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Operator
Good afternoon.
Thank you for joining Atlassian's earnings conference call for the second quarter of fiscal year 2021.
As a reminder, this conference call is being recorded and will be available for replay from the Investor Relations section of Atlassian's website following this call.
I will now hand the call over to Matt Sonefeldt, Atlassian's Head of Investor Relations.
Matt Sonefeldt - VP of IR
Good afternoon, and welcome to Atlassian's Second Quarter of Fiscal 2021 Earnings Call.
Thank you for joining us today.
On the call today, we have Atlassian's co-founders and co-CEOs, Scott Farquhar and Mike Cannon-Brookes; as well as our Chief Financial Officer, James Beer.
Earlier today, we issued a press release and a shareholder letter with our financial results and commentary for our second quarter of fiscal '21.
The shareholder letter was posted on our company blog, and all items have also been posted to the Investor Relations section of Atlassian's website.
On our IR site, we have also posted a supplemental data sheet.
During the call, we'll make brief opening remarks and then spend the remainder of time on Q&A.
This call will include forward-looking statements.
Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.
You should not rely upon forward-looking statements as predictions of future events.
Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made, and we assume no obligation to update or revise such statements should they change or cease to be current.
Further information on these and other factors that could affect the company's financial results is included in filings we make with the Securities and Exchange Commission from time to time, including the section titled Risk Factors in our most recent Form 20-F and quarterly Form 6-K.
In addition, during today's call, we will discuss non-IFRS financial measures.
These non-IFRS financial measures are in addition to and are not a substitute for or superior to measures of financial performance prepared in accordance with IFRS.
There are a number of limitations related to the use of these non-IFRS financial measures versus their nearest IFRS equivalents, and they may be different from non-IFRS measures and non-GAAP measures used by other companies.
A reconciliation between IFRS and non-IFRS financial measures is available in our earnings release, our shareholder letter and in our updated investor data sheet on the IR website.
(Operator Instructions) Lastly, we've announced dates for Team 2021, our virtual annual customer conference, taking place April 28 and 29.
We hope to see you there.
With that, I'll turn this call to Scott for opening remarks.
Scott Farquhar - Co-Founder, Co-CEO & Director
Thank you, everyone, for joining today.
We hope you and your loved ones remain safe during these challenging times.
We hope you've taken the time to read the shareholder letter.
This quarter, we focused on 3 themes tied to Atlassian's long-term focus: first, that we're off to a strong start in our multiyear initiative to migrate our server customers to the cloud; second, we continue to deliver mission-critical solutions for our customers across large TAMs through products like Jira Service Management, which launched in Q2; and third, that we will continue to use the cloud to deliver innovation to customers, small and large, and our ultimate goal to serve the Fortune 500,000.
Our business results reflect steady execution against our goals.
In Q2, we generated $501 million in revenue, up 23% year-over-year.
We also achieved subscription revenue growth of 36%.
During the quarter, we added a record 11,617 net new customers of all sizes, bringing our total count to over 194,000.
While we're proud of these results, there's plenty of hard work that lies ahead.
Before we move to Q&A, Mike and I want to thank our employees who continue to inspire us with their passion for customers and their adaptability.
You make unleashing the potential of all teams possible.
With that, I'll pass the call to the speaker.
So I called him a speaker.
They're waiting for me to say the operator.
Operator
(Operator Instructions) Your first question comes from the line of Alex Kurtz with KeyBanc Capital Markets.
Alexander Kurtz - Senior Research Analyst
Just on the new customer adds, the strength there, what drove that?
Is there something changing with the SMB customer base?
Is there certain verticals that stood out to you?
Just a little bit of context around that.
Scott Farquhar - Co-Founder, Co-CEO & Director
Yes.
Great question.
Look, as -- if you've been around for a while, Alex, you'll know that the new customer number bounces around a lot.
We had about 3,000 in Q4; 8,000 and a bit in Q1; and of course, 11,500 now.
And it's not a number we guide towards or we really manage inside Atlassian.
And it's also always been a pretty small driver of immediate revenue being the smallest of our customers.
What's changed this quarter is with a lot of the funnel changes we've done around free inside of our products, also in Trello.
We changed the monetization funnels.
A lot of those areas, which we're really proud of, like they're kind of put us in the right place for very long-term growth, they did change sort of the mix of customer ratios and we do have a larger mix of smaller customers.
And so I'd say more than any other quarters, we probably have a greater ratio of smaller customers than we've had before.
So we think it's great.
I think it's, again, a great testament to how much demand there is for our products out there, but I'd hesitate to try and roll any of that into some sort of revenue forecast.
Alexander Kurtz - Senior Research Analyst
And just looking at these new customer adds, were any of those potentially customers that churned in the first half of 2020 and they're back?
I don't know if you categorize them differently if they churned and they're back.
Scott Farquhar - Co-Founder, Co-CEO & Director
I don't have numbers around that at hand, unfortunately.
We have seen improved churn in general across most of our product base.
Some of that is things we've done, and some of it could be macro trends as well.
James, do you want to comment as well on that?
James A. Beer - CFO
Yes.
Just a couple of things to add to that, Scott.
I would say that I was pleased with the customer count because it illustrates the mission-critical nature of the products that we serve our customers with, of all sizes, all across the board from small, medium-sized businesses through to the largest corporations, governments and so forth.
So pleased by that churn, as Scott was saying there, has increased -- improved nicely.
As the recent quarters have gone by, yes, you're right, we did see some challenges back in Q4 of fiscal '20.
But as we've seen our churn improve, as we've seen our customer count go for this past Q2, we've really seen those improvements right across our verticals and again right across the different sizes of customers that we serve.
So we're pleased by all of those themes.
Operator
Your next question comes from the line of Keith Weiss with Morgan Stanley.
Keith Weiss - Equity Analyst
A really nice quarter.
If I could kind of squeeze in 2 questions.
One, just on the overall spending environment, if you have an idea kind of where we are on that road to recovery.
You talked about improving renewal rates.
So that sounds like that's getting better but just kind of your take on kind of where we are on that.
And two, in particular on the ITSM product, now that we've integrated Mindville and you have that CMDB component of the equation, is that enabling the solution to go further upmarket?
Have you seen any evidence of that traction as of yet?
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
Keith, it's Mike here.
Let me take -- I'll let James take the question on the spending environment and the troughing and then I can come back on the ITSM one.
James A. Beer - CFO
On the spending environment, obviously, we're pleased by what we see as a nice gradual improvement.
Now it's hard to pass that out because I feel as though our products really are serving so many of the critical needs of our customers.
There's increasing movement to agile frameworks.
The work-from-home process is now becoming such a normal part of business life.
And of course, our tools help support that.
So we've been pleased by the themes that we've seen in Atlassian in recent weeks and months.
Mike?
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
Yes, mate.
I can address the ITSM question there.
Look, as you mentioned, Jira Service Management launched about a quarter ago now.
And we've been very pleased with the results so far, mostly obviously inside a quarter in our model, customer reaction, customer adoption, acceleration of purchasing and interest behavior.
As you mentioned, it is a great example of Atlassian's overall philosophy of both building and integrating smartly acquisitions, as you mentioned in the CMDB facilities.
Again, those are released as a plug-in at the moment but not fully integrated into Jira Service Management yet.
So those will be coming in the coming quarters.
So as a part of our long-term ITSM strategy, you see a constant drumbeat of improvements there.
At a whole level, customers have resonated with us seeing the blurring of lines between IT and software development as we are sort of the one company that can serve their needs from software development through ops, DevOps and into their IT and technical teams on that end.
So that's really resonating with customers, and we're very excited about that.
And again, focusing on the Fortune 500,000 gives us a very broad customer adoption cycle all the way up to large customers, as you see from the ISS customer example in the shareholder letter, some very, very big customers adopting our ITSM offerings as well.
Operator
Your next question comes from the line of Ittai Kidron with Oppenheimer.
Ittai Kidron - MD
Congrats on a great quarter.
I'd like to focus on the 30,000 server customers that you're trying to migrate to the cloud over the next 2, 3 years.
Can you give us some color on how much movement was there this quarter in that transition?
How many of the small, medium, large have transitioned?
And then second, how would you think about churn in this group?
I'm sure a lot of people or some customers are probably not that happy about -- although while recognizing and appreciating the benefits of the cloud and the capabilities that come along with that, pricing is -- it could be materially different especially for large customers.
So help me think about how would you think about churn in this transition over the next couple of years.
Scott Farquhar - Co-Founder, Co-CEO & Director
Thanks.
Good question.
Firstly, just to remind everyone, we have 30,000 server customers and we're aiming to move them over a multiyear period with end-of-life server and have -- our customers have 3 years to make a decision to move across before they keep our end of maintenance period.
So we've been very friendly to our customers, and we have a pretty wide window for those customers to move across.
In terms of our -- where we are, like it's very early in that.
And when I look at all the numbers about our internal metrics, we're doing exactly what we said we were going to do.
We've got customers moving across with higher levels than ever before.
Our numbers internally that we measure for this quarter were a new high, as you would expect, as we go through this transition.
And also a reminder that the majority of our new customers today choose cloud.
So well over 95% of our customers choose cloud -- our new customers choose cloud today.
And so we're really happy with the leading indicators.
That's great.
In terms of churn, when I talk with our largest of customers, the company, as you would all know and do business with, they all have plans to move to the cloud.
Like they say that it saves them money, saves them the hassle of doing things, get some higher reliability.
And so they are all partnered up with us to move to the cloud.
In most cases, it's in our court to ensure that we have the size and scale and that we can help them migrate across.
And so it is hard to predict the churn on that like -- because it is in our customers' hands for a period of time, but I'm pretty pleased with the indications of what we've got at the moment and sort of the customer response.
James, do you want to add anything to that?
James A. Beer - CFO
Just that back at Investor Day in November, we noted our expectation that around half of our 30,000 server customers would migrate in FY '23 and beyond.
And indeed, for our medium or larger-sized customers, we would expect that ratio to be about 2/3 migrating in FY '23 and beyond.
And nothing has changed in our perspective there.
Ittai Kidron - MD
Very good.
And then maybe just one follow-up on the perpetual license revenue, which clearly was still strong and it's -- for obvious reasons, people want to do things before February -- I guess next week kicks in the licensing end.
But with regards to upgrades, you've talked about how this collapse all the way through fiscal 3Q next year, fiscal next year.
Do you suspect though that the upgrade activity is going to be robust in the same way that perpetual license sales in this quarter was robust just because we're kind of heading into a deadline of exploration?
And as you said, relative to your expectations that most upgrades of medium, large customers are going to be fiscal 2020 thereafter, many are going -- likely to upgrade near term in order to give them more time to complete the transition to the cloud.
James A. Beer - CFO
Yes.
Let me take that one.
In terms of license revenue, yes, we either have new license activity booked in that line or upgraded license activity.
And just to remind everyone, we'll be curtailing new license sales in a few days' time, February 2. And we'll continue to allow customers to upgrade their licenses, expand the size, in essence, of their current licenses for another year or so.
So in Q2, it is fair to say that we did see more of that upgrading and new activities than we were previously forecasting.
And I would say as we have now almost a month of Q3 behind us that, that type of activity has continued into Q3.
And of course, we would expect that to mean less activity downstream.
I think there'll be upgrading activity playing out over the next year or so, but it does appear that some of that upgrade activity has been pulled in advance of the price increases that will play out next week as well.
So as you say, not surprising, hard to precisely determine the scale of this pull-forward activity on the upgrade side.
And of course, if you're interested in new licenses, you really have to act very quickly here before those new sales cease.
Operator
Your next question comes from the line of Michael Turrin with Wells Fargo Securities.
Michael James Turrin - Senior Analyst
First off, congrats to Mike on the Jazz on that 10-game win streak, some impressive stuff there, too.
James, maybe one on margin.
You've consistently noted margins are expected to trend down in the second half of the year.
We now have the Q3 guide.
So just wondering if there's anything else from a seasonal perspective we should be cognizant of that could maybe make the shape of the second half look a little different than prior years.
Just trying to make sure we don't over- or under-extrapolate what we're seeing into Q4 and beyond on the margin.
James A. Beer - CFO
Well, a couple of thoughts there.
First of all, just to reiterate what we've been now saying for 2 or 3 quarters that through this harder macroeconomic period, we've really been looking to invest purposely and that continues.
You saw strong head count growth in the last quarter, a good execution by our people, teams in that regard.
We see very significant opportunities in front of us, and we want to get after those opportunities.
And I think it's fair to say that Scott and Mike's experience back through the '08, '09 type downturn, macroeconomic downturn was such that it was the right thing to do to invest through that period, and we're doing exactly that again at this time.
Also, recall I've spoken in the last call or 2 about some shorter-term revenue headwinds, things like the introduction of free editions, the fact that we're taking less Marketplace revenue as we encourage our app system developers to emphasize putting new cloud apps on the Marketplace.
And we've also taken the decision to execute fewer pricing actions, particularly on the cloud side of our business, this year versus the past year.
So while the impact of COVID that we were talking quite a bit about 2 quarters ago, that is decreasing nicely as an impact on our financials.
Clearly, we will continue, as I said in an earlier answer, to expect the server business lines, the license line and the maintenance line, to continue to contract in terms of their rate of change and so forth.
And recall also that we have -- in order to encourage our larger enterprise customers, those with over 1,000 users or so, to migrate to the cloud, we're offering them quite substantial loyalty discounts.
So we have some revenue headwinds.
I would describe them as transitory in nature.
They're very much really favoring the long term for a short-term headwind.
So when you take those factors together, of course, we have seasonal factors like the payroll tax reset that happens at the start of every calendar year.
Few different things to consider but we've baked all of that into the Q3 margin guide.
And as we've said elsewhere, we would expect second half margins to be down versus the first half margins.
Operator
Your next question comes from the line of Arjun Bhatia with William Blair.
Arjun Rohit Bhatia - Analyst
One of the things that stuck out to me in the shareholder letter was -- I think you pointed out that cloud enterprise adoption is coming in ahead of expectations.
I was hoping maybe you could just unpack that a little bit.
Is that -- migration that's driving that?
Or are customers naturally upgrading once they've -- once they started using your cloud solutions with your Confluence and JSM?
And then on the hiring side, are there any specific areas within R&D that you're targeting in the second half that we should be on the lookout for?
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
Thanks, Arjun.
I can take both of those.
Look, on the enterprise side, I have to say we have 2 phenomenon going on there.
So I'm not sure which one you're asking about but let me answer for both.
On the general enterprise customer, so we call that the little league enterprise, big companies, we're really pleased with our continued cloud adoption there across all the editions of cloud.
And that goes from free all the way through standard premium and the enterprise edition, big E. You've seen us over the last 3 years through access, through scale, through performance and reliability improvements and continued investment in all manner of compliance standards, continuing to get better and better traction with large customers, with enterprise customers, sort of 1,000 seats and more no matter what edition they buy.
Secondly, we did GA our enterprise edition, so big E, during the quarter and have been very pleased with the reaction of the customers there.
So we've had a lot of customers in the early access program for about the last 6 months, testing that with us.
Again, the enterprise edition has high levels of compliance and security standards, data residency and a whole lot of other features as well as unlimited instances.
So you get unlimited scale.
So rather than buying one Jira Software instance and a second Jira Software instance, you get -- you pay, obviously, a higher price but you get unlimited Jira Software instances.
So that allows you to create and segment your business, as very large companies often need to do.
You might have one for Europe and one for America, or you might have one for a certain department and one for a different department, different plug-ins, add-ons, exposition to other customers of your own as a company, et cetera.
So very pleased with that adoption so far.
Again, it's incredibly early days.
It did only GA during the quarter.
And obviously, we're working with all of the early access program customers -- the companies, I should say, to turn them into enterprise edition customers.
There is naturally a flow upwards from standard to premium to enterprise as customers grow and deepen their usage and adoption of Atlassian products, and that's part of the ladder that we're trying to build there.
On your second question, no specific callouts in R&D.
We continue to invest in hiring across the board in our R&D across product management, engineering design and all manner of operations and engineering functions.
And that's across largely all of our offices.
I would remind you of our TEAM Anywhere program, where we have announced 6 months ago and continue to announce to staff about hiring in lots more countries in the world and lots of parts of the world.
And that opens up our R&D pipeline to get that talent hopefully largely no matter where it sits in the world to work for Atlassian, and it's been a very successful first 6 months and we look to continue to deepen that in 2021.
Operator
Your next question comes from the line of Robert Majek with Raymond James.
Robert S. Majek - Senior Research Associate
Great.
On the enterprise cloud front, you noted higher-than-expected initial demand for Jira Software, Confluence and Jira Service Management.
Can you still put some more color there on the customer feedback you're getting?
And is this dynamic enough to potentially change the timetable for large customer migrations?
Scott Farquhar - Co-Founder, Co-CEO & Director
Thanks, Robert.
It's Scott here.
And I think just to echo sort of the things that were sort of said earlier, we've seen the demand higher than we thought, but it's still very early days in terms of this both on demand for large customers, as Mike talked about, and also demand for specific enterprise product.
And so at this stage, there's nothing to say different.
Like we think we've been pretty -- we're really happy with.
And I guess it's playing out as we expected in terms of the migrations, like -- so there's nothing there that I would change in our forecast.
Operator
Your next question comes from the line of Walter Pritchard with Citi.
Walter Herbert Pritchard - MD & U.S. Software Analyst
Two quick questions.
First, just on the data center side, I'm curious -- you obviously have these plans well outlined for the server customers.
Has outlining those plans and implementing them caused any change in terms of how data center customers are thinking about moving to cloud?
And then just a quick second question for James around the gross margin impacts on cloud or just gross margin impacts generally.
You talked about migration expenses and also just hosting costs.
Can you help us understand which of those are bigger and how long you expect the migration expenses to be ongoing in COGS?
Scott Farquhar - Co-Founder, Co-CEO & Director
Walter, it's Scott here.
I'll take the first one, and then James can get into the details on the second one.
The migration to cloud, whether it's server or a DC customer, the majority of our customers have medium- and long-term plans to move to cloud.
And in areas where they're hesitant, it's -- the ball's in our court because there might be some particular compliance requirement in that geography or something else that they're just waiting on us to do.
And so the overwhelming demand is there.
Obviously, with customers who had server licenses, they've got 3 years to make a choice where they land, whether they go to cloud or DC.
And the overwhelming majority, we want to move to cloud and they're the discussions we're having.
Of course, the customers on DC are also looking at the benefit of cloud, not having to manage their own upgrades and their hardware, getting the latest versions of our products, the increased collaboration that they can have, the low maintenance cost and they can put their staff on high-value activities.
Like those things are the same whether you're coming from server or DC.
James, do you want to add to that?
James A. Beer - CFO
Yes.
Sure.
The first thing I'd note is I'm really pleased by how our gross margin has stayed at the level that it has as we've been able to build a business, 45% of which is revenue that's coming from the cloud.
So I think that speaks a lot to the execution of the teams involved there.
But as we have indicated in prior calls, we would expect, particularly as the larger customers, the larger server and data center customers move over to the cloud, that we would see increased hosting costs.
And we've spoken also about how we have added to our support capabilities so that we're ready to help those customers moving over to the cloud.
In terms of the time frame for those support costs, I would expect those to be in place for the next few years, consistent with the time frames that we've talked about for our larger customers moving over to the cloud.
And so I would expect some downward pressure on gross margins.
But having said that, I really do also want to emphasize how we're very focused on continuous cost improvement, whether it's around our usage of compute and storage resources or whether it's related to helping our support resources -- people help our customers so that we can do that on a more cost-efficient basis.
So that, I hope, gives you a little window as to how we're thinking about and operating along the lines of the cost of goods sold part of our business.
Operator
Your next question comes from the line of Gregg Moskowitz with Mizuho Securities.
Gregg Steven Moskowitz - MD of Americas Research
Okay.
I guess first off, I'm just kind of wondering, James, how you would characterize the revenue and/or deferred revenue benefit from pull forward this quarter as compared to what you saw 1 year prior.
And then just secondly for Mike or Scott, just curious to hear the -- how the demand was for data center subscription this quarter.
James A. Beer - CFO
I can take the first part of that question, Gregg.
So in terms of maintenance pull-forward activity, I would describe that in Q2 as really quite modest.
Now remember last year, that was the primary pull-forward quarter.
And so it was a much larger effect in Q2 of fiscal '20.
Now what I would expect to play out in Q3 and as I indicated a little earlier, we're already seeing this in the month of January, is that we'd see more maintenance revenue pull-forward activity in Q3 as well.
And so what's a little different this time around?
A couple of things, really.
First of all, we've given our customers more time, more advanced warning of the price increases.
And second, of course, not only is there a price increase both for the server and the data center business scheduled to be put into place next week, but this time, we're also end-of-life-ing the server business.
We've made that announcement.
And so really what played out more so in Q2 is you can think of it as pull forward at some level.
It's a different type of pull forward to that, that we've seen in prior years because the pull forward has been customers adding to their license count, expanding the size of their current licenses ahead of the moves that we're making around server end of life.
Data center, relatively modest pull forward there in Q2 as well, and again, I would expect there to be pull-forward activity ahead of the price increases that will apply to data center just as they will apply to server as of February 2.
Gregg Steven Moskowitz - MD of Americas Research
Okay.
That's great.
And then just broadly speaking, not referring to any kind of pull forward but just around kind of overall data center demand in the quarter, that would be helpful as well.
James A. Beer - CFO
Yes.
In terms of data center demand, overall, it was a relatively strong quarter.
I think part of what we're seeing is some of our European partners encouraging some of their customers to move over to the data center ahead of these price increases.
So that was a part of what was going on in the subscription revenue line.
But as we've talked about before, you'll recall that the cloud business is, by far, the largest part of our subscription revenue growth.
Operator
Your next question comes from the line of DJ Hynes with Canaccord.
David E. Hynes - Analyst
James, one for you.
So there was a comment in the prepared remarks that said you're growing increasingly confident in the economics of the free edition strategy.
And look, clearly, the top of the funnel's really working, right?
You already talked about that, but what is it that you're seeing that's giving you confidence in the economics of those customers, right?
Is it just a lower CAC?
Or are you seeing expansion activity that's outperforming your expectations?
Any color there would be helpful.
James A. Beer - CFO
Yes.
Sure.
So what we do is study very closely each cohort of free customers that join us each month and we track their progression, whether it be as they add to their user counts and then go beyond the 10-user free limit or whether their progression is before they get to 10, they decide that they really need and appreciate the functionality that our standard cloud offering or even our premium cloud offering contains.
And so they make that switch from free to a paid edition in that way before they get to the 10-user level.
So we watch this, as I say, very closely, cohort by cohort.
And so while I noted earlier that for fiscal '21, we would continue to see this as a net revenue headwind, but as we watch the cohorts, we see the trend lines are quite clear.
And that gives us confidence about the future of this initiative.
I think it's an excellent example of how we've taken a long-term view.
We've made a decision to take a short-term headwind for the long-term benefit down the track.
And Mike, were you going to add something?
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
Yes.
Thanks, James.
DJ, I just wanted to add a couple of small points there, I suppose.
We've had a lot of questions on free.
Firstly, I would think of free as much less Thoroughbred and much more Clydesdale in terms of how it's going to give us a long-term kind of diesel engine, like pull up the hill, right?
And the reason for that is it builds a big base of customers and potential customers underneath our business that will mature into customers, small and large, over the next many, many years, right?
It's a multiyear impact.
It's a long-term investment that we're aiming at with free, right?
Clearly, we track extremely closely active usage.
And I would stress that is the most important metric for us.
Are people using this free edition?
No point giving away free things if people don't use them.
So we spend a lot of time trying to track active usage and working at how we can make sure the customers are getting value out of those free editions.
We firmly believe philosophically, if they're getting value, once they hit that 10-user stage, they will pay and continue to be our long-term Atlassian customers, so marching up that edition hill.
The second part that's really important for the free editions for us is the reduction of friction specifically in cross-flow and cross-sell.
So where you may have, for example, a Jira Software instance that has 50 or 100 people and someone discovers Confluence and its connections to Jira Software in that company, previously, they would have to -- if they weren't the administrator, get out a credit card and pay for a trial of the Confluence instance, if that makes sense.
Now they can start a free trial of Confluence with any of those users.
So their ability to discover new products that we have as an existing customer is also increased, right?
And the more users we have in product -- the first product, the more that we have the potential to start trials of second products or free editions alongside with anyone in that company.
So our ability to expand and go wall-to-wall is increased by free.
Again, I would stress it's pretty modest revenue impact given these are all small customers, and we're aiming for that multiyear impact part of our sort of long-term thinking.
David E. Hynes - Analyst
Yes, yes.
That makes perfect sense.
And I'm built more like a Clydesdale than a Thoroughbred.
So I can get behind that analogy.
Operator
Your next question comes from the lines of Derrick Wood with Cowen and Company.
James Derrick Wood - MD & Senior Software Analyst
My first one, I know it's early but what have you seen in terms of the revenue implications when customers migrate from server to cloud?
I think you've talked about small customers may see a little bit of a downtick in revenue capture, mid-market, maybe a little bit of an uptick.
Any early read on revenue conversion, including the potential to upsell, cross-sell during the migration?
And then I'll just throw in my second one.
Pretty interesting win with ThoughtWorks and the 8,000 users on Trello.
Is this one of the biggest customers you've had adopt Trello from a user count level?
And I'd just be curious to hear maybe kind of why they picked you over the competition and anything else you can share about how you won the deal.
James A. Beer - CFO
I can take the first part of that.
In terms of the revenue result that we've seen from the server-to-cloud migrations, I would say it's very much tracking along to our expectations.
As you pointed out, as you framed the question, we gave some, I think, helpful illustrations of how the economics work for small, medium-sized customers.
And those are generally the ones that are migrating at this point in time.
So yes, that's tracking pretty consistently with our previous discussions of the topic.
So yes, some headwinds on the smaller size at least initially, some modest tailwinds on the medium size.
Net-net, I wouldn't describe it as a material driver of the revenue in Q2.
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
And I mean I can take the Trello question.
Look, Trello continues to be early in its monetization journey, as we say all the time again.
A year ago, I believe we released a stat.
It had passed 15 million accounts.
So from the point of view of size and scale, the 8,000 users mentioned at ThoughtWorks is relatively small, obviously, in comparison to the 15 million users of Trello and the 10 million monthly active user number that we passed that we released on -- I believe, at Investor Day.
That said, from Trello's point of view, obviously, we're continuing to learn from the customer base and work on the monetization journeys there in Trello, working through its monetization ladder.
If you think about its equivalent with free, business class and Trello Enterprise, it's sort of equivalent to the free, standard, premium, enterprise ladder of editions that we have in Jira Software and in Jira Service Management.
8,000 users is not a particularly large enterprise Trello customer, I would say.
We certainly have some that are an order of magnitude or more -- larger than that, but it's a very good win for us.
I think the reason you see companies like Trello, using it, is ultimately about Trello's flexibility and its capabilities and potential to handle all manner of different workloads with a very free-form model inside an organization, right?
So its adaptability to lots and lots of different use cases than almost anyone in a large company gives Trello huge advantages to solve a whole manner of workflow problems for those larger organizations.
And again, as we continue to do in business class and in Trello Enterprise is give those organizations that control to manage their data, to manage their users and manage the boards whilst keeping that flexibility and free-form nature of Trello in the hands of the users, I guess.
And you'll see a lot of exciting things coming up in Trello.
Again, a small plug for Team '21, if you go to that in a couple of months' time.
We continue to work on really exciting things for Trello and look forward to its future.
Operator
Your next question comes from the line of Rob Oliver with Baird.
Robert Cooney Oliver - Senior Research Analyst
My question is on Jira Service Management and then I have a quick follow-up.
As you see customers -- and I know it's still early migrate from Jira Service Desk up to Jira Service Management in the cloud, obviously, that product is attacking more things within the IT department, agile, DevOps, ITSM, work management.
Any color around sort of the seat expansion you're seeing as that product -- as people migrate?
And then just a question on the partner network.
James, you had mentioned earlier some of the ways you're incentivizing the partners with cloud apps and others.
You guys are obviously very used to selling with a very light touch but many of your partners are not.
Many of your partners are very active in physical events and stuff.
So I'm just curious, as your partners, 600-plus, play a real important role here in this migration, how they're adapting to the current environment and whether you're satisfied with the progress that you see.
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
Sure, Rob.
Look, on JSM, I would say too early in the release of that particular product to see massive differences with JSD having not -- again not being in the market that long in terms of adoption and seat expansion, obviously being a broader feature offering and having embedded the Opsgenie functionality and some other things to serve a lot more purposes for JSM specifically.
We are ambitious, I would say, that we see that seat expansion over time, whether that's a small customer going from 50 seats to 80 seats or a very large customer going from 10,000 seats to 15,000 seats.
I think JSM gives us all of that possibility.
And I would stress that we continue to invest very aggressively in that product set.
We still have the CMDB functionality coming out and continue to invest in automation, all the other things that we've put into the ITSM packages over the last little while.
One thing I would broaden that though is when we talk about our connections to IT, it is broader than just ITSM, right?
Think about ITSM as IT teams using JSM for IT.
We gained great connection, trust, a partnership with those IT departments that we then have a lot of other offerings that they can take advantage of in terms of that IT department providing functionality to the rest of their organization.
And that's where you see the strength of the broader Jira platform.
So they start to bring in Jira Core.
They start to bring other products to provide workflow applications and solve lots of different use cases and workflows for other parts of the organization.
That's often the IT department creating that workflow for the legal department, the marketing department, the finance department but all within that one Jira platform and all within the broader Atlassian platform.
And that applies as much to Confluence as it does to Jira Core or indeed to Trello and Trello Enterprise.
That's about our broader Atlassian seat expansion once we've really gained the trust and respect of that IT department and what we can do to help them.
I'll let Scott answer on the partner network.
Scott Farquhar - Co-Founder, Co-CEO & Director
Yes.
Thanks, Mike.
The partners, as many of you would know, has been a big part of
(technical difficulty)
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
I think Scott...
James A. Beer - CFO
You have to...
Scott Farquhar - Co-Founder, Co-CEO & Director
Sorry.
James, you can hear me?
James A. Beer - CFO
I can hear you.
Scott Farquhar - Co-Founder, Co-CEO & Director
Okay.
It's a huge advantage for us in Europe to have a partner network.
Our partner network extends the entire globe, and Atlassian does not have a services department.
And so our services are really provided by our partner network around the world.
And as we know, they've -- we incentivize them with margins and we also spend a lot of time on training and so forth.
And of course, we're using training, margins and other things to direct our partner network more towards our cloud offerings as that is, of course, where the demand from our customers is at the moment as well.
Operator
Your next question comes from the line of Rishi Jaluria with D.A. Davidson.
Rishi Nitya Jaluria - Senior VP & Senior Research Analyst
Nice to see continuing and improving business momentum.
Two quick ones.
First, going back to the comment that's been made on the server customers and not expecting mid- to large -- or 2/3 of mid- to large customers to migrate until FY '23 and beyond, I guess I'm a little surprised by that metric given the incentives that you have in place to push migrations.
What has been the pushback from customers on migrating?
Is it just the amount of investment that has to be made?
Is it not enough incentive?
Is it pricing?
Is it inertia?
And then a follow-up.
I just wanted to ask about cloud net expansion rates.
At the Analyst Day, you talked about 121% cloud net expansion rate and 130% for medium and large customers.
How has that been trending?
And is that a metric you plan to disclose maybe annually?
Or how should we be thinking about that?
Scott Farquhar - Co-Founder, Co-CEO & Director
It's Scott here.
I'll take the first one, and James may chime in on the second one.
For these server customers and the large ones migrating from server to cloud, one thing to realize is these instances are mission-critical in our organizations.
We've had the CIO of a large technology company talk to us recently and they said, "There's 3 or 4 mission-critical applications at Atlassian" -- sorry, at this particular company.
"One of them is our ERP.
One of them is kind of our sales force automation.
And one of them is Atlassian products because we usually stop when these products go down." And so when these mission-critical applications are there, these companies want to plan for it, plan the budget cycles for it.
And so if they get click their fingers and move today, they appreciate all the benefits that they would get.
But it's a practical matter.
It takes a while to plan and migrate these sort of -- these systems where they really want to minimize the amount of downtime for their employees.
And so there's nothing specific there.
I would say there's areas that Atlassian will continue to improve on around compliance and certification in certain geographies that takes us a while to get those things, and customers are working with us to move as we hit those certifications.
But there's nothing specific that I look at that makes them delay really just inertia and the mission-criticality of our applications.
James A. Beer - CFO
And then just on the second part of your question, obviously, at the Investor Day, we wanted to dive a little deeper in terms of offering some cloud metrics given the importance of the cloud business to our company in the coming years.
So yes, we talked about ARR, 35% growth year-over-year.
At that point, the net expansion rate, as you say, at 121% and that being a larger figure, 130%, for our medium and larger-sized customers.
And so as we continue along our cloud migration journey, you can expect that we will periodically update those statistics.
Operator
Your next question comes from the line of Brent Thill with Jefferies.
Luv Bimal Sodha - Equity Associate
This is Luv Sodha on for Brent Thill.
Congrats again on a nice quarter.
Just a couple of real quick questions for me.
One was digging a little bit deeper on the migration -- the server-to-cloud migration.
I guess did that have any impact, any negative headwinds on billings or unearned revenue per se?
And then the second question was on the momentum that you've seen with the free cloud versions.
Last quarter, I think you noted that you saw an increase of 175%.
Has that top of the funnel momentum continued in this quarter?
James A. Beer - CFO
So I can take the first part there.
In terms of server-to-cloud migration impact on billings, no, I wouldn't describe it as a material item in Q2 for either our revenue result or for the deferred revenue.
And in terms of the free versions, we're pleased with, obviously, our progress there, but I wouldn't speak to anything in addition to what we've already covered in earlier announcement.
Anything to add to that, Scott or Mike?
Okay.
Operator
Your next question comes from the line of Jack Andrews with Needham.
Jon Philip Andrews - Senior Analyst
I wanted to see if you could provide an update for us on Align.
You previously talked about how Align is one of your fastest-growing revenue products.
And so it's just -- I was curious if there's any context you can share in terms of just how -- where the growth is coming from and how it's going, whether it's through organic means.
Or is cross-selling really kicking in there?
Scott Farquhar - Co-Founder, Co-CEO & Director
It's Scott here.
On Align, James (sic) [Jack], that is primarily sold to our existing customers, right?
This is not something that -- where we go in with a sales team and have a kind of long customer acquisition sales cycles.
These are existing customers using our products, predominantly Jira and they say, "Actually, I've got one or many Jiras across my organization.
We are doing an agile transformation, a digital transformation, and we want better executive-level understanding, and we want to sort of scale up our agile from what was happening at the engineering level all the way through the organization." And so what we get is a lot of our customers calling us up and saying, "How do we solve this problem?" And of course, Align is the exact solution they're looking for.
And so I don't think there's anything in terms of -- it really is an upsell to an existing customer base.
We're very happy with the acquisition and how it works with our customers.
It is one of many things that helps us within our customers' digital transformation.
And that is something we -- when we talked with customers, it used to be that software teams were kind of -- did their own thing in a department.
These days, software is mission-critical to every company.
We talk to companies across every sector, and they're really saying that the thing they're struggling with is how they transform their organization.
And in most of these cases, that transformation is coming from their software teams.
They're actually adopting practices in software and rolling them out across the entire organization, benefiting not just here at Align, but that benefits Confluence in those teams who need to collaborate more closely across their entire organization.
It's going to benefit some of the new products we've got coming out to address this need.
And so that broad trend, I think, is ending up in a whole bunch of conversations at the C level, CIOs, CTOs and even CEOs of organizations who are turning up to Atlassian, asking how we can help them solve their digital transformation problem.
Operator
Your next question comes from the line of James Fish with Piper Sandler.
Quinton Amedeo Gabrielli - Research Analyst
This is Quinton on for Jim.
Really throughout the pandemic, we've seen employees adopting new ways of communicating with their teams.
We're wondering if you've seen any acceleration in the adoption of Atlassian products from the nontechnical users maybe compared to more prior years.
And how are you viewing the competition in the nontechnical-specific world?
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
Quinton, look, from the -- let me answer the pandemic question first.
Obviously, as more people are working from home, working remotely, changing their work habits, as we like to say, they change where they work but they keep how they work consistent in order to allow people to work from lots of different locations.
As that has happened, you naturally see increased activity and usage in our products because our products fundamentally help people working asynchronously to help teams collaborate to help you get on the same page.
Where you might have used a whiteboard beforehand in an office, now you might use a Trello board.
Or if you have a remote meeting as -- I live on Zoom most days.
We often start Zoom meetings with Confluence pages as a pre-read, right?
It's a very a much more efficient, asynchronous method.
We will often start our meetings with a 10-minute pre-read where someone will send a link to a Confluence page.
We will all read it and add comments, attendance, and then we will start the meeting.
So these sort of things are driving, I think, a difference in how people think about working and structuring their day in knowledge work in broader areas and leading to activity and usage in our products.
Again, it's not a sort of a hockey stick jump or a step change jump.
I would say it's a continued slow march of improvement for us as more companies that -- already customers have more usage, more days of the week.
They might use our products, et cetera, and that will, I think in the long term, lead to expansion.
But it's not going to be a step change that they all sort of run online and suddenly decide to buy Trello, I guess.
In the broader work management for all space, look, we continue to be bullish.
It's a very huge market.
Obviously, we're very happy with the progress of Trello.
Confluence continues to do well at helping us get wall-to-wall with inside customers.
And we continue to work in our innovation areas on new products to target some of those trends, I suppose.
One example of that is our acquisition.
We acquired a company called Halp, which is a digital version of ESN, you might say, focused on messaging platforms, so Slack and Microsoft Teams and providing service management within the messaging construct and connecting it back sometimes to something like a Jira Service Management in the back end and sometimes just processing all of that messaging within all of that service within the messaging products.
That -- again, as you see adoption of things like Slack and Teams during this pandemic as people work from home, products like Halp will benefit from that because people are increasingly looking for ways to do work within those tools.
And that's the leading service provision tool within the Slack ecosystem.
It's now in the Atlassian stable, and we continue to work on integrating that with the rest of our things.
Operator
Your next question comes from the line of Pat Walravens with JMP Securities.
Patrick D. Walravens - MD, Director of Technology Research and Equity Research Analyst
Great.
I'll add my congratulations.
So I'll go to a little different topic here.
So in August, you announced that the employees could work from home permanently even after the pandemic ends.
And obviously, your whole solution set really helps with that.
But I don't know about you guys, but I find a full Zoom day so exhausting.
And within our organization, I'm not sure it's the best thing for our employees.
I'm just wondering how has your thinking on that topic evolved over the last 6 months.
Scott Farquhar - Co-Founder, Co-CEO & Director
It's Scott here, and others can chime in if they wanted to add anything.
We think -- we call it TEAM Anywhere.
It's our way we've done this, which is really that our employees can work anywhere they want.
And if they choose to come and work in one of our offices, they can do that.
If they choose to work from home, they can do that.
And that really opened up the talent pool for us.
And if we think one of the reasons Atlassian has been successful, I think it's our heritage outside of Silicon Valley that's allowed us to tap into an amazingly diverse and very loyal talent pool particularly in Australia.
And so I think that's been -- caused our success.
And we're really excited about -- able to tap into that around the world.
I know myself.
Yes, days full of Zoom meetings aren't that great.
But what we found is that the -- many employees value the lack of a commute, the ability to spend more time with friends and family, the reinvigoration of local communities around where they live.
And many of our executive team have moved from the center of cities to somewhere nearby to take advantage of kind of those areas.
And so 2 hours back from a commute gives you a lot of freedom and flexibility to spend time with family or exercise or other things there.
I'd remind our employees that we aren't really in a steady state there, but we are working from home in the middle of a pandemic.
And that's different to what the world will look like when you can, your kids are back at school and you can travel into the office.
And we are building our policies for that world.
And God willing, like that will happen this year.
We'll see the vaccine rollout, and hopefully, we can move into a more normal state.
So it is something we spend a lot of time thinking about.
I don't think we'll get it all right.
But like everything Atlassian, we continually try and improve that Clydesdale spirit of continuing to make relentless improvement, and so you'll see that here as well.
Operator
Your next question comes from the line of Fred Havemeyer with Macquarie.
Frederick Christian Havemeyer - Analyst
I'm really curious about your perspective on this.
As businesses are planning for their IT remote by work -- sorry, for remote work by design and this new kind of like IT paradigm of hybrid or remote work.
How are you seeing the evolution in your funnel?
And what are companies looking for in terms of software that can support more agile work cycles or team alignment within this remote work environment?
Scott Farquhar - Co-Founder, Co-CEO & Director
It's Scott here.
It's interesting in terms of -- you talked about remote work by design.
There's a great quote which is, "The future is here.
It's just unevenly distributed." And I think if I went back pre-pandemic, you would find that like there were a large number of our customers already working in this fashion, heavily leaning on digital tools to share information across their organization, already reaping the benefits of less synchronous communication, more work that is tracked kind of in Confluence rather than meetings.
And so in many cases, what we've seen with the pandemic is the sort of whole world catching up.
Many people were already using Zoom on a day-to-day basis, and everyone else is now saying it.
We're seeing many customers using Jira and Confluence and our agile products, Trello, already being used in many places.
So I don't think there's been a huge change.
I guess we've always, at Atlassian, catered to the vanguard of people and how they're working.
And obviously, there's some new things we're thinking about with this, but it hasn't been a sort of step change in sort of how products work.
Operator
Your next -- (Operator Instructions) Your next question comes from the line of Ari Terjanian with Cleveland Research.
Ari Nareg Terjanian - Research Analyst
Congrats on the results.
At the Analyst Day a couple of months ago, you guys talked about strength in large deals.
I'm just wondering if you could double-click on that and how recent performance is there in this quarter.
And then second, just any more color around -- what would you say is the biggest surprise you've seen in terms of customer behavior since the October announcement of the server end of sale?
James A. Beer - CFO
So in terms of large deals, we tend to update that statistic each year.
I would say that we continue to execute in a way kind of consistent with the trends that were laid out in the last stats that we laid out at Analyst Day.
And in terms of the second part of your question, surprises in terms of how customers have reacted post the server EOL announcement, I would really say that I think our team prepared just fabulously for that announcement.
And that planning, the thought that went into that announcement has paid off because I would say that customers are obviously thinking hard about their options and so forth, the right timing for them to make a move and so forth.
But really, that's very consistent with how we had analyzed and planned for this announcement.
Scott or Mike, would you add anything to that?
Scott Farquhar - Co-Founder, Co-CEO & Director
No, I think you said it really well, James, like we're thoughtful, long-term focused.
And you've seen from Atlassian, whether it's free or migration to cloud or the product portfolio we build, like we really just take a long-term focus with all of it.
And there'll be volatility month to month, quarter to quarter, but most of the time, Mike and I don't spend really much time on pull forward or anything like that.
We're spending our time thinking about the future of our companies and customers in the cloud.
So yes, you can -- I think it's the last question.
So thank you to all of you for being on with the journey, and I appreciate it.
And I think that's the last question.
Operator
Yes.
There are no further questions at this time.
I'll turn the call back to Mike for closing remarks.
Michael Cannon-Brookes - Co-Founder, Co-CEO & Director
All right, everyone.
Thank you very much for attending the call and for all of the thoughtful questions and write-ups.
I hope you and your families stay safe in this challenging time around the world, and we look forward to talking to you next quarter.
And a reminder that Team '21, our annual conference, is on just before the next earnings call, I believe.
So attend that.
And thank you very much for being here.
Hope you have a kick-ass weekend.
Operator
Ladies and gentlemen, this concludes today's conference call.
Thank you for participating.
You may now disconnect.