Primerica Inc (PRI) 2014 Q3 法說會逐字稿

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  • Operator

  • Good morning and welcome to the Primerica third-quarter 2014 financial results conference call and webcast. All participants will be in listen only mode. (Operator Instructions) Please note this event is being recorded.

  • I would now like to turn the conference over to Ms. Kathryn Kieser, Investor Relations Officer and Executive Vice President. Ms. Kieser, please go ahead.

  • Kathryn Kieser - SVP, IR

  • Good morning, everyone. Thank you for joining us today as we discuss Primerica's results for the third quarter of 2014. Yesterday afternoon, we issued our press release reporting financial results for the quarter ended September 30, 2014. A copy of the press release is available on the investor relations section of our website at investors.primerica.com.

  • With us on the call this morning are Rick Williams, our Chairman and Co-CEO; John Addison, Chairman of Primerica Distribution and Co-CEO; and Alison Rand, our CFO.

  • We reference certain non-GAAP financial measures in our press release and on this call. These non-GAAP measures are provided because Management uses them in making financial, operating, and planning decisions, and in evaluating the Company's performance. We believe these measures will assist you in assessing the Company's underlying performance for the periods being reported. These non-GAAP measures have limitations and reconciliations between non-GAAP and GAAP financial measures are attached to our press release. You can see our GAAP results on page 3 of the presentation.

  • On today's call, we will make forward-looking statements in accordance with the Safe Harbor provision of the Securities Litigation Reform Act of 1995. Forward-looking statements include any statement that may project, indicate or imply future results, events, performance or achievements, and may contain words such as expect, intend, plan, anticipate, estimate and believe, or similar words derived from those words. They are not guarantees and such statements involve risks and uncertainties that could cause actual results to differ materially from these statements. For a discussion of these risks, please see the risk factors contained in our Form 10-K for the year ended December 31, 2013.

  • This morning's call is being recorded and webcast live on the Internet. The webcast and corresponding slides will be available in the Investor Relations section of our website for at least 30 days after the presentation. After the prepared remarks, we will open the call to questions from our dial-in participants.

  • Now, I'll turn the call over to Rick.

  • Rick Williams - Chairman, Co-CEO

  • Thank you, Kathryn, and good morning, everyone.

  • As you can see on page 4, during the third quarter of 2014 our operating revenues grew 9% and net operating income increased 2% compared with the prior-year period. Net operating income per diluted share was $0.76 and net operating income return on adjusted equity was 13.8% for the quarter.

  • These results were driven by strong product performance, including a 10% increase in total investment and savings product sales, and a 16% growth in average client asset values, as well as an 11% growth in term life adjusted net premiums year over year.

  • During the quarter operating revenue outpaced net operating income, partially due to the accelerated recognition of expenses related to changes in retirement provisions of employee equity awards issued in February of 2014. Following the change, Primerica's most long-term employees who are at least 55 years old, whose age plus years of service equals at least 75 will, upon retirement, receive the full vesting of those equity awards.

  • Since approximately one-third of our 2014 employee equity award recipients meet this criteria, insurance and operating expenses increased by $5.1 million during the period. This third-quarter expense reduced net operating income per diluted share by $0.06 and net operating income return on adjusted equity by 1.1%.

  • During the third quarter we also experienced high claims volumes, with incurred claims recorded at approximately $3 million, or $0.04 net operating income per diluted share higher than historical trends. Adjusting for the accelerated equity compensation expense and higher incurred claims, return on adjusted equity was in line with the expected 15% to 16% range and operating earnings per share would have been higher by approximately $0.10.

  • Net investment income continued to experience downward pressure in the third quarter from lower yields on invested assets and limited growth in our invested asset base from share repurchases. During the quarter we retired $30.5 million of Primerica's common stock. Through October we have repurchased $96.8 million of common stock, retiring 2 million shares year to date.

  • The redundant reserve financing transaction completed in July should enable the execution of our multiyear capital strategy to return approximately $150 million of capital to shareholders annually through 2016.

  • Now turning to production results, in the third quarter term life insurance policies issued increased 2% from the year-ago period and declined 7% from the seasonally strong second quarter. Average annualized issued premium per policy remained consistent with both the third quarter of last year and the second quarter of 2014. Productivity in the third quarter of 0.19 policies issued per life-licensed representatives per month was consistent with the prior period and lower than the seasonally higher second quarter.

  • Year-over-year investment in savings product sales increased 10%, aided by favorable market conditions and recent product introductions. Retail mutual funds grew 18% driven by market performance.

  • Variable annuity sales benefited from recent product editions, increasing 12% from third quarter of last year. Variable annuity products underwritten by Lincoln Financial and AXA represented 79% of variable annuity sales in the third quarter.

  • Managed account sales increased 16%, while managed account average client assets grew 46% year over year.

  • During the third quarter net flows were positive $471 million and average client asset values were $47.83 billion, up 16% from the third quarter a year ago.

  • Sequentially, investment savings product sales decreased 4% from the strong sales in the second quarter during IRA season. Average client asset values were up 3% from the second quarter.

  • The quality of our investment and savings products business is the result of the financial education we provide middle income families. One of the basic investment principles we teach our clients is how dollar cost averaging through systematic investing over time can help them reach their retirement goals. Due to this educational and systematic approach, roughly half of our total retail mutual fund sales are from existing clients, and over 70% of our client accounts are in qualified retirement plans.

  • In the third quarter, over 580,000, or 24% of the US mutual accounts in our platform, invested new month through previously authorized bank drafts. Because the majority of our clients are long-term investors, they are less likely to act on short-term market movements, and their actions generally lag both positive and negative longer-term market trends.

  • Primerica's redemption rate has historically been lower than the industry, and was 10% in the third quarter.

  • Now John will discuss distribution results.

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • Thanks, Rick, and good morning to everybody.

  • We are pleased with the continued growth of the size of our sales force, the increase in term life policies issued, and the double-digit growth in ISP sales achieved in the third quarter.

  • As you can see on slide 5, the size of our life-licensed sales force increased 4% to 97,966 representatives in the third quarter versus the prior-year period, although year-over-year recruiting and licensing comparisons were difficult. The post-convention incentives in July and August of 2013 resulted in elevated recruiting levels that led to more life insurance licenses in September and October of last year.

  • In the third quarter of 2014, recruiting and new life licenses declined 5% and 9%, respectively, compared to the year-ago period. On a sequential basis the size of our life insurance licensed sales force grew 1%, while new life licenses declined 3% compared with the second quarter due to recent recruiting levels as well as seasonally higher licensing in the second quarter.

  • The ratio of new representatives obtaining a life insurance license declined slightly on a year-over-year basis and was consistent with the second quarter of 2014. The ratios of representatives renewing their life insurance licenses slightly improved over both the prior-year and the prior-quarter period. In each quarter of 2015 we expect this nonrenewal ratio to be approximately 8%, with some quarterly variation.

  • We are working to increase recruiting levels through incentive modifications and promotions in order to feed the licensing pipeline and grow the size of the sales force. We've also recently increased our focus on the Millennial market, including new Millennial-centric media, mobile sales tools, and training. Incremental enhancements are also being made across the business to drive sales growth.

  • As an example, our PC-based Financial Needs Analysis has been migrated to web-based technology, enabling the recent introduction of a mobile Financial Needs Analysis application. And we've added more robust illustration software for our investment business.

  • We continue to work with key states to improve the life licensing test pass rates and administrative processes. We have simplified representative administration by greatly expanding the functionality of our client web portal, with the ability to execute policy amendments, policy change forms and child rider conversions. We feel good about the positive momentum that has been created from these initiatives.

  • In September and October activity levels increased. Recruitment of new representatives, the life insurance policies issued, and the sales of investment and savings products all experienced solid growth over the prior-year period. In the fourth quarter we anticipate the number of representatives in the life-licensed sales force to increase from the third quarter of 2014 in line with the increase in the size of the sales force between the third and fourth quarter last year.

  • As we drive toward 2015 we continue to work on initiatives and business enhancements focused on supporting our sales force and building long-term distribution growth.

  • Now I'll turn it over to Alison to walk through our financial results.

  • Alison Rand - EVP and CFO

  • Thank you, John. Good morning, everyone.

  • Today I will cover segment operating results, followed by a review of companywide operating expenses and invested assets.

  • Starting with term life on slide 6, year-over-year operating revenues increased by 9%, largely driven by an 11% increase in adjusted direct premiums. Total direct premiums grew 2% year over year, generally driven by the growth in face amount in force. Primary direct premiums grew 22%, while legacy direct premiums declined 3%. We expect primary direct premiums to continue to experience strong growth as we layer on new business.

  • Legacy direct premiums as well as premiums ceded to Citi should continue to decline approximately 3% to 4% on a year-over-year basis as this closed block runs off.

  • Allocated net investment income was relatively flat with the prior-year period, as growth in assets required to support the segment was offset by lower yield on invested assets. We will continue to see pressure growing allocated net investment income while yields available on new investments remain lower than maturing assets.

  • Total benefits and claims net of other ceded premiums increased to 60% of adjusted direct premium, higher than the typical 59% range due to incurred claims that were approximately $3 million above the historical trend.

  • We believe this was a statistical fluctuation and is not atypical of incurred claims volatility we experience from time to time. The increase largely relates to the average face amount of reported claims which increased by 11% in the quarter. The number of reported claims was in line with historical experience. We expect total benefits and claims to return to the typical range experienced in prior periods, although volatility from quarter to quarter should always be expected.

  • DAC amortization and insurance commissions increased as a percentage of adjusted direct premiums from 14.9% in the prior year to 15.4% this year, reflecting the shift in our incentives towards more deferrable programs in recent years. This higher level of commission deferrals will continue to put pressure on this ratio, but, barring any changes in our compensation structure, should normalize in 2015.

  • Persistency slightly improved compared with the third quarter a year ago. In the fourth quarter persistency should slightly decline, in line with typical seasonality, causing DAC amortizations to increase as a percentage of adjusted direct premiums versus the third quarter.

  • Term life insurance expenses included a $2.5 million acceleration of equity compensation expense that I will discuss further in a minute. Adjusting for that item, term life insurance expenses increased with normal business growth, the runoff of Citi allowances, and the annual accrual true-up for employee benefits. The ratio of insurance expenses to adjusted direct premiums increased to 10.1% or, adjusting for the equity compensation accelerated expense, was 9.1%, roughly in line with recent trends.

  • For the quarter term life operating income before income taxes declined 8% to $45.9 million and the segment's operating margin declined from 24.4% to 20.1% year over year. Adjusting for the accelerated equity award vesting and the higher-than-normal mortality, the operating margin would have been 22.5%.

  • On a sequential-quarter basis operating income before income taxes declined 17%, as growth in adjusted direct premium was offset by higher employee-related expenses and incurred claims in the third quarter, as well as seasonally favorable persistency in the second quarter.

  • Looking at the term life sub-segment, new term pretax operating income as a percentage of direct premiums slightly declined versus the prior-year period due to elevated insurance expenses and incurred claims, as well as higher DAC amortization in the third quarter of 2014 from increased commission deferrals in recent years.

  • In legacy, pretax operating income as a percentage of direct premiums declined to 5.5% year over year, reflecting higher incurred claims and downward pressure on allocated net investment income due to the low rate environment. As a reminder, we will discontinue reporting new term and legacy sub-segment results in our financial supplement in 2015.

  • Now let's move to the investment savings product segment on slide 7. Operating revenues increased 13% in the third quarter, driven by 12% growth in sales-based revenue and 50% growth in asset-based revenue compared with the prior-year period. Strong mutual fund and variable annuity sales drove a 10% increase in revenue-generating product sales, leading to the growth in sales-based revenue. Sales-based commission expense was roughly in line with sales-based revenue.

  • The increase in asset-based revenue was consistent with the growth in average client asset values, primarily reflecting US and Canadian market performance. Asset-based revenues and asset-based commission expense growth were in line year over year when considering that Canadian segregated funds sales commissions paid to our sales force are recognized over future profit streams as amortization of DAC or, to a lesser extent, insurance commissions. DAC amortization remained consistent with third quarter a year ago.

  • Year-over-year account-based revenue increased 5%, reflecting the 4% growth in our fee-generating accounts, which was primarily driven by growth in managed accounts.

  • Investment in savings products operating income before income taxes year over year grew 17%, driven by the aforementioned factors as well as lower legal fees and expenses, partially offset by higher employee- and growth-related expenses in the year-ago period.

  • On a sequential basis ISP revenues increased 1% and operating income before income taxes grew 2%, primarily reflecting growth in average client asset value through the third quarter, partially offset by seasonally higher product sales and slightly lower Canadian segregated fund DAC amortization in the second quarter.

  • On slide 8 you can see that corporate and other distributed products operating revenues declined 9% to $16.6 million. The decline results from lower allocated income, net investment income, reflecting share repurchases and a runoff of assets with book yields higher than those currently available in the market. We also experienced a lower return this period on the deposit assets backing a reinsurance agreement.

  • Operating loss before income taxes in this segment remained consistent year over year. Revenue trends, combined with the accelerated equity compensation expense and an annual employee benefit accrual true-up more than offset a $4.4 million increase in policy reserves in the prior-year period for certain nonterm products underwritten by our New York subsidiary.

  • Now turning to insurance and operating expenses on slide 9, insurance and operating expenses were $76.7 million for the quarter, up $8.9 million from the prior-year period. The year-over-year increase was largely driven by the $5.1 million of accelerated employee equity award expense that I'll discuss further in a moment.

  • In the third quarter, employee-related expenses increased $2.2 million from the year-ago period. $1.1 million of the expense was related to an annual accrual true-up of employee benefits, with the balance reflecting annual merit increases. A decline in legal fees and expenses from the prior year was offset by increases in expenses largely related to growth in our term life and ISP businesses and the runoff of Citi reinsurance expense allowances.

  • On a sequential-quarter basis, insurance and operating expenses were up $6.2 million, mainly due to accelerated equity compensation and the annual employee benefit accrual true-up. Adjusting for the accelerated equity compensation expense, third-quarter insurance and operating expense were $71.6 million. We expect our fourth-quarter insurance and other operating expenses to be roughly consistent with the adjusted third-quarter level.

  • Before I move on to expenses, let me provide some detail on what you should expect expense-wise going forward from the retirement provision we added to equity awards this quarter. The plan modification affects only the timing of expense recognition and not the total amount of expense to be recognized.

  • Beginning with the 2014 equity grant, expense will be recognized immediately for retirement-eligible recipients rather than being recognized over the three-year vesting period of the award. To the extent we continue to grant equity awards in the first quarter each year, the resulting portion of equity award compensation expense attributable to retirement-eligible employees will be recognized upon the grant date in the first quarter rather than spread over three years.

  • For example, in the first quarter of 2015, we expect to issue another grant that will include these new vesting-on-retirement provisions. Assuming grant levels and distributions consistent with the 2014 awards, the impact of those provisions should accelerate roughly $6 million of expense into Q1 2015 that otherwise would have been spread over three years.

  • The accelerated expense should be offset by lower expenses in each of the following quarters, for a net higher expense of approximately $3.1 million in full year 2015 than would have been recognized under our original vesting program. We anticipate annual expenses will return to a normalized run rate once we have three tranches actively vesting under these new terms.

  • On slide 10 you can see that investments and cash totaled $2.23 billion as of September 30, 2014, up from $2.04 billion at June 30, primarily due to the $189.8 million asset that was received as a part of the redundant reserve financing transaction. This asset was offset by a surplus note in the same amount reflected in liabilities, and is not included in our discussion of portfolio metrics.

  • The average book yield of investments including cash at quarter end was 4.62%, down slightly from 4.76% at June 30, as the yield on new purchases were lower than the assets that matured. During the quarter the new money rate on purchases was 2.29%, down from 2.55% in the second quarter. This rate was negatively impacted by the purchase of short-duration, high-quality asset-backed securities in Primerica Life in anticipation of ordinary dividend payment to the holding company. Excluding the purchases of these asset-backed securities, the average yield on purchases for the quarter was 3.63%, which was more in line with recent periods.

  • The liquidity profile of our holding company continues to be very good. As Rick mentioned earlier, the completion of the reserve financing transaction puts us in a strong position to execute our stated capital deployment plan of returning approximately $150 million of capital to stockholders annually through 2016.

  • While our general expectation is to return capital to shareholders ratably throughout the year, the pace at which we will move capital from Primerica Life to the holding company will be governed by our ordinary dividend capacity pursuant to Massachusetts statutes. We moved $68 million of capital from Primerica Life to the holding company in the third quarter, and plan to move about $165 million in the fourth quarter. Our RBC ratio is expected to fall to the low- to mid-400 range in the near term.

  • As of September 30, 2014 the holding company had invested assets and cash of $93.8 million, more than ample to cover its modest cash needs.

  • Our anticipated ordinary dividend to the holding company in the fourth quarter will result in a buildup of capital at the holding company by year end in the $190 million to $200 million range, which will support capital deployment in 2015.

  • I'll now turn it back over to Rick.

  • Rick Williams - Chairman, Co-CEO

  • Third-quarter results were marked by solid growth in recurring life insurance revenue and strong investment and savings product sales. As we look to the future, we will execute initiatives to grow distribution capabilities and increase earnings.

  • Continued success in executing our organic growth strategy, coupled with our share repurchase program, will drive operating earnings per share and return on adjusted equity expansion long term.

  • We'll now open it up for questions.

  • Operator

  • Thank you. (Operator Instructions) Sean Dargan; Macquarie.

  • Sean Dargan - Analyst

  • My first question is about claims experience. I'm wondering if you saw a different experience in the new term life block versus the legacy block. And I think Alison said that the number of claims is in the expected range. So does that suggest we're talking about severity and not frequency?

  • Alison Rand - EVP and CFO

  • The answer to the last question is yes. We did see, as I mentioned in my comments, about an 11% increase in the average size of the claims. The frequency was very much in line with our historical expectations. I will mention that for -- we've just closed out October. We did see both frequency and severity come back to normal trends in October. So that was encouraging news for us.

  • With regard to the breakout between new term and legacy, most of it was legacy. I'd say two-thirds was legacy, with about less than one-third being new term.

  • Sean Dargan - Analyst

  • Okay. Thanks. And then, just in terms of capital at the holding company, I think you mentioned ratable capital return over the course of the year. But it seems that you would have enough capital to frontload, say, $150 million of share repurchase in 2015. Is that correct?

  • Alison Rand - EVP and CFO

  • We would have enough, most likely, because we're planning to take out another $165 million in the fourth quarter. That said, we are, as we've mentioned in the past, trying to stick to a very ratable-throughout-the-year approach, consistency, et cetera. Another thing is by doing it throughout the year it gives us the ability to watch the stock price and hopefully maximize how we are doing these repurchases.

  • Sean Dargan - Analyst

  • All right. Thank you.

  • Operator

  • Steven Schwartz; Raymond James & Associates

  • Steven Schwartz - Analyst

  • Got a few, first for John. John, could you explain why there's seasonality in the second quarter versus the third quarter in converting people from recruits to licensed agents?

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • Well, the seasonality was that we had lower recruiting in the first two months of the quarter. Because a year ago we had a big incentive coming out of the convention that ran for those two months that was very recruiting focused. So it was a significant incentive. So that recruiting level fills the pipeline of what you're getting licenses.

  • The good news is that in September and October, after that comparison left, as I said, we had solid recruiting comparisons to a year ago. So the goal is to continue to drive that, fill the pipeline. And as I said, our view is that in the fourth quarter we will have growth in the sales force in line with what it was a year ago. But it really kind of falls, Steven, in the comparison of convention year versus nonconvention year, is what drives that difference for us.

  • Steven Schwartz - Analyst

  • Okay. I was thinking about it relative to -- and maybe I'm just not understanding -- but relative to second quarter of this year. For example, I tend to look at -- and I think you've suggested in the past -- kind of look at licensed agents relative to recruiting the quarter before. So recruiting was higher in the second quarter than in the first quarter of this year, but new licensed agents are down third quarter versus second quarter. That's kind of what I'm looking at.

  • Rick Williams - Chairman, Co-CEO

  • This is Rick. I'll insert a comment. As you correctly said, we do talk about sort of a quarter delay in looking at the licenses. It's actually a little bit more complicated than that. And the true dynamic is that March was a very big month, recruiting month, and typically is a very big recruiting month. And they get licensed in the second quarter, so that even though the first-quarter recruits is not a very high recruit quarter, by the fact that you get a lot of recruits in March it drives licenses in the second quarter. Does that help?

  • Steven Schwartz - Analyst

  • Yes, that makes sense. Thanks, Rick. Okay. And then, if I can continue I just want to stick with distribution here. Is there any -- ISP has really been growing. It's been growing great. It's been growing as a percentage of income, as a percentage of sales, the whole bit. Is there anything going on with regards to maybe increasing the number of agents who become registered?

  • Rick Williams - Chairman, Co-CEO

  • Actually, we have been focusing on that and we have been seeing slight growth in the number of agents that get securities licensed. So that is a piece of the improvement in total sales.

  • Quite frankly, the larger piece of it relates to the introduction of new products and the enhancements that we've made to the business. We've talked about we now have TurboApps on our mutual fund business. So 70% of our mutual funds, over 70% of our mutual funds, are being done on a mobile device. That's different than this time last year. So by making it easier for the field to do business and by adding new products, that's a large part of the new growth in the ISP business, with some slight growth in the number of securities-licensed agents.

  • Steven Schwartz - Analyst

  • Okay. And then one more, Rick. Anything new on the Canadian licensing requirements?

  • Rick Williams - Chairman, Co-CEO

  • No, not at this point in time. It's a work in progress. The issues that we've raised have gotten attention in the industry and we're hopeful that the regulators will focus on these concerns. But beyond that, nothing more to comment on.

  • Steven Schwartz - Analyst

  • Okay. Thank you.

  • Operator

  • Dan Bergman; UBS.

  • Dan Bergman - Analyst

  • I guess just a couple of ones on ISP sales. It looked like the variable annuity sales continued to tick up in the quarter. I wanted to see if there's any sense you can provide on how much of the recent momentum in this product is related to the AXA product that was introduced earlier in the year. And relatedly, should we think of the current VA sales level as potentially sustainable? Or would you expect it to fall off as that kind of initial wave of AXA sales fades away?

  • Rick Williams - Chairman, Co-CEO

  • In the quarter 21% of sales were the new AXA product. So it has generated -- has been a successful introduction. Having said that, we don't believe that that's driving overall sales more than sort of what's going on in the market. So I would expect normal seasonality as you look at the quarters, but I would not look at the third quarter being abnormally high.

  • Dan Bergman - Analyst

  • Okay, great. That's helpful. And then just on indexed annuities, it looked like the sales in that product dropped a decent amount in the quarter. Similarly, just wanted to see if you can give any color on what drove the third-quarter result and how we might expect that product to track.

  • Rick Williams - Chairman, Co-CEO

  • When you look at the dynamics of the fixed index annuities, the product guarantees are a core component of the attractive nature of that product. And if you look at what's going on with the positive market movement over the last couple of years and sort of the improvement in consumer confidence, people have had a greater appetite for investment risk. And so we just see that as a [cycling] of consumer appetite for risk. And that's primarily driving the decline in the third quarter from year over year.

  • Dan Bergman - Analyst

  • Okay, great. And then last one, I believe you mentioned earlier in the call some efforts you're making to better reach the Millennial generation. I was just hoping you could expand a little bit on your strategy for how you're targeting this group.

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • A big piece of it -- the biggest piece is messaging. One of the things that drives things at Primerica is focus. And so there has been a huge focus, both in recognition, in message. And then also we've been running -- the initiatives we do, our communication, our recognition, all of those, through a Millennial filter where we've had a working group of some of our top young sales force people that are growing like crazy right now. And to look at everything we're doing instead of just a bunch of 55-year-olds in here sending things out to them, to make sure that what we're doing both message and delivery-wise.

  • And then, as Rick talked about and as we talked about in there, we've been doing more with mobile apps and with being able to do the business the way Millennials communicate and do business.

  • But I will just say the biggest issue and the biggest thing we've been doing is focus and message that we have a great business opportunity for young people who want to be entrepreneurs instead of being in a J-O-B, just over broke. And we're seeing very good results from it and plan on continuing to focus and continuing to improve, but in all honesty, using them to help us drive the deliveries that we have for them.

  • Dan Bergman - Analyst

  • Very helpful. Thank you.

  • Operator

  • Mark Hughes; SunTrust.

  • Mark Hughes - Analyst

  • Any observations, now that you've closed the month of October, about ISP sales, given the extreme volatility, let's say, in the month in the market? Did you see an impact on your business?

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • As I said, again, without giving specif- -- no, we have not. When we look at the front of our business, October recruiting was good, life insurance production was good, and investments production was good. Okay? So we have not seen any result yet where people are going -- oh, the market is getting squirrely.

  • So again though, as we've told you many times, we tend to lag, from a production standpoint, the market. When things go down we look better for a while, because we lag it. And when things go up really quickly we lag it in production also that direction. But what we saw in October was a solid month in each of those metrics.

  • Rick Williams - Chairman, Co-CEO

  • And given how short-lived that the correction was, we're hopeful that it will impact sales in November as well.

  • Mark Hughes - Analyst

  • Any broader thoughts on why you've seen some strength lately? Easier comps I know, but any new recruitment incentive programs, the economy's getting better? Just any more global thoughts?

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • Again, as I said on the Millennial, biggest thing has been focus. Primerica's kind of a -- I've used the analogy Whack-a-Mole. I mean, you hit one thing and something else pops up. And it is a what-you-focus-on-grows business.

  • We're running a contest right now to the El Conquistador in Puerto Rico, which closes in November, where people get to go in February. That seems, based upon what we're seeing, to have been a very successful contest. And with some of the things we changed to [bring] our recruiting up a little bit, to bring more young people to it -- again, what we're just trying to do is to make adjustments, not changes, but just adjustments to things that focus the business more on recruiting and building. And, again, two months does not a trend create. But those few months have looked good on that front.

  • Mark Hughes - Analyst

  • Alison, in the legacy block, the pretax profit relative to premiums you mentioned is 5.5%. I know it was impacted by some higher severity this quarter. Where do you think that should settle out in time?

  • Alison Rand - EVP and CFO

  • Well, what we said in the past -- just a couple things. One was the claim severity and the other was -- and we've been seeing this pressure -- is the low interest rate environment has also put pressure on legacy block.

  • What we have said historically is that we thought that that number would get to the low 6s over the year term, even the high 5s. So this is definitely an abnormally low level.

  • I will remind you that we are going to discontinue that form of presentation after one more quarter, so that's not going to be a trend that we're going to be discussing into the future, specifically for legacy. We're going to focus on the entire block.

  • Mark Hughes - Analyst

  • But still high 5s, low 6s, perhaps?

  • Alison Rand - EVP and CFO

  • Yes.

  • Mark Hughes - Analyst

  • Okay. That's it. Thank you.

  • Operator

  • [Alan] Devine; Jefferies.

  • Colin Devine - Analyst

  • I have a couple questions. One: Can we drill in a little bit more into the sales force and sort of how it drives your earnings? And specifically, I'd like to understand the size of the registered rep force right now and what portion of your earnings it contributes. Obviously the missing piece here is how much of your life insurance earnings are coming from that. And how is that trending over time? Because it seems to me that's still one of your biggest growth levers.

  • Second, for Alison, with respect to Canada, I know you made some comments about what the earnings were doing, but I don't think you actually gave a specific number in terms of what they're contributing to the overall bottom line for you and how that's changed year over year.

  • And then on persistency, again, you talked about the trends, but I was wondering if we could get a bit more granularity on what you're really seeing on in lapse experience. Thanks.

  • Alison Rand - EVP and CFO

  • I'm going to work backwards and take the last and the middle and I'll hand the first one, because I'm actually not sure what the first -- anyway, I'll go on the last few.

  • Persistency, what we've normally said is that the second quarter is our strongest persistency quarter, and the fourth quarter is our worst, and the first and third are -- we'll call them average. So that's been a trend we've seen basically for as long as I can remember.

  • It has something to do with when the business comes in, how we associate -- a lot of our incentives, our convention -- our trips, tend to end in May or November, so that has something to do with it as well. But it's been very historical for us. It could even have -- on the ISP side you get a lot of activity happening in your tax season, and so that does get us opportunities to get into people's homes.

  • So that's the seasonality we've seen and it's been both persistency and production, have been along that. They tend to follow each other.

  • The second item, or the middle item, was about Canada. We do disclose that in our K and our Q. It has stayed relatively stable. It's below 20% of our earnings. There's different ways to look at it, if you're looking specifically by segment. But it has stayed very stable.

  • If you look at it from a foreign currency perspective, the modifications that we've seen, or the movement we've seen, I should say, in foreign currency for the Canadian exchange rate, really doesn't give us too big of a hit on the earnings side, largely because what we saw this particular quarter was a drop-off at the very end of the quarter. And obviously, the P&L is translated on an average basis.

  • So we do keep an eye on that and we do actually show you in at least the K -- I have to remember whether it's just in the K -- is what the sensitivities are with regard to movements in exchange rate.

  • Colin Devine - Analyst

  • Have you thought about hedging that? And then just coming back on persistency, I appreciate the seasonality by quarter. But about on a rolling-12-month basis? Where is it sitting today on the life piece?

  • Alison Rand - EVP and CFO

  • Okay. So on the hedging concept, we certainly keep it on our radar. Historically, the Canadian exchange rate hasn't been particularly volatile. Obviously the dollar has strengthened some in recent times. But, again, it's not all that volatile. So as of now, we do not hedge the income component. Clearly, from the balance sheet perspective, all of our Canadian-denominated liabilities are backed by Canadian-denominated assets. So we do hedge inherently that way. But right now we don't think it's necessary to put hedges on our income exposure or our equity exposure.

  • Colin Devine - Analyst

  • Okay, thanks.

  • Alison Rand - EVP and CFO

  • On the persistency piece, when you look at rolling 12, really the way we think it's appropriate to look at persistency is by the duration of the business. So we obviously look very closely at what we call 13th month persistency, so who continues their policy after that first year and then obviously each duration thereafter.

  • And so what we have seen over time, that's always been very stable. When we had the economic downturn, in that 2008, 2009, 2010 period we saw deterioration really across the board, so at every duration, which really led us to believe that it was the economy versus anything associated with the business. And then we have seen since then constant improvement in those metrics, again by duration, to a point where we are now back to what we would call our historical averages.

  • So we don't look at it per se on a rolling 12, but on a duration-by-duration basis we see a lot of consistency and modest improvement continuing each year.

  • Colin Devine - Analyst

  • Okay. Perhaps we could start getting the 13-month persistency numbers put in the [stat set] so we could track them? It just makes it a little easier to understand the underlying metrics.

  • Rick Williams - Chairman, Co-CEO

  • This is Rick. Let me talk about the registered reps. We agree very much they are a critical component of our sales force. They are -- 22%, 23% of our life sales force are registered to sell securities. And I think part of your question might be is what percentage of our life sales come from those 22% to 23% of the total sales force.

  • I don't have a number to give you, but I can talk a little bit about the dynamics. About 10% of our sales force is full-time, so call it 10,000 agents being full-time, plus or minus. And if you look at the 22,000, 23,000 securities reps, most of those full-time people will be securities licensed. But by definition they are much more productive.

  • Having said that, if you look at the securities sales force, they're a component of the sales force that focuses primarily on securities and just does a little bit of life there. So it is clearly more productive by the fact that it's full-time, but there's a component of that that focuses more on the securities business and less on the life side. But I don't have a number off the top of my head as to what percentage of our life sales come from the registered reps number.

  • Colin Devine - Analyst

  • One follow-up for that. If you had to estimate -- no one's going to hold you to an exact number. But thinking on the registered reps where the business, I assume, is more persistent -- you know, they've been with you a long time -- how much of your earnings is really being driven by your registered rep force versus the new agent recruits who are obviously inherently not because there's a lot of turnover and a lot of them don't make it.

  • Rick Williams - Chairman, Co-CEO

  • Well, obviously all of the securities earnings come as a result of those numbers and you have the 45% or whatever as disclosed. So your question does go back to what percentage of the life business comes from those agents. And, again, I don't have a number to give you other than to say if it's 23% of our life-licensed agents, it's certainly substantially more than that, the life business that comes from them, less than half but larger than proportionate share. And profits would follow. Yes, it is more profitable business because their persistency is better. You're absolutely correct on that, but not in a degree that it changes the overall economics of the life business.

  • Colin Devine - Analyst

  • Okay, thank you.

  • Operator

  • Sean Dargan; Macquarie.

  • Sean Dargan - Analyst

  • Another company that some of us cover, C&O Financial, has a unit called Bankers Life. And that company said that they had a challenging recruitment quarter in the third quarter, which they hypothesize might have been related to an improving employment picture. I know on the way down you said that didn't necessarily drive recruitment for Primerica, but now that, if you believe the official statistics, the employment picture is getting better, do you anticipate that having any impact?

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • I can't relate it to what they do, because I'm not even sure how they -- what their methodology is for recruiting. From our perspective, that's really -- look, an improving economy and better employment is better for us. Okay? Again, understand we're recruiting people to part-time income, not full-time jobs. And as I said before, when things were horrible, clearly we're always saying people have more eyes for opportunity and stuff.

  • Our business is the power of positive thinking attached to compensation and financial services. And when people feel good and feel optimistic about the future, they're more opportunity-looking. So in our business -- the comparison for this quarter to last year was purely convention. I said in the earnings call the previous quarter that we were going to be going against a difficult comparison, because we had significant recruiting incentives and we had 30,000 people in the Georgia Dome and sent them ripping out the door to recruit people. We didn't have that this year.

  • So that's what drove the comparison this year. It had nothing to do with changing employment and all those kind of things.

  • Sean Dargan - Analyst

  • All right. Just one last follow-up. Just thinking about your return of capital, you have pretty wide dispersion of share ownership among employees and reps. I'm sure they wouldn't mind a higher dividend. Your dividend yield, even in a low dividend yield sector, is on the low side. How should we think about where that payout ratio is going to go?

  • Alison Rand - EVP and CFO

  • I'll take this one. So clearly decisions on the dividend are ultimately made by the Board. So I can't give you any forward-looking view towards that, as that is their decision. That being said, we are very much aware of where we are vis a vis the peer group, as well as what our expectations are as to different forms of capital return to shareholders. So it's definitely a topic we discuss with our board and ultimately it's up to the Board to take action on how they want that positioned.

  • Sean Dargan - Analyst

  • Okay, thank you.

  • Operator

  • Steven Schwartz; Raymond James & Associates.

  • Steven Schwartz - Analyst

  • Couple more. Rick, my understanding of the acceleration of the employee benefits is kind of maybe make room for a next generation at Primerica. Any sense it is having an effect or is it too early?

  • Rick Williams - Chairman, Co-CEO

  • I think it's too early. This is something that our Compensation Committee had been considering for years. And there's no anticipated exodus of anybody, any individuals associated with the change. But there was just a clear understanding that people did very much focus on it. And quite frankly, part of that focus was -- what we adopted was really what the old Citi program was pre-IPO. And because we had made a change at the time of the IPO, the management team had been focused on that change. And it did, I believe, over time stymie people from looking at retirement. And so we don't anticipate any quick changes, but over time I think it will make a difference as to when people do choose to retire and when we can give our younger employees new opportunities. So you're correct; that's exactly the reason that we did it.

  • Steven Schwartz - Analyst

  • Okay. And then, one for Alison. Alison, the benefit ratio -- for those of us who have already moved to the new presentation -- the benefit ratio for the term life business on an adjusted direct premium, that should still be in the 58%, 59% range?

  • Alison Rand - EVP and CFO

  • Yes. Probably closer to 59% in the near term, but definitely we look to that going back to our original guidance on what that factor should be.

  • Steven Schwartz - Analyst

  • Okay, thank you.

  • Operator

  • [Alan] Devine; Jefferies.

  • Colin Devine - Analyst

  • Just coming back [on record] maybe for both you and John, is it fair to say then, again, for all the attention on growing the total number of agents, isn't the real issue to growing your earnings growing the size of the registered rep force? And perhaps you can sort of lay out your goals or targets for that. Because that, to me, seems to be the key driver for you.

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • You give yours and then I'll give my color. Or let me just start. At the end of the day, you've got to walk and chew gum at Primerica.

  • Alison Rand - EVP and CFO

  • At the same time.

  • John Addison - Co-CEO and Chairman, Primerica Distribution

  • At the same time. I mean which, by the way, sometimes we do better than others. But you have to grow. If you want to build this for the long term, which is what our goal has been since we took the Company public -- our focus is where is this company going to be the next 5, 10, 15 years. You have to grow those new people on the front end of the business. And while you may go -- well, boy, that's a [horde of] activity for -- these are the people -- if you want to develop --

  • Give you an example. One time I was at securities big incentive trip where we had all of our top securities producers. And most of them are not the people recruiting a lot of people. As Rick said, some of them do a good mix of life insurance and securities, and then probably about half of them just do a lot of securities. And a lot of times they go -- why are you all focusing so much incentive on recruiting and not on us, because we're clearly the most profitable people? It's not like you never get that question from one of them.

  • And so the question I always ask them is -- were you recruited by somebody just like you or were you recruited by a recruiter? And the reality is they were recruited by a recruiter. And so to get them you've got to do the front end piece of the business. And so it really is trying to row a boat and make sure both oars are hitting the water at the same time and you're not just sitting and spinning in a circle in the middle of the lake.

  • So recruiting and licensing on the front end is bigger than the immediate profits we get from them. It is what's going to build those people that do what you're talking about for 5, 10 years from now. Does that --?

  • Colin Devine - Analyst

  • Can we then look at your ability to convert those new agents, discuss that a bit more, than [inter-registered] reps. Because you've got the biggest registered rep force in the entire country, probably the only one that really truly targets Middle America. And so I get the point you've got to get them in raw, and then convert them. I think it would be helpful to understand how you're doing that.

  • Rick Williams - Chairman, Co-CEO

  • Okay. Let me just talk a little about that, because I actually think that that is a very good question relative to understanding the productivity dynamics there. When people come into the sales force, they come in as life-licensed reps. And we don't try to get them securities licensed until they begin to have some success in the life business itself.

  • And as you look at the progression up the ladder, they come in as rep, promoted to district, division, regional leader, than RVP in the dynamic. Sometime in between -- at probably the division leader area, we begin to focus them on getting their securities license because you need to be securities licensed to be an RVP. So to answer your specific question as to where does the focus occur, the focus doesn't occur until they are in the organization, building a team, and beginning to have some success.

  • I do think, just to follow on to John's answer for a moment, if you look at overall productivity of the sales force, growing the life side of the business really does mean growing the life-licensed size of the sales force. Even though the securities people are more productive on the life side, as I mentioned, what begins to happen is, as they become successful in the securities business, they begin to migrate more towards the securities business and less of the life business. And what we've seen over the history of the Company is that life productivity is very much a function of the size of the sales force. On the securities side we believe that there is substantial room for improvement. Even without growing the securities-licensed reps we can grow securities sales substantially from a productivity standpoint.

  • You had asked a question what is our target growth rate for the registered reps. And I'll go back to our target growth rate for both the size of the life sales force, and by definition the registered reps, is mid-single digits. We are at, what, 4% this quarter, so not achieving what we really want to achieve. But we do believe there is room and growth for both the life reps and the securities reps.

  • Colin Devine - Analyst

  • Very helpful. Thank you.

  • Operator

  • Thank you.

  • Rick Williams - Chairman, Co-CEO

  • Thank you, everyone. Have a good day.

  • Operator

  • Thank you. This does conclude today's teleconference. You may now disconnect your lines. Thank you.