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Operator
Welcome to the Q2 2014 earnings call.
My name is Tiffany and I will be your operator for today's call.
(Operator Instructions)
Please note that this conference is being recorded.
I will now turn the call over to Mr. Gregg Swearingen.
You may begin.
- IR
Good morning and thanks for joining us for 2014 second-quarter earnings call.
Mike Koehler, Teradata's CEO, will begin today by summarizing Teradata's second-quarter results.
Steve Scheppman, Teradata's CFO, will then provide more details regarding our financial performance.
Our guidance today includes forecasts and other information that are considered forward-looking statements.
While these statements reflect our current outlook, they are subject to a number of risks and uncertainties that could cause actual results to vary materially.
These risk factors are described in Teradata 10-K and other filings with the SEC.
On today's call we will also be discussing certain non-GAAP financial information, which excludes such items as stock-based compensation expense and other special items, as well as other non-GAAP items such as free cash flow and constant currency revenue comparisons.
A reconciliation of our non-GAAP results to our reported GAAP results and other information concerning these measures is included in our earnings release and on the Investor page of Teradata's website.
The replay of this conference call will also be available later today on that site.
Teradata assumes no obligation to update or revise the information included in this conference call as a result of new information or future results.
I'll now turn the call over to Mike.
- CEO
Thanks, Gregg, and good morning everyone.
Teradata finished the second quarter with revenue of $676 million, which was up 1% over prior year.
Our international region revenue came in higher than we'd expected, while the Americas results were roughly in line with what we had anticipated.
New data warehouse customer wins were up significantly over prior year and was the second highest ever recorded for a Q2.
For the first half of 2014, Teradata's revenue grew 4% to $1.3 billion, with product revenue up 4% and maintenance up 9% year-to-date.
Consulting services was flat in the first half but backlog grew as expected, setting us up for a stronger second half.
New data warehouse wins for the first half were the second highest ever.
Turning to the regions, the Americas Q2 revenue of $374 million was down 8% from prior year and down 7% in constant currency.
For the first half, revenue in the Americas was flat.
Some notable new customer wins included a global online travel company, which will be implementing an IDW, along with QueryGrid, and our UDA, to improve site performance and to get more value from Hadoop; the Cordish Companies, a US entertainment company, which is implementing Teradata and our integrated marketing management solution to automate customer management and campaigns; a top 10 US cable operator that purchased an IDW for sales analytics, customer retention, and improved network performance; and a major financial institution in Colombia, which is implementing an IDW to integrate data across their financial functions.
Significant expansions and upgrades during the quarter included a Fortune 500 bank, which expanded its IDW and Aster implementations and extended its UDA by adding a high-performance appliance to detect fraud; a leading package delivery company that upgraded and expanded its Teradata environment to integrate detailed operational data in order to enhance package flow through its network, optimize route planning, and improve customer profitability.
One of the world's largest brewers added Teradata Hadoop appliances, as well as our digital messaging solution.
Another Fortune 500 financial services company added Aster for discovery analytics.
Centene, a healthcare service company completed a floor sweep of its IDW to better serve its clients through advanced analytics and to support growth on top of the 8 million queries they are running today.
And one of the world's leading e-commerce companies selected Teradata's integrated marketing solution to automate their marketing functions.
Other expansions in the quarter included CVS and Kohl's and two top 10 communication companies expanded their Aster systems.
We are starting to see some good add-ons to our existing Aster user base.
Turning to our international region, Q2 revenue of $302 million was up 14% as reported and up 13% in constant currency.
This was only $3 million less revenue than Q4 of last year, which was the highest amount of revenue ever recorded in a quarter.
The EMEA portion of international grew revenue 19% in constant currency, while APJ grew 2% in constant currency.
For the first half, international revenue was up 10%, both as reported and in constant currency and set records for new data warehouse customer wins in the first half, as well as in Q2.
Q2 new customer wins included one of the world largest utilities, which bought our Aster Hadoop appliance as part of its UDA.
China Mobile Fuson selected Aster for its data discovery platform, performing path analysis on subscriber behavior to enhance customer experience and optimize its network.
Fnac, the French-based European retailer is implementing an IDW to integrate data from stores, warehouses, and e-commerce activities.
A retailer with over 300 stores in Australia and New Zealand is implementing a data warehouse and our demand chain management application to improve forecasting and replenishment.
China Tobacco Yunnan selected Teradata for its IDW.
The German multi-channel retailer, Bonprix, is using our integrated marketing solution to build new analytics on customer behavior patterns and improve its customer engagement activities.
Some notable expansions and upgrades included Lufthansa, which completed a floor sweep of its Teradata environment and added capacity for future growth.
China Mobile Jaejoong, which added Aster for network data integration and big data analysis, including customer path analysis and social network analysis.
Commonwealth Bank of Australia expanded its Teradata environment to support finance and risk analytics.
The bank had 80% of the required finance and risk data already in its IDW, supporting analytics for other departments, and as a result was able to save significant time and expense versus building a separate solution.
Nordea Bank added capacity to support the rollout of its finance data warehouse.
Other major expansions included KPN in the Netherlands and Aflac in Japan.
Analytics continues to be a top strategic priority for most companies around the world.
We continue to see strong demand for Integrated Data Warehouses, as evidenced by our new data warehouse customer wins.
The IDW has also proven to be a key platform in the evolving analytical ecosystem.
Many customers are adding workload-specific analytic platforms to address the various opportunities that have emerged with the new big data.
The resulting analytical ecosystem is becoming increasingly complex to manage and costly.
We have been focusing on helping customers to minimize this cost and complexity, while delivering high-value analytics for all their data.
Our investments have been aimed at enabling customers to leverage and manage new open source technologies to complement existing and proven data warehouse technologies.
Going forward, our overall investments will continue to be centered around our Unified Data Architecture, big data analytics, our services capabilities, and data warehousing, as well as our integrated marketing management solution.
Key announcements in these areas this quarter included the Teradata portfolio for Hadoop 2, which is comprised of software and services that help customers realize the business value of a data lake faster.
Teradata has value-added software for Hadoop to help move and manage data, including Unity Ecosystem Manager, Data Mover, QueryGrid, SQL-H, Teradata connector for Hadoop, and consulting, training, and support services.
We also offer a preconfigured Hadoop appliance, with the software loaded, as well as single vendor support.
Teradata Aster R, which offers data mining analysts that use open-source R, a scalable, high-performance, and easy to use platform.
Aster removes memory and processing limitations on R, making Aster an ideal discovery platform for the data miners that prefer using R for the analytics.
MongoDB partnership: we are building a high-speed bi-directional connector, leveraging Teradata QueryGrid to feed insight directly into a MongoDB operational environment.
Such as with the Teradata providing the next best offer to one of MongoDB's call centers, for example.
Our latest database release, Teradata 15, includes Teradata QueryGrid capabilities.
This enables users to access data and perform analytic processing where the data resides across the UDA, regardless of where it's stored, whether in Hadoop, Aster, or Teradata.
Our new IDW platform, the 6750, extends our innovation in hybrid storage and in memory capabilities for in-database analytics to meet the most demanding real-time workloads.
And Gartner named Teradata leader once again in their Multichannel Campaign Management Magic Quadrant, pointing out our data anywhere capabilities.
In addition, we recently announced two acquisitions to further extend our UDA portfolio and big data capabilities.
The first, Revelytix, has data management and data preparation tools that help solve some of the biggest challenges with Hadoop, which is understanding metadata in Hadoop.
The Revelytix team joining the Teradata has a deep history in metadata management.
Revelytix provides a software solution for integrated metadata as well as lineage and data wrangling.
Revelytix will continue to support multiple Hadoop distributions, including Hortonworks, Cloudera, and MapR.
We also acquired Hadapt, a pioneer in developing the capability to run SQL on Hadoop.
This acquisition adds an experienced engineering team with deep big data and Hadoop knowledge, along with data management IP for Hadoop.
Turning to guidance, we continue to expect to be at the lower end of the guidance range as provided at the start of the year.
Longer term, we continue to see good growth opportunities for Teradata.
We are increasing the number of solutions we take to market, and with that, the opportunity to capture more new revenue.
The markets our solutions and investments are centered on, big data analytics, our UDA, data warehousing, and integrated marketing cloud are all growing markets.
We will continue to get broader in the market to capture more customers and more revenue, with investments in selling and in marketing.
We are adding options for how customers can deploy and buy Teradata solutions, such as with our cloud offerings, elastic capacity on demand, and our subscription models.
And we have a strong and growing position in the Global 3000 companies, with our integrated data warehouses, to leverage, along with our UDA, to help customers build out their analytical ecosystems.
Before I turn the call over to Steve, I wanted to let you know that the annual Teradata's partners users group conference will be held in Nashville, Tennessee October 19 through the 23rd.
We will be sending out more information soon, and if you are interested in attending, please contact Gregg to register.
With that, I'll now turn the call over to Steve.
- CFO
Thanks Mike, and welcome.
During my discussion regarding revenue, except where otherwise noted, currency had a minimal impact and the stated percentage change is the same as reported and in constant currency.
Product revenue of $300 million was down 1% from the second quarter of 2013, but down less than we expected 90 days ago.
For the first half of the year, product revenue was up 4%.
Services revenue of $376 million was up 2% from Q2 2013, up 3% in constant currency.
For the first half of the year, services revenue was up 4%.
Within services revenue for the quarter, consulting services revenue was $203 million, down 2% from Q2 2013, and maintenance services revenue of $173 million was up 8%, up 9% in constant currency.
Year-to-date, consulting services was flat year-over-year and maintenance revenue was up 9%, up 10% in constant currency.
Our maintenance revenue growth rate is benefiting from the deferral of floor sweeps as customers continue to face CapEx pressures and headwinds.
Typically, part of the ROI of a product upgrade or floor sweep is driven by lower maintenance costs, as newer systems take less hardware to perform the same workload, therefore, reducing the maintenance file value or the OpEx cost from the customer's perspective.
During my discussion today, again, except where otherwise noted, I'll be addressing margins and expenses on a non-GAAP basis, which excludes stock-based compensation and other special items, including acquisition-related and other special items identified in our earnings release.
Product gross margin in the second quarter was 66%, compared to 68.3% in the second quarter of 2013.
The decrease in product gross margin was driven primarily by the increase in FAS 86 amortization of prior software development costs.
FAS 86 amortization is still expected to increase approximately $14 million, or $0.06 on an EPS basis, for 2014 versus 2013.
The increase in Q2 was approximately $6 million and we expect the increase to be approximately $3 million in Q3 and minimal change in Q4.
Services gross margin in the quarter was a strong 48.1%, down from the 49.3% in Q2 2013, which was Teradata's all-time record for services gross margin.
The 48.1% achieved in Q2 2014 was the third highest services gross margin in the last five years.
For the first half, services gross margin was 46.5% compared to the 47.4% in 2013.
Overall, gross margin was 56.1% in the second quarter, compared to 57.9% in the second quarter of 2013.
For the first half, gross margin was 55.5% versus 55.8% in 2013.
Turning to operating expenses, SG&A expense of $173 million was up $2 million, or 1% higher than the second quarter of 2013.
Research and development expense in the quarter was $47 million, up 9% from the second quarter of 2013.
We expect our R&D expense will continue to increase and will increase at a higher rate each quarter as we move through 2014.
Consequently, R&D expense for the full year is expected to be in the low double-digits, as increasing our investment in research and development continues to be a key initiative for Teradata.
Total R&D spend for the second quarter, which includes R&D expense plus the additions to capitalize software development costs from the cash flow statement less capitalization of internally developed software was $62 million, this compared to the $58 million in Q2 2013.
As a reminder, these capitalized costs when amortized are classified in the income statement as product cost of revenue, which reduces product gross margin.
As a result of all these items, operating margin for the quarter was 23.5%.
This is down from a very strong 26% yield in Q2 2013.
On a GAAP basis, our effective tax rate in Q2 2014 was 27.3% versus a 26.5% GAAP tax rate in Q2 2013.
Our non-GAAP effective tax rate for the second quarter was 28.3%, which was higher than the 27.6% non-GAAP tax rate in Q2 2013.
The higher tax rates were mainly due to the expiration of the US R&D tax credit, which has not yet been restated for 2014.
In terms of earnings per share, our Q2 GAAP EPS was $0.60 compared to $0.65 in Q2 2013.
Adjusting for stock-based compensation and other special items, which equated to $18 million after-tax, or $0.12 in the second quarter of 2014, our non-GAAP EPS was $0.72 compared to $0.76 in Q2 2013.
For the first half, GAAP EPS was $0.97 versus $1 in 2013.
On a non-GAAP basis, EPS was $1.25 for the first half of 2014, a 5% increase from the $1.19 generated in the first half of 2013.
Turning to cash flow, net cash provided by operating activities was $138 million in Q2 2014 versus $140 million in the second quarter of 2013.
For the first half, cash from operating activities was $481 million, a 26% increase from the $383 million generated in the first half of 2013.
In the second quarter, we had $25 million of capital expenditures, including capitalized software, versus $38 million in the second quarter of 2013, resulting in free cash flow of $113 million versus $102 million generated in Q2 2013.
Free cash flow in the first half of the year was $423 million, a strong 33% increase from the $318 million generated in the first half of 2013.
As a reminder, the strength in the first half free cash flow will likely mean that the year-over-year free cash flow comparison in the second half of the year may be less favorable.
However, for the full year, we continue to expect that free cash flow will approximate GAAP net income on a plus or minus $25 million to $35 million basis, as we have referred to in the past.
Moving to the balance sheet, we had $934 million of cash as of June 30, 2014.
This is up from the $922 million as of March 31, 2014, of which approximately 17% was held in the US.
During the second quarter, we bought approximately 2.5 million shares of Teradata stock for $104 million.
Through June 30, we bought approximately 4.5 million shares for a total cost of $191 million.
As of June 30, we have approximately $450 million of share repurchase authorization available.
With respect to accounts receivable, accounts receivable increased $36 million in Q2 2014 versus Q2 2013.
Days sales outstanding was 73 days as of June 30, 2014 compared to 71 days at June 30, 2013.
Deferred revenue was $468 million as of June 30, 2014, which was up $17 million from June 30, 2013.
Turning to guidance, for the full year, we continue to expect that revenue growth will be at the lower end of our initial guidance range of 3% to 7%.
Correspondingly, we also continued to expect non-GAAP EPS to be at the lower end of our initial guidance range, or $2.85 per share.
In regards to next quarter, Q3 revenue is likely to be flat to down compared to Q3 2013 revenue, in part, due to a few deals in international that were closed in Q2 2014 that we expected to close in Q3.
In closing, we are confident we are making the right investments, both organic and inorganic, to enhance our unified data architecture and help create the best analytical ecosystem and integrated marketing solutions needed by our customers.
And with that, operator, we are ready to take questions.
Operator
(Operator Instructions)
Raimo Lenschow, Barclays.
- Analyst
Thank you.
Thanks for taking my question.
The first question I had is if you -- Mike, can you help us understand, you keep signing -- or the signing rates of new customers for data warehouse keeps going on at very high levels.
Remind us how does that translate into revenue?
I seem to remember they start slow, but how do these record signings that you see there in terms of new customers translate into future revenue?
That will be my first question.
And the second question is you keep having positive news on the marketing side, Steve, can you maybe remind us at what point you want to break that out specifically so that we get a better visibility there?
Thank you.
- CEO
Okay.
Thanks, Raimo.
The new customer wins -- I'll give you a directional comment overall how the revenue flow is, but in any given quarter or year, we can have a different mix of new customer wins where you have an extremely large purchase upfront that taints it in that direction.
But overall, new customer wins, we typically see in the next 12 months an add-on that's approximately 80% of the original purchase and then in subsequent years, it moves a little bit lower than that.
So there's a pretty good revenue flow that comes over the first three or four years.
And we've been building -- we're on a good track of new customer wins, dating back to last year, as well as the first half of this year, and the year before, as well.
- CFO
Raimo, with respect to the presentation of the integrated marketing cloud, that business model, from internally how we view that is that the sales activity, the sales operational side, reports up through the regions, very consistent with our customer service side.
As a result, there is not a separate segment that would drive the reporting of that integrated marketing cloud activities.
As long as it does currently reside up through the regions, that reporting would then be done through the regions and through our segment reporting that is done with the Americas and international.
- Analyst
Could you give us an indication, Steve, roughly how big it is and what's the growth rate that you seeing there?
- CFO
Raimo, with respect to what Mike said earlier in the year, that, that business activity was in the range of -- over $250 million.
We're targeting just slightly above that $250 million run rate for 2014 for that total business.
- Analyst
Okay.
Thank you.
Operator
Matt Summerville, KeyBanc.
- Analyst
Good morning.
A couple questions.
First, can you just talk about what gives you pause on your guidance.
It sounds like your product close rates are maybe getting a little bit better and your international businesses is coming in ahead of your forecast and your consulting backlog sounds like it's been pretty nicely rebuilt for the second half of the year?
- CEO
The only pause, Matt, is as it relates to what we see in our line of sight for data warehouse opportunities, specifically in Q3.
It's always subject to change.
We've had quarters where we've had stuff move out and we've had quarters where opportunities have come forward, such as happened in Q2, and it deflated our Q3 opportunities somewhat.
So the -- when we look at the business on a quarter basis and when we do these earnings calls, we are already four or five weeks into the quarter, we have pretty good visibility on the quarter.
In this particular quarter, we are seeing not as robust opportunities as we'd like to see.
We had a similar situation in the second quarter and we made comments on the revenue we were expecting or looking at in the second quarter and it ended up being higher.
So that's basically that.
The more positive thing is -- and the progress we're making -- is when we look at the Business overall, and we look at it in aggregate in the second half and in the fourth quarter and we do have some things going in the right direction, like our consulting services business and our services business overall.
And we are seeing a build-up of opportunities that are in the fourth quarter and beyond, but for right now, we've got to navigate through the third quarter and then we'll go from there.
So the fundamentals are good; we're once again looking at a light third quarter.
- Analyst
Just one quick follow-up then, Mike.
Could you provide a little bit of color by key end market vertical, if you will, in terms of what you're seeing out there in the marketplace?
- CEO
So I can comment on -- you're referring to some of our large industry verticals here in the US, Matt?
- Analyst
Correct.
- CEO
And maybe some of the larger countries internationally.
Financial services in the US has been, by far, the fastest growing and our largest vertical over the past three or four years, going back to 2010 actually and actually had good growth in 2013 -- low double digits.
But financial services is going to slow down.
The first half was roughly flat and what we're seeing in the second half -- it should be down some.
I would characterize this more to -- we've had a huge amount of purchases and infrastructures put in place with the financial institutions, the major ones here in the US getting their data and infrastructure set right, and in this case, it's more of a cyclical time out.
Some of the other industries -- our retail industry keeps going along at a pretty good pace, so not declining and it's more in a stable environment.
Some of the e-commerce industries -- the telecommunications, media entertainment, and things like that -- there we've experienced some declines in the first half and last year.
Manufacturing is growing.
It grew last year.
It's growing again this year.
So that's a snapshot of what we're seeing.
In international, once again, we run into some cycles.
So in China, we had huge growth up until the second half of last year and then it turned flattish and then into the first half of this year flattish.
And once again it's more cyclical and we see great opportunities in the second half in China as we get out into 2015.
We're getting position much broader and a lot more industry, so China is a key one for us.
Japan we see stabilized.
We actually had growth in constant currency in the first half and towards the end of last year.
That's some high-level commentary.
Western Europe has been really our strongest over the 1 1/2 years, 2 1/2 years and continues to go at a good rate.
I don't know if that covers all the bases, Matt, but that was an attempt to get at it.
- Analyst
I appreciate it.
Thanks, Mike.
- CEO
Okay.
Operator
Joe Wittine, Longbow Research.
- Analyst
Hi.
Thanks.
The winds have obviously been good for at least the last two quarters and maybe even three here, yet you haven't really been giving figures on the sales team addition, so presumably you dialed that back this year.
So maybe Mike, go into little bit further detail on how your expanding the customer base so nicely.
Are these legacy opportunities that have been in the funnel for a while?
Are they perhaps smaller customers that historically you haven't targeted or do have some sales incentives?
Or is it just a really the suite of new products that you're bringing to market today?
Thanks.
- CEO
Joe, as far as expanding our territories, we've given information before.
Up until this year we have added 50% more territories -- sales territories -- over the last five years and we added a lot of capacity.
The productivity in those territories were such that there was tremendous opportunities within those territories to drive additional revenue, new customer wins, and everything else.
So that's why this year we're taking a little bit of a time out and adding resources into those territories, which are really teams, so not necessarily expanding territories that much, but adding resources to go after those customers in those territories.
Our sales cycles with new customers can be long and we're seeing the fruits of what we've been doing, not just this year and last year, but over the past two or three years longer-term, and we still have plenty of capacity in the territories to continue to generate new customer wins for the foreseeable future.
So there we're in good shape.
That said, we are continuing to add territories.
It's more opportunistically.
There's opportunities that make sense.
It's there and we have been adding territories selectively, but not at a volume -- not like we've done in the past.
Regarding no sales incentives, what were the other -- so that is all normal.
- IR
Product family expansions.
- CEO
Joe, you'd asked some other -- suggested some other questions related to this?
- Analyst
Yes.
I was just throwing out potential ideas of why you're seeing growth.
But you answered it pretty well.
But maybe just as a quick follow-up--
- CEO
Okay.
- Analyst
The new IDW wins, you said they are up year-over-year.
Can you give us an idea of how much they are up first half over first half?
- CEO
In terms of a -- if I gave you a rough percentage, it would be 20%.
- Analyst
Great.
Thanks and congratulations on another good quarter.
- CEO
Yes.
Thank you.
And the other comment I want to make is last year's was a good number.
That was up, too.
So it's not off of a -- not one of those things where it's off of a low number.
- Analyst
Got it.
- CEO
Thank you.
Operator
Katy Huberty, Morgan Stanley.
- Analyst
Hey.
Thanks.
Good morning.
As it relates to Americas down 8%, can you split that out between the top 50 and ex top 50.
Last quarter, you talked about, excluding those top accounts, you were seeing mid teens-growth and expected that again this year.
Is that the trend line you're on and are you seeing any signs of life in those top accounts?
- CEO
Thanks, Katy.
The growth outside of the top 50 in the Americas is double-digit, just like we expected and everything else.
The top 50 is going to be a little lumpy quarter-to-quarter.
It was actually up in the first quarter and down in the second quarter.
And if you look at the big picture, it's playing out as expected.
The decline in the top 50 this year will be smaller than it was last year and we're having some good success and activity in the top 50 and we're getting positioned well there with our UDA and with our big data-related solutions and services that we're taking in there.
So, we are starting to get positioned good and we're on the right trajectory where the amount of the decline is getting reduced.
So in the second quarter, obviously, we grew outside the top 50 double-digits and the large CapEx purchases and everything else in the top 50 took a decline in the second quarter.
- Analyst
In your prepared remarks, you mentioned a number of floor sweeps, which would suggest that customers are doing some upgrades.
Is there any potential that the top 50 could be closer to flat next year or you still think that the top 50 would decline in 2015?
- CEO
It's hard to predict, Katy.
The top 50 could be flat, they could be up, they could be whatever.
And to your point, we are seeing floor sweeps, obviously, around the world and we consistently do a level of floor sweeps.
At some point in time, we'll see floor sweeps occurring in the top 50.
- Analyst
Okay.
Then just a last follow-up for Steve, really great free cash flow generation in the first half.
I know you said you'd still expect free cash flow to be pretty close to net income.
What's driving the weaker second-half free cash flow?
That's been a trend over the last couple of years, that the second half is weaker than the first half?
- CFO
Yes, Katy.
As you referenced, our guidance is GAAP net income plus or minus $25 million to $35 million.
Early indications we could be on that plus side for 2014.
It's really the working capital components, as we look out in the second half of the year with respect to accounts receivable and that activity.
So at this point in time, just be cautious on it.
We're still saying it's within our guidance tolerance range, but we could be on the plus side of that for 2014.
And we always have a strong Q1 with the maintenance renewals coming through on Q1, which has been consistent with our cash flow over the last years in the past.
So nothing unusual, just that range is pretty consistent range for us and we feel cautious on it but a positive side, on the plus side.
- Analyst
Okay.
Great.
Thank you.
Operator
Bhavan Suri, William Blair.
- Analyst
Hello.
Thanks for taking my question.
I wanted to touch on a couple of things, but the first is, when you're seeing these new IDW or a EDW deals, the average deal size historically has been that $1.7 million.
Has that been consistent across the new, over say the last 12 months, IDW EDW deals?
- CEO
It's been fairly consistent Bhavan.
I can't give you an exact number, but we're running very close to it.
- Analyst
Great.
And then one of the trends you've historically seen is, as those customers, which these are new wins, add subject areas or data or grow the volume to store more over time, et cetera, et cetera, they've come back every couple of years on average and doubled the size of data warehouse.
And so if I look at the new customers added two years ago, are you still seeing that pattern, too?
- CEO
Yes.
We're still seeing the similar pattern that we've seen in the past, which was in the first 12 months, they tend to add 80% of what was the initial purchase price.
And in the initial purchase price, you have a higher PS content than you do in the second purchase and you get more product revenue, which is a little more of a richer mix of gross margin mix of revenue if you will.
So that's all behaving -- those fundamentals -- the average deal size, the upgrades, everything else, those are all behaving similar.
- Analyst
Okay.
And then given that, if you look out to -- you had great customer adds, great IDW, EDW wins over the last 12, 18 months.
If you follow that path and you feel confident about that, doesn't that bode for acceleration towards the back half of this year and next year?
And if that's the case, I'm just a little surprised that you're still maintaining the low end of the range, given that that trend should drive some license acceleration just based on customer adds?
- CEO
To your point, Bhavan, the fundamentals are good and some of our key metrics are good, and we're making a lot of progress.
Things are going in the right direction and the declines in the top 50, smaller.
What happens in isolation is we're looking at a Q3 right now and we're looking at a Q4 where we are seeing good activity and somewhat of an acceleration there, but once again, it's Q4 and you don't know where it's going to land and so forth.
So, we think our guidance for the year is a prudent guidance.
It's the best view that we have at this time.
But underneath of that, the fundamentals of the business are improving.
- Analyst
Okay.
That's helpful.
And when you look at -- now turning a little bit to some of the Hadoop-based appliances and things like that -- if I look at just the Hadoop-based appliances, and compare the gross margin of that appliances versus, say, the IDW, could you give us some sense of what the gross margin delta is between the two?
- CFO
Bhavan, yes.
The 6000 series was a stronger gross margin, very consistent with what we said in the past.
You have your 6000 series, then you have the 2000 series, which is less.
It's improved over the years from a margin perspective, but still less than the 6000.
Then you have the 1700, the 1000 series--
- Analyst
Right.
- CFO
Which in particular situations could be significantly less than the 6000, less than the 2000, and then the Hadoop appliances under that.
So you have a broad range of it.
And in quarters where we have a significant 1000 series potential transaction, possibly even Q3 this year, we'll call some of that out and recognize at the call, the impact on the 1000 series transaction on a product gross margin, and that Hadoop appliance, even though it's not as large as those 1000 series transactions, is lower than that 1000 series.
- CEO
Back but Bhavan let me say it this way.
The hardware component of a Hadoop appliance is not going to be large revenue and it's going to be very small margins.
What we're doing in the whole UDA area and the analytical ecosystem is software value-add and it plays across any platform.
Strategically, having a Hadoop appliance is when you get out of large companies and into smaller companies, and sometimes in large companies, they would prefer a pre-configured package, as much turnkey as you can.
But the hardware component of that thing will be low margin.
It won't be huge revenue volume for us.
- Analyst
Yes.
Guys, where I'm getting at, is with the Revelytix and Hadapt acquisitions, you're going to see the ability to be able to drill through a Teradata structured EDW, IDW into raw Hadoop-based data.
And when you look at that, and it hasn't been rolled out, but as you think about that, what does that do to the gross margin profile?
Say it was a new customer buying a new system that had both of those components.
How should we think about gross margins for that?
- CEO
Okay.
Bhavan, these are all good questions but we're going to have to limit the questions from the call participants here.
Look, these are all software components.
So it's around how much volume of software can we sell and the margin on the software is the margin on software.
And there will be related services which are services type of margins.
So the profile of that revenue, in a way, you could look at, could be higher than our traditional data warehousing products in aggregate with services.
Okay?
- Analyst
Okay.
Thanks for taking my questions.
- CEO
Yes.
Thanks.
All right.
Operator
(Operator Instructions)
Philip Winslow, Credit Suisse.
- Analyst
Hello.
This is Siti Panigrahi for Phil.
On the new customer wins, we were hoping you could comment on the pricing trends that you're seeing for new customers versus existing customers?
- CEO
The only way I can describe it is there is no change.
Sorry for the brief answer, but the new customer wins, the pricing, sometimes they're switching costs and this and that.
We're trying to help compensate the customers.
Sometimes there isn't.
The dynamics haven't changed between users and new customers.
- Analyst
Got it.
Thank you.
- CEO
Thank you.
Operator
Ed Maguire, CSLA (sic -- see Industry Names and Google searches, "CLSA").
- Analyst
Hi.
Good morning.
Thank you.
I was wondering if you could comment on the progress of migrating, data refining, or ETL workloads off the core database to Hadoop systems that you'd noted last year?
- CEO
Ed, consistent with what we said the last quarter, we are just not seeing much at all.
We had estimated, potentially, the opportunity to be 4% to 8% of our workload with EPL and we just haven't seen much.
And do we expect to see much in the future?
At current course and speed, it's a minimal impact.
Now what I'm referring to, though, is our integrated data warehouse as it relates to that.
So there may be some ETL being done in a data mart appliance type of thing, that maybe that'll move, but not much of an impact.
- Analyst
Great.
And just a comment on maintenance, as you saw that some of your customers are sweating their assets.
Do you expect maintenance to grow faster than third-quarter historical trends, as the expectation of deal closures unfolds as you are currently expecting?
- CFO
No, Ed.
The maintenance in the second half would come down slightly, but that maintenance number is also driven by the quality of new customer wins Mike was referring to also.
So maintenance in second half coming down slightly, but still as Mike is alluded to earlier, still strong in that second half, positive in the second half.
- Analyst
Great.
Thanks very much.
- CEO
Thank you, Ed.
Operator
Brent Thill, UBS.
- Analyst
Thanks.
Just on the Americas business, have there been any other changes to the go-to-market or pricing that may have had some impact, or from your perspective, is this just purely some of those larger customers, as you put it, in a time out for right now, but they'll come back at some point?
- CEO
By far, Brent, it's the major customers and the challenges we've had there.
As far as go-to-market, we continue to build out our midmarket resources, if you will, and expand there, but by and large it's the -- yes.
It's the major customers.
- Analyst
Okay.
And just a quick follow-up on the active enterprise warehouse side.
Are you seeing demand for the hybrid storage solution?
It carries a much higher average selling price than the HDD.
Just curious what you're seeing there?
Thank you.
- CEO
Almost all of our new 6000 class sales are hybrid storage and -- almost all of them.
So it's become almost the norm.
We do offer without the hybrid storage [type] coexistence with our user base to extend the life of those systems, but yes.
- Analyst
Thank you.
- CEO
Thank you.
Operator
Matt Hedberg, RBC Capital Markets.
- Analyst
Yes.
Thanks for taking my questions.
Mike, you commented earlier on additional cloud and subscription offerings.
I'm curious if you could comment more broadly on if you'd ever consider rolling out more -- additional flexible subscription pricing, is how many smaller analytic and data management vendors are selling their solutions today?
- CEO
Okay Matt.
Well, first of all on the integrative marketing side, it's all a subscription model, whether it's on premise or in the cloud and everything else like that.
We are investing more in the cloud as it relates to data warehousing and everything else, and we're starting to get good activity there.
We do, do pricing in some situations with customers in managed services environments and things like that, where we are -- it's more of a subscription model.
So we are evolving as the market evolves and the percent of revenue we're getting that's subscription or recurring continues to increase.
And it'll pick up going forward as more at our customers go to the cloud and our cloud and that activity picks up.
So we're flexible in our pricing.
- Analyst
Great.
Thanks, Mike.
- CEO
Thank you.
Operator
Wamsi Mohan, Bank of America.
- Analyst
Hi.
Thanks for taking my question.
Mike, can you give us some sense of the percentage of revenues from the top 50 Americas customers, where you are with that?
And you focused on Aster quite a bit on the call, so I was wondering how much stronger Aster performance you saw in the second quarter versus the first quarter?
And I have a quick question for Steve?
- IR
Percent revenue, top 50.
- CEO
Okay, Wamsi, okay, I'm sorry.
The percent of revenue from the top 50 is, as we discussed on the last call, so we don't see much change there.
It was -- I'll repeat some of the numbers -- the top 50 spiked up in 2012 to a point where was 37% of our revenue, then it went 33% in 2013, and in 2014, what we said is we are headed where it'll be 25% to 28% of our revenue.
So not much of change there.
And I do want to comment on -- it's not -- there is a positive thing going on and that is the rest of our Company is growing double-digits.
It's a good thing.
And as we do that, and add new customers, the percent of revenue coming from the top 50 and our dependence on it becomes smaller, smaller, smaller, so that's a good thing.
The Aster big data, we've had very strong growth in the first half, so that's the Aster Hadoop big data-related type of revenue, and it's going to be even accelerating at higher growth rates in the second half of the year, Wamsi.
And the other thing I mentioned before is we've had Aster out there long enough where we are starting to see some meaningful add-ons and expansions of existing Aster customers, which is even adding more to it.
You had a question -- one more for Steve, Wamsi?
- Analyst
Yes.
Thanks, Mike.
Steve, can you just give us some sense of the magnitude of revenue that came in the second quarter, that you were prior expecting in the third quarter in those international deals that you referenced?
Thanks.
- CFO
Wamsi, yes.
We didn't quantify it.
It's safe to assume that the spread, over maybe the previous consensus or the consensus range, might be a good indicator of it, but it was a couple of international deals that we anticipated would close in Q3 that closed in Q2.
- Analyst
Thanks, Steve.
- CEO
Thanks, everyone, again for joining us here today.
I want to repeat that those of you interested in coming to our global customer conference in October to please get in touch with Gregg.
So thanks for joining us today and have a good day.
Operator
Thank you very much, ladies and gentlemen.
This concludes today's conference.
Thank you for participating.
You may now disconnect.