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Operator
Good morning and welcome to the Primerica First Quarter 2015 earnings conference call. All participants will be in listen-only mode. (Operator Instructions.) Please note that this event is being recorded.
I would now like to turn the conference over to Kathryn Kieser, Executive Vice President of Investor Relations. Please go ahead.
Kathryn Kieser - SVP, IR
Thank your Robert. Good morning, everyone. Thank you for joining us today as we discuss Primerica's results for the first quarter of 2015. Yesterday afternoon we issued our press release reporting financial results for the quarter ended March 31, 2015. A copy of the press release is available in the investor relations section of our Web site at investors.primerica.com. With us on the call this morning are Glenn Williams, our Chief Executive Officer and Alison Rand, our Chief Financial Officer.
We reference certain non-GAAP financial measures in our press release and on this call. These non-GAAP measures are provided because management uses them in making financial, operating and planning decisions and in evaluating the company's performance. We believe these measures will assist you in assessing the company's underlying performance for the periods being reported. These non-GAAP measures have limitations and reconciliations between non-GAAP and GAAP financial measures are attached to our press release. You can see our GAAP financial results on Page 3 of the presentation.
On today's call we will make forward-looking statements in accordance with the Safe Harbor Provision of the Securities Litigation Reform Act of 1995. Forward-looking statements include any statements that may project, indicate or imply future results, events, performance or achievements and may contain words such as expect, intend, plan, anticipate, estimate and believe or similar words derived from those words. They are not guarantees and such statements involve risks and uncertainties that could cause actual results to differ material from these statements. For a discussion of these risks please see the risk factors contained in our Form 10-K for the year ended December 31, 2014.
This morning's call is being recorded and Webcast live on the Internet. The Webcast and corresponding slides will be available in the investor relations section of our Web site for at least 30 days after the presentation. After the prepared remarks, we will open the call to questions from our dial-in participants. Now, I'll turn the call over to Glenn.
Glenn Williams - CEO
Thanks Kathryn, good morning everyone. After 34 years with the company I'm honored to be leading my first earnings call as the CEO of Primerica. Our leadership transition plan has been executed with great success and I'm fortunate to have a talented team of executives working alongside me.
Peter Schneider, a 15-year veteran of the company, has stepped into the presidents position, Alison Rand who served as the company's chief financial officer since 2000 continues in that important role. Greg Pitts, a member of the Primercia team for 30 years will continue as our chief operating officer. I believe this executive team along with the other talented sales force and home office leaders positions us for continued growth and success.
Today I'll discuss our first quarter performance and distribution results as well as provide our perspective on the Department of Labor's fiduciary rule proposal. Beginning on Page 3 you can see that during the first quarter of 2015, compared to the first quarter of 2014, our operating revenues increased 6% driven by strong product performance including 11% growth in Term Life adjusted direct premiums as well as a 7% increase in total investment and savings product sales and 8% growth in average client asset values. While revenue drivers were strong in the quarter, net operating income declined 2% from the year-ago period primarily due to the timing of expense recognition in the first quarter for employee equity awards granted to retirement eligible employees in 2015.
Net operating income per diluted share increased 3% to $0.80 and operating ROAE was 14.6% in the first quarter of 2015 partially reflecting our ongoing share repurchase activity. Adjusting for the accelerated equity compensation expense, operating EPS would have been higher by $0.07 and ROAE remained on track to be in the expected 16% range for the year.
During the first quarter we repurchased approximately $39 million or 740,000 shares of Primerica's outstanding common stock consistent with our previously announced 2015 stock repurchase program. We remain committed to the execution of our multi-year capital strategy to return approximately $150 million of capital in addition to stockholder dividends to shareholders annually through 2016.
In the first quarter of 2015 we carefully executed our transition plan to build on fourth quarter momentum and accelerate growth during our leadership change. Our extensive plan included timely and affective communications to all of our constituents including in-person meetings with a significant number of our sales force leaders.
We began the year with a meeting here in Atlanta attended by over 300 of our most senior sales leaders where I walked them through the transition plan and launched the 2015 initiatives. This meeting culminated with a live Webcast to nearly 4000 sites viewed by a significantly larger number of representatives across North America.
I then hit the road and hosted nine regional meetings that were attended by 7500 representatives across the U.S. and Canada and I interacted with over 1500 top producing reps at our Puerto Rico incentive trip in February. The business enhancements and incentives we launched at these events generated a high-level of excitement and focused our sales force leaders on building and growing the business in 2015.
As we turn to distribution and production results we're pleased with the year-over-year growth in every area with double-digit growth in recruiting new representatives and life insurance policies issued.
On Page 4 you can see the size of our life licensed sales force increased 3% to 98,145 representatives and recruiting of new representatives was up 10% versus the prior year period. The year-over-year recruiting growth reflects continued momentum in 2015 as well as a relatively weaker first quarter of 2014. In the first quarter of 2015 we ran a very effective recruiting promotion in Canada. We believe the elevated recruiting levels in the first quarter will result in a larger Canadian sales force by the end of 2015 considering the longer licensing process in Canada.
Company-wide, the first quarter percentage of non-renewals and terminations slightly improved year-over-year and we continue to expect this ratio to be in the 8% range near-term.
On a sequential basis, and in line with the expected seasonality of our business, recruiting of new representatives increased in the number of new representatives obtaining a life license declined. As we indicated last quarter, the size of the sales force remained relatively flat with the fourth quarter due to the seasonally lower new life insurance licenses following the lower recruiting levels typical of the fourth quarter.
Longer term we continue to believe we can grow the size of the sales force in the mid single digit range on an annualized basis. We expect the size of our sales force to modestly increase at the end of the second quarter.
Now turning to production results on Page 5; Term Life issued policies grew 13% compared with the prior year quarter driven by continued momentum and supported by strong recruiting and sales force initiatives in the first quarter. Productivity of 0.19 policies issued for life license representative per month increased from 0.17 in the quarter a year ago which was impacted by severe weather and remained consistent with the strong fourth quarter of 2014 results. Our average annualized premium for issued policy of $811 was consistent with year-ago period and slightly lower than the fourth quarter of 2014.
On a sequential quarter basis, Term Life policies issued were 2% lower than the fourth quarter largely reflecting fewer new life insurance applications submitted during the typically slower holiday season at year-end.
Our investment in savings product sales increased 7% to $1.5 billion driven by strong sales of U.S. retail mutual funds and variable annuities and Canadian segregated funds in the first quarter versus the prior year quarter.
During the quarter U.S. retail mutual funds and variable annuity sales increased 13% and 9% respectively from the prior year -- from the prior year period reflecting continued momentum driven by product additions, marketing efforts and market performance.
Year-over-year our Canadian ISP business experienced a shift to segregated funds which were up 49% from Canadian retail mutual funds which declined 15%. This shift related to recent product additions and enhancements as well as market performance. Investment in savings products net flows were positive $269 million in the first quarter [and ending] client asset values were $49.2 billion; up 7% from March 31, 2014.
Sequentially investment savings product sales increased 4% from the strong fourth quarter performance of 2014. Growth in retail mutual fund and Canadian segregated fund sales reflect typically higher retirement saving sales in the first quarter during the retirement plan season.
Sales of variable annuities declined 16% from the strong level in the fourth quarter. The slight increase in total client asset values from year-end 2014 reflects market performance and positive net flows partially offset by the lower value of the Canadian dollar relative to the U.S. dollar.
As we head into the second half of the year we're working on initiatives and business enhancements to drive organic growth including product enhancements, incentive programs, sales force support and cutting edge technology. At our biannual convention in July we will launch improvements to our life insurance business including product enhancements and additional support for our top life insurance producers.
In our investment and savings business we'll expand our product providers and deliver strong messaging on growing the number of mutual fund license representatives. As part of our continued effort to attract millennials, we will add more capability to recently launched mobile sales tools and training.
This initiative includes a new Primerica app that will provide sales tools, a client relation management system, production tracking, contest standings and instant communication capabilities.
We're pleased with the organic growth we've achieved in the last two quarters and are encouraged by the activity levels that we saw in April. We are hopeful this activity will carry through the remainder of the second quarter so post-convention we can build on the solid momentum in the first half of 2015.
Let me conclude my remarks today by discussing our perspective on the DOLs fiduciary rule proposal. Like many other financial services firms across the industry, we're undergoing a disciplined process to carefully review and evaluate the lengthy document to understand the potential implications. The DOLs intention for the new proposed rule, unlike the original rule proposal, is to preserve common forms of compensation to broker/dealers and the new prohibitive transaction exemptions are added expressly for that purpose.
We continue to analyze these exemptions to determine whether they are workable as written. Our preliminary assessment is that there are structural and procedural changes we could make to adjust to the rule that will, over the long-term, preserver our strong performance. However, we believe modifications to the proposed rule are necessary to fulfill the DOLs stated purpose of protecting rather than harming middle income families saving for retirement.
Our priority is to act in the best interest of our clients. We take an educational approach and offer Main Street families the help they need to make prudent financial decisions including obtaining the proper life insurance protection and beginning to systematically save for retirement and other goals.
Our core competencies is leading one of the largest life insurance and mutual fund license sales forces in North America. We've demonstrated the flexibility to adapt to regulatory changes in the past and have robust compliance and supervision procedures already in place. We expect to play an active role in the rule-making process and to work with other industry stakeholders, trade associations and public officials to ensure the final rule achieves the DOLs stated objectives.
The DOL has indicated its intent to provide a flexible approach that accommodates a wide range of current business practices while minimizing the impact of conflict of interest in ensuring that IRA owners receive investment recommendations that are in their best interest.
We're hopeful the DOL will work with the industry to achieve this goal so that hard working middle-income families can continue to receive the assistance they need to plan for their retirement. With that, let me turn the call over to Alison to discuss financial results.
Alison Rand - CFO
Thank you Glenn and good morning everyone. My comments today will cover the earnings results for each of our segments including a review of expanded ISP business metrics provided in light of the DOL fiduciary rule proposal. My discussion will conclude with a company-wide review of insurance and operating expenses and invested assets.
Starting with Term Life on Slide 6, year-over-year operating revenues grew 8%. The key driver was the 11% increase in adjusted direct premium reflecting 20% growth in primary direct premium partially offset by a 4% decline in legacy direct premium. Other [seated] premiums increased faster than adjusted direct premiums resulting in a 9.2% increase in net premiums.
For analytical purposes, we treat other seated premiums as a component of benefits and claims and changes in the growth patterns are typically offset by a corresponding change in reserves with little impact to profit margins.
While the percentage of our invested assets allocated to Term Life continue to grow, the associated increase in allocated net investment income was largely offset by a lower affective portfolio yield.
During the quarter benefits and claims net of other [seated] premiums increased as a percentage of adjusted direct premiums to 59.5% as growth in reserves from improved persistency year-over-year is partially offset by incurred claims that were slightly below historical levels.
DAC amortization and insurance commissions as a percentage of adjusted direct premiums of 15% was lower than the prior year period due to strong persistency in the first quarter of 2015.
The ratio of insurance expenses to adjusted direct premiums increased to 10.9% in the first quarter from 9.1% in the prior year largely driven by higher employee related expenses year-over-year including the accelerated expense recognition for retirement vesting provisions and employee equity awards. I will provide more details on this when I cover overall insurance and other operating expenses later in my remarks.
Overall, solid revenue trends and lower DAC amortization in the quarter were offset by the expected first quarter spike in employee related expenses and continued pressure from the low interest rate environment. As a result, Term Life operating income before income taxes increased 1% over the prior year period and income before income taxes as a percentage of adjusted direct premiums declined to 20.1% from 22% in the year ago period.
On a sequential quarter basis, our Term Life operating revenues remained consistent. Operating income before income taxes declined 9% primarily due to higher employee related expenses and lower net investment incomes from fewer called fixed income securities compared with the fourth quarter.
These items were partially offset by strong persistency in the first quarter compared to the seasonally weaker fourth quarter persistency as well as prior period revisions to reserve assumptions on certain supplemental policy benefits.
Moving now to our investment savings product segment, on Slide 7 you'll see our ISP operating revenue grew 5% year-over-year. Overall ISP product sales grew 7% year-over-year while sales-based revenue generating sales grew 5% consistent with the 4% growth in sales-based revenue.
The ratio of sales-based net revenue as a percentage of revenue-generating sales of 1.32% was well within the recent historical range of 1.27% to 1.4%.
Variability within the range is generally caused by fluctuations in sales mix. In the first quarter of 2015 asset-based revenues grew 6%, slightly slower than the 8% growth in average client asset values year-over-year. The difference in growth rates is largely due to the decline in Canadian segregated funds, average client asset values which have a higher rate of asset-based revenues since there was no sales-based revenue component for this product.
[Some] certain asset-based expenses such as insurance commissions and DAC amortization for segregated funds are shown separately in the financial statements from asset-based commission expenses. The best way to compare asset-based expense growth to revenue growth is by using the asset-based net revenue ratio included in the financial supplement.
For the quarter asset-based net revenue as a percentage of average client asset values was 0.053% consistent with historical levels. Account-based revenues grew 8% year-over-year and account-based net revenue per fee generating account increased from $2.52 in the prior year to $2.70 largely reflecting growth in managed accounts and [retail] mutual fund accounts for which we earn record-keeping fees.
A large but shrinking portion of our revenue generating accounts do not earn the full array of record keeping fee. Strong market performance in the first quarter led to a deceleration of Canadian segregated fund DAC amortization from the year ago period and other operating expenses or higher largely due to employee related expenses that I will discuss shortly.
In total, operating income before income taxes increased 3% year-over-year. On a sequential quarter basis ISP operating revenue decreased 2% largely reflecting lower sales-based revenue. Our total product sales grew 4%, much of the growth was in Canadian segregated funds that do not provide sales-based revenue. This combined with a mixed shift away from variable annuity sales, which were very strong in the fourth quarter, to U.S. mutual funds led to the sequential quarter decline.
Asset-based revenues were flat in line with the modest 1% growth in average client asset value. Canadian segregated fund DAC amortization was slightly lower than the fourth quarter due to market performance. The sequential quarter increase in other operating expenses was largely employee related and will be discussed later in the call.
Given recent questions stemming from the DOLs proposed fiduciary rule, let me spend a few minutes discussing new metrics and geographic breakouts that we've added to the ISP section of our financial supplement as well as the percentage of sales and client asset values for 2014 in U.S. qualified retirement plans.
The calculations of asset-based net revenues and account-based net revenues has been revised to include certain fees that are categorized as other operating expenses, similar to commissions, are highly variable.
We have added a breakout of other operating expenses to show first fees that vary with average client asset values for advisory services on managed accounts and administration of Canadian segregated fund products and second, fees that vary with revenue generating accounts or the administration of client accounts on our record keeping platform.
We believe these revised metrics provide enhanced clarity on the variability of earnings in relation to average client asset values and accounts and combined with sales-based net revenue metrics we continue to provide in the supplement are useful tools in analyzing the business. We have also added country-level breakouts for sales, average client asset values and the corresponding net revenue metrics. Note that account-based information is provided for the U.S. only as we do not have account based earnings in Canada.
Turning to Slide 8 we have provided the breakout of our 2014 sales and average client asset values between geographic region and qualified retirement versus non-qualified plans. 60% of both our revenue generating sales and average client asset values in 2014 were attributable to U.S. qualified retirement plans. We do not believe that sales-based and asset-based net revenue percentages for the U.S. of 1.41% and 0.15% respectively vary significantly between qualified and non-qualified plans.
While there still is a lot of uncertainty about the proposed rule, to the extent new investment advise is not being provided, exiting client asset values and earnings thereon may be largely unaffected given the rules transition provisions and other language.
With regard to U.S. qualified retirement plan sales, it is important to remember that the DOLs stated intention is to preserve common forms of compensation consistent with those we receive.
Note that roughly 10% to 15% of our U.S. qualified retirement plan sales in 2014 were investments made by existing clients systematically saving for retirement through automatic monthly saving plans based on previously given advice. It is likely that sales such as these will fall under the transition provisions and other language in the rule and therefore will not be impacted.
With regard to acquiring new clients or providing new advice to existing clients to the extent necessary based on whether we're ultimately land, we will explore structural or procedural adjustments to our business to minimize any long-term impact on sales and financial results.
Moving to the corporate and other distributed product segment on Slide 9 you can see that operating revenues declined $1.4 million from the prior year period primarily due to a $1 million decline in allocated net investment income from higher Term Life allocations, ongoing capital deployment and a lower portfolio yield.
This decline combined with a $1 million increase in insurance and operating expenses resulting in a $2.7 million increase in the operating loss before income taxes. In our New York subsidiary, benefits and claims slightly increased primarily reflecting favorable claims experience in the year-ago quarter.
Slide 10 provides a more detailed review of insurance and operating expenses. You see that year-over-year operating expenses grew by approximately $10 million to $79.3 million in the first quarter of 2015.
$6.1 million of this increase related to the accelerated expense recognition on the grant date of management equity awards granted to retirement eligible employees in February of 2015. Management equity awards granted in February of 2014 did not have a similar accelerated recognition of expense as those awards did not contain a retirement eligibility provision until modifications were made to include such a provision in the third quarter of 2014.
The grant date fair value of the management equity award issued in 2015 was consistent with the total grant date fair value of the management equity awards granted in February of 2014. As such, the impact of the retirement eligibility provision including an equity awards granted to management primarily affects the timing of expense recognition and not the total amount of expense to be recognized.
Expenses also increased $1.6 million for premium and growth related expenses related to growth in our Term Life and ISP segments. Finally, year-over-year cost of living adjustments to salaries and related items led to the bulk of the remaining $2.3 million increase.
Compared to the fourth quarter of 2014 extensive increase by $10.2 million primarily due to employee-related costs including payroll taxes and employee benefits costs that tapper off later in the year, the cost of living adjustments to salaries and the accelerated expense recognition from the first quarter equity award grant to retirement eligible employees.
Looking forward, we expect our second quarter insurance and other operating expenses to decrease by between $5 to $7 million primarily reflecting the absence of the equity award expense for the retirement eligible equity awards granted in the first quarter.
Turning to Slide 11, our investments and cash [sold] $2.06 billion as of March 31, 2015 compared with $2.04 billion as of December 31, 2014 excluding the held-to-maturity asset held as part of our redundant reserve financing transactions.
The invested asset portfolio had a net unrealized gain of $103 million, net of unrealized losses of $19.5 million at March 31, 2015 up from $101.3 million at December 31, 2014. The average credit rating of our fixed income portfolio continues to be [single] A and 94% of the portfolio was rated investment grade.
The average book yield of investments, excluding cash at quarter end, was 4.53% down slightly from 4.61% at year-end. The new money rate on our purchases for the quarter was 2.47% down from 3.04% in the fourth quarter reflecting generally lower market rates than the prior quarter and a higher proportion of purchases in our holding company which typically invests in shorter duration assets.
We continue to expect downward pressure on investment income going forward given the low rate environment and have plans to continue to return capital to shareholders.
The Canadian exchange rate continued to be a modest headwind in the first quarter. The Canadian dollar dropped 11% on average versus the U.S. dollar from the prior year average and impacted pre-tax earnings by approximately $2 million.
The liquidity profile of our holding company continues to be very strong. As of March 31, 2015 the holding company had invested assets in cash of $154.7 million down from $194.5 million at year-end 2014 primarily as a result of the $38.7 million worth of share repurchase during the period. Our general expectation is to return capital to shareholders [ratably] throughout the year, the pace at which we will move capital from Primerica Life to the holding company will be governed by our ordinary dividend capacity pursuant to Massachusetts statute.
Primerica Life Insurance Company's estimated statutory risk-based capital ratio was estimated to be in excess of 380% at the end of the first quarter although we expect the estimated ratio to increase during the second quarter and remain above 400% for the remainder of the year.
With that I'll turn it back over to Glenn.
Glenn Williams - CEO
Thanks Alison. In the first quarter we effectively executed a leadership transition plan that built on the momentum in the fourth quarter to drive year-over-year growth in sales and distribution as well as solid financial performance. As we head into the second half of 2015 we're developing enhancements to our business opportunity, product portfolio and client experience.
Our focus is on driving organic earnings growth and providing meaningful long-term shareholder value. Now we'll open it up for questions and answers.
Operator
We will now begin the question and answer session. (Operator instructions.) At this time we will pause momentarily to assemble our roster. The first question comes from Dan Bergman of UBS, go ahead.
Dan Bergman - Analyst
Hi, good morning. You mentioned that if the Department of Labor rules were enacted the Primerica would expect to undertake a structure on procedural changes to preserve long-term performance. I was hoping you could give a little more color on what those changes might be? And is it fair to assume, based on your comment, that near or medium-term performance could be negatively impacted by the rules and if so, how should we think about that potential pressure?
I guess big picture I'm just trying to get a sense of how we should -- kind of the size of the risk to current revenues and the potential for increased expenses, thanks.
Glenn Williams - CEO
Yeah Dan, that's a great question and a pretty obvious one. We've tried to provide you with the additional information that Alison covered to give you a better understanding of what the revenues are and where they come from and we're relying on the DOLs stated intention to preserve the common forms of compensation consistent with those we receive and based on where the rule ultimately lands we're going to explore those adjustments that you talked about. The challenge is that what the DOL states and has stated and what the rule actually contains has some disconnects that we're going through the evaluation process or trying to reconcile those right now.
And so as we go through that exercise obviously using internal and external resources to help us, it's a little difficult to draw the level of detail that you just asked for, short-term and long-term. So that's what we're working through right now. We tried to relay to you kind of our early indications or early feelings that over the long-term there's some possibilities that we could pursue. You know, there are specifics that we've discussed in the past, for example, we have 2600, Series 65 licenses in our sales force already and that was originally a business that we added kind of as an offensive approach to expand our business to a higher income edge of the middle market but at the same time as we look forward under a fiduciary rule, that could become a more important part of our business.
They're already responsible, that group of leaders is responsible for a tremendous amount of our business. Already 40% of our U.S. sales come from that 2600 Series 65 license subset of our sales force. And so it's already an important part of what we do. It could become a more important part of what we do. That could be one of the structural adjustments that we make is to put more emphasis on that business since it already lives in the fiduciary world.
So, those are some of the things that we are taking a look at to determine what could we do over the long-term. Fortunately there is some time to manage the reaction to the rule, provide input on the rule so that ultimately we believe it needs to become a better rule, as we've stated, and then have time to implement before the rule becomes effective. So there's not a lot of clarity there but hopefully that gives you just a little bit more.
Dan Bergman - Analyst
That's helpful, thanks. Maybe just a follow-up, I appreciate all of the color on kind of some of the different revenue sources. Maybe you could also talk a little bit on the expense side, is there any sense that you can give on what you may need to do from a compliance stand point to meet the proposed rule. I mean, my sense is there's a view in the market, the industry-wide compliance costs, you know, it could be meaningful so any color on the potential impact on your business, you know, for example, where do you need to add new staff? Anyway to think about those potential incremental costs would be very helpful.
Glenn Williams - CEO
Okay, glad to do that. The -- you know, when I think of compliance I actually think of it in several buckets; one is supervision of the sales force, obviously. We have a tremendously robust compliance structure in place today to deal with that and I don't think we're anticipating that there's a lot of change on that front. The other definitions of compliance would be client communication and point of sale, [where] to stay in compliance with the new regulations we have to communicate with our clients differently either annually or at the time of sale. And those are the areas where we already -- all of our IRA holders today we provide an annual statement for if they're on our platform and so we may have to change the contents of that statement in order to have the disclosures; that doesn't sound like a major change.
At the point of sale you've got some requirements in the current version of the rule that would require some changes to what we deliver to the client at the point of sale and those are the things that I think will be part of the discussion and the comments on how doable is what the DOL proposed rule has asked for, is that information readily available? We obviously do some disclosure at point of sale but that might be the area where there would be the most significant change, in my opinion, in my understanding, of the proposed rule.
But as I see that, since we're already doing a number of those things, it's an adjustment to what we're already doing, rather than having to create an entirely new procedure. So hopefully that helps give you some color around whether that's significant or not.
Dan Bergman - Analyst
Okay, thanks. I'll get back in the queue.
Glenn Williams - CEO
Okay, thanks.
Operator
The next question comes from Steven Schwartz of Raymond James & Associates, go ahead.
Steven Schwartz - Analyst
Hey everybody, this is just going to go on and on and on I'm afraid on the DOL. How many people currently do you have in your compliance department Glenn? There's a rumor on the Street it's only about 20, I really don't know if that's enough but it doesn't sound like enough.
Glenn Williams - CEO
Oh my gosh.
Alison Rand - CFO
It's certain -- I'll (inaudible) we were all sort of chucking at each other because we have -- I think anybody in our marketing department would argue that they're completely outnumbered. There's probably around 200 or so people especially when you consider the fact that some of it happens through things like field audit so we have folks throughout the country and Canada that their entire job is to basically get in people's offices and check how procedures are being handled, etc.
So, we actually have a very robust group of folks that cover that aspect so I don't know where the 25 came from but it is not accurate.
Steven Schwartz - Analyst
Okay well it's -- I'm sorry Glenn.
Glenn Williams - CEO
And, of course, I mean, that's one of the things that we do best, I mean, when you look at our track record and the size of our sales force and the low level of complaints it's obvious that not only is it large, much larger than the rumor would indicate, but also it's very effective and so that's one of the areas that I draw the most comfort from.
Steven Schwartz - Analyst
Okay, great. And then I guess you referenced the 2600 people who have 65 licenses, is that a worse case that just everybody, the 22,000 people or however many are in the U.S. I guess, of those 22,000 people have to just -- have to start selling as if they were, you know, RIAs?
Glenn Williams - CEO
Yeah, let me give you - let me give you some of the numbers in the background so you kind of understand how that 2600 fits in. In the U.S. we have 16,900 mutual fund license to reps of which that 2600 you add to that number, okay, I'm sorry, that number is a subset of the 16,900. So about 15% of our total U.S. sales force for securities is Series 65 or managed account fit because in some states it doesn't require a Series 65 license. So we call them fit. And so it's a pretty significant part of our U.S. sales force. That means our Canadian sales force is about 5700 that has the mutual fund license so that's the breakdown which might be helpful for you in understanding that.
That 15%, as I said, is - they are significant players, they provide about 40% of our total U.S. sales. So to go directly to your question, as I said earlier, we entered that business as an offensive strategy to capture a piece of a market that we were not in and we believe we've been successful at it but it's also helped us understand both that market a little better but more importantly to your question the licensing process a little better. And so there's clearly more room to get more of our people Series 65 licensed or managed accounts fit just by the general nature of our ongoing business to maximize that opportunity but also as a defensive strategy as you indicate; that's one of the levers that we could pull and I think that will be something that's consistent with our overall business strategy so it's not an outlier at all.
I think the challenge with that is really -- I think bigger for the consumer than it is for Primerica because that is a business with a fairly high minimum account size, you know, 25,000 even some of the most aggressive companies down to 10,000 maybe or even 5000 but there's no room for the middle income client, the Main Street client that's got $50 a month to invest.
So while we're viewing that as a potential lever that we could pull to change our business and adjust into the rule, at the same time our commentary to the DOL is going to include how it disaffects the middle income marketplace and the DOL has stated again, as I said, there's a disconnect between what they said and the specifics of the rule but we believe during the comment period we can move those two closer together, that's our attempt.
And so there's a consumer message here as well, so I think that's one of the levers, I don't think that's the only thing that we can do if absolutely nothing changed to the rule as it is today but it's clearly one of the plays that we'll call as needed.
Steven Schwartz - Analyst
Okay, but Raymond James of course agrees with you about the small accounts and the issues with regards to fees versus commissions. The -- I just want to follow-up on this one more time. You know, in such a world again looking at a worse case realizing that you think there are other things that you can do but looking at this as a worse case scenario that somehow or other maybe it's the [tort] lawyers, you know, who are now going to be involved in this for the first time ever maybe forces you to move to an RIA type of selling process. Does that negatively affect recruiting or licensing? My thought here is that if somebody can get an upfront commission and the type of people that you're recruiting and your clients, that's important if they're only going to get a percentage of that upfront maybe they're less interested?
Glenn Williams - CEO
Yeah, that's a great question. So let's go back and talk about how our people enter the business and remember that generally a recruit sees the Primerica opportunity first as a life insurance opportunity and that's appropriate because our life insurance commissions are advanced. The insurance business has more upfront cash flow, it's a much better way to establish and start a business and start to create some upfront cash flow.
Our recruits don't traditionally come to Primerica and say, what I see there is an opportunity to get in the investment business and build a block of assets that creates a stream of income for me and my family over the long-term even if it does have some upfront sales compensation in it. In the current model, that is generally not what's out there at the frontend of our recruiting message. The vast majority of people, including all of that 2600 who today are our managed account fit group, entered the business the way I just described. And so we still have a very effective and attractive frontend recruiting model for our business overall. The question is, is after people enter the business that way, will the path they take to go through that get into the investment business change as a result of the DOL rule.
So I don't think it's a frontend impact as much as it is a process a year or two or three - you know, generally we say that it takes the normal recruit -- it's going to be about two years before they get into the investment business and so during that time based on what happens on the DOL rule we may have a different path for them in the future than we had for them today but I don't think it really impacts the frontend message of our business.
Steven Schwartz - Analyst
Okay, thank you. I'll hop back in line, I don't want to monopolize.
Operator
The next question comes from Mark Hughes of SunTrust, go ahead.
Mark Hughes - Analyst
Yeah, thank you. On that same topic, the $17,000 or so mutual fund licensed reps, I assume most of those are serious, they're generating a pretty meaningful income from the securities. How many marginal producers are in that group that if they had to get some more certification or take the tests, how many of those people might be knocked off, what percentage of your sales force would be accounted by those folks who would be perhaps less willing to dedicate a little more time to meeting these new requirements?
Glenn Williams - CEO
Right, well first of all the -- even in today's environment that group of 17,000 in the U.S. that's a subset of our life insurance (life) in sales force which is obviously much larger in the 80s, has already been over a commitment hurdle that's pretty significant and they've been through a licensing process and they enjoyed the results of that licensing process if they're productive. And so they already are, I believe, a highly committed group of our people. Now, remember though they're not all personal producers and so as people enter our business and become successful in building an organization they generally migrate from personal production to leading a team and so you've got some set of that group that are minimal producers because they're not active. That's the group that I think you ask about that perhaps some of those people could fall by the wayside. You've got a group that doesn't make personal sales but they're leading a team of big producers and they're licensed and therefore earning quite a bit of income and that's perhaps our most committed group of people and they'll do whatever it takes to make sure that they preserve their income and their business health.
So I would say that, you know, compared to something that would be closer to the frontend of this business, this is a very committed group overall, they're either actively personal producing or they're overriding an organization that is; in either case, their license is very important to them and if the licensing requirement changed they would be very motivated to move to the next level of licensing as necessary.
And, again, remember the DOL -- what they said was that they wanted to preserve current business models so we really are talking about one of the worst case scenarios if in spite of what they said about preserving current business models, the rules didn't give a way to actually preserve it and the rules weren't changed as a result of the comment period then these are some of the worst case scenarios and, you know, we don't believe at the moment that you're going to need a Series 65 to comply, that's not what's indicated, and so that truly is kind of something we hold out there and talk about in a worse case scenario but we haven't broken the glass and pulled the alarm on that one yet.
Mark Hughes - Analyst
Right, so the worse case scenario is people who have already been very committed to the business maybe have to take an additional test which is not ideal but they still would be highly incented to get those credentials?
Glenn Williams - CEO
Absolutely, just like the 2600 that did it because of the opportunity you would have a large block that would do it because as a defensive strategy and gain an opportunity at the same time. So, yeah, that's something that -- you know, that could happen but we don't believe at this point that that's going to be necessary.
Mark Hughes - Analyst
Right, and maybe some additional forms you'd have to take with you to your meeting?
Glenn Williams - CEO
Well and that's the point, as I said, when we had the compliance discussion, that is one of the things that we're talking about now is what does have to happen at the point of sale in order to comply with the disclosure and the product comparisons and all of that. Fortunately a lot of these things are not Primerica problems, they're industry problems and so the whole industry will react to this and work toward a solution including product providers by the way and so its not like we're in isolation trying to figure out some of these industry-wide dynamics. There are a lot of folks on call to do that and so there are a lot of smart people working on that very issue at this point.
Mark Hughes - Analyst
And did you already disclose your compensation to consumers, do they know how much your reps are getting paid in terms of commissions?
Glenn Williams - CEO
No, in our commission-based [FIN] regulated business we don't disclose compensation to the representative, you know, they're in the perspectives of the product obviously, the cost of the product including commissions are disclosed but we don't do the calculation and say your representative just made this on that sale in that non-fiduciary business.
Mark Hughes - Analyst
Right, but the commissions at least are disclosed to the consumers on the mutual funds that they buy?
Glenn Williams - CEO
Right, right. Exactly.
Mark Hughes - Analyst
The -- and I don't know if you touched on this, I jumped on late but the productivity of the sales force was up again in the quarter. What was that attributable to?
Glenn Williams - CEO
Yes, thank you for asking a non-DOL question by the way. Yes, we had a very strong quarter building on the momentum of the fourth quarter. We saw a significant momentum shift in the fourth quarter of last year and we continued to build on that momentum this quarter. The productivity returned to the middle of the range of historical productivity which was something that we worked hard to achieve and want to continue that and even continue to grow it.
You know, what's pretty amazing is that we think about that we just executed a leadership transition and changed CEO's for the first time in 15 years and at the same time while we were doing that produced a quarter that was up in every single indicator on the production front including recruiting licensing and sales force size, insurance and securities and so we've had a very positive response; extremely pleased with the execution of our plan that we could actually build on the momentum while we were spinning that plate on a different stick at the same time. And so we're very encouraged by it and we believe that we can continue to sustain good momentum. You know, we did compare to a fairly weak first quarter of the last year in a few areas because of bad weather but at the same time we believe it is organic growth and momentum and so we're very pleased with it.
Mark Hughes - Analyst
So did you comment on, or give, any body language on the momentum so far in Q2?
Glenn Williams - CEO
I think I had a comment that we had seen April, we were pleased with April results, and believed that we were optimistic that the momentum would continue through the second quarter.
Mark Hughes - Analyst
Thank you.
Operator
The next question comes from Colin Devine of Jeffries, go ahead.
Glenn Williams - CEO
Hello Colin.
Colin Devine - Analyst
Good morning.
Glenn Williams - CEO
Good morning.
Colin Devine - Analyst
A couple of questions, we'll start with one on DOL because as you know it was actually quite a good quarter in terms of core trends. With respect to Canada, if we back out currency can you give us some sense of what happened to account values and also sales year-over-year?
Glenn Williams - CEO
Yeah well, you saw that even in U.S. dollars Canada was positive and so you've got just a rough estimate of about a 10% discount based on, or 8% maybe --
Alison Rand - CFO
About 8%.
Glenn Williams - CEO
Eight percent would be even eight percentage points better in each sales category if you were in local currency. So we had a very strong first quarter in Canada in ISP sales also in recruiting and life sales improved in Canada as well so, you know, the Canadians are ignoring what the U.S. dollar is doing and continuing to build momentum there and so we were very pleased with our Canadian results in sales in the first quarter.
Colin Devine - Analyst
Yeah, I think going forward it might be helpful to start highlighting the impact on earnings from FX (inaudible).
Alison Rand - CFO
Yeah, I did actually put it in my comments Colin, I said that on a pretax basis that it was only about $2 million so --
Colin Devine - Analyst
Okay.
Alison Rand - CFO
I agree that if it got to be something much larger than that it would be something we'd focus on but with it being on a net basis less than $2 million, you know, relatively speaking it's not that impactful.
Colin Devine - Analyst
Yeah, Alison I'd just be happy -- it would be helpful to have it in the earnings release beyond just your comments. Okay, why don't we turn to the DOL. You know, in trying to look at the potential impact of this, there's a couple of questions. In terms of, you know your, I guess, revenue sources perhaps you can shed some light on what Primerica is bringing in, in -- I guess what the DOL is referring to is sort of other fees but whether those are marketing allowances and distribution allowances. I'd also like to [table] if you're paying any sort of incentive compensation based on the funds sold?
Glenn Williams - CEO
All right, let's start with the second question first. We absolutely do not pay incentive compensation on the funds sold. So if you're familiar with our compensation system Colin, we receive different amounts of compensation by product provider and that's one of the questions is people consider concepts like levelized commissions. You know, one of the first challenges is what we receive on sales differs by fund company or from one product to another but what we push through our commission grid, the percentage of that, of what we received, is exactly the same regardless of product. So we don't favor any product in our commission percentage, we don't have a tiering of commissions or a favorite home team or anything like that. So on that front we're already on a levelized basis.
Now, if --
Colin Devine - Analyst
Okay Glenn, just to -- can we just for a second on that, so what -- if I understand what you're saying, and I think it's important to declare for everybody on this call, that at the producer level you're saying they're indifferent to what fund family they're selling, they're not qualifying for trips for anything else by selling one family versus another? But what I don't think you were explicit on is in terms of the funds that Primerica focuses on so let's say the four of them, you know, I think you did say that those funds do pay you a different level of fees so what's really getting on your shelf is impacted by some of these fees that I think the DOL is starting to focus on, is that fair?
Alison Rand - CFO
Let me answer part -- I think your original question asked about revenues and expenses or compensation expense and Glenn was speaking to you specifically about compensation expense and so just to clarify or agree with what you said, it is in fact true that our agent, in our U.S. mutual fund array of products our agents have no incentive per se to sell A versus B because their compensation is a leveled percentage of the compensation or the fee that the client pays as a dealer reallowance.
And any of our promotional programs do not distinguish one mutual fund product from another. On the revenue side understand also that we get paid stated amounts of commissions that are in the perspective, that are not unique to us, they are really done throughout brokerage channels, throughout the U.S. and when you look at them from one fund complex to another they are very, very similar and so there -- while there might be a different, a mild difference, between an equity fund and a bond fund like a fixed income fund, generally speaking an equity fund from one fund complex and another gets charged, a client gets charged about the same fee.
So what we get in is fairly consistent across all mutual fund complexes with regard to things like revenue [sharing] and other forms of compensation; one I would highlight that the DOL has not precluded those forms of conversation and so in and of themselves they are not problematic and then while those are proprietary, so we do not share what we get with -- publically, I can say that the relationships that we have with all of our key mutual fund providers are fairly consistent with regard to profit sharing or other types of fee relationships.
Glenn Williams - CEO
Yeah Colin, let's make sure we're clear on that. So as Alison stated we don't have anything in our system whether it's an incentive or a commission rate that would buy us our client from one product to another. You are correct that not every product pays exactly the same commission as the product next to it, but they travel in a very narrow corridor and as we -- you know, the compliance infrastructure that you just talked about looks for, and surveils for, the kind of activity that might indicate that someone is not taking an objective approach to a client and we can identify that through suitability screens and all kinds of other ways.
So the DOL rule could impact product providers such that they try to more levelize payments to broker/dealers at the source, that's outside our -- that's a product provider issue and we don't have proprietary products and so we don't even have that home team advantage that's psychological or moral suasion that some companies are dealing with.
So I think it's not perfect but it's pretty darn close right now on that front of fair commissions.
Colin Devine - Analyst
Okay, do you think it's going to pose a problem then for Primerica if your reps, or for you as a management team, have -- go the route of, I guess, the enhanced fiduciary standard and contract as opposed to going to the least expensive or lower fee products?
Glenn Williams - CEO
Well, and I think Colin that's the question that we're wrestling with on (inaudible) of the best interest contract exemptions. That's where the detail of executing the rule is found and that's where the comments, that's where the evaluation is going on right now in the comments, I believe, to a great extent will be made during this comment period that ends currently on July 6 although I understand that members of congress actually petitioned secretary Perez for more time this week.
But that's the devil that's in the details because if you're operating under that best interest contract exemption there's specific do's and don'ts and specific things that have to be executed and that's what we're working through to determine did what they wrote in the rule match what they said in their description of what the rule is intended to do? And we do believe there's some disconnects, that's why we said that we believe modifications to the proposed rule are necessary.
That staid, you know, there's some things in the rule that encourage us and that provide some flexibility and then there are some things in the rule that executing on them make it very difficult and if we did find ourselves having to live under that exemption ultimately would some changes that we'll comment on, we believe it makes it, the process, less impactful negatively to our business.
Colin Devine - Analyst
Okay, I think the more clarification you can put out on that as this thing unfolds is probably going to be vital and if you look at (inaudible) off your stock in the last month, I think it's pretty clear.
Okay, one other question I have, we'll jump off the DOL thing for a moment, when I'm looking at your sales for this quarter last year, both in life and then for funds and annuities, could you put some light on what percentage of those are made to your own recruits versus what percentage are major clients?
Glenn Williams - CEO
Yep, the internal consumption number is the way we define it of life insurance sales is around 20% to those who are currently members of our sales force or that are in the process of becoming members of our sales force and it's a little less than that on the securities side between 15% and 17% in that range.
So it's a -- you know, it's a fairly -- it's an important number but it's a fairly low number considering some of the other discussions that happened in similar industries, direct sales companies, so those are the numbers that we've identified and shared.
Colin Devine - Analyst
Okay, that might be a helpful number if you would consider putting it in on a regular basis each quarter. Thanks.
Glenn Williams - CEO
Okay.
Colin Devine - Analyst
Thank you.
Glenn Williams - CEO
Yes.
Operator
Okay, that concludes our question and answer session for today. I would now like to turn the conference back over to Kathryn Kieser for any closing remarks.
Glenn Williams - CEO
Okay, I'll just take it Kathryn. Thank you for that opportunity Robert. Hey, we appreciate the fact that the DOL rule and the recent dropping of the rule has created a tremendous amount of focus and we understand the frustration that it causes when imperfect information is available and, in fact, us working through the process of reconciling what was said versus what the details of the rule said is a challenge and a frustration for us as well as the rest of the industry but we're working through that and obviously we believe that there -- you know, there is a solution.
What I'd like to point out in closing though is in spite of that is you do have to go back, as Colin mentioned, and look at the results for the quarter. You know, as I said, we've been through the most significant leadership change in the company in 15 years and we put together a very positive quarter on the heels of a strong fourth quarter of last year and so I just want to make sure that among all of the DOL discussions it doesn't get lost that we've got strong fundamentals of the business and that the momentum continues [and we] feel growth and strength and we've done that with what would normally be outside of the DOL, a pretty significant number of distractions anyway. And so we feel confident about the business model and the strength of it and the integrity of it and we just wanted and opportunity to make sure that there was some focus on that as well as all of the discussion with the DOL rule.
Thank you very much for your time today. Talk to you again soon.
Operator
The conference has now concluded. Thank you for attending today's presentation you may now disconnect.