customer examples that show the power of Atlassian, and how we're helping different kinds of teams across enterprises. We continue to see strong adoption within our traditional beachhead of software teams, combined with rapid expansion to IT teams, and broader business teams.
I'll start with cloud communications company, Twilio, which recently completed its IPO. In the past three years, Twilio has grown from about 170 employees and 10 engineering teams, to more than 500 employees and more than 50 engineering teams worldwide. As it has tripled in size, the company needed the right tools to scale their business in a cohesive, efficient way. Twilio has leverage the flexibility of Atlassian's products to automate and streamline their work.
JIRA and Confluence are used to manage processes and communication across the organization, the JIRA family is used extensively by the engineering team to build and manage projects. The engineering team tailors JIRA's software to its specific needs, whilst also using plug-ins from the Atlassian marketplace to shave days off their software development cycle.
Confluence is also used as a single source of truth for Twilio's distributed engineering teams, to find information, plans, workflows and processes across their international offices. But Atlassian is not just for the engineering team at Twilio. Business teams including HR, operations, finance and marketing are using Confluence as their information hub, and JIRA as their ticketing system. Whether it's onboarding a new employee, managing a travel request, or running a budget review, Twilio's teams are taking advantage of Atlassian's powerful family of products.
At a large financial software and media company in New York, we've seen amazing expansion over the past few years. The customer originally adopted Confluence in 2008, spending about $8,000 initially. They've added many of our other products, and many more users over the years, and today spend more than $0.5 million annually. As our tools are flexible and can be applied to nearly any business process, this customer's found a creative use for JIRA Service Desk. It employs hundreds of data analysts, aggregating and publishing financial and news data, through a subscription service they provide to their customers.
Automated web crawlers and bots scan the web for relevant news and events, and automatically create JIRA Service Desk tickets assigned to their analysts to verify, fact check, and then publish into their systems. This makes Atlassian core to one of their central business processes.
Another of our customers, one of the world's largest financial institutions started with us in 2005, by purchasing a single JIRA license, spending $2,400 in their first year as a customer. Since then, has adopted most of our products, including Bitbucket, HipChat, Bamboo, JIRA call, JIRA Software and JIRA Service Desk. Usage of Atlassian products has spread rapidly across their organization. The customer recently deployed the data center version of Bitbucket, in order to scale from 9,000 engineers to an expected 14,000 engineers by the end of this calendar year.
Confluence is used by over 50,000 users across their company, with one of its largest divisions running an instance that has more than 1 million pages. With regard to JIRA, the company has created over 3 million issues since adopting it, with usage of the JIRA family extending well beyond their development or IT teams. The customer's digital teams use JIRA Software to stage and track news to be published on various marketing channels.
Additionally, the company's HR team has its own dedicated instance of JIRA Service Desk to manage and track human capital issues and tasks. Overall, in FY16, this customer spent more than $1.5 million annually on our products and services. This is a prime example of how our products land within a team, and then spread virally over a decade across an entire organization, to many types of teams and across many disparate use cases.
These are just a few of the many thousands of customer stories that illustrate how Atlassian becomes central to the daily activities of many kinds of teams. Our low-touch distribution model enables us to not only add large volumes of new customers, but also drive meaningful expansion within existing customers over time.
When we look back at FY16, we can be proud of the continued evolution of our products, the growth of our customer base, and another step in the growth of the organization. We've achieved a lot of over the past year, but there's still much to do, as we move forward in our goal of unleashing the potential of all teams across the Fortune 500,000.
In FY17, to take the next step towards this goal, you can expect us to continue our focus on building great products that become an indispensable part of how teams work together. None of our achievements in 2016 would have been possible, without the commitment and efforts of more than 1,700 Atlassians that I'm proud to call colleagues. Scott and I will like to thank them, as well as the entire Atlassian ecosystem for their passion and commitment to shaping the future of how teams work.
With that, I'll turn the call over to Murray.
- CFO
Thanks, Mike, and good afternoon. I'll cover Atlassian's financial performance for the fourth quarter and full-year FY16, and our financial targets for the first quarter and full year of FY17.
I'll begin with our financials for the fourth quarter of 2016. Total revenue for the fiscal fourth quarter was $127.6 million, up 39% year over year. As we discussed over the past fiscal year, our revenue over the past few years has benefited from some pricing optimizations to JIRA and Confluence that we initiated in calendar year 2012. Approximately 8 of the 39 percentage points of the revenue growth in the fourth quarter of FY16, were attributable to these pricing optimizations.
Turning to revenue by line item, I'll provide a brief overview of each. First, subscription revenue primarily relates to fees earned from sales of our cloud products. A small portion of this revenue also relates to sales of our data center projects, which are server products sold to our largest enterprise customers on a subscription basis. We recognize subscription revenue ratably over the term of the contract. For the quarter, subscription revenue was $43.6 million, up 68% year over year. The growth in subscription revenue reflects more of our customers choosing the cloud, as well as strong growth in enterprise data center offerings during the quarter.
Second, maintenance revenue represents fees earned from providing customer updates, upgrades and technical product support for our perpetual license products. Maintenance revenue is recognized ratably over the support period, which is typically 12 months. For the quarter, maintenance revenue was $58.8 million, up 28% year over year. Maintenance revenue has been the primary beneficiary of the prior pricing optimizations to JIRA and Confluence.
Third, license revenue is related to fees earned from the sale of perpetual licenses for our server or behind-the-firewall products, and is recognized at the time of sale. For the fourth quarter of FY16, license revenue was $17.9 million, up 17% year over year. While the majority of our revenue today is from the sales and maintenance of server products, we are experiencing a transition to cloud, as more customers choose that deployment option. Consequently, our license revenue growth rate this quarter is reflective of this transition.
And finally, other revenue includes our portion of the fees received for sales of third-party add-ons and extensions in the Atlassian marketplace, and for training services. For the quarter, other revenue was $7.3 million, up 59% year over year.
I'll next spend a few minutes reviewing our margins, operating expenses, and our results of operations. Unless otherwise noted, all references to our expenses and operating results are on a non-IFRS basis, and are reconciled to our IFRS results within the tables posted in our earnings press release, and on our Investor Relations website. All comparisons listed here, are with the fourth quarter of FY15, unless otherwise noted.
Gross margin in the fourth quarter of FY16 was 86.2%, consistent with our gross margin in the fourth quarter of 2015. Fourth-quarter operating expenses were $94.4 million, up 39% from $67.8 million last year. Looking at operating expenses, R&D expense for the fourth quarter was $48.3 million or 37.8% of revenue, compared with $36.7 million or 40% of revenue last year.
Marketing and sales expense was $27.6 million or 21.6% of revenue, compared with $17.2 million or 18.8% of revenue last year. Marketing expenses were higher in the quarter, as we invested in additional advertising and sponsorship activities. G&A expense was $18.5 million or 14.5% of revenue, compared with $13.9 million or 15.1% last year.
Total employee headcount was 1,760 at the end of the fourth quarter. Headcount growth was across all expense categories, with the majority in R&D.
Fourth-quarter operating income was $15.6 million or 12.2% of revenue, compared to $11.3 million or 12.3% of revenue last year. Net income in the fourth quarter was $16.9 million or $0.07 per diluted share, compared with $10.7 million or $0.07 per diluted share last year.
Moving over to the balance sheet, Atlassian finished the quarter with $743.1 million in cash, cash equivalents, and short-term investments. Free cash flow for the quarter of FY16 was $17.6 million, comprised of cash flow from operations of $35 million, less capital expenditures of $17.4 million. Free cash flow margin defined as a free cash flow as a percentage of revenue was 13.8% for the fourth quarter.
Moving over to our full-year FY16 results, total revenue was $457.1 million, up 43% year over year. Approximately 11 of the 43 percentage points of revenue growth for FY16 were attributable to our prior pricing optimizations.
FY16 gross margin was 86.2%, compared to 86.3% in FY15 FY16 operating margin was 16.9%, compared to 15.6% in FY15
For FY16, net income was $71.3 million or $0.35 per diluted share, compared with $45.5 million or $0.28 per diluted share in FY15 Free cash flow in FY16 was $95.3 million or 20.9% of revenue, compared with $65.5 million or 20.5% of revenue in FY15
Now I'll provide our financial targets for the fiscal first quarter and full-year FY17. For the first quarter of FY17, our financial targets are as follows. For total revenue, we expect a range of approximately $132 million to $134 million, or approximate annual revenue growth of 30% to 32%. The revenue target for the first quarter of FY17, includes the last full quarter of non-ongoing prior-pricing optimization benefits, partially offset by expected lower revenue due to summer seasonality.
For gross margin, we expect approximately 81% on an IFRS basis, and approximately 84% on a non-IFRS basis. For operating margin, we expect approximately minus 10% on an IFRS basis, and approximately 14% on a non-IFRS basis.
For share count, we expect the weighted average share count to be in the range of 232 million to 234 million shares on a fully-diluted basis. For net income per diluted share, we expect approximately minus $0.04 on an IFRS basis, and approximately $0.07 on a non-IFRS basis.
For the full year of FY17, our financial targets are as follows. For total revenue, we expect a range of approximately $592 million to $602 million, or approximately annual revenue growth of 30% to 32%. For gross margin, we expect approximately 81% on an IFRS basis, and approximately 84% on a non-IFRS basis. The gross margin is targeted to be lower than FY16, as we expect to incur accelerated depreciation expense, as part of our transition from our internal data centers to third-party cloud providers during the year.
For operating margin, we expect approximately minus 10% on an IFRS basis, and approximately 15% on a non-IFRS basis. For share count, we expect the weighted average share count to be in the range of 234 million to 236 million shares on fully-diluted basis.
For net income per diluted share for FY17, we expect approximately minus $0.18 to minus $0.16 on an IFRS basis, and approximately $0.32 to $0.34 on a non-IFRS basis. For free cash flow, we expect a range of $145 million to $155 million. Included in the free cash flow target, we are assuming a target of approximately $15 million of capital expenditures in FY17. This is lower than our approximately $34 million of capital expenditures in FY16. We have re-assessed our capital expenditures for FY17, and now expect lower investment in facilities, and also expect to shift more of our data-center infrastructure to third-party cloud providers.
With regard to our financial targets, we do not expect our acquisition of StatusPage will have a material financial impact on our financial results in FY17. Any impact from StatusPage is included in our financial targets.
Also in FY17, we will begin to hedge a portion of our expenses denominated in Australian dollars. This will reduce the foreign-exchange risk we are exposed to, in the normal course of our business. As a reminder, we bill in US dollars, so our revenue is not materially affected by foreign currency movements.
One final note to finish. Starting next quarter, we will shift to a new earnings call format. We will publish our prepared remarks, recapping the business and financial highlights of the quarter, as well as our financial targets prior to our earnings conference call. We will then spend the majority of the earnings call answering Q&A, which we believe is more valuable to our investors and analysts.
And with that, I will turn the call back to the operator for Q&A.
Operator
(Operator Instructions)
Bhavan Suri, William Blair.
- Analyst
Thank you for taking my question and appreciate the time. Nice job there. Murray, you didn't provide a lot of color there on the gross margins front. You talk about moving third-party cloud providers. Just some color on sort of is that why the gross margins coming down or is it just because the cloud business is growing so fast. Let's start with that before we get into demand
- CFO
Yes, Bhavan, in terms of the gross margin being a little bit lower in 2017 in terms of our target to 2016, it's related to depreciation expense on our internal data center equipment. It's not related precise per to -- precisely to going to third-party providers ; it's more on our internal data center depreciation expense.
- Analyst
Great and then one quick follow-up, just on product. Obviously, just great set of numbers there, but something you guys have commented in the past was that most of the products are growing about the same rate. And then clearly, it feels like JIRA Service Desk is growing much, much faster.
I'd love to just get a little more color in terms of the scale of that business and who you're winning against? Or what is that look like from a size and growth perspective relative to JIRA bucket obviously complements HipChat?
- President
Yes hey Bhavan. This is Jay, we did see good growth across products. As we mentioned in the call, we highlighted JIRA Service Desk, which is still a relatively young product. I think we're proud of the 17,000 organizations it's collected in its infancy. With that particular product, we do see some competition around the traditional IT service desk use case, but a lot of the growth comes from greenfield collaborative service applications that we're seeing across the organizations in the business teams. We're typically replacing Excel spreadsheets and a whole bunch of clunky email.
- Analyst
Great, guys. I'll take it from there a bit. I'll jump back in queue but thank you for the color.
- Co-founder & CEO
Thank you.
Operator
Michael Turits, Raymond James.
- Analyst
Hey, guys. Thanks very much. Two questions. First of all, just back on the margin side, is it -- anything else you can tell us about expenditures in the investments? I haven't worked through all the numbers but is there anything higher on OpEx investments that you expected in terms of the guide for the FY17 margin? And then I have a follow-up question about go-to-market.
- CFO
Yes, we continue -- Michael, we continue to invest in, obviously, R&D. It's the lifeblood of our Company. For a product company, we will continue to invest there, and really across all the different organizations within Atlassian. Some of the things to keep in mind between 2016 and 2017 is in, 2016, we did have again, this pricing benefit, look at particularly early in the year, we had higher operating margins because we just really couldn't hire as fast as the revenue growth.
And also there's probably an approximate 1% effect of the Aussie to US dollar exchange rate is higher in 2017 and 2016 so we're losing approximately 1 point of margin related to FX and now that we're hedging a portion of our operating expenses, we don't think we're going to have quite the volatility that we had in FY16.
- Analyst
Okay. And then secondly, can you talk a little bit about if the go-to-market is changing in any way as larger enterprises, being the standardize and get more penetration there? Is everything still completely self-serve and was there any push to -- in for direct reps? And how are you doing with technical account managers and premium support in those areas?
- President
Hi Michael, this is Jay. No, no material changes from what we've done in the past and what you've seen us do, and I think this quarter, especially, is another good demonstration of the effectiveness of high velocity low touch approach to both reaching large volume of new customers but also expanding and growing our biggest ones.
As we mentioned previously, we're always looking to evolve our modeling approach really smart ways. As you saw with the introduction of the data center offerings and the technical account management program that you've mentioned. And we've seen, I think, good acceleration adoption of both of those that product and that level of service within our largest accounts, as we reflected in the prepared remarks.
- Analyst
Great Jay, Murray, and Mike and Scott. Thanks very much.
- Co-founder & CEO
Thank you.
Operator
Heather Bellini, Goldman Sachs.
- Analyst
Great, thank you. I just had a couple of quick ones. First, Murray, you might have said it, maybe I missed it but what the impact was from the pricing change. If you could just update us on that, what it was in the quarter?
And then I had a question around BitBucket and I was just wondering, how do you assess the competitive landscape in that part of the business that you're going after?
And also if you could share with us -- have you seen the change in the competitive landscape? And why do you -- why are you winning versus the competition? Where do you guys have the better positioning versus them? Thank you.
- CFO
Heather, in terms of the pricing benefit, we had 39% top-line growth in Q4; approximately 8 points of the benefit came from this -- 8 points came from this pricing benefit. It was a little higher in the quarter than we might have expected. We saw stronger sales of our server products to existing customers. In that case, they're paying a higher price than they would have and so we saw a little more benefit in the fourth quarter.
That's the kind of pricing benefit that, of course, would continue on and any time a customer is paying a higher price than they would have, really, since inception to date as a company, we would continue to see. But we're quite pleased with our server performance and overall results on the top line of 39%.
- Co-founder & CEO
And it's Scott here on your second point, Heather, about the Bitbucket competitive landscape. Firstly on the change of the landscape, and as you know, we operate in huge markets and we have seen competitors come and go, and there's no material change in the competitive landscape, that we've seen over the last few months.
And the reason why we win is same reason why we've won historically, with the quality of the products and the investment we put in there, and we differentiated because we -- when we got not just point solutions, and we're the only Company that provides the whole solution to our customers. And also many of these small teams, a lot of professional teams, we're much better for professional teams and businesses whereas many of these are targeted very small or consumer based endpoints.
- Analyst
And then Murray, just to clarify, is the pricing benefit, does that go away in FY17? You said some of those people will be paying longer in perpetuity, which I understand, but do you expect that to still be a benefit in your upcoming fiscal year?
- CFO
Yes, so in terms of the pricing benefit that's lapping, it's not going to be material to FY17. We'll see a little bit in the first quarter that I mentioned in the prepared remarks, that we're sort of seeing partially offset by some summer seasonality, but the benefits that we saw in the past, those days are behind us.
- Analyst
Great. Thank you so much, guys.
- CFO
Thank you.
Operator
Richard Davis, Canaccord.
- Analyst
Great, thank you very much. First off, thanks for moving to the worldwide interwebs, as we say, and not reading the press releases to us next quarter so I appreciate that. One of the things I think about, as you guys are seeing good progress and expanding the multiple different teams, but one of the strengths and weaknesses of the model is you don't spend a lot of money on sales and marketing.
You make great products but are there levers that you can push and pull to kind of make the expansion into other departments inside these firms that you're selling to, more than organic or how do you think about the knobs and buttons that you would pull to do that? Thanks.
- Co-founder & CEO
Hi Richard, it's Mike here from Sydney. Great question. Look, I mean, our traditional lending and software teams, expanding into IT and then further into business teams, as a model doesn't change so one of the levers you have to say there is being very strongly thought of in software teams and in the IT teams because they take that into those other teams quite a lot so we have an example that came up.
We talked previously about Sotheby's and we have an example of one of the largest museums in New York, that moves multiple millions of pieces of art around the organization during JIRA Service Desk. Now, this is a replacement for paper and email based systems that had beforehand. But it came in because we landed in their software team.
They were using us for software processes within the museum, and they were the recommended to the business and facilities team to use this application so to the point that we can keep telling our stories to our customer base, it really shows the power of the expansion model and then beyond that, obviously, our automated model, the engine that we've built in terms of the engagement engine to talk to customers, to talk to end users, to illustrate other use cases and to help them spread throughout their organization. That's something we continue to invest in, both on the R&D side and on the to go-to-market marketing side to reduce the friction of spreading across the organization.
- Analyst
Great. Now that's helpful. Thank you so much.
Operator
Sanjit Singh, Morgan Stanley.
- Analyst
Congratulations on successful FY16. Murray, if you could just about to the pricing change? One last question on that. If it was 8 points this quarter, it sort of goes away beginning next quarter, well, it seems like a pretty steep drop-off, and I'm just trying to understand the dynamics of why you would go from 8 [points] to pretty immaterial that quickly?
- CFO
So it's a good question, Sanjit. So just a little complexity here. There's two things that go into that 8 points of growth. There's the pricing that's related to the higher price of the customers paying now than they would have if we hadn't done it and I commented on that earlier notes, any kind of price change -- are there price increase or decrease since inception the Company is flowing through our revenue today. That will continue on and there's a whole bucket of those kind of things that we wouldn't necessarily break any of that out. That's just a normal course of the business.
The piece that's been going away is the piece that really where it ended in November 2015, and where someone renewed at a higher price, we're getting that revenue coming from deferred revenue to the maintenance revenue over the 12 months, so we'll see some of that in the first quarter of 2017 and then we're done. And then any kind of price benefit that we're getting is just, really again, lumped in with all of the other pricing changes we've made in the -- since inception of the Company.
And as I said earlier, that the targets provided in Q1, they factor in the last of that sort of pricing benefit that's going to be going away and it's being offset by some summer seasonality so again, those are factored into the target of 32% or $132 million to $134 million of revenue in Q1
- Analyst
That's really helpful. I appreciate that, Murray. On HipChat, a little less commentary on HipChat, at least in the prepared remarks. So just wanted to understand how you're feeling about that business as you come to the close of FY16, and think about the prospects for HipChat going into next year, whether you need to make any changes to the products, or it's ready to continue to scale.
- Co-founder & CEO
Yes, sure, mate, I can take that one. It's Mike here in Sydney again. Look, I mean, it's hard to give commentary on all our products given the size of the portfolio. There's a clear, again, we're big believers that there's a clear sort of secular shift in the way teams collaborate, where messaging is going to become a key piece of that overall portfolio of collaboration tools.
We think it's still very early in this space and we're very confident in HipChat continue to expand and have great top-line growth across FY16 so we're excited about space and its ability to transform the way that teams collaborate.
- Analyst
Understood and then the last one for me. I wanted to see if you want to take the chance to maybe update some of the metrics that you guys provided around the time of IPO, as it relates to maybe monthly active users? What does that -- what has that reached and maybe the percentage of JIRA users outside of software? Any update on those two metrics?
- Co-founder & CEO
Sanjit, it's Scott here. At the moment, we're not ready to comment on this metric and we will, as you know, provide color and commentary on various metrics from time to give you a better understanding of the business but those two aren't ones that we are prepared to talk about today. (multiple speakers) We're really happy with the growth of both of them but I don't have them and its data to hand out today.
- Analyst
Fair enough. Congrats on the nice year.
- Co-founder & CEO
Thank you.
Operator
Brent Thill, UBS.
- Analyst
Hey guys, this is Michael Turner for Brent Thill. Thanks for taking our questions. I wanted to talk a little bit more about the decision to shift to third-party cloud service providers. Looking at the FY17 guidance versus Q4, it looks like significant step down. I just want to talk about that decision process. Any more color you're willing to provide? Are you planning to use one or multiple providers and anything else is greatly appreciated.
- Co-founder & CEO
Thanks, Michael. Yes. Good question. We, the way we think about it -- it's been a progression for a long time. At Atlassian, we've had a hybrid model with using third-party data providers and our internal data centers for where effectively the workloads made most economic sense, as third-party providers are getting better at providing for the type of workloads that we use.
We're progressively moving more and more of those workloads into the clouds, that sort of the philosophy is to get people to run that rather than us having that on our balance sheet and something we run ourselves. So there's nothing specific that we're doing in terms of its change of strategy. It's really just the third-party providers who have got to a of sophistication capability that we can use more of them.
- CFO
I'd also add that and I commented on accelerate depreciation so, as part of that transition, we're incurring a little more depreciation expense than we otherwise would as part of that transition. That's why you see the gross margin coming down in our FY17 targets.
- Analyst
Great, that's helpful. And then you talked a little bit about during the quarter, the increase in sales and marketing. You referenced some additional advertising and sponsorship campaigns. Is there any more detail or color you can provide there and then how should we think about that continuing into the next year as well?
- CFO
Yes, I'll just say that, first, that was variable spend. it was not fixed spend per se so it's something that we made decision to do in the fourth quarter, as far as any other specifics, Jay, if you would like to add anything more to it?
- President
Nothing beyond. You see that variability from time to time as we kind of run different broad-based experiments around demand acquisition for various products and markets that we're approaching.
- Analyst
Great. Thanks for taking my questions, guys.
- CFO
Thank you.
Operator
John DiFucci, Jefferies.
- Analyst
Thanks for taking my question. I guess I had a question for Mike or Scott and it has to do with the acquisition, StatusPage. Other acquisitions you bought in the past have been products and you've bought a product and you've pushed that out through your vast distribution into your customer base.
Can you talk -- explain a little bit -- just I'm not quite sure. Is this one going to be a product or is this going to be technology that will be added on to things like JIRA Service Desk and others? And how should we think about your M&A philosophy going forward?
- Co-founder & CEO
John, great question. It's Scott here. Just for those that aren't familiar with StatusPage, it's, to just go through it again what they do. If you look at the way most companies are these days, most companies are software companies, and as a fast company, you really become a service company where you have to provide a service 24/7 to your customers.
And when you provide that service, you need some way of communicating the status of that service to your customers. StatusPage is kind of like the cell phone signal bars on your cell phone, explaining to you with something up or down and where to go for help. These are relatively new market, a greenfield opportunity for us and StatusPage is the leader in this market.
When we look at the customer base, there are a couple of thousand customers. We're not sharing specific number but tens of thousands of customers, and so it's a huge opportunity because all of our Atlassian customers will need a StatusPage over time.
In terms of how we will combine the products, there's a lot of project integrations we can do over time. For the moment, it's going to be a standalone product inside of our portfolio with a separate SKU and pricing, as it is today.
- Analyst
Okay, great, great. Scott and should we -- so it sounds like at least initially, it will be similar to previous acquisitions and is that the way we should be thinking, continue to think the same way going forward, when you do make acquisitions?
- Co-founder & CEO
Yes, John, we've got a long history of doing small acquisitions successfully. We've done a couple of dozen of them now and you'll continue to see us do small acquisitions, where they fit our pricing model and our go-to-market approach, and they sell into our customer base or adjacent to that.
Obviously, due to our go-to-market model and our approach, it's very difficult for us to try something large. We'd have to get a lot of consideration to something like that so you can consider -- it can be in (inaudible) to do some more tuck-in acquisitions.
- Analyst
Great. Thanks a lot, Scott.
Operator
Steve Ashley, Robert W. Baird
- Analyst
Hi, thanks. This is Jason Velkavrh on for Steve. Thanks for taking my questions. First question, just wanted to ask about Europe, it looked like there is a slight deceleration there, although don't have compare from last 4Q. Just curious, how much of that is from seasonal summer slowness versus the macro issues there? And just generally, how sensitive is your spend to your macro challenges?
- CFO
Yes, Jason, so we haven't, in terms of like Brexit or whatever, we haven't seen anything in our business that would say Brexit has led to any kind of softness in our business. What we have seen through, looking through the data and just like at least all the other software companies I've worked in, a little bit of summer seasonality in Europe, and we have some of that in our business and that's been factored in, but no macro trends or Brexit, we're seeing that this point and that's certainly not factored into our targets, just the normal summer seasonality is what's included.
- Analyst
Great. Thanks, that's helpful. And then just second question just sort of about renewal rates and how that might vary by customer size, just kind of curious how you expect your renewal rates to trend as you may gain traction with larger enterprises? And that's it for me.
- President
Yes Jason. This is Jay. Renewal rates have been turning favorably. I think naturally, we see a higher renewal rate at larger institutions, companies that deploy up to thousands of users, tend to, as we mentioned, during the road show, tend to have a higher kind of renewal rate and we have a really high logo retention rate but I think we are happy with retention kind of across the breadth of the customer base.
- Analyst
Great. Thanks guys.
- CFO
Thank you
Operator
Patrick Walravens, JMP Securities.
- Analyst
Great thank you. Congratulations, you guys. I guess, Mike and Scott, I'm curious, does the self-service model for go to market, work as well for legal, HR, finance as it does for IT and developers and is that something you're monitoring as your solutions appeal to broader and broader audiences
- President
I'll take that one. This is Jay. As Mike mentioned, remember, kind of go-to-market model, I think it's effective in lending incentive software increasingly in IT, and then we use a lot of kind of engagement and growth tactics that you're probably familiar with as a consumer of Amazon, where three quarters, I think of Amazon's sales come from their in-store recommendation engine.
So we have the ability in our products to recommend use cases of users that might be part of an IT project that get exposed to how a Service Desk could help their legal team. In addition to kind of attritional ways, we might market those use cases to champion the products inside of the business. So really is, I think increasingly kind of an expand opportunity outside of the businesses. The business is also look to IT for recommendations of tools and products to basically help them do their work and so we see, I think a lot of growth from strong recommenders outside to people like legal and nature and finance.
- Analyst
That's great. Thanks, Jay.
Operator
(Operator Instructions)
George Iwanyc, Oppenheimer.
- Analyst
Thank you for taking my questions. So just following up on those HR, finance, legal type of these cases, right now with JIRA Core, where are you seeing the strongest interest? And are you seeing any pressure to add new features to core to specialize in certain verticals?
- Co-founder & CEO
Yes, thanks, mate. This is Mike here. George, we're -- look, JIRA Core, as a reminder for those listening, we split JIRA into three different offerings in October of last year, so about, what, eight months ago, maybe nine months ago, to build focused offerings for software teams, IT teams and again, for business teams. It's been a very good growth story for us so far. It's performed extremely well albeit off of a very small base, obviously, compared to its software and -- as Service Desk cousins.
We think that the first thing we've done with JIRA Core is to reduce down some of the software and IT specific features, such that the business teams get a cleaner experience of tracking work that they're trying to achieve, and then after that, we're certainly listening to HR, finance, marketing, legal facilities, all the teams that are using Core in our traditional way that we listen to customers and we'll continue to iterate the product and improve it over time. But at the moment, there are no sort of glaring feature gaps for those teams in terms of getting their work done. So we've been pretty happy with the reception so far, given it's still inside its first year.
- Analyst
All right. Just one other question. How should we look at headcount additions, as the year progresses?
- CFO
George, we'll continue to invest across all the different -- the major expense categories, inside the Company with OBA, the continued focus on investing in R&D. That's-- will be the primary area but we'll be investing across the Company as we scale.
- Analyst
All right. Well, thank you.
- CFO
Thank you.
Operator
Thank you. And as there are no more questions present, I would to return the call to management for any closing comments.
- Co-founder & CEO
It's Scott here. I just want to thank everyone for joining our call today. We appreciate the time and look forward to keeping you updated on our progress. Thanks a lot.
Operator
Thank you. The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.