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Operator
Good morning, and welcome to Spok's third-quarter investor conference call. Today's call is being recorded. Online today, we have Vince Kelly, President and Chief Executive Officer, Shawn Endsley, Chief Financial Officer, and Colin Balmforth, President of the Company's Operating Company.
At this time, for opening remarks, I would like to turn the call over to Mr. Endsley. Please go ahead, sir.
Shawn Endsley - CFO
Good morning. Thank you for joining us for our third-quarter investor update. Before we discuss our operating results, I want to remind everyone that today's conference call may include forward-looking statements that are subject to risks and uncertainties relating to Spok's future financial and business performance. Such statements may include estimates of revenue, expenses, and income, as well as other predictive statements or plans, which are dependent upon future events or conditions. These statements represent the Company's estimates only on the date of this conference call and are not intended to give any assurance as to actual future results.
Spok's actual results could differ materially from those anticipated in these forward-looking statements. Although these statements are based upon assumptions that the Company believes to be reasonable, they are subject to risks and uncertainties.
Please review the risk factors section relating to our operation and the business environment in which we compete, contained in our 2013 form 10K., our third quarter form 10Q, which we expect to file later today, and related documents filed with the Securities and Exchange Commission.
Please note that Spok assumes no obligation to update any forward-looking statements from past or present filings and conference calls.
With that, I'll turn the call over to Vince.
Vince Kelly - President, CEO
Thanks, Shawn, and good morning. We're very pleased to speak with you this morning about third-quarter results, which clearly were among the strongest we've reported in many years. Indeed, in our first full quarter under the Spok name, the company grew organically for the first time in our recent history, as revenue, operating cash flow, and EBITDA increased from the prior quarter.
In addition to this important milestone, our software bookings reached an all-time high for the second straight quarter. Software revenue increased substantially from the year-earlier quarter, and our backlog remained near a record high.
At the same time, wireless trends continued to improve, as we ended the quarter ahead of our key operating goals for total revenue, gross placements, and pager churn. Overall, we met or exceeded virtually all of our operating goals, enhanced our product offerings, expanded our market reach, strengthened our balance sheet, and, once again, returned capital to stockholders in the form of cash dividends.
Shawn and Colin will provide details on our financial results and operating activities shortly. But first, I want to review some key results for the quarter.
Number one, consolidated revenue increased to $49.8 million, an increase from both the year earlier and prior quarter. The software revenue more than offset the decline in wireless revenue. In short, Spok got bigger on an aggregate basis, not smaller.
While we expect it will take more time for the company to grow consistently on an annual basis, we believe this is a noteworthy achievement in Spok's evolution, as we continue to reposition the company for long-term growth.
Number two, software revenue increased 34.4% from the year-earlier quarter to $16.9 million, while bookings reached a record high of $20.4 million versus $17.3 million a year earlier. Also, our backlog [grows] to $42.1 million at September 30th, from $40.2 million at June 30th. And our pipe of sales leads increased substantially due to the excellent work of our sales and marketing teams combined with wider recognition of our portfolio of software solutions.
Demand for our solutions remain strongest in North America, specifically, among hospitals and healthcare organizations where we sold solutions for critical smartphone communications, secure texting, clinical alerting, and emergency notification to both new and existing customers.
We also continued to expand our international sales efforts plus broadened our worldwide focus beyond healthcare in such market segments as public safety, hospitality, education, and government services.
Number three, wireless subscriber and revenue trends also improved. Gross pager placements rose from the year-earlier quarter, while gross disconnects decreased. Overall, our quarterly rate of unit erosion improved to 1.9%, the lowest rate in more than 10 years. In addition, the quarterly rate of wireless revenue erosion, improved to 2% from 2.4% in the second quarter.
Healthcare again was our best performing market segment, with the highest rate of gross placement and lowest rate of disconnects. We also completed a major transaction with a cellular provider in the quarter, as cellular activations and revenue reached their highest level in more than two years.
Number four, operating expenses, excluding depreciation, amortization, and accretion of $37.5 million, increased from $36.3 million in the year-earlier quarter due primarily to several one-time expense items. Nonetheless, we continued to manage operating expenses prudently, especially as we continue to make investments in those key areas that support our strategy for long-term growth.
Number five, strong operating results generated EBITDA, or earnings before interest, taxes, depreciation, amortization, and accretion, of $12.6 million for the third quarter, representing a margin of 24.7%. This compares to $13.4 million in the year-earlier quarter, and $11.7 million in the prior quarter, or margins of 27% and 23.9% respectively.
As noted previously, we expect to see some modest margin compression going forward, as our ability to reduce recurring expenses declines, and we continue to invest in our future. That said, we expect to keep margins at a comparable level for the foreseeable future.
Number six, we again generated sufficient free cash flow during the quarter to return capital to stockholders in the form of cash dividends. We paid our regular quarterly dividend of $0.125 per share on September 10th, and have now returned a total of $426 million to our stockholders in cash dividends over the past ten years.
Also, our Board of Directors declared our next regular quarterly dividend of $0.125 per share, to be paid on December 10th. We did not make any additional purchases under our stock repurchase program during the quarter. As a result, we still have $15 million of repurchase authority remaining through the end of this year, and, as noted in our press release , our board has extended our share repurchase plan through the balance of 2015, with an additional $15 million authorized. I'll provide more clarity on our capital allocation strategy in a few minutes.
Number seven, finally, as you know, we announced a new corporate name, Spok, in early July as part of a worldwide rebranding strategy. We are very pleased with the successful launch and positive feedback we've received to date on our new identity, and plan to expand our name recognition and brand awareness even further over time.
Overall, we are very pleased with our operating performance and progress in the third quarter, and expect to finish 2014 on a very positive note. We met or exceeded the majority of our key operating goals, achieved record results, expanded our services and geographic reach, generated significant free cash flow, returned capital to stockholders, and successfully introduced a new name and corporate brand.
In short, we made enormous strides toward our goal of positioning the Company for the future.
I'll make some additional comments on our operating performance and related business activities, as well as our revised capital allocation strategy in a few minutes. But first, Shawn Endsley, our Chief Financial Officer, will review financial highlights of the quarter. After that, Colin Balmforth, President of our Operating Company, will comment on third-quarter sales and marketing activities. Shawn.
Shawn Endsley - CFO
Thanks, Vince. Before I review our financial highlights for the quarter, I would again encourage you to review our third quarter form 10Q, which we expect to file later today, since it contains far more information about our business operations and financial performance, than we will cover on this call.
As Vince noted, we were pleased to report excellent operating results for the quarter, results that were consistent with our previously announced financial guidance. An increase in software revenue, combined with solid wireless revenue, along with discipline expense management, contributed to strong cash flow, EBITDA, and operating margins.
Our balance sheet also improved during the quarter, as our cash balance at September 30th, exceeded $106 million.
This morning, I will highlight several items regarding our third-quarter financial performance. They include first, a review of certain items impacting our revenue, second, a review of selected items impacting our expenses, and, third, a brief review of the balance sheet and other key financial items.
If you have specific questions about these or other financial issues, I would be glad to address them during the Q&A.
Our wireless revenue for the quarter declined only 2% from the second quarter of 2014. This decrease reflected the performance of our sales teams in generating wireless gross additions and management of our direct quarterly average revenue per unit, ARPU, which declined only $0.01 in the quarter. We were pleased with this performance in a very competitive wireless marketplace.
During the third quarter, we also benefited from a large cellular transaction. In addition to helping increase our cellular activations to their highest level in more than two years, the deal helped generate $350,000 in third quarter cellular revenue. While cellular revenue is a small component of our total wireless revenue, it continues to be an additional source of revenue that helps offset the continued decline of wireless revenue.
Our software revenue reflected increases in both operations and maintenance revenue from both the second quarter of 2014 and the third quarter of 2013. Software operations revenue is now generally recognized on a ratable basis, an increased from $5.6 million in the third quarter of 2013, to $9.1 million in the third quarter of 2014, or 63.3%.
The increase primarily reflects successful installations of higher dollar value projects in 2014. Maintenance revenue, the other component of software revenue, was $7.8 million in the third quarter of 2014, increasing 11.6% from the third quarter of 2013. The increase reflects our continued maintenance renewal rates in excess of 95% from our installed solution based.
For the quarter, total revenue was $49.8 million, an increase from both the second quarter of 2014, and the third quarter of 2013.
With regard to selected expense items impacting our statement of income in the third quarter, we incurred approximately $1 million in one-time expenses related primarily to our rebranding efforts and severance. Approximately $0.3 million was incurred for one-time rebranding expenses that are reflected in selling and marketing expenses.
Approximately $0.5 million of severance expenses was incurred in the quarter, related to the management of our headcount to meet our strategic requirements.
Finally, there were approximately $0.2 million in miscellaneous other one-time expenses that have been reflected in our statement of income. The remaining level of operating expenses reflects our investments to grow software revenues and bookings and to support the wireless infrastructure and revenues.
Our capital expenses for the third quarter were approximately $1.3 million, and were incurred primarily for the purchase of pagers and infrastructure to support our wireless customers. We do not expect any significant changes to our capital expense requirements for the remainder of 2014.
Turning to the balance sheet and other financial items, the company generated $13.9 million in cash from operating activities during the third quarter, compared to $10.5 million in the prior quarter, and ended the quarter with a cash balance of $106.9 million.
We expect to use a portion of that cash in connection with quarterly cash dividend, as well as potential share repurchases over the balance of 2014. I would also note that we continue to have no debt outstanding, and our existing credit facility remains in place, unused, and provides us with approximately $40 million in borrowing capacity for acquisitions or related investment opportunities.
Vince will comment on our capital allocation strategy in a few moments.
With respect to other financial items, we expect to pay minimal federal alternative minimum income taxes as we use our available deferred tax assets to shelter our taxable income.
We evaluate the carrying value of our deferred tax assets each quarter based on our estimates of future taxable income and will adjust that carrying value as appropriate.
Finally, with regard to our financial expectations, we are maintaining the previously announced financial guidance for full-year 2014 that we provided earlier this year. To reiterate that guidance, we currently expect total revenue to range from $183 million to $201 million.
Operating expenses, excluding depreciation, amortization and accretion, to range from $147 million to $156 million, and capital expenses to range from $7 million to $9 million.
Finally, I want to remind you once again that our projections are based on current trends and that those trends are always subject to change.
With that, I'll turn it over to Colin Balmforth, who will update you on our recent sales and marketing activities. Colin.
Colin Balmforth - President Of Company Operating Company.
Thank you, Shawn, and good morning. After another record-setting quarter this year, our sales and marketing teams helped us close a solid third quarter with software bookings $20.4 million. Included in this figure is a 72% increase in new logo business from the third quarter in 2013.
While new customers are an portent part of our growth, our longtime customers continue to return and invest in upgrades to their existing applications, as well as our new products, and expand their portfolio of communication solutions.
Q3, included notable upgrades for a number of our call center customers. One example is a large Southeastern health system with more than 20 acute care, nursing care, and hospice facilities that added Spok's clinical alerting solution.
The health system needs to consolidate several of its call centers, and is focused on centralizing the management of critical alerts such as code calls, panic alarms, fire alarms, and medical gas interruptions. Their decision was driven by the need to integrate these critical alarms from multiple locations with their call center to increase patient safety and enhance operational efficiencies.
We continue to meet their goals for gross additions to our paging services. As I've mentioned in previous calls, there are also many positive collaboration efforts among sales representatives. Our cross-selling efforts brought in 17 deals during the third quarter, representing more than $1.5 million in bookings.
I've also talked before about our five pillars for growth. They represent Spok's strategy for meeting our long-range objectives. And I would like to update you on our progress in each area.
Our first pillar is the midmarket healthcare space, which we define as hospitals with 200 to 600 beds. We are very proud to have the majority of large healthcare institutions in the US as our customers. And we continue to see the midmarket as a growth opportunity for new customers.
We were pleased to add 13 midmarket accounts in Q3. One example is a 200-bed hospital in Texas that selected our full Spok Console suite to enhance their call center. This hospital wants to automate their call handling and on-call calendars, make on-call schedules available through a web portal, and improve the code calling process. They will also be using our solutions in the transport center to coordinate patient transports throughout the facility.
We expect to expand on our success in the midmarket with new technologies and solutions. Our development team is making progress with our software-as-a-service, SaaS, capabilities, that will allow us to offer hospitals in the small and midmarket space products and solutions that enhance their communications, while reducing information technology cost of ownership.
For the international pillar, we continue to expand our presence outside the US. Spok's attendance at three important healthcare events this quarter in [EMEA], the United Kingdom, and Singapore, generated more interest in our solutions.
Indeed, in the Asia-Pacific region, we are in the midst of a 2014 Mobility and Healthcare seminar series. The series has been well received and is growing in both size and reputation. Healthcare remains a strong international segment for us.
Two midsize hospitals in Australia, both Console customers, who are implementing our secure texting solution, contacted us with additional services to help facilitate expanded adoption throughout their enterprise.
We are experiencing success in other markets as well. One recent win includes a large casino in the Philippines that added Spok's alerting solutions. They want to efficiently monitor gaming machines and provide faster response for customer services and when equipment needs attention.
This leads me to our third pillar for growth. In the area of vertical markets, we've also made significant progress. Beyond hospitality, public safety has seen tremendous growth and continues to be our fastest growing market. Our public safety customers rely on our products to support the emergency call handling at their 911 dispatch centers.
Because of our solutions dependability, which has been verified by extensive testing to acquire Joint Interoperability Test Command, or JITC, certification, the government sector and US military locations remain an important part of this growth.
Combined with municipals sales, we had 28 public safety software deals this quarter. That's compared to 19 in Q2, and 8 in the first quarter.
Regarding progress in the innovation pillar, our physician advisory board recently joined us in San Antonio for Spok's Annual Connect Conference. Their discussions, as well as conversations with customers and our 350-strong Spok directions user group, continued to provide us insight into clinical workflows.
This information allows us to further improve our products such as Spok Mobile, with additional functionality that will better help our customers improve patient care and provider efficiency.
Our customers are adding more and more mobile products to their enterprise suites because they help busy clinicians do their jobs more effectively. Sales of the mobile app are up 53.6% over Q3 last year.
One of our planning considerations includes an option for innovation expansion in our software and technology development centers. We are evaluating a number of potential addressable markets, the competitive landscape, and our ability to holistically service these markets.
Under our fifth and final pillar, mergers and acquisitions, as Vince mentioned, we're still evaluating potential acquisitions adjacent to our [core] space. At this point, we have not identified any targets that meet all of our criteria.
In closing, I want to provide an update on our marketing activities. In the first 90 days with Spok, we saw over four million impressions resulting from the announcements of our new identity. Social media activity, for example, on Twitter and LinkedIn, has increased by 45%. In addition, looking at our website, organic search traffic is up by 43%, with paging services, among our most popular destinations.
Overall, we've had a highly successful launch for our new unified brand. We continue to see a positive return for our ongoing marketing investments in e-marketing campaigns, webinars, and website improvements.
We launched three popular eBriefs on prominent healthcare topics. These materials are used to help drive our lead generation. And marketing activity achieved another record for identifying qualified leads in a single quarter. In Q3, leads were up by 53.3% over Q3 last year, and up by 13.3% over Q2 of this year.
Our marketing team has also been busy coordinating the Connect conference I mentioned earlier, held this year in San Antonio. This conference is a great learning opportunity for customers and a chance for us to strengthen our customer partnerships.
Overall, I'm very pleased with our results in the third quarter. We look forward to continuing this positive momentum in the last three months of the year.
With that, I'll pass it back over to Vince. Vince.
Vince Kelly - President, CEO
Thank you, Colin. Before we take your questions, I want to comment briefly on several other items that may be of interest. First, [update you] on our revised capital allocation strategy. Second, review our business outlook over the balance of the year. And third, give you some information about our upcoming Analyst Day and Investor Meeting, we will host on November 20th in New York.
With respect to our capital allocation strategy, we've evaluated several options for deploying capital that will allow us to meet our principal goal of achieving sustainable business growth while maximizing long-term stockholder value. I would add that we've been particularly mindful of our asset allocation choices in recent months, as the Company has continued to generate strong operating cash flow and our cash balance surpassed $100 million at September 30th.
While circumstances can always change and the Board retains the option to make changes in the future, we felt now was a good time to provide more clarity around our current plans.
As previously discussed, we expect to reserve capital for potential software-related acquisitions that would expand and enhance our current applications and service capabilities. As you know, the Board and management have evaluated numerous acquisition opportunities in recent years.
To date, however, we still have not identified a candidate that meets all of our stated criteria and is available at what we regard a reasonable value. Even so, we continue to pursue viable candidates and believe we ultimately will find a strategic fit. In the meantime, we remain very disciplined in our approach.
Regarding other uses of capital, we expect to continue paying our quarterly dividend of $0.125 per share, or $0.50 annually, for the foreseeable future, based on our current projections for operating cash flow.
In addition, we may buy back additional shares of our common stock from time to time under our existing share repurchase program, depending on the stock price and market conditions. We have not repurchased any shares for some time under the buyback program, which extends through the yearend, although $15 million remains authorized for purchase under the current plans.
As I previously mentioned, the Board has now extended our share repurchase plan through 2015. We are announcing today that it is our intent to distribute approximately $26 million in 2015, to our shareholders, through a combination of our recurring dividend, our share repurchase plan, and special dividends.
Finally, based on our outlook for the business, we believe this level of distribution still allows for various other options for deploying capital from time to time. These options might include an acquisition, special dividend, and a tender for certain number of shares, or investing in product development opportunities that provide unique solutions to our customers' critical communications needs.
We will keep you fully informed if and when any further decisions are made. In the meantime, we will continue to manage our balance sheet prudently, by maintaining ample liquidity to support our capital needs.
Turning to our business outlook for the balance of 2014 and beyond, we're very optimistic about our future. We believe we are currently on track to report strong results for the fourth quarter and full year 2014, and look to carry that positive momentum into 2015.
A year ago, we still had some important integration work to be done. Our two operating subsidiaries were still functioning separately. Our customers were a bit unsure about who we were and if we had the resources and staying power to best serve them, and we felt we were lagging in some of the momentum we had expected. Since the beginning of 2014, however, we have made enormous strides to remedy these shortcomings.
On January 1st, we fully integrated our software and wireless subsidiaries. In July, we redefined our mission as a global provider of critical communication solutions, adopting a new name, brand, and aggressively communicating those changes to customers and prospective customers. And throughout the year, we recruited a number of highly qualified business executives, to round out our already solid management team.
We've also made significant investment in our selling and marketing functions, as well as our research, development, and professional services teams
The net result of these and numerous other investments over the past year is a more effective organization, one that generates a new level of competence and confidence. In fact, we believe we have a solid platform in place that not only can produce sustainable growth, but one that over time can fulfill our long-term strategic goal of becoming a growing provider of critical communication solutions on a worldwide basis.
Key to accomplishing that objective, of course, is both internal and external growth. Internally, we will continue to redeploy capital to accelerate the development, growth, and expansion of our critical communication solutions and services worldwide. This includes developing new products and services expanding our sales reach both within and beyond existing market segments, extending our sales in the new geographic regions, and promoting our brand in key global markets.
At the same time, we will continue to leverage the value of our wireless infrastructure to meet our customers' needs, as well as our cash flow and capital formation requirements. Beyond that, as I noted earlier, we will continue to explore acquisition opportunities in the critical communications space that can both accelerate our revenue growth, as well as help utilize our valuable tax assets.
None of this will be easy. In fact, it will take a lot more hard work. However, I believe the progress we've made over the past year has created a strong foundation for our future.
And finally, I want to extend an invitation to all of you to attend our Analyst Day Investor Meeting scheduled for November 20th, in New York. As many of you know, we have not held this kind of analyst meeting for a number of years. However, as the company's business focus has evolved over the past few years, we felt this was the right time to give the investment community an opportunity to learn more about Spok's day-to-day operations, as well as our long-term business strategy.
In addition to those of us on today's call, other members of senior management will make brief presentations and be available to answer your questions, including those responsible for product development, information technology, global sales, and marketing.
We're very excited to be hosting this meeting and hope to see some of you there. Further details on the meeting, including the time that location, were included in yesterday's earnings release. We've also posted meeting details on our website.
In summary, we were very pleased with our operating results for the third quarter and the first nine months of 2014, and we believe we're well-positioned to report excellent results for the full year. We met or exceeded the majority of our key performance goals, expanded our sales capabilities, extended our reach in key geographic and vertical markets, strengthened our balance sheet, and continued to operate the company profitably. We also successfully changed there corporate name and launched a global brand strategy.
Going forward, we look for even further progress as we continue to aggressively execute our business plan and pursue additional opportunities to create value for our stockholders.
At this point, I'll ask the operator to open the line up for your questions, and ask you to limit your initial questions to one and a follow-up, and after that, will take additional questions as time allows. Operator?
Operator
Yes, sir. Thank you. (Operator Instructions) And we will pause for just a moment to allow everyone the opportunity to signal for questions. Josh Paulson with Claragh Mountain Investments.
Josh Paulson - Analyst
Thanks for taking my question. I was wondering if you guys could talk a little bit more about your backlog for software operations. With the new revenue recognition method on a ratable basis, how are you modeling the future recognition of the current $42 million backlog?
Vince Kelly - President, CEO
Shawn, you want to go ahead and take that?
Shawn Endsley - CFO
Yes. Essentially, that backlog includes both our maintenance renewals and our operations. We implement that over a specified period, normally either the longer of the maintenance or the implementation period. To the extent we implement faster than that, we then have a catch-up revenue amount.
So at this point, we expect that most of that will be recorded in 2015, over the entire year.
Josh Paulson - Analyst
Great. Thanks.
Operator
(Operator Instructions) Mr. Paulson has re-queued.
Josh Paulson - Analyst
Thanks for taking the next question. I was wondering also if you could provide details on the average sale price for your software solutions in general, or by sector, if possible, as well as a high and low range. For example, in yesterday's results, you mentioned 28 new accounts for your public safety sector. I'm trying to get a better understanding of how this impacts top-line revenue for software sales in general.
Vince Kelly - President, CEO
Colin, you want to talk about the average sale price of our solutions?
Colin Balmforth - President Of Company Operating Company.
Yes, I'll be happy to take that, Josh. The overall averages that we record typically for new logo sales, around $111,000. The public safety deals have been slightly higher than that, Josh. So we've been running those at closer to about $150,000.
But they do vary in size quite considerably. A new logo transactions have increased, as I mentioned earlier, and six-figure deals have increased year over year as well. So just to give you a little bit of color on that. We had 46 transactions this last quarter for six-figure deals, and in Q3, 2013, we had 24 six-figure transactions. And that also relates to about 33 in Q2 2014.
Josh Paulson - Analyst
All right. Great. Thanks, guys, and congrats on the quarter.
Colin Balmforth - President Of Company Operating Company.
Thank you.
Vince Kelly - President, CEO
Okay. That's all the questions that I see in the queue. So we'll probably wrap up now. I don't see anyone else joining the queue. So thanks, everyone, for joining us this morning. We look forward to seeing some of you at our Analyst Day in New York on November 20th, and speaking with all of you again after we release our fourth-quarter and full-year results early next year. Thanks again, everyone, and have a great day.
Operator
And, ladies and gentlemen, that does conclude today's conference. We do thank you for your participation. You may now disconnect. Have a great rest of your day.