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Operator
Welcome to U.S. Auto Parts fourth-quarter 2013 conference call. On the call today from the Company are Shane Evangelist, Chief Executive Officer; and David Robson, Chief Financial Officer.
By now everyone should have access to the fourth-quarter 2013 earnings release, which went out today at approximately 4 PM Eastern Time. If you have not received your release, it is available on the Investor Relations portion of the U.S. Auto Parts website, at usautoparts.net by clicking on the U.S. Auto Parts Investor Relations tab.
This call is being webcast, and a replay will be available on the Company's website through March 20, 2014.
Before we begin, we would like to remind everyone that prepared remarks contain certain forward-looking statements, and management may make additional forward-looking statements in response to your questions. These statements do not guarantee future performance, and speak only as of the date hereof. We refer all of you to the risk factors contained in U.S. Auto Parts Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, filed with the Securities and Exchange Commission, for a more detailed discussion on the factors that could cause actual results to differ materially from those projected in any forward-looking statements.
U.S. Auto Parts assumes no obligation to revise any forward-looking projections that may be made in today's release or call.
Please note that on today's call, in addition to describing the GAAP financial results and the outlook for the Company, the following non-GAAP financial measures will be discussed: EBITDA and adjusted EBITDA. An explanation of U.S. Auto Parts use of these non-GAAP financial measures in this call, and the reconciliation between GAAP and non-GAAP measures required by SEC Regulation G is included in U.S. Auto Parts press release today, which again can be found on the Investor Relations section of the Company's website. The non-GAAP information is not a substitute for any performance measure derived in accordance with GAAP, and the use of such non-GAAP measures have limitations which are detailed in the Company's press release.
With that, I would now like to turn the call over to Shane Evangelist. Please go ahead.
Shane Evangelist - CEO
Thank you, Camille, and thank you all for joining the call. Before I get into the quarter and the current trends, I want to be clear that I am excited about the business. I'm encouraged by both the revenue and profit trends. U.S. Auto Parts is currently in the strongest position we have been in the last two years, and I believe we are back in a position to be aggressive and gain market share.
Turning to the quarter, I am pleased to announce the positive trends we began to experience in the first part of the fourth quarter continue throughout the quarter. I am also encouraged by the improved trends so far in the first quarter of this year.
For the fourth quarter, our go-forward sales channels, meaning that channels that we currently operate today and plan to operate going forward, were up 2.7%. Our total revenues were down 5%. The gap between the positive 2.7% and the negative 5% is primarily due to revenues we generated last year from websites we retired, and that no longer generate revenues today. Fortunately, we will not have these headwinds in the second half of the year.
For the current quarter, trends continue to improve, with our go-forward sales channels trending up 6.9%, and our overall revenues trending down only 0.4%. Certainly the weather has been favorable this year, but I believe a good portion of the trend improvement is from our new business strategy and operational execution. I believe these trends, specifically our go-forward sales channel, is currently up 6.9%, support our previous guidance. And we anticipate being down in the first half of the year, and up in the second half of the year, with our go-forward sales channels being positive throughout the entire year.
I also expect to get back to growing with industry double-digit growth rates in 2015 and beyond. We are currently growing our private label business to double-digit rates, so we know where we have the right product at the right price. Consumers are responding favorably. The double-digit rate -- is actually being accomplished with negative traffic trends of greater than 15% because of the websites we retired last year.
If we simply had flat traffic year-over-year, we would be well outpacing the industry growth rates for our private label products. And I anticipate that happening for private label in the second half of this year.
We are able to outpace the industry with our private label products because of our proven process to identify high-demand products and source them directly from Asia, do last summer between 4000 to 5000 private label SKUs this year and believe we can continue that sourcing trend going forward. Currently private label is 55% of our total business.
On the other hand, our branded business is currently not keeping up with industry growth rates. Much of that has to do with negative year-over-year traffic trends. Additionally, we have historically been premium priced in the market for branded products, but even with that premium pricing, experienced growth rates and our branded business. However, as the branded business and the market in general has become more transparent online, our ability to be premium priced is diminished. We will be addressing this going forward by ensuring our most efficient SKUs are at market pricing.
We anticipate our branded business picking up going forward. While this may have some impact on our overall gross margin percent, we will be managing this process to overall gross profit dollar improvements. By simply getting our branded business up into the same growth rates as our private-label business, we expect to once again outpace the industry growth. And I believe we have a clear path to achieve this growth in 2015 and beyond.
Gross margins for the quarter came in at 29.3%, which was an improvement over the third quarter of 30 basis points, and 100 basis points improvement over last year. We are also seeing continued gross margin expansion in the first quarter, as our private-label business gains a greater sales mix, and our improved stock positions. We anticipate gross margins in Q1 to be above 30%.
Adjusted EBITDA for the quarter was $1.6 million, with CapEx at $1.6 million. This was the first quarter in a while where our adjusted EBITDA, less CapEx, was not negative. And as we previously stated, I believe adjusted EBITDA, less CapEx, will be positive for 2014. I expect to achieve these results because of the extensive cost reductions completed, as well as improved revenue trends.
Simply put, we have hit a new expense floor that can be supported by our revenues in gross profit dollars, producing positive adjusted EBITDA plus cash back for the year.
Spending a few minutes on the measures we have taken to control expenses, we have eliminated over $19.1 million of non-advertising expenses over the last 24 months. This can be broken out between reduced headcount resulting in expense reductions of [$7.3 million]; reduced external expenses, either through the elimination contracts, or re-negotiating contracts of $4 million; and CapEx down $7.8 million. These [figures] can be recognizing our P&L in the following categories: fulfillment expense down $1.2 million; non-advertising marketing down $4.1 million; technology down $2 million; and G&A down $4 million; and CapEx down from $14.3 million to around $6.5 million now.
This can be further seen in the fourth quarter results, where our combined operating expenses, plus CapEx, has decreased by $3.8 million. Also of note, the reduction in debt during the quarter, down from $8.3 million in Q3 to $6.8 million at the end of the fourth quarter; and, currently, our debt is at $4.7 million.
Moving to AutoMD, we need to dispel the rumor that we are running a process to outright sell AutoMD. This is simply not the case, nor has it ever been the case. We continue to believe this opportunity has the ability to add significant shareholder value, of which we do not believe the market gives us credit today.
For 2014 we anticipate our net direct investment in AutoMD will be around $1.5 million, with a major focus on signing up shops to the AutoMD Insta-Quotes! service. AutoMD Insta-Quotes! allows shops to gain visibility from end market customers and allows customers to get real-time transparent, quotable prices across shops in each market. As always, we will evaluate strategic partners if we believe they can accelerate growth and add shareholder value.
In closing, we are excited about the business. We have established that we can grow our go-forward sales channels, which are currently up 6.9%. We have established that our private-label business can grow and outpace the market.
We experienced gross margin expansion in Q4, and expect Q1 to finish above 30%. We believe we have taken the necessary steps for a positive adjusted EBITDA, less CapEx. We have done this by reducing non-advertising expenses by $19.1 million over the last two years, and turning revenue positive in our go-forward sales channels. We believe we will continue to reduce debt throughout the years, and produce positive free cash flow from operations.
Finally, I want to thank our shareholders that have expressed their support over the last 18 months, and U.S. Auto Parts teammates who put their heads down during the last two years. You didn't lose focus from outside distractions, and simply addressed the challenges of the business. Your efforts have been recognized, and are very appreciated by management and the Board. Thank you.
And, with that, I will turn the call over to David.
David Robson - CFO
Thanks, Shane. Good afternoon to everybody on the call. Unless otherwise stated, this quarter refers to consolidated Q4 2013, and last year refers to Q4 2012. And comparisons are Q4 2013 compared with Q4 2012. Also, percentage of basis points discussed are calculated using net sales; however, for advertising, we will discuss comparing to net Internet sales.
Adjusted EBITDA for the quarter was $1.6 million, compared to adjusted EBITDA of minus $1.1 million last year. Adjusted EBITDA excludes non-cash, share-based compensation expense of $198,000 this quarter, and $265,000 for the fourth quarter last year.
CapEx for the quarter was $1.6 million compared to $2.3 million last year. Adjusted EBITDA, less CapEx, for the quarter was even compared to last year, at minus $3.4 million.
This quarter's net sales were $59.7 million compared to $62.8 million last year, a decrease of $3.1 million or 5%. During the same period, net sales channels, excluding websites eliminated in 2013, increased by 2.7%. Our total online sales decreased $3.1 million, or 5.5% this quarter, due to a $4.5 million reduction in sales from websites we retired, offset by a $1.5 million increase in revenues from our go-forward sales channels.
Our off-line sales, which consist of Kool-Vue and wholesale operations, were $6.4 million, essentially flat with last year.
Turning to margins, this quarter's gross margin was 29.3%, up 30 basis points from last quarter of 29%, and up 100 basis points from last year of 28.3%. The 30 basis point improvement over last quarter was primarily driven by a higher penetration of private-label sales, which yield a higher gross margin rate. Last year's gross margin rate of 28.3% was unfavorably impacted from a write-down of inventory slated for return to suppliers.
Our private-label mix was 55% of net sales this quarter compared with 48% in Q3, and 48% for the fourth quarter last year.
Online advertising expense, which includes catalog costs, was 7% of net online sales this quarter, compared with 8.5% last year, a reduction of 150 basis points. This compares to 7.2% in Q3 2013. 106 basis points of the 150 basis points reduction is attributed to non-catalog online advertising spend, which includes listing and placement fees paid to commercial and search engine websites; and a balance of 44 basis points is attributed to a reduction in catalog spend.
This quarter's marketing expense, excluding online advertising expense, was 9.3% of net sales, compared to last year of 11.6%, a reduction of 230 basis points. The decline was primarily due to lower depreciation and amortization expense of 83 basis points; lower wages of 104 basis points; and lower overhead expenses of 43 basis points.
General and administrative expense, excluding amortization and impairment charges, was $3.9 million or 6.6% of net sales this quarter, compared to $4.3 million or 6.9% of net sales last year, a decline of 32 basis points or $406,000. The decrease was primarily due to lower merchant processing fees on lower online sales, compared to the prior year of 7 basis points; and the balance of 25 basis points primarily due to reduced legal expense.
Fulfillment expense was 6.9% of net sales this quarter, down from 8% last year, a decline of 110 basis points, or $911,000. This improvement was primarily due to lower depreciation and amortization expense of 92 basis points; reduced overhead expenses of 43 basis points, partially offset by higher stock compensation expense of 23 basis points.
Technology expense was 1.8% of net sales this quarter, down from 2.3% last year, a decline of 47 basis points or $355,000. The reduction was primarily due to lower wages of 34 basis points; lower telephone expense of 8 basis points; and lower consulting fees of 3 basis points.
Visitors on our site for the quarter were 28.8 million, down 21%. However, excluding the impact of sales from retired websites, traffic was down 3%. Orders placed through our e-commerce channel this year were down 15%, or $436,000, with an average order value of $109; compared to last year of $514,000 with an average order value of $108.
Our conversion rate was 1.52% this quarter, up 8% from last year of 1.41%. Revenue capture -- the amount of actual dollars retained after taking into consideration returns, credit card declines, and product fulfillment -- improved by 220 basis points, or 84.9% of gross sales, compared to last year of 82.7% of gross sales.
This quarter's customer acquisition costs was lower by 12.7%, or $1.02 per customer, at $7.02, down from $8.04 last year. The decrease is primarily due to improved leveraging of online advertising and catalog marketing expense.
Now, turning to the balance sheet, cash and securities were $0.9 million, and debt on our revolving line of credit was $6.8 million, compared with $1.1 million in cash and securities, and debt of $16.2 million last year. Debt, net of cash, decreased by $9.2 million from last year, and a decrease of $1.5 million from Q3 2013.
Our availability at the end of the quarter on our line was $8.7 million. And net availability, not subject to any covenant test, was $2.7 million. And, as of today, our debt has dropped to $4.7 million and our availability on our line has increased to $12 million. And net availability, not subject to any covenant tests, has increased to $6 million.
And, with that, operator, we will now open the call for questions.
Operator
(Operator Instructions). Jared Schramm, ROTH Capital Partners.
Jared Schramm - Analyst
Hello. Good afternoon. Congratulations on the quarter. I have a series of questions here to jump into. How do you intend to pursue revenue growth going forward?
Shane Evangelist - CEO
Yes, so, good question there. From a revenue perspective, we think about it probably two ways. One is e-commerce; two is the online marketplaces, which includes eBay, Amazon, and the like. The online marketplaces -- we have seen good, double-digit growth in that space, basically because we add so much PL product that that business continues to grow.
On the e-commerce front, we think about growth there probably three ways: traffic, AOV and conversion. From the traffic front, certainly I think we will see some pickup in the back half of the year as we get past the websites that we retired. And our normal traffic growth, we have consistently been able to grow traffic outside of this period that we have been through with shutting sites down.
So our big focus, Jared, has been around conversion this year, and going forward this year. I think you have seen conversion was up from 1.42% in Q3 to 1.52% in Q4. And then last year, Q4 was 1.41%. So conversions of about 8% year-over-year, I think you will see that continue to happen.
Of course, SKU expansion still helps that, 4000 to 5000 private-label SKUs, as we mentioned; probably have 50,000 branded SKUs from in that timeframe, or that frame. Product availability, another point that we are -- or product find-ability, another point that we are really focused on, and that has really broke down to search.
And where our real focus this year is around navigation, on two fronts: one is just making sure that product is served at a lower quantity that's more relevant, meaning it fits the cart; and then, second, our sites are going through a bit of a redesign right now to make sure that we've got them in a responsive set to make sure we can handle the growth in mobile traffic.
And then as I alluded to on the call a little bit, our branded business is off right now. We have typically been premium priced in branded. And, frankly, the gap between our private-label growth and our branded growth is -- clearly alerted us to the fact that we probably are even more competitive on price point there. And you will see us take some steps there this year to make sure we don't lose share in the branded business.
Jared Schramm - Analyst
Okay. That's very helpful, thank you. Looking at the weather -- particularly in the Midwest, East Coast, Q4 into Q1 -- as vehicles get more damaged, do you expect some sort of a decent bump coming into Q3 and Q2 as a result of that?
Shane Evangelist - CEO
Yes, so I think certainly the weather is helpful. You see that across the auto-parts space in general. It's probably, my guess is 2 to 3 points of our up 7 in our continued operations; 2 to 3 is probably weather. And I guess we will see how long that lasts. But certainly I think it has been favorable to date and I think we will see good help from the weather.
That said, we had a difficult first half of the year with in-stock rates because of some of the financial difficulty we went through. And as we get more in stock, I think operations of the business will far exceed any weather impact this year.
Jared Schramm - Analyst
Okay. And you touched on, in the first question I asked, about conversion rates improving; customer acquisition costs down 12.6% year-over-year. Could you go into a little more detail as far as the metrics driving that improvement?
Shane Evangelist - CEO
Well, the acquisition cost is down. Some of it is mixed for us. And so we have got some more efficient channels to acquire through. The other time it comes down is if we are not getting a variable return, the tying up, and you'll see marketing spend decrease. But a lot of that is mix amongst the actual pay channels that we spend into.
From a conversion perspective, the best number on conversion is what the rate looks like right now. And of course, internally, we've got a bunch of different metrics for unbalanced rates and time on site. And those are the metrics that we try to improve going forward.
Jared Schramm - Analyst
And then, CapEx, you talked about that briefly, I think, as far as the full-year is concerned. Is the $6 million annually at a good run rate to look at on a base level?
David Robson - CFO
Yes. The $6.5 million, I think the number we've said, I think that's about the right number this year.
Jared Schramm - Analyst
And then could you elaborate a little more on -- you mentioned that comps being tougher in the first half of the year, and you expect to see a little stronger growth in the back half.
David Robson - CFO
Yes. So, if you recall, last year in the second quarter, we retired a lot of websites. And those websites drove traffic and revenues. And as we get past the first half of this year we get into a point where we will be talking about the operations of our business on a go forward basis.
What we have just indicated here is those comps were up 7%. And so hopefully we continue that trend and maybe even accelerate it. And in the second half of the year, we should not have that headwind from the fact we turned off in the end of the second quarter, last year.
Jared Schramm - Analyst
And then, two quick last ones here. You mentioned that where you are positioned now is a new expense floor for the Company. Anything more to squeeze out of it? Or is this about as bottom of the barrel as you think you'll see on the expense side, across the board?
David Robson - CFO
Well, I think we have cut the expenses. You will see them come out on a year-over-year basis through the P&L, because we took them out last year. I think we've got the right floor, though, and the detail as we gave you there. So I think we are at a good spot there from an expense perspective.
Obviously, Jared, if we needed to reduce more expenses we would look at those and take those actions. And, conversely, if we felt like there was upside, where if we spent some more dollars and then we would get more revenue growth and profit growth, we would also obviously evaluate that.
Jared Schramm - Analyst
And then last question here -- looking at the marketing expense specifically, has time made you more efficient with that marketing spend, $9.3 million compared to $12.1 million year-over-year? It seems like you are getting some better growth out of that. Is that more of your experience, as far as a marketing concern? Do you know where to go? Or is there some other element behind that I'm unaware of?
David Robson - CFO
Yes, a little bit of, certainly, our experience where to go. But there are some mix shifts where the cost of sale on one channel would have been 18%, and the cost of sale on another channel might be 10%. So I think part of it is that we are just more efficient with what channel mixes we are spending through.
And then also a lot of it has to do, Jared, with the gross profit dollars you have to spend against it. So if margins compress, you just can't spend as much in marketing. So combination of those two is really what is going to dictate that percentage.
Jared Schramm - Analyst
Thanks for taking my questions, and congratulations again on the quarter.
David Robson - CFO
Thanks, Jared.
Operator
(Operator Instructions). Mitch Bartlett, Craig-Hallum.
Mitch Bartlett - Analyst
Nice quarter. So, Jared's questions kind of ran the gamut there. But maybe we could focus on gross margins. I think you said gross margins in Q1, 31.5%. Is that correct?
David Robson - CFO
They are going to be above 30%, is what I said, in Q1.
Mitch Bartlett - Analyst
Okay. Okay.
David Robson - CFO
They're trending above 30%.
Mitch Bartlett - Analyst
Okay. I had heard 31.5%, and I thought that was pretty strong number. So, private label was 55% of sales in Q4, up from 48%. Where might that trend over the next four quarters or so?
David Robson - CFO
Truth be told, I hope it might trend a little bit as we get some more market share back from our branded business, Mitch. But I do think the PL business, just the base number will continue to grow at double digits, which is what it is doing now. So I like the growth on that business.
And I think part of the reason you are from 48% to 55% is because we had more growth in PL. But part of it is because we had a retraction in the branded business. I would really like to get that branded business back on track; always profitable.
What I would tell you, though, is we are going to continue to increased our PL SKU count by -- whether it is going to be 5% to 15% a year, and hopefully we would continue to see the overall dollar value increase by that. And then it is going to be -- the mix percentage will really depend on how fast we grow the branded business.
Mitch Bartlett - Analyst
And the branded business, the slippage from not as sharp a pricing as you may have wanted -- is that because pricing continues to get tighter? Or is it just your own pricing matrix?
David Robson - CFO
I think it is less that pricing is getting tighter, necessarily, out there, and more that we don't have as much visibility as we had previously. And, hence, we probably have to get a little sharper on the pencil on the pricing.
Mitch Bartlett - Analyst
Now, the money is a little bit easier for you. Might you, at some point, put the pedal to the metal again and start to really aggressively market?
Shane Evangelist - CEO
We will continue to market to where the variable contribution margin breakeven, and keep pushing forward with that, Mitch. I don't think we will change how we market from that perspective.
I think our big opportunity, though, is around some conversion metrics on the site. Obviously as conversion goes up, then you can spend more money on marketing. And so I think this year I've got a big focus around site conversion, user experience, making sure that we are set up for that mobile experience in a big way.
And obviously, if conversions increase, you can spend more marketing, because you are driving more gross profit dollars per dollar spent.
Mitch Bartlett - Analyst
Right. Okay, great. Thank you.
Operator
(Operator Instructions). And that does conclude the Q&A session today. I would now like to turn the call back over to Mr. Evangelist for closing remarks.
Shane Evangelist - CEO
Thanks, Camille. And I just want to thank everyone for joining the call. We look forward to speaking to you again for the first quarter. Thanks.
Operator
Ladies and gentlemen, that does conclude our conference call for today. Thank you for your participation. You may now disconnect.