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Operator
Good morning.
Welcome to the Ross Stores' fourth-quarter and fiscal year 2010 earnings release conference call.
The call will begin with prepared comments by Michael Balmuth, Vice Chairman and Chief Executive Officer, followed by a question-and-answer session.
(Operator Instructions).
As a reminder, today's call is being recorded.
Thank you.
At this time I would like to turn the call over to Mr.
Balmuth.
Michael Balmuth - Vice Chairman & CEO
Good morning.
Joining me on our call today are Norman Ferber, Chairman of the Board; Michael O'Sullivan, President and Chief Operating Officer; Gary Cribb, Executive Vice President Stores and Loss Prevention; John Call, Senior Vice President and Chief Financial Officer; and Bobbi Chaville, Senior Director Investor Relations.
We'll begin today with a review of our fourth-quarter and 2010 performance followed by our outlook for 2011.
Afterwards we'll be happy to respond to any questions you may have.
Before we start I want to note that our comments on this call will contain forward-looking statements regarding expectations about future growth and financial results and other matters that are based on management's current forecast of aspects of the Company's future business.
These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from management's current expectations.
These risk factors are detailed in today's press release and our fiscal 2009 Form 10-K, fiscal 2010 Form 10-Q's and fiscal 2010 and 2011 Form 8-K's on file with the SEC.
Earnings per share for the 13 weeks ended January 29, 2011 were $1.37, up from $1.16 for the 13 weeks ended January 30, 2010.
These results represent a strong 18% increase on top of an exceptional 53% gain in the fourth quarter of 2009.
Net earnings for the fourth quarter grew to a record $161.8 million, up 13% from $142.9 million for the fourth quarter of 2009.
For the 52 weeks ended January 29, 2011 earnings per share were $4.63, up a robust 31% on top of a 52% gain in fiscal 2009.
Net earnings for fiscal 2010 increased 25% to a record $554.8 million.
Fourth-quarter sales rose 8% to $2.145 billion with comparable store sales up a solid 4% on top of a 10% gain in the prior year.
For the full year total sales grew 9% to $7.866 billion with same-store sales up 5% on top of a 6% increase in 2009.
Our better than expected sales for both the quarter and the year benefited from healthy traffic to our stores as an increasing number of shoppers continue to be attracted to our great values.
The best-performing merchandise areas for the quarter were juniors and dresses with mid-teen and low double-digit percentage gains, respectively.
For the full year the strongest businesses were dresses, home and shoes, all with low double-digit same-store sales increases.
Geographic trends were broad-based with all regions posting positive same-store sales increases for both the quarter and the year on top of healthy gains in 2009.
The standout was Florida with a low double-digit percentage gain in comparable store sales for both the fourth quarter and the full year.
We are extremely pleased with our sales and earnings gains for 2010 that were well ahead of our expectations.
This strong growth is even more notable considering that it was on top of very large increases in the prior year.
These results demonstrate that we continue to benefit from our favorable position as a value retailer as well as the efficient execution of our off-price strategies.
Earnings before interest and taxes for the 2010 fourth quarter grew to 12.3% of sales, up about 60 basis points on top of an exceptional 260 basis point increase in the prior year.
Our improved profit margin for the quarter was due to a 105 basis point declining cost of goods sold partially offset by a 45 basis point increase in selling, general and administrative costs.
For fiscal 2010 operating margin rose to a record 11.5%, up 140 basis points on top of a 250 basis point gain in fiscal 2009.
This higher level of profitability was driven by a 130 basis point increase in gross margin combined with a 10 basis point reduction in selling, general and administrative expenses.
The key factors contributing to our improved profitability for the year were much higher merchandise gross margin, lower shortage costs and leverage on operating expenses from the solid gain in same-store sales.
John will provide some additional color on operating margin trends in a few minutes.
On average in-store inventories were down in the low double-digit percentage range throughout 2010 on top of a mid-teen percentage decline in 2009.
We ended 2010 with selling store inventories down about 10%.
Operating our business with much lower in-store inventories has stimulated sales by increasing the percentage of fresh and desirable name brand bargains that our customers see when they shop our stores.
By exceeding our sales targets with leaner inventories, we also realized significantly faster turns in 2010 which resulted in much lower markdowns as a percent of sales.
For 2011 we are planning further reductions of in-store inventories with average levels targeted down in the mid single-digit percentage range compared to 2010.
Turning to our store expansion program, we added 50 net new stores in 2010, including 35 Ross Dress for Less and 15 dd's DISCOUNTS locations.
We are pleased to report that the progress made at dd's DISCOUNTS over the past few years enabled this young business to make a slight contribution to total pre-tax earnings in 2010 before corporate expense allocations.
These results compare to a relatively neutral impact in 2009 and a 35 basis points drag in 2008.
As planned, we accelerated new store growth at dd's DISCOUNTS in 2010, adding 15 locations, including four in two new states, Nevada and Georgia.
We ended the year with 67 dd's in six states.
Comparable stores at dd's posted respectable gains for both the fourth quarter and the full year on top of exceedingly strong increases in 2009.
Similar to Ross, dd's has also benefited from our ability to deliver a faster flow of fresh and exciting product to our stores while operating on lower inventory levels.
As a result, merchandise gross margin grew significantly in 2010 on top of record levels during 2009.
We believe that dd's DISCOUNTS' performance reflects that its value focused merchandise offerings continue to resonate with its target customers despite the fact that this demographic has been hard hit by high unemployment and other economic pressures.
Looking ahead, we plan to further accelerate dd's growth in 2011 with 20 new locations.
Long term we continue to believe that dd's DISCOUNTS can grow into a chain of about 500 stores.
Now let's talk about our financial condition.
Our balance sheet remains very healthy with cash and short-term investments of $837 million at fiscal year end.
Our higher cash balance benefited primarily from much better than expected earnings as well as reduced working capital needs from operating our stores with lower inventories.
Our consistently strong cash flows enabled us to continue to enhance stockholder returns through both our dividend and stock repurchase programs.
After internally financing both our working capital and capital expenditure requirements, we used available cash in 2010 to buy back $88 million of common stock in the fourth quarter and $375 million for the fiscal year.
This allowed us to retire about 1.4 million and 6.7 million shares during the fourth quarter and full year respectively.
We announced last month that our Board of Directors approved a new repurchase program for up to $900 million of common stock over the next two years through fiscal 2012.
This new authorization, which represented approximately 12% of our total market capitalization at the time of the announcement, replaced the $375 million remaining under the prior two-year $750 million stock repurchase program approved in January 2010.
The Board also raised the quarterly cash dividend to $0.22 per share, up 38% on top of a 45% increase in the prior year.
Our larger stock repurchase authorization and substantial increase in the quarterly cash dividend demonstrate our confidence in the Company's ongoing ability to generate significant amounts of excess cash after self funding the capital needs of our business.
We have repurchased stock as planned every year since 1993 and also have raised our quarterly cash dividend annually since 1994.
This consistent record of returning excess cash reflects our unwavering commitment to enhancing stockholder value and returns.
Now I'd like to review the 2011 targets we communicated with our January sales release in early February.
For the 2011 fiscal year we are increasing our unit growth as planned and expect to open a total of 80 locations consisting of approximately 60 Ross and 20 dd's DISCOUNTS.
We are also excited to announce our initial entry into Illinois and Arkansas for Ross Dress for Less.
About 15 of the 80 new locations planned for 2011 will open in these new markets during the latter part of the year.
As we get closer to the opening dates we will be able to provide more details.
Comparable store sales in 2011 are forecasted to grow 1% to 2% on top of 5% and 6% gains in 2010 and 2009, respectively.
Based on these assumptions for unit growth and same-store sales, we are projecting earnings per share in 2011 to increase 6% to 10% to $4.90 to $5.10 from $4.63 in 2010.
It's important to remember that this forecasted earnings per share growth is on top of two consecutive years of extraordinary earnings per share increases, 31% in 2010 and 52% in 2009.
Our 2011 guidance assumptions also take into consideration the recent trend of higher sourcing costs, especially in China.
Although we expect product costs and price points to rise at traditional retailers, as well as for a number of merchandise categories in our own stores, we remain confident in our continued ability to offer compelling values.
As a result, while some customers may initially resist slightly higher prices on certain items, overall we believe our stores will remain an attractive destination for shoppers seeking bargains.
To maximize our opportunities during this potentially challenging period we plan to operate the business on even leaner selling store inventories.
This should allow us to turn our merchandise even faster and further reduce markdowns as a percent of sales.
We believe this will help offset cost pressures and enable us to achieve relatively flat merchandise gross margin in 2011.
Additionally, during the fourth quarter of 2010 we took advantage of a very large amount of compelling packaway opportunities.
Packaway purchases typically offer the strongest discounts available on name brand products.
This is merchandise acquired at outstanding values that will flow to our stores throughout 2011.
While it is currently unknown how inventory planned at vendors and mainstream retailers may impact availability in the off-price channel, in the past increased uncertainty and disruptions to the flow of product have created opportunities for us.
As an off-pricer we purchase product much closer to need than traditional retailers and source goods from thousands of different manufacturers and vendors.
During 2011 we are managing our open-to-buy plans even more tightly.
This helps ensure that we will have plenty of liquidity to react quickly to close-out opportunities.
It will also enable us to respond to fluctuations in merchandise availability and, if appropriate, shift inventory from one category or department to another.
This flexible business model has allowed us to manage through difficult retail climates in the past.
We believe it will also give us the ability to navigate successfully through this situation.
Now I'll turn the call over to John to review our financial results and the operating statement details of our guidance.
John Call - SVP & CFO
Thank you, Michael.
As Michael discussed, our fourth-quarter operating margin increased by 60 basis points on top of a 260 basis point gain last year.
A 105 basis point reduction in cost of goods sold was partially offset by a 45 basis point increase in selling, general and administrative costs as a percent of sales.
Let me provide some additional color on these margin trends.
Merchandise margin increased a better-than-expected 15 basis points on top of a very substantial 195 basis point gain last year.
Shrink and freight improved by about 10 basis points each, while occupancy levered by about 20 basis points.
The remainder of the improvement in cost of goods sold was primarily due to lower buying expenses as a percent of sales mainly driven by the timing of incentive costs versus last year.
Selling, general and administrative expenses as a percent of sales rose 45 basis points.
Store operating expenses rose by about 5 basis points, reflecting investments we made in staffing to improve our customers' shopping experience during the important holiday period.
The balance of the increase in SG&A as a percent of sales primarily reflects a timing difference related to benefit costs versus the prior-year.
Now I'll spend a few moments summarizing the underlying assumptions that support our 2011 EPS target.
A more detailed version is available in the written transcript of our January sales release recorded comments in the Investors section of our corporate website.
Our fiscal year 2011 earnings per share forecast of $4.90 to $5.10 is based on projected sales growth of 5% to 6% over the prior year.
This top-line growth is forecast to be driven by a 7% increase in the number of stores and 1% to 2% growth in same-store sales on top of a 5% and 6% gain respectively in 2010 and 2009.
As Michael noted, our projected store growth for 2011 includes about 60 new or relocated Ross Dress for Less and 20 dd's DISCOUNTS locations.
As usual, these projections do not reflect our plans to close a number of older or relocated stores.
While we have achieved huge gains in profit margins over the past few years, we believe that the current levels of record high profitability are sustainable.
As a result, we are projecting flattish operating margin of 11.4% to 11.6% for fiscal 2011 versus 2010.
Again, merchandise gross margin in 2011 is targeted to be relatively flat versus the prior year.
That said, reported gross margin is projected to decline slightly, mainly due to our forecast for somewhat higher packaway-related distribution costs and some slight deleveraging of occupancy expenses based on our assumption of 1% to 2% growth in same-store sales.
We expect this modest margin pressure to be offset by somewhat lower selling, general and administrative costs as a percent of sales, mainly due to a decline in incentive costs versus 2010.
Net interest expense is expected to be about $9 million.
Our tax rate is planned to be approximately 38% to 39%, and we expect an approximate 3% to 4% decline in average diluted shares to about 116 million.
Our first-quarter guidance that we issued at the beginning of February was for same-store sales to be flat to up 1% on top of a very strong 10% gain in last year's first quarter, making this our toughest quarterly sales comparison of the year.
We also projected earnings per share to be in the range of $1.27 to $1.32, up 9% to 14% from $1.16 in the first quarter of 2010.
We recently reported better-than-expected same-store sales of up 3% in February compared to our forecast of flat to up 1%.
This was also on top of an outstanding [11]% increase last year.
While we are encouraged by the solid start to the year, February is the smallest month of the quarter for both sales and earnings with a much more important March/April selling period ahead of us.
There's also a holiday shift that results in all of our pre-Easter sales coming in April this year versus March in 2010.
Calendar shifts like this from one year to the next make it difficult to accurately predict our sales trends until we get through April.
As a result, earlier this month we reiterated our forecast for same-store sales to be down 2% to 3% in March and up 4% to 5% in April.
Now I'll turn the call back to Michael for some closing comments.
Michael Balmuth - Vice Chairman & CEO
Thank you, John.
To sum up, despite very tough prior-year comparisons, we were able to achieve robust growth in both sales and earnings during 2010 that was significantly above our expectation.
Looking ahead, we believe that our steadfast focus on diligently executing our off-price strategies will enable us to continue to deliver compelling bargains and solid results in 2011 and beyond.
The biggest driver of our improved profitability has been much higher merchandise gross margin, resulting from better buying and the significant reductions we have made in average selling store inventories.
Today selling store inventories are more than 30% lower than they were just three years ago.
Off-price buying is and always will be our most important business strategy, and we remain committed to making ongoing investments in our merchandise organization and increasing our vendor network to maximize our access to the best opportunities in the marketplace for product.
The systems investments and new planning and allocation processes we rolled out in 2009 also continue to help us do a better job of getting the right merchandise to the right store at the right time.
This is an iterative process that we believe will enable us to build on our successes and continue to enhance sales productivity and profitability going forward.
Planning and allocating at a much more detailed level is more important than ever today, especially with less inventory in our stores.
Our record results have also benefited from the implementation of a number of initiatives on the operating side of our business.
These include our shortage control program which has resulted in record low levels of shrink along with the numerous productivity enhancements and efficiencies we have put in place throughout the Company to drive down costs in our distribution centers, stores organization and back-office functions.
As a result of these changes we believe that current levels of annual operating margin are sustainable going forward.
This gives us the confidence to continue to target over the longer term solid average annual earnings per share growth of 10% to 15%.
The formula for achieving this is a combination of unit growth, annual increases in same-store sales and ongoing reductions in diluted shares from our stock repurchase programs.
At this point we'd like to open up the call and respond to any questions you may have.
Operator
(Operator Instructions).
Paul Lejuez, Nomura Securities.
Tracy Kogan - Analyst
Thanks, it's Tracy Kogan filling in for Paul.
I had a couple questions.
First if you could talk about when you expect to see a reduction in your packaway levels; are you still seeing very attractive opportunities continuing now?
And then secondly, I was hoping you could tell us if you have any Ross Stores in similar demographic markets to any dd's stores.
And if so, how the performance of dd's compares to Ross in those markets.
Thanks.
Michael Balmuth - Vice Chairman & CEO
On the packaway levels, our packaway levels will come down when the bargains are less in the marketplace and it's truly a function of that.
And the current situation is very good from a buying end.
So I'm not sure that it's going to happen that quickly.
Michael O'Sullivan - President and COO
And then on your second question, Tracy, about Ross stores and dd's stores -- typically dd's are in somewhat different locations and different kinds of malls.
They tend to be in lower income areas or ethnic areas.
And those are the markets where dd's does very well.
Tracy Kogan - Analyst
So you don't have any Ross Stores in any of these lower demographic type markets, those are exclusively dd's?
Michael O'Sullivan - President and COO
We do in that we have a sprinkling -- obviously with 1,000 stores we have a sprinkling of Ross Stores that have similar demographics.
But obviously dd's is targeted at that customer base whereas Ross is targeted at a slightly higher income customer compared with dd's.
Tracy Kogan - Analyst
All right.
Thank you.
Operator
Laura Champine, Cowen and Company.
Laura Champine - Analyst
Just a follow-on on in the packaway.
You mentioned, Mike, that your best values happen with packaway.
Does that also include better margins for Ross?
If you're comfortable quantifying that, it would be great.
Michael Balmuth - Vice Chairman & CEO
There are better margins within the categories that each packaway falls in.
If there's more availability in higher end brands, the margins are obviously not quite as good as moderate brands in our stores.
But relative to a specific category the margins are better and the brand content is usually very strong.
Laura Champine - Analyst
And then lastly, you mentioned that you're entering Illinois and Arkansas this year.
Can you comment on what specific markets you'll be putting stores in this year?
Michael O'Sullivan - President and COO
Not at this point.
Those are the states that we're going to be entering, but we're still finalizing specific locations.
Laura Champine - Analyst
Thank you.
Operator
Marni Shapiro, The Retail Tracker.
Marni Shapiro - Analyst
Congratulations on a great quarter and a great year.
If you wouldn't mind, could you talk a little bit -- it sounds like your traffic has been really good and I was wondering if you could talk a little bit about the metrics around traffic, your average basket.
And then if you could talk a little bit about -- if you've seen any changes in the shoppers, maybe even anecdotally, coming into stores.
Are they younger, older?
Are you seeing more families?
Anything that you've seen that's changed over the last year.
John Call - SVP & CFO
Marni, I'll give you the metrics on traffic.
The 4 comp was based on low double-digit -- low single-digit increase in traffic and a low single-digit increase in the basket.
So all in all pretty evenly spread between traffic and the increase in the baskets (inaudible) comp.
Michael O'Sullivan - President and COO
Marni, on the second part of your question, we have done quite a lot of work to understand what's driven that additional traffic and what those customers look like.
And I have to tell you, they look very similar to the customers we have.
In fact, some of that traffic is existing customers shopping Ross more often than they used to.
Marni Shapiro - Analyst
That's great.
Great, guys.
Congratulations and good luck with spring.
Operator
Adrianne Shapira, Goldman Sachs.
Adrianne Shapira - Analyst
Thank you.
A few questions.
First, just on the packaway it sounds as if the step-up -- you mentioned it should benefit throughout the year.
I'm just wondering if you could call out specifically is it more spring merchandise, fall merchandise -- how should we be thinking about that step-up in the packaway position today?
Michael Balmuth - Vice Chairman & CEO
I think you should think of it as being spread fairly smoothly.
Adrianne Shapira - Analyst
Okay, so the strength in terms of February wasn't necessarily a function of some of the benefits of the increase in packaway?
Michael Balmuth - Vice Chairman & CEO
Not necessarily, no.
Adrianne Shapira - Analyst
Okay.
Any -- in terms of month-to-date treads anything you're willing to share with us?
Obviously we're still heading into the Easter shift.
We're obviously hearing some encouraging data from retailers as the weather has been more accommodating.
Any update or thoughts on month-to-date trends?
Michael Balmuth - Vice Chairman & CEO
I would love to but the answer is no.
Adrianne Shapira - Analyst
Okay, then my next question is just on the inventory.
It seems as if obviously we've seen the benefit of taking up selling, inventory down 30% over the last three years, but the store size hasn't really shrunk commensurately.
I'm just wondering if you could help us think about how we should be thinking about either how you're thinking about the store size going forward or even potential new categories to ensure productivity remains strong.
Michael O'Sullivan - President and COO
Sure.
Adrianne, I think both of those are opportunities.
Certainly by taking down the inventories we make the store more shopable, but we've also created more space in the store, which gives us flexibility to do either of the things you just described.
Obviously if we see additional categories that we want to expand into we have the opportunity now with the available space in the store.
And similarly, if we see slightly smaller boxes in terms of locations that we'd like to move into we can do that, too.
So both of those things are on the cards over the next few years.
Adrianne Shapira - Analyst
Any more specifics on the categories that you're not in that perhaps seem to present opportunity?
Michael O'Sullivan - President and COO
No, not at this point.
You probably know that we're always experimenting and we're always looking into categories and that will continue.
I wouldn't want to be more specific than that right now.
Adrianne Shapira - Analyst
Okay, and then just lastly on -- obviously we saw T.J.
Maxx's decision to shut down AJ Wright.
Maybe just give us your thoughts in terms of -- obviously you're going ahead with dd's; does that present a greater opportunity in terms of real estate?
How should we be thinking about that as they stepped away from that demographic?
Michael O'Sullivan - President and COO
I would say very little impact frankly.
The overlap between those businesses geographically was tiny.
So from a real estate point of view really not material.
From a supply point of view, in the long term I would say it's always a good thing for us if there are fewer competitors in the market.
Adrianne Shapira - Analyst
Thank you.
Best of luck.
Operator
Mark Montagna, Avondale Partners.
Mark Montagna - Analyst
Just a question about the benefit cost.
You said that in the fourth quarter there was a timing difference in benefits.
Did that by any chance pull any of the benefit expense from the first quarter into the fourth quarter, or was it a shift from third into third quarter?
John Call - SVP & CFO
It was a shift throughout the year, Mark.
We self-insure a portion of our benefits and we make quarterly estimates and reserve around those estimates.
Last year the impact of the fourth quarter, quite frankly, was a 20 basis benefit; this year it was a 20 basis point drag.
So that's how we came up -- that's what the (inaudible) 40 basis points on a year-over-year basis.
So in simple quarterly timing there was nothing from 2011 [which flows into] 2010.
[Again], the benefit costs were relatively flat.
Mark Montagna - Analyst
Okay, and just the last question I have is the benefits you got from inventory shortage in 2010, can you tell us what the basis point benefit was for the full year?
John Call - SVP & CFO
Actually in the third-quarter I think it was about 100 basis points where we benefits from the (inaudible).
Going through 2011 we'll probably benefit 10 to 15 basis points per quarter based on lower (inaudible) based on the results we had in 2010.
Mark Montagna - Analyst
Okay, all right.
Thank you.
Operator
Stacy Pak, Barclays Capital.
Stacy Pak - Analyst
I wanted to circle back to the inventory because when I just look at the total number up 24'ish versus sales up 8 it looks really high, and I know you're talking about taking -- watching it closely in-store.
But I'm just wondering philosophically, why are you taking so much packaway?
It seems to me you've had so much margin gain from lower inventory and the balance sheet inventory being higher seems like it would hurt turn and working capital and things like that.
So are you worried about inventory availability?
And what are you seeing in terms of cost inflation now?
I'm just wanting you to talk more about that on the packaway.
Michael O'Sullivan - President and COO
Let me start by just drawing a stronger station between packaway inventory and store inventory.
We only take markdowns on the in-store inventory.
It's the stuff in front of the customer and in our view has a limited shelf life.
So that's what we've been managing very tightly over the last few years.
When we talk about inventories being down by one-third that's what we mean.
Packaway inventory is quite different.
It's great opportunities that we've found in the market from a supply point of view and we decided to take (inaudible) opportunity and pack them away for future flow to the stores.
So the two things are quite distinct and we continue to pursue a policy of very tight in-store inventories which we think will serve us well.
And we feel ourselves to have actually been in quite a fortunate position in Q4 in terms of being able to build up pretty strong and very attractive packaway inventory.
But I would draw that distinction between those two.
Michael Balmuth - Vice Chairman & CEO
And I'll just add in that packaway is typically the best bargains in our stores.
And we think whenever we see brands of the quality and styles of the quality that we're able to packaway, we're confident it's a very good thing for our business.
And relative to cost inflation, we have not seen lot for spring, but certainly there is some coming out based on the cost increases coming out of China as we move into the back half of the year.
Operator
Jeff Black, Citigroup.
Jeff Black - Analyst
Thanks and congrats on just an exceptional year, guys.
Can we follow on the same train of thought with the cost inflation and just remind us how you're planning differently to maybe when we saw these periods in the past?
Packaway should shield you from being able to, or needing to raise price on a lot of things.
But what is the ability to raise price vis-a-vis the department stores and the other guys who intend to do this?
Is that sort of a one-for-one or do you think you have a more limited ability to do that given the demographic you serve?
Thanks.
Michael Balmuth - Vice Chairman & CEO
First of all packaway is really a small percentage, even though it's climbed, of our total inventory.
It's a small percentage of our total flow out to stores for the year.
Your second part of your question asked about -- could you repeat the specific part of that?
I know the topic, but please repeat the specific part you were looking for.
Jeff Black - Analyst
Well, I guess what I'm wondering -- can you hear me?
Michael Balmuth - Vice Chairman & CEO
You're breaking up a little.
Jeff Black - Analyst
Can you guys hear me?
Michael Balmuth - Vice Chairman & CEO
Now we can.
Jeff Black - Analyst
Can you guys here me?
Michael Balmuth - Vice Chairman & CEO
Yes.
Jeff Black - Analyst
Sorry.
I guess what I'm wondering is if department stores raise prices ex-percent, what is your experience with your ability to take prices up?
Is it on a one-for-one basis or is it something less given the demographic you serve?
Michael Balmuth - Vice Chairman & CEO
I think one thing to consider is there has not been apparel inflation for a long, long time.
So I don't think any experience that any of us would have on apparel inflation would be material.
It's really years and years.
So we monitor the situation closely.
Department stores are experimenting today with some higher price points.
And basically over time we're in a value business that has -- if we create a value differential between ourselves and other mainstream retailers be it department or specialty stores, we'll be fine.
There is an adjustment period that I think retail might go through.
We'll see.
But over time we're in a value business which is defined by differential from mainstream retailers.
Jeff Black - Analyst
Okay, makes sense.
Thanks.
Operator
David Weiner, Deutsche Bank.
David Weiner - Analyst
Thanks, good morning.
Just two questions, if I may.
The first, as you move your Ross Stores into some new markets -- I think you mentioned Illinois and I think it was Arkansas was the other one -- can you talk about how you'll advertise ahead of that?
Assumedly maybe your name recognition isn't what it's going to be in your existing markets, so maybe talk about how you prepare for that and how that may impact the P&L.
And then the second question -- I think in the past you've given some sense of what the SG&A and occupancy breakeven point is for the year and what the sensitivity of a 100 -- a 1% comp change is around that to total margin.
Thanks a lot -- and I can repeat any of that if it was too much.
Thanks.
Michael O'Sullivan - President and COO
David, I'll take the first question on marketing and new stores.
We certainly will be marketing in the new markets that we're entering to build our awareness.
But I would say, yes, marketing is one of a number of things that we're doing; we'll have time to prepare for new market entry.
We've done a lot of work around the assortment as well.
And obviously in our real estate group we're doing a lot of work around selecting the right locations.
But marketing is one piece of it.
In terms of what impact that might have on the P&L, immaterial.
Given that I think in Michael's remarks he made the point that our -- the number of stores in new markets will be around about 1.5% of our overall store base, about 15 stores or so.
So the marketing in that market, it really isn't going to have much of an impact on the P&L, certainly not noticeable.
John Call - SVP & CFO
On your second question, David, our leverage point -- typically SG&A will lever around a 3 for the year or probably do slightly better than that.
In 2011 our guidance indicates that we'll get a little bit of leverage out of G&A on a 1 to 2 comp, and that's based on lower incentive comp plans for 2011 around that comp.
David Weiner - Analyst
Okay.
Thanks very much.
Operator
David Mann, Johnson Rice.
David Mann - Analyst
Thank you.
Great year, guys.
Can you tell us what you're seeing in terms of the rents on some of these new stores, how that compares to the existing base?
Michael O'Sullivan - President and COO
Sorry, David, just repeat that question?
David Mann - Analyst
I'm curious the rents that you're seeing on some of the new leases that you're signing, how that compares to sort of your history.
Michael O'Sullivan - President and COO
Sure.
Well, in the last couple of years clearly the retail real estate market has softened somewhat, so we did see -- 18 to 24 months ago we saw rents improve a little bit.
But they've stabilized and we're getting some benefit now.
That's how I would characterize it.
David Mann - Analyst
Okay, and then in terms of the reductions that you're taking in inventories at the store level, are there some stores in the store base where you feel like you've already maximized that and so now you're -- that you're not taking the inventories down or is it pretty much across the board that you're doing that?
Michael O'Sullivan - President and COO
It's across the board.
David Mann - Analyst
Okay, and then one last question on longer-term operating margin potential.
I guess you keep raising the bar on yourself.
Can you give us a sense if we look out several years what kind of potential you might -- growth in operating margin we might expect.
Michael O'Sullivan - President and COO
Well, over the last few years I would say that there are really three things that have driven our operating margin improvement.
There's the lower markdowns that we're taking because of the tighter inventory control.
There's the improved shrink that we've referred to several times.
And then there's expense leverage from higher sales.
On the first of two of those, the lower markdowns and the improved shrink, we think maybe there's a little more room to squeeze out, a little more on both of those.
And then on the third ,expense leverage, it all depends on what happens with sales.
So we feel good about our current margin level and maybe there's a little bit of upside in it.
David Mann - Analyst
Great.
Thank you, and good luck.
Operator
Patrick McKeever, MKM Partners.
Patrick McKeever - Analyst
Thank you.
Just a question on the entry into Illinois and Arkansas.
Why not more of a broader, more aggressive entry into the Midwest?
And of those new 15 stores in Illinois and Arkansas, will any of those stores be dd's DISCOUNTS or are those all Ross Stores?
Thanks.
Michael O'Sullivan - President and COO
Okay, Patrick, on the second part of your question first it will be Ross, not dd's.
And then on the first part of your question, why not a broader strategy?
Ross historically has always concentrated on building its share in each market over time.
So if you look at a footprint of the Company in terms of where we have stores, we've built strength and that's actually helped to drive our performance.
So in terms of expansion we're kind of thinking along the same lines, that we should be quite focused on specific markets and then gradually expand over time and that's the approach we're taking in the Midwest, rather than a sort of scattered store approach.
Patrick McKeever - Analyst
Right, right.
I was just thinking when you went into the Southeast that my recollection is you went into more than one major market initially.
But understood.
And then just a quick one on micro-merchandising.
What is the plan there for 2011?
And have you gotten to a point where you can quantify the impact of your micro-merchandising effort on sales and margins?
And how might you tie micro-merchandising in with the guidance or with the comments that you think you can sustain that 11.5% operating margin?
Thanks.
Michael O'Sullivan - President and COO
Sure.
Well, micro-merchandisings have been running for about 18 months.
And the real thought behind micro-merchandising is to plan and trend our business at a more local level, which really means that we should be able to drive faster turns.
Now clearly in 2010 we were able to drive faster turns and we think at least a portion of that is micro-merchandising.
We can't really quantify it, Patrick.
I don't think there's a number I can give you on that.
But should it help us in 2011 and for that matter in 2012?
It should and it should also help us frankly in new markets where it should allow us to sort of get the assortment in line more rapidly than we otherwise would have been able to.
So we think it will have benefits this year and beyond.
Patrick McKeever - Analyst
Okay.
Thank you very much.
Operator
Sean Naughton, Piper Jaffray.
Sean Naughton - Analyst
Thanks for taking my question.
First on the gross margin, you guys have obviously seen a very nice expansion due to mostly merchandise margin.
Can you talk about -- and I know a lot of that has been from the inventory reduction -- but can you talk about any benefit that you're receiving from mix of merchandise in the store?
Has that contributed at all to merchandise margin?
John Call - SVP & CFO
On the mix, Sean, the mix is fairly constant.
We won't draw that out as a major contributor to increasing merchandise margin.
It's really based on lower inventories, quicker turns, lower markdowns and actually pretty good volume -- very good volume.
Sean Naughton - Analyst
Okay, so the increase in the percentage of the total business in home or in home accents, that's a pretty similar margin to some of the other pieces of the business as well?
Michael Balmuth - Vice Chairman & CEO
It's not materially moving us.
Sean Naughton - Analyst
Okay.
And then secondly, in terms of the SG&A Outlook, I think in 2006 you were able to be at about a leverage of about 15.5% in terms of as relates to sales.
Is that a low point or can you actually drive SG&A on a rate basis lower than that with these reduced incentive comp numbers?
John Call - SVP & CFO
As I said before, on the (inaudible) we believe we can drive out some leverage in SG&A.
It's been a fairly constant number, we're continually working at it, there were programs in the Company that have continued to take cost out of the business and we've actually had some (inaudible) as well.
Sean Naughton - Analyst
Yes, and then I guess last thing in terms of timing throughout the year, should we continue to expect share repurchases done on a quarterly basis pretty consistent with the two-year plan you guys have demonstrated over the last few years?
And then secondly, the CapEx spending throughout the year, John, is it relatively consistent with some of these new distribution center initiatives that you have for 2011?
Thanks.
John Call - SVP & CFO
Yes.
Initially on the share buyback, we would anticipate it would be executed similar to how we've executed in the past, which would be consistent even over the year.
As far as CapEx goes, it is pretty even throughout the year.
Having said that, a little less in the fourth quarter as all the stores have been built into the fourth quarter.
So a little fall-off for the fourth quarter, but other than that fairly even throughout the year.
Sean Naughton - Analyst
Best of luck in 2011.
Operator
Richard Jaffe, Stifel Nicolaus.
Richard Jaffe - Analyst
Thanks very much and just wondering how the micro merchandising initiatives are going to play into the new markets.
Obviously they've been a couple of years in implementation and I would guess that this is sort of a key step for you guys.
Could you elaborate?
Michael O'Sullivan - President and COO
Sure, Richard.
Yes, the thought behind micro merchandising is to better predict what each store should be able to sell based upon its trend and then to slow inventory based upon what that trend looks like and what that prediction is.
When we previously entered new markets we didn't have that kind of capability, so it took us a while to figure out how to backfill each store as (inaudible).
With micro merchandising we should be able to do a better job of that, and that means that we should be able to basically align the assortment with what the customer is looking for in the new market.
Which over time I think will help us sort of develop our business in the new market more rapidly and more successfully.
Operator
Rob Wilson, Tiburon Research.
Rob Wilson - Analyst
Yes, I hate to come back to the packaway question, but just two specific questions.
Are you able to tell us the differential in merchandise margin between packaway and regular in-store inventory?
And if you're not able to maybe give us a basis point range there.
Maybe you could tell us whether it's material or not.
And second, is there going to be an impact on shrink by your increased levels of packaway in 2011?
Thanks.
Michael O'Sullivan - President and COO
On the first part, no, we wouldn't comment on the margin impact differential between packaway and (inaudible).
But the other point I'd make on that, though, is, as Michael mentioned earlier, packaway is some of the best product that we have in the store.
So it would actually have a sales impact as well as any potential impact.
And then there really isn't any -- I can't think of any link between shrink which I think was your second question in packaway, there really isn't any.
Rob Wilson - Analyst
So you wouldn't characterize that merchandise margin differential as material?
John Call - SVP & CFO
It's not material.
Rob Wilson - Analyst
Okay, okay, fair enough.
And one final question.
When I look back in your history at your levels of packaway, this is the highest level, if I'm not mistaken -- and maybe your memory goes back further than mine.
Why have we not seen this in the past?
Michael Balmuth - Vice Chairman & CEO
Well, we've had this level of packaway level inventory before, and we know how to manage it.
We know how to buy it.
We know how to manage it.
We know how to flow it.
And we view it as a real plus.
Rob Wilson - Analyst
Can you remind us when you may have had in the past?
Michael Balmuth - Vice Chairman & CEO
Around 2000 or so.
Rob Wilson - Analyst
Okay, okay, fair enough.
Thanks for taking my question.
Operator
Evren Kopelman, Wells Fargo Securities.
Evren Kopelman - Analyst
Thank you.
Two questions.
One is on your 1% to 2% comp guidance for this year, does that assume any higher ticket opportunity given the kind of [expected] in apparel prices at the full price stores?
And if it does include some maybe how much?
The second question is when we look at your guidance for comps versus sales it looks like you have a 4 point difference which is actually less than what you delivered last year even though the square footage growth is higher.
Maybe talk about -- does that assume -- does that mean you're assuming lower new store productivity or does it have something to do with the flow of new store openings throughout the year?
John Call - SVP & CFO
So the first question, Evren, had to do with the comp and average retail (inaudible) of the comp?
Evren Kopelman - Analyst
Right, does the comp guidance assume a higher average ticket because of a potential opportunity with the rising prices around you?
And if so, how much?
John Call - SVP & CFO
Now (inaudible) the comp is really predicated on traffic flows as opposed to any increase in average ticket.
Michael O'Sullivan - President and COO
And the on your second point about guidance and sales, I think it's really a factor of the fact that we have more new store openings this year versus last year, and that's the differential (inaudible).
Michael Balmuth - Vice Chairman & CEO
And new stores don't perform at the level of our existing base in year one.
Evren Kopelman - Analyst
Okay.
Thank you.
Operator
Dana Telsey, Telsey Advisory Group.
Dana Telsey - Analyst
Good morning, everyone.
Can you talk a little bit about dd's, what you're seeing there, especially given what's happening in the macro-environment?
And the packaways that you do have, is there any greater proportion that's allocated to dd's?
Do they benefit as much as Ross does?
Thank you.
Michael O'Sullivan - President and COO
On the first part of your question, Dana, dd's did well last year, had good comp growth on top of extraordinary comp growth.
And actually it's comp growth got stronger in Q4.
But actually one of the most remarkable things about dd's last year was its margin expansion, that we pursued a similar approach at dd's in terms of lowering inventories as we had at Ross and that actually had very, very good results in terms of margin.
And I should also say it probably contributed to the comp as well because we had fresher goods in front of the customer.
And on packaway --?
Michael Balmuth - Vice Chairman & CEO
dd's packaway is up and, remember, it's a less branded business, so we probably -- it's not -- my belief is it's not of as much as Ross'.
Dana Telsey - Analyst
Thank you.
Operator
There appears to be no further questions at this time.
I'll turn it back for closing remarks.
Michael Balmuth - Vice Chairman & CEO
Thank you all for joining us today and for your interest in Ross Stores.
Have a great day.
Operator
Ladies and gentlemen, this concludes today's conference call.
You may now disconnect.