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Operator
Welcome to the U.S. Auto Parts third-quarter 2015 conference call. On the call from the Company are Shane Evangelist, Chief Executive Officer, and Neil Watanabe, Chief Financial Officer.
By now, everyone should have access to the third-quarter 2015 earnings release, which went out today at approximately 6 AM Eastern time. If you have not received your release, it is available on the Investor Relations portion of the U.S. Auto Parts website at usautoparts.net by clicking on the U.S. Auto Parts Investor Relations tab. This call is being webcasted and a replay will be available on the Company's website through November 17, 2015.
Before we begin, we would like to remind everyone that the prepared remarks contain certain forward-looking statements within the meaning of the federal securities laws, and management may make additional forward-looking statements in response to your questions. The forward-looking statements include, but are not limited to, statements regarding future events, our future operating and financial results, financial expectations, expected growth and strategies, key operating metrics and current business indicators, capital needs and deployment, liquidity, product offerings, customers and suppliers, and competition. The forward-looking statements are based on current information and expectations are subject to uncertainties and changes in circumstances and do not constitute guarantees of future performance.
The forward-looking statements involve a number of factors that could cause the actual results to differ materially from those statements. We refer all of you to the risk factors contained in U.S. Auto Parts' annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission for a detailed discussion on the factors that can cause actual results to differ materially from those projected in any forward-looking statement.
U.S. Auto Parts assumes no obligation to, nor does it intend to, update or revise any forward-looking projections that may be made in today's release or call, or to update or revise the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
Please note that on today's call, in addition to discussing GAAP financial results and the outlook for the Company, the following non-GAAP financial measures will be discussed -- EBITDA, adjusted EBITDA, and comp sales. An explanation of U.S. Auto Parts' use of these non-GAAP financial measures in this call and the reconciliation between GAAP and non-GAAP measures required by SEC Regulation G is included in U.S. Auto Parts' press release today, which again can be found on the Investor Relations section of the Company's website. The non-GAAP information is not a substitute for any performance measure derived in accordance with GAAP, and those with such non-GAAP measures have limitations, which are detailed in the Company's press release.
Unless otherwise stated, references to this quarter in comparison to last year refer to the consolidated 13-week period of Q3 2015, as compared to the consolidated 13-week period of Q3 2014. Also, percentage and basis points discussed are calculated using net sales, with the exception of advertising, which we will be discussing and comparing to net online sales.
Additionally, unless otherwise stated, all financial data reported, including, but not limited to, revenue, gross margin, operating expense, and net income loss excludes our AutoMD reporting segment. We have included a chart of summarized segment information in our press release detailing the base U.S. Auto Parts, AutoMD, and consolidated financials to provide the components of our business.
With that, I would now like to turn the call over to Neil Watanabe.
Neil Watanabe - CFO
Thank you, Operator. Good morning, everyone, and thank you for joining us to discuss our third-quarter 2015 results. Let me provide some additional color on our financials reported in the press release this morning, and then I will touch on some of the key business metrics and initiatives that we are focused on to drive improved profitability.
Net sales for the third quarter of 2015 were $70.6 million, compared to $67.9 million last year. This reflects a total increase in net sales of 4% and a comparable sales increase of 5% after adjusting for the closure of our West Coast wholesale operations last year. The improvement was driven by a double-digit revenue increase in our private-label business, partially offset by a decline in our branded sales.
To break down Q3 net sales further, online sales were up 3.7% year over year, primarily due to strong revenue increases to online marketplace of 10%, and the off-line business was up 6.7%, all driven by the continued strength in our private-label business.
Third-quarter gross margins was 29.7%, compared to 27% for the same period last year. This 270 basis-point improvement was primarily due to a higher mix of private-label sales, which were 61% of total net sales, compared to 53% in the year-ago quarter.
Additionally, measures taken to reduce shipping and supply costs continued to have a favorable impact on our gross margin. In addition to improvements in our cost of sales, our freight as a percentage of sales was 14% versus 14.5% last year, a 50 basis-point reduction.
Our operating expenses came in flat year over year at 28.9%, excluding the 60 basis-point restructuring charge related to the Carson warehouse closure last year.
Adjusted EBITDA for the quarter increased 112% to $2.8 million, compared to $1.3 million last year. Adjusted EBITDA excludes non-cash share compensation expense of $587,000 this quarter and $682,000 last year. Additionally, last year included a restructuring add-back of $410,000.
Net income in the third quarter was $353,000, compared to a net loss of $2 million last year. This is a result of the recent actions we have taken to increase profits, as it reflects the first time we had positive net income in the third quarter since 2009.
Adjusted EBITDA, less CapEx, was $1.2 million in the third quarter, compared to $400,000 last year.
Now let me provide some details on our key sales metrics for the quarter. Unique visitors to our e-commerce sites were 29.3 million, essentially flat from last year. Orders placed through our e-commerce channel were 511,000, up 4.1% from last year, with an average order value of $109, slightly lower than the $113 we posted in the same prior-year period. Our conversion rate was 1.8% this quarter, up from 1.7% last year. We believe that this increase in conversion is a result of our improved user experience and competitive offering of private-label products.
Revenue capture -- or the amount of actual dollars retained after taking returns, credit card declines, and product fulfillment into consideration -- improved to 85% of gross sales from the prior year of 84%. This quarter's customer acquisition cost came in at $7.65% (sic - see Press Release - "$7.65"), compared to $7.14 in the year-ago period and $7.91 in Q2 of 2015.
As we stated in the past, one of our key initiatives is to become less reliant on organic search traffic to acquire customers. As a result of the 14% increase in gross profits, we've been able to execute this strategy and increase spend on customer acquisitions through search engine marketing, or SEM. We expect the increase in SEM to grow our audience and ultimately drive more traffic to our sites.
Turning to the balance sheet, we ended the quarter with consolidated cash and cash equivalents totaling $5.7 million, compared to $1.3 million last year and $7.7 million at January 3, 2015. Debt on our revolving line of credit was $8.3 million, down from $11 million to start the year.
We continue to expect single-digit sales increases on a percentage basis for 2015, compared to 2014. We are currently trending up around 5% year over year for the fourth quarter on a calendar-day basis. However, our reported fiscal comp will include 13 weeks this year versus 14 weeks last year, due to the extra week in the fiscal year, which will have a negative impact of about $3 million year over year. Given our meaningful gross margin expansion and leveraging of our fixed costs, we now expect 2015 adjusted EBITDA to come in at between $9 million and $10 million.
Looking ahead to 2016, we anticipate revenues will be up low to mid-single digits, with our private-label business continuing to grow at double digits. We anticipate adjusted EBITDA to increase 25% to 50% and come in between $11.5 million and $14 million. From an adjusted EBITDA margin perspective, we expect to be around 3.8% to 4.5% in 2016, which compares to an anticipated margin of 3.2% in 2015 and an adjusted EBITDA margin of 2.8% in 2014.
Because of what are now strong tailwinds and our execution that is propelling goes forward, looking beyond 2016 we expect a similar rate of growth in our adjusted EBITDA margins in 2017 over 2016 that we are experiencing this year over 2014. We also expect CapEx for 2016 to be flat over 2015 at about $6 million. We plan to use the excess cash generated in 2016 to make meaningful paydown to our revolver debt.
With that, I'd like to turn the call over to Shane.
Shane Evangelist - CEO
Thank you, Neil.
I want to start by thanking the team at U.S. Auto Parts for their commitment and hard work, which we are seeing pay off with increases in profitability and what we believe are sustainable competitive advantages. Your hard work has not gone unnoticed. Thank you.
With gross margins nearly 30% and adjusted EBITDA margins at 4%, I believe we've hit a turning point in the business. This profitability improvement has been led by strong private-label growth, which comped up 21% for the quarter. This is our seventh consecutive quarter of double-digit private-label comp growth, demonstrating our ability to sustain growth in the private-label business. It accounted for 61% of our total revenue for the quarter, compared to 53% last year, and represented 65% of total units sold this quarter, compared to 60% last quarter.
For those new to the U.S. Auto Parts story, we estimate our private-label business produces around a 20% variable contribution margin. We're able to achieve these margins and produce double-digit revenue growth for three main reasons. First, approximately 50% of total sales and over 80% of our private-label sales are in the collision segment, which is a specialty retail market and much different than the hard parts segment that is commoditized.
To further this point, if I asked you where you would go to buy wiper blades or brake pads, you would likely answer AutoZone or Pep Boys. Now if I asked you where you would go to buy a hood or a fender, you likely wouldn't answer AutoZone or Pep Boys. Instead, you would likely either go to a pick-and-pull salvage yard or you would go online.
These dynamics make the collision market a nice specialty online retail business. And when DIY customers do go online, they discover U.S. Auto Parts offers the widest range of product offerings with the widest reach across our e-commerce properties and online marketplaces.
Second, we have a great understanding of market demand due to our significant presence online. Our ability to read user data on our e-commerce websites and online marketplaces enables us to estimate how many units we believe we can sell and, more importantly, at what price point.
And this brings us to our third point, which is our ability to source products at the right cost of goods, leading to very competitive pricing in the market and at healthy margins. We source from an extensive supplier network in Asia, spanning over 350 manufacturers, and actively replenish over 50,000 SKUs across more than 500 part names. In many cases, these supplier relationships take years to cultivate and develop, which we've been doing over the last 20 years.
We have already added over 6,000 new private-label SKUs this year and anticipate adding another 6,000 to 7,000 private-label SKUs in 2016.
Now as it relates to our branded business, we have put variable contribution margin targets in place that has constrained the growth of the branded business. Said differently, we have made deliberate strategic decisions to forgo revenue in the branded business if it's not profitable. And as a result, we've seen some revenue decline.
Also, to be clear on the branded business, it is a profitable business for U.S. Auto Parts and adds positively to our EBITDA. Additionally, the branded business has high strategic value, as it helps us generate traffic to our websites. So while the branded business is declining, it is profitable and strategic.
Moving to our customer lifetime value initiatives, or LTV, we are experiencing improvement. As mentioned earlier by Neil, we designed our LTV initiatives to enable more spend on customer acquisition, thus leading to less reliance on organic search. With our recent improvements in our e-commerce gross profit dollars per transaction, up 9.6% year over year, and improvements in conversion, up 4.6% year over year, we have been able to increase customer acquisition spend by 7.2%.
Our net promoter score continues to be very strong, above 50, which we believe should increase repeat purchase over the long run. We also intend to launch new functionality this year designed to increase basket size. All in all, we are pleased with the progress we are making to improve LTV and expect more improvements going forward. (technical difficulty)
We anticipate we will end the year somewhere between 3,000 to 3,500 shops. We also have initial reads from selected test markets being done that have high shop penetration. Please note that the following data is not statistically significant and the results are only preliminary. However, we will be sharing this data with prospective warehouse distributors and other partners in the market, and therefore we decided to include the data in the public domain. We do not plan on publishing any additional data on these test markets or any new markets going forward, regardless of whether or not the preliminary results are validated.
We selected a few limited geographic markets and ensured that we had enough shop penetration to be relevant to customers. We added some limited TV media to ensure awareness of AutoMD. What we're finding is that when we have more shops closer to the customer, we are seeing increased conversion. Specifically, Mission Viejo, California, a market that we have 1.3 shops per square mile, we are seeing initial conversion rates from the market testing at over 20%. And while the current cost per acquisition is not scalable because we aren't generating enough demand based on the media spend, the conversion numbers, which are a great proxy for the relevancy of the offer, is very encouraging.
We anticipate AutoMD will spend around $3 million in 2015, with a $2 million loss in EBITDA and a $1 million spend in CapEx. I also want to reiterate the money being spent -- used to fund AutoMD is from outside investors and not being funded by U.S. Auto Parts.
In closing, we believe we have reached a turning point for the business and there is much to be excited about in the quarter. We have a real growth business in our private-label offering that comped up 20% in the quarter and now accounts for over than 60% of our revenues and we believe has a significant competitive advantage, positioning us well for future growth.
Gross margin expanded to nearly 30%, up 270 basis points year over year. Adjusted EBITDA for the quarter came in at $2.8 million, up 112% year over year. Net income was positive for the first time in the third quarter since 2009. We increased our full-year adjusted EBITDA guidance to a range between $9 million to $10 million in 2015. We anticipate 2016 adjusted EBITDA to be up between 25% to 50% over 2015 and we anticipate meaningful debt reduction in 2016.
And with that, I will now open the call up for questions.
Operator
(Operator Instructions). Mitch Bartlett, Craig-Hallum.
Unidentified Participant
This is George on for Mitch. First, Shane, I think towards the end you said something comped up 20%. Can you say what that was?
Shane Evangelist - CEO
Yes, our private-label business in the quarter, which is close to -- a little over 60% of our revenues, comped up 20% for the quarter.
Unidentified Participant
Got you. And then, when you think of a private versus branded, is there an ideal mix that you are moving towards? And how long does it take to get you there, do you think?
Shane Evangelist - CEO
Yes, I think, George, last year it was 53%, so we saw close to an 8% acceleration in that mix this year. And as such, we're seeing some margin change and margin expansion as a result. If our branded business and our private-label business continue to grow at their same growth rates that we're seeing them experience today, we think that number will be close to 65% probably this time next year.
Unidentified Participant
Okay, okay. That's great. And then, I guess just continuing that, can you talk about the gross margin trends you're seeing on each side? Is the growth, the big growth year over year, is that just purely the private-label mix? Or is it actually improving in both segments?
Shane Evangelist - CEO
George, in fact, some of it is mix, but there was also some expansion in the margins specific to the private-label business. We put some minimum margin targets in place, as well as had some pricing increases associated with some freight that we decided to be a little bit more conservative on from a freight pricing perspective. The combination of the mix shift, as well as those two actions, is why we're seeing the increase, and we think it's probably sustainable at this level.
Unidentified Participant
That's great. And then, just the last one for me, the guidance you gave for next year, adjusted EBITDA, that excludes AutoMD. Is that right?
Neil Watanabe - CFO
That's accurate.
Unidentified Participant
And what are your expectations around AutoMD for next year?
Shane Evangelist - CEO
We anticipate somewhere between $2.5 million and $3 million of spend on AutoMD, broken up between EBITDA of about $1.5 million to $2 million loss and CapEx of around $1 million.
Unidentified Participant
Okay. Okay, nice quarter. Thanks a lot.
Operator
Jeff Martin, ROTH Capital Partners.
Jeff Martin - Analyst
Could you go into some of the gross margin gain? Is there anything to break down further out of private label from that? Is there particular products or a group of -- class of products that are selling well? Or is that just a broader mix element to it that is -- secondarily, a question to that is sustainability of the gross margin or potential further expansion of it?
Shane Evangelist - CEO
Yes, Jeff. We saw some increase in the gross margin across the board for PO, but specifically there's some larger items that require larger freight that we saw an accelerated expansion, as well as the mix shift, obviously. The delta between the two-year private-label business is somewhere between 34% to 36% and the branded businesses is 18% to 20%. So, just the combination of the mix shift is going to see some expansion, as well inside we saw expansion specifically driven by some of these larger items that we ship.
As I indicated earlier, Jeff, we anticipate it to be sustainable. We saw an increase in gross margin, as well as acceleration of the private-label business at the same time. So it's not as if we had significant impacts to our private-label business when we had the pricing increases, although it certainly had some impact. It didn't have enough of an impact for us to not take those changes.
Jeff Martin - Analyst
Okay. And then, I didn't catch -- I know that the question was already asked, but on the private-label mix going forward, where do you think that trends to? I didn't catch the answer.
Shane Evangelist - CEO
Yes, no problem. Last year, we were at 53% and it trended to 61% this year. Current course and speed, we anticipate the private-label business probably getting up to 65% by this time next year.
Jeff Martin - Analyst
65%? Okay. Okay, that's helpful.
And then, a question for Neil on some of the initiatives he initially set out for when he came on on managing inventories and looking at the number of SKUs. If you could give an update there, if there's progress on that front.
Neil Watanabe - CFO
There is, Jeff. We've continued to add new SKUs, number one. As Shane had mentioned, we have approximately 6,000 to 7,000 new SKUs that we're adding this year, which is fueling some of our sales growth.
But at the same time, we've been operating to work toward reducing our weeks of supply and becoming more efficient on our productivity of our inventory. And we have made great strides in doing that. We plan to end the year about $48 million in inventory. And as we enter next year, with the increases that we're projecting, we're planning to keep inventory relatively flat so that we're going to be able to improve our inventory turns and improve our gross margin return on investment and still maintain a very good in-stock percent.
Jeff Martin - Analyst
Okay, great. And then, as the mix shift continues toward private label, I know branded has been an important data source for you, do you see that at some point becoming less of a data driver for you? And at what point does branded make it difficult if it gets to a certain level that's below where it is today?
Shane Evangelist - CEO
Well, so the branded business is still a very strategic business for us. It drives a lot of traffic to our websites. It's a profitable business for us.
It's simply declining because we made some decisions not to chase lower-margin product that would deliver negative variable contribution margin. It's probably just that simple. At some point, I anticipate the branded business stabilizing, but at this point we're more than comfortable operating it the way we're operating it. I don't anticipate it going away because of the strategic value it has.
Jeff Martin - Analyst
Right, right. Okay. And then, last question. Looking out at your ad spend and your customer acquisition costs going out into late 2016 and into 2017, is there any foreseeable shift in the strategy there?
Shane Evangelist - CEO
I think you'll see spend probably increase a bit on customer acquisition. As the margin expands for us, we're able to actually invest more margin dollars in marketing. And frankly, as LTV expands for us, we're able to invest more of those dollars in marketing.
And so, as margins expanded this quarter, you saw about a 7% increase in customer acquisition costs on our e-commerce channels. And I am excited about that, frankly, because it allows us to spend more dollars in the channel, get more share of voice. That's a testament to our supply chain; it's a testament to the ability for us to sell with the reach we have online.
And so, I expect to see customer acquisition costs creep up a little bit. I don't see that as a bad thing, though. I think everyone should see that as a good thing because of the discipline we have around how we spend our marketing dollars and making sure that we have positive return on it.
Jeff Martin - Analyst
Great. Thanks for taking my questions.
Operator
Thank you. I will now turn the call back over to Neil Watanabe for closing remarks.
Neil Watanabe - CFO
I want to thank everyone for joining the call today. Please note that we'll be presenting next at the Wedbush California Dreamin' conference in Los Angeles on December 10 and hope to see some of you there. If not, we will look forward to speaking with you next when we report our fourth-quarter results in March. Thank you very much.
Operator
Thank you. Today's conference has concluded. You may disconnect your lines at this time. Thank you for your participation.